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Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know
NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA
★ 2023 update out now. Please find instant access on the website ★
★ Almost 200 psychological pricing effects in total ★
★ Go to: https://psychologyofpricing.com/ => Readers Area ★“Favorite 5 Books on Pricing”
―Journal “Consumer Neuroscience in Business”, issue June 2019, p. 21How to Make Your Prices (Almost) Irresistible?
Discover the Power of Psychological Pricing.Customers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts.
Many companies still focus only on numbers: internal costs (markup pricing), external competitors (competition-based pricing), or assume that people can objectively assess the products’ or services’ benefits they pay for (value-based pricing).
The Handbook on the Psychology of Pricing sheds light on what happens in your customers’ minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available. It introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion, and people’s perception of prices.
More specifically, you will
- Discover how to make your pricing more attractive and, thereby, lift sales and margins for your business.
- Learn how to increase customers’ willingness to pay for your products and services.
- Find how to reduce the attention to prices in buying decisions.
- Expand your pricing skill set and learn about more than one hundred effects unearthed from solid academic research.
This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.
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£1.90 -
HARNESSING THE POWER AT YOUR FINGERTIPS: A Leader’s Guide to B2B Marketing Communications (1) (Cutting Through the Bull Publishing)
Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business.
Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation.
No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including:
· Growing and protecting your business’s reputation
· The power of a symbiotic relationship between marketing communication and sales
· The significance of building an army of advocates, both in-house and out-of-house
· How to use agencies effectively in a world where old approaches to branding and advertising no longer work
· Getting value for money from your marketing communications
A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.
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£1.80£9.50 -
HBR Guide to Finance Basics for Managers (HBR Guide Series)
DON’T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS
Can you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why a business that’s profitable can still go belly-up? Has your grasp of your company’s numbers helped―or hurt―your career?
Whether you’re new to finance or you just need a refresher, this go-to guide will give you the tools and confidence you need to master the fundamentals, as all good managers must.
The HBR Guide to Finance Basics for Managers will help you:
- Learn the language of finance
- Compare your firm’s financials with rivals’
- Shift your team’s focus from revenues to profits
- Assess your vulnerability to industry downturns
- Use financial data to defend budget requests
- Invest smartly through cost/benefit analysis
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£12.20 -
HBR Guide to Office Politics
Don’t let destructive drama sideline your career.
Every organization has its share of political drama: Personalities clash. Agendas compete. Turf wars erupt. But you need to work productively with your colleagues―even difficult ones―for the good of your organization and your career. How can you do that without compromising your personal values? By acknowledging that power dynamics and unwritten rules exist―and navigating them constructively.
The HBR Guide to Office Politics will help you succeed at work without being a power grabber or a corporate climber. Instead you’ll cultivate a political strategy that’s authentic to you. You’ll learn how to:
- Gain influence without losing your integrity
- Contend with backstabbers and bullies
- Work through tough conversations
- Manage tensions when resources are scarce
- Get your share of choice assignments
- Accept that not all conflict is bad
Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
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£12.20£13.30HBR Guide to Office Politics
£12.20£13.30 -
HBR’s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR’s 10 Must Reads): Bonus Article: An Interview with Andris Zoltners
Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.
If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:
- Understand your customer’s buying center
- Integrate your sales and marketing operations
- Assess your business cycle and its impact on your sales force
- Transition away from solution sales
- Leverage the power of micromarkets
- Introduce tiebreaker selling and consensus selling
- Motivate your sales force properly
This collection of articles includes: “Major Sales: Who Really Does the Buying,” by Thomas V. Bonoma; “Ending the War Between Sales and Marketing,” by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; “Match Your Sales Force Structure to Your Business Life Cycle,” by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; “The End of Solution Sales,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Selling into Micromarkets,” by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; “Dismantling the Sales Machine,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Tiebreaker Selling,” by James C. Anderson, James A. Narus, and Marc Wouters; “Making the Consensus Sale,” by Karl Schmidt, Brent Adamson, and Anna Bird; “The Right Way to Use Compensation,” by Mark Roberge; “How to Really Motivate Salespeople,” by Doug J. Chung; and “Getting Beyond ‘Show Me the Money,'” an interview with Andris Zoltners by Daniel McGinn.
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£15.30£16.10 -
HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)
Stop pushing products―and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business you’re really in
- Create products that perform the jobs people need to get done
- Get a bird’s-eye view of your brand’s strengths and weaknesses
- Tap a market that’s larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
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£14.10£16.10 -
Health & Safety at Work Essentials: The One-Stop Guide to Health and Safety Issues in the Workplace
Over the past 30 years, the health and safety obligations and duties placed upon employers have ballooned. The price for failing to comply, whether through fines or claims by employees, can be high. This is a handy, one-stop guide for anyone responsible for, or interested in these issues in the workplace. Revised and updated for this new ninth edition, the book sets out the background legal essentials and provides succinct, practical advice on what measures to take. Covers: Legal background;managing health and safety; registering your business; maintenance and building work; equipment and machinery; harmful substances; accidents and emergency procedures; healthcare; vehicles in the workplace; protective equipment; recruitment and staff training; insurance provisions; defending HSE prosecutions; corporate manslaughter Includes: diagrams, template documents, useful addresses, publications,regulations, statutes, and work-related diseases and their causesRead more
£9.00 -
Health and Safety at Work etc. Act 1974 (UK)
Health and Safety at Work etc. Act 1974 (UK) The Law Library presents the official text of the Health and Safety at Work etc. Act 1974 (UK). Updated as of March 26, 2018 This book contains: – The complete text of the Health and Safety at Work etc. Act 1974 (UK) – A table of contents with the page number of each sectionRead more
£14.20 -
Health and Safety at Work etc. Act 1974: Full Printed Statute Text
The Health and Safety at Work etc Act 1974 is the main piece of legislation governing health and safety in the workplace. It is often referred to as HSWA, the HSW Act, the 1974 Act or HASAWA. It establishes duties fro employers to make their workplace safe for employees as well as the public at large.HSWA establishes the Health and Safety Commission and Health and Safety Executive, which since the passing of the act have merged into a single entity. The act introduces enforcement powers including criminal offences extending to unlimited fines and a maximum of 2 years imprisonment.
This statute book includes the full printed statute text as well as a sectionalised table of contents
General duties created by HSWA:
Duties of employers
Duties of persons having control of premises
Duties towards articles used at work
Duties towards substances used at work
Duties of employees
Duties of persons in general
Reasonably practicableAct Introduction:
“An Act to make further provision for securing the health, safety and welfare of persons at work, for protecting others against risks to health or safety in connection with the activities of persons at work, for controlling the keeping and use and preventing the unlawful acquisition, possession and use of dangerous substances, and for controlling certain emissions into the atmosphere; to make further provision with respect to the employment medical advisory service; to amend the law relating to building regulations, and the Building (Scotland) Act 1959; and for connected purposes.”
[31st July 1974]
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£12.30 -
Health and Safety at Work For Dummies, UK Edition
Are you complying with health and safety regulations in the workplace?Making mistakes in many areas of health and safety can be both incredibly dangerous and hugely costly. So what can you do to avoid hazards and expensive, time-consuming legal battles? That’s where Health & Safety at Work For Dummies comes in. Cutting through the clutter, it provides you with the practical, must-know information you need to ensure your workplace is a suitably safe environment that complies with government health and safety rules and regulations.
Did you know that in 2014, 1.2 million working people suffered from work-related illnesses, 2,535 mesothelioma deaths occurred due to past asbestos exposure and 133 workers were killed on the job? The list goes on – and the statistics are staggering. Health & Safety at Work For Dummies shows you how to keep your employees safe from becoming another statistic in this frightening data. Arming you with critical information needed to adhere to health and safety regulations, it offers expert guidance on managing and implementing health and safety in your business, controlling workplace risks, going the extra mile in following orders and much more.
- Offers an easy-to-follow overview for getting started with health and safety
- Provides tips and advice for planning your health and safety management
- Includes guidance on monitoring and reviewing your health and safety systems
- Clearly demonstrates how to organize and motivate your workforce to comply with rules and regulations
You can’t afford to run a business that doesn’t provide a safe work environment. Be smart, safe and proactive with the help of this essential guide.
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£16.70£19.00Health and Safety at Work For Dummies, UK Edition
£16.70£19.00 -
Health and Safety at Work: An Essential Guide for Managers
This practical guide for employers in the UK continues to provide managers with the essential advice on how to establish health and safety procedures in organizations. Written in jargon-free language, Health and Safety at Work cuts through the legal complexities to enable you to fully understand the law and its implications for your business. Filled with expert knowledge and written in an accessible style, this book equips you with the legal and practical knowledge you need to protect your employees and your business.
This 10th Edition of the indispensable guide, Health and Safety at Work, has been updated to comply with all recent changes and additions to Health and Safety law including The Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 2013, The Construction (Design and Management) Regulations 2015 and increased legislation and prioritisation of issues of stress at work. This new edition also comes with downloadable online resources and templates that you can use in your business.
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£31.70 -
Health and Safety in Logistics: Assessing and Avoiding Risk in Warehousing and Transportation
Logistics is a complex industry that exposes employees to a whole variety of risks.
These include not only accidents on the road and deaths and injuries resulting from unsafe use of forklifts, but also the consequences of poor fire safety, long-term health risks due to poor manual handling technique and problems relating to mental health. Many thousands of incidents are recorded every year. This book examines each aspect of health and safety in turn, with a focus on warehousing and transportation.
Health and Safety in Logistics informs managers about potential hazards found in the industry and explains in detail how they can make the workplace as safe as possible.
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£35.70£39.90 -
Health and Safety Inspection Log: Notebook to document your site health and safety inspection
A safety inspection is a formalized and properly documented process of identifying hazards in the workplace.Safety inspections come in all different forms depending on the environment being tested, but they generally compare results against acceptable standards to ensure that a given environment falls within acceptable safety limits.
The inspection process involves various people, such as health and safety specialists, managers, supervisors, and members of health and safety management committees, depending on the type and frequency of inspection.
The inspection process mainly focuses on four key areas:
- People: Workers, their behavior and methods
- Plant: Machinery, equipment and vehicles
- Premises: The workplace itself and the working environment
- Procedures: The methodologies, safe system of work and permit-to-work system
The frequency of inspection depends upon the nature of work being done, the materials, substances and equipment involved in the work process and the procedures being followed.
Depending on these factors, inspections may be carried out daily, weekly, monthly, bi-annually or annually.
This notebook has been designed to help you document the internal or external inspections.
Health and Safety Inspection Log has space to document the following
Areas Inspected: Date:
Inspected by:
List of equipment, procedures, and processes inspected:
Hazards Identified:
Possible controls to eliminate or minimise the risks:
Resources needed for risk control:
Action deadline and person responsible:
This Health and Safety Inspection Notebook will help you keep the inspections structured ensuring that important information is captured, you can easily review and ensure you have all info required at the end of the inspection, and will help you take notes and have a structured follow up meetings if needed.
It has a total of 130 pages and is 6.14″ x 9.21″ ( 15.6 x 23.39 cm).
Can make a great gift option for friends, colleagues, inspectors, those studying for health and safety, managers with health and safety responsibilities, supervisors, managing directors, safety managers, safety officers, family, Secret Santa, or even for your employees to ensure consistency between inspectors.
By using the same format between inspectors you will ensure the same level of consistency is maintained, and all the required information is gathered.
Inspection can be carried out for the following
- Procedures – especially useful when new procedures are developed and implemented. The methodologies, safe system of work and permit-to-work system
- Process – this is to ensure that processes are followed and implemented
- Activities such as new activities or high risk activities to ensure rules are understood and followed by the workforce
- Technical – to ensure technical specifications are adhered to
- Workplace inspections – is the process of critically examining the workplace for the identification and mitigation of workplace hazards and to ensure that all standards are met and the workplace is in fact safe and free from any risks
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£5.70 -
Health And Safety Law: The Essential Handbook For Businesses Large Or Small
Health and Safety – The Essential Handbook For Businesses Large and Small, Revised Edition, by Samantha Walker will prove invaluable as a complete handbook for the existing and developing business and will guide managers in those businesses and assist them in ensuring that a comprehensive health and safety management system is in place. The following areas are covered in detail. Starting a business; what needs to be in place; being Covid-secure in the workplace; the enforcing authorities; employment status and health and safety; health and safety law; risk assessment; good management of health and safety; when things go wrong.Read more
£7.10 -
Health and Safety Leadership Strategy: How Authentically Inclusive Leaders Inspire Employees to Achieve Extraordinary Results
The purpose of this book is to awaken leaders to the unique opportunities now present in the areas typically delegated to Health and Safety. It is a strategy to utilize existing resources to fully develop and engage human potential to catapult business achievement. The confluence of Covid-19, the resulting burnout, the attention on diversity, equity and inclusion generated by the Black Lives Matter movement and the ‘great resignation’ continues to create openings to fundamentally change how we address personal development, sustainable growth and social responsibility. The argument within is that the better we manage the social aspects of the organization, the better our business results.
Elucidating to the reader the societal shifts of workplace culture in recent years, this text expertly analyzes the importance of mental health in the workplace, whilst also explaining how management and HR departments can improve. It examines who is responsible for generating psychological safety and provides relationship strategies that will improve performance. The critiques in this text establish why it is imperative for business leaders to concentrate on how their company culture affects their employees, and whether their employees feel safe, seen and supported. The concepts and practices in this book are the ones that leaders have used across the ages to create commitment, accountability and excellence. Managers will benefit from a deeper understanding of how these issues impact every aspect of organizational performance.
This book is essential reading for executives, leaders and those interested in leadership. They could be in the C-suite, operations, health and safety and HR. It is also directly relevant to organization development and change management specialists interested in including safety within their practice.
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£33.20 -
Health and Safety: Risk Management
Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised fifth edition takes into account new developments in legislation, standards and good practice. ISO 45001, the international health and safety management system standard, is given comprehensive treatment, and the latest ISO 9004 and ISO 19011 have also been addressed.
The book is divided into four main parts. Part 1.1 begins with a basic introduction to the techniques of health and safety risk management and continues with a description of ISO 45001. Part 1.2 covers basic human factors including how the sense organs work and the psychology of the individual. Part 2.1 deals with more advanced techniques of risk management including advanced incident investigation, audit and risk assessment, and Part 2.2 covers a range of advanced human factors topics including human error and decision making.
This authoritative treatment of health and safety risk management is essential reading for both students working towards degrees, diplomas and postgraduate or vocational qualifications, and experienced health and safety professionals, who will find it invaluable as a reference.
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£55.10£59.80Health and Safety: Risk Management
£55.10£59.80 -
Here’s To Another Day of Outward Smiles and Inward Screams: Funny Sarcastic and Witty Work Notebook For The Office | Blank Lined Note Pad A5 6×9| (Adult Banter Desk Notepad Series)
A cool funny practical blank lined notebook for you to enjoy yourself or give as gift. Sure to keep you smiling and give others a laugh as you write your notes and a good size to fit in your bag or purse.
- SIZE: 6×9 inches (approximate A5)
- INTERIOR : Blank Lined Paper
- PAGES: 100
- COVER: Soft Glossy Cover
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£5.20 -
Hidden History of the Korean War: New Edition
The revival of a classic work of journalism which exposes the gap between the official story and reality
Proxy wars, it seems, are more openly practiced than ever–and yet one of the worst of these was suppressed and “forgotten” even in its own time. At the height of the McCarthy era and the inception of the Cold War, the great journalist I.F. Stone released The Hidden History of the Korean War, a courageous work of investigative journalism that demolished the official story of America’s so-called “forgotten war.” As the war spiraled to its conclusion, Stone closely analyzed openly available U.S. intelligence narratives on the war’s official start, and the actions of key players like John Foster Dulles, General Douglas MacArthur, and Chiang Kai-shek. The result of his investigations was a controversial book that raised questions about the origin of the war, made a case that the U.S. government had manipulated the United Nations, and gave evidence that the U.S. military and South Korean oligarchy dragged out the war by sabotaging peace talks. With a new introduction by Tim Beal and Greg Elich, 70 years after its initial publication The Hidden History of the Korean War remains a powerful dissemination of the ‘hidden history’ behind the dominant historical narrative, as relevant as ever.
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£19.50£23.80Hidden History of the Korean War: New Edition
£19.50£23.80 -
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.
In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.
High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact.
What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
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£15.00£23.70 -
Honest SEO: Demystifying the Google Algorithm To Help You Get More Traffic and Revenue
Amazon Bestseller in Search Engine Optimization, Strategy & Competition, and Web Marketing
Nonfiction Book Awards Gold Medal
SEO is confusing—but it doesn’t have to be
With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe.
That’s where Honest SEO, a book that’s been over 20 years in the making, comes in. Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO.
And you don’t have to know how to code or have a computer science degree to read and understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
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£7.40 -
Household Accounting Ledger: Large Format / Easy Read, Simple Debit and Credit Home Accounts Book
Track your household’s income and expenses with this larger format (210 × 297 mm) ledger with bigger headings (12 pt) for ease of reading.
Specification
- 100 pages
- A4 format (8.3 × 11.7 inches)
- Soft, matte cover
- Perfect bound
Headings
- Blank
- Date
- Details
- Debit
- Credit
- Balance
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£4.70 -
How Asia Works: Success and Failure in the World’s Most Dynamic Region
Until the catastrophic economic crisis of the late 1990s, East Asia was perceived as a monolithic success story. But heady economic growth rates masked the most divided continent in the world – one half the most extraordinary developmental success story ever seen, the other half a paper tiger.
Joe Studwell explores how policies ridiculed by economists created titans in Japan, Korea and Taiwan, and are now behind the rise of China, while the best advice the West could offer sold its allies in South-East Asia down the economic river. The first book to offer an Asia-wide deconstruction of success and failure in economic development, Studwell’s latest work is provocative and iconoclastic – and sobering reading for most of the world’s developing countries. How Asia Works is a must-read book that packs powerful insights about the world’s most misunderstood continent.
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£9.30£10.40 -
How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how you can too
This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so.With over 1.5 million new apps launched every year – over 4,000 a day – it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so.
This book is at least two things: part case study and part how-to guide.
It’s a case study of how one small app, Calm used by won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing, that helped it grow big.
It’s also a guide to how you can do too by following Calm’s example and applying the author’s “10 Golden Rules of PR and Guerrilla Marketing.”
You will learn why:
• There are two kinds of PR – and you need to do both.
• Silly PR is better than serious PR.
• “These days only two things win attention: Celebrities and ‘Weird’.”
• The best form of PR is content marketing – and the best form of content marketing is guerrilla content marketing.
• One lightning bolt of attention is not enough; you need rolling thunder.“Every app and startup should study
Peter’s 10 Golden Rules of PR and Guerrilla Marketing
and his advice on the secrets of creating a buzzy, talked-about brand.”
Michael Acton Smith, co-founder of CalmRead more
£7.10 -
How Finance Works: The HBR Guide to Thinking Smart About the Numbers
Based on a popular class taught by a Harvard Business School professor.If you’re not a numbers person, then finance can be intimidating and easy to ignore. But if you want to advance in your career, you’ll need to make smart financial decisions and develop the confidence to clearly communicate those decisions to others.
In How Finance Works, Mihir Desai–a professor at Harvard Business School and author of The Wisdom of Finance–guides you into the complex but endlessly fascinating world of finance, demystifying it in the process.
Through entertaining case studies, interactive exercises, full-color visuals, and a conversational style that belies the topic, Professor Desai tackles a broad range of topics that will give you the knowledge and skills you need to finally understand how finance works. These include:
- How different financial levers can affect a company’s performance
- The different ways in which companies fund their operations and investments
- Why finance is more concerned with cash flow than profits
- How value is created, measured, and maximized
- The importance of capital markets in helping companies grow
Whether you’re a student or a manager, an aspiring CFO or an entrepreneur, How Finance Works is the colorful and interactive guide you need to help you start thinking more deeply about the numbers.
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£22.10£23.80 -
How Good Humans Sell: The Proven Path to B2B Sales Success
Most salespeople worry about seeming too pushy when they sell. They remember when they have been victims of aggressive sales tactics in the past, so now they vow to sell differently. As humans, we’re wired for survival so we avoid experiences that make us feel uncomfortable. However, avoiding selling is disastrous to business. Catherine Brown, Founder of the ExtraBold Sales system, understands why Good Humans struggle to sell. Learning a reliable sales process is only half of the success equation. The other half is about us, the sellers—our individual values, habits, beliefs, and goals. In this book, Catherine explains how social science helps us sell well. Her approach to selling without sleaze or cheese invigorates salespeople, so they can consistently overcome their fear of seeming pushy, reach more prospects, and close more business.What people are saying about How Good Humans Sell:
- “What I love about How Good Humans Sell is that the entire book is rooted in experience. Success? Yes. Losses? Even better. Catherine gives us a ‘look in the mirror’ complete with explanations and how to go fix what’s wrong in our own sales strategy. And it’s honest and authentic because she’s done it herself throughout her career.” Jason Nadal, Owner of Centrado Advising and Tech Startup Coach across Europe, Middle East, and North America
- “Catherine identifies that B2B sales teams are failing for two reasons: false beliefs we hold as true, and the sales process we use. The first reason is reinforced by the fact that we tend to look for sales solutions outside ourselves, instead of within…The second reason for failing, the sales process we use (no matter how good the process) must be backed by the proper mindset to be effective. This book exceptionally guides the reader through both, resulting in the superb equipping of any person desiring to optimize their sales success.” Rob Garibay, Business Growth Expert, Clarity Pro
- “The most important thing you can do to increase the effectiveness of your sales team is to read “How Good Humans Sell” together. Talk about it. Implement it. I’ve spent hundreds of thousands of dollars on sales training – but if you don’t incorporate the concepts in Catherine’s book, you are building on sand.” Gene Hopper, Founder and Partner, The Mettise Group
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£12.20 -
How History Repeats Itself and Why It Matters for Today’s Investors
Discover the Secret Yet Predictable Patterns of History They Don’t Teach You In School You So You Can Safeguard Your Investments While Positioning Them for Future ReturnsUse this historical knowledge to gain an advantage as an investor while avoiding wasting valuable time and effort reading through hundreds of history books to gain the same insights!
This book will also uncover what the most successful investors throughout history have done in times of uncertainty, chaos, and crisis!
Here’s just a tiny fraction of what you’ll discover:
- Deadly investment mistakes made in history that help you avoid making the same ones and feeling like a fool because you didn’t know them beforehand;
- 15 tips every investor should follow during a depression so you can position yourself to thrive instead of merely surviving;
- Common formulas used by the most successful investors in history so you’re able to learn from those with proven track records instead of those that simply talk;
- What we can learn from the richest man who ever lived so you’re able to gain insight into his mindset and figure out how he may have chosen to build his wealth today;
- Lessons from the 1848 gold rush for today’s cryptocurrency investors, which lets you see who’s really making money in crypto (it’s not whom you think);
- And much, MUCH more!
And that’s not all! This book will also show you who made money during the 1929 Stock Market Crash and how you can follow their example today.
So scroll up and click the “add to cart” button to stop relying on faulty investment forecasts and instead begin to feel like a truly educated investor (with examples of history backing up your decisions)!
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£2.50 -
How They Blew It: The CEOs and Entrepreneurs Behind Some of the World’s Most Catastrophic Business Failures
How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.How They Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask “Why the hell did they do that?”
The characteristics of successful entrepreneurs include resilience and the ability to learn from failure, and so the aim of How they Blew It is ultimately positive. By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.
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£2.70 -
How To Build A Kick-Ass Advertising Agency
How To Build A Kick-Ass Advertising Agency is the first book that delivers a comprehensive guide on to how to design, build, grow, and manage a kick-ass advertising agency. The book is built to help all sizes of agencies from one person to multinationals.Peter’s first advertising agency book, The Levitan Pitch. Buy This Book. Win More Pitches.has helped hundreds of agencies, you guessed it, win more new business.
The new book goes deeper into 27 agency management subject areas to provide a detailed glide path to winning the advertising game in the ever-expanding and highly competitive marketing universe.
Peter’s experience in managing the world’s largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients will help you build a happy, healthy, unignorable, successful lead generation agency. In this smart, entertaining book you will learn:
- What the heck is advertising today and how to create a powerful brand.
- How to build a one-page profit-oriented business plan.
- How to craft a stand-out positioning and business development plan.
- The superpower of delivering unignorable thought leadership.
- A detailed approach to lead generation.
- Account-based marketing vs. inbound.
- The importance of intellectual property.
- Talent recruitment and management.
- How to create the right personal branding.
- How to build long-term client relationships.
- Financial management.
- How to name your agency.
- How to buy and sell your agency.
- Dozens of supporting facts and figures.
This is the new Levitan Pitch… Buy this book. Grow your advertising agency faster.
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£9.70 -
How To Build Your Network Marketing Nutrition Business Fast
Do we sell nutrition products? Diet products? Other health products?
Let’s make our business easy. How? By learning exactly what to say and exactly what to do.
This book contains step-by-step instructions on how to get quick “yes” decisions, with no rejection. When we remove the “feeling nervous” factor, we can approach anyone.
Afraid to make a call for an appointment? No problem. We can make it easy for our prospects to say “yes” by customizing what we say to the three unique types of prospects. We don’t want to say the same things to a close friend that we would say to a cold prospect.
Once we have people to talk to, and they feel excited about our message, we must customize what we say for the decision steps in their brains. That is how we eliminate our prospects’ anxiety – by completing the four core steps in seconds.
With clear examples of a one-minute presentation, a two-minute story, where to get great prospects, and how to handle the most common objections, this is the complete starter manual for a successful health and nutrition network marketing business.
Prospects have questions. This approach naturally answers their questions before they arise. They will elevate us to “mind-reader” status and instantly connect with our message.
Prepare yourself for magic conversations that put your business into momentum.
Order your copy now!
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£12.30 -
How to Change Your Life: Five Steps to Achieving High Performance
How did the world’s most remarkable people get that way?
This is a book about how the highest-performing people changed their lives – and how you can change yours.
Drawing on interviews with record-setting athletes, Olympic coaches and billionaire founders, Jake Humphrey and Professor Damian Hughes introduce the five simple steps that take you from where you are to where you want to be. And they introduce the cutting-edge research that explains why these surprisingly simple tools are so effective.
It is never too late to change. This book shows you how.
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£11.90£20.90 -
HOW TO DEAL WITH DIFFICULT PEOPLE (Thorsons Business S)
A concise, straightforward book on how to handle difficult people in your personal or professional life.
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£9.50 -
How To Deal With Difficult People: Smart Tactics for Overcoming the Problem People in Your Life
DON’T LET PROBLEM PEOPLE GET TO YOU!
Whether it’s a manager who keeps moving the goal posts, an uncooperative colleague, negative friend, or critical family member, some people are just plain hard to get along with.
Often, your immediate response is to shrink or sulk, become defensive or attack. But there are smarter moves to make when dealing with difficult people. This book explains how to cope with a range of situations with difficult people and to focus on what you can change.
This book will help you to:
- Understand what makes difficult people tick and how best to handle them
- Learn ways to confidently stand up to others and resist the urge to attack back
- Develop strategies to calmly navigate emotionally-charged situations
- Deal with all kinds of difficult people – hostile, manipulative and the impossible
- Know when to choose your battles, and when to walk away
Why let someone else’s bad attitude ruin your day? How to Deal With Difficult People arms you with all the tools and tactics you need to handle all kinds of people – to make your life less stressful and a great deal easier.
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£10.10£12.30 -
How to Double Your Sales: The Ultimate Masterclass in How to Sell Anything to Anyone (Financial Times Series)
How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success.
Key features of How to Double your sales include:
- An 8-week plan with action points and exercises to build your sales skills week by week
- Template scripts you can customise and use to win new prospects, overcome objections and close sales
- How to use tried-and-tested NLP techniques to programme your mind for sales success
- Why you may never need to cold call again
- How to cold call and set appointments when you have to
- Stress-free techniques for handling objections
- The 13 best closes
- Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management
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£14.30 -
How to Eliminate Negative Thinking: Learn To Control Your Thoughts, Overthinking, Negativity Bias, Heal Toxic Thoughts & Master Positive Self Talk & Self Acceptance In Your…
(With bonus audio download). Are you looking to eliminate negative thinking, overthinking, or feeling like an imposter for good?
Would you like to have complete control over your thoughts, radiate positivity, and get the life that you want?
The latest from International Best Selling Author – Derek Borthwick
This book is NOT just another self-help book. It is NOT just a book of tips.
This is the ultimate system for eliminating negative thinking for good.
Using a specially developed whole brain and mind approach will help you eliminate negative and unwanted thinking.
This will massively transform all areas of your life in ways that you may only have dreamed of.
YOU WILL LEARN HOW TO:
✓ Effectively Eliminate Negative Thinking.
✓ Intuitively love, like, and respect yourself and others.
✓ Automatically control fear and worry.
✓ Powerfully take control of your thoughts anytime, anywhere, and in any situation.
✓ Successfully banish overthinking.
✓ Stop Feeling Like An Imposter.
✓ Naturally radiate positivity, energy and vibrance.
✓ Skyrocket your charisma, likeability, and others’ perception of you.
✓ Empower yourself to get the life that you want and deserve.
And a lot more…
TWO BOOKS IN ONE
In Part One, you will learn how your brain and mind work together with what causes negativity and how to eliminate it.
In Part Two, you will learn how to use all the latest and most powerful methods to eliminate negative thinking for good.
Included with the book is the bonus proprietary Rapid Learning Accelerator DTI Audio Program. This will help program your mind on a fast track to success.
If you want to eliminate negative thinking and gain control over your life simply scroll up and click Buy now and begin your transformation today.
Don’t leave to chance
About the author
Derek Borthwick BSc (Special Hons), Dip.C.Hyp/NLP is a multiple best-selling author and a leading mind and communication expert. He has over 30 years of experience and has worked with some of the world’s largest companies.
Derek has lectured at Scotland’s top universities and has diplomas in business transformational coaching, clinical hypnotherapy, NLP (Neuro Linguistic Programming), CBT and is a certified Master Practitioner/Coach of NLP.
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£13.30 -
How to Fund the Life You Want: What everyone needs to know about savings, pensions and investments
*WINNER OF THE WORK & LIFE BUSINESS BOOK AWARD 2023*
An accessible and practical guide to personal finance that busts myths, clarifies jargons and provides the best options for building your wealth.
More and more people are reassessing their lives as a result of the pandemic. Many have left their jobs or reduced their hours. Others have resolved to work only as long as they must, retiring early to focus on families and friends, hobbies or travel. Meanwhile, employers all over the world are experimenting with a four-day week.
Making the most of these choices requires having and growing enough money to enjoy your future life, without needing to worry about it running out. But when it comes to investing in a pension, there is a dizzying number of complex options available.
This book is designed to provide clear, objective guidance that cuts through the jargon, giving you control over your financial future. The authors strip away the marketing-speak, and through simple graphs, charts and diagrams, provide an evidence-based money manual that you can use again and again. They also alert you to myths and get-rich-quick schemes everyone should avoid.
It’s a highly practical and refreshingly honest book, written by two independent experts who have seen how the investment industry works from the inside, and how it profits from complexity, ignorance and fear. They show, in practical language, how UK savers and investors can beat this system and, crucially, make more money for themselves than they do for financial services firms.
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£13.20£16.10 -
How To Get To The Top Of Google in 2021: The Plain English Guide to SEO (Digital Marketing by Exposure Ninja)
Revised and updated for 2021 with new case studies and covering the latest Google updates!
Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.
Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.
How would it feel to…
- Understand how Google chooses which websites to rank?
- Know exactly what keywords to target to attract people who are ready to buy what you sell?
- Have your most profitable keywords hit the top spot?
- Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains?
- Be able to write killer content that Google and your visitors love?
- Build relationships with key publication players in your industry and have them begging for your content?
- Have crafted a complete SEO strategy to laser-target your focus and get big results?
What kind of results can you achieve?
One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours.
What’s inside?
Section 1: The Foundations
You’ll learn:
- The four free ways to appear on the first page of Google
- How to identify keywords that will drive hordes of hungry traffic to your website
- The key to seeing ranking gains in just weeks
- Why snooping on your competitors is crucial, and how to steal the good bits.
Section 2: Your Website
Transform your website’s ranking by:
- Structuring it to make it easy for Google AND visitors to use
- Using content to 10x your traffic
- Transforming your blog into a sales generator
- Avoiding the SEO pitfalls that can do more harm to your website than good
Section 3: Promoting Your Website
You’ll find out:
- The exact process that took one business from 35 to 3,450 leads a month
- How to get links from national newspaper websites
- The easy way to pitch content sounding desperate
- How to get links from social media
Section 4: Designing Your SEO Strategy
SEO can be overwhelming. Replace panic with serene calm as you:
- Put everything into a comprehensive strategy
- Pick the key tasks to get results if you’re low on time
- Learn which metrics to track and which to ignore
- Implement three key practices that will ensure long-term improvement, whatever Google throws at you
“But how do I know all this is possible?”
Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim’s story shows that anyone, even if you don’t have a background in SEO, can learn what it takes to rank their website on Google.We update the book at least once a year to reflect the latest changes to the algorithm, so you’re always in the know. Lifetime updates are included with purchase, so this is the last SEO book you’ll ever need to buy!
Bonuses worth over £400
You’ll also receive a FREE video review of your website’s SEO, carried out by one of the SEO experts at Exposure Ninja. They’ll build you a prioritised plan to follow to improve your ranking and sales.
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£3.70 -
How To Get To The Top of Google: The Plain English Guide to SEO
Revised and updated for 2023 — now with FREE downloadable checklists ✅Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.
Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.
How would it feel to…
- Understand how Google chooses which websites to rank?
- Know which keywords to target to attract people who are ready to buy?
- Have your most profitable keywords rank top?
- Confidently tweak your website and its structure (no technical know-how needed!) for fast gains?
- Be able to write killer content that Google and your visitors love?
- Build relationships with key publishers in your industry and have them begging for your content?
- Have crafted a complete SEO strategy to get big results?
What kind of results can you achieve?
One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book. You’ll read about and learn from this business and others in this book.
What’s inside?
Section 1: Foundations
You’ll learn:
- F free ways to appear on the first page of Google
- How to identify keywords that will drive hordes of hungry traffic
- The key to seeing ranking gains in just weeks
- Why snooping on your competitors is crucial, and how to steal the good bits.
Section 2: Your Website
Transform your website’s ranking by:
- Structuring it to make it easy for Google AND visitors to use
- Using content to 10x your traffic
- Transforming your blog into a sales generator
- Avoiding the SEO pitfalls that do more harm than good
Section 3: Promoting Your Website
You’ll find out:
- The exact process that took one business from 35 to 3,450 leads a month
- How to get links from national newspaper websites
- The easy way to pitch content without sounding desperate
- How to get links from social media
Section 4: Designing Your SEO Strategy
SEO can be overwhelming. Replace panic with calm as you:
- Put everything into a comprehensive strategy
- Pick the key tasks to get results if you’re low on time
- Learn which metrics to track and which to ignore
- Implement three key practices that will ensure long-term improvement, whatever Google throws at you
“But how do I know all this is possible?”
Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Thousands of clients later and a team of 100 at his agency, Exposure Ninja, Tim’s story shows that anyone can learn what it takes to rank their website on Google. We update the book every year to reflect the latest changes to the algorithm, so you’re always in the know. Lifetime updates are included with purchase, so this is the last SEO book you’ll ever need to buy!
Bonuses worth over £400
You’ll also receive a FREE video review of your website’s SEO and marketing, carried out by one of our experts at Exposure Ninja. They’ll build you a prioritised plan to follow to improve your ranking and sales.
PLUS — Download 10 Free SEO Checklists and Templates
Get all the SEO templates mentioned in the book, plus extras to help you with your marketing, including:
- Keyword Research
- Content Planning
- Content Outreach
- Influencer Outreach
- …and more!
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£6.60 -
How to Grow Your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & Facebook
Do you want to take your eCommerce sales and profits to the next level?How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.
Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.
Part 1: The business of eCommerce
Part one explains how to win at the business of eCommerce. It takes a bird’s eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:
- Business metrics, including profit and margin calculation
- Customer retention using email and other strategies
- Inventory management, including purchasing and stock management
- Inventory strategies, including dropshipping, white and own labelling
Part 2: Increasing Website Sales
Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:
- Conversion rate optimisation
- Search engine optimisation (SEO)
- Paid Search, including Google Ads
- Email marketing
- Affiliate marketing
- Social Media, including Facebook, Twitter, Pinterest and Instagram
- Web Analytics using Google Analytics
Part 3: Increasing sales through Online Marketplaces
Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:
- Amazon, including Amazon advertising and Fulfilled by Amazon (FBA)
- eBay, including eBay Sponsored Products
- International marketplaces, including Walmart, Bol.com, Tmall and Cdiscount
Byfollowing this book’s advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.
——-
About the Author
Trevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of hands-on experience into this digestible, jargon-free guide to building a thriving multi-channel online business.
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£9.50 -
How to Join the British Transport Police
How to Join the British Transport Police: The Ultimate Guide to Passing the BTP Selection Process – UPDATED FOR THE NEW ONLINE ASSESSMENT TESTS.
Are you looking to build a career with one of the UK’s most esteemed organisations? Well then, How to Join the British Transport Police is the perfect fit for you! In this guide, we’ll tell you everything you need to know about joining Britain’s elite railway policing service. Packed full of application form advice, interview tips and even practice tests for the online assessment tests, this book has all of the information you need to ace the selection process. If you are passionate about safeguarding the interest of British rail passengers, then look no further than our guide.
This book contains:- A comprehensive breakdown of the new core competencies, and how you can demonstrate them throughout the selection process.
- Multiple interview questions and answers, to help you impress the assessment panel.
- Tried and tested application form advice, guaranteeing your progression to the next stage of the selection process.
- Sample exam questions for the online assessments, all tailored to the British Transport Police selection process.
- Insider tips and advice.
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£9.90£12.40How to Join the British Transport Police
£9.90£12.40 -
How To Learn Xero Accounting Software Quickly!
How to learn Xero accounting software quicklyAre you looking for a comprehensive, beginner friendly (non-techie) guide how to use Xero and resolve any problems or challenges you may experience while using this platform? If you’ve answered YES, keep reading this short guide book…“How to learn Xero accounting software quickly” provides you with all the information you need to set up your own Xero account from scratch.Xero is fast emerging software as the leader of online accounting softwares around the world.Who is this for?•Anybody wanting to learn Xero accounting software – you can go from beginner to knowing your way around in just a day•Small business owners wanting to do their own accounts in Xero•Bookkeepers who want to quickly become familiar with XeroThroughout the book I share with you my expert knowledge having used Xero for over 7 years. I also give you advice on how you can improve Xero in your business.In order to become an accountant, bookkeeping is critically important to the short- and long-term health of your company. This book simplifies the process and saves your time, and it helps you leverage every feature, the Xero has to offer.We then cover the following sections which every business will benefit from knowing about:•Sales – designing, creating, sending, copying, amending, deleting•Purchases – entering, coding, attaching backup, copying, amending, deleting•Quotes – setting up, creating, sending, accepting, converting to sales invoices•Purchase Orders – creating, sending, converting to purchase invoices•Banking – setting up, linking, reconciling, importing, checking•Reporting – reviewing, printing, downloadingIn the book we show you step by step how everything is done in Xero. After introducing to Xero you, you will then be shown how to setup your Xero account properly before getting started.This guide book contains the newest features, including updates on generating reports, working with fixed assets and managing contacts, sales and payables so you can optimize your system to help your business thrive.The next sections are then more specialized and explained well:•VAT – setting up, understanding, preparing and checking a VAT return•Fixed Assets – setting up, tracking, depreciation•Payroll – setting up, adding employees, pay runs, reporting and filingIn this book all the features have been discussed concisely and effectively with a good sequencing to improve the user experience.And we finish off by reviewing what you have learned and what you should do next.Read more
£7.20
