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Paid Attention: Innovative Advertising for a Digital World
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry.
Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
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£2.80 -
How To Write Your Book Without The Fuss: The definitive guide to planning, writing and publishing your business or self-help book
If you’re an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it’s easier than ever to get published, it’s even more important that the book you write is not just good, but exceptional. ‘How To Write Your Book Without The Fuss’ will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business. This incisive guide for expert entrepreneurs will enable you to:- Plan and write your best book by applying the AUTHOR Model
- Craft a winning title and sub-title to maximise interest and impact
- Overcome writer’s block for good with the WRITER Process
- Write a book that brings business and positions you as an authority
- Know your publishing options and choose the right route for you
- Develop and protect your valuable intellectual property. Lucy McCarraher is Managing Editor of Rethink Press and has published over 350 niche non-fiction books. She is the Publish Mentor for Key Person of Influence UK and Singapore where she coaches several hundred entrepreneurs each year on planning, writing and publishing books that bring business. Joe Gregory has a background in advertising and marketing and is Managing Publisher of Rethink Press. In 2003, after seeing first hand what writing and publishing a book could do for his own business, he decided to focus exclusively on publishing books by experts to increase their income and raise their authority.
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£9.50 -
Facebook Marketing For Beginners: Learn The Basics Of Facebook Advertising And Strategies In 5 Days And Learn It Well (Business And Money Series)
This Guide Will Help You Understand The Fundamentals Of Facebook Advertising And Strategies In 5 Days..
- Do you feel overwhelmed with Facebook Ads?
- Frustrated with Facebook ads not producing good results?
- Are you struggling to reach new clients, customers, or social media followers?
- Would you like a guide that’ll show you step-by-step how to do all of the above – even if you have never done this before?
…If you answered yes to the above questions, then you NEED this book.
In this book, Amazon Bestselling author, Michael Ezeanaka explains in very simple terms how the Facebook Advertising platform works, the key features you need to pay attention to and how to acquire ideal customers very cheaply – no matter the business you are into!
In this book, you’ll discover:
- How to leverage the Facebook Ads Manager to create highly optimized and profitable Facebook Ads
- How to create a highly effective customer avatar that will boost your conversion rates while keeping ad costs extremely low
- A clever modification that allows you to securely maintain and manage your Facebook Pages, Ad Accounts and Catalogs
- 10 incredible Facebook features you can take advantage of to boost your business profits
- How to monitor customer behaviour on your website and use it to retarget those same people on Facebook – leading to more relevant targeting and increased sales
- The A-to-Z of a Facebook Ad Campaign including how to choose the right objective for your ad, add payment methods, set suitable budgets etc.
- How to set up a highly converting sales funnel using Clickfunnels
- How to integrate the sales funnels with your facebook page
- How to create irresistible lead magnets that’ll help you 10x the size of your email list, followers and potential customers
- The correct way to utilise the data from Facebook Analytics
- How to set up highly optimised and profitable Instragram Ads
- 20 costly mistakes beginners make and how you can avoid them
- 20 Frequently asked questions about Facebook Advertising (with answers)
- A unique case study that shows you how you can make as much as $53,500 in profit from your knowledge of Facebook Advertising – if you choose to follow the business model discussed in the case study
…and much, much more!
The strategies discussed in this book has worked for countless other people with no prior experience of Facebook Advertising. As long as you’re willing to put in the work and follow the step-by-step strategies, you’ll have every chance to succeed as well
Excited to get started?
Scroll up to the top and hit that Buy Now button!
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£13.30 -
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
Our relationship with ads: it’s complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
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£21.50£24.70 -
101 Contrarian Ideas About Advertising
The curious world of advertising is revealed in 101 delicious bite-size pieces that will have you nodding your head and laughing out loud. From the author of the popular blog, The Ad Contrarian.Read more
£3.70 -
The Anatomy of Humbug: How to Think Differently About Advertising
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous… or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.Read more
£13.70£17.10 -
How To Write A Good Advertisement: A Short Course In Copywriting
GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK!You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft.
How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade.
Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service.
LEARN HOW TO:
Grab reader attention immediately
Write compelling copy that holds attention
Write a call to action that’s difficult to refuse
Design winning layouts
Increase the number of orders
Convert more inquiries to orders
GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS:Effective advertisement length…use of color…smart media placement…and much more.
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£3.80 -
The Advertising Concept Book: Think Now, Design Later
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.Read more
£19.30£23.80 -
Five Star Service: How to deliver exceptional customer service (3rd Edition)
Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it’s not half as difficult or time consuming to achieve as you might think!
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£10.30£12.30 -
The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.
In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.
Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
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£9.50£11.40 -
Watertight Marketing: The proven process for seriously scalable sales
Are you tired of wasting time and money on marketing that doesn’t deliver? Do you wish there was a proven, fool-proof process that can reliably powerup your profits?Well there is, and this book holds the answer. Page by page you’ll unlock the Watertight Marketing method, a powerful toolkit that will equip you with the mindset, skills and processes you need to find customers you love, repeatedly increase sales results and positively transform profits. There’s no jargon and no time-wasting, just straight-talking, down-to-earth and honest advice that will change what you think about marketing. And it’s refreshingly clear, straightforward and highly practical style will bring your marketing to life, spark ideas that will stick, motivate and inspire you, and empower your business to succeed.
Tried, tested and trusted by thousands of businesses, Watertight Marketing puts you firmly in control of your marketing so you can finally step off the roller coaster of yo-yo results and develop enduring growth strategies that will keep on delivering, year after year.
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£17.00£17.60 -
Posts to Profits: The social media marketing blueprint for building a profitable six-figure online business
*** No. 1 Amazon Best Seller ***
How to make ONE post a day and get leads every single week…
…without spending a penny on ads, sending cold DMs, following soul-sucking trends, or spending hours on social media… and even if you have less than 1,000 followers.
Post$ to Profit$ is the step-by-step marketing blueprint for online coaches, course creators, and solopreneurs who want to create content that puts cash in the bank.
Digital marketer Simon Mitchell shows you his counterintuitive method that flies in the face of modern marketing. Discover how to use decades-old direct marketing principles to get consistent leads and sales from social media…
…even if you feel the algorithms hate you.
If you feel like you’re getting zero rewards for your time and effort, Posts to Profits is the counterintuitive system you need.
Post$ to Profit$ is helping entrepreneurs build six-and-seven-figure businesses. It’s time you learned their secrets…
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£0.90 -
Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
WINNER: The BookFest Spring Book Awards 2022 – Marketing category
WINNER: Business Book Awards 2022 – Sales & Marketing categoryTasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.
Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and – crucially – how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization’s long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.
Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader’s understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
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£30.40 -
1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you’ll discover:
• How to get new customers, clients or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.Read more
£9.50£11.40 -
Sales is easy if you just know how!: A practical guide to creating more sales in your online business, doing sales the right way.
Are you ready to take the sales in your business to the next level?
If so Charlie Day is here to show you how.
Not only that, but she will also teach you how to sell the right way with ease, confidence and integrity.
In this book Charlie Day will help you;
– Feel confident in your messaging
– Nail your marketing
– Create the perfect pitch
– Teach you to close a sale
– Follow up like your life depends on it
– And have a compelling up-sell
In this practical guide to making more sales, Charlie breaks down each step into actionable advice. Her light-hearted approach to sales and her fun and high-energy advice leaves you feeling motivated and ready to make more sales.
Charlie uses her own experience to show you how to multiply the sales in your business. She is down-to-earth, honest and straight to the point, you’ll finish this book with a heap of takeaways and ready to make some sales.
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£10.40 -
The Machine: A Radical Approach to the Design of the Sales Function: 1
Don’t read this book if you’re looking for an affirmation of the sales status quo. Roff-Marsh argues that the marketplace has changed dramatically since the evolution of the standard sales model and that radical change is being forced on organizations—like it or not!
Here are just some of the radical changes that Roff-Marsh advocates (and sacred cows he slays) in this comprehensive and impeccably-argued treatise.
Salespeople should be inside, not in the field.
Engineers should perform necessary field sales activities.Revenue should be the responsibility of Operations, not Sales.
Sales should focus exclusively on the pursuit of new business.Only commercial relationships are truly important.
Personal relationships are more likely to be the consequence of good commercial relationships than they are to be the cause of them.Salespeople should be paid their market value in the form of a salary.
Piece-rate pay (commissions) should be eliminated in sales, just like it has been elsewhere.Sales performance should be mandatory, not optional.
Salespeople should be actively managed, and it should be a condition of their employment that they generate a commercially reasonable volume of new business.Salespeople should not prospect.
The marketing department should be responsible for replenishing salespeople’s opportunity queues daily.The qualification of sales opportunities (or leads) destroys value.
Salespeople should be selling to your competitors’ customers—not to folks who are actively looking for a new supplier.The Sales Development Rep role should be eliminated.
SDRs are one of many common examples of sub-optimization in sales environments. You increase the salesperson’s win rate but you reduce the total volume of business won.Salespeople should focus on selling programs, not products.
Unless a product is new and revolutionary, it should be packaged into a program of some kind (or it should be sold without salespeople).Shut down your branch offices and open (fewer) distribution centers.
It’s speed to customer that’s important (not proximity).The Machine is a field guide for the executive who’s prepared to wrestle sales away from autonomous field-based artisans in favor of a tightly synchronized team of specialists. Readers will embrace The Machine either to exploit the new sales order or to avoid falling victim to it.
If you employ salespeople and you’re committed to the growth of your organization, you really should read this book.
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£12.40 -
Only Sales Guide You’ll…Need
The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he’d never become the next Mick Jagger, Iannarino turned his focus to a question that’s been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition-it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he’s learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including… ÛSelf-discipline: How to keep your commitments to yourself and others. ÛAccountability: How to own the outcomes you sell. ÛCompetitiveness: How to embrace competition rather than let it intimidate you. ÛResourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ÛStorytelling: How to create deeper relationships by presenting a story in which the client is the hero and you’re their guide. ÛDiagnosing: How to look below the surface to figure out someone else’s real challenges and needs. Once you learn Iannarino’s core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you’ll turn to again and again for proven wisdom, strategies, and tips that really work.Read more
£19.00£23.70Only Sales Guide You’ll…Need
£19.00£23.70 -
The Tools of Argument: How the Best Lawyers Think, Argue, and Win
Joel Trachtman’s book presents in plain and lucid terms the powerful tools of argument that have been honed through the ages in the discipline of law. If you are a law student or new lawyer, a business professional or a government official, this book will boost your analytical thinking, your foundational legal knowledge, and your confidence as you win arguments for your clients, your organizations or yourself.Read more
£5.70£8.70 -
Law: A Very Short Introduction 2/e (Very Short Introductions)
Law is at the heart of every society, protecting rights, imposing duties, and establishing a framework for the conduct of almost all social, political, and economic activity. Despite this, the law often seems a highly technical, perplexing mystery, with its antiquated and often impenetrable jargon, obsolete procedures, and endless stream of complex statutes and legislation.In this Very Short Introduction Raymond Wacks introduces the major branches of the law, describing what lawyers do, and how courts operate, and considers the philosophy of law and its pursuit of justice, freedom, and equality. In this second edition, Wacks locates the discipline in our contemporary world, considering the pressures of globalization and digitalisation and the nature of the law in our culture of threatened security and surveillance.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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£8.50 -
Safety at the Sharp End: A Guide to Non-Technical Skills
Many 21st century operations are characterised by teams of workers dealing with significant risks and complex technology, in competitive, commercially-driven environments. Informed managers in such sectors have realised the necessity of understanding the human dimension to their operations if they hope to improve production and safety performance. While organisational safety culture is a key determinant of workplace safety, it is also essential to focus on the non-technical skills of the system operators based at the ‘sharp end’ of the organisation. These skills are the cognitive and social skills required for efficient and safe operations, often termed Crew Resource Management (CRM) skills. In industries such as civil aviation, it has long been appreciated that the majority of accidents could have been prevented if better non-technical skills had been demonstrated by personnel operating and maintaining the system. As a result, the aviation industry has pioneered the development of CRM training. Many other organisations are now introducing non-technical skills training, most notably within the healthcare sector. Safety at the Sharp End is a general guide to the theory and practice of non-technical skills for safety. It covers the identification, training and evaluation of non-technical skills and has been written for use by individuals who are studying or training these skills on CRM and other safety or human factors courses. The material is also suitable for undergraduate and post-experience students studying human factors or industrial safety programmes.Read more
£42.60£44.60 -
Corporate Rebels: Make work more fun
8 radical lessons from 100 of the world’s most inspiring companies
Today’s workplaces are broken. Badly broken. With 85% of employees disengaged, 23% feeling burned out and 37% believing that their job makes no useful contribution to society, work as we know it today is simply not working.
The good news? There is a better way. And it’s not just theory. It’s already practiced in pioneering organisations around the globe. Drawing on Minnaar and De Morree’s visits to 100+ of the world’s most progressive organisations, this book gives direct evidence that you can make work enjoyable and rewarding, while boosting performance and success.
This book is for people who know workplaces could, and should, be better. Whether you’re in the leadership team, a rebel who has been suppressed by corporate dogma or a manager who is trapped in the broken system: this book is for you!
The Corporate Rebels’ blog is read in over 100 countries and has been featured in The New York Times, Forbes, HuffPost, The Guardian, and the BBC. The authors have been listed among the Top 30 Emergent Management Thinkers and won the 2019 Thinkers50 Radar Award.
Want to learn how to improve employee engagement? Rethink company culture? How to change your workplace? Get ready to dive into more than 20 examples of the best company cultures. Learn, be inspired, and revolutionise today’s workplaces.
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£12.30 -
Automatic Recruitment Agency: Scale to seven figures while working less
Many recruitment agency owners feel swamped with responsibilities and see little financial reward, so how can you gain financial freedom and choose how and when you work?
Automatic Recruitment Agency provides an actionable, replicable blueprint for starting, scaling and automating your business. Leaving behind old, tired business models and looking to a new era, it will take you from recruiter via recruitment agency owner to seven-figure CEO.
Read this book and learn how to:
- Automate your recruitment agency using systems and processes that deliver predictable, consistent results
- Harness assets that continually drive revenue and growth without effort
- Attract clients and candidates using the new-era model
- Run your business with less stress and overwhelm
- Scale your business and grow your income while working fewer hours – and no overtime
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£9.10£13.30 -
Millennial Black: A motivational, authentic practical guide to success for black women at work
For fans of Slay in Your Lane and Little Black Book, this is the much-needed roadmap for young Black women to succeed in the workplace
From tips on setting boundaries, and avoiding the race pay gap, through advice on building your own ‘lady gang’, establishing your value and being able to negotiate, to tackling the serious issues of workplace sexual harassment and racist abuse, this is a comprehensive guide to building the career you want and being recognised in the workplace.
It also offers implementable guidance for employers and business owners who are tackling the essential task of building and retaining inclusive and diverse offices, as well as looking to be effective allies and leaders in the future of inclusive working.
Packed with interviews and insight from trailblazers at every stage of their careers, including June Sarpong, Aja Barber, Candice Brathwaite, Naomi Ackie and Munroe Bergdorf, this is the ultimate guide to the workplace for black women.Read more
£1.50£16.10 -
Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
**Now on Netflix as The Call to Courage**
‘She’s so good, Brené Brown, at finding the language to articulate collective feeling’ Dolly Alderton
Every time we are faced with change, no matter how great or small, we also face risk. We feel uncertain and exposed. We feel vulnerable. Most of us try to fight those feelings – or feel guilt for feeling them in the first place.
In a powerful new vision Dr Brené Brown challenges everything we think we know about vulnerability, and dispels the widely accepted myth that it’s a weakness. She argues that, in truth, vulnerability is strength and when we shut ourselves off from vulnerability – from revealing our true selves – we distance ourselves from the experiences that bring purpose and meaning to our lives.
Daring Greatly is the culmination of 12 years of groundbreaking social research, across every area of our lives including home, relationships, work, and parenting. It is an invitation to be courageous; to show up and let ourselves be seen, even when there are no guarantees.
This is vulnerability. This is daring greatly.
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£6.60£10.40 -
The Coaching Manual: The Definitive Guide to the Process, Principles, and Skills of Personal Coaching
Translated around the world, and recommended reading on many coaching programmes this bestselling book is trusted globally as the definitive guide to coaching.
This carefully revised edition will guide you through the entire process from first meeting to when coaching ends, with methods, tips and techniques that simply work.- Understand and develop the core skills and beliefs of an effective coach
- Know how to ask insightful questions that deliver valuable answers
- Gain practical help to plan coaching assignments that accelerate and improve your results
- Adeptly handle the main barriers to great coaching
- Feel fully confident in your ability to coach in any situation
Whether you’re new to coaching or already an experienced coach, you’ll find clear guidance and principles to help you coach more effectively and with greater impact.
To support you further The Coaching Manual has a range of free to download resources – templates, tools and checklists.Read more
£12.90£16.10 -
Coaching for Performance: The Principles and Practice of Coaching and Leadership FULLY REVISED 5TH ANNIVERSARY EDITION: The Principles and Practice of … FULLY REVISED 25TH…
Coaching for Performance is the #1 book for coaches, leaders, talent managers and professionals around the world. This is the definitive, updated and expanded edition.
“The proven resource for all coaches and pioneers of the future of coaching.” Magdalena N. Mook, CEO, International Coach Federation (ICF)
An international bestseller, featuring the powerful GROW model, this book is the founding text of the coaching profession. It explains why enabling people to bring the best out of themselves is the key to driving productivity, growth, and engagement. A meaningful coaching culture has the potential to transform the relationship between organizations and employees and to put both on the path to long-term success.
Written by Sir John Whitmore, the pioneer of coaching, and Performance Consultants, the global market leaders in performance coaching, this extensively revised and extended edition will revolutionize the traditional approach to organizational culture. Brand new practical exercises, corporate examples, coaching dialogues, and a glossary, strengthen the learning process, whilst a critical new chapter demonstrates how to measure the benefits of coaching as a return on investment, ensuring this landmark new edition will remain at the forefront of professional coaching and leadership development.
“Shines a light on what it takes to create high performance.” John McFarlane, Chairman, Barclays, Chairman, TheCityUK
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£13.00£21.99 -
COACHING HABIT: Say Less, Ask More & Change the Way You Lead Forever
Look for Michael’s new book, The Advice Trap, which focuses on taming your Advice Monster so you can stay curious a little longer and change the way you lead forever.In Michael Bungay Stanier’s The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact.
Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples’ potential. He unpacks seven essential coaching questions to demonstrate how―by saying less and asking more―you can develop coaching methods that produce great results.
· Get straight to the point in any conversation with The Kickstart Question
· Stay on track during any interaction with The Awe Question
· Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question
· Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question
· Finally ensure others find your coaching as beneficial as you do with The Learning QuestionA fresh innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Witty and conversational, The Coaching Habit takes your work―and your workplace―from good to great.
“Coaching is an art and it’s far easier said than done. It takes courage to ask a question rather than offer up advice, provide and answer, or unleash a solution. giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And he guides us through the tricky part―how to take this new information and turn it into habits and a daily practice.
―Brené Brown, author of Rising Strong and Daring Greatly.Read more
£9.10£13.99 -
Unlawful Killings: Life, Love and Murder: Trials at the Old Bailey – The instant Sunday Times bestseller
THE INSTANT SUNDAY TIMES BESTSELLER
WINNER OF THE CWA GOLD DAGGER FOR NON-FICTION 2023‘Wendy Joseph’s gripping account of the law at work reads like a cliffhanger.’ Sunday Times
‘Absolutely superb. 5 stars for sheer readability alone. Her Honour entertains as she educates us about murder, about the law and about how we human beings are shaped as we create the culture we live with.’ PHILIPPA PERRY, author of THE BOOK YOU WISH YOUR PARENTS HAD READ
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‘Every day in the UK lives are suddenly, brutally, wickedly taken away. Victims are shot or stabbed. Less often they are strangled or suffocated or beaten to death. Rarely they are poisoned, pushed off high buildings, drowned or set alight. Then there are the many who are killed by dangerous drivers, or corporate gross negligence. There are a lot of ways you can kill someone. I know because I’ve seen most of them at close quarters.’High-profile murder cases all too often grab our attention in dramatic media headlines – for every unlawful death tells a story. But, unlike most of us, a judge doesn’t get to turn the page and move on. Nor does the defendant, or the family of the victim, nor the many other people who populate the court room.
And yet, each of us has a vested interest in what happens there. And while most people have only the sketchiest idea of what happens inside a Crown Court, any one of us could end up in the witness-box or even in the dock.
With breath-taking skill and deep compassion, the author describes how cases unfold and illustrates exactly what it’s like to be a murder trial judge and a witness to human good and bad. Sometimes very bad.
The fracture lines that run through our society are becoming harder and harder to ignore. From a unique vantage point, the author warns that we do so at our peril.
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‘The most exceptional book I have read in a long time.’ CLARE MACKINTOSH‘A very rare gem. written with authority, humility and compassion. Compellingly clever and sharply honest.’ PROFESSOR DAME SUE BLACK, author of ALL THAT REMAINS
‘Riveting, thought-provoking, and very, very entertaining. I loved it.’ RODDY DOYLE
‘Will make you question all the fundamentals that you’ve come to take for granted about offenders, the crimes that they commit – especially murder – and the punishment they deserve. A page turner that will leave you wanting to know more.’ EMERITUS PROFESSOR DAVID WILSON, author of MY LIFE WITH MURDERERS
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£8.99£10.99 -
Compassionate Leadership: Sustaining Wisdom, Humanity and Presence in Health and Social Care
Swirling Leaf Press (publisher) price on Amazon are fixed as follows: UK £15, Europe: €20+country tax, Amazon.com $22US, Canada $26, Australia $31.80+sales tax, Amazon Japan Yen2400+taxThose who work in health and social care give inspiring support for the health, happiness and well-being of all – communities, societies and nations. Yet their workplaces often harm their own health and well-being, affecting care quality, motivation, patient satisfaction and corroding cultures of compassion.
In these pages, an evidence-based approach to transforming the leadership and cultures of health and social care teams and organisations is described. Practical, powerful and compelling, it describes a strategy based on the core human value of compassion, showing that by sustaining that value in health and social care, we can cultivate wisdom, humanity, presence and high-quality in health and care services. Supplemented with practical resources, case examples and searching questions for discussion, it offers a simple, radical and powerfully effective strategy for change.
It is a call for leaders to nurture compassion within themselves and across health and social care institutions, to support healthier and happier institutions and communities. It challenges leaders at every level to have the courage and authenticity to embody compassion in their leadership now and for the long-term future.
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£15.00 -
Intelligent Investor: The Definitive Book on Value Investing – A Book of Practical Counsel
“By far the best book on investing ever written.” — Warren Buffett
The classic text of Benjamin Graham’s seminal The Intelligent Investor has now been revised and annotated to update the timeless wisdom for today’s market conditions.
The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham’s philosophy of “value investing”—which shields investors from substantial error and teaches them to develop long-term strategies—has made The Intelligent Investor the stock market bible ever since its original publication in 1949.
Over the years, market developments have proven the wisdom of Graham’s strategies. While preserving the integrity of Graham’s original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today’s market, draws parallels between Graham’s examples and today’s financial headlines, and gives readers a more thorough understanding of how to apply Graham’s principles.
Vital and indispensable, this revised edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.
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£12.00£18.99 -
Sandra Boynton’s My Family Calendar 17-Month 2023-2024 Family Wall Calendar
Featuring the adored animal characters of beloved children’s author Sandra Boynton, this 17-month calendar begins with the school year in August 2023 and provides a vertical column for up to 6 family members’ appointments, academic events, lessons, haircuts, trips―you name it. Moms, Dads, and the whole family can quickly see everyone’s plans!
Features include:- 12″ x 12″ size (12″ x 24″ open)
- Printed on FSC certified paper with soy-based ink
- 17-months: August 2023–December 2024
- 6 family member columns to note activities
- Official major world holidays and observances
- Year in a glance for 2023, 2024, and 2025
- BONUS: 300+ planning stickers and a drop-down storage pocket
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£12.99£13.99 -
Green Living Made Easy: 101 Eco Tips, Hacks and Recipes to Save Time and Money
‘The tips and tricks are just brilliant.’ – Jane Dunn, author of Jane’s Patisserie
101 eco-friendly home-hacks, tips and recipes from Sunday Times bestselling author and Great British Bake Off winner Nancy Birtwhistle.
One change, any change, will make a difference to our precious planet.
We all want to do our best for our homes and the planet, but it’s often hard to find the time and energy to think of alternatives. Nancy Birtwhistle makes it easy with 101 indispensable tips, ideas and recipes that will help you to live a more eco-friendly life without giving up on any home comforts.
This practical book is the ultimate guide to reducing your environmental impact while saving you time and money. Inside are tips and home hacks on everything from eco cleaning, upcycling and making the most out of your weekly shop to small-space gardening and creative crafts, plus a selection of Nancy’s delicious recipes. Clearly explained, accessible and beautifully illustrated with black and white line-drawings, Green Living Made Easy is the perfect guide for anyone looking to pursue a more sustainable lifestyle but unsure where to start.
‘Finally, an eco-friendly home guide that’s relatable and we can all follow.’ – Sophie Liard, author of The Folding Lady
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£13.19£14.99 -
Accounting For Growth: 2nd Edition Stripping the Camoflage From Company Accounts
Was most of the growth seen in company profits during the late 80s, and in some cases in the early 90s, due to the improved efficiency of British industry – or was it generated from the manipulation of profits by creative accounting? This new edition of ACCOUNTING FOR GROWTH is a ruthless exposure of the accountancy practices – not illegal – which are used to bemuse the investing public and cast a rosy glow over the accounts of companies which in some cases were on the verge of bankruptcy. The first publication of the book in 1992 caused up an uproar in the City and beyond, and as a result of it many of the practices identified by Terry Smith have been changed or discontinued. This new edition, with much new material and additional chapters, is equally hardhitting and will once again put accountancy practices under the microscope.Read more
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Accounting, 3rd Edition
We asked over 5000 accounting lecturers what would help them teach and students learn?
The results were:
Help with student engagement and varying levels of ability;
Real world examples to be used in class;
Content to break up lectures and engage students.Accounting 3e has been developed to incorporate these elements and much more!
Accounting 3e provides a very accessible and easy-to-follow introduction and is aimed at students studying accounting for the first time. The book introduces concepts in an engaging and easy-to-follow manner, and examples are tried and tested with many graded questions and answers.
The third edition is updated to reflect IFRS terminologies and format including the reorganisation of the UK standards committee in July 2012. Double entry bookkeeping is included, however, this can be bypassed for students not requiring this.
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£50.00£51.30Accounting, 3rd Edition
£50.00£51.30 -
The B2B Sales Top Tips Guidebook (The B2B Selling Guidebook Series 3)
“In today’s hyper-competitive B2B selling environment, it is imperative for salespeople to keep learning, thriving and adapting to the rapid changes around them. This book, from Jim and 26 other specialist contributors delivers true value to your sales efforts. Choose a subject and learn from a real domain specialist. A great concept – absolutely thrilled to be involved.” Larry Levine – Author of Selling from the HeartThis book goes right to the core of B2B sales. Following on from the worldwide success of his first two books, Jim has collaborated with 26 thought leaders and friends to create a unique book. Each contributor adds a single chapter on their experience or expertise, focused on one specific subject. Jim has even included chapters written by those who buy from B2B salespeople, which deliver further great insight.
“My pal Jim has done it again! His first book on B2B Selling won a worldwide award. His second, on B2B leadership, gained critical acclaim. His third book is unique. He delivers more of his great advice on B2B sales. He has then also partnered with 26 others – authors (including me), procurement specialists, coaches and respected friends who each added a chapter, to create something very special. With a grand total of over 740 years experience in these pages, The B2B Sales Top Tips Guidebook will deliver wisdom directly to you!” Alison Edgar MBE – Author, Speaker, Entrepreneur”
The chapters cover a broad range of B2B sales topics, including researching before calling, questioning skills, handling objections, becoming more collaborative, adding value, listening to your customers, leading with integrity, negotiation and many others. There are also chapters on attitude, the psychology of sales and even ‘Lazy Pigeons’! These 26 guest chapters are full of advice, experience and wisdom designed to help you succeed. And Jim also adds another 10 chapters, building on the success of his first two books, to further cement and support your learning.
“In this book, Jim has collaborated with some of the best sales coaches, trainers, mentors, friends and experts to share with you the needed SKILLS + TOOLS + KNOWLEDGE to successfully sell in this new hybrid world. If you are in B2B sales, this book is a must-read!” Rick Denley – Your Transformational Growth Coach
Look online at the reviews for Jim’s first two books – The B2B Selling Guidebook and The B2B Leaders Guidebook. Each has received only 5* reviews and powerful supporting comments from experts, coaches and professional bodies.Imagine having access to world-class skills learning from 27 experienced practitioners. Now imagine what that experience and knowledge could do for you…
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Trading Price Action Trading Ranges: Technical Analysis of Price Charts Bar by Bar for the Serious Trader: 521 (Wiley Trading)
Praise for Trading Price Action Trading Ranges“Al Brooks has written a book every day trader should read. On all levels, he has kept trading simple, straightforward, and approachable. By teaching traders that there are no rules, just guidelines, he has allowed basic common sense to once again rule how real traders should approach the market. This is a must-read for any trader that wants to learn his own path to success.”
―Noble DraKoln, founder, SpeculatorAcademy.com, and author of Trade Like a Pro and Winning the Trading Game“A great trader once told me that success was a function of focused energy. This mantra is proven by Al Brooks, who left a thriving ophthalmology practice to become a day trader. Al’s intense focus on daily price action has made him a successful trader. A born educator, Al also is generous with his time, providing detailed explanations on how he views daily price action and how other traders can implement his ideas with similar focus and dedication. Al’s book is no quick read, but an in-depth road map on how he trades today’s volatile markets, complete with detailed strategies, real-life examples, and hard-knocks advice.”
―Ginger Szala, Publisher and Editorial Director, Futures magazineOver the course of his career, author Al Brooks, a technical analysis contributor to Futures magazine and an independent trader for twenty-five years, has found a way to capture consistent profits regardless of market direction or economic climate. And now, with his new three-book series―which focuses on how to use price action to trade the markets―Brooks takes you step by step through the entire process.
In order to put his methodology in perspective, Brooks examined an essential array of price action basics and trends in the first book of this series, Trading Price Action TRENDS. Now, in this second book, Trading Price Action TRADING RANGES, he provides important insights on trading ranges, breakouts, order management, and the mathematics of trading.
Page by page, Brooks skillfully addresses how to spot and profit from trading ranges―which most markets are in, most of the time―using the technical analysis of price action. Along the way, he touches on some of the most important aspects of this approach, including trading breakouts, understanding support and resistance, and making the most informed entry and exit decisions possible. Throughout the book, Brooks focuses primarily on 5 minute candle charts―all of which are created with TradeStation―to illustrate basic principles, but also discusses daily and weekly charts. And since he trades more than just E-mini S&P 500 futures, Brooks also details how price action can be used as the basis for trading stocks, forex, Treasury Note futures, and options.
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£49.90£56.10 -
The Squiggly Career: The No.1 Sunday Times Business Bestseller – Ditch the Ladder, Discover Opportunity, Design Your Career
THE NO.1 SUNDAY TIMES BUSINESS BESTSELLER 2020
‘The Squiggly Career is about navigating work in a way that suits you, it’s a timely and brilliant handbook for now’ Stylist
‘A brilliant guide. Read it and get the tools you need to thrive in your career now and in the future’ Marie Forleo, author of Everything is Figureoutable
‘Logical, practical and based on tried and tested models’ Financial Times’s Book of the Month
Career ladders and jobs for life are a thing of the past
Today, we’re living in a world of squiggly careers, where moving frequently and fluidly between roles, industries, locations, and even careers, is becoming the new normal. Squiggly careers can feel stressful and overwhelming, but if you know how to make the most of them, they can be full of opportunity, freedom and purpose.
And to make the most of our increasingly squiggly careers we need to answer some important questions: What am I good at? What do I stand for? What motivates and drives me? Where do I want to go in the future?
In The Squiggly Career, you’ll learn how to:
– Play to your super strengths
– Discover your values
– Overcome your confidence gremlins
– Build better support networks
– Explore your future possibilitiesPacked with insights about the changing shape of work and inspiration from highly successful people, this book will fuel your growth and help you be happier, and ultimately more successful in your career.
If you enjoyed reading this, check out You Coach You, Helen and Sarah’s practical guide to getting unstuck, increasing self-awareness and solving knotty career conundrums.
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£10.50£16.10 -
The Bitcoin Standard: The Decentralized Alternative to Central Banking
A comprehensive and authoritative exploration of Bitcoin and its place in monetary history
When a pseudonymous programmer introduced “a new electronic cash system that’s fully peer-to-peer, with no trusted third party” to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable and globally accessible hard money alternative to modern central banks. The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications.
While Bitcoin is an invention of the digital age, the problem it purports to solve is as old as human society itself: transferring value across time and space. Author Saifedean Ammous takes the reader on an engaging journey through the history of technologies performing the functions of money, from primitive systems of trading limestones and seashells, to metals, coins, the gold standard, and modern government debt. Exploring what gave these technologies their monetary role, and how most lost it, provides the reader with a good idea of what makes for sound money, and sets the stage for an economic discussion of its consequences for individual and societal future-orientation, capital accumulation, trade, peace, culture, and art. Compellingly, Ammous shows that it is no coincidence that the loftiest achievements of humanity have come in societies enjoying the benefits of sound monetary regimes, nor is it coincidental that monetary collapse has usually accompanied civilizational collapse.
With this background in place, the book moves on to explain the operation of Bitcoin in a functional and intuitive way. Bitcoin is a decentralized, distributed piece of software that converts electricity and processing power into indisputably accurate records, thus allowing its users to utilize the Internet to perform the traditional functions of money without having to rely on, or trust, any authorities or infrastructure in the physical world. Bitcoin is thus best understood as the first successfully implemented form of digital cash and digital hard money. With an automated and perfectly predictable monetary policy, and the ability to perform final settlement of large sums across the world in a matter of minutes, Bitcoin’s real competitive edge might just be as a store of value and network for the final settlement of large payments a digital form of gold with a built-in settlement infrastructure.
Ammous’ firm grasp of the technological possibilities as well as the historical realities of monetary evolution provides for a fascinating exploration of the ramifications of voluntary free market money. As it challenges the most sacred of government monopolies, Bitcoin shifts the pendulum of sovereignty away from governments in favor of individuals, offering us the tantalizing possibility of a world where money is fully extricated from politics and unrestrained by borders.
The final chapter of the book explores some of the most common questions surrounding Bitcoin: Is Bitcoin mining a waste of energy? Is Bitcoin for criminals? Who controls Bitcoin, and can they change it if they please? How can Bitcoin be killed? And what to make of all the thousands of Bitcoin knockoffs, and the many supposed applications of Bitcoin’s ‘block chain technology’? The Bitcoin Standard is the essential resource for a clear understanding of the rise of the Internet’s decentralized, apolitical, free-market alternative to national central banks.
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£10.50£23.70 -
Robert Greene Collection 4 Books Set (The Art of Seduction, Mastery, The 48 Laws of Power, The Laws of Human Nature)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:Robert Greene Collection 4 Books Set:
The Art Of Seduction:
Which sort of seducer could you be: *Siren? *Rake? *Cold Coquette? *Star? *Comedian? *Charismatic? or *Saint? This book will show you which. ‘Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once.Mastery:
Around the globe, people are facing the same problem – that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules – and then how to change them completely. Charles Darwin began as an underachieving schoolboy, Leonardo da Vinci as an illegitimate outcast.The 48 Laws Of Power:
Drawn from 3,000 years of the history of power, this is the definitive guide to help readers achieve for themselves what Queen Elizabeth I, Henry Kissinger, Louis XIV and Machiavelli learnt the hard way. Law 1: Never outshine the master Law 2: Never put too much trust in friends; learn how to use enemies Law 3: Conceal your intentions Law 4: Always say less than necessary.The Laws of Human Nature:
Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all – understanding people’s drives and motivations, even when they are unconscious of them themselves.Read more
£42.80 -
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
In 2006, Will Guidara and Swiss chef Daniel Humm were placed at the helm of Eleven Madison Park. The establishment, a brasserie with an identity crisis, was in desperate need of magic. In 2017, Eleven Madison Park was named the best restaurant in the world, legendary for its memorable, over-the-top, bespoke hospitality as much as its food. How did Eleven Madison Park pull off this radical transformation? The answer is simple – its world-class hospitality. Guidara’s team would send a family who had never seen snow to Central Park with a sled on a snowy night or track down the cab that a guest had left their iPhone in to retrieve the device. And his hospitality extended beyond the dining room and into the kitchen, where he encouraged his entire restaurant team to learn continuously, tap into their own passions, and think like owners no matter their roles. We can all transform ordinary business transactions into an extraordinary hospitality experience. Through sparkling stories of Guidara’s journey through the restaurant industry, featuring the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do – for ourselves, the people we work with, and the people we serve.Read more
£20.99£25.99
