• The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine

    08

    Become a LinkedIn power user and harness the potential of social selling 

    With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. 

    No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth―the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: 

    • Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing 
    • Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status 
    • Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers 
    • Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles 
    • And so much more!

     The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales. 

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    £18.20£21.90
  • Solomon Secret: Financial Wisdom from History s Wealthiest Man

    02
    Solomon was more than just a character in the Bible he was the richest man who ever lived. If we could learn from him directly, today, what would he teach us about how to grow in riches and knowledge? And how can we relate his life and wisdom to the society and successful financial planning of our contemporary world? Bruce Fleet’s SOLOMON SECRET brings together instructional parables highlighting the wisdom of history’s wealthiest and wisest man, with practical and sound financial advice for twenty-first-century readers. In the bestselling tradition of The Richest Man in Babylon, SOLOMON SECRET follows King Solomon as he mentors his young protégé, Abidan, on the seven basic principles of life and how they influence financial success. Each of these parables illustrates a key principle that Abidan must discover before he can garner more wealth and happiness, and is then proceeded by Fleet’s masterful application of these principles to the reader’s life and to the most urgent and essential financial questions of our time. Fleet, a successful financial adviser and owner of a large investment firm, draws from the time-honored and historically proven wisdom of the life of the ancient king to offer through the siphon of his own talent and perspective the very best in financial strategies for today’s challenging economic climate.

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    £18.20
  • Quantitative Finance For Dummies

    07
    An accessible, thorough introduction to quantitative finance

    Does the complex world of quantitative finance make you quiver? You’re not alone! It’s a tough subject for even high-level financial gurus to grasp, but Quantitative Finance For Dummies offers plain-English guidance on making sense of applying mathematics to investing decisions. With this complete guide, you’ll gain a solid understanding of futures, options and risk, and get up-to-speed on the most popular equations, methods, formulas and models (such as the Black-Scholes model) that are applied in quantitative finance.

    Also known as mathematical finance, quantitative finance is the field of mathematics applied to financial markets. It’s a highly technical discipline—but almost all investment companies and hedge funds use quantitative methods. This fun and friendly guide breaks the subject of quantitative finance down to easily digestible parts, making it approachable for personal investors and finance students alike. With the help of Quantitative Finance For Dummies, you’ll learn the mathematical skills necessary for success with quantitative finance, the most up-to-date portfolio and risk management applications and everything you need to know about basic derivatives pricing.

    • Covers the core models, formulas and methods used in quantitative finance
    • Includes examples and brief exercises to help augment your understanding of QF
    • Provides an easy-to-follow introduction to the complex world of quantitative finance
    • Explains how QF methods are used to define the current market value of a derivative security

    Whether you’re an aspiring quant or a top-tier personal investor, Quantitative Finance For Dummies is your go-to guide for coming to grips with QF/risk management.

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    £18.20£21.80
  • Financial Accounting For Dummies (UK Edition)

    08
    Your plain–English guide to financial accounting for students and trainees.

    Financial Accounting For Dummies provides students who are studying finance, accounting and business with the basic concepts, terminology, and methods to interpret, analyse, prepare and evaluate financial statements. Covers concepts accountants and other business professionals use to prepare reports; mergers and acquisitions purchase and pooling; free cash flow; and financial statement analysis.

    Whether you′re a student on your way to earning a degree, working towards your ACCA qualification, or a trainee just starting out in your accounts career, Financial Accounting For Dummies gives you a wealth of information to grasp the subject.

    • This UK version is adapted to take in UK accounting practice and international reporting standards
    • Provides a firm grounding in interpreting, analysing, preparing and evaluating corporate financial statements
    • Includes easy–to–understand explanations and real-life examples to consolidate learning

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    £18.20£21.80
  • Final Accounts Preparation Tutorial (AAT Advanced Diploma in Accounting)

    An essential teaching text for the AAT AQ2016 Advanced Diploma in Accounting (Level 3) Unit ‘Final Accounts Preparation’. Presented in a clear and accessible style the text is written closely to the AAT syllabus and contains Case Studies, Key Terms, Activities and answers.

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    £18.10
  • ChatGPT for Social Media Marketing: The Ultimate Guide- 4 Books In 1: The Total Guide to Winning on Social Media and Becoming the Best Social Media Manager Through Utilizing…

    01

    Skyrocket Your Social Media ROI with ChatGPT

    Introducing “The Ultimate ChatGPT Guide For Social Media Marketing: The Total Guide to Winning on Social Media and Becoming the Best Social Media Manager Through Utilizing Artificial Intelligence – 4 Books In 1!” This is your indispensable toolkit for leveraging ChatGPT to maximize your social media performance.

    Inside this comprehensive guide with over 400 pages, you’ll find 4 parts packed with invaluable insights and actionable strategies:

    Part 1: The Foundations of ChatGPT and Social Media Marketing

    • Introduction to ChatGPT and Social Media Marketing
    • Exploring Social Media Platforms: Facebook, Instagram, and Beyond
    • Setting Up and Customizing Your ChatGPT

    Part 2: Content Creation and Visual Storytelling with ChatGPT

    • Content Creation with ChatGPT for Facebook and Instagram
    • AI-Enhanced Visual Storytelling for Instagram
    • ChatGPT for Community Management and Engagement on Facebook and Instagram

    Part 3: Advanced Strategies and Analytics in ChatGPT Social Media Marketing

    • Harnessing the Power of ChatGPT in Influencer Marketing and Collaborations on Instagram
    • ChatGPT for Facebook Advertising, and how to get the most profit from your ads
    • Deep Dive into Social Media Analytics and Leveraging ChatGPT for Facebook and Instagram domination
    • Crisis Management and Reputation Control with ChatGPT on Facebook and Instagram, and exactly how to use AI to keep everything under control

    Part 4: Future Trends and Implementation Strategies in Social Media Marketing with ChatGPT

    • AI-Powered Content Curation and Scheduling for Facebook and Instagram
    • Capitalizing on Social Media Trends with ChatGPT on Facebook and Instagram
    • ChatGPT and the Future of Social Media Marketing… and how to stay ahead
    • Case Studies: Success Stories of ChatGPT in Facebook and Instagram Marketing
    • Building a Comprehensive Social Media Marketing Plan with ChatGPT

    Harness AI-Powered Innovation! Use the power of AI to create high-impact content that resonates with your audience. Unlock creative avenues that can translate into increased engagement and conversions.

    Apply Data-Driven Strategies: Equip yourself with proven tactics, analyze data with precision, and optimize your campaigns for maximum results. Learn how to collaborate effectively with influencers and handle challenges with poise.

    Future-Proof Your Strategy: Stay ahead of the curve with ChatGPT. Understand and adapt to the trends that will shape the future of social media. Build a resilient brand that evolves with the times.

    “The Ultimate ChatGPT Guide For Social Media Marketing: 4 Books In 1!” is more than just a book; it’s an investment in knowledge that can yield exponential returns. It’s where cutting-edge AI meets strategic brilliance.

    Whether you’re an aspiring marketer, an established professional, or an ambitious entrepreneur, this book is your gateway to unparalleled social media success.

    Boost your brand. Maximize your ROI. Dominate the market.

    And set sail on your journey to social media excellence with “The Ultimate ChatGPT Guide For Social Media Marketing: 4 Books In 1!”. Get started NOW.

    Secure your copy NOW.

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    £18.10
  • Optimal: How to Sustain Excellence Every Day

    Bestselling author of Emotional Intelligence Daniel Goleman and co-author Cary Cherniss reveal practical methods for applying the principles of EI to enter an optimal state of high performance, offering a roadmap to being at your best, every day.

    There are moments when we achieve peak performance: an athlete plays a perfect game; a business has a quarter with once-in-a-lifetime profits. But these moments are often fleeting, and for every amazing day, we may have a hundred ordinary and even unsatisfying ones. Fulfillment doesn’t come from isolated peak experiences, or elusive ‘flow’ states, but rather from many consistent good days. So how do we sustain performance, while avoiding burnout and maintaining balance?
    In Optimal, Daniel Goleman and Cary Cherniss reveal how emotional intelligence can help us have a great day, any day. They explain how to set a realistic, attainable goal of feeling satisfied that you’ve had a productive day ― to consistently work at your ‘optimal’ level. Based on research of how hundreds of people build the inner architecture of having a good day, they sketch what an optimal state feels like, and show how emotional intelligence holds the key to our best performance.
    Optimal is the culmination of decades of scientific discoveries bearing on emotional intelligence. Enhanced emotional intelligence pays off in improved engagement, productivity and more satisfying days. In this book, you’ll find the keys to competence in emotional intelligence, and practical methods for applying this skill set more readily. It will equip you to become a highly effective leader and enable you to build an organizational culture that empowers workers to sustain high performance.

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    £18.05£20.00
  • AAT Level 3 Management Accounting Techniques: Study Text and Exam Practice Kit (Q2022) (AAT level 3 Q2022)

    AAT Level 3 Management Accounting Techniques
    Study Text and Exam Practice Kit (Q2022)

    This Study Text and Exam Practice Kit is produced by our expert team of AAT tutors. Our team have extensive experience teaching AAT and writing high quality study materials that enable you to focus and pass your exam. Our Study Text and Exam Practice Kits cover all aspects of the syllabus in a user friendly way and build on your understanding by including real style exam questions for you to practice.

    We also sell FIVE AAT mock practice assessments for this subject. They are produced by our expert team of AAT tutors, giving real AAT exam style and standard questions that ensure the very best for exam success. All exam style questions have solutions fully explained and revision summaries are also included to revise the syllabus.

    Our AAT tutors work extensively to produce study material that is first class and absolutely focused on passing your exam. We hope very much that you enjoy this product and wish you the very best for exam success! For feedback please contact our team aatlivelearning@gmail.com or safina@acornlive.com

    Read more

    £18.00
  • QuickBooks Online for Beginners, Updated Edition: A Complete and Easy-to-Follow Guidebook to Master Bookkeeping for Small Business Owners. Includes Must-Have Invoice Templates

    01

    ⭐ BRAND NEW & UPDATED VERSION ⭐

    ⬇ FREE BONUSES INCLUDED ⬇ Scroll down for more information.

    Unlock the full potential of Quickbooks Online and transform your bookkeeping system into a well-oiled machine.

    Far too many business owners lose precious time to tedious or frustrating bookkeeping tasks – when instead, they could be bringing in more revenue. Don’t fall into the same trap!

    In this book, we’ll walk you through every step of creating an efficient bookkeeping and accounting system on Quickbooks, one that’s perfect for your needs and brings real, undeniable value to your business.

    In this practical guide, you’ll discover:

    • The trick to navigating and understanding your Quickbooks dashboard, so you always have a crystal-clear overview of your business finances as soon as you log into Quickbooks.
    • How to import all your data from Excel or Quickbooks Desktop, so you don’t have to start from scratch.
    • The no-fuss way for businesses of all sizes to set up payroll, timesheets, and track expenses for staff.
    • Exactly how to file a 1099 tax form. (This is ESSENTIAL for all business owners that hire independent contractors!)
    • How to manage and obtain a clear analysis of all your business expenses, so you never lose track of where your money is going.
    • A detailed rundown of the most common problems that users encounter on Quickbooks and how to INSTANTLY solve them.
    • How to establish a highly efficient invoicing system that allows you to create, manage, customize AND send invoices – so requesting and accepting payments becomes a breeze.
    • How Quickbooks can help you file your taxes and stay on top of all your deadlines.
    • Everything you need to know about organizing, tracking, and managing your inventory, so you know exactly when to restock.
    • A step-by-step guide to generating important financial reports, including cash flow statements, profit-and-loss statements, and more. (See your business finances from ALL perspectives and customize easily according to your needs!)

    … and so much more!

    As a first BONUS, you will have access to You’ll receive INVOICE TEMPLATES with your purchase of this book. Just import them straight into Quickbooks and you can start using them right away!

    And as a COMPLEMENTARY BONUS, you will receive TWO EBOOKS: “Accounting 101” to learn the basics of personal accounting for beginners and “Time Management For Entrepreneurs” with everything you need to know to manage your time better so you can accomplish more and reach your goals.

    Even if bookkeeping typically drives you insane or you’re completely clueless about Quickbooks, don’t worry. This up-to-date guide is designed to help all beginners develop a strong and intuitive understanding of this powerful software, so you can ensure Quickbooks always accommodates your needs, even if your business changes and expands.

    So don’t wait. Scroll up, click ‘Buy Now’ and get your copy right now!

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    £18.00
  • AAT Level 3 Financial Accounting: Preparing Financial Statements: Study Text and Exam Practice Kit (Q2022) (AAT level 3 Q2022)

    AAT Level 3 Financial Accounting: Preparing Financial Statements
    Study Text and Exam Practice Kit (Q2022)

    This Study Text and Exam Practice Kit is produced by our expert team of AAT tutors. Our team have extensive experience teaching AAT and writing high quality study materials that enable you to focus and pass your exam. Our Study Text and Exam Practice Kits cover all aspects of the syllabus in a user friendly way and build on your understanding by including real style exam questions for you to practice.

    We also sell FIVE AAT mock practice assessments for this subject. They are produced by our expert team of AAT tutors, giving real AAT exam style and standard questions that ensure the very best for exam success. All exam style questions have solutions fully explained and revision summaries are also included to revise the syllabus.

    Our AAT tutors work extensively to produce study material that is first class and absolutely focused on passing your exam. We hope very much that you enjoy this product and wish you the very best for exam success! For feedback please contact our team aatlivelearning@gmail.com or safina@acornlive.com

    Read more

    £18.00
  • INTRODUCING to SEO: Understand How To Leverage Search Engine Optimization For Internet Marketing Strategies (1) (The Seo Secrets)

    ✅✅✅ Get a 55% discount NOW for BookStores, DON’T miss this opportunity! ✅✅✅

    Even though social networks are growing faster you need to be found!

    Users flock to a site/profile site because of its visibility….

    If you’re ready to make yourself known on all fronts???

    For example, the Google Browser (for everyone just Google) today is the most searched “site”, and unlikely to be replaced in the short term.

    If you are a smart trader you can not afford not to be found and, believe me, most out there is not “visible” in the eyes of users (possible buyers)!

    Knowing where to put your hands or wanting to delegate your “web presence” will no longer be so difficult/impossible…

    Nowadays knowledge is the new business: learn how to exploit information, even and especially your own!

    Whatever your current skill level, there’s always a new place to take your story (of your business or personal brand)…

    ✅✅✅ Get a 55% discount NOW for BookStores, DON’T miss this opportunity! ✅✅✅

    Read more

    £18.00£29.00
  • Planning for Success: A practical guide to setting and achieving your social media marketing goals

    06

    Discover how to adapt to the ever-changing social media landscape and unleash its full marketing potential. From setting meaningful goals to understanding your target audience and analysing your competition, this book equips you with the essential tools for success.

    Learn to captivate your audience through compelling storytelling, create content calendars, and optimise your activity for maximum impact. By the end of this book, you will know how to measure what matters and be ready to handle any potential crisis with confidence.

    “This book is for everyone who would like to gain an understanding in the ever-changing field of social media. Planning for Success takes you on the complete social media marketing journey, stripping back the complex topic to allow you not just to understand all the various aspects, but also how to utilise them to achieve your goals, and measure the results. It’s the perfect no-nonsense guide.” Anna Miller, Early career marketer

    “Once I started reading, I couldn’t put it down. This book is an essential guide if you’re using social media to market your organisation. Whether, like me, you’ve worked in social media for a decade, or you’re just starting out, there is a lesson for everyone. Why? Because this book uses data from industry professionals, case studies and expert opinions to provide you with best practices. This book will blow your mind, enable you to build smart strategies and send you on the path to social media success. I love this book, an absolute 10/10.” Jake Potter, Head of Social Media.

    ……………………………………………………………………………………………………………………………………………………………………………

    Planning for Success is for early career marketers, digital natives entering the workforce, and digital immigrants who are navigating their way through the ever-changing world of social media.

    At the end of each chapter, you will find a list of recommended actions. The intention is that you will be able to build a one-page social media marketing plan as you follow each chapter. Templates and further resources are available online at www.luanwise.co.uk/books

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    £18.00
  • Managing For Dummies 3e

    08
    The fast and easy way to learn how to manage people, projects, and teams

    Being a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible.

    Managing For Dummies, 3rd Edition is perfect for all levels of managers. This clearly written, easy-to-understand guide gives you practical advice on the most important aspects of managing, such as delegating as opposed to ordering, improving employees’ performances, getting your message across, understanding ethics and office policies, team building and collaboration, and much more.

    • Tips and advice for new and experienced managers
    • All-new chapters on employee encouragement and corporate social responsibility
    • Guidance on managing employees by leveraging the power of the Internet

    Managing in today’s lightning-speed business world requires that you have the latest information and techniques for getting the job done. Managing For Dummies, 3rd Edition provides you with straightforward advice and up-to-the-minute strategies for dealing with anything that comes your way.

    Read more

    £18.00
  • My Revision Notes: Cambridge Technicals Level 3 IT

    02

    Enhance your students’ practical skills and develop their key content knowledge with this proven formula for effective, structured revision.

    Target success in OCR’s Cambridge Technical Level 3 Information Technology with this revision guide that brings together exam-style questions, revision tasks and practical tips to help students to review, strengthen and test their knowledge.

    With My Revision Notes, every student can:
    – Enjoy an interactive approach to revision, with clear topic summaries that consolidate knowledge and related activities that put the content into context.

    – Plan and manage a successful revision programme using the topic-by-topic planner.

    – Build, practise and enhance exam skills by progressing through revision tasks and Test Yourself activities.

    – Improve exam technique with helpful hints, tips and ‘Now Test Yourself’ questions on how to approach the exams.

    Please note: answers are not provided for the exam-style questions and ‘Test Yourself’ activities

    Read more

    £18.00
  • Islamic Capital Markets: The Structure, Formation and Management of Sukuk (Islamic Business and Finance Series)

    This book offers a unique, in-depth, and up-to-date overview of Islamic banking and finance, capital markets, and sukuks at the grassroots level. It deals with one of the most potent and increasingly popular financial instruments. It defines and explores the differences between conventional and Sukuk bonds and also examines the integration of Sukuk in various country contexts and both Muslim and non-Muslim economies.

    The book consists of five core topics. First, it describes the evolution of the Islamic finance industry and capital markets; second, it discusses the basic features and instruments of Islamic banking; and third, it illustrates the current state of capital markets and Islamic finance. The book then examines the development of Sukuk in Islamic capital markets and Shariah perspectives and, finally, briefly discusses the structure of Sukuks and its development in the context of Pakistan.

    In a nutshell, this book provides a basic understanding of Islamic financial instruments, their implementation in different regions, and their points of differentiation from conventional modes of finance; therefore, it will be a useful addition to the literature for scholars, researchers, and students of Islamic banking and finance.

    Read more

    £18.00
  • My Revision Notes: AQA A-level Business: Third Edition

    02

    Our updated approach to revision will help you learn, practise and apply your skills and understanding. Coverage of key content is combined with practical study tips and effective revision strategies to create a guide you can rely on to build both knowledge and confidence.

    My Revision Notes: AQA A-level Business: Third Edition will help you:

    – Plan and manage your revision with our topic-by-topic planner and exam breakdown introduction
    – Develop your subject knowledge by making links between topics for more in-depth exam answers
    – Improve subject-specific skills with an exam skills checkbox at the end of each chapter
    – Avoid common mistakes and enhance your exam answers with examiner tips
    – Practise and apply your skills and knowledge with exam-style questions and frequent questions with answer guidance online
    – Understand key terms you will need for the exam with user-friendly definitions and a glossary
    – Build quick recall with bullet-pointed summaries at the end of each chapter

    Read more

    £18.00
  • My Revision Notes: Cambridge Technicals Level 3 Business

    05

    Target success in Cambridge Technical Level 3 Business with this proven formula for effective, structured revision. Key content coverage is combined with exam-style tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge.

    With My Revision Notes, every student can:

    – plan and manage a successful revision programme using the topic-by-topic planner

    – consolidate subject knowledge by working through clear and focused content coverage

    – test understanding and identify areas for improvement with regular ‘Now Test Yourself’ tasks and answers

    – improve exam technique through practice questions, expert tips and examples of typical mistakes to avoid

    – get exam ready with extra quick quizzes and answers to the practice questions available online.

    Read more

    £18.00
  • My Revision Notes: Edexcel A-level Business Second Edition

    01

    Our updated approach to revision will help you learn, practise and apply your skills and understanding. Coverage of key content is combined with practical study tips and effective revision strategies to create a guide you can rely on to build both knowledge and confidence.

    My Revision Notes: Edexcel A-level Business: Second Edition will help you:

    – Plan and manage your revision with our topic-by-topic planner and exam breakdown introduction
    – Develop your subject knowledge by making links between topics for more in-depth exam answers
    – Improve subject-specific skills with an exam skills checkbox at the end of each chapter
    – Avoid common mistakes and enhance your exam answers with examiner tips
    – Practise and apply your skills and knowledge with exam-style questions and frequent questions with answer guidance online
    – Understand key terms you will need for the exam with user-friendly definitions and a glossary
    – Build quick recall with bullet-pointed summaries at the end of each chapter

    Read more

    £18.00
  • Stop Overthinking And Get Your Act Together: 13 Tips to Calm Your Anxious Mind, Reduce Stress, Increase Productivity, and Find Happiness

    05
    Are you trapped in a never-ending cycle of overthinking, held hostage by anxiety, and unable to savor the present moment? Are you yearning for a life saturated with tranquility, balance, and genuine happiness?

    The truth is, overthinking is the enemy of productivity, happiness, and success. It’s time to break free and step into a life where you reign, not your anxious thoughts!

    In “Stop Overthinking and Get Your Act Together”, you’ll gain:

    • Masterful Mind Control: Discover the secrets to quelling overthinking, making assertive decisions, and experiencing newfound clarity and peace. It’s your guide to breaking free from mental bondage.
    • Banishing Negative Thoughts: Overcome the crippling power of negativity and self-sabotage. Forge a positive mindset that propels your success and unleashes your potential.
    • Meditation and Mindfulness: Embrace practices that invite serenity into your daily life. Find a sanctuary of calm to weather life’s storms with resilience.
    • Freedom from Perfectionism: Shed the heavy cloak of perfectionism. Unearth your authentic self, pursue dreams, and relinquish the burden of unrealistic expectations.
    • Unleash Your Productivity: Learn effective time management techniques, kick procrastination to the curb, and achieve more in less time. Your journey to super efficiency starts here.
    • Goal Achievement: Master the art of goal setting and turn your aspirations into reality, even if past attempts have faltered.
    • Navigating Life’s Challenges: Discover the keys to tackling difficult conversations, resolving conflicts, and building profound personal and professional relationships.

    And more!

    Break free from the cycle of overthinking and negative thoughts. Even if you’ve felt trapped for years, it’s never too late to turn your life around. Experience inner peace, less stress, and heightened productivity in no time.

    Silence the noise within, unlock serenity, and embark on a path to genuine happiness.

    Your journey to inner peace and productivity starts now. Grab your copy and begin the transformation today!

    Read more

    £18.00
  • Storynomics: Story Driven Marketing in the Post-Advertising World

    01
    Storynomics – Story-Driven Marketing in the Post-Advertising World is a brilliant book that’s destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee – author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen – has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today’s consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place `story’ at the centre of their strategies. There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.

    Read more

    £17.90£19.00
  • Rassie: The Inspirational Autobiography from South Africa’s Double World-Cup Winning Coach

    02

    THE BOLD NEW MEMOIR FROM SOUTH AFRICA’S DOUBLE WORLD CUP-WINNING COACH RASSIE ERASMUS

    Rassie Erasmus has been called a genius. He’s been called reckless. All his life, he’s done things differently. Now, with his trademark candour, Rassie talks openly about his adventures and misadventures at the pinnacle of world rugby, both as player and coach.

    From his role in Nick Mallett’s record-breaking Springbok team of the late 1990s, to the devastating injuries that cut short his playing career, to his revolutionary coaching career, Rassie is an essential window into one of the most successful figures of modern rugby.

    When his teammates relaxed, Rassie preferred to watch hours of video and devise winning strategies. His coaching methods were initially laughed off – before being eagerly adopted when their success proved undeniable. He fought the rugby establishment at the Stormers, and later earned the grudging respect of Irish fans at Munster.

    Most crucially, Rassie talks about his greatest contribution to South African rugby: appointing its first black captain, Siya Kolisi, without much fanfare or controversy. As his bold plans for effective racial transformation of the national team achieved immediate success, they culminated in glory at the 2019 Rugby World Cup. Here, that monumental period is recounted in vivid, insightful detail.

    Entertaining and eye-opening, Rassie is full of behind-the-scenes revelations, telling the story of a towering figure in world rugby.

    Read more

    £17.90£23.80
  • Corporate Finance For Dummies – UK

    08

    The maths, the formulas, and the problems associated with corporate finance can be daunting to the uninitiated, but help is at hand.

    Corporate Finance For Dummies, UK Edition covers all the basics of corporate finance, including: accounting statements; cash flow; raising and managing capital; choosing investments; managing risk; determining dividends; mergers and acquisitions; and valuation. It also serves as an excellent resource to supplement corporate finance coursework and as a primer for exams.  

    Inside you’ll discover:

    • The tools and expert advice you need to understand corporate finance principles and strategies
    • Introductions to the practices of determining an operating budget, calculating future cash flow, and scenario analysis – in plain English
    • Information on the risks and rewards associated with corporate finance and lending
    • Easy–to–understand explanations and examples
    • Help to pass your corporate finance exam!

    Read more

    £17.70£20.90
  • One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

    08

    Discover the updated edition of the go-to guide for rapidly scaling your social media platform.

    More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.

    This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms and beat the algorithms.

    How can you make a significant impact in the digital world and stand out among all the noise?

    Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how―in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog―and now he’ll share his secrets to success with you.

    In this revised and expanded edition of One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, and LinkedIn.

    Plus, Kane now shares his favorite tips for lead generation, e-commerce, direct response marketing, and how to skyrocket your revenue. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:

    • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
    • Ray Chan, CEO and cofounder of 9GAG
    • Julius Dein, internet personality and magician with nearly 16 million Facebook followers
    • Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas
    • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
    • Eamonn Carey, managing director at Techstars London
    • Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
    • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment

    One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.

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    £17.70£20.90
  • Social Media Marketing For Dummies, 4th Edition

    01

    Make friends and sell things to people through social media 

    Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale―often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns―and then iterate and optimize for increased success.

    Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.

    • Choose the best SMM combination for you
    • Avoid common mistakes and pitfalls
    • Track your customers from awareness to retention
    • Try out the latest stuff that really works

    Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!

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    £17.70£20.90
  • Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

    The ultimate marketing resource from the world’s leading scholars

    From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

    You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.

    Readers will also find:

    • Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands
    • Strategies for creating loyal customers and developing personalization at scale
    • Strategies for designing effective omni-channel marketing platforms
    • Strategies for crafting a successful cross-platform communications campaigns
    • Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs

    An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

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    £17.70£25.60
  • REITs For Dummies (For Dummies (Business & Personal Finance))

    Get the 411 on real estate investment trusts (REITs) and how they might fit into your portfolio

    Are you looking for exciting―but responsible―new investment opportunities that go beyond simple stocks and bonds?

    In REITs For Dummies, celebrated investing lecturer and author Brad Thomas delivers an easy-to-understand guide to getting started with real estate investment trusts―also known as “REITs.” These flexible and lucrative investment tools package together individual properties so you can invest in land and buildings without the hassle of being a landlord.

    In the book, you’ll get a straightforward tour of REIT property sectors and the different ways you can invest in REITs. You’ll also find:

    • Strategies for selecting the best REITs for you and your family
    • Ways to navigate the sector and generate durable income that helps you sleep well at night
    • Options for those who want to go beyond the United States and investigate international REIT products.

    You already know about the basics of stock and bond investing. Now it’s time to learn about some of the other interesting financial products available to the responsible investor. In REITs For Dummies, you’ll get the jargon-free and easy-to-follow guidance you need to wrap your head around this exciting opportunity.

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    £17.70£21.80
  • Instagram For Business For Dummies, 2nd Edition

    08

    Put your best brand story in front of 1+ billion users!

    One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app’s more than 1 billion active monthly users and its powerful business tools―including shoppable posts, devoted business profiles, and advanced analytics―and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

    The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you’ll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.

    • Set up your account, profile, and analytics
    • Upload content and get smart with IG Stories and live video
    • Build and target paid advertising
    • Master the art of the hashtag

    Whatever your current Instagram skill-level, there’s always somewhere new to take you’re the story of your business―and there’s no better way to begin a gripping new chapter in that story than with this book.

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    £17.70£21.80
  • Currency Trading For Dummies (For Dummies (Business & Personal Finance))

    04

    Trade currencies like a seasoned pro with this friendly, fact-filled guide to the forex market 

    Over $6 trillion changes hands in the foreign exchange market every day. You can jump straight into the action with expert guidance from the hands-on Currency Trading For Dummies. You’ll learn how the foreign exchange market works, what factors influence currency values, and how to understand financial data. When you’re ready to create your own game plan for trading currencies, you’ll be able to build it around your investment objectives, experience level, and risk appetite. You’ll also find details on the latest trends in currency trading, including currency ETFs, cryptocurrencies, and currency options. 

    From essential newcomer knowledge to advanced positioning advice, Currency Trading For Dummies offers straightforward instruction that helps you: 

    • Source data and market intelligence, employ technical analysis, and use the latest tech to find the most lucrative trading opportunities 
    • Understand the most recent Securities and Exchange Commission (SEC) rules and regulations governing currency trading 
    • Avoid common pitfalls and mistakes made by novice and experienced currency traders 
    • Recognize profitable opportunities in the world of ETFs, currency options, and cryptocurrencies 

    Successful currency trading is within your grasp. This accessible roadmap to trading mastery provides the foundational knowledge you need to create a structured, winning strategy and conquer the forex market.  

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    £17.70£20.90
  • Marketing For Dummies: Use Marketing Strategies to Build Brands and Roi, Master Seo, E-commerce, Video, Digital, Social and Mobile Channels, Apply Psychology to Win Loyalty and…

    02

    Pump up your business with the latest, greatest marketing techniques

    This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.

    • Learn the marketing and sales strategies that work in any economy
    • Discover how to engage customers with trust and enthusiasm
    • Understand post-pandemic changes in consumer attitudes
    • Discover new tools and technologies for finding customers and inspiring loyalty
    • Adapt your brand, pricing, and sales approach to make your business more valuable
    • Avoid common marketing mistakes and learn how to measure the impact of your efforts

    In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

    For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

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    £17.70£20.90
  • Investment Banking For Dummies

    04

    Wrap your head around the complicated world of investment banking with this understandable and comprehensive resource 

    The celebrated authors of Investment Banking For Dummies, 2nd Edition have updated and modernized their best-selling book to bring readers an invaluable and accessible volume about the investment banking industry. 

    Written in the straightforward and approachable tone the For Dummies series is known for the world over, authors Matthew Krantz and Robert Johnson have created an indispensable resource for students and professionals new to investment banking. 

    The book covers all the crucial topics required to understand the fundamentals of the industry, including: 

    • Strategies for different types of risk management: market, credit, operating, reputation, legal, and funding 
    • The key investment banking operations: venture capital, buyouts, M&A, equity underwriting, debt, and more 
    • The relationship between leverages buyout funds, hedge funds, and corporate and institutional clients 

    Investment Banking For Dummies, 2nd Edition offers, for the first time, a brand-new chapter devoted to cryptocurrencies, and new content on “unicorn” IPOs, including Uber, Lyft, and Airbnb.  

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    £17.70£20.90
  • Real Estate Investing For Dummies, 4th Edition

    Make real estate part of your investing strategy

    Do you want to get involved in real estate investing, but aren’t quite sure where to start? This is your go-to resource for making sense of the subject. Written by industry experts Eric Tyson and Robert Griswold, this new edition of Real Estate Investing For Dummies offers timely, proven, practical, and actionable advice to overcome the challenges of the market and keep yourself one step ahead of the competition. 

    With the help of this straightforward and time-tested information, you’ll get the know-how to wisely and confidently make smart, sound, and informed real estate investing decisions that will reap big rewards. Highlights include:

    • The Tax Reform and Jobs Act bill that took effect in 2018 
    • The best types of investment properties for different types of investors 
    • NNN (triple nets) investments and REITs/TICs 
    • Tech applications to support property management operations and accounting

    A step-by-step primer for preparing to buy, identifying the property, due diligence, closing the transaction, leasing the property and ongoing operations and property management. 

    There’s no time like the present to jump into the real estate market―as first-time investors or experienced investors who want to brush up on the changes that have occurred in the market.

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    £17.70£20.90
  • The Queering of Corporate America: How Big Business Went from LGBT Adversary to Ally (Queer Ideas/Queer Action)

    An accurate picture of the LGBTQ rights movement’s achievements is incomplete without this surprising history of how corporate America joined the cause.

    Legal scholar Carlos Ball tells the overlooked story of how LGBTQ activism aimed at corporations since the Stonewall riots helped turn them from enterprises either indifferent to or openly hostile toward sexual minorities and transgender individuals into reliable and powerful allies of the movement for queer equality. As a result of street protests and boycotts during the 1970s, AIDS activism directed at pharmaceutical companies in the 1980s, and the push for corporate nondiscrimination policies and domestic partnership benefits in the 1990s, LGBTQ activism changed big business’s understanding and treatment of the queer community. By the 2000s, corporations were frequently and vigorously promoting LGBTQ equality, both within their walls and in the public sphere. Large companies such as American Airlines, Apple, Google, Marriott, and Walmart have been crucial allies in promoting marriage equality and opposing anti-LGBTQ regulations such as transgender bathroom laws.

    At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.

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    £17.60£25.70
  • Feel-Good Productivity: How to Do More of What Matters to You

    ‘The master of productivity.’ Steven Bartlett, creator of Diary of a CEO

    ‘The book we’ve all been waiting for.’ Dr Julie Smith, author of Why Has Nobody Told Me This Before?

    The secret to productivity isn’t discipline. It’s joy.

    We think that productivity is all about hard work. That the road to success is lined with endless frustration and toil. But what if there’s another way?

    Dr Ali Abdaal – the world’s most-followed productivity expert – has uncovered an easier, happier path to success. Drawing on decades of psychological research, he has found that the secret to productivity and success isn’t grind – it’s feeling good. If you can make your work feel good, then productivity takes care of itself.

    In this revolutionary book, Ali reveals how the science of feel-good productivity can transform your life. He introduces the three hidden ‘energisers’ that underpin enjoyable productivity, the three ‘blockers’ we must overcome to beat procrastination, and the three ‘sustainers’ that prevent burnout and help us achieve lasting fulfilment. He recounts the inspiring stories of founders, Olympians, and Nobel-winning scientists who embody the principles of Feel-Good Productivity. And he introduces the simple, actionable changes that you can use to achieve more and live better, starting today.

    Armed with Ali’s insights, you won’t just accomplish more. You’ll feel happier and more fulfilled along the way.

    ‘A much-needed antidote to hustle culture’ Mark Manson, author of The Subtle Art of Not Giving a F*ck

    ‘An eye-opening and important new book’ Cal Newport, author of Deep Work and Digital Minimalism

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    £17.60£20.90
  • A Big Life In Advertising

    02
    The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her “riveting story: How she shattered every glass ceiling and became a Madison Avenue legend.”*
    From her role as fledgling copywriter at Doyle Dane Bernbach — the agency that made big-car-obsessed America fall in love with the funny little Volkswagen — to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence’s life in advertising couldn’t be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that “etched indelible phrases into the public imaginations: ‘Flick your Bic’ and ‘I Love New York!’ and ‘Plop plop, fizz fizz, oh what a relief it is.'”
    For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller’s art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines

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    £17.50£18.00
  • Sustainable Marketing: How to Drive Profits with Purpose

    03

    Shortlisted for the Business Book Awards 2022

    In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.

    From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

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    £17.50£19.00
  • Clinical Negligence Made Clear: A Guide for Patients & Professionals

    08
    Clinical Negligence claims currently cost the NHS over £2 billion every year. Litigation is time-consuming, expensive and stressful for all involved. For those whose lives have been changed dramatically as a result of negligent medical treatment, bringing a claim may be the only means of obtaining redress for the harm done to them. But the process of litigation can be a bewildering and sometimes hostile experience. For many healthcare professionals the fear of litigation is a real concern and there is deep anxiety that litigation contributes to an unhealthy, even dangerous culture of blame. Clinical Negligence Made Clear: A Guide for Patients and Professionals is an attempt by one the country’s leading clinical negligence practitioners to help all those who might be affected by such cases to understand what is involved and thereby to reduce the cost and emotional impact of clinical negligence litigation. In concise, accessible language Nigel Poole QC charts how clinical negligence has evolved, its place within the justice system and how compensation is assessed explains ten core legal principles of clinical negligence such as the doctor’s duty of care and the standards expected of healthcare professionals sets out how a claim proceeds and what happens before and during a trial focuses on specific common areas of clinical negligence claims such as wrongful birth, delays in cancer treatment and cosmetic surgery looks to the future and asks whether the current system is sustainable The aim is to provide an intelligent but accessible guide for patients, doctors, nurses, therapists, expert witnesses, and healthcare managers so that those caught up in legal proceedings have a realistic view of the impact they will have and a clearer understanding of when a dispute might be best resolved early. No doubt it will also provide a lively introduction to the subject for students, trainees and lawyers looking to move into clinical negligence work.

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    £17.50£19.00
  • The Skint Cook: Discover the ultimate budget-busting cookbook with mouth-watering recipes for every mood and occasion – as seen on TV with Jamie Oliver!

    This is cooking on a budget at its best: maximum flavour, minimum spend.

    The Skint Cook is bursting with super simple, budget-friendly recipes that pack a big punch.

    Whether you’re cooking for one or trying to feed a crowd, learn how to use up leftovers, knock out showstoppers and still have cash to spare.

    Packed with good sense, good value recipes, The Skint Cook is all about getting back to basics and using what you have to create big, hearty, wholesome meals with ingredients that are accessible at prices that are affordable.

    There’s updates on classics, flavour combos to die for and new recipes that are about to become your go-to staples – alongside a showcase of tricks and twists that are ingeniously simple and incredibly effective. Whether it’s swapping butter for margarine or turning leftover doughnuts into the bread pudding of your dreams, The Skint Cook shows you how to get resourceful and make cooking on a budget a fun, sustainable part of your everyday lifestyle.

    From store-cupboard dinners to inventive family feasts, Friday night fake-aways to Sunday roasts, this is stress-free, feel-good food you can’t get enough of.

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    £17.50£19.00
  • Poor Charlie’s Almanack: The Essential Wit and Wisdom of Charles T. Munger

    From the legendary vice-chairman of Berkshire Hathaway, lessons in investment strategy, philanthropy, and living a rational and ethical life.

    “A timeless classic that will change how you approach life. There is a billion-dollar education inside this book.”
    —Shane Parrish, founder of Syrus Partners and Farnam Street

    “Spend each day trying to be a little wiser than you were when you woke up,” Charles T. Munger advises in Poor Charlie’s Almanack. Originally published in 2005, this compendium of eleven talks delivered by the legendary Berkshire Hathaway vice-chairman between 1986 and 2007 has become a touchstone for a generation of investors and entrepreneurs seeking to absorb the enduring wit and wisdom of one of the great minds of the 20th and 21st centuries. 

    Edited by Peter D. Kaufman, chairman and CEO of Glenair and longtime friend of Charlie Munger—whom he calls “this generation’s answer to Benjamin Franklin”—this abridged Stripe Press edition of Poor Charlie’s Almanack features a brand-new foreword by Stripe cofounder John Collison.  

    Poor Charlie’s Almanack draws on Munger’s encyclopedic knowledge of business, finance, history, philosophy, physics, and ethics—and more besides—to introduce the latticework of mental models that underpin his rational and rigorous approach to life, learning, and decision-making. Delivered with Munger’s characteristic sharp wit and rhetorical flair, it is an essential volume for any reader seeking to go to bed a little wiser than when they woke up.

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    £17.50£20.90
  • Employment Law: A Practical Introduction: 21 (HR Fundamentals, 21)

    03

    The updated third edition of Employment Law is a clear and practical guide to understanding the complex, important system that regulates the relationship between employers and employees in the UK.

    Understanding and applying the law effectively at work is essential for organizations. Employment Law offers a complete overview of the core components that form the interactions between an organization, its employees and the HR function. The third edition includes the latest developments and changes in law and HR perspectives, with new material on the changeability of the law, equal pay and parental leave.

    Featuring practical tools, checklists, case studies and real-life examples, Employment Law builds legal knowledge in key areas including recruitment, contracts, discrimination, equal pay, health and safety and managing the end of the employment relationship. It is supported by case studies on topics such as early conciliation, implied rights and diversity and inclusion and online resources including person specification templates and appraisal forms and additional references.

    HR Fundamentals is a series of succinct, practical guides featuring exercises, examples and case studies. They are ideal for students and those in the early stages of their HR careers.

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    £17.40£20.90
  • Marketing: The Basics

    02

    ‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement

    If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

      • Explains the fundamentals of marketing and useful concepts such as the Long Tail
      • Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
      • Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study

      This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

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      £17.30£19.00

      Marketing: The Basics

      £17.30£19.00

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