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Creative Pedagogy: A Handbook for HE Professionals
The ultimate toolkit for lecturers and practitioners in higher education aimed at developing creative pedagogy that will inspire and empower students.
It demonstrates how creative teaching and learning methods can engage students and encourage them to be reflective and mindful, as well as enhancing their potential to build social and cultural capital, increase their employability prospects, social mobility and civic participation.
It recognises that traditional teaching methods do not work for all learners and embraces contemporary ideas, innovative strategies and new technologies that can provide appropriate and accessible learning for students, enabling HE lecturers to challenge the status quo and expand their creative teaching skillset. Learning can become a co-construction between the lecturer and students with outcomes of increased retention in the classroom, more engagement in the learning, and more fun. This could be the start of doing things not only differently but more effectively.
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£17.30£19.00Creative Pedagogy: A Handbook for HE Professionals
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.Read more
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Affiliate Marketing For Dummies
Get Your Piece of the Hottest Business Online Today!
Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer.
Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie!
- Choose the right affiliate product or service for you
- Find the best affiliate programs for you
- Find the best affiliate marketing strategies
Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker―big time.
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£17.20£20.90Affiliate Marketing For Dummies
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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer, 2nd Edition, Revised and Updated
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more
In today’s digital age, the traditional sales funnel―marketing at the top, sales in the middle, customer service at the bottom―is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company―but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer.
Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer.
Upon reading this book, you will know:
- How to build trust with buyers through content and video.
- How to turn your web presence into a magnet for qualified buyers.
- What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles.
- Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.
- How to achieve buy-in at your company and truly embrace a culture of content and video.
- How to transform your current customer base into loyal brand advocates for your company.
They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
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Factor Investing For Dummies
Systematically secure your financial future―Dummies makes it easy
Factor Investing For Dummies helps you go beyond the investment basics, with proven techniques for making informed and sophisticated investment decisions. Using factor investing, you’ll select stocks based on some predetermined, well, factors. Momentum, value, interest rates, economic growth, credit risk, liquidity―all these things can help you identify killer stocks and improve your returns. This book explains it all, and helps you implement a strategic factor investing plan, so you can boost your portfolio’s performance, reduce volatility, and enhance diversification. You’ll also learn what not to do, with coverage of the factors that have failed to deliver consistent returns over time. We explore factor-based ETFS and loads of other ideas for injecting some factors into your investment game.
- Learn what factor investing is and how you can use it to level up your portfolio
- Understand the various types of factors and how to use them to select winning stocks
- Choose from a bunch of factor investing strategies, or build one of your own
- Generate wealth in a more sophisticated, more effective way
This is the perfect Dummies guide for beginner to seasoned investors who want to explore more consistent outperformance potential. Factor Investing For Dummies can also help portfolio managers, consultants, academics, and students who want to understand more about the science of factor investing.
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£17.20£20.90Factor Investing For Dummies
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Sales Management For Dummies
Guide your sales force to its fullest potentialWith a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part of any sales job, there’s much more to it. With this fun and accessible guide, you’ll go beyond the basics of sales to learn how to anticipate clients’ needs, develop psychologist-like insight, and so much more.
Because few people go to school to earn degrees in selling, sales talent is developed in the field. Unfortunately, most training efforts fail to reach their objectives, in large part because of the absence of any kind of reinforcement or coaching. This book is your one-stop guide to managing an existing or start-up sales force to succeed in every area of sales―from prospecting to closing.
- Shows you how to reach your fullest potential in sales
- Helps you effectively inspire great performance form any sales force
- Demonstrates how to prospect, recruit, and increase your organization’s income and success
- Teaches you how to manage sales teams to greatness
If you’re one of the millions of salespeople or sales managers worldwide looking for a fast, easy, and effective way to get the most out of your sales force, the tried-and-true guidance presented inside sets you up for success.
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£17.20£20.90Sales Management For Dummies
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Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
Praise for Mastering the Complex Sale“Jeff Thull’s process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.”
―Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin“This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a ‘selling process’―it is a survival guide―a truly outstanding approach to bringing all the pieces of the puzzle together.”
―Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc.“Mastering the Complex Sale brilliantly sets up value from the customer’s perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment.”
―Samik Mukherjee, Vice President, Onshore Business, Technip“Customers need to know the value they will receive and how they will receive it. Thull’s insights into the complex sale and how to clarify and quantify this value are remarkable―Mastering the Complex Sale will be required reading for years to come!”
―Lee Tschanz, Vice President, North American Sales, Rockwell Automation“Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn’t a given, it’s a choice. This is a proven alternative to the price-driven sale. We’ve spoken to his clients. This stuff really works, folks.”
―Dave Stein, CEO and Founder, ES Research Group, Inc.“Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels.”
―Sven Kroneberg, President, Seminarium Internacional“Jeff’s main thesis―that professional customer guidance is the key to success―rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth.”
―Jon T. Lindekugel, President, 3M Health Information Systems, Inc.“Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today’s competitive marketplace. It’s no longer about selling; it’s about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference.”
―Carol Pudnos, Executive director, Healthcare Industry, Dow Corning CorporationRead more
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AAT Using Accounting Software: Combined Study Text and Question Bank
The Combined Text & Question Bank provides all the knowledge required for the Using Accounting Software unit. The Combined Text & Question Bank incorporates elements of the Course Book and Question Bank into a concise and focused product. Features include: question practice, assessment preparation, guidance through the syllabus. Our materials and online equivalents will help ensure you are ready for your assessments and prepared for your career in accounting.Read more
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AAT Management Accounting Budgeting: Course Book
The Course Book provides all the knowledge required for the Management Accounting: Budgeting unit. The Course Books cover the relevant syllabus comprehensively, at an appropriate level and in a clear, user-friendly way. Features include: practical examples, tasks to consolidate learning, in-depth syllabus coverage, chapter summaries and keywords. Our materials and online equivalents will help ensure you are ready for your assessments and prepared for your career in accounting.Read more
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AAT Accounting Systems & Controls (Synoptic Assessment): Course Book
The Course Book provides all the knowledge required for the Accounting Systems and Controls unit. The Course Books cover the relevant syllabus comprehensively, at an appropriate level and in a clear, user-friendly way. Features include: practical examples, tasks to consolidate learning, in-depth syllabus coverage, chapter summaries and keywords. Our materials and online equivalents will help ensure you are ready for your assessments and prepared for your career in accounting.Read more
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Management Accounting: Costing Tutorial (AAT Advanced Diploma in Accounting)
An essential teaching text for the AAT AQ2016 Advanced Diploma in Accounting (Level 3) Unit ‘Management Accounting: Costing’. Presented in a clear and accessible style the text is written closely to the AAT syllabus and contains Case Studies, Key Terms, Activities and answers.Read more
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Shoveling Smoke: Advertising and Globalization in Contemporary India
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients.An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
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Ultimate Guide to Facebook Advertising
New Customers Are Waiting…Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.
You’ll discover how to:- Maximize your ad ROI with newsfeeds, videos, and branded content
- Create custom audiences from your contact lists, video views, and page engagement
- Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
- Boost your Facebook ads using the Audience Network and Instagram
- Follow the three-step formula for successful video ads
- Maximize campaigns and increase conversions on all traffic to your website
- Track and retarget engaged users by leveraging the Power of the Pixel
- Make every page on your website 5-10 percent more effective overnight
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£17.10£19.00Ultimate Guide to Facebook Advertising
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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.
In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media.
Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
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No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today’s brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.Read more
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Contract Law For Dummies
Take the mumbo jumbo out of contract law and ace your contracts courseContract law deals with the promises and agreements that law will enforce. Understanding contract law is vital for all aspiring lawyers and paralegals, and contracts courses are foundational courses within all law schools. Contract Law For Dummies tracks to a typical contracts course and assists you in understanding the foundational legal rules controlling voluntary agreements people enter into while conducting their personal and business affairs. Suitable as a supplement to introductory and advanced courses in contract law, Contract Law For Dummies gives you plain-English explanations of confusing terminology and aids in the reading and analysis of cases and statutes.
Contract Law For Dummies gives you coverage of everything you need to know to score your highest in a typical contracts course. You’ll get coverage of contract formation; contract defenses; contract theory and legality; agreement, consideration, restitution, and promissory estoppel; fraud and remedies; performance and breach; electronic contracts and signatures; and much more.
- Tracks to a typical contracts course
- Plain-English explanations demystify intimidating information
- Clear, practical information helps you interpret and understand cases and statutes
If you’re enrolled in a contracts course or work in a profession that requires you to be up-to-speed on the subject, Contract Law For Dummies has you covered.
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£17.10£21.80Contract Law For Dummies
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Project Management for Dummies – UK, 2nd UK Edition
Get projects done on time, on budget, and with maximum efficiency – fully updated UK edition!In today’s time-pressured and cost-conscious global business environment, reliable project management and competent delivery are more important than ever. Increasingly, project management is being seen as an essential management skill for all, as well as a career choice for many. This new UK edition of Project Management For Dummies, 2nd UK Edition quickly introduces you to the principles of successful project management with a clear and logical approach to help you deliver your projects, not only successfully, but also more easily. Unique to the UK edition, you’ll find clear guidance on using the highly logical product-based approach to project planning, along with advice on how to release the great power of the technique, not only for effective planning, but also for project control.
Updated with fresh content, tips, and tactics that cover everything you need to know from a project’s start to finish, this accessible guide takes you through every stage of project management. You’ll discover how to make project planning easier and more effective, manage resources and stay on track within a budget. Then you’ll find help and advice to help you motivate and manage your teams to help them perform at their best. To help you stay at the leading edge, you’ll also find two new chapters in this edition explaining project governance and the increasingly important international standard ISO 21500. In short, this book will help you master a highly valuable skill for advancing your career.
- Provides clear descriptions of who should do what in a project to prevent communication and control problems
- Presents the latest concepts in project management techniques
- Discusses how to keep risks under control during the project
- Includes access to online project management templates and checklists to aid in learning
If you’re a manager taking on a project for the first time or a more experienced project professional looking to get up to speed on the latest thinking and techniques, Project Management For Dummies, 2nd UK Edition equips you for project management success.
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Personal Finance For Dummies
Take stock of your financial situation
From budgeting, saving, and reducing debt, to making timely investment choices and planning for the future, Personal Finance For Dummies provides fiscally conscious readers with the tools they need to take charge of their financial life.
This new edition includes coverage of an extensive new tax bill that took effect in 2018 and the impact on individuals, families, small businesses, and on real estate and investing decisions. Plus, it covers emerging investing interests like technology and global investing, cryptocurrencies, pot stocks, the lifestyle changes occurring with millennials, and more.
- Evaluate and manage your financial fitness
- Assess your credit report and improve your score
- Make smart investments in any economic environment
- Find out about international investing
The expert advice offered in Personal Finance For Dummies is for anyone looking to ensure that their finances are on the right track―and to identify the areas in which they can improve their financial strategies.
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£17.10Personal Finance For Dummies
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IF YOU DON’T DO POLITICS, POLITICS WILL DO YOU…: A guide to navigating office politics effectively and ethically. (And yes, it is possible.)
Most people try to avoid office politics at all costs, seeing them as unpleasant, unfair, unethical and an unnecessary distraction from their ‘real work’. If You Don’t Do Politics, Politics Will Do You will open your eyes to the fundamentals you didn’t know you need to know – the fundamentals no-one ever teaches you, including what office politics actually are and how being politically intelligent is the single biggest determinant of your personal and professional success.
Drawing on her own experiences as an executive, together with insights from some of the leading business thinkers of our time, in this personal, practical and frank book, Niven Postma will show you it is possible to play politics without sacrificing your principles and teach you how to use politics to advance your career, benefit your team and build the organisation you are part of.
“Niven Postma will help you to understand why workplace politics are inevitable and how you can navigate office politics in order to be both useful and successful.” – Liz Wiseman, New York Times bestselling author of “Multipliers” and “Rookie Smarts”
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Your Recovery Workbook and Journal.
This Journal and Workbook Consist of Skills and Techniques giving you more power to combat difficulties in your life .
This book is Full of Uplifting Quotes Throughout.
It also has a Food and Snacks Intake Tracker, Water Tracker, Monitoring Sleep and Mood to Help you Identify Possible Triggers.Read more
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Net Zero for Business: How to write an effective carbon reduction plan in 6 simple steps: How to write an effective carbon reduction plan in 7 simple steps
Unlock the path to a sustainable future with “Net Zero for Business.” As the effects of climate change become increasingly evident, businesses must step up and take action. This essential guide, tailored specifically for business managers, empowers you to transform your company and achieve Net Zero.Inside, you’ll discover the revolutionary MARTOC method—a practical, six-step process that will guide you towards creating a powerful Carbon Reduction Plan. Measure your carbon footprint, set ambitious goals aligned with your vision, and implement effective strategies to reduce emissions across your operations.
With simple yet impactful steps, “Net Zero for Business” helps you navigate the complexities of sustainability and bring structure to your efforts. It’s time to take action and become a leader in sustainable business practices.
Join the movement today and revolutionise your business for a better tomorrow. Together, we can make a significant impact in the race against climate change.
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Becoming a Critical Thinker: For your university studies and beyond
Becoming a critical thinker is a straight-forward, reassuring, and complete guide to critical thinking – one that helps you to understand critical thinking and develop the skills needed to employ it. This book supports the reader to not only think critically, but to do so independently, as a student, professional, and global citizen.The book has a clear three-part structure: firstly, examining what critical thinking is; secondly, exploring the three overarching aims of critical thinking; and finally, focussing on how to develop the essential tools to support those aims. This text assumes no prior knowledge or understanding: it has been developed to gently guide the reader from school-level education to university-level thinking in a clear and engaging manner.
This is the only critical thinking skills text to offer insights and advice from professionals and students, helping the reader learn from the experiences of others in a range of contexts. Each chapter also offers guided exercises, checklists, and further reading to encourage the reader to apply techniques learnt to real situations. It is also the only text to offer chapters dedicated to listening and speaking, which are often overlooked, but are vitally important skills.
This is the ideal introduction to critical thinking for students across all disciplines.
Digital formats and resources
Becoming a Critical Thinker is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The book’s online resources include:For students:
– Additional ‘student say’ features
– Links to additional resources
– Downloadable Tools Matrix
– Downloadable checklists
– Fully-customisable argument map
– MCQs
– Flashcard glossaryFor lecturers:
– Tutorial suggestions
– PowerPoint slidesRead more
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The Five Dysfunctions of a Team: A Leadership Fable (J–B Lencioni Series)
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen, Decision Tech’s CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down the entire company. Will she succeed? Will she be fired? Will the company fail? Lencioni’s utterly gripping tale serves as a timeless reminder that leadership requires as much courage as it does insight. Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.Read more
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Watertight Marketing: The proven process for seriously scalable sales
Are you tired of wasting time and money on marketing that doesn’t deliver? Do you wish there was a proven, fool-proof process that can reliably powerup your profits?Well there is, and this book holds the answer. Page by page you’ll unlock the Watertight Marketing method, a powerful toolkit that will equip you with the mindset, skills and processes you need to find customers you love, repeatedly increase sales results and positively transform profits. There’s no jargon and no time-wasting, just straight-talking, down-to-earth and honest advice that will change what you think about marketing. And it’s refreshingly clear, straightforward and highly practical style will bring your marketing to life, spark ideas that will stick, motivate and inspire you, and empower your business to succeed.
Tried, tested and trusted by thousands of businesses, Watertight Marketing puts you firmly in control of your marketing so you can finally step off the roller coaster of yo-yo results and develop enduring growth strategies that will keep on delivering, year after year.
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More ProActive Sales Management: Avoid the Mistakes Even Great Sales Managers Make And Get Extraordinary Results
Building on the concrete advice and practical, powerful strategies revealed in its predecessor, More ProActive Sales Management provides harried sales managers with a proven method for managing the sales process and their peo ple. Packed with specific, field-tested techniques, this helpful guide focuses on the five primary areas in which mistakes occur: internal team decisions, up ward decisions, sales decisions, infrastructure decisions, and decisions regarding the manager himself.This book shows sales managers at every level how to manage for great results!
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The Fund: Ray Dalio, Bridgewater Associates and The Unraveling of a Wall Street Legend
‘The most explosive, mind-blowing business book I’ve ever read’ – Bradley Hope, New York Times bestselling author of Billion Dollar Whale
‘Jaw-dropping . . . well-told, well-structured and exquisitely reported’ – Financial Times book review
Discover the unauthorized, unvarnished story of famed Wall Street hedge-fund manager Ray Dalio.
When Ray Dalio, billionaire founder of Bridgewater Associates, the world’s largest hedge fund, announced in October 2022 that he was stepping down from the company he founded forty-seven years ago, the news made headlines around the world. Dalio achieved worldwide fame thanks to a mystique of success cultivated in frequent media appearances, celebrity hobnobbing, and his bestselling book, Principles. In The Fund, Rob Copeland draws on hundreds of interviews with those inside and around the firm to reveal what really goes on with Dalio and his cohorts behind closed doors.
Tracing more than fifty years of Dalio’s leadership, The Fund peels back the curtain to reveal a rarefied world of wealth and power, where former FBI director Jim Comey kisses Dalio’s ring, recent Pennsylvania Senate candidate David McCormick sells out, and countless Bridgewater acolytes describe what it’s like to work at this fascinating firm.
Dalio has stepped down from Bridgewater before; will the legacy of his Principles continue to chart the course of the firm? The Fund provides unique insight into the story of Dalio and Bridgewater, past, present and future.
‘A taut, nonfiction thriller’ – Bryan Burrough, bestselling author of Barbarians at the Gate
‘Manages to both shock and entertain at the same time’ – Philipp Meyer, bestselling author of American Rust and The Son
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Starting a Business For Dummies
Launch your new business with confidence and skill using the latest guidance from the UK’s most trusted small business guru
Starting a business is one of those courageous and audacious decisions that many of us dream about. If you’re ready to take the leap and turn your great idea into action, or you already have, you’ll need to arm yourself with the best strategies you can find. In Starting a Business For Dummies: UK Edition, business growth expert Colin Barrow, MBA, provides these strategies as he walks you through every critical step in launching your company.
From writing your first business plan to surviving and thriving in your first year, and everything in between, you’ll learn how to go from concept to revenue, handle the post-Brexit United Kingdom regulatory and tax environment and utilise public grants and incentives to help get you off the ground. You’ll also:
- Understand how the UK business landscape has been impacted by Brexit and COVID-19 and the practical steps you can take to adapt
- Finance your new venture with grants from the UK government and enjoy brand-new tax incentives aimed at R&D and innovation
- Find your inspiration with motivating case studies of real-world successes who conquered every challenge the market threw at them
You’ve spent your life building the skills you’ll need for this moment. Let Starting a Business For Dummies: UK Edition show you how to apply them for maximum effect as you grow your company from an idea into an unstoppable juggernaut.
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£16.80£24.70Starting a Business For Dummies
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Management and Cost Accounting For Dummies – UK
With easy-to-understand explanations and real-life examples, Management & Cost Accounting For Dummies provides students and trainees with the basic concepts, terminology and methods to identify, measure, analyse, interpret, and communicate accounting information in the context of managerial decision-making.
Major topics include:
- cost behaviour
- cost analysis
- profit planning and control measures
- accounting for decentralized operations
- budgeting decisions
- ethical challenges in management and cost accounting
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£16.70£19.00Management and Cost Accounting For Dummies – UK
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Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Throughout history, selling and entertainment have gone hand in hand – from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity , it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today s advertising is less liked and less effective than ever before.
But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective.
This is a fabulous book. …It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, OgilvyRead more
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Writing Business Bids and Proposals For Dummies
Acquire the necessary skills to win business through proposals, bids, tenders, and presentations―this hands-on guide is your partner for success
You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession ― a growing and increasingly important one and an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers. Proposal writers have a professional organization ― the Association of Proposal Management Professionals (APMP) ― and their best practices are the foundation for this book.
Proposal writing is a skill you can learn, practice, and master; you can even go through a professional certification process to prove your mastery. Writing Business Bids & Proposals For Dummies is your no-nonsense guide to finding out what professional proposal writers know and for applying it to your own business.
If you’re a small- to medium-size business owner, a first-time proposal writer in a medium-size company, or a sales representative, you know that a written proposal (printed or electronic) is still a common, personal, and effective way to win business. Written in plain English, Writing Business Bids & Proposals For Dummies will help you to:
- Know the difference between reactive proposals (the RFP or request for proposal) and proactive proposals
- Focus on the customer by going beyond their requirements to address their true needs
- Know your competition through research and analysis
- Write persuasively to develop a winning business proposal
- Plan and use a repeatable proposal process
- Incorporate a lessons learned aspect to your proposal process
- Use tools and templates to accelerate your proposals
- Motivate and lead your proposal team to ensure they’re on the same page
- Use graphics to enhance your proposals
- Learn ways to automate your proposal development process
- And a whole lot more
Additionally, you’ll gain access to ten templates for building a proposal, find out ten common misconceptions about bids and proposals, and add a compiled list of online resources to your toolset. Grab a copy of Writing Business Bids & Proposals For Dummies to start sharpening your proposal writing skillset.
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£16.70£19.00Writing Business Bids and Proposals For Dummies
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The Alchemy of Finance: The New Paradigm (Wiley Investment Classics (Paperback))
New chapter by Soros on the secrets to his success along with a new Preface and Introduction.
New Foreword by renowned economist Paul Volcker
“An extraordinary . . . inside look into the decision-making process of the most successful money manager of our time. Fantastic.”
―The Wall Street JournalGeorge Soros is unquestionably one of the most powerful and profitable investors in the world today. Dubbed by BusinessWeek as “the Man who Moves Markets,” Soros made a fortune competing with the British pound and remains active today in the global financial community. Now, in this special edition of the classic investment book, The Alchemy of Finance, Soros presents a theoretical and practical account of current financial trends and a new paradigm by which to understand the financial market today. This edition’s expanded and revised Introduction details Soros’s innovative investment practices along with his views of the world and world order. He also describes a new paradigm for the “theory of reflexivity” which underlies his unique investment strategies. Filled with expert advice and valuable business lessons, The Alchemy of Finance reveals the timeless principles of an investing legend.
This special edition will feature a new chapter by Soros on the secrets of his success and a new Foreword by the Honorable Paul Volcker, former Chairman of the Federal Reserve.
George Soros (New York, NY) is President of Soros Fund Management and Chief Investment Advisor to Quantum Fund N.V., a $12 billion international investment fund. Besides his numerous ventures in finance, Soros is also extremely active in the worlds of education, culture, and economic aid and development through his Open Society Fund and the Soros Foundation.
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Business Development For Dummies
Growing a small business requires more than just salesBusiness Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It’s not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You’ll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can’t just “hire a sales guy” and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it’s about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
- Learn the core concepts of business development, and how it differs from sales
- Build a practical, step-by-step business development strategy
- Incorporate marketing, sales, and customer management in general planning
- Develop and implement a growth-enhancing partnership strategy
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
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£16.70£19.00Business Development For Dummies
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Health and Safety at Work For Dummies, UK Edition
Are you complying with health and safety regulations in the workplace?Making mistakes in many areas of health and safety can be both incredibly dangerous and hugely costly. So what can you do to avoid hazards and expensive, time-consuming legal battles? That’s where Health & Safety at Work For Dummies comes in. Cutting through the clutter, it provides you with the practical, must-know information you need to ensure your workplace is a suitably safe environment that complies with government health and safety rules and regulations.
Did you know that in 2014, 1.2 million working people suffered from work-related illnesses, 2,535 mesothelioma deaths occurred due to past asbestos exposure and 133 workers were killed on the job? The list goes on – and the statistics are staggering. Health & Safety at Work For Dummies shows you how to keep your employees safe from becoming another statistic in this frightening data. Arming you with critical information needed to adhere to health and safety regulations, it offers expert guidance on managing and implementing health and safety in your business, controlling workplace risks, going the extra mile in following orders and much more.
- Offers an easy-to-follow overview for getting started with health and safety
- Provides tips and advice for planning your health and safety management
- Includes guidance on monitoring and reviewing your health and safety systems
- Clearly demonstrates how to organize and motivate your workforce to comply with rules and regulations
You can’t afford to run a business that doesn’t provide a safe work environment. Be smart, safe and proactive with the help of this essential guide.
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£16.70£19.00Health and Safety at Work For Dummies, UK Edition
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Business Studies For Dummies
Your hands-on introduction to modern business and business educationWhether you’re deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.
You’ll get trusted, easy-to-follow coverage of all the topics you’ll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.
- Includes a clear, engaging, and concise overview of the key topics you’ll encounter in your studies
- The perfect study companion for students
With Business Studies For Dummies, you’ll be one step ahead of the competition―at university and on the job.
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£16.60£18.00Business Studies For Dummies
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Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media (Routledge Studies in Marketing)
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.
Food Advertising and Childhood Obesity seeks to gain a better understanding of children’s food choice based on children’s exposure to different advertising by analyzing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ways in which children become consumers and the role of advertising in this process. It then explores a range of advertising variables in children’s food choice and consumption. This includes theoretical and practical discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on entertainment level, such as using new media to present ‘advergames’ supported by television advertising. Each chapter is supported with relevant theories and a research summary is presented on each topic for clarification. The book also introduces some ways of constructive working with children and concludes with a chapter dedicated to market research and children.
Written for students and practitioners of marketing, market research, and advertising, especially within the global food industry, this book offers readers a new approach to understanding child food choice and consumption that will inform effective corporate social responsibility strategies to address this issue.
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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb…
Ditch the failed sales tactics, fill your pipeline, and crush your number
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.
The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
This book reveals the secrets, techniques, and tips of top earners. You’ll learn:
- Why the 30-Day Rule is critical for keeping the pipeline full
- Why understanding the Law of Replacement is the key to avoiding sales slumps
- How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection
- The 5 C’s of Social Selling and how to use them to get prospects to call you
- How to use the simple 5 Step Telephone Framework to get more appointments fast
- How to double call backs with a powerful voice mail technique
- How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond
- How to get text working for you with the 7 Step Text Message Prospecting Framework
- And there is so much more!
Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.
In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.
Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It’s time to get off the feast or famine sales roller-coaster for good!
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Legal Writing in Plain English, Third Edition: A Text with Exercises (Chicago Guides to Writing, Editing, and Publishing)
The leading guide to clear writing—and clear thinking—in the legal profession for more than two decades, now newly updated.Admirably clear, concise, down-to-earth, and powerful—all too often, legal writing embodies none of these qualities. Its reputation for obscurity and needless legalese is widespread. Since 2001, Bryan A. Garner’s Legal Writing in Plain English has helped address this problem by providing lawyers, judges, paralegals, law students, and legal scholars with sound advice and practical tools for improving their written work. Now the leading guide to clear writing in the field, this indispensable volume encourages legal writers to challenge conventions and offers valuable insights into the writing process: how to organize ideas, create and refine prose, and improve editing skills.
Accessible and witty, Legal Writing in Plain English draws on real-life writing samples that Garner has gathered through decades of teaching experience. Trenchant advice covers all types of legal materials, from analytical and persuasive writing to legal drafting, and the book’s principles are reinforced by sets of basic, intermediate, and advanced exercises in each section.
For this third edition, Garner has retained the structure of the previous versions, with updates and new material throughout. There are new sections on making your writing vivid and concrete and on using graphics to enhance your argument. The coverage and examples of key topics such as achieving parallelism, avoiding legalese, writing effective openers and summaries, and weaving quotations into your text have also been expanded. And the sample legal documents and exercises have been updated, while newly added checklists provide quick summaries of each section.
Altogether, this new edition will be the most useful yet for legal professionals and students seeking to improve their prose.
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Technical Analysis For Dummies, 4th Edition
Grasp and apply the basic principles of technical analysis
Savvy traders know that the best way to maximize return is to interpret real-world market information for themselves rather than relying solely on the predictions of professional analysts. This straightforward guide shows you how to put this into profitable action―from basic principles and useful formulas to current theories on market trends and behavioral economics―to make the most lucrative decisions for your portfolio.
The latest edition of Technical Analysis for Dummies includes a brand-new chapter on making the right decisions in a bull or bear market, an updated look at unique formulas and key indicators, as well as refreshed and practical examples that reflect today today’s financial atmosphere.
- Become an expert in spotting market trends and key indicators
- Get the skinny on the latest research on behavioral economics
- Take a deep dive into how to read market sentiment and make it work for you
- Get a look at the first innovation in charting for decades―straight from Japan
With comprehensive coverage from charting basics to the cutting edge, Technical Analysis for Dummies includes everything you need to the make informed independent market decisions that will maximize your profits. Happy trading!
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£16.50£20.90Technical Analysis For Dummies, 4th Edition
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Six-Figure Sales Secrets: The Ultimate Guide to Overfilling Your Pipeline, Closing More, and Earning in the Top 1% of Salespeople
Simple Strategies, Remarkable ResultsMastering sales is one of the fastest ways to fortune and freedom. Sara Blakely (founder of Spanx) and Zig Ziglar (author, motivational speaker) started their careers doing direct sales and went on to build billion dollar and multi-million dollar empires, respectively.
Marcus Chan, one of the world’s leading sales experts, has followed in their footsteps to launch a highly profitable business of his own. Now, he’s bringing you Six-Figure Sales Secrets, a proven framework for taking your sales results to the next level.
Whether you’re new to sales or ready to accelerate and maximize your potential, this book will propel you toward extraordinary success. Marcus reveals simple but powerful strategies, high-performance habits, and field-tested frameworks that you can implement today. You’ll learn to work smarter, not harder, and you’ll discover how to turn your dials into dollars—without the burden of burnout.
You’ll learn:
- How “The Whisper Test” will have your prospects begging to buy from you
- Why sending thousands of emails is the wrong way to prospect
- How to land bigger deals and bring home more commissions
- The scripts you need to overfill your calendar with qualified prospects
- Why sales is not a numbers game
- The system to cut your sales cycle in half, regardless of industry or product
- How to become a wildly efficient sales machine
… and much more.
Six-Figure Sales Secrets will show you exactly how to earn an additional $50K to $100K in commissions this year without working 60+ hours per week, making thousands of cold calls, or using sleazy sales tactics—even if you have zero experience.
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Corporate Finance: The Basics
Corporate Finance: The Basics is a concise introduction to the inner workings of finance at the company level. It aims to take the fear out of corporate finance and add the fun in, presenting the subject in a way that is simple to grasp and easy to digest. Its aim is to explain – and demystify – the essential ideas of corporate finance, avoiding the heavy use of maths and formulae. The calculations and figures in the book are purely to illustrate fundamental concepts, appealing to readers’ common sense, rather than stretch their ability to do “number-crunching”.
Topics covered include:
- Financial statements through the corporate finance lens
- How to make investment decisions
- Cash versus profit
- Net working capital management
- How to determine the value of a business
Through the use of a subject map, this book explains how the key components of the subject are connected with each other, strengthening the reader’s understanding. This book is the ideal introduction for anyone looking for a short yet scholarly overview of corporate finance.
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£16.30£19.00Corporate Finance: The Basics
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