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Doing Discovery: The Single Most Important Element of Software Sales and Buyer Enablement Processes
A head of sales commented, “80% of my team believes they do a good job with discovery, but sadly they do not – they don’t know what they don’t know…!”Where do you stand with your discovery skills?
- Level 1: Uncovers statements of pain;
- Level 2: Uncovers pain and explores more deeply;
- Level 3: Uncovers pain, explores deeply, broadens the pain and investigates the impact;
- Level 4: Uncovers pain, explores and broadens, investigates impact and quantifies;
- Level 5: Uncovers pain, explores and broadens, investigates impact, quantifies and reengineers vision;
- Level 6: Applies these skills to the broad range of prospects represented across the Technology Adoption Curve, “burn victims”, disruptive and new product categories, transactional sales cycles, and other scenarios;
- Level 7: Integrates and aligns the skills above into a cohesive discovery methodology.
Most sales, presales, and customer-facing teams are operating at Level 2 or 3, with a few at Level 4 – this leaves a lot of room for improvement!
And, as Cohan notes, “the vendor who is perceived by the prospect as doing a superior job in discovery is in a competitively advantageous position.”
Reading and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.
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£19.50 -
Don’t Make Me Go All HR On You: Funny Office Notebook Journal Appreciation Gag Gift For Coworker Human Resources.
This is a lined notebook (lined front and back). Simple and elegant. 110 page, high-quality cover, and 6″ x 9″ inches in size.
This gag gift notebook is the best funny Gifts idea, perfect for writing notes or keeping diary life goals and dreams, task list organizer, goal tracker, habit tracker, and journaling.
This composition notebook has many uses:
- Write down your daily thoughts.
- Take meeting or class notes.
- Make to-do lists.
- Write down goals.
- Write letters.
- Write to poetry.
- And more…!
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£3.40 -
Donald Miller Collection 3 Books Set (How to Grow Your Small Business, Business Made Simple, Marketing Made Simple)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image Shall be Dispatched Collectively:Donald Miller Collection 3 Books Set (How to Grow Your Small Business, Business Made Simple, Marketing Made Simple):
How to Grow Your Small Business:
Speak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate. Donald Miller, author of the bestselling Building a StoryBrand, has helped thousands of individuals, corporations, and justice-oriented organizations turn vision into action using the organized, easy to implement communication framework outlined in these pages.Business Made Simple:
Donald Miller knows that business is more than just a good idea made profitable it s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward.Marketing Made Simple:
Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business.It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.Read more
£28.50£44.60 -
Done Deal: An Insider’s Guide to Football Contracts, Multi-Million Pound Transfers and Premier League Big Business
‘If you want to know and understand how football really works, this is the book for you.’ Guillem Balagué
‘A myth-busting and hugely entertaining look at the ever more complex machinations of the beautiful game. Essential.’ Raphael Honigstein
‘A must-read for football fans.’ Freddie Ljungberg
Insightful, enlightening and thought-provoking, leading Premier League lawyer Daniel Geey lifts the lid on the inner workings of modern football.
What really happens inside a club on transfer deadline day? Are football agents overpaid? Which club put a clause forbidding space travel into a midfielder’s contract? And which team’s players can never wear red boots?
Whether it is a manager being sacked, a star player transfer, billion-pound television rights negotiations or a controversial club takeover, leading football lawyer Daniel Geey has all the insight. With an accessible and thoughtful perspective, and featuring expert contributions, Done Deal explores the issues that shape the modern game, providing football fans with a fresh and authoritative look at all off-field football matters.
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£7.30£10.40 -
Door to Door Sales: The ULTIMATE guide to making up to £1,000 per week as a Self Employed Canvasser
Door to Door Sales. The ULTIMATE guide to making up to £1,000 per week as a Self Employed Canvasser is a book packed full of proven direct sales techniques that will help you to earn thousands from canvassing door to door.This book is based on years of experience doing door to door sales, canvassing a variety of different products and cold calling on thousands of doors throughout the UK. It will teach you everything you need to know, from identifying suitable prospects to successfully turning blocks/objections, as well as giving you an insight into the day of a life of a Self Employed Canvasser.
After reading this book, you will be well equipped to go out there, cold calling on a variety of prospects and dealing with a variety of challenges, and make a successful living from canvassing.
All in all, this book is a must read for anyone contemplating on making a living from canvassing door to door.
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£2.80 -
Dream like Vision Board Book: Craft Empowering Vision Boards with Over 500 Images, Quotes, and Words for Your Most Fulfilling Year Yet | Motivating Visuals for All Genders
Unlock the potential to manifest the life you desire in 2024 and beyond with the aid of this book. It’s your key to crafting dynamic, impactful, and visually captivating vision boards. Inside, you’ll discover a wealth of over 500 stunning images and word art pieces that can be effortlessly integrated into your personal vision board.Our clip art selection has been thoughtfully curated and thoughtfully printed on high-quality, single-sided paper to ensure the best experience.
The 2024 Vision Board Clip Art Book serves as your comprehensive toolkit for not only defining your dreams but also strategizing for the year 2024. It empowers you to harness the proven visualization technique of vision boards.
By using this resource, you’ll save valuable time and effort while crafting a vision board that’s not only aesthetically pleasing but also deeply meaningful.
Within these pages, you’ll discover a rich tapestry of ethnic diversity and inspirational content, including striking photographs, captivating graphics, engaging word art, and motivating quotes covering a wide spectrum of life areas:
Health, Finances, Family, Career, Personal Growth, Friendships, Romance, Lifestyle, Aspirations, Travel.
This book serves as your guide to constructing your vision board and taking tangible steps towards realizing the life you’ve always dreamed of.
No more blank or uninspiring boards. All you require is a sizable paper poster or corkboard, a pair of scissors, some glue, and this book to help you set, affirm, and manifest your desires.
IGNITE YOUR PASSIONS:
What vision do you hold for your future? Are you grappling with defining your dreams, or perhaps you’re uncertain about what you truly desire? If any of these questions resonate with you, you’ve landed in the right place.DESIGN YOUR PERFECT YEAR:
This clip art book provides you with the creative tools you need to kickstart your journey toward crafting an inspiring, powerful, and effective vision board. It’s your ticket to set the Law of Attraction in motion and design your perfect year.Read more
£8.50 -
DUMMIES GUIDE TO STARTING YOUR OWN BUSINESS: A QUICK GUIDE TO A SUCCESSFUL ENTREPRENEURSHIP
Do you want to earn more money? Are your schedule and way of life under your control? Do you intend to follow your passion? Do you dream of being your own boss?
If you answered “yes” to two or more of the questions above, then it is time for you to mind your own business. Think about starting a business.But what if you feel you do not have the right business ideas? What happens if you are not sure about how to turn your idea into reality? What if you are already experiencing problems with a business that appears to be struggling?
In this book, Dummies Guide to Starting Your Own Business, business expert Robert J. McKeen, due to popular demand, offers an ultimate step-by-step guide on how to start a business in 2023and run it successfully. It is written in simple terms so that anybody from any background can read, understand, and benefit from the information in it.In this book, you will discover:
- How to generate an excellent business idea
- Everything you need to know to start a business
- How to write an effective business plan
- How to finance your business
- Acquiring new consumers and maintaining them
- How to start and operate an online business successfully
- Common mistakes that entrepreneurs should avoid
You will discover a lot more valuable information in this book. It is for anyone who wants to launch a new business or revive/expand an already established brand. Get a copy of this book by clicking on the ‘BUY NOW BUTTON’ and take charge of your time and way of life, follow your passion, and become your own boss.
See you inside…
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£10.30 -
E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.
E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.
Written by an experienced e-commerce growth advisor and operator,E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
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£23.70 -
Eat That Frog!: Get More Of The Important Things Done Today
There just isn’t enough time for everything on our ‘To Do’ list – and there never will be. Successful people don’t try to do everything. They learn to focus on the most important tasks and make sure they get done.
There’s an old saying that if the first thing you do each morning is to eat a live frog, you’ll have the satisfaction of knowing that it’s probably the worst thing you’ll do all day. Using ‘eat that frog’ as a metaphor for tackling the most challenging task of your day – the one you are most likely to procrastinate on, but also probably the one that can have the greatest positive impact on your life – Eat That Frog! shows you how to zero in on these critical tasks and organize your day. You’ll not only get more done faster, but get the right things done.
Bestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. In this fully revised and updated second edition, he provides brand new information on how to keep technology from dominating your time. He details twenty-one practical and doable steps that will help you stop procrastinating and get more of the important tasks done – today!
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£7.99£9.99 -
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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£20.90£26.60 -
Economics For Dummies, 3rd Edition (For Dummies (Business & Personal Finance))
Understand the science of wealth and prosperity
- Find FREE quizzes for every chapter online
- Learn about good markets, bad monopolies, and inflation
- Decode budget deficits and trade gains
This book gives you everything you need to understand our rapidly evolving economy―as well as the economic fundamentals that never change. What’s the best way to fight poverty? How can governments spur employment and wage growth? What can be done to protect endangered species and the environment? This book explains the answers to those questions―and many more―in plain English.
Inside…
- Get the fascinating scoop on behavioral economics
- Understand the model of supply and demand
- See how governments use monetary and fiscal policy to fight recessions
- Discover game theory and the secrets of cooperation
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£16.10 -
Economics For Dummies: Book + Chapter Quizzes Online
Learn the basics of economics and keep up to date on our ever-changing economy
Whether you’re studying economics in high school or college, or you’re just interested in taking a peek into the complexities of how money moves, Economics For Dummies is the go-to reference that transforms complex economic concepts into easy-to-understand reading. With the simple explanations in this book, you’ll master key topics like supply and demand, consumer behavior, and how governments and central banks attempt to avoid―or at least ameliorate―business downturns and recessions. Plus, you’ll learn what’s going on these days with inflation, interest rates, labor shortages, and the Federal Reserve. Studying for an exam? This Dummies guide has your back, with online practice and chapter quizzes to help you get the score you need. It’s time to recon econ, the Dummies way.
- Get a grasp on the unchanging fundamentals of economics
- Dive into behavioral economics and consumer decision making
- Learn what drives economic growth and inequality
- Solidify your knowledge with practice questions and quizzes
Economics For Dummies is an approachable reference book for students, as well as an informative guide for anyone interested in learning more about today’s economy.
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£14.60£18.00Economics For Dummies: Book + Chapter Quizzes Online
£14.60£18.00 -
Edexcel GCSE 9-1 Business All-in-One Complete Revision and Practice: Ideal for the 2024 and 2025 exams (Collins GCSE Grade 9-1 Revision)
Exam Board: Edexcel
Level: GCSE 9-1
Subject: Business
Suitable for the 2023 examsComplete revision and practice to fully prepare for the GCSE grade 9-1 exams
Revision that Sticks! Collins Edexcel GCSE 9-1 Business Complete All-in-One Revision and Practice uses a revision method that really works: repeated practice throughout.
A revision guide, workbook and practice paper in one book!
With clear and concise revision for every topic, plus seven practice opportunities, Collins offers the best revision at the best price.Includes:
- quick tests as you go
- end-of-topic practice questions
- topic review questions later in the book
- mixed practice questions at the end of the book
- more topic-by-topic practice in the workbook
- a complete exam-style paper
- free Q&A flashcards to download online
- free ebook version
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£10.40 -
Educational Leadership Simplified: A guide for existing and aspiring leaders
Leading in education is a difficult job to do well. Political, financial and organisational pressures need to be managed smartly and difficult decisions need to be made. Written in Bob Bates′ trademark style, this guide offers concise and clear support to help you lead and inspire in education. In collaboration with Andy Bailey, a former headteacher and school inspector with recent Ofsted lead inspection experience, Bob combines practical knowledge of leadership roles in education with robust theories underpinning leadership and management.
Covering a wide range of key areas including team-building, coaching, conflict, change and budget management, creating a supportive work environment and working with various stakeholders – this is the go-to companion for anyone who is, or aspires to be, a senior leader in schools, colleges and other educational organisations.
Also from Bob Bates:
Learning Theories Simplified
A Quick Guide to Special Needs and DisabilitiesRead more
£19.00£21.80 -
Efficient Accounting with Xero: The definitive guide to optimizing your accounting with proven techniques and best practices
Maximize the capabilities of Xero to achieve timely and stress-free accounting for your business
Purchase of the print or Kindle book includes a free PDF eBook
Key Features
- Become well-versed with the latest features of Xero to confidently manage all your bookkeeping tasks with ease
- Master the use of Xero and implement best practices to avoid costly errors
- Learn techniques for recording and managing financial data efficiently
Book Description
Xero empowers business owners to gain insights into their business and performance and collaborate seamlessly with their accountants and tax professionals. This book goes beyond the basics and explores the more advanced Xero features, techniques, and best practices for managing sales taxes, budgeting, and reporting.
You’ll begin by diving right into Xero, setting up a bank feed, and exploring its power while experiencing just how easy it is to use. The book will guide you in setting up Xero the right way to ensure that you succeed in each of your transactions. As you progress through the chapters, you’ll learn what spend money and receive money transactions are and be able to easily send invoices and collect receivables or payments, collect and pay bills, and even track your business assets with Xero. Toward the end, you’ll be proficient at producing powerful reports, giving you the keys to running or advising any business.
By the end of this Xero book, you’ll have gained the confidence to add a company to Xero, set up the bank feeds, reconcile the transactions, send invoices, and pay bills, ending up with beautiful financial statements.
What you will learn
- Understand why Xero is the best choice in accounting software for your SMB
- Easily set up or convert to Xero for a service- or product-based business
- Reconcile cash and related transactions effortlessly
- Track and depreciate capital assets purchased by and used in the business
- Produce customized reports tailored to your specific need
- Use Xero to make informed and timely decisions and become a better business owner or advisor
Who this book is for
This book is for small and medium business owners (SMBs) and bookkeepers or accountants who want to learn how to properly use and master Xero. Little to no knowledge of Xero is assumed. However, prior understanding of basic bookkeeping and accounting principles is required.
Table of Contents
- Xero Basics – Subscriptions and when to use
- Exploring Bank Feeds – The heart of Xero
- Dialing in your organization’s settings in Xero
- Restart with The Fresh Start Method
- Conversion to Xero Made Easy
- Recording and Reconciling the Bank
- Invoicing and the Sales Process
- Manage Bills and purchases with Procure to Pay in Xero
- Using Xero On the Go
- Fixed Asset Management in Xero
- All You Need to Know About Manual Journals in Xero
- Correcting Mistakes with Find and Recode
- Run and customize Basic Reports In Xero
- Advanced Reporting with Business snapshot and Short-Term Cash Flow
- Create Custom Reports in Xero with the Layout Editor
- Run Your Practice with Xero HQ
- Practice wide Reports Templates in Xero
- Exporting your Data and Reports out of Xero
- Apps, Apps, Apps
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£21.80 -
El Plan de Marketing de 1-Página: Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud
ADVERTENCIA: No Leas Este Libro Si Odias El Dinero
Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo.
En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan. Es literalmente una sola página dividida en nueve cuadrados. Con ella, tendrás la oportunidad de crear un mapa para así construir un sofisticado plan de marketing y partir desde cero hasta convertirte en un héroe.
Aunque sólo estés comenzando o si ya eres un emprendedor con experiencia, El Plan de Marketing de 1-Página es la manera más fácil y rápida de crear un plan que impulsará el crecimiento de tu negocio.
Con este innovador libro descubrirás:
- Cómo conseguir nuevos clientes o prospectos, y cómo ganar más dinero con los que ya tienes.
- Por qué el marketing de los “grandes negocios” puede destruir tu negocio y definir qué estrategias realmente funcionan para pequeñas y medianas empresas.
- Cómo cerrar una venta sin necesidad de acosar a los clientes y sin parecer tener mucha necesidad, dándole la vuelta a la situación para que sean ellos quienes busquen ansiosamente tus servicios.
- Un sencillo proceso paso a paso para crear su propio plan de marketing que consta de una sola página. Simplemente llena cada uno de los cuadros que conformarán tu Plan de Marketing de 1-Página.
- Cómo aniquilar a la competencia y hacer que seas la única opción.
- Cómo conseguir resultados increíbles con un presupuesto pequeño, utilizando los secretos del marketing de respuesta directa.
- Cómo cobrar precios altos por tus productos y servicios, y lograr que tus clientes te lo agradezcan.
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£9.50 -
Elegant Legal Writing
Elegant Legal Writing helps attorneys elevate their writing from passable to polished. Drawing on ideas from cognitive science, stylistics, and litigation strategy, the book teaches practical techniques by example using fast-paced chapters. Readers will learn the essentials of effective legal composition:
- Writing clear, efficient prose
- Crafting strong arguments
- Telling a client’s story through a compelling narrative
- Overcoming procrastination and drafting more productively
Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.
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£20.00Elegant Legal Writing
£20.00 -
Elite Martial Arts Instructor: A military approach to opening, operating and scaling a thriving martial arts business
Have you turned your passion for martial arts into a business, but it’s not yet as successful as you know it can be? Perhaps you’re still fitting it around your day job, getting burnt out and losing your enthusiasm?
Or is having your own martial arts business still a dream – and you just need some encouragement and support to make it happen?
In Elite Martial Arts Instructor, author Lee Matthews shows you how to overcome these obstacles and much more.
A former world kickboxing champion, paratrooper and entrepreneur with 25 years of experience in the martial arts industry, Lee has opened over 200 locations under his British Military Martial Arts brand, the UK’s biggest chain of martial arts centres.
His ‘6 rounds of success’ – described in full for the first time in this book – have helped thousands of instructors achieve their goals, and martial arts excellence. Lee’s training and selection course for franchisees is the foundation of his successful method, which will give you the tools to become truly elite in your discipline and take your business to the next level. Packed with military analogies, stories and examples, the book provides valuable insight into Lee’s life as a world class coach and businessman, how the 6 rounds of success have worked for him – and how you can make them work for you, too.
Read this book and learn how to:
- Recruit and retain more of the right students for longer
- Select and train outstanding instructors so you can step back and work on your business while improving the quality of your classes
- Learn cutting-edge marketing strategies so you can maximise the size and profitability of your school
- Overcome distractions, manage your time, develop new positive habits and stay focused on your business goals
- Raise the standard of your students and develop the mindset for success
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£5.70 -
Elliott & Quinn’s English Legal System
Elliott & Quinn’s English Legal System is the ideal companion for anyone studying law at university. Relied upon by generations of students and renowned for its wide-ranging coverage and engaging writing style, this text also includes a variety of features to support your study making it your definitive guide to all aspects of the English legal system.
Updated annually with all major case law and legislative developments, this twentieth edition includes coverage of:
● High profile campaigns, such as the #Metoo movement and upskirting, on law reform;
● The factors causing a recruitment crisis in the judiciary;
● The government’s response to the Lammy review;
● The impact of legal aid and funding cuts on the Criminal Bar and Criminal Defence Solicitors firms;
● Key cases including Sir Cliff Richard v BBC in relation to human rights, Lee v Ashers Baking Company on discrimination and the Pimlico Plumbers case in relation to the gig economy.
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£21.20 -
Email Marketing That Doesn’t Suck: Have Fun Writing Emails Your Subscribers Will Want to Read (and That Will Actually Make You Money!)
Email marketing sucks…at least the way most marketers do it.
Conventional advice tells you to always be selling—or at least always be going for the click— but chances are, you hate writing emails, your audience hates reading them, and they aren’t making you any money.
But what if email didn’t suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money?
In Email Marketing That Doesn’t Suck, Harvard Law–grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince you that the old-school rules for email marketing are just plain dumb. He shows you how to do email right, teaching you the five phases of email marketing and how to infuse purpose into your message. You’ll learn how to tell a really good story that people want to read. But fair warning, if you’re a conversion copywriter, you’re an online marketing guru, or you have a serious problem with laughing at yourself, you probably should not read this book. If the occasional curse word makes you cringe, then you DEFINITELY should not read this book. Consider yourself warned.
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£3.80 -
Emotional Intelligence For Dummies
Get smart about your feelings to achieve success and happiness
Emotional intelligence (also known as emotional quotient or EQ) is all about perceiving, using, understanding, managing, and handling your emotions and those of others. Develop crucial emotional skills that will help you in your career and in your personal life with Emotional Intelligence For Dummies. Learn to manage your emotions, uncover the power of empathy, and build meaningful relationships. Raise emotionally intelligent kids, become a better leader at work, and land the job you want. Let Dummies be your guide to living your best life!
- Gain emotional awareness that you can use in the workplace and at home
- Engage in practical exercises to develop your emotional intelligence skills
- Apply emotional intelligence in parenting children and teenagers
- Reduce stress and realize greater personal happiness with a higher EQ
This new edition incorporates the latest research on emotional intelligence, the new EQ-i 2.0® model, and updated exercises. Anyone who wants to get a grip on their emotions and seek success in life will benefit from this fun and practical guide.
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£14.70£18.00Emotional Intelligence For Dummies
£14.70£18.00 -
Empire Builder: The Road to a Billion
YOUR EMPIRE STARTS NOW.
You’ve got big dreams for your business, but the odds are not in your favor. You’re struggling to scale. Sometimes it’s hard to stay profitable. You know you need expert advice to grow.
CEO coach and executive thought leader Adam Coffey has been where you are. He, too, dared to dream of that elusive billion dollar exit. Then he took his companies to triple digit growth. In Empire Builder, he shows you how to do the same. From foundation framing to exit plan, Coffey fills your business toolbox with a wealth of hard-won, real-world strategies you can begin using today.
Discover how private equity can forever change the scope of your company. Draft the blueprint for steady rising growth. Understand how to wield the power of mergers and acquisitions. Step by step, Coffey helps you make the most of each new tool you acquire. Let Empire Builder help you beat the odds and achieve your first million while keeping your eyes on the billion dollar prize.
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£3.10 -
Employment Law Handbook
The ninth edition of this invaluable handbook provides a comprehensively updated overview of employment law.Fully revised and rewritten, it covers:
- employment status
- unfair and wrongful dismissal
- discrimination
- redundancy
- transfer of undertakings
- whistleblowing
- health & safety at work
- remedies and compensation
- tribunal procedure
Written by experts in the field, this book is authoritative yet clear and reader friendly.
“This book makes employment law simple… I commend it as a reliable, user-friendly and clear guide to anyone with an employment law problem.” – David Neuberger, President of the Supreme Court 2012-2017 (for 8th edition)
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£90.30Employment Law Handbook
£90.30 -
Employment Law: A Practical Introduction: 21 (HR Fundamentals, 21)
The updated third edition of Employment Law is a clear and practical guide to understanding the complex, important system that regulates the relationship between employers and employees in the UK.
Understanding and applying the law effectively at work is essential for organizations. Employment Law offers a complete overview of the core components that form the interactions between an organization, its employees and the HR function. The third edition includes the latest developments and changes in law and HR perspectives, with new material on the changeability of the law, equal pay and parental leave.
Featuring practical tools, checklists, case studies and real-life examples, Employment Law builds legal knowledge in key areas including recruitment, contracts, discrimination, equal pay, health and safety and managing the end of the employment relationship. It is supported by case studies on topics such as early conciliation, implied rights and diversity and inclusion and online resources including person specification templates and appraisal forms and additional references.
HR Fundamentals is a series of succinct, practical guides featuring exercises, examples and case studies. They are ideal for students and those in the early stages of their HR careers.
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£17.40£20.90 -
Employment Law: an adviser’s handbook
Employment law: an adviser’s handbook, now in its fourteenth edition, is the definitive text on employment law for the adviser. It is uniquely focused on the claimant and covers the wide range of employment law problems in a clear and practical form. It aims to make this ever-evolving, and increasingly complex, area of law accessible to both employment law specialists and non-lawyers.
Employment law: an adviser’s handbook provides up to date coverage of UK and European employment and discrimination law. There is clear and succinct commentary on case-law and thorough consideration of the relevant domestic legislation, EU treaties and directives.
There is step-by-step guidance for advisers running unfair dismissal and discrimination cases with as much space devoted to evidence, precedents and checklists as to setting out the law. Each chapter starts with a useful summary of key points and there is extensive cross-referencing throughout. The main text is supported by practical resources including sample case papers, a glossary and signposts to other sources of information.
This edition has been updated to include: issues related to COVID-19; discussion of the practicalities of remote hearing; an expanded section on detriments for refusing to work in dangerous circumstances; new coverage of law and the menopause; the new entitlement to parental bereavement leave; and the effects of Brexit.
Employment law: an adviser’s handbook is the essential guide to employment law for all claimant advisers, trade union representatives, lawyers and any individual looking for a comprehensive, yet accessible, guide to employment law.
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£55.40£57.00Employment Law: an adviser’s handbook
£55.40£57.00 -
Empowering Marketing and Sales with HubSpot: Take your business to a new level with HubSpot’s inbound marketing, SEO, analytics, and sales tools
Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers
Key Features
- Explore a full software stack for marketing, sales, and customer services to grow your business
- Understand how to organize, track, and build better relationships with leads and customers
- Learn to prioritize and execute your marketing tasks in an efficient way
Book Description
Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.
This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.
By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.
What you will learn
- Explore essential steps involved in implementing HubSpot correctly
- Build ideal marketing and sales campaigns for your organization
- Manage your sales process and empower your sales teams using HubSpot
- Get buy-in from your management and colleagues by setting up useful reports
- Use Flywheel strategies to increase sales for your business
- Apply the inbound methodology to scale your marketing
- Re-engage your existing database using the HubSpot retargeting ads tool
- Understand how to use HubSpot for any B2B industry in which you operate
Who this book is for
This HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.
Table of Contents
- Overview of HubSpot – What you MUST know
- Generating Quick Wins with HubSpot in the First 30 Days
- Using HubSpot for Managing Sales Processes Effectively
- Empowering your sales team through HubSpot
- Increasing Online Visibility Using HubSpot’s SEO Tool
- Getting Known through Social Media on HubSpot
- Expanding your reach with Paid Ads managed on HubSpot
- Conducting a Portal Audit
- Converting your visitors to customers
- Revise your database with the HubSpot email marketing tools
- Proving That Your Efforts Worked Using the Reports
- Inbound or Outbound – Which Is Better for Your Business?
- Leveraging the Benefits of the Marketing Flywheel
- Using Hubspot For all Types of Businesses
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£25.60 -
English Corporate Insolvency Law: A Primer
This unique book provides readers with a concise yet rigorous outline of the English corporate insolvency framework as it is practised in domestic and cross-border cases. In doing so, this primer provides clear and accessible guidance on what is often considered to be a highly technical subject.Throughout the book, Eugenio Vaccari and Emilie Ghio demonstrate how to successfully navigate the uncharted waters of the significantly revised English corporate insolvency rules and procedures. Chapters answer foundational questions in insolvency law, such as: How are companies liquidated in England? How and why are they rescued and restructured? What happens when a company is liquidated or restructured, but has assets and creditors in England and abroad? The book also includes a comprehensive analysis of the sweeping and far-reaching changes to the regulatory framework introduced in the wake of the COVID-19 pandemic.
Providing a blend of accessible but detailed guidance and critical discussion, the hybrid nature of English Corporate Insolvency Law: A Primer will make the book an ideal companion for students, practitioners (especially new entrants to the profession) and researchers in the fields of company and insolvency law, both within England and internationally.
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£37.10 -
English Legal System
An introduction to the complexities of law, with clarity
Elliott & Quinn’s English Legal System by Allbon and Kaur Dua has been relied upon by generations of students as an explanation of the English legal system and how it works in practice, being renowned for its wide-ranging coverage and signature writing style.
This text includes a variety of features to support your study, for example:
– topical debates to engage you in the discussion points and reforms of today
– relating the law, processes and procedure to our everyday lives
– a clear structure designed to aid systematic understanding of broad topics
– putting the law in context through the Bigger Picture
– key cases described and analysed in depth within a text box
– a glossary to explain complex concepts
Updated annually with all major case law and legislative developments, this 21st Edition includes coverage of:
● Debate of recent cases such as Miller in relation to constitutional law and Brexit
● Uber and Deliveroo ‘gig’ economy cases on employee status
● Modernisation of the administration of civil justice system
● Owens v Owens divorce case and resulting Divorce, Dissolution and Separation Bill enabling no-fault divorce
- recent recommendations regarding the promotion of ADR
● Review of LASPO by MOJ and implications for criminal justice
English Legal System is the ideal companion for anyone studying law at university. An enhanced ebook of this title is available with multiple choice questions, apply the law and .
Emily Allbon is a Senior Lecturer and the Director of Mooting at City, University of London.
Sanmeet Kaur Dua is a Senior Lecturer in Law and the Deputy Director for TEF at Queen Mary University of London.
Pearson, the world’s learning company.
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£37.40£40.80English Legal System
£37.40£40.80 -
English Legal System (Key Facts Key Cases)
Key Facts Key Cases: English Legal System will ensure you grasp the main concepts of your English Legal System module with ease. This book explains in concise and straightforward terms:
• Discussion of the courts system, both civil and criminal;
• Details of the tribunal system
• The doctrine of precedent
• Statutory interpretation
• Personnel in the legal system, both professional and layKey Facts Key Cases is the essential series for anyone studying law at LLB, postgraduate and conversion courses and professional courses such as ILEX. The series provides the simplest and most effective way to absorb and retain all of the material essential for passing your exams. Each chapter includes:
- diagrams at the start of chapters to summarise key points
- structured headings and numbered points to allow for clear recall of the essential points
- charts and tables to break down more complex information
Where relevant, chapters also contain a Key Cases section which provides the simplest and most effective way to absorb and memorise essential cases needed for exam success.
- Essential and leading cases are explained
- The style, layout and explanations are user friendly
- Cases are broken down into key components by use of a clear system of symbols for quick and easy visual recognition
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£29.80£34.20English Legal System (Key Facts Key Cases)
£29.80£34.20 -
English Legal System (Nutshell S.)
This text is designed to serve as a revision guide to the English legal system, with exam tips, model questions and answers provided to ensure full understanding.Read more
£2.50 -
English Legal System Eighth Edition
Exam Board: AQA, Edexcel, OCR & WJEC
Level: AS/A-level
Subject: Law
First Teaching: September 2017
First Exam: June 2018Support your students with this accessible and authoritative introductory textbook for the English Legal System – from the author and publisher you trust.
Written by Jacqueline Martin, who has helped hundreds of thousands pass their exams and enjoy their studies, The English Legal System, 8th edition ensures that students have a comprehensive understanding of this area of the Law. It maintains a balance between deep insight and easy reading so students can reach their highest potential.
The text supports a range Law courses, including OCR and WJEC A Level, ILEX, Access to HE, paralegal, international foundation programme, BTEC in Applied Law, law courses for non-law students in business, accountancy and public services plus Foundation Degree and LLB programmes.
– Use diagrams, illustrations, key facts charts and activities to clarify difficult concepts and help students remember the key information
– Support understanding and revision with key terms, a glossary for quick reference and examination advice
– Hold your students’ attention with interesting and informative cases and explanations of the law
– Encourage students to question the logic and practicality of the law in England and Wales
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£30.40 -
English Legal System: 2016/17 Edition
Used by thousands of students each year, this best-selling title is your definitive guide to all aspects of the English Legal System. Ideally suited for use on LLB or GDL programmes, its unrivalled coverage combined with the authors’ trademark clarity of writing ensures you have the best possible foundation for your study.
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£3.10 -
Entity SEO: Moving from Strings to Things
Entity SEO: You need this book.
Entity SEO is the new approach to Search Engine Optimization. It has proved very effective in helping modern search engines better understand, index and return your content. The approach is misunderstood by many “old school” SEOs who still rely on keyword optimization instead of topic optimization to get content ranked.This book breaks down the mystique and presents Entity SEO and Semantic Search ideas in an easy to digest format.
About the Author
Entity SEO is written by renowned SEO Speaker and long time friend to the search industry, Dixon Jones.Kelvin Newman od Brighton SEO said: “Dixon’s been a leading light of the SEO industry for as long as I can remember, so whenever he puts something new out you know you need to pay attention!”
Dixon Jones was Born in England in 1964. He is a well-known, respected and awardwinning member of the Internet Marketing community with 20 years of experience in search marketing and 25 years of business innovation. An expert in Information Retrieval manipulation, specifically in Big Data environments. A pioneer of the Freemium SAAS subscription business model. A family man with two children. Dixon now lives in Bedfordshire, England. Dixon started in Search Engine Optimization in 1999 when he cofounded the agency Receptional with his then partner, Dr David LO Smith, who sadly passed away in 2021. He then went on to help build the specialist search engine: Majestic into a Queens Award-winning technology. He is currently the CEO and co-founder of Inlinks.net.
Qualifications • FRSA (Fellow of the Royal Society of Arts). Not so much qualification as a movement of people trying to make the world more equitable. • MBA From Aston University Business School with a specialism in Strategy • BA(Hons.) From Brunel University in Maths and Management Studies.
What’s in This Book
Contents:- THE KNOWLEDGE GRAPH EXPLAINED
- THE EVOLUTION OF SEMANTIC SEARCH
- GOOGLE’S ENTITY SEARCH TOOL
- SEMANTIC SEO STRATEGIES
- EARNING A WIKIPEDIA LISTING
- HOW TO BE AN ENTITY WITHOUT A WIKIPEDIA ENTRY
- ALIGN YOUR ONLINE PRESENCE WITH YOUR NICHE
- CREATING DIGITAL ASSETS
- HOW TO ADD STRUCTURED MARK-UP TO YOUR CONTENT
- HOW TO BUILD INTERNAL LINKS FOR SEO
- BUILDING AND VIEWING YOUR INTERNAL LINK GRAPH
- INTERNAL LINKS GUIDE
- SEARCH ENGINE UNDERSTANDING
- RAPPING IT ALL UP
Why Buy This Book?
This book takes the ideas already expressed online by the author and puts them in one printed place. You can find much of the content online, but buying the book will also make the author very happy.Read more
£10.30 -
Entrepreneurial Finance: Venture Capital, Deal Structure & Valuation, Second Edition
Entrepreneurial Finance: Venture Capital, Deal Structure & Valuation, Second Edition illustrates how the theory and methods of finance and economics can be used to guide strategic decision-making. This text prepares readers for a variety of situations that confront stakeholders in the rapidly evolving fields of entrepreneurial finance and venture capital, outlining ways to think from the investor’s and entrepreneur’s perspectives. Readers will find a unique and direct focus on value creation as the objective of each strategic and financial choice. The authors specifically address the influences of risk and uncertainty on new venture success and investment performance, devoting substantial attention to methods of financial modeling and contract design. Finally, they provide a comprehensive survey of approaches to new venture valuation, with an emphasis on applications.
The second edition is thoroughly revised to reflect new data, research, and changes in practice in this fast-moving field. It has an increased focus on venture capital, while maintaining its hallmark coverage of the financial aspects of entrepreneurship. Updates throughout address technological changes that have the potential to dramatically change the landscape for finance, such as recent innovations in contracting for early-stage ventures, artificial intelligence and machine learning, and Internet connectivity. Lastly, the book offers a companion website with a useful suite of resources for students and instructors alike, including spreadsheets, templates, simulation applications, and interactive cases and tutorials.
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£68.40 -
Equity and Trusts Concentrate: Law Revision and Study Guide
Equity & Trusts Concentrate is written and designed to help you succeed. Written by experts and covering all key topics, Concentrate guides go above and beyond, not only consolidating your learning but focusing your revision and maximising your exam performance. Each guide includes revision tips, advice on how to achieve extra marks, and a thorough and focused breakdown of the key topics and cases.Revision guides you can rely on: trusted by lecturers, loved by students…
“I am hugely impressed by this little textbook on the substance: it does a better and clearer job at explaining key issues than many of the core texts.” – Dr Eleni Frantziou, Associate Professor in Public Law & Human Rights, Durham University
“The Concentrate books are my favourite revision guides as the quality of the information is always more comprehensive than others.” Carly Hatchard, law student, University of Bolton
“This revision guide is excellent would certainly recommend it as a revision aid” – Claudia Carr, Principal Lecturer, Hertfordshire Law School, University of Hertfordshire
“The Concentrate structure is extremely good, it makes it so much easier to revise … no key information is left out, it’s a great series.” Emma Wainwright, law student, Oxford Brookes University
“A really good overview of the key themes, tensions, and debates encourages students to go that bit further to increase their chances of scoring better in the assessment.” – Professor Nicola Glover-Thomas, Professor of Law, University of Manchester
“I have always used OUP revision and Q&A books and genuinely believe they have helped me get better grades” – Anthony Poole, law student, Swansea University
Undoubtedly a good resource would certainly recommend it as additional material for modules assessed by examination.” – Dr Ben Stanford, School of Law, Liverpool John Moores University
“The detail in this revision textbook is phenomenal and is just what is needed to push your exam preparation to the next level” – Stephanie Lomas, law student, University of Central Lancashire
Take it online: The 8th edition is available in paperback, or e-book and is supported by extensive online resources to take your learning further. Visit www.oup.com/lawrevision/ for expert revision and study advice, self-test questions and answers, flashcard key cases and glossary and outline answers to questions from the book.
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£12.30 -
Essential Food Safety Management 2024: Kitchen Safety Recording Sheets Page A Day Dated Diary (Culina Salus Food Safety Management Books)
Page a Day Diary from January 2024 to December 2024. For your food business, kitchen, food truck, anywhere food is produced for the public.
Celebrating our 10 year anniversary!. Launched in 2014
Includes:
Staff Training Records
Food Temperature Recording Sheets
Fridge,Freezer,Chiller Temperature Recording Sheets
Opening,Closing Checks
Cleaning Schedules
Staff Training Records
Food Allergy Recording Section.
Plus much more.Read more
£28.50 -
Essentials of Marketing
Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.
The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual.
Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence.
Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.
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£4.70Essentials of Marketing
£4.70 -
Essentials of Marketing: Theory and Practice for a Marketing Career
This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership, using real-life case studies and examples designed to engage today’s technologically savvy and internationally oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant, marketing manager, and marketing director within regional markets, applying the knowledge that they have learned in each chapter into modern, realistic contexts, which simulate a marketing career. Key features to aid learning and comprehension include case studies, chapter objectives and summaries, key learning points, and key questions. With a uniquely accessible and applied approach, Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing, marketing management, and principles of marketing modules. Digital learning resources include a comprehensive instructor’s manual to guide interaction with the applied case study, PowerPoint slides, and a test bank.
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£39.90£44.60 -
Essentials of Services Marketing, Global Edition: Wirtz Essentials of Services Marketing, Global Edition 3
Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
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£31.00£63.60 -
Ethics in Marketing: International cases and perspectives
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing’s domain.
Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.
This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
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£39.00
