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SOCIAL MEDIA GROWTH FOR SMALL BUSINESSES: Unlock the Secrets of Using Social Media to Grow Your Small Business
Are you a small business owner looking to up your social media game? Do you want to learn how to maximize your reach and get the most out of your marketing budget?Look no further than Social Media Growth for Small Businesses.
This comprehensive guide provides the essential tools, tips, and tricks you need to master social media marketing and get the most out of your marketing budget. With easy-to-understand, step-by-step instructions, you’ll learn how to create effective campaigns, maximize your reach, and engage your target audience.
You’ll learn how to identify your target audience and create content that resonates with them. You’ll also discover strategies to increase followers and engagement on the most popular social media platforms. Plus, you’ll learn how to measure the success of your campaigns and track the results.
Here are 10 benefits of using this book:Increase Reach: Following this social media growth guide can help your small business increase its reach as it provides guidance on how to increase followers and engagement.
Generate Leads: This social media growth guide can help your small business generate leads and create brand awareness.
Boost Engagement: Following this social media growth guide can help your small business boost engagement, as this book provides tips and strategies on how to engage followers and create meaningful conversations.
Increase Sales: Following this social media growth guide can help your small business increase sales by providing guidance on how to create effective social media campaigns.
Improve Brand Recognition: This social media growth guide can help your small business improve brand recognition by providing tips and strategies on how to create engaging content.
Enhance Customer Loyalty: Following this social media growth guide can help your small business enhance customer loyalty by providing guidance on how to build relationships with customers.
Monitor Competitors: This social media growth guide can help your small business monitor competitors by providing tips and strategies on how to keep an eye on what other businesses in your industry are doing.
Increase Traffic to Your Website: Following this social media growth guide can help your small business increase traffic to its website by providing guidance on how to use social media to drive more people to your website.
Connect With Influencers: This social media growth guide can help your small business connect with influencers by providing tips and strategies on how to reach out to influencers in your industry.
Reach New Audiences: Following this social media growth guide can help your small business reach new audiences by providing guidance on how to engage with new potential customers.This book will teach you how to maximize your budget, drive leads, and increase sales. You’ll learn how to make the most of every dollar, with tips for optimizing your campaigns for maximum ROI.
Plus, you’ll discover how to create content that converts and use data to inform your strategy.
If you’re ready to take your social media marketing to the next level, Social Media Marketing for Small Businesses: The Complete Guide is the perfect resource for you. With easy-to-understand instructions and actionable tips, you’ll be able to create effective campaigns, measure the success of your efforts, and maximize your reach.
Buy this guidebook now to learn powerful strategies that will help you reach more customers and grow your business!
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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
IN MARKETING What is the main difference between “”pathetic”” and “”profitable?”” A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it’s a website, Yellow Pages ad, sales letter, postcard, marketing brochure, or newspaper or magazine ad, the right advertising headline attracts, persuades, and retains the most loyal and valuable customers. It’s true, a great headline makes all the difference. It’s been proven over and over that just by changing a headline, one can increase an ad’s profitability by two, three, even five times. Advertising Headlines that Make You Rich is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for readers’ businesses―the kind of headlines that produce record-breaking sales results. David Garfinkel, copywriting expert who mentors other copywriters for $15,000 and up, offers one of his most prized possessions which is his carefully chosen, market-tested set of advertising headline templates that can truly make anyone rich.Read more
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Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)
In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising – the beating heart of the internet – is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself – much like subprime mortgages – is wildly misrepresented. And if online advertising goes belly-up, the internet – and its free services – will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life todayRead more
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Multipurpose Log Book: 7 Columns, Customise To Suit Your Needs: Pink Marble Gold Glossy Cover: Track Income, Expenses, Mileage, Orders, Debit, Credit
DescriptionBegin 2023 with this stylish multipurpose log book. This book features 7 Columns to track your day to day activity. You can customise it to suit your need.
Below are some examples you can use it for.
• Income and Expenses Log Book
• Accounting Ledger Book
• Petty Cash Log Book
• Inventory and Equipment Log Book
• Online Order Log Book
• Vehicle Maintenance Log Book
• Mileage Log Book
• Donation Log Book
• Visitor Log Book
• Daily Activity Log Book
• Time Sheet Log BookRead more
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The Green Budget Guide: 101 Planet and Money Saving Tips, Ideas and Recipes
‘Worth its weight in gold’ Gaby Roslin
‘Great for the pocket and the planet’ Daisy UptonSaving money doesn’t have to cost the earth.
How can you remove even the toughest stains? How can you make the best use of your microwave and keep meals healthy and tasty? How can you remove mould safely? Sunday Times bestselling author Great British Bake Off winner Nancy Birtwhistle is here to answer all of these questions and more, featuring 101 thoughtful, cheap and time-saving tips and tricks on how to run a budget home – all while protecting the environment.
Born in post-war Hull in the 1950s, and formerly a single working mum to two kids, Nancy is no stranger to frugality. Building on her astonishing 12p laundry detergent and wildly popular recipe, ‘Pure Magic’, The Green Budget Guide includes more of the inspired, sustainable and budget friendly hacks that have made Nancy so loved by readers and followers on social media, as well as tips and tricks from a lifetime spent learning how to run a household efficiently by saving time and money.
‘Previous generations were very good at being “budget-friendly” long before “eco-friendly” became an everyday word, so by combining the two we can begin to meet these difficult challenges and actually feel empowered, resilient and resourceful.’ Nancy x
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£10.40£14.20 -
The Bloomsbury Student Planner 2024-2025
Stay organised and on top of your commitments this academic year! This is the ideal life-management tool for students who want to develop good habits and make the most of their time at university. Containing everything you need organise your busy life in and out of term-time, this bestselling planner includes study skills advice, a 13-month week-to-view diary, careers advice and financial information, as well as timetables, reading lists and habit trackers. Each double-page weekly spread contains: – Space to record each day’s commitments and activities – with space for ‘to do’ lists – A tip of the week which provides helpful bite-sized study skills guidance – A ‘this week’s priorities’ so you can easily keep track of your most important tasks each week – A separate section for any extra notes In addition to a selection of colourful stickers, daily and wellbeing routine-planners and a personal joy list, new features for this year’s Planner include: – A vision board which helps students create an inspiring vision for their academic year – An achievement page which encourages students to reflect on their different accomplishments, both big and small – Space to record details of personal tutor/supervisor meetings – both points to raise and actions needed – More material on saving and protecting moneyRead more
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The Bitcoin Standard: The Decentralized Alternative to Central Banking
A comprehensive and authoritative exploration of Bitcoin and its place in monetary history
When a pseudonymous programmer introduced “a new electronic cash system that’s fully peer-to-peer, with no trusted third party” to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable and globally accessible hard money alternative to modern central banks. The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications.
While Bitcoin is an invention of the digital age, the problem it purports to solve is as old as human society itself: transferring value across time and space. Author Saifedean Ammous takes the reader on an engaging journey through the history of technologies performing the functions of money, from primitive systems of trading limestones and seashells, to metals, coins, the gold standard, and modern government debt. Exploring what gave these technologies their monetary role, and how most lost it, provides the reader with a good idea of what makes for sound money, and sets the stage for an economic discussion of its consequences for individual and societal future-orientation, capital accumulation, trade, peace, culture, and art. Compellingly, Ammous shows that it is no coincidence that the loftiest achievements of humanity have come in societies enjoying the benefits of sound monetary regimes, nor is it coincidental that monetary collapse has usually accompanied civilizational collapse.
With this background in place, the book moves on to explain the operation of Bitcoin in a functional and intuitive way. Bitcoin is a decentralized, distributed piece of software that converts electricity and processing power into indisputably accurate records, thus allowing its users to utilize the Internet to perform the traditional functions of money without having to rely on, or trust, any authorities or infrastructure in the physical world. Bitcoin is thus best understood as the first successfully implemented form of digital cash and digital hard money. With an automated and perfectly predictable monetary policy, and the ability to perform final settlement of large sums across the world in a matter of minutes, Bitcoin’s real competitive edge might just be as a store of value and network for the final settlement of large payments a digital form of gold with a built-in settlement infrastructure.
Ammous’ firm grasp of the technological possibilities as well as the historical realities of monetary evolution provides for a fascinating exploration of the ramifications of voluntary free market money. As it challenges the most sacred of government monopolies, Bitcoin shifts the pendulum of sovereignty away from governments in favor of individuals, offering us the tantalizing possibility of a world where money is fully extricated from politics and unrestrained by borders.
The final chapter of the book explores some of the most common questions surrounding Bitcoin: Is Bitcoin mining a waste of energy? Is Bitcoin for criminals? Who controls Bitcoin, and can they change it if they please? How can Bitcoin be killed? And what to make of all the thousands of Bitcoin knockoffs, and the many supposed applications of Bitcoin’s ‘block chain technology’? The Bitcoin Standard is the essential resource for a clear understanding of the rise of the Internet’s decentralized, apolitical, free-market alternative to national central banks.
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The Squiggly Career: The No.1 Sunday Times Business Bestseller – Ditch the Ladder, Discover Opportunity, Design Your Career
THE NO.1 SUNDAY TIMES BUSINESS BESTSELLER 2020
‘The Squiggly Career is about navigating work in a way that suits you, it’s a timely and brilliant handbook for now’ Stylist
‘A brilliant guide. Read it and get the tools you need to thrive in your career now and in the future’ Marie Forleo, author of Everything is Figureoutable
‘Logical, practical and based on tried and tested models’ Financial Times’s Book of the Month
Career ladders and jobs for life are a thing of the past
Today, we’re living in a world of squiggly careers, where moving frequently and fluidly between roles, industries, locations, and even careers, is becoming the new normal. Squiggly careers can feel stressful and overwhelming, but if you know how to make the most of them, they can be full of opportunity, freedom and purpose.
And to make the most of our increasingly squiggly careers we need to answer some important questions: What am I good at? What do I stand for? What motivates and drives me? Where do I want to go in the future?
In The Squiggly Career, you’ll learn how to:
– Play to your super strengths
– Discover your values
– Overcome your confidence gremlins
– Build better support networks
– Explore your future possibilitiesPacked with insights about the changing shape of work and inspiration from highly successful people, this book will fuel your growth and help you be happier, and ultimately more successful in your career.
If you enjoyed reading this, check out You Coach You, Helen and Sarah’s practical guide to getting unstuck, increasing self-awareness and solving knotty career conundrums.
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£10.50£16.10 -
Mind Map Mastery: The Complete Guide to Learning and Using the Most Powerful Thinking: The Complete Guide to Learning and Using the Most Powerful Thinking Tool in the Universe
Tony Buzan invented the Mind Map technique five decades ago. Seeing the transformational impact it had on people, he has been spreading the thinking tool across the world ever since.Tony Buzan’s Mind Map technique has gathered amazing praise and an enormous worldwide following over the last few decades, but as with any very successful idea, there have been many sub-standard imitators. With Mind Map Mastery, Tony Buzan re-establishes the essential concepts that are the core of the Mind Map with a clarity and practicality unrivalled by other books.
If you are looking to improve your memory, plan your business strategy, become more organized, study for an exam or plan out your future, this is the book for you. With a clarity and depth that far exceeds any other book on the subject, it includes the history of the development of the Mind Map, an explanation of what makes a Mind Map (and what isn’t a Mind Map) and why it’s such a powerful tool, illustrated step-by-step techniques for Mind Map development – from simple to complex applications – and how to deal with Mind Maps that have ‘gone wrong’. Developed both for those new to the Mind Map concept as well as more experienced users who would like to revise and expand their expertise, Mind Map Mastery is the one Mind Mapping book needed on the shelf of every student and business person across the world.
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£10.50£14.20 -
Reason Why Advertising: the forgotten book that reshaped marketing in America -18 years before Hopkins’ Scientific Advertising!
The forgotten book that defined Advertising as salesmanship in print… finally available!
If you’re familiar with the marketing masterpiece titled Scientific Advertising you’re probably familiar with its author as well, Claude Hopkins.
John E. Kennedy, Albert Lasker, and Hopkins worked together at Lord & Thomas, the #1 advertising firm at the time in America. Together they completely reshaped the way the world advertised, using a scientific approach to determine what worked best and what was worth investing in.
But while Hopkins’ book became a must for all the marketing experts and the advertisers around the world during the past and the current century, Kennedy’s book is still a hidden gem that needs to be discovered by the international marketing community.
This fresh, annotated edition of the untouched original manuscript will serve this purpose.
Furthermore, this book will help you face the biggest challenge Kennedy, Hopkins, and Lakser had to face at their time: believability.
«The History of Advertising could never be written without first place in it being given to
John E. Kennedy, for every copywriter throughout the length and breadth of this land, is today being guided by the principles he laid down.»Albert Lasker
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Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal … and Using Influencers…
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to make use of one of the world’s most valuable marketing platforms?
Have you tried endless other solutions, but nothing seems to work for more than a few weeks?
Do you finally want to say goodbye to throwing money away in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
You see, making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
Here is just a tiny fraction of what you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to use Facebook, Twitter, Instagram, and others!
- The top 7 social media tools for 2020
- … and much, much more!
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
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Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely
“Virtual Selling more than fulfills my high expectations. It is research-based, sound, practical, and nuanced. Another example of why the team at RAIN Group are the leading thinkers in the world of sales strategy and training.” —Charles H. Green, Author, The Trusted Advisor
From bestselling authors of Rainmaking Conversations and Insight Selling.
Do you want to connect with buyers and win more sales in the new world of virtual selling?
Do you want to learn how to develop strong relationships with buyers virtually, lead masterful virtual sales conversations, and become a top performing seller in this new environment?
Recent world events have flipped sales on its head and driven unprecedented levels of virtual interaction. As a result, sellers are faced with more challenges than ever before.
You can’t sell the same way you did pre-2020. If you do, you won’t achieve the same results. You need to adapt. Pivot. And change almost everything you did previously. If you want to thrive in sales today, it will require that you transition to the new world of selling remotely…take the “new norm” by storm.
Change isn’t easy.
Whether you’ve been in sales for years or you’re just starting out, learning how to sell virtually can feel intimidating.
From the best-selling authors of Rainmaking Conversations and Insight Selling, this book helps sellers to navigate these uncharted waters.
With practical advice, virtual selling techniques you can apply immediately, and the latest groundbreaking research, Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely will take you step-by-step through everything you need to do from mastering the medium to sharpening your virtual selling skills. You will discover how to overcome virtual selling challenges and reach your sales goals without face-to-face meetings.
You will learn:
- The #1 thing virtual sellers needs to focus on to achieve higher win rates
- 4 key areas of virtual selling that, when mastered, will differentiate you from the competition
- How consultative selling has changed and how sellers must adapt
- 4 principles of rapport and 20 questions for building rapport online
- How to run the most effective virtual sales meetings
- Virtual selling best practices for mastering the medium, including meeting mechanics, setup, and technology
- How to uncover aspirations and afflictions and lead a virtual needs discovery
- 17 common business factors affecting financial impact and how to build a strong ROI case
- 5 keys to delivering a powerful convincing story online
- How to collaborate with buyers online and virtual meeting tools you can leverage
- Keys to growing existing accounts with virtual value labs
- 9 Habits of Extreme Productivity to overcome distractions and boost your sales productivity
- How to deliver powerful virtual sales presentations
- Surprising research on what factors most influence buyers’ decisions and how virtual sellers stack up
- How to capture buyer attention and maintain high levels of engagement throughout virtual sales meetings
Plus, gain access to exclusive guides, checklists, templates, and more to help you succeed in today’s new sales environment.
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Sales Glue: The vital ingredient that makes sales success stick
Bridge the gap between how you think and how you sell – and never miss another sales opportunity.
Changing your mindset will not only help you increase your sales, but will also build and maintain your emotional resilience and sense of fulfilment at the end of each working day.
This second edition of Sales Glue brings together insights from the worlds of performance psychology and sales mastery to help you understand the essential mental, emotional and behavioural traits that make an outstanding sales achiever – and how you can develop them.
Read this book to:
• Understand and leverage the direct link between how you think and how you sell
• Harness the way your brain naturally functions to create habitual sales activity
• Take building rapport to the next level and learn how to influence prospects effortlessly
• Discover how to set sales goals that convert into bankable results
• Create laser-like focus to boost your prospecting and sell more
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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy
The compelling new book by Richard Shotton, author of The Choice Factory.Every day, people make hundreds of choices.
Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?
These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.
The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.
You simply cannot afford to miss The Illusion of Choice.
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£10.60£14.20 -
The Tao of Network Marketing: Harnessing the Wisdom and Freedom of an Entrepreneurial Journey
DISCOVER THE SECRETS OF NETWORK MARKETINGAre you contemplating or currently active in network marketing? Are you challenged by other people’s opinions or self-induced doubts? If you are delaying or second-guessing your commitment to network marketing, read on to discover how countless people are enjoying the fruits of networking marketing, including lifestyles of freedom, personal development, and being an inspiration to others.
Author and accomplished network marketing expert John Drennan has experienced many of the gifts of network marketing over the past 25 years. In his debut book, he shares his study of the deeper experiences for those who reach the Tao of Network Marketing.
Wherever you are on your path of network marketing, this book will empower you to:
- Assess your readiness for the journey
- Clarify the core system of the business
- Commit more deeply to your network marketing experience
- Cement the importance of personal development on the results you attain
- Uncover rewards others may view as “too good to be true”
- Hone the skills necessary for success
With The Tao of Network Marketing, John Drennan hits a home run. This book infuses Tao principles with deep personal insights into the network marketing industry. He combines a trio of spiritual depth, personal experience, and practical tools. His sage advice will help you in navigating your decision to take the journey of network marketing and the success of that journey.
—Lisa Mininni, bestselling author of Me, Myself, and Why and President of Excellerate Associates and the Business Innovation LabWith proper guidance, network marketing can be one of the best places for a would-be entrepreneur to pursue the creation of a business. I’m very excited at John’s body of work, helping to bring clarity to this through transparent storytelling, the healthy confrontation of conventional wisdom, conceptual reframing, and the provision of a roadmap.
—James Rosseau, Sr., CEO, The Corelink Solution and author of Success on Your TermsDrennan gives golden nuggets for network marketers at any level. There is no way that you will not gain from reading this book. I wish there were books like this for me to read when I got started in this industry.
—Brian Carruthers, bestselling author of Building an Empire, Money Mindset, and UntrappedJohn Drennan reveals in this book how to evaluate network marketing. Before there can be wealth creation there is wealth education. The Tao of Network Marketing helps provide an understanding of a proven and satisfying vehicle for earning money, uncovering concepts and principles core to the business.
—Frank AuCoin, Businessman of the Year in South Carolina, creator of Wealth DNA Revealed, and seven-figure earner in network marketing (NWM)John Drennan has brought to life the way network marketing works at its best and why it makes sense in today’s world. If you are in the industry, part- or full-time, or if you are considering it, do yourself a favor and read this book! Understanding what John has to say here will make all the difference for you.
—Lin Schussler-Williams, sales coach, speaker, and author of 9 Little Words to Change Your ResultsHaving coached thousands of individuals over the past 30 years, I have encountered countless who are misguided and disempowered by the hype in NWM. John Drennan, a gifted teacher and leader with a heart for truth, cuts through the hype and delivers a straightforward, honest look at the rewards the network marketing industry offers. His frankness and vulnerability in sharing his journey will empower people to discover their own personal path to success.
—Dr. Darcy Hoffman, author of Success Habits that Work, John C. Maxwell Certified Coach, seven-figure earner in NWMRead more
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The Beginner’s Guide to Facebook Advertising: How to create effective ads, generate leads and increase your ROI (The Beginner’s Guide to Marketing)
Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.
Advertising on Facebook is so much more than just boosting a post. Don’t lose out on sales from “abandoned cart” customers! Capture potential customers who visit your website but don’t complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team’s delight when you present them with a list of qualified sales leads.
This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.
Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience in helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform. In this book, you’ll discover:
•What Facebook Advertising is
•Why you should be advertising your business on Facebook
•How you to advertise on Facebook
•And more!
“Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram!” — Amazon review
Get The Beginner’s Guide to Facebook Advertising and start generating more leads today!Read more
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I Love Accounting, It Makes People Cry: Accountant Blank Lined Journal Notebook Diary
Embrace the Digits: Our accountant-inspired blank lined journal pays tribute to the often overlooked heroes of finance! Infused with humor and a sprinkle of professionalism, its design highlights keywords such as accounting, taxation, auditing, and more. Whether you’re a CPA deciphering figures or a financial maestro reconciling accounts, carry this journal with confidence as you navigate ledgers, conquer tax puzzles, and transform spreadsheets into masterpieces. Declare to the world that you’re the financial virtuoso they can rely on!Read more
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The Green Budget Guide: 101 Planet and Money Saving Tips, Ideas and Recipes
‘Worth its weight in gold’ Gaby Roslin
‘Great for the pocket and the planet’ Daisy UptonSaving money doesn’t have to cost the earth.
How can you remove even the toughest stains? How can you make the best use of your microwave and keep meals healthy and tasty? How can you remove mould safely? Sunday Times bestselling author Great British Bake Off winner Nancy Birtwhistle is here to answer all of these questions and more, featuring 101 thoughtful, cheap and time-saving tips and tricks on how to run a budget home – all while protecting the environment.
Born in post-war Hull in the 1950s, and formerly a single working mum to two kids, Nancy is no stranger to frugality. Building on her astonishing 12p laundry detergent and wildly popular recipe, ‘Pure Magic’, The Green Budget Guide includes more of the inspired, sustainable and budget friendly hacks that have made Nancy so loved by readers and followers on social media, as well as tips and tricks from a lifetime spent learning how to run a household efficiently by saving time and money.
‘Previous generations were very good at being “budget-friendly” long before “eco-friendly” became an everyday word, so by combining the two we can begin to meet these difficult challenges and actually feel empowered, resilient and resourceful.’ Nancy x
Read more
£10.70£14.20 -
Sales on Rails: A Sales Engineer’s Framework for Better Selling
This book is intended to help Sales Engineers (SEs) dramatically improve their sales results. Based on the author’s own experience as an SE in the field, the book contains a framework for understanding how and why prospects decide to buy and how to navigate that process with the least amount of work and the highest likelihood of closing the sale.Read more
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Scientific Advertising: Das Buch das vom Taufpate des modernen Marketing geschrieben wurde
Das Buch das vom Taufpate des modernen Marketing geschrieben wurde!
Endlich auf Deutsch!
Verstehe und profitiere von den Prinzipien des effektiven Advertising.
Ob du in erwägung ziehst eine Karriere im Advertising zu starten oder den besten Weg suchst dein Business zu vermarkten, beginne mit Hopkins und fahren dann mit dem Rest fort.
In diesem zeitlosen Meisterwerk, fasst der Taufpate des modernen Marketing zusammen wie man mit Advertising messbare Ergebnisse erhält.
Eine einmalige Perle für jeden der sich in die unruhigen Gewässer von Business, Umsätze und Marketing bewegt: In diesem kleinen Band antizipiert Hopkins jeden modernen Marketing Trend und erklärt was uns dazu bringt zu kaufen und was zum Verkauf führt.
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Small Business Accounting: The jargon-free guide to accounts, budgets and forecasts (Teach Yourself in a Week)
Is this the right book for me?
A jargon-free guide for the small business owner or manager
Small Business Accounting is a jargon-free joy for the small business owner or manager, providing practical examples of real businesses to show the reader, step by step, how to record each transaction. This book does not assume that you know anything at all about business records and accounts and gives a system for real businesses to be operated by real business people who want a simple, easy and, above all, quick system of book keeping. Forget about debits and credits, journal entries, ledgers and day books. If you can read a bank statement this book will teach you how to prepare accounts, make cashflow forecasts and prepare a budget. And when you do need to use an accountant, it tells you how best to find a reliable one.Small Business Accounting includes:
Chapter 1: Introduction
Chapter 2: Your bank account
Chapter 3: A simple cashbook
Chapter 4: Analysis columns
Chapter 5: Payments – filing
Chapter 6: Payments – cheque-book
Chapter 7: Payments – cashbook
Chapter 8: Non-allowable expenses
Chapter 9: Purchase of equipment
Chapter 10: Credit cards
Chapter 11: Petty cash
Chapter 12: Receipts – filing
Chapter 13: Receipts – paying-in book
Chapter 14: Receipts – cashbook
Chapter 15: Capital introduced
Chapter 16: End of month procedures
Chapter 17: VAT
Chapter 18: Wages
Chapter 19: End of year totals
Chapter 20: Adjustments for payments
Chapter 21: Adjustments to receipts
Chapter 22: Transfer to tax return
Chapter 23: Trial balance
Chapter 24: Final accounts
Chapter 25: Budgeting and cash-flow forecasting
Chapter 26: Costing and pricing
Chapter 27: ComputerizationRead more
£10.70£12.30 -
Think And Grow Rich
Napoleon Hill, America’s most beloved motivational author, devoted 25 years to finding out how the wealthy became that way. After interviewing over 500 of the most affluent men and women of his time, he uncovered the secret to great wealth based on the notion that if we can learn to think like the rich, we can start to behave like them. By understanding and applying the thirteen simple steps that constitute Hill’s formula, you can achieve your goals, change your life and join the ranks of the rich and successful.
In this updated edition, Dr. Arthur R. Pell provides examples of men and women who, in recent times, exemplify the principles that Hill promulgated. With the success stories of top achievers such as Bill Gates and Steven Spielberg, he proves that Hill’s philosophies are as valid today as they ever were.
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£10.95£12.99Think And Grow Rich
£10.95£12.99 -
The Silva Mind Control Method: The Revolutionary Program by the Founder of the World’s Most Famous Mind Control Course
The revolutionary program that teaches you how to use meditation and visualization to change your life.First published in 1978, The Silva Mind Control Method has helped millions of people create better, happier, and more successful lives. Based on the extraordinary course pioneered by José Silva in the 1960s, this accessible guidebook uses meditation and visualization to help you alleviate stress, overcome bad habits and emotional insecurity, increase creativity, develop concentration, harness your dreams, and deepen your relationships. Featuring transformative advice and fascinating case studies, this revolutionary book teaches you to use your mind at a deeper and more effective level and reveal its extraordinary power.
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£10.98£14.45 -
What It Takes: The Inspiring Journey of Sarina Wiegman and the Lionesses’ Rise to Success
Winning strategies of one of football’s most successful coaches
As FIFA’s most decorated female football manager and a former player, Sarina Wiegman has led both the Netherlands and England women’s national teams to historic victories. She stands out as a true pioneer in the game, and her coaching philosophy has earned her a reputation as one of the most successful coaches in football history.
This personal account of Sarina’s life journey begins with her early passion for football, and covers her key moments on the pitch as well as her ascension to the top of the coaching world. Join Sarina as she talks us through her rollercoaster ride of victories and challenges, the tough decisions she had to make both on and off the pitch, and the relentless pursuit of excellence that saw her rise to become an indomitable figure in the world of sports.
And, it’s not just about the game. In a world where football has become more competitive than ever, Sarina’s revolutionary approach to leadership, mentorship, and performance management has garnered global attention. In What It Takes we gain invaluable insight into Sarina’s unique philosophy, as she shares how she fostered an environment that values determination, teamwork, and mutual respect. A strong advocate for women in the sport, she outlines a transformative and inclusive future for football where everyone has an equal chance to shine, irrespective of gender.
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£10.99 -
Thinking, Fast and Slow: Daniel Kahneman
One of the most influential books of the 21st century: the ground-breaking psychology classic – over 10 million copies sold – that changed the way we think about thinking
‘There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow’ Financial Times
‘A lifetime’s worth of wisdom’ Steven D. Levitt, co-author of Freakonomics
Why do we make the decisions we do? Nobel Prize winner Daniel Kahneman, ‘the world’s most influential living psychologist’ (Steven Pinker) revolutionised our understanding of human behaviour with Thinking, Fast and Slow. Distilling his life’s work, Kahneman shows how there are two ways we make choices: fast, intuitive thinking, and slow, rational thinking. He reveals how our minds are tripped up by error, bias and prejudice (even when we think we are being logical) and gives practical techniques that enable us all to improve our decision-making. This profound exploration of the marvels and limitations of the human mind has had a lasting impact on how we see ourselves.
‘The godfather of behavioural science … his steely analysis of the human mind and its many flaws remains perhaps the most useful guide to remaining sane and steady’ Sunday Times
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£10.99£12.99Thinking, Fast and Slow: Daniel Kahneman
£10.99£12.99 -
What It Takes: The Inspiring Journey of Sarina Wiegman and the Lionesses’ Rise to Success
Winning strategies of one of football’s most successful coaches
As FIFA’s most decorated female football manager and a former player, Sarina Wiegman has led both the Netherlands and England women’s national teams to historic victories. She stands out as a true pioneer in the game, and her coaching philosophy has earned her a reputation as one of the most successful coaches in football history.
This personal account of Sarina’s life journey begins with her early passion for football, and covers her key moments on the pitch as well as her ascension to the top of the coaching world. Join Sarina as she talks us through her rollercoaster ride of victories and challenges, the tough decisions she had to make both on and off the pitch, and the relentless pursuit of excellence that saw her rise to become an indomitable figure in the world of sports.
And, it’s not just about the game. In a world where football has become more competitive than ever, Sarina’s revolutionary approach to leadership, mentorship, and performance management has garnered global attention. In What It Takes we gain invaluable insight into Sarina’s unique philosophy, as she shares how she fostered an environment that values determination, teamwork, and mutual respect. A strong advocate for women in the sport, she outlines a transformative and inclusive future for football where everyone has an equal chance to shine, irrespective of gender.
Sarina Wiegman’s book ‘What It Takes’ was a Sunday Times bestseller w/c 06-11-2023.
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£11.00£22.00 -
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
April of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Personal Finance book of all time. And although 25 years have passed since Rich Dad Poor Dad was first published, readers will find that very little in the book itself has changed — and for good reason. While so much in our world is changing a high speed, the lessons about money and the principles of Rich Dad Poor Dad haven’t changed. Today, as money continues to play a key role in our daily lives, the messages in Robert Kiyosaki’s international bestseller are more timely and more important than ever.
Milestones
While there is a milestone to commemorate — and a new section in the book on Why Milestones Are Important — preserving the integrity of the original content is testimony to the fact that this book has truly stood the test of time. The sidebars throughout the book (that were updated for the 20-year anniversary edition) have been updated again, but the core principles that parents and grandparents — those who embraced Robert’s story and messages 25 years ago — are sharing them with new generations who have found that its timeless wisdom and no-nonsense lessons can be applied to anyone’s life and their vision for a future that includes taking control of their finances.
People of all cultures and countries celebrate milestones. We use them to measure time, mark progress, reflect on the lessons we’ve learned, and celebrate accomplishments… and they give meaning to our life’s journey. They are a way that we integrate past, present, and future… looking back at where we started, where we are today… and the promise of all that the future can hold.
In the quarter century that has passed since Rich Dad Poor Dad was first published — 25 years since April 8, 1997 — so many things in our world have changed. But the one thing that has not changed is the pressing need for and the power of financial education. Money is still a mainstay of our lives, like it or not, and technology has brought both speed and innovations to the world of money. In an ever-changing world, we can all still get smarter when it comes to money… and learn as much as we can to secure our future.
Still the One… #1
Today Rich Dad Poor Dad consistently ranks among bestsellers around the world in the categories of Personal Finance, Parenting, and Investing, has been translated into 38 languages, and has sold more than 40 million copies worldwide.
Rich Dad Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
In many ways, the messages of Rich Dad Poor Dad, messages that were challenged and criticized 25 ago, are more meaningful, relevant, and important today than ever.
Rich Dad Poor Dad…
• Explodes the myth that you need to earn a high income to become rich
• Challenges the belief that your house is an asset
• Shows parents why they can’t rely on the school system to teach their kids about money
• Defines once and for all an asset and a liability
• Teaches you what to teach your kids about money for their future financial successRead more
£11.00£13.99 -
Money Box: Your toolkit for balancing your budget, growing your bank balance and living a better financial life
‘Everyone will find something they didn’t know in this unexpectedly funny womb-to-tomb guide to looking after your money in Britain today – the laws, the loopholes, the pitfalls, and who to call if it all goes wrong’ – The Telegraph
Manage your money, manage your life.
In a time of such economic uncertainty, it has never been more important to take control of your money. For over 40 years, Money Box has been arming you with the most up-to-date knowledge, giving you the confidence to take on the financial world.
From understanding credit cards and buying your first flat to investing, relationships and finance, and will writing, Paul Lewis’ Money Box gives you the tools to balance your budget, grow your bank balance and live a better financial life.
Paul answers all of your questions, breaking down complicated financial jargon into simple, understandable nuggets of useful information. He also shows you how to beat the banks at their own game, and treat the finance industry not like a friend, but more like a vague acquaintance you don’t really trust, but have to see from time to time (and who always makes you pay for the drinks).
CONTENTS
1 Birth and before
2 Childhood 1-11
3 Teens 12-18
4 Starting out 18-23
5 The working world 23-41
6 Spending 23-41
7 Getting sensible 41-60
8 Preparing to wind down 55-70
9 Wound down 70-99
10 To infinity and beyondRead more
£11.00£16.10 -
Secrets of Successful Sales
If you don’t sell, you don’t have a business. In Secrets of Successful Sales, Alison Edgar, The Entrepreneur’s Godmother, brings together psychology and sales to help you develop a winning strategy for increasing sales and growing your business. Centred around Alison’s Four Key Pillars of Sales methodology, this book enables you to understand customer behaviours, provides you with a foolproof process, explains how to create an effective strategy, and close with confidence.Read more
£11.00£14.20Secrets of Successful Sales
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Money Changes Everything: How Finance Made Civilization Possible
“[A] magnificent history of money and finance.”—New York Times Book Review
“Convincingly makes the case that finance is a change-maker of change-makers.”—Financial Times
In the aftermath of recent financial crises, it’s easy to see finance as a wrecking ball: something that destroys fortunes and jobs, and undermines governments and banks. In Money Changes Everything, leading financial historian William Goetzmann argues the exact opposite—that the development of finance has made the growth of civilizations possible. Goetzmann explains that finance is a time machine, a technology that allows us to move value forward and backward through time; and that this innovation has changed the very way we think about and plan for the future. He shows how finance was present at key moments in history: driving the invention of writing in ancient Mesopotamia, spurring the classical civilizations of Greece and Rome to become great empires, determining the rise and fall of dynasties in imperial China, and underwriting the trade expeditions that led Europeans to the New World. He also demonstrates how the apparatus we associate with a modern economy—stock markets, lines of credit, complex financial products, and international trade—were repeatedly developed, forgotten, and reinvented over the course of human history.
Exploring the critical role of finance over the millennia, and around the world, Goetzmann details how wondrous financial technologies and institutions—money, bonds, banks, corporations, and more—have helped urban centers to expand and cultures to flourish. And it’s not done reshaping our lives, as Goetzmann considers the challenges we face in the future, such as how to use the power of finance to care for an aging and expanding population.
Money Changes Everything presents a fascinating look into the way that finance has steered the course of history.
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Beyond The Marketing Funnel: Playing Digital Mouse Trap To 10X Your Business
Over the past few years, the best online marketing results have come from adapting the tried-and-true strategies of direct response sales to the online space. While there has been plenty written about online marketing and funnel building from this perspective, Beyond The Marketing Funnel takes it to the next level by helping you discover how you can implement a comprehensive marketing automation system for your entire business. The difference between earning money with individual promotions that typically govern the direct response sales approach and a running a full-fledged business is entirely in the structure and the details. Beyond The Marketing Funnel bridges that gap. You’ll learn the fundamental components of a proper individual product marketing funnel in this book, but more importantly, you’ll discover the best way to string those funnels together to form a cohesive business.Read more
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The Art of Consultancy: A Powerful Toolkit to Becoming a Top Consultant
This is the practical approach I wish I had come across much earlier in my career. Cynthia Pexton-ShawWhether you are just starting out, considering or already working as a consultant this book is essential reading, enabling you to understand the needs of your client and to get the result they want.
There are more factors to consider in order to be a successful management consultant than simply subject matter knowledge. Problem solving and solution delivery have to be accomplished in usually tight project timescales while keeping clients happy. This book, based on the experience of training thousands of consultants, provides insights into the key processes of selling and delivering consulting services, together with the essential underpinning tools and techniques, and the commercial imperatives for running a successful consulting practice.
This book contains the tools, tactics, secrets and attributes to develop and become a successful management consultant. The contents include chapters on the key processes such as:
- The business of consultancy
- Marketing and selling consultancy projects
- Overview of the delivery process
- Entry, Contracting, Diagnosis, Intervention and Closure
And the essential underpinning skills such as:
- Analytical tools and techniques
- Reporting and Influencing clients
- Designing, delivering training sessions and workshops
- The practice environment
‘This is the practical approach I wish I had come across much earlier in my career. Calvert provides a strong guiding framework for delivering consultancy projects from beginning to end. His writing makes consulting easily accessible for anyone who wishes to deliver their particular expertise into a client organisation.’ Cynthia Pexton-Shaw, Elevation Learning
‘A book that gets to multiple editions is clearly a classic of its sector. Calvert’s is in its seventh and will probably go on to many more. It achieves a threefold feat: of being useful to the expert and to the recently qualified and to the student. Even those of us who have spent decades in this profession need a consultancy bible to refer to. Calvert shows how to be rigorous and systematic, but the book is packed with practical advice from one who is both an academic expert and a senior practising consultant. This is both The Art and The Science of Consultancy.’ Ian Watson – Immediate Past Chair ICMCI
‘This book explains in plain English the role and daily challenges of life as a management consultant, and has been an excellent source of reference in building our business. Calvert presents a practitioners view covering the requisite soft skills as well as the mechanics of solving the client’s business problems.’ Martyn Evans, Consulting Director, Altus
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£11.20£14.20 -
A Dictionary of Finance and Banking (Oxford Quick Reference)
With over 5,500―including 150 new―accessible entries, this sixth edition of the bestselling Dictionary of Finance and Banking has been fully revised and updated to take into account the ever-developing financial landscape of the last five years. This comprehensive A-Z defines terms from all aspects of personal and international finance, including money markets, private investments and borrowing, central banking, foreign exchanges, monetary policy, and public and government finance. Now with expanded international coverage to reflect the on-going globalization of financial markets and the growing importance of development finance, with new entries such as village banking, Islamic Development Bank, and M-Pesa.Quick links for additional online resources relating to the field can also be found on the companion website to expand reading and delve deeper into the world of finance and banking.
With clear and accessible definitions, this jargon-free dictionary is a companion volume to the other financial titles in this bestselling series (A Dictionary of Business and Management, A Dictionary of Accounting, and A Dictionary of Economics), and provides accurate and valuable information for students, practitioners, private investors, and readers of the financial pages alike.
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No B.S. Guide to Direct Response Social Media Marketing
Social Media is Not Marketing
Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you’re not focusing on converting social media traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable “likes” and “shares” as a return on your time. You’ll learn:- 6 direct-response principles that must be applied to social media marketing
- The most powerful marketing tactic (per Google)
- How to get riches with niches and become a magnet to your customers
- The monetizing magic of crafting effective emails
- The #1 way to prevent wasted marketing dollars
- 5 ways to grow your list for FREE (before spending a dime on advertising)
- Turn passive content into an active conversion tool
- Create raving fans who introduce you to their networks
- Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”
- Harness the biggest secret in social media—offline
Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
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£11.20£16.10 -
Greener Marketing
***BUSINESS BOOK AWARDS – FINALIST 2021***
This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).
Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow’s superbrands (Impossible, TESLA…).
This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.
The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good.
This book helps in achieving that goal by showing the reader how to:
- Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing
- Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose
- Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing
- Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing
- Get practical tools, models, facts, strategies, workshop and project processes and business case rationales – so that you can build your own plans and proposals
This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times.
Aimed both at big companies that are trying to be good, and good companies that are trying to be big.
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£11.20£14.20Greener Marketing
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Beginner’s Guide To Starting a YouTube Channel: 2023 Edition: How To Become an Social Media Influencer & Content Creator (Home Based Business Guide Books)
Are you dreaming of internet fame, of becoming an influencer and social media content creator?Do you watch the big YouTube channels and wish that you could start your own? A channel that not only draws in a large audience but also earns you money?
Do you have a business that you think would benefit from video promotion?
The BEGINNER’S GUIDE TO STARTING A YOUTUBE CHANNEL: 2023 EDITION is the book for you!
Ann Eckhart, herself a YouTube creator since 2009, is back with the new yearly edition of her popular YouTube book. Every year, Eckhart updates this book with all of the newest information to help people start and grow their YouTube channels; and the 2023 version is her biggest edition yet!
In this easy-to-read guide book, Eckhart walks you step-by-step through everything you need to start and grow a popular and profitable YouTube channel, including:
How to create your YouTube channel and Google AdSense accounts along with how to brand your channel and content
Equipment needed to film, edit and upload videos – and how to do each step
Tips and tricks for creating quality content that will draw in viewers
The importance of selecting the right categories and themes for your videos
How to earn money on YouTube, from Google AdSense and sponsorships to merchandise and affiliate links
How to manage your YouTube accounting and bookkeeping
How to successfully promote and market your videos to guarantee maximum views and subscriber growth
Best practices for running a successful and profitable channel
Day in the life of a YouTuber
Whether you have yet to start your YouTube journey or have been struggling with your current content, BEGINNER’S GUIDE TO STARTING A YOUTUBE CHANNEL will tell you everything you need to know in order to start and grow a successful YouTube brand!
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A Dictionary of Accounting (Oxford Quick Reference)
This best-selling dictionary includes more than 3,800 entries covering all aspects of accounting, including financial accounting, financial reporting, management accounting, taxation, auditing, corporate finance, and accounting bodies and institutions. Its international coverage includes important terms from UK, US, Australia, India, and Asia-Pacific.Over 150 new entries have been added to this edition to reflect the very latest developments in the accounting profession, e.g. Accounting Coucil, European Financial Stability Mechanism, and General Anti-Abuse Rule. In addition, existing entries have been updated to cover the latest developments, most notably the Financial Reporting Standard Applicable in the UK and the Republic of Ireland, which sets out new rules in areas such as goodwill, hedge accounting, and fair value accounting. There is increased coverage of topics such as corporate governance, accounting ethics, accounting scandals, and major firms and professional bodies.
With its authoritative and accessible definitions and its wide-ranging coverage, this dictionary is essential for students and professionals in accounting and finance. It is also an ideal source of reference for anyone seeking a clear guide to the often-confusing world of accountancy terms.
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£11.20£12.30A Dictionary of Accounting (Oxford Quick Reference)
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Charting and Technical Analysis
To invest successfully or trade in Stocks, Options, Forex, or even Mutual Funds, it is imperative to know AND understand price and market movements that can only be learned from Technical Analysis. You should NEVER attempt Trading or Investing without it!My 25 years experience has taught me that ‘every book on the market’ regarding Charting and Technical Analysis is seemingly worthless. All seem to find yet another creative way to tell you to “Buy Low and Sell High.” And they offer NO in-depth understanding or analysis about WHO is buying and WHO is selling, and when.Point is, anyone, experienced or not, can show you a picture of a Chart and tell you to buy at the bottom and sell at the top. That is simple ‘hindsight,’ and is always 20/20.This book is different! It is IN-DEPTH – EXPLAINED and you WILL learn price movements and technical analysis from this information!You will understand and recognize tops and bottoms in the market and in particular stocks, AS they are forming. This is highly valuable information, and you should NEVER attempt to trade or invest without this knowledge.Mutual Funds? Most people think they do not need this information because the have a Mutual Fund. That could not be farther from the truth. Investing your hard-earned money should be done with your own knowledge of market direction, when to buy, and when to move your money to safety. Without this knowledge you are at the mercy of a salesperson hungry to earn a commission. Thus, invariably entering the market at the wrong time and in the wrong investment. No one else has your best interest in mind. So learn to protect your money or keep it in the bank. It’s that simple. The next move is yours.Read more
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The New Model of Selling: Selling to an Unsellable Generation
With humor, keen insight, and a fresh perspective, The New Model of Selling is an essential guide for sales professionals looking to sell the right way, implementing persuasive techniques aligned with human behavior.
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£11.30£13.30 -
ChatGPT For Dummies (For Dummies (Computer/tech))
Learn how the disruptive AI chatbot is going to change school, work, and beyond
ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it’s asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you’ll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You’ll also explore the ethics of using AI-generated content for various purposes. Written by a journalist who’s been on the front lines of artificial intelligence for over a decade, this book dives deep into ChatGPT’s potential, so you can make informed decisions―without asking ChatGPT for help.
- Learn how ChatGPT works and how it fits into the world of generative AI
- Harness the power of ChatGPT to help you, and avoid letting it hinder you
- Write queries that deliver the kind of response you want
- Take a look into how the ChatGPT API interacts with other tools and platforms
This just-in-time Dummies title is perfect for any life or career may be impacted by ChatGPT and other AI. ChatGPT is just the tip of the iceberg, and this book can help you prepare for the future.
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£11.30£15.20ChatGPT For Dummies (For Dummies (Computer/tech))
£11.30£15.20
