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Marketing Strategy and Competitive Positioning
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation
Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.
This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.
Key features include:
- Focus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantage
- Increased emphasis on competing through differentiation and customer knowledge, including new business models
- Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity
- Emphasis on competing globally within a digitalization context
- Updated vignettes and new case studies to help you connect marketing principles with practical applications
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£53.20 -
Marketing Strategy Workbook and 2024 Planner: Dark Smarts the magic and logic of marketing
Introducing the Dark Smarts Marketing Strategy workbook and 2024 calendar – a marketing workbook like no other!
Immerse yourself in a captivating blend of creativity and strategy as we explore the world of marketing in the year 2024.This workbook takes you on a quarterly adventure, aligning your marketing efforts with the changing seasons. Each quarter unveils a unique theme, providing you with fresh perspectives and innovative ideas to elevate your marketing game.
Whether you’re an aspiring entrepreneur, starting your marketing journey, or a seasoned professional, you will find inspiration to help you have a successful 2024.
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£11.90 -
Marketing Strategy: Based on First Principles and Data Analytics
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.
New to this Edition:
– Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies
– Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion
– Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments
– Vibrant visual presentation with a new full colour designAccompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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£45.40£50.30 -
Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
WINNER: The BookFest Spring Book Awards 2022 – Marketing category
WINNER: Business Book Awards 2022 – Sales & Marketing categoryTasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.
Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and – crucially – how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization’s long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.
Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader’s understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
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£30.40 -
Marketing Warfare (MARKETING/SALES/ADV & PROMO)
You’ve got your hands on one of the greatest marketing manuals ever written–the classic that defines the strategies, plans, and campaigns of today’s marketing battlefield. Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors – and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics – defensive, offensive, flanking, and guerrilla. It’s the book that wrote the new rules! Praise For “Marketing Warfare”: “By far the most valuable and exiting business book to come along in years.” – “Glamour”. “Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster.” – “New York”. “Chock-a-block with examples of successful and failed marketing campaigns…Makes for a very interesing and relevant read.” – “USA Today”.Read more
£14.70£17.10Marketing Warfare (MARKETING/SALES/ADV & PROMO)
£14.70£17.10 -
Marketing: A Love Story: How to Matter to Your Customers
“Bernadette’s back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.”—SETH GODIN
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then?
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£6.60 -
Marketing: A Very Short Introduction (Very Short Introductions)
Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today’s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company’s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation’s ability to reach potential customers.
This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer’s purchasing habits.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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£7.10£8.50 -
Marketing: The Basics
‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement
If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
- Explains the fundamentals of marketing and useful concepts such as the Long Tail
- Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
- Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
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£17.30£19.00Marketing: The Basics
£17.30£19.00 -
Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit
Marketing needs a wake-up call or risks fading away!
While most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of ‘digital everything’. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics.
This book aims to shake marketing by the collar. To pull it from the precipice and encourage action… before it’s too late.
If you’re a marketer, you’ll understand – marketing is powerful. But unless you have the courage and conviction for using that power effectively, it will remain undervalued, underutilised, and underperforming in the broader business community.
Previously a confessed anti-marketing salesman who pulls no punches, Richard has redirected a lifetime passion for sales into the marketing lane. Now, he humbly shares how his perspective changed, and his eyes were opened to marketing’s unrivalled commercial importance.
Using a non-jargon narrative, the book is a provocative pep talk with actionable strategies to guide marketers of all levels and aspirations towards their best performance and help tip the scales in marketing’s favour. Your marketing efforts must evolve. Using his book, you can take the first step towards making that happen therefore improving your and your organisation’s marketing efforts.
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£2.90£19.00 -
Master Legal Email Writing: Legal Writing in Use- A Practical Guide for Lawyers, Paralegals, and Legal Professionals + 100 Expert Email & Letter … Legal Writing, Vocabulary &…
Embrace the Power of Email and Use it to its FULL Potential. “Lawyers possess only one tool to convey their thoughts: language . . . They must love words and use them exactly.”
– Antonin Scalia
Clear communication is the cornerstone of a successful legal career. It is what sets you apart as a professional, and it is what allows you to build trust and credibility with your clients and colleagues.
Effective email communication in the legal profession requires attention to detail, professionalism, and the ability to convey complex information in a concise and easily understandable manner.
Emailing for Law: Mastering Legal Email Writing Like a Pro
A Practical Guide for Lawyers, Paralegals, and Legal Professionals + 100 Expert Email & Letter TemplatesThis comprehensive guide is perfect for new lawyers, solicitors, paralegals, and legal secretaries looking to take their professional communication to the next level.
With 100 downloadable expert email and letter templates, you’ll have all the tools you need to write clear, concise, and effective legal emails. And with a focus on language clarity, this book is also great for non-native English speakers looking to improve their legal writing skills. Don’t let poor email communication hold you back in your legal career – add “Master Legal Email Writing: Legal Writing in Use” to your library today.
Master Legal Email Writing: Legal Writing in Use is the ultimate guide for attorneys, paralegals, and other legal professionals looking to improve their email communication skills. Written by the IDM Law team and business and legal English writing teacher Marc Roche, this book covers all the essential elements of effective email writing, including:
- Crafting clear and concise subject lines
- Organizing and formatting messages
- Using appropriate tone and language
- Taking control of your inbox and using email more effectively and efficiently in your daily life.
- With a focus on professionalism and efficiency, this book teaches you how to communicate effectively with clients, colleagues, and other legal professionals through email.
- You’ll learn how to effectively convey important information, respond to inquiries, and negotiate deals through the written word.
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Don’t miss out on the opportunity to improve your legal email writing skills and advance your career. “Master Legal Email Writing: Legal Writing in Use” is the perfect resource for anyone looking to excel in the legal profession. Order your copy today and start mastering legal email writing like a pro.
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£9.50 -
Master Legal English for Lawyers: English Writing, Grammar & Punctuation for Law.: Includes Expert Legal Documents & Templates (Law Books for Students: Master Legal Writing,…
Master Legal English for Lawyers: English Writing, Grammar & Punctuation for Law. Includes Expert Legal Documents & Templates
- This book contains key grammar and language guidelines to help you significantly improve your legal communication and avoid issues.
- Since English is the language used by many lawyers worldwide, this book aims to help those whose first language is not English and native English speakers who would just like to improve their professional communication skills.
- We are not focusing on specialized legal vocabulary here, but instead, we are homing in on the language structures that tend to cause the most issues in real-world scenarios.
- We will also focus on practicing and perfecting the basic building blocks of clear, professional communication within a legal context to gain the confidence you deserve.
- You will learn how to write clear, direct, and well-polished sentences so that you make a good impression in writing from the start.
About This Legal English Book
Your writing is often the first and last impression you will leave in a professional interaction. While mastering it can open doors and make your path to success smoother, ignoring it can close doors and ruin potential opportunities for you. Your writing is too important to mess up when discussing legal and business matters.
In the legal world, different levels of communication take place, each one requiring different styles and approaches. For example, drafting contracts does not require the same approach as writing an email or an opinion. This book will help you not only write more professionally by understanding the nuts and bolts of English within legal contexts, but it will also help you decide when and how to use each tool.
“Know your context as well as your audience.”
Like everything in life, not all writing is created equal. The same piece of writing can be a game-changing asset or a major liability, depending on when, where, and how we deploy it. We must always pay attention to context.
When you approach a piece of writing in a legal setting, the first thing to do is to decide exactly what you want from the exchange and what the context is. This is particularly important because you don’t have the benefit of body language or facial expressions when you write. People also tend to forget verbal exchanges more readily, but the written word is powerful.“The pen is “mightier than the sword…” – Edward Bulwer-Lytton
and people will judge you based on how you use your pen.Master Legal English for Lawyers: English Writing, Grammar & Punctuation for Law, provides a structured framework under which lawyers, law students, and other law professionals can significantly improve their knowledge of English to become more confident and effective writers.
You will be taken through the language structures that tend to create the most problems in the real-world and encouraged to review them through highly targeted grammar exercises, which focus on developing, not only your grammar skills, but also your competence and confidence in international legal communication.
The last section of this book, contains access to a large selection of legal templates to guide you through drafting contracts, letters, affidavits and many other documents. It will be an invaluable resource for your studies and career in the legal arena.
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£10.30 -
Masterful Marketing: How to Dominate Your Market With a Value-Based Approach
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape.Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns.
In today’s marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy.
Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer’s attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.
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£12.90 -
Mastering SEO for Newcomers with Passion: Unlock the Power of SEO with Expert Techniques and Propel Your Online Success
Are you ready to unlock the secrets of SEO and take your online presence to new heights? Look no further than “Mastering SEO for Newcomers with Passion.” This comprehensive guide is tailor-made for beginners who are eager to learn the art of Search Engine Optimization. Packed with valuable information and practical strategies, this book is your ticket to mastering the ever-evolving world of SEO.Results you can expect from reading “Mastering SEO for Newcomers with Passion”:
– Improve the visibility of your website on search engines
– Drive targeted traffic to your online platform
– Boost your online brand and establish credibility
– Increase your website’s conversion rate and revenue
– Stay ahead of your competition by understanding the latest SEO trendsFeatured in this book:
– Step-by-step instructions and easy-to-follow techniques
– Proven strategies to optimize your website for higher rankings
– Tips for keyword research and content optimization
– How to harness the power of backlinks and social media
– The importance of user experience and mobile optimizationDon’t miss out on this opportunity to take your online game to the next level. Purchase “Mastering SEO for Newcomers with Passion” today and start dominating the search engine rankings!
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£9.90 -
Mastering SEO: A Guide to Building and Growing Your Own SEO Business
Embark on a transformative journey in the dynamic world of SEO entrepreneurship with “Mastering SEO: A Guide to Building and Growing Your Own SEO Business.” Whether you’re starting your venture or seeking to elevate your existing agency, this comprehensive guide is your roadmap to success. Discover the core skills that define SEO excellence, from technical wizardry to content mastery, and unleash the power of data-driven strategies. Establish a solid foundation with expert insights on business setup, client acquisition, and project management. Leverage the wisdom of SEO luminaries and dive into real-world case studies for inspiration.
Get ready to conquer challenges and pitfalls with resilience, and cultivate work-life balance. “Mastering SEO” is more than a guide; it’s a companion in your SEO odyssey. Crafted by experts, this book equips you with actionable advice and additional resources that fuel your growth and keep you on the cutting edge of the industry. Start your journey today and master the art of SEO entrepreneurship!
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£9.50 -
Mastering Technical Sales: The Sales Engineer’s Handbook, Fourth Edition (Artech House Technology Management and Professional Development Library)
This bestselling book — now in its Fourth Edition – has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale.
Written by one of the foremost experts in this field, the handbook presents everything you need to improve your skills and increase your value to the sales team. Chapters are written in a modular fashion so that you can choose topics most relevant to you at the moment – or follow them in order as they build upon each other and give you the complete A to Z on your role. Each chapter is short enough so that you can read through it in 10-15 minutes and apply the learning the next day. You’ll find actionable hints, case studies, and anecdotes illustrating the topics with lessons learned, both positive and negative.
The book helps you: understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; effectively integrate global practices into your day-to-day activities; increase your ability think on a more strategic level; become a trusted advisor to executive customers.
With this completely updated and expanded edition of Mastering Technical Sales in hand, you will achieve a better win rate, experience higher customer satisfaction, hit revenue targets, and feel greater job satisfaction. Newly added and revised chapters guide you through today’s challenges, including the impact of the cloud and everything-as-a-service, new sales models (monthly vs. annual revenue commits), and the virtualization and automation that is now part of the Sales Engineer’s world.
This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.
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£72.50£80.80 -
Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
Praise for Mastering the Complex Sale“Jeff Thull’s process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.”
―Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin“This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a ‘selling process’―it is a survival guide―a truly outstanding approach to bringing all the pieces of the puzzle together.”
―Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc.“Mastering the Complex Sale brilliantly sets up value from the customer’s perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment.”
―Samik Mukherjee, Vice President, Onshore Business, Technip“Customers need to know the value they will receive and how they will receive it. Thull’s insights into the complex sale and how to clarify and quantify this value are remarkable―Mastering the Complex Sale will be required reading for years to come!”
―Lee Tschanz, Vice President, North American Sales, Rockwell Automation“Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn’t a given, it’s a choice. This is a proven alternative to the price-driven sale. We’ve spoken to his clients. This stuff really works, folks.”
―Dave Stein, CEO and Founder, ES Research Group, Inc.“Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels.”
―Sven Kroneberg, President, Seminarium Internacional“Jeff’s main thesis―that professional customer guidance is the key to success―rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth.”
―Jon T. Lindekugel, President, 3M Health Information Systems, Inc.“Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today’s competitive marketplace. It’s no longer about selling; it’s about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference.”
―Carol Pudnos, Executive director, Healthcare Industry, Dow Corning CorporationRead more
£17.20£19.90 -
Mastering Vacation Rental Marketing: Lessons learned from over $50 million in direct bookings
Mastering Vacation Rental Marketing: Lessons Learned From $50,000,000 in Direct BookingsWritten by Conrad O’Connell, a seasoned expert with a proven track record in vacation rental marketing, “Mastering Vacation Rental Marketing” is a strategic guide designed for vacation rental managers, hosts, and STR professionals eager to scale their business without becoming overly reliant on Online Travel Agencies (OTAs) like Airbnb, Vrbo, or Booking.com.
Far from a collection of “just” hacks, “Mastering Vacation Rental Marketing” is a meticulously curated guide that illuminates the path toward building a sustainable marketing machine and a potent, unforgettable brand that magnetizes repeat and referral business, even amidst the shifting sands of the industry. Though O’Connell’s strategies have successfully driven well over $50,000,000 in direct bookings, this book isn’t reserved for towering giants in the rental management space. It’s crafted for anyone, regardless of their revenue figures, who’s committed to mastering their marketing and solidifying the future of their business.
Structured into sections inspired by boxing weight classes—Featherweight to Super Heavyweight—this guide accompanies you through every phase of your business journey, offering relevant case studies, actionable tips, and a strategic map to guide you from where you are to where you desire to be. O’Connell refuses to suggest that readers withdraw from OTAs. Instead, he demonstrates how to transform OTA bookings from a crutch to a “nice to have,” amplifying your autonomy and control over your business.
Expect to dive deep into the highest-performing marketing channels—search, social, and email—and to learn how to optimize these channels for enduring performance. O’Connell ensures transparency, revealing almost everything that’s worked in his extensive experience in driving direct bookings.
This book is more than a theoretical exploration: it’s a practical roadmap, each chapter prompting you with questions that assist you in assessing your current position and aligning your strategies for potent marketing and revenue amplification. Whether you’re just stepping into the ring or you’re a seasoned pro, “Mastering Vacation Rental Marketing” is your companion in constructing a robust, self-reliant business that thrives in any landscape.
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£7.80 -
Mathematical Finance: A Very Short Introduction (Very Short Introductions)
In recent years the finance industry has mushroomed to become an important part of modern economies, and many science and engineering graduates have joined the industry as quantitative analysts, with mathematical and computational skills that are needed to solve complex problems of asset valuation and risk management. An important parallel story exists of scientific endeavour. Between 1965-1995, insightful ideas in economics about asset valuation were turned into a mathematical ‘theory of arbitrage’, an enterprise whose first achievement was the famous 1973 Black-Scholes formula, followed by extensive investigations using all the resources of modern analysis and probability. The growth of the finance industry proceeded hand-in-hand with these developments. Now new challenges arise to deal with the fallout from the 2008 financial crisis and to take advantage of new technology, which has revolutionized the practice of trading.This Very Short Introduction introduces readers with no previous background in this area to arbitrage theory and why it works the way it does. Illuminating pricing theory, Mark Davis explains its applications to interest rates, credit trading, fund management and risk management. He concludes with a survey of the most pressing issues in mathematical finance today.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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£7.10£8.50 -
Maths for Accounting Students: Workbook (Accountancy Revision Workbooks)
This workbook is written as a study aid for students studying bookkeeping and accountancy qualifications and do not feel confident with the maths topics. The workbook is tailored around accounting maths from Levels 1 to 3.Read more
£5.90 -
Matter Is The Minimum Social Justice BLM Premium: Notebook Planner – 6×9 inch Daily Planner Journal, To Do List Notebook, Daily Organizer, 114 Pages
Matter Is The Minimum Social Justice BLM Premium/h3>
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£5.00 -
Matthew Dixon Collection 2 Books Set (The Challenger Customer, The Challenger Sale)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:
Matthew Dixon Collection 2 Books Set (The Challenger Customer, The Challenger Sale):
The Challenger Customer:
In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don’t focus on friendly, attentive customers. Instead, they target challenger customers.Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.The Challenger Sale:
Matthew Dixon and Brent Adamson share the secret to sales success: don’t just build relationships with customers. Challenge them! What’s the secret to sales success?If you’re like most business leaders, you’d say it’s fundamentally about relationships – and you’d be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.Their conclusion? The best salespeople don’t just build relationships with customers. They challenge them.Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.Read more
£25.60£30.40 -
MBA Fundamentals Accounting and Finance
How do you make sense of the accounting report or balance sheet you’ve just been handed How do these reports help you to understand the company’s performance How do you use the numbers you have been given to make good business decisions in the short- and long-term MBA Fundamentals in Accounting and Finance offers real-world accounting and finance basics that can be applied today. In the business world, we are frequently called on to review and analyze financial data. This convenient and straightforward guide offers everything you need to know about the numbers to ensure your business’s growth. Understand the functions of accounting Learn how to read financial statements, balance sheets, income statements, and more Analyze profit and cash flow Improve your forecasting and strategic-planning skills MBA Fundamentals helps you to master core business basics.Here are the chapters:
Chapter 1: Financial Accounting Basics
Chapter 2: The Accounting Process and Cycle
Chapter 3: The Balance Sheet
Chapter 4: The Income Statement and Retained Earnings
Chapter 5: The Statement of Cash Flows
Chapter 6: Working Capital
Chapter 7: Property, Plant, and Equipment, and Intangible Assets
Chapter 8: Liabilities
Chapter 9: Managerial and Cost Accounting
Chapter 10: Cost Behavior
Chapter 11: Pricing
Chapter 12: Financial Statement Analysis
Chapter 13: Preparing Pro Forma Financial Statements and Financial Forecasting
Chapter 14: Budgeting and Responsibility Accounting
Chapter 15: Time Value of Money: The Math of Finance
Chapter 16: Bond and Stock Valuation
Chapter 17: Cost of Capital
Chapter 18: Capital Budgeting Cash Flows
Chapter 19: Capital Budgeting TechniquesAbout the Author
Michael P. Griffin is a graduate of Providence College (B.S. 1980) and Bryant University (M.B.A. 1982). For over 35 years, Griffin, an Associate Teaching Professor, has taught accounting and finance, full-time in the Charlton College of Business at the University of Massachusetts Dartmouth.Michael worked for a number of employers including Sears Roebuck and Company, Rhode Island Hospital Trust, Fleet National Bank, E.F. Hutton and Company, and the Federal Home Loan Bank of Boston. He is a Certified Public Accountant (CPA) and holds the designations of Certified Management Accountant (CMA), and Certified Financial Manager (CFM); both are awarded by the Institute of Management Accountants. He also holds the Chartered Financial Consultant (ChFC®) designation from the American College.
Griffin is the author of many business books and has developed several software packages both for commercial and academic use. He has been an editorial consultant to a number of publishers, including KMT Software, TemplateZone, McGraw-Hill, Irwin, Harvard Business Publications, John Wiley, LearningExpress(EBSCO), Addison Wesley, and Prentice Hall and has been a consultant for software content development for dozens of projects in the area of accounting, business finance, and personal financial planning.
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£19.10 -
Meaningful Marketing: 38 Simple Principles To Make Your Marketing Match Your Mission
A much-needed approach to marketing, advertising and life.
Alin Dragu has led marketing for the last decade at a Fortune 500 company, one of the fastest growing churches in America with over 60,000+ engaged people and now the #1 Christian Marketing agency. Alin has taught these marketing principles to seasoned leaders via workshops and his writing has been engaged with over 2M times on X (Formerly Twitter).
Now, for the first time ever, Alin Dragu offers the core of his marketing wisdom in one compact, accessible, timeless package. Meaningful Marketing shows you how to do work that actually matters in a world absorbed with themselves. Whether you’re a small business owner, church pastor or real estate broker.
Meaningful marketing isn’t obsessed over what we can get from our people but what we can do for our people. The tactics of a meaningful marketer aren’t to wake up and throw spaghetti at the wall but to understand how their day-to-day moves their entire mission in life forward.
This book isn’t about email campaigns, ROI or viral social media posts. It’s about empathy, care and generosity. Meaningful Marketing emphasizes 38 simple principles that help you clearly understand not just what decisions to make in marketing, but why you should make those decisions.
No matter what your product or service, this book will help you reframe how your people experience it, in order to meaningfully connect with the people who need it most. Alin blends his coveted online writing style to this timeless piece through a signature blend of memorable stories, pithy one liners and obscure observation.
A few things you’ll learn while reading Meaningful Marketing:
- Why people make decisions emotionally, not rationally
- How to employ a marketing strategy that lasts decades, not months
- How your mission, strategy and tactics should all match
- Principles that explain why you makes decisions, not just how
- How to identify the exact person you seek to serve
- Why some companies are marketing geniuses and others are just plain bad
You can do work that matters for people who need it. This book will show you how.
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£13.80 -
Medical Law and Ethics
Medical Law and Ethics provides coverage of the major topics of medical law and ethics, combining detailed legal exposition and analysis with moral theory and philosophy. It considers the wider contextual pressures facing the law, such as the impact of patient consumerism and the changing perceptions of medicine. New for the Sixth Edition: – Data Protection Act 2018; Organ Donation (Deemed Consent) Act 2019; Mental Capacity (Amendment) Act 2019; – 73 additional cases, including the end of life cases brought by Noel Conway and Phil Newby and on behalf of Ashya King, Charlie Gard and Alfie Evans. Medical Law and Ethics is an ideal textbook for undergraduate law students, those studying at postgraduate level and researchers. The text will also provide a useful supplementary reader to students studying Philosophy, Ethics and Medicine.Read more
£36.10Medical Law and Ethics
£36.10 -
Medical Law: Text, Cases, and Materials
Medical Law: Text, Cases, and Materials offers all of the explanation, commentary, and extracts from cases and key materials that students need to gain a thorough understanding of this complex topic. Key case extracts provide the legal context, facts, and background; extracts from materials provide differing ethical perspectives and outline current debates; and the author’s insightful commentary ensures that readers understand the facts of the cases and can navigate the ethical landscape to form their own understanding of medical law.Digital formats
This sixth edition is available for students and institutions to purchase in a variety of formats.
The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooksRead more
£41.60£45.60Medical Law: Text, Cases, and Materials
£41.60£45.60 -
Medical Law: Text, Cases, and Materials
Medical Law: Text, Cases, and Materials offers all of the explanation, commentary, and extracts from cases and key materials that students need to gain a thorough understanding of this complex topic. Key case extracts provide the legal context, facts, and background; extracts from materials provide differing ethical perspectives and outline current debates; and the author’s insightful commentary ensures that readers understand the facts of the cases and can navigate the ethical landscape to form their own understanding of medical law.Read more
£47.50 -
Meeting Notes (Well Mostly Doodles) From Another Meeting That Should Have Been An Email: Funny Notebook for the Office, Coworkers, Work, Bosses, … Journal: Office Gag Gift:…
Meeting Notes (Well Mostly Doodles) From Another Meeting That Should Have Been An Email Notebook Journal:
Whether it’s for the office, for personal use, or to be given as a gift, share the joy of humor with this funny 6″ x 9″, College Ruled, 108-page Notebook Journal. It’s a great gift for coworkers, business owners, friends, family, or anyone you want to show appreciation for. Perfect for Holidays (Christmas, Secret Santa, Stocking Stuffer), Birthdays, and Special Occasions.
Features:
- Super Sharp Design.
- Created with Flexibility In Mind for Multiple Uses/Purposes.
- Conveniently Sized for a Laptop Case, Carry Bag, Backpack, or Glove Compartment (Vehicle).
- Sturdy Paperback Cover
- 6” x 9”, High-Quality Paper.
- 108 College Ruled Pages Including Margin Lines.
- Premium Glossy Finish.
- A Perfect Gift.
- Get Yours Now!
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Click on Amazon’s Office Humor Essentials Author Page to View Our Wide Selection of Notebooks and Journals.
http://www.amazon.com/author/officehumoressentials
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£5.50 -
Mental Capacity Act 2005 code of practice: [2007 final edition]
The Mental capacity Act 2005 provides a statutory framework for people who lack the capacity to make decisions for themselves, or for people who want to make provision for a time when they will be unable to make their own decisions. This code of practice, which has statutory force, provides information and guidance about how the Act should work in practice. It explains the principles behind the Act, defines when someone is incapable of making their own decisions and explains what is meant by acting in someone’s best interests. It describes the role of the new Court of Protection and the role of Independent Mental Capacity Advocates and sets out the role of the Public Guardian. It also covers medical treatment and the way disputes can be resolved.Read more
£14.30 -
Mental Capacity Act 2005 Code of Practice: Code of practice giving guidance for decisions made under the Mental Capacity Act 2005
Mental Capacity Act 2005 Code of Practice Code of practice giving guidance for decisions made under the Mental Capacity Act 2005 Details: The Mental Capacity Act 2005, covering England and Wales, provides a statutory framework for people who lack capacity to make decisions for themselves, or who have capacity and want to make preparations for a time when they may lack capacity in the future. It sets out who can take decisions, in which situations, and how they should go about this. The Act received Royal Assent on 7 April 2005 and will come into force during 2007. The legal framework provided by the Mental Capacity Act 2005 is supported by this Code of Practice (the Code), which provides guidance and information about how the Act works in practice. Section 42 of the Act requires the Lord Chancellor to produce a Code of Practice for the guidance of a range of people with different duties and functions under the Act. Before the Code is prepared, section 43 requires that the Lord Chancellor must have consulted the National Assembly for Wales and such other persons as he considers appropriate. The Code is also subject to the approval of Parliament and must have been placed before both Houses of Parliament for a 40-day period without either House voting against it. This Code of Practice has been produced in accordance with these requirements. The Code has statutory force, which means that certain categories of people have a legal duty to have regard to it when working with or caring for adults who may lack capacity to make decisions for themselves.Read more
£22.80 -
Mental Health Is Health Self Care Coloring Book: Anxiety Stress Relief Self Help Coloring Book for Adults and Kids with Motivational And Inspirational Quotes (Mental Health…
Coloring has been shown to be a simple and effective way to reduce stress and promote relaxation.
This mental health coloring book is perfect for those struggling with anxiety, depression, or any other mental health issue. It features 25 beautifully illustrated motivational quotes and designs to help you wind down and de-stress.
As you color in the pages of this book, you’ll notice your anxiety melting away and your mind becoming more calm and clear, experiencing renewed hope and joy.
Whether you’re a seasoned colorist or a beginner, you’ll find yourself lost in the flow of coloring these beautiful patterns.
This coloring book feature:
- 25 unique coloring pages, no repeat
- Single sided print to prevent bleed through
- Pure white paper
- Large sized 8.5 x 11 inch pages
- High-resolution printing for crisp and clear image
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£6.70 -
MENTAL HEALTH MANAGEMENT: Developing a sustainable mental health
It is important to manage mental health in a world where life seems to be moving at an ever-increasing speed. “Mental Health Management” is a thorough book that acts as a road map for reaching and preserving the highest level of mental and emotional health.
This book explores the art and science of mental health in great detail, providing you with a plethora of information and useful tools to help you on your path to a happier and healthier life. This book is your go-to guide for navigating the complexity of the human psyche, from comprehending the nuances of mental health to implementing successful self-care routines.Read more
£3.80 -
Mergers & Acquisitions For Dummies
Explore M&A, in simple terms
Mergers & Acquisitions For Dummies provides useful techniques and real-world advice for anyone involved with – or thinking of becoming involved with – transactional work. Whether you are a transactions pro, a service provider tangentially involved in transactions, or a student thinking of becoming an investment banker, this book will provide the insights and knowledge that will help you become successful. Business owners and executives will also find this book helpful, not only when they want to buy or sell a company, but if they want to learn more about what improves a company’s value. The evaluation process used by M&A professionals to transact a business sale is often quite different from the processes used by owners and executives to manage those businesses.
In plain English terms that anyone can understand, this book details the step-by-step M&A process, describes different types of transactions, demonstrates various ways to structure a deal, defines methods to identify and contact targets, provides insights on how to finance transactions, reveals what helps and hurts a company’s valuation, offers negotiating tips, explains how to perform due diligence, analyzes the purchase agreement, and discloses methods to help ensure the combined companies are successfully integrated. If you’re getting involved with a merger or an acquisition, this book will help you gain a thorough understanding of what the heck is going on. Updates to this second edition include quality of earnings reports, representation and warranty insurance, how to hire investment bankers, changes to the offering documents, the rise of family offices, and the ubiquity of adjusted EBITDA (earnings before interest, tax, depreciation, and amortization) as a basis for valuation.
- Understand the merger and acquisition process in a simple, easy-to-understand manner
- Learn the nomenclature and terminology needed to talk and act like a player
- Determine how to hire the people who will help you conduct M&A deals
- Discover tips on how to successfully negotiate transactions
Mergers & Acquisitions For Dummies is a great choice for business owners and executives, students, service providers, and anyone interested in M&A transactions.
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£20.30£25.60Mergers & Acquisitions For Dummies
£20.30£25.60 -
Miguel Barclay’s Super Easy One Pound Meals
Simple ingredients + 1 pan = stress-free meals.
Minimum fuss, maximum flavour, and all for £1 per person.
Over 90 mouthwatering recipes by the bestselling One Pound Chef.With his budget-friendly style, Miguel has created mouthwatering meals made with yet more of his clever cooking cheats and hacks. In Super Easy One Pound Meals you’ll find tasty stews, curries and chillies, but Miguel has taken this concept one step further with traditionally more complicated recipes, such as a lasagne, a roast dinner and a sweet potato pie. The majority of the recipes are made from start to finish in just one pan, (a few recipes need a second pan to boil rice, potatoes or pasta). All the recipes are super simple and perfect for a speedy lunch or a flavour-packed dinner.
If you have a small kitchen, can’t be bothered with washing up or just want hassle-free meals, this is the book for you.
Miguel Barclay’s new recipe book, GREEN ONE POUND MEALS, is available for pre-order now!
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£8.80£16.10Miguel Barclay’s Super Easy One Pound Meals
£8.80£16.10 -
Millennial Black: A motivational, authentic practical guide to success for black women at work
For fans of Slay in Your Lane and Little Black Book, this is the much-needed roadmap for young Black women to succeed in the workplace
From tips on setting boundaries, and avoiding the race pay gap, through advice on building your own ‘lady gang’, establishing your value and being able to negotiate, to tackling the serious issues of workplace sexual harassment and racist abuse, this is a comprehensive guide to building the career you want and being recognised in the workplace.
It also offers implementable guidance for employers and business owners who are tackling the essential task of building and retaining inclusive and diverse offices, as well as looking to be effective allies and leaders in the future of inclusive working.
Packed with interviews and insight from trailblazers at every stage of their careers, including June Sarpong, Aja Barber, Candice Brathwaite, Naomi Ackie and Munroe Bergdorf, this is the ultimate guide to the workplace for black women.Read more
£1.50£16.10 -
Millionaire Mission: A 9-Step System to Level Up Your Finances and Build Wealth
There’s a better way to do money. Taking control of your financial freedom is simpler than you think. In fact, your money should work harder than you do.Brian Preston, host of The Money Guy Show and cofounder of Abound Wealth Management, lays out a nine-step system for building wealth with the money you already have.
Remember “PEMDAS” from grade school? It’s an acronym that helps break down complex math problems into simple steps. When it comes to managing your money, following a similar process–the Financial Order of Operations– will demystify your dollars and show you the way to build transformative wealth with the tools you already have available:
- Keep Your Financial Life Out of The Ditch (Cover Your Highest Deductible)
- Love That Free Money (Max-Out Your Employer Match)
- The Joneses Are Broke and Miserable (Pay Off High Interest Debt)
- Rainy Day Done Right (Build Emergency Reserves)
- Tax-Free Armageddon (Max-Out Tax-Free Growth with Roth and/or HSA Contributions)
- Max-Out Retirement Options
- Building That More Beautiful Tomorrow (Leverage Hyper Accumulation)
- Funding Abundance Goals (Prepay Future Expenses)
- Debt-Freedom (Prepay Low-Interest Debt)
Millionaire Mission helps you account for your blind spots, overcome the fear of making wrong decisions, and take the guesswork out of what to do with your next dollar.
You can own your time and own your life. Stop worrying so much about money and start focusing on what really matters to you. Millionaire Mission will do more than help you optimize your army of dollar bills–it will motivate you to be the best version of your financial self. What do you have to lose? Let’s discover what small decisions you can make today to move you closer to your more beautiful tomorrow.
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£21.20 -
Mind for Sales: Daily Habits and Practical Strategies for Sales Success
For salespeople feeling stressed and disappointed that their customers don’t want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success.
The world of sales can be tough, so it’s easy to get discouraged when the rejections start piling up and your customers stop answering the phone. This allows the wrong thought patterns to start developing, soon you aren’t making quotas and then you begin looking at job listings waiting for your next downfall.
Sales expert Mark Hunter can relate as his start to sales was discouraging. The lessons he’s learned throughout his career are revealed in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as customers calling you for advice, thanking you for improving their business, and referring you to colleagues. The difference is simply developing mindset and momentum habits.
In A Mind for Sales, you’ll learn how to:
- Feel energized by renewed purpose and success in your sales role by following the success cycle approach.
- Receive practical strategies on how to change your mindset and succeed in sales.
- Learn the daily habits needed to maximize productivity and make hitting the ground running strategy #1.
- Gain real-world insights from Hunter’s vast experience as a successful sales professional and sales coach.
Let this book inspire and prepare you to form the new habits you need to succeed and to realize the incredible rewards that a successful life in sales makes possible.
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£14.90£18.00 -
Mind Map Mastery: The Complete Guide to Learning and Using the Most Powerful Thinking: The Complete Guide to Learning and Using the Most Powerful Thinking Tool in the Universe
Tony Buzan invented the Mind Map technique five decades ago. Seeing the transformational impact it had on people, he has been spreading the thinking tool across the world ever since.Tony Buzan’s Mind Map technique has gathered amazing praise and an enormous worldwide following over the last few decades, but as with any very successful idea, there have been many sub-standard imitators. With Mind Map Mastery, Tony Buzan re-establishes the essential concepts that are the core of the Mind Map with a clarity and practicality unrivalled by other books.
If you are looking to improve your memory, plan your business strategy, become more organized, study for an exam or plan out your future, this is the book for you. With a clarity and depth that far exceeds any other book on the subject, it includes the history of the development of the Mind Map, an explanation of what makes a Mind Map (and what isn’t a Mind Map) and why it’s such a powerful tool, illustrated step-by-step techniques for Mind Map development – from simple to complex applications – and how to deal with Mind Maps that have ‘gone wrong’. Developed both for those new to the Mind Map concept as well as more experienced users who would like to revise and expand their expertise, Mind Map Mastery is the one Mind Mapping book needed on the shelf of every student and business person across the world.
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£10.50£14.20 -
Mind the Inclusion Gap: How allies can bridge the divide between talking diversity and taking action
Diversity programmes are everywhere. But are they working?
A handful of organisations and individuals are leading the way but, on the whole, our diversity efforts are moving at a glacial pace. Homophobia, transphobia, racism and misogyny remain stubbornly pervasive – meanwhile, many inclusion programmes do more to create negativity toward the diversity agenda than they do to bring about measurable and lasting change.
While most of us are curious about diversity, and some would go so far as to call ourselves allies, very few of us are skilled in inclusion. Instead, we double down on being nice and hope that will be enough. But this optimistic attitude may harm as much as help.
This book is for anyone who wants to dive into the complex task of supporting diversity. It will build your confidence and practical know-how to help you navigate the polarised and divisive issues we face in the workplace and in the world. And it will give you everyday skills to move from talking about diversity to taking action, allowing you to play a meaningful role in shaping an inclusive future.
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£12.20£14.20 -
MindJournal: This Book Will Make You Stronger – The Guide to Journalling for Men
Discover the life-changing benefits of journaling with the MindJournal guide to journaling for men.
‘This book has the power to change lives.’ — Professor Karen Pine – Leading Psychologist & Founding Director of Do Something Different
‘This beautifully simple, practical book has opened my mind to the life-affirming, health-giving benefits of 30 minutes of daily journaling’ — ***** Reader review
‘A revelation – thank you!’ — ***** Reader review
‘A brilliant book to learn about yourself’ — ***** Reader review
‘Buy this know and change your life’ — ***** Reader review
‘Incredible’ — ***** Reader review
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MindJournal is a groundbreaking movement that’s helped thousands of guys to change their lives.Guiding you through a scientifically researched framework, MindJournal: This Book Will Make You Stronger will help you to understand the powerful benefits of journaling – leading to a healthier and happier life.
While the objective is to get you writing, the ultimate goal is to help you become more aware of how you look after yourself and the people around you.
Using the 30-question writing program, with detailed explanations and plenty of motivation and support, this book will become a personal trainer for life.
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£9.40£10.40 -
Mindset – Updated Edition: Changing The Way You think To Fulfil Your Potential
World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea-the power of our mindset.
Dweck explains why it’s not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn’t foster self-esteem and lead to accomplishment, but may actually jeopardize success. With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals-personal and professional. Dweck reveals what all great parents, teachers, CEOs, and athletes already know: how a simple idea about the brain can create a love of learning and a resilience that is the basis of great accomplishment in every area.
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£5.99
