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Mastering Vacation Rental Marketing: Lessons learned from over $50 million in direct bookings
Mastering Vacation Rental Marketing: Lessons Learned From $50,000,000 in Direct BookingsWritten by Conrad O’Connell, a seasoned expert with a proven track record in vacation rental marketing, “Mastering Vacation Rental Marketing” is a strategic guide designed for vacation rental managers, hosts, and STR professionals eager to scale their business without becoming overly reliant on Online Travel Agencies (OTAs) like Airbnb, Vrbo, or Booking.com.
Far from a collection of “just” hacks, “Mastering Vacation Rental Marketing” is a meticulously curated guide that illuminates the path toward building a sustainable marketing machine and a potent, unforgettable brand that magnetizes repeat and referral business, even amidst the shifting sands of the industry. Though O’Connell’s strategies have successfully driven well over $50,000,000 in direct bookings, this book isn’t reserved for towering giants in the rental management space. It’s crafted for anyone, regardless of their revenue figures, who’s committed to mastering their marketing and solidifying the future of their business.
Structured into sections inspired by boxing weight classes—Featherweight to Super Heavyweight—this guide accompanies you through every phase of your business journey, offering relevant case studies, actionable tips, and a strategic map to guide you from where you are to where you desire to be. O’Connell refuses to suggest that readers withdraw from OTAs. Instead, he demonstrates how to transform OTA bookings from a crutch to a “nice to have,” amplifying your autonomy and control over your business.
Expect to dive deep into the highest-performing marketing channels—search, social, and email—and to learn how to optimize these channels for enduring performance. O’Connell ensures transparency, revealing almost everything that’s worked in his extensive experience in driving direct bookings.
This book is more than a theoretical exploration: it’s a practical roadmap, each chapter prompting you with questions that assist you in assessing your current position and aligning your strategies for potent marketing and revenue amplification. Whether you’re just stepping into the ring or you’re a seasoned pro, “Mastering Vacation Rental Marketing” is your companion in constructing a robust, self-reliant business that thrives in any landscape.
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Straightforward Guide to Health and Safety Law, A: The Essential Handbook for Businesses Large and Small
A Straightforward Guide To Health And Safety Law, Revised Edition, by Samantha Walker is the first book of its kind targeting small to medium business. This book will prove invaluable as a complete handbook for existing and developing business and will guide managers in those businesses and assist them in ensuring that a comprehensive health and safety strategy is in place. The following areas are covered in detail: Starting a business-what needs to be in place-The enforcing authorities-Employment status and health and safety-Health and safety law-Risk assessment-Good management of health and safety-When things go wrong.Read more
£7.90£9.50 -
Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages
Business Gold (second edition released November 2023) is the first-of-its-kind guide dedicated to unlocking the potential of LinkedIn Company Pages for your business. Ideal for every Company Page Admin, from beginners to seasoned marketers, B2B/B2C/B2G, this book is your roadmap to establishing a formidable online presence for your business on LinkedIn.Why LinkedIn Company Pages?
LinkedIn, the premier professional network, offers more than just networking opportunities. Its Company Pages are an untapped goldmine for businesses looking to elevate their brand, generate leads, attract top talent and outshine competitors. Business Gold meticulously guides you through the importance of LinkedIn Company Pages, showcasing why they are essential in today’s digital marketplace.From Setup to Success
Embark on a journey from setting up your Company Page to employing advanced strategies that integrate seamlessly into your marketing efforts. This book is not just about creating a page; it’s about transforming it into a powerful marketing tool.Gain Awareness, Authority, and Advantage
Learn how to- Develop a deep understanding “Awareness” of the significance of Company Pages.
- Establish your brand’s “Authority” with compelling content and engagement strategies.
- Create a competitive “Advantage” by creating an industry-leading community.
Expert Insights & Practical Tips
Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages gives you insights from leading industry LinkedIn experts Michelle J Raymond and Lynnaire Johnston.Who Should Read This?
Whether you’re a budding entrepreneur, a marketing professional, or a social media manager, if you are a LinkedIn Company Page admin, Business Gold is your essential guide to mastering LinkedIn Company Pages. Transform your LinkedIn presence and give your business the online boost it deserves.Get your copy of Business Gold today and turn LinkedIn page followers into business opportunities!
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£7.90£9.90 -
The Concise Laws of Human Nature
The concise edition of the 2019 WINNER OF THE INTERNATIONAL BUSINESS BOOK AWARD
From the million-copy bestselling author of The 48 Laws of Power
Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all – understanding people’s drives and motivations, even when they are unconscious of them themselves.
We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people’s masks, and how to resist conformity to develop your singular sense of purpose.
Whether at work, in relationships, or in shaping the world around you, The Concise Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defence.
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£7.90£9.50The Concise Laws of Human Nature
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Stolen Focus: Why You Can’t Pay Attention
THE SUNDAY TIMES AND NEW YORK TIMES BESTSELLER
A SPECTATOR AND FINANCIAL TIMES BEST BOOK OF 2022
A WATERSTONES NON-FICTION BOOK OF THE MONTH‘If you read just one book about how the modern world is driving us crazy, read this one’ TELEGRAPH
‘This book is exactly what the world needs right now’ OPRAH WINFREY
‘A beautifully researched and argued exploration of the breakdown of humankind’s ability to pay attention’ STEPHEN FRY
‘A really important book . . . Everyone should read it’ PHILIPPA PERRY—
Is your ability to focus and pay attention in free fall?
You are not alone. The average office worker now focuses on any one task for just three minutes. But it’s not your fault. Your attention didn’t collapse. It has been stolen.
Internationally bestselling author Johann Hari shows twelve deep factors harming our focus. Once we understand them, together, we can take back our minds.
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£7.99£10.99Stolen Focus: Why You Can’t Pay Attention
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Eat That Frog!: Get More Of The Important Things Done Today
There just isn’t enough time for everything on our ‘To Do’ list – and there never will be. Successful people don’t try to do everything. They learn to focus on the most important tasks and make sure they get done.
There’s an old saying that if the first thing you do each morning is to eat a live frog, you’ll have the satisfaction of knowing that it’s probably the worst thing you’ll do all day. Using ‘eat that frog’ as a metaphor for tackling the most challenging task of your day – the one you are most likely to procrastinate on, but also probably the one that can have the greatest positive impact on your life – Eat That Frog! shows you how to zero in on these critical tasks and organize your day. You’ll not only get more done faster, but get the right things done.
Bestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. In this fully revised and updated second edition, he provides brand new information on how to keep technology from dominating your time. He details twenty-one practical and doable steps that will help you stop procrastinating and get more of the important tasks done – today!
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The Balanced Scorecard: Turn your data into a roadmap to success (Management & Marketing)
Turn your data into a roadmap to success ! This book is a practical and accessible guide to understanding and implementing the Balanced Scorecard, providing you with the essential information and saving time. In 50 minutes you will be able to : – Evaluate company performance and management efficiency – Focus on all perspectives of the business at once – Successfully apply the Balanced Scorecard to your business ABOUT 50MINUTES. COM| Management & Marketing 50MINUTES. COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.Read more
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The Dummies Guide to Starting a Business: Step-by-Step Blueprint to Build a Business not a Job| The Creative Business Handbook (The Ultimate Beginners Guide to Starting a…
????The Dummies Guide to Starting a Business! ????????
Are you ready to begin on a thrilling adventure of entrepreneurship? This book is your ultimate companion, taking you through every stage of the exciting and often tough world of establishing your own company.
Discover the secrets of great entrepreneurs, uncover your potential, and transform your passion into a lucrative company. From creating amazing company ideas to building a sound business plan ????, from mastering marketing methods ???? to overcoming financial management, this book has it all! ????
Whether you’re a beginner entrepreneur or a seasoned expert eager to push your firm to new heights, this book is tailor-made for you! ???? With easy-to-understand explanations, concrete advice, and real-life examples, you’ll obtain the knowledge and confidence required to navigate the entrepreneurial environment.
???? But it doesn’t end there! This book goes beyond the fundamentals, going into legal concerns, developing a great brand, harnessing technology, and even preparing for retirement and leaving a lasting legacy. ????
????Join the ranks of outstanding entrepreneurs and leave your impact on the world! This book is your route to success, helping you to overcome problems, grasp opportunities, and develop a profitable company. ????
???? Don’t miss out on this excellent resource! Grab your copy of “The Dummy’s Guide to Starting Your Own Business” now and begin on the thrilling adventure of entrepreneurship! ????????
Remember, the future belongs to those who dare to dream and take action! Start your business adventure now and make your ambitions a reality! ????
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The Braintenance: A scientific guide to creating healthy habits and reaching your goals
In Braintenance, neuroscientist and science communicator Dr Julia Ravey explains how you can take charge of your brain with methods based on science to change habits, achieve your goals and lead the life you want.
Your brain likes to keep you safely in your comfort zone. And that is what holds you back.
We have no trouble imagining the goals we would like to achieve – a healthier lifestyle, passing exams or embarking on a new career – but turning them into reality is far harder. Dr Julia Ravey explains the practical methods that will enable you to transform your life for the better.
By using the latest developments in science and psychology you will learn how to direct your focus, boost belief, beat procrastination – and why you should forget motivation. Using our current understanding about the brain and the way we behave, Ravey has developed techniques that enabled her to pursue her goals – and they will work for you, too.
The more you understand about your thinking, the more control you can have over your life. Change is good. Your brain just needs some convincing.
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Indian Icon: A Cult Called Royal Enfield
More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.Read more
£8.30£19.00Indian Icon: A Cult Called Royal Enfield
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Do Deal: Negotiate better. Find hidden value. Enrich relationships.
**Winner, Short Business Book – Business Book Awards 2023**
We negotiate constantly. In work, and in life. As we try to get the ‘best deal’, it can feel like a tug of war – without the fun. Yet what if the process was more collaborative, and even laid the foundations for a strong future relationship?
In Do Deal, music lawyers Richard Hoare and Andrew Gummer share their refreshing approach to negotiation. Not only has it led to major record deals and enduring creative partnerships, but also a reputation for getting the deal done without leaving both parties bruised and battered. Now, they will help you to:
- Identify your natural negotiating style
- Develop strategies to deal with difficult situations (and people)
- Build trust and negotiate more collaboratively
- Think creatively to enrich deal terms
With case studies from Glastonbury Festival and films such as True Grit, this is an essential read before any negotiation. Soon you’ll be approaching the bargaining table with new skills and greater confidence, regardless of the cards you’re holding. Deal?
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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook’s newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after-10 seconds later, 10 minutes later and in the following days, and weeks.Updates specific to this edition include:
- The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it
- The launch of Facebook’s Marketplace where businesses can sell direct to their community
- The integration of Instagram ads as part of the Facebook platform
- Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic
- High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama’s social media campaign for re-election
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Dream like Vision Board Book: Craft Empowering Vision Boards with Over 500 Images, Quotes, and Words for Your Most Fulfilling Year Yet | Motivating Visuals for All Genders
Unlock the potential to manifest the life you desire in 2024 and beyond with the aid of this book. It’s your key to crafting dynamic, impactful, and visually captivating vision boards. Inside, you’ll discover a wealth of over 500 stunning images and word art pieces that can be effortlessly integrated into your personal vision board.Our clip art selection has been thoughtfully curated and thoughtfully printed on high-quality, single-sided paper to ensure the best experience.
The 2024 Vision Board Clip Art Book serves as your comprehensive toolkit for not only defining your dreams but also strategizing for the year 2024. It empowers you to harness the proven visualization technique of vision boards.
By using this resource, you’ll save valuable time and effort while crafting a vision board that’s not only aesthetically pleasing but also deeply meaningful.
Within these pages, you’ll discover a rich tapestry of ethnic diversity and inspirational content, including striking photographs, captivating graphics, engaging word art, and motivating quotes covering a wide spectrum of life areas:
Health, Finances, Family, Career, Personal Growth, Friendships, Romance, Lifestyle, Aspirations, Travel.
This book serves as your guide to constructing your vision board and taking tangible steps towards realizing the life you’ve always dreamed of.
No more blank or uninspiring boards. All you require is a sizable paper poster or corkboard, a pair of scissors, some glue, and this book to help you set, affirm, and manifest your desires.
IGNITE YOUR PASSIONS:
What vision do you hold for your future? Are you grappling with defining your dreams, or perhaps you’re uncertain about what you truly desire? If any of these questions resonate with you, you’ve landed in the right place.DESIGN YOUR PERFECT YEAR:
This clip art book provides you with the creative tools you need to kickstart your journey toward crafting an inspiring, powerful, and effective vision board. It’s your ticket to set the Law of Attraction in motion and design your perfect year.Read more
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The Business of Coaching: Manual for Coaches, Consultants and Course Creators to Build a Thriving Online Business
Ready to dive into the exciting world of coaching, consulting, or creating your own online courses? Well, you’ve picked the perfect time! The online knowledge industry is booming, and the good news is, it’s not slowing down anytime soon. There are people out there waiting for your unique ideas and insights.
Every day, entrepreneurs just like you are building a life of time and financial freedom pursuing their passions and doing their life’s work. The most dedicated are changing their lives and their families lives by creating generational wealth. Are you ready to change your life?
Kristin Morris, is a Business & Marketing Strategist and seasoned entrepreneur who’s about to be your friendly companion in “The Business of Coaching.” She’s got your back as you embark on the adventure of building a hugely successful online business.
Get ready to brainstorm those brilliant business ideas and set some life-changing goals.
This book will guide you every step of the way, from building your foundational knowledge to mastering the art of marketing. By the time you reach the end, you will be ready to build an offer ecosystem which meets your potential clients at each stage of their customer journey.
Whether you’re a coach, consultant, or course creator dreaming of building an online empire that secures your family’s future, “The Business of Coaching” is your ultimate guide. Don’t let this opportunity pass you by. Grab your copy and start your journey to success today!
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Ace the Technical Pilot Interview
Advance your career with this dynamic tool for acing the technical pilot interview…Let an experienced airline pilot help you succeed on the Technical Pilot Interview. This one-of-a-kind study tool asks the right questions so you’ll know the right answers. Open it and start learning what you need to know in order to get a powerful edge over the competition – at every stage of your piloting career. This unique study guide helps you: get to know material likely to be asked on your interview; practice with almost one thousand exam-style questions – complete with answers; build confidence, skills, and knowledge; and, focus your study on what you need to know.Can you answer these questions? If you were loading an aircraft to obtain maximum range, would you load it with a forward or aft center of gravity? Why does an aircraft climb as high as possible? What does an aircraft descend quicker when it’s lighter? What is a fail operational autopilot/landing system? What is an assumed/flexible temperature? Open this study guide for: answers to almost 1000 questions you may be asked during the technical interview; more than 50 illustrations to clarify key essential points; comprehensive coverage ranging from light aircraft to heavy jet operations; a convenient quick-find, cross-referenced presentation; and, material that has global application.Read more
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Law: A Very Short Introduction 2/e (Very Short Introductions)
Law is at the heart of every society, protecting rights, imposing duties, and establishing a framework for the conduct of almost all social, political, and economic activity. Despite this, the law often seems a highly technical, perplexing mystery, with its antiquated and often impenetrable jargon, obsolete procedures, and endless stream of complex statutes and legislation.In this Very Short Introduction Raymond Wacks introduces the major branches of the law, describing what lawyers do, and how courts operate, and considers the philosophy of law and its pursuit of justice, freedom, and equality. In this second edition, Wacks locates the discipline in our contemporary world, considering the pressures of globalization and digitalisation and the nature of the law in our culture of threatened security and surveillance.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Lawpack Last Will & Testament Kit (Do It Yourself Kit)
Putting off making your Will? Make yours today and protect your loved ones. The sobering fact is that if you die without a Will, family and friends would be left having to sort the situation out, causing heartache and stress at an already difficult time. Everything you own would be dealt with according to strict legal rules and not as you might have wanted. Avoid this by making a Will that provides for those close to you, and makes clear who gets what. This Kit includes a Guidance Manual packed with information and advice on how to write your own legally valid Will, without the expense of a solicitor. It covers appointing executors; choosing guardians for children; leaving specific items to individuals; giving to charity; completing, signing and witnessing your Will correctly. The Kit includes a choice of ready-to-complete Will Forms for use according to your circumstances. Optional Forms to download: List of Important Document Locations, Funeral Wishes Form, Letter to Executor, Property Inventory.Read more
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The Secrets of SOCRATIC SELLING: How To Ask The Right Questions To Close The Sale
Discover the Transformative Power of Socratic Selling!
Unlock a revolutionary approach to sales that fosters genuine engagement, builds lasting relationships, and drives success. This insightful guide takes you on a journey through the Socratic method applied to modern-day sales interactions.
Here’s what you’ll learn:
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The Foundations of Socratic Selling: Delve into the history and core principles of the Socratic method, and discover how it revolutionizes sales engagement.
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Understanding the Buyer’s Mindset: Explore common buyer personas, and learn how to empathize with and better understand your customers’ needs through insightful questioning.
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The Art of Inquiry: Master the balance between open-ended and closed-ended questions to drive meaningful conversations and uncover the right solutions for your customers.
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Building and Maintaining Rapport: Learn techniques for establishing trust, building rapport through Socratic questioning, and maintaining a positive, consultative dialogue throughout the sales process.
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Overcoming Objections Gracefully: Discover how to employ Socratic questioning to address and overcome objections, backed by real-world examples and scenarios.
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Closing the Sale: Uncover strategies for identifying buying signals, guiding the conversation towards closing, and exploring various closing techniques that complement the Socratic approach.
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Continuous Learning and Self-Reflection: Engage in self-reflection, solicit feedback, and establish a routine for continuous improvement in your sales skills.
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Practical Applications and Exercises: Dive into real-world case studies, exercises, and role-play scenarios to practice and refine your Socratic selling skills.
This book is a powerful resource for sales professionals looking to elevate their sales game, build meaningful customer relationships, and achieve their sales goals with integrity and professionalism. Embrace the timeless wisdom of Socratic selling and transform your sales approach forever!
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The Selling Checklist: A Pocket Companion for Sales Success
“If selling was easy we’d all be doing it, and we’d all be rich.” That statement might be true, but while selling may not be easy, it doesn’t have to be complicated.
In this short but impactful checklist-style sales book, Andrew Goldberg takes his usual blunt and direct coaching style and brings it to the unnecessarily complex world of sales. In just a few short hours, you will learn how to break your sales process down into its simplest parts, and turn it into a checklist that will help you ensure you bring your most professional self to every sales call, thereby improving your conversion rate, your average sales value, and ultimately, your sales.
Review this book before every sales meeting, and you will always come out on top!Read more
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Sales Prospecting Journal: Sales Call Tracker to Keep Record of Prospective Customers – Follow up Planner for salesperson
This sales prospecting journal will help you to keep track of your sales activities and outcomes over time, organize all the important information about your potential clients and build a strong relationship with them.
This book contains :
- Identification Page.
- 1 Page for Salesperson information (Full Name, address, Email, Phone Number) and Book Information (Start Date, End Date, Duration of Use).
- 1 Page for goals, Motivation, and Skills acquired to achieve those goals.
- 1 Page for setting a vision in (6 months,1 Year,2 Years,5 Years, and 10 Years).
- 1 Page that contains 60 reminders.
- 1 Page for The Affirmations that inspires you.
- 100 Pages for Sales call records (Client Name, Date, Phone, Follow up, Result, and Notes).
- 1 Page of Summary sales activities.
- 1 Page of Summary sales outcomes.
- 1 Page for writing in the lessons you have learned.
- 1 Page for writing in the improvements you had.
- 2 Pages for customers that you want to keep regular communication with (Client Name, Phone, Email, Purchase history).
-Book details :
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Size 8.5*11 inches
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112 Pages
- Matte Cover
★ Order it now to keep track of your prospective clients and organize your work !
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The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!
“Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals.” -Mark Terry, President, Harman Pro Group “A great read! Warren says it all in a way that’s not only easy to understand, but even easier to implement. No need to ever read another book on this subject.” -John Gamauf, President Consumer Replacement Tire Sales Bridgestone Firestone North American Tire, LLC “Put this book on your must-read list if you want to learn successful strategies for taking your distribution team to the next level. Through motivation and education, Warren Greshes has captivated our very best top managers and producers. He pushes them to succeed and to keep their goals out in front of them, all the while maintaining a clear message, infused with his sense of humor. Warren has helped pave our way to success.” -Bernadette Mitchell, Vice President Retirement Benefits Group, AXA Equitable “Warren is truly an expert in the field of sales! His grassroots ideas are practical, designed for immediate implementation, and are sure to lead to top-notch results. This book is a must-read for those new to sales and those veteran salespeople who want to take their skills to the next level.” -Raj Madan, corporate marketing executive, financial services industryRead more
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The Single Sales Principle
When selling are the following statements true or false? : ** Always Be Closing ** ** Attitude Sets Altitude ** ** People Buy People ** ** Customers Like to Talk about Themselves ** ** It’s a Numbers Game ** ** Sell the Sizzle not the Sausage** ** Money Talks ** Fail to Plan, Plan to Fail ** All false, claims Mark Blackmore. They are myths of selling that have been passed on through generations without any evidence that they work. Through extensive research Mark substitutes the 8 myths with the Single Sales Principle – the definitive answer for why people buy. In addition, Mark introduces the DECIDE sales process, a methodology designed specifically to achieve the Single Sales Principle.Read more
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The Qualification Struggle: Master your sales qualification process
Have you ever wondered why you are always busy chasing opportunities? Why do you feel you have to pursue too many projects?The Qualification Struggle is written to make your sales pipeline healthier. Readers will understand why their attempts to structure the qualification process consistently fail. Why do you sometimes pursue too many and sometimes too few opportunities?
You can only spend your resources once. You better direct those resources to the prospects that add the most value to your business. It would be best if you stopped wasting energy on the wrong activities. You have to understand the factors that impact the qualification process.
The Qualification Struggle shows you the factors that influence your target opportunities. You will learn that traditional qualification frameworks, like BAND or MEDDICC, fall short in your business.
Have you ever wondered why you have trouble opening up a new market or entering a business relationship with your dream client? Have you ever wondered why fewer new opportunities present themselves in the weeks before the vacation season?
Human behavior guides salespeople in the direction of least resistance. Why should a salesperson put in additional effort to attract a dream client if the rest of the organization punishes him because the opportunity does not fit into the qualification criteria?
Should the qualification framework be the same for all sales team members at all times? For example, what happens if you keep disqualifying the opportunities from the new salesperson you just hired?
We all know the qualification process is flexible, but you can get a firm grip. Read The Qualification Struggle and regain control of finding the right opportunities. Those opportunities are a perfect fit for your core competencies.
Re-ignite your entrepreneurial flame and spark the motivation of the sales team again. Get your copy of “The Qualification Struggle” today. Change your life.
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WOMEN’S JOURNALS 2024: Journal 2024, My Mental Health Diary 2024
WOMEN’S JOURNALS 2024. 100 unique template pages. Each page contains spaces to fill in:-gratitude
-meditation
-physical movement
-funny stuff
-kind things
-memorable quote
-thoughts before bed
-colouring mandalaWOMEN’S JOURNALS 2024 – Self-Therapy Journal has been designed to provide mental comfort to anyone who uses it.
Self-Therapy Journal 2024 makes a guaranteed and essential contribution to physical and mental health.
Self-Therapy Journal teaches you to know yourself better, to understand your emotions and to learn how to manage them.
Self-Therapy Journal urges you to reflect, to meditate, to inner knowledge and love. Self-love is a key element in finding inner peace, constructive emotions and happiness.
When you are happy, this is reflected in your outward beauty, in your ability to enjoy the little things, to live your emotions to the fullest and to focus better on what really matters in life.
All the little physical and mental activities you have every day make an impression on who you are and help you become the person you want.
WOMEN’S JOURNALS 2024 – Self-Therapy Journal is the guide to your own happiness, to your own well-being. Use it daily and you will see how quickly your life will change for the better.
Self-Therapy Journal will always be with you, ready to receive your thoughts in the morning and in the evening or whenever you feel like writing.
Self-Therapy Journals 2024 are the perfect gifts for men in your life, whether it’s dad, brother, son, grandfather, brother-in-law, cousin, boyfriend, coworker, neighbor and so on.
If you want to find the cheap and fast way to a better life, to inner peace and happiness, choose this complex mental health diary with a unique template and you will not regret it.
Grab a copy for a friend and share the journey together! Get your copy today!
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Personal trainer appointment book 2024: Gym appointments clients & classes. 2024 Yearly overview / month to view calendar diary/ Hourly planner with 15 minute slots (6am – 9pm)
Personal trainer appointment book 2024. This 11 x 8.5 gym appointments book is perfect for scheduling your clients & classes in 2024.The appointment book features the following –
- 2024 double page yearly overview
- Double page month to view calendar for monthly planing
- Daily / hourly appointments planner with 15 minute slots running from 6am – 9pm
- Lined notes section in the rear for memos
- Contacts section in the front to have all your clients details close at hand.
The perfect tool for staying organised with your personal training / fitness business in 2024.
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The 22 Immutable Laws Of Marketing
Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.Read more
£8.50£9.50The 22 Immutable Laws Of Marketing
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DIGITAL MARKETING For Beginners 2022: A Comprehensive Guide to Online marketing, Locating Your Customers, and expanding your Business Profitably
If you want to learn more about getting started in the world of online advertising, you’ve come to the right place.In the modern world, we are surrounded by digital media. We use our smartphones, computers, tablets, TVs, and games consoles to access the internet for all kinds of reasons. And, as we’ll explore in this guide to digital marketing, this constant connectivity is a goldmine for marketers.
If you’ve always fancied getting started in digital marketing, this is the book for you. We take a look at what exactly it is, why it’s important, what different types there are, and how you can get the most of it.
With around 4.5 billion internet users worldwide, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.
We’ve also seen how vital online shopping is in the first half of 2020. At the peak of the COVID-19 lockdown in the UK, online orders were up 200% compared to the previous year. For all kinds of companies, digital marketing and the sales it generated were a lifeline when stores were closed.
We’ve got the latest on everything from social media to search engine optimization (SEO), content marketing and the user experience (UX), as well as updates on everything from marketing automation, messaging and email, to online and off-line integration. We’ve also got the latest on everything from artificial intelligence (AI) to data security strategies.
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A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position.
This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners.
New approaches to PR are also uncovered, including:
- SEO PR: How to increase organic search engine optimization (SEO) through PR.
- Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content.
- Social PR: How to engage with reporters on social media to gain story ideas and connections.
With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book.
Most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.
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RETHiNK Social Media Advertising
Rethink Social Media Advertising is not just another ‘how-to’ book. Paul and Sam show the exact steps anyone can follow to utilise the power you have at your fingertips to launch or grow a business.
There’s no need to have any prior experience, have ever used social media before or even be a ‘techy’ person. All you need to do is follow the 4 simple sections Paul and Sam lay out in this book and you too can grow your business further than you thought possible.
In Rethink Social Media Advertising, you’ll discover how to transform the way you market your business and learn the practical, hands-on steps to start now.
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Cost Accounting: A Managerial Viewpoint
Cost control is considered to be one of the primary functions of management. This can only be achieved by understanding costs in details. This book discusses various types of costs which a business may have to incur and how management should deal with those costs. Although there are some technical areas in this book, the primary purpose of this book is to broaden the understanding of managers in this area rather than to make them a cost accountant.Read more
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Sole Trader Accounting – A Complete Bookkeeping Training Kit
This is a kit that includes (via email) A4 sized pages of all the forms you need to practice ‘doing the books’ along with either the kindle or pocket print edition. A larger print version is also available and kindle illustrations are all ‘pinchable’. Learn how to complete your own sole trader “Books” using this hands-on guide and save money on accountant’s fees. Updated tax rates and QuickBooks. HMRC encourage sole traders to DIY and use their ‘simplified accounts’ system taught in this kit so no need for complex ‘Dummies Accounting” double entry accounting systems, charts of accounts, inventory records, balance sheets, cash flow statements, asset registers, ledgers, accruals or prepayments. You learn with a hands on case study and set of transaction records covering sales income, purchases, simple HMRC home and vehicle use rates, telephone and broadband, stationery, postage and ebay plus paypal costs (and money saving tips) if you sell online. How to fill in your annual tax form with three easy figures from your ‘books’. How to use your personal bank statement and a credit card to save money on bank costs. Learn the case study methods and then do your own business ‘books’. All the necessary ‘books’ forms are provided plus extra digital resources (email the author) including copies of all case study files (including blanks for your own business) and – if you want to progress beyond paper ‘books’ – an automated spreadsheet that allows latest profit to be immediately seen after every one of your own business transactions. A break even calculator spreadsheet is also available free and a master class in records keeping. Available as a Kindle or larger print paperback book.Read more
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One Pound Meals: Delicious Food for Less
Miguel Barclay’s new recipe book, GREEN ONE POUND MEALS, is available for pre-order now!
Over 80 super-simple and tasty recipes that will save you both time and money. Here is delicious food for less.
So much more than cheap dinner ideas – here are meals that cost under £1 but look and taste a million dollars! Recipes for the whole family without breaking the bank, including lots of favourite and familiar storecupboard ingredients.
Instagram chef sensation Miguel Barclay is taking the world by storm with his delicious meals that cost less than £1 per person.
‘I’ve always loved cooking but I’m not a fan of needlessly over-complicated recipes that waste time and money.
So I’ve created my own style of cooking: simple ingredients, straightforward recipes and mouthwatering meals, all on a budget.
Now you can eat the food you love – from meatball marinara to chicken katsu curry, lamb moussaka to aubergine dal – all for under £1 per person.’
Miguel’s easy-to-follow, ready-in-minutes recipes are for a single serving, and can all be cooked for under £1 per person – just multiply them up for more servings.
‘As you would expect from such a relaxed style of cooking, the book is laid out in a similarly laidback manner. There are no chapters or themes. Just flick through the pages and cook whichever dish you fancy. But, as a nod to my Instagram roots and to help you identify types of dish, I have labelled each recipe with hashtags, so if you want to find veggie food, just look out for the veggie hashtags.
One Pound Meals are designed to use a core group of ingredients, and this is the key to eliminating waste. Just start with one recipe, and depending on what you have left over, choose your next recipe accordingly. I want you to bounce around the book on a sort of never-ending random journey as you use up those leftover ingredients. It also means you can plan a week’s worth of meals in one go and shop more efficiently.’
With savvy supermarket shopping swaps and time-saving tips, One Pound Meals makes cooking quicker, easier and tastier, and with less waste.
One Pound Meals includes:
* Lasagne
* Crab mac & cheese
* Chicken katsu curry
* Pork chop in a mustard & leek sauce
* Spaghetti carbonara
* Mushroom risotto
* Quiche lorraine
* Aubergine dal & chapati
* Scotch Egg
* Ultimate £1 burger
* Ham & mushroom pizza
* Pancake stackRead more
£8.60£16.10One Pound Meals: Delicious Food for Less
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Fortune’s Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street
In 1956 two Bell Labs scientists discovered the scientific formula for getting rich. One was mathematician Claude Shannon, neurotic father of our digital age, whose genius is ranked with Einstein’s. The other was John L. Kelly Jr., a Texas-born, gun-toting physicist. Together they applied the science of information theory–the basis of computers and the Internet–to the problem of making as much money as possible, as fast as possible.
Shannon and MIT mathematician Edward O. Thorp took the Kelly formula to Las Vegas. It worked. They realized that there was even more money to be made in the stock market. Thorp used the Kelly system with his phenomenally successful hedge fund, Princeton-Newport Partners. Shannon became a successful investor, too, topping even Warren Buffett’s rate of return. Fortune’s Formula traces how the Kelly formula sparked controversy even as it made fortunes at racetracks, casinos, and trading desks. It reveals the dark side of this alluring scheme, which is founded on exploiting an insider’s edge.
Shannon believed it was possible for a smart investor to beat the market–and William Poundstone’s Fortune’s Formula will convince you that he was right.
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Begin With You: Invest in Your Mental Well-being and Satisfaction at Work
Too many of us work through burnout and sacrifice our work-life balance to get ahead in our careers. But the real path to success and happiness begins with you.
Rather than just accepting the fatigue and burnout, renowned mental health expert Petra Velzeboer shows you how to prioritize your wellbeing and mental health at work. From recognizing the impact of internal and external influences to learning support mechanisms, Begin With You offers you key strategies that will lead to a rewarding life and career.
Petra Velzeboer draws upon her personal experiences of trauma and hardship to offer insights on how you can overcome difficult periods and develop a positive outlook. Packed with case studies and psychological research, Begin With You is the essential guide to becoming a mental health champion and transforming your career and life for the better.
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Do Purpose: Why Brands with a Purpose Do Better and Matter More (Do Books): 7
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies connect with us because they have a reason to exist over and above making a profit: They have a purpose.Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to create, build and sustain a purpose-driven company. You know, those companies we all fall in love with. The crazy ones that don’t just make something, but change something as well.
B&W photographs and illustrations throughout.
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Link Building Mastery: How to Rank Higher, Grow Your SEO Traffic and Build Authority with Backlinks
Are you ready to dramatically increase your Google rankings fast?Do you want to get more SEO traffic with link building?
Would you like to master the MOST important ranking factor for Google?
If you ever struggle with getting more traffic from Google, you’re not alone…
Maybe you’ve struggled to build backlinks, your website simply isn’t ranking on Google, or you have no idea what link building is.
The truth is, link building isn’t easy. And it’s important to remember that this is not your fault!
But the ‘publish and pray’ method doesn’t work…
If you want higher Google rankings, you need backlinks to your website.
And that’s how ‘Link Building Mastery’ will empower you.
Here’s what you’ll learn:
– 9 Tried, Tested And Proven Link Building Strategies That Actually Work
– The Powerful FREE Link Building Technique That Grew My Client’s SEO Traffic From Out Of Nowhere To 70,000+ Per Month
– How To Land Powerful Backlinks At Scale (Without Paying For Them)
– How I Land Free DR80+ Backlinks In Less Than 5 Minutes
– Why Backlinks Are The Most Important Ranking Factor For Your Website’s Google Rankings
– 1 Easy Outreach Strategy That Will Land You Backlinks (Without Writing A Single Blog Post)
– Why Over 90% Of Websites Don’t Rank On Google (And How You Can Rank Quickly)PLUS 3 bonus materials:
– Bonus 1: 5 Internal Link Building Hacks To Skyrocket Your Organic Traffic
– Bonus 2: How To Outsource Content Writing [And Save Hundreds Of Hours]
– Bonus 3: FREE access to my link building mastery video courseHow would your life change if you could drive thousands of leads, customers and sales to your website WITHOUT spending a single penny on advertising?
No matter how overwhelmed, doubtful or frustrated you may feel about SEO link building, you’ll learn how to finally land more backlinks and achieve the ‘Google love’ you truly deserve.
Even if you’re already familiar with link building or you’ve been building backlinks for years, this book will still teach you some new techniques.
So if you’re ready to increase your Google rankings and grow your website with link building today, then scroll up and click the “buy now” button.
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The Effect of Social Media on Adolescents’ Mental Health and Well-Being
Like, Comment, Follow, Subscribe.As social media has boomed in the past decade, there has been an increase in internet use and virtual communication through computers, mobile phones and tablets in adolescents. Putting images of themselves online as they carve out an identity and chase likes, they encounter many dangers: cyberbullying, race discrimination, discrimination because of one’s sexual orientation, eating disorders, self-harm, suicide, alcohol addiction and addiction to gaming.
With adolescent’s mental health issues on the rise, The Effect of Social Media on Adolescents’ Mental Health and Well-Being acts as a guide for parents and teachers alike in supporting their adolescents’ mental health and well-being while they navigate the internet.
Dr Steph Adam explains by using case studies, and her own experience of counselling young people, the risks and benefits of social media and how to keep adolescents safer online.
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Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give.
The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising.
Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media.
He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof.
In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.Read more
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Practical Accounts & Bookkeeping in easy steps, 2nd Edition
This second edition of Practical Accounts & Bookkeeping in easy steps has been updated to cover the latest UK legislation. It starts with the basics you need to know to record your day-to-day transactions and how they appear in Nominals, Trial Balance, Profit & Loss and the Balance Sheet. It then covers:
- Understanding accounts and why they are important
- The legal documents required when preparing accounts
- What happens if accounts are not submitted in time and when accounts need to be sent to authorities
- Creating a balance sheet using sales ledgers, purchase ledgers and nominal ledgers
- VAT registering, charging and reclaiming
- Annual adjustments Prepayments, Accruals, etc.
- Calculating Profit for tax and Capital Accounts
- Key Accounting Principles: Double Entry, Direct and Indirect costs, Fixed and Current Assets, Depreciation, Capital Allowance, and more!
This book will help you make sense of the ‘daunting’ accounts world. It will help you to spot problems in the accounts and explain them to others using the correct terminology. It will also show you how computer software has been designed to simplify the processes.
Master basic bookkeeping, then work through the book at your own pace to get a deeper understanding of Accounts. Practical Accounts & Bookkeeping in easy steps, 2nd Edition is ideal for business owners as well as students.
Includes examples to practice, and a Questions and Answers section to test yourself!
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£8.60£12.30
