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Revise SQE Business Law and Practice: SQE1 Revision Guide 2nd ed
Up to date for the 2023 SQE1 specification, this book will develop a thorough knowledge and understanding of business law and practice as it is assessed as part of SQE 1.It is a clear and concise overview of the subject and is split into two parts, the first part dealing with business law and practice and the second exploring principles of taxation relevant to businesses and their stakeholders. The guide provides plenty of opportunities for testing functioning legal knowledge as defined by SQE1, and applying relevant legal principles appropriately to SQE-style single best answer multiple-choice questions.
Revise SQE, we’re here to help you pass the SQE, simple as that!
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Revise SQE Tort Law: SQE1 Revision Guide 2nd ed
Up to date for the 2023 SQE1 specification, this book gives candidates preparing for the SQE1 assessment a concise and clear overview of the law of tort.It provides readers with the opportunity to develop their knowledge and understanding of the subject as assessed in SQE1. They will also be able to test both their subject knowledge and their ability to identify and apply relevant legal principles and rules appropriately to problem scenarios, through multiple-choice questions in the style of the SQE assessment.
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Revise SQE Criminal Practice: SQE1 Revision Guide 2nd ed
Updated for the 2023 SQE1 specification, Revise SQE Criminal Practice provides readers with the core legal principles and rules to be tested by the Solicitors Qualifying Examination (SQE1) Functioning Legal Knowledge assessment.It covers the fundamental rules relating to criminal practice from the commission of the criminal offence, through to the investigation and charge of the offence, and the trial process. In particular, the text considers the law, procedure and processes involved in advising a client at the police station, pre-trial considerations and magistrates’ court and Crown Court trials, including sentencing and appeals.
Readers will be able to test their knowledge throughout by the use of SQE-style multiple-choice questions, and with practical examples demonstrating the application of the law.
This book incorporates the updates to the SQE Assessment Specification published in April 2023 and which came into force from 1 September 2023. Please note that, unless otherwise expressly stated, the law covered in this book applies in both England and Wales.
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Revise SQE Contract Law: SQE1 Revision Guide 2nd ed
Written by practising lawyer and academic, Michael Pugh, this book helps candidates preparing for the SQE1 assessment to revise the relevant core principles and rules of contract law. Up to date for the 2023 SQE1 specification, it shows readers how to apply the fundamental legal principles and rules at the level required by the SQE and for a competent newly qualified solicitor in practice.Readers will be able to test their subject knowledge and familiarity with legal principles and rules, using scenarios drawn from the author’s professional experience and through multiple-choice questions in preparation for the SQE assessment.
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Revise SQE Criminal Law: SQE1 Revision Guide 2nd ed
Up to date for the 2023 SQE1 specification, Revise SQE Criminal Law will guide you through the core legal principles and rules to be tested by the Solicitors Qualifying Examination (SQE1) Functioning Legal Knowledge (FLK) assessment in criminal law.It will help you revise the fundamental principles and test your knowledge throughout by the use of SQE-style multiple-choice (single best answer) questions, as well as with practical examples of the application of the law.
Case law and legislation will be provided where necessary, with the text focusing on the fundamental principles behind those common law and statutory statements.
Revise SQE, we’re here to help you pass the SQE, simple as that!
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Revise SQE Constitutional and Administrative Law: SQE1 Revision Guide 2nd ed
Up to date for the 2023 SQE1 specification, this book helps candidates preparing for SQE1 to revise the constitutional theories and their workings in the UK, including legitimacy, the rule of law and the separation of powers.It explains how the core institutions of the state interrelate and their respective roles in the constitution. And it covers the key areas of public order, human rights and the status of EU law in the UK constitution following Brexit.
Readers will have the opportunity to test their subject knowledge and relevant legal principles through multiple-choice questions in the style of the SQE assessment.
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The Sales Engineer Manager’s Handbook: Mastering Technical Sales
John Care and Chris Daly lay out the 3+1 rules of SE Leadership. A simple framework designed for everyone – from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President. This is a fascinating blend of tactical and strategic advice based on 30+ years of experience and many years of running SE specific workshops. All designed to allow you to follow the 3+1 Rules: Develop And Serve Your People, Run Pre-Sales As A Business, and Serve Your Customers all matched up with Rule #0 Manage Yourself. It’s a common and often repeated story. You take a rock star Sales Engineer who is highly valued for their sales and business skills – and make them a manager because they are a great SE. With no regard for their possible leadership skills whatsoever. Perhaps they are pointed at a few online HR resources and take a mandatory “Managing Within The Law” session. Then they are released into the wild, and asked to manage, lead and motivate a team of Sales Engineers – each of whom performs the job differently than the newly minted manager used to do.Read more
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Slow Teaching: On finding calm, clarity and impact in the classroom
Slow Teaching is a thoughtful exploration of how slowing down in all aspects of education can lead to improved student outcomes. It evaluates how this slow pedagogy will result in improved feedback, more nuanced and skilled classroom management and relationships, meaningful classroom dialogue, retention of knowledge and school leadership with attention to detail. It explores how to slowly deepen the craft of teaching to grow expert practitioners who are committed to mastering their practice. It also reflects on strategies that will enable teachers to feel calm, confident and organised in a profession that can often appear relentless.
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Successful Difficult Conversations in School: Improve your team’s performance, behaviour and attitude with kindness and success
Holding difficult conversations well is the key to successful leadership and management in schools – this easily read book will be invaluable to both experienced and new leaders.Whether you are a Head or Deputy Head, a Head of Department or Year 3 Teacher, this book will help. It is full of practical ways to help you, when facing one of ‘those’ conversations with a colleague or parent, you know in your heart you need to have, but would rather avoid having, because you don’t really know what to say or how to say it.
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The Teaching Delusion: Why teaching in our schools isn’t good enough (and how we can make it better)
The Teaching Delusion by senior education consultant Bruce Robertson offers a bold, refreshing and sometimes provocative stance on teaching and leadership. Informed by the latest educational research and drawing on two decades of professional experience, Robertson examines how teaching in schools can be transformed from good to great.The new title from John Catt Educational poses challenging yet important questions to its readers. Schools are filled with great teachers, but is great teaching taking place in every classroom? How can educators expect students to cultivate a lifelong passion for learning if they themselves are lacking this?
Robertson’s solution is twofold. To promote excellent teaching, there must be a shared understanding of what high-quality teaching really is what does it look like, and how can it be fostered? Secondly, there must be a school-wide desire to engage in professional learning. With his school having won the General Teaching Council for Scotland’s Excellence in Professional Learning Award in 2019, Robertson uses his personal track-record of success to explore how these barriers can be addressed to lead to a transformation in teaching practice.
Written by a teacher and school leader for teachers and school leaders, The Teaching Delusion aims to support teaching communities to develop and improve their practice, in order to ensure that all students receive the same level of excellent education. Aligning himself firmly on the side of teachers and keen to avoid teacher bashing, Robertson sensitively engages in an often controversial discussion about how to improve the quality of teaching, aiming to boost knowledge, awareness and ultimately self-esteem in both educators and learners.
The Teaching Delusion combines practicality with pedagogy in a thoughtful, unique approach making it a vital resource for teachers and leaders at all levels who are looking to better their practice.
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The Trading Game: A Confession
‘Compelling, intensely readable, unsettling. An unforgettable story of greed, financial madness and moral decay’ Rory Stewart
‘An incredibly important and timely book, very much of its era. The Wolf of Wall Street with a moral compass’ Irvine Welsh
*An outrageous, white-knuckle journey to the dark heart of an intoxicating world – from someone who survived the trading game and then blew it all wide open*
‘If you were gonna rob a bank, and you saw the vault door there, left open, what would you do? Would you wait around?
Ever since he was a kid, kicking broken footballs on the streets of East London in the shadow of Canary Wharf’s skyscrapers, Gary wanted something better. Something a whole lot bigger.
Then he won a competition run by a bank: ‘The Trading Game’. The prize: a golden ticket to a new life, as the youngest trader in the whole city. A place where you could make more money than you’d ever imagined. Where your colleagues are dysfunctional maths geniuses, overfed public schoolboys and borderline psychopaths, yet they start to feel like family. Where soon you’re the bank’s most profitable trader, dealing in nearly a trillion dollars. A day. Where you dream of numbers in your sleep – and then stop sleeping at all.
But what happens when winning starts to feel like losing? When the easiest way to make money is to bet on millions becoming poorer and poorer – and, as the economy starts slipping off a precipice, your own sanity starts slipping with it? You want to stop, but you can’t. Because nobody ever leaves.
Would you stick, or quit? Even if it meant risking everything?
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£14.30£23.80The Trading Game: A Confession
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The Finance Book: Understand the numbers even if you’re not a finance professional
Shortlisted in the ‘Practical Manager’ category for the 2018 Management Book of the Year prize by the Chartered Management Institute (CMI) and the British Library.
- Translated into three languages.
- Continual Best Seller (Amazon) & ‘Business Book of the Month’ on publication (WH Smith).
No knowledge required
The book is purposefully designed to be quick and easy to use with no previous knowledge required to comprehend the concepts. We “tell you what you need to know” to quickly “get up to speed” in core finance concepts.
A key feature of this book is that you do not have read it from cover to cover to make sense of finance. Each chapter is written as a “standalone” topic. This enables you to dip in and dip out of chapters. Further, we have taken otherwise complex topics and broken them down into key concepts that are explained in concise, easy to read sections.
Practitioners not academics
Whilst not an academic book, it is also not a “simplistic” book. It is a practical book because it has been written by practitioners. We include throughout this book our first-hand personal experiences gained from working in businesses across many industries and sectors, rather than replicating knowledge from academia.
In addition, the authors have spent countless hours instructing, teaching and training thousands of professionals from disciplines including marketing, sales, production, administration, HR and legal.
Focused on business application
The overwhelming majority of finance books available are better suited to trainee accountants because they take an academic approach to finance. Whilst necessary for accountants, they immerse the reader in the “detail”.
The Finance Book is written for non-finance people like you. It is aimed at those who work or aspire to work in business.
It will help professionals in business or thinking about a career in business including board directors, business managers, MBA students, graduates and undergraduates.
Your book, your journey
To make the book easy to read, we have used a consistent format across chapters. Within each chapter there are multiple cross references (and links) to other relevant chapters as they occur. This will enable you to review chapters and make connections relevant to you. Allow your curiosity to determine your path through the book.
THE KNOWLEDGE AND TOOLS EVERY PROFESSIONAL NEEDS, TO MAKE BETTER DECISIONS FOR THEIR BUSINESS
‘Essential reading for any non-finance professional. This is an easy to read and practical guide to the world of finance.’ Paul Herman, Group CEO, Bluebox Corporate Finance
‘A really helpful, well organised and easy to understand primer and reference book for those who aren’t accountants but still need to understand the accounts.’ Roger Siddle, Chairman, Cordium Group
‘A great book. At last, a guide that demystifies and encourages business owners to practically understand financial matters. A must read.’ Gordon Vater CEO, RiiG Limited
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Accounting for Small Business: The Most Complete and Updated Financial Accounting Guide for Small Companies
“Probably the Best Accounting Book Every Small Business Owners Should Read!”
If you don’t understand the basic financial statements, such as primarily the Balance Sheet and the Income Statement, in addition to the Cash Flows statement and Retained Earnings, this book may be your perfect choice.
Not just to avoid mistakes when you do your books but also to have a piece of mind and make smarter decisions simultaneously, even if you have absolutely zero previous accounting knowledge.
Check out what’s inside:
- Basic accounting principles EVERY business owner should know
- What do you have to know about Financial Statements and why they matter so much in business?
- Accounting for Sales and Purchases simplified
- What is the importance of Cash Flow in business, and how to properly keep track of it?
- How to plan your monthly and annual budget?
- What are the most important numbers in your financial statements?
- How to set up a business for success – step-by-step guide (no accounting knowledge required!)
- Profit/Sales Ratio concept and why is it so important when growing your business
- Do you have a business plan? Here is how you create a great one!
- How to avoid potential fraud and accounting mistakes in the business?
- So much more!
This is an essential guide every business owner must have to run a successful company and keep it for years ahead.
And if this is what you want to do, don’t hesitate… Get Your Copy Today!
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Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as ‘individuals’ in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.Read more
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Social Media Guide For Mortgage Brokers: How to Grow Your Brand on Social Media
Do you ever read a book and think “that was great but HOW can I actually achieve this for myself?”
Social Media Guide for Mortgage Brokers has been written by Rosalia Lazzara-Tilley to equip today’s financial adviser with the right tools and strategies to embrace social media marketing. Rosalia believes that social media should be used as a digital stage to inform and educate.
After health, and love, what else is more important?
Money! Rosalia truly believes that financial advisers hold a serious responsibility and have an honourable job where they can truly make a positive impact to society by educating and empowering our nation to make better financial decisions.
This book has been written to build the confidence of today’s financial adviser so that they feel equipped and empowered to use their voice to help shape the future.
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The Affiliate Marketing Bible: [5 in 1] The Pathway to Financial Freedom and Passive Income | A Complete Guide to Niche Selection, Website Building, Content Creation, and…
Are you tired of the 9-to-5 grind and dreaming of a life where your income works for you, not the other way around?
Are you overwhelmed by the complexity of affiliate marketing, unsure where to start or how to build a sustainable online business?
The traditional employment model has left many feeling restricted, while the complexities of starting an online business can be overwhelming. The dream of passive income and online success seems distant and unattainable, leaving aspiring entrepreneurs feeling uncertain about where to begin.
If you’re struggling with the lack of financial freedom and looking for a way to escape the cycle of trading time for money, it’s time to explore a proven pathway to success.
In “The Affiliate Marketing Bible”, you’ll discover a transformative 5-in-1 guide that unlocks the pathway to building a thriving affiliate marketing business from scratch. This comprehensive manual covers niche selection, website building, content creation, and scaling strategies, equipping you with the tools to break free from the traditional work model and achieve your online entrepreneurial dreams.
Inside this game-changing book, you will:
- Learn to identify profitable niches and target audiences for your affiliate marketing venture.
- Master the art of building a professional and captivating website that converts visitors into customers.
- Explore powerful content creation techniques, from compelling blog posts to engaging videos.
- Understand the secrets of effective SEO and social media strategies to drive organic traffic.
- Discover affiliate marketing’s intricacies, from choosing the right products to optimizing your commissions.
- Uncover email marketing strategies to nurture relationships and maximize your affiliate revenue.
- Dive into paid advertising methods, unlocking the potential to scale your business rapidly.
- Explore advanced tactics such as funnel optimization, retargeting, and influencer collaborations.
- Access case studies and success stories that reveal proven strategies for financial success.
- And so much more!
You might be skeptical about the feasibility of generating passive income through affiliate marketing, or you might doubt your ability to navigate the complexities of online business.
Fear not, “The Affiliate Marketing Bible” is your comprehensive roadmap, addressing your concerns and offering clear, actionable guidance. This book empowers you to turn your passion into profits, achieve financial freedom, and build a life on your terms.
Ready to escape the traditional work model and embark on an entrepreneurial journey towards financial freedom?
Add this book to your library and unleash the potential of affiliate marketing to create passive income streams and online success. Your path to a more flexible and prosperous future begins today!
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Kotler On Marketing
Since 1969, Philip Kotler’s marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler’s success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.Read more
£14.20Kotler On Marketing
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The End of Marketing: Humanizing Your Brand in the Age of Social Media
WINNER: American Book Fest Best Book Awards 2020 – Marketing and Advertising category
WINNER: NYC Big Book Award 2020 – Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 – Social Media Marketing category
FINALIST: Business Book Awards 2020 – International Business Book categoryIn a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?
The answer is to be human. In today’s fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today’s consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy’s, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.
This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to; they want to be engaged.
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Marketing Imagination, New, Expanded Edition
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive “Levitt on Marketing” Now Theodore Levitt – renowned as the Harvard Business School’s “guru of marketing” – has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay “Marketing Myopia” and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best – sharp, knowledgeable, erudite, and, yes, as imaginative as ever.Read more
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The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
WINNER: American Book Fest Best Book Awards 2020 – Marketing and Advertising category
WINNER: NYC Big Book Award 2020 – Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 – Social Media Marketing category
FINALIST: Business Book Awards 2020 – International Business Book categorySocial networks are the new norm and traditional marketing is failing in today’s digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.
The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world’s biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world’s largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.
The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to, they want to be engaged.
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Marketing and Lead Generation for Financial Advice Professionals: From Prospects to Profits – Proven Strategies for Financial Advisers to Attract More of their Ideal Clients
Attention IFAs, wealth managers, financial advisers and financial planning professionals… Are you looking for proven ways to highlight your value and attract more of your ideal financial advice clients and connections?Over a forty-year career in financial services, Philip has been studying what the most successful IFAs, financial planners and advisers do to attract and retain more of their ideal connections and dream clients.
This comprehensive book reveals a wealth of proven tips, techniques, strategies and ideas for articulating your value and expertise, and winning more of the financial planning clients that you really want. Featuring case studies of advisers from the UK, Europe, USA and as far as New Zealand, financial advice professionals share the very best of what has consistently delivered the goods from their marketing and lead generation activities.
In addition to cutting-edge but simple digital ideas, this book highlights the very best in traditional and ‘old school’ marketing techniques – many of which Philip has added a powerful modern twist.
From seminars to LinkedIn, client events to Facebook ads and from referrals to podcasting – and much more – if you make one investment in your business development this year, make it MARKETING AND LEAD GENERATION FOR FINANCIAL ADVICE PROFESSIONALS.
“Phil has intimate knowledge of financial adviser business models from his career as a speaker and community builder. It’s no surprise then that he’s nailed it with this book. Financial advisers will find this an indispensable guide to marketing their companies to connect with more clients and grow their business as a result.”
Roger Edwards, Marketing Speaker and ConsultantRead more
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From Nothing: Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More… Starting With
We’re all fed up with bogus “make money online” bulls**t.
Isn’t this industry long overdue for a legitimate, step-by-step guide to building an internet business?
Not a crappy $97 PDF delivered via email. Just the age-old gold standard: a reasonably priced book.
These pages contain EVERYTHING you need to start an online business in the affiliate marketing, internet marketing, blogging, and e-commerce industries… using less than $100.
It doesn’t matter if you’re brand new to this or if you’ve tried for years without seeing success.
If you can bring yourself to trust a ginger millennial as your guide (difficult, I know), you’ll be on your way to first-time success in online business the moment you begin reading.
What Our Community Members Are Saying About Our Training…
“Three lessons in and I put this on my shortlist as one of the most valuable courses I’ve taken, and that includes college, grad school, and studying law.” ~ Andre D.
“I already rank you as one of the best instructors I’ve had… As a former USAF pilot and currently one for a major airline I can get a sense when a guy has the right stuff. You do.” ~ John C.
“I already bought trainings for several hundred dollars and nothing worked…. I found Ian’s training and I was speechless.” ~ Gonde L.
“This is training you could easily charge $2,000 for.” ~ Danyon T.
“I’ve probably doubled the organic traffic we get to our site.” ~ Paul G.
“Your training is by far the #1 best training for anyone to succeed in this industry… I know deep down you are one of the most honest marketers I have EVER SEEN.” ~ Zahra A.
“I wish I found this four years ago.” ~ Rino S.
“Up until now it was just one scam after another! I am very excited to get the ball rolling and I can’t begin to explain to you how relieved I am that I found you…” ~ Jesse-Deana D.
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SEO in 2023: 101 of the world’s leading SEOs share their number 1, actionable tip for 2023
We asked 101! of the world’s leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year…
You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.
What’s covered?
CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general
CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success
CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines
CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time
CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy
CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best
CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content
CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content
CHAPTER 9: User Centricity – why focusing on users is important for SEO and how user experience impacts SEO
CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links
CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema
CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels
CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year
CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing
CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
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Marketing for Introverts: How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world
Turn your quiet strengths into a compelling marketing strategy.This proven 5 step marketing framework for introverted business owners will help you find your voice AND get heard.
Does your business’s success hinge on your ability to market yourself?
Want to promote and connect with your ideal clients in a way that feels authentic and comfortable?
But marketing as an introvert feels overwhelming.
You’re not alone. Did you know over 40% of the population are introverts?
Yet, there are successful introverted entrepreneurs who market their businesses with confidence. What do these entrepreneurs know that you don’t?
With a deep understanding of introversion and over 25 years experience in building and marketing businesses, marketing consultant and podcaster, Jenny Procter shows you that being introverted doesn’t have to be a barrier to success.
Jenny shares her proven 5 step system that utilises the strengths of introverts to build a compelling marketing strategy. It’s an intuitive and straightforward approach with actionable strategies for introverted business owners to thrive in marketing.
Learn how to:
- Understand your introverted nature
- Craft an authentic marketing message
- Leverage your introverted strengths
- Use your business’s story, not just sales pitches
- Adapt marketing strategies to your introverted personality
- Choose marketing messages that will resonate with your audience
- Increase your confidence in marketing your business
It’s ok to feel anxious. But you do need to step outside your comfort zone because confidence only comes from practice.
Are you ready to create a marketing strategy that authentically represents who you are and what you offer?About the author
Jenny Procter is an experienced marketing consultant and host of the successful Marketing for Introverts podcast. She discovered she was an introvert while in a room of extroverts in 2010, and it was truly a lightbulb moment.As an introvert and small business owner Jenny believes that everyone can find a way to market their business and get more visible in a way that suits them. Her approach is supportive and endlessly practical. She works with service businesses to define their audience, get clarity about their offer and define their niche, before consistently delivering the marketing tactics that work, while resisting the latest shiny marketing tools. She has been described as a safe pair of hands and the person who brings calm and clarity to any marketing challenge.
Working with hundreds of small business in her consultancy, Jenny’s early career was spent in corporate communications roles, organizing government conferences, defending late trains on live radio and advising NHS and local government leaders.
Jenny lives in a Staffordshire village with her two children (one introvert and one extrovert) and works happily and peacefully in her home office.
Find her at
www.bondfieldmarketing.co.uk
LinkedIn Jenny Procter
Marketing for Introverts podcastRead more
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The Psychological Safety Playbook: Lead More Powerfully by Being More Human
*Nonfiction Book Award Silver Medal**2023 NYC Big Book Award Distinguished Favorite*
The how-to guide for transformative leadership
Every employee, at every level, wants to feel seen, heard, and respected. If we don’t feel safe, we can’t be our best selves or do our most creative work. This is why leaders must ensure psychological safety for everyone in their team. Whether you’re a manager, CEO, or entrepreneur, The Psychological Safety Playbook is the guide you need to lead your team to the highest levels of performance and innovation.
The Psychological Safety Playbook invites you to explore twenty-five specific actions that will create more psychological safety in your workplace. These are all moves that every leader can adopt and practice. Each move features a description of why to try it, instructions on how to do it, and a nutshell summary. You can start anywhere in the playbook—all the plays and moves are self-contained!
Written by Karolin Helbig, a highly respected executive mindset coach with a doctorate in human genetics and extensive consulting experience, and Minette Norman, a sought-after leadership consultant with thirty years of experience in the tech sector, The Psychological Safety Playbook is the essential guide for leaders who are committed to fostering psychological safety in their teams.
In their combined years of business and applied practice, the authors have continually observed how creating a high-performing, innovative workforce starts with building a foundation of respect and shared humanity. When we hold back our true thoughts because we’re afraid of the consequences, everyone misses out. By contrast, when we can ask a naïve question, propose a wild idea, or share our honest emotions—that’s when psychological safety fuels team performance.
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Slow Down, Sell Faster!: Understand Your Customer’s Buying Process and Maximize Your Sales
What do customers really want from salespeople? Slower, more attentive conversations that address their unique needs. Discover the simple yet powerful eight-step process for delivering a winning sales pitch to any audience.Read more
£14.20 -
Untangle Your Sales: The business owner’s guide to making sales growth simple
Is a lack of confidence and expertise in selling holding back your business?
Now you can take the complexity out of sales growth, with this practical guide for business owners seeking a way out of the sales maze.
Untangle Your Sales identifies and debunks the most common sales myths and provides answers to the questions that every business leader should ask.
Read this book and you’ll be able to:
- Recognise the most common sales myths and separate fact from fiction
- Identify and engage your most valuable customers
- Attract and build a high-performing sales team
- Create and deliver a predictable sales plan
- Re-energise your staff and grow your business
Read more
£14.20 -
Words That Sell Cars: Proven Word Tracks to Transform Your Sales Team’s Performance & Improve Your Bottom Line, Fast!
THE CAR SALES INDUSTRY IS CHANGING. Out-dated sales scripts, that might have worked in the past, aren’t working now. Customers are more informed, know exactly what they want, and will shop around to get the best deal. As a manager of a busy car sales dealership, recruiting and retaining great sales people is increasingly difficult. Keeping them motivated can be even harder. Read Words That Sell Cars to discover: Real world tools and strategies you, and your sales team, need to succeed: Effective mind hacks that will enable your sales people to enjoy the sales process again: How to sell yourself first, and the product second, so the deal sells itself: The 4 fundamentals that need to be met for sales success: A day-by-day sales plan so you know what you need to do to smash your goals: Over 100 proven word tracks that you can put into action straight away. The modern world of car sales is being disrupted. If you want to succeed, you need to read this book.Read more
£14.20 -
Sales Closing For Dummies
Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. Which is sad when you consider all the hard work – the prospecting, preparation, planning, and practice – done for the sake of a moment of truth that never arrives. Fortunately, closing is an art that can be mastered, and now Sales Closing For Dummies shows you how.Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation’s leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to:
- Lead a sale without being pushy
- Read the signs of an interested potential buyer
- Use questioning methods that close sales, time and again
- Help clients feel good about their buying decisions
- Keep your clients’ business and build their loyalty
- Build long-term relationships and watch your sales grow
With the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on:
- Verbal and visual buying cues and how to recognize them
- Choosing the best location for closing
- Addressing concerns and creating a sense of urgency
- Time-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and more
- The ten biggest closing mistakes and how to avoid them
- Add-on selling and other ways of getting your clients to help you to build your business
Featuring Tom’s Hopkins’ trademark “Red Flag” key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you’ll need to become a world-class closer.
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£14.20Sales Closing For Dummies
£14.20 -
The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World
Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video – no matter how much you hate watching yourself on the screen.
More than ever before, buyers and consumers are demanding for more video. Just “reading” about a product, service, or company will no longer do the trick. Today, they must “see” it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start “showing it” moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
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£14.20£16.10 -
More Sales Please: Promote your small business online, make consistent sales, grow without the grind
Have you ever:
- Told yourself you’re not a natural salesperson…
- Procrastinated on promoting your business because it feels awkward, or…
- Launched something new, only to be met with crickets?
If you answered yes to any of these, then More Sales Please is for you. Shouty selling is out and sharing authentically is in: discover the step-by-step process to getting noticed by the exact people you want to work with, without having to become a pushy salesperson, spend hours a day promoting your business or grow a huge following.
Read more
£14.20 -
Nutshell English Legal System (Nutshells)
The longest running law revision series, trusted by students for over 30 years, Nutshells present the essentials of law clearly and concisely in a memorable and user friendly way. The ideal companion both for getting up to speed with a new topic of law and preparing for law exams. This is the law in a nutshell!Read more
£14.20 -
Blackstone’s Statutes on Intellectual Property (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Celebrating over 30 years as the market-leading series, Blackstone’s Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability, and authority, they remain first-choice for students and lecturers, providing a carefulselection of all the up-to-date legislation needed for exams and course use.
BL Clear and easy-to-use, helping you find what you need instantly
BL Edited by experts and covering all the key legislation needed for family law courses, so you can use alongside your textbook to ensure you approach your assessments with confidence
BL Unannotated legislation – perfect for exam use
BL Also available as an e-book with functionality and navigation featuresRead more
£14.20 -
UK Law and Your Rights For Dummies
UK Law and Your Rights For Dummies®With coverage of England, Wales, Scotland, and Northern Ireland
Your rights and responsibilities explained – without the jargon
Boost your legal know-how with this accessible guide that shows you how to negotiate the British legal system. Covering all aspects of the law in plain English – from money matters and returning goods through to relationships, employment, motoring, and UK citizenship – you’ll discover what your legal rights and responsibilities are in any situation and get the system working for you.
Explanations in plain English
‘Get in, get out’ information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humour and funDiscover how to:
Deal with problem neighbours
Understand your consumer rights
Plan for retirement
Set yourself up in business
Organise your finances
Keep yourself covered with the right insurance
Get smart! @www.dummies.com
- Find listings of all our books
- Choose from many different subject categories
- Browse our free articles
Read more
£14.20£18.00UK Law and Your Rights For Dummies
£14.20£18.00 -
Blackstone’s Statutes on Commercial & Consumer Law (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Celebrating over 30 years as the market-leading series, Blackstone’s Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability and authority, they remain first-choice for students and lecturers, providing a careful selection of up-to-date legislation for exams and course use.
– Clear and easy-to-use, helping you find what you need instantly
– Edited by experts and covering all the key legislation needed for commercial and consumer law courses, so you can use alongside your textbook to ensure you approach your assessments with confidence
– Unannotated legislation – perfect for exam use
– Also available as an e-book with functionality and navigation featuresRead more
£14.20 -
Blackstone’s EU Treaties & Legislation (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Celebrating over 30 years as the market-leading series, Blackstone’s Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability and authority, they remain first-choice for students and lecturers, providing a careful selection of up-to-date legislation for exams and course use.
BL Clear and easy-to-use, helping you find what you need instantly
BL Edited by experts and covering all the key legislation needed for EU law courses, so you can use alongside your textbook to ensure you approach your assessments with confidence
BL Unannotated legislation – perfect for exam use
BL Also available as an e-book with functionality and navigation featuresRead more
£14.20 -
(Out)Law: From Teenage Mum to Legal Trailblazer
(Out)Law is a journey of survival and resourcefulness, exploring the remarkable life of Alice Stephenson, who defied adversity to become a beacon of change in the legal world. At just 18, Alice faced the challenges of teenage motherhood and homelessness, yet refused to be defined by her circumstances. Determined and focused, she embarked on a path of education, navigating the complexities of university while juggling her responsibilities as a young mother.
Having qualified as a solicitor, Alice had proven that barriers could be broken down thanks to grit and passion, but her story doesn’t stop there. In 2017, she set out to disrupt the legal industry by founding her own law firm – Stephenson Law.
(Out)Law shines a light on the author’s defiance of societal expectations when coupled with drive and ambition. It explores the struggles and challenges that women and those whose faces don’t fit the mould encounter, as Alice stands against the norms of a male-dominated, elitist legal profession.
Taking aim at archaic traditions, outdated perspectives, and an industry rife with discrimination, (Out)Law explores how innovation, inclusivity and the humanisation of lawyers are the key to delivering change within one of the world’s oldest professions.
And, oh yes, how tattoos won’t bring the skies crashing onto people’s heads, either.
Read more
£14.20 -
Blackstone’s Statutes on Criminal Law (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Celebrating over 30 years as the market-leading series, Blackstone’s Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability, and authority, they remain first-choice for students and lecturers, providing a careful selection of up-to-date legislation for exams and course use.
• Clear and easy-to-use, helping you find what you need instantly
• Edited by experts and covering all the key legislation needed for criminal law courses, so you can use alongside your textbookto ensure you approach your assessments with confidence
• Unannotated legislation – perfect for exam use
• Also available as an e-book with functionality and navigation featuresRead more
£14.20 -
Blackstone’s Statutes on Family Law (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Celebrating over 30 years as the market-leading series, Blackstone’s Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability and authority, they remain first-choice for students and lecturers, providing a careful selection of up-to-date legislation for exams and course use.
– Clear and easy-to-use, helping you find what you need instantly
– Edited by experts and covering all the key legislation needed for family law courses, so you can use alongside your textbook to ensure you approach your assessments with confidence
– Unannotated legislation – perfect for exam use
– Also available as an e-book with functionality and navigation featuresRead more
£14.20 -
Blackstone’s Statutes on Company Law (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Blackstone’s Statutes on Company Law is edited and designed to help you succeed in your law studies. With a reputation for accuracy, reliability, and authority spanning over 30 years, Blackstone’s Statutes remain first-choice for students and lecturers, providing a careful selection of up-to-date legislation needed for exam and course use.
– Clear and easy-to-use, helping you find what you need instantly
– Edited by experts and covering all the key legislation needed for company law courses, so you can use alongside your textbook to ensure you approach your assessments with confidence
– Unannotated legislation – perfect for exam use
– Also available as an e-book with functionality and navigation featuresRead more
£14.20
