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Factor Investing For Dummies
Systematically secure your financial future―Dummies makes it easy
Factor Investing For Dummies helps you go beyond the investment basics, with proven techniques for making informed and sophisticated investment decisions. Using factor investing, you’ll select stocks based on some predetermined, well, factors. Momentum, value, interest rates, economic growth, credit risk, liquidity―all these things can help you identify killer stocks and improve your returns. This book explains it all, and helps you implement a strategic factor investing plan, so you can boost your portfolio’s performance, reduce volatility, and enhance diversification. You’ll also learn what not to do, with coverage of the factors that have failed to deliver consistent returns over time. We explore factor-based ETFS and loads of other ideas for injecting some factors into your investment game.
- Learn what factor investing is and how you can use it to level up your portfolio
- Understand the various types of factors and how to use them to select winning stocks
- Choose from a bunch of factor investing strategies, or build one of your own
- Generate wealth in a more sophisticated, more effective way
This is the perfect Dummies guide for beginner to seasoned investors who want to explore more consistent outperformance potential. Factor Investing For Dummies can also help portfolio managers, consultants, academics, and students who want to understand more about the science of factor investing.
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£17.20£20.90Factor Investing For Dummies
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Diversity, Equity & Inclusion For Dummies
Strengthen your company culture through inclusive and equitable policies and practicesThe global workforce and marketplace will continue to undergo dramatic demographic shifts―redefining the workplace, the workers, and how work gets done. Organizations that want to attract and retain the best talent and to capitalize on the full breath of their perspectives and experiences must first reflect our society as a whole, and secondly, must create the right kind of work environment where ALL talent can thrive. That means valuing diversity, creating more equitable policies and practices, and fostering a welcoming and inclusive culture.
In Diversity, Equity & Inclusion For Dummies, global workforce expert, and three-time Chief Diversity and Inclusion Officer Dr. Shirley Davis unveils her extensive collection of real-world experiences, stories, case studies, checklists, assessments, tips, and strategies that will give you a deeper understanding of the business impact of DEI and how your role as a leader can contribute to your company’s long term success.
You’ll learn:
- The fundamentals of DEI and how it drives business performance and impact
- How to conduct comprehensive DEI organizational assessments to identify systemic and institutional inequities
- Tactics and strategies for having necessary but difficult conversations, and how to make them impactful
- Skills and competencies that every leader needs in order to effectively lead the new generation of workers
- How to operationalize DEI across your organization, measure its impact, and sustain it long term
Diversity, Equity & Inclusion For Dummies is a must-read guide for any leader at any level who wants to ready themselves for the workplace of the future and reap the benefits of a full spectrum diverse ideas, backgrounds, and experiences. It also belongs on the reading lists of human resources and DEI professionals actively seeking to go broader, deeper, and have greater impact in their DEI work.
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£19.30£23.70Diversity, Equity & Inclusion For Dummies
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Operations Management For Dummies
The plain language guide to getting things running smoothly in the world of business
Operations management is all about efficiency, and Operations Management For Dummies is all about efficiently teaching you what you need to know about this business hot topic. This book tracks typical operations management MBA courses, and it will help you un-muddle concepts like process mapping, bottlenecks, Lean Production, and supply chain management. Learn to step into a business, see what needs improving, and plug in the latest tools and ideas to shape things up in any industry.
This latest edition covers, you guessed it, digital transformation. Technology is completely upending operations management, and Dummies walks you through the latest, so you can stay at the front of the pack. Other new stuff inside: supply chain traceability, ethical sourcing and carbon footprint, business resiliency, and modularizing the supply chain. It’s all here!
- Optimize operations and increase revenue with strategies and ideas that make businesses run better and cheaper
- Get easy-to-understand explanations of complex topics and theories in operations management
- Learn how operations management is affected by digital transformation and sustainability concerns
- Evaluate, design, improve, and scale all sorts of processes, regardless of business size or area of operation
Businesses can’t operate successfully without effective operations and supply management. That makes Operations Management For Dummies a must―for MBA students and business professionals alike.
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£19.80£24.70Operations Management For Dummies
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Writing Business Bids and Proposals For Dummies
Acquire the necessary skills to win business through proposals, bids, tenders, and presentations―this hands-on guide is your partner for success
You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession ― a growing and increasingly important one and an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers. Proposal writers have a professional organization ― the Association of Proposal Management Professionals (APMP) ― and their best practices are the foundation for this book.
Proposal writing is a skill you can learn, practice, and master; you can even go through a professional certification process to prove your mastery. Writing Business Bids & Proposals For Dummies is your no-nonsense guide to finding out what professional proposal writers know and for applying it to your own business.
If you’re a small- to medium-size business owner, a first-time proposal writer in a medium-size company, or a sales representative, you know that a written proposal (printed or electronic) is still a common, personal, and effective way to win business. Written in plain English, Writing Business Bids & Proposals For Dummies will help you to:
- Know the difference between reactive proposals (the RFP or request for proposal) and proactive proposals
- Focus on the customer by going beyond their requirements to address their true needs
- Know your competition through research and analysis
- Write persuasively to develop a winning business proposal
- Plan and use a repeatable proposal process
- Incorporate a lessons learned aspect to your proposal process
- Use tools and templates to accelerate your proposals
- Motivate and lead your proposal team to ensure they’re on the same page
- Use graphics to enhance your proposals
- Learn ways to automate your proposal development process
- And a whole lot more
Additionally, you’ll gain access to ten templates for building a proposal, find out ten common misconceptions about bids and proposals, and add a compiled list of online resources to your toolset. Grab a copy of Writing Business Bids & Proposals For Dummies to start sharpening your proposal writing skillset.
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£16.70£19.00Writing Business Bids and Proposals For Dummies
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Contract Law For Dummies
Take the mumbo jumbo out of contract law and ace your contracts courseContract law deals with the promises and agreements that law will enforce. Understanding contract law is vital for all aspiring lawyers and paralegals, and contracts courses are foundational courses within all law schools. Contract Law For Dummies tracks to a typical contracts course and assists you in understanding the foundational legal rules controlling voluntary agreements people enter into while conducting their personal and business affairs. Suitable as a supplement to introductory and advanced courses in contract law, Contract Law For Dummies gives you plain-English explanations of confusing terminology and aids in the reading and analysis of cases and statutes.
Contract Law For Dummies gives you coverage of everything you need to know to score your highest in a typical contracts course. You’ll get coverage of contract formation; contract defenses; contract theory and legality; agreement, consideration, restitution, and promissory estoppel; fraud and remedies; performance and breach; electronic contracts and signatures; and much more.
- Tracks to a typical contracts course
- Plain-English explanations demystify intimidating information
- Clear, practical information helps you interpret and understand cases and statutes
If you’re enrolled in a contracts course or work in a profession that requires you to be up-to-speed on the subject, Contract Law For Dummies has you covered.
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£17.10£21.80Contract Law For Dummies
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ITIL For Dummies, 2011 Edition
ITIL For Dummies provides an easy-to-understand introduction to using best practice guidance within IT service management. It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers’ needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users. * Understanding how ITIL can help you * Getting to grips with ITIL processes and the service lifecycle * Implementing ITIL into your day to day work * Learn key skills in planning and carrying out design and implementation projectsRead more
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Using the Internet Safely For Seniors For Dummies (For Dummies Series)
The Internet is amazing, but the risks you’ve heard about are real, too. You can avoid being a victim of online crime with the simple steps for staying safe online that you’ll find in Using the Internet Safely For Seniors For Dummies. Here’s the guide you need to steer safely through the hazards so you can shop, visit, invest, explore, pay bills, and do dozens of other things online – more securely. Learn to protect yourself from online predators, create strong passwords, find reliable information, spot e-mail and phishing scams, and much more. Find out how to share photos and videos, chat with others, and participate in online discussions-securely See how, with strong passwords and reasonable caution, online banking and bill-paying might be safer than the old way Learn to install and set up a browser, use search engines effectively, and sidestep suspicious ads Discover how personal information is collected and used by legitimate companies – and by crooks Be able to spot risks, find out how online criminals think, and know what makes you vulnerable Enjoy social networking sites without putting yourself at risk Spot reputable healthcare sites and avoid medical ID theft and scams There’s even a glossary of common computer terms and a guide to your rights when using the Internet. Using the Internet Safely For Seniors For Dummies helps you feel more secure by showing you how to protect yourself while enjoying the Web.Read more
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Retail Business Kit For Dummies
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace―from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to:
- Launch a successful independent retail business
- Create a Web site that shines
- Connect with customers and increase sales
- Handle legal and accounting issues
- Design stores that really work
- Practice the 10 keys to retail selling
- Use management practices proven in the trenches
- Make visual merchandising work for you
Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!
Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
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£18.20£21.80Retail Business Kit For Dummies
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Reading Financial Reports For Dummies (For Dummies (Business & Personal Finance))
Your personal roadmap to becoming fluent in financial reportsAt first glance, the data in financial reports might seem confusing or overwhelming. But, with the right guide at your side, you can learn to translate even the thickest and most complex financial reports into plain English.
In Reading Financial Reports For Dummies, you’ll move step-by-step through each phase of interpreting and understanding the data in a financial report, learning the key accounting and business fundamentals as you go. The book includes clear explanations of basic and advanced topics in finance, from the difference between private and public companies to cash flow analysis.
In this book, you’ll also find:
- Full coverage of how to analyze annual reports, including their balance sheets, income statements, statements of cash flow, and consolidated statements
- Real-world case studies and financial statement examples from companies like Mattel and Hasbro
- Strategies for analyzing financial reports to reveal opportunities for operations optimization
Reading Financial Reports For Dummies is a can’t-miss resource for early-career investors, traders, brokers, and business leaders looking to improve their financial literacy with a reliable, accurate, and easy-to-follow financial handbook.
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DUMMIES GUIDE TO STARTING YOUR OWN BUSINESS: A QUICK GUIDE TO A SUCCESSFUL ENTREPRENEURSHIP
Do you want to earn more money? Are your schedule and way of life under your control? Do you intend to follow your passion? Do you dream of being your own boss?
If you answered “yes” to two or more of the questions above, then it is time for you to mind your own business. Think about starting a business.But what if you feel you do not have the right business ideas? What happens if you are not sure about how to turn your idea into reality? What if you are already experiencing problems with a business that appears to be struggling?
In this book, Dummies Guide to Starting Your Own Business, business expert Robert J. McKeen, due to popular demand, offers an ultimate step-by-step guide on how to start a business in 2023and run it successfully. It is written in simple terms so that anybody from any background can read, understand, and benefit from the information in it.In this book, you will discover:
- How to generate an excellent business idea
- Everything you need to know to start a business
- How to write an effective business plan
- How to finance your business
- Acquiring new consumers and maintaining them
- How to start and operate an online business successfully
- Common mistakes that entrepreneurs should avoid
You will discover a lot more valuable information in this book. It is for anyone who wants to launch a new business or revive/expand an already established brand. Get a copy of this book by clicking on the ‘BUY NOW BUTTON’ and take charge of your time and way of life, follow your passion, and become your own boss.
See you inside…
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£10.30 -
Economics For Dummies, 3rd Edition (For Dummies (Business & Personal Finance))
Understand the science of wealth and prosperity
- Find FREE quizzes for every chapter online
- Learn about good markets, bad monopolies, and inflation
- Decode budget deficits and trade gains
This book gives you everything you need to understand our rapidly evolving economy―as well as the economic fundamentals that never change. What’s the best way to fight poverty? How can governments spur employment and wage growth? What can be done to protect endangered species and the environment? This book explains the answers to those questions―and many more―in plain English.
Inside…
- Get the fascinating scoop on behavioral economics
- Understand the model of supply and demand
- See how governments use monetary and fiscal policy to fight recessions
- Discover game theory and the secrets of cooperation
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Business Plans For Dummies, 3rd Edition
Your one-stop guide to creating a winning business plan from scratch
Whether you’re starting a new business or growing an established one, you’ll need a solid business plan to get you where you want to go. Revised for today’s rocky economic climate, this edition of the UK’s bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business!
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Chart your course – assess the current state of your business and where you’d like to take it, and establish clear, achievable objectives
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Get to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want
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Scope out the competition – find out who your competitors are and what it’ll take to get your share of the market pie (and theirs)
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Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget
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Enter the Dragons’ Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment
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Read the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed
Open the book and find:
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Tips on developing a sure-fire business strategy
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How to set realistic objectives
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Forecasting and budgeting strategies
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Keys to writing a motivational mission statement
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How to decipher the latest consumer trends
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Advice on building your brand and brand loyalty
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Tips for seeing and seizing opportunities before the competition
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Ways to adapt your plan to economic change
Learn to:
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Prepare a watertight business strategy
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Assess the marketplace
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Devise a sensible forecast and budget
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£13.70£17.10Business Plans For Dummies, 3rd Edition
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REITs For Dummies (For Dummies (Business & Personal Finance))
Get the 411 on real estate investment trusts (REITs) and how they might fit into your portfolio
Are you looking for exciting―but responsible―new investment opportunities that go beyond simple stocks and bonds?
In REITs For Dummies, celebrated investing lecturer and author Brad Thomas delivers an easy-to-understand guide to getting started with real estate investment trusts―also known as “REITs.” These flexible and lucrative investment tools package together individual properties so you can invest in land and buildings without the hassle of being a landlord.
In the book, you’ll get a straightforward tour of REIT property sectors and the different ways you can invest in REITs. You’ll also find:
- Strategies for selecting the best REITs for you and your family
- Ways to navigate the sector and generate durable income that helps you sleep well at night
- Options for those who want to go beyond the United States and investigate international REIT products.
You already know about the basics of stock and bond investing. Now it’s time to learn about some of the other interesting financial products available to the responsible investor. In REITs For Dummies, you’ll get the jargon-free and easy-to-follow guidance you need to wrap your head around this exciting opportunity.
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£17.70£21.80 -
Complete MBA For Dummies, 2nd Edition
Your guide to understanding the basics of an MBAWant to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:
- Know and respond to your customers’ needs
- Handle budgets and forecasts
- Recruit and retain top people
- Establish and run employee teams
- Use Sarbanes-Oxley to your company’s advantage
- Negotiate with the best of them
- Build long-term relationships with clients
- Avoid common managerial mistakes
- Improve cash flow
- Market your products and services
- Make the most of your advertising dollar
Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!
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£16.20£18.00Complete MBA For Dummies, 2nd Edition
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Marketing For Dummies, 5th Edition
The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you’re a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You’ll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You’ll discover inexpensive online marketing and promotion tools, proving that budget doesn’t have to be an insurmountable obstacle. You’ll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!
Today’s marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.
- Turn web visibility into real-world traffic and sales
- Reach the right people at the right time
- Develop a cohesive marketing plan for any budget
- Source locally, market dynamically, and connect with your community
Whether you’re looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
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Sage 50 Accounts For Dummies, 4th UK Edition
Make bookkeeping a breeze with Sage
Sage 50 Accounts is a tremendously popular resource among accounting professionals, and exciting upgrades in version 22 make it even more useful. This book helps you use get started with installation as well as customisation, and in a short time you’ll be running VAT returns and producing reports. Newer features help you store copies on the cloud, access data from anywhere and much more.
Inside…
- Fully updated screenshots
- How to use Sage Drive
- A guide to key buttons
- New ways to access tasks
- Toolbar configuration tips
- Valuable window shortcuts
- How to process paperwork
- Project management help
- Tips on using mobile apps
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£13.50£16.10Sage 50 Accounts For Dummies, 4th UK Edition
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Instagram For Business For Dummies, 2nd Edition
Put your best brand story in front of 1+ billion users!
One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app’s more than 1 billion active monthly users and its powerful business tools―including shoppable posts, devoted business profiles, and advanced analytics―and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.
The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you’ll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.
- Set up your account, profile, and analytics
- Upload content and get smart with IG Stories and live video
- Build and target paid advertising
- Master the art of the hashtag
Whatever your current Instagram skill-level, there’s always somewhere new to take you’re the story of your business―and there’s no better way to begin a gripping new chapter in that story than with this book.
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£17.70£21.80Instagram For Business For Dummies, 2nd Edition
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Cybersecurity All-in-One For Dummies
Over 700 pages of insight into all things cybersecurity
Cybersecurity All-in-One For Dummies covers a lot of ground in the world of keeping computer systems safe from those who want to break in. This book offers a one-stop resource on cybersecurity basics, personal security, business security, cloud security, security testing, and security awareness. Filled with content to help with both personal and business cybersecurity needs, this book shows you how to lock down your computers, devices, and systems―and explains why doing so is more important now than ever. Dig in for info on what kind of risks are out there, how to protect a variety of devices, strategies for testing your security, securing cloud data, and steps for creating an awareness program in an organization.
- Explore the basics of cybersecurity at home and in business
- Learn how to secure your devices, data, and cloud-based assets
- Test your security to find holes and vulnerabilities before hackers do
- Create a culture of cybersecurity throughout an entire organization
This For Dummies All-in-One is a stellar reference for business owners and IT support pros who need a guide to making smart security choices. Any tech user with concerns about privacy and protection will also love this comprehensive guide.
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£27.90£36.10Cybersecurity All-in-One For Dummies
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Macroeconomics For Dummies – UK: UK Edition
An accessible and engaging introduction to the big picture of UK and international economicsAre you studying macroeconomics, but don’t know inflation from stagflation? Have no fear! This easy-to-understand guide, written specifically for the UK market, is packed with real-world examples and cases that easily illustrate the key concepts you’ll need to know to fully grasp macroeconomics and ace your exams. Taking a fun, step-by-step approach to the topic, this great guide provides an engaging introduction to macroeconomics and then delves into more specific topics, such as business cycles, inflation, unemployment, domestic output, monetary policy, and much more.
When it comes to the interaction of politics, business decisions, consumer actions, and monetary policy, the study of economics is international in scope. That means you must understand not just the economies of nations, but also the interrelatedness of national economies throughout the world. This easy, accessible guide will help you:
- Find out how many different financial, business, consumer, and political factors interact to create the overall economic reality of nations
- Understand business cycles, economic growth, and fiscal and monetary policies
- Study the relationships of various economic indicators, such as inflation, unemployment, and domestic output
- Gain a solid understanding of macroeconomics by building on microeconomic principles and using real-world examples
If you’re struggling with your economics course or you need to get up to speed on the topic of macroeconomics quickly, Macroeconomics For Dummies has you covered!
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£12.10£16.10Macroeconomics For Dummies – UK: UK Edition
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Bitcoin For Dummies
Learn the ins and outs of Bitcoin so you can get started todayBitcoin For Dummies is the fast, easy way to start trading crypto currency, with clear explanations and expert advice for breaking into this exciting new market. Understanding the mechanisms and risk behind Bitcoin can be a challenge, but this book breaks it down into easy-to-understand language to give you a solid grasp of just where your money is going. You’ll learn the details of Bitcoin trading, how to set up your Bitcoin wallet, and everything you need to get started right away. An in-depth discussion on security shows you how to protect yourself against some of the riskier aspects of this open-source platform, helping you reduce your risks in the market and use Bitcoin safely and effectively.
Bitcoin uses peer-to-peer technology to operate with no central authority or banks, with transaction management and issuing of Bitcoins carried out collectively by the network. Bitcoin allows easy mobile payments, fast international payments, low- or no-fee transactions, multi-signature capabilities, and more, but the nuances of the market can be difficult to grasp. This informative guide lays it all out in plain English, so you can strengthen your understanding and get started now.
- Understand the ins and outs of the Bitcoin market
- Learn how to set up your Bitcoin wallet
- Protect yourself against fraud and theft
- Get started trading this exciting new currency
The Bitcoin market is huge, growing quickly, and packed with potential. There’s also some risk, so you need to go in fully informed and take steps to manage your risk wisely. Bitcoin For Dummies is the clear, quick, easy-to-follow guide to getting started with Bitcoin.
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£15.20Bitcoin For Dummies
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Product Management For Dummies
Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it’s now considered the fourth most important title in corporate America―yet only a tiny fraction of product managers have been trained for this vital position. If you’re one of the hundreds of thousands of people who hold this essential job―or simply aspire to break into a new role―Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.
From defining what product management is―and isn’t―to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.
- Create a winning strategy for your product
- Gather and analyze customer and market feedback
- Prioritize and convey requirements to engineering teams effectively
- Maximize revenues and profitability
Product managers are responsible for so much more than meets the eye―and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
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£15.20£19.90Product Management For Dummies
£15.20£19.90 -
Currency Trading For Dummies (For Dummies (Business & Personal Finance))
Trade currencies like a seasoned pro with this friendly, fact-filled guide to the forex market
Over $6 trillion changes hands in the foreign exchange market every day. You can jump straight into the action with expert guidance from the hands-on Currency Trading For Dummies. You’ll learn how the foreign exchange market works, what factors influence currency values, and how to understand financial data. When you’re ready to create your own game plan for trading currencies, you’ll be able to build it around your investment objectives, experience level, and risk appetite. You’ll also find details on the latest trends in currency trading, including currency ETFs, cryptocurrencies, and currency options.
From essential newcomer knowledge to advanced positioning advice, Currency Trading For Dummies offers straightforward instruction that helps you:
- Source data and market intelligence, employ technical analysis, and use the latest tech to find the most lucrative trading opportunities
- Understand the most recent Securities and Exchange Commission (SEC) rules and regulations governing currency trading
- Avoid common pitfalls and mistakes made by novice and experienced currency traders
- Recognize profitable opportunities in the world of ETFs, currency options, and cryptocurrencies
Successful currency trading is within your grasp. This accessible roadmap to trading mastery provides the foundational knowledge you need to create a structured, winning strategy and conquer the forex market.
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£17.70£20.90 -
Marketing For Dummies: Use Marketing Strategies to Build Brands and Roi, Master Seo, E-commerce, Video, Digital, Social and Mobile Channels, Apply Psychology to Win Loyalty and…
Pump up your business with the latest, greatest marketing techniques
This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.
- Learn the marketing and sales strategies that work in any economy
- Discover how to engage customers with trust and enthusiasm
- Understand post-pandemic changes in consumer attitudes
- Discover new tools and technologies for finding customers and inspiring loyalty
- Adapt your brand, pricing, and sales approach to make your business more valuable
- Avoid common marketing mistakes and learn how to measure the impact of your efforts
In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
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Project Management For Dummies – UK
Stay on track and within budget with this accessible guide to project planning
Project Management For Dummies guides you to a thorough understanding of how to successfully manage projects―and the people who work on them―even if you’re brand new to the project management field. You’ll learn the basic concepts, key tips and tricks for making things go smoothly, and updated information relevant to today’s UK business practices. Even if you aren’t entering a project management role, you’ll need to learn project planning skills to stay competitive in today’s employment market. Now revised with fresh content on everything from a project’s start to its finish, this friendly Dummies title will teach you to manage projects large and small.
- Learn the must-know concepts in project management
- Discover planning techniques that will enhance your effectiveness
- Manage projects with in-person or virtual teams
- Avoid common mistakes and know what to do when the unexpected happens
This guide is excellent for anyone in a project management role, students with an eye toward a career in project management, and anyone who needs to organize and complete large tasks.
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£18.20£21.80Project Management For Dummies – UK
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Managing For Dummies 3e
The fast and easy way to learn how to manage people, projects, and teamsBeing a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible.
Managing For Dummies, 3rd Edition is perfect for all levels of managers. This clearly written, easy-to-understand guide gives you practical advice on the most important aspects of managing, such as delegating as opposed to ordering, improving employees’ performances, getting your message across, understanding ethics and office policies, team building and collaboration, and much more.
- Tips and advice for new and experienced managers
- All-new chapters on employee encouragement and corporate social responsibility
- Guidance on managing employees by leveraging the power of the Internet
Managing in today’s lightning-speed business world requires that you have the latest information and techniques for getting the job done. Managing For Dummies, 3rd Edition provides you with straightforward advice and up-to-the-minute strategies for dealing with anything that comes your way.
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£18.00Managing For Dummies 3e
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Investment Banking For Dummies
Wrap your head around the complicated world of investment banking with this understandable and comprehensive resource
The celebrated authors of Investment Banking For Dummies, 2nd Edition have updated and modernized their best-selling book to bring readers an invaluable and accessible volume about the investment banking industry.
Written in the straightforward and approachable tone the For Dummies series is known for the world over, authors Matthew Krantz and Robert Johnson have created an indispensable resource for students and professionals new to investment banking.
The book covers all the crucial topics required to understand the fundamentals of the industry, including:
- Strategies for different types of risk management: market, credit, operating, reputation, legal, and funding
- The key investment banking operations: venture capital, buyouts, M&A, equity underwriting, debt, and more
- The relationship between leverages buyout funds, hedge funds, and corporate and institutional clients
Investment Banking For Dummies, 2nd Edition offers, for the first time, a brand-new chapter devoted to cryptocurrencies, and new content on “unicorn” IPOs, including Uber, Lyft, and Airbnb.
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£17.70£20.90Investment Banking For Dummies
£17.70£20.90 -
Real Estate Investing For Dummies, 4th Edition
Make real estate part of your investing strategy
Do you want to get involved in real estate investing, but aren’t quite sure where to start? This is your go-to resource for making sense of the subject. Written by industry experts Eric Tyson and Robert Griswold, this new edition of Real Estate Investing For Dummies offers timely, proven, practical, and actionable advice to overcome the challenges of the market and keep yourself one step ahead of the competition.
With the help of this straightforward and time-tested information, you’ll get the know-how to wisely and confidently make smart, sound, and informed real estate investing decisions that will reap big rewards. Highlights include:
- The Tax Reform and Jobs Act bill that took effect in 2018
- The best types of investment properties for different types of investors
- NNN (triple nets) investments and REITs/TICs
- Tech applications to support property management operations and accounting
A step-by-step primer for preparing to buy, identifying the property, due diligence, closing the transaction, leasing the property and ongoing operations and property management.
There’s no time like the present to jump into the real estate market―as first-time investors or experienced investors who want to brush up on the changes that have occurred in the market.
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£17.70£20.90Real Estate Investing For Dummies, 4th Edition
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Business Studies For Dummies
Your hands-on introduction to modern business and business educationWhether you’re deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.
You’ll get trusted, easy-to-follow coverage of all the topics you’ll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.
- Includes a clear, engaging, and concise overview of the key topics you’ll encounter in your studies
- The perfect study companion for students
With Business Studies For Dummies, you’ll be one step ahead of the competition―at university and on the job.
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£16.60£18.00Business Studies For Dummies
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Investing All-in-One For Dummies
Make the most of your investment portfolio with a mix of assets from stocks to real estate to cryptocurrency
There’s nothing more satisfying than seeing the balance of a financial account grow month over month. But before that can happen, you need to know the best places to invest your money. Who can you trust for solid, reliable investing advice?
Investing All-in-One For Dummies offers sound guidance for investors at every level. Whether you’re stumped by stocks, baffled by bonds, mystified about mutual funds, or curious about cryptocurrency, this book gives you a solid foundation in those investing concepts and many others. After reading the expert advice and considering your risk tolerance and timeline, you can confidently choose the best investments for your financial goals.
Containing advice from 10 different Dummies investing guides, Investing All-in-One For Dummies shows you how to:
- Set short- and long-term investing goals, invest to minimize your tax hit, and develop an investing strategy using a mix of investment vehicles
- Decide when to buy, hold, or sell an investment
- Choose the right mix of stocks, bonds, and mutual funds to create a diversified portfolio
- Identify real estate investment opportunities and find the capital to make purchases
- Execute trades through an online broker instead of using a traditional investment firm
- Evaluate modern investing trends like cryptocurrency and environmental, social, and governance (ESG) investing
For anyone who wants to dip their toes into the markets or who tends to leave their investment decisions in the hands of someone else, Investing All-in-One For Dummies is the must-read resource when you’re ready to make informed decisions and pick solid investments for your financial future.
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£20.90£26.60Investing All-in-One For Dummies
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Project Management for Dummies – UK, 2nd UK Edition
Get projects done on time, on budget, and with maximum efficiency – fully updated UK edition!In today’s time-pressured and cost-conscious global business environment, reliable project management and competent delivery are more important than ever. Increasingly, project management is being seen as an essential management skill for all, as well as a career choice for many. This new UK edition of Project Management For Dummies, 2nd UK Edition quickly introduces you to the principles of successful project management with a clear and logical approach to help you deliver your projects, not only successfully, but also more easily. Unique to the UK edition, you’ll find clear guidance on using the highly logical product-based approach to project planning, along with advice on how to release the great power of the technique, not only for effective planning, but also for project control.
Updated with fresh content, tips, and tactics that cover everything you need to know from a project’s start to finish, this accessible guide takes you through every stage of project management. You’ll discover how to make project planning easier and more effective, manage resources and stay on track within a budget. Then you’ll find help and advice to help you motivate and manage your teams to help them perform at their best. To help you stay at the leading edge, you’ll also find two new chapters in this edition explaining project governance and the increasingly important international standard ISO 21500. In short, this book will help you master a highly valuable skill for advancing your career.
- Provides clear descriptions of who should do what in a project to prevent communication and control problems
- Presents the latest concepts in project management techniques
- Discusses how to keep risks under control during the project
- Includes access to online project management templates and checklists to aid in learning
If you’re a manager taking on a project for the first time or a more experienced project professional looking to get up to speed on the latest thinking and techniques, Project Management For Dummies, 2nd UK Edition equips you for project management success.
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£17.10 -
Cryptocurrency Investing For Dummies (For Dummies (Business & Personal Finance))
From Bitcoin to Solana, the safe and secure way to invest in cryptocurrencies
Cryptocurrency Investing For Dummies, the bestselling guide to getting into the exciting world of crypto, is updated for today’s cryptocurrency markets. Currencies like Bitcoin, Ethereum, Solana, and XRP are gaining popularity, and this trusted guide can help you strike while the iron is hot to profit from the explosive growth in cryptocurrency. We’ll help you understand decentralized currency, get started with leading crypto exchanges and brokers, learn techniques to buy and sell, and strategize your crypto portfolio. You’ll even dig into the details on cryptocurrency tax laws and new opportunities for investors.
- Gain the tools you need to succeed in the cryptocurrency market
- Learn about the newest cryptocurrencies on the market and how to evaluate them
- Develop a strategy for reaping outsized gains using crypto exchanges
- Understand how cryptocurrencies interact with virtual worlds
This is the perfect Dummies guide for investors who are new to the cryptocurrency market or first-time investors who want to add cryptocurrency to their portfolio. Get started on your crypto adventure.
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£18.20£21.80 -
Instagram For Dummies (For Dummies (Computer/Tech))
Are you on Insta? Start sharing pictures and a lot, lot more
Instagram For Dummies helps you navigate Instagram and all the updates coming to the platform. For new and experienced users, this book keeps you in the know, so you can post to your feed, create Reels and Stories, broadcast and watch live video, and so much more. This handy guide covers creating Reels to attract more followers, adding updates and stickers for stories, and the addition of multiple feeds so you can customize your experience. There are so many new features coming to this ever-more-popular social platform, you need a friend like Dummies to help you keep up. Create viral content, or just share cat pics with your close friends and family.
- Learn the basics of the Instagram app and web interfaces
- Get started with your first posts, Stories, and Reels
- Discover the many new features that are making Instagram more fun than ever
- Find out how to make your posts scroll-stopping and more popular
This is the perfect how-to guide for both newbie and experienced social media users who need a guide on setting up Instagram, expanding their audience, and doing more on the app.
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£11.70£15.20Instagram For Dummies (For Dummies (Computer/Tech))
£11.70£15.20 -
Economics For Dummies: Book + Chapter Quizzes Online
Learn the basics of economics and keep up to date on our ever-changing economy
Whether you’re studying economics in high school or college, or you’re just interested in taking a peek into the complexities of how money moves, Economics For Dummies is the go-to reference that transforms complex economic concepts into easy-to-understand reading. With the simple explanations in this book, you’ll master key topics like supply and demand, consumer behavior, and how governments and central banks attempt to avoid―or at least ameliorate―business downturns and recessions. Plus, you’ll learn what’s going on these days with inflation, interest rates, labor shortages, and the Federal Reserve. Studying for an exam? This Dummies guide has your back, with online practice and chapter quizzes to help you get the score you need. It’s time to recon econ, the Dummies way.
- Get a grasp on the unchanging fundamentals of economics
- Dive into behavioral economics and consumer decision making
- Learn what drives economic growth and inequality
- Solidify your knowledge with practice questions and quizzes
Economics For Dummies is an approachable reference book for students, as well as an informative guide for anyone interested in learning more about today’s economy.
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£14.60£18.00Economics For Dummies: Book + Chapter Quizzes Online
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Social Media Marketing All-in-One For Dummies, 5th Edition
Get social with the bestselling social media marketing book
No person can ignore social media these days–and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram–and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble–in the way you want it to be.
These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff–like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest–you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.
- Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more
- Blend your social side with your traditional marketing presence
- Become more engaging and metric your success
- Get to know your fans with user data
Wherever you’re coming from–social media strategist, site manager, marketer, or something else–social media is where your customers are. This book shows you how to be there, too.
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£21.30£27.50 -
GDPR For Dummies
Don’t be afraid of the GDPR wolf!
How can your business easily comply with the new data protection and privacy laws and avoid fines of up to $27M? GDPR For Dummies sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations (GDPR). These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU.
Inside, you’ll discover how GDPR applies to your business in the context of marketing, employment, providing your services, and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints, and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business.
- Find out what constitutes personal data and special category data
- Gain consent for online and offline marketing
- Put your Privacy Policy in place
- Report a data breach before being fined
79% of U.S. businesses haven’t figured out how they’ll report breaches in a timely fashion, provide customers the right to be forgotten, conduct privacy impact assessments, and more. If you are one of those businesses that hasn’t put a plan in place, then GDPR For Dummies is for you.
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£18.80£22.80GDPR For Dummies
£18.80£22.80 -
Managing Teams For Dummies
In the ever-changing world of work, the idea of spending some or all of your time working in teams is becoming more and more common. From solving problems, to tackling projects, to providing organizational leadership, the roles and importance of teams continue to grow. Leading a team is no easy job, but when a team gels, they can far outperform traditional work groups.Managing Teams For Dummies is for anyone who has been asked to take on the role of team leader. This book can help you manage your team, whether you’re a senior manager or worker who doesn’t have supervisory responsibilities, but has become the point person on a specific project.
Managing Teams For Dummies can help you build and lead high-performing teams. Packed with tips on setting and reaching goals, resolving conflicts, leading teams through change, and providing team members with the skills to work together productively, this book will help you keep any team you mange focused and efficient. Managing Teams For Dummies will also:
- Take you beyond the conceptual idea of teams and provide practical advice for developing groups that become winning teams
- Describe the type of leadership needed to guide teams successfully and prepare you for challenges that arise
- Reveal the three cornerstones’ model for developing team success and provide how-to strategies to make them happen
- Discuss the types of teams that are growing in popularity, namely self-directed teams, project teams, and task teams
Teams make it possible to bring together the variety of skills, perspectives, and talents that you need in the contemporary workplace. With Managing Teams For Dummies you can make sure your team performs to the best of its ability and while trying to achieve its goal.
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£13.70£15.70Managing Teams For Dummies
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BUSINESS PLANNING ESSENTIALS FOR DUMMIES
All the basics you need to design a successful business planWhether you’re starting your first business or you’re a serial entrepreneur, you know how important a good business plan is to your business’s ultimate success. Bad or non-existent business plans are a primary cause of business failure. But don’t fret! Business Planning Essentials For Dummies gives you all the essential, practical information you need to succeed―from deciding what your business is really all about to building a long-term vision of where your company will go. In between, the book covers budgeting and finance, pricing, predicting sales, and much more.
- Covers all the essentials of writing a business plan and getting on the road to turn your plan into a reality
- Serves as an ideal refresher or introduction to the topic in an affordable small-format edition
- Intended for anyone starting their first business or even just thinking about it
Business Planning Essentials For Dummies is packed with everything you need to know to get started on building your dream business. So what are you waiting for?
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£8.80£10.00BUSINESS PLANNING ESSENTIALS FOR DUMMIES
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Starting a Business All-in-One For Dummies
All the essential information in one placeStarting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business―from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide. This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You’ll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough.
- Access six books in one, covering the whole process of starting and running a new business
- Learn how to easily jump the hurdles that many new business owners face
- Tackle taxes, determine the best business model for you, and create a solid plan
- Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager
This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.
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£19.80£24.70Starting a Business All-in-One For Dummies
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Cryptocurrency All-in-One For Dummies
Learn the skills to get in on the crypto craze
The world of cryptocurrency includes some of the coolest technologies and most lucrative investments available today. And you can jump right into the middle of the action with Cryptocurrency All-in-One For Dummies, a collection of simple and straightforward resources that will get you up to speed on cryptocurrency investing and mining, blockchain, Bitcoin, and Ethereum.
Stop scouring a million different places on the web and settle in with this one-stop compilation of up-to-date and reliable info on what’s been called the “21st century gold rush.” So, whether you’re just looking for some fundamental knowledge about how cryptocurrency works, or you’re ready to put some money into the markets, you’ll find what you need in one of the five specially curated resources included in this book.
Cryptocurrency All-in-One For Dummies will help you:
- Gain an understanding of how cryptocurrency works and the blockchain technologies that power cryptocurrency
- Find out if you’re ready to invest in the cryptocurrency market and how to make smart decisions with your cash
- Build a cryptocurrency mining rig out of optimized and specifically chosen computing hardware
- Dive into the details of leading cryptocurrencies like Bitcoin and Ethereum
Perfect for anyone curious and excited about the potential that’s been unlocked by the latest in cryptocurrency tech, this book will give you the foundation you need to become a savvy cryptocurrency consumer, investor, or miner before you know it.
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£28.90£38.00Cryptocurrency All-in-One For Dummies
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Emotional Intelligence For Dummies
Get smart about your feelings to achieve success and happiness
Emotional intelligence (also known as emotional quotient or EQ) is all about perceiving, using, understanding, managing, and handling your emotions and those of others. Develop crucial emotional skills that will help you in your career and in your personal life with Emotional Intelligence For Dummies. Learn to manage your emotions, uncover the power of empathy, and build meaningful relationships. Raise emotionally intelligent kids, become a better leader at work, and land the job you want. Let Dummies be your guide to living your best life!
- Gain emotional awareness that you can use in the workplace and at home
- Engage in practical exercises to develop your emotional intelligence skills
- Apply emotional intelligence in parenting children and teenagers
- Reduce stress and realize greater personal happiness with a higher EQ
This new edition incorporates the latest research on emotional intelligence, the new EQ-i 2.0® model, and updated exercises. Anyone who wants to get a grip on their emotions and seek success in life will benefit from this fun and practical guide.
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£14.70£18.00Emotional Intelligence For Dummies
£14.70£18.00
