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HBR’s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR’s 10 Must Reads): Bonus Article: An Interview with Andris Zoltners
Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.
If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:
- Understand your customer’s buying center
- Integrate your sales and marketing operations
- Assess your business cycle and its impact on your sales force
- Transition away from solution sales
- Leverage the power of micromarkets
- Introduce tiebreaker selling and consensus selling
- Motivate your sales force properly
This collection of articles includes: “Major Sales: Who Really Does the Buying,” by Thomas V. Bonoma; “Ending the War Between Sales and Marketing,” by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; “Match Your Sales Force Structure to Your Business Life Cycle,” by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; “The End of Solution Sales,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Selling into Micromarkets,” by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; “Dismantling the Sales Machine,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Tiebreaker Selling,” by James C. Anderson, James A. Narus, and Marc Wouters; “Making the Consensus Sale,” by Karl Schmidt, Brent Adamson, and Anna Bird; “The Right Way to Use Compensation,” by Mark Roberge; “How to Really Motivate Salespeople,” by Doug J. Chung; and “Getting Beyond ‘Show Me the Money,'” an interview with Andris Zoltners by Daniel McGinn.
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£15.30£16.10 -
Doing Discovery: The Single Most Important Element of Software Sales and Buyer Enablement Processes
A head of sales commented, “80% of my team believes they do a good job with discovery, but sadly they do not – they don’t know what they don’t know…!”Where do you stand with your discovery skills?
- Level 1: Uncovers statements of pain;
- Level 2: Uncovers pain and explores more deeply;
- Level 3: Uncovers pain, explores deeply, broadens the pain and investigates the impact;
- Level 4: Uncovers pain, explores and broadens, investigates impact and quantifies;
- Level 5: Uncovers pain, explores and broadens, investigates impact, quantifies and reengineers vision;
- Level 6: Applies these skills to the broad range of prospects represented across the Technology Adoption Curve, “burn victims”, disruptive and new product categories, transactional sales cycles, and other scenarios;
- Level 7: Integrates and aligns the skills above into a cohesive discovery methodology.
Most sales, presales, and customer-facing teams are operating at Level 2 or 3, with a few at Level 4 – this leaves a lot of room for improvement!
And, as Cohan notes, “the vendor who is perceived by the prospect as doing a superior job in discovery is in a competitively advantageous position.”
Reading and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.
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£19.50 -
Sales Development: Cracking the Code of Outbound Sales
Sales development is one of the fastest growing careers in the United States. It is fast-paced, often on the leading edge of technology, and people in the role have the possibility of making a ton of money!Unlike accounting, medicine, or law, most salespeople do not study their profession in college. Instead, they are tossed into the fray without much training, context, or support, and are left to sink or swim. This method proves neither efficient nor effective for the individual or the company.
Sales Development is written specifically for the job seeker or individual contributor who has aspirations of success in a sales development role, and beyond. This is your personal guidebook to the how, why, and what-to-do’s of the sales development profession. Written practically and tactically, this book shows you how to get the job, how to perform, and how to position yourself for advancement. Based upon ten years of teaching sales development representatives in the fastest-growing companies in the United States, this book will launch you on your path to becoming a rock star.
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£19.20 -
Sales Closing For Dummies
Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. Which is sad when you consider all the hard work – the prospecting, preparation, planning, and practice – done for the sake of a moment of truth that never arrives. Fortunately, closing is an art that can be mastered, and now Sales Closing For Dummies shows you how.Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation’s leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to:
- Lead a sale without being pushy
- Read the signs of an interested potential buyer
- Use questioning methods that close sales, time and again
- Help clients feel good about their buying decisions
- Keep your clients’ business and build their loyalty
- Build long-term relationships and watch your sales grow
With the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on:
- Verbal and visual buying cues and how to recognize them
- Choosing the best location for closing
- Addressing concerns and creating a sense of urgency
- Time-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and more
- The ten biggest closing mistakes and how to avoid them
- Add-on selling and other ways of getting your clients to help you to build your business
Featuring Tom’s Hopkins’ trademark “Red Flag” key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you’ll need to become a world-class closer.
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£14.20Sales Closing For Dummies
£14.20 -
The Secrets of SOCRATIC SELLING: How To Ask The Right Questions To Close The Sale
Discover the Transformative Power of Socratic Selling!
Unlock a revolutionary approach to sales that fosters genuine engagement, builds lasting relationships, and drives success. This insightful guide takes you on a journey through the Socratic method applied to modern-day sales interactions.
Here’s what you’ll learn:
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The Foundations of Socratic Selling: Delve into the history and core principles of the Socratic method, and discover how it revolutionizes sales engagement.
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Understanding the Buyer’s Mindset: Explore common buyer personas, and learn how to empathize with and better understand your customers’ needs through insightful questioning.
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The Art of Inquiry: Master the balance between open-ended and closed-ended questions to drive meaningful conversations and uncover the right solutions for your customers.
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Building and Maintaining Rapport: Learn techniques for establishing trust, building rapport through Socratic questioning, and maintaining a positive, consultative dialogue throughout the sales process.
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Overcoming Objections Gracefully: Discover how to employ Socratic questioning to address and overcome objections, backed by real-world examples and scenarios.
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Closing the Sale: Uncover strategies for identifying buying signals, guiding the conversation towards closing, and exploring various closing techniques that complement the Socratic approach.
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Continuous Learning and Self-Reflection: Engage in self-reflection, solicit feedback, and establish a routine for continuous improvement in your sales skills.
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Practical Applications and Exercises: Dive into real-world case studies, exercises, and role-play scenarios to practice and refine your Socratic selling skills.
This book is a powerful resource for sales professionals looking to elevate their sales game, build meaningful customer relationships, and achieve their sales goals with integrity and professionalism. Embrace the timeless wisdom of Socratic selling and transform your sales approach forever!
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£8.50 -
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Ignite Your Sales Hero: Unique sales insights and strategies that will turn your life around.
Ignite Your Sales Hero
‘Ignite Your Sales Hero’ is the ultimate guide to mastering the art of authentic ‘one on one’, Business to Consumer, (B2C) and human to human” selling. This is not a sales book full of fanciful notions and theories. It is jam packed with battle tested sales strategies, tactics and methods that have been successfully deployed in one of the world’s most competitive industry sectors.
Whether you are a sales newcomer, an experienced seller looking for a refresh, a sales manager or a business leader struggling for revenue, this book will literally supercharge your results and transform your life. Don’t settle for mediocrity, unleash your full potential and become the hero of your own sales story.
Ignite Your Sales Hero is divided into three parts:
Part One – A Career in Sales
It’s about the top two inches
Part One delves into how you can gain a deeper understanding of your own psychological state and mental strength. It gives insight into how to pinpoint areas for self-improvement, and overcome obstacles, challenges and limiting beliefs that may be standing between yourself and the future you aspire to.
Part Two – Sales Insights
Stuff you need to know
Part Two clarifies why yesterday’s sales methods no longer work and gives insight into today’s world, where buyers control their own purchasing journey. It covers topics such as how to activate buyers, how to speak their language, and how to build your own buyer driven sales process. It also details how, with a few minor tweaks to the velocity of your existing sales process, you can dramatically increase your revenue without increasing your closing ratio.
Part Three – The Sales Closers playbook
From pitch to close
This part of the book is all about closing more deals – a lot more! The focus is on the pointed end of the sales process, the tip of the spear. It is a comprehensive reference and learning guide to preparing, pitching, and closing deals in real time sales situations. Look out for the chapters on single session selling and the art of negotiation. In this part of the book, you will find frameworks, winning tactics, and scripts for nearly every sales closing situation.Read more
£14.90 -
Sale of Goods Act 1979 (UK)
Sale of Goods Act 1979 (UK) The Law Library presents the official text of the Sale of Goods Act 1979 (UK). Updated as of March 26, 2018 This book contains: – The complete text of the Sale of Goods Act 1979 (UK) – A table of contents with the page number of each sectionRead more
£13.20Sale of Goods Act 1979 (UK)
£13.20 -
16-Steps To Repeatable Sales: The methodology behind 60+ B2B sales teams and $100M in revenue
In the dynamic world of B2B SaaS and Service sales, building a repeatable and scalable sales process is the cornerstone of successful growth. “16-Steps To Repeatable Sales” is your comprehensive guide to constructing a sales system that delivers consistent results and gets you to your revenue goal.
You’ll discover proven strategies I’ve used to help over 60 companies build their sales process, resulting in $100M+ in sales. This book distills our process into a clear, concise, 16-step blueprint that any B2B company can use as a framework for scalable sales.
What You’ll Learn:
- Define Your Total Addressable Market: Dive into the universe of your potential customers and hone your focus, enabling a more efficient and targeted approach to sales.
- Decide on Your Target Vertical and Buyer Personas: Streamline your strategy by identifying the right verticals and understanding the needs and behaviors of your ideal customers.
- Hire the Right Salespeople and Set Clear Expectations: Assemble a world-class sales team that’s aligned with your vision, ensuring a culture of high performance.
- Scale Your Team: Grow your team using our data-driven approach, ensuring you have the right resources at the right time to meet increasing demand, complexity, and shifts in the market.
- Optimize Your Process with Data and Analysis: Enhance your sales operations by using valuable insights to make informed decisions and optimize your sales process, leading to more refined strategies and higher sales success rates.
By the end of this book, you’ll have a clear roadmap to follow to build a B2B sales process and demystify your company’s growth.
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£19.60 -
Coffee’s for Closers: The Best Real Life Sales Book You’ll Ever Read
Practical, real-world sales advice you can apply immediately to improve your numbers
In Coffee’s For Closers: The Best Real Life Sales Book You’ll Ever Read, veteran sales leader and coach Tony Morris delivers a can’t-miss, hands-on guide to becoming the best salesperson you can be. This is not a book filled with high-level theories – rather it is a book that offers innovative and easy-to-understand sales techniques you can apply immediately and integrate into your daily life as a salesperson.
In the book, you’ll explore tried-and-true, step-by-step tutorials on getting past gatekeepers, cold-calling, questioning, listening to customers, and crafting airtight proposals. You’ll also find:
- Expert tips on gaining commitment and closing, as well as advice on how to handle prospects’ objections and stalling tactics
- Ways to generate leads, build rapport with customers, prepare for your next sales call, and even manage your time wisely
- Strategies for handling rejection – a frequently encountered experience for every salesperson
A practical blueprint for sales success that is heavily informed by real-world experience and commonsense, Coffee’s For Closers will become one of those essential resources you rely on to inform your everyday approach to sales.
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£16.20£18.00 -
The SaaS Sales Method Fundamentals: How to Have Customer Conversations (Sales Blueprints Book 3)
The SaaS Sales Method Fundamentals: How to Have Customer Conversations distills how the entire organization communicates with customers down to a simple set of interactions. These interactions happen across multiple channels, from email to phone to in person meetings. What is different about how Blueprints approaches communication is that it emphasizes Impact – understanding how everything in the customer relationship affects the customer’s business results. Sales professionals, whether Sales Development Representatives, Account Executives, Customer Success Managers, or Account Managers, will benefit from the important impact-oriented communications frameworks in this book.Read more
£0.70 -
Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force
Put buyer experience and selling resources front-and-center to boost revenue
Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results.
Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.
- Understand sales enablement and what it can do for your company
- Implement enablement using techniques that ensure sustainable, measureable performance impact
- Adopt proven best practices through step-by-step advice from experts
- Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue
Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.
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£15.20£18.00 -
The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies
Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman – the global lead in sales and development.
Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of ‘win-win’ and making it one of the bestselling books on sales ever published. The response to ‘win-win’ was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list in the industry.
Now, learn from the latest, third edition of this genuine business classic with The New Strategic Selling which confronts the rapidly changing world of B2B sales including:
– Real-world examples
– Strategies for confronting the competition
– New content on the most common challenges and questions from the Miller Heiman workshopThe New Strategic Selling remains essential reading for any sales directors, managers or executives in any type of company and industry.
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£25.70£27.50 -
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (MARKETING/SALES/ADV & PROMO)
Put into practice today’s winning strategy for achieving success in high-end sales!
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It’s the method being used by one-half of all Fortune 500 companies to train their sales forces, and here’s the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes:
- Individual diagnostic exercises
- Illustrative case studies from leading companies
- Practical planning suggestions
- Provocative questionnaires
- Practice sessions to prepare you for dealing with challenging selling situations
Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
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£20.30£24.70 -
The Sales Operations Handbook: A Primer on the Sales Operations Function
Are you considering a career in sales operations?
Perhaps you have just started such employment and are eager to know as much as possible?
If that is the case, then this book is perfect for you. Sales Operations Handbook: A Primer on the Sales Operations Function, delivers the basics of sales operations for people just like you and is a ‘must read’ to help answer your questions.Inside these pages, you will find all the information you wanted, written in an easy-to-follow format and including:
- The role of sales operations
- Primary functions
- Secondary functions
- Sales tools
- Trends
- And much more…There is also a handy case study at the end of the book, which examines a scenario that is common in this line of business, to help you better understand what you could encounter and how to find a solution.When it comes to sales operations you cannot afford to leave anything to chance. The competition is just too intense. That’s why you MUST read the Sales Operations Handbook now. It will make all the difference in your new career.UPDATE!!! Case Study updated on 7th October.
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£10.30 -
The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World
Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video – no matter how much you hate watching yourself on the screen.
More than ever before, buyers and consumers are demanding for more video. Just “reading” about a product, service, or company will no longer do the trick. Today, they must “see” it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start “showing it” moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
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£14.20£16.10 -
The Sales Director’s Guide To Avoiding Month-End Madness!
UK Private Equity’s Go-To Sales Authority Graeme Hall has distilled his successful 30-odd year sales management career into a simple but powerful sales system. This system was proven time and again in the dynamic private equity environment which prizes results above all else.Any sales leader can benefit from this approach but new-in-post Sales Directors will find it particularly useful, as will anyone who needs to deliver sustainable sales improvement fast.Read more
£12.40 -
Linked Outbound: How to Build Sales Pipeline using Sales Navigator, Prospecting & Outreach
This book was written for Sales Teams, Sales Leaders, and Entrepreneurs with responsibility for sales in their business. If you or your company has invested in LinkedIn Sales Navigator, then this book is a ‘must-read’. As a follow-up to ‘Linked Inbound’, this book was written to help you use LinkedIn as a digital selling tool.It will help you prospect effectively, to be able to find, reach and start conversations with decision-makers in your exact target market. If you are in a sales role, then filling sales pipeline is a priority. If you own a business, then filling sales pipeline is a priority. In this book Sam gives practical, insightful advice on how to do effective outreach using Sales Navigator.
What you will learn in this book:
- The most effective and easy content themes for salespeople
- The different features of Sales Navigator and how to apply them in your daily prospecting
- Prospecting campaigns, the different ways to approach your outbound activity on LinkedIn
- How to build your pipeline and generate leads on LinkedIn
- How to use Account Mapping and the Relationship Explorer for Enterprise Selling
- How to identify, search for and target your ideal clients
- How to increase acceptance rates from decision makers
- How to maximise opportunities from LinkedIn and Sales Navigator
- How to cut through the noise of the busy inboxes of the people you want to meet
- All the ways to grow your following
- How to build your personal brand as a salesperson or business owner
- All the ways you can leverage engagement and commenting to drive up your visibility
- Why Sales Navigator is a solid investment for you and your sales team
- All the mistakes that you and your sales team are making when it comes to prospecting
- The daily, weekly and monthly habits that will make you successful on LinkedIn
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£0.90 -
Inspire, Influence, Sell: Master the psychology, skills and systems of the world’s best sales teams
There are 21 million professional salespeople in the world. Research shows that 55% of them don’t have the right skills or training to be successful. That’s over 11 million people who haven’t developed the necessary skills or been provided with the right training to do their job well.
Inspire, Influence, Sell aims to address this gap, by teaching sales professionals and team leaders the right psychology, skills and systems to sell more effectively, for the benefit of their clients, their business and themselves.
Read this book to learn:
• The attitude and psychology of the highest-performing businesspeople on the planet
• Key selling skills, including building deep rapport, questioning, listening, negotiating and many more
• A proven sales process, from initiating meaningful first contact, through to developing loyal, lifelong clients
• How to continually develop and grow to achieve your highest potential
• The road map to exponential sales growth and a thriving career in sales and business development
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£12.30 -
Secrets of Successful Sales
If you don’t sell, you don’t have a business. In Secrets of Successful Sales, Alison Edgar, The Entrepreneur’s Godmother, brings together psychology and sales to help you develop a winning strategy for increasing sales and growing your business. Centred around Alison’s Four Key Pillars of Sales methodology, this book enables you to understand customer behaviours, provides you with a foolproof process, explains how to create an effective strategy, and close with confidence.Read more
£11.00£14.20Secrets of Successful Sales
£11.00£14.20 -
Grow Your People, Grow Your Sales: A leader’s guide to creating a Growth Mindset Culture
Discover how to re-programme the way your sales people think, leading to dramatically improved behaviours…and exceptional results.
To succeed, your sales people don’t need more sales training, they need to change the way they think. This book is the ultimate guide to creating a Growth Mindset Culture throughout your sales team and the foundation for sustainable long-term growth for you, your sales people and your sales success.
Read Grow Your People Grow Your Sales to:
- Understand what a Growth Mindset Culture is, how to create it, and how it transforms your sales
- Learn the necessary Growth Mindset principles to support you in achieving your personal career and life aspirations
- Discover how to evaluate the mindset of each of your team and to develop their thinking for greater success
- Create the team relationships that encourage new actions, celebrate learning and enable continued growth
- Manage the ongoing coaching of your team to enable their personal and professional growth
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£11.40 -
Sales Training: How to Deal with Objections, Secret Techniques for Prospecting, and How to Find Success in Selling (Sell anything to anyone, Sales, Sales Training, Sales Books,…
The World’s First Sales Book to Make You ABSOLUTELY GREAT in SALES in a MATTER of DAYS(not months…)
Selling can be very frustrating…and confusing…when you don’t know how to sell.
- Part 1: How to OPEN sales calls, meetings, and presentations
- Part 2: How to get MASSIVE Rapport & Build TRUST with your prospects
- Part 3: Offer the HIGHEST offer, and get THE MOST out of every prospect
- Part 3: How to handle EVERY OBJECTION and finish the sale with excitment & enthusaism from both sides
When you understand how SIMPLE & EASY is to presuade, influence, and close – selling becomes a part of WHO YOU ARE, not only in business, but in life.
This book was written specifically for you to “take you by the hand” through the confusing world of selling, so you can build a customized & proven sales process and scripts that suits YOU and your SELLING STYLE, to get the HIGHEST CLOSING RATE while maximizing EACH & EVERY PROSPECT to get the biggest sales.
Here is what you get. You’ll learn:
- How to open a sales call, sales meetings, and sales situations no matter your industry
- The secrets to build MASSIVE rapport with your clients, making the sale much more smooth and easy
- How to build strong trust with your clients, even if you’ve just met them
- How to qualify your clients and know EXACTLY what is their SPENDING ABILITY
- How to add SCARCITY & URGENCY to avoid 99% of the objections
- Closing – How to suggest a close in a smooth way
- How to deal with ANY objection and motivate your client to buy now
- Upselling – How to get the BIGGEST SALE from EVERY CLIENT
“The version of you that wakes up tomorrow, is dependant on the actions you take today.”
BONUS: Buy Paperback, Get the Kindle Edition for FREE!
Scroll Up, Click on Buy Now with 1-Click Button and GET YOUR COPY NOW!
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£3.00 -
Founding Sales: The Early Stage Go-to-Market Handbook
This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book will be targeted specifically to the realm of B2B SAAS software, and specifically as regards new, potentially innovative or disruptive offerings that are being brought to market for the first time.
In short, direct sales of the sort a B2B SAAS software startup would engage in.
With that said, if you are looking to be a first time salesperson, transitioning in from another type of role, or fresh out of school, in an organization that meets those characteristics above, you will get value out of this book.
Similarly, if you are a first time sales manager, either of the founder type, or a sales individual contributor who is transitioning into that role, again, in an organization who meets the criteria above, you will also get value from this book.
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£36.30 -
Sales Motivation: 99 Inspiring Quotes To Motivate You And Your Sales Team
The book “Sales Motivation: 99 Inspiring Quotes To Motivate You And Your Sales Team” features 99 unique motivational quotes by some of the most famous entrepreneurs, leaders and thinkers. Undoubtedly, this collection of quotes will give you a huge boost of inspiration and motivation!Read more
£4.70 -
Simplified Cybersecurity Sales For MSPs: The Secret Formula For Closing Cybersecurity Deals Without Feeling Slimy
Selling was already challenging enough.Most Managed Service Providers slog their way through sales because they know their services will bring value to their clients. But now that cybersecurity has become a mandatory concern for all businesses, the world of sales is even more uncertain.
What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy?
This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily – even for the techiest tech in the industry.
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£4.70 -
Sales Management For Dummies
Guide your sales force to its fullest potentialWith a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part of any sales job, there’s much more to it. With this fun and accessible guide, you’ll go beyond the basics of sales to learn how to anticipate clients’ needs, develop psychologist-like insight, and so much more.
Because few people go to school to earn degrees in selling, sales talent is developed in the field. Unfortunately, most training efforts fail to reach their objectives, in large part because of the absence of any kind of reinforcement or coaching. This book is your one-stop guide to managing an existing or start-up sales force to succeed in every area of sales―from prospecting to closing.
- Shows you how to reach your fullest potential in sales
- Helps you effectively inspire great performance form any sales force
- Demonstrates how to prospect, recruit, and increase your organization’s income and success
- Teaches you how to manage sales teams to greatness
If you’re one of the millions of salespeople or sales managers worldwide looking for a fast, easy, and effective way to get the most out of your sales force, the tried-and-true guidance presented inside sets you up for success.
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£17.20£20.90Sales Management For Dummies
£17.20£20.90 -
Outbound Sales, No Fluff: Written by two millennials who have actually sold something this decade.
*One of the “best Sales books of all time” – BookAuthority
**One of the “best new Sales books 2018” – BookAuthority
***One of the” best new Sales ebooks 2018″ – BookAuthority
****One of the “20 Best New Sales eBooks To Read In 2021” – BookAuthority
*****One of the “22 Best New Sales Books To Read In 2021” – BookAuthority
******Recognized on SalesHacker’s “Best Sales Books: 30 Elite Picks to Step Up Your Sales Game“Are you in a First Time Sales job trying to learn how to be a good salesperson and perfect your pitch? This sales training book can be read in less than 45 minutes and covers the fundamentals for anyone getting started in sales tactics or for anyone looking to brush up on their skills. There is no shortage of books or content today to help you learn about sales. In the past 30 years, there has been an incredible amount of research and growth in the sales profession to help modern sales professionals better serve their customers. However, after reading Rory Vaden’s New York Times Bestseller “Take The Stairs” and learning that “95% of all books that are purchased are never completely read” and “70% of all books ever purchased are never even opened” we wanted to write a sales training book that everyone could read and take action on immediately.
*** WHAT’S INSIDE ***
This book is a step-by-step guide for the modern salesperson. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It’s all practical advice – no cutesy stories, no rants, and no product pitches.There are really only two ways to fill a funnel: inbound leads or outbound sales prospecting. We focus this sales book exclusively on outbound sales prospecting, because it’s the half of the formula that an individual salesperson can control (that’s why so many sales job descriptions include the phrase “we’re looking for a hunter”). In this book you will learn:- Tactics around cold calling- How to bucket leads for maximum success- Effective ways to use technology – Funnel Math
*** WHAT PEOPLE ARE SAYING ABOUT OUTBOUND SALES, NO FLUFF***
“”This book was recommended to me several times in the first week it came out. I knocked it out on a Sunday afternoon with actionable insights to take away into prospecting for the week ahead.Rex and Ryan do an amazing job cutting through the noise with takeaways that I was able to implement in my process right away. Some things were processes that I knew I needed to do, but didn’t know how to do them. Some things were brand new and no-brainers to implement. Highly recommend for anyone in outbound sales, growth, or even marketing.” – Nick L.
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£3.70 -
Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives
Sales training doesn’t develop sales champions. Managers do.
The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen’s coaching methodology and proven L.E.A.D.S. Coaching Framework™ used by the world’s top organizations, you’ll get your sales and management teams to perform better – fast.
Coaching Salespeople into Sales Champions is your playbook to creating a thriving coaching culture and building a team of top producers. This book is packed with case studies, a 30 Day Turnaround Strategy for underperformers, a library of coaching templates and scripts, as well as hundreds of powerful coaching questions you can use immediately to coach anyone in any situation.
You will learn how to confidently facilitate powerful, engaging coaching conversations so that your team can resolve their own problems and take ownership of the solution. You’ll also discover how to leverage the true power of observation and deliver feedback that results in positive behavioral changes, so that you can successfully motivate and develop your team and each individual to reach business objectives faster.
Winner of Five International Best Book Awards, Coaching Salespeople Into Sales Champions is your tactical, step-by-step playbook for any people manager looking to:
- Boost sales, productivity and personal accountability, while reducing your workload
- Conduct customer/pipeline reviews that improve forecast accuracy, customer retention and uncover new selling opportunities
- Achieve a long term ROI from coaching by ensuring it’s woven into your daily rhythm of business
- Design, launch and sustain a successful internal coaching program
- Turn-around underperformers in 30 days or less
- Build deeper trust and handle difficult conversations by creating alignment around each person’s goals and your objectives
- Coach and retain your top performers
- Collaborate more powerfully and communicate like a world-class leader
Training develops salespeople. Coaching develops sales champions. Your new competitive edge.
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£19.30£23.80 -
Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization (Sales Blueprints Book 2)
An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success. Because of their very nature, SaaS companies live and die on revenue growth. And once the service is ready there is a very small window in which to scale. Missing that window is the difference between massive success and mediocrity. With such high stakes, it is crucial to get a sales team and process in place that will scale. Yet most early stage companies build their sales teams by the seat of their pants. This book distills the authors’ years of building high performance SaaS teams into a set of highly detailed instructions that will allow sales leaders to design, implement and execute all around sales plans. Blueprints for a SaaS Sales Organization provides detailed guidance for SaaS sales leaders on how to build an sales organization that works together across the entire customer relationship. It builds on the concepts in The SaaS Sales Method and provides detailed information on how to structure teams so that they apply fundamental sales skills during Moments That Matter.Read more
£1.20 -
Sales is easy if you just know how!: A practical guide to creating more sales in your online business, doing sales the right way.
Are you ready to take the sales in your business to the next level?
If so Charlie Day is here to show you how.
Not only that, but she will also teach you how to sell the right way with ease, confidence and integrity.
In this book Charlie Day will help you;
– Feel confident in your messaging
– Nail your marketing
– Create the perfect pitch
– Teach you to close a sale
– Follow up like your life depends on it
– And have a compelling up-sell
In this practical guide to making more sales, Charlie breaks down each step into actionable advice. Her light-hearted approach to sales and her fun and high-energy advice leaves you feeling motivated and ready to make more sales.
Charlie uses her own experience to show you how to multiply the sales in your business. She is down-to-earth, honest and straight to the point, you’ll finish this book with a heap of takeaways and ready to make some sales.
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£10.40 -
The Machine: A Radical Approach to the Design of the Sales Function: 1
Don’t read this book if you’re looking for an affirmation of the sales status quo. Roff-Marsh argues that the marketplace has changed dramatically since the evolution of the standard sales model and that radical change is being forced on organizations—like it or not!
Here are just some of the radical changes that Roff-Marsh advocates (and sacred cows he slays) in this comprehensive and impeccably-argued treatise.
Salespeople should be inside, not in the field.
Engineers should perform necessary field sales activities.Revenue should be the responsibility of Operations, not Sales.
Sales should focus exclusively on the pursuit of new business.Only commercial relationships are truly important.
Personal relationships are more likely to be the consequence of good commercial relationships than they are to be the cause of them.Salespeople should be paid their market value in the form of a salary.
Piece-rate pay (commissions) should be eliminated in sales, just like it has been elsewhere.Sales performance should be mandatory, not optional.
Salespeople should be actively managed, and it should be a condition of their employment that they generate a commercially reasonable volume of new business.Salespeople should not prospect.
The marketing department should be responsible for replenishing salespeople’s opportunity queues daily.The qualification of sales opportunities (or leads) destroys value.
Salespeople should be selling to your competitors’ customers—not to folks who are actively looking for a new supplier.The Sales Development Rep role should be eliminated.
SDRs are one of many common examples of sub-optimization in sales environments. You increase the salesperson’s win rate but you reduce the total volume of business won.Salespeople should focus on selling programs, not products.
Unless a product is new and revolutionary, it should be packaged into a program of some kind (or it should be sold without salespeople).Shut down your branch offices and open (fewer) distribution centers.
It’s speed to customer that’s important (not proximity).The Machine is a field guide for the executive who’s prepared to wrestle sales away from autonomous field-based artisans in favor of a tightly synchronized team of specialists. Readers will embrace The Machine either to exploit the new sales order or to avoid falling victim to it.
If you employ salespeople and you’re committed to the growth of your organization, you really should read this book.
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£12.40 -
Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely
“Virtual Selling more than fulfills my high expectations. It is research-based, sound, practical, and nuanced. Another example of why the team at RAIN Group are the leading thinkers in the world of sales strategy and training.” —Charles H. Green, Author, The Trusted Advisor
From bestselling authors of Rainmaking Conversations and Insight Selling.
Do you want to connect with buyers and win more sales in the new world of virtual selling?
Do you want to learn how to develop strong relationships with buyers virtually, lead masterful virtual sales conversations, and become a top performing seller in this new environment?
Recent world events have flipped sales on its head and driven unprecedented levels of virtual interaction. As a result, sellers are faced with more challenges than ever before.
You can’t sell the same way you did pre-2020. If you do, you won’t achieve the same results. You need to adapt. Pivot. And change almost everything you did previously. If you want to thrive in sales today, it will require that you transition to the new world of selling remotely…take the “new norm” by storm.
Change isn’t easy.
Whether you’ve been in sales for years or you’re just starting out, learning how to sell virtually can feel intimidating.
From the best-selling authors of Rainmaking Conversations and Insight Selling, this book helps sellers to navigate these uncharted waters.
With practical advice, virtual selling techniques you can apply immediately, and the latest groundbreaking research, Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely will take you step-by-step through everything you need to do from mastering the medium to sharpening your virtual selling skills. You will discover how to overcome virtual selling challenges and reach your sales goals without face-to-face meetings.
You will learn:
- The #1 thing virtual sellers needs to focus on to achieve higher win rates
- 4 key areas of virtual selling that, when mastered, will differentiate you from the competition
- How consultative selling has changed and how sellers must adapt
- 4 principles of rapport and 20 questions for building rapport online
- How to run the most effective virtual sales meetings
- Virtual selling best practices for mastering the medium, including meeting mechanics, setup, and technology
- How to uncover aspirations and afflictions and lead a virtual needs discovery
- 17 common business factors affecting financial impact and how to build a strong ROI case
- 5 keys to delivering a powerful convincing story online
- How to collaborate with buyers online and virtual meeting tools you can leverage
- Keys to growing existing accounts with virtual value labs
- 9 Habits of Extreme Productivity to overcome distractions and boost your sales productivity
- How to deliver powerful virtual sales presentations
- Surprising research on what factors most influence buyers’ decisions and how virtual sellers stack up
- How to capture buyer attention and maintain high levels of engagement throughout virtual sales meetings
Plus, gain access to exclusive guides, checklists, templates, and more to help you succeed in today’s new sales environment.
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£10.60 -
Rich Dad’s Advisors: You Don’t Have to Be an Attack Dog to Explode Your Income
Bearing the brand name of bestselling Rich Dad, Poor Dad, SALESDOGS reveals how knowing the characteristics and interactions of the five basic ‘breeds’ of people will be sure to help anyone improve their business and selling savvy. Different workers have the personality traits of different breed of digs. This is the idea behind SALESDOGS, a clever business book in which sales expert Blair Singer reveals how anyone can learn what their natural strengths and weaknesses are in order to achive best possible results. With information on a wide variety of sales topics – from dealing with ‘big dogs’ to protecting one’s territory – SALESDOGS is a fun new way of looking at the sales game. By knowing the five basic breeds of people – the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua and the Basset Hound – readers will have the necessary insight to improve their business and selling savvy.Read more
£14.10 -
Sales Coaching Essentials: How to transform your sales team: How to Transform Your Salespeople
** Business Book Awards 2023 Finalist **
Need your new sales hires to get up to speed faster? Want your salespeople to stop depending on you? Like to get the very best from your sales team?
“This is the book you keep on your shelf and ‘dog-ear’ as a new or seasoned manager with tips you can action immediately. A rare find among sales books today.”
Ashton Williams – Senior Manager Revenue Enablement ADA
“A masterpiece in sales coaching. Your salespeople will become autonomous in their thinking, discovering their own answers, mastering their own objections, and you will be the guide to their success.”
Caroline McCrystal – Senior Account Manager UK&I GTM Banking Experian
“Mark does a phenomenal job demystifying sales coaching and making it actionable for frontline managers. A must-read for any sales leader unlocking the performance of their team.”
Matthew Dixon – Co-author of The Challenger Sale and Jolt
More than ever you need to coach your team so they can think for themselves, take responsibility for their performance and do what you hired them to do. If you want to turn your team into top sales performers, sales coaching must be your focus. Let this practical and easy-to-read book show you how.
Mark Garrett Hayes MBA is an accredited coach and trainer, and is passionate about helping sales leaders to dramatically boost sales performance and accountability.
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£12.90£15.20 -
The Trusted Advisor Sales Engineer
Sales and Sales Engineering leaders across the world have used the Trusted Advisor label hundreds of times over the past twenty years. Yet it really doesn’t mean that much without a lot of explanation. You may be thinking about some of these questions right now. Becoming a Trusted Advisor is not as simple as it sounds, which is why so many organizations either never try or make a half-hearted effort. Trusted Advisor – two words, five syllables, and fifteen letters hide a massive complexity. For the first time ever, there is now a book specifically designed to start the individual Sales Engineer on the journey to becoming a Trusted Advisor. Section One covers how to define and actually measure trust with your clients. Section Two looks at the practical aspects involved in building trust through Discovery, Presentations, Demos, and all the other standard activities of an SE. Section Three examines how to get started and put it all into practice – both for individuals and for SE teams. This is not one of those tiny 40-page eBooks. It’s over 150 pages of thoughts, ideas, best practices, and real-life examples based on dozens of clients and thousands of students who have already taken the workshop.** Note the Paperback is a reformatted version of the original eBook with only a few minor edits and updates with 2021-22 data. **Read more
£12.30 -
Blank Lined Notebook: WHEN THE SALES MANAGER ASKS FOR YOUR FORECAST – 120 Pages: Sarcastic funny blank lined notebook. Ideal for sales people for … gifts, Christmas gifts,…
Blank Lined Notebook: WHEN THE SALES MANAGER ASKS FOR YOUR FORECAST – Sarcastic funny blank lined notebook, 120 Pages. Ideal for sales people for logging and planning calls, and for office gifts, Christmas gifts, Secret Santa…etc.Read more
£3.80 -
The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine
Become a LinkedIn power user and harness the potential of social selling
With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer.
No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth―the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to:
- Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing
- Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status
- Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers
- Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles
- And so much more!
The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.
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£18.20£21.90 -
Stop selling, start asking – The most powerful psychological questioning techniques to boost your sales success: A practical sales guide for managers, … and salespeople…
Even more successful in sales with psychological questioning techniques
- Do you want to quickly build a deep relationship with customers?
- Do you want to reduce any resistance in sales?
- Do you want not only to advise, but above all to close sales?
Then you need to master one thing above all: Ask questions!
“This book really opened my eyes in terms of questions.”
Get this book right now and benefit the very next time you have a customer contact.
There is hardly a tool that is as important in sales as questions. Every salesperson must master psychological questioning techniques. With the right questions in the right places, you make a huge step forward in sales.In the first part of the book you will find a variety of question types from psychology as well as an explanation of how to use them optimally in sales. In the second part, these question types are used in all sales situations with over 400 examples.
With the contents of this book you will:
- Learn significantly more about your customer’s needs
- Quickly de-escalate emotional sales situations
- Playfully refute objections without the need to argue
- Build sustainable relationships with customers in the shortest possible time
- Significantly increase your closing rate
You can achieve all this and much more with the right questioning techniques. You will be amazed.
How does that sound to you? Get the book right now!
From practice to practice
Author, management consultant and keynote speaker Roman Kmenta inspires participants from world-famous companies such as Würth, Mediengruppe RTL or Eternit with his presentations at international forums and, as a business coach, supports self-employed people in developing their business into a real enterprise. His content helps more than 25,000 people every month to be even more successful in business.
He regularly helps entrepreneurs and businesses with sales teams develop their sales and revenue. In this book, he brings his collective real-world experience in sales, as well as his knowledge as a business coach, to help salespeople take one of their most important skills – asking questions – to a new level.
This book is perfect for you if you…
- are an entrepreneur or self-employed
- work in field sales, key account management or inside sales
- work in service dealing with customers and their complaints
- sell products and services to customers in retail
- have regular conversations with customers – in person or on the phone
Does this apply to you? – Do you want to become even better at selling? Then get the book right now and benefit from your next customer contact.
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£15.20 -
Sales Playbooks: The Builder’s Toolkit
A well-designed, relevant, and highly utilized sales playbook creates teams that engage with more prospects, produce more pipeline, and close more deals. A playbook creates more consistent top performers, more quickly. It will also close the gap between your top performers and everyone else.Playbooks are living tools that must continue to be developed, revised, and curated over time. Growing companies are constantly hiring new people, promoting internally, entering into new markets, and facing direct or unforeseen competition. In order to drive success, an understanding of how the business operates, what has worked in the past, what is presently working, and what is anticipated to work in the future is required.
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£19.20 -
Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
Praise for Mastering the Complex Sale“Jeff Thull’s process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.”
―Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin“This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a ‘selling process’―it is a survival guide―a truly outstanding approach to bringing all the pieces of the puzzle together.”
―Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc.“Mastering the Complex Sale brilliantly sets up value from the customer’s perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment.”
―Samik Mukherjee, Vice President, Onshore Business, Technip“Customers need to know the value they will receive and how they will receive it. Thull’s insights into the complex sale and how to clarify and quantify this value are remarkable―Mastering the Complex Sale will be required reading for years to come!”
―Lee Tschanz, Vice President, North American Sales, Rockwell Automation“Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn’t a given, it’s a choice. This is a proven alternative to the price-driven sale. We’ve spoken to his clients. This stuff really works, folks.”
―Dave Stein, CEO and Founder, ES Research Group, Inc.“Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels.”
―Sven Kroneberg, President, Seminarium Internacional“Jeff’s main thesis―that professional customer guidance is the key to success―rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth.”
―Jon T. Lindekugel, President, 3M Health Information Systems, Inc.“Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today’s competitive marketplace. It’s no longer about selling; it’s about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference.”
―Carol Pudnos, Executive director, Healthcare Industry, Dow Corning CorporationRead more
£17.20£19.90 -
The 25 Most Common Sales Mistakes and How to Avoid Them: . . . And How to Avoid Them
“25 Sales Mistakes is essential for any professional or organization committed to sales excellence.”
–Michael A. Berman, Chief Operating Officer, Outside VenturesIn the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It’s not just what you do–it’s what you don’t do:
- Don’t sell against a competitor
- Don’t be satisfied
- Don’t stop getting ideas
- Don’t use boilerplate proposals
- Don’t overuse e-mail
The book also includes a new introduction and updated text. Schiffman offers salespeople the kind of advice–from listening to the client to following up on the sale–that has made him the best corporate sales trainer today. With Schiffman’s book in their pocket, salepeople can avoid common blunders and make the sale.
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£5.70
