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Management accounting techniques: Question book (Accountancy Revision Workbooks)
This question book contains 50 questions, with answers, to help with revision for management accounting.Read more
£3.80 -
Management Accounting: Costing Tutorial (AAT Advanced Diploma in Accounting)
An essential teaching text for the AAT AQ2016 Advanced Diploma in Accounting (Level 3) Unit ‘Management Accounting: Costing’. Presented in a clear and accessible style the text is written closely to the AAT syllabus and contains Case Studies, Key Terms, Activities and answers.Read more
£17.10 -
Management Accounting: Costing Workbook (AAT Advanced Diploma in Accounting)
An essential text for the AAT AQ2016 Advanced Diploma in Accounting (Level 3) Unit ‘Management Accounting: Costing’. This practical book contains practice activities, assessment material and answers.Read more
£12.40 -
Management and Cost Accounting
Were you looking for the book with access to MyAccountingLab? This product is the book alone and does NOT come with access to MyAccountingLab. Buy Management and Cost Accounting, 6th edition with MyAccountingLab access card (ISBN 9781292063553) if you need access to MyAccountingLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyAccountingLab.
This popular text offers clear and comprehensive coverage of management and cost accounting for students and professionals. Management and Cost Accounting is the European adaptation of Horngren, Datar and Rajan’s leading US text, Cost Accounting: A Managerial Emphasis. The content has been significantly revised to reflect management accounting syllabuses across Europe. Rich in examples and real-life applications, Management and Cost Accounting brings technical and theoretical concepts to life. The international focus of the text is supported by a wealth of case studies featuring companies from around the world, and all coverage is fully updated in line with recent research.
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£32.40£47.50Management and Cost Accounting
£32.40£47.50 -
Management and Cost Accounting
For forty years, Colin Drury�s Management and Cost Accounting has successfully helped learners master the key concepts and processes of management and cost accounting. Now in its eleventh edition, the book retains its trademark clear and accessible style, covering everything students need to know for their accounting career and exams. Every chapter has been updated to include an �Employability Skills� question, new review problems from accounting examination bodies and recent examples of well-known international organizations such as ACCA, CIMA and ATT. The new edition also includes introductions to emerging new technologies such as big data, the Internet of Things and AI.Read more
£47.10£52.20Management and Cost Accounting
£47.10£52.20 -
Management and Cost Accounting For Dummies – UK
With easy-to-understand explanations and real-life examples, Management & Cost Accounting For Dummies provides students and trainees with the basic concepts, terminology and methods to identify, measure, analyse, interpret, and communicate accounting information in the context of managerial decision-making.
Major topics include:
- cost behaviour
- cost analysis
- profit planning and control measures
- accounting for decentralized operations
- budgeting decisions
- ethical challenges in management and cost accounting
Read more
£16.70£19.00Management and Cost Accounting For Dummies – UK
£16.70£19.00 -
Management of Health and Safety at Work
This guide and Approved Code of Practice is aimed at employers. It explains their duties under the Management of Health and Safety at Work Regulations 1999.Read more
£12.30 -
Managerial Accounting For Dummies
The easy way to master a managerial accounting courseAre you enrolled in a managerial accounting class and finding yourself struggling? Fear not! Managerial Accounting For Dummies is the go-to study guide to help you easily master the concepts of this challenging course. You’ll discover the basic concepts, terminology, and methods to identify, measure, analyze, interpret, and communicate information in the pursuit of an organization’s goals.
Tracking to a typical managerial accounting course and packed with easy-to-understand explanations and real-life examples, Managerial Accounting For Dummies explores cost behavior, cost analysis, profit planning and control measures, accounting for decentralized operations, capital budgeting decisions, ethical challenges in managerial accounting, and much more.
- Covers the key concepts and tools needed to communicate accounting information for managerial decision-making within an organization
- Plain-English explanations of managerial accounting terminology and methods
- Tracks to a typical college-level managerial accounting course
Managerial Accounting For Dummies makes it fast and easy to grasp the concepts needed to score your highest in a managerial accounting course.
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£15.60£17.10Managerial Accounting For Dummies
£15.60£17.10 -
Managing For Dummies 3e
The fast and easy way to learn how to manage people, projects, and teamsBeing a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible.
Managing For Dummies, 3rd Edition is perfect for all levels of managers. This clearly written, easy-to-understand guide gives you practical advice on the most important aspects of managing, such as delegating as opposed to ordering, improving employees’ performances, getting your message across, understanding ethics and office policies, team building and collaboration, and much more.
- Tips and advice for new and experienced managers
- All-new chapters on employee encouragement and corporate social responsibility
- Guidance on managing employees by leveraging the power of the Internet
Managing in today’s lightning-speed business world requires that you have the latest information and techniques for getting the job done. Managing For Dummies, 3rd Edition provides you with straightforward advice and up-to-the-minute strategies for dealing with anything that comes your way.
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£18.00Managing For Dummies 3e
£18.00 -
Managing Teams For Dummies
In the ever-changing world of work, the idea of spending some or all of your time working in teams is becoming more and more common. From solving problems, to tackling projects, to providing organizational leadership, the roles and importance of teams continue to grow. Leading a team is no easy job, but when a team gels, they can far outperform traditional work groups.Managing Teams For Dummies is for anyone who has been asked to take on the role of team leader. This book can help you manage your team, whether you’re a senior manager or worker who doesn’t have supervisory responsibilities, but has become the point person on a specific project.
Managing Teams For Dummies can help you build and lead high-performing teams. Packed with tips on setting and reaching goals, resolving conflicts, leading teams through change, and providing team members with the skills to work together productively, this book will help you keep any team you mange focused and efficient. Managing Teams For Dummies will also:
- Take you beyond the conceptual idea of teams and provide practical advice for developing groups that become winning teams
- Describe the type of leadership needed to guide teams successfully and prepare you for challenges that arise
- Reveal the three cornerstones’ model for developing team success and provide how-to strategies to make them happen
- Discuss the types of teams that are growing in popularity, namely self-directed teams, project teams, and task teams
Teams make it possible to bring together the variety of skills, perspectives, and talents that you need in the contemporary workplace. With Managing Teams For Dummies you can make sure your team performs to the best of its ability and while trying to achieve its goal.
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£13.70£15.70Managing Teams For Dummies
£13.70£15.70 -
Managing Technical Debt: Reducing Friction in Software Development (SEI Series in Software Engineering)
“This is an incredibly wise and useful book. The authors have considerable real-world experience in delivering quality systems that matter, and their expertise shines through in these pages. Here you will learn what technical debt is, what is it not, how to manage it, and how to pay it down in responsible ways. This is a book I wish I had when I was just beginning my career. The authors present a myriad of case studies, born from years of experience, and offer a multitude of actionable insights for how to apply it to your project.”
–Grady Booch, IBM Fellow
Master Best Practices for Managing Technical Debt to Promote Software Quality and Productivity
As software systems mature, earlier design or code decisions made in the context of budget or schedule constraints increasingly impede evolution and innovation. This phenomenon is called technical debt, and practical solutions exist. In Managing Technical Debt, three leading experts introduce integrated, empirically developed principles and practices that any software professional can use to gain control of technical debt in any software system.Using real-life examples, the authors explain the forms of technical debt that afflict software-intensive systems, their root causes, and their impacts. They introduce proven approaches for identifying and assessing specific sources of technical debt, limiting new debt, and “paying off” debt over time. They describe how to establish managing technical debt as a core software engineering practice in your organization.
- Discover how technical debt damages manageability, quality, productivity, and morale–and what you can do about it
- Clarify root causes of debt, including the linked roles of business goals, source code, architecture, testing, and infrastructure
- Identify technical debt items, and analyze their costs so you can prioritize action
- Choose the right solution for each technical debt item: eliminate, reduce, or mitigate
- Integrate software engineering practices that minimize new debt
Managing Technical Debt will be a valuable resource for every software professional who wants to accelerate innovation in existing systems, or build new systems that will be easier to maintain and evolve.
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£25.90£28.50 -
Managing Your Money All-in-One For Dummies
A hands-on, power-packed guide to managing all things money
Time and money. Those are the two most important assets you have, and smart people manage both of them wisely. Managing Your Money All-in-One For Dummies is your one-stop resource to turn to when you’re ready to manage your money. It offers everything you need to confidently handle your finances. When you’re ready to create a budget, pay down debt, and scale back your expenses, you’ll find the support you need here. If you’re eyeing the future, you’ll find advice on improving your credit score, saving for college and retirement, and planning an estate. As if all of that isn’t enough, this comprehensive book covers other financial topics such as buying insurance, investing in your 401(k), and so much more.
The authors of Managing Your Money All-in-One For Dummies explain how to handle your money in a way that encourages you to think and act positively, no matter what your financial situation looks like. And as you move toward financial freedom, you can come back to this book to get advice on topics that go beyond day-to-day money management, such as taking out a mortgage, investing online, and more.
- Get your financial life in order, whatever your stage of life
- Make a budget, manage your credit, and pay down your debt
- Demystify financial reports, online investing, and retirement plans
- Save for college and learn how to balance your saving and spending habits in any economy
- Navigate the new norm of online banking
Spend some time learning how to manage your money today. It’ll be a wise investment of both of your most valuable assets.
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£24.30£29.40Managing Your Money All-in-One For Dummies
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Manifesto to SEO: Writing Content for a Better Ranking Website
Manifesto to SEO is a book dedicated to businesses that wish to improve their Google ranking. It helps to emphasis your digital presence with the help of content in inbound marketing. Putting up content is just not enough, it needs to be optimized as per the SEO guidelines. The book is an elaborate representation of how SEO based content can help you flourish your business and reach your audience.Read more
£2.20 -
mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
No more jargon, no more fluff – Your straightforward pocket guide to marketing has arrived!
- “Not everyone has a $100 million Barbie marketing budget. I wish I could learn about more budget-friendly strategies.”
- “I am looking for more guidance on identifying and targeting our specific audience.”
- “Measuring the success of our campaigns is still a challenge. I wish there were more practical examples or tools to help us calculate our ROI accurately.”
- “Where should I advertise? I struggled to find a clear direction to strike the right balance between digital and more traditional channels. I’m not sure where to allocate our resources effectively.”
- “I’m looking for specific case studies or real-life examples of businesses that faced similar challenges and successfully overcame them.”
- “Building a brand is already hard enough, but how do I achieve consistency across all activities?”
If all this sounds familiar, then you should check out:
mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
Written by award-winning marketer Sonya Gonzalez Mier, mar·ket·ing offers a wealth of insights from the marketing giants, including Unilever, P&G, Henkel, Nestle, L’Oréal, and TikTok, alongside cutting-edge research from academic literature. With easy-to-read and bite-sized chapters, this guide provides actionable insights on maximising your marketing efforts and achieving business success.
This guide covers a wide range of marketing aspects, including how to effectively set budgets, find and target receptive target audiences, outshine the competition, set up campaigns and measure success effectively, and find the perfect balance between traditional and digital marketing methods.
Inside this accessible pocket guide, you’ll learn:
- How to set an effective marketing budget and overcome objections by key stakeholders
- 5 fundamental techniques to remove bias from your marketing research
- Handy tools and frameworks to analyse your competition and business
- How to identify what marketing strategies are needed to grow sales
- The secret to utilising behavioural psychology to supercharge your marketing efforts
- How to make your packaging stand out
- The truth about how pricing your product makes all the difference
- How to navigate a price war … and win
- Actionable how-to guides on how to set up campaigns across all main channels
- What the 80/20 rule actually means and how to use it
- How to measure success and make the right decisions with the data available
- Never get confused by jargon again, with the comprehensive acronym list provided
- Over 45 concepts explained in bite-sized 5min chapters
… and so much more.
Whether you’re a seasoned professional seeking to sharpen your skills or a novice marketer hungry for knowledge, this pocket guide is all you need.
Pick up your copy today!
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£11.40 -
Maritime Law (Maritime and Transport Law Library)
Now in its fifth edition, this authoritative guide covers all of the core aspects of maritime law in one distinct volume. Maritime Law is written by a team of leading academics and practitioners, each expert in their own field. Together, they provide clear, concise and fully up-to-date coverage of topics ranging from bills of lading to arrest of ships, all written in an accessible and engaging style. As English law is heavily relied on throughout the maritime world, this book is grounded in English law whilst continuing to analyse the key international conventions currently in force.
Brand new coverage includes:
The impact of the European Union (Withdrawal Agreement) Act 2020 which amends the European Union (Withdrawal) Act 2018.
Over one hundred new cases from the English courts, the Court of Justice of the European Union and the International Tribunal for the Law of the Sea.
Changes to the Merchant Shipping (Registration of Ships) Regulations 1993, including the Merchant Shipping (Registration of Ships) (Amendment) (EU exit) Regulations 2019.
Discussion of the Incoterms 2020 which are available for incorporation into sale contracts from 1 January 2020.
Updates on litigation and amendments to the Admiralty Civil Procedure Rules.
This book is a comprehensive reference source for students, academics and legal practitioners worldwide, especially those new to maritime law or a particular field therein.
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£49.10£57.00Maritime Law (Maritime and Transport Law Library)
£49.10£57.00 -
Marketing
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?
How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.
Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.
An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.
Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Bank of case studies
Practitioner insight videos
Career insight videos
Library of video linksFor students:
Key concept videos
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the bookRead more
£52.20Marketing
£52.20 -
Marketing
How does Samsung use data to improve customers’ omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?
How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.
The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and ‘femvertising’ illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company’s success.
Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Case insight videos
Industry foresight videos
Library of video linksFor students:
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
VLE content
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the book
Case insight video transcriptsRead more
£52.20Marketing
£52.20 -
Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever―this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
- Discover the new rules of marketing
- Stand out and create WOW moments
- Build a loyal and vocal customer base
- Learn who will shape the future of customer choice
Every few years brings a “new” marketing movement, but experienced marketers know that this time its different; it’s not just the rules that have changed, it’s the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
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£16.20£20.00Marketing 4.0: Moving from Traditional to Digital
£16.20£20.00 -
Marketing 6.0: The Future is Immersive
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:
- The building blocks of metamarketing
- Generation Z and Generation Alpha and the technologies they use daily
- How to tap into metaverses and extended reality
- The potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
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£19.20£20.90Marketing 6.0: The Future is Immersive
£19.20£20.90 -
Marketing An Introduction
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
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£5.70 -
Marketing and Lead Generation for Financial Advice Professionals: From Prospects to Profits – Proven Strategies for Financial Advisers to Attract More of their Ideal Clients
Attention IFAs, wealth managers, financial advisers and financial planning professionals… Are you looking for proven ways to highlight your value and attract more of your ideal financial advice clients and connections?Over a forty-year career in financial services, Philip has been studying what the most successful IFAs, financial planners and advisers do to attract and retain more of their ideal connections and dream clients.
This comprehensive book reveals a wealth of proven tips, techniques, strategies and ideas for articulating your value and expertise, and winning more of the financial planning clients that you really want. Featuring case studies of advisers from the UK, Europe, USA and as far as New Zealand, financial advice professionals share the very best of what has consistently delivered the goods from their marketing and lead generation activities.
In addition to cutting-edge but simple digital ideas, this book highlights the very best in traditional and ‘old school’ marketing techniques – many of which Philip has added a powerful modern twist.
From seminars to LinkedIn, client events to Facebook ads and from referrals to podcasting – and much more – if you make one investment in your business development this year, make it MARKETING AND LEAD GENERATION FOR FINANCIAL ADVICE PROFESSIONALS.
“Phil has intimate knowledge of financial adviser business models from his career as a speaker and community builder. It’s no surprise then that he’s nailed it with this book. Financial advisers will find this an indispensable guide to marketing their companies to connect with more clients and grow their business as a result.”
Roger Edwards, Marketing Speaker and ConsultantRead more
£14.20£28.10 -
Marketing Communications
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice.
Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice.
From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications.
The book includes examples of contemporary, innovative marketing practices drawn from some of the world’s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape.
The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
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£54.10£56.00Marketing Communications
£54.10£56.00 -
Marketing Communications: A European Perspective
Learn the techniques and applications of marketing communications in a European context
Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.
Pearson, the world’s learning company.
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£40.80£54.10Marketing Communications: A European Perspective
£40.80£54.10 -
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.
The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook.
Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data.
New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies.
This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.
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£156.80 -
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
“The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns.” Dave Chaffey, Co-founder and Content Director, Smart Insights
This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for – to be able to implement genuinely integrated marketing campaigns.
This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students:
– How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns
– The opportunity and risks of social media
– How to navigate ethical and data management challenges
– How to use the current preferred digital marketing tools and technologyCovering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
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£43.20£44.60 -
Marketing Communications: Interactivity, Communities and Content
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level.
This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.
Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers.
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£1.60 -
Marketing Communications: Touchpoints, sharing and disruption
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.
The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
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£32.30£53.20 -
Marketing For Dummies, 3rd Edition, UK Edition
Smart marketing techniques to get your business noticed.Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.
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£15.70£19.00Marketing For Dummies, 3rd Edition, UK Edition
£15.70£19.00 -
Marketing For Dummies, 5th Edition
The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you’re a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You’ll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You’ll discover inexpensive online marketing and promotion tools, proving that budget doesn’t have to be an insurmountable obstacle. You’ll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!
Today’s marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.
- Turn web visibility into real-world traffic and sales
- Reach the right people at the right time
- Develop a cohesive marketing plan for any budget
- Source locally, market dynamically, and connect with your community
Whether you’re looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
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£3.20 -
Marketing For Dummies: Use Marketing Strategies to Build Brands and Roi, Master Seo, E-commerce, Video, Digital, Social and Mobile Channels, Apply Psychology to Win Loyalty and…
Pump up your business with the latest, greatest marketing techniques
This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.
- Learn the marketing and sales strategies that work in any economy
- Discover how to engage customers with trust and enthusiasm
- Understand post-pandemic changes in consumer attitudes
- Discover new tools and technologies for finding customers and inspiring loyalty
- Adapt your brand, pricing, and sales approach to make your business more valuable
- Avoid common marketing mistakes and learn how to measure the impact of your efforts
In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
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£17.70£20.90 -
Marketing for Introverts: How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world
Turn your quiet strengths into a compelling marketing strategy.This proven 5 step marketing framework for introverted business owners will help you find your voice AND get heard.
Does your business’s success hinge on your ability to market yourself?
Want to promote and connect with your ideal clients in a way that feels authentic and comfortable?
But marketing as an introvert feels overwhelming.
You’re not alone. Did you know over 40% of the population are introverts?
Yet, there are successful introverted entrepreneurs who market their businesses with confidence. What do these entrepreneurs know that you don’t?
With a deep understanding of introversion and over 25 years experience in building and marketing businesses, marketing consultant and podcaster, Jenny Procter shows you that being introverted doesn’t have to be a barrier to success.
Jenny shares her proven 5 step system that utilises the strengths of introverts to build a compelling marketing strategy. It’s an intuitive and straightforward approach with actionable strategies for introverted business owners to thrive in marketing.
Learn how to:
- Understand your introverted nature
- Craft an authentic marketing message
- Leverage your introverted strengths
- Use your business’s story, not just sales pitches
- Adapt marketing strategies to your introverted personality
- Choose marketing messages that will resonate with your audience
- Increase your confidence in marketing your business
It’s ok to feel anxious. But you do need to step outside your comfort zone because confidence only comes from practice.
Are you ready to create a marketing strategy that authentically represents who you are and what you offer?About the author
Jenny Procter is an experienced marketing consultant and host of the successful Marketing for Introverts podcast. She discovered she was an introvert while in a room of extroverts in 2010, and it was truly a lightbulb moment.As an introvert and small business owner Jenny believes that everyone can find a way to market their business and get more visible in a way that suits them. Her approach is supportive and endlessly practical. She works with service businesses to define their audience, get clarity about their offer and define their niche, before consistently delivering the marketing tactics that work, while resisting the latest shiny marketing tools. She has been described as a safe pair of hands and the person who brings calm and clarity to any marketing challenge.
Working with hundreds of small business in her consultancy, Jenny’s early career was spent in corporate communications roles, organizing government conferences, defending late trains on live radio and advising NHS and local government leaders.
Jenny lives in a Staffordshire village with her two children (one introvert and one extrovert) and works happily and peacefully in her home office.
Find her at
www.bondfieldmarketing.co.uk
LinkedIn Jenny Procter
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£14.20 -
Marketing For Startups: Tips And Techniques To Develop An Effective Marketing Strategy For Startup: Startup Marketing Campaigns
When you decide to start a business, it’s very important to set an effective marketing plan because it will directly affect the profits. This book gives proven strategies that help startups to find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. It provides a practical step-by-step framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. Discover how to:
– Nail your niche and write copy that cuts through
– Construct your buyer journey from awareness to customer
– Discover the best digital marketing channels to use for your business
– Create a predictable recurring pipeline
– Scale and go globalRead more
£6.20 -
Marketing Imagination, New, Expanded Edition
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive “Levitt on Marketing” Now Theodore Levitt – renowned as the Harvard Business School’s “guru of marketing” – has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay “Marketing Myopia” and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best – sharp, knowledgeable, erudite, and, yes, as imaginative as ever.Read more
£14.20 -
Marketing Is My Superpower: A 6×9 Inch Softcover Diary Notebook With 110 Blank Lined Pages. Funny Vintage Marketing Journal to write in. Marketing Gift and SuperPower Retro…
This is a Vintage and Retro Birthday, Anniversary, Valentine’s day, or any occasion gift for Marketing lovers to doodle, sketch, put stickers, write memories, or take notes in.Read more
£5.20 -
Marketing Management, Global Edition
Start thinking like a marketer with the gold-standard text for today’s Marketing Management.
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.
Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager’s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.
The text’s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands.
The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations.
Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field.
Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£43.60£66.50Marketing Management, Global Edition
£43.60£66.50 -
Marketing Management: European Edition
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book – and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
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£47.90£55.10Marketing Management: European Edition
£47.90£55.10 -
Marketing Ninja Gift: A5 Blank Lined Notebook Journal for Marketing Ninja | Funny Thank You and Appreciation Gifts, Retirement, End of Year Gift, Gag Gift
Need to show your cool Marketing Ninja how much they mean to you?
You’ve come across this great notebook that will do the job perfectly!Great notebook for taking notes, journaling, organizing, writing and brainstorming.
Suitable for any special occasion: Christmas, Secret Santa, Birthday, Graduation, Retirement, Appreciation, etc.- 6×9 Inches (A5)
- 120 Pages
- Sleek, matte-finished Premium cover for a professional look
- Excellent and thick binding
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£5.30 -
Marketing Plans: How to prepare them, how to profit from them
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step by step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands on guide to implementing every single concept included in the text. New chapters and content include: * A Does it Work feature throughout demonstrating examples of real successes using the processes in the book * More substantial coverage of consumer behaviour to balance the book s focus with B2B planning * Digital techniques and practices brought fully up to date * Also includes a comprehensive online Tutors Guide and Market2Win Simulator for those who teach marketing strategyRead more
£36.00£37.00 -
Marketing Plans: Profitable Strategies in the Digital Age
The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
- A best-practice, step-by-step process for coordinating marketing strategy and planning
- Methods to create powerful, differentiated value propositions
- Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits
- Lessons from the leaders on how to embed world-class marketing within the organisation.
Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
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£35.00£38.00 -
Marketing Research: Delivering Customer Insight
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.
New to this Edition:
– Expanded coverage of qualitative analysis, now with its own dedicated chapter
– Fresh material on hot topics such as big data analytics, social media listening and data visualization
– Updated content on online surveys, online group discussions and online samples, as well as data protection legislation
– Added ‘Industry Viewpoint’ features setting out the latest thinking from practitioners on important topics
– New author video introductions to each chapter and ‘Careers in Marketing Research’ video suite featuring the advice and experiences of a range of practitioners around the world
– New opening cases featuring well-known, international organizations
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£49.40
