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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy
The compelling new book by Richard Shotton, author of The Choice Factory.Every day, people make hundreds of choices.
Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?
These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.
The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.
You simply cannot afford to miss The Illusion of Choice.
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£10.60£14.20 -
Watertight Marketing: The proven process for seriously scalable sales
Are you tired of wasting time and money on marketing that doesn’t deliver? Do you wish there was a proven, fool-proof process that can reliably powerup your profits?Well there is, and this book holds the answer. Page by page you’ll unlock the Watertight Marketing method, a powerful toolkit that will equip you with the mindset, skills and processes you need to find customers you love, repeatedly increase sales results and positively transform profits. There’s no jargon and no time-wasting, just straight-talking, down-to-earth and honest advice that will change what you think about marketing. And it’s refreshingly clear, straightforward and highly practical style will bring your marketing to life, spark ideas that will stick, motivate and inspire you, and empower your business to succeed.
Tried, tested and trusted by thousands of businesses, Watertight Marketing puts you firmly in control of your marketing so you can finally step off the roller coaster of yo-yo results and develop enduring growth strategies that will keep on delivering, year after year.
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£17.00£17.60 -
Marketing Management, Global Edition
Start thinking like a marketer with the gold-standard text for today’s Marketing Management.
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.
Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager’s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.
The text’s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands.
The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations.
Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field.
Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£43.60£66.50Marketing Management, Global Edition
£43.60£66.50 -
No B.S. Guide to Direct Response Social Media Marketing
Social Media is Not Marketing
Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you’re not focusing on converting social media traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable “likes” and “shares” as a return on your time. You’ll learn:- 6 direct-response principles that must be applied to social media marketing
- The most powerful marketing tactic (per Google)
- How to get riches with niches and become a magnet to your customers
- The monetizing magic of crafting effective emails
- The #1 way to prevent wasted marketing dollars
- 5 ways to grow your list for FREE (before spending a dime on advertising)
- Turn passive content into an active conversion tool
- Create raving fans who introduce you to their networks
- Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”
- Harness the biggest secret in social media—offline
Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
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£11.20£16.10 -
How To Get To The Top of Google: The Plain English Guide to SEO
Revised and updated for 2023 — now with FREE downloadable checklists ✅Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.
Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.
How would it feel to…
- Understand how Google chooses which websites to rank?
- Know which keywords to target to attract people who are ready to buy?
- Have your most profitable keywords rank top?
- Confidently tweak your website and its structure (no technical know-how needed!) for fast gains?
- Be able to write killer content that Google and your visitors love?
- Build relationships with key publishers in your industry and have them begging for your content?
- Have crafted a complete SEO strategy to get big results?
What kind of results can you achieve?
One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book. You’ll read about and learn from this business and others in this book.
What’s inside?
Section 1: Foundations
You’ll learn:
- F free ways to appear on the first page of Google
- How to identify keywords that will drive hordes of hungry traffic
- The key to seeing ranking gains in just weeks
- Why snooping on your competitors is crucial, and how to steal the good bits.
Section 2: Your Website
Transform your website’s ranking by:
- Structuring it to make it easy for Google AND visitors to use
- Using content to 10x your traffic
- Transforming your blog into a sales generator
- Avoiding the SEO pitfalls that do more harm than good
Section 3: Promoting Your Website
You’ll find out:
- The exact process that took one business from 35 to 3,450 leads a month
- How to get links from national newspaper websites
- The easy way to pitch content without sounding desperate
- How to get links from social media
Section 4: Designing Your SEO Strategy
SEO can be overwhelming. Replace panic with calm as you:
- Put everything into a comprehensive strategy
- Pick the key tasks to get results if you’re low on time
- Learn which metrics to track and which to ignore
- Implement three key practices that will ensure long-term improvement, whatever Google throws at you
“But how do I know all this is possible?”
Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Thousands of clients later and a team of 100 at his agency, Exposure Ninja, Tim’s story shows that anyone can learn what it takes to rank their website on Google. We update the book every year to reflect the latest changes to the algorithm, so you’re always in the know. Lifetime updates are included with purchase, so this is the last SEO book you’ll ever need to buy!
Bonuses worth over £400
You’ll also receive a FREE video review of your website’s SEO and marketing, carried out by one of our experts at Exposure Ninja. They’ll build you a prioritised plan to follow to improve your ranking and sales.
PLUS — Download 10 Free SEO Checklists and Templates
Get all the SEO templates mentioned in the book, plus extras to help you with your marketing, including:
- Keyword Research
- Content Planning
- Content Outreach
- Influencer Outreach
- …and more!
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£6.60 -
Go Pro – 7 Steps to Becoming a Network Marketing Professional (Book)
Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams. In this definitive guidebook, you will learn to: -Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. Eric’s wish is for you to make the decision to become a Network Marketing Professional. For you to truly Go Pro. Because it is a stone-cold fact that Network Marketing is a better way. Now let’s go tell the world.Read more
£1.40 -
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer, 2nd Edition, Revised and Updated
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more
In today’s digital age, the traditional sales funnel―marketing at the top, sales in the middle, customer service at the bottom―is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company―but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer.
Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer.
Upon reading this book, you will know:
- How to build trust with buyers through content and video.
- How to turn your web presence into a magnet for qualified buyers.
- What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles.
- Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.
- How to achieve buy-in at your company and truly embrace a culture of content and video.
- How to transform your current customer base into loyal brand advocates for your company.
They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
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£17.20£18.00 -
Marketing Management: European Edition
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book – and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
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£47.90£55.10Marketing Management: European Edition
£47.90£55.10 -
Seth Godin 2 Books Collection Set (The Dip and This is Marketing)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched CollectivelyThe Dip:
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point – really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.This is Marketing:
No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:Read more
£15.20 -
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
The ultimate marketing resource from the world’s leading scholars
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.
Readers will also find:
- Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands
- Strategies for creating loyal customers and developing personalization at scale
- Strategies for designing effective omni-channel marketing platforms
- Strategies for crafting a successful cross-platform communications campaigns
- Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs
An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.
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£17.70£25.60 -
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand – or million – customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ‘hack’ their company’s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
Silicon Valley has realized that growth hacking – not television commercials and billboards – is the successful start-up’s secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
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£7.20£8.50 -
Posts to Profits: The social media marketing blueprint for building a profitable six-figure online business
*** No. 1 Amazon Best Seller ***
How to make ONE post a day and get leads every single week…
…without spending a penny on ads, sending cold DMs, following soul-sucking trends, or spending hours on social media… and even if you have less than 1,000 followers.
Post$ to Profit$ is the step-by-step marketing blueprint for online coaches, course creators, and solopreneurs who want to create content that puts cash in the bank.
Digital marketer Simon Mitchell shows you his counterintuitive method that flies in the face of modern marketing. Discover how to use decades-old direct marketing principles to get consistent leads and sales from social media…
…even if you feel the algorithms hate you.
If you feel like you’re getting zero rewards for your time and effort, Posts to Profits is the counterintuitive system you need.
Post$ to Profit$ is helping entrepreneurs build six-and-seven-figure businesses. It’s time you learned their secrets…
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£0.90 -
My Revision Notes: Level 1/Level 2 Cambridge National in Enterprise & Marketing: Second Edition
Set your students on track to achieve the best grade possible with My Revision Notes: OCR Level 1 / Level 2 Cambridge Nationals in Enterprise & Marketing (J837).
Our clear and concise approach to revision will help students learn, practise and apply their skills and understanding. Coverage of key content is combined with practical study tips and effective revision strategies to create a guide that can be relied on to build both knowledge and confidence.
>> Consolidate knowledge with clear, concise and relevant content coverage, based on what examiners are looking for.
>> Extend understanding with our regular ‘Now Test Yourself’, tasks and answers provided online for students to access.
>> Improve technique through our increased exam support, including exam-style practice questions, expert exam tips and examples of typical mistakes to avoid.
>> Identify key connections between topics and subjects with our ‘Making Links’ focus and further ideas for follow-up and revision activities.
>> Plan and manage a successful revision programme with our topic-by-topic planner, new skills checklist and exam breakdown features, user-friendly definitions and glossary.Read more
£9.30 -
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
*** Updated FALL 2023! OVER 100,000 COPIES SOLD *** The most up-to-date social media book for small businesses and entrepreneurs!***
Tired of navigating the ever-changing landscape of social media marketing alone? Want to skyrocket your business growth with proven, actionable tips and strategies?
500 Social Media Marketing Tips is your one-stop solution, bringing together expert advice, essential insights, and innovative strategies for Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and beyond!
➤ INSTANT DOWNLOAD: Get access to 500 Social Media Marketing Tips right now and start transforming your social media game today.
500 Social Media Marketing Tips is written for busy business owners like you: a complete guide packed with expert knowledge written in simple English and with zero fluff. Focus on one social network at a time or choose any random page to discover new knowledge to help grow your business!
You will learn:
- Why Your Business Needs A Social Media Marketing Strategy
- The Key Foundations For Every Successful Social Media Marketing Plan
- The Most Effective Content to Share on Social Media (And How to Make It)
- Hundreds of Tips to Get More Followers and Grow Your Audience
- How to Use Text, Images, Stories, and Live Video to Grab the Attention of your Ideal Customer
- How to Use Paid Advertising to Supercharge Your Content And Reach A Massive Audience
- … and more!
»» Ready to Unlock Your Social Media Potential? ««
Join the ranks of over 100,000 business owners who have tapped into the power of 500 Social Media Marketing Tips to magnetize customers and multiply their sales.
Time to revolutionize your social media marketing strategy? Scroll to the top and hit the “Buy Now” button to embark on this game-changing journey.
Get your copy now to give your business the social media marketing advantage it deserves.
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£12.30£12.80 -
Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
WINNER: The BookFest Spring Book Awards 2022 – Marketing category
WINNER: Business Book Awards 2022 – Sales & Marketing categoryTasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.
Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and – crucially – how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization’s long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.
Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader’s understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
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£30.40 -
Digital Marketing
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.Readers will learn best practice frameworks for developing a digital marketing strategy, plus success
factors for key digital marketing techniques including search marketing, conversion optimisation and
digital communications using social media including Twitter and Facebook.Read more
£19.00£53.20Digital Marketing
£19.00£53.20 -
A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject – in One Book!
A comprehensive, highly visual guide to everything you can learn in a Marketing degree.
This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.
Includes topics such as:
• Management
• Market research
• Product development
• Buyer behavior and the impact of popular culture, ethics and social responsibility
• Digital marketing including social media and SEO
• Retail – in all its many forms
• How lockdown and the global pandemic has changed the world of marketingWhether you’re a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing’s A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
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£4.70 -
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
WINNER: National Indie Excellence Awards 2023 – Marketing & Public Relations
SHORTLISTED: Business Book Awards 2023 – Smart Thinking
FINALIST: Next Generation Indie Book Awards 2023 – Business
WINNER: Readers’ Favorite Book Awards 2023 – Gold Medal in Non-Fiction – Marketing
WINNER: NYC Big Book Award 2023 – Marketing & Public Relations
FINALIST: American Book Fest Best Book Award 2023 – Marketing & AdvertisingIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.
Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.
Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect.
Featuring common mistakes to avoid and key takeaways at the end of each chapter, it’s also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.Read more
£26.20£28.50 -
The 22 Immutable Laws Of Marketing
Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.Read more
£8.50£9.50The 22 Immutable Laws Of Marketing
£8.50£9.50 -
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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£26.40£28.50 -
1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you’ll discover:
• How to get new customers, clients or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.Read more
£9.50£11.40 -
Small Gym, BIG Results: Your Complete Guide to Starting a Fitness Business the SixPax Way, Living the American Dream, and Changing Lives
Start your own gym, build a profitable business from scratch, and start changing lives.
You have a passion for fitness and helping others achieve their goals. But you’re also stuck working for someone else or living paycheck to paycheck after each training session.
Luckily, the combination of hard-won secrets to success and one man’s story of strength offers you a blueprint for building a thriving fitness business from scratch.
Self-made millionaire and founder of SixPax Gym, Siavash Fashi faced poverty, cancer, and political turmoil before building the most successful small gym in America. In his home country of Iran, his passion for bodybuilding was illegal, and he knew—like Arnold himself—he needed to find his way to the beaches of Southern California.
Woven in between stories of his determination, resilience, and grit, this step-by-step manual is packed with resources that will not only guide you to becoming a startup gym owner but will prove you can achieve anything. Small Gym, Big Results is an inspiring read for personal trainers or small-business owners looking to build a successful business, change their life, and make a difference in the world.
Learn how to:
- Start your own gym with minimal equipment and very little money
- Guide clients through short, intense training sessions that deliver fast and dramatic results (making you an expert in losing fat and gaining muscle)
- Get all the clients you’ll ever need without paying for advertising
- Become a celebrity in your town with his simple marketing method—and make membership with you a no brainer
- Price and package your services to bring maximum, predictable revenue
Siavash Fashi shares the exact system he uses to create, run, and grow your gym. Whether you’re a personal trainer or just fantasizing of the gym life, this book is your ticket to turning your dreams into reality. Get your copy and start training for success!
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£1.90 -
Gym Membership Sales: Tripple your growth, develop your team, change your life
Are you tired of experimenting with what might work to have more members in the current environment? Would you like to have a process for growing your gym, thriving in chaos and increasing your time freedom?
In Gym Membership Sales you’ll find:
① Membership growth strategies for having more members with less effort that are currently being used in hundreds of gyms and studios right now
② Practical tools for training your team to grow your business and manage operations for you
③ The principles that will liberate your bandwidth as an owner
④ Accompanying templates, step-by-step guides and the most cutting edge resources for brining more people in through your doors
“I’ve never found such a clear guide to helping people make a powerful but authentic choice to enrollment. If you want more enrollments without being pushy or slimy, I highly recommend reading this book ASAP.” – Christopher D.
“I’ve read it two times. My ability to train people has improved immeasurably by reading this book… I’m buying 15 copies. My son is in a different type of sales and uses this stuff, and is killing it!” – Lou F.
“It’s both empowering and practical… You walk away with practical tools, actionable steps, and you can put a full system together from this book, but you’re also going to be equipped for running that system.” – Laura L.
A note from the Author:
“There’s nothing magical about what you’ll find in this book… but it is my very best shot at giving you the most effective catalyst for growth and freedom based on what I use in my own gym and my client’s gyms. I hope you’ll use this to change the lives around you for the better by starting with your own, passing that on to your team and lastly to the rest of the world. Here’s to the growth of your business, more lives changed and your expanding success as the natural result. The Members on Demand team and I will see you on the other side!”
Don’t wait, start having more members now… Scroll to the top & click the “Buy Now” button!
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£13.60 -
Personal trainer appointment book 2024: Gym appointments clients & classes. 2024 Yearly overview / month to view calendar diary/ Hourly planner with 15 minute slots (6am – 9pm)
Personal trainer appointment book 2024. This 11 x 8.5 gym appointments book is perfect for scheduling your clients & classes in 2024.The appointment book features the following –
- 2024 double page yearly overview
- Double page month to view calendar for monthly planing
- Daily / hourly appointments planner with 15 minute slots running from 6am – 9pm
- Lined notes section in the rear for memos
- Contacts section in the front to have all your clients details close at hand.
The perfect tool for staying organised with your personal training / fitness business in 2024.
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£13.30 -
Gym Membership Sales: Tripple your growth, develop your team, change your life
Are you tired of experimenting with what might work to have more members in the current environment? Would you like to have a process for growing your gym, thriving in chaos and increasing your time freedom?
In Gym Membership Sales you’ll find:
① Membership growth strategies for having more members with less effort that are currently being used in hundreds of gyms and studios right now
② Practical tools for training your team to grow your business and manage operations for you
③ The principles that will liberate your bandwidth as an owner
④ Accompanying templates, step-by-step guides and the most cutting edge resources for brining more people in through your doors
“I’ve never found such a clear guide to helping people make a powerful but authentic choice to enrollment. If you want more enrollments without being pushy or slimy, I highly recommend reading this book ASAP.” – Christopher D.
“I’ve read it two times. My ability to train people has improved immeasurably by reading this book… I’m buying 15 copies. My son is in a different type of sales and uses this stuff, and is killing it!” – Lou F.
“It’s both empowering and practical… You walk away with practical tools, actionable steps, and you can put a full system together from this book, but you’re also going to be equipped for running that system.” – Laura L.
A note from the Author:
“There’s nothing magical about what you’ll find in this book… but it is my very best shot at giving you the most effective catalyst for growth and freedom based on what I use in my own gym and my client’s gyms. I hope you’ll use this to change the lives around you for the better by starting with your own, passing that on to your team and lastly to the rest of the world. Here’s to the growth of your business, more lives changed and your expanding success as the natural result. The Members on Demand team and I will see you on the other side!”
Don’t wait, start having more members now… Scroll to the top & click the “Buy Now” button!
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£13.60 -
The Art of Selling Memberships: How I’ve Sold Millions of Dollars in Gym Memberships and How You Can Too
The Ultimate Sales Book for Closing More Gym Memberships and Making More Money.
A 5-Step Process That Anyone Can Master!
Selling gym memberships is a true art and like art you can create a beautiful masterpiece that brings you millions of dollars or you can be a starving artist. In this groundbreaking new book, you will learn how a man turned himself from a membership sales beginner into a membership sales master, selling millions of dollars in memberships along the way.
You’ll discover:
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How to ask the most powerful question in the universe to uncover your prospect’s true buying motivations.
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Techniques to prepare yourself for success both physically and mentally.
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The reasons why people buy memberships (it’s not what you think).
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Ways to generate and close leads from the telephone, from walk-ins, from the Internet/social media, and from face-to-face contacts.
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The only four objections a prospect will have, why every prospect has them, and how to overcome them with ease.
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Three keys to doing a great gym tour and trial workout.
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How to get a commitment and paid in full memberships.
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The art of closing the hesitant buyer with closes like the “You Are Getting In Your Own Way Close”, the “My Life Isn’t Going to Change Close”, the “Show Me The Money Close”, and many more.
Who is this book for?
Owners, operators, personal trainers, and program directors of gyms, fitness centers, health clubs, and martial arts studios who want to close more sales so that they can make more money with less effort. In fact, anyone who is involved in personal selling of any kind will benefit from the knowledge and experience shared in this book. From handling leads to closing prospects, this book takes you through it all.
Plus get these FREE BONUS GUIDES!
Purchase the book, text AOSMBONUS to (678) 506-7543, and you’ll get these FREE BONUS GUIDES:
10 Low Cost to No Cost Ways to Promote, Market, and Generate Leads for Your Gym!
The Silver Bullets of Selling: How to Generate Non Stop Referrals
Scroll up and get your copy today.
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£13.30 -
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The Mind Gym : Give Me Time (Mind Gym)
The problem of not having enough time is as old as time itself, and so are most of the proposed cures. The trouble is, they don’t seem to work. The Mind Gym: Give me time proposes a radically different approach to time and how we use it. Combining extensive psychological research with five years of testing amongst The Mind Gym’s 100,000 members, this book offers practical solutions that will make you feel great about how your time is spent. The book is packed with techniques including
*how to achieve more by slowing down
* tiny time investments that deliver massive returns
* how to say ‘no’ and be loved for it
* simple ways to get other people to want to do your work for you
* how to get time with people who haven’t got time for you
And there’s no need to read this book from cover to cover. The questionnaire at the start guides you directly to the chapters that will help you most.Read more
£2.60 -
The Mind Gym: Wake Up Your Mind
In much of our lives, our mind operates on autopilot. Rather like the tourist who repeats the same words louder each time the local doesn’t understand, we often tend to think and behave in set ways, even if it doesn’t get us what we want.
However, once we can spot our mental habits, we can change them. And, as result, we are more likely to: make the right things happen; come up with original ideas; achieve more in less time; gain energy and have less negative stress; win people round to our point of view.
Over 100,000 people have taken part in and recommended The Mind Gym’s workouts. Now, for the first time, hundreds of these practical tips and techniques based on applied psychology are packed into this book and, with your free personal membership number, at The Mind Gym Online.
It’s not too late to change your mind …
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£0.40 -
Personal trainer appointment book 2024: Gym appointments clients & classes. 2024 Yearly overview / month to view calendar diary/ Hourly planner with 15 minute slots (6am – 9pm)
Personal trainer appointment book 2024. This 11 x 8.5 gym appointments book is perfect for scheduling your clients & classes in 2024.The appointment book features the following –
- 2024 double page yearly overview
- Double page month to view calendar for monthly planing
- Daily / hourly appointments planner with 15 minute slots running from 6am – 9pm
- Lined notes section in the rear for memos
- Contacts section in the front to have all your clients details close at hand.
The perfect tool for staying organised with your personal training / fitness business in 2024.
Read more
£8.50 -
Start A Gym: Everything You Need to Start and Scale a Fitness Business
This is the best time to start a business.
And the best business to start is a gym.
The industrial economy is mostly over. There are no more 9-to-5, punch-a-clock-then-retire jobs left. You can’t depend on a college degree to guarantee a career anymore.
Here’s the great news: the new economy is a blank slate. You have the opportunity to create any career you want for yourself. For the first time ever, new entrepreneurs have an unlimited audience for any product or service they can dream up. For the first time in history, you have the opportunity to use your passion to help others, even if you don’t know them yet.
The world is open to entrepreneurs who can create value for their audience. And the greatest value we can deliver is the gift of longevity, vitality and self-reliance: the gift of health.
What produces health? Fitness and nutrition. How are fitness and nutrition best delivered? Through coaching.
I’ve been a gym owner since 2005.
I opened a gym because my family was starving on my Personal Trainers’ salary. But no one told me how to do it well. So while I survived, it took me nearly a decade of stress and pain just to fix the mistakes that I made in the first week of business ownership.
The decisions you make at startup–or even before–will affect the rest of your life. Your business can be the engine that feeds your family, pays for vacations, and changes the lives of hundreds of people in your city. Or it can be the thing that ruins your life. The decisions you make NOW will echo for decades.
Every mistake you make at startup will take a year to fix.
I made mistakes on my model; my pricing; my staffing; my ideal clientele; my location; AND my equipment. It took me six years to fix all of these problems–six years that I could have spent making more money, spending more time with my kids and worrying a LOT less.
Now that my gyms are successful, my mission is to make 1 million fitness businesses successful so that we can change the world’s health together. I do that through mentorship and books like this one. We work with thousands of gym owners around the world, and the lessons in this book have each been proven thousands of times. I’ll also share some of our private data for the first time!
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£14.00 -
How to Start a Successful Gym Business: A Complete Guide to Opening, Running and Scaling Your Own Fitness Business
“How to Start a Successful Gym Business” by Ford Reyes is an essential guide for anyone interested in starting a gym business. Whether you’re a fitness enthusiast or a business entrepreneur, this book will provide you with the necessary knowledge and insights to create a successful gym business.
With his years of experience in the fitness industry, Reyes shares valuable tips on how to create a business plan, secure funding, select the right location, and market your gym effectively. He also provides expert advice on designing your gym space, selecting equipment, hiring staff, and creating a welcoming atmosphere for your clients.
In this book, Reyes emphasizes the importance of building a strong brand and developing relationships with your clients. He also highlights the latest trends in the fitness industry and offers advice on how to stay competitive in an ever-evolving market.
From the initial planning stages to the day-to-day operations of your gym, “How to Start a Successful Gym Business” covers everything you need to know to launch and maintain a thriving fitness business. With this book as your guide, you can turn your passion for fitness into a successful and profitable enterprise.Take the first step towards your dream gym business, scroll up and click on the “ADD TO CART”. Let’s get started.
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£6.90 -
Attendance Book for Gym: Daily Tracker for Gym Owners to See Details of When Members Use the Gym. Record Date, Member Name, Membership Number, Time in and Time Out.
Easy to use book to for gym owners and managers to keep track of when your members use the gym. This book allows for recording the month, year and separate dates.On each page there is a space for the date, member name, member number, time in and time it.
By using this book and keeping a log of members usage you can see who is using the gym, what are the most poplar times, how long people stay for.
You can use the information to improve your service for customers, maybe by adjusting opening hours or getting more equipment if your gym is very busy at certain hours.
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£5.20 -
Diary of a Gym Addict
My name is Tom, and I’m a Gym Addict. For over two decades, I’ve been obsessed with and consumed by all aspects of fitness. This book aims to capture the learnings, successes and failures of my different approaches to natural Bodybuilding, diets, training programmes and developing a strong, sporting mindset. I examine some of the pitfalls of the modern fitness landscape, including social media, the rise of the ‘fitness influencer’ and how effective training and programming can be instrumental in overcoming mental health issues, such as anxiety, depression and addiction.Read more
£13.30Diary of a Gym Addict
£13.30 -
Gym Instructor Coloring Books for Adults: What Gym Instructor Really want to say but can’t: Funny Relaxation Motivational Swear Words Quote Colouring Pages For Women & Men (Gym…
Gym Instructor Gifts: What Gym Instructor really want to say but can’t Swear Words Coloring Books for Adults (Motivational Quote) Swearing Colouring Pages for Adults Cussing Stress Relief with Gym Instructors Appreciation Gift Idea
Really NEW!! Gym Instructor Swear Word Coloring Book! GAG GIFT IDEA SWEAR WORD COLORING BOOK
Sweary Gym Instructor Coloring Book for Adults!…This irreverent and sweary coloring book features motivational and Appreciation funny and original designs that are perfect for taking the stress out of being a Gym Instructor… 42 Hilarious Related Swearing Words and Relaxing Designs. This adult coloring book contains a wide variety of motivational designs for appreciate, each complete with a very relatable, funny quotes. This book makes a fantastic funny Gym Instructor gift idea for all time! Cover : Soft Silky Glossy Cover, Size : 8.5 x 11 inches (21.59 x 27.94 cm). Unleash your inner artist as you color this therapeutic antistress coloring book, perfect for getting rid of negative feelings & staying stress-free.
Get Yours Now!!
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£5.20 -
Things I Want To Say At Work But Can’t: Blank Lined Notebook / Journal (Funny Office Gifts)
Things I Want To Say At Work But Can’t: A Notebook with 100 Lined Pages
This Journal is a perfect gift for coworkers, boss and friends.
- College Ruled Paper.
- With Matte
- Sturdy Paperback Cover
- Good Quality Paper.
- Size 6″ x 9″
- 100 pages
Make your job more fun!
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£3.50 -
Keep Calm I Have a Spreadsheet for That: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White Elephant Gift Idea
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
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£4.70 -
Sure Let Me Drop Everything and Work on Your Problem: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White…
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
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£4.70 -
Things I Can’t Say Out Loud In Meetings: Funny Notebook for Work, Gag Gift, Boss, Office, Secret Santa Gift for Coworker (Lined Journal with Quotes)
A Fun Office Notebook: Perfect for Gifting to Coworkers, Colleagues, Employees, or your Boss! This journal features a humorous cover, lined journal pages with snarky/sarcastic quotes on alternate pages, and also a “This Book Belongs To” page which you can personalize if you’re giving as a gift.Sized at 6 x 9 inches (similar to A5), this work notebook is designed to add a touch of fun to your workday and meetings. Whether you’re looking to brighten your own day or surprise a coworker, colleague, project team member, or even your boss, this journal is a great choice.
It’s an excellent token of appreciation for employees, a light-hearted gift for coworkers, a quirky Secret Santa present, or a fun office gag gift for birthdays or Christmas.
With 110 pages and a matte soft cover, it’s both practical and entertaining. Please note this notebook does NOT contain swear words/cuss words/profanity.
This notebook is the updated version of ASIN B099TLQT3F published via Amazon in 2021 by Work is Fun Press.
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£4.70 -
My Favorite Coworker Gave Me This Notebook She Is Freaking Awesome: Blank Lined Notebook Journal for Coworker, Friend, Colleague – Sarcastic Notebook for Work (Funny Office…
Are you looking for a funny gift for your friends, coworkers, family?
Do you like to take notes with a sarcastic touch?So this notebook will be the perfect choice for you
Features:
- 6” x 9”, 110 Pages.
- Matte finish cover
- Portable size.
- Simple and elegant.
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£5.70 -
Managing Your Money All-in-One For Dummies
A hands-on, power-packed guide to managing all things money
Time and money. Those are the two most important assets you have, and smart people manage both of them wisely. Managing Your Money All-in-One For Dummies is your one-stop resource to turn to when you’re ready to manage your money. It offers everything you need to confidently handle your finances. When you’re ready to create a budget, pay down debt, and scale back your expenses, you’ll find the support you need here. If you’re eyeing the future, you’ll find advice on improving your credit score, saving for college and retirement, and planning an estate. As if all of that isn’t enough, this comprehensive book covers other financial topics such as buying insurance, investing in your 401(k), and so much more.
The authors of Managing Your Money All-in-One For Dummies explain how to handle your money in a way that encourages you to think and act positively, no matter what your financial situation looks like. And as you move toward financial freedom, you can come back to this book to get advice on topics that go beyond day-to-day money management, such as taking out a mortgage, investing online, and more.
- Get your financial life in order, whatever your stage of life
- Make a budget, manage your credit, and pay down your debt
- Demystify financial reports, online investing, and retirement plans
- Save for college and learn how to balance your saving and spending habits in any economy
- Navigate the new norm of online banking
Spend some time learning how to manage your money today. It’ll be a wise investment of both of your most valuable assets.
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£24.30£29.40Managing Your Money All-in-One For Dummies
£24.30£29.40
