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Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever―this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
- Discover the new rules of marketing
- Stand out and create WOW moments
- Build a loyal and vocal customer base
- Learn who will shape the future of customer choice
Every few years brings a “new” marketing movement, but experienced marketers know that this time its different; it’s not just the rules that have changed, it’s the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
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£16.20£20.00Marketing 4.0: Moving from Traditional to Digital
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Complete MBA For Dummies, 2nd Edition
Your guide to understanding the basics of an MBAWant to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:
- Know and respond to your customers’ needs
- Handle budgets and forecasts
- Recruit and retain top people
- Establish and run employee teams
- Use Sarbanes-Oxley to your company’s advantage
- Negotiate with the best of them
- Build long-term relationships with clients
- Avoid common managerial mistakes
- Improve cash flow
- Market your products and services
- Make the most of your advertising dollar
Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!
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£16.20£18.00Complete MBA For Dummies, 2nd Edition
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The Accidental Sales Manager: How to Take Control and Lead Your Sales Team to Record Profits
Key skills to make sales managers better developers of salespeopleGet out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That’s the “sales management trap,” and it’s exactly what The Accidental Sales Manager addresses and solves.
Full of helpful steps you can apply immediately?whether you’re training a sales manager, or are one yourself?this practical guide reveals step-by-step methods sales managers can use to both learn their jobs and lead their teams.
- Get tactics to stop burning time and exhausting yourself, while taking effective actions to use time better as a leader
- Discover how to integrate learning into leading and make sales meetings an active conversation on what works and what doesn’t
- Author has a previous bestseller, The Accidental Salesperson
Don’t get caught in the “sales management trap” or, if you’re in it, get the tools you need to escape it. Get The Accidental Sales Manager and lead your team to do what you do best: make sales, drive profits, and get winning results.
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Coffee’s for Closers: The Best Real Life Sales Book You’ll Ever Read
Practical, real-world sales advice you can apply immediately to improve your numbers
In Coffee’s For Closers: The Best Real Life Sales Book You’ll Ever Read, veteran sales leader and coach Tony Morris delivers a can’t-miss, hands-on guide to becoming the best salesperson you can be. This is not a book filled with high-level theories – rather it is a book that offers innovative and easy-to-understand sales techniques you can apply immediately and integrate into your daily life as a salesperson.
In the book, you’ll explore tried-and-true, step-by-step tutorials on getting past gatekeepers, cold-calling, questioning, listening to customers, and crafting airtight proposals. You’ll also find:
- Expert tips on gaining commitment and closing, as well as advice on how to handle prospects’ objections and stalling tactics
- Ways to generate leads, build rapport with customers, prepare for your next sales call, and even manage your time wisely
- Strategies for handling rejection – a frequently encountered experience for every salesperson
A practical blueprint for sales success that is heavily informed by real-world experience and commonsense, Coffee’s For Closers will become one of those essential resources you rely on to inform your everyday approach to sales.
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Legal Personhood (Elements in Philosophy of Law)
This Element presents the notion of legal personhood, which is a foundational concept of Western law. It explores the theoretical and philosophical foundations of legal personhood, such as how legal personhood is defined and whether legal personhood is connected to personhood as a general notion. It also scrutinises particular categories of legal personhood. It first focuses on two classical categories: natural persons (human beings) and artificial persons (corporations). The discussions of natural persons also cover the developing legal status of children and individuals with disabilities. The Element also presents three emerging categories of legal personhood: animals, nature and natural objects, and AI systems. This title is also available as Open Access on Cambridge Core.Read more
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The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.
The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses.
Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.
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Schaum’s Outline of Financial Accounting, 2nd Edition (Schaum’s Outlines) (SCHAUMS’ BUSINESS ECONOMICS)
The ideal review for your financial accounting
More than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice.
- 490 fully-solved problems
- Full coverage of accounting concepts, principles, and tools
- Complete self-testing exams
- Supports and supplements the leading textbooks in financial accounting
- Appropriate for the following courses: Financial Accounting, Accounting for Management, Accounting Principles, Accounting I, Accounting II
- Easy-to-follow review of financial accounting
- Supports all the major textbooks for financial accounting courses
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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:
- Establish your brand values and positioning
- Get the all-important name right
- Bring your brand to life
- Turn your customers into your advocates
- Manage your PR and use your marketing budget wisely
- Inspire your staff to live the brand too
- Deal with problems when something goes wrong
Branding isn’t about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
‘Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.’ Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4’s The Secret Millionaire
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What on earth should I post? – 150+ Creative Content Ideas for your Social Media and Online Marketing: Perfect for Entrepreneurs, Consultants and Coaches
Fill Facebook, Instagram, LinkedIn etc. … DAILY! – But where do you get the content from?
- Would you like to do professional social media marketing and need interesting content every day that will make people click?
- Do you often catch yourself starting a post with similar or the same content as before?
- Do you urgently need new, fresh ideas that create variety, range, and interest?
“It has never been so simple to fill social media channels every day with top content”
✅ – Includes a free content plan
Your content or social media marketing only works if you manage to post exciting content with a high click rate – preferably daily. It’s very easy to quickly run out of ideas. But, with this book, you will never have this problem again.
In this book, you will find:
- More than 150 ideas for your posts and content for the coming years.
- Concepts for the implementation as well as text, pictures, or video.
- A practical structure of the ideas for simple and fast findability.
- Suitable topics for every taste and target group—from serious to very funny.
- Many specific and successful practical examples of posts from different topics.
How does this sound to you? Move on from the troublesome search for post ideas to get you noticed and buy the book now!
From practice for practice
Author, marketing expert, and keynote speaker, Roman Kmenta, inspires delegates of world-renowned companies like Würth, media group RTL, Zurich Insurance, and Suzuki with his talks on international forums. He is an intensive user of content marketing strategies. His content inspires more than 25,000 people a month and helps them be more successful in business.
In this book, you will find the best of his own practice as well as many ideas and examples from highly experienced colleagues in the marketing field. Here, you have a template with which you can produce content for your business with a wide range, quickly and easily.
This unique Content Marketing book is perfect for you if you …
- are an entrepreneur or owner of a small business and would like to reach potential customers via social media.
- are an aspiring influencer or would like to become one and need ideas to build a fan base.
- are a salesperson and want to support your sales with effective activities on Facebook, Instagram, LinkedIn, and other channels.
- are employed as an expert and use social media for the extension of your expert status to increase your career opportunities.
- are using social media for personal reasons and want to constantly provide your network with interesting or funny content.
Which category speaks to you? Whatever your social media marketing needs, this book can instantly help you to reach your targets. Buy it now!
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Economics For Dummies, 3rd Edition (For Dummies (Business & Personal Finance))
Understand the science of wealth and prosperity
- Find FREE quizzes for every chapter online
- Learn about good markets, bad monopolies, and inflation
- Decode budget deficits and trade gains
This book gives you everything you need to understand our rapidly evolving economy―as well as the economic fundamentals that never change. What’s the best way to fight poverty? How can governments spur employment and wage growth? What can be done to protect endangered species and the environment? This book explains the answers to those questions―and many more―in plain English.
Inside…
- Get the fascinating scoop on behavioral economics
- Understand the model of supply and demand
- See how governments use monetary and fiscal policy to fight recessions
- Discover game theory and the secrets of cooperation
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The American Sign Language Phrase Book (NTC FOREIGN LANGUAGE)
The authoritative source on ASL is better than ever with more than 50 new phrasesFor more than 20 years, The American Sign Language Phrase Book has been the go-to guide for the hearing impaired and those who need to communicate with them including family, teachers and friends. Now this classic by ASL leader Lou Fant has been updated by his wife Barbara Fant to include signs for today’s lifestyle.
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Build Your Wealth Through Property Investments Trilogy: Mastering UK Real Estate for Financial Freedom: Combining Three Comprehensive Guides to Unlock Your Property Investment…
“Build Your Wealth Through Property Investments Trilogy”
Unlock the doors to financial prosperity with this powerful trilogy of property investment wisdom. Combining three essential books, this bundle provides a comprehensive guide to thriving in the UK real estate market.
From foundational knowledge to advanced strategies, Charles Fletcher, a seasoned property investor, leads you through every step. Learn to evaluate properties, master buy-to-let investments, and harness the art of passive income through rent-to-rent strategies.
Inside, you’ll find:
1. Mastering UK Real Estate for Financial Freedom: Discover the fundamentals of property investing, from property evaluation to negotiation. No matter your experience level or initial budget, this book equips you with the tools to succeed.
2. The Essential Buy-to-Let Property Investment Strategies for UK Investors: Tap into the lucrative world of buy-to-let investments. Explore how to choose the right properties, navigate legal requirements, and build an income stream that can pave the way to retirement.
3. The Art of Passive Income: Achieve Financial Freedom With Rent to Rent Mastery: Escape the traditional 9-to-5 grind and master the innovative strategy of rent-to-rent. Charles Fletcher unveils proven marketing techniques, property management tips, and financial strategies for generating consistent passive income.
Discover why this trilogy is a must-have for both newcomers and experienced investors. Propel yourself toward financial freedom – grab your copy today and embark on your journey to lasting wealth through property investment mastery.Read more
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101 Perfect Answers to Law Job Interview Questions: Your Secret Weapons for Securing a Career in Law
An invaluable bank of advice, sample questions and template answer structures specifically for law job interviews. If you’re entering the legal profession, or changing jobs, and want to get ahead of the competition, this is your secret weapon.- 101 law job interview questions and sample answers;
- interview advice; how to research and prepare;
- how to deal with commercial awareness questions and tricky scenarios;
- advice specifically for career changers and students;
- how to follow up after the interview and questions to ask your interviewer
All interspersed with ‘top tips’ for legal jobs. A must-have for law graduates and all aspiring lawyers.
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The Future of Money: How the Digital Revolution Is Transforming Currencies and Finance
An Economist Book of the Year
A Financial Times Book of the Year
A Foreign Affairs Book of the Year
A ProMarket Book of the Year
One of The Week’s Ten Best Business Books of the Year“A road map for money managers, market strategists, and others seeking to understand this new world.”―Barron’s
“Money shapes economies, economies shape nations, nations shape history. It follows that the future of money is profoundly important. Here is a definitive report on where we are and where we are going.”―Lawrence H. Summers, former Secretary of the Treasury
“Prasad manages to make the financial system intelligible and interesting without resorting to shortcuts and exaggeration…Previous overhauls mainly improved existing systems, he notes. The end of cash―likely within a decade or two―is revolutionary.”―The Economist
The world of finance is on the cusp of a major disruption that will affect corporations, bankers, states―indeed, all of us. As Eswar Prasad makes clear, the end of physical cash will fundamentally rewrite how we live. Bitcoin, Ethereum, and other cryptocurrencies are just the beginning: spurred by their emergence, central banks will increasingly develop their own, more stable digital currencies. Meanwhile, cryptocurrencies themselves will evolve dramatically as global corporations like Meta, Apple, and Amazon join the game.
Prasad shows how these innovations will redefine the very concept of money, unbundling its traditional functions. This transformation promises greater efficiency and flexibility, but also carries the risk of instability, lack of accountability, and erosion of privacy. A lucid, visionary work, The Future of Money shows how to maximize the best and guard against the worst of what is to come.
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Business Model Navigator, The: The strategies behind the most successful companies
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.
This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
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Bookkeeping and Accounting All-in-One For Dummies – UK, UK Edition
UK bookkeeping and accounting basics for the rest of usUnless you’re one of those rare “numbers people,” the thought of accounting and bookkeeping probably make your head spin. While these pragmatic and confusing practices may not be fun for the rest of us, mastering them is absolutely essential in order to run and maintain a successful business. Thankfully, Bookkeeping & Accounting All-in-One For Dummies, UK Edition, is here to take the intimidation out of crunching numbers and offers easy-to-follow, step-by-step instruction on keeping your business’ finances in order with information specific to a business in the United Kingdom.
Written in plain English and packed with loads of helpful instruction, this approachable and all-encompassing guide arms you with everything you need to get up and running on all the latest accounting practices and bookkeeping software. Inside, you’ll find out how to prepare financial statements, balance your books, keep the tax inspector off your back, and so much more.
- Gives you access to supplemental online samples of bookkeeping forms, accounting templates, and spreadsheets
- Includes many practical bookkeeping and accounting exercises and templates
- Simplifies every aspect of accounting and record-keeping
- Shows you how to run your business “by the books”
If you’re a small business owner or employee who is confused and intimidated by managing your accounts and books, this comprehensive guide empowers you to take charge of those pesky figures to keep your business afloat.
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Your Rights at Work: A Complete Guide to Employee Rights and Employer Responsibilities
Are you afraid your employer might be infringing your workplace rights? Or are you an employer seeking information on your responsibilities? Written by employment experts at the Trade Unions Congress (TUC), this book sets out Your Rights at Work in simple and relatable terms.
This book explains the rights of the UK worker and responsibilities of the UK employer, and explains them clearly. It offers jargon-free guidance that can be applied to any situation in work including: parental leave and maternity rights, flexible working, dismissal and redundancy, pay and holiday rights and grievance procedures.
This edition has been updated to include the impact of the COVID-19 crisis, Britain’s exit from the EU and regulatory changes to data protection laws, holiday pay and gender gap reporting. Protect your employees and be empowered as an employee by knowing Your Rights at Work.
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The Medical Professional’s Guide to LGBT+ Inclusion: Creating a Workplace Culture that Nurtures a Welcoming, Inclusive, and Affirming Environment
The rates of medical bullying, absences by LGBT+ professionals due to lack of safety in the workplace, and subsequent suicidality for LGBT+ youth and adults are exponentially higher than for non-LGBT+ youth and adults. As a result, many LGBT+ patients and professionals are suffering needlessly, and many business leaders are unsure of what to do. This book solves that problem.
Featuring real-life situations and scenarios, a glossary, and further resources, this book enables professionals in a variety of business roles to integrate foundational concepts into their everyday interactions with potential and current employees to create an overall medical workplace culture that nurtures a welcoming, inclusive, and affirming environment for all. This book can be utilized by independent readers, department teams, and entire medical corporations reading experiences.
Setting out best practices and professional guidance for creating an LGBT+ inclusive medical workplace, this approachable and easy-to-follow book guides medical leaders and anyone working in a medical facility toward appropriate and proven ways to create safer working environments, update workplace policies, enhance hiring and staff retention protocols, and better support LGBT+ employees in the workplace as well as for LGBT+ patient experiences.
The real-life scenarios are a unique feature of this book. While many offer information, this book is practical and requires active engagement with the material for the reader. The scenarios offer the reader the opportunity to try out the foundational knowledge they obtained in earlier chapters by giving real business place experiences that others have been challenged by. After reading the scenario, there are intentional pointed thought questions, which can be used for discussion if the book is read in groups or teams. This encourages teamwork and shared learning. Then, readers will receive guidance from America’s leading LGBT+ expert, who uses her 25+ years of experience to guide the reader as if they were receiving individualized guidance right from her to them!
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Green New Deal, The: Why the Fossil Fuel Civilization Will Collapse by 2028, and the Bold Economic Plan to Save Life on Earth
While the Green New Deal has become a lightning rod in the political sphere, there is a parallel movement emerging within the business community that will shake the very foundation of the global economy in coming years. The key sectors that make up the infrastructure of the economy are fast-decoupling from fossil fuels in favor of solar and wind energies that are becoming ever-cheaper. New studies are sounding the alarm about the prospect of 100 trillion dollars in stranded assets that are creating a carbon bubble likely to burst by 2028 – causing the collapse of the fossil fuel civilisation. The marketplace is speaking and governments will need to respond if they are to survive and prosper. In The Green New Deal, New York Times bestselling author and renowned economic theorist Jeremy Rifkin delivers the political narrative and economic plan for the Green New Deal that we need at this critical moment in history. The concurrence of a stranded fossil fuel assets bubble and a green political vision opens up the possibility of a massive shift to a post-carbon ecological era, in time to prevent a temperature rise that will tip us over the edge into runaway climate change. With twenty-five years of experience implementing Green New Deal-style transitions for both the European Union and the People’s Republic of China, Rifkin offers his vision for how to transform the global economy and save life on Earth.Read more
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BLM: Breathe, Learn, Maneuver: A Strategical Approach To Overcoming Oppression
Breathe, Learn, Maneuver: A Strategical Approach To Overcoming Oppression,
Best Selling Author Terry Wayne“I like the solution-based approach to overcoming the hands we are dealt. It gives hope, courage, and motivation for creating the world we see and live in. Life CAN suck, period. But it doesn’t have to. BLM is a book of empowerment but relative to anyone living in today’s society.”
-Katrina B., ASDS, Educator,& TV Personality“This book was very inspirational. There are some very good suggestions and tips to help you be more productive in every area of your life. I look forward to hearing more from Terry Wayne.”
-M.S., Business Executive, Youth Pastor, Little League CoachSelf-empowerment is the transformative concept that realigns and reignites the energy needed for change and leads us toward liberating new ways of thinking about ourselves and each other. Ridding yourself of self-sabotaging beliefs requires tapping into your deeply rooted beliefs instilled by the things we pick up consciously—and, more importantly, subconsciously. Harnessing the pain and frustration that come from being held back allows you to channel it into the very outlet that becomes your way out.
There’s a war going on, and the battle begins within. Turn your energy inward; gaining discipline over your characteristics and behaviors, and create a new course of action. Armed with your new game plan, get up, take action, and never look back. New levels require long journeys, but if it’s truly fulfilling, nothing is out of your reach.If you’re like me and don’t feel the need to change, have the urge to fight, or are just flat-out comfortable with where you are, study this book to learn and fight like the lion you need to so you can live like the lamb that you are.
The first book for us, by us.
About The Author
Terry Wayne is the author and co-author of more than five books that deal with personal growth, including the Amazon Kindle bestsellers Take The Leap and CoronaProof. He loves what he does; inspiring other parents, entrepreneurs, and dreamers across the world to keep growing and discover a life that’s truly fulfilling.Coming out ahead can seem impossible, especially when the system is rigged against you. The knowledge I share through these pages offers practical examples of what exactly to do when you find yourself in a “fixed” game. The answer, “Don’t whine about it. Climb up out it.”
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CROSSROADS: Rugby League’s Greatest Battle
Crossroads – Rugby League’s Greatest Battle is a contrarian and controversial look at rugby league in Australia and the great challenges and threats the code faces into the future.
After the bitter civil war of Super League in the mid 1990s that ripped the heart out of the game, the code was supposed to have a happy ending with the newly merged NRL in 1998 and the creation of the Australian Rugby League Commission (ARLC) in 2012 to govern the code independently, which would enable the code to fight fire with other sports in Australia and allow the sport to finally reach its potential. But that happy ending has eluded the sport and seems further away than ever before, despite the media’s lavish praise for current Chairman Peter V’landys.
Despite rugby league dominating and being the number one sport in both New South Wales and Queensland, with record television ratings, large media deals, solid crowds and extensive media coverage, the game faces great risks to its long-term success, both from within and externally, with threats from the nation’s strongest sport, the AFL.
The outside looks great to most fans, but as Covid exposed the fragilities of the code after years of fiscal mismanagement, only by going deeper do you see the real health of the patient.
Crossroads examines key matters which are not often discussed in today’s agenda-driven and non-independent corporate media, such as leadership, governance, the role of Peter V’landys, country rugby league, financial mismanagement, integrity and ethics, the dangers of today’s media, politics, grassroots, NRL product, expansion, the World Club Challenge and the international game.
Written from the perspective of a long-time fan who is completely independent, it’s a no-nonsense look at the sport and a must read for all who love rugby league.
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Daniel H. Pink The Surprising Truth 3 Books Collection Set (When: The Scientific Secrets of Perfect Timing ,Drive: The Surprising Truth About What Motivates Us, To Sell is Human )
Daniel H. Pink The Surprising Truth 3 Books Collection Set ( When: The Scientific Secrets of Perfect Timing ,Drive: The Surprising Truth About What Motivates Us, To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others ). Description:- Drive: The Surprising Truth About What Motivates Us Forget everything you thought you knew about how to motivate people – at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. When: The Scientific Secrets of Perfect Timing Drawing on a rich trove of research from psychology, biology and economics, Pink reveals how best to live, work and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? When should you have your first coffee of the day? Why is singing in time with other people as good for us as exercise? And what is the ideal time to quit a job, switch careers, or get married?Read more
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Marketing For Dummies, 3rd Edition, UK Edition
Smart marketing techniques to get your business noticed.Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.
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£15.70£19.00Marketing For Dummies, 3rd Edition, UK Edition
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Getting Started in Technical Analysis: 19
Revered by many, reviled by some, technical analysis is the art and science of deciphering price activity to better understand market behavior and identify trading opportunities. In this accessible guide, Jack Schwager-perhaps the most recognized and respected name in the field-demystifies technical analysis for beginning investors, clearly explaining such basics as trends, trading ranges, chart patterns, stops, entry, and exit and pyramiding approaches. The book’s numerous examples and clear, simple explanations provide a solid framework for using technical analysis to make better, more informed investment decisions and as the basis for mechanical trading systems. Along with Schwager’s invaluable trading rules and market observations culled from years of real-world trading experience, Getting Started in Technical Analysis offers in-depth coverage of:
* Types of charts-bar, close-only, point-and-figure, candlestick.
* Chart patterns-one-day, continuation, top and bottom formations, the importance of failed signals.
* Trading systems-trend-following, counter-trend, pattern recognition.
* Charting and analysis software-price data issues, time frame/trading style considerations, software research.
* he planned trading approach-trading philosophy, choosing markets, risk control strategies, establishing a trading routine.Read more
£15.70£17.10Getting Started in Technical Analysis: 19
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Central Asia in World History (New Oxford World History)
A vast region stretching roughly from the Volga River to Manchuria and the northern Chinese borderlands, Central Asia has been called the -pivot of history, – a land where nomadic invaders and Silk Road traders changed the destinies of states that ringed its borders, including pre-modern Europe, the Middle East, and China. In Central Asia in World History, Peter B. Golden provides an engaging account of this important region, ranging from prehistory to the present, focusing largely on the unique melting pot of cultures that this region has produced over millennia. Golden describes the traders who braved the heat and cold along caravan routes to link East Asia and Europe; the Mongol Empire of Chinggis Khan and his successors, the largest contiguous land empire in history; the invention of gunpowder, which allowed the great sedentary empires to overcome the horse-based nomads; the power struggles of Russia and China, and later Russia and Britain, for control of the area. Finally, he discusses the region today, a key area that neighbors such geopolitical hot spots as Iran, Afghanistan, Pakistan, and China.
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Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
Practical and hands-on strategies for breaking down silos and minimizing workplace politics
In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos: the barriers that create organizational politics. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals.
As with his other books, Lencioni writes Silos, Politics, and Turf Wars as a fictional―but eerily familiar―story. The story is about Jude Cousins, an eager young management consultant struggling to launch his practice by solving one of the more universal and frustrating problems faced by his clients. Through trial and error, he develops a simple yet ground-breaking approach for helping them transform confusion and infighting into clarity and alignment.
In the book, you’ll find:
- Ways to recognize the devastating–and destructive–power of silos
- How to create an overarching thematic goal or rallying cry for your organization
- Strategies for employees to avoid the confusion that often accompanies working in matrix organizations
Perfect for executives, managers, and other business leaders, Silos, Politics, and Turf Wars will also earn a place in the libraries of consultants and other professionals who serve organizations of all sizes.
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£15.70£19.00 -
Managerial Accounting For Dummies
The easy way to master a managerial accounting courseAre you enrolled in a managerial accounting class and finding yourself struggling? Fear not! Managerial Accounting For Dummies is the go-to study guide to help you easily master the concepts of this challenging course. You’ll discover the basic concepts, terminology, and methods to identify, measure, analyze, interpret, and communicate information in the pursuit of an organization’s goals.
Tracking to a typical managerial accounting course and packed with easy-to-understand explanations and real-life examples, Managerial Accounting For Dummies explores cost behavior, cost analysis, profit planning and control measures, accounting for decentralized operations, capital budgeting decisions, ethical challenges in managerial accounting, and much more.
- Covers the key concepts and tools needed to communicate accounting information for managerial decision-making within an organization
- Plain-English explanations of managerial accounting terminology and methods
- Tracks to a typical college-level managerial accounting course
Managerial Accounting For Dummies makes it fast and easy to grasp the concepts needed to score your highest in a managerial accounting course.
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£15.60£17.10Managerial Accounting For Dummies
£15.60£17.10 -
BUSINESS ACCOUNTING RECONCILIATION
The Bank Account Reconciliation is the last set of transactions to be reconciled against the bank statement. This is the last check – matching recorded transactions with the figures shown on the bank statement.
If the transactions recorded for the sale of products or services or transactions recorded for the payment to suppliers are incorrect due to manipulation of data for a personal benefit or by human error – the bank reconciliation will be incorrect as well. It will not pick up the incorrect transactions entered during raising of invoices or payment of bills. This is only a sample but it extends to payroll, inventory, etc.
This process needs the attention of the decision-makers, business owners to maintain the integrity of the business accounting reconciliation, thus minimizing the risk of errors, cooking the books and/or fraud.Read more
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Navigating LinkedIn for Sales: The Complete Guide to Social Selling, Sales Navigator and Account-Based Marketing
Navigating LinkedIn for Sales: The All-in-One Playbook for Mastering Social Selling on Sales Navigator
Are you a sales professional seeking to smash your quota by leveraging LinkedIn and Sales Navigator? Written specifically for B2B sales professionals, this tactical playbook equips you with time-tested strategies to excel at social selling on Sales Navigator.
Packed with easy-to-implement tactics, step-by-step workflows, and ready-made templates, you’ll discover how to:
- Create an irresistible personal brand that captivates decision makers’ attention.
- Strategically share content using artificial intelligence that establishes you as an industry authority.
- Maximize Sales Navigator to identify, research, and engage key buyers and accounts.
- Deploy battle-tested social selling strategies to build authentic relationships.
- Utilize account-based marketing to create new opportunities with your perfect buyers.
- Develop a deep sales strategy to discover when buyers are ready to engage, find hidden allies, and stay updated on the accounts you are most focused on.
What You’ll Discover:
- Step-by-step guidance on setting up Sales Navigator to focus on high-probability accounts and drive better outcomes.
- Tactics to engage ideal buyers using all Sales Navigator functions.
- Ideas to leverage generative AI for impactful content creation.
- Innovative outreach cadences to nurture relationships from connection to closed deal.
“An invaluable guide filled with proven strategies to master social selling on Sales Navigator. The must-have playbook for your sales success.”
Unleash the Full Power of Sales Navigator:
This playbook reveals insider tips to identify buyer intent, trigger alerts on key accounts, and leverage data-driven insights. Learn to blend automation with personalization to scale ABM campaigns. Follow proven cadences to build relationships with executives and buying influences.
Everything you need to maximize your Sales Navigator ROI is contained within this comprehensive guide.
Inside the Book:
PART 1: FOUNDATIONS
Lay the groundwork to become an unstoppable force on LinkedIn.
- Craft a LinkedIn profile that grabs the attention of decision-makers.
- Develop detailed buyer personas for laser-focused targeting.
- Master the art of quickly building trust with potential buyers.
PART 2: STRATEGIES
Elevate your social selling game with foolproof strategies.
- Adopt social selling best practices to sidestep common pitfalls.
- Expand your reach through precise account-based marketing.
- Utilize Sales Navigator’s best features for immediate impact.
PART 3: EXECUTION
Transform your strategies into real-world success.
- Convert relationships into sales with a proven 5-step method.
- Become an industry authority by leveraging generative AI to create captivating content.
- Follow the ready-made Sales Navigator action plan to become a sales powerhouse.
Go Beyond Sales Navigator:
Whether you are looking to boost your personal brand, increase engagement, generate leads or build strategic partnerships, this guide will help you maximize the full potential of LinkedIn for next-level sales success.
The comprehensive tactics and expert guidance make this book the must-have playbook for any sales pro aiming to conquer social selling on LinkedIn.
Get your playbook today and unlock the tools, knowledge, and confidence to crush your sales goals!
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Trading and Investing for Beginners: Stock Trading Basics, High level Technical Analysis, Risk Management and Trading Psychology (Trading and Investing Course: Advanced…
If you have always wanted to learn how to invest in the stock market but never knew how, then read on because this book has been written for you.
Investing in the stock markets is not easy, but you can learn even if you have no prior knowledge.
All you need is the right resource: TRADING AND INVESTING FOR BEGINNERS.
Ruben Villahermosa, Amazon bestseller and independent trader, has created this revolutionary book with which you can learn from scratch everything you need with a simple language away from technicalities.
In this book you will learn…
- How to improve your personal economy with Financial Education.
- The most used financial theories.
- The main investment products.
- ALL the financial jargon, explained.
- The basics of Technical Analysis.
- 3 Technical Analysis Methodologies.
- 4 winning trading strategies.
- Key Risk Management concepts. ( AWESOME)
- Emotional management, cognitive biases.
- How to develop a trading plan step by step.
- How to properly record and review your trades.
- And how to start taking your first steps.
And much more…!
Don’t wait any longer, BUY THE BOOK NOW and discover how you too can make money in the stock market.*black and white edition
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Web3 Marketing: A Handbook for the Next Internet Revolution
THE ESSENTIAL WEB3 MARKETING BOOK
For a limited time, claim an NFT with a copy of your book!
Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.
As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin―Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers―already working or investing in Web3, exploring what it means for their business, or considering a jump into something new―and for anyone who wants to understand the next internet revolution.
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£15.50£20.90 -
Revolutionary Revenue: AI Powered Strategies for Sales: AI-Driven Insights For Sales Transformations
In the dynamic world of sales, a new force is reshaping the landscape: Artificial Intelligence. ‘Revolutionary Revenue’ is your essential guide to navigating this AI-driven era. Crafted by Paul Gentile with insights from S.A.G.E., this book is a fusion of human expertise and cutting-edge AI knowledge.
Every page unravels the secrets of AI in sales, offering tangible strategies and real-world applications. Whether you’re a CRO, a sales leader, or an on-the-ground professional, the future is clear: AI is distinguishing the trailblazers from the traditionalists, and the innovators from the inactive.
Don’t just witness the revolution—lead it. Those who fail to harness the power of AI risk fading into obsolescence. Secure your place at the forefront of sales. Dive into ‘Revolutionary Revenue’ today and ensure you’re not just surviving the future, but thriving and defining it.
What You’ll Discover:
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The AI Imperative: Understand why AI is not just an option but a necessity for modern sales strategies. Learn how companies that fail to embrace AI risk obsolescence.
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Demystifying AI: Break down the complexities of AI into digestible insights tailored for sales professionals. Discover how AI is more than just a buzzword—it’s a tool waiting to be harnessed.
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Real-world Applications: Explore case studies and success stories that showcase the tangible benefits of integrating AI into sales processes. Witness the transformation of sales roles, analytics, forecasting, and customer experiences through AI’s lens.
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Ethical Considerations: Navigate the ethical landscape of AI in sales. Understand the responsibilities and considerations when implementing AI-driven strategies.
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Future-Proofing Your Sales: Delve into the future of sales, where AI-driven strategies will become the norm. Equip yourself with the knowledge and tools to stay ahead of the curve.
Why This Book is a Must-Read:
In the vast landscape of sales literature, ‘Revolutionary Revenue’ emerges as a beacon of innovation. More than just a guide, it’s a deep dive into the transformative world of AI-driven sales. With the unique touch of S.A.G.E., an advanced AI persona, this book seamlessly marries decades of human sales expertise with the latest AI insights.
Reading ‘Revolutionary Revenue’ isn’t just about gaining knowledge—it’s about future-proofing your sales strategies. You’ll uncover actionable tactics, real-world applications, and forward-thinking perspectives to set you apart in competitive sales.
This book is your ticket to the forefront in an age where AI is rapidly becoming the dividing line between the industry leaders and the laggards. Equip yourself with the tools, insights, and vision to not just navigate the future of sales – but to shape it.Whether you’re a seasoned sales leader, an aspiring sales professional, or someone curious about the intersection of AI and sales, this book is your roadmap to navigating the evolving landscape of revenue generation in the age of AI.
Unlock the future of sales. Embrace the AI revolution. Transform your strategies.
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£15.50 -
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Spreadsheets for Accounting Tutorial (AAT Advanced Diploma in Accounting)
An essential teaching text for the AAT AQ2016 Advanced Diploma in Accounting (Level 3) Unit ‘Spreadsheets for Accounting’. Presented in a clear and accessible style the text is written closely to the AAT syllabus and contains Case Studies, Key Terms, Activities and answers.Read more
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Accounting 101: The ultimate guide to financials that every business owner should master! students, entrepreneurs, and the curious will most certainly … from learning the…
Accounting is a foundational subject matter of business. You cannot be a student of business, run your own startup, or even have a somewhat coherent conversation with someone on the topic of business if you don’t understand the basics of accounting. This is a must-read for everyone frankly. The good news is that Concise Reads has done it once again and is now offering Accounting in an easy to read, easy to understand concise read that can be read and understood within the span of a single day! Concise Reads is better than other accounting books because it’s short, it’s to the point, it’s affordable, and it’s written by the same person who brought you the popular titles on how to write a business plan, how to incorporate, operations management, and leadership principles. There is also no age limit for this reading. It would actually be a wonderful thing to gift this to anyone and everyone you care about to get them understanding the fundamentals of profits and losses, assets and liabilities, and the relationship to cash flows. Most Americans don’t even get to learn accounting by the time they finish college–just to put the potential impact in perspective.In this guide you will learn about:
- GAAP ACCOUNTING
- MASTERING JOURNAL ENTRIES
- INCOME STATEMENT
- BALANCE SHEET
- CASH FLOW STATEMENT
- STATEMENT OF RETAINED EARNINGS
- MUST KNOW COMMON ACCOUNTING TERMS
This Series covers the following topics commonly taught in MBA programs:
- ACCOUNTING 101
- HOW TO WRITE A BUSINESS PLAN
- OPERATIONS MANAGEMENT
- LEADERSHIP PRINCIPLES
- THE ART OF NEGOTIATION
- HOW TO INCORPORATE YOUR BUSINESS
- CONSULTING FRAMEWORKS
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HBR’s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR’s 10 Must Reads): Bonus Article: An Interview with Andris Zoltners
Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.
If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:
- Understand your customer’s buying center
- Integrate your sales and marketing operations
- Assess your business cycle and its impact on your sales force
- Transition away from solution sales
- Leverage the power of micromarkets
- Introduce tiebreaker selling and consensus selling
- Motivate your sales force properly
This collection of articles includes: “Major Sales: Who Really Does the Buying,” by Thomas V. Bonoma; “Ending the War Between Sales and Marketing,” by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; “Match Your Sales Force Structure to Your Business Life Cycle,” by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; “The End of Solution Sales,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Selling into Micromarkets,” by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; “Dismantling the Sales Machine,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Tiebreaker Selling,” by James C. Anderson, James A. Narus, and Marc Wouters; “Making the Consensus Sale,” by Karl Schmidt, Brent Adamson, and Anna Bird; “The Right Way to Use Compensation,” by Mark Roberge; “How to Really Motivate Salespeople,” by Doug J. Chung; and “Getting Beyond ‘Show Me the Money,'” an interview with Andris Zoltners by Daniel McGinn.
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£15.30£16.10 -
Accounting for the Numberphobic: A Survival Guide for Small Business Owners
Take control of your company’s numbers. After all, they are YOUR company’s numbers!Read more
£15.20 -
MANAGEMENT ACCOUNTING TECHNIQUES WORKBOOK
Comments – New Store StockBecause we have over 2 million items for sale, we have to use stock images, not actual images of the items for sale. Unless explicitly mentioned in this listing, the purchase of this specific item is made with the understanding that the image is a stock image and not the actual item for sale. For example, some of our stock images include stickers, labels, price tags, hyper stickers, obi’s, promotional messages, and or writing on the sleeve or disk label. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Christmas Gift Ideas This is a great gift idea. Hours of Service We have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Contact Us Please contact us to check and verify the details of the item before purchasing if there is a specific image, edition, or variation you are looking for. If we have resources available we will share images. Location ID 245ziHaveit SKU ID 149897405Unique Reference Number 1999107144Read more
£15.20 -
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order EntrepreneursRead more
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Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services.
At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
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Flourish First Digital Marketing and Business Planner
Hey Flourishing Entrepreneurs & Mumbosses! ???? Ready to take your business to new heights? Meet your secret weapon for success – The Flourish First®️ planner, meticulously crafted for business owners and solopreneurs like you!
Why Flourish First? ???? In a world potential overwhelm, this planner is your compass to navigate the realms of digital marketing and business strategy in a clear, simple, tried and tested way. Designed and created by The Flourish Mentor®️ herself, Holly Wood, it’s not just a planner; it’s your partner in success.
What Makes It Special?
???? ???? Tailored for You: Whether you’re a seasoned business owner or just starting your entrepreneurial journey, this planner suits your pace. And guess what? It’s undated! Start your flourishing adventure any time of the year.???? Holistic Approach: Beyond just numbers and marketing strategies, we’ve got your mindset covered. Set and track your goals, manage your finances, and check in with your mindset – because flourish first and success unfolds.
???? Versatility at Its Best: Use it solo or alongside your favourite planners. The Flourish First planner is your flexible companion, adapting to your unique workflow.
What’s Inside?
???? ???? 6-Month Journey: Dive into a 6-month adventure of planning and flourishing. Your next-level business evolution starts here.???? Marketing Magic: Map out with marketing channels you’re using, associated actions & achievements. Plus benchmarking so you can effectively track your marketing growth and ROI.
???? Financial Fitness: Track your income, expenses, and financial goals with money mantras to keep you going!
???? Mindset Mastery: A space for regular positive reflections, gratitudes and evaluations to keep your success mindset in top form.
Why Trust The Flourish Mentor? ???? Holly Wood, The Flourish Mentor®, brings her 13+ years of experience as a Marketing Strategist and Positive Psychology Coach to every page. Backed by an MSc in Psychology and a Coaching Certification in Positive Psychology, she knows the science of success and wants to share it with you.
Join the Flourish Revolution! ???? Flourish isn’t just a word; it’s a lifestyle. With The Flourish First®️ planner, you’re not just planning; you’re flourishing. It’s time to supercharge your success. So, grab your copy now and let’s turn your business dreams into reality!
[Your Flourishing Future Starts Here – Add to Cart Now!]
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£15.20
