Management
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The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.
In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.
Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
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£9.50£11.40 -
Principles and Practice of Marketing
The fully updated eighth edition of Principles and Practice of Marketingcontinues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life.
Find out:
· How the bandwagon effect has contributed to the success of online group buying
· How IKEA delivers sustainable cotton and timber products to millions of customers
· How social marketing is combatting an obesity crisis
· How the relaunch of Netto became a case of fighter branding
· How crowdsourcing is evolving advertising
· How Abercrombie & Fitch’s store environment could be heading it into the dark
Key Features:
· A brand new chapter on Relationship Marketing
· Newly updated structure to focus on the importance of Customer Value
· Fully updated to cover the latest technologies and digital developments
· New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon
· 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney).
· Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge
· New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples
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£9.50£54.10Principles and Practice of Marketing
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Cognitive Biases Mastery – 2 Books In 1: How To Outsmart Mental Pitfalls And Make Smarter Choices To Elevate Work Performance (Decision Making Mastery)
Your subconscious is working against you – a simple tweak to your thought process can fix that.
We’re all biased.
You may have read the above and already your mind is raising its defenses. No… I don’t have a biased bone in my body.
The fact is: you do. So does everyone around you.
Scientific studies, in fact, suggest that certain forms of bias may be hardwired into the human psyche.
For instance, Professor Stephen Neuberg published research in the Journal of Personality and Social Psychology in 2005, showing that we evolved as a species to quickly assess dangers posed by those outside our group for survival.
The ability to process information rapidly was a life-or-death evolutionary advantage to our ancestors in their hostile environment.
As our environmental landscape changed, we still needed to process information with speed, but the decisions became increasingly nuanced.
The swift system that evolved to identify and mitigate threats in hunter-gatherer societies became faulty, resulting in several cognitive biases everyone harbors.
Cognitive biases – or mental shortcuts – help you sift through the massive volumes of information available at each given time.
One comes to appreciate this thought process when confronted with the fact that, according to Professor Timothy Wilson from the University of Virginia, we face about 11,000,000 pieces of information simultaneously.
However, these mental shortcuts can lead to irrational, false, or even harmful conclusions.
For example, an HR manager – overestimating their understanding of a subject – could neglect to consult knowledge specialists during their hunt for new tech solutions.
This could lead to a loss of crucial time required for operational tasks.
Worse, this decision could lead to losing company money on ineffective tech solutions.
Such cognitive processes can consequently prove detrimental to your professional and personal life.
But wait – you didn’t think we’d leave you without good news, did you?
All the techniques that give you control over subconscious cognitive activities are within your reach.
This book bundle will help you to identify and correct the cognitive biases you fall prey to in your everyday life.
This book bundle includes:
- Cognitive Biases In A Nutshell: How To Spot And Stop The Hiccups In Our Thinking Process
- Lay Off Your Cognitive Biases: How To Identify Them And Ways To Prevent Disastrous Mistakes And Missed Opportunities At Work
Here’s just a fraction of what you’ll discover inside:
- How wanting something to be true influences you to “find” evidence that it is and how to avoid this
- Elon Musk’s secret behind professional and personal growth
- The 5 ways your ego tricks you into thinking you know more than you do
- How bias exists along a scale and where yours falls on it
- What are the Halo and the Horn effects and how you can reduce their impact on your decisions
- Why this crucial mistake could cost you your job and land you at the “Peak of Mount Stupid” (And 6 strategies to help you overcome it)
- These 6 thought-provoking questions can eliminate any unconscious cognitive biases at play during your decision-making process
…and much, much more.
We’re not telling you we have a magic potion to eliminate your cognitive biases completely, but we sure do have a recipe filled with strategies you can eventually turn into habits.
This book bundle will set you apart because you will know what they are and how to steer clear of the traps they set for your reasoning.
Don’t let your brain become the biggest hurdle to your success. Scroll up and click “Add to Cart” now!
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Teenpreneur: How to build a business in your teens
Teenpreneur is a manual and a guide for every young person that wants to start their own business, create some wealth and make a difference in the world. “As a teenager I had natural entrepreneurial and leadership skills but I found it difficult to focus at school. There were no resources available to teach me how to channel my natural skills and talents positively. So, I went off track. This new book Teenpreneur will help book smart and street smart you people to start their businesses right now. A must read for any young person or young adult, anywhere in the world.”The book provides practical, inspiring information for young adults to be able to get started and succeed in business.Read more
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HOW TO DEAL WITH DIFFICULT PEOPLE (Thorsons Business S)
A concise, straightforward book on how to handle difficult people in your personal or professional life.
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The Car Sales Planner: Win The Day
This daily planner allows you to organise and plan each day so you never miss a task.All of your Follow Ups, Handovers, Critical Tasks and Enquiries in one place.
Stay ahead of the game by listing your daily tasks, follow ups, leads and problems needing solved. Tick them off as you go and go home each day safe in the knowledge that you left no stone unturned!
Happy selling!
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The Concise 48 Laws Of Power (New_Edition)
This gift book is ideal for individuals with a strong desire for power, which is a common aspiration. It is available at a highly competitive price. The Concise Edition of a globally renowned bestseller. The 48 Laws of Power are applicable in various contexts, including the workplace, interpersonal relationships, public spaces, and media coverage. For individuals who possess a keen interest in the realms of conquest, self-defense, wealth accumulation, power dynamics, or even those who simply seek to be well-informed observers, it is worth noting that The 48 Laws of Power stands out as an exceptionally valuable and captivating literary work.Read more
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CCEA A2 Unit 1 Business Studies Student Guide 3: Strategic decision making
Reinforce your understanding of CCEA A2 Unit 1: Strategic decision making and improve your exam technique for the CCEA A2 Unit A assessment.
Packed full of clear topic summaries, knowledge check questions and sample exam-style questions and answers with commentaries, this guide will help you aim for and achieve the highest grades.
This Student Guide will help you to:
– Identify key content for the exams with our concise coverage of topics
– Avoid common pitfalls with clear definitions and exam tips throughout
– Reinforce your learning with bullet-list summaries at the end of each section
– Test your knowledge with rapid-fire knowledge check questions and answers
– Find out what examiners are looking for with our Questions & Answers sectionRead more
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Spark for the Fire: How youthful thinking unlocks creativity
This is the most extraordinary time for people with a desire to make things
Spark for the Fire is for everyone who wants to excel. For the people who are passionate about what they want to do. For those whose imaginations demand to be put to use, in any discipline. it is for the youthful: in age, experience or attitude – and those who want to be – whether to kick-start a career or reignite an established one.
Now more than ever, youthful thinking can help spark the fire of creativity. This must-read book reveals how.
Featuring among others
– Nick Park
– Michael Wolff
– Lord David Puttnam
– Jean Oelwang
– Rory Sutherland
– Ajaz Ahmed
– Jamie OliverRead more
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What They Teach You at Harvard Business School: The Internationally-Bestselling Business Classic
‘For anyone thinking of doing an MBA, or indeed anyone who wants to understand how the corporate elite are moulded, this is a must read’ Luke Johnson, British entrepreneur
The internationally best-selling business classic that reveals what it’s really like to study an MBA at one of the most prestigious institutions in the world.
Philip Delves Broughton quit his position as New York correspondent for The Daily Telegraph to take his place on one of the most-coveted and exclusive courses in the world – an MBA at Harvard Business School – to acquire the wisdom reserved for the world’s global elite. And what he learns is truly jaw-dropping.
From his first class to graduation – encompassing the guest lectures, the Apprentice-style tasks, the booze-luge, the burnouts and the high flyers – Delves Broughton divulges the advice, wisdom and folly he found whilst studying at the most prestigious business school in the world.
‘Anyone considering enrolling will find this an insightful portrait of Harvard Business School life’ Economist
‘Very funny. An excellent book’ Wall Street Journal
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MindJournal: This Book Will Make You Stronger – The Guide to Journalling for Men
Discover the life-changing benefits of journaling with the MindJournal guide to journaling for men.
‘This book has the power to change lives.’ — Professor Karen Pine – Leading Psychologist & Founding Director of Do Something Different
‘This beautifully simple, practical book has opened my mind to the life-affirming, health-giving benefits of 30 minutes of daily journaling’ — ***** Reader review
‘A revelation – thank you!’ — ***** Reader review
‘A brilliant book to learn about yourself’ — ***** Reader review
‘Buy this know and change your life’ — ***** Reader review
‘Incredible’ — ***** Reader review
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MindJournal is a groundbreaking movement that’s helped thousands of guys to change their lives.Guiding you through a scientifically researched framework, MindJournal: This Book Will Make You Stronger will help you to understand the powerful benefits of journaling – leading to a healthier and happier life.
While the objective is to get you writing, the ultimate goal is to help you become more aware of how you look after yourself and the people around you.
Using the 30-question writing program, with detailed explanations and plenty of motivation and support, this book will become a personal trainer for life.
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Advanced Charting and Technical Analysis For Beginners: Secret Guide To Read Chart Patterns, Candlestick Patterns, Supply and Demand, RSI Indicators and Channel Trading Strategies
“Advanced Charting and Technical Analysis for Beginners” is an informative guidebook that provides a comprehensive introduction to the world of charting and technical analysis. Whether you’re a novice or an experienced trader, this book equips you with the necessary tools to analyze charts and make informed trading decisions.The book covers a range of topics, including candlestick patterns, chart patterns, trend analysis, indicators, and oscillators. It provides step-by-step guidance on how to use these tools to identify potential market trends and assess market sentiment.
The language used in the book is easy to understand, and the examples are presented in a clear and concise manner. The author takes a practical approach to teaching, focusing on real-world scenarios and trading situations. This approach helps beginners to quickly grasp the concepts of charting and technical analysis and apply them to their trading strategies.
By the end of the book, readers will have a solid understanding of charting and technical analysis and will be able to apply these skills to their own trading activities. The book is an essential resource for anyone who wants to learn how to analyze charts and make informed trading decisions.
Here are some of the top topics that readers will learn from “Advanced Charting and Technical Analysis for Beginners”:
1. Understanding price charts and candlestick patterns
2. Identifying chart patterns, including support and resistance levels
3. Using trend lines to determine market direction and momentum
4. Understanding technical indicators, such as moving averages and Bollinger Bands
5. Using oscillators, such as the Relative Strength Index (RSI) and the Stochastic Oscillator
6. Applying technical analysis to different markets, including stocks, currencies, and commodities
7. Creating and implementing a trading strategy based on technical analysis
8. Managing risk and minimizing losses through the use of stop-loss orders and other techniques
9. Developing a trading plan that fits your personal style and risk tolerance
10. Avoiding common pitfalls and mistakes that beginners often make when trading based on technical analysis.These topics are all covered in-depth in the book and provide readers with a solid foundation in charting and technical analysis.
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Automatic Recruitment Agency: Scale to seven figures while working less
Many recruitment agency owners feel swamped with responsibilities and see little financial reward, so how can you gain financial freedom and choose how and when you work?
Automatic Recruitment Agency provides an actionable, replicable blueprint for starting, scaling and automating your business. Leaving behind old, tired business models and looking to a new era, it will take you from recruiter via recruitment agency owner to seven-figure CEO.
Read this book and learn how to:
- Automate your recruitment agency using systems and processes that deliver predictable, consistent results
- Harness assets that continually drive revenue and growth without effort
- Attract clients and candidates using the new-era model
- Run your business with less stress and overwhelm
- Scale your business and grow your income while working fewer hours – and no overtime
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COACHING HABIT: Say Less, Ask More & Change the Way You Lead Forever
Look for Michael’s new book, The Advice Trap, which focuses on taming your Advice Monster so you can stay curious a little longer and change the way you lead forever.In Michael Bungay Stanier’s The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact.
Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples’ potential. He unpacks seven essential coaching questions to demonstrate how―by saying less and asking more―you can develop coaching methods that produce great results.
· Get straight to the point in any conversation with The Kickstart Question
· Stay on track during any interaction with The Awe Question
· Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question
· Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question
· Finally ensure others find your coaching as beneficial as you do with The Learning QuestionA fresh innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Witty and conversational, The Coaching Habit takes your work―and your workplace―from good to great.
“Coaching is an art and it’s far easier said than done. It takes courage to ask a question rather than offer up advice, provide and answer, or unleash a solution. giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And he guides us through the tricky part―how to take this new information and turn it into habits and a daily practice.
―Brené Brown, author of Rising Strong and Daring Greatly.Read more
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Health & Safety at Work Essentials: The One-Stop Guide to Health and Safety Issues in the Workplace
Over the past 30 years, the health and safety obligations and duties placed upon employers have ballooned. The price for failing to comply, whether through fines or claims by employees, can be high. This is a handy, one-stop guide for anyone responsible for, or interested in these issues in the workplace. Revised and updated for this new ninth edition, the book sets out the background legal essentials and provides succinct, practical advice on what measures to take. Covers: Legal background;managing health and safety; registering your business; maintenance and building work; equipment and machinery; harmful substances; accidents and emergency procedures; healthcare; vehicles in the workplace; protective equipment; recruitment and staff training; insurance provisions; defending HSE prosecutions; corporate manslaughter Includes: diagrams, template documents, useful addresses, publications,regulations, statutes, and work-related diseases and their causesRead more
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BUSINESS PLANNING ESSENTIALS FOR DUMMIES
All the basics you need to design a successful business planWhether you’re starting your first business or you’re a serial entrepreneur, you know how important a good business plan is to your business’s ultimate success. Bad or non-existent business plans are a primary cause of business failure. But don’t fret! Business Planning Essentials For Dummies gives you all the essential, practical information you need to succeed―from deciding what your business is really all about to building a long-term vision of where your company will go. In between, the book covers budgeting and finance, pricing, predicting sales, and much more.
- Covers all the essentials of writing a business plan and getting on the road to turn your plan into a reality
- Serves as an ideal refresher or introduction to the topic in an affordable small-format edition
- Intended for anyone starting their first business or even just thinking about it
Business Planning Essentials For Dummies is packed with everything you need to know to get started on building your dream business. So what are you waiting for?
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£8.80£10.00BUSINESS PLANNING ESSENTIALS FOR DUMMIES
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Feel Good in 15: The new how to guide for 2023 from best-selling author and body coach with tips and tricks to boost your wellness, health and fitness
Recipes, workouts and life hacks to change your life in just 15 minutes
Joe Wicks, the nation’s favourite Body Coach, teaches you how best to harness your day with life hacks, tips and tricks to help you feel your best.
EASY WINS IN FIFTEEN MINS!
We all live busy lives, so let me show you how just 15 minutes a day can make all the difference. I’ve taken 10 years of experience helping people to get fit, strong, healthy and happy and shared it all here.
Simple, nutritious 15-minute recipes
Awesome, mood-boosting 15-minute home workouts
Quick health hacks and 15-minute small daily winsThis is the feel-good way to bring some joy, energy and happiness into your life by doing the simple things well – all you need is 15 minutes.
This book is packed full of useful advice you’ll wish you’d read sooner, including:
- Yummy recipe ideas for breakfast, lunch, dinner and snacks
- Tips on how to sleep better and find focus
- Workout routines to energise you
- Ideas to help you manage your time in the way that works best for you
- Gratitude and journaling prompts to help you find the joy in everyday life
Are you ready to see some change? Let’s go!
Joe Wicks’ book ‘Feel Good Food’ was a Sunday Times bestseller w/c 09-01-2023.
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£8.80£20.90 -
SEO Made Easy: Everything You Need to Know About SEO and Nothing More
Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn
How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy!
Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!
• Build online trust, the #1 currency of search success
• Supercharge your results with all five key ingredients of Google optimization
• Reel in links with 17 up-to-the-minute, link-building strategies
• Use the Nuclear Football: today’s #1 technique for attracting targeted traffic
• Track traffic, engagement, conversions, and the effectiveness of each site element
• Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques
• Systematically convert strong SEO results into real paying customers
• Prepare for the revolution in social search that’s barreling toward you
• Use keyword tools to uncover underserved, high-profit business niches
• Leverage your content investments to forge powerful new relationships and partnershipsRead more
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Sales Management: Motivational Sales Meetings: Ensuring that they’re productive and that they’re the ones the team look forward to attending.
Highly effective sales meetings motivate, excite, and provide the sales team with clarity and focus. As a consequence, the investment cost (in terms of both time and money) accrues a healthy Return on Investment (ROI), and supports achievement of the Sales Management job purpose of ‘achieving sales through others’. This return though doesn’t happen by accident. Careful attention to the right preparation, effective implementation via the use of well developed chairmanship and facilitation skills, along with robust follow-up all contribute to success; there is a recipe for success.Sometimes though, one or more of the ingredients can be lacking, or may even be missing altogether. This can turn the meeting from one which achieves an impressive ROI to one which impacts negatively on motivation, fails to contribute to clarity and focus, and (at best) provides only limited returns.This book plugs that gap, and provides the pragmatic and practical ‘know how’ (including a chapter on the do’s and don’ts related to virtual meetings) to ensure that sales meetings are indeed ‘motivational’!It’s puzzling then that so many organisations don’t provide their Sales Management team(s) with formal input regarding how to ensure this critically important activity drives success.Read more
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Do Purpose: Why Brands with a Purpose Do Better and Matter More (Do Books): 7
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies connect with us because they have a reason to exist over and above making a profit: They have a purpose.Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to create, build and sustain a purpose-driven company. You know, those companies we all fall in love with. The crazy ones that don’t just make something, but change something as well.
B&W photographs and illustrations throughout.
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Begin With You: Invest in Your Mental Well-being and Satisfaction at Work
Too many of us work through burnout and sacrifice our work-life balance to get ahead in our careers. But the real path to success and happiness begins with you.
Rather than just accepting the fatigue and burnout, renowned mental health expert Petra Velzeboer shows you how to prioritize your wellbeing and mental health at work. From recognizing the impact of internal and external influences to learning support mechanisms, Begin With You offers you key strategies that will lead to a rewarding life and career.
Petra Velzeboer draws upon her personal experiences of trauma and hardship to offer insights on how you can overcome difficult periods and develop a positive outlook. Packed with case studies and psychological research, Begin With You is the essential guide to becoming a mental health champion and transforming your career and life for the better.
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A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position.
This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners.
New approaches to PR are also uncovered, including:
- SEO PR: How to increase organic search engine optimization (SEO) through PR.
- Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content.
- Social PR: How to engage with reporters on social media to gain story ideas and connections.
With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book.
Most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.
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The 22 Immutable Laws Of Marketing
Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.Read more
£8.50£9.50The 22 Immutable Laws Of Marketing
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WOMEN’S JOURNALS 2024: Journal 2024, My Mental Health Diary 2024
WOMEN’S JOURNALS 2024. 100 unique template pages. Each page contains spaces to fill in:-gratitude
-meditation
-physical movement
-funny stuff
-kind things
-memorable quote
-thoughts before bed
-colouring mandalaWOMEN’S JOURNALS 2024 – Self-Therapy Journal has been designed to provide mental comfort to anyone who uses it.
Self-Therapy Journal 2024 makes a guaranteed and essential contribution to physical and mental health.
Self-Therapy Journal teaches you to know yourself better, to understand your emotions and to learn how to manage them.
Self-Therapy Journal urges you to reflect, to meditate, to inner knowledge and love. Self-love is a key element in finding inner peace, constructive emotions and happiness.
When you are happy, this is reflected in your outward beauty, in your ability to enjoy the little things, to live your emotions to the fullest and to focus better on what really matters in life.
All the little physical and mental activities you have every day make an impression on who you are and help you become the person you want.
WOMEN’S JOURNALS 2024 – Self-Therapy Journal is the guide to your own happiness, to your own well-being. Use it daily and you will see how quickly your life will change for the better.
Self-Therapy Journal will always be with you, ready to receive your thoughts in the morning and in the evening or whenever you feel like writing.
Self-Therapy Journals 2024 are the perfect gifts for men in your life, whether it’s dad, brother, son, grandfather, brother-in-law, cousin, boyfriend, coworker, neighbor and so on.
If you want to find the cheap and fast way to a better life, to inner peace and happiness, choose this complex mental health diary with a unique template and you will not regret it.
Grab a copy for a friend and share the journey together! Get your copy today!
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The Qualification Struggle: Master your sales qualification process
Have you ever wondered why you are always busy chasing opportunities? Why do you feel you have to pursue too many projects?The Qualification Struggle is written to make your sales pipeline healthier. Readers will understand why their attempts to structure the qualification process consistently fail. Why do you sometimes pursue too many and sometimes too few opportunities?
You can only spend your resources once. You better direct those resources to the prospects that add the most value to your business. It would be best if you stopped wasting energy on the wrong activities. You have to understand the factors that impact the qualification process.
The Qualification Struggle shows you the factors that influence your target opportunities. You will learn that traditional qualification frameworks, like BAND or MEDDICC, fall short in your business.
Have you ever wondered why you have trouble opening up a new market or entering a business relationship with your dream client? Have you ever wondered why fewer new opportunities present themselves in the weeks before the vacation season?
Human behavior guides salespeople in the direction of least resistance. Why should a salesperson put in additional effort to attract a dream client if the rest of the organization punishes him because the opportunity does not fit into the qualification criteria?
Should the qualification framework be the same for all sales team members at all times? For example, what happens if you keep disqualifying the opportunities from the new salesperson you just hired?
We all know the qualification process is flexible, but you can get a firm grip. Read The Qualification Struggle and regain control of finding the right opportunities. Those opportunities are a perfect fit for your core competencies.
Re-ignite your entrepreneurial flame and spark the motivation of the sales team again. Get your copy of “The Qualification Struggle” today. Change your life.
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The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!
“Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals.” -Mark Terry, President, Harman Pro Group “A great read! Warren says it all in a way that’s not only easy to understand, but even easier to implement. No need to ever read another book on this subject.” -John Gamauf, President Consumer Replacement Tire Sales Bridgestone Firestone North American Tire, LLC “Put this book on your must-read list if you want to learn successful strategies for taking your distribution team to the next level. Through motivation and education, Warren Greshes has captivated our very best top managers and producers. He pushes them to succeed and to keep their goals out in front of them, all the while maintaining a clear message, infused with his sense of humor. Warren has helped pave our way to success.” -Bernadette Mitchell, Vice President Retirement Benefits Group, AXA Equitable “Warren is truly an expert in the field of sales! His grassroots ideas are practical, designed for immediate implementation, and are sure to lead to top-notch results. This book is a must-read for those new to sales and those veteran salespeople who want to take their skills to the next level.” -Raj Madan, corporate marketing executive, financial services industryRead more
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Sales Prospecting Journal: Sales Call Tracker to Keep Record of Prospective Customers – Follow up Planner for salesperson
This sales prospecting journal will help you to keep track of your sales activities and outcomes over time, organize all the important information about your potential clients and build a strong relationship with them.
This book contains :
- Identification Page.
- 1 Page for Salesperson information (Full Name, address, Email, Phone Number) and Book Information (Start Date, End Date, Duration of Use).
- 1 Page for goals, Motivation, and Skills acquired to achieve those goals.
- 1 Page for setting a vision in (6 months,1 Year,2 Years,5 Years, and 10 Years).
- 1 Page that contains 60 reminders.
- 1 Page for The Affirmations that inspires you.
- 100 Pages for Sales call records (Client Name, Date, Phone, Follow up, Result, and Notes).
- 1 Page of Summary sales activities.
- 1 Page of Summary sales outcomes.
- 1 Page for writing in the lessons you have learned.
- 1 Page for writing in the improvements you had.
- 2 Pages for customers that you want to keep regular communication with (Client Name, Phone, Email, Purchase history).
-Book details :
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Size 8.5*11 inches
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112 Pages
- Matte Cover
★ Order it now to keep track of your prospective clients and organize your work !
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The Selling Checklist: A Pocket Companion for Sales Success
“If selling was easy we’d all be doing it, and we’d all be rich.” That statement might be true, but while selling may not be easy, it doesn’t have to be complicated.
In this short but impactful checklist-style sales book, Andrew Goldberg takes his usual blunt and direct coaching style and brings it to the unnecessarily complex world of sales. In just a few short hours, you will learn how to break your sales process down into its simplest parts, and turn it into a checklist that will help you ensure you bring your most professional self to every sales call, thereby improving your conversion rate, your average sales value, and ultimately, your sales.
Review this book before every sales meeting, and you will always come out on top!Read more
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The Secrets of SOCRATIC SELLING: How To Ask The Right Questions To Close The Sale
Discover the Transformative Power of Socratic Selling!
Unlock a revolutionary approach to sales that fosters genuine engagement, builds lasting relationships, and drives success. This insightful guide takes you on a journey through the Socratic method applied to modern-day sales interactions.
Here’s what you’ll learn:
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The Foundations of Socratic Selling: Delve into the history and core principles of the Socratic method, and discover how it revolutionizes sales engagement.
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Understanding the Buyer’s Mindset: Explore common buyer personas, and learn how to empathize with and better understand your customers’ needs through insightful questioning.
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The Art of Inquiry: Master the balance between open-ended and closed-ended questions to drive meaningful conversations and uncover the right solutions for your customers.
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Building and Maintaining Rapport: Learn techniques for establishing trust, building rapport through Socratic questioning, and maintaining a positive, consultative dialogue throughout the sales process.
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Overcoming Objections Gracefully: Discover how to employ Socratic questioning to address and overcome objections, backed by real-world examples and scenarios.
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Closing the Sale: Uncover strategies for identifying buying signals, guiding the conversation towards closing, and exploring various closing techniques that complement the Socratic approach.
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Continuous Learning and Self-Reflection: Engage in self-reflection, solicit feedback, and establish a routine for continuous improvement in your sales skills.
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Practical Applications and Exercises: Dive into real-world case studies, exercises, and role-play scenarios to practice and refine your Socratic selling skills.
This book is a powerful resource for sales professionals looking to elevate their sales game, build meaningful customer relationships, and achieve their sales goals with integrity and professionalism. Embrace the timeless wisdom of Socratic selling and transform your sales approach forever!
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Ace the Technical Pilot Interview
Advance your career with this dynamic tool for acing the technical pilot interview…Let an experienced airline pilot help you succeed on the Technical Pilot Interview. This one-of-a-kind study tool asks the right questions so you’ll know the right answers. Open it and start learning what you need to know in order to get a powerful edge over the competition – at every stage of your piloting career. This unique study guide helps you: get to know material likely to be asked on your interview; practice with almost one thousand exam-style questions – complete with answers; build confidence, skills, and knowledge; and, focus your study on what you need to know.Can you answer these questions? If you were loading an aircraft to obtain maximum range, would you load it with a forward or aft center of gravity? Why does an aircraft climb as high as possible? What does an aircraft descend quicker when it’s lighter? What is a fail operational autopilot/landing system? What is an assumed/flexible temperature? Open this study guide for: answers to almost 1000 questions you may be asked during the technical interview; more than 50 illustrations to clarify key essential points; comprehensive coverage ranging from light aircraft to heavy jet operations; a convenient quick-find, cross-referenced presentation; and, material that has global application.Read more
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Dream like Vision Board Book: Craft Empowering Vision Boards with Over 500 Images, Quotes, and Words for Your Most Fulfilling Year Yet | Motivating Visuals for All Genders
Unlock the potential to manifest the life you desire in 2024 and beyond with the aid of this book. It’s your key to crafting dynamic, impactful, and visually captivating vision boards. Inside, you’ll discover a wealth of over 500 stunning images and word art pieces that can be effortlessly integrated into your personal vision board.Our clip art selection has been thoughtfully curated and thoughtfully printed on high-quality, single-sided paper to ensure the best experience.
The 2024 Vision Board Clip Art Book serves as your comprehensive toolkit for not only defining your dreams but also strategizing for the year 2024. It empowers you to harness the proven visualization technique of vision boards.
By using this resource, you’ll save valuable time and effort while crafting a vision board that’s not only aesthetically pleasing but also deeply meaningful.
Within these pages, you’ll discover a rich tapestry of ethnic diversity and inspirational content, including striking photographs, captivating graphics, engaging word art, and motivating quotes covering a wide spectrum of life areas:
Health, Finances, Family, Career, Personal Growth, Friendships, Romance, Lifestyle, Aspirations, Travel.
This book serves as your guide to constructing your vision board and taking tangible steps towards realizing the life you’ve always dreamed of.
No more blank or uninspiring boards. All you require is a sizable paper poster or corkboard, a pair of scissors, some glue, and this book to help you set, affirm, and manifest your desires.
IGNITE YOUR PASSIONS:
What vision do you hold for your future? Are you grappling with defining your dreams, or perhaps you’re uncertain about what you truly desire? If any of these questions resonate with you, you’ve landed in the right place.DESIGN YOUR PERFECT YEAR:
This clip art book provides you with the creative tools you need to kickstart your journey toward crafting an inspiring, powerful, and effective vision board. It’s your ticket to set the Law of Attraction in motion and design your perfect year.Read more
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Do Deal: Negotiate better. Find hidden value. Enrich relationships.
**Winner, Short Business Book – Business Book Awards 2023**
We negotiate constantly. In work, and in life. As we try to get the ‘best deal’, it can feel like a tug of war – without the fun. Yet what if the process was more collaborative, and even laid the foundations for a strong future relationship?
In Do Deal, music lawyers Richard Hoare and Andrew Gummer share their refreshing approach to negotiation. Not only has it led to major record deals and enduring creative partnerships, but also a reputation for getting the deal done without leaving both parties bruised and battered. Now, they will help you to:
- Identify your natural negotiating style
- Develop strategies to deal with difficult situations (and people)
- Build trust and negotiate more collaboratively
- Think creatively to enrich deal terms
With case studies from Glastonbury Festival and films such as True Grit, this is an essential read before any negotiation. Soon you’ll be approaching the bargaining table with new skills and greater confidence, regardless of the cards you’re holding. Deal?
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The Braintenance: A scientific guide to creating healthy habits and reaching your goals
In Braintenance, neuroscientist and science communicator Dr Julia Ravey explains how you can take charge of your brain with methods based on science to change habits, achieve your goals and lead the life you want.
Your brain likes to keep you safely in your comfort zone. And that is what holds you back.
We have no trouble imagining the goals we would like to achieve – a healthier lifestyle, passing exams or embarking on a new career – but turning them into reality is far harder. Dr Julia Ravey explains the practical methods that will enable you to transform your life for the better.
By using the latest developments in science and psychology you will learn how to direct your focus, boost belief, beat procrastination – and why you should forget motivation. Using our current understanding about the brain and the way we behave, Ravey has developed techniques that enabled her to pursue her goals – and they will work for you, too.
The more you understand about your thinking, the more control you can have over your life. Change is good. Your brain just needs some convincing.
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Eat That Frog!: Get More Of The Important Things Done Today
There just isn’t enough time for everything on our ‘To Do’ list – and there never will be. Successful people don’t try to do everything. They learn to focus on the most important tasks and make sure they get done.
There’s an old saying that if the first thing you do each morning is to eat a live frog, you’ll have the satisfaction of knowing that it’s probably the worst thing you’ll do all day. Using ‘eat that frog’ as a metaphor for tackling the most challenging task of your day – the one you are most likely to procrastinate on, but also probably the one that can have the greatest positive impact on your life – Eat That Frog! shows you how to zero in on these critical tasks and organize your day. You’ll not only get more done faster, but get the right things done.
Bestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. In this fully revised and updated second edition, he provides brand new information on how to keep technology from dominating your time. He details twenty-one practical and doable steps that will help you stop procrastinating and get more of the important tasks done – today!
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Stolen Focus: Why You Can’t Pay Attention
THE SUNDAY TIMES AND NEW YORK TIMES BESTSELLER
A SPECTATOR AND FINANCIAL TIMES BEST BOOK OF 2022
A WATERSTONES NON-FICTION BOOK OF THE MONTH‘If you read just one book about how the modern world is driving us crazy, read this one’ TELEGRAPH
‘This book is exactly what the world needs right now’ OPRAH WINFREY
‘A beautifully researched and argued exploration of the breakdown of humankind’s ability to pay attention’ STEPHEN FRY
‘A really important book . . . Everyone should read it’ PHILIPPA PERRY—
Is your ability to focus and pay attention in free fall?
You are not alone. The average office worker now focuses on any one task for just three minutes. But it’s not your fault. Your attention didn’t collapse. It has been stolen.
Internationally bestselling author Johann Hari shows twelve deep factors harming our focus. Once we understand them, together, we can take back our minds.
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£7.99£10.99Stolen Focus: Why You Can’t Pay Attention
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The Concise Laws of Human Nature
The concise edition of the 2019 WINNER OF THE INTERNATIONAL BUSINESS BOOK AWARD
From the million-copy bestselling author of The 48 Laws of Power
Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all – understanding people’s drives and motivations, even when they are unconscious of them themselves.
We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people’s masks, and how to resist conformity to develop your singular sense of purpose.
Whether at work, in relationships, or in shaping the world around you, The Concise Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defence.
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£7.90£9.50The Concise Laws of Human Nature
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Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages
Business Gold (second edition released November 2023) is the first-of-its-kind guide dedicated to unlocking the potential of LinkedIn Company Pages for your business. Ideal for every Company Page Admin, from beginners to seasoned marketers, B2B/B2C/B2G, this book is your roadmap to establishing a formidable online presence for your business on LinkedIn.Why LinkedIn Company Pages?
LinkedIn, the premier professional network, offers more than just networking opportunities. Its Company Pages are an untapped goldmine for businesses looking to elevate their brand, generate leads, attract top talent and outshine competitors. Business Gold meticulously guides you through the importance of LinkedIn Company Pages, showcasing why they are essential in today’s digital marketplace.From Setup to Success
Embark on a journey from setting up your Company Page to employing advanced strategies that integrate seamlessly into your marketing efforts. This book is not just about creating a page; it’s about transforming it into a powerful marketing tool.Gain Awareness, Authority, and Advantage
Learn how to- Develop a deep understanding “Awareness” of the significance of Company Pages.
- Establish your brand’s “Authority” with compelling content and engagement strategies.
- Create a competitive “Advantage” by creating an industry-leading community.
Expert Insights & Practical Tips
Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages gives you insights from leading industry LinkedIn experts Michelle J Raymond and Lynnaire Johnston.Who Should Read This?
Whether you’re a budding entrepreneur, a marketing professional, or a social media manager, if you are a LinkedIn Company Page admin, Business Gold is your essential guide to mastering LinkedIn Company Pages. Transform your LinkedIn presence and give your business the online boost it deserves.Get your copy of Business Gold today and turn LinkedIn page followers into business opportunities!
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£7.90£9.90 -
Safety Performance Reimagined: A 4D Approach to Organizational Performance
This book reimagines how safety performance is done. The two authors share case studies and stories from decades of experience working with companies globally to create sustainable safety performance in high-risk operations. It takes a practitioner’s approach to translate academic theory into practical steps that can be used from the boardroom to the frontline.
Safety is ultimately about people. Safety Performance Reimagined identifies the need for a sociotechnical approach and introduces the concept of 4-Dimensional Safety which successfully navigates the complex interplay between people, technology, systems, the structures, and the markets they operate in.
How do leaders and the people conducting operations in complex environments create resilient, safe, and sustainable performance?
The conventional approach fails to equip organizations to handle the complex interplay between people and technology in workplaces. Safety Differently, Safety-II, and HOP have all contributed to answering the “what’s missing” question. They address the Why and the What of the New View of safety, but there is one more piece that needs more exploration—the How.
This book provides proven practical solutions and outlines ‘How’ organizations can achieve sustainable safety performance.Read more
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Ridiculously Simple Car Selling: How to quickly become the laziest, most-successful automotive sales professional in the world!
This book was written for anyone currently selling or contemplating selling cars. Whether you’re an Old Car Dog or a Green Pea, these ridiculously short chapters are intended to help you sell more vehicles and make more money than you ever thought possible.As a famous quote from Henry Ford tells us, “Whether you think you can, or you think you can’t – you’re right.” This speaks to attitude, and attitude is one of the two key ingredients that separate the top sellers from the bottom dwellers.
The other ingredient is activity. As Steve has said more times than he can count, “Selling cars isn’t hard, it just takes work.” In this case, work speaks to the activities you’ll fill your day with if your goal is to be successful at selling cars.
You’re probably thinking, “Wait a minute! Work? The subtitle of this book is How to quickly become the laziest, most-successful automotive sales professional in the world! You didn’t mention I’d have to work!”Success in anything takes work, but the work we’re referring to is nothing more than completing the right activities, while you more efficiently close more deals for more money. We’ll tackle what it means (and doesn’t mean) to be lazy in the first chapter, though suffice it to say that work doesn’t mean spending any more time at the dealership than you’re spending today.
Good Selling!
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£7.70