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Blackstone’s Statutes on Property Law (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Celebrating over 30 years as the market-leading series, Blackstone’s Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability and authority, they remain first-choice for students and lecturers, providing a careful selection of all up-to-date legislation for exams and course use.
-Clear and easy-to-use, helping you find what you need instantly
-Edited by experts and covering all the key legislation needed for Employment Law courses, so you can use alongside your textbook to ensure you approach your assessments with confidence
-Unannotated legislation – perfect for exam use
-Also available as an e-book with functionality and navigation featuresRead more
£14.20 -
Salon Appointment Book 2024-2025: Daily & Hourly Appointment Book with 15 Minute Increments | To-Do List & Notes Pages | For Hairdressers, Beauty … – A4 – undated – Marble…
Salon Appointment Book 2024-2025 Hardcover.
This undated appointment book is helpful for keeping track of all your salon appointments.
Includes 104 weeks of tracking from Monday to Sunday (8 a.m. to 9 p.m.) with 15-minute appointment increments.Features:
- 104 weeks in an easy and simple design
- Each Week is a 2-page spread
- Enough for a whole 2 years
- A special section for notes each week
- To-Do List section
- Extra pages for notes at the end of the book
- Important dates Pages
- Yearly Overview 2024-2025
- Contact pages
- Large size 8.25×11 Inch
- Matte cover
The book is available on several different covers. Click on the author’s name to choose the book that best represents you.
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Trading Places: The East India Company and Asia 1600-1834
The British merchants who began trading with Asia in the late 1500s found a sophisticated and thriving trading community. Goods were manufactured and traded on a scale never seen in Europe, and Britain discovered a wealth of products including silks, porcelain, tea, spices and furniture. This illustrated book examines the history of trading with Asia, drawing on the extensive collections of the British Library, the prime holder of the documentary legacy of the East India Company. The East India Company was founded in 1600 to consolidate and exploit the Asian markets, and over its history grew into “the grandest society of merchants in the universe”. As a commercial enterprise it came to control half the world’s trade and as political entity it administered an embryonic empire. This book shows the human cost of creating this early “global market” and how the Company’s activities displayed some of the worst aspects of colonialism. On the positive side, the book presents the importance of the 400-year cultural exchange between Asia and Europe.Read more
£14.20 -
Oil Shale Management – General (US Bureau of Land Management Regulation) (BLM) (2018 Edition)
Oil Shale Management – General (US Bureau of Land Management Regulation) (BLM) (2018 Edition) The Law Library presents the complete text of the Oil Shale Management – General (US Bureau of Land Management Regulation) (BLM) (2018 Edition). Updated as of May 29, 2018 The Bureau of Land Management (BLM) is finalizing regulations to set out the policies and procedures for the implementation of a commercial leasing program for the management of federally-owned oil shale and any associated minerals located on Federal lands. The Energy Policy Act of 2005 (EP Act) directs the Secretary of the Interior (Secretary) to: Make public lands available for conducting oil shale research and development activities; Complete a Programmatic Environmental Impact Statement (PEIS) for a commercial leasing program for both oil shale and tar sands resources on the BLM-administered lands in Colorado, Utah, and Wyoming; and Issue regulations establishing a commercial oil shale leasing program. This book contains: – The complete text of the Oil Shale Management – General (US Bureau of Land Management Regulation) (BLM) (2018 Edition) – A table of contents with the page number of each sectionRead more
£14.20 -
Gambling Act 2005 (UK)
Gambling Act 2005 (UK) The Law Library presents the official text of the Gambling Act 2005 (UK). Updated as of March 26, 2018 This book contains: – The complete text of the Gambling Act 2005 (UK) – A table of contents with the page number of each sectionRead more
£14.20Gambling Act 2005 (UK)
£14.20 -
The Money Basics: Manage money, plan for the future
The essential guide to the basics of personal finance
Selected as one of The Sun’s ‘Top Books to Turn the Page on Money Woes’.
Manage money, plan for the future in five simple steps
Becoming your own financial hero is simpler than you think. The principles of financial security have been cloaked in mystery for generations. Money plays a key role in our daily lives, but for many of us, these skills were not taught or developed at a young age.
THE MONEY BASICS: How to Become Your Own Financial Hero is the straightforward, practical guide to money management, based on Peter Komolafe’s innovative and accessible five-step B. A. S. I. C. approach: Budget, Avoid Debt, Save Early, Invest Early and Credit Score.
Anyone can implement these methods, no matter what your financial situation. Learn the principles of financial security by cutting through the murk and jargon.
The Money Basics will:
· Help you identify poor money habits
· Set you on a budgeting plan that works for you
· Demystify financial terms and processes
· Provide you with a system to control debt, not let it control you
· Define investing once and for all
· And more…Manage money, and plan for the future with confidence. Take control of the one thing that will give you freedom of choice―money.
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£14.20£16.10The Money Basics: Manage money, plan for the future
£14.20£16.10 -
The Money Maze: Navigate Your Way Through Personal Finance in the UK – How to Manage Money, Pay Off Debt & Save Well
Are you fed up with personal finance books telling you what to do, but not how to do it? Then you’re in luck.
Time and time again we are told to reduce spending, pay off debts and save up an emergency fund.
And yet… Not once is how this can be done ever explained properly.
That’s without mentioning that pretty much all the personal finance content and information out there is all geared toward U.S audiences and financial systems.
Leaving us brits, in the dark when it comes to sorting out our financial lives.
Well, that is until now. In The Money Maze, you’ll discover:
- Where you can find thousands of pounds that you didn’t even know you had!
- How and where to record your entire financial position, on one easy-to-navigate spreadsheet, which will also be provided.
- What a payslip actually tells you and how you are taxed.
- How to cut out needless expenses and save on those you thought impossible.
- The secret to creating a one-time budget, that won’t involve recording each and every transaction that you make for the rest of your life.
- How to get started paying off your debts in the cheapest and most efficient way possible, saving you hundreds of pounds!
- And finally, not just how to save, but also where and what accounts you’ll need.
This book has been designed for even those of you who have failed before, to follow along easily and get the results that you deserve.
So, don’t get left behind because you’re too scared of failing, now is the time to kick-start you’re new life of financial literacy and prosper by clicking “Add to basket” now.
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The ChatGPT Guide for Business: A Quick-Start Guide to Effective AI Use and Prompt Engineering In Work and Business (Essential Guide!)
Learn how to use ChatGPT effectively and ethically in work and business! A must-have guide for you or your team. This is a human-written book about AI!
The ChatGPT Guide for Business is full of practical applications and techniques to harness AI for productivity, enhance work, and gain a competitive edge. People who use AI will outperform those who don’t – This book ensures you reap the benefits rather than being left behind.
AI tools like ChatGPT are powerful but carry huge risks. For example, did you know that asking ChatGPT questions using customer information might break the law, putting your job and business at risk? Or that if you ask GPT for help, sometimes it makes up fake answers? And these aren’t the only risks.
This book tackles these concerns, offering tools to use ChatGPT in business, maximising strengths, minimising risks, and avoiding data protection breaches. Learn to use AI responsibly without damaging your business or compromising your values.
In this book, you will learn:
- Responsible AI use
Use ChatGPT in a value-adding way which is not lazy! Benefit from AI use without damaging your brand. - Critical foundation skills
The basics of ChatGPT and AI Large Language Models (LLMs), and the three laws for responsible AI use in business. - Practical tips and techniques
Practical applications for AI tools in various business areas. Prompt Engineering Techniques for business communications, learning, strategy, project management, marketing, and more. - AI ethics and how to navigate the future
Best practices for responsible AI use and ethical considerations. Insights on the future of AI and its impact on the workforce. - Techniques make you and your team AI-ready
How to adapt strategically to become an “AI first organisation”. Techniques to boost ChatGPT’s accuracy from 17% to near 100%.
This guide is hyper-relevant to most aspects of work and business, especially making it a must-have guide for you and your team! If you require a resource to persuade your colleagues to adopt AI, look no further!
Written by an experienced CEO with a deep understanding of business and technology, this book breaks down complex concepts into simple terms, making it accessible for readers without a technical background.
Be aware as AI changes the world – learn to adapt, thrive, and use these tools effectively and ethically.
What’s Inside? (Book Contents)
- Introduction
- Part 1: The Basics
- Chapter 1: Getting Started
- Chapter 2: Essential Skills
- Chapter 3: Risks and Warnings
- Part 2: Techniques and Prompts
- Why These Prompts?
- Chapter 4: Business Communications
- Chapter 5: Learning and Education
- Chapter 6: Business Strategy and Planning
- Chapter 7: Marketing Communications
- Chapter 8: Business Admin
- Chapter 9: Project Management
- Chapter 10: Sales
- Chapter 11: Recruitment
- Chapter 12: Team Management
- Chapter 13: Legal
- Chapter 14: Design and Creative Prompts
- Chapter 15: Have Fun with It
- Part 3: Deeper Concepts
- Chapter 16: Pro Tips and Tricks
- Chapter 17: AI Automations
- Chapter 18: Become an AI-First Organisation
- Chapter 19: Ethical Considerations
- Chapter 20: Looking to the Future
- What Next?
About the Author:
Andrew, a UK tech entrepreneur, acrobat, powerlifter, and serial author, is passionate about a future where technology enriches lives and bolsters productivity. He empowers businesses to embrace innovation. A dedicated sportsman, Andrew is an IPF World Bench Press Bronze Medallist for Great Britain.
Get this book today and ensure you read part 1 – The first 45 pages!
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£14.20 - Responsible AI use
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Womens Business Network Guide to Becoming a Successful Entrepreneur
Do you want to boost your business and earn a good living? Are you starting out as an entrepreneur and need advice and guidance? Discover how to survive and thrive as a woman in business.Running a business is hard, but with the right support, guidance, and community, you can learn from experts, boost your visibility, and revolutionise your business. After encouraging each other via their online network, the Women’s Business Network members collaborated on a project to empower other women in business to succeed.
The Women’s Business Network Guide to Becoming a Successful Entrepreneur shares its members’ experiences, stories, and expertise, covering topics from accounting, content marketing, and SEO to sales and technology and everything in between. Using their personal journeys, you will find valuable advice to help you focus on building the foundations of your business and future success.
“This collaborative, hand-up approach is a refreshing change from competitive, traditional business. It is led by the natural warmth of founder, Sharon Louca, with her purpose to support women to succeed in business. She brings decades of management and administration experience; working the practical magic behind the scenes to ensure an enterprise runs smoothly and optimally. She has long implemented the necessary practical steps to get businesses off the ground and to grow businesses to six and seven figure revenues.
My experience has been that for women to thrive they need both the practical and emotional support that this book and the Women’s Business Network offers.” Kat Byles, Author of Creative Happy Work’: ‘Follow your Heart to a Thriving Business Life and World’.Read more
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Health and Safety at Work etc. Act 1974 (UK)
Health and Safety at Work etc. Act 1974 (UK) The Law Library presents the official text of the Health and Safety at Work etc. Act 1974 (UK). Updated as of March 26, 2018 This book contains: – The complete text of the Health and Safety at Work etc. Act 1974 (UK) – A table of contents with the page number of each sectionRead more
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HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)
Stop pushing products―and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business you’re really in
- Create products that perform the jobs people need to get done
- Get a bird’s-eye view of your brand’s strengths and weaknesses
- Tap a market that’s larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
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£14.10£16.10 -
Rich Dad’s Advisors: You Don’t Have to Be an Attack Dog to Explode Your Income
Bearing the brand name of bestselling Rich Dad, Poor Dad, SALESDOGS reveals how knowing the characteristics and interactions of the five basic ‘breeds’ of people will be sure to help anyone improve their business and selling savvy. Different workers have the personality traits of different breed of digs. This is the idea behind SALESDOGS, a clever business book in which sales expert Blair Singer reveals how anyone can learn what their natural strengths and weaknesses are in order to achive best possible results. With information on a wide variety of sales topics – from dealing with ‘big dogs’ to protecting one’s territory – SALESDOGS is a fun new way of looking at the sales game. By knowing the five basic breeds of people – the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua and the Basset Hound – readers will have the necessary insight to improve their business and selling savvy.Read more
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The SEO Entrepreneur: Start a Successful SEO Business and Turn Your Entrepreneurial Dreams Into Reality
The SEO Entrepreneur will show you how to start an SEO business from scratch.Here’s a fact:
According to countless studies, businesses are willing to pay between $1,000 – $5,000 per month for SEO services.
The question is, why?
Because every business cares about one thing:
Getting more customers.
And SEO is the single best way to accomplish that goal without paying for advertising.
Now, what does this have to do with you?
In this book, I’ll show you how to start an SEO agency from A-Z.
With the methods I’ll show, you’ll attract SEO clients willing to pay $1,000 – $5,000 + per month for your help.
Here’s the cool part:
You can do this without any experience from the comfort of your home. You don’t need a fancy office, startup capital, or business skills. All you need is a willingness to learn and a desire to be your own boss.
Just follow the proven step-by-step blueprint inside The SEO Entrepreneur and turn your entrepreneurial dreams into reality.
Here’s exactly what this book will show you:
- Why right now is the best time to enter the SEO industry
- How to think (like a successful SEO entrepreneur)…according to science
- The Lean Agency System…designed to run an insanely profitable SEO agency without needing tons of employees
- Proven methods for getting clients (even when no one knows you)
- Ethical client attraction techniques that make people want to work with you
- A dead simple way to close more SEO deals (hint: it doesn’t involve long, drawn-out sales processes)
- My proven SEO sales process (which has a 50% close rate)
- How to deliver an incredible client experience so you retain 99% of your clients
- My step-by-step SEO process for ranking #1 in Google consistently
And so much more!
Who is Nathan Gotch?
Nathan Gotch started Gotch SEO in 2013 when he was fired from his security guard job. He had no traffic, leads, or clients and was $40,000 in debt. But in six months, Nathan grew Gotch SEO to $20,000/mo, and now it’s a 7-figure business. He’s helped hundreds of clients in the most competitive verticals like health, legal, SaaS, and B2B get #1 rankings and more traffic from Google. Nathan also has one of the most popular SEO blogs in the world, a YouTube channel with over two million views, and his expertise is featured on Semrush, Ahrefs, and Search Engine Journal.
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Facebook Marketing For Dummies, 6th Edition
Add Facebook to your marketing plan―and watch your sales grow
With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.
If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you’ll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
- Develop a desirable community
- Sell products and services
- Use Facebook events to drive sales
- Get new business tips and avoid common mistakes
Whether you’re a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
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£14.00£17.10Facebook Marketing For Dummies, 6th Edition
£14.00£17.10 -
Start A Gym: Everything You Need to Start and Scale a Fitness Business
This is the best time to start a business.
And the best business to start is a gym.
The industrial economy is mostly over. There are no more 9-to-5, punch-a-clock-then-retire jobs left. You can’t depend on a college degree to guarantee a career anymore.
Here’s the great news: the new economy is a blank slate. You have the opportunity to create any career you want for yourself. For the first time ever, new entrepreneurs have an unlimited audience for any product or service they can dream up. For the first time in history, you have the opportunity to use your passion to help others, even if you don’t know them yet.
The world is open to entrepreneurs who can create value for their audience. And the greatest value we can deliver is the gift of longevity, vitality and self-reliance: the gift of health.
What produces health? Fitness and nutrition. How are fitness and nutrition best delivered? Through coaching.
I’ve been a gym owner since 2005.
I opened a gym because my family was starving on my Personal Trainers’ salary. But no one told me how to do it well. So while I survived, it took me nearly a decade of stress and pain just to fix the mistakes that I made in the first week of business ownership.
The decisions you make at startup–or even before–will affect the rest of your life. Your business can be the engine that feeds your family, pays for vacations, and changes the lives of hundreds of people in your city. Or it can be the thing that ruins your life. The decisions you make NOW will echo for decades.
Every mistake you make at startup will take a year to fix.
I made mistakes on my model; my pricing; my staffing; my ideal clientele; my location; AND my equipment. It took me six years to fix all of these problems–six years that I could have spent making more money, spending more time with my kids and worrying a LOT less.
Now that my gyms are successful, my mission is to make 1 million fitness businesses successful so that we can change the world’s health together. I do that through mentorship and books like this one. We work with thousands of gym owners around the world, and the lessons in this book have each been proven thousands of times. I’ll also share some of our private data for the first time!
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£14.00 -
How to Talk to Anybody: Learn the Secrets to Small Talk, Business, Management, Sales & Social Conversations & How to Make Real Friends (Communication Skills)
(With Bonus Audio) Would you like to skyrocket your communication skills in your career, personal and intimate life?
Would you like to be able to draw people towards you like a magnet?
This book is NOT just another communication book and is NOT just a book of tips.
This is the ultimate communication system for talking to anybody, anywhere and in any situation.
Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm and conviction, rapidly and naturally.
This will massively transform all areas of your life.
[Includes a Rapid Learning Accelerator Audio to download to accelerate your success]
YOU WILL LEARN HOW TO:
✓ Skyrocket your communication skills in your career, personal and intimate life.
✓ Effortlessly talk to anyone, anytime, anywhere and in any situation
✓ Powerfully take control of any conversation
✓ Intuitively master small talk
✓ Effectively develop unstoppable charisma
✓ Naturally get anyone to like you
✓ Easily attract real new friends and intimate partners
✓ Successfully talk to difficult people
✓ Automatically draw people towards you like a magnet every time you speak
And a lot more…
TWO BOOKS IN ONE
In Part One, you will learn how people are wired, what they respond to, and what motivates them.
In Part Two, you will learn how to use all the principles and techniques to be a truly masterful communicator.
Are you ready to skyrocket your business, personal and intimate communication?
Scroll up, click the “Buy Now with 1-Click” button and Start Reading Now!
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£13.99 -
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants―all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.Read more
£13.90£16.10 -
Selling Is Hard. Buying Is Harder: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
Enable Your Buyers for Faster B2B Sales
What drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying easier and your prospects will buy from you faster and more often.
Sales teams can shorten the sales cycle by as much as 68% when they learn to equip their champion—the people promoting their solution inside the target account—using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.
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£13.90 -
Law Express Question and Answer: English Legal System (Law Express Questions & Answers)
Maximise your marks for every answer you write with Law Express Question and Answer. This series is designed to help you understand what examiners are looking for, focus on the question being asked and make your answers stand out.
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See how an expert crafts answers to up to 50 questions on English Legal System.
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Discover how and why different elements of the answer relate to the question in accompanying Guidance.
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Plan answers quickly and effectively using Answer plans and Diagram plans.
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Gain higher marks with tips for advanced thinking in Make your answer stand out.
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Avoid common pitfalls with Don’t be tempted to.
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Compare your responses using the Try it yourself answer guidance on the companion website.
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Practice answering questions and discover additional resources to support you in preparing for exams on the Companion website.
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£13.90£14.20 -
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Law Express Revision Guide: Family Law
Give your revision the edge with this text from the bestselling law revision series
Family Law, 9th edition, by Jonathan Herring, is a revision text designed to prepare you for exams by encouraging you to think about how the law works and consolidating your understanding of legal concepts. The text covers such subject areas as marriage and civil partnership, cohabitation, children’s rights and child protection. Each chapter teaches you how to approach and assess the subject by drilling into the key cases, statutes, and legal terms.
This edition contains tools and resources to strengthen your exam skills, including advice and sample questions with tips to help you impress your examiner.
With its wide range of features to assist your revision, this textbook is an excellent aid for those studying law that takes your understanding to the next level.
This text also features a companion website.
See all resources available from Law Express here.
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£13.90£14.20Law Express Revision Guide: Family Law
£13.90£14.20 -
Meaningful Marketing: 38 Simple Principles To Make Your Marketing Match Your Mission
A much-needed approach to marketing, advertising and life.
Alin Dragu has led marketing for the last decade at a Fortune 500 company, one of the fastest growing churches in America with over 60,000+ engaged people and now the #1 Christian Marketing agency. Alin has taught these marketing principles to seasoned leaders via workshops and his writing has been engaged with over 2M times on X (Formerly Twitter).
Now, for the first time ever, Alin Dragu offers the core of his marketing wisdom in one compact, accessible, timeless package. Meaningful Marketing shows you how to do work that actually matters in a world absorbed with themselves. Whether you’re a small business owner, church pastor or real estate broker.
Meaningful marketing isn’t obsessed over what we can get from our people but what we can do for our people. The tactics of a meaningful marketer aren’t to wake up and throw spaghetti at the wall but to understand how their day-to-day moves their entire mission in life forward.
This book isn’t about email campaigns, ROI or viral social media posts. It’s about empathy, care and generosity. Meaningful Marketing emphasizes 38 simple principles that help you clearly understand not just what decisions to make in marketing, but why you should make those decisions.
No matter what your product or service, this book will help you reframe how your people experience it, in order to meaningfully connect with the people who need it most. Alin blends his coveted online writing style to this timeless piece through a signature blend of memorable stories, pithy one liners and obscure observation.
A few things you’ll learn while reading Meaningful Marketing:
- Why people make decisions emotionally, not rationally
- How to employ a marketing strategy that lasts decades, not months
- How your mission, strategy and tactics should all match
- Principles that explain why you makes decisions, not just how
- How to identify the exact person you seek to serve
- Why some companies are marketing geniuses and others are just plain bad
You can do work that matters for people who need it. This book will show you how.
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£13.80 -
The Anatomy of Humbug: How to Think Differently About Advertising
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous… or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.Read more
£13.70£17.10 -
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
- Discover ways for brands and products to form emotional bonds with customers
- Includes ideas for small businesses and non-profits
- Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
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£13.70 -
Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it
Neuromarketing is a controversial new field where researchers study consumers’ brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You’ll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:
- How neuromarketing works
- Insights from the latest neuromarketing research
- How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
- Practical techniques to help your customers develop bonds with your products and services
- The ethics of neuromarketing
Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
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£13.70£17.10Neuromarketing For Dummies
£13.70£17.10 -
Business Plans For Dummies, 3rd Edition
Your one-stop guide to creating a winning business plan from scratch
Whether you’re starting a new business or growing an established one, you’ll need a solid business plan to get you where you want to go. Revised for today’s rocky economic climate, this edition of the UK’s bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business!
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Chart your course – assess the current state of your business and where you’d like to take it, and establish clear, achievable objectives
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Get to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want
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Scope out the competition – find out who your competitors are and what it’ll take to get your share of the market pie (and theirs)
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Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget
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Enter the Dragons’ Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment
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Read the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed
Open the book and find:
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Tips on developing a sure-fire business strategy
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How to set realistic objectives
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Forecasting and budgeting strategies
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Keys to writing a motivational mission statement
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How to decipher the latest consumer trends
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Advice on building your brand and brand loyalty
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Tips for seeing and seizing opportunities before the competition
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Ways to adapt your plan to economic change
Learn to:
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Prepare a watertight business strategy
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Assess the marketplace
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Devise a sensible forecast and budget
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£13.70£17.10Business Plans For Dummies, 3rd Edition
£13.70£17.10 -
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Managing Teams For Dummies
In the ever-changing world of work, the idea of spending some or all of your time working in teams is becoming more and more common. From solving problems, to tackling projects, to providing organizational leadership, the roles and importance of teams continue to grow. Leading a team is no easy job, but when a team gels, they can far outperform traditional work groups.Managing Teams For Dummies is for anyone who has been asked to take on the role of team leader. This book can help you manage your team, whether you’re a senior manager or worker who doesn’t have supervisory responsibilities, but has become the point person on a specific project.
Managing Teams For Dummies can help you build and lead high-performing teams. Packed with tips on setting and reaching goals, resolving conflicts, leading teams through change, and providing team members with the skills to work together productively, this book will help you keep any team you mange focused and efficient. Managing Teams For Dummies will also:
- Take you beyond the conceptual idea of teams and provide practical advice for developing groups that become winning teams
- Describe the type of leadership needed to guide teams successfully and prepare you for challenges that arise
- Reveal the three cornerstones’ model for developing team success and provide how-to strategies to make them happen
- Discuss the types of teams that are growing in popularity, namely self-directed teams, project teams, and task teams
Teams make it possible to bring together the variety of skills, perspectives, and talents that you need in the contemporary workplace. With Managing Teams For Dummies you can make sure your team performs to the best of its ability and while trying to achieve its goal.
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£13.70£15.70Managing Teams For Dummies
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Data-Driven Sales: Learn how B2B sales leaders at HubSpot, Salesloft, and other top companies use data to grow faster
The days of steak dinners, generic email blasts, and smooth talking are rapidly fading. Businesses are relying on data to power their decisions, be more efficient, and grow faster. Salespeople are too.Personalization, automation, and smart management are just some of the ways that sales teams are saving time, improving conversion rates, and closing more deals. We interviewed leaders in B2B SaaS sales at companies like HubSpot, Salesloft, and OpenView to get practical advice on how to be a data-driven salesperson.
In Data-Driven Sales, you’ll get insight on a number of areas, including:
Chapter 1 — How to price your SaaS product
Chapter 2 — Using data for inbound lead qualification
Chapter 3 — The basics of scaling outbound sales
Chapter 4 — How to increase outbound email conversion
Chapter 5 — The art & science of predictive sales forecasting
Chapter 6 — Finding buying triggers
Chapter 7 — Optimizing sales compensation
Chapter 8 — How to create a repeatable sales process
Chapter 9 — Measure, motivate, and improve your sales team’s performance
Chapter 10 — The formula to scoring & hiring great sales repsRegardless of how technical you are, you can use data to make an impact in your day-to-day. Use these tips from Data-Driven Sales to become a modern salesperson, enhancing the way you see your product, leads, and team.
Here’s what one of our readers had to say about Data-Driven Sales:
“Every chapter shows exactly how a company overcame their challenges and tactical ways you can do the same. Most sales advice in SaaS is generic. This isn’t.”
Hiten Shah, Co-Founder of Quick SproutRead more
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The Snowball: Warren Buffett and the Business of Life
Recounting the life and times of one of the most respected men in the world, The Snowball is the most fascinating financial success story of our time. Warren Buffett, the legendary Omaha investor has never written a memoir, but finally has given Alice Schroeder unprecedented access to him and all those closest to his work, opinions, struggles, triumphs, follies and wisdom. The result is this personally revealing and complete biography of ‘The Oracle of Omaha’, indispensable reading for those who wish to know the man behind the outstanding achievements.Read more
£13.70£16.10 -
The Money-Saving Gardener: Create Your Dream Garden at a Fraction of the Cost
Beat the rising cost of living and transform your garden on a budget with Anya the Garden Fairy.
The Money-Saving Gardener reveals the tips and tricks to keeping costs down without compromising on style or impact. Learn how to repurpose what you have, make the most of so-called garden “waste”, and boost your plant collection for next to nothing with seed-saving and propagation hacks.
Revealing the plants that will give you the best long-term value for money, cost-cutting tips for every season, and projects for making the most of your propagated cuttings and seedlings, The Money-Saving Gardener proves that a stunning garden doesn’t need to cost the earth or break the bank.
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£13.60£16.10 -
Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes (Ultimate Series)
Find and Network with the Right ProfessionalsYou know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.
You’ll learn how to:
- Make online connections that are as strong as those made in person
- Use content marketing to build and promote your thought leadership profile
- Build trust with prospective clients by exploring similar interests and groups
- Develop a closing process that convert connections to clients
- Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines―even GoogleAs the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.
―Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
―Scott Keffer, bestselling author and founder of Double Your Affluent Clients®
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£13.60£15.20 -
Decoded: The Science Behind Why We Buy
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.
Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You’ll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.
You’ll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.
- Gain an understanding of the Jobs to Be Done (JTBD) approach
- Take a closer look at the Ferrero neuroscience study that supports JTBD
- See updated and relevant case studies of JTBD at work
- Discover how to engage customers through digital touchpoints
If you’re a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.
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£13.60£17.10Decoded: The Science Behind Why We Buy
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Gym Membership Sales: Tripple your growth, develop your team, change your life
Are you tired of experimenting with what might work to have more members in the current environment? Would you like to have a process for growing your gym, thriving in chaos and increasing your time freedom?
In Gym Membership Sales you’ll find:
① Membership growth strategies for having more members with less effort that are currently being used in hundreds of gyms and studios right now
② Practical tools for training your team to grow your business and manage operations for you
③ The principles that will liberate your bandwidth as an owner
④ Accompanying templates, step-by-step guides and the most cutting edge resources for brining more people in through your doors
“I’ve never found such a clear guide to helping people make a powerful but authentic choice to enrollment. If you want more enrollments without being pushy or slimy, I highly recommend reading this book ASAP.” – Christopher D.
“I’ve read it two times. My ability to train people has improved immeasurably by reading this book… I’m buying 15 copies. My son is in a different type of sales and uses this stuff, and is killing it!” – Lou F.
“It’s both empowering and practical… You walk away with practical tools, actionable steps, and you can put a full system together from this book, but you’re also going to be equipped for running that system.” – Laura L.
A note from the Author:
“There’s nothing magical about what you’ll find in this book… but it is my very best shot at giving you the most effective catalyst for growth and freedom based on what I use in my own gym and my client’s gyms. I hope you’ll use this to change the lives around you for the better by starting with your own, passing that on to your team and lastly to the rest of the world. Here’s to the growth of your business, more lives changed and your expanding success as the natural result. The Members on Demand team and I will see you on the other side!”
Don’t wait, start having more members now… Scroll to the top & click the “Buy Now” button!
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£13.60 -
Gym Membership Sales: Tripple your growth, develop your team, change your life
Are you tired of experimenting with what might work to have more members in the current environment? Would you like to have a process for growing your gym, thriving in chaos and increasing your time freedom?
In Gym Membership Sales you’ll find:
① Membership growth strategies for having more members with less effort that are currently being used in hundreds of gyms and studios right now
② Practical tools for training your team to grow your business and manage operations for you
③ The principles that will liberate your bandwidth as an owner
④ Accompanying templates, step-by-step guides and the most cutting edge resources for brining more people in through your doors
“I’ve never found such a clear guide to helping people make a powerful but authentic choice to enrollment. If you want more enrollments without being pushy or slimy, I highly recommend reading this book ASAP.” – Christopher D.
“I’ve read it two times. My ability to train people has improved immeasurably by reading this book… I’m buying 15 copies. My son is in a different type of sales and uses this stuff, and is killing it!” – Lou F.
“It’s both empowering and practical… You walk away with practical tools, actionable steps, and you can put a full system together from this book, but you’re also going to be equipped for running that system.” – Laura L.
A note from the Author:
“There’s nothing magical about what you’ll find in this book… but it is my very best shot at giving you the most effective catalyst for growth and freedom based on what I use in my own gym and my client’s gyms. I hope you’ll use this to change the lives around you for the better by starting with your own, passing that on to your team and lastly to the rest of the world. Here’s to the growth of your business, more lives changed and your expanding success as the natural result. The Members on Demand team and I will see you on the other side!”
Don’t wait, start having more members now… Scroll to the top & click the “Buy Now” button!
Read more
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Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
From the author of “Introduction to Programmatic Advertising.”
This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.
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£13.50£16.10 -
Sage 50 Accounts For Dummies, 4th UK Edition
Make bookkeeping a breeze with Sage
Sage 50 Accounts is a tremendously popular resource among accounting professionals, and exciting upgrades in version 22 make it even more useful. This book helps you use get started with installation as well as customisation, and in a short time you’ll be running VAT returns and producing reports. Newer features help you store copies on the cloud, access data from anywhere and much more.
Inside…
- Fully updated screenshots
- How to use Sage Drive
- A guide to key buttons
- New ways to access tasks
- Toolbar configuration tips
- Valuable window shortcuts
- How to process paperwork
- Project management help
- Tips on using mobile apps
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£13.50£16.10Sage 50 Accounts For Dummies, 4th UK Edition
£13.50£16.10 -
Disease (Giants: A New Beveridge Report)
In 1942 life expectancy at birth was 66 for women and 60 for men. Death was usually due to degenerative and infectious diseases. The greatest postwar success in the fight against disease was the establishment of the NHS and care that was free at the point of delivery. Life expectancy rose dramatically, but since 2011 incremental improvements have stalled and even, in some regions, begun to reverse. Infant mortality rates have crept up and the postcode lottery of health provision underscores the level of social inequality in the UK.
Good health is not simply the absence of disease. It is the collective of physical, social and mental well-being. It is the product of nutrition and genetics, of healthy lifestyles and preventative health interventions. It is the interaction between the conditions in which we live, work, play and age. Yet access to many of the things that make and keep us healthy are not evenly distributed in the population. Achieving good health is then deeply entwined with all aspects of society and cannot simply be solved by policies in one area alone.
In our rediscovery of Beveridge, the shadow of the pandemic looms large. It is has never been more urgent to address the underlying causes of Disease. And it has never been clearer that these determinants are not only social or physiological, but also political.
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Technical Analysis of Stock Trends by Robert D. Edwards and John Magee
Technical Analysis of Stock Trends was the first book to produce a methodology for interpreting the predictable behavior of investors and markets. It revolutionized technical investment approaches and showed traders and investors how to make money regardless of what the market is doing. Now in its ninth edition, the book remains the benchmark by which all other investment methodologies are measured. An indispensable reference for technical traders, investors, and finance professionals, the ninth edition features: * Expanded treatment of Magee’s “basing points” procedure * In-depth discussion and dissection of Dow Theory * Extensive new material on commodity trading * Much-needed perspective on short-term and futures trading The newest incarnation of one of the true classics of market analysis, this book will be a crucial resource for both seasoned veterans and the new generation alike.Read more
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The Sales Book: How to Drive Sales, Manage a Sales Team and Deliver Results
SELLING AND SALES MANAGEMENT IN ACTION
The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:
# The objectives of each section
# An overview of the main principles
# What you need to do to achieve success
# A speed-read checklist to help you remember key points
Whether you’re looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.
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£13.40£14.20 -
Advertising Creative: Strategy, Copy, and Design
Written in an accessible style, Advertising Creative: Strategy, Copy, and Design gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising.
Key Features:
Media Writing: Covers the role of a contemporary copywriter to show students how to get started and create more effective concepts for all media, including the Internet
Sample Campaigns: Contains current examples of promotional campaigns to illustrate key points of advertising
Student Creativity: Provides exemplary work done by students to demonstrate high levels of creativity at the college level
Diversity: Incorporates examples and case histories related to issues of diversity throughout the text to show the affects of advertising on today’s diverse world
Real-World Experience: Includes real-life anecdotes, or “War Stories,” from some of the hottest professionals in the business that are part case history, part lessons-to-be-learned
Words of Wisdom: Uses timely quotes from some of the most influential people in the business, past and present, to bring key points to life in every chapter
Who’s Who in the Industry: Provides students with short biographies of professionals mentioned in the book
NEW to the 2nd Edition: Revised chapter organization reflect changes in the industry and allows for greater tactical discussion based on similarities within each group (e.g., the one chapter on print combines former chapters on newspaper and magazine; broadcast merges radio and TV; digital addresses the expansion of on-line and off-line digital media)
NEW to the 2nd Edition: Completely new interior design with numerous 4-color inserts to showcase sample ads
NEW to the 2nd Edition: End-of-chapter exercises, designed for in-class use to actualize the concepts discussed in the chapter
Advertising Creative is an excellent textbook for students studying advertising, public relations, or marketing in courses such as Advertising Copywriting, Advertising Strategies, Creative Strategy and Tactics, Advertising Campaigns, Marketing Communications, and Media Writing. It is also an ideal resource for entry-level professionals in advertising and marketing.
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£13.30£34.20Advertising Creative: Strategy, Copy, and Design
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Facebook Marketing For Beginners: Learn The Basics Of Facebook Advertising And Strategies In 5 Days And Learn It Well (Business And Money Series)
This Guide Will Help You Understand The Fundamentals Of Facebook Advertising And Strategies In 5 Days..
- Do you feel overwhelmed with Facebook Ads?
- Frustrated with Facebook ads not producing good results?
- Are you struggling to reach new clients, customers, or social media followers?
- Would you like a guide that’ll show you step-by-step how to do all of the above – even if you have never done this before?
…If you answered yes to the above questions, then you NEED this book.
In this book, Amazon Bestselling author, Michael Ezeanaka explains in very simple terms how the Facebook Advertising platform works, the key features you need to pay attention to and how to acquire ideal customers very cheaply – no matter the business you are into!
In this book, you’ll discover:
- How to leverage the Facebook Ads Manager to create highly optimized and profitable Facebook Ads
- How to create a highly effective customer avatar that will boost your conversion rates while keeping ad costs extremely low
- A clever modification that allows you to securely maintain and manage your Facebook Pages, Ad Accounts and Catalogs
- 10 incredible Facebook features you can take advantage of to boost your business profits
- How to monitor customer behaviour on your website and use it to retarget those same people on Facebook – leading to more relevant targeting and increased sales
- The A-to-Z of a Facebook Ad Campaign including how to choose the right objective for your ad, add payment methods, set suitable budgets etc.
- How to set up a highly converting sales funnel using Clickfunnels
- How to integrate the sales funnels with your facebook page
- How to create irresistible lead magnets that’ll help you 10x the size of your email list, followers and potential customers
- The correct way to utilise the data from Facebook Analytics
- How to set up highly optimised and profitable Instragram Ads
- 20 costly mistakes beginners make and how you can avoid them
- 20 Frequently asked questions about Facebook Advertising (with answers)
- A unique case study that shows you how you can make as much as $53,500 in profit from your knowledge of Facebook Advertising – if you choose to follow the business model discussed in the case study
…and much, much more!
The strategies discussed in this book has worked for countless other people with no prior experience of Facebook Advertising. As long as you’re willing to put in the work and follow the step-by-step strategies, you’ll have every chance to succeed as well
Excited to get started?
Scroll up to the top and hit that Buy Now button!
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£13.30
