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Kotler On Marketing
Since 1969, Philip Kotler’s marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler’s success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.Read more
£14.20Kotler On Marketing
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The Affiliate Marketing Bible: [5 in 1] The Pathway to Financial Freedom and Passive Income | A Complete Guide to Niche Selection, Website Building, Content Creation, and…
Are you tired of the 9-to-5 grind and dreaming of a life where your income works for you, not the other way around?
Are you overwhelmed by the complexity of affiliate marketing, unsure where to start or how to build a sustainable online business?
The traditional employment model has left many feeling restricted, while the complexities of starting an online business can be overwhelming. The dream of passive income and online success seems distant and unattainable, leaving aspiring entrepreneurs feeling uncertain about where to begin.
If you’re struggling with the lack of financial freedom and looking for a way to escape the cycle of trading time for money, it’s time to explore a proven pathway to success.
In “The Affiliate Marketing Bible”, you’ll discover a transformative 5-in-1 guide that unlocks the pathway to building a thriving affiliate marketing business from scratch. This comprehensive manual covers niche selection, website building, content creation, and scaling strategies, equipping you with the tools to break free from the traditional work model and achieve your online entrepreneurial dreams.
Inside this game-changing book, you will:
- Learn to identify profitable niches and target audiences for your affiliate marketing venture.
- Master the art of building a professional and captivating website that converts visitors into customers.
- Explore powerful content creation techniques, from compelling blog posts to engaging videos.
- Understand the secrets of effective SEO and social media strategies to drive organic traffic.
- Discover affiliate marketing’s intricacies, from choosing the right products to optimizing your commissions.
- Uncover email marketing strategies to nurture relationships and maximize your affiliate revenue.
- Dive into paid advertising methods, unlocking the potential to scale your business rapidly.
- Explore advanced tactics such as funnel optimization, retargeting, and influencer collaborations.
- Access case studies and success stories that reveal proven strategies for financial success.
- And so much more!
You might be skeptical about the feasibility of generating passive income through affiliate marketing, or you might doubt your ability to navigate the complexities of online business.
Fear not, “The Affiliate Marketing Bible” is your comprehensive roadmap, addressing your concerns and offering clear, actionable guidance. This book empowers you to turn your passion into profits, achieve financial freedom, and build a life on your terms.
Ready to escape the traditional work model and embark on an entrepreneurial journey towards financial freedom?
Add this book to your library and unleash the potential of affiliate marketing to create passive income streams and online success. Your path to a more flexible and prosperous future begins today!
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Social Media Guide For Mortgage Brokers: How to Grow Your Brand on Social Media
Do you ever read a book and think “that was great but HOW can I actually achieve this for myself?”
Social Media Guide for Mortgage Brokers has been written by Rosalia Lazzara-Tilley to equip today’s financial adviser with the right tools and strategies to embrace social media marketing. Rosalia believes that social media should be used as a digital stage to inform and educate.
After health, and love, what else is more important?
Money! Rosalia truly believes that financial advisers hold a serious responsibility and have an honourable job where they can truly make a positive impact to society by educating and empowering our nation to make better financial decisions.
This book has been written to build the confidence of today’s financial adviser so that they feel equipped and empowered to use their voice to help shape the future.
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Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as ‘individuals’ in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.Read more
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Accounting for Small Business: The Most Complete and Updated Financial Accounting Guide for Small Companies
“Probably the Best Accounting Book Every Small Business Owners Should Read!”
If you don’t understand the basic financial statements, such as primarily the Balance Sheet and the Income Statement, in addition to the Cash Flows statement and Retained Earnings, this book may be your perfect choice.
Not just to avoid mistakes when you do your books but also to have a piece of mind and make smarter decisions simultaneously, even if you have absolutely zero previous accounting knowledge.
Check out what’s inside:
- Basic accounting principles EVERY business owner should know
- What do you have to know about Financial Statements and why they matter so much in business?
- Accounting for Sales and Purchases simplified
- What is the importance of Cash Flow in business, and how to properly keep track of it?
- How to plan your monthly and annual budget?
- What are the most important numbers in your financial statements?
- How to set up a business for success – step-by-step guide (no accounting knowledge required!)
- Profit/Sales Ratio concept and why is it so important when growing your business
- Do you have a business plan? Here is how you create a great one!
- How to avoid potential fraud and accounting mistakes in the business?
- So much more!
This is an essential guide every business owner must have to run a successful company and keep it for years ahead.
And if this is what you want to do, don’t hesitate… Get Your Copy Today!
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The Finance Book: Understand the numbers even if you’re not a finance professional
Shortlisted in the ‘Practical Manager’ category for the 2018 Management Book of the Year prize by the Chartered Management Institute (CMI) and the British Library.
- Translated into three languages.
- Continual Best Seller (Amazon) & ‘Business Book of the Month’ on publication (WH Smith).
No knowledge required
The book is purposefully designed to be quick and easy to use with no previous knowledge required to comprehend the concepts. We “tell you what you need to know” to quickly “get up to speed” in core finance concepts.
A key feature of this book is that you do not have read it from cover to cover to make sense of finance. Each chapter is written as a “standalone” topic. This enables you to dip in and dip out of chapters. Further, we have taken otherwise complex topics and broken them down into key concepts that are explained in concise, easy to read sections.
Practitioners not academics
Whilst not an academic book, it is also not a “simplistic” book. It is a practical book because it has been written by practitioners. We include throughout this book our first-hand personal experiences gained from working in businesses across many industries and sectors, rather than replicating knowledge from academia.
In addition, the authors have spent countless hours instructing, teaching and training thousands of professionals from disciplines including marketing, sales, production, administration, HR and legal.
Focused on business application
The overwhelming majority of finance books available are better suited to trainee accountants because they take an academic approach to finance. Whilst necessary for accountants, they immerse the reader in the “detail”.
The Finance Book is written for non-finance people like you. It is aimed at those who work or aspire to work in business.
It will help professionals in business or thinking about a career in business including board directors, business managers, MBA students, graduates and undergraduates.
Your book, your journey
To make the book easy to read, we have used a consistent format across chapters. Within each chapter there are multiple cross references (and links) to other relevant chapters as they occur. This will enable you to review chapters and make connections relevant to you. Allow your curiosity to determine your path through the book.
THE KNOWLEDGE AND TOOLS EVERY PROFESSIONAL NEEDS, TO MAKE BETTER DECISIONS FOR THEIR BUSINESS
‘Essential reading for any non-finance professional. This is an easy to read and practical guide to the world of finance.’ Paul Herman, Group CEO, Bluebox Corporate Finance
‘A really helpful, well organised and easy to understand primer and reference book for those who aren’t accountants but still need to understand the accounts.’ Roger Siddle, Chairman, Cordium Group
‘A great book. At last, a guide that demystifies and encourages business owners to practically understand financial matters. A must read.’ Gordon Vater CEO, RiiG Limited
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The Trading Game: A Confession
‘Compelling, intensely readable, unsettling. An unforgettable story of greed, financial madness and moral decay’ Rory Stewart
‘An incredibly important and timely book, very much of its era. The Wolf of Wall Street with a moral compass’ Irvine Welsh
*An outrageous, white-knuckle journey to the dark heart of an intoxicating world – from someone who survived the trading game and then blew it all wide open*
‘If you were gonna rob a bank, and you saw the vault door there, left open, what would you do? Would you wait around?
Ever since he was a kid, kicking broken footballs on the streets of East London in the shadow of Canary Wharf’s skyscrapers, Gary wanted something better. Something a whole lot bigger.
Then he won a competition run by a bank: ‘The Trading Game’. The prize: a golden ticket to a new life, as the youngest trader in the whole city. A place where you could make more money than you’d ever imagined. Where your colleagues are dysfunctional maths geniuses, overfed public schoolboys and borderline psychopaths, yet they start to feel like family. Where soon you’re the bank’s most profitable trader, dealing in nearly a trillion dollars. A day. Where you dream of numbers in your sleep – and then stop sleeping at all.
But what happens when winning starts to feel like losing? When the easiest way to make money is to bet on millions becoming poorer and poorer – and, as the economy starts slipping off a precipice, your own sanity starts slipping with it? You want to stop, but you can’t. Because nobody ever leaves.
Would you stick, or quit? Even if it meant risking everything?
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£14.30£23.80The Trading Game: A Confession
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The Teaching Delusion: Why teaching in our schools isn’t good enough (and how we can make it better)
The Teaching Delusion by senior education consultant Bruce Robertson offers a bold, refreshing and sometimes provocative stance on teaching and leadership. Informed by the latest educational research and drawing on two decades of professional experience, Robertson examines how teaching in schools can be transformed from good to great.The new title from John Catt Educational poses challenging yet important questions to its readers. Schools are filled with great teachers, but is great teaching taking place in every classroom? How can educators expect students to cultivate a lifelong passion for learning if they themselves are lacking this?
Robertson’s solution is twofold. To promote excellent teaching, there must be a shared understanding of what high-quality teaching really is what does it look like, and how can it be fostered? Secondly, there must be a school-wide desire to engage in professional learning. With his school having won the General Teaching Council for Scotland’s Excellence in Professional Learning Award in 2019, Robertson uses his personal track-record of success to explore how these barriers can be addressed to lead to a transformation in teaching practice.
Written by a teacher and school leader for teachers and school leaders, The Teaching Delusion aims to support teaching communities to develop and improve their practice, in order to ensure that all students receive the same level of excellent education. Aligning himself firmly on the side of teachers and keen to avoid teacher bashing, Robertson sensitively engages in an often controversial discussion about how to improve the quality of teaching, aiming to boost knowledge, awareness and ultimately self-esteem in both educators and learners.
The Teaching Delusion combines practicality with pedagogy in a thoughtful, unique approach making it a vital resource for teachers and leaders at all levels who are looking to better their practice.
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Successful Difficult Conversations in School: Improve your team’s performance, behaviour and attitude with kindness and success
Holding difficult conversations well is the key to successful leadership and management in schools – this easily read book will be invaluable to both experienced and new leaders.Whether you are a Head or Deputy Head, a Head of Department or Year 3 Teacher, this book will help. It is full of practical ways to help you, when facing one of ‘those’ conversations with a colleague or parent, you know in your heart you need to have, but would rather avoid having, because you don’t really know what to say or how to say it.
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Slow Teaching: On finding calm, clarity and impact in the classroom
Slow Teaching is a thoughtful exploration of how slowing down in all aspects of education can lead to improved student outcomes. It evaluates how this slow pedagogy will result in improved feedback, more nuanced and skilled classroom management and relationships, meaningful classroom dialogue, retention of knowledge and school leadership with attention to detail. It explores how to slowly deepen the craft of teaching to grow expert practitioners who are committed to mastering their practice. It also reflects on strategies that will enable teachers to feel calm, confident and organised in a profession that can often appear relentless.
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The Sales Engineer Manager’s Handbook: Mastering Technical Sales
John Care and Chris Daly lay out the 3+1 rules of SE Leadership. A simple framework designed for everyone – from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President. This is a fascinating blend of tactical and strategic advice based on 30+ years of experience and many years of running SE specific workshops. All designed to allow you to follow the 3+1 Rules: Develop And Serve Your People, Run Pre-Sales As A Business, and Serve Your Customers all matched up with Rule #0 Manage Yourself. It’s a common and often repeated story. You take a rock star Sales Engineer who is highly valued for their sales and business skills – and make them a manager because they are a great SE. With no regard for their possible leadership skills whatsoever. Perhaps they are pointed at a few online HR resources and take a mandatory “Managing Within The Law” session. Then they are released into the wild, and asked to manage, lead and motivate a team of Sales Engineers – each of whom performs the job differently than the newly minted manager used to do.Read more
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Revise SQE Constitutional and Administrative Law: SQE1 Revision Guide 2nd ed
Up to date for the 2023 SQE1 specification, this book helps candidates preparing for SQE1 to revise the constitutional theories and their workings in the UK, including legitimacy, the rule of law and the separation of powers.It explains how the core institutions of the state interrelate and their respective roles in the constitution. And it covers the key areas of public order, human rights and the status of EU law in the UK constitution following Brexit.
Readers will have the opportunity to test their subject knowledge and relevant legal principles through multiple-choice questions in the style of the SQE assessment.
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Revise SQE Criminal Law: SQE1 Revision Guide 2nd ed
Up to date for the 2023 SQE1 specification, Revise SQE Criminal Law will guide you through the core legal principles and rules to be tested by the Solicitors Qualifying Examination (SQE1) Functioning Legal Knowledge (FLK) assessment in criminal law.It will help you revise the fundamental principles and test your knowledge throughout by the use of SQE-style multiple-choice (single best answer) questions, as well as with practical examples of the application of the law.
Case law and legislation will be provided where necessary, with the text focusing on the fundamental principles behind those common law and statutory statements.
Revise SQE, we’re here to help you pass the SQE, simple as that!
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Revise SQE Contract Law: SQE1 Revision Guide 2nd ed
Written by practising lawyer and academic, Michael Pugh, this book helps candidates preparing for the SQE1 assessment to revise the relevant core principles and rules of contract law. Up to date for the 2023 SQE1 specification, it shows readers how to apply the fundamental legal principles and rules at the level required by the SQE and for a competent newly qualified solicitor in practice.Readers will be able to test their subject knowledge and familiarity with legal principles and rules, using scenarios drawn from the author’s professional experience and through multiple-choice questions in preparation for the SQE assessment.
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Revise SQE Criminal Practice: SQE1 Revision Guide 2nd ed
Updated for the 2023 SQE1 specification, Revise SQE Criminal Practice provides readers with the core legal principles and rules to be tested by the Solicitors Qualifying Examination (SQE1) Functioning Legal Knowledge assessment.It covers the fundamental rules relating to criminal practice from the commission of the criminal offence, through to the investigation and charge of the offence, and the trial process. In particular, the text considers the law, procedure and processes involved in advising a client at the police station, pre-trial considerations and magistrates’ court and Crown Court trials, including sentencing and appeals.
Readers will be able to test their knowledge throughout by the use of SQE-style multiple-choice questions, and with practical examples demonstrating the application of the law.
This book incorporates the updates to the SQE Assessment Specification published in April 2023 and which came into force from 1 September 2023. Please note that, unless otherwise expressly stated, the law covered in this book applies in both England and Wales.
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Revise SQE Tort Law: SQE1 Revision Guide 2nd ed
Up to date for the 2023 SQE1 specification, this book gives candidates preparing for the SQE1 assessment a concise and clear overview of the law of tort.It provides readers with the opportunity to develop their knowledge and understanding of the subject as assessed in SQE1. They will also be able to test both their subject knowledge and their ability to identify and apply relevant legal principles and rules appropriately to problem scenarios, through multiple-choice questions in the style of the SQE assessment.
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Revise SQE Business Law and Practice: SQE1 Revision Guide 2nd ed
Up to date for the 2023 SQE1 specification, this book will develop a thorough knowledge and understanding of business law and practice as it is assessed as part of SQE 1.It is a clear and concise overview of the subject and is split into two parts, the first part dealing with business law and practice and the second exploring principles of taxation relevant to businesses and their stakeholders. The guide provides plenty of opportunities for testing functioning legal knowledge as defined by SQE1, and applying relevant legal principles appropriately to SQE-style single best answer multiple-choice questions.
Revise SQE, we’re here to help you pass the SQE, simple as that!
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Revise SQE The Legal System and Services of England and Wales: SQE1 Revision Guide 2nd ed
Updated for the 2023 SQE1 specification, this book provides candidates with a concise and clear overview of the Legal System and Legal Services of England and Wales. Readers will be able to develop their knowledge and understanding of two of the subjects assessed as part of SQE 1: ‘The Legal System of England and Wales and Sources of Law’ and ‘Legal Services’.The text is split into two parts: the first is an overview of the court structure in England and Wales and examines the sources of law, and the second explores the regulation of legal services in England and Wales.
The guide gives readers the opportunity to test both their subject knowledge and their ability to identify and apply relevant legal principles and rules appropriately to problem scenarios, through multiple-choice questions in the style of the SQE assessment.
This book incorporates the updates to the SQE Assessment Specification published in April 2023 and which came into force from 1 September 2023. Please note that, unless otherwise expressly stated, the law covered in this book applies in both England and Wales.
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Revise SQE Dispute Resolution: SQE1 Revision Guide 2nd ed
Updated for the 2023 SQE1 specification, Revise SQE Dispute Resolution is written for anyone preparing for the Solicitors Qualifying Examination (SQE1) assessment.The book covers the life of a civil claim including the different options of dispute resolution available, commencing civil proceedings, responding to a claim, making interim applications, case management, evidential considerations, costs and enforcement of judgments. The fundamental principles are explained with reference to practical examples and readers will be able to test their knowledge at the end of each chapter using SQE-style single best answer multiple-choice questions.
This book incorporates the updates to the SQE Assessment Specification published in April 2023 and which came into force from 1 September 2023. Please note that, unless otherwise expressly stated, the law covered in this book applies in both England and Wales.
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How to Double Your Sales: The Ultimate Masterclass in How to Sell Anything to Anyone (Financial Times Series)
How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success.
Key features of How to Double your sales include:
- An 8-week plan with action points and exercises to build your sales skills week by week
- Template scripts you can customise and use to win new prospects, overcome objections and close sales
- How to use tried-and-tested NLP techniques to programme your mind for sales success
- Why you may never need to cold call again
- How to cold call and set appointments when you have to
- Stress-free techniques for handling objections
- The 13 best closes
- Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management
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Mental Capacity Act 2005 code of practice: [2007 final edition]
The Mental capacity Act 2005 provides a statutory framework for people who lack the capacity to make decisions for themselves, or for people who want to make provision for a time when they will be unable to make their own decisions. This code of practice, which has statutory force, provides information and guidance about how the Act should work in practice. It explains the principles behind the Act, defines when someone is incapable of making their own decisions and explains what is meant by acting in someone’s best interests. It describes the role of the new Court of Protection and the role of Independent Mental Capacity Advocates and sets out the role of the Public Guardian. It also covers medical treatment and the way disputes can be resolved.Read more
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Revise SQE Solicitors’ Accounts: SQE1 Revision Guide 2nd ed
Up to date for the 2023 SQE1 specification, this book enables candidates for SQE1 to develop their knowledge and understanding of Solicitors’ Accounts as assessed in the SQE1 exam.Each chapter covers relevant SRA Accounts Rules and ledger entries. Readers will have the opportunity to test and improve both their subject knowledge and their ability to apply the Accounts Rules to problem scenarios, through multiple-choice questions in the style of the SQE1 assessment. This will include identification of appropriate ledger entries required for a range of transactions.
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AAT Management Accounting Budgeting: Question Bank
The Question Bank provides all the knowledge required for the Management Accounting: Budgeting unit. Question Banks allow students to test knowledge by putting theory into practice and refine exam technique. Features include: assessment standard practice questions and answers, guidance of revision technique, hints and tips. Our materials and online equivalents will help ensure you are ready for your assessments and prepared for your career in accounting.Read more
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Gambling on Development: Why Some Countries Win and Others Lose
In the last thirty years, the developing world has undergone tremendous changes. Overall, poverty has fallen, people live longer and healthier lives, and economies have been transformed. And yet many countries have simply missed the boat. Why have some countries prospered, while others have failed? Stefan Dercon argues that the answer lies not in a specific set of policies, but rather in a key ‘development bargain’, whereby a country’s elites shift from protecting their own positions to gambling on a growth-based future. Despite the imperfections of such bargains, China is among the most striking recent success stories, along with Indonesia and more unlikely places, such as Bangladesh, Ghana and Ethiopia. Gambling on Development is about these winning efforts, in contrast to countries stuck in elite bargains leading nowhere. Building on three decades’ experience across forty-odd countries, Dercon winds his narrative through Ebola in Sierra Leone, scandals in Malawi, beer factories in the DRC, mobile phone licences in Mozambique, and relief programmes behind enemy lines in South Sudan. Weaving together conversations with prime ministers, civil servants and ordinary people, this is a probing look at how development has been achieved across the world, and how to assist such successes.Read more
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The Ultimate B2B Marketing List : 200+ Tactics You Need to Try
Packed with practical and fresh marketing tactics that can be implemented immediately and drive impact in a B2B business, this book is a must-have for any B2B Marketer.
Inside, find innovative ways to:
- Get to know your dream buyers
- Craft killer content
- Climb the search engine rankings
- Unleash the power of social media
- Master conversion optimisation
- Align sales and marketing
- Explore other creative tactics
- Keep customers coming back for more
- And more
You’ll find hacks, quick tips, and tools to make the marketer’s life easier, including a bonus guide on Chat-GPT for maximum marketing results.
It is a treasure trove of new ideas that can set marketers apart from their competition and provide value for even the most experienced marketing professionals.
Make this book your go-to resource to be a marketing superstar !
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Economics For Dummies: Book + Chapter Quizzes Online
Learn the basics of economics and keep up to date on our ever-changing economy
Whether you’re studying economics in high school or college, or you’re just interested in taking a peek into the complexities of how money moves, Economics For Dummies is the go-to reference that transforms complex economic concepts into easy-to-understand reading. With the simple explanations in this book, you’ll master key topics like supply and demand, consumer behavior, and how governments and central banks attempt to avoid―or at least ameliorate―business downturns and recessions. Plus, you’ll learn what’s going on these days with inflation, interest rates, labor shortages, and the Federal Reserve. Studying for an exam? This Dummies guide has your back, with online practice and chapter quizzes to help you get the score you need. It’s time to recon econ, the Dummies way.
- Get a grasp on the unchanging fundamentals of economics
- Dive into behavioral economics and consumer decision making
- Learn what drives economic growth and inequality
- Solidify your knowledge with practice questions and quizzes
Economics For Dummies is an approachable reference book for students, as well as an informative guide for anyone interested in learning more about today’s economy.
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£14.60£18.00Economics For Dummies: Book + Chapter Quizzes Online
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Sales Tactics & Strategies (Super Guides)
Master the art of selling How do you create a winning sales strategy? What tactics can bring you closer to your customers while steering clear of high-pressure sales that might endanger existing relationships? These are some of the crucial questions every salesperson and business owner face.
The Super Guide: Sales Tactics & Strategies is specifically written for entrepreneurs, salespeople, marketers, and business model analysts. The guide thoroughly explores the significance of a sales strategy, outlines successful sales strategies, and provides guidance on the avoidance of detrimental high-pressure sales tactics.
This book is a treasure trove of knowledge regardless of whether you’re involved in a startup or an established corporation. It provides unique insights and tools that will assist you in maximizing the effectiveness of your efforts.
For the solo entrepreneur or small business, these strategies and tactics can transform your sales approach and maximize your revenue. For those running larger teams, learn these insights without hiring an expensive consultant, and ensure you’re well-equipped when you do.
With the Super Guide: Sales Tactics & Strategies, you’ll do more than just meet your targets. You’ll master the art of selling and gear your business for long-term financial success!
Inside this Super Guide, you’ll discover:
- The difference and significance of sales tactics and strategies
- The importance and examples of successful sales strategies like Hubspot and Shopify
- Various types of sales strategies and their examples
- How to develop a sales process that supports the buyer’s journey
- Tips on maximizing sales through inbound and outbound strategies
- How to craft a compelling sales pitch and close deals with confidence
- Strategies on how to adapt your sales approach during a recession
- Key principles to developing a successful sales strategy
- Techniques for effective direct selling, avoiding high-pressure tactics, and much more.
Take a look inside! Read an excerpt from this Sales Tactics & Strategies Super Guide:
“Both a sales strategy and a sales approach are essential to your company’s success. Both are unique in their own right, yet share some characteristics that make them useful companions. Additionally, each one of them wants the same thing, which is an increase in both company sales and their balance sheets.”
This is must-have knowledge for entrepreneurs and business model analysts and consultants. If you want to dominate business models, this super guide was made especially for you.
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Emotional Intelligence For Dummies
Get smart about your feelings to achieve success and happiness
Emotional intelligence (also known as emotional quotient or EQ) is all about perceiving, using, understanding, managing, and handling your emotions and those of others. Develop crucial emotional skills that will help you in your career and in your personal life with Emotional Intelligence For Dummies. Learn to manage your emotions, uncover the power of empathy, and build meaningful relationships. Raise emotionally intelligent kids, become a better leader at work, and land the job you want. Let Dummies be your guide to living your best life!
- Gain emotional awareness that you can use in the workplace and at home
- Engage in practical exercises to develop your emotional intelligence skills
- Apply emotional intelligence in parenting children and teenagers
- Reduce stress and realize greater personal happiness with a higher EQ
This new edition incorporates the latest research on emotional intelligence, the new EQ-i 2.0® model, and updated exercises. Anyone who wants to get a grip on their emotions and seek success in life will benefit from this fun and practical guide.
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£14.70£18.00Emotional Intelligence For Dummies
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Marketing Warfare (MARKETING/SALES/ADV & PROMO)
You’ve got your hands on one of the greatest marketing manuals ever written–the classic that defines the strategies, plans, and campaigns of today’s marketing battlefield. Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors – and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics – defensive, offensive, flanking, and guerrilla. It’s the book that wrote the new rules! Praise For “Marketing Warfare”: “By far the most valuable and exiting business book to come along in years.” – “Glamour”. “Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster.” – “New York”. “Chock-a-block with examples of successful and failed marketing campaigns…Makes for a very interesing and relevant read.” – “USA Today”.Read more
£14.70£17.10Marketing Warfare (MARKETING/SALES/ADV & PROMO)
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The Ultimate LinkedIn Messaging Guide: How to Use Written, Audio, Video and InMail Messages to Start More Conversations and Increase Sales
Get people to read, listen to, and watch your LinkedIn messages
The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You’ll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you’ll be able to start more conversations, create more opportunities and drive more sales and revenue.
What you’re looking for is out there – if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you’re legitimate. In this book, you’ll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action.
- Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to you
- Discover tips for building your network and reaching the decision makers at any company
- Leverage the power of audio and video messages to connect more effectively on LinkedIn
- Follow up and convert replies into sales, job offers, and high-value relationships
If you’ve struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.
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£14.80£18.00 -
Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
“The best sales book of the year” strategy+business magazineThat gap between your company’s sales efforts and strategy? It’s realand a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.
In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.
With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.
Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.
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£14.80 -
The Value Sale: How to Prove ROI and Win More Deals
If you can prove ROI, you can sell anything.
You’re struggling to make sales, and you know it. When meeting with prospects, you routinely challenge them to move to the next step in the sales process, but they’re still not buying. You’re good at showing them your product’s features, but that’s not helping to close deals.
Ian Campbell wants to permanently disrupt your sales slump. You can’t afford to ignore The Value Sale’s winning method for showing value to prospects, quantifying benefits, and creating a winning ROI business case for your product.
Discover the strategy to weave value into the entire sales process. Learn how simple changes in the way you speak can bring more leads, more sales, and happier customers. Master the step-by-step process to identify value points and prove ROI. The secrets of The Value Sale will revitalize the way you do business.
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£14.80 -
Accounting QuickStart Guide: The Simplified Beginner’s Guide to Financial & Managerial Accounting For Students, Business Owners and Finance Professionals (QuickStart Guides™ -…
THE ULTIMATE GUIDE TO ACCOUNTING FOR STUDENTS, BUSINESS OWNERS, & FINANCE PROFESSIONALS!
UPDATED AND EXPANDED 3RD EDITION
The ONLY accounting book written by a CPA for both a small business owners and accounting students!
#1 AMAZON BEST SELLER!
->Are you a student that wants to master the fundamentals of financial and managerial accounting?
Then you NEED this book. Buy now and start reading today!->Are you a business owner who wants to operate a successful and financial sound operation?
Then you NEED this book. Buy now and start reading today!->Are you a finance professional who need to understand financial statements?
Then you NEED this book. Buy now and start reading today!Meet Josh Bauerle, reluctant accounting student turned super CPA and author of Accounting QuickStart Guide, 3rd Edition. This revolutionary book expertly simplifies accounting fundamentals and is an invaluable resource for accounting students, business owners, bookkeepers, and other finance and record keeping professionals everywhere! Whether you are a business owner looking to boost your bottom line or an accounting student looking to boost your grade, this book will prove indispensable on your journey.
Why do accounting students, business owners, and finance professionals love this book so much? Accounting QuickStart Guide smashes the myth that says accounting must be dry, dense, and difficult to learn. Josh Bauerle simplifies the core principles of accounting with entertaining stories and examples as well as clarifying illustrations and practice problems—all of which combine to provide learners a path to fast and effective mastery of the material.
FOR BUSINESS OWNERS
Learn how to control your cash flow, audit-proof your business, and increase your profits. Accounting QuickStart Guide will teach you the key insights to boost your bottom line in an easy-to-read, informative format.FOR ACCOUNTING STUDENTS:
Learn the fundamental principles of both financial and managerial accounting in an engaging and educating format that you simply will not find in any textbook. Understand core accounting concepts such as the fundamental accounting equation, financial statements, managerial accounting and more through practical, real-world examples. Utilize Accounting QuickStart Guide to supplement existing material for high school, undergraduate, or graduate courses.YOU WILL LEARN:
- The Logic and Methods of Classic Double-Entry Accounting!
- Business Entity Types; Their Pros, Cons and Their Financial Statements!
- The Principles of Financial Accounting, Managerial Accounting and Tax Accounting!
- GAAP Standards and Why They Matter to Accountants!
- How to Fraud-Proof Your Business Using Simple Accounting Tactics!
QuickStart Guides are books for beginners, written by experts.
*FREE ACCOUNTING DIGITAL RESOURCES:
Each book includes tons of online resources including workbooks, cheat sheets, calculators reference guides, chapter summaries and more! Follow the instructions in the book to receive your free digital resources.**GIVING BACK*
QuickStart Guides proudly supports One Tree Planted as a Reforestation partner. Working with One Tree Planted, we plant trees where they are needed most!Read more
£14.80£17.10 -
Mind for Sales: Daily Habits and Practical Strategies for Sales Success
For salespeople feeling stressed and disappointed that their customers don’t want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success.
The world of sales can be tough, so it’s easy to get discouraged when the rejections start piling up and your customers stop answering the phone. This allows the wrong thought patterns to start developing, soon you aren’t making quotas and then you begin looking at job listings waiting for your next downfall.
Sales expert Mark Hunter can relate as his start to sales was discouraging. The lessons he’s learned throughout his career are revealed in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as customers calling you for advice, thanking you for improving their business, and referring you to colleagues. The difference is simply developing mindset and momentum habits.
In A Mind for Sales, you’ll learn how to:
- Feel energized by renewed purpose and success in your sales role by following the success cycle approach.
- Receive practical strategies on how to change your mindset and succeed in sales.
- Learn the daily habits needed to maximize productivity and make hitting the ground running strategy #1.
- Gain real-world insights from Hunter’s vast experience as a successful sales professional and sales coach.
Let this book inspire and prepare you to form the new habits you need to succeed and to realize the incredible rewards that a successful life in sales makes possible.
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£14.90£18.00 -
Ignite Your Sales Hero: Unique sales insights and strategies that will turn your life around.
Ignite Your Sales Hero
‘Ignite Your Sales Hero’ is the ultimate guide to mastering the art of authentic ‘one on one’, Business to Consumer, (B2C) and human to human” selling. This is not a sales book full of fanciful notions and theories. It is jam packed with battle tested sales strategies, tactics and methods that have been successfully deployed in one of the world’s most competitive industry sectors.
Whether you are a sales newcomer, an experienced seller looking for a refresh, a sales manager or a business leader struggling for revenue, this book will literally supercharge your results and transform your life. Don’t settle for mediocrity, unleash your full potential and become the hero of your own sales story.
Ignite Your Sales Hero is divided into three parts:
Part One – A Career in Sales
It’s about the top two inches
Part One delves into how you can gain a deeper understanding of your own psychological state and mental strength. It gives insight into how to pinpoint areas for self-improvement, and overcome obstacles, challenges and limiting beliefs that may be standing between yourself and the future you aspire to.
Part Two – Sales Insights
Stuff you need to know
Part Two clarifies why yesterday’s sales methods no longer work and gives insight into today’s world, where buyers control their own purchasing journey. It covers topics such as how to activate buyers, how to speak their language, and how to build your own buyer driven sales process. It also details how, with a few minor tweaks to the velocity of your existing sales process, you can dramatically increase your revenue without increasing your closing ratio.
Part Three – The Sales Closers playbook
From pitch to close
This part of the book is all about closing more deals – a lot more! The focus is on the pointed end of the sales process, the tip of the spear. It is a comprehensive reference and learning guide to preparing, pitching, and closing deals in real time sales situations. Look out for the chapters on single session selling and the art of negotiation. In this part of the book, you will find frameworks, winning tactics, and scripts for nearly every sales closing situation.Read more
£14.90 -
FINANCIAL ACCOUNTING:PREPARING FINANCIAL STATEMENTS – WORKBOOK
Comments – New Store StockBecause we have over 2 million items for sale, we have to use stock images, not actual images of the items for sale. Unless explicitly mentioned in this listing, the purchase of this specific item is made with the understanding that the image is a stock image and not the actual item for sale. For example, some of our stock images include stickers, labels, price tags, hyper stickers, obi’s, promotional messages, and or writing on the sleeve or disk label. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Christmas Gift Ideas This is a great gift idea. Hours of Service We have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Contact Us Please contact us to check and verify the details of the item before purchasing if there is a specific image, edition, or variation you are looking for. If we have resources available we will share images. Location ID 245ziHaveit SKU ID 149897434Unique Reference Number 1999107173Read more
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Revolution: The new sports biography revealing the incredible true story of Mikel Arteta’s success at Arsenal football club
THE SUNDAY TIMES BESTSELLER
The inside story of Mikel Arteta’s astonishing transformation of Arsenal
November 2019. Unai Emery’s final game as Arsenal manager sees the Gunners languishing eighth in the league. Appointed in the dying embers of the Wenger years, Emery’s 18 months as Arsenal boss has seen the team and the club go backwards – playing unimaginative, pragmatic football, and recently losing to London rivals Chelsea in the final of the Europa League. Something had to change; a fresh head with fresh ideas. A new leader.
This is the story of how Mikel Arteta turned Arsenal into one of the most exciting, innovative and feared teams in the league. From cutting his teeth as an assistant under Pep Guardiola before joining Arsenal in the winter of 2019, through to title contenders years later – including bust-ups, Covid, disappointments, FA Cup wins, fan revolt, and eventually the rise of an extraordinary young team standing on the edge of greatness – this book will be the first of its kind to explore the workings of Arteta’s philosophy and how he transformed the club from outsiders to title challengers.
With chapters on his tactical innovations, in-game strategies, transfer insight and, of course, an account of the memorable 2022-23 season – Revolution is the story of an extraordinary football ascent and the first draft of Arsenal’s new history.
Charles Watts’ book ‘Revolution’ was a Sunday Times bestseller w/c 28-08-2023.
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£14.99£20.00 -
Compassionate Leadership: Sustaining Wisdom, Humanity and Presence in Health and Social Care
Swirling Leaf Press (publisher) price on Amazon are fixed as follows: UK £15, Europe: €20+country tax, Amazon.com $22US, Canada $26, Australia $31.80+sales tax, Amazon Japan Yen2400+taxThose who work in health and social care give inspiring support for the health, happiness and well-being of all – communities, societies and nations. Yet their workplaces often harm their own health and well-being, affecting care quality, motivation, patient satisfaction and corroding cultures of compassion.
In these pages, an evidence-based approach to transforming the leadership and cultures of health and social care teams and organisations is described. Practical, powerful and compelling, it describes a strategy based on the core human value of compassion, showing that by sustaining that value in health and social care, we can cultivate wisdom, humanity, presence and high-quality in health and care services. Supplemented with practical resources, case examples and searching questions for discussion, it offers a simple, radical and powerfully effective strategy for change.
It is a call for leaders to nurture compassion within themselves and across health and social care institutions, to support healthier and happier institutions and communities. It challenges leaders at every level to have the courage and authenticity to embody compassion in their leadership now and for the long-term future.
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£15.00 -
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.
In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.
High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact.
What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
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£15.00£23.70 -
What About Law?: Studying Law at University
Praise for the previous edition: “x27What About Law?x27 succeeds where so many legal guidebooks fail. The authors give a measured, succinct tour around key legal issues that is both illuminating for the non-lawyer and refreshingly thought-provoking for those whose undergraduate days are long behind them…By anchoring the book in contemporary cases replete with human interest and a tangible effect on our lives, x27What About Law?x27 skilfully demystifies the law and ably proves its argument. The law is, indeed, all around us – and this book will whet your appetite to find out how and why.” – Alex Wade, The Times Law is one of the few subjects that the school leaver, choosing a degree course, will have very little real understanding of. This book comes to the rescue by clearly setting out what a prospective law student can expect and why a student should choose to study law. This new edition is updated to reflect the reality of studying law today, highlighting changes due to Brexit and reforms to constitutional law. The book covers the compulsory subjects every law student has to study: contract, criminal, property and trusts law, and brings them up to date. With a clear core structure and approach it takes a case from each of these subjects to illustrate legal issues and methodology. The writing style is accessible and has the audience – novices to law – firmly in mind. What About Law? shows how the study of law can be fun, intellectually stimulating and challenging. It introduces prospective students to the legal system, legal reasoning, critical thinking and argument. Written by a team of experienced teachers, this book should be read by every student about to embark on the study of law.Read more
£15.10£16.10What About Law?: Studying Law at University
£15.10£16.10
