-
Gambling on Development: Why Some Countries Win and Others Lose
In the last thirty years, the developing world has undergone tremendous changes. Overall, poverty has fallen, people live longer and healthier lives, and economies have been transformed. And yet many countries have simply missed the boat. Why have some countries prospered, while others have failed? Stefan Dercon argues that the answer lies not in a specific set of policies, but rather in a key ‘development bargain’, whereby a country’s elites shift from protecting their own positions to gambling on a growth-based future. Despite the imperfections of such bargains, China is among the most striking recent success stories, along with Indonesia and more unlikely places, such as Bangladesh, Ghana and Ethiopia. Gambling on Development is about these winning efforts, in contrast to countries stuck in elite bargains leading nowhere. Building on three decades’ experience across forty-odd countries, Dercon winds his narrative through Ebola in Sierra Leone, scandals in Malawi, beer factories in the DRC, mobile phone licences in Mozambique, and relief programmes behind enemy lines in South Sudan. Weaving together conversations with prime ministers, civil servants and ordinary people, this is a probing look at how development has been achieved across the world, and how to assist such successes.Read more
£14.50£15.20 -
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.
When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
Read more
£12.90£13.30 -
Essentials of Marketing
Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.
The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual.
Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence.
Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.
Read more
£4.70Essentials of Marketing
£4.70 -
Indian Icon: A Cult Called Royal Enfield
More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.Read more
£8.30£19.00Indian Icon: A Cult Called Royal Enfield
£8.30£19.00 -
Technical Analysis: The Complete Resource for Financial Market Technicians
Master technical analysis, step-by-step! Already the field’s most comprehensive, reliable, and objective introduction, this guidebook has been thoroughly updated to reflect the field’s latest advances.
Selected by the Market Technicians Association as the official companion to its prestigious Chartered Market Technician (CMT) program, Technical Analysis, Third Edition systematically explains the theory of technical analysis, presenting academic evidence both for and against it. Using hundreds of fully updated illustrations and examples, the authors explain the analysis of both markets and individual issues, and present complete investment systems and portfolio management plans. They present authoritative, up-to-date coverage of tested sentiment, momentum indicators, seasonal effects, flow of funds, testing systems, risk mitigation strategies, and many other topics.
Offering 30% new coverage, Technical Analysis, Third Edition thoroughly addresses recent advances in pattern recognition, market analysis, systems management, and confidence testing; Kagi, Renko, Kase, Ichimoku, Clouds, and DeMark indicators; innovations in exit stops, portfolio selection, and testing; implications of behavioral bias, and the recent performance of old formulas and methods. For traders, researchers, and serious investors alike, this is the definitive guide to profiting from technical analysis.
Read more
£58.90£63.20 -
Motivated Teaching: Harnessing the science of motivation to boost attention and effort in the classroom: 3 (High Impact Teaching)
“It’s not easy to write a book that is simultaneously brief, packed with ideas, and clear, but Peps has done it.” Daniel Willingham, Professor of Psychology at the University of Virginia
This book is for teachers and school leaders interested in understanding what motivation for learning is, how it works, and how to build it in the classroom.
From the author of Memorable Teaching, this latest instalment in the High Impact Teaching series stitches together the best available evidence from multiple fields — including behavioural economics, evolutionary psychology and motivation science — to create a concise, coherent and actionable framework that you can use to help your pupils care more about and put more effort into your lessons.
Motivated Teaching has been carefully constructed to be a highly efficient reading experience. It is short, sparse and you should be able to read it in about an hour.
—–
Contents
Act I: Foundations
- Why motivation?
- The mechanics of motivation
- The motivation for learning framework
Act II: Drivers
- 1. Secure success
- 2. Run routines
- 3. Nudge norms
- 4. Build belonging
- 5. Boost buy-in
—–
Praise for Motivated Teaching
“All I can say is that it was everything I’d hoped for and more.” Jon Hutchinson, Assistant Head at Reach & Visiting Fellow at Ambition
“Another absolute gem from Peps Mccrea.” Helene Galdin-O’Shea, English teacher & researchED organiser
“This is a hugely important book for teachers and school leaders.” Josh Goodrich, Assistant Principal at OASB & CEO at Steplab
—–
Praise for other books in the High Impact Teaching series
“A great little book for teachers based on robust evidence.” Carl Hendrick, Head of Learning and Research at Wellington College
“Things that make teachers’ lives simpler like this are few and far between.” Doug Lemov, Author of Teach Like a Champion
“I doubt you’ll find an education book with more useful insights per minute of reading time.” Dylan Wiliam, Emeritus Professor of Educational Assessment at UCL
“I can’t remember when I have ever read a book that takes such complex ideas and communicates them with sophistication and simplicity.” Oliver Caviglioli, Education author & information designer
“A truly excellent book which sets out the science behind learning with remarkable clarity.” Mark Enser, Head of Geography at Heathfield Community College
Read more
£15.20 -
Accounting for Derivatives: Advanced Hedging under IFRS 9 (The Wiley Finance Series)
The derivative practitioner’s expert guide to IFRS 9 application
Accounting for Derivatives explains the likely accounting implications of a proposed transaction on derivatives strategy, in alignment with the IFRS 9 standards. Written by a Big Four advisor, this book shares the author’s insights from working with companies to minimise the earnings volatility impact of hedging with derivatives. This second edition includes new chapters on hedging inflation risk and stock options, with new cases on special hedging situations including hedging components of commodity risk. This new edition also covers the accounting treatment of special derivatives situations, such as raising financing through commodity-linked loans, derivatives on own shares and convertible bonds. Cases are used extensively throughout the book, simulating a specific hedging strategy from its inception to maturity following a common pattern. Coverage includes instruments such as forwards, swaps, cross-currency swaps, and combinations of standard options, plus more complex derivatives like knock-in forwards, KIKO forwards, range accruals, and swaps in arrears.
Under IFRS, derivatives that do not qualify for hedge accounting may significantly increase earnings volatility. Compliant application of hedge accounting requires expertise across both the standards and markets, with an appropriate balance between derivatives expertise and accounting knowledge. This book helps bridge the divide, providing comprehensive IFRS coverage from a practical perspective.
- Become familiar with the most common hedging instruments from an IFRS 9 perspective
- Examine FX risk and hedging of dividends, earnings, and net assets of foreign subsidies
- Learn new standards surrounding the hedge of commodities, equity, inflation, and foreign and domestic liabilities
- Challenge the qualification for hedge accounting as the ultimate objective
IFRS 9 is set to replace IAS 39, and many practitioners will need to adjust their accounting policies and hedging strategies to conform to the new standard. Accounting for Derivatives is the only book to cover IFRS 9 specifically for the derivatives practitioner, with expert guidance and practical advice.
Read more
£66.30£69.40 -
Pick Me: Breaking Into Advertising and Staying There
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you’re a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you’re in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You’ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you’re hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.Read more
£11.40 -
Operations Management For Dummies
The plain language guide to getting things running smoothly in the world of business
Operations management is all about efficiency, and Operations Management For Dummies is all about efficiently teaching you what you need to know about this business hot topic. This book tracks typical operations management MBA courses, and it will help you un-muddle concepts like process mapping, bottlenecks, Lean Production, and supply chain management. Learn to step into a business, see what needs improving, and plug in the latest tools and ideas to shape things up in any industry.
This latest edition covers, you guessed it, digital transformation. Technology is completely upending operations management, and Dummies walks you through the latest, so you can stay at the front of the pack. Other new stuff inside: supply chain traceability, ethical sourcing and carbon footprint, business resiliency, and modularizing the supply chain. It’s all here!
- Optimize operations and increase revenue with strategies and ideas that make businesses run better and cheaper
- Get easy-to-understand explanations of complex topics and theories in operations management
- Learn how operations management is affected by digital transformation and sustainability concerns
- Evaluate, design, improve, and scale all sorts of processes, regardless of business size or area of operation
Businesses can’t operate successfully without effective operations and supply management. That makes Operations Management For Dummies a must―for MBA students and business professionals alike.
Read more
£19.80£24.70Operations Management For Dummies
£19.80£24.70 -
The SaaS Sales Method Fundamentals: How to Have Customer Conversations (Sales Blueprints Book 3)
The SaaS Sales Method Fundamentals: How to Have Customer Conversations distills how the entire organization communicates with customers down to a simple set of interactions. These interactions happen across multiple channels, from email to phone to in person meetings. What is different about how Blueprints approaches communication is that it emphasizes Impact – understanding how everything in the customer relationship affects the customer’s business results. Sales professionals, whether Sales Development Representatives, Account Executives, Customer Success Managers, or Account Managers, will benefit from the important impact-oriented communications frameworks in this book.Read more
£0.70 -
My Revision Notes: Cambridge Technicals Level 3 IT
Enhance your students’ practical skills and develop their key content knowledge with this proven formula for effective, structured revision.
Target success in OCR’s Cambridge Technical Level 3 Information Technology with this revision guide that brings together exam-style questions, revision tasks and practical tips to help students to review, strengthen and test their knowledge.
With My Revision Notes, every student can:
– Enjoy an interactive approach to revision, with clear topic summaries that consolidate knowledge and related activities that put the content into context.– Plan and manage a successful revision programme using the topic-by-topic planner.
– Build, practise and enhance exam skills by progressing through revision tasks and Test Yourself activities.
– Improve exam technique with helpful hints, tips and ‘Now Test Yourself’ questions on how to approach the exams.
Please note: answers are not provided for the exam-style questions and ‘Test Yourself’ activities
Read more
£18.00 -
Simple Self Employed Accounts Book: Cash Book for Small Businesses, Startups, Print on Demand, Freelancers, Gigs, Clubs and Home
Are you tired of struggling to keep your finances in order as a small business owner, club treasurer, or even managing your home budget? Does the thought of managing your expenses, income, and cash balance seem daunting and overwhelming? Look no further – the ultimate solution has arrived!The Simple Accounts Book is designed specifically to meet the needs of someone who wants to minimise the time spent record keeping while maintaining all the key information in the simplest way.
- Easy to maintain all necessary financial records
- Business or home use
- Columns for Date, Details, Reference, Expense, Income and Balance
- Striped lines for clarity
- 31 lines per page, enough for one line a day
- Balance brought forward allows running total
- Yearly summaries at the back for comparison
- Monitor costs against a budget
Order one now to simplify your life!
Read more
£6.80 -
General Ledger Accounting using Microsoft Excel: (Source Code & Example) (Excel and Accounting)
Using Microsoft Excel in processing accounting data is the right choice. This is because Microsoft Excel offers convenience for you in running an application. Fast Excel Accounting that is designed in this package offers high reliability. The main process in the accounting cycle designed with a smart way to produce an application that reliable and accurate and can be used in the small and medium scale business or for you who is studying in Excel/Accounting. The design in this package is the main features in the accounting cycle is from the Journal transaction, ledger, trial balance, income statement, balance sheets, cash flows statement and closing entry.Read more
£8.80 -
Money In Money Out Book: Simple Accounting Ledger for Logging Financial Transactions | Ideal for Small Businesses and Self Employed
Practical and easy to use Accounting Ledger
Very simple accounting ledger which would suit anyone needing to keep a record of spending and income. Nothing complicated here, just 5 columns for entering date, description, money in and money out with a final column for current balance.
Ideal for people out and about or equally good for jotting down day-to-day expenses and credits.
The size is a handy 5.5′ x 8.5′ inches which is neither too small nor too big.
- 100 Pages
- 5.5′ x 8.5′ inches (13.97 x 21.59 cm)
- Soft Feel Paperback Cover
- Red Design
Columns for:
- Date
- Description
- Money In
- Money Out
- Balance
Nice and simple for quick recordings of day-to-day transactions.
Read more
£4.30 -
Introduction to Bookkeeping: AAT Level 2 Q2022 Study Guide (AAT Level 2 Q2022 Study Guides)
A complete study guide for the Introduction to Bookkeeping unit, part of the AAT Level 2 Certificate in Accounting, according to the Q2022 standard, in operation from 1st September 2022.Written by an accountancy lecturer and AAT-qualified bookkeeper, this study guide covers the key unit topics of:
- The Basics of Double-Entry Bookkeeping
- Receivables and Payables Ledger
- General Ledger
- Cash Book
- Petty Cash Book
- Assessment Support
Unlike other textbooks and study guides, this study guide follows a scenario-based approach, following a business owner as they start their business, making the opening entries, making credit sales and purchases, paying suppliers and customers, making cash sales and purchases, and operate petty cash, setting up numerous ledger accounts in order to to do so.
With over 200 pages, each chapter contains the key learning from the topic as well as a digital focus to make the links between manual and computerised bookkeeping, as well as a range of questions in order to practice the necessary skills to become a successful AAT-qualified bookkeeper.
The book ends with a section on assessment support, in order to prepare students for exams, as well as the answers to the earlier questions in the book.
This book has received an update in September 2023, with some errors corrected and changes of formatting to improve readability.
Read more
£10.00 -
Digital Marketing: Advanced Strategies to Start, Acquire, Retain, And Scale a Successful Digital Marketing Agency (Business Blueprint Book 5)
If You’re Ready to Unlock the Secrets of Building a Powerful Digital Marketing Empire, Then Keep Reading! – Discover the Step-By-Step Roadmap That Will Take You From Aspiring Entrepreneur to Industry Powerhouse
Are you ready to discover the secrets behind building a highly successful digital marketing agency that generates massive revenue?
In an increasingly digital world, the power of effective marketing can make or break a business. Look no further than this all-in-one guide to building a top Digital Marketing Agency!
Inside this transformative guide, marketing enthusiasts, entrepreneurs, and aspiring agency owners will embark on a step-by-step journey toward creating a thriving agency that will help you accomplish all your dreams.
Packed with invaluable insights, proven strategies, and practical advice, this book is a comprehensive roadmap that reveals the blueprint for building a highly profitable digital marketing agency from scratch.
Discover:
- How to lay a solid foundation for your agency: From defining your niche and identifying your target audience to crafting a compelling brand identity that sets you apart.
- Core strategies to propel your agency ahead: Utilize the tools of the trade from Search Engine Optimization, to leveraging social media marketing to engage and expand your audience.
- The formula to building a winning team: Learn how to assemble a high-performing team, nurture client relationships, and develop a scalable business model that drives consistent growth.
- Industry secrets to elevate your agency: Be guided through advanced tactics to help you streamline your operations, deliver exceptional results, and secure long-term clients
Whether you’re a marketing professional seeking to launch your own agency or an existing agency owner looking to scale your business to new heights, this book will serve as your ultimate guide to building a successful digital marketing agency.
So, get ready to transform your passion for marketing into a thriving and lucrative business.
Scroll up, Click on “Buy Now”, and Get Your Copy Now!
Read more
£3.10 -
Marketing: A Very Short Introduction (Very Short Introductions)
Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today’s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company’s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation’s ability to reach potential customers.
This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer’s purchasing habits.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Read more
£7.10£8.50 -
The Art of Selling Memberships: How I’ve Sold Millions of Dollars in Gym Memberships and How You Can Too
The Ultimate Sales Book for Closing More Gym Memberships and Making More Money.
A 5-Step Process That Anyone Can Master!
Selling gym memberships is a true art and like art you can create a beautiful masterpiece that brings you millions of dollars or you can be a starving artist. In this groundbreaking new book, you will learn how a man turned himself from a membership sales beginner into a membership sales master, selling millions of dollars in memberships along the way.
You’ll discover:
-
How to ask the most powerful question in the universe to uncover your prospect’s true buying motivations.
-
Techniques to prepare yourself for success both physically and mentally.
-
The reasons why people buy memberships (it’s not what you think).
-
Ways to generate and close leads from the telephone, from walk-ins, from the Internet/social media, and from face-to-face contacts.
-
The only four objections a prospect will have, why every prospect has them, and how to overcome them with ease.
-
Three keys to doing a great gym tour and trial workout.
-
How to get a commitment and paid in full memberships.
-
The art of closing the hesitant buyer with closes like the “You Are Getting In Your Own Way Close”, the “My Life Isn’t Going to Change Close”, the “Show Me The Money Close”, and many more.
Who is this book for?
Owners, operators, personal trainers, and program directors of gyms, fitness centers, health clubs, and martial arts studios who want to close more sales so that they can make more money with less effort. In fact, anyone who is involved in personal selling of any kind will benefit from the knowledge and experience shared in this book. From handling leads to closing prospects, this book takes you through it all.
Plus get these FREE BONUS GUIDES!
Purchase the book, text AOSMBONUS to (678) 506-7543, and you’ll get these FREE BONUS GUIDES:
10 Low Cost to No Cost Ways to Promote, Market, and Generate Leads for Your Gym!
The Silver Bullets of Selling: How to Generate Non Stop Referrals
Scroll up and get your copy today.
Read more
£13.30 -
-
BUSINESS PLANNING ESSENTIALS FOR DUMMIES
All the basics you need to design a successful business planWhether you’re starting your first business or you’re a serial entrepreneur, you know how important a good business plan is to your business’s ultimate success. Bad or non-existent business plans are a primary cause of business failure. But don’t fret! Business Planning Essentials For Dummies gives you all the essential, practical information you need to succeed―from deciding what your business is really all about to building a long-term vision of where your company will go. In between, the book covers budgeting and finance, pricing, predicting sales, and much more.
- Covers all the essentials of writing a business plan and getting on the road to turn your plan into a reality
- Serves as an ideal refresher or introduction to the topic in an affordable small-format edition
- Intended for anyone starting their first business or even just thinking about it
Business Planning Essentials For Dummies is packed with everything you need to know to get started on building your dream business. So what are you waiting for?
Read more
£8.80£10.00BUSINESS PLANNING ESSENTIALS FOR DUMMIES
£8.80£10.00 -
I Always Give 100% at Work: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White Elephant Gift Idea
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
Read more
£4.70 -
The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!
“Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals.” -Mark Terry, President, Harman Pro Group “A great read! Warren says it all in a way that’s not only easy to understand, but even easier to implement. No need to ever read another book on this subject.” -John Gamauf, President Consumer Replacement Tire Sales Bridgestone Firestone North American Tire, LLC “Put this book on your must-read list if you want to learn successful strategies for taking your distribution team to the next level. Through motivation and education, Warren Greshes has captivated our very best top managers and producers. He pushes them to succeed and to keep their goals out in front of them, all the while maintaining a clear message, infused with his sense of humor. Warren has helped pave our way to success.” -Bernadette Mitchell, Vice President Retirement Benefits Group, AXA Equitable “Warren is truly an expert in the field of sales! His grassroots ideas are practical, designed for immediate implementation, and are sure to lead to top-notch results. This book is a must-read for those new to sales and those veteran salespeople who want to take their skills to the next level.” -Raj Madan, corporate marketing executive, financial services industryRead more
£8.50 -
LinkedIn Sales Navigator For Dummies
Make selling a social affair!The ABCs of sales have changed. It’s no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer’s journey. Social selling is an effective way to engage with your customer, and the world’s most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts.
With the help of LinkedIn Sales Navigator For Dummies, you’ll learn how to write effective InMail messages and engage with prospects on the world’s most successful professional networking site. Along with utilizing those features, you’ll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more.
- Use lead recommendations to get in front of the right buyer
- Analyze your social selling efforts with real-time data
- Reach more leads with customized InMail messages
- Save 30 – 60 minutes a day previously spent on acquisitions
If you’re a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can’t be without.
Read more
£19.20£20.90LinkedIn Sales Navigator For Dummies
£19.20£20.90 -
Navigating LinkedIn for Sales: The Complete Guide to Social Selling, Sales Navigator and Account-Based Marketing
Navigating LinkedIn for Sales: The All-in-One Playbook for Mastering Social Selling on Sales Navigator
Are you a sales professional seeking to smash your quota by leveraging LinkedIn and Sales Navigator? Written specifically for B2B sales professionals, this tactical playbook equips you with time-tested strategies to excel at social selling on Sales Navigator.
Packed with easy-to-implement tactics, step-by-step workflows, and ready-made templates, you’ll discover how to:
- Create an irresistible personal brand that captivates decision makers’ attention.
- Strategically share content using artificial intelligence that establishes you as an industry authority.
- Maximize Sales Navigator to identify, research, and engage key buyers and accounts.
- Deploy battle-tested social selling strategies to build authentic relationships.
- Utilize account-based marketing to create new opportunities with your perfect buyers.
- Develop a deep sales strategy to discover when buyers are ready to engage, find hidden allies, and stay updated on the accounts you are most focused on.
What You’ll Discover:
- Step-by-step guidance on setting up Sales Navigator to focus on high-probability accounts and drive better outcomes.
- Tactics to engage ideal buyers using all Sales Navigator functions.
- Ideas to leverage generative AI for impactful content creation.
- Innovative outreach cadences to nurture relationships from connection to closed deal.
“An invaluable guide filled with proven strategies to master social selling on Sales Navigator. The must-have playbook for your sales success.”
Unleash the Full Power of Sales Navigator:
This playbook reveals insider tips to identify buyer intent, trigger alerts on key accounts, and leverage data-driven insights. Learn to blend automation with personalization to scale ABM campaigns. Follow proven cadences to build relationships with executives and buying influences.
Everything you need to maximize your Sales Navigator ROI is contained within this comprehensive guide.
Inside the Book:
PART 1: FOUNDATIONS
Lay the groundwork to become an unstoppable force on LinkedIn.
- Craft a LinkedIn profile that grabs the attention of decision-makers.
- Develop detailed buyer personas for laser-focused targeting.
- Master the art of quickly building trust with potential buyers.
PART 2: STRATEGIES
Elevate your social selling game with foolproof strategies.
- Adopt social selling best practices to sidestep common pitfalls.
- Expand your reach through precise account-based marketing.
- Utilize Sales Navigator’s best features for immediate impact.
PART 3: EXECUTION
Transform your strategies into real-world success.
- Convert relationships into sales with a proven 5-step method.
- Become an industry authority by leveraging generative AI to create captivating content.
- Follow the ready-made Sales Navigator action plan to become a sales powerhouse.
Go Beyond Sales Navigator:
Whether you are looking to boost your personal brand, increase engagement, generate leads or build strategic partnerships, this guide will help you maximize the full potential of LinkedIn for next-level sales success.
The comprehensive tactics and expert guidance make this book the must-have playbook for any sales pro aiming to conquer social selling on LinkedIn.
Get your playbook today and unlock the tools, knowledge, and confidence to crush your sales goals!
Read more
£15.60 -
International Legal English: A Practical Introduction for Students and Professionals
English is the dominant language of international business relations, and a good working knowledge of the language is essential for today’s legal or business professional.
This book provides a highly practical approach to the use of English in commercial legal contexts, and covers crucial law terminology and legal concepts. Written with the needs of both students and practitioners in mind, this book is particularly suitable for readers whose first language is not English but need to use English on a regular basis in legal contexts.
The book covers both written and verbal legal communication in typical legal situations in a straightforward manner. In addition to chapters on the grammar and punctuation utilised in legal writing, the book features sections on contract-drafting and the language used in negotiations, meetings and telephone conversations. It features a companion website which contains exercises covering the majority of the topics covered in the book’s chapters.
This edition thoroughly revises and expands the content of the companion website and contains updated examples, more detailed explanations of problematic areas and an expanded section on writing law essays.
Read more
£32.00£35.10 -
The Emergence of Modern Southeast Asia: A New History
The modern states of Indonesia, Vietnam, Thailand, the Philippines, Myanmar, Malaysia, Singapore, Cambodia, Laos, Brunei, and East Timor were once a tapestry of kingdoms, colonies, and smaller polities linked by sporadic trade and occasional war. By the end of the nineteenth century, however, the United States and several European powers had come to control almost the entire region—only to depart dramatically in the decades following World War II.
The Emergence of Modern Southeast Asia offers a new and up-to-date perspective on this complex region. Although it does not neglect nation-building (the central theme of its popular and long-lived predecessor, In Search of Southeast Asia), the present work focuses on economic and social history, gender, and ecology. It describes the long-term impact of global forces on the region and traces the spread and interplay of capitalism, nationalism, and socialism. It acknowledges that modernization has produced substantial gains in such areas as life expectancy and education but has also spread dislocation and misery.Organizationally, the book shifts between thematic chapters that describe social, economic, and cultural change, and “country” chapters emphasizing developments within specific areas. Enhanced by scores of illustrations, The Emergence of Modern Southeast Asia will establish a new standard for the history of this dynamic and radically transformed region of the world.
Contributors: David Chandler, Norman G. Owen, William R. Roff, David Joel Steinberg, Jean Gelman Taylor, Robert H. Taylor, Alexander Woodside, David K. Wyatt.
Read more
£12.40 -
Financial Jokes for Financial Folks: Accounting and Finance Jokes
This financial jokes book (full of all original accounting and finance jokes) is the perfect gift for anyone who works in an accounting/finance department who loves telling cheesy jokes, corny jokes, or jokes that make people roll their eyes! Here’s some examples:
—
Why was the accountant’s self esteem always so low? Because he never gave himself enough “credit”.
Why couldn’t they sell the Tower of Pisa? There was a “lien” on it.
—
Each page has a joke and a funny picture to go along with it!
—
If you want to make your business friends and family laugh then you need to get them this book! If you want to make you accounts payable department smile then get them this book! If you know anybody that has a problem with telling too many bad jokes then give them this book and make it worse!
—
Everybody will be laughing for the rest of the day after you give them this joke book!—
- A fantastic novelty gift for an Office Party, Fathers day, & Christmas / Stocking Stuffer / White Elephant Gift.
- All the jokes in this book are clean family friendly jokes. No swear words or anything like that.
Read more
£5.60 -
The Handbook of Health and Safety Practice 7e
Now in its seventh edition, this guide provides comprehensive coverage of all the new health and safety legislation, ensuring you can successfully implement the necessary legislation in your organisation. Fully revised and updated.Organised into two easy-to-use sections and fully illustrated with case studies, the Handbook of Health and Safety Practice discusses both the legal and the practical aspects of health and safety in the workplace. This authoritative guide helps you to take a more comprehensive view on health and safety and how it can contribute to your wider business objectives.Read more
£3.60 -
What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider’s Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency…
What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider’s guide for advertising agencies on how account management can create great client/agency relationships.
The first book on client/agency relationships to be written an ex-client, this book gives a true insider’s guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great.
In this step-by-step guide you will discover:
- What simple actions you can take today to generate great relationships with your clients.
- How to gain a deeper understanding of the pressures your clients face and why this is so important.
- Practical day-to-day advice on how to master positive relationship building behaviours.
- The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying;
– The 9 essential behaviours to prevent damage to the client/agency relationship.
– The 5 essential behaviours to take your client/agency relationships from good to great.
Read more
£12.30 -
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
From the authors of the internationally-bestselling business classic The Challenger Sale
‘A handbook of practices that will help you get into your customers’ heads, deliver good value, and win the sale’ Daniel H. Pink, author of To Sell is Human and Drive
—————————————————————
In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don’t focus on friendly, attentive customers. Instead, they target challenger customers.
Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.
Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these ‘mobilizers’ and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.
Read more
£12.60£16.10 -
Facebook Marketing For Dummies, 6th Edition
Add Facebook to your marketing plan―and watch your sales grow
With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.
If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you’ll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
- Develop a desirable community
- Sell products and services
- Use Facebook events to drive sales
- Get new business tips and avoid common mistakes
Whether you’re a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
Read more
£14.00£17.10Facebook Marketing For Dummies, 6th Edition
£14.00£17.10 -
ITIL For Dummies, 2011 Edition
ITIL For Dummies provides an easy-to-understand introduction to using best practice guidance within IT service management. It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers’ needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users. * Understanding how ITIL can help you * Getting to grips with ITIL processes and the service lifecycle * Implementing ITIL into your day to day work * Learn key skills in planning and carrying out design and implementation projectsRead more
£2.80 -
Economics For Dummies, 3rd Edition (For Dummies (Business & Personal Finance))
Understand the science of wealth and prosperity
- Find FREE quizzes for every chapter online
- Learn about good markets, bad monopolies, and inflation
- Decode budget deficits and trade gains
This book gives you everything you need to understand our rapidly evolving economy―as well as the economic fundamentals that never change. What’s the best way to fight poverty? How can governments spur employment and wage growth? What can be done to protect endangered species and the environment? This book explains the answers to those questions―and many more―in plain English.
Inside…
- Get the fascinating scoop on behavioral economics
- Understand the model of supply and demand
- See how governments use monetary and fiscal policy to fight recessions
- Discover game theory and the secrets of cooperation
Read more
£16.10 -
The Deal: Inside the World of a Super-Agent
‘Excellent . . . an in-depth excavation of the murky and mysterious world of football business. Smith’s candid and often shocking book reveals the true workings of football business that take into account things few of us even could even imagine . . . The Deal answers some of those questions and leaves you wanting more. It is an educational tool that most fans could do with researching’ Joe Short, Express
Football analysis has grown at the same exponential rate as the sport’s popularity and yet one of its most intrinsic elements remains tantalisingly opaque: the role of ‘agent’. The Deal is a unique and fascinating perspective into the business of sports management through the eyes of ‘Mr Football’, ‘super-agent’, Jon Smith. 800,000 watch their professional football team play each week and TV pulls in audiences of around 600 million. Despite these phenomenal figures, the complex money-making scene behind sport is one of its biggest mysteries. The Deal will be an unprecedented insight into this world, showing what goes on as players and big money change hands.
The Deal is also the story of one of the shrewdest and most successful businessmen of our time. Documented through Jon’s personal rollercoaster of high-flying success to near bankruptcy, the book’s over-arching narrative will offer an inspiring personal journey as well as insider knowledge of brokering deals at a high level and under extreme pressure.
The Deal will appeal strongly to buyers of business books as well as a significant number of sports fans interested to know what goes on in the back room of their favourite sport.
Read more
£4.70 -
Lawpack Last Will & Testament Kit (Do It Yourself Kit)
Putting off making your Will? Make yours today and protect your loved ones. The sobering fact is that if you die without a Will, family and friends would be left having to sort the situation out, causing heartache and stress at an already difficult time. Everything you own would be dealt with according to strict legal rules and not as you might have wanted. Avoid this by making a Will that provides for those close to you, and makes clear who gets what. This Kit includes a Guidance Manual packed with information and advice on how to write your own legally valid Will, without the expense of a solicitor. It covers appointing executors; choosing guardians for children; leaving specific items to individuals; giving to charity; completing, signing and witnessing your Will correctly. The Kit includes a choice of ready-to-complete Will Forms for use according to your circumstances. Optional Forms to download: List of Important Document Locations, Funeral Wishes Form, Letter to Executor, Property Inventory.Read more
£8.50 -
Common Law Handbook: For Juror’s, Sheriff’s, Bailiff’s, and Justice’s
“ONLY THE PEOPLE” CAN SAVE AMERICA WILL YOU? THEN REGISTER WITH THE “NATIONAL REGISTRY” At www.NationalLibertyAlliance.org to become a common law Jurist. We are establishing Common Law Grand Juries in all 3,141 counties in the United States of America. By doing this the people will move our Courts back to “Courts of Justice” and take 100% control of our government. Watch the video “Power of the Grand Jury.” THE DUTY OF THE “COMMON LAW GRAND JURY is to right any wrong. If anyone’s unalienable rights have been violated, or removed, without a legal sentence of their peers, the Grand Jury can restore them. In addition, if a dispute shall arise concerning this matter it shall be settled according to the judgment of the Grand Jurors, the Sureties of the peace. IN A US SUPREME COURT STUNNING 6 TO 3 DECISION JUSTICE ANTONIN SCALIA, writing for the majority, confirmed that the American grand jury is neither part of the judicial, executive nor legislative branches of government, but instead belongs to the people. It is in effect a fourth branch of government “governed” and “administered” directly by and on behalf of the American people, and its authority emanates from the “Bill of Rights” and has the power to enforce law and remove people from PUBLIC office. FREQUENTLY ASKED QUESTIONS: Q: Once I register what happens next? A: If you want to be an active full time or part time Grand Jurist notify one of your county coordinators and they will assist you, you can find them listed under county coordinator at www.NationalLibertyAlliance.org – Otherwise your name will go into the jury pool and you will receive a phone call occasionally to participate as a trial or grand jurist. Q: Do I have to serve when I get the call? A: No. If you cannot participate at that time, we will recycle your name, no questions asked. Q: When I am called how long will I be needed for? A: Usually 1-3 days, you will be given that information and the dates in order to decide if you can participate. Q: What do I do now? A: Go to www.NationalLibertyAlliance.org and Register. After you register you will be taken to an “Orientation Page” and you will be instructed further, please read carefully that page.Read more
£3.10 -
SECRETS ON FIBONACCI TRADING: Mastering Fibonacci Techniques In Less Than 3 Days
Secrets of profiting from trades without anxiety even if you have failed with several strategies before
You have joined the trading journey with a high expectation of financial success. As exciting and colorful as it seems, financial trading can be one of the riskiest endeavors you have participated in.
Trading in the financial market without necessary preparation can lead to disastrous results.
- Have you ever experienced constant anxiety about the way the price goes in the chart?
- Have you ever struggled to figure out which strategies work and which don’t?
- Have you ever experienced the feeling of betrayal by the market, in which the price seemed to go opposite to your decision every time?
- Have you ever been out of control of entering and exiting the trades without knowing why?
Don’t panic! it is never too late to change things. It’s about whether or not you are determined enough.
Trading is not an easy endeavor, but it will become much more comfortable when you know the right strategies and techniques to give your trade a better winning probability.
You don’t want to wrap up yourself in a vicious cycle created by losing trades and negative feelings. Successful trading is not about some quick gimmicks of where to buy and where to sell.
Luckily, all traders can improve their trading if they are committed and disciplined enough to what they should do.
This book is about trading techniques surrounding Fibonacci tools, based on the miracle sequence discovered by an Italian mathematician centuries ago. The reliability of Fibonacci tools lies in their ability to closely connect with the three most important aspects in trading: support, resistance, and trend.
In Secrets On Fibonacci Trading, you will discover:
- The deep reason behind the use of leading oscillators and how they can save you tons of money which lagging indicators can’t;
- Step-by-step guidance on how to draw Fibonacci retracement and extension levels in the most accurate way;
- One trading method which can be combined with Fibonacci to best predict market movements;
- How to determine the ideal time to enter and exit a trade based on Fibonacci (and other market signals);
- The importance of Fibonacci projection and how to use it in your trading;
- How to optimize Fibonacci plotting in planning the size of the position, the stop loss placement, and the whole action plan;
- How to maximize profits using advanced Fibonacci techniques;
- What is the three-part rule and how to use it to protect your profits and let them grow;
- A great tool to combine with Fibonacci to boost up your trading efficiency;
- How to execute the best money management strategies to beat Mr. Market;
Most traders fail because they overcomplicate their trading systems while failing to adopt a necessary trading mentality, causing trading chaos. This is the reason why this book focuses on both the simplicity and clarity of trading strategies and the needed mindset so that you can benefit from them whether you are a newbie or an experienced trader.
So if you want to discover all the Fibonacci techniques inside and take your trading to the next level, scroll up and click the “Add to Cart” button now!
Read more
£6.40 -
Technical Analysis FD 3e (For Dummies Series)
A simple, straightforward guide to the fundamentals of technical analysis Technical analysis is a collection of techniques designed to help you make trading decisions in securities markets. Technical Analysis For Dummies helps you take a hard-headed look at what securities prices are actually doing rather than what economists or analysts say they should be doing, giving you the know-how to use that data to decide whether to buy or sell individual securities. Since the publication of the first edition, readers have been faced with many changes, such as new interest rates, looming bank crises, and adjusting market climates. This new edition provides an updated look at unique formulas and key indicators, as well as refreshed and practical examples that reflect today today’s financial atmosphere. * Determine how markets are performing and make decisions using real data * Spot investment trends and turning points * Improve your profits and your portfolio performance With straightforward coverage of concepts and execution, Technical Analysis For Dummies shows you how to make better trading decisions in no time.Read more
£4.70 -
Business Buying Strategies: How To Buy A Business Without Risking Your Own Capital
If you’re in business you probably have three challenges:You want to grow – but have hit a plateauYou want to reach your goals fasterYou want to do this with less stress and hassle…Buying a business can solve all three of these problems:You can grow your business in leaps and bounds by acquiring similar businesses, competitors or your supply chain. You can literally double your annual sales in twelve weeksYou will get where you want to go faster – in months rather than yearsYou will do this with less stress as others will manage the business for youThis book will help you shift from thinking like an ‘operator’ to thinking like a ‘dealmaker’. As a result you will have a larger, more profitable business which can be sold for more money, faster.JONATHAN JAYis a an experienced dealmaker, buying and selling businesses for over twenty years. Dealmaking transformed Jonathan from a business ‘operator’ working long hours for little reward, to a multimillionaire. He is still actively investing and coaches and mentors others to do the same.I have just completed The Dealmakers Academy Mastermind Programme with Jonathan Jay. This has been a fast-paced year of exponential group learning, ably led by Jonathan, a seasoned authority in the buying and selling of businesses in a variety of different sectors. His facilitation and delivery of the programme has been eloquent and effusive and he has generously shared his ‘secret sauce’ for nimbly and ethically negotiating and constructing business deals with very little money down! I highly recommend Jonathan and this programme to anyone who wants to take business entrepreneurship to the next level! I very much look forward to working with Jonathan in the future! Dr Andrew GreenlandRead more
£3.60 -
Gordon Ramsay’s Playing with Fire
The bestselling follow-up to Humble Pie, now in paperback. When he was struggling to get his first restaurant in the black, Gordon Ramsay never imagined he’d be famous for a TV show about how to run profitable eateries, or that he’d be head of a business empire. But he is and he did. Here’s how.
“In the beginning there was nothing.
Not a sausage – penniless, broke, fucking nothing – and although, at a certain age, that didn’t matter hugely, there came a time when hand-me-downs, cast-offs and football boots of odd sizes all pointed to a problem that seemed to have afflicted me, my mum, my sisters, Ronnie and the whole lot of us. It was as though we had been dealt the ‘all-time dysfunctional’ poker hand.
I wish I could say that, from this point on, the penny dropped and I decided to do something about it, but it wasn’t like that. It would take years before the lessons of life, business and money began to click into place – before, as they say, I had a pot to piss in.
This is the story of how those lessons were learned.”
This is Gordon Ramsay at his raw, rugged best. PLAYING WITH FIRE is the amazing story of Gordon’s journey from sous-chef to superstar. In his no-holds-barred style, Gordon shares his passion for risk and adventure and his hard-won success secrets.
Read more
£8.70£9.50Gordon Ramsay’s Playing with Fire
£8.70£9.50 -
Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
IN MARKETING What is the main difference between “”pathetic”” and “”profitable?”” A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it’s a website, Yellow Pages ad, sales letter, postcard, marketing brochure, or newspaper or magazine ad, the right advertising headline attracts, persuades, and retains the most loyal and valuable customers. It’s true, a great headline makes all the difference. It’s been proven over and over that just by changing a headline, one can increase an ad’s profitability by two, three, even five times. Advertising Headlines that Make You Rich is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for readers’ businesses―the kind of headlines that produce record-breaking sales results. David Garfinkel, copywriting expert who mentors other copywriters for $15,000 and up, offers one of his most prized possessions which is his carefully chosen, market-tested set of advertising headline templates that can truly make anyone rich.Read more
£10.40
