Strategy
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Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
“The best sales book of the year” strategy+business magazineThat gap between your company’s sales efforts and strategy? It’s realand a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.
In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.
With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.
Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.
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£14.80 -
Build Your Wealth Through Property Investments Trilogy: Mastering UK Real Estate for Financial Freedom: Combining Three Comprehensive Guides to Unlock Your Property Investment…
“Build Your Wealth Through Property Investments Trilogy”
Unlock the doors to financial prosperity with this powerful trilogy of property investment wisdom. Combining three essential books, this bundle provides a comprehensive guide to thriving in the UK real estate market.
From foundational knowledge to advanced strategies, Charles Fletcher, a seasoned property investor, leads you through every step. Learn to evaluate properties, master buy-to-let investments, and harness the art of passive income through rent-to-rent strategies.
Inside, you’ll find:
1. Mastering UK Real Estate for Financial Freedom: Discover the fundamentals of property investing, from property evaluation to negotiation. No matter your experience level or initial budget, this book equips you with the tools to succeed.
2. The Essential Buy-to-Let Property Investment Strategies for UK Investors: Tap into the lucrative world of buy-to-let investments. Explore how to choose the right properties, navigate legal requirements, and build an income stream that can pave the way to retirement.
3. The Art of Passive Income: Achieve Financial Freedom With Rent to Rent Mastery: Escape the traditional 9-to-5 grind and master the innovative strategy of rent-to-rent. Charles Fletcher unveils proven marketing techniques, property management tips, and financial strategies for generating consistent passive income.
Discover why this trilogy is a must-have for both newcomers and experienced investors. Propel yourself toward financial freedom – grab your copy today and embark on your journey to lasting wealth through property investment mastery.Read more
£16.10 -
COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors. (Essential SEO Strategies Books)
COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors.
“COMPLETE SEMrush for SEO” is the ultimate guide for mastering search engine optimization using the SEMrush toolkit. SEMrush is a powerful SEO tool that provides invaluable insights into your website’s search engine performance and helps you identify areas for improvement. In this comprehensive guide, you’ll learn how to use SEMrush to conduct keyword research, track your rankings, analyze your competitors, and optimize your content.
The book is written by an experienced SEO expert who has used SEMrush to drive traffic and sales for numerous clients. The author provides step-by-step instructions for using SEMrush’s features, with clear explanations and examples that make it easy for beginners to understand.
Whether you’re a seasoned SEO pro or just starting out, “COMPLETE SEMrush for SEO” will teach you everything you need to know to optimize your website and improve your search engine rankings. You’ll learn how to:
- Conduct keyword research to find the best keywords for your website
- Analyze your competitors’ SEO strategies and identify areas where you can gain an advantage
- Track your website’s rankings and monitor your progress over time
- Optimize your website’s content to improve your search engine visibility
Use SEMrush’s advanced features to uncover new opportunities for growth
With “COMPLETE SEMrush for SEO” as your guide, you’ll have all the knowledge and tools you need to succeed in the highly competitive world of SEO.
Whether you’re a blogger, online business owner, or marketing professional, this book is an essential resource for anyone looking to improve their search engine rankings and drive more traffic to their website.
scroll up and purchase!!!!!!
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£12.20 -
Exploring Strategy, Text & Cases
Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager.
With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regnér, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations.
The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations:
- How does an organisation prosper today
- How do organisations grow
- How do they innovate and change?
From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice.
This text and cases edition includes a wealth of additional case studies to help you get an even deeper insight into the manager-way of thinking.
New to this edition:
- Think strategically and carry out case analyses and strategy assignments with the new chapter, ‘Working with Strategy’
- Gain better insight into the three highlighted core themes: sustainability, non-profits, and digital strategy
- Learn from case studies of well-known global organisations, including Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber.
- This Text and Cases version also covers a range of events and organisations such as Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League.
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£61.10£63.60Exploring Strategy, Text & Cases
£61.10£63.60 -
HARNESSING THE POWER AT YOUR FINGERTIPS: A Leader’s Guide to B2B Marketing Communications (1) (Cutting Through the Bull Publishing)
Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business.
Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation.
No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including:
· Growing and protecting your business’s reputation
· The power of a symbiotic relationship between marketing communication and sales
· The significance of building an army of advocates, both in-house and out-of-house
· How to use agencies effectively in a world where old approaches to branding and advertising no longer work
· Getting value for money from your marketing communications
A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.
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£1.80£9.50 -
Luxury Wine Marketing: The art and science of luxury wine branding
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little is known about the world of luxury wine marketing, and how a wine brand can enter that special realm. This book helps to demystify this process by describing how to craft, implement and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before providing a step-by-step process on how to establish a luxury wine brand. Each chapter is supplemented with a case study of a successful luxury brand producer and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world’s top wine regions. Written as both a practitioner’s guide and a wine business textbook, Luxury wine marketing is a cornerstone reference resource for the business of wine. Awards: OIV Awards 2020 Special Mention, Vitivinicultural Economy Category; Gourmand International Awards 2020 World Of Wine Hall of FameRead more
£42.60£47.50 -
Marketing and Lead Generation for Financial Advice Professionals: From Prospects to Profits – Proven Strategies for Financial Advisers to Attract More of their Ideal Clients
Attention IFAs, wealth managers, financial advisers and financial planning professionals… Are you looking for proven ways to highlight your value and attract more of your ideal financial advice clients and connections?Over a forty-year career in financial services, Philip has been studying what the most successful IFAs, financial planners and advisers do to attract and retain more of their ideal connections and dream clients.
This comprehensive book reveals a wealth of proven tips, techniques, strategies and ideas for articulating your value and expertise, and winning more of the financial planning clients that you really want. Featuring case studies of advisers from the UK, Europe, USA and as far as New Zealand, financial advice professionals share the very best of what has consistently delivered the goods from their marketing and lead generation activities.
In addition to cutting-edge but simple digital ideas, this book highlights the very best in traditional and ‘old school’ marketing techniques – many of which Philip has added a powerful modern twist.
From seminars to LinkedIn, client events to Facebook ads and from referrals to podcasting – and much more – if you make one investment in your business development this year, make it MARKETING AND LEAD GENERATION FOR FINANCIAL ADVICE PROFESSIONALS.
“Phil has intimate knowledge of financial adviser business models from his career as a speaker and community builder. It’s no surprise then that he’s nailed it with this book. Financial advisers will find this an indispensable guide to marketing their companies to connect with more clients and grow their business as a result.”
Roger Edwards, Marketing Speaker and ConsultantRead more
£14.20£28.10 -
Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
WINNER: The BookFest Spring Book Awards 2022 – Marketing category
WINNER: Business Book Awards 2022 – Sales & Marketing categoryTasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.
Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and – crucially – how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization’s long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.
Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader’s understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
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£30.40 -
Real Estate Investing For Dummies, 4th Edition
Make real estate part of your investing strategy
Do you want to get involved in real estate investing, but aren’t quite sure where to start? This is your go-to resource for making sense of the subject. Written by industry experts Eric Tyson and Robert Griswold, this new edition of Real Estate Investing For Dummies offers timely, proven, practical, and actionable advice to overcome the challenges of the market and keep yourself one step ahead of the competition.
With the help of this straightforward and time-tested information, you’ll get the know-how to wisely and confidently make smart, sound, and informed real estate investing decisions that will reap big rewards. Highlights include:
- The Tax Reform and Jobs Act bill that took effect in 2018
- The best types of investment properties for different types of investors
- NNN (triple nets) investments and REITs/TICs
- Tech applications to support property management operations and accounting
A step-by-step primer for preparing to buy, identifying the property, due diligence, closing the transaction, leasing the property and ongoing operations and property management.
There’s no time like the present to jump into the real estate market―as first-time investors or experienced investors who want to brush up on the changes that have occurred in the market.
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£17.70£20.90Real Estate Investing For Dummies, 4th Edition
£17.70£20.90 -
Why Deals Fail and How to Rescue Them: M&A lessons for business success
Mergers and acquisitions are part of the fabric of business and economic life: they help drive growth in companies of all sizes. Most executives will at some point in their careers experience a takeover, as buyer, seller or intermediary. Yet, despite M&A’s obvious attractions, deals often fall short of expectations and, in extreme cases, can go disastrously wrong, with devastating consequences.
From their unique perspective as practitioners and researchers, Faelten, Driessen and Moeller have seen it all when it comes to M&A, and they’ve used this experience to develop their Three Big Mistakes of Deal-Making. Using case studies from a wide range of companies, many household names (Diageo, BMW, Microsoft, Kraft, HP and even Manchester United), and for deals ranging from the highly to the less successful to the downright questionable, Why Deals Fail offers both a commentary on the inexorable tendency for companies to merge, for good or ill, and a guide to the benefits and pitfalls of M&A as a growth strategy.
The result is a fascinating insight into why some deals work and why others go awry for anyone interested in how the corporate world works, or contemplating or facing a merger or acquisition themselves.
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£5.70
