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Nobody’s Perfect: Bill Bernbach and the Golden Age of Advertising
The real life “Mad Men” era story of the most influential advertising agency of the 20th century, and of its legendary founder, Bill Bernbach, told by the then public relations director of Doyle
Dane Bernbach.Read more
£7.10 -
Accounting: A Very Short Introduction (Very Short Introductions)
If you read the ‘business pages’ of a newspaper or if you listen to the financial news on the television or radio, you will often hear terms such as ‘liability’, ‘balance sheet’ or ‘earnings’. These terms turn up in non-financial contexts as well: ‘he was more of a liability than an asset’. If you invest in shares, have a building society account, or sit on a committee of the property company which owns your apartment block, you will receive financial statements every year. If you are a manager in a company, a hospital or a school, you will see accounting information often.This Very Short Introduction provides a guide to understanding and using accounting information. Christopher Nobes explains the main areas of accounting work, from bookkeeping and financial reporting to auditing and management accounting.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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£7.10£8.50 -
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand – or million – customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ‘hack’ their company’s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
Silicon Valley has realized that growth hacking – not television commercials and billboards – is the successful start-up’s secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
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£7.20£8.50 -
How To Learn Xero Accounting Software Quickly!
How to learn Xero accounting software quicklyAre you looking for a comprehensive, beginner friendly (non-techie) guide how to use Xero and resolve any problems or challenges you may experience while using this platform? If you’ve answered YES, keep reading this short guide book…“How to learn Xero accounting software quickly” provides you with all the information you need to set up your own Xero account from scratch.Xero is fast emerging software as the leader of online accounting softwares around the world.Who is this for?•Anybody wanting to learn Xero accounting software – you can go from beginner to knowing your way around in just a day•Small business owners wanting to do their own accounts in Xero•Bookkeepers who want to quickly become familiar with XeroThroughout the book I share with you my expert knowledge having used Xero for over 7 years. I also give you advice on how you can improve Xero in your business.In order to become an accountant, bookkeeping is critically important to the short- and long-term health of your company. This book simplifies the process and saves your time, and it helps you leverage every feature, the Xero has to offer.We then cover the following sections which every business will benefit from knowing about:•Sales – designing, creating, sending, copying, amending, deleting•Purchases – entering, coding, attaching backup, copying, amending, deleting•Quotes – setting up, creating, sending, accepting, converting to sales invoices•Purchase Orders – creating, sending, converting to purchase invoices•Banking – setting up, linking, reconciling, importing, checking•Reporting – reviewing, printing, downloadingIn the book we show you step by step how everything is done in Xero. After introducing to Xero you, you will then be shown how to setup your Xero account properly before getting started.This guide book contains the newest features, including updates on generating reports, working with fixed assets and managing contacts, sales and payables so you can optimize your system to help your business thrive.The next sections are then more specialized and explained well:•VAT – setting up, understanding, preparing and checking a VAT return•Fixed Assets – setting up, tracking, depreciation•Payroll – setting up, adding employees, pay runs, reporting and filingIn this book all the features have been discussed concisely and effectively with a good sequencing to improve the user experience.And we finish off by reviewing what you have learned and what you should do next.Read more
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What They Don’t Teach You At Harvard Business School
Mark McCormack, dubbed ‘the most powerful man in sport’, founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.
Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don’t Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.
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£7.30£10.40 -
Money: Know More, Make More, Give More: Learn how to make more money and transform your life
Do you want to get to the stage – soon – where you are truly financially independent, able to use your money in the way you’d like, and be completely confident in your ability to take care of yourself and your family?
That is a universal desire, but many of us regard wealth and financial independence as a goal which we’ll likely never achieve – there are just too many bills that need paying and there is a widespread belief that the money game is rigged. Even people who win the lottery or inherit money often seem to wind up losing it. The evidence suggests you can’t win a game that you don’t understand – even if you start out winning – because you never understood the game in the first place.
So how can you win with money? How can you create independent wealth and hold on to it? This inspiring book by self-made multi-millionaire Rob Moore explains the rules of the game, shares simple tricks for managing money better, details how to create a plan for an ambitious future, and shows you the very best way to become a millionaire – to think and behave like one!
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£7.30£10.40 -
Done Deal: An Insider’s Guide to Football Contracts, Multi-Million Pound Transfers and Premier League Big Business
‘If you want to know and understand how football really works, this is the book for you.’ Guillem Balagué
‘A myth-busting and hugely entertaining look at the ever more complex machinations of the beautiful game. Essential.’ Raphael Honigstein
‘A must-read for football fans.’ Freddie Ljungberg
Insightful, enlightening and thought-provoking, leading Premier League lawyer Daniel Geey lifts the lid on the inner workings of modern football.
What really happens inside a club on transfer deadline day? Are football agents overpaid? Which club put a clause forbidding space travel into a midfielder’s contract? And which team’s players can never wear red boots?
Whether it is a manager being sacked, a star player transfer, billion-pound television rights negotiations or a controversial club takeover, leading football lawyer Daniel Geey has all the insight. With an accessible and thoughtful perspective, and featuring expert contributions, Done Deal explores the issues that shape the modern game, providing football fans with a fresh and authoritative look at all off-field football matters.
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The Soul Of A Deal: Making Deals in the Digital Age
Learn the skills to close your most important business deals. In this book Richard Wolpert shares the details of the deals he has completed with industry titans including Steve Jobs. Bill Gates, and many others. Richard also shares how he has been able to achieve such great success in deal making in his more than 30 year career that started out on the original software team for Macintosh at Apple. In addition, get the wisdom and insight of 22 other very successful business leaders and their secrets for closing deals including J.J.Abrams, Deepak Chopra, Peter Guber, Reid Hoffman, Penn Jillette and many others from fields as diverse as doing business with technology companies, in entertainment, with Africa, to deal making in war torn Iraq and Afghanistan. Whether you are in business school, have a job in business development, or just want insight into how deals really get done, this book is a must!Read more
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Viral Marketing: Guide to Successfully Creating a Buzz Around Your Online Brand, Acquiring Social Media Audience and Bringing in the Profits
★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★Content is the cornerstone of effective viral marketing, there’s no way around that. If you wish to draw in a bunch of traffic from various places while you are still young, then viral content is the way to go.
However, the majority of people who have a go at viral marketing don’t really have a clue about how to make things happen and they overlook the fact that niche networks already exist.
Fortunately for you, you don’t need to waste your time because this book will provide you with the essence of viral marketing so that you can know which kind of content goes viral each and every day.
In this book, you can expect to learn:
•The reason why content goes viral
•What it takes for viral marketing to be successful
•How to draw in a bunch of sources from all around the web
•How to make the most out of your viral marketing while doing less work
•And a lot more…
Anyone can achieve some kind of viral outcome on the internet as long as the right knowledge is used, and that is what this book is all about. Doing something of a viral nature is a worthwhile life goal for anyone to accomplish at least once.
If you’re ready to discover a shortcut which can allow you to gain followers much more quickly, then scrolling over to the buy button and clicking it the first step towards that.
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My Revision Notes: Cambridge National Level 1/2 Enterprise and Marketing
Target success in Cambridge National Level 1/2 Enterprise and Marketing with this proven formula for effective, structured revision. Key content coverage is combined with exam-style tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge.
With My Revision Notes, every student can:
– plan and manage a successful revision programme using the topic-by-topic planner
– consolidate subject knowledge by working through clear and focused content coverage
– test understanding and identify areas for improvement with regular ‘Now Test Yourself’ tasks and answers
– improve exam technique through practice questions, expert tips and examples of typical mistakes to avoid
– get exam ready with extra quick quizzes and answers to the practice questions available online.Read more
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Honest SEO: Demystifying the Google Algorithm To Help You Get More Traffic and Revenue
Amazon Bestseller in Search Engine Optimization, Strategy & Competition, and Web Marketing
Nonfiction Book Awards Gold Medal
SEO is confusing—but it doesn’t have to be
With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe.
That’s where Honest SEO, a book that’s been over 20 years in the making, comes in. Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO.
And you don’t have to know how to code or have a computer science degree to read and understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
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ETSY SEO MASTERCLASS 2023: Kick Start Your Etsy Shop: How to Build a Successful Handmade Business
Do you have a product or a business idea and are you looking for a cost-efficient way to organically rank your Etsy shop and drive the right traffic? You’ve come to the right place!Hello, I’m Kato, an ecommerce Coach and entrepreneur, a full-time six-figure Etsy and Shopify Seller, and I’m here to teach you all about Etsy and the latest Search Engine Optimization (SEO) updates that rolled out in 2023.
I have been successfully selling on Etsy for about five years now, and this platform has opened numerous doors for my business. Thanks to Etsy, I was able to turn my hobby into a full-time job within just six months of opening my Etsy Shop and listing my first product. It has been an overwhelming and amazing experience that has completely transformed my life for the better in ways I could have never imagined. Currently, our shop ranks in the top 1.6% of the most successful shops on Etsy. We produce and ship our leather goods worldwide and have accumulated thousands of 5-star reviews, loyal customers, and a couple of best-selling listings. Today, Etsy is one of the primary selling channels for our business, along with other platforms such as Shopify and Amazon.
I know how busy you must be, running your own business, handling multiple tasks at once and that’s why in this book I won’t bore you with general topics. Throughout this book, I’ll be your personal guide to navigating the overwhelming experience of selling on Etsy. We’ll discuss what exactly works on this platform and how to make your shop stand out among the others.
This book is for anyone who creates amazing products and is planning to expand their business or for those who already have an Etsy shop and want to further optimize and grow it.
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Social Media Planner: Social Media Planner and Tracker for Influencers and Social Media Managers – Gift for Influencers – 6 Month Undated Social Media Planner.
Are you looking for the perfect planner for growing, tracking, and creating for your social media networks? This 8.5 x 11 inch 6-month undated social media planner is the perfect place to keep track of your progress, plan content, and stay organized! Makes the perfect gift for influencers, social media managers, and small business owners! ????✏Why you will love our 6-month Ultimate Social Media Planner:
- Over 165 pages of useful tools, information, planner space, tracking, and more!
- Stay inspired with our helpful content idea tool sheet.
- Track followers for 6 months on our useful follower tracking sheet.
- Have more than enough space to write on these large 8.5 x 11-inch pages!
- Printed front and back to provide you with more months of planning space!
- Well designed matte printed cover, stylish notebook
- 8.5 x 11-inch sized notebook is ideal for planning content and notes.
- Track multiple platforms (YouTube, TikTok, Instagram, Twitter, Pinterest, Facebook, and Space for More!)
- Pages for monthly, weekly, and daily planning!
- Hashtag research page to store your top-performing hashtags
- 60 content planning pages for planning and premiering top content for your socials!
- Designed by a professional social media manager for optimal use and growth!
- Hand designed by the publisher – you won’t find this interior anywhere else!
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IT’S THE LAW!: The Little Book of Bizarre, Strange, Unusual, and Weird Laws from Around the World
First published in 2022 ‘IT’S THE LAW! The Little Book of Bizarre, Strange, Unusual, and Weird Laws from Around the World’ contains 458 unique entries from 66 countries. When travelling carry this little book wherever you go to help reduce the chances of being culturally insensitive, causing personal embarrassment, annoying the local population, being arrested, or even to avoid being fined or imprisoned. It is also perfect for using some of the entries as conversation starters, or for intriguing questions in a trivia quiz… such as: Where are you forbidden from dying? Where are UFO’s banned from landing? Where is it illegal not to flush the toilet? Where is it the law that you must walk your dog at least three times a day? Where can you be jailed for three months for picking cloudberries? Where is it illegal to wear ‘noisy footwear’? In which city are you legally required to smile at all times? You will find the answers to these intriguing questions, and many more Bizarre, Strange, Unusual, and Weird Laws inside this amazing little book.Read more
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Go Do Deals: The Entrepreneur’s Guide to Buying & Selling Businesses
Go Do Deals provides entrepreneurs with a practical method to source and buy companies without having capital and without borrowing lots of money.For those who are ready to take the next step on the entrepreneurial ladder and make the shift from customer to shareholder value creation, Go Do Deals shows them how to:
- Bypass the brokers and find businesses that are NOT for sale
- Find, approach, and have positive conversations with potential sellers
- Structure deals so that they do not need to contribute cash upfront
- Choose the right deals and avoid buying themselves a job
- Know the best time to exit or sell their business
Buying a company can double one’s business in an afternoon, free them from the treadmill of staff and customers, and avoid the blood, sweat, and years of start-up pain. It’s time to Go Do Deals.
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Fundamentals of Advertising for New Biz/Newbies: Confused about growth and Advertising? Start by learning the basic principles, processes and more. Then things will click. Get…
Why Advertise? To grow your business.
But when it comes down to growth, everyone seems to have the answers. Except you.
There are courses on Digital Marketing, Social Media Advertising, how to buy Ads, how to get leads, how to convert leads. Great, you need to know them, eventually.
For now, you have questions no one talks about. How to sell your product/service? Who do I sell to? What do I say? For how long? Do I repeat myself? Is planning involved? Do I do it all? Can I do it all? Where to start? How does it all connect?
You’re confused. It’s only natural when jumping into something new without knowing the basics.
Things will click once you pick up this book and learn Advertising’s basic principles, processes, terms and costs.
It’s a quick, easy read, full of perspectives and answers. For your growing needs.
Ideal for start-ups and those starting out.
Author
EURO, JWT, Saatchi & Saatchi, O&M, Draft FCB, Y&R, just to name a few. Including stints as a lecturer, trainer, consultant and Ad Agency owner.From back in the day till today, last week to be precise.
M. R. Rosl is an unrepentant Ad Man. As a Copywriter, he saw it all and done it all for over 70 global clients. He has worked and lived in the US, MY, SG, HK and UK. He has packed 23 years of Advertising know-how into this book. His pain is your gain.
He resides in London. With his beloved wife, Liverpool and pint.
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Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life
With over 2.5 million copies sold worldwide, Who Moved My Cheese? is a simple parable that reveals profound truths
It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life, for example a good job, a loving relationship, money or possessions, health or spiritual peace of mind. The maze is where you look for what you want, perhaps the organisation you work in, or the family or community you live in. The problem is that the cheese keeps moving.
In the story, the characters are faced with unexpected change in their search for the cheese. One of them eventually deals with change successfully and writes what he has learned on the maze walls for you to discover. You’ll learn how to anticipate, adapt to and enjoy change and be ready to change quickly whenever you need to.
Discover the secret of the writing on the wall for yourself and enjoy less stress and more success in your work and life. Written for all ages, this story takes less than an hour to read, but its unique insights will last a lifetime.
Spencer Johnson, MD, is one of the world’s leading authors of inspirational writing. He has written many New York Times bestsellers, including the worldwide phenomenon Who Moved My Cheese? and, with Kenneth Blanchard, The One Minute Manager. His works have become cultural touchstones and are available in 40 languages.
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£7.57£8.99 -
Teaching WalkThrus 3: Five-step guides to instructional coaching
Following the break-out success of Teaching WalkThrus Volume 1 (2020) and Volume 2 (2021), Tom Sherrington and Oliver Caviglioli present the third instalment of their five-step instructional coaching techniques. Volume 3 features 50 more essential teaching methods in the authors’ concise and accessible format, covering all the key areas of teaching: behaviour and relationships; curriculum planning; explaining and modelling; questioning and feedback; practice and retrieval; and Mode B teaching. Tom and Oliver have teamed up with a stellar supporting cast of educators to present the new WalkThrus, with contributions from: Adam Boxer, Alison Wilcox, Andy Buck, Andy Tharby, Ayellet McDonnell, Bennie Kara, Blake Harvard, Christopher Such, David Goodwin, Efrat Furst, Emma Slade, Emma Turner, Eva Hartell, Harry Fletcher-Wood, Josh Goodrich, Kat Howard, Leila MacTavish, Mary Myatt, Peps Mccrea, Richard Kennett, Shaun Allison, Sonia Thompson, and Tom Needham. Each technique is concisely explained and beautifully illustrated in five steps, to make sense of complex ideas and support student learning. The WalkThrus books are supported by an online PD toolkit, which is now used by 2,000 organisations in 35 countries.Read more
£7.60£13.30 -
The Art Of Constructing A Second Brain: Dive Into The Proverbial Pool Of Knowledge Management To Better Sort Tedious Information, Manage Your Time, And … Learning And…
You don’t need to pay for a personal assistant. We can help you build one.
We’ve all been there: constantly reminding ourselves not to forget our wallet and keys.
When it’s time to head out, our brain seems to remember everything except those.
But let’s not jump to conclusions and put all the blame on our cognitive abilities.
After all, there’s only so much our brain can remember at a given time.
In fact, according to American psychologist George Armitage Miller’s The Magical Number Seven, Plus or Minus Two, short-term memory lasts about 15-30 seconds.
And short-term memory can only hold seven pieces of information.
In times like these, we all wish we could afford a personal assistant to remember all the minute details of our day-to-day endeavors.
What if we told you that you could build your very own personal assistant, intricately designed just for you, at a low cost?
This book is an all-encompassing self-help guide that helps you get there by laying out all the nitty-gritty of building a second brain—an efficient and effective knowledge management system.
According to the Technology Services Industry Association, over 70% of companies predict a 20% increase in productivity as a result of effective knowledge management.
That’s not to say that knowledge management is only suitable for big corporations.
Truth be told, if you’ve been creating a checklist on your phone’s inbuilt notes app or a sticky note on your fridge, you already have a knowledge management system in place.
We’re here to show you how you can utilize tools already at your disposal to refine your approach to knowledge management into a brilliantly polished gem.
Here’s a glimpse of what you’ll discover inside the book:
- Google’s simple yet effective goal-setting methodology (that you can apply to your personal life!)
- How to use gaming elements to turn your plans into epic adventures (reaching your goals doesn’t need to be boring)
- How Netflix uses its intricate knowledge management system to keep you satisfied (AND save the company about $1 billion a year!)
- Four free and easy-to-use note-taking apps to elevate your knowledge management system (you can use any or all based on your needs)
- How to keep a knowledge management system alive without killing off traditional physical sources of information in the digital age
- The one extremely common thing that can lead to increased unhappiness, a negative work environment, and decreased productivity and creativity
- A brilliant CODE for effective and efficient note-taking and organization
- Why you shouldn’t create a rigid knowledge management system—employ a mix of these six flexible elements instead
…and much, much more!
We’ve come across numerous books on knowledge management that teach the power of organization. But much to our surprise, they are filled with tenuous technical jargon and rigid systems.
While other books lack certain credibility, focus, and organization, this book makes up for all of it—tenfold.
It doesn’t simply present you with a rigid system to follow mindlessly; this book presents a myriad of possible solutions for readers from all walks of life.
Whether you’re a teacher, student, CEO, remote employee, parent, or homemaker, this interactive book will help you create a system designed for your specific needs.
Craft your cognitive powerhouse and unlock the path to greater productivity and success. Scroll up and hit the “Add to Cart” button now!
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The Basics of Starting a Business: Proper Planning Prevents P!ss Poor Performance
Embark on Your Entrepreneurial Journey with “The Basics of Starting a Business” – Your Ultimate Guide on How to Start a Business Successfully
Are you ready to transform your entrepreneurial dream into reality? Whether you aspire to escape the 9-5 grind, pursue a life of freedom, or have other motivations for becoming a business owner, “The Basics of Starting a Business” is your essential guide on how to start a business, navigating the exciting yet challenging path of entrepreneurship. Perfect for aspiring small business owners, online entrepreneurs, and startup enthusiasts, this book is your first step towards business success.
Why Choose “The Basics of Starting a Business”?
- Comprehensive Startup Guide: Learn how to start a business with our step-by-step approach. From crafting a winning business plan to mastering the art of branding and marketing, this book covers all aspects of starting a business. Understand financial planning, legal requirements, government regulations, and effective capital sourcing strategies.
- Discover Your Niche: Explore the pros and cons of popular business ideas and find your unique niche in the market. Understand competitor analysis and market research to carve out your space in the competitive business landscape.
- Empowering Mindset: Cultivate the right entrepreneurial mindset. This book guides you through the importance of passion and resilience in overcoming challenges and turning obstacles into opportunities.
- Practical Insights & Strategies: Get practical advice on handling accounting, understanding legal necessities, and implementing savvy branding and marketing tactics to stand out.
- User-Friendly & Relatable: Written in an easy-to-understand, friendly tone, our guide is relatable and free from jargon, making the process of how to start a business accessible to everyone.
- For All Types of Entrepreneurs: Whether you’re planning to open a brick-and-mortar store, become an online business guru, or embark on a different entrepreneurial venture, this book is for you.
What Will You Learn?
- Finding and nurturing your passion for sustained motivation
- Developing the right entrepreneurial mindset for success
- Identifying and capitalizing on lucrative business opportunities
- Financial planning made simple
- Creating an impactful business plan
- Sourcing capital effectively
- Navigating government, accounting, and legal aspects with ease
- Branding and marketing strategies to differentiate your business
- The value of seeking help and mentorship
Take Action Now
Don’t let the ‘what ifs’ hold you back. Turn your business idea into a profitable reality with “The Basics of Starting a Business.” This book is not just a guide on how to start a business; it’s your partner in your entrepreneurial journey, providing the guidance, support, and inspiration you need to succeed. Remember, starting a business is within your reach – let this book show you how!
Your Successful Business Journey Awaits – Grab Your Copy of “The Basics of Starting a Business” Today!
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AQA A-Level Business Workbook 1
Support and encourage students in their study of AQA A-level Business with these revised and restructured write-in Workbooks.
These new edition Workbooks have been fully updated for 2020 and focused to help students practise their skills and improve their subject knowledge both inside and outside the classroom.
– Develop and consolidate understanding using practice questions and worked examples targeting each Assessment Objective
– Build key skills and practise the different question types
– Support assessment preparation using exam-style questions on every topic
– Use flexibly alongside your existing textbooks and schemes of work as homework, classwork and for intervention
– Answers provided onlineRead more
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Starting An Online Business From Zero: A Proven Guide To Break Free From 9-5, Surf The Digital Wave And Win Customer Trust
Say goodbye to the soul-sucking 9-5 grind… and say hello to being your own boss for the rest of your life.
Are you done with taking orders from someone who’s less competent than you?
Feel like you’re wasting your life away making somebody else rich?
Hate the thought of having your livelihood taken away from you at any moment?
Nobody likes being told what to do. Especially not by superiors who don’t know that much more than you.
But in spite of the frustration of working under someone who does none of the work yet takes all of the credit… in spite of the countless hours spent waiting for 5 pm to roll around…
You continue to shackle yourself to your job.
Instead of leaving behind your 40-hour work weeks… you’re stuck trading your time and freedom away for a fraction of what you’re worth… doing a mind-numbing job for a company you don’t really care about.
Until one day, the same company decides your role is “redundant.”
And all of a sudden, you’re left without an income. No job. No lifeline.
Now, this is where most people would fall back into the rat race.
But chances are, you’re not most people.
Because if you’re reading this now, you’ve probably been dying for a reason to strike out on your own. To build out that side hustle that you’ve been too busy to grow. To turn that business idea you’ve been dreaming about into a full-time money-making reality.
The good news is you don’t have to wait for the “right time” to get started. And if you play your cards right… you can be the one who decides when you’re ready to finally escape the 9-5 life once and for all.
In this book, you will discover:
- The top 12 digital business trends to watch – these will completely change the world of online marketing within the next decade
- A simple 8-point method for finding profitable niche markets for free
- Google’s “secret weapon” for finding high-value SEO keywords – don’t spend a single cent on keyword research tools until you’ve tried this
- 7 of the most effective pricing strategies for online businesses
- How to create a persuasive online business marketing plan in 6 easy steps
- The 12 types of “brand personalities” – which of these best suits your business?
- How to come up with a unique advantage for your business that sets you apart from the competition
- The 5 essential elements of a winning brand strategy – how to build a brand that wins the trust of your customers and makes repeat purchases a no-brainer
- 9 proven digital marketing tactics you can use to capture new customers across the Internet
- 5 inspiring stories of entrepreneurs who found success against all odds
And much more!
Forget all the people who’ve told you to be “realistic” with your life. All those so-called friends who’ve always underestimated what you know you’re truly capable of. All the spectators on the sidelines who are just itching to tell you “I told you so.” You don’t need them.
What you do need is a companion that will be there for you every step of the way along your entrepreneurial journey, no matter how rocky things get… A guide that will show you how to build a profitable online business completely from scratch.
So even if you’ve never tried starting your own venture before… by the end of this book, you’ll have all the key ingredients you need to create the life of ultimate freedom you’ve always wanted.
If you’re ready to stop relying on an employer to make you rich and start living life on your terms, then scroll up and click the “Add to Cart” button right now.
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The Finance Curse: How global finance is making us all poorer
This is a book that none of us can afford to ignore – an agenda-setting, campaigning investigation that shows how global finance works for the few and not the many.
** A Financial Times Book of the Year **
‘Essential reading’ YANIS VAROUFAKISWe need finance – but when finance grows too big it becomes a curse.
The City of London is the single biggest drain on our resources, sucking talent out of every sphere, siphoning wealth and hoovering up government time. Yet to be ‘competitive’, we’re told we must turn a blind eye to money laundering and appease big business with tax cuts.
Tracing the curse back through economic history, Nicholas Shaxson uncovers how we got to this point. Moving from offshore tax havens to the bizarre industry of wealth management, he tells the explosive story of how finance established a stranglehold on society – and reveals how we can begin to break free.
‘A radical, urgent and important manifesto for improving our country’
Oliver Bullough, Observer‘Superbly written… A must-read’
Misha Glenny, author of McMafia‘Hard-hitting, well written and informative’
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Options Trading Crash Course 2 books in 1 Technical Analysis for Beginners + Day Trading Options: Technical Analysis Applied to Options to Earn 5k to month, taking advantage of…
If you are a technical analyst, you know how useful it is to predict the future. Based on a collection of indicators and other technical techniques, technical analysts can see what the market will do by predicting how stocks are likely to move in the future.
When you read this book, you will find some common patterns seen in charts that can help you predict where a stock might go next.
If you apply the buy and sell signals to the options, the leverage effect will guarantee your earnings of up to 5k per month, in a very short time
Are you interested?
Keep reading to know more!Technical analysis is one of the quickest ways for an investor in stocks or futures to make money. Investors must become more educated on this type of investment strategy and use them effectively to their advantage.
There are many different types of trading strategies that an investor can use. One of the most common is technical trading, which involves using indicators to help predict future price movements. This type of strategy aims to use the wealth gained from the sale of a stock or commodity.Technical Analysis for Beginners book covers:
- What Is Technical Analysis
- Basic Concept of Trend
- Recognizing Breakout
- The 4 Types of Indicators You Need to Know
- Continuation Patterns
- Reversal Patterns
- 24 Candlestick Patterns That Every Trader Should Know
- Avoid the Traps
- Trading Psychology
And much more!
Day Trading Options book covers:
- How do options work in trading
- Understanding and managing risk
- Software required before learning
- Platform and tools for option trading
- Fundamental analysis
And much more!
To become successful in technical analysis, you will need some knowledge about the market itself. You should be able to recognize which patterns are likely to persist and which patterns might be short-lived or seasonal. It would be best if you looked at a chart as often as possible so that you can recognize patterns as they appear.
Remember that there is no need to become an expert in technical analysis. The primary purpose is to show where specific patterns can be seen and how they can be used as indicators for future predictions. You can use this information to improve your skills and, as a result, increase your chances for success in technical trading.
What are you waiting for?
Press the “BUY NOW” button to get your copy today!Read more
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For Bright Legal Minds Who Have It All: An Amusing Legal Book (For People Who Have Everything Series)
Do you work with, know, or appreciate lawyers and judges and the hard work they do? Do you want to give them a laugh?Anyone in the legal field will love this book that gives a humorous and praiseworthy look at the legal sector! Filled with unusual lawyer stories, hilarious judicial decisions, little-known legal facts, funny courtroom and law office events, World Records, and much more.
Revealing the lighter side of the legal profession and written by a lawyer, it’s the perfect and unique gift for the Holidays, White Elephant, Secret Santa, stocking stuffer, a birthday, or an enjoyable surprise gift anytime!
Excerpts,
Trial lawyer: “Doctor, how many of your autopsies have you performed on dead people?” Doctor: “All of them. The live ones put up too much of a fight.”A judge in Kentucky was happy to dismiss a case before trial, “Quite frankly, I would have rather jumped naked off of a 12-foot stepladder into a five-gallon bucket of porcupines than have presided over a two-week trial of the dispute herein. A trial, which no doubt, would have made the jury more confused than a hungry baby in a topless bar and made the parties and their attorneys madder than mosquitoes in a mannequin factory.”
Also features fun facts like records for the longest jury trial, the lawyer who won 245 consecutive jury murder cases in a row, the longest existing legal practice, hilarious judicial opinions, super-strange court motions, and much more. It’s the perfect gift for anyone in the legal field!
The most remembered gifts are the ones that make you laugh! He or she will love you for the laughs this amusing book brings! Check it out!
Tags: gifts for lawyers, gifts for legal secretaries, gag gifts for lawyers, #funny legal books,
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Everybody Works In Sales: Here’s What You Need To Know To Achieve Success In Your Career
Everybody Works In Sales… yet most people don’t know how to sellAward-winning executive, Niraj Kapur, has worked in corporate London for 23 years.
From small businesses to a national newspaper to FTSE 100 and FTSE 250 companies, he’s experienced it all and shares his insight, knowledge, big wins and horrible failures.
Containing 27 valuable lessons, plus 17 interviews with experts, Everybody Works In Sales combines unique storytelling and personal development to ensure you have the tools you need to do better in your career.
Niraj has also had several screenplays optioned, sitcoms commissioned, kids’ shows on Channel 5’s Milkshake and CBBC. His movie Naachle London was released in select cinemas across the UK.
To find out more, connect with Niraj at www.everybodyworksinsales.com or https://uk.linkedin.com/in/nkapur
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50 Ways To Promote Your Book: How To Increase Your Visibility And Sales As An Author
You’ve written your book…now what?In today’s busy marketplace authors can struggle to launch and continue to promote their book. It can feel as if your book isn’t good enough, but it could be the best kept secret!
From social media, to creating video, online and offline promotions, we have tried to produce a plethora of promotion ideas so that you can keep talking about – and celebrating – your book. After all it takes a lot to write it in the first place!
We have asked marketing expert and fellow author to write our foreword, and asked some of our favourite published authors to share their expertise too.
Grab this book to help you plan your initial launch, or use this to re-ignite your book’s success.
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Craft Fair Planner: Craft fair checklist, sales log, to do list, order book
This nifty craft fair planner helps you to keep track of your upcoming craft fairs and contains a yearly planner and sections to record details of up to 14 craft fairs. Each section includes:- Organiser contact details
- Craft fair checklist
- To do list
- Sales log
- Contacts/Mailing list
- Orders/Commissions
- Extra note pages
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The Deal Sourcers Toolkit: The Concise Guide To Setting Up A Fully Compliant UK Property Deal Sourcing Business
Welcome to the world of UK property deal sourcing. Linking cash rich, time poor investors with time rich, property educated sourcers sourcing Rent to Rent deals, Buy to Let Deals, Buy Refurbish Refinance Deals, Serviced Accommodation Deals, even Commercial Deals. To become a successful deal sourcer you need property knowledge but also to be compliant with the regulations of this sector. The deal sourcers toolkit breaks down which regulatory bodies a sourcer needs to register with, why you need to register with them and the steps you must take to actually become compliant. Don’t struggle with confusion, fear and overwhelm. Use this concise guide to confidently carry out your risk assessments and produce your own bespoke policy documents.Read more
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AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More
- The Ultimate Artificial Intelligence Primer For Marketers
- AI Marketing Made Simple
- Be Inspired By The Future Of Marketing With AI
Are you ready to empower your marketing with artificial intelligence but need to know where to start? AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More will equip you with the knowledge and tools to lead the charge to transform your marketing with AI.
Complete with AI marketing strategies, this comprehensive marketing artificial intelligence book covers the basics of artificial intelligence and machine learning for businesses. You’ll discover the different AI applications in marketing, learn their benefits, and determine how to identify which AI tools are suitable for your organization.
Written for beginners and experts alike, marketers will master the principles of marketing with artificial intelligence by reading this insightful AI in marketing book. AI-Powered Marketing also recommends market-leading artificial intelligence software solutions to supercharge your social media marketing, email marketing, content marketing, SEO, marketing analytics, and more!
Discover AI tools like chatbots, image generators, and dynamic pricing software that can reduce your workload, create stunning assets, and generate more revenue. You’ll even learn how to get buy-in from stakeholders to deploy these powerful AI tools at your business.
Inside this easy-to-read manual, you will find a step-by-step guide to error-free marketing AI platform deployment. You’ll learn marketing AI deployment best practices and how to recognize and solve common marketing AI deployment issues.
As the definitive AI for business book, AI-Powered Marketing explores how AI functionality frees up marketers’ time and resources, allowing them to focus on higher-level tasks requiring human expertise like crafting compelling marketing strategies, interpreting data insights, and building authentic customer relationships.
In this applied artificial intelligence handbook for business leaders, marketers, and students, you will learn how to:
- Understand the different types of artificial intelligence and machine learning programs
- Get more time to focus on growth strategies like identifying new revenue channels
- Utilize AI to solve the biggest challenges facing your marketing department
- Identify the right AI platform solutions to match your business needs
- Integrate and deploy AI tools in your marketing department workflow
- Gain valuable insights into your market, industry, and customers
- Let AI streamline processes to allow your creativity to soar
- Leverage AI like the top companies in the world
- Develop the skills needed to use AI to its fullest potential now and in the future
By the end of this marketing artificial intelligence textbook, you’ll have all the skills, knowledge, and tools to develop a foundational framework for marketing AI. You’ll be able to take actionable steps to improve the efficiency, creativity, and effectiveness of all your marketing campaigns. You’ll know how to best optimize your AI tools to perform the most common marketing functions successfully. Furthermore, you’ll learn the common marketing AI mistakes and how to avoid them.
AI-Powered Marketing also offers AI marketing case studies from the biggest corporations in the world, sharing what tools they used to become market leaders. The book ends with an overview of the coming market trends that will shape the development of AI over the next decade–keeping you ahead of the curve!
Once you’ve finished reading this marketing AI business book, keep it on your bookshelf to act as a handy reference guide when selecting and deploying AI tools.
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How To Use Google Business Profile For SEO: 2023 Boss Girl Edition
“Unlock the full potential of Google Business Profile and skyrocket your website’s visibility with ‘How to Use Google Business Profile for SEO.’ In the digital age, a solid online presence is crucial for any business to thrive, and with Google Business Profile becoming an indispensable tool, understanding its power is paramount.
In this comprehensive guide, SEO expert Jennifer Martin reveals proven strategies and insider tips to leverage Google Business Profile effectively and boost your search engine rankings. Whether you’re a small business owner, an aspiring entrepreneur, or a seasoned marketer, this book is your ultimate companion to harness the true potential of this invaluable platform.
Inside ‘How to Use Google Business Profile for SEO,’ you’ll find step-by-step instructions on how to set up and optimize your profile, ensuring that it grabs the attention of potential customers. From crafting compelling descriptions, selecting the correct categories to manage reviews, and utilizing Google Posts, you’ll discover the key elements that will make your business stand out.
But this book continues beyond the basics. It delves deeper into advanced SEO techniques, providing invaluable insights on making the most of Google Business Profile’s features. Learn how to enhance your local SEO by leveraging location data, optimizing your website for voice search, and leveraging Google Analytics to track and analyze your profile’s performance.
With ‘How to Use Google Business Profile for SEO’ as your guide, you’ll be equipped to build a solid online presence, attract more customers, and drive targeted Traffic to your website. Packed with real-life examples, case studies, and practical advice, this book gives you the knowledge and tools you need to succeed in the competitive online landscape.
Keep your business from getting lost in the vast ocean of search results. Take control of your online presence and harness the power of Google Business Profile to propel your business to new heights. Whether you’re a local brick-and-mortar store or an e-commerce giant, this book is your ultimate roadmap to success in the digital age.
*** Use Google Business Profile- it’s Completely Free. Take advantage and leverage this Free Google tool to help you rank on Google and Drive more Traffic and business***
How Google Business Profile helps local SEO:
- Increases online visibility for local searches.
- Improves local search rankings on Google.
- Enhances the chances of appearing in the Local Pack.
- Boosts organic search traffic to your website.
- Increases credibility and trust among potential customers.
- Helps customers find your business quickly and easily.
- Provides accurate and up-to-date business information.
- Allows customers to leave reviews and ratings.
- Allows you to publish regular updates and promotions.
- Provides insights into customer engagement and behavior.
- Increases click-through rates (CTRs) for local searches.
- Supports mobile optimization for local mobile searches.
- Builds trust through high-quality customer testimonials.
- Integrates with Google My Business Insights for data analysis.
- Helps to stand out from competitors in local searches.
- Improves local search results on Google Maps.
- Assists in managing multiple locations under one account.
- Supports optimization for voice searches.
- Increases the likelihood of being featured in Google’s “Local Carousel.”
Google Business Profile can significantly impact your local SEO efforts and improve your online visibility to attract more customers.
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Ultimate Guide to Amazon Advertising
“This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice.”
—Steve Fisher, team lead, retail marketing, Lenovo“This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it.”
—Michelle Reed, senior vice president, Perry Ellis InternationalExpand Your Brand Online and Offline with Amazon Advertising
Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.
Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.
You’ll learn how to:
- Determine if Vendor Central or Seller Central is right for your brand
- Capture new customers through Sponsored Product Campaigns
- Apply the five essential elements of a high-quality product detail page
- Establish metrics, evaluate performance against keyword types, and perform competitive analyses
- Add negative keywords that can benefit your advertising campaigns
- Apply Amazon’s secret formula for long-term winning
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Amazon Advertising: An Author’s Guide to Selling More Books – How to Make Your Ads Work
How to turn your Amazon Ads into a well oiled machine that earns you money while you sleep!
I’ll cut to the chase. Amazon Ads work, plain and simple. You just need to understand the system. Here are just some of the things this book will show you…
- Understand Amazon search: This is where most buyers start but it’s not as straightforward as you might think.
- Categories: Learn the importance of categories and how they affect sales.
- Relevancy: Easy to get wrong. Bad news when you do. Learn what it is and why it’s so important.
- Copywriting: Learn the basics of creating better sales copy.
- Sponsored Ads: Understand the difference types of Ads and their limitations.
- Optimisation: Ads don’t always start out perfect. Learn how to interpret the dashboard data and refine your ads over time.
- Reports: Learn how to use reports to filter out the things that aren’t working and improve the things that are.
- What to do if all else fails: I won’t lie, it can happen. If it does, then there will be only a handful of possible causes. I’ll show you how to pinpoint them.
Apparently, a picture is worth a thousand words. That’s handy …
Includes over 100 images and screenshots.
You’ve done the writing. Now it’s time to do the selling. Get started now.
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Scientific Advertising
Scientific Advertising by Claude C. Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
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£7.60Scientific Advertising
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AAT Management Accounting Budgeting: Passcards
Passcards provide all the knowledge required for the Management Accounting: Budgeting unit. Passcards are A6, spiral bound revision aids which students can carry to revise wherever, whenever. Features include: topics presented in the same order as the Course Book, ability to focus on tricky syllabus areas, aid revision by giving clear, visual emphasis to key points, suitable for both paper and computer based exams. Our materials and online equivalents will help ensure you are ready for your assessments and prepared for your career in accounting.Read more
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AAT Financial Accounting: Preparing Financial Statements: Passcards
Our unique Passcards make the best use of your revision time. They summarise key topics in your module to jog your memory when it matters, and are packed with rapid bites of exam-relevant guidance. Revise at a glance and accelerate revision with summaries and visual aids.Read more
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AAT Applied Management Accounting: Passcards
Our unique Passcards make the best use of your revision time. They summarise key topics in your module to jog your memory when it matters, and are packed with rapid bites of exam-relevant guidance. Revise at a glance and accelerate revision with summaries and visual aids.Read more
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Systemic Questions in Action: 101 Systemic Questions & Real-World Examples to Enhance Your Workplace Communication & Problem-Solving Skills. A Must-Have Guide for Managers,…
“The art and science of asking questions is the source of all knowledge.” (Thomas Berger)
Are you seeking a guide on systemic questions to enhance your workplace communication skills?
Are you looking for a way to gain more respect from your colleagues, discipline from your employees, or perhaps convey the value of what you offer to your clients?
Different personalities and communication styles can sometimes lead to conflicting viewpoints and complex interactions. Whether you are a manager, coach, or consultant, one of the main challenges you often encounter in intricate relational dynamics is ensuring that all parties involved are heard and respected.
It becomes crucial, therefore, to learn how to manage conflicts and promote mutual understanding and respect to maintain a positive atmosphere during work interactions.
This is precisely where systemic questioning techniques come into play!
Imagine if conversations that used to drag on for hours now make progress, seemingly insurmountable challenges turn into opportunities, your employees and colleagues are no longer wandering aimlessly but are aligned, motivated, and proactive.
How? Through the power of systemic questions!
Some of the topics you will find within this book include:
- How to manage interpersonal conflicts in your professional and personal life by finding new approaches and effective solutions.
- The 101 best questions: access the top 101 systemic questions that span leadership, problem-solving, questions to promote employee engagement, build trust and accountability, inspire innovation and creativity, and many more.
- Case studies that provide a practical insight into the application of systemic questioning techniques in real situations. Discover how to successfully tackle complex challenges in management and consulting through concrete examples of achieving positive results in professional contexts.
- The importance of a systemic perspective: Learn how to develop more comprehensive and lasting solutions that consider all the interconnections and dynamics at play; this is essential to help you think like a great manager or coach.
- Detailed analysis of successful cases: a fundamental deep dive to fully understand how systemic questions can positively influence the performance of organizations.
- Unlock Your Managerial Potential: discover how systemic questions can enhance your leadership and problem-solving skills, giving you a competitive edge in the field of management and consulting.
- …And much more!
Even if you are new to systemic questions, this comprehensive guide will enable you to improve your communication skills and become an expert problem solver. This book is a valuable resource for managers, consultants, and coaches, as well as anyone looking to succeed in their career and find innovative solutions to problems.
So, what are you waiting for?
Press the “Buy Now” button and start using systemic questions to become indispensable to your company and take your career to the next level!
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Ridiculously Simple Car Selling: How to quickly become the laziest, most-successful automotive sales professional in the world!
This book was written for anyone currently selling or contemplating selling cars. Whether you’re an Old Car Dog or a Green Pea, these ridiculously short chapters are intended to help you sell more vehicles and make more money than you ever thought possible.As a famous quote from Henry Ford tells us, “Whether you think you can, or you think you can’t – you’re right.” This speaks to attitude, and attitude is one of the two key ingredients that separate the top sellers from the bottom dwellers.
The other ingredient is activity. As Steve has said more times than he can count, “Selling cars isn’t hard, it just takes work.” In this case, work speaks to the activities you’ll fill your day with if your goal is to be successful at selling cars.
You’re probably thinking, “Wait a minute! Work? The subtitle of this book is How to quickly become the laziest, most-successful automotive sales professional in the world! You didn’t mention I’d have to work!”Success in anything takes work, but the work we’re referring to is nothing more than completing the right activities, while you more efficiently close more deals for more money. We’ll tackle what it means (and doesn’t mean) to be lazy in the first chapter, though suffice it to say that work doesn’t mean spending any more time at the dealership than you’re spending today.
Good Selling!
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Safety Performance Reimagined: A 4D Approach to Organizational Performance
This book reimagines how safety performance is done. The two authors share case studies and stories from decades of experience working with companies globally to create sustainable safety performance in high-risk operations. It takes a practitioner’s approach to translate academic theory into practical steps that can be used from the boardroom to the frontline.
Safety is ultimately about people. Safety Performance Reimagined identifies the need for a sociotechnical approach and introduces the concept of 4-Dimensional Safety which successfully navigates the complex interplay between people, technology, systems, the structures, and the markets they operate in.
How do leaders and the people conducting operations in complex environments create resilient, safe, and sustainable performance?
The conventional approach fails to equip organizations to handle the complex interplay between people and technology in workplaces. Safety Differently, Safety-II, and HOP have all contributed to answering the “what’s missing” question. They address the Why and the What of the New View of safety, but there is one more piece that needs more exploration—the How.
This book provides proven practical solutions and outlines ‘How’ organizations can achieve sustainable safety performance.Read more
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