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Accounting: Understanding and Practice: Understanding and Practice
The fourth edition of Accounting: Understanding and Practice by Danny Leiwy and Robert Perks has been fully revised throughout and updated in accordance with the International Financial Reporting Standards. Ample practice illustrations and examples help present the subject in relation to a business world to which readers can easily relate.Read more
£56.90£58.90 -
Digital Marketing
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.
Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today.
The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning.
This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L’Oréal.
Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the ‘Essential Digital Skills’ boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
Pearson, the world’s learning company.
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£56.90£58.90Digital Marketing
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Corporate Finance, 4e
The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the rise of populism and trade barriers on international finance, the advent of Financial Technology, and key regulatory changes impacting the sector.Understanding and Application
•Clear, user-friendly style
•Example boxes in every chapter provide hypothetical examples to illustrate theoretical concepts such as cash flow timing, dividend smoothing and differential growth.
•Real World Insight boxes use real companies like Siemens, Avast and Adidas to show how they have applied corporate finance theories and concepts to their businesses and business decisions.
•Chapter links in the margin provide quick cross-referencing to show students the connections between topics.Practice and Proficiency
•Mini and Practical cases present scenarios and questions to practice applying what you have learnt.
•Rigorous testing: between 30 and 40 Questions and Problems per chapter are categorised by topic and level of difficulty.
•Numbered maths equations and key notation boxes listing the variables and acronyms that will be encountered in each chapter, designed to encourage mastery of Maths.
•Exam Questions designed to take 45 minutes and test you on material learned in a more formal exam style.
•Connect® resources include algorithmic questions designed to ensure equations and calculations are not learned by rote but by thorough understanding and practiceNew to This Edition
•Updated discussions on peer-to-peer trading, cash flow forecasting methods, import/export partners and additional investment appraisal methods
•Updated chapters on corporate governance to reflect global changes, efficient markets and mergers and acquisition to reflect new research, financial distress to reflect new data with discussion on trends and insolvencies and fully updated chapter on Leasing to reflect new IFRS standards
•New section on Modified Internal Rate of Return and Margin of Safety in Investment Appraisal, Net Asset Value, Islamic Financing, and alternatives to CAPM to reflect research developments• NEW: This edition has now been updated with 8 new videos that covers a worked example from the text and each video has associated concept check questions. The videos are now available on Connect® and cover:
• Chapter 1 & 2: Introduction to Finance and Corporate Governance
• Chapter 5: Long-Term Financing
• Chapter 6: Investment Appraisal
• Chapter 9 & 10: Risk and Return
• Chapter 15 and 16: Equity and Debt Valuation
• Chapter 20: Advanced Capital Budgeting
• Chapter 21: Dividends
• Chapter 22: OptionsDavid Hillier is Associate Principal and Executive Dean of the University of Strathclyde Business School. A Professor of Finance, David was recognized as being in the top 3 per cent of the most prolific finance researchers in the world over the past 50 years (Heck and Cooley, 2009) and appears regularly in the media as a business commentator.
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£56.90£58.90Corporate Finance, 4e
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Financial Accounting with International Financial Reporting Standards
An essential and intuitive treatment of financial accounting with an international perspective
The use of International Financial Reporting Standards is growing rapidly, both outside of the United States and within, especially as IFRS incorporates more US GAAP rules. In the newly updated fifth edition of Financial Accounting with International Financial Reporting Standards, a team of accomplished financial practitioners and educators delivers the newest version of their highly anticipated text. This important work offers practical end-of-chapter exercises and practice problems complete with foreign currency examples, as well as an emphasis on non-US companies and examples. It is perfect for accounting students seeking exposure to internationally utilized accounting standards.
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Financial and Management Accounting: An Introduction
Get a critical understanding of the ‘why’ behind the ‘what’ in Financial Management Accounting.
Financial & Management Accounting: An Introduction, 8th edition is a core textbook in the field, written by leading expert teacher in Accounting, Pauline Weetman.
An essential learning resource for undergraduates on Business Studies degrees, Accounting courses, or MBA students and professionals, this comprehensive introduction will provide the foundation you need for your course, presenting a more critical approach to the subject.
The eighth edition of the text retains all the features that have contributed to the book’s popularity: with its clear and accessible writing style, focus on the accounting equation, and extensive use of real-world case studies, the book aims to guide you through the ‘why’ and not just the ‘what’ of financial and management accounting.
Key features include:
- Definitions and terminology aligned with the 2018 IASB Conceptual Framework
- Content fully up-to-date with the International Financial Reporting Standards (IFRS)
- New case studies giving examples from real-world companies
- Focus on specific knowledge outcomes with end-of-chapter self-evaluation
- Questions graded according to difficulty, allowing you to test your understanding
- Activities aligned to each section of a chapter, encouraging students to explore and consider issues from different viewpoints
With a range of activities throughout the chapters that encourage you to explore and consider issues from different viewpoints, this market-leading text is a fundamental learning resource and introduction to the field.
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£56.00£57.90Financial and Management Accounting: An Introduction
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Private Equity and Venture Capital in Europe: Markets, Techniques, and Deals
Private Equity and Venture Capital in Europe: Markets, Techniques, and Deals, Third Edition introduces private equity, investments and venture capital markets while also presenting new information surrounding the core of private equity, including secondary markets, private debt, PPP within private equity, crowdfunding, venture philanthropy, impact investing, and more. Every chapter has been updated with new data, cases, examples, sections and chapters that illuminate elements unique to the European model. With the help of new pedagogical materials, this updated edition provides marketable insights about valuation and deal-making not available elsewhere.
As the private equity world continues to undergo many challenges and opportunities, this book presents both fundamentals and advanced topics that will help readers stay informed on market evolution.
- Provides a unique focus on Europe for equity investors and long-term investments
- Contains theoretical knowledge put into practice using with real-world cases and the language and the methodologies of practitioners
- Presents structured topics that help readers understand increasing levels of difficulty
- Includes learning tools such as mini-cases, call-outs and boxes that recall previously presented definitions throughout chapters
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£56.00£57.90 -
Technical Analysis for the Trading Professional, Second Edition: Strategies and Techniques for Today’s Turbulent Global Financial Markets (PROFESSIONAL FINANCE & INVESTM)
THE TECHNICAL ANALYSIS CLASSIC―REVISED AND UPDATED TO HELP YOU SUCCEED, EVEN DURING TIMES OF EXTREME VOLATILITY
“This book contains the most advanced methodology I’ve ever seen.”
―GEORGE C. LANE, from the ForewordRequired reading for certification in the Chartered Market Technician (CMT) program
Over a decade ago, when this groundbreaking guide was first published, the world of technical analysis had experienced vast change. Seemingly overnight, technological advances had utterly transformed the way market analysts performed their jobs. A growing army of professional technical traders, armed with global plug-and-play software, needed to improve their skills of price projection, timing, and risk management to weather the increasing market ranges and volatility.
Technical Analysis for the Trading Professional helped them achieve it. The word spread that this practical guide provided radical new uses and combinations of indicators and formulas―and it became an instant classic.
By comparison, today’s markets make those of 1999 look simple―so Technical Analysis for the Trading Professional has been expanded to reflect the author’s experiences over the past decade to bring you fully up to date. It provides comprehensive coverage of new techniques, as well as the timeless insight and tools that analysts will always need to maintain a competitive edge in the global financial markets, including:
- Explanations of why common oscillators do not travel between 0 and 100 and why signals develop in different ranges during bull versus bear market trends
- Expanded guidelines for the use of the Composite Index. Formulas are fully detailed for this custom oscillator that warn when the Relative Strength Index is failing to detect a trend reversal
- A comprehensive foundation of Gann analysis, with an explanation of howGann Squares, the Gann Fan, and the Square of 9 are geometrically related to one another
- Methods for calculating Fibonacci retracements and swing projections in rapidly expanding or contracting markets
- A more expansive discussion of cycle analyses and their asymmetrical properties
Each chapter presents the given topic as a separate building block, moving step-by-step through 150 charts that lead toward new methods of price triangulation. The result enables you to pinpoint a market objective―even in the most extreme and volatile trading environment.
Use Technical Analysis for the Trading Professional to establish the trading dominance you need to excel in today’s uncertain markets.
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Employment Law: an adviser’s handbook
Employment law: an adviser’s handbook, now in its fourteenth edition, is the definitive text on employment law for the adviser. It is uniquely focused on the claimant and covers the wide range of employment law problems in a clear and practical form. It aims to make this ever-evolving, and increasingly complex, area of law accessible to both employment law specialists and non-lawyers.
Employment law: an adviser’s handbook provides up to date coverage of UK and European employment and discrimination law. There is clear and succinct commentary on case-law and thorough consideration of the relevant domestic legislation, EU treaties and directives.
There is step-by-step guidance for advisers running unfair dismissal and discrimination cases with as much space devoted to evidence, precedents and checklists as to setting out the law. Each chapter starts with a useful summary of key points and there is extensive cross-referencing throughout. The main text is supported by practical resources including sample case papers, a glossary and signposts to other sources of information.
This edition has been updated to include: issues related to COVID-19; discussion of the practicalities of remote hearing; an expanded section on detriments for refusing to work in dangerous circumstances; new coverage of law and the menopause; the new entitlement to parental bereavement leave; and the effects of Brexit.
Employment law: an adviser’s handbook is the essential guide to employment law for all claimant advisers, trade union representatives, lawyers and any individual looking for a comprehensive, yet accessible, guide to employment law.
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£55.40£57.00Employment Law: an adviser’s handbook
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Financial Accounting, Reporting, and Analysis
Are you looking for an engaging, decision-focussed approach to financial reporting that encourages students to develop their interpretative skills?Building on the success of the first edition, this textbook takes a ‘how, why, what’ approach to financial accounting, interwoven in each chapter. From chapter one, students understand how financial information is prepared and presented, why it is prepared and presented in this way, and what the resulting financial information means for users. Designed for students taking a step beyond their introductory financial accounting training, the textbook equips them with all the key tools they will require when they enter professional practice.
Reflective of the latest International Financial Reporting Standards (IFRS) and International Accounting Standards (IAS), this textbook delivers concise, clear explanations of all the key issues in accounting standards that students need to know. Content maps to professional accounting body syllabi, making this the perfect choice for accounting courses which offer exemptions.
Chapters are rich with 3 types of examples to enhance understanding:
– Illustrative examples of real-world situations;
– Worked examples demonstrating the calculation of figures required for financial statements;
– Extracts from company annual reports demonstrate how the theory relates to financial reporting in practice.More engaging, more balanced, and more applied than other offerings, this is exactly the textbook your financial reporting students need!
An extensive Online Resource Centre accompanies the textbook and includes:
For students:
· Solutions to all the end-of-chapter questions in the book including walkthroughs of solutions to key questions;
· Additional graded questions including professional body questions;
· Additional interpretative case studies based on real-life companies;
· A guided tour through a company report
· Specific study skills tips for accounting studentsFor lecturers:
· Customisable PowerPoint slides
· Solutions to all the additional online questions
· Outline solutions to the interpretative case studies
· Group discussion questionsRead more
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Health and Safety: Risk Management
Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised fifth edition takes into account new developments in legislation, standards and good practice. ISO 45001, the international health and safety management system standard, is given comprehensive treatment, and the latest ISO 9004 and ISO 19011 have also been addressed.
The book is divided into four main parts. Part 1.1 begins with a basic introduction to the techniques of health and safety risk management and continues with a description of ISO 45001. Part 1.2 covers basic human factors including how the sense organs work and the psychology of the individual. Part 2.1 deals with more advanced techniques of risk management including advanced incident investigation, audit and risk assessment, and Part 2.2 covers a range of advanced human factors topics including human error and decision making.
This authoritative treatment of health and safety risk management is essential reading for both students working towards degrees, diplomas and postgraduate or vocational qualifications, and experienced health and safety professionals, who will find it invaluable as a reference.
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£55.10£59.80Health and Safety: Risk Management
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Marketing Communications
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice.
Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice.
From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications.
The book includes examples of contemporary, innovative marketing practices drawn from some of the world’s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape.
The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
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£54.10£56.00Marketing Communications
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Marketing Strategy and Competitive Positioning
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation
Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.
This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.
Key features include:
- Focus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantage
- Increased emphasis on competing through differentiation and customer knowledge, including new business models
- Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity
- Emphasis on competing globally within a digitalization context
- Updated vignettes and new case studies to help you connect marketing principles with practical applications
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Assessment of Mental Capacity: A Practical Guide for Doctors and Lawyers
Written by experts from a variety of disciplines, this new edition of Assessment of Mental Capacity combines clarity as to the law with a practical, jargon-free approach to provide guidelines on issues ranging from medical treatment to making a will, sexual decision-making and capacity in the context of the Mental Health Act 1983.Read more
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Accounting for Business
Peter Scott’s Accounting for Business provides a refreshingly clear and accessible introduction to the core accounting topics that non-specialist students need to master.A combination of supportive learning features and a wealth of online resources provide the perfect package for those students getting to grips with accounting for the first time. Plentiful examples and the hallmark ‘why is this relevant to me’ feature highlight the relevance of accounting concepts and techniques, helping students to apply what they’ve learnt to real business scenarios every step of the way.
The unique online workbook includes the following features for students:
· Interactive multiple choice questions for revising key topics;
· Numerical exercises for practicing the calculation of accounting information from given sets of data;
· ‘Go back over this again’ feature containing a mix of further examples, written exercises, true or false questions, and annotated accounting information to help consolidate learning;
· ‘Show me how to do it’ videos, which provide practical demonstrations of more complex accounting tasks;
· Web links to primary source material and articles, which provide further learning opportunities around companies and organizations covered in the book.Read more
£52.20£53.80Accounting for Business
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Marketing
How does Samsung use data to improve customers’ omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?
How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.
The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and ‘femvertising’ illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company’s success.
Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Case insight videos
Industry foresight videos
Library of video linksFor students:
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
VLE content
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the book
Case insight video transcriptsRead more
£52.20Marketing
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Marketing
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?
How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.
Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.
An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.
Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Bank of case studies
Practitioner insight videos
Career insight videos
Library of video linksFor students:
Key concept videos
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the bookRead more
£52.20Marketing
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The Business of Sport Management
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed.
Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
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Accounting and Finance: An Introduction
For undergraduate and MBA courses in Accounting and Finance.
Gain a complete grounding in Accounting and Finance and develop skills to work with financial information
Accounting and Finance: An Introduction 10th Edition by Eddie McLaney and Peter Atrill contains all the information on Accounting and Finance you need to start your career in business. With an emphasis on introducing topics in a step-by-step and accessible way, you will be taught how to understand and use financial information and reports, and will gain an appreciation of the key roles that both accounting and finance have to play in business decision-making. This bestselling text continues to be popular in universities and business schools, and makes the experience of learning about accounting and finance relevant and practical through its use of real numerical accounting techniques, the inclusion of important international financial standards, an increased number of activities to encourage learning in an active way, and through a range of relevant, real-world examples, many of which are new to this edition. Covering financial accounting, management accounting and financial management in a single text, this book is focused on providing you with the tools you need to make informed, successful business decisions.
Also available with MyLab Accounting
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. MyLab Accounting for this textbook includes over 1700 questions, now including a larger number of algorithmic questions (more than 300) that require different numerical responses from different students. Learn more about MyLab Accounting.
Note: MyLab Accounting is not included. Students, if MyLab Accounting is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab Accounting should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Pearson, the world’s learning company.
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Financial Accounting ISE
Libby/Libby/Hodge wrote this text based on their belief that the subject of financial accounting is inherently interesting, but financial accounting textbooks are often not. They believe that accounting is an exciting field of study and one that is important to future careers in business. When writing this text, they considered career relevance as their guide when selecting material, and the need to engage the student as their guide to style, pedagogy, and design.Financial Accounting 11e successfully implements a real-world, single focus company approach in every chapter. The companies chosen are engaging and the decision-making focus shows the relevance of financial accounting regardless of if a student has chosen to major in accounting.
Libby/Libby/Hodge believes in the building-block approach to teaching transaction analysis. Most faculty agree that mastery of the accounting cycle is critical to success in financial accounting, and yet most financial texts introduce and develop transaction analysis in one chapter, bombarding a student early in the course with an overload of new concepts and terms. The authors slow down the introduction of transactions, giving students time to practice and gain mastery. This building-block approach leads to greater student success in their study of later topics in financial accounting such as adjusting entries.
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£52.10£54.10Financial Accounting ISE
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Incerto: Fooled by Randomness, the Black Swan, the Bed of Procrustes, Antifragile, Skin in the Game
The landmark five-book series—all together in one boxed setThe Incerto is an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision making when we don’t understand the world, expressed in the form of a personal essay with autobiographical sections, stories, parables, and philosophical, historical, and scientific discussions, in non-overlapping volumes that can be accessed in any order. The main thread is that while there is inordinate uncertainty about what is going on, there is great certainty as to what one should do about it.
This boxed set includes:
FOOLED BY RANDOMNESS
THE BLACK SWAN
THE BED OF PROCRUSTES
ANTIFRAGILE
SKIN IN THE GAMERead more
£52.00£97.00 -
ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples
-Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout
-Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
-New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video LibraryRead more
£51.90£54.10 -
Introduction to Health and Safety in Construction: for the NEBOSH National Certificate in Construction Health and Safety
Introduction to Health and Safety in Construction has been specially written for the thousands of students who complete the NEBOSH National Certificate in Construction Health and Safety each year. Fully revised in alignment with the April 2015 syllabus, the fifth edition provides students with all they need to tackle the course with confidence.
The book covers all the essential elements of health and safety management in construction including the legal framework, risk assessment and control standards. Highly illustrated, with information provided in a clear, easily accessible format, it also provides checklists and record sheets to supplement learning.
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- Aligned to the NEBOSH National Certificate in Construction Health and Safety
- Practice questions and answers to test knowledge and increase understanding
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- Complete with a companion website containing extra resources for tutors and students at www.routledge.com/cw/hughes
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The only textbook endorsed for the NEBOSH National Certificate in Construction Health and Safety, the Introduction to Health and Safety in Construction is also suitable for construction courses in the UK and overseas and serves as a comprehensive reference for managers and professionals within the construction industry.
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£51.80£55.10 -
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Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award**“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”
TAA Judges PanelThe market leading and award winning text on social media marketing has been fully updated for this fourth edition.
With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.
11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
A must-have text for those studying social media marketing.
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£51.30£53.20Social Media Marketing
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Global Marketing
Learn and develop skills involving strategic global marketing decision-making
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.
Key Features include:
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A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process
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Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world
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End of part and end of chapter case studies to help you understand how the theory relates to real world application
New to this edition:
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The 8th Edition is concentrated around three major themes: ‘glocalization’, ‘internet of everything’ and ‘social media marketing’
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Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies
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Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo
This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.
Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.
Pearson, the world’s learning company.
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£51.30Global Marketing
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Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization
How can you be an ethical corporate citizen in an increasingly complex, multiple-stakeholder world? This is the most pressing question facing businesses today, small and large, local and global. Business Ethics is a thorough yet accessible exploration of the main ethical theories and how these apply to the major stakeholders facing this question.Written from a truly international perspective and supported by diverse and innovative learning features, this book provides the tools and concepts necessary to understand and effectively manage ethical challenges wherever you are in the world. ‘Key Concepts’ and ‘Think Theory’ boxes ensure the essential ideas are straightforward to grasp but don’t go unchallenged, while ‘Ethics in Action’ boxes and Case Studies illustrate these ideas at play in the working world. Step into the shoes of a decision-maker with ‘Ethical Dilemma’ boxes and hear from them first hand with new ‘Practitioner Spotlight’ boxes, which feature fascinating insights from real-life practitioners on how they manage ethical decisions and what skills they consider to be crucial to success.
The fourth edition offers a wealth of new cases and examples as well as updates of favourites from previous editions, including features on AirBnB, TOMS, and McDonalds. Bespoke video interviews with the practitioners from the book and new multiple-choice questions enhance the online resources for students, while workshop and flipped classroom activity ideas support lecturers. In addition, content has been thoroughly updated across the book and online to reflect the latest developments and issues surrounding corporate citizenship, globalization, and sustainability.
Award-winning, best-selling, and up-to-date; this is the textbook of choice for those wishing to excel in business ethics.
The book is supported by an extensive range of online resources:
For students:
Practitioner Spotlight videos and web links
Additional Case Study web links
Additional Ethics in Action web links
Addition Ethics on Screen web links
Think Theory responses
Film list
Ethics career guide
Further reading
Multiple-choice questionsFor lecturers:
VLE content
PowerPoint slides
Test bank
Case bank
Sample course outline
Teaching notes for Case Studies
Teaching notes for Ethical Dilemmas
Teaching notes for Ethics in Action features
Teaching notes for Ethics on Screen features
Ideas for structured workshopsRead more
£50.90£52.20 -
Introduction to Financial Accounting, 9e
Introduction to Financial Accounting is a market-leading textbook that offers comprehensive coverage of all the fundamental accounting techniques and practices required by the major accountancy bodies, and explains the reasons why transactions are accounted for in a particular manner. The authors provide stimulating discussion that enables students to think strategically about the influence that accounting has on economic decision-making and its impact on wider society.For students undertaking a degree in accounting or business studies, this ninth edition has been fully revised and updated to the latest accounting standards. It provides a contemporary approach whilst retaining its highly valued concise, student-friendly chapters and practical content. This essential resource is packed with real world examples, worked examples and exercises to keep students engaged and to aid understanding of complex accounting theory.
Supported by McGraw-Hill Education’s market-leading digital adaptive technology including:
– Connect, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
– SmartBook®, our adaptive reading, study and practice environment specific to the book’s content.
For students: Connect features assignments that help you contextualize what you’ve learned through application, helping you synthesize information and think critically. SmartBook® helps you study more efficiently by highlighting where in the chapter to focus, asking review questions, and pointing you to resources until you understand.
For instructors: Create auto-graded assignments, tests and quizzes online that can be easily tailored to the goals of your course and your students’ needs. Connect will automatically grade assignments and quizzes, providing you with easy-to-read reports, so you know which students need more guidance. Instructor resources also include PowerPoints, instructors’ manual and solutions manual.
NEW TO CONNECT for 2022:
In response to customer needs, 100 brand new calculation based Problems have been added to Connect to further develop students practical application skills and cement theoretical understanding.
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£50.60£58.90Introduction to Financial Accounting, 9e
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Financial Accounting for Decision Makers
Understand financial accounting principles and techniques, and develop the skills to make informed business decisions.
Financial Accounting for Decision Makers, 10th Edition by Peter Atrill & Eddie McLaney, is an accessible introduction to the subject, focusing on the ways in which financial statements and information improve the quality of decision-making.
Written by two highly regarded accounting authors, the text is ideal for those who study Financial Accounting modules in Undergraduate and MBA courses.
This latest edition has been thoroughly updated with examples, showing the pressure facing industries as a result of the Covid-19 pandemic. Maintaining its clear and friendly style throughout, the book regularly illustrates the outworking of financial accounting in real business issues, allowing you to experience the decision-facing environment.
The commentary from real company reports and survey data in the form of illustrative extracts further supports your understanding of the basic concepts surrounding the subject and challenges both your individual thinking and group discussion in class.
With its step-by-step approach, activities, and real-world examples, this textbook is an essential reading resource whether you are on an accounting degree or studying financial accounting modules within other disciplines.
Instructors personalise learning with MyLab® Accounting
By combining trusted author content with digital tools and a flexible platform, MyLab® personalises the learning experience and improves results for each student. MyLab Accounting for this edition includes over 1200 questions that you can assign to students.
If you would like to purchase both the physical text and MyLab Accounting, search for:
9781292409153 Financial Accounting for Decision Makers 10th edition with MyLab® Accounting
Package consists of:
- 9781292409184 Financial Accounting for Decision Makers 10th edition
- 9781292409122 Financial Accounting for Decision Makers 10th edition MyLab® Accounting
- 9781292409139 Financial Accounting for Decision Makers 10th edition Pearson eText
MyLab® Accounting is not included. Students, if MyLab Accounting is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Accounting should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£50.30£52.20Financial Accounting for Decision Makers
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Accounting: A smart approach
Engaging and lively, clear and practical, this is the most applied accounting book written specifically for business and management students.Sam Smart is the budding entrepreneur on whom the case study at the heart of this book is based. Featured at the start of each chapter, we follow Sam as he goes from starting a small business, printing sports kits for local teams, to managing a global sports business. Throughout the course of the book he assesses the success of his business, finances activities, makes pricing decisions, opens new branches, looks at cash flow, and facilitates planning, control, and investment.
As we follow the case study, the core topics central to accounting are covered with clarity, imagination, and relevance, giving students the support they need to complete their course and exams with confidence. The wealth of additional examples and self-test exercises available alongside the case study enable students not only to develop an appreciation of how accounting information allows a manager to make key business decisions, but also to acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologies.
This book is accompanied by the following online resources:
For Students:
– Multiple choice questions
– Additional practice questions with answers
– Flashcard glossary
– Tables from the textFor Lecturers:
– Test bank
– PowerPoint presentations
– Solutions to end-of-part case studies
– Additional end-of-part case studies (with solutions)
– Assessment guide
– Double entry chaptersRead more
£50.30Accounting: A smart approach
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Principles of Marketing
Create market value through innovative customer connections and engagement
Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world – examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help you understand how to create value and build customer relationships.
In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps you master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
New to this edition
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and developments including real time research and customer co-creation product development
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Updated coverage of emergent online, mobile and social media technologies including real-time listening and social selling
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Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections
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New end-of-chapter case studies and video cases to apply learning to actual companies.
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Increased coverage of sustainable marketing and global marketing
This is a key text for both undergraduate and postgraduate marketing programmes.
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals.
Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research.
Pearson, the world’s learning company.
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£50.30Principles of Marketing
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Accounting, 3rd Edition
We asked over 5000 accounting lecturers what would help them teach and students learn?
The results were:
Help with student engagement and varying levels of ability;
Real world examples to be used in class;
Content to break up lectures and engage students.Accounting 3e has been developed to incorporate these elements and much more!
Accounting 3e provides a very accessible and easy-to-follow introduction and is aimed at students studying accounting for the first time. The book introduces concepts in an engaging and easy-to-follow manner, and examples are tried and tested with many graded questions and answers.
The third edition is updated to reflect IFRS terminologies and format including the reorganisation of the UK standards committee in July 2012. Double entry bookkeeping is included, however, this can be bypassed for students not requiring this.
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£50.00£51.30Accounting, 3rd Edition
£50.00£51.30 -
Trading Price Action Trading Ranges: Technical Analysis of Price Charts Bar by Bar for the Serious Trader: 521 (Wiley Trading)
Praise for Trading Price Action Trading Ranges“Al Brooks has written a book every day trader should read. On all levels, he has kept trading simple, straightforward, and approachable. By teaching traders that there are no rules, just guidelines, he has allowed basic common sense to once again rule how real traders should approach the market. This is a must-read for any trader that wants to learn his own path to success.”
―Noble DraKoln, founder, SpeculatorAcademy.com, and author of Trade Like a Pro and Winning the Trading Game“A great trader once told me that success was a function of focused energy. This mantra is proven by Al Brooks, who left a thriving ophthalmology practice to become a day trader. Al’s intense focus on daily price action has made him a successful trader. A born educator, Al also is generous with his time, providing detailed explanations on how he views daily price action and how other traders can implement his ideas with similar focus and dedication. Al’s book is no quick read, but an in-depth road map on how he trades today’s volatile markets, complete with detailed strategies, real-life examples, and hard-knocks advice.”
―Ginger Szala, Publisher and Editorial Director, Futures magazineOver the course of his career, author Al Brooks, a technical analysis contributor to Futures magazine and an independent trader for twenty-five years, has found a way to capture consistent profits regardless of market direction or economic climate. And now, with his new three-book series―which focuses on how to use price action to trade the markets―Brooks takes you step by step through the entire process.
In order to put his methodology in perspective, Brooks examined an essential array of price action basics and trends in the first book of this series, Trading Price Action TRENDS. Now, in this second book, Trading Price Action TRADING RANGES, he provides important insights on trading ranges, breakouts, order management, and the mathematics of trading.
Page by page, Brooks skillfully addresses how to spot and profit from trading ranges―which most markets are in, most of the time―using the technical analysis of price action. Along the way, he touches on some of the most important aspects of this approach, including trading breakouts, understanding support and resistance, and making the most informed entry and exit decisions possible. Throughout the book, Brooks focuses primarily on 5 minute candle charts―all of which are created with TradeStation―to illustrate basic principles, but also discusses daily and weekly charts. And since he trades more than just E-mini S&P 500 futures, Brooks also details how price action can be used as the basis for trading stocks, forex, Treasury Note futures, and options.
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£49.90£56.10 -
Technical Analysis of the Financial Markets: A Comprehensive Guide to Trading Methods and Applications
John J. Murphy has updated his landmark bestseller Technical Analysis of the Futures Markets, to include all of the financial markets.This outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock markets. Covering the latest developments in computer technology, technical tools, and indicators, the second edition features new material on candlestick charting, intermarket relationships, stocks and stock rotation, plus state-of-the-art examples and figures. From how to read charts to understanding indicators and the crucial role technical analysis plays in investing, readers gain a thorough and accessible overview of the field of technical analysis, with a special emphasis on futures markets. Revised and expanded for the demands of today’s financial world, this book is essential reading for anyone interested in tracking and analyzing market behavior.
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Marketing Research: Delivering Customer Insight
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.
New to this Edition:
– Expanded coverage of qualitative analysis, now with its own dedicated chapter
– Fresh material on hot topics such as big data analytics, social media listening and data visualization
– Updated content on online surveys, online group discussions and online samples, as well as data protection legislation
– Added ‘Industry Viewpoint’ features setting out the latest thinking from practitioners on important topics
– New author video introductions to each chapter and ‘Careers in Marketing Research’ video suite featuring the advice and experiences of a range of practitioners around the world
– New opening cases featuring well-known, international organizations
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Maritime Law (Maritime and Transport Law Library)
Now in its fifth edition, this authoritative guide covers all of the core aspects of maritime law in one distinct volume. Maritime Law is written by a team of leading academics and practitioners, each expert in their own field. Together, they provide clear, concise and fully up-to-date coverage of topics ranging from bills of lading to arrest of ships, all written in an accessible and engaging style. As English law is heavily relied on throughout the maritime world, this book is grounded in English law whilst continuing to analyse the key international conventions currently in force.
Brand new coverage includes:
The impact of the European Union (Withdrawal Agreement) Act 2020 which amends the European Union (Withdrawal) Act 2018.
Over one hundred new cases from the English courts, the Court of Justice of the European Union and the International Tribunal for the Law of the Sea.
Changes to the Merchant Shipping (Registration of Ships) Regulations 1993, including the Merchant Shipping (Registration of Ships) (Amendment) (EU exit) Regulations 2019.
Discussion of the Incoterms 2020 which are available for incorporation into sale contracts from 1 January 2020.
Updates on litigation and amendments to the Admiralty Civil Procedure Rules.
This book is a comprehensive reference source for students, academics and legal practitioners worldwide, especially those new to maritime law or a particular field therein.
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£49.10£57.00Maritime Law (Maritime and Transport Law Library)
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Introduction to Accounting
Practical and crystal clear, the second edition of Peter Scott’s Introduction to Accounting and its accompanying online resources provide a supportive introduction to the subject, guiding students towards self-led practice.Reflecting current International Financial Reporting Standards (IFRS) and International Accounting Standards (IAS), and with coverage on both financial and cost and management accounting, the author walks the student carefully through the essential material to ensure they develop a solid foundation for more advanced modules. Scott’s lively writing style sets the numerical content within an easy-to-follow narrative, and the relevance of each tool or technique is explained at every turn. A multitude of worked and real-life examples help students to connect with the concepts, while each chapter ends with questions that are tiered according to difficulty to help students verify that they have mastered the essentials before progressing. Readers are directed towards additional support and exercises throughout to further encourage active participation and to prompt them to assess and consolidate their knowledge.
Digital formats and resources:
The second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
Online student resources supporting the book include:
– Interactive multiple-choice-questions for revising key topics;
– Numerical exercises for practicing the calculation of accounting information from given sets of data;
– ‘Go back over this again’ feature containing a mix of further examples, written exercises, true or false questions, and annotated accounting information to help consolidate learning and revise or revisit concepts;
– ‘Show me how to do it’ videos that provide practical demonstrations of dealing with more complex accounting tasks; and
– Web links for primary source material and articles through which readers can learn more about the companies and organizations discussed in the book.Online lecturer resources supporting the book include:
– Quizzes. A test bank of over 500 ready-to-use questions, written specifically to match the book’s content, giving lecturers the flexibility they need to manage, set and develop quizzes tailored to their course, and automatically graded to save time marking;
– Gradebook. Automatically grades student responses to quizzes, while its visual heat maps provide at-a-glance information about student achievement and engagement; and
– Course content. Additional material to support teaching, including a large double-entry case study, PowerPoint slides, and more examples and solutions.Read more
£48.50£52.20Introduction to Accounting
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Financial Accounting and Reporting
For second year Financial Accounting modules or modules on Financial Reporting on undergraduate and MBA courses. Available with MyLab Accounting
‘Well-structured, informative, and enriched with relevant examples. The coverage of established and contemporary issues within financial accounting and reporting is comprehensive.’
Dr Chloe Wu, Lecturer and Assistant Professor in Accounting and Finance, University of Leeds
Gain a comprehensive understanding of financial accounting and reporting, and learn to prepare and discuss financial statements
The 20th edition of Financial Accounting and Reporting by Jamie Elliott and Barry Elliott provides a comprehensive overview of financial accounting and reporting, equipping you with the knowledge to prepare and critically discuss IFRS compliant financial statements, and introducing you to the commercial issues surrounding these. Now with enhanced coverage of interpretation of financial statements, ethical issues and accountability, the authors provide essential knowledge for advancing your studies and career.
Key features
- Exercises of varying difficulty including questions from past exam papers of professional accounting bodies
- Illustrations taken from real-world international company reports and accounts, which have been updated for this edition and help to demonstrate the applications of key principles in the life of real companies
- Up-to-date content including new material on accountability, sustainability, ethical problems and the future of audit services
- Includes the latest accounting standards set out in the IFRS, IAS and the Conceptual Framework for Financial Reporting, plus a discussion of the proposed IFRS on General Presentation and Disclosure
- Improved flow of topics and revised explanations makes the text even easier to follow and use
Instructors, pair this text with MyLab Accounting
By combining trusted author content with digital tools and a flexible platform, MyLab™ personalises the learning experience and improves results for each student. MyLab Accounting has been expanded for this edition to better align with feedback received from accounting course leaders and now includes over 1600 questions that can be assigned to students, including more exercises on accounts preparation for group accounts.
Pearson, the world’s learning company.
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£48.30£56.00Financial Accounting and Reporting
£48.30£56.00 -
Marketing Management: European Edition
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book – and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
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£47.90£55.10Marketing Management: European Edition
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Medical Law: Text, Cases, and Materials
Medical Law: Text, Cases, and Materials offers all of the explanation, commentary, and extracts from cases and key materials that students need to gain a thorough understanding of this complex topic. Key case extracts provide the legal context, facts, and background; extracts from materials provide differing ethical perspectives and outline current debates; and the author’s insightful commentary ensures that readers understand the facts of the cases and can navigate the ethical landscape to form their own understanding of medical law.Read more
£47.50 -
Management and Cost Accounting
For forty years, Colin Drury�s Management and Cost Accounting has successfully helped learners master the key concepts and processes of management and cost accounting. Now in its eleventh edition, the book retains its trademark clear and accessible style, covering everything students need to know for their accounting career and exams. Every chapter has been updated to include an �Employability Skills� question, new review problems from accounting examination bodies and recent examples of well-known international organizations such as ACCA, CIMA and ATT. The new edition also includes introductions to emerging new technologies such as big data, the Internet of Things and AI.Read more
£47.10£52.20Management and Cost Accounting
£47.10£52.20 -
Accounting for Non-Accounting Students
The essential learning of real-world accounting problems made simple.
‘Everything a non-specialist accounting student needs. This latest edition is comprehensive, well-structured, easy to follow and contains plenty of all-important practice questions plus additional online resources.’
David Gilding, Programme Director, Business Management, Lifelong Learning Centre, University of Leeds
For undergraduate and graduate Accounting courses as part of non-Accounting programmes.
Accounting for Non-Accounting Students, 10th edition, by Dyson and Franklin, provides a real-life understanding of the subject by introducing you to the purpose and key ideas of financial and management accounting, whether you have little or no previous knowledge of the subject.
Renowned for its clear and non-technical explanations of essential accounting techniques, the textbook uses simple language accessible to all. Its engaging content will help you cross the bridge between classroom learning and real life to improve your employment prospects when applying for jobs.
Key and new features include:
- New – critical thinking questions related to the most recent news stories.
- Up-to-date, real company information and reports, with examples included.
- A companion website with additional learning resources to practice and improve your understanding of the essential accounting concepts.
- A glossary with nearly 100 key accounting definitions related to concepts and terms.
Along with contemporary examples and business articles, this textbook will allow you to explore, individually and within the classroom discussions, themes that go beyond the standard accounting techniques, challenging you to think and develop your knowledge and critical thinking skills around the subject.
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£46.80£54.10Accounting for Non-Accounting Students
£46.80£54.10
