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Marketing Strategy Workbook and 2024 Planner: Dark Smarts the magic and logic of marketing
Introducing the Dark Smarts Marketing Strategy workbook and 2024 calendar – a marketing workbook like no other!
Immerse yourself in a captivating blend of creativity and strategy as we explore the world of marketing in the year 2024.This workbook takes you on a quarterly adventure, aligning your marketing efforts with the changing seasons. Each quarter unveils a unique theme, providing you with fresh perspectives and innovative ideas to elevate your marketing game.
Whether you’re an aspiring entrepreneur, starting your marketing journey, or a seasoned professional, you will find inspiration to help you have a successful 2024.
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Fundamentals of Sales Management for the Newly Appointed Sales Manager
Making the leap into sales management means meeting a whole new set of challenges. Fundamentals of Sales Management for the Newly Appointed Sales Manager helps you understand what it takes to be a great sales manager, allowing you to avoid many of the common first-time sales management mistakes, and be successful right out of the gate.Read more
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The Ultimate Sales Manager Playbook: Becoming a Successful Sales Leader
A proven, practical approach to successful sales leadership that captures everything a busy sales manager needs to motivate and mobilize their salespeople and multiply their success year after year.Read more
£11.90£12.30 -
Glossary of Legal Terms Lawbasics
Excellent conditionRead more
£11.90 -
The New Finance: Overreaction, Complexity and Uniqueness: International Edition
A supplement for junior/senior and graduate level courses in Investments, Behavioral Finance Theory, and related courses.
This brief text makes the case for the inefficient market and the complexity and chaos on asset pricing, positioning the efficient market paradigm at the extreme end of a spectrum of possible states. It presents a comprehensive and organized collection of the evidence contradicting market efficiency.
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How to Change Your Life: Five Steps to Achieving High Performance
How did the world’s most remarkable people get that way?
This is a book about how the highest-performing people changed their lives – and how you can change yours.
Drawing on interviews with record-setting athletes, Olympic coaches and billionaire founders, Jake Humphrey and Professor Damian Hughes introduce the five simple steps that take you from where you are to where you want to be. And they introduce the cutting-edge research that explains why these surprisingly simple tools are so effective.
It is never too late to change. This book shows you how.
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£11.90£20.90 -
Do Instagram and Facebook Ads Like a Boss: An Ultimate Facebook and Instagram Advertising Guide For Beginners (Instagram marketing, online ads, social media marketing)
Facebook has 2.32 billion users, Instagram has 1 billion users. In total, the Internet has 4.38 billion users.
Do you want to get customers from these social media for cheap? Read on!With Facebook and Instagram advertising you can reach specific people, based on their interests, behavior, geographical position, and demographical characteristics.
These options provides you with the possibility toof showing your ads to those people who you really need it.
However, you need to know how to do it efficiently.
Otherwise, you may lose your money!This book will provide you with the ultimate guide on creating ads within Facebook and Instagram.
– What is the key to success in Facebook Advertising?
– How to correctly setup an ad account?
– What are the 4 key steps to create advertisement in Facebook Ads Manager?
– How to setup Instagram Ads?
– How to monitor an ads’ performance effectively?
– How to avoid common mistakes?
And all this you get for the price of a cup of coffee.
So, scroll to the top of the page and click the “BUY NOW” button!
And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com.
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The Black Girl’s Guide to Financial Freedom: Build Wealth, Retire Early, and Live the Life of Your Dreams
“Paris’s relatable guide will teach you how to build wealth and live life on your own terms.”—Kristy Shen, co-author of Quit Like A Millionaire“A great roadmap to mastering your money – and learning a lot about yourself in the process.—Lynnette Khalfani-Cox, The Money Coach(R), author of the New York Times bestseller, Zero Debt: The Ultimate Guide to Financial Freedom
Are you tired of spinning your wheels following financial advice that leaves you feeling broker than before? Are you pulling your hair out trying to follow the complicated instructions offered by the gurus? In The Black Girl’s Guide to Financial Freedom, Paris Woods takes the guesswork out of wealth-building and presents a plan that anyone can follow.
Paris spent years working in education and wanted to find a way to build wealth without changing careers or taking the traditional real estate or business routes. This book is the result of years of research and practice that helped her find a simpler path. Through real-life stories coupled with clear and actionable advice, you will learn to:
- Build generational wealth
- Avoid common financial traps
- Earn your next degree debt-free
- Achieve financial independence and retire early
- Design a dream life you can start living today
This book is perfect for Black women of any age, including young professionals just starting to set financial goals and mid-career women who are tired of following the same old rules and are ready to live life on their own terms. If freedom is your goal, then this is the book for you.
Pick up your copy today by clicking the BUY NOW button at the top of this page.
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Wild Hope: Healing Words to Find Light on Dark Days
THE INSTANT SUNDAY TIMES BESTSELLER‘Beautiful and uplifting’ Davina McCall
‘So inspiring, so heartfelt … the way Donna writes is beyond beautiful.’ Lisa Snowdon
‘Some people have the Bible by their bed. Others a self help manual. I have Donna Ashworth’s new poetry collection.’ Susannah Constantine
Wild Hope is Donna Ashworth’s powerful new collection of wisdom to help us find hope, peace, self-acceptance and inspiration on the days we feel worn down, helpless or sad. Written with love and understanding, Donna – who is also the bestselling author of I Wish I Knew – reminds us that amidst our daily struggles and constant outpourings of bad news we have so much to hope for, and that every one of us can play a part, big or small, in making the world a better place.
With poems such as ‘Surrounded by Treasure’, ‘That Thing You Do’, ‘Through the Wringer’ and ‘Rope Ladder’, Donna helps us to remember that most people in this world are good, and that acts of kindness and love within our individual spheres of influence, however small, all contribute to a better future. She also gently guides us, no matter how busy or overburdened we may be, to practice better self-care and self-acceptance.
Hope exists when nothing else can. On the darkest of days Wild Hope will help you find more light.
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£11.75£12.99Wild Hope: Healing Words to Find Light on Dark Days
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SOCIAL MEDIA MARKETING FOR BEGINNERS 2023: Learn how to grow your social media with beginner’s strategy updated for this specific year; this book provides an easy and organized…
Discover how you can pass from being a beginner to a professional Social Media Marketer today!
If you are a beginner who wants to approach the world of social media marketing, you are in the right place.
This book will allow you, once finished, to have important knowledge to grow and become relevant on the major social medias that you know. The techniques and strategies that you will find described step by step in this guide are very updated to today’s social interactions, this is a fundamental feature for this kind of books, the modern world changes day by day and keeping up is difficult but essential to be successful.
And to be successful in social media, you need to speak today’s language.
Would you like to learn more about Social Media Marketing? If so, then you are in the right place.
I want to show you some of the things that we are going to cover together in the book so that you can better understand what we are going to learn.
Here are just some of the topics we will touch together:
● Startup
● Instagram Marketing Strategy
● TikTok
● Much more…
If you want to know more about Social Media Marketing, all you have to do is follow the advice found in this book. So what are you waiting for?
Scroll up, click on “Buy Now with 1-Click”, and Get Your Copy Now!
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£11.70 -
Affiliate Marketing for Beginners: From Side Hustle to Financial Freedom in 10 Simple Steps
Are you looking to supplement your income? Want to learn how to do affiliate marketing and do it well?
Then, Affiliate Marketing for Beginners is exactly what you need!
This book will empower you with highly effective strategies and tools that you can start to implement straight away.
Each chapter is a clear step that will guide and support you on your journey from absolute beginner to professional affiliate marketer, ensuring you are set up for success with a recurring passive income!
Inside Affiliate Marketing for Beginners, you’ll discover:
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A step-by-step guide on how to get started in affiliate marketing, including researching the most profitable niches, how to choose the right platform and products.
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Top strategies and tools you can start implementing right now, including setting-up your website, how to create quality content and get started with email marketing.
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Common rookie mistakes to avoid, and future trends you should be prepared for.
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The best affiliate marketing platforms and networks you need to know about, including examples of what successful affiliate marketing looks like!
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How to build momentum and achieve sustainability with your affiliate marketing business.
After reading this book, you’ll have all the information you need to get started. So, stop worrying about being a newcomer. With practical examples and straightforward methods found in this book, you’ll become an unstoppable force as a professional affiliate marketer!
Ready to begin your journey to achieving financial freedom? Then, get your copy of Affiliate Marketing for Beginners now!
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Instagram For Dummies (For Dummies (Computer/Tech))
Are you on Insta? Start sharing pictures and a lot, lot more
Instagram For Dummies helps you navigate Instagram and all the updates coming to the platform. For new and experienced users, this book keeps you in the know, so you can post to your feed, create Reels and Stories, broadcast and watch live video, and so much more. This handy guide covers creating Reels to attract more followers, adding updates and stickers for stories, and the addition of multiple feeds so you can customize your experience. There are so many new features coming to this ever-more-popular social platform, you need a friend like Dummies to help you keep up. Create viral content, or just share cat pics with your close friends and family.
- Learn the basics of the Instagram app and web interfaces
- Get started with your first posts, Stories, and Reels
- Discover the many new features that are making Instagram more fun than ever
- Find out how to make your posts scroll-stopping and more popular
This is the perfect how-to guide for both newbie and experienced social media users who need a guide on setting up Instagram, expanding their audience, and doing more on the app.
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£11.70£15.20Instagram For Dummies (For Dummies (Computer/Tech))
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The Legal Tech Ecosystem: Innovation, Advancement & the Future of Law Practice
“A leading voice in the world of legal technology, Colin Levy has written a thoughtful, wide-ranging, and invaluable guide to the increasingly important field of legal tech.” –David Lat, founder, Above the LawThe legal landscape is evolving at an unprecedented pace, with the seismic shifts of recent years demanding a fresh perspective on the role of technology and innovation within the legal profession. The Legal Tech Ecosystem delves into this essential transformation, shedding light on the crucial interplay between law and technology in today’s complex world.
At its core, this book addresses the profound changes unfolding in the legal domain, driven by macro-economic forces. These changes have placed an ever-increasing burden on legal departments to accomplish more with fewer resources. A quartet of pillars—the explosive growth of regulations, the challenges posed by globalization, the convergence of risk dimensions, and the pressure on corporate profits—has created an environment where legal professionals must adapt swiftly to succeed.
Author Colin S. Levy, an esteemed legal practitioner with diverse experiences spanning publishing, education, technology, and cyber security, serves as an invaluable guide through this dynamic landscape. His unique insights, honed across industries and organizational scales, offer readers a deep understanding of the intricate nexus where law, technology, and business converge.
While emerging legal technology has provided effective solutions to these challenges, The Legal Tech Ecosystem emphasizes that technology alone is not sufficient. Legal departments must undergo a fundamental digital transformation, rethinking their structures, processes, and approaches to truly capitalize on the benefits technology brings. The real value lies in data—capturing it, analyzing it, and deriving transformative insights from it.
Colin has emerged as a leading thinker in this space, sharing his perspective through podcasts, writings, and insightful commentary. His expertise illuminates the path forward for legal professionals seeking to thrive in this era of change. Agility, flexibility, and innovation will define success, and this book is the perfect companion for those seeking to embrace the future with confidence.
As the legal profession evolves, those equipped with the knowledge and insights provided by The Legal Tech Ecosystem will be at the forefront of this transformation. The changing legal environment demands proactive engagement, and this book, curated by one of the field’s luminaries, offers the guidance needed to navigate the exciting journey ahead.
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The RAISING PROJECT FINANCE Handbook
Packed with advice on getting YOUR project financed, and backed with the author’s three decades experience as a project finance intermediary and direct financier. This book is now the Official Project Finance Exchange (PFX) User Guide
Most importantly it describes in detail how the Project Plan (PP) should be assembled and structured, and linked to its associated files in the project’s Dropbox folders. It presents how long-established, but time-consuming and expensive traditional finance raising tasks have been fully integrated into PFX and how the primary task of connecting finance raisers with financiers is now a streamlined, structured and pain-free process through PFX.
Ch1: History and Introduction
The essential backgrounder. Starting with the Eurodollar bond market in the 1960’s through the ascendance of investment banks, private equity, hedge and alternative investment funds to the present day dominated by private capital channelled through all those above plus asset managers, wealth managers, mandated lenders, corporate investors and family offices; Defining institutional and private capital; How research, data and comment from Wealth-X, McKinsey, Campden Wealth, Cap-Gemini (World Wealth Report), The Economist and others provide the basis for a global project finance capital market valuation of a minimum $2 trillion (updated in 2023 to $9tn).Ch2: Welcome to the Maze
The dreaded ‘broker chain’; Scams and frauds; How to spot ‘joker brokers’; Why it is best to avoid people you already know to assist in your finance raising.Ch3: What is ‘Shovel Ready’?
How to make any financier roll their eyes, tell them your project is ‘shovel ready’; Definition of ‘project finance’; Detailed presentation of what makes a project ‘submission ready’ and how only the investor and their counterparties can declare a project ‘shovel ready’.Ch4: The Project Plan (PP)
How to assemble and present this critical document; Organising your Dropbox/data-room folders; Supporting documentation (contracts, permits etc)Ch5: The Executive Summary (ES) and Submission
Just as vital as the PP; How the ES is part auto-filled for you by PFX; Keeping it short; Condensing information from the PP; PFX financiers request your ES direct from your elevator pitch.Ch6: Financing Structures
How there are probably as many financing structures as there are financiers; Conditions precedent; Tranches; Security; Default events and other fundamentals of what to expect in your Terms Sheet.Ch7: Financier Types and How to Find Them
Defining asset managers; Alternative investment funds; Corporate investors; Hedge funds; Mandated lenders; Multi-/single-family offices; Private banks; Private equity and debt funds; Wealth managers, etc.; All are registered PFX Financiers.Ch8: Fifteen Ways to Lose Your Financier
Fifteen errors made by project sponsors that have brought discussions and negotiations to a premature end.Ch9: Engagement and Protocols
Final terms sheet; The close; Post-close reporting.Ch10: Arbitrage Trading
How the PFX Trade Desk can help you leverage your available cash into higher equity in your project, making it more attractive to debt investors. And how investors can use arbitrage trading to rapidly grow their investable capital reserve.Ch11: The Project Finance Exchange(PFX)
Introduction; Raising project finance; Financiers; Intermediaries. How PFX is introducing structure and standards into the global project finance market.Read more
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Reality in Advertising
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising’s greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as “the best book for professionals that has ever come out of Madison Avenue.” (For typical comments see back of jacket.) Rosser Reeves says: “The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research.” These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising’s misguided men: the “aesthetes” and the “puffers” who put art and technique ahead of the client’s sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called “a ‘Rosetta Stone’ for the advertising business”- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world’s leading business schools.Read more
£11.60Reality in Advertising
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Why Advertising Fails: And How To Make Yours Succeed
Uncover the secrets of properly purposed advertising
How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what’s to blame―company leadership, the format for the ad, the product itself?
With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit―and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here’s the kicker: there’s no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns.
Featuring guest chapters from some of the world’s leading marketers, you’ll learn what you’re getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It’s not too late to turn your advertising around and start generating revenue―your business depends on it!Read more
£11.60£16.10Why Advertising Fails: And How To Make Yours Succeed
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The Wentworth Prospect: A novel guide to success in B2B sales
It’s part novel, part ‘how-to’, and it’s everything you need to know about selling to big business.
The Wentworth Prospect takes a deep dive into the high-stakes world of complex business-to-business selling. The story follows the fortunes of Sue Novak, a fledgling sales consultant, as she struggles to land the deal of her career. Her path to success is strewn with adversaries, corporate intrigue, power-plays and hidden agendas.
Sue feels out of her depth. But she has an edge: a mysterious journal written by her dead mentor. The journal reveals a radical new sales framework named EDVANCE. Can Sue apply its wisdom in a real-life scenario? Can it guide her to success with The Wentworth Prospect?
The novel comes with free access to an online companion that explains and explores the process and methods featured in the story. It’s an invaluable reference for the modern salesperson, offering practical solutions for many real-world issues and challenges. It includes:
- A detailed look at the EDVANCE framework
- A free, downloadable card-based system for pin-pointing Stakeholder Archetypes
- A guide to mapping these Stakeholders, identifying their motivations and understanding their genuine levels of influence
- Guiding Stakeholders towards consensus
- Gaining early involvement in the Buyer’s Journey
- Building your personal brand
- Guiding your customer to the solution they genuinely need, not the solution they think they want
- Harnessing the power of storytelling
- Getting the customer to ‘sell themselves’ on your offering
The Wentworth Prospect is far more than just a good story.
It’s everything you need to know about landing the big deal.
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Secrets of Closing the Sale
Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and examples throughout that illustrate the relevance of these truths in the marketplace today. Also includes a foreword written by Tom Ziglar.Read more
£11.60£12.30Secrets of Closing the Sale
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Law for Dummies 2nd Edition
Get answers to your legal questions ― in plain English!
Find out how to protect your family, your money, your job, and your rights
If you’re like most people, you probably don’t know much about your legal rights and responsibilities ― until you run smack-dab into a messy legal problem. Now revised and updated, this friendly guide helps you get a handle on a wide range of everyday legal issues, decipher legal mumbo-jumbo ― and come out on top.
Discover how to:
- Protect your child support rights
- Arm yourself against identity theft
- Clean up your credit and improve your credit score
- Hire the right attorney for your needs
- Draw up wills and living wills
Read more
£11.60£14.20Law for Dummies 2nd Edition
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Teen Entrepreneurship: The #1 Book for Teenage Entrepreneurs (Teen Entrepreneurship / Teen Investing)
Written by the Author of the #2 Best Selling Teen Investing Book!
Teen Entrepreneurship is Jack Rosenthal’s newest release. Jack is the author of “Teen Investing”, the #2 book on teen investing on Amazon. He wrote Teen Entrepreneurship as a way to educate other teenagers on what it takes to become an Entrepreneur. Jack Rosenthal is currently a 19-year-old student at Babson College in Massachusetts. He’s been an entrepreneur and investor for the last 10 years and has worked on numerous ventures.
In this book you will learn about:- A brief background on the modern business world
- 4 fundamental entrepreneurship concepts
- Jack’s own entrepreneurship story
- 9+ businesses you can actually start today!
- A deep-dive on a few highly successful entrepreneurs
- Action Steps/Conclusion you can actually implement right now!
I highly recommend this book for any young entrepreneur thinking about starting his or her own business or just seeking to learn more about entrepreneurship in general. I’ve compiled much of what I’ve learned over the last 10 years into one book and I think my stories as well as the lessons and principals I teach can help any entrepreneur.
Scroll up, click on “Buy Now with 1-Click,” and Get Your Copy Now!
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£11.60 -
Small Business Taxes: The Complete Guide for Businesses and Self-Employed to Save Money, Avoid IRS Penalties, and Increase Your Net Profit
Are you overwhelmed by the complexities of small business taxation?
Unsure about the optimal legal structure for your business?
Worried about missing out on crucial tax deductions?
If the answer is “YES”, keep reading because this is the book you were looking for!
I understand how daunting the world of small business taxes can be. From choosing the right legal structure to navigating the maze of tax compliance, the challenges can seem endless. Every decision, every form, every deadline can feel like a potential pitfall.
But what if there was a way to turn this intricate puzzle into a clear path? What if you had a guide that not only simplifies it all but also equips you with the knowledge to harness tax benefits effectively?
A guide crafted specifically for entrepreneurs like you, aiming to demystify the intricacies of taxation and empower you to make informed decisions. Enter “SMALL BUSINESS TAXES” – your comprehensive roadmap to mastering the tax landscape, optimizing your financial advantages, and ensuring your business thrives in the face of regulatory challenges.
By reading this book, you’ll discover:
✅ FOUNDATIONAL INSIGHTS: Dive deep into the world of business taxation and understand its significance for your venture
✅ LEGAL STRUCTURES UNVEILED: Discover the tax implications of various business structures and choose the one that aligns with your goals
✅ COMPLIANCE MADE EASY: Step-by-step guidance on tax registration, documentation, and meeting crucial deadlines
✅ FINANCIAL MASTERY: Learn the art of income and expense management, ensuring optimal cash flow
✅ DEDUCTION DECODED: Uncover the myriad tax deductions available to small businesses and leverage them to your advantage
✅ PAYROLL & RETIREMENT: Navigate the nuances of payroll taxes and understand the benefits of different retirement options
✅ SALES TAX SIMPLIFIED: Master the intricacies of sales tax collection, management, and the often-overlooked use taxes
✅ LONG-TERM VISION: Embrace effective tax planning strategies that set you up for long-term success and adaptability
Imagine a world where tax season doesn’t send shivers down your spine. A world where you’re confident in every financial decision, knowing it’s backed by solid tax knowledge. That world is within your grasp. With “SMALL BUSINESS TAXES,” you’re not just getting a book; you’re investing in a brighter, financially savvy future for your business.
Don’t let tax complexities hold you back. Take control, empower yourself, and watch your business thrive. Grab your copy now and embark on a transformative journey!
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A Dictionary of Business and Management (Oxford Quick Reference)
This wide-ranging and authoritative dictionary contains over 7,100 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. In its sixth edition, it features the very latest developments, such as those relating to information technology (including mobile technology), and the financial crisis and the subsequent sovereign debt crisis. Entries have been updated to refer to recent events and news in the field, for example the LIBOR scandal.Over 100 new entries have been added including bitcoin, Cog’s Ladder, mobile commerce, Six Sigma, social media, theory of institutional deficiencies, and zero-hours contract. Furthermore, there is expanded coverage of areas such as financial regulation and corporate social responsibility, with a number of new entries offering insight into these topics, including aw-shucks defence and Financial Conduct Authority.
The new edition of this established bestselling dictionary elucidates modern financial and management jargon, defining entries in a clear, concise, and accessible manner. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A―Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.
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Social Media Marketing 2020: A Guide to Brand Building Using Instagram, YouTube, Facebook, Twitter, and Snapchat, Including Specific Advice on Personal Branding for Beginners
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to use the world’s most valuable marketing platforms?
Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
Two manuscripts in one book:
- Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers
- Instagram Marketing: Unlock the Secrets to Using this Social Media Platform for Personal Branding, Growing Your Small Business and Connecting with Influencers Who Will Grow Your Brand
Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
In part 1 of this book you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to know and grow with your audience
- How to use Facebook, YouTube, Twitter, Instagram, and Snapchat
- The top 7 social media tools for 2020
- … and much, much more!
In part 2 of this book you will learn:
- The Instagram changes you need to know to stay one step ahead
- Why you’re missing out by not having a proper Instagram presence and the 6 best ways to use stories to build your brand
- How to use hashtags to your advantage (the right way)
- Creating consistent content (that converts)
- How to sell your products on Instagram
- How Instagram advertising is different from other platforms and what to do to run ads effectively
- The little-known secrets to leveraging other users with a massive fan following to skyrocket your own success on Instagram
- The future of influencer marketing so you can always be ahead of the curve
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
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21 Irrefutable Laws of Leadership Workbook 25th Anniversary Edition: Follow Them and People Will Follow You
Leadership has become increasingly complex in recent years. The times are difficult, and it can be challenging to get people to work together. Businesses, government, families, communities, and teams are all crying out for good leaders to help them. This is where the principles outlined in The 21 Irrefutable Laws of Leadership can help.
Based on the revised and updated 25th anniversary edition of the bestselling book, this workbook uses case studies, self-evaluation, and group discussion questions to help you boost your leadership skills. Included are stories and observations from the worlds of business, politics, sports, the military, and non-profits. Each law is like a tool, ready to be picked up and used to help you achieve your dreams and add value to other people.
Discover how these valuable principles can change your life―follow them and learn to lead―not just for yourself, but for the people who follow you.
Lessons:
- The Law of the Lid
- The Law of Influence
- The Law of Process
- The Law of Navigation
- The Law of Addition
- The Law of Solid Ground
- The Law of Respect
- The Law of Intuition
- The Law of Magnetism
- The Law of Connection
- The Law of the Inner Circle
- The Law of Empowerment
- The Law of the Picture
- The Law of Buy-In
- The Law of Victory
- The Law of the Big Mo
- The Law of Priorities
- The Law of Sacrifice
- The Law of Timing
- The Law of Explosive Growth
- The Law of Legacy
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£11.50£13.30 -
Accounting for Beginners – The Basics: CakeShop Edition
The aim of this book is to teach you the core concepts of accounting in a simplified manner. Accounting can initially seem like a new language and this book is here to teach you just that. You will gain a high-level overview of accounting.This book is aimed at those who are completely new to accounting; ideally students who are interested in studying accounting or for those who wish to start an accountancy qualification such as the ACA. It is great for beginners but this book will also give insights into how much more there is to come.
Although this book will cover the basics of accounting, it will stimulate your brain. There will be many examples throughout. Given we have been through the very difficult COVID-19 pandemic and many people turned to baking, I have used a running example of starting a cake business.
The book will cover the following chapters:
1) An Introduction to Bookkeeping and Accounting
2) The Statement of Profit or Loss
3) The Statement of Financial Position
4) The Balance Sheet
5) The Dual Concept of Accounting
6) Double-Entry Bookkeeping
7) Trial Balance and Producing Financial StatementsThe book will not teach you how to set up a company or how to prepare your own accounts.
Accounting is not easy and can be overwhelming at first, but I am here to get you through it. Hopefully, you will enjoy it along the way too. Give it some time and practice, you will nail it.
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Basic Accounting: The step-by-step course in elementary accountancy (Teach Yourself)
Is this the right book for me?
Basic Accounting is a complete, step-by-step course in elementary accounting. Giving clear and concise explanations of accounting principles and practice including PAYE, cashflow statements, accounting for share capital, accounting standards and non-financial reporting, it is perfect for the newcomer to basic accounting, the first- level accounting student or anybody needing to brush up their accounting skills.
No prior knowledge of bookkeeping or accounting is assumed. Clear explanations, diagrams and worked examples enable you to master the basic principles then apply them to practical examples to consolidate and test your knowledge.
Basic Accounting includes:
Chapter 1: Introduction
Chapter 2: Source documents
Chapter 3: The ledger system
Chapter 4: Balancing the cash book
Chapter 5: Double entry theory and practice
Chapter 6: The trial balance
Chapter 7: Gross profit and stock
Chapter 8: Trading and profit and loss and accounts
Chapter 9: The balance sheet
Chapter 10: Illustrative example
Chapter 11: Cash and bank transactions
Chapter 12: Bank reconciliation
Chapter 13: The petty cash book
Chapter 14: Credit transactions and suppliers’ accounts
Chapter 15: The accounts of credit customers
Chapter 16: Purchases and sales returns
Chapter 17: VAT and PAYE
Chapter 18: Classification of ledger accounts
Chapter 19: Final accounts of a sole trader
Chapter 20: Interpretation of accounts
Chapter 21: Cash flow statements
Chapter 22: Capital and revenue expenditure
Chapter 23: The genera; journal
Chapter 24: Depreciation of fixed assets
Chapter 25: Bad debts and provision for bad debts
Chapter 26: Year-end adjustments
Chapter 27: Incomplete records and single entry
Chapter 28: Non-trading concerns and club accounts
Chapter 29: Control Accounts
Chapter 30: Partnership accounts
Chapter 31: Accounting for management
Chapter 32: Costs of production and manufacturing accounts
Chapter 33: Introduction to limited companies
Chapter 34: Accounting for share capital
Chapter 35: The final accounts of a limited company
Chapter 36: Accounting standards
Chapter 37: Non-financial reporting
Chapter 38: Computerized accountingLearn effortlessly with easy-to-read page design and interactive features:
Not got much time?
One, five and ten-minute introductions to key principles to get you started.Author insights
Lots of instant help with common problems and quick tips for success, based on the authors’ many years of experience.Test yourself
Tests in the book and online to keep track of your progress.Extend your knowledge
Extra online articles to give you a richer understanding of accounting.Try this
Innovative exercises illustrate what you’ve learnt and how to use it.Read more
£11.40£14.20 -
Pick Me: Breaking Into Advertising and Staying There
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you’re a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you’re in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You’ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you’re hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.Read more
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Advertising For Dummies
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:
- Identify and reach your target audience
- Define and position your message
- Get the most bang for your buck
- Produce great ads for every medium
- Buy the different media
- Create buzz and use publicity
- Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
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£11.40Advertising For Dummies
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Selling Local Advertising: The Best Kept Insider Secrets To Create Local Advertising Sales, FAST!
Unlock the Secrets of Successful Local Advertising Sales with Selling Local Advertising. This book is specifically designed for advertising sales reps and their managers selling to small business owners. Say goodbye to the myths and misinformation that are holding you back and start selling with confidence.
With insights from an experienced advertiser and business owner who has bought and sold hundreds of thousands of dollars in local advertising, Selling Local Advertising will give you a unique perspective on the mind of your prospects. Say goodbye to the common challenges faced by sales reps such as unqualified prospects, budget limitations, and price objections.
Transform yourself from a “pest” to a valuable business advisor and never run out of eager prospects again. The complete system for selling advertising is revealed in detail, from finding the right prospects to closing the sale. With a focus on real-world, tested, and proven methods, you’ll be able to sell more advertising and see better results for your clients.
Take advantage of the author’s personal experience and expertise in selling advertising to small businesses. No more trying to sell advertising to closed-minded prospects. Concentrate on easy and effortless sales, and see your clients look forward to your visits and refer you to their business friends.
Discover:
- The insider’s guide to selling advertising to local small businesses
- The truth behind the lies and myths holding you back from success
- A unique perspective on the mindset of small business owners
- Strategies for overcoming common sales challenges
- How to transform yourself into a valuable business advisor
- A comprehensive system for selling advertising
- Proven methods for boosting your sales
- Personal insights from an experienced advertiser and business owner
- A streamlined guide that only includes what works
- The key to closing more sales and building lasting relationships with clients.
This book is not 300 pages because it only includes what works. Read it fast, take notes, and hit the ground running. You’ll be glad you did. Order your copy of Selling Local Advertising today.
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AI and the Future of Advertising: Precise Targeting and Real-Time Analytics
In a rapidly digitalizing world, Artificial Intelligence (AI) is making headway as a game-changer. This breakthrough is especially striking in the business-consumer relationship, chiefly in the domain of advertising. “AI and the Future of Advertising: Precise Targeting and Real-Time Analytics” is a Special Report that offers an intriguing exploration of the collision course between high-tech phenomena and strategic advertising.
Curiously intricate as AI may seem, despair not! This report has been designed to cut across layers of complexity and lay down the intricacies on a platter that’s as understandable as it is informative. From AI’s part in driving pinpointed targeting that aids businesses in tapping their desired market right on the nose, to the empowering role of real-time analytics for making calculated, intelligent choices – a deep dive is literally at your fingertips!
Report Highlights:
- The unfolding importance of AI in advertisement.
- The impact of precise targeting and real-time analytics.
- A plain-language introduction to the mechanics of AI and its algorithms in shaping ads.
- The ethical dilemmas posed by AI adoption in advertising.
- Preparing for a future where AI-driven strategies rule advertising.
Whether you’re an insider to the tech world, a marketing professional or simply curious about the future trajectory of advertising – this report is imperative reading. Join the author Sophie Andersen, a seasoned expert in the field, as she navigates the transformative currents AI is ushering in, and let her help you decode the future of advertising!
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Social Media For Small Business: Marketing Strategies for Business Owners
Discover how social media can transform your business and help you attract more customers
Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:
- Effective marketing strategies to get more out of your social media efforts.
- Systems to bring structure into your entire marketing approach.
- Tools to make your brand irresistible across your customer touchpoints.
- Case studies to highlight the application of the book’s principles to the real-world
- Practical strategies you can put in place immediately to see a rapid return on investment
Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
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Etsy Marketing: Selling on Etsy with SEO, Facebook, Pinterest, Instagram, and Other Social Medias
Uncover the little-known secrets to selling your art and crafts online with Etsy, eliminate the guesswork out of dominating the Etsy marketplace and learn how to generate passive income
Are you a creative person, crafter, builder, artist, photographer or even baker looking for an effective way to make money off your art and crafts? Do you sell vintage items and digital art and are looking for a powerful platform to help you sell your products? All from the comfort of your home or workspace?
If your answer is yes to any of the questions above, then this book is for you.
Many creatives on Etsy often put up a mediocre listing without any strategy and wring their hands, hoping for sales. Little wonder they give up when they don’t see sales after months of waiting. But it doesn’t have to be that way.
In this book, Christopher Kent takes you by the hand and shows you how to build a profitable Etsy listing from scratch. You’ll learn how to optimize your listings for high visibility on Etsy, pull in massive traffic from outside Etsy with high-converting funnels and use social media marketing to attract prospects to your listings.
Here’s a snippet of what you’re going to uncover in Etsy Marketing:
- Everything you need to know to help you build and run a profitable Etsy business from your home
- Foolproof steps to help you find hot products that people are eager to buy with cash in hand
- A crash guide to differentiating your product with powerful branding techniques and tactics
- Surefire techniques and strategies to pull in massive traffic to your brand by harnessing the power of social media
- How to drive a ton of organic traffic and attract hot customer leads to your Etsy store using powerful SEO optimization techniques
- Steps to help you create a high-converting funnel that gets your potential customers to whip out their credit cards for your product
- Step-by-step instructions for marketing your brand with three of the most powerful social media marketing platforms (Facebook, Instagram, and Pinterest)
- How to build a hungry email list and promote your products effectively to your email list
- …and more!
Whether you’re a novice to Etsy marketing, or you have a listing that could do with some overhauling to maximize your profits, this book has everything you need to generate serious income selling your products on Etsy and help you gain financial freedom!
It’s time for your Etsy store to flourish! Scroll to the top of the page and click the “Buy Now” button to get started today!
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So, You Want Your Website To Rank?: The Complete Guide To SEO
So, you want your website to rank? Well, you have made the first step by selecting my complete guide to SEO. This book is specifically designed to provide you with a thorough understanding of search engine optimisation. We will cover all aspects; from ensuring that your website is friendly to search engines, to understanding the behaviour of your traffic and building high quality backlinks. By implementing the suggested changes in this guide, your website will be fully optimised and you will soon start seeing positive results.Some will take to this like a duck to water, for others it might take some time, but with a willingness to learn and a desire to continue improving, there is no reason why you can’t make your website a success and develop it into the backbone of your business.Chapter 1 – Introduction to SEOChapter 2 – The Beginners GuideChapter 3 – Keyword ResearchChapter 4 – Content CreationChapter 5 – On-Page SEOChapter 6 – Technical SEOChapter 7 – Link BuildingChapter 8 – Tracking ResultsSearch engine optimisation is the art of increasing the number of visitors to a website by improving the online visibility to users on search engines such as Google or Bing. I want to be clear from the beginning, you do not pay for results with SEO, the results are free!Did you take note then? ‘the results are free’ – This is why so many businesses are investing their time in to getting this right. Who wouldn’t want sales or bookings that didn’t cost a penny to generate?What will you learn?1.Introduction to SEOIn this chapter, we delve deeper in to understanding exactly what SEO is and why it is so important. Here you are going to gain vital knowledge that will see you through the rest of the course and set you up to successfully market your website on search engines in the future.2.The Beginners GuideTo gain a real understanding of SEO, it is important to know exactly how a search engine works. Once completed you are going to have knowledge of how robots crawl the internet to find websites and add it to their indexes. Without this, all the other work is pointless.3.Keyword ResearchThis chapter allows you to understand exactly how to find out what your audience is searching for. Using a proven technique and helpful online tools, you will be able to set up your entire website strategy around the exact words and phrases that your customers are looking for.4.Content CreationIf your content is boring, your visitors will leave. This chapter is all about how to incorporate your Keyword Research in to high-quality, engaging page content that will not only appeal to readers, but increase conversion rates.5.On-Page SEOThis is most definitely the longest chapter and arguably one of the most important. I will show you how to optimise your website design, include the keyword research to full effect and improve the user experience.6.Technical SEOWhereas the on-page SEO focuses on human behaviour, technical SEO focuses on robots. This section covers the elements of a website and how to ensure that search engines can successfully read your website and understand exactly what it is about.7.Link BuildingNow that your website is in good health, it is time to find some traffic. This chapter will teach you all about how to find websites that will link back to you, the different types of backlinks and why this method is so vitally important to ensuring that you receive the right sort of attention.8.Tracking ResultsAn essential part of any change is understanding what works and what doesn’t. It is no difference for search engine optimisation. In this section you will learn all about how to set up, understand and learn from website analytics.Thank you for taking the time to read the description of my book on SEO. I sincerely believe that this publication will provide many benefits and will give you the confidence to begin work on your own website.Read more
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Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization
Turn website traffic into real clients for your law practice. This comprehensive guide, Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization, teaches you how to boost visibility and attract more prospects online.
Master core SEO concepts to climb the rankings for valuable keywords. Optimize your site’s content, technical elements, reviews and citations to outperform the competition. Implement proven link-building and content marketing strategies to build authority. Measure progress with analytics and refine your approach over time.
Packed with sector-specific tips, this complete playbook on SEO for law firms will help you:
- Research the right keywords
- Structure your website for higher rankings
- Optimize for local SEO
- Get more 5-star online reviews
- Create compelling content to earn high-quality backlinks
- Identify and fix technical issues
- Continuously improve visibility and conversions.
Includes access to downloadable templates to get you started:
- Keyword Research Template
- On-Page SEO Content Audit Template
- Technical SEO Audit Template
- Citations Tracker.
Stop losing potential clients to firms outranking you. Follow the battle-tested tactics in Law Firm SEO to take the #1 spots for your practice areas.
Dan Verghese has over twenty years of digital marketing experience. He has held senior agency and in-house roles managing SEO campaigns, strategies and teams.
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No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset—your ability to bond directly with your consumers. Armed to go “grassroots,†you’re given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.Read more
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Scientific Advertising: Original Classic Edition
The essential guidebook on how to make your marketing and advertising more profitable—faster.You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
- Create a winning personality for your ads
- Incentivize people to buy without using sensationalism or empty rhetoric
- Strategically incorporate visual design elements into ads
- Harness the power of coupon advertising, product sampling, and direct-mail marketing
- Run test campaigns to make smarter decisions about your advertising dollars
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
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Instagram Marketing: A Guide to Growing Your Brand with Instagram
INSTAGRAM MARKETING
Introducing the ultimate guide to Instagram marketing!
Are you struggling to grow your Instagram following for your personal brand, business, or just for fun? Look no further! This book, “Instagram Marketing: A Guide to Growing Your Brand with Instagram” is here to teach you the ins and outs of promoting your brand on the world’s largest photo-sharing platform.
In this comprehensive guide, you’ll learn how to:
- Run effective Instagram ads to reach your target audience
- Create visually stunning, engaging content that will keep your followers coming back for more
- Understand and analyze your Instagram analytics to track your growth and success
We’ve compiled years of experience and expertise into this easy-to-follow guide, making it the perfect resource for anyone looking to take their Instagram marketing to the next level. Whether you’re a small business owner, a social media influencer, or just looking to boost your personal brand, this book has something for everyone.
Don’t let your Instagram presence fall behind the competition. Purchase this book today, available in both print and digital formats, and start seeing real results on your account!
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Digital Marketing for Businesses in easy steps
Nowadays, just having a website or an app is not enough. Potential customers aren t going to stumble across you by accident you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.
Marketing your products and services online doesn t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet you can target customers around the globe.
Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers:
- The fundamentals of digital marketing.
- Getting more from your website and getting your digital house in order .
- The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
- The art of blogging to get customer loyalty.
- How to create and launch a powerful Content Marketing Strategy.
- How to use Search Engine Marketing to ensure customers find you and buy from you.
- How to measure and optimize the effectiveness of your digital marketing.
Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses don t miss the trick!
Table of Contents
- Introduction to digital marketing
- Content is king
- Blogging
- SEM & SEO
- The customer journey
- Customer profiling
- Marketing automation
- Building landing pages that convert
- Optimizing your website
- Google Analytics
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£11.40£12.30Digital Marketing for Businesses in easy steps
£11.40£12.30 -
mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
No more jargon, no more fluff – Your straightforward pocket guide to marketing has arrived!
- “Not everyone has a $100 million Barbie marketing budget. I wish I could learn about more budget-friendly strategies.”
- “I am looking for more guidance on identifying and targeting our specific audience.”
- “Measuring the success of our campaigns is still a challenge. I wish there were more practical examples or tools to help us calculate our ROI accurately.”
- “Where should I advertise? I struggled to find a clear direction to strike the right balance between digital and more traditional channels. I’m not sure where to allocate our resources effectively.”
- “I’m looking for specific case studies or real-life examples of businesses that faced similar challenges and successfully overcame them.”
- “Building a brand is already hard enough, but how do I achieve consistency across all activities?”
If all this sounds familiar, then you should check out:
mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
Written by award-winning marketer Sonya Gonzalez Mier, mar·ket·ing offers a wealth of insights from the marketing giants, including Unilever, P&G, Henkel, Nestle, L’Oréal, and TikTok, alongside cutting-edge research from academic literature. With easy-to-read and bite-sized chapters, this guide provides actionable insights on maximising your marketing efforts and achieving business success.
This guide covers a wide range of marketing aspects, including how to effectively set budgets, find and target receptive target audiences, outshine the competition, set up campaigns and measure success effectively, and find the perfect balance between traditional and digital marketing methods.
Inside this accessible pocket guide, you’ll learn:
- How to set an effective marketing budget and overcome objections by key stakeholders
- 5 fundamental techniques to remove bias from your marketing research
- Handy tools and frameworks to analyse your competition and business
- How to identify what marketing strategies are needed to grow sales
- The secret to utilising behavioural psychology to supercharge your marketing efforts
- How to make your packaging stand out
- The truth about how pricing your product makes all the difference
- How to navigate a price war … and win
- Actionable how-to guides on how to set up campaigns across all main channels
- What the 80/20 rule actually means and how to use it
- How to measure success and make the right decisions with the data available
- Never get confused by jargon again, with the comprehensive acronym list provided
- Over 45 concepts explained in bite-sized 5min chapters
… and so much more.
Whether you’re a seasoned professional seeking to sharpen your skills or a novice marketer hungry for knowledge, this pocket guide is all you need.
Pick up your copy today!
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£11.40
