Management
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Revolution: The new sports biography revealing the incredible true story of Mikel Arteta’s success at Arsenal football club
THE SUNDAY TIMES BESTSELLER
The inside story of Mikel Arteta’s astonishing transformation of Arsenal
November 2019. Unai Emery’s final game as Arsenal manager sees the Gunners languishing eighth in the league. Appointed in the dying embers of the Wenger years, Emery’s 18 months as Arsenal boss has seen the team and the club go backwards – playing unimaginative, pragmatic football, and recently losing to London rivals Chelsea in the final of the Europa League. Something had to change; a fresh head with fresh ideas. A new leader.
This is the story of how Mikel Arteta turned Arsenal into one of the most exciting, innovative and feared teams in the league. From cutting his teeth as an assistant under Pep Guardiola before joining Arsenal in the winter of 2019, through to title contenders years later – including bust-ups, Covid, disappointments, FA Cup wins, fan revolt, and eventually the rise of an extraordinary young team standing on the edge of greatness – this book will be the first of its kind to explore the workings of Arteta’s philosophy and how he transformed the club from outsiders to title challengers.
With chapters on his tactical innovations, in-game strategies, transfer insight and, of course, an account of the memorable 2022-23 season – Revolution is the story of an extraordinary football ascent and the first draft of Arsenal’s new history.
Charles Watts’ book ‘Revolution’ was a Sunday Times bestseller w/c 28-08-2023.
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£14.99£20.00 -
Compassionate Leadership: Sustaining Wisdom, Humanity and Presence in Health and Social Care
Swirling Leaf Press (publisher) price on Amazon are fixed as follows: UK £15, Europe: €20+country tax, Amazon.com $22US, Canada $26, Australia $31.80+sales tax, Amazon Japan Yen2400+taxThose who work in health and social care give inspiring support for the health, happiness and well-being of all – communities, societies and nations. Yet their workplaces often harm their own health and well-being, affecting care quality, motivation, patient satisfaction and corroding cultures of compassion.
In these pages, an evidence-based approach to transforming the leadership and cultures of health and social care teams and organisations is described. Practical, powerful and compelling, it describes a strategy based on the core human value of compassion, showing that by sustaining that value in health and social care, we can cultivate wisdom, humanity, presence and high-quality in health and care services. Supplemented with practical resources, case examples and searching questions for discussion, it offers a simple, radical and powerfully effective strategy for change.
It is a call for leaders to nurture compassion within themselves and across health and social care institutions, to support healthier and happier institutions and communities. It challenges leaders at every level to have the courage and authenticity to embody compassion in their leadership now and for the long-term future.
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Deals: The Economic Structure of Business Transactions
Drawing on real-life cases from a wide range of industries, two acclaimed experts offer a sophisticated but accessible guide to business deals, designed to maximize value for your side.
Business transactions take widely varying forms—from multibillion-dollar corporate mergers to patent licenses to the signing of an all-star quarterback. Yet every deal shares the same goal, or at least should: to maximize the joint value created and to distribute that value among the parties. Building on decades of experience teaching and advising on business deals, Michael Klausner and Guhan Subramanian show how to accomplish this goal through rigorous attention to designing incentives, conveying information, and specifying parties’ rights and obligations.
Deals captures the range of real-life transactional complexities with case studies covering Microsoft’s acquisition of LinkedIn, Scarlett Johansson’s contract dispute with Disney over the release of Black Widow, litigation surrounding LVMH’s pandemic-disrupted acquisition of Tiffany, the feud between George Norcross and Lewis Katz over ownership of the Philadelphia Inquirer, NBC/Viacom’s negotiation with Paramount over the final three seasons of Frasier, and many more. In clear, concise terms, Klausner and Subramanian establish the basic framework of negotiation and the economic concepts that must be addressed in order to maximize value. They show how to tackle challenges, such as information asymmetry between buyer and seller, moral hazard, and opportunistic behavior. And the authors lay out responses to common risks associated with long-term contracts, emphasizing that a deal’s exit rights should be carefully considered at the start of transaction design.
Unique in its practical application of economic theory to actual dealmaking, this book will be an indispensable resource for students and for professionals across the business and legal world.
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The School Premises Handbook: a guide for premises staff, business managers, headteachers and governors
A handbook to inform school premises staff, business managers, headteachers and governors in England of their legal responsibilities around buildings compliance.
As well as exploring the impact of school buildings and grounds on student learning, The School Premises Handbook covers the working environment, fire safety, health and safety, statutory compliance duties, planning for maintenance, risk assessments, energy efficiency, environmental sustainability, and managing and developing a premises team. Jo Marchant, a highly experienced head of estates, introduces key legislation, further information sources, and an action checklist.
New premises staff will find a wealth of information, from what to do on their first day in the role to planning the year-long cycle of maintenance activities. More experienced premises staff will also gain plenty of useful insights. School business managers will find advice on managing premises staff and developing their school estate. Headteachers will be informed of their responsibilities for ensuring their schools are safe and compliant. And governors and trustees will learn how to hold school leadership to account.
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Motivated Teaching: Harnessing the science of motivation to boost attention and effort in the classroom: 3 (High Impact Teaching)
“It’s not easy to write a book that is simultaneously brief, packed with ideas, and clear, but Peps has done it.” Daniel Willingham, Professor of Psychology at the University of Virginia
This book is for teachers and school leaders interested in understanding what motivation for learning is, how it works, and how to build it in the classroom.
From the author of Memorable Teaching, this latest instalment in the High Impact Teaching series stitches together the best available evidence from multiple fields — including behavioural economics, evolutionary psychology and motivation science — to create a concise, coherent and actionable framework that you can use to help your pupils care more about and put more effort into your lessons.
Motivated Teaching has been carefully constructed to be a highly efficient reading experience. It is short, sparse and you should be able to read it in about an hour.
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Contents
Act I: Foundations
- Why motivation?
- The mechanics of motivation
- The motivation for learning framework
Act II: Drivers
- 1. Secure success
- 2. Run routines
- 3. Nudge norms
- 4. Build belonging
- 5. Boost buy-in
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Praise for Motivated Teaching
“All I can say is that it was everything I’d hoped for and more.” Jon Hutchinson, Assistant Head at Reach & Visiting Fellow at Ambition
“Another absolute gem from Peps Mccrea.” Helene Galdin-O’Shea, English teacher & researchED organiser
“This is a hugely important book for teachers and school leaders.” Josh Goodrich, Assistant Principal at OASB & CEO at Steplab
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Praise for other books in the High Impact Teaching series
“A great little book for teachers based on robust evidence.” Carl Hendrick, Head of Learning and Research at Wellington College
“Things that make teachers’ lives simpler like this are few and far between.” Doug Lemov, Author of Teach Like a Champion
“I doubt you’ll find an education book with more useful insights per minute of reading time.” Dylan Wiliam, Emeritus Professor of Educational Assessment at UCL
“I can’t remember when I have ever read a book that takes such complex ideas and communicates them with sophistication and simplicity.” Oliver Caviglioli, Education author & information designer
“A truly excellent book which sets out the science behind learning with remarkable clarity.” Mark Enser, Head of Geography at Heathfield Community College
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Technical Writing For Dummies
A complete and friendly guide to technical writing!Let’s face it, a lot of technical documentation reads as if it had been translated into English from Venutian by a native speaker of gibberish. Which is annoying for you and expensive for the manufacturer who pays with alienated customers and soaring technical support costs. That’s why good technical writers are in such big demand worldwide. Now, Technical Writing For Dummies arms you with the skills you need to cash in on that demand.
Whether you’re contemplating a career as a technical writer, or you just got tapped for a technical writing project, this friendly guide is your ticket to getting your tech writing skills up to snuff. It shows you step-by-step how to:
- Research and organize information for your documents
- Plan your project in a technical brief
- Fine-tune and polish your writing
- Work collaboratively with your reviewers
- Create great user manuals, awesome abstracts, and more
- Write first-rate electronic documentation
- Write computer- and Web-based training courses
Discover how to write energized technical documents that have the impact you want on your readers. Wordsmith Sheryl Lindsell-Roberts covers all the bases, including:
- All about the red-hot market for technical writing and how to get work as a technical writer
- The ABCs of creating a strong technical document, including preparing a production schedule, brainstorming, outlining, drafting, editing, rewriting, testing, presentation, and more
- Types of technical documents, including user manuals, abstracts, spec sheets, evaluation forms and questionnaires, executive summaries, and presentations
- Writing for the Internet―covers doing research online, creating multimedia documents, developing computer-based training and Web-based training, and writing online help
Combining examples, practical advice, and priceless insider tips on how to write whiz-bang technical documents, Technical Writing For Dummies is an indispensable resource for newcomers to technical writing and pros looking for new ideas to advance their careers.
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Technical Recruiting 101: How to Become a Rockstar Recruiter and a Six-figure Earner
Learn, level up, and recruit. Master your field in the tech industry and grow your entire wealth of potential success.
Have you been in the tech industry for quite some time and are ready to take on something bigger than just your regular work?
Are you a recruiter who wants to switch to technical recruiting but feel intimidated by all the technical jargon?
Do you want to become part of the hiring process, but you aren’t sure how the recruiting is done yet?
Have you been tasked with hiring the next round of potential candidates for the job and want to master the art of the interview?
It is quite an inspiring move to go from employee to recruiter, but it can also be a daunting task if you aren’t prepared for it.
Recruitment is one of the most essential functions of any company. Why?
Because it is your job to determine if candidates will be a good fit, thrive in your office environment, and genuinely benefit the company.
You are searching for the best of the best.
And you need to know how to pick them out from a sea of candidates – that’s a recruiter’s job.
When it comes to the tech industry, selecting the best and the brightest becomes a talent that you have to take time to master.
Uncover the ways of recruitment so you can help the company and earn yourself a bigger and better income.
In this practical guide, you will discover:
- The ultimate basics of recruiting in the tech industry, so you truly understand the ins and out of the field
- The advantages and expectations of working in technology recruitment to prepare yourself for an exciting career ahead
- How to become a master interviewer by determining unqualified resumes and conducting professional and effective questioning
- The 10 powerful phases of the software development life-cycle that you can follow to increase your knowledge of the process
- What IT development really is, and it’s 4 phases that take you through the various departments of the field
- How to properly hire staff for the tech industry based on their talents, experience, and skills… even if you have never hired anyone before
- The best possible way to grow your income into six figures is by being the best recruiter and inspiring manager
- What Boolean Searches are and how they are integrated into the recruitment process to uphold quality recruiting
And much more.
No one should ever take recruitment lightly.
Some managers think, “Well if this doesn’t work out, I’ll just hire another one.”
That kind of mentality won’t work in the tech industry. Hiring the wrong person is a waste of your time and money.
Remember, the right choice means the best reward.
Enter this new role with the knowledge you need to confidently pick out the ones who will support your company through thick and thin.
If you’re ready to become one of the best and brightest tech recruiters, scroll up and click the “Buy Button” right now.
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£15.20 -
Stop selling, start asking – The most powerful psychological questioning techniques to boost your sales success: A practical sales guide for managers, … and salespeople…
Even more successful in sales with psychological questioning techniques
- Do you want to quickly build a deep relationship with customers?
- Do you want to reduce any resistance in sales?
- Do you want not only to advise, but above all to close sales?
Then you need to master one thing above all: Ask questions!
“This book really opened my eyes in terms of questions.”
Get this book right now and benefit the very next time you have a customer contact.
There is hardly a tool that is as important in sales as questions. Every salesperson must master psychological questioning techniques. With the right questions in the right places, you make a huge step forward in sales.In the first part of the book you will find a variety of question types from psychology as well as an explanation of how to use them optimally in sales. In the second part, these question types are used in all sales situations with over 400 examples.
With the contents of this book you will:
- Learn significantly more about your customer’s needs
- Quickly de-escalate emotional sales situations
- Playfully refute objections without the need to argue
- Build sustainable relationships with customers in the shortest possible time
- Significantly increase your closing rate
You can achieve all this and much more with the right questioning techniques. You will be amazed.
How does that sound to you? Get the book right now!
From practice to practice
Author, management consultant and keynote speaker Roman Kmenta inspires participants from world-famous companies such as Würth, Mediengruppe RTL or Eternit with his presentations at international forums and, as a business coach, supports self-employed people in developing their business into a real enterprise. His content helps more than 25,000 people every month to be even more successful in business.
He regularly helps entrepreneurs and businesses with sales teams develop their sales and revenue. In this book, he brings his collective real-world experience in sales, as well as his knowledge as a business coach, to help salespeople take one of their most important skills – asking questions – to a new level.
This book is perfect for you if you…
- are an entrepreneur or self-employed
- work in field sales, key account management or inside sales
- work in service dealing with customers and their complaints
- sell products and services to customers in retail
- have regular conversations with customers – in person or on the phone
Does this apply to you? – Do you want to become even better at selling? Then get the book right now and benefit from your next customer contact.
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Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force
Put buyer experience and selling resources front-and-center to boost revenue
Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results.
Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.
- Understand sales enablement and what it can do for your company
- Implement enablement using techniques that ensure sustainable, measureable performance impact
- Adopt proven best practices through step-by-step advice from experts
- Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue
Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.
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£15.20£18.00 -
The Transparent Sales Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results
It’s the age-old issue facing sales organizations. Sales training and enablement is focused on the sales team, not the leaders. The prevailing thought is if you have graduated to sales leadership, you must already know what you’re doing, otherwise you wouldn’t have been promoted into the role.
For most sales leaders, their approach is borne from experiences working for and around other sales leaders. No formal training. No framework. Limited understanding of how individual salespeople are inspired to stay, do their best, and advocate to others.
Hitting a revenue target is not the job, it’s the outcome.
The inspiration of your team is only “coin operated” if you’re doing it wrong.
But there’s good news!
Sales leadership doesn’t have to be that hard. There’s a massive opportunity to stand out from the rest; to be more prepared, more effective and to maximize the revenue capacity of your teams.
And in today’s environment, where the physical and emotional cost of changing sales jobs is practically non-existent, the ability to recruit, retain and optimize has never been more important.
The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to-implement framework for today’s sales leaders.
Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board.
In the end, you’ll see the holes before they form. You’ll stop chasing, and start growing.
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£15.20£16.10 -
The Reason Everything Happens: Mental Health Without The Bulls**t
I’m not a doctor, a psychologist or a psychiatrist and this isn’t an academic work.
These are just the thoughts of someone who got stuck in the mental health quagmire, who chose to find their own way back to dry land and how now tries to help others get trapped up to their necks.
In doing this, I use three key words:
Responsibility. Consequences. Accountability.
A stronger mind starts with us taking responsibility for everything we do and say.
We then need to understand the potential consequences of these words and actions.
And we need to be accountable to ourselves, to stick to the plan of who and what we want to be.
There’s no question these days that it’s too easy to blame others for how we’re feeling, to feign outrage or claim to be triggered. We’re encouraged to lash out, to look for scapegoats.
This isn’t a healthy way to be, not for us or for anyone around us, which is why The Reason Everything Happens encourages us to accept – even embrace – our own failings and weaknesses as well as our successes and strengths. It invites us to try to understand why other are the way they are, rather than isolating them because of it.
Because if every did this…well, the logic is that no one would be scapegoating anyone else, no one would be lashing out.
That’s a huge wish on my part, of course. But even if this book encourages one person to choose a new way of thinking, to accept responsibility and understand consequences, to be accountable, then it will have been worth writing.
Oh, and it also tells you how to cook the perfect Beef Wellington.Read more
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Product Management For Dummies
Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it’s now considered the fourth most important title in corporate America―yet only a tiny fraction of product managers have been trained for this vital position. If you’re one of the hundreds of thousands of people who hold this essential job―or simply aspire to break into a new role―Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.
From defining what product management is―and isn’t―to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.
- Create a winning strategy for your product
- Gather and analyze customer and market feedback
- Prioritize and convey requirements to engineering teams effectively
- Maximize revenues and profitability
Product managers are responsible for so much more than meets the eye―and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
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£15.20£19.90Product Management For Dummies
£15.20£19.90 -
Seth Godin 2 Books Collection Set (The Dip and This is Marketing)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched CollectivelyThe Dip:
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point – really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.This is Marketing:
No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:Read more
£15.20 -
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order EntrepreneursRead more
£15.20 -
HBR’s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR’s 10 Must Reads): Bonus Article: An Interview with Andris Zoltners
Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.
If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:
- Understand your customer’s buying center
- Integrate your sales and marketing operations
- Assess your business cycle and its impact on your sales force
- Transition away from solution sales
- Leverage the power of micromarkets
- Introduce tiebreaker selling and consensus selling
- Motivate your sales force properly
This collection of articles includes: “Major Sales: Who Really Does the Buying,” by Thomas V. Bonoma; “Ending the War Between Sales and Marketing,” by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; “Match Your Sales Force Structure to Your Business Life Cycle,” by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; “The End of Solution Sales,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Selling into Micromarkets,” by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; “Dismantling the Sales Machine,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Tiebreaker Selling,” by James C. Anderson, James A. Narus, and Marc Wouters; “Making the Consensus Sale,” by Karl Schmidt, Brent Adamson, and Anna Bird; “The Right Way to Use Compensation,” by Mark Roberge; “How to Really Motivate Salespeople,” by Doug J. Chung; and “Getting Beyond ‘Show Me the Money,'” an interview with Andris Zoltners by Daniel McGinn.
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£15.30£16.10 -
Revolutionary Revenue: AI Powered Strategies for Sales: AI-Driven Insights For Sales Transformations
In the dynamic world of sales, a new force is reshaping the landscape: Artificial Intelligence. ‘Revolutionary Revenue’ is your essential guide to navigating this AI-driven era. Crafted by Paul Gentile with insights from S.A.G.E., this book is a fusion of human expertise and cutting-edge AI knowledge.
Every page unravels the secrets of AI in sales, offering tangible strategies and real-world applications. Whether you’re a CRO, a sales leader, or an on-the-ground professional, the future is clear: AI is distinguishing the trailblazers from the traditionalists, and the innovators from the inactive.
Don’t just witness the revolution—lead it. Those who fail to harness the power of AI risk fading into obsolescence. Secure your place at the forefront of sales. Dive into ‘Revolutionary Revenue’ today and ensure you’re not just surviving the future, but thriving and defining it.
What You’ll Discover:
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The AI Imperative: Understand why AI is not just an option but a necessity for modern sales strategies. Learn how companies that fail to embrace AI risk obsolescence.
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Demystifying AI: Break down the complexities of AI into digestible insights tailored for sales professionals. Discover how AI is more than just a buzzword—it’s a tool waiting to be harnessed.
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Real-world Applications: Explore case studies and success stories that showcase the tangible benefits of integrating AI into sales processes. Witness the transformation of sales roles, analytics, forecasting, and customer experiences through AI’s lens.
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Ethical Considerations: Navigate the ethical landscape of AI in sales. Understand the responsibilities and considerations when implementing AI-driven strategies.
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Future-Proofing Your Sales: Delve into the future of sales, where AI-driven strategies will become the norm. Equip yourself with the knowledge and tools to stay ahead of the curve.
Why This Book is a Must-Read:
In the vast landscape of sales literature, ‘Revolutionary Revenue’ emerges as a beacon of innovation. More than just a guide, it’s a deep dive into the transformative world of AI-driven sales. With the unique touch of S.A.G.E., an advanced AI persona, this book seamlessly marries decades of human sales expertise with the latest AI insights.
Reading ‘Revolutionary Revenue’ isn’t just about gaining knowledge—it’s about future-proofing your sales strategies. You’ll uncover actionable tactics, real-world applications, and forward-thinking perspectives to set you apart in competitive sales.
This book is your ticket to the forefront in an age where AI is rapidly becoming the dividing line between the industry leaders and the laggards. Equip yourself with the tools, insights, and vision to not just navigate the future of sales – but to shape it.Whether you’re a seasoned sales leader, an aspiring sales professional, or someone curious about the intersection of AI and sales, this book is your roadmap to navigating the evolving landscape of revenue generation in the age of AI.
Unlock the future of sales. Embrace the AI revolution. Transform your strategies.
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Web3 Marketing: A Handbook for the Next Internet Revolution
THE ESSENTIAL WEB3 MARKETING BOOK
For a limited time, claim an NFT with a copy of your book!
Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.
As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin―Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers―already working or investing in Web3, exploring what it means for their business, or considering a jump into something new―and for anyone who wants to understand the next internet revolution.
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£15.50£20.90 -
Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
Practical and hands-on strategies for breaking down silos and minimizing workplace politics
In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos: the barriers that create organizational politics. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals.
As with his other books, Lencioni writes Silos, Politics, and Turf Wars as a fictional―but eerily familiar―story. The story is about Jude Cousins, an eager young management consultant struggling to launch his practice by solving one of the more universal and frustrating problems faced by his clients. Through trial and error, he develops a simple yet ground-breaking approach for helping them transform confusion and infighting into clarity and alignment.
In the book, you’ll find:
- Ways to recognize the devastating–and destructive–power of silos
- How to create an overarching thematic goal or rallying cry for your organization
- Strategies for employees to avoid the confusion that often accompanies working in matrix organizations
Perfect for executives, managers, and other business leaders, Silos, Politics, and Turf Wars will also earn a place in the libraries of consultants and other professionals who serve organizations of all sizes.
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£15.70£19.00 -
Marketing For Dummies, 3rd Edition, UK Edition
Smart marketing techniques to get your business noticed.Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.
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£15.70£19.00Marketing For Dummies, 3rd Edition, UK Edition
£15.70£19.00 -
Daniel H. Pink The Surprising Truth 3 Books Collection Set (When: The Scientific Secrets of Perfect Timing ,Drive: The Surprising Truth About What Motivates Us, To Sell is Human )
Daniel H. Pink The Surprising Truth 3 Books Collection Set ( When: The Scientific Secrets of Perfect Timing ,Drive: The Surprising Truth About What Motivates Us, To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others ). Description:- Drive: The Surprising Truth About What Motivates Us Forget everything you thought you knew about how to motivate people – at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. When: The Scientific Secrets of Perfect Timing Drawing on a rich trove of research from psychology, biology and economics, Pink reveals how best to live, work and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? When should you have your first coffee of the day? Why is singing in time with other people as good for us as exercise? And what is the ideal time to quit a job, switch careers, or get married?Read more
£15.80£29.40 -
CROSSROADS: Rugby League’s Greatest Battle
Crossroads – Rugby League’s Greatest Battle is a contrarian and controversial look at rugby league in Australia and the great challenges and threats the code faces into the future.
After the bitter civil war of Super League in the mid 1990s that ripped the heart out of the game, the code was supposed to have a happy ending with the newly merged NRL in 1998 and the creation of the Australian Rugby League Commission (ARLC) in 2012 to govern the code independently, which would enable the code to fight fire with other sports in Australia and allow the sport to finally reach its potential. But that happy ending has eluded the sport and seems further away than ever before, despite the media’s lavish praise for current Chairman Peter V’landys.
Despite rugby league dominating and being the number one sport in both New South Wales and Queensland, with record television ratings, large media deals, solid crowds and extensive media coverage, the game faces great risks to its long-term success, both from within and externally, with threats from the nation’s strongest sport, the AFL.
The outside looks great to most fans, but as Covid exposed the fragilities of the code after years of fiscal mismanagement, only by going deeper do you see the real health of the patient.
Crossroads examines key matters which are not often discussed in today’s agenda-driven and non-independent corporate media, such as leadership, governance, the role of Peter V’landys, country rugby league, financial mismanagement, integrity and ethics, the dangers of today’s media, politics, grassroots, NRL product, expansion, the World Club Challenge and the international game.
Written from the perspective of a long-time fan who is completely independent, it’s a no-nonsense look at the sport and a must read for all who love rugby league.
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£15.80 -
The Medical Professional’s Guide to LGBT+ Inclusion: Creating a Workplace Culture that Nurtures a Welcoming, Inclusive, and Affirming Environment
The rates of medical bullying, absences by LGBT+ professionals due to lack of safety in the workplace, and subsequent suicidality for LGBT+ youth and adults are exponentially higher than for non-LGBT+ youth and adults. As a result, many LGBT+ patients and professionals are suffering needlessly, and many business leaders are unsure of what to do. This book solves that problem.
Featuring real-life situations and scenarios, a glossary, and further resources, this book enables professionals in a variety of business roles to integrate foundational concepts into their everyday interactions with potential and current employees to create an overall medical workplace culture that nurtures a welcoming, inclusive, and affirming environment for all. This book can be utilized by independent readers, department teams, and entire medical corporations reading experiences.
Setting out best practices and professional guidance for creating an LGBT+ inclusive medical workplace, this approachable and easy-to-follow book guides medical leaders and anyone working in a medical facility toward appropriate and proven ways to create safer working environments, update workplace policies, enhance hiring and staff retention protocols, and better support LGBT+ employees in the workplace as well as for LGBT+ patient experiences.
The real-life scenarios are a unique feature of this book. While many offer information, this book is practical and requires active engagement with the material for the reader. The scenarios offer the reader the opportunity to try out the foundational knowledge they obtained in earlier chapters by giving real business place experiences that others have been challenged by. After reading the scenario, there are intentional pointed thought questions, which can be used for discussion if the book is read in groups or teams. This encourages teamwork and shared learning. Then, readers will receive guidance from America’s leading LGBT+ expert, who uses her 25+ years of experience to guide the reader as if they were receiving individualized guidance right from her to them!
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£16.00 -
Business Model Navigator, The: The strategies behind the most successful companies
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.
This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
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£16.10£23.70 -
Build Your Wealth Through Property Investments Trilogy: Mastering UK Real Estate for Financial Freedom: Combining Three Comprehensive Guides to Unlock Your Property Investment…
“Build Your Wealth Through Property Investments Trilogy”
Unlock the doors to financial prosperity with this powerful trilogy of property investment wisdom. Combining three essential books, this bundle provides a comprehensive guide to thriving in the UK real estate market.
From foundational knowledge to advanced strategies, Charles Fletcher, a seasoned property investor, leads you through every step. Learn to evaluate properties, master buy-to-let investments, and harness the art of passive income through rent-to-rent strategies.
Inside, you’ll find:
1. Mastering UK Real Estate for Financial Freedom: Discover the fundamentals of property investing, from property evaluation to negotiation. No matter your experience level or initial budget, this book equips you with the tools to succeed.
2. The Essential Buy-to-Let Property Investment Strategies for UK Investors: Tap into the lucrative world of buy-to-let investments. Explore how to choose the right properties, navigate legal requirements, and build an income stream that can pave the way to retirement.
3. The Art of Passive Income: Achieve Financial Freedom With Rent to Rent Mastery: Escape the traditional 9-to-5 grind and master the innovative strategy of rent-to-rent. Charles Fletcher unveils proven marketing techniques, property management tips, and financial strategies for generating consistent passive income.
Discover why this trilogy is a must-have for both newcomers and experienced investors. Propel yourself toward financial freedom – grab your copy today and embark on your journey to lasting wealth through property investment mastery.Read more
£16.10 -
Coffee’s for Closers: The Best Real Life Sales Book You’ll Ever Read
Practical, real-world sales advice you can apply immediately to improve your numbers
In Coffee’s For Closers: The Best Real Life Sales Book You’ll Ever Read, veteran sales leader and coach Tony Morris delivers a can’t-miss, hands-on guide to becoming the best salesperson you can be. This is not a book filled with high-level theories – rather it is a book that offers innovative and easy-to-understand sales techniques you can apply immediately and integrate into your daily life as a salesperson.
In the book, you’ll explore tried-and-true, step-by-step tutorials on getting past gatekeepers, cold-calling, questioning, listening to customers, and crafting airtight proposals. You’ll also find:
- Expert tips on gaining commitment and closing, as well as advice on how to handle prospects’ objections and stalling tactics
- Ways to generate leads, build rapport with customers, prepare for your next sales call, and even manage your time wisely
- Strategies for handling rejection – a frequently encountered experience for every salesperson
A practical blueprint for sales success that is heavily informed by real-world experience and commonsense, Coffee’s For Closers will become one of those essential resources you rely on to inform your everyday approach to sales.
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£16.20£18.00 -
The Accidental Sales Manager: How to Take Control and Lead Your Sales Team to Record Profits
Key skills to make sales managers better developers of salespeopleGet out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That’s the “sales management trap,” and it’s exactly what The Accidental Sales Manager addresses and solves.
Full of helpful steps you can apply immediately?whether you’re training a sales manager, or are one yourself?this practical guide reveals step-by-step methods sales managers can use to both learn their jobs and lead their teams.
- Get tactics to stop burning time and exhausting yourself, while taking effective actions to use time better as a leader
- Discover how to integrate learning into leading and make sales meetings an active conversation on what works and what doesn’t
- Author has a previous bestseller, The Accidental Salesperson
Don’t get caught in the “sales management trap” or, if you’re in it, get the tools you need to escape it. Get The Accidental Sales Manager and lead your team to do what you do best: make sales, drive profits, and get winning results.
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£16.20£18.00 -
Complete MBA For Dummies, 2nd Edition
Your guide to understanding the basics of an MBAWant to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:
- Know and respond to your customers’ needs
- Handle budgets and forecasts
- Recruit and retain top people
- Establish and run employee teams
- Use Sarbanes-Oxley to your company’s advantage
- Negotiate with the best of them
- Build long-term relationships with clients
- Avoid common managerial mistakes
- Improve cash flow
- Market your products and services
- Make the most of your advertising dollar
Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!
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£16.20£18.00Complete MBA For Dummies, 2nd Edition
£16.20£18.00 -
Corporate Finance: The Basics
Corporate Finance: The Basics is a concise introduction to the inner workings of finance at the company level. It aims to take the fear out of corporate finance and add the fun in, presenting the subject in a way that is simple to grasp and easy to digest. Its aim is to explain – and demystify – the essential ideas of corporate finance, avoiding the heavy use of maths and formulae. The calculations and figures in the book are purely to illustrate fundamental concepts, appealing to readers’ common sense, rather than stretch their ability to do “number-crunching”.
Topics covered include:
- Financial statements through the corporate finance lens
- How to make investment decisions
- Cash versus profit
- Net working capital management
- How to determine the value of a business
Through the use of a subject map, this book explains how the key components of the subject are connected with each other, strengthening the reader’s understanding. This book is the ideal introduction for anyone looking for a short yet scholarly overview of corporate finance.
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£16.30£19.00Corporate Finance: The Basics
£16.30£19.00 -
Six-Figure Sales Secrets: The Ultimate Guide to Overfilling Your Pipeline, Closing More, and Earning in the Top 1% of Salespeople
Simple Strategies, Remarkable ResultsMastering sales is one of the fastest ways to fortune and freedom. Sara Blakely (founder of Spanx) and Zig Ziglar (author, motivational speaker) started their careers doing direct sales and went on to build billion dollar and multi-million dollar empires, respectively.
Marcus Chan, one of the world’s leading sales experts, has followed in their footsteps to launch a highly profitable business of his own. Now, he’s bringing you Six-Figure Sales Secrets, a proven framework for taking your sales results to the next level.
Whether you’re new to sales or ready to accelerate and maximize your potential, this book will propel you toward extraordinary success. Marcus reveals simple but powerful strategies, high-performance habits, and field-tested frameworks that you can implement today. You’ll learn to work smarter, not harder, and you’ll discover how to turn your dials into dollars—without the burden of burnout.
You’ll learn:
- How “The Whisper Test” will have your prospects begging to buy from you
- Why sending thousands of emails is the wrong way to prospect
- How to land bigger deals and bring home more commissions
- The scripts you need to overfill your calendar with qualified prospects
- Why sales is not a numbers game
- The system to cut your sales cycle in half, regardless of industry or product
- How to become a wildly efficient sales machine
… and much more.
Six-Figure Sales Secrets will show you exactly how to earn an additional $50K to $100K in commissions this year without working 60+ hours per week, making thousands of cold calls, or using sleazy sales tactics—even if you have zero experience.
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£16.30 -
Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media (Routledge Studies in Marketing)
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.
Food Advertising and Childhood Obesity seeks to gain a better understanding of children’s food choice based on children’s exposure to different advertising by analyzing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ways in which children become consumers and the role of advertising in this process. It then explores a range of advertising variables in children’s food choice and consumption. This includes theoretical and practical discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on entertainment level, such as using new media to present ‘advergames’ supported by television advertising. Each chapter is supported with relevant theories and a research summary is presented on each topic for clarification. The book also introduces some ways of constructive working with children and concludes with a chapter dedicated to market research and children.
Written for students and practitioners of marketing, market research, and advertising, especially within the global food industry, this book offers readers a new approach to understanding child food choice and consumption that will inform effective corporate social responsibility strategies to address this issue.
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£16.50 -
Health and Safety at Work For Dummies, UK Edition
Are you complying with health and safety regulations in the workplace?Making mistakes in many areas of health and safety can be both incredibly dangerous and hugely costly. So what can you do to avoid hazards and expensive, time-consuming legal battles? That’s where Health & Safety at Work For Dummies comes in. Cutting through the clutter, it provides you with the practical, must-know information you need to ensure your workplace is a suitably safe environment that complies with government health and safety rules and regulations.
Did you know that in 2014, 1.2 million working people suffered from work-related illnesses, 2,535 mesothelioma deaths occurred due to past asbestos exposure and 133 workers were killed on the job? The list goes on – and the statistics are staggering. Health & Safety at Work For Dummies shows you how to keep your employees safe from becoming another statistic in this frightening data. Arming you with critical information needed to adhere to health and safety regulations, it offers expert guidance on managing and implementing health and safety in your business, controlling workplace risks, going the extra mile in following orders and much more.
- Offers an easy-to-follow overview for getting started with health and safety
- Provides tips and advice for planning your health and safety management
- Includes guidance on monitoring and reviewing your health and safety systems
- Clearly demonstrates how to organize and motivate your workforce to comply with rules and regulations
You can’t afford to run a business that doesn’t provide a safe work environment. Be smart, safe and proactive with the help of this essential guide.
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£16.70£19.00Health and Safety at Work For Dummies, UK Edition
£16.70£19.00 -
Business Development For Dummies
Growing a small business requires more than just salesBusiness Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It’s not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You’ll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can’t just “hire a sales guy” and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it’s about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
- Learn the core concepts of business development, and how it differs from sales
- Build a practical, step-by-step business development strategy
- Incorporate marketing, sales, and customer management in general planning
- Develop and implement a growth-enhancing partnership strategy
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
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£16.70£19.00Business Development For Dummies
£16.70£19.00 -
Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Throughout history, selling and entertainment have gone hand in hand – from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity , it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today s advertising is less liked and less effective than ever before.
But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective.
This is a fabulous book. …It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, OgilvyRead more
£16.70£19.00 -
Starting a Business For Dummies
Launch your new business with confidence and skill using the latest guidance from the UK’s most trusted small business guru
Starting a business is one of those courageous and audacious decisions that many of us dream about. If you’re ready to take the leap and turn your great idea into action, or you already have, you’ll need to arm yourself with the best strategies you can find. In Starting a Business For Dummies: UK Edition, business growth expert Colin Barrow, MBA, provides these strategies as he walks you through every critical step in launching your company.
From writing your first business plan to surviving and thriving in your first year, and everything in between, you’ll learn how to go from concept to revenue, handle the post-Brexit United Kingdom regulatory and tax environment and utilise public grants and incentives to help get you off the ground. You’ll also:
- Understand how the UK business landscape has been impacted by Brexit and COVID-19 and the practical steps you can take to adapt
- Finance your new venture with grants from the UK government and enjoy brand-new tax incentives aimed at R&D and innovation
- Find your inspiration with motivating case studies of real-world successes who conquered every challenge the market threw at them
You’ve spent your life building the skills you’ll need for this moment. Let Starting a Business For Dummies: UK Edition show you how to apply them for maximum effect as you grow your company from an idea into an unstoppable juggernaut.
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£16.80£24.70Starting a Business For Dummies
£16.80£24.70 -
More ProActive Sales Management: Avoid the Mistakes Even Great Sales Managers Make And Get Extraordinary Results
Building on the concrete advice and practical, powerful strategies revealed in its predecessor, More ProActive Sales Management provides harried sales managers with a proven method for managing the sales process and their peo ple. Packed with specific, field-tested techniques, this helpful guide focuses on the five primary areas in which mistakes occur: internal team decisions, up ward decisions, sales decisions, infrastructure decisions, and decisions regarding the manager himself.This book shows sales managers at every level how to manage for great results!
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£17.00 -
The Five Dysfunctions of a Team: A Leadership Fable (J–B Lencioni Series)
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen, Decision Tech’s CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down the entire company. Will she succeed? Will she be fired? Will the company fail? Lencioni’s utterly gripping tale serves as a timeless reminder that leadership requires as much courage as it does insight. Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.Read more
£17.05£21.00 -
Your Recovery Workbook and Journal.
This Journal and Workbook Consist of Skills and Techniques giving you more power to combat difficulties in your life .
This book is Full of Uplifting Quotes Throughout.
It also has a Food and Snacks Intake Tracker, Water Tracker, Monitoring Sleep and Mood to Help you Identify Possible Triggers.Read more
£17.10 -
Project Management for Dummies – UK, 2nd UK Edition
Get projects done on time, on budget, and with maximum efficiency – fully updated UK edition!In today’s time-pressured and cost-conscious global business environment, reliable project management and competent delivery are more important than ever. Increasingly, project management is being seen as an essential management skill for all, as well as a career choice for many. This new UK edition of Project Management For Dummies, 2nd UK Edition quickly introduces you to the principles of successful project management with a clear and logical approach to help you deliver your projects, not only successfully, but also more easily. Unique to the UK edition, you’ll find clear guidance on using the highly logical product-based approach to project planning, along with advice on how to release the great power of the technique, not only for effective planning, but also for project control.
Updated with fresh content, tips, and tactics that cover everything you need to know from a project’s start to finish, this accessible guide takes you through every stage of project management. You’ll discover how to make project planning easier and more effective, manage resources and stay on track within a budget. Then you’ll find help and advice to help you motivate and manage your teams to help them perform at their best. To help you stay at the leading edge, you’ll also find two new chapters in this edition explaining project governance and the increasingly important international standard ISO 21500. In short, this book will help you master a highly valuable skill for advancing your career.
- Provides clear descriptions of who should do what in a project to prevent communication and control problems
- Presents the latest concepts in project management techniques
- Discusses how to keep risks under control during the project
- Includes access to online project management templates and checklists to aid in learning
If you’re a manager taking on a project for the first time or a more experienced project professional looking to get up to speed on the latest thinking and techniques, Project Management For Dummies, 2nd UK Edition equips you for project management success.
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£17.10 -
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.
In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media.
Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
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£17.10 -
Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
Praise for Mastering the Complex Sale“Jeff Thull’s process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.”
―Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin“This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a ‘selling process’―it is a survival guide―a truly outstanding approach to bringing all the pieces of the puzzle together.”
―Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc.“Mastering the Complex Sale brilliantly sets up value from the customer’s perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment.”
―Samik Mukherjee, Vice President, Onshore Business, Technip“Customers need to know the value they will receive and how they will receive it. Thull’s insights into the complex sale and how to clarify and quantify this value are remarkable―Mastering the Complex Sale will be required reading for years to come!”
―Lee Tschanz, Vice President, North American Sales, Rockwell Automation“Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn’t a given, it’s a choice. This is a proven alternative to the price-driven sale. We’ve spoken to his clients. This stuff really works, folks.”
―Dave Stein, CEO and Founder, ES Research Group, Inc.“Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels.”
―Sven Kroneberg, President, Seminarium Internacional“Jeff’s main thesis―that professional customer guidance is the key to success―rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth.”
―Jon T. Lindekugel, President, 3M Health Information Systems, Inc.“Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today’s competitive marketplace. It’s no longer about selling; it’s about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference.”
―Carol Pudnos, Executive director, Healthcare Industry, Dow Corning CorporationRead more
£17.20£19.90
