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Financial Intelligence, Revised Edition: A Manager’s Guide to Knowing What the Numbers Really Mean
The book Inc. magazine calls one of “the best, clearest guides to the numbers” on the market.
Inc. magazine calls it one of “the best, clearest guides to the numbers” on the market. Readers agree, saying it’s exactly “what I need to know” and calling it a “must-read” for decision makers without expertise in finance.
Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers–helping them to understand not only what the numbers really mean, but also why they matter.
This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business. It also addresses issues that have become even more important in recent years–including questions around the financial crisis and those around broader financial and accounting literacy.
Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence gives nonfinancial managers the confidence to understand the nuance beyond the numbers–to help bring everyday work to a new level.
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Advertising the Black Stuff in Ireland 1959-1999: Increments of change (Reimagining Ireland Book 95)
1959 to 1999 was a pivotal time in the Republic of Ireland’s short history. This book’s journey commences in 1959 when the country had just taken its first steps on the road to internationalization. It concludes 40 years later in 1999, by which time Ireland had metamorphosed into one of the most globalized countries in the world. Inevitably, many of the country’s cultural and societal norms were challenged. The author charts many of the changes that occurred over the course of those years by piecing together a large number of the ads held in the Guinness Archive. Just as Irishness, cultural specificity and the provenance of Guinness formed an integral part of these ads, so too did the growing prevalence of international cultural tropes. The book seeks to interrogate the following: the influence of the Guinness brand’s provenance on advertising campaigns aimed at consumers living in Ireland; the evolution of cultural signs used in Guinness’s advertising campaigns aimed at consumers in Ireland between 1959 and 1999; the extent to which Ireland’s social and economic history might be recounted through the lens of Guinness’s ads; the extent to which Guinness’s advertising might have influenced Irish culture and society.
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Accounting For Growth: 2nd Edition Stripping the Camoflage From Company Accounts
Was most of the growth seen in company profits during the late 80s, and in some cases in the early 90s, due to the improved efficiency of British industry – or was it generated from the manipulation of profits by creative accounting? This new edition of ACCOUNTING FOR GROWTH is a ruthless exposure of the accountancy practices – not illegal – which are used to bemuse the investing public and cast a rosy glow over the accounts of companies which in some cases were on the verge of bankruptcy. The first publication of the book in 1992 caused up an uproar in the City and beyond, and as a result of it many of the practices identified by Terry Smith have been changed or discontinued. This new edition, with much new material and additional chapters, is equally hardhitting and will once again put accountancy practices under the microscope.Read more
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Elegant Legal Writing
Elegant Legal Writing helps attorneys elevate their writing from passable to polished. Drawing on ideas from cognitive science, stylistics, and litigation strategy, the book teaches practical techniques by example using fast-paced chapters. Readers will learn the essentials of effective legal composition:
- Writing clear, efficient prose
- Crafting strong arguments
- Telling a client’s story through a compelling narrative
- Overcoming procrastination and drafting more productively
Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.
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£20.00Elegant Legal Writing
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The Intelligent Fund Investor: Practical Steps for Better Results in Active and Passive Funds
Investing in funds is not straightforward. We are faced with a countless range of options and constantly distracted by meaningless noise and turbulent markets. To make matters worse, our flawed beliefs and behavioural biases lead to repeated and costly mistakes, such as a damaging obsession with past performance and a dangerous attraction to thematic funds.There is a solution–a more intelligent way to invest in funds.
In The Intelligent Fund Investor, experienced portfolio manager and behavioural finance expert Joe Wiggins brings simplicity and clarity to fund investing. Each chapter of this fascinating and highly readable book focuses on a vital element of investing in funds–exploring how and why investors can get it badly wrong, and providing direct, actionable steps for better results.
Joe reveals: why we should avoid investing with star managers; how to decide between active and passive funds; why we should beware of smooth performance and captivating stories; why risk is far more than just volatility; the importance of a long time horizon; and much, much more. Using a combination of stories, empirical evidence and experience, Joe gives all fund investors–active and passive–what they need to reassess their beliefs, understand their biases, and make better investment decisions.
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Follow the Money: ‘Gripping and horrifying… witty and brilliant. Buy it’ The Times
THE SUNDAY TIMES BESTSELLER
‘This is a brilliant book. Buy it, read it and weep’ The Times
‘The antidote to naivety that our political class needs’ Sunday Times, Book of the Week
‘A treasure trove of killer facts’ Guardian
‘Read it, absorb it, and understand how the country works’ Laura Kuenssberg
‘If you want to understand why crazy politics routinely trumps economic rationality in government choices, read this’ Robert Peston
Paul Johnson and the enormously respected Institute for Fiscal Studies aim to hold Government to account – without which politicians will get away with their half-truths, elisions and dubious claims. This is a forensic examination – by the man best placed to do so – of the way the state raises and spends £1 trillion of our money every year. To follow the money. To provide an explanation, of where that money comes from and where it goes to, how that has changed and how it needs to change.
Government decisions determine the welfare of the poor and the elderly, the state of the health service, the effectiveness of our children’s education, and how prepared we are for the future: whether that is a pandemic or global warming. As a society, we are a reflection of what the government spends.
Johnson looks at what happened following the financial crisis of 2008-09 and the austerity years that followed. He examines the way that the government tackled the economy during Covid – when the UK budget shot up to over a trillion for the first time – and he analyses prospects for our future as we grapple with looming recession and the cost of living crisis.
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Reassembling the Social: An Introduction to Actor-Network-Theory (Clarendon Lectures in Management Studies)
Reassembling the Social is a fundamental challenge from one of the world’s leading social theorists to how we understand society and the “social”. Bruno Latour’s contention is that the word “social” as used by Social Scientists has become laden with assumptions to the point where it has become a misnomer. When the adjective is applied to a phenomenon, it is used to indicate a stabilized state of affairs, a bundle of ties that in due course may be used to account for another phenomenon. Latour also finds the word used as if it described a type of material, in a comparable way to an adjective such as “wooden” or “steely”.Rather than simply indicating what is already assembled together, it is now used in a way that makes assumptions about the nature of what is assembled. It has become a word that designates two distinct things: a process of assembling: and a type of material, distinct from others. Latour shows why “the social” cannot be thought of as a kind of material or domain, and disputes attempts to provide a “social explanation” of other states of affairs. While these attempts have been productive (and probably necessary) in the past, the very success of the social sciences mean that they are largely no longer so. At the present stage it is no longer possible to inspect the precise constituents entering the social domain. Latour returns to the original meaning of “the social” to redefine the notion and allow it to trace connections again. It will then be possible to resume the traditional goal of the social sciences, but using more refined tools. Drawing on his extensive work examining the “assemblages” of nature, Latour finds it necessary to scrutinize thoroughly the exact content of what is assembled under the umbrella of Society.
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The Art of Effective Technical Writing: Developing in-demand skills from Technical Writing to API Documentation for career advancement
Master the art of crafting compelling technical writing portfolios and explore best practices of API documentation and efficient SOP creation for accuracy, completeness, and consistency.
Key Features
- Explore nuances in technical terminology, decode jargon, and simplify intricate concepts for diverse users
- Acquire skills in managing technical writing projects and collaboration with SME’s
- Discover optimal approaches to API documentation, integrating code examples, and assimilating developer feedback
Book Description
Dive into the world of technical writing with this comprehensive guide that equips you with the expertise to produce crystal-clear, concise, and captivating content across a myriad of technical domains.
Begin your journey with an introduction to technical writing, mastering project management and seamless collaboration with experts for exceptional documentation creation. The book then delves into an array of sought-after technical writing domains, encompassing API documentation, cybersecurity policy writing, SOP’s, knowledge management, grant proposals, white papers, case studies, and user manuals Uncover the power of tools like Swagger and Postman for user-friendly API documentation, and familiarize yourself with industry-leading tools like Jekyll, LaTeX, and MadCap Flare. Throughout the book, you’ll explore practical examples and engage in hands-on exercises for each documentation type, refining your writing skills. The journey culminates in crafting a robust technical writing portfolio and gaining valuable insights on securing a competitive role in the field.
By the end of the book, you’ll be well-prepared to thrive in a fulfilling technical writing career, equipped with the skills and knowledge that set you apart from the crowd.
What you will learn
- Build a captivating portfolio with organized writing samples for seamless navigation
- Craft policies in accordance with regulatory frameworks, and proposals that align with funding requisites
- Establish professional online presence and broaden your industry network
- Master the architecture and formats of white papers & case studies
- Gain insights into API documentation types, and user behavior analysis
- Learn tech writing skills across varied documentation, elevating your earning potential
- Gain hands-on experience in composing SOP’s for portfolio enrichment
Who This Book Is For
This book is intended for technical writers, product managers, software developers, developer advocates, and individuals tasked with the upkeep of technical documentation. Encompassing a thorough exploration of technical writing principles and techniques, it provides invaluable perspectives and actionable advice suitable for professionals at varying levels of proficiency. A foundational grasp of grammar and writing is presumed, given that the book primarily centers on best practices and strategies in technical writing.
Table of Contents
- Introduction to Technical Writing
- Managing Technical Writing Projects and Working With Subject Matter Experts
- API Documentation
- Cybersecurity Policy Writing
- Standard Operating Procedures
- Knowledge Management
- Grant Proposals
- White Papers
- User Manuals
- Creating a Technical Writing Portfolio
- Finding a Job As a Technical Writer
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Technical Analysis for Beginners: A Practical Guide for Charting
TECHNICAL ANALYSIS FOR BEGINNERS-A Practical Guide for Charting includes:
- Technical Analysis for Beginners Part One – Stop Blindly Following Stock Picks of Wall Street’s Gurus and Learn Technical Analysis
- Technical Analysis for Beginners Part Two – Riding the Stock Market Cycle
Many improvements have been added to previous versions:
- More than 180 full-color illustrations to facilitate the learning of the visual trader
- Improvements for the buy and sell signals on charts
- Bitcoin and cryptocurrency is now part of the book
- A glossary of technical analysis terms
- An alphabetical index
PART ONE: Stop Blindly Following Stock Picks of Wall Street’s Gurus and Learn Technical Analysis
This book has been written to help the new traders who trust blindly in those close to them, their colleagues or financial gurus, and want to understand chart patterns before investing. Learn how to use tools allowing detection of buy-and-sell signals. Inside, you’ll find examples, tables, charts, and comments of popular stocks and cryptocurrencies. Most of the charts show entry points, exit points, and false signals. After you read this guide, you’ll know:
- How to use charts to enter and exit the market at the right time
- How to enrich the charts with indicators
- How to use technical analysis to evaluate financial markets and detect stock trends, support and resistance
- How to avoid many traps and learn about trading psychology using the cycle of market emotions
- Learn about the bullish and the bearish patterns and candlesticks patterns
PART TWO: Riding the Stock Market Cycle
This book focuses on the four stages that make up the stock and crypto cycle. Being able to detect, before the crowd, the appropriate time to enter an upward stage is the key for any investor. Each stage can be recognized using technical indicators. The use of technical indicators remains fairly simple. In this book, you’ll know:
- How to use leading indicators that detect reversals
- How to use lagging indicators that launch buying and selling signals
- How to find the best stocks, ETFs and cryptocurrencies
- How to spot the positive and negative divergences
- Learn the basics about cryptos and Bitcoin
The combination of indicators, volume, lines, and patterns with the stages of the stock market cycle leads to better control of trading. Understanding each stage is a great way to anticipate the reaction of the markets.
Technical Analysis for Beginners – A Practical Guide for Charting will give a great boost to your trading performance by learning technical analysis. This guide helps make a better decision and increase your chances of greater profits. Don’t let the money to the sharks of Wall Street.
Charles G. Koonitz is the author of the books:- Ichimoku Charting & Technical Analysis
- Crypto Technical Analysis It’s More Than a Chart
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The Trading Game: A Confession
‘Compelling, intensely readable, unsettling. An unforgettable story of greed, financial madness and moral decay’ Rory Stewart
‘An incredibly important and timely book, very much of its era. The Wolf of Wall Street with a moral compass’ Irvine Welsh
‘Astonishing, enraging, extremely funny and exquisitely sad – a magnificent exposé of the ‘masters of the universe’ whose greed imperils us all. I cannot recommend this book highly enough’ The Secret Barrister
*An outrageous, white-knuckle journey to the dark heart of an intoxicating world – from someone who survived the trading game and then blew it all wide open*
‘If you were gonna rob a bank, and you saw the vault door there, left open, what would you do? Would you wait around?
Ever since he was a kid, kicking broken footballs on the streets of East London in the shadow of Canary Wharf’s skyscrapers, Gary wanted something better. Something a whole lot bigger.
Then he won a competition run by a bank: ‘The Trading Game’. The prize: a golden ticket to a new life, as the youngest trader in the whole city. A place where you could make more money than you’d ever imagined. Where your colleagues are dysfunctional maths geniuses, overfed public schoolboys and borderline psychopaths, yet they start to feel like family. Where soon you’re the bank’s most profitable trader, dealing in nearly a trillion dollars. A day. Where you dream of numbers in your sleep – and then stop sleeping at all.
But what happens when winning starts to feel like losing? When the easiest way to make money is to bet on millions becoming poorer and poorer – and, as the economy starts slipping off a precipice, your own sanity starts slipping with it? You want to stop, but you can’t. Because nobody ever leaves.
Would you stick, or quit? Even if it meant risking everything?
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£19.80£23.80The Trading Game: A Confession
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.Read more
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Operations Management For Dummies
The plain language guide to getting things running smoothly in the world of business
Operations management is all about efficiency, and Operations Management For Dummies is all about efficiently teaching you what you need to know about this business hot topic. This book tracks typical operations management MBA courses, and it will help you un-muddle concepts like process mapping, bottlenecks, Lean Production, and supply chain management. Learn to step into a business, see what needs improving, and plug in the latest tools and ideas to shape things up in any industry.
This latest edition covers, you guessed it, digital transformation. Technology is completely upending operations management, and Dummies walks you through the latest, so you can stay at the front of the pack. Other new stuff inside: supply chain traceability, ethical sourcing and carbon footprint, business resiliency, and modularizing the supply chain. It’s all here!
- Optimize operations and increase revenue with strategies and ideas that make businesses run better and cheaper
- Get easy-to-understand explanations of complex topics and theories in operations management
- Learn how operations management is affected by digital transformation and sustainability concerns
- Evaluate, design, improve, and scale all sorts of processes, regardless of business size or area of operation
Businesses can’t operate successfully without effective operations and supply management. That makes Operations Management For Dummies a must―for MBA students and business professionals alike.
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£19.80£24.70Operations Management For Dummies
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Reading Financial Reports For Dummies (For Dummies (Business & Personal Finance))
Your personal roadmap to becoming fluent in financial reportsAt first glance, the data in financial reports might seem confusing or overwhelming. But, with the right guide at your side, you can learn to translate even the thickest and most complex financial reports into plain English.
In Reading Financial Reports For Dummies, you’ll move step-by-step through each phase of interpreting and understanding the data in a financial report, learning the key accounting and business fundamentals as you go. The book includes clear explanations of basic and advanced topics in finance, from the difference between private and public companies to cash flow analysis.
In this book, you’ll also find:
- Full coverage of how to analyze annual reports, including their balance sheets, income statements, statements of cash flow, and consolidated statements
- Real-world case studies and financial statement examples from companies like Mattel and Hasbro
- Strategies for analyzing financial reports to reveal opportunities for operations optimization
Reading Financial Reports For Dummies is a can’t-miss resource for early-career investors, traders, brokers, and business leaders looking to improve their financial literacy with a reliable, accurate, and easy-to-follow financial handbook.
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Starting a Business All-in-One For Dummies
All the essential information in one placeStarting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business―from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide. This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You’ll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough.
- Access six books in one, covering the whole process of starting and running a new business
- Learn how to easily jump the hurdles that many new business owners face
- Tackle taxes, determine the best business model for you, and create a solid plan
- Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager
This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.
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£19.80£24.70Starting a Business All-in-One For Dummies
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Starting an Online Business All-in-One For Dummies
The tools you need to follow your dream of starting and running an online business!
With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality.
The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.
- Fund your business for success and future growth
- Use SEO strategically to drive traffic to a well-designed site
- Market your business effectively as an entrepreneur
- Stand out, build customer relationships, and sell on social media
- Keep up with ecommerce trends to stay a step ahead
With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.
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£19.80£24.70Starting an Online Business All-in-One For Dummies
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AI For Lawyers: How Artificial Intelligence is Adding Value, Amplifying Expertise, and Transforming Careers
Discover how artificial intelligence can improve how your organization practices law with this compelling resource from the creators of one of the world’s leading legal AI platforms.
AI for Lawyers: How Artificial Intelligence is Adding Value, Amplifying Expertise, and Transforming Careers explains how artificial intelligence can be used to revolutionize your organization’s operations. Noah Waisberg and Dr. Alexander Hudek, a lawyer and a computer science Ph.D. who lead prominent legal AI business Kira Systems, have written an approachable and insightful book that will help you transform how your firm functions.
AI for Lawyers explains how artificial intelligence can help your law firm:
- Win more business and find more clients
- Better meet and exceed client expectations
- Find hidden efficiencies
- Better manage and eliminate risk
- Increase associate and partner engagement
Whether focusing on small or big law, AI for Lawyers is perfect for any lawyer who either feels uneasy about how AI might change law or is looking to capitalize on the evolving practice. With contributions from experts in the fields of e-Discovery, legal research, expert systems, and litigation analytics, it also belongs on the bookshelf of anyone who’s interested in the intersection of law and technology.
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MY DAD ATE ALL THE F*CKING ICE CREAM: A collection of thoughts on how to succeed in the advertising world – and beyond.
A collection of thoughts on how to succeed in the advertising world – and beyond.This book is all about lessons, leadership, listening, and learning, what I’ve experienced in life and business and how the two can (and should) flourish together.
“In his new book, Frank Palmer smartly combines his own life experience with borrowed wisdom to offer a valuable collection of positive lessons for business and life. Having worked closely with Frank, I can confirm that he not only shares these helpful insights, he also embodies them.”
Keith Reinhard. Chairman Emeritus, DDB Worldwide.
“Those of us who have been lucky enough to work with Frank Palmer over the years have benefited immeasurably from his deep wisdom – not only for the workplace, but also for how to live a meaningful life. Now readers everywhere can carry Frank’s sageness with them in perfectly portioned bite-size insights. This book lets readers journey through the years alongside Frank, giving them direct access to a true legend of our times.”
Martine Lévy. Partner, Edery & Lord Communications.
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Can’t Hurt Me: Master Your Mind and Defy the Odds – Clean Edition
New York Times Best SellerOver 2.5 million copies sold
For David Goggins, childhood was a nightmare – poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world’s top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America.
In this curse-word-free edition of Can’t Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.
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The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.
In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland–a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed–a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay–yes, pay–to see them.
Praise for The End of Advertising
“New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”–The New York Times
“A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”–Adam Grant, New York Times bestselling author of Originals and Give and Take
“Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”–Arianna Huffington
“In this dynamic little book, Essex challenges brands–even those of us who pride ourselves on thinking outside the box–to think bigger still. He’s got me thinking.”–Neil Blumenthal, co-founder of Warby Parker
“Mandatory reading for anyone who wants to get a message across in this age of authenticity.”–Alexis Ohanian, co-founder, Reddit
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16-Steps To Repeatable Sales: The methodology behind 60+ B2B sales teams and $100M in revenue
In the dynamic world of B2B SaaS and Service sales, building a repeatable and scalable sales process is the cornerstone of successful growth. “16-Steps To Repeatable Sales” is your comprehensive guide to constructing a sales system that delivers consistent results and gets you to your revenue goal.
You’ll discover proven strategies I’ve used to help over 60 companies build their sales process, resulting in $100M+ in sales. This book distills our process into a clear, concise, 16-step blueprint that any B2B company can use as a framework for scalable sales.
What You’ll Learn:
- Define Your Total Addressable Market: Dive into the universe of your potential customers and hone your focus, enabling a more efficient and targeted approach to sales.
- Decide on Your Target Vertical and Buyer Personas: Streamline your strategy by identifying the right verticals and understanding the needs and behaviors of your ideal customers.
- Hire the Right Salespeople and Set Clear Expectations: Assemble a world-class sales team that’s aligned with your vision, ensuring a culture of high performance.
- Scale Your Team: Grow your team using our data-driven approach, ensuring you have the right resources at the right time to meet increasing demand, complexity, and shifts in the market.
- Optimize Your Process with Data and Analysis: Enhance your sales operations by using valuable insights to make informed decisions and optimize your sales process, leading to more refined strategies and higher sales success rates.
By the end of this book, you’ll have a clear roadmap to follow to build a B2B sales process and demystify your company’s growth.
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What Great Teachers Do Differently: Nineteen Things That Matter Most
What are the beliefs and behaviors that set great teachers apart? In this internationally renowned bestseller, Todd Whitaker reveals 19 keys to becoming more effective in the classroom.
This essential third edition features new sections on why it’s about more than relationships, how to focus on a consistent, engaging learning environment, and the importance of choosing the right mode―business, parent, child―to improve your classroom management.
Perfect for educators at any level of experience, for independent reading or for schoolwide book studies, this practical book will leave you feeling inspired and ready to do the things that matter most for the people who matter most―your students.
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Hidden History of the Korean War: New Edition
The revival of a classic work of journalism which exposes the gap between the official story and reality
Proxy wars, it seems, are more openly practiced than ever–and yet one of the worst of these was suppressed and “forgotten” even in its own time. At the height of the McCarthy era and the inception of the Cold War, the great journalist I.F. Stone released The Hidden History of the Korean War, a courageous work of investigative journalism that demolished the official story of America’s so-called “forgotten war.” As the war spiraled to its conclusion, Stone closely analyzed openly available U.S. intelligence narratives on the war’s official start, and the actions of key players like John Foster Dulles, General Douglas MacArthur, and Chiang Kai-shek. The result of his investigations was a controversial book that raised questions about the origin of the war, made a case that the U.S. government had manipulated the United Nations, and gave evidence that the U.S. military and South Korean oligarchy dragged out the war by sabotaging peace talks. With a new introduction by Tim Beal and Greg Elich, 70 years after its initial publication The Hidden History of the Korean War remains a powerful dissemination of the ‘hidden history’ behind the dominant historical narrative, as relevant as ever.
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£19.50£23.80Hidden History of the Korean War: New Edition
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Doing Discovery: The Single Most Important Element of Software Sales and Buyer Enablement Processes
A head of sales commented, “80% of my team believes they do a good job with discovery, but sadly they do not – they don’t know what they don’t know…!”Where do you stand with your discovery skills?
- Level 1: Uncovers statements of pain;
- Level 2: Uncovers pain and explores more deeply;
- Level 3: Uncovers pain, explores deeply, broadens the pain and investigates the impact;
- Level 4: Uncovers pain, explores and broadens, investigates impact and quantifies;
- Level 5: Uncovers pain, explores and broadens, investigates impact, quantifies and reengineers vision;
- Level 6: Applies these skills to the broad range of prospects represented across the Technology Adoption Curve, “burn victims”, disruptive and new product categories, transactional sales cycles, and other scenarios;
- Level 7: Integrates and aligns the skills above into a cohesive discovery methodology.
Most sales, presales, and customer-facing teams are operating at Level 2 or 3, with a few at Level 4 – this leaves a lot of room for improvement!
And, as Cohan notes, “the vendor who is perceived by the prospect as doing a superior job in discovery is in a competitively advantageous position.”
Reading and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.
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The Advertising Concept Book: Think Now, Design Later
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.Read more
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Diversity, Equity & Inclusion For Dummies
Strengthen your company culture through inclusive and equitable policies and practicesThe global workforce and marketplace will continue to undergo dramatic demographic shifts―redefining the workplace, the workers, and how work gets done. Organizations that want to attract and retain the best talent and to capitalize on the full breath of their perspectives and experiences must first reflect our society as a whole, and secondly, must create the right kind of work environment where ALL talent can thrive. That means valuing diversity, creating more equitable policies and practices, and fostering a welcoming and inclusive culture.
In Diversity, Equity & Inclusion For Dummies, global workforce expert, and three-time Chief Diversity and Inclusion Officer Dr. Shirley Davis unveils her extensive collection of real-world experiences, stories, case studies, checklists, assessments, tips, and strategies that will give you a deeper understanding of the business impact of DEI and how your role as a leader can contribute to your company’s long term success.
You’ll learn:
- The fundamentals of DEI and how it drives business performance and impact
- How to conduct comprehensive DEI organizational assessments to identify systemic and institutional inequities
- Tactics and strategies for having necessary but difficult conversations, and how to make them impactful
- Skills and competencies that every leader needs in order to effectively lead the new generation of workers
- How to operationalize DEI across your organization, measure its impact, and sustain it long term
Diversity, Equity & Inclusion For Dummies is a must-read guide for any leader at any level who wants to ready themselves for the workplace of the future and reap the benefits of a full spectrum diverse ideas, backgrounds, and experiences. It also belongs on the reading lists of human resources and DEI professionals actively seeking to go broader, deeper, and have greater impact in their DEI work.
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£19.30£23.70Diversity, Equity & Inclusion For Dummies
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Starting & Running a Business All-in-One For Dummies
Get well on your way to business success
Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don’t have to bounce from book to book as you learn. And it’s all written in simple terms anyone can understand. You’ll be flipping that sign around to open up shop any day now!
- Get UK-specific advice on structuring and launching your own business
- Learn the most effective methods of marketing, virtually and otherwise
- Keep your books in order and find success in your first year of business
- Write a stellar business plan and hire good people to keep your business going
This book is for any new entrepreneur looking to start a UK business from the ground up and keep it running successfully, as well as veteran entrepreneurs who want to get up-to-date on the latest business trends.
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£19.30£23.70Starting & Running a Business All-in-One For Dummies
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Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives
Sales training doesn’t develop sales champions. Managers do.
The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen’s coaching methodology and proven L.E.A.D.S. Coaching Framework™ used by the world’s top organizations, you’ll get your sales and management teams to perform better – fast.
Coaching Salespeople into Sales Champions is your playbook to creating a thriving coaching culture and building a team of top producers. This book is packed with case studies, a 30 Day Turnaround Strategy for underperformers, a library of coaching templates and scripts, as well as hundreds of powerful coaching questions you can use immediately to coach anyone in any situation.
You will learn how to confidently facilitate powerful, engaging coaching conversations so that your team can resolve their own problems and take ownership of the solution. You’ll also discover how to leverage the true power of observation and deliver feedback that results in positive behavioral changes, so that you can successfully motivate and develop your team and each individual to reach business objectives faster.
Winner of Five International Best Book Awards, Coaching Salespeople Into Sales Champions is your tactical, step-by-step playbook for any people manager looking to:
- Boost sales, productivity and personal accountability, while reducing your workload
- Conduct customer/pipeline reviews that improve forecast accuracy, customer retention and uncover new selling opportunities
- Achieve a long term ROI from coaching by ensuring it’s woven into your daily rhythm of business
- Design, launch and sustain a successful internal coaching program
- Turn-around underperformers in 30 days or less
- Build deeper trust and handle difficult conversations by creating alignment around each person’s goals and your objectives
- Coach and retain your top performers
- Collaborate more powerfully and communicate like a world-class leader
Training develops salespeople. Coaching develops sales champions. Your new competitive edge.
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Buying Silence: How oligarchs, corporations and plutocrats use the law to gag their critics
***BOOK OF THE YEAR 2023, THE SPECTATOR***
“Masterful” Tom Bower
“Vital” Graydon Carter
“Shocking” Baroness Helena Kennedy
THE ERA OF WIN AT ALL COSTS, WHETHER LEGAL OR ILLEGAL , IS UPON US. THIS IS THE ERA OF THE SLAPP CASE.
Strategic Lawsuits Against Public Participation, or SLAPPs, are designed to censor, intimidate and silence critics of the powerful and wealthy by burdening them with aggressive opposing lawyers, heavy legal costs and deeply intrusive – and sometimes illegal – private investigations until they abandon the case.
The UK has the unenviable accolade of being the number one destination for such cases. Billionaire oligarchs, often ex-convicts and linked to organised crime, come here to launder their reputations through suing for libel – even when what’s been written about them is entirely true. Even worse, more often than not they either win their cases or scare their opponents into self-censorship, in a devastating blow to investigative journalism, media freedom and the public interest.
In this timely, insightful and often shocking book, David Hooper, veteran media lawyer, explores how the power of money enables the very wealthy – including Robert Maxwell, Nadhim Zahawi and McDonald’s – to crush their critics through SLAPP tactics. From billionaire oligarchs to powerful corporations, from corrupt politicians to super-rich businesspeople, Hooper describes how those with something to hide tried to stop you knowing about it, how their lawyers were willing to help them and – most importantly – what the government urgently needs to do to stop them.
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Marketing 6.0: The Future is Immersive
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:
- The building blocks of metamarketing
- Generation Z and Generation Alpha and the technologies they use daily
- How to tap into metaverses and extended reality
- The potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
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£19.20£20.90Marketing 6.0: The Future is Immersive
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LinkedIn Sales Navigator For Dummies
Make selling a social affair!The ABCs of sales have changed. It’s no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer’s journey. Social selling is an effective way to engage with your customer, and the world’s most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts.
With the help of LinkedIn Sales Navigator For Dummies, you’ll learn how to write effective InMail messages and engage with prospects on the world’s most successful professional networking site. Along with utilizing those features, you’ll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more.
- Use lead recommendations to get in front of the right buyer
- Analyze your social selling efforts with real-time data
- Reach more leads with customized InMail messages
- Save 30 – 60 minutes a day previously spent on acquisitions
If you’re a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can’t be without.
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£19.20£20.90LinkedIn Sales Navigator For Dummies
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Sales Development: Cracking the Code of Outbound Sales
Sales development is one of the fastest growing careers in the United States. It is fast-paced, often on the leading edge of technology, and people in the role have the possibility of making a ton of money!Unlike accounting, medicine, or law, most salespeople do not study their profession in college. Instead, they are tossed into the fray without much training, context, or support, and are left to sink or swim. This method proves neither efficient nor effective for the individual or the company.
Sales Development is written specifically for the job seeker or individual contributor who has aspirations of success in a sales development role, and beyond. This is your personal guidebook to the how, why, and what-to-do’s of the sales development profession. Written practically and tactically, this book shows you how to get the job, how to perform, and how to position yourself for advancement. Based upon ten years of teaching sales development representatives in the fastest-growing companies in the United States, this book will launch you on your path to becoming a rock star.
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Sales Playbooks: The Builder’s Toolkit
A well-designed, relevant, and highly utilized sales playbook creates teams that engage with more prospects, produce more pipeline, and close more deals. A playbook creates more consistent top performers, more quickly. It will also close the gap between your top performers and everyone else.Playbooks are living tools that must continue to be developed, revised, and curated over time. Growing companies are constantly hiring new people, promoting internally, entering into new markets, and facing direct or unforeseen competition. In order to drive success, an understanding of how the business operates, what has worked in the past, what is presently working, and what is anticipated to work in the future is required.
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MBA Fundamentals Accounting and Finance
How do you make sense of the accounting report or balance sheet you’ve just been handed How do these reports help you to understand the company’s performance How do you use the numbers you have been given to make good business decisions in the short- and long-term MBA Fundamentals in Accounting and Finance offers real-world accounting and finance basics that can be applied today. In the business world, we are frequently called on to review and analyze financial data. This convenient and straightforward guide offers everything you need to know about the numbers to ensure your business’s growth. Understand the functions of accounting Learn how to read financial statements, balance sheets, income statements, and more Analyze profit and cash flow Improve your forecasting and strategic-planning skills MBA Fundamentals helps you to master core business basics.Here are the chapters:
Chapter 1: Financial Accounting Basics
Chapter 2: The Accounting Process and Cycle
Chapter 3: The Balance Sheet
Chapter 4: The Income Statement and Retained Earnings
Chapter 5: The Statement of Cash Flows
Chapter 6: Working Capital
Chapter 7: Property, Plant, and Equipment, and Intangible Assets
Chapter 8: Liabilities
Chapter 9: Managerial and Cost Accounting
Chapter 10: Cost Behavior
Chapter 11: Pricing
Chapter 12: Financial Statement Analysis
Chapter 13: Preparing Pro Forma Financial Statements and Financial Forecasting
Chapter 14: Budgeting and Responsibility Accounting
Chapter 15: Time Value of Money: The Math of Finance
Chapter 16: Bond and Stock Valuation
Chapter 17: Cost of Capital
Chapter 18: Capital Budgeting Cash Flows
Chapter 19: Capital Budgeting TechniquesAbout the Author
Michael P. Griffin is a graduate of Providence College (B.S. 1980) and Bryant University (M.B.A. 1982). For over 35 years, Griffin, an Associate Teaching Professor, has taught accounting and finance, full-time in the Charlton College of Business at the University of Massachusetts Dartmouth.Michael worked for a number of employers including Sears Roebuck and Company, Rhode Island Hospital Trust, Fleet National Bank, E.F. Hutton and Company, and the Federal Home Loan Bank of Boston. He is a Certified Public Accountant (CPA) and holds the designations of Certified Management Accountant (CMA), and Certified Financial Manager (CFM); both are awarded by the Institute of Management Accountants. He also holds the Chartered Financial Consultant (ChFC®) designation from the American College.
Griffin is the author of many business books and has developed several software packages both for commercial and academic use. He has been an editorial consultant to a number of publishers, including KMT Software, TemplateZone, McGraw-Hill, Irwin, Harvard Business Publications, John Wiley, LearningExpress(EBSCO), Addison Wesley, and Prentice Hall and has been a consultant for software content development for dozens of projects in the area of accounting, business finance, and personal financial planning.
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The Google Ads Strategist’s Handbook 2023: The Indispensable Practical Guide to Profitable Campaigns
The detailed road map for optimizing your Google Ads campaigns is in your hands.
With 80,000 searches being made every second, Google advertising is a terrific method to expand your company. However, Google Ads is not an easy task!
The complexity of this “performance” marketing lever scares many business owners:
They are aware that their monthly expenditures of $100, $500, or $1000 could result in many more customers….
But they lack insider knowledge.They know that there are agencies that do this for a living….
But, they are unsure if hiring them is the right course of action.They are aware that Google Ads can support their global expansion.
But they are unsure about the route that leads to success.All business owners, agency account managers, and independent contractors that manage Google Ads should read this book.
This manual provides step-by-step instructions for perfecting your account. It offers you practical techniques to increase the profitability of Google Ads.
This book divulges the trade secrets of an expert who has been handling Google Ads for fifteen years.
Are you prepared to advance your Google Ads campaigns?
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Poor Charlie’s Almanack: The Essential Wit and Wisdom of Charles T. Munger
From the legendary vice-chairman of Berkshire Hathaway, lessons in investment strategy, philanthropy, and living a rational and ethical life.“A timeless classic that will change how you approach life. There is a billion-dollar education inside this book.”
—Shane Parrish, founder of Syrus Partners and Farnam Street“Spend each day trying to be a little wiser than you were when you woke up,” Charles T. Munger advises in Poor Charlie’s Almanack. Originally published in 2005, this compendium of eleven talks delivered by the legendary Berkshire Hathaway vice-chairman between 1986 and 2007 has become a touchstone for a generation of investors and entrepreneurs seeking to absorb the enduring wit and wisdom of one of the great minds of the 20th and 21st centuries.
Edited by Peter D. Kaufman, chairman and CEO of Glenair and longtime friend of Charlie Munger—whom he calls “this generation’s answer to Benjamin Franklin”—this abridged Stripe Press edition of Poor Charlie’s Almanack features a brand-new foreword by Stripe cofounder John Collison.
Poor Charlie’s Almanack draws on Munger’s encyclopedic knowledge of business, finance, history, philosophy, physics, and ethics—and more besides—to introduce the latticework of mental models that underpin his rational and rigorous approach to life, learning, and decision-making. Delivered with Munger’s characteristic sharp wit and rhetorical flair, it is an essential volume for any reader seeking to go to bed a little wiser than when they woke up.
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Management Accounting for Decision Makers 9th edition
It has never been more important for businesses to operate within a framework of strategic planning and decision making. This popular introductory text teaches you how to make the best choices in managerial and other business roles.
This text is aimed at undergraduate students who wish to grasp key elements of management accounting and those seeking a foundation for further study.
New to this edition
· Expanded discussion of relevant costs for decision making
· Increased coverage of cost management in a competitive environment
· Increased coverage of inventories’ management techniques
· New chapter on managing risk
· More activities throughout the text to enhance reader interaction and to encourage critical thinking.
· More diagrams and real world examples to help illustrate issues and concepts
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CIMA BA3 Fundamentals of Financial Accounting: Exam Practice Kit
The Exam Practice Kit is an essential revision tool. It allows students to test knowledge by putting theory into practice and refine exam technique.Read more
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CIMA BA2 Fundamentals of Management Accounting: Exam Practice Kit
The Exam Practice Kit is an essential revision tool. It allows students to test knowledge by putting theory into practice and refine exam technique.Read more
£19.00 -
Understanding Business Accounting For Dummies – UK
The easy way to get your head around company finance
Having an understanding of your company’s finances is crucial for both small business owners and corporate managers with budget responsibilities. Understanding Business Accounting For Dummies simplifies the key elements of UK business accounting, covering everything from evaluating profit margins to writing financial reports.
Fully updated to cover the emergence of IFRS and dealing with foreign exchange, this new edition thoroughly outlines the essentials of business accounting. With comprehensive guidance and helpful strategies, this book makes light work of the financial fundamentals you need to move up the corporate ladder
- Use the latest technology to manage the bottom line
- Control profit and cash flow
- Budget with confidence
- Make sense of financial statements
- Survive an audit
If you’re ready to balance your budget, boost your profit margin and enhance your career profile, this hands-on guide has everything you need to get started.
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Accounting for AQA A-level Part 2 – Text
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