-
The Wentworth Prospect: A novel guide to success in B2B sales
It’s part novel, part ‘how-to’, and it’s everything you need to know about selling to big business.
The Wentworth Prospect takes a deep dive into the high-stakes world of complex business-to-business selling. The story follows the fortunes of Sue Novak, a fledgling sales consultant, as she struggles to land the deal of her career. Her path to success is strewn with adversaries, corporate intrigue, power-plays and hidden agendas.
Sue feels out of her depth. But she has an edge: a mysterious journal written by her dead mentor. The journal reveals a radical new sales framework named EDVANCE. Can Sue apply its wisdom in a real-life scenario? Can it guide her to success with The Wentworth Prospect?
The novel comes with free access to an online companion that explains and explores the process and methods featured in the story. It’s an invaluable reference for the modern salesperson, offering practical solutions for many real-world issues and challenges. It includes:
- A detailed look at the EDVANCE framework
- A free, downloadable card-based system for pin-pointing Stakeholder Archetypes
- A guide to mapping these Stakeholders, identifying their motivations and understanding their genuine levels of influence
- Guiding Stakeholders towards consensus
- Gaining early involvement in the Buyer’s Journey
- Building your personal brand
- Guiding your customer to the solution they genuinely need, not the solution they think they want
- Harnessing the power of storytelling
- Getting the customer to ‘sell themselves’ on your offering
The Wentworth Prospect is far more than just a good story.
It’s everything you need to know about landing the big deal.
Read more
£11.60£20.40 -
Why Advertising Fails: And How To Make Yours Succeed
Uncover the secrets of properly purposed advertising
How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what’s to blame―company leadership, the format for the ad, the product itself?
With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit―and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here’s the kicker: there’s no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns.
Featuring guest chapters from some of the world’s leading marketers, you’ll learn what you’re getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It’s not too late to turn your advertising around and start generating revenue―your business depends on it!Read more
£11.60£16.10Why Advertising Fails: And How To Make Yours Succeed
£11.60£16.10 -
Reality in Advertising
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising’s greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as “the best book for professionals that has ever come out of Madison Avenue.” (For typical comments see back of jacket.) Rosser Reeves says: “The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research.” These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising’s misguided men: the “aesthetes” and the “puffers” who put art and technique ahead of the client’s sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called “a ‘Rosetta Stone’ for the advertising business”- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world’s leading business schools.Read more
£11.60Reality in Advertising
£11.60 -
The RAISING PROJECT FINANCE Handbook
Packed with advice on getting YOUR project financed, and backed with the author’s three decades experience as a project finance intermediary and direct financier. This book is now the Official Project Finance Exchange (PFX) User Guide
Most importantly it describes in detail how the Project Plan (PP) should be assembled and structured, and linked to its associated files in the project’s Dropbox folders. It presents how long-established, but time-consuming and expensive traditional finance raising tasks have been fully integrated into PFX and how the primary task of connecting finance raisers with financiers is now a streamlined, structured and pain-free process through PFX.
Ch1: History and Introduction
The essential backgrounder. Starting with the Eurodollar bond market in the 1960’s through the ascendance of investment banks, private equity, hedge and alternative investment funds to the present day dominated by private capital channelled through all those above plus asset managers, wealth managers, mandated lenders, corporate investors and family offices; Defining institutional and private capital; How research, data and comment from Wealth-X, McKinsey, Campden Wealth, Cap-Gemini (World Wealth Report), The Economist and others provide the basis for a global project finance capital market valuation of a minimum $2 trillion (updated in 2023 to $9tn).Ch2: Welcome to the Maze
The dreaded ‘broker chain’; Scams and frauds; How to spot ‘joker brokers’; Why it is best to avoid people you already know to assist in your finance raising.Ch3: What is ‘Shovel Ready’?
How to make any financier roll their eyes, tell them your project is ‘shovel ready’; Definition of ‘project finance’; Detailed presentation of what makes a project ‘submission ready’ and how only the investor and their counterparties can declare a project ‘shovel ready’.Ch4: The Project Plan (PP)
How to assemble and present this critical document; Organising your Dropbox/data-room folders; Supporting documentation (contracts, permits etc)Ch5: The Executive Summary (ES) and Submission
Just as vital as the PP; How the ES is part auto-filled for you by PFX; Keeping it short; Condensing information from the PP; PFX financiers request your ES direct from your elevator pitch.Ch6: Financing Structures
How there are probably as many financing structures as there are financiers; Conditions precedent; Tranches; Security; Default events and other fundamentals of what to expect in your Terms Sheet.Ch7: Financier Types and How to Find Them
Defining asset managers; Alternative investment funds; Corporate investors; Hedge funds; Mandated lenders; Multi-/single-family offices; Private banks; Private equity and debt funds; Wealth managers, etc.; All are registered PFX Financiers.Ch8: Fifteen Ways to Lose Your Financier
Fifteen errors made by project sponsors that have brought discussions and negotiations to a premature end.Ch9: Engagement and Protocols
Final terms sheet; The close; Post-close reporting.Ch10: Arbitrage Trading
How the PFX Trade Desk can help you leverage your available cash into higher equity in your project, making it more attractive to debt investors. And how investors can use arbitrage trading to rapidly grow their investable capital reserve.Ch11: The Project Finance Exchange(PFX)
Introduction; Raising project finance; Financiers; Intermediaries. How PFX is introducing structure and standards into the global project finance market.Read more
£11.70 -
The Legal Tech Ecosystem: Innovation, Advancement & the Future of Law Practice
“A leading voice in the world of legal technology, Colin Levy has written a thoughtful, wide-ranging, and invaluable guide to the increasingly important field of legal tech.” –David Lat, founder, Above the LawThe legal landscape is evolving at an unprecedented pace, with the seismic shifts of recent years demanding a fresh perspective on the role of technology and innovation within the legal profession. The Legal Tech Ecosystem delves into this essential transformation, shedding light on the crucial interplay between law and technology in today’s complex world.
At its core, this book addresses the profound changes unfolding in the legal domain, driven by macro-economic forces. These changes have placed an ever-increasing burden on legal departments to accomplish more with fewer resources. A quartet of pillars—the explosive growth of regulations, the challenges posed by globalization, the convergence of risk dimensions, and the pressure on corporate profits—has created an environment where legal professionals must adapt swiftly to succeed.
Author Colin S. Levy, an esteemed legal practitioner with diverse experiences spanning publishing, education, technology, and cyber security, serves as an invaluable guide through this dynamic landscape. His unique insights, honed across industries and organizational scales, offer readers a deep understanding of the intricate nexus where law, technology, and business converge.
While emerging legal technology has provided effective solutions to these challenges, The Legal Tech Ecosystem emphasizes that technology alone is not sufficient. Legal departments must undergo a fundamental digital transformation, rethinking their structures, processes, and approaches to truly capitalize on the benefits technology brings. The real value lies in data—capturing it, analyzing it, and deriving transformative insights from it.
Colin has emerged as a leading thinker in this space, sharing his perspective through podcasts, writings, and insightful commentary. His expertise illuminates the path forward for legal professionals seeking to thrive in this era of change. Agility, flexibility, and innovation will define success, and this book is the perfect companion for those seeking to embrace the future with confidence.
As the legal profession evolves, those equipped with the knowledge and insights provided by The Legal Tech Ecosystem will be at the forefront of this transformation. The changing legal environment demands proactive engagement, and this book, curated by one of the field’s luminaries, offers the guidance needed to navigate the exciting journey ahead.
Read more
£11.70 -
Instagram For Dummies (For Dummies (Computer/Tech))
Are you on Insta? Start sharing pictures and a lot, lot more
Instagram For Dummies helps you navigate Instagram and all the updates coming to the platform. For new and experienced users, this book keeps you in the know, so you can post to your feed, create Reels and Stories, broadcast and watch live video, and so much more. This handy guide covers creating Reels to attract more followers, adding updates and stickers for stories, and the addition of multiple feeds so you can customize your experience. There are so many new features coming to this ever-more-popular social platform, you need a friend like Dummies to help you keep up. Create viral content, or just share cat pics with your close friends and family.
- Learn the basics of the Instagram app and web interfaces
- Get started with your first posts, Stories, and Reels
- Discover the many new features that are making Instagram more fun than ever
- Find out how to make your posts scroll-stopping and more popular
This is the perfect how-to guide for both newbie and experienced social media users who need a guide on setting up Instagram, expanding their audience, and doing more on the app.
Read more
£11.70£15.20Instagram For Dummies (For Dummies (Computer/Tech))
£11.70£15.20 -
Affiliate Marketing for Beginners: From Side Hustle to Financial Freedom in 10 Simple Steps
Are you looking to supplement your income? Want to learn how to do affiliate marketing and do it well?
Then, Affiliate Marketing for Beginners is exactly what you need!
This book will empower you with highly effective strategies and tools that you can start to implement straight away.
Each chapter is a clear step that will guide and support you on your journey from absolute beginner to professional affiliate marketer, ensuring you are set up for success with a recurring passive income!
Inside Affiliate Marketing for Beginners, you’ll discover:
-
A step-by-step guide on how to get started in affiliate marketing, including researching the most profitable niches, how to choose the right platform and products.
-
Top strategies and tools you can start implementing right now, including setting-up your website, how to create quality content and get started with email marketing.
-
Common rookie mistakes to avoid, and future trends you should be prepared for.
-
The best affiliate marketing platforms and networks you need to know about, including examples of what successful affiliate marketing looks like!
-
How to build momentum and achieve sustainability with your affiliate marketing business.
After reading this book, you’ll have all the information you need to get started. So, stop worrying about being a newcomer. With practical examples and straightforward methods found in this book, you’ll become an unstoppable force as a professional affiliate marketer!
Ready to begin your journey to achieving financial freedom? Then, get your copy of Affiliate Marketing for Beginners now!
Read more
£11.70 -
-
SOCIAL MEDIA MARKETING FOR BEGINNERS 2023: Learn how to grow your social media with beginner’s strategy updated for this specific year; this book provides an easy and organized…
Discover how you can pass from being a beginner to a professional Social Media Marketer today!
If you are a beginner who wants to approach the world of social media marketing, you are in the right place.
This book will allow you, once finished, to have important knowledge to grow and become relevant on the major social medias that you know. The techniques and strategies that you will find described step by step in this guide are very updated to today’s social interactions, this is a fundamental feature for this kind of books, the modern world changes day by day and keeping up is difficult but essential to be successful.
And to be successful in social media, you need to speak today’s language.
Would you like to learn more about Social Media Marketing? If so, then you are in the right place.
I want to show you some of the things that we are going to cover together in the book so that you can better understand what we are going to learn.
Here are just some of the topics we will touch together:
● Startup
● Instagram Marketing Strategy
● TikTok
● Much more…
If you want to know more about Social Media Marketing, all you have to do is follow the advice found in this book. So what are you waiting for?
Scroll up, click on “Buy Now with 1-Click”, and Get Your Copy Now!
Read more
£11.70 -
Wild Hope: Healing Words to Find Light on Dark Days
THE INSTANT SUNDAY TIMES BESTSELLER‘Beautiful and uplifting’ Davina McCall
‘So inspiring, so heartfelt … the way Donna writes is beyond beautiful.’ Lisa Snowdon
‘Some people have the Bible by their bed. Others a self help manual. I have Donna Ashworth’s new poetry collection.’ Susannah Constantine
Wild Hope is Donna Ashworth’s powerful new collection of wisdom to help us find hope, peace, self-acceptance and inspiration on the days we feel worn down, helpless or sad. Written with love and understanding, Donna – who is also the bestselling author of I Wish I Knew – reminds us that amidst our daily struggles and constant outpourings of bad news we have so much to hope for, and that every one of us can play a part, big or small, in making the world a better place.
With poems such as ‘Surrounded by Treasure’, ‘That Thing You Do’, ‘Through the Wringer’ and ‘Rope Ladder’, Donna helps us to remember that most people in this world are good, and that acts of kindness and love within our individual spheres of influence, however small, all contribute to a better future. She also gently guides us, no matter how busy or overburdened we may be, to practice better self-care and self-acceptance.
Hope exists when nothing else can. On the darkest of days Wild Hope will help you find more light.
Read more
£11.75£12.99Wild Hope: Healing Words to Find Light on Dark Days
£11.75£12.99 -
The Black Girl’s Guide to Financial Freedom: Build Wealth, Retire Early, and Live the Life of Your Dreams
“Paris’s relatable guide will teach you how to build wealth and live life on your own terms.”—Kristy Shen, co-author of Quit Like A Millionaire“A great roadmap to mastering your money – and learning a lot about yourself in the process.—Lynnette Khalfani-Cox, The Money Coach(R), author of the New York Times bestseller, Zero Debt: The Ultimate Guide to Financial Freedom
Are you tired of spinning your wheels following financial advice that leaves you feeling broker than before? Are you pulling your hair out trying to follow the complicated instructions offered by the gurus? In The Black Girl’s Guide to Financial Freedom, Paris Woods takes the guesswork out of wealth-building and presents a plan that anyone can follow.
Paris spent years working in education and wanted to find a way to build wealth without changing careers or taking the traditional real estate or business routes. This book is the result of years of research and practice that helped her find a simpler path. Through real-life stories coupled with clear and actionable advice, you will learn to:
- Build generational wealth
- Avoid common financial traps
- Earn your next degree debt-free
- Achieve financial independence and retire early
- Design a dream life you can start living today
This book is perfect for Black women of any age, including young professionals just starting to set financial goals and mid-career women who are tired of following the same old rules and are ready to live life on their own terms. If freedom is your goal, then this is the book for you.
Pick up your copy today by clicking the BUY NOW button at the top of this page.
Read more
£11.80 -
Do Instagram and Facebook Ads Like a Boss: An Ultimate Facebook and Instagram Advertising Guide For Beginners (Instagram marketing, online ads, social media marketing)
Facebook has 2.32 billion users, Instagram has 1 billion users. In total, the Internet has 4.38 billion users.
Do you want to get customers from these social media for cheap? Read on!With Facebook and Instagram advertising you can reach specific people, based on their interests, behavior, geographical position, and demographical characteristics.
These options provides you with the possibility toof showing your ads to those people who you really need it.
However, you need to know how to do it efficiently.
Otherwise, you may lose your money!This book will provide you with the ultimate guide on creating ads within Facebook and Instagram.
– What is the key to success in Facebook Advertising?
– How to correctly setup an ad account?
– What are the 4 key steps to create advertisement in Facebook Ads Manager?
– How to setup Instagram Ads?
– How to monitor an ads’ performance effectively?
– How to avoid common mistakes?
And all this you get for the price of a cup of coffee.
So, scroll to the top of the page and click the “BUY NOW” button!
And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com.
Read more
£11.80 -
How to Change Your Life: Five Steps to Achieving High Performance
How did the world’s most remarkable people get that way?
This is a book about how the highest-performing people changed their lives – and how you can change yours.
Drawing on interviews with record-setting athletes, Olympic coaches and billionaire founders, Jake Humphrey and Professor Damian Hughes introduce the five simple steps that take you from where you are to where you want to be. And they introduce the cutting-edge research that explains why these surprisingly simple tools are so effective.
It is never too late to change. This book shows you how.
Read more
£11.90£20.90 -
The New Finance: Overreaction, Complexity and Uniqueness: International Edition
A supplement for junior/senior and graduate level courses in Investments, Behavioral Finance Theory, and related courses.
This brief text makes the case for the inefficient market and the complexity and chaos on asset pricing, positioning the efficient market paradigm at the extreme end of a spectrum of possible states. It presents a comprehensive and organized collection of the evidence contradicting market efficiency.
Read more
£11.90 -
Glossary of Legal Terms Lawbasics
Excellent conditionRead more
£11.90 -
The Ultimate Sales Manager Playbook: Becoming a Successful Sales Leader
A proven, practical approach to successful sales leadership that captures everything a busy sales manager needs to motivate and mobilize their salespeople and multiply their success year after year.Read more
£11.90£12.30 -
Fundamentals of Sales Management for the Newly Appointed Sales Manager
Making the leap into sales management means meeting a whole new set of challenges. Fundamentals of Sales Management for the Newly Appointed Sales Manager helps you understand what it takes to be a great sales manager, allowing you to avoid many of the common first-time sales management mistakes, and be successful right out of the gate.Read more
£11.90 -
Marketing Strategy Workbook and 2024 Planner: Dark Smarts the magic and logic of marketing
Introducing the Dark Smarts Marketing Strategy workbook and 2024 calendar – a marketing workbook like no other!
Immerse yourself in a captivating blend of creativity and strategy as we explore the world of marketing in the year 2024.This workbook takes you on a quarterly adventure, aligning your marketing efforts with the changing seasons. Each quarter unveils a unique theme, providing you with fresh perspectives and innovative ideas to elevate your marketing game.
Whether you’re an aspiring entrepreneur, starting your marketing journey, or a seasoned professional, you will find inspiration to help you have a successful 2024.
Read more
£11.90 -
Keyword Accelerator Playbook: A Tactical SEO Keyword Research & Content Planning Guide for Boosting Your Website’s Rankings, Traffic & Earnings
The Best Keyword Research for SEO Book Is Here!
This tactical keyword research & content planning guide was created specifically to help bloggers, niche website builders & affiliate marketers who are struggling to find the most optimal SEO keywords for their content and put them into a publishing schedule that can fuel their long-term goals.
Inside the Keyword Accelerator Playbook, you’ll discover step-by-step strategies for accelerating your website rankings, traffic & earnings as fast as possible using proven systems for growth.
If you want to know how to do SEO keyword research & content planning in a more intelligent—and profitable—way, then the Keyword Accelerator Playbook has exactly what you need to experience more predictable results.
—
“I’m giving away my complete keyword research and content planning strategies that have fueled every successful website I’ve ever created.” – Stephen Hockman, Author & Founder of SEO Chatter
—By the end of this SEO keyword research book, you’ll know how to…
- Choose the least competitive SEO keywords for your articles that can get you to the top of Google faster.
- Sort through your initial list of keywords to find the best terms that offer the most traffic potential.
- Spy on—and steal—your competitors’ top-performing keywords to help speed up your own website’s growth even faster.
- Select the right time frame for publishing new batches of keyword-focused articles on your website.
- Pick the best publishing strategy for your website based on SEO keyword topics and keyword types.
- Properly arrange your list of optimal keywords in a content publishing plan that can help you stay on track with writing a steady flow of articles to achieve more predictable results.
- Feel 100% confident in your ability to set up a long-term publishing plan.
- Know exactly what keywords you’re going to write new articles about and in which order.
- Have a solid schedule in place for when content will be published over the next 30 days, 3 months, 6 months, or even an entire year.
- But most importantly, becoming the most proficient online publisher who you were truly meant to be.
The Keyword Accelerator Playbook is 100% beginner-friendly with the ultimate goal of helping bloggers, niche website builders & affiliate marketers like you who want to achieve faster results from their publishing efforts with the fewest amount of headaches.
You won’t find any other book on the market like it on the market. Guaranteed!
Grab your copy today so you can put your website in the SEO fast lane!
Note: Inside the book, you’ll be given the option to grab an add-on for the “Keyword Accelerator Cheatsheets & Tracking Templates”. These files can be helpful if you don’t want to create your own printable step-by-step guides or tracking spreadsheets from scratch that are explained in full detail in the playbook. Consider this optional add-on as a time-saver; however, you can get full value out of the Keyword Accelerator Playbook without it.
Also, in the “Next Steps” section at the end of the book, you can learn how to book a 1:1 consultation with me if you ever need any extra help putting the SEO keyword research methods or content planning into practice. The playbook will teach you everything you need to succeed, but this opportunity is available if you want personalized help at any point in your website building journey.
Read more
£11.90 -
Teaching WalkThrus: Five-step guides to instructional coaching: Visual step-by-step guides to essential teaching techniques
Tom Sherrington and Oliver Caviglioli team up to present 50 essential teaching techniques, each with five clear and concise illustrations and explanations. It forms a truly unique repository of key teaching methods, valuable to any classroom practitioner in any setting.The book covers important practical techniques in behaviour and relationships; curriculum planning; explaining and modelling; questioning and feedback; practice and retrieval; and Mode B teaching. Each technique is simply explained and beautifully illustrated in five short steps, to make sense of complex ideas and support student learning.
Read more
£11.99£14.00 -
Intelligent Investor: The Definitive Book on Value Investing – A Book of Practical Counsel
“By far the best book on investing ever written.” — Warren Buffett
The classic text of Benjamin Graham’s seminal The Intelligent Investor has now been revised and annotated to update the timeless wisdom for today’s market conditions.
The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham’s philosophy of “value investing”—which shields investors from substantial error and teaches them to develop long-term strategies—has made The Intelligent Investor the stock market bible ever since its original publication in 1949.
Over the years, market developments have proven the wisdom of Graham’s strategies. While preserving the integrity of Graham’s original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today’s market, draws parallels between Graham’s examples and today’s financial headlines, and gives readers a more thorough understanding of how to apply Graham’s principles.
Vital and indispensable, this revised edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.
Read more
£12.00£18.99 -
Life’s A Pitch: What the World’s Best Sales People Can Teach Us All
Now in paperback, Philip Delves Broughton. bestselling business author of What They Teach You at Harvard Business School, takes a sideways look at the greatest salespeople in Life’s a Pitch.
What are the selling secrets of Majid, Tangier’s greatest rug peddler? How does Mrs Shibata, Japan’s top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all?
Few of us have the chance to meet let alone work with the best. But to get on, we need to learn their secrets of success. Here, Philip Delves Broughton, author of the bestselling What They Teach You At Harvard Business School, journeys around the world meeting business legends from all walks of life. Their stories are insightful, hilarious and compelling. Revealing their secrets and tips, Life’s a Pitch also shows how mastering the art of selling will help you master the art of life.
‘Marvellous, dazzling’ -Tom Peters, author of In Search of Excellence
‘Thoroughly entertaining’ -Toby Young, author of How To Lose Friends and Alienate People
‘You can never look upon a sale in quite the same way again. Buy Life’s A Pitch and be enlightened’Economist
Philip Delves Broughton is the author of the international bestseller What They Teach You at Harvard Business School. He was born in Bangladesh and grew up in England. He served as the New York and Paris bureau chief for the Daily Telegraph, and he now writes for publications including the Financial Times, the Evening Standard, and the Wall Street Journal. In 2006 he received an M.B.A. from Harvard Business School. He lives in Connecticut with his wife and two sons.
Read more
£12.00£15.20 -
Macroeconomics For Dummies – UK: UK Edition
An accessible and engaging introduction to the big picture of UK and international economicsAre you studying macroeconomics, but don’t know inflation from stagflation? Have no fear! This easy-to-understand guide, written specifically for the UK market, is packed with real-world examples and cases that easily illustrate the key concepts you’ll need to know to fully grasp macroeconomics and ace your exams. Taking a fun, step-by-step approach to the topic, this great guide provides an engaging introduction to macroeconomics and then delves into more specific topics, such as business cycles, inflation, unemployment, domestic output, monetary policy, and much more.
When it comes to the interaction of politics, business decisions, consumer actions, and monetary policy, the study of economics is international in scope. That means you must understand not just the economies of nations, but also the interrelatedness of national economies throughout the world. This easy, accessible guide will help you:
- Find out how many different financial, business, consumer, and political factors interact to create the overall economic reality of nations
- Understand business cycles, economic growth, and fiscal and monetary policies
- Study the relationships of various economic indicators, such as inflation, unemployment, and domestic output
- Gain a solid understanding of macroeconomics by building on microeconomic principles and using real-world examples
If you’re struggling with your economics course or you need to get up to speed on the topic of macroeconomics quickly, Macroeconomics For Dummies has you covered!
Read more
£12.10£16.10Macroeconomics For Dummies – UK: UK Edition
£12.10£16.10 -
Same as Ever: Timeless Lessons on Risk, Opportunity and Living a Good Life
The New York Times and Sunday Times Bestseller.As seen on Diary of a CEO podcast with Steven Bartlett.
From the author of the multi-million copy selling The Psychology of Money…
Same As Ever will arm you with a powerful new ability to think about risk and opportunity, and navigate the uncertainty of the future. When planning for the future, we often ask something like, “What will the economy be doing this time next year?” Or we want to know, “What will be different ten years from now?”
But forecasting is hard. The important events that will shape the future are inherently unpredictable.
Instead, we should be asking a different question: What will be the same in the future as it is now?
Knowledge of the things that never change is more useful, and more important, than an uncertain prediction of an unknowable future.
In Same As Ever, bestselling author Morgan Housel shares 24 short stories about the ways that life, behaviour, and business will always be the same.
As you see familiar themes repeat again and again in the years ahead, you’ll find yourself nodding and saying, “Yep, same as ever.”
With this new knowledge and confidence, you will be on the path to living a good life.
Read more
£12.15£14.99 -
Mind the Inclusion Gap: How allies can bridge the divide between talking diversity and taking action
Diversity programmes are everywhere. But are they working?
A handful of organisations and individuals are leading the way but, on the whole, our diversity efforts are moving at a glacial pace. Homophobia, transphobia, racism and misogyny remain stubbornly pervasive – meanwhile, many inclusion programmes do more to create negativity toward the diversity agenda than they do to bring about measurable and lasting change.
While most of us are curious about diversity, and some would go so far as to call ourselves allies, very few of us are skilled in inclusion. Instead, we double down on being nice and hope that will be enough. But this optimistic attitude may harm as much as help.
This book is for anyone who wants to dive into the complex task of supporting diversity. It will build your confidence and practical know-how to help you navigate the polarised and divisive issues we face in the workplace and in the world. And it will give you everyday skills to move from talking about diversity to taking action, allowing you to play a meaningful role in shaping an inclusive future.
Read more
£12.20£14.20 -
HBR Guide to Finance Basics for Managers (HBR Guide Series)
DON’T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS
Can you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why a business that’s profitable can still go belly-up? Has your grasp of your company’s numbers helped―or hurt―your career?
Whether you’re new to finance or you just need a refresher, this go-to guide will give you the tools and confidence you need to master the fundamentals, as all good managers must.
The HBR Guide to Finance Basics for Managers will help you:
- Learn the language of finance
- Compare your firm’s financials with rivals’
- Shift your team’s focus from revenues to profits
- Assess your vulnerability to industry downturns
- Use financial data to defend budget requests
- Invest smartly through cost/benefit analysis
Read more
£12.20 -
HBR Guide to Office Politics
Don’t let destructive drama sideline your career.
Every organization has its share of political drama: Personalities clash. Agendas compete. Turf wars erupt. But you need to work productively with your colleagues―even difficult ones―for the good of your organization and your career. How can you do that without compromising your personal values? By acknowledging that power dynamics and unwritten rules exist―and navigating them constructively.
The HBR Guide to Office Politics will help you succeed at work without being a power grabber or a corporate climber. Instead you’ll cultivate a political strategy that’s authentic to you. You’ll learn how to:
- Gain influence without losing your integrity
- Contend with backstabbers and bullies
- Work through tough conversations
- Manage tensions when resources are scarce
- Get your share of choice assignments
- Accept that not all conflict is bad
Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Read more
£12.20£13.30HBR Guide to Office Politics
£12.20£13.30 -
How Good Humans Sell: The Proven Path to B2B Sales Success
Most salespeople worry about seeming too pushy when they sell. They remember when they have been victims of aggressive sales tactics in the past, so now they vow to sell differently. As humans, we’re wired for survival so we avoid experiences that make us feel uncomfortable. However, avoiding selling is disastrous to business. Catherine Brown, Founder of the ExtraBold Sales system, understands why Good Humans struggle to sell. Learning a reliable sales process is only half of the success equation. The other half is about us, the sellers—our individual values, habits, beliefs, and goals. In this book, Catherine explains how social science helps us sell well. Her approach to selling without sleaze or cheese invigorates salespeople, so they can consistently overcome their fear of seeming pushy, reach more prospects, and close more business.What people are saying about How Good Humans Sell:
- “What I love about How Good Humans Sell is that the entire book is rooted in experience. Success? Yes. Losses? Even better. Catherine gives us a ‘look in the mirror’ complete with explanations and how to go fix what’s wrong in our own sales strategy. And it’s honest and authentic because she’s done it herself throughout her career.” Jason Nadal, Owner of Centrado Advising and Tech Startup Coach across Europe, Middle East, and North America
- “Catherine identifies that B2B sales teams are failing for two reasons: false beliefs we hold as true, and the sales process we use. The first reason is reinforced by the fact that we tend to look for sales solutions outside ourselves, instead of within…The second reason for failing, the sales process we use (no matter how good the process) must be backed by the proper mindset to be effective. This book exceptionally guides the reader through both, resulting in the superb equipping of any person desiring to optimize their sales success.” Rob Garibay, Business Growth Expert, Clarity Pro
- “The most important thing you can do to increase the effectiveness of your sales team is to read “How Good Humans Sell” together. Talk about it. Implement it. I’ve spent hundreds of thousands of dollars on sales training – but if you don’t incorporate the concepts in Catherine’s book, you are building on sand.” Gene Hopper, Founder and Partner, The Mettise Group
Read more
£12.20 -
Safety Fables for Today: Traditional Tales with Modern Meaning
Putting a modern spin on some childhood stories, Safety Fables for Today introduces Zac and the Beanstalk, cautioning against dropped objects and falls from height; a Perilous Porridge Pot, overflowing with oats and useful insights on preventing loss of containment; a Super-Sized Swede presenting big manual handling challenges, and updated versions of many other familiar tales too.
In embarking upon this journey, Laura J Cahill draws on the power of storytelling, helped by a liberal sprinkling of fairy dust and the company of some fictional folk along the way, providing fresh thought for those seeking to properly manage their activities, and a gentle bedtime read for anyone else with a passing interest in the field of health and safety.
Needless to say, there’s more to these tales and their characters than first meets the eye – not least because of the insights they offer to organisations seeking to control real-world risks, reinvigorate health and safety agendas, and secure happy endings of their own. Through understanding the messages conveyed by these fictional players and addressing these within their own workplace settings, readers can play their part in ensuring that beyond simply living happily, workers remain injury-free, enjoy good health, and live safely ever after too.
Read more
£12.20£14.20 -
A Dictionary of Marketing (Oxford Quick Reference)
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management.Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
Read more
£12.20£13.30A Dictionary of Marketing (Oxford Quick Reference)
£12.20£13.30 -
COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors. (Essential SEO Strategies Books)
COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors.
“COMPLETE SEMrush for SEO” is the ultimate guide for mastering search engine optimization using the SEMrush toolkit. SEMrush is a powerful SEO tool that provides invaluable insights into your website’s search engine performance and helps you identify areas for improvement. In this comprehensive guide, you’ll learn how to use SEMrush to conduct keyword research, track your rankings, analyze your competitors, and optimize your content.
The book is written by an experienced SEO expert who has used SEMrush to drive traffic and sales for numerous clients. The author provides step-by-step instructions for using SEMrush’s features, with clear explanations and examples that make it easy for beginners to understand.
Whether you’re a seasoned SEO pro or just starting out, “COMPLETE SEMrush for SEO” will teach you everything you need to know to optimize your website and improve your search engine rankings. You’ll learn how to:
- Conduct keyword research to find the best keywords for your website
- Analyze your competitors’ SEO strategies and identify areas where you can gain an advantage
- Track your website’s rankings and monitor your progress over time
- Optimize your website’s content to improve your search engine visibility
Use SEMrush’s advanced features to uncover new opportunities for growth
With “COMPLETE SEMrush for SEO” as your guide, you’ll have all the knowledge and tools you need to succeed in the highly competitive world of SEO.
Whether you’re a blogger, online business owner, or marketing professional, this book is an essential resource for anyone looking to improve their search engine rankings and drive more traffic to their website.
scroll up and purchase!!!!!!
Read more
£12.20 -
Whole Enterprise Architecture
Exploring the context of an enterprise
Enterprise Architecture and IT Architecture are often seen as one and the same.
But do you fully understand the overall enterprise of which your organisation is only a part? Whole Enterprise Architecture brings together Tom Graves’ thirty years of experience working in EA in multiple industries around the world, to help you spot and tackle the common pitfalls which plague organisations facing change.
Presented in a series of approachable articles with diagrams, this book will help all organisations facing change to explore and resolve it effectively.
Read more
£12.30 -
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
THE INTERNATIONAL BESTSELLING SENSATION
‘The Lean Startup changes everything.’ – Harvard Business Review
———-
Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You’ll learn how to test your vision continuously, adapting and adjusting before it’s too late.
With over a million copies sold across the globe, now is your time to think Lean.
Read more
£12.30£14.20 -
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
THE INTERNATIONAL BESTSELLING SENSATION
‘The Lean Startup changes everything.’ – Harvard Business Review
———-
Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You’ll learn how to test your vision continuously, adapting and adjusting before it’s too late.
With over a million copies sold across the globe, now is your time to think Lean.
Read more
£12.30£14.20 -
Management of Health and Safety at Work
This guide and Approved Code of Practice is aimed at employers. It explains their duties under the Management of Health and Safety at Work Regulations 1999.Read more
£12.30 -
Clever Security Clever Business: Using a Security Management System to enhance security, unlock business opportunities and boost cost-efficiency
Enhance security. Unlock business opportunities. Boost cost-efficiency.
Terrorists and other criminals are constantly probing the cyber and physical defences of businesses, testing the robustness of the security measures and the alertness and resolve of the people. These are real risks yet the response is often questionable. Businesses adopt security measures that provide uncertain levels of protection and place a drag on business opportunities in return for what seems an unfathomably big budget.
Underlying the unease about the security measures and budget is the ill-informed security culture of “It will never happen here….”.
If only there was a better way….
If only there was a way to understand the magnitude of the security risks, what security measures were appropriate, and what the security budget should actually be.
If only there was a way to coordinate physical, cyber and personnel security.
If only there was a way to align security to business goals, enabling progress rather than restricting it.
If only there was a way to assure the business that it was adequately protected and there would be no unwelcome surprises.….There is, and it’s easier than the “carry on as you are” option
Clever Security, Clever Business reveals the secrets for blending agile security with informed business management to deploy security where and when it’s needed. It shows how a Security Management System – a SeMS – can equip security and business managers with the tools to keep security in proportion with the right budget for the right security measures.
Properly executed, a SeMS is an enabler of business success, opening doors to new business opportunities by providing the certainty needed to make confident business decisions – and doing so cost-efficiently.
But you can’t buy a SeMS off the shelf that will support the goals and harness the idiosyncrasies of your business, you have to grow one organically. Based on the experience of successful SeMS projects, Clever Security, Clever Business shows you how to build a practical corporate security management solution and develop healthy security behaviours using proven business processes and methods.“Very thought provoking and a must read for any CEO and Head of Security”
Billy Hann, CEO, Dublin Bus“Engaging, thought-provoking, a very approachable and practical explanation of security management”
Rania Khbais, Course Leader and Senior Lecturer in Aviation Security, Buckinghamshire New University“Essential insights that are applicable for security teams across industries”
Tom Willis, Chief Executive, Shoreham PortRead more
£12.30 -
She Thinks Like a Boss : Leadership: 9 Essential Skills for New Female Leaders in Business and the Workplace. How to Influence Teams Effectively and Combat Imposter Syndrome
Discover how to become an effective woman in leadership — even if you’re shy, avoid conflict at all costs, or lack confidence.Are you tired of seeing men at work get promoted, be given better assignments, and enjoy pay raises even though you know your skills and results are just as good, if not better?
Do you find it difficult to express yourself during work meetings without being hostile or apologetic?
Perhaps you’re tired of coming home feeling frustrated because you didn’t speak up at the meeting, or maybe you feel as though, no matter what you try, people just walk all over you.
You know that there must be another way.
And you’re right. But don’t worry: help is at hand.
In an incredibly male-dominated world, it’s crucial — now more than ever — to develop the necessary skills to become an effective leader and start demanding what you deserve.
Luckily, it’s easier than you think.
You don’t have to buy into the self-help industry, which wastes your time, resources and energy on costly and often condescending life coaches and counselling sessions.
All you need are easy, proven skills and traits that will help you gradually develop your self-esteem, sharpen your trust, and hone your boundary-setting and communication skills.
If you’re someone who:
- Is new into leadership
- Wants to know how to manage a team more effectively
- Finds it difficult to deal with employees
- Doesn’t feel worthy of their leadership position (or doesn’t know how to reach one)
- Lacks self-confidence
- Wants to know the secrets to improving communication
then Jemma Roedel can help you.
Many people don’t understand that there’s a lot more to being a leader than just managing people.
The first step to thinking like a boss is having the insight and understanding that pioneering successful women have — and using it to take constructive action.
In She Thinks Like a Boss, here’s just a fraction of what you will discover:
- What successful women in leadership are doing — and how you can copy them
- What ‘imposter syndrome’ is, and how to FINALLY defeat it
- Essential strategies for overcoming the fears that are holding you back
- Why having a great team is the foundation to every business success (and how to build yours)
- A blueprint for optimizing your team and the outstanding results it can produce
- The 4-step communication model for setting strong boundaries
- The rules of negotiation — and how to use them to get what you deserve
And much more.
Even if you feel uncomfortable or scared to face the issues that being a great leader brings, the key is to dive straight in. In She Thinks Like a Boss, you will be given specific and practical techniques to help you gradually overcome the problems you’re facing.
You’re on a personal journey, but there are key steps you can take to set you on the path to live the life you dream of and be an inspiration to other women in business.
Become an inspirational female leader today: scroll up, and click the “Add to Cart” button right now.
Read more
£12.30 -
Corporate Rebels: Make work more fun
8 radical lessons from 100 of the world’s most inspiring companies
Today’s workplaces are broken. Badly broken. With 85% of employees disengaged, 23% feeling burned out and 37% believing that their job makes no useful contribution to society, work as we know it today is simply not working.
The good news? There is a better way. And it’s not just theory. It’s already practiced in pioneering organisations around the globe. Drawing on Minnaar and De Morree’s visits to 100+ of the world’s most progressive organisations, this book gives direct evidence that you can make work enjoyable and rewarding, while boosting performance and success.
This book is for people who know workplaces could, and should, be better. Whether you’re in the leadership team, a rebel who has been suppressed by corporate dogma or a manager who is trapped in the broken system: this book is for you!
The Corporate Rebels’ blog is read in over 100 countries and has been featured in The New York Times, Forbes, HuffPost, The Guardian, and the BBC. The authors have been listed among the Top 30 Emergent Management Thinkers and won the 2019 Thinkers50 Radar Award.
Want to learn how to improve employee engagement? Rethink company culture? How to change your workplace? Get ready to dive into more than 20 examples of the best company cultures. Learn, be inspired, and revolutionise today’s workplaces.
Read more
£12.30 -
Black Girl Finance: Let’s Talk Money
START FINANCIALLY THRIVING WITH BLACK GIRL FINANCE
_______________‘This accessible and non-preachy guide […] is the finance guide you’ll keep passing around your friends’ – COSMOPOLITAN
‘Reading Black Girl Finance has given me a thorough reminder of what I need to do to get my finances in tip top shape for 2021. It’s a guide I keep close to me’ – BOLA SOL
‘A quick, easy read with practical advice and tips’ – ELIZABETH OGABI, founder of For Working Ladies
_______________We don’t like getting real about money, do we? We think maths, we think spreadsheets, we think boring. But Selina Flavius, founder of Black Girl Finance, wants to show that there can be another, better way. A way to start making our hard-earned money work even harder for us.
Selina Flavius created Black Girl Finance to address the unique difficulties Black women face due to the gender and ethnicity pay gaps. Since we literally can’t afford to wait for change, we need to start changing things up for ourselves. From challenging money mindsets to teaching key skills, such as how to set up an emergency fund and where to start with budgeting, investing and saving, Black Girl Finance provides a safe space for a community of unapologetic, ambitious, money-minded women to get real about their finances.
Kick-start your financial journey with Black Girl Finance – the first financial guide of its kind. Packed with tips, tricks and tools, as well as statistics, personal stories, goal-setting exercises and straight-talking advice, this will be your go-to helping hand when it comes to making your financial goals a reality.
Read more
£12.30 -
The New Confessions of an Economic Hit Man: How America really took over the world
***THE WORD OF MOUTH INTERNATIONAL BESTSELLER NOW UPDATED WITH 15 EXPLOSIVE NEW CHAPTERS***
False economics. Threats, bribes, extortion. Debt, deception, coups, assassinations and unbridled military power. These are the tools used by the ‘corporatocracy’ – a vast network of corporations, banks, colluding governments and rich and powerful individuals – to ensure that they retain and expand their wealth and influence, growing richer and richer as the poor become poorer.
In his original, post 9/11 book, John Perkins revealed how he was recruited as an economic hit man in the 1970s, and exposed the corrupt methods American corporations use to spread their influence in the developing world, cheating countries out of trillions of dollars. In this new, extensively updated edition he lays bare the latest, terrifying evolution of the economic hit man, and how the system has become even more entrenched and powerful than ever before.
In New Confessions of an Economic Hit Man, John Perkins provides fresh and chilling evidence of how the corporatocracy has grown its influence to every corner of the globe, making us all unwitting slaves to their regime. But he also provides advice on how we can end our unconscious support of the system and its self-serving, lethal economy.
——————————————————————————————————
“Perkins has, once again, made a substantial contribution to a world that needs whistle-blowers to open its eyes to the true sources of political, social, and economic power” – Yanis Varoufakis
“It comes from the heart. I highly recommend it.” – Michael Brownstein
“it’s all here in toe-curling detail’ – Guardian
Read more
£12.30£14.20 -
Law Express: Company Law
JOIN OVER HALF A MILLION STUDENTS WHO CHOSE TO REVISE WITH LAW EXPRESS
Revise with the help of the UK’s bestselling law revision series.
Features:
· Review essential cases, statutes, and legal terms before exams.
· Assess and approach the subject by using expert advice.
· Gain higher marks with tips for advanced thinking and further discussions.
· Avoid common pitfalls with Don’t be tempted to.
· Practice answering sample questions and discover additional resources on the Companion website.
www.pearsoned.co.uk/lawexpress
Read more
£12.30Law Express: Company Law
£12.30
