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Cybersecurity All-in-One For Dummies
Over 700 pages of insight into all things cybersecurity
Cybersecurity All-in-One For Dummies covers a lot of ground in the world of keeping computer systems safe from those who want to break in. This book offers a one-stop resource on cybersecurity basics, personal security, business security, cloud security, security testing, and security awareness. Filled with content to help with both personal and business cybersecurity needs, this book shows you how to lock down your computers, devices, and systems―and explains why doing so is more important now than ever. Dig in for info on what kind of risks are out there, how to protect a variety of devices, strategies for testing your security, securing cloud data, and steps for creating an awareness program in an organization.
- Explore the basics of cybersecurity at home and in business
- Learn how to secure your devices, data, and cloud-based assets
- Test your security to find holes and vulnerabilities before hackers do
- Create a culture of cybersecurity throughout an entire organization
This For Dummies All-in-One is a stellar reference for business owners and IT support pros who need a guide to making smart security choices. Any tech user with concerns about privacy and protection will also love this comprehensive guide.
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£27.90£36.10Cybersecurity All-in-One For Dummies
£27.90£36.10 -
Daily Sales Log Book: Record Your Sales, Perfect For Company, Shop and Personal Use 6″X 9″ 120 Pages
Sales Log Book
Maintain accurate sales records using this log book. 6″ X 9″ Size, 120 Pages, white paper.
Record Date, Product, Quantity, Price, Fees / Discounts and Total
Perfect for Company, Shop and Personal Use.
Features:- White Paper
- 120 Pages
- Matte Finish
- Professional Binding
- 6″ X 9″ Size
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£5.50 -
Daily Sales Log Book: Simple Small Business Daily Sales Summary Record Book – 120 Pages (8.5″ x 11″ Inches)
Daily Sales Log Book: Simple Small Business Daily Sales Summary Record Book
EASY TO USE
ADAPTABLE TO MANY TYPES OF BUSINESSESThis simple Small Business Daily Sales Summary Record Book contains pages to record Item name, Item number, location, category, and calculate quantity, price, cost, tax, total etc – to help you calculate your quarterly totals, Perfect for company, shop and personal use. Maintain accurate sales records with using this log book. – Grab one now!
Features:
- Size: 8.5” x 11” inch / 21.59 x 27.94 cm (UK)
- Paper: High quality white paper
- Pages: 120 pages
- Cover: Soft, Premium matte cover
- Quick & easy to add entries.
- Perfect for gel pen, ink or pencils
- Versatile – adaptable to many types of business.
- Great size to carry everywhere
Be sure to check the Modern Simple Press page for more styles, designs, sizes and other options.
Scroll Top And Click Add to Cart or Tap Buy Now Get Your Copy Today!
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£5.60 -
Daniel H. Pink The Surprising Truth 3 Books Collection Set (When: The Scientific Secrets of Perfect Timing ,Drive: The Surprising Truth About What Motivates Us, To Sell is Human )
Daniel H. Pink The Surprising Truth 3 Books Collection Set ( When: The Scientific Secrets of Perfect Timing ,Drive: The Surprising Truth About What Motivates Us, To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others ). Description:- Drive: The Surprising Truth About What Motivates Us Forget everything you thought you knew about how to motivate people – at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. When: The Scientific Secrets of Perfect Timing Drawing on a rich trove of research from psychology, biology and economics, Pink reveals how best to live, work and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? When should you have your first coffee of the day? Why is singing in time with other people as good for us as exercise? And what is the ideal time to quit a job, switch careers, or get married?Read more
£15.80£29.40 -
Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
**Now on Netflix as The Call to Courage**
‘She’s so good, Brené Brown, at finding the language to articulate collective feeling’ Dolly Alderton
Every time we are faced with change, no matter how great or small, we also face risk. We feel uncertain and exposed. We feel vulnerable. Most of us try to fight those feelings – or feel guilt for feeling them in the first place.
In a powerful new vision Dr Brené Brown challenges everything we think we know about vulnerability, and dispels the widely accepted myth that it’s a weakness. She argues that, in truth, vulnerability is strength and when we shut ourselves off from vulnerability – from revealing our true selves – we distance ourselves from the experiences that bring purpose and meaning to our lives.
Daring Greatly is the culmination of 12 years of groundbreaking social research, across every area of our lives including home, relationships, work, and parenting. It is an invitation to be courageous; to show up and let ourselves be seen, even when there are no guarantees.
This is vulnerability. This is daring greatly.
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£6.60£10.40 -
Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
From the author of “Introduction to Programmatic Advertising.”
This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.
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£13.50£16.10 -
Data-Driven Sales: Learn how B2B sales leaders at HubSpot, Salesloft, and other top companies use data to grow faster
The days of steak dinners, generic email blasts, and smooth talking are rapidly fading. Businesses are relying on data to power their decisions, be more efficient, and grow faster. Salespeople are too.Personalization, automation, and smart management are just some of the ways that sales teams are saving time, improving conversion rates, and closing more deals. We interviewed leaders in B2B SaaS sales at companies like HubSpot, Salesloft, and OpenView to get practical advice on how to be a data-driven salesperson.
In Data-Driven Sales, you’ll get insight on a number of areas, including:
Chapter 1 — How to price your SaaS product
Chapter 2 — Using data for inbound lead qualification
Chapter 3 — The basics of scaling outbound sales
Chapter 4 — How to increase outbound email conversion
Chapter 5 — The art & science of predictive sales forecasting
Chapter 6 — Finding buying triggers
Chapter 7 — Optimizing sales compensation
Chapter 8 — How to create a repeatable sales process
Chapter 9 — Measure, motivate, and improve your sales team’s performance
Chapter 10 — The formula to scoring & hiring great sales repsRegardless of how technical you are, you can use data to make an impact in your day-to-day. Use these tips from Data-Driven Sales to become a modern salesperson, enhancing the way you see your product, leads, and team.
Here’s what one of our readers had to say about Data-Driven Sales:
“Every chapter shows exactly how a company overcame their challenges and tactical ways you can do the same. Most sales advice in SaaS is generic. This isn’t.”
Hiten Shah, Co-Founder of Quick SproutRead more
£13.70 -
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.
In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.
Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?
In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.
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£24.50£26.60 -
Deals of a Lifetime: The true adventures of an antiques dealer over seven decades
A young entrepreneur living in Grantchester, Cambridge in the 1960s finds support from friends, colleagues and family as he begins a fledgling antiques business. Over more than 60 years he develops his passion into a successful small business supporting his wife and 6 children, through the highs and lows of life right up until the Pandemic in 2020 and beyond into the brave new world of dealing online. Follow the story through decades of auction houses, antiques fairs, colourful characters and incredible finds, as a real life Lovejoy tells you the tricks of the trade.Read more
£9.50 -
Deals: The Economic Structure of Business Transactions
Drawing on real-life cases from a wide range of industries, two acclaimed experts offer a sophisticated but accessible guide to business deals, designed to maximize value for your side.
Business transactions take widely varying forms—from multibillion-dollar corporate mergers to patent licenses to the signing of an all-star quarterback. Yet every deal shares the same goal, or at least should: to maximize the joint value created and to distribute that value among the parties. Building on decades of experience teaching and advising on business deals, Michael Klausner and Guhan Subramanian show how to accomplish this goal through rigorous attention to designing incentives, conveying information, and specifying parties’ rights and obligations.
Deals captures the range of real-life transactional complexities with case studies covering Microsoft’s acquisition of LinkedIn, Scarlett Johansson’s contract dispute with Disney over the release of Black Widow, litigation surrounding LVMH’s pandemic-disrupted acquisition of Tiffany, the feud between George Norcross and Lewis Katz over ownership of the Philadelphia Inquirer, NBC/Viacom’s negotiation with Paramount over the final three seasons of Frasier, and many more. In clear, concise terms, Klausner and Subramanian establish the basic framework of negotiation and the economic concepts that must be addressed in order to maximize value. They show how to tackle challenges, such as information asymmetry between buyer and seller, moral hazard, and opportunistic behavior. And the authors lay out responses to common risks associated with long-term contracts, emphasizing that a deal’s exit rights should be carefully considered at the start of transaction design.
Unique in its practical application of economic theory to actual dealmaking, this book will be an indispensable resource for students and for professionals across the business and legal world.
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£15.10 -
Decoded: The Science Behind Why We Buy
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.
Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You’ll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.
You’ll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.
- Gain an understanding of the Jobs to Be Done (JTBD) approach
- Take a closer look at the Ferrero neuroscience study that supports JTBD
- See updated and relevant case studies of JTBD at work
- Discover how to engage customers through digital touchpoints
If you’re a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.
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£13.60£17.10Decoded: The Science Behind Why We Buy
£13.60£17.10 -
Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as ‘individuals’ in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.Read more
£14.20£18.00 -
Decrement Indices: Purpose, Performance, Pricing, Hedging, Marketing
Content of the book
This book proposes a full journey in the world of Decrement Indices: the reason for their creation in the mid 2010’s and their generalised market adoption as the underlying for structured products and autocallables since the dividends rout of 2020, percentage decrements versus fixed points decrements, the expected performance of those indices compared to regular equity indices, how the implied volatility and forward of those indices compare to regular indices, and how those synthetic indices are hedged by traders. Finally the book addresses the marketing of those indices.Audience
This book should be of interest to traders, structurers and salespeople at banks, but also to investors, advisors and wealth managers who are willing to understand in what product they invest!Author
Eric Barthe has traded, designed, analyzed, researched and taught structured products and exotic derivatives for the last 20 years
He was an equity exotics trader at Goldman Sachs in London for 8 years, trading Index exotics, single stock exotics and dispersion. He was managing director at Leonteq Securities as global head of financial engineering. He taught finance at HEC Paris business schoold and EDHEC Business School.Read more
£27.10 -
Deemer on Technical Analysis: Expert Insights on Timing the Market and Profiting in the Long Run (BUSINESS BOOKS)
Build profits even in the worst of times with the methods of a Technical Analysis legend
“Deemer on Technical Analysis will become an instant investment book classic.”
―Douglas A. Kass, Seabreeze Partners Management, Inc.“Serving on the front lines of this investment discipline for the past 40 years with some of the most influential investors of our time, Deemer provides a front-row seat on some fascinating history, rich with insights and anecdotes and, of course, loaded with wisdom. His true gift is making the arcane world of technical analysis accessible and relevant to all investors. If Warren Buffett is the Oracle of Omaha, Deemer is the Prophet of Port St. Lucie.”
―Sandra Ward, Senior Editor, Barron’s“I have had the great pleasure of working with and getting to know some of the greatest technical analysts throughout the past 50 years. Walt Deemer is widely recognized as one of the best. His charm and wit in explaining the keys to successful investing will make [this] book a must-read and an all-time classic for first-time investors and professionals alike.”
―Paul Desmond, Lowry Research“Every investor can learn something from Walter Deemer.”
―David Fuller, Global Strategist, Fullermoney.comToday’s volatile markets are challenging for professional and retail investors alike. Just in time, Walter Deemer, a cornerstone of technical analysis for nearly 50 years, has culled his insight and knowledge to show investors how to achieve steady investment gains in the current markets.
With the stock market expected to trade generally sideways for many years, a buy-and-hold strategy may not give you the returns you need on your investments. In Deemer on Technical Analysis, Walter distills his decades spent on the front lines of the financial markets into a useful strategy that shows you how to time the markets to successfully grow wealth. The key is solid technical analysis.
Inside, you will learn the nuts and bolts of charting, identifying indicators, recognizing trends, and selecting the best stocks for your goals. This step-by-step guide shows you how to:
- Read the emotional characteristics of the markets in order to better direct investments
- Pinpoint the most profitable entry and exit points
- Effectively use the long-term timing tools preferred by top experts, including investor sentiment, relative strength, and trend recognition
- Cut through short-term noise with the Kondratiev Wave Cycle, Four-Year Cycle, and simple long-term chart analysis
Deemer on Technical Analysis also weaves in entertaining and clarifying anecdotes from the author’s colorful life working at prestigious firms, where he rubbed elbows with A-list icons of Wall Street. Each anecdote reinforces real-world applications of covered material to help you more effectively seize opportunities in the financial markets.
From his early days with Bob Farrell at Merrill Lynch and Gerry Tsai at the Manhattan Fund, to his years as head of market analysis at Putnam Investments and president of DTR, Inc., Deemer has been dispensing timely advice exclusively to top figures in the field.
Now, in his quasi-retirement, this technician’s technician has written a book that levels the playing field, so that you, too, can invest like a pro.
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£33.20 -
Deprivation of Liberty Safeguards: Code of Practice to supplement the main Mental Capacity Act 2005 Code of Practice
The Mental Capacity Act 2005 is the legal basis for decision making by public authorities when considering what is in the best interests of someone who lacks the mental capacity to make decisions for themselves. The code includes protections around lasting power of attorney as well as medical and financial decisions made on the incapacitated person’s behalf. The safeguards are designed to protect individuals from undue influence and ensure all professionals responsible for their care act in the patient’s best interests.The code lays out the key principles that form the Mental Capacity Act and applies to individuals who have been deprived of their liberty to protect themselves, others and the general public.
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£5.70 -
Derivatives and Hedge Accounting_2nd Edition
This book is a revised edition of the very well-received “Derivatives and Hedge Accounting” published in 2016.This revision is necessitated by the fact that IAS 39 Financial Instruments: Recognition and Measurements (except its hedge accounting provisions) has been superseded by IFRS 9 Financial Instruments effective 1 January 2018, and also due to the IBOR Reform.
As in the first edition, this book discusses and illustrates the nature, valuation and accounting for derivative instruments in Chapter 1 as a prelude to hedge accounting. Hedge accounting under IAS 39 is discussed and illustrated in Chapter 2, and hedge accounting under IFRS 9 in Chapter 3.
The book is written by four authors with many years of teaching, research and practical experience. It is hoped that accounting practitioners and students will continue to benefit from this revised edition.
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£32.80 -
Designing Data-Intensive Applications: The Big Ideas Behind Reliable, Scalable, and Maintainable Systems
Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords?
In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications.
- Peer under the hood of the systems you already use, and learn how to use and operate them more effectively
- Make informed decisions by identifying the strengths and weaknesses of different tools
- Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity
- Understand the distributed systems research upon which modern databases are built
- Peek behind the scenes of major online services, and learn from their architectures
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£34.75£47.99 -
Diary of a Gym Addict
My name is Tom, and I’m a Gym Addict. For over two decades, I’ve been obsessed with and consumed by all aspects of fitness. This book aims to capture the learnings, successes and failures of my different approaches to natural Bodybuilding, diets, training programmes and developing a strong, sporting mindset. I examine some of the pitfalls of the modern fitness landscape, including social media, the rise of the ‘fitness influencer’ and how effective training and programming can be instrumental in overcoming mental health issues, such as anxiety, depression and addiction.Read more
£13.30Diary of a Gym Addict
£13.30 -
Digital Business Strategy: How to Design, Build and Future-Proof a Business in the Digital Age
Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market?
Digital Business Strategy – How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation.
Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation.
Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.
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£25.80£28.50 -
Digital Marketing
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.Readers will learn best practice frameworks for developing a digital marketing strategy, plus success
factors for key digital marketing techniques including search marketing, conversion optimisation and
digital communications using social media including Twitter and Facebook.Read more
£19.00£53.20Digital Marketing
£19.00£53.20 -
Digital Marketing
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.
Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today.
The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning.
This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L’Oréal.
Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the ‘Essential Digital Skills’ boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
Pearson, the world’s learning company.
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£56.90£58.90Digital Marketing
£56.90£58.90 -
Digital Marketing All-In-One For Dummies
Unlock the value in online marketing
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!
- Use targeted, measurable marketing strategies to promote brands and products
- Increase brand awareness, customer acquisitions, and audience engagement
- Measure what your online traffic is worth and improve ROI on digital marketing
- Develop a solid digital marketing plan and put it to work for your brand
From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
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£39.60 -
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Written by two highly experienced digital marketing consultants, the book shows you how to:
- Draw up an outline integrated digital marketing plan
- Evaluate and apply digital marketing principles and models
- Integrate online and offline communications
- Implement customer-driven digital marketing as part of digital transformation
- Reduce costly trial and error
- Measure and enhance your digital marketing
- Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.
This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.
Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition,provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.
Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
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£39.90£44.60 -
DIGITAL MARKETING For Beginners 2022: A Comprehensive Guide to Online marketing, Locating Your Customers, and expanding your Business Profitably
If you want to learn more about getting started in the world of online advertising, you’ve come to the right place.In the modern world, we are surrounded by digital media. We use our smartphones, computers, tablets, TVs, and games consoles to access the internet for all kinds of reasons. And, as we’ll explore in this guide to digital marketing, this constant connectivity is a goldmine for marketers.
If you’ve always fancied getting started in digital marketing, this is the book for you. We take a look at what exactly it is, why it’s important, what different types there are, and how you can get the most of it.
With around 4.5 billion internet users worldwide, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.
We’ve also seen how vital online shopping is in the first half of 2020. At the peak of the COVID-19 lockdown in the UK, online orders were up 200% compared to the previous year. For all kinds of companies, digital marketing and the sales it generated were a lifeline when stores were closed.
We’ve got the latest on everything from social media to search engine optimization (SEO), content marketing and the user experience (UX), as well as updates on everything from marketing automation, messaging and email, to online and off-line integration. We’ve also got the latest on everything from artificial intelligence (AI) to data security strategies.
Add this book to your library now!Read more
£8.50 -
Digital Marketing for Businesses in easy steps
Nowadays, just having a website or an app is not enough. Potential customers aren t going to stumble across you by accident you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.
Marketing your products and services online doesn t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet you can target customers around the globe.
Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers:
- The fundamentals of digital marketing.
- Getting more from your website and getting your digital house in order .
- The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
- The art of blogging to get customer loyalty.
- How to create and launch a powerful Content Marketing Strategy.
- How to use Search Engine Marketing to ensure customers find you and buy from you.
- How to measure and optimize the effectiveness of your digital marketing.
Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses don t miss the trick!
Table of Contents
- Introduction to digital marketing
- Content is king
- Blogging
- SEM & SEO
- The customer journey
- Customer profiling
- Marketing automation
- Building landing pages that convert
- Optimizing your website
- Google Analytics
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£11.40£12.30Digital Marketing for Businesses in easy steps
£11.40£12.30 -
Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
Get digital with your brand today!
Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
You’ll learn how to identify the digital markets and media that work best for your business―no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer―this book will take you through the whole process!
- Learn targeted digital strategies for increasing brand awareness
- Determine the best-fit online markets for your unique brand
- Access downloadable tools to put ideas into action
- Meet your business goals with proven digital tactics
Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
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£19.00£24.70 -
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.
Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.
Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.
Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.
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£33.20 -
Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs’ through content that offers members the quality of engagement they seek.
This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers’ response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation.
Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.
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£85.50 -
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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£26.40£28.50 -
Digital Marketing: Advanced Strategies to Start, Acquire, Retain, And Scale a Successful Digital Marketing Agency (Business Blueprint Book 5)
If You’re Ready to Unlock the Secrets of Building a Powerful Digital Marketing Empire, Then Keep Reading! – Discover the Step-By-Step Roadmap That Will Take You From Aspiring Entrepreneur to Industry Powerhouse
Are you ready to discover the secrets behind building a highly successful digital marketing agency that generates massive revenue?
In an increasingly digital world, the power of effective marketing can make or break a business. Look no further than this all-in-one guide to building a top Digital Marketing Agency!
Inside this transformative guide, marketing enthusiasts, entrepreneurs, and aspiring agency owners will embark on a step-by-step journey toward creating a thriving agency that will help you accomplish all your dreams.
Packed with invaluable insights, proven strategies, and practical advice, this book is a comprehensive roadmap that reveals the blueprint for building a highly profitable digital marketing agency from scratch.
Discover:
- How to lay a solid foundation for your agency: From defining your niche and identifying your target audience to crafting a compelling brand identity that sets you apart.
- Core strategies to propel your agency ahead: Utilize the tools of the trade from Search Engine Optimization, to leveraging social media marketing to engage and expand your audience.
- The formula to building a winning team: Learn how to assemble a high-performing team, nurture client relationships, and develop a scalable business model that drives consistent growth.
- Industry secrets to elevate your agency: Be guided through advanced tactics to help you streamline your operations, deliver exceptional results, and secure long-term clients
Whether you’re a marketing professional seeking to launch your own agency or an existing agency owner looking to scale your business to new heights, this book will serve as your ultimate guide to building a successful digital marketing agency.
So, get ready to transform your passion for marketing into a thriving and lucrative business.
Scroll up, Click on “Buy Now”, and Get Your Copy Now!
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£3.10 -
Digital Marketing: Strategic Planning & Integration
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.
The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.
Key features:
- Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.
- A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios.
- ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing.
- ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.
- The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.
- Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading.
- Worked digital marketing plan.
- Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles.
Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
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£37.10£43.70Digital Marketing: Strategic Planning & Integration
£37.10£43.70 -
Direct Sales Done Right: A Proven Path to Stop Wasting Time & Start Making Meaningful Money
DO YOU EVER FEEL LIKE YOU’RE MISSING SOMETHING, A KEY PIECE TO DIRECT SALES SUCCESS?Are you not seeing results when you follow the advice of industry leaders, company training, and even your well-meaning mentors? Maybe you’ve been wrestling with your own doubts and fears. Perhaps you’ve lost your initial spark, sitting stagnant instead of growing toward your goals. Maybe you’ve created the vision board and taken action, but it still feels like something is missing.
In this honest and action-oriented guide, Katy Ursta, a successful direct seller with over eleven years of network marketing experience, presents a proven plan to stop wasting time and start making meaningful money.
In Direct Sales Done Right, you will learn how to:
- Develop mindset strategies that build belief in the products, the opportunity, and yourself
- Create essential routines necessary for the success of every direct seller
- Follow best social media content strategies to create an intentional brand that attracts your ideal client and builds a community of engaged followers
- Adopt a simple approach to meaningful conversations that actually lead to conversion (say goodbye to the awkward, “Hey girl,” messages!)
- Obtain measurable results based on simple, repeatable action steps
- Build The Healthy Pipeline (Katy’s personal approach to the sales funnel) needed to create a sustainable pool of long-term customers and team members
- Find real freedom from your inbox through firm boundaries
- LOVE the process of building a profitable business!
Direct Sales Done Right helps you increase your impact, income, and confidence, turning aspiring network marketers into thriving industry professionals! Are you ready to learn the keys to direct sales success? Read this book and unlock the advantages of Direct Sales Done Right.
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£18.50 -
Director of Finance Because Badass Miracle Worker Isn’t an Official Job Title: Lined Notebook With Funny Saying On Cover, Appreciation & Thank You Gift for Director of Finance
Beautifully designed Blank lined Notebook/Journal notes, thoughts, ideas…. Simple & Funny to give as a gift Idea for Director of Finance.Read more
£5.50 -
Disease (Giants: A New Beveridge Report)
In 1942 life expectancy at birth was 66 for women and 60 for men. Death was usually due to degenerative and infectious diseases. The greatest postwar success in the fight against disease was the establishment of the NHS and care that was free at the point of delivery. Life expectancy rose dramatically, but since 2011 incremental improvements have stalled and even, in some regions, begun to reverse. Infant mortality rates have crept up and the postcode lottery of health provision underscores the level of social inequality in the UK.
Good health is not simply the absence of disease. It is the collective of physical, social and mental well-being. It is the product of nutrition and genetics, of healthy lifestyles and preventative health interventions. It is the interaction between the conditions in which we live, work, play and age. Yet access to many of the things that make and keep us healthy are not evenly distributed in the population. Achieving good health is then deeply entwined with all aspects of society and cannot simply be solved by policies in one area alone.
In our rediscovery of Beveridge, the shadow of the pandemic looms large. It is has never been more urgent to address the underlying causes of Disease. And it has never been clearer that these determinants are not only social or physiological, but also political.
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£13.50 -
Diversity, Equity & Inclusion For Dummies
Strengthen your company culture through inclusive and equitable policies and practicesThe global workforce and marketplace will continue to undergo dramatic demographic shifts―redefining the workplace, the workers, and how work gets done. Organizations that want to attract and retain the best talent and to capitalize on the full breath of their perspectives and experiences must first reflect our society as a whole, and secondly, must create the right kind of work environment where ALL talent can thrive. That means valuing diversity, creating more equitable policies and practices, and fostering a welcoming and inclusive culture.
In Diversity, Equity & Inclusion For Dummies, global workforce expert, and three-time Chief Diversity and Inclusion Officer Dr. Shirley Davis unveils her extensive collection of real-world experiences, stories, case studies, checklists, assessments, tips, and strategies that will give you a deeper understanding of the business impact of DEI and how your role as a leader can contribute to your company’s long term success.
You’ll learn:
- The fundamentals of DEI and how it drives business performance and impact
- How to conduct comprehensive DEI organizational assessments to identify systemic and institutional inequities
- Tactics and strategies for having necessary but difficult conversations, and how to make them impactful
- Skills and competencies that every leader needs in order to effectively lead the new generation of workers
- How to operationalize DEI across your organization, measure its impact, and sustain it long term
Diversity, Equity & Inclusion For Dummies is a must-read guide for any leader at any level who wants to ready themselves for the workplace of the future and reap the benefits of a full spectrum diverse ideas, backgrounds, and experiences. It also belongs on the reading lists of human resources and DEI professionals actively seeking to go broader, deeper, and have greater impact in their DEI work.
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£19.30£23.70Diversity, Equity & Inclusion For Dummies
£19.30£23.70 -
Do Deal: Negotiate better. Find hidden value. Enrich relationships.
**Winner, Short Business Book – Business Book Awards 2023**
We negotiate constantly. In work, and in life. As we try to get the ‘best deal’, it can feel like a tug of war – without the fun. Yet what if the process was more collaborative, and even laid the foundations for a strong future relationship?
In Do Deal, music lawyers Richard Hoare and Andrew Gummer share their refreshing approach to negotiation. Not only has it led to major record deals and enduring creative partnerships, but also a reputation for getting the deal done without leaving both parties bruised and battered. Now, they will help you to:
- Identify your natural negotiating style
- Develop strategies to deal with difficult situations (and people)
- Build trust and negotiate more collaboratively
- Think creatively to enrich deal terms
With case studies from Glastonbury Festival and films such as True Grit, this is an essential read before any negotiation. Soon you’ll be approaching the bargaining table with new skills and greater confidence, regardless of the cards you’re holding. Deal?
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£8.40£9.50 -
Do Instagram and Facebook Ads Like a Boss: An Ultimate Facebook and Instagram Advertising Guide For Beginners (Instagram marketing, online ads, social media marketing)
Facebook has 2.32 billion users, Instagram has 1 billion users. In total, the Internet has 4.38 billion users.
Do you want to get customers from these social media for cheap? Read on!With Facebook and Instagram advertising you can reach specific people, based on their interests, behavior, geographical position, and demographical characteristics.
These options provides you with the possibility toof showing your ads to those people who you really need it.
However, you need to know how to do it efficiently.
Otherwise, you may lose your money!This book will provide you with the ultimate guide on creating ads within Facebook and Instagram.
– What is the key to success in Facebook Advertising?
– How to correctly setup an ad account?
– What are the 4 key steps to create advertisement in Facebook Ads Manager?
– How to setup Instagram Ads?
– How to monitor an ads’ performance effectively?
– How to avoid common mistakes?
And all this you get for the price of a cup of coffee.
So, scroll to the top of the page and click the “BUY NOW” button!
And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com.
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£11.80 -
Do Purpose: Why Brands with a Purpose Do Better and Matter More (Do Books): 7
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies connect with us because they have a reason to exist over and above making a profit: They have a purpose.Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to create, build and sustain a purpose-driven company. You know, those companies we all fall in love with. The crazy ones that don’t just make something, but change something as well.
B&W photographs and illustrations throughout.
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£8.60£9.50 -
Doctor Who, Classic Edition 2024 Calendar, Month To View Square Wall Calendar, Official Product
2024 Doctor Who Classic Edition Square Calendar. This calendar commemories 60 years of Doctor Who with each month featuring interesting images of popular character. This wall calendar also has large monthly date panels where you can keep track of appointments, birthdays and make plenty of notes.
Product Dimensions: 305 X 305 MM
Danilo is the leading publisher of officially licensed calendars, diaries, greeting cards, gift wrap and gift bags in the UK. We are a family run company that’s been operating for more than 40 years. Our licenses range from baby to adult. All the paper we use is responsibly sourced and we only work with suppliers and manufacturers that meet our stringent ethical requirements.
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£6.79 -
Dog Walking Appointment Book 2024: Dated Daily Client Scheduler Diary For Pet Groomer, Walker, Sitter, Trainer With Hourly Time Slots 7.00am – 10.00pm, 52 Weeks
♦2024♦
DAY TO DAY diary planner ready for 2024 scheduling.A simple designed DAILY diary, which is perfect for organising your appointments, tasks, reminders, ideas, goals and general notes.
This super cute planner features daily dated pages for schedule planning with hourly slots. Plenty of space to add other essential information.
The useful 2024/2025 calendars are situated at the beginning of the book, for a quick overview.
An annual planner is included for filling out key events of the year ahead, along with a checklist of the goals you hope to achieve before the year is out!
The handy pages towards the back of the planner can be used for adding client contact details.
Suitable for groomers, dog walkers, trainers, and pet sitters.This makes a great gift for a seasoned established pet business and budding entrepreneurs.
Interior Features:
- Dated planner runs from- 1st January 2024 – 31st December 2024
- Day to day appointment scheduling, with hourly slots from 7.00 am – 10.00 pm
- Space for extra notes – i.e. pet medical awareness details, reminders, priorities etc
- 2024/2025 Calendar for quick overview
- Annual ‘at a glance’ planner for jotting down key events for the year
- Client contact information pages
- Sized at -8.5″ x 11″
- Unique cover design
- Softcover bookbinding
- Flexible paperback
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£11.40
