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Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand – or million – customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ‘hack’ their company’s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
Silicon Valley has realized that growth hacking – not television commercials and billboards – is the successful start-up’s secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
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£7.20£8.50 -
Go Do Deals: The Entrepreneur’s Guide to Buying & Selling Businesses
Go Do Deals provides entrepreneurs with a practical method to source and buy companies without having capital and without borrowing lots of money.For those who are ready to take the next step on the entrepreneurial ladder and make the shift from customer to shareholder value creation, Go Do Deals shows them how to:
- Bypass the brokers and find businesses that are NOT for sale
- Find, approach, and have positive conversations with potential sellers
- Structure deals so that they do not need to contribute cash upfront
- Choose the right deals and avoid buying themselves a job
- Know the best time to exit or sell their business
Buying a company can double one’s business in an afternoon, free them from the treadmill of staff and customers, and avoid the blood, sweat, and years of start-up pain. It’s time to Go Do Deals.
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£7.50 -
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
- Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
- Develop highly efficient management systems and more effective account teams
- Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
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£22.80 -
Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
Practical and hands-on strategies for breaking down silos and minimizing workplace politics
In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos: the barriers that create organizational politics. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals.
As with his other books, Lencioni writes Silos, Politics, and Turf Wars as a fictional―but eerily familiar―story. The story is about Jude Cousins, an eager young management consultant struggling to launch his practice by solving one of the more universal and frustrating problems faced by his clients. Through trial and error, he develops a simple yet ground-breaking approach for helping them transform confusion and infighting into clarity and alignment.
In the book, you’ll find:
- Ways to recognize the devastating–and destructive–power of silos
- How to create an overarching thematic goal or rallying cry for your organization
- Strategies for employees to avoid the confusion that often accompanies working in matrix organizations
Perfect for executives, managers, and other business leaders, Silos, Politics, and Turf Wars will also earn a place in the libraries of consultants and other professionals who serve organizations of all sizes.
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£15.70£19.00 -
StrengthsFinder 2.0: From Gallup: By the New York Times Bestselling Author of Wellbeing
DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY? Chances are, you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on bestseller lists and ignited a global conversation, while StrengthsFinder helped millions discover their top five talents.
In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment. While you can read this book in one sitting, you’ll use it as a reference for decades. Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself — and the world around you — forever.
Available exclusively through the unique access code included in StrengthsFinder 2.0: A new and upgraded edition of the StrengthsFinder assessment, a personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month and year, 50 Ideas for Action (10 strategies for building on each of your top five themes) and the redesigned StrengthsFinder 2.0 companion website.Read more
£27.00 -
Accounting for Non-Accountants
Accounting for Non-Accountants provides the perfect introduction to the basics of accounting and finance. Designed for non-specialists with little or no background in accounting, it guides readers through the maze of financial terms and accounting concepts and techniques in a clear and easy-to-follow style.
Now in its 11th edition, Accounting for Non-Accountants includes information on the UK GAAP accounting standards as well as an overview of current international standards, and updates including a new chapter on how competition, the financial markets and government economic policy can influence organizations. The book is structured clearly to provide in-depth understanding in three key areas: annual accounts (including income statements, balance sheets, cash flow and reporting standards); management accounting (costing, marginal costing and budgetary controls); and financial management (including the cost of capital, working capital, investment appraisal and performance analysis).
With updated online resources, including additional review questions for each chapter and a multiple choice question section, Accounting for Non-Accountants is ideal for beginners and provides an excellent grounding for those taking accountancy qualifications.
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£4.80 -
Marketing Communications: Touchpoints, sharing and disruption
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.
The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
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£32.30£53.20 -
Affiliate Marketing For Dummies
Get Your Piece of the Hottest Business Online Today!
Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer.
Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie!
- Choose the right affiliate product or service for you
- Find the best affiliate programs for you
- Find the best affiliate marketing strategies
Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker―big time.
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£17.20£20.90Affiliate Marketing For Dummies
£17.20£20.90 -
Accounting and Finance: An Introduction
For undergraduate and MBA courses in Accounting and Finance.
Gain a complete grounding in Accounting and Finance and develop skills to work with financial information
Accounting and Finance: An Introduction 10th Edition by Eddie McLaney and Peter Atrill contains all the information on Accounting and Finance you need to start your career in business. With an emphasis on introducing topics in a step-by-step and accessible way, you will be taught how to understand and use financial information and reports, and will gain an appreciation of the key roles that both accounting and finance have to play in business decision-making. This bestselling text continues to be popular in universities and business schools, and makes the experience of learning about accounting and finance relevant and practical through its use of real numerical accounting techniques, the inclusion of important international financial standards, an increased number of activities to encourage learning in an active way, and through a range of relevant, real-world examples, many of which are new to this edition. Covering financial accounting, management accounting and financial management in a single text, this book is focused on providing you with the tools you need to make informed, successful business decisions.
Also available with MyLab Accounting
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. MyLab Accounting for this textbook includes over 1700 questions, now including a larger number of algorithmic questions (more than 300) that require different numerical responses from different students. Learn more about MyLab Accounting.
Note: MyLab Accounting is not included. Students, if MyLab Accounting is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab Accounting should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Pearson, the world’s learning company.
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£52.20 -
Accounting Workbook For Dummies (UK Edition)
Want to become an accountant? Own a small business but need help balancing your books? Worried about managing your finances under the cloud of the recession?This hands-on workbook gets you up to speed with the basics of business accounting, including reading financial reports, establishing budgets, controlling cash flow, and making wise financial decisions. The question and answer sections encourage you to find your own solutions to challenging accounting problems – and there’s plenty of space to scribble your workings out! Accounting Workbook For Dummies is the only book that makes truly light work of the financial fundamentals that many businesspeople try to bluff their way through every day.
Accounting Workbook For Dummies, UK Edition covers:
Part I: Business Accounting Basics
Chapter 1: Elements of Business Accounting
Chapter 2: Financial Effects of Transactions
Chapter 3: Getting Started in the Bookkeeping Cycle
Chapter 4: The Bookkeeping Cycle: Adjusting and Closing EntriesPart II: Preparing Financial Statements
Chapter 5: The Effects and Reporting of Profit
Chapter 6: Reporting Financial Condition in the Balance Sheet
Chapter 7: Coupling the Profit & Loss Statement and Balance Sheet
Chapter 8: Reporting Cash Flows and Changes in Owners’ Equity
Chapter 9: Choosing Accounting MethodsPart III: Managerial, Manufacturing, and Capital Accounting
Chapter 10: Analysing Profit Behavior
Chapter 11: Manufacturing Cost Accounting
Chapter 12: Figuring Out Interest and Return on InvestmentPart IV: The Part of Tens
Chapter 13: Ten Things You Should Know About Business Financial Statements
Chapter 14: A Ten-Point Checklist for Management AccountantsMain changes in the UK edition include:
- UK Accounting practice
- Currency
- UK institutions – Inland Revenue and Customs and Excise etc
- National Insurance, PAYE
- UK taxation and VAT
- Partnerships and Limited company information
- UK legal practice
- UK specific forms
- UK specific case studies
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£12.70£15.20Accounting Workbook For Dummies (UK Edition)
£12.70£15.20 -
Google AdWords For Dummies, 3rd Edition
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
- Boasts approximately 85 percent updated or new content
- Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
- Incorporates changes to the AdWords interfaces
- Shares best practices in split testing, opt-in landing page structure, and ad group structure
- Reviews new, free tools included in AdWords as well as new and improved third-party tools
With this handy reference by your side, you’ll discover the best way to make a Google AdWords campaign to work for you!
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£0.80 -
One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days
Discover the updated edition of the go-to guide for rapidly scaling your social media platform.
More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.
This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms and beat the algorithms.
How can you make a significant impact in the digital world and stand out among all the noise?
Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how―in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog―and now he’ll share his secrets to success with you.
In this revised and expanded edition of One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, and LinkedIn.
Plus, Kane now shares his favorite tips for lead generation, e-commerce, direct response marketing, and how to skyrocket your revenue. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:
- Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
- Ray Chan, CEO and cofounder of 9GAG
- Julius Dein, internet personality and magician with nearly 16 million Facebook followers
- Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas
- Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
- Eamonn Carey, managing director at Techstars London
- Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
- Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment
One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.
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£17.70£20.90 -
Marketing For Dummies, 3rd Edition, UK Edition
Smart marketing techniques to get your business noticed.Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.
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£15.70£19.00Marketing For Dummies, 3rd Edition, UK Edition
£15.70£19.00 -
Royal Marines Officer: The ULTIMATE guide for anyone who is serious about passing the selection process for becoming an Elite Royal Marines Officer: … and Scoring Criteria…
ROYAL MARINES OFFICER: The ULTIMATE guide for anyone who is serious about passing the selection process for becoming an Elite Royal Marines Officer. Contains lots of insider tips and advice to assist you during your preparation for the Admiralty Interview Board, AFCO Interview, Potential Officers Course, Planning Exercises and Speed, Distance and Time calculations. Provides advice on how to gain higher scores during the assessments. Created by the UK’s leading recruitment experts, this comprehensive guide includes:- How to pass the AFCO interview including sample questions and answers;
- How to prepare for the Admiralty Interview Board;
- How to pass the POC;
- Gaining higher scores in order to improve career opportunities;
- Testing tips and advice;
- Preparing for the Planning Exercises and Leadership Assessment;
- Insider tips on the scoring criteria;
- Passing the AIB Interview;
- Includes inside information on the scoring criteria and assessable areas.
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£10.10£12.40 -
Writing Law Dissertations: An Introduction and Guide to the Conduct of Legal Research
Covers legal dissertation level research showing how to do it – planning, identifying key issues, adopting appropriate research methods, time management and managing one’s supervision.
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£29.40 -
Getting Started in Technical Analysis: 19
Revered by many, reviled by some, technical analysis is the art and science of deciphering price activity to better understand market behavior and identify trading opportunities. In this accessible guide, Jack Schwager-perhaps the most recognized and respected name in the field-demystifies technical analysis for beginning investors, clearly explaining such basics as trends, trading ranges, chart patterns, stops, entry, and exit and pyramiding approaches. The book’s numerous examples and clear, simple explanations provide a solid framework for using technical analysis to make better, more informed investment decisions and as the basis for mechanical trading systems. Along with Schwager’s invaluable trading rules and market observations culled from years of real-world trading experience, Getting Started in Technical Analysis offers in-depth coverage of:
* Types of charts-bar, close-only, point-and-figure, candlestick.
* Chart patterns-one-day, continuation, top and bottom formations, the importance of failed signals.
* Trading systems-trend-following, counter-trend, pattern recognition.
* Charting and analysis software-price data issues, time frame/trading style considerations, software research.
* he planned trading approach-trading philosophy, choosing markets, risk control strategies, establishing a trading routine.Read more
£15.70£17.10Getting Started in Technical Analysis: 19
£15.70£17.10 -
Study Guide to Technical Analysis of the Financial Markets: A Comprehensive Guide to Trading Methods and Applications (New York Institute of Finance S)
This outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock markets. Covering the latest developments in computer technology, technical tools, and indicators, the second edition features new material on candlestick charting, intermarket relationships, stocks and stock rotations, plus state-of-the-art examples and figures. From how to read charts to understanding indicators and the crucial role technical analysis plays in investing, readers gain a thorough and accessible overview of the field of technical analysis, with a special emphasis on futures markets. Revised and expanded for the demands of today’s financial world, this book is essential reading for anyone interested in tracking and analyzing market behavior.Read more
£22.60£30.30 -
A Practical Guide To Quantitative Finance Interviews
This book will prepare you for quantitative finance interviews by helping you zero in on the key concepts that are frequently tested in such interviews. In this book we analyze solutions to more than 200 real interview problems and provide valuable insights into how to ace quantitative interviews. The book covers a variety of topics that you are likely to encounter in quantitative interviews: brain teasers, calculus, linear algebra, probability, stochastic processes and stochastic calculus, finance and programming.Read more
£20.30 -
Pearson Edexcel A level Business
Ian Marcousé’s accessible and engaging textbooks brought together in one updated volume covering everything your students need to know for the Pearson Edexcel A level Business specification.
– Breaks content down into short, clear chapters – covering all topics in the depth students need
– Updated business examples throughout the text and in end of unit case studies bring the subject to life
– A range of questions and activities provide students with the opportunity to apply what they know and practise questions
– Builds students’ confidence with key terms used in context and compiled in an accessible glossary
– Supported by an Answer Guide to assist teaching and save timeThis Student Book has been endorsed for use with the Pearson Edexcel A Level Business qualification.
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£37.00£41.80Pearson Edexcel A level Business
£37.00£41.80 -
The Fall of Advertising and the Rise of PR.
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.Read more
£23.20 -
Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force
Put buyer experience and selling resources front-and-center to boost revenue
Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results.
Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.
- Understand sales enablement and what it can do for your company
- Implement enablement using techniques that ensure sustainable, measureable performance impact
- Adopt proven best practices through step-by-step advice from experts
- Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue
Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.
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£15.20£18.00 -
Law Express: Company Law
JOIN OVER HALF A MILLION STUDENTS WHO CHOSE TO REVISE WITH LAW EXPRESS
Revise with the help of the UK’s bestselling law revision series.
Features:
· Review essential cases, statutes, and legal terms before exams.
· Assess and approach the subject by using expert advice.
· Gain higher marks with tips for advanced thinking and further discussions.
· Avoid common pitfalls with Don’t be tempted to.
· Practice answering sample questions and discover additional resources on the Companion website.
www.pearsoned.co.uk/lawexpress
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£12.30Law Express: Company Law
£12.30 -
Technical Analysis For Dummies, 4th Edition
Grasp and apply the basic principles of technical analysis
Savvy traders know that the best way to maximize return is to interpret real-world market information for themselves rather than relying solely on the predictions of professional analysts. This straightforward guide shows you how to put this into profitable action―from basic principles and useful formulas to current theories on market trends and behavioral economics―to make the most lucrative decisions for your portfolio.
The latest edition of Technical Analysis for Dummies includes a brand-new chapter on making the right decisions in a bull or bear market, an updated look at unique formulas and key indicators, as well as refreshed and practical examples that reflect today today’s financial atmosphere.
- Become an expert in spotting market trends and key indicators
- Get the skinny on the latest research on behavioral economics
- Take a deep dive into how to read market sentiment and make it work for you
- Get a look at the first innovation in charting for decades―straight from Japan
With comprehensive coverage from charting basics to the cutting edge, Technical Analysis for Dummies includes everything you need to the make informed independent market decisions that will maximize your profits. Happy trading!
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£16.50£20.90Technical Analysis For Dummies, 4th Edition
£16.50£20.90 -
Green New Deal, The: Why the Fossil Fuel Civilization Will Collapse by 2028, and the Bold Economic Plan to Save Life on Earth
While the Green New Deal has become a lightning rod in the political sphere, there is a parallel movement emerging within the business community that will shake the very foundation of the global economy in coming years. The key sectors that make up the infrastructure of the economy are fast-decoupling from fossil fuels in favor of solar and wind energies that are becoming ever-cheaper. New studies are sounding the alarm about the prospect of 100 trillion dollars in stranded assets that are creating a carbon bubble likely to burst by 2028 – causing the collapse of the fossil fuel civilisation. The marketplace is speaking and governments will need to respond if they are to survive and prosper. In The Green New Deal, New York Times bestselling author and renowned economic theorist Jeremy Rifkin delivers the political narrative and economic plan for the Green New Deal that we need at this critical moment in history. The concurrence of a stranded fossil fuel assets bubble and a green political vision opens up the possibility of a massive shift to a post-carbon ecological era, in time to prevent a temperature rise that will tip us over the edge into runaway climate change. With twenty-five years of experience implementing Green New Deal-style transitions for both the European Union and the People’s Republic of China, Rifkin offers his vision for how to transform the global economy and save life on Earth.Read more
£15.80£19.90 -
Hacking Sales: The Playbook for Building a High-Velocity Sales Machine
Stay ahead of the sales evolution with a more efficient approach to everything
Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job―this book is your roadmap to fast and efficient revenue growth.
Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen.
- Identify your Ideal Customer and your Total Addressable Market
- Build massive lead lists and properly target your campaigns
- Learn effective hacks for messaging and social media outreach
- Overcome customer objections before they happen
The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
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£19.00 -
Six-Figure Sales Secrets: The Ultimate Guide to Overfilling Your Pipeline, Closing More, and Earning in the Top 1% of Salespeople
Simple Strategies, Remarkable ResultsMastering sales is one of the fastest ways to fortune and freedom. Sara Blakely (founder of Spanx) and Zig Ziglar (author, motivational speaker) started their careers doing direct sales and went on to build billion dollar and multi-million dollar empires, respectively.
Marcus Chan, one of the world’s leading sales experts, has followed in their footsteps to launch a highly profitable business of his own. Now, he’s bringing you Six-Figure Sales Secrets, a proven framework for taking your sales results to the next level.
Whether you’re new to sales or ready to accelerate and maximize your potential, this book will propel you toward extraordinary success. Marcus reveals simple but powerful strategies, high-performance habits, and field-tested frameworks that you can implement today. You’ll learn to work smarter, not harder, and you’ll discover how to turn your dials into dollars—without the burden of burnout.
You’ll learn:
- How “The Whisper Test” will have your prospects begging to buy from you
- Why sending thousands of emails is the wrong way to prospect
- How to land bigger deals and bring home more commissions
- The scripts you need to overfill your calendar with qualified prospects
- Why sales is not a numbers game
- The system to cut your sales cycle in half, regardless of industry or product
- How to become a wildly efficient sales machine
… and much more.
Six-Figure Sales Secrets will show you exactly how to earn an additional $50K to $100K in commissions this year without working 60+ hours per week, making thousands of cold calls, or using sleazy sales tactics—even if you have zero experience.
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£16.30 -
Why We Get the Wrong Politicians: Shortlisted for the Waterstones Book of the Year
REVISED AND UPDATED TO INCLUDE THE EXPLOSIVE EVENTS OF 2021 and 2022
Winner at the Parliamentary Book Awards
Shortlisted for the Waterstones Book of the Year
Longlisted for the Orwell Prize
____________
Daily Telegraph’s Best Books of the Year
Guardian’s Best Books of the Year
Evening Standard’s Best Books of the Year
Daily Mail’s Best Books of the Year
BBC’s Biggest Books
Prospect’s Best Books of the YearPoliticians are consistently voted the least trusted professional group by the UK public. They’ve recently become embroiled in scandals relating to everything from expenses to sexual harassment to illicit parties. Every year, they introduce new legislation that doesn’t do what it sets out to achieve – often with terrible financial and human costs. But, with some notable exceptions, they are decent, hard-working people, doing a hugely difficult and demanding job.
In this searching examination of our political class, award-winning journalist Isabel Hardman tries to square this circle. She lifts the lid on the strange world of Westminster and asks why we end up with representatives with whom we are so unhappy. Filled with forensic analysis and revealing reportage, this landmark and accessible book is a must read for anyone who wants to see a future with better government.
‘This book has the power to fundamentally change how we do things in this country.’
Emily Maitlis
‘An entertaining read that addresses hard questions… invaluable for those who think they know what’s wrong with Westminster but have no idea how to put it right.’
John HumphrysRead more
£4.80 -
Questioning Performance: The Director’s Essential Guide to Health, Safety and the Environment
Why directors and senior managers need this book:
- you have personal responsibilities for health, safety and environment
- your organisation faces a host of legal requirements and liabilities
- your company reputation could suffer if you don’t tackle these issues – and you will feel the heat of the shareholder and stakeholder pressure, with bottom line consequences
- you need to take on board compelling moral and ethical reasons for getting these issues right
- it’s not just about what’s happening on your home turf – these issues have significant European and global dimensions.
There is no other book out there like this one – this definitive new title gives directors all they need to know about health, safety and the environment. It won’t swamp you with technical detail of legal overkill, and it won’t try to convert to you into an environmental evangelist or safety expert. But Questioning Performance will help senior people to gain assurance and discharge their responsibilities properly by enabling them to ask the right questions, understand the answers and see that they and their board take the best decisions about managing health, safety and environment risks.
Engaging in meaningful dialogue with expert advisers can be tough. This books builds a bridge between directors and expert professionals – employed in-house or consultants – and enable directors to develop effective and productive discussions with health, safety and environment practitioners, managers, trade union officials, safety reps and enforcers.
You may not be passionate about health, safety and the environment, and you may not think of these issues as your top priority – but as an individual, along with your company, you’re legally responsible for managing the risks properly and can be held personally liable for the consequences of failure. Once on the statute books, the new corporate manslaughter law will add further weight to your health and safety responsibilities at least.
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£4.60 -
Instagram For Business For Dummies, 2nd Edition
Put your best brand story in front of 1+ billion users!
One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app’s more than 1 billion active monthly users and its powerful business tools―including shoppable posts, devoted business profiles, and advanced analytics―and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.
The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you’ll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.
- Set up your account, profile, and analytics
- Upload content and get smart with IG Stories and live video
- Build and target paid advertising
- Master the art of the hashtag
Whatever your current Instagram skill-level, there’s always somewhere new to take you’re the story of your business―and there’s no better way to begin a gripping new chapter in that story than with this book.
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£17.70£21.80Instagram For Business For Dummies, 2nd Edition
£17.70£21.80 -
Accounting: A Very Short Introduction (Very Short Introductions)
If you read the ‘business pages’ of a newspaper or if you listen to the financial news on the television or radio, you will often hear terms such as ‘liability’, ‘balance sheet’ or ‘earnings’. These terms turn up in non-financial contexts as well: ‘he was more of a liability than an asset’. If you invest in shares, have a building society account, or sit on a committee of the property company which owns your apartment block, you will receive financial statements every year. If you are a manager in a company, a hospital or a school, you will see accounting information often.This Very Short Introduction provides a guide to understanding and using accounting information. Christopher Nobes explains the main areas of accounting work, from bookkeeping and financial reporting to auditing and management accounting.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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£7.10£8.50 -
Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
“The best sales book of the year” strategy+business magazineThat gap between your company’s sales efforts and strategy? It’s realand a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.
In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.
With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.
Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.
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£14.80 -
The Big Book of Sales Games: Quick, Fun Activities for Improving Selling Skills or Livening Up a Sales Meeting (Big Book Series)
Another book in the bestselling “Big Book of Business Games Series,”The Big Book of Sales Games delivers dozens of 5-20 minute games and activities designed to motivate salespeople, teach key selling principles, or just liven up a sales meeting.
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£19.00 -
Technical Analysis: Is Mostly Bullshit – Why Flipping a Coin is a Better Strategy than Using Technical Analysis in the Financial, Stock, and Forex Markets
▬▬▬▬▬▬▬▬▬▬▬▬▬
What If Technical Analysis Is a Lie?
▬▬▬▬▬▬▬▬▬▬▬▬▬As In Something That Doesn’t Work and Never Has…
Look at all the courses on the internet claiming you will be a millionaire from using Technical Analysis! How someone with just $500 in their bank account made a $100,000 in 3 days. And all you have to do is look for a pattern on a chart and follow their advice. Seem too good to be true… that’s because it is!
Hi, my name is Tim Morris. I’ve been trading stocks for many years, and have a great bit of experience in the markets. I’m here today to cut through the lies, and give you the cold hard truth about technical analysis. The truth other “educators” won’t tell you. The truth you deserve to know. That technical analysis is complete bullshit!
Here’s What You’ll Learn In This Book:
- Introduction: My Story – Before the book begins, I share with you my own roller coaster experience with technical analysis, and how I stumbled upon the information that I reveal in this book. The information that confirmed my suspicions that technical analysis is, and always has been, bullshit.
- Chapter 1: Analyzing the Markets – First we go over the main ways traders are taught how to analyze the markets and make money in stocks. This would include both fundamental and technical analysis, as well as a few other hypotheses that have been proposed about how the stock market operates.
- Chapter 2: Classic Technical Analysis – In this chapter, I explain the way classic technical analyze is taught to traders in books, video courses, and subscription services across the web. This includes:
- Patterns – Cup and Handle, Head and Shoulders, Flags, Triangles, Double Tops, and Many More
- Indicators – RSI, MACD, Stochastics, Moving Averages, Bollinger Bands, Divergence, Volume
- Tools – Fibonacci Retracement, Fibonacci Projection, and Elliott Wave Theory
- Chapter 3: The Issues – This is the heart of the book and where I really lay down the hammer. I go over the many flaws that are brazenly apparent in the technical analysis theory, that you’ve likely never heard of.
- Can TA really be used in all time frames?
- Does TA really work in all financial markets?
- Has anyone actually made their money with TA?
- Have the inventors of TA indicators actually made money with their own indicators?
- I reference charts, statistics, and studies, as well as expert testimonial from PhD economists and other traders in the field. *Warning* You will be shocked and stunned by what is revealed in this chapter.
- Chapter 4: The Verdicts – In the last chapter, we go over the final verdicts of each technical analysis tool brought up previously in the book. I explain which tools are worthless, which are plausible, and which actually work. Notice I said mostly bullshit. There are a couple useful tools!
- Bonus Chapter – Japanese Candlesticks
â”â•â”â•â”â•â”â•â”â•â”â•â”
As a FREE bonus, only for book buyers, you’ll receive my special report titled Crush the Market! This report goes over 18 beneficial tips I have learned throughout my trading career that will help keep your account profitable in the stock market. This report is not sold to the general public, and only available to buyers of this book
â”â•â”â•â”â•â”â•â”â•â”â•â”I wish I knew all this information years ago. No where else on the web will you find what I reveal in this book
Experienced chartist or brand new trader, everyone will learn new information in this book. Click the “Buy Now” button at the top of the page and get your copy right now!
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£3.80 -
Currency Trading For Dummies (For Dummies (Business & Personal Finance))
Trade currencies like a seasoned pro with this friendly, fact-filled guide to the forex market
Over $6 trillion changes hands in the foreign exchange market every day. You can jump straight into the action with expert guidance from the hands-on Currency Trading For Dummies. You’ll learn how the foreign exchange market works, what factors influence currency values, and how to understand financial data. When you’re ready to create your own game plan for trading currencies, you’ll be able to build it around your investment objectives, experience level, and risk appetite. You’ll also find details on the latest trends in currency trading, including currency ETFs, cryptocurrencies, and currency options.
From essential newcomer knowledge to advanced positioning advice, Currency Trading For Dummies offers straightforward instruction that helps you:
- Source data and market intelligence, employ technical analysis, and use the latest tech to find the most lucrative trading opportunities
- Understand the most recent Securities and Exchange Commission (SEC) rules and regulations governing currency trading
- Avoid common pitfalls and mistakes made by novice and experienced currency traders
- Recognize profitable opportunities in the world of ETFs, currency options, and cryptocurrencies
Successful currency trading is within your grasp. This accessible roadmap to trading mastery provides the foundational knowledge you need to create a structured, winning strategy and conquer the forex market.
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£17.70£20.90 -
Royal Navy Defence Aptitude Assessment (DAA): Includes 100s of practice questions and answers for the Royal Navy Defence Aptitude Assessment
Royal Navy Defence Aptitude Assessment (DAA) is a comprehensive guide that provides 100s of pages of sample testing questions and answers for all those applying to join the Royal Navy. Your performance in the DAA will demonstrate your ability to cope with the technical demands and academic requirements of Royal Navy training. Within this guide, you will get sample questions for the six key areas of the Defence Aptitude Assessment, including: Numerical Reasoning, Verbal Reasoning, Spatial Reasoning, Mechanical Comprehension, Electrical Comprehension, and the Work Rate test.Written and created by the UK’s leading recruitment experts; this comprehensive guide includes:
- 100s OF QUESTIONS – the workbook provides an array of sample questions to ensure complete preparation for your Royal Navy Defence Aptitude Assessment;
- DIFFERENT COMPONENTS OF THE DAA – the book provides a range of sample questions in the six key areas: Numerical Reasoning, Verbal Reasoning, Spatial Reasoning, Mechanical Comprehension, Electrical Comprehension, and Work Rate tests;
- DETAILED EXPLANATIONS – this book contains all the answers and explanations of how to work out every single question, so you know how to work the questions out for future reference;
- SIMPLE LAYOUT – the simple format of the guide is designed to aid your preparation so you can absorb as much information as possible and get the edge over other candidates!
This comprehensive workbook is ideal for anyone who is serious about joining the Royal Navy. This ultimate guide is a powerful preparation tool that will increase your chances of higher scores in your RN Defence Aptitude Assessment.
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£10.40 -
Accounting for Non-Accountants
Accounting has a reputation as a technical and jargon-heavy subject, but there is no reason why those without formal training cannot master the basics of interpreting accounts and making good decisions.
Accounting for Non-Accountants assumes no prior knowledge of the subject area and is designed to serve as an introductory text for managers and non-specialists who wish to gain an oversight of the accounting discipline. The book covers both financial and management accounting in sufficient detail to allow data to be interpreted but in a clear and accessible manner so the reader can quickly gain an understanding of the basic principles of the subject area.
Now in its 12th edition, Accounting for Non-Accountants has been fully updated to the latest regulatory requirements including the UK GAAP framework, International Financial Reporting Standards (IFRS) and International Accounting Standards (IAS). The final chapter focuses on the impact of changes in the economic environment on businesses and there are introductions to areas including tax, transfer pricing and creative accounting. This practical guide includes review questions in each chapter, with answers and workings where appropriate, and is supported online by over 200 questions and a glossary to develop a firm understanding of all topics.
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£23.70 -
Nobody’s Perfect: Bill Bernbach and the Golden Age of Advertising
The real life “Mad Men” era story of the most influential advertising agency of the 20th century, and of its legendary founder, Bill Bernbach, told by the then public relations director of Doyle
Dane Bernbach.Read more
£7.10 -
Mental Health Is Health Self Care Coloring Book: Anxiety Stress Relief Self Help Coloring Book for Adults and Kids with Motivational And Inspirational Quotes (Mental Health…
Coloring has been shown to be a simple and effective way to reduce stress and promote relaxation.
This mental health coloring book is perfect for those struggling with anxiety, depression, or any other mental health issue. It features 25 beautifully illustrated motivational quotes and designs to help you wind down and de-stress.
As you color in the pages of this book, you’ll notice your anxiety melting away and your mind becoming more calm and clear, experiencing renewed hope and joy.
Whether you’re a seasoned colorist or a beginner, you’ll find yourself lost in the flow of coloring these beautiful patterns.
This coloring book feature:
- 25 unique coloring pages, no repeat
- Single sided print to prevent bleed through
- Pure white paper
- Large sized 8.5 x 11 inch pages
- High-resolution printing for crisp and clear image
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£6.70 -
Law Express: Employment Law
Revise with the help of the UK’s bestselling law revision series.
Designed for students, this book will help you:
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Understand how to review essential cases, statutes, and legal terms
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Learn how to assess and approach the subject by using expert advice
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Learn how to lead further discussions
Find additional support on our Law Express companion website, which contains a host of extra resources to provide you with pre-exam guidance.
Visit go.pearson.com/uk/lawexpress
David Cabrelli is a Professor of Labour Law at the University of Edinburgh and a qualified solicitor in Scotland (non-practising). His research has been cited with approval by the UK Supreme Court, Hong Kong High Court and Federal Court of Australia.
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£12.30Law Express: Employment Law
£12.30 -
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Technical Analysis and Stock Market Profits: The Real Bible of Technical Analysis
Technical Analysis and Stock Market Profits, is a worthy addition to any technical analyst’s personal library or any market library. His “pioneering research” represents one of the finest works ever produced on technical analysis, and this book remains an example of the highest order of analytical quality and incisive trading wisdom. Originally devised as a practical course for investors, it is as alive, vital and instructional today as the day it was written. It paved the way for Robert Edwards and John Magee’s best-selling Technical Analysis of Stock Trends – a debt which is acknowledged in their foreword: ‘Part One is based in large part on the pioneer researches and writings of the late Richard Schabacker.’ Schabacker presents technical analysis as a totally organized subject and comprehensively lays out the various important patterns, formations, trends, support and resistance areas, and associated supporting technical detail. He presents factors that can be confidently relied on, and gives equal attention to the blemishes and weaknesses that can upset the best of analytical forecasts. Factors which investors would do well to absorb and apply when undertaking the fascinating game of price, time and volume analysis.Read more
£38.00
