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Your Rights at Work: A Complete Guide to Employee Rights and Employer Responsibilities
Are you afraid your employer might be infringing your workplace rights? Or are you an employer seeking information on your responsibilities? Written by employment experts at the Trade Unions Congress (TUC), this book sets out Your Rights at Work in simple and relatable terms.
This book explains the rights of the UK worker and responsibilities of the UK employer, and explains them clearly. It offers jargon-free guidance that can be applied to any situation in work including: parental leave and maternity rights, flexible working, dismissal and redundancy, pay and holiday rights and grievance procedures.
This edition has been updated to include the impact of the COVID-19 crisis, Britain’s exit from the EU and regulatory changes to data protection laws, holiday pay and gender gap reporting. Protect your employees and be empowered as an employee by knowing Your Rights at Work.
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£16.00 -
Bookkeeping and Accounting All-in-One For Dummies – UK, UK Edition
UK bookkeeping and accounting basics for the rest of usUnless you’re one of those rare “numbers people,” the thought of accounting and bookkeeping probably make your head spin. While these pragmatic and confusing practices may not be fun for the rest of us, mastering them is absolutely essential in order to run and maintain a successful business. Thankfully, Bookkeeping & Accounting All-in-One For Dummies, UK Edition, is here to take the intimidation out of crunching numbers and offers easy-to-follow, step-by-step instruction on keeping your business’ finances in order with information specific to a business in the United Kingdom.
Written in plain English and packed with loads of helpful instruction, this approachable and all-encompassing guide arms you with everything you need to get up and running on all the latest accounting practices and bookkeeping software. Inside, you’ll find out how to prepare financial statements, balance your books, keep the tax inspector off your back, and so much more.
- Gives you access to supplemental online samples of bookkeeping forms, accounting templates, and spreadsheets
- Includes many practical bookkeeping and accounting exercises and templates
- Simplifies every aspect of accounting and record-keeping
- Shows you how to run your business “by the books”
If you’re a small business owner or employee who is confused and intimidated by managing your accounts and books, this comprehensive guide empowers you to take charge of those pesky figures to keep your business afloat.
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Business Model Navigator, The: The strategies behind the most successful companies
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.
This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
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£16.10£23.70 -
The Future of Money: How the Digital Revolution Is Transforming Currencies and Finance
An Economist Book of the Year
A Financial Times Book of the Year
A Foreign Affairs Book of the Year
A ProMarket Book of the Year
One of The Week’s Ten Best Business Books of the Year“A road map for money managers, market strategists, and others seeking to understand this new world.”―Barron’s
“Money shapes economies, economies shape nations, nations shape history. It follows that the future of money is profoundly important. Here is a definitive report on where we are and where we are going.”―Lawrence H. Summers, former Secretary of the Treasury
“Prasad manages to make the financial system intelligible and interesting without resorting to shortcuts and exaggeration…Previous overhauls mainly improved existing systems, he notes. The end of cash―likely within a decade or two―is revolutionary.”―The Economist
The world of finance is on the cusp of a major disruption that will affect corporations, bankers, states―indeed, all of us. As Eswar Prasad makes clear, the end of physical cash will fundamentally rewrite how we live. Bitcoin, Ethereum, and other cryptocurrencies are just the beginning: spurred by their emergence, central banks will increasingly develop their own, more stable digital currencies. Meanwhile, cryptocurrencies themselves will evolve dramatically as global corporations like Meta, Apple, and Amazon join the game.
Prasad shows how these innovations will redefine the very concept of money, unbundling its traditional functions. This transformation promises greater efficiency and flexibility, but also carries the risk of instability, lack of accountability, and erosion of privacy. A lucid, visionary work, The Future of Money shows how to maximize the best and guard against the worst of what is to come.
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101 Perfect Answers to Law Job Interview Questions: Your Secret Weapons for Securing a Career in Law
An invaluable bank of advice, sample questions and template answer structures specifically for law job interviews. If you’re entering the legal profession, or changing jobs, and want to get ahead of the competition, this is your secret weapon.- 101 law job interview questions and sample answers;
- interview advice; how to research and prepare;
- how to deal with commercial awareness questions and tricky scenarios;
- advice specifically for career changers and students;
- how to follow up after the interview and questions to ask your interviewer
All interspersed with ‘top tips’ for legal jobs. A must-have for law graduates and all aspiring lawyers.
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Build Your Wealth Through Property Investments Trilogy: Mastering UK Real Estate for Financial Freedom: Combining Three Comprehensive Guides to Unlock Your Property Investment…
“Build Your Wealth Through Property Investments Trilogy”
Unlock the doors to financial prosperity with this powerful trilogy of property investment wisdom. Combining three essential books, this bundle provides a comprehensive guide to thriving in the UK real estate market.
From foundational knowledge to advanced strategies, Charles Fletcher, a seasoned property investor, leads you through every step. Learn to evaluate properties, master buy-to-let investments, and harness the art of passive income through rent-to-rent strategies.
Inside, you’ll find:
1. Mastering UK Real Estate for Financial Freedom: Discover the fundamentals of property investing, from property evaluation to negotiation. No matter your experience level or initial budget, this book equips you with the tools to succeed.
2. The Essential Buy-to-Let Property Investment Strategies for UK Investors: Tap into the lucrative world of buy-to-let investments. Explore how to choose the right properties, navigate legal requirements, and build an income stream that can pave the way to retirement.
3. The Art of Passive Income: Achieve Financial Freedom With Rent to Rent Mastery: Escape the traditional 9-to-5 grind and master the innovative strategy of rent-to-rent. Charles Fletcher unveils proven marketing techniques, property management tips, and financial strategies for generating consistent passive income.
Discover why this trilogy is a must-have for both newcomers and experienced investors. Propel yourself toward financial freedom – grab your copy today and embark on your journey to lasting wealth through property investment mastery.Read more
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The American Sign Language Phrase Book (NTC FOREIGN LANGUAGE)
The authoritative source on ASL is better than ever with more than 50 new phrasesFor more than 20 years, The American Sign Language Phrase Book has been the go-to guide for the hearing impaired and those who need to communicate with them including family, teachers and friends. Now this classic by ASL leader Lou Fant has been updated by his wife Barbara Fant to include signs for today’s lifestyle.
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Economics For Dummies, 3rd Edition (For Dummies (Business & Personal Finance))
Understand the science of wealth and prosperity
- Find FREE quizzes for every chapter online
- Learn about good markets, bad monopolies, and inflation
- Decode budget deficits and trade gains
This book gives you everything you need to understand our rapidly evolving economy―as well as the economic fundamentals that never change. What’s the best way to fight poverty? How can governments spur employment and wage growth? What can be done to protect endangered species and the environment? This book explains the answers to those questions―and many more―in plain English.
Inside…
- Get the fascinating scoop on behavioral economics
- Understand the model of supply and demand
- See how governments use monetary and fiscal policy to fight recessions
- Discover game theory and the secrets of cooperation
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What on earth should I post? – 150+ Creative Content Ideas for your Social Media and Online Marketing: Perfect for Entrepreneurs, Consultants and Coaches
Fill Facebook, Instagram, LinkedIn etc. … DAILY! – But where do you get the content from?
- Would you like to do professional social media marketing and need interesting content every day that will make people click?
- Do you often catch yourself starting a post with similar or the same content as before?
- Do you urgently need new, fresh ideas that create variety, range, and interest?
“It has never been so simple to fill social media channels every day with top content”
✅ – Includes a free content plan
Your content or social media marketing only works if you manage to post exciting content with a high click rate – preferably daily. It’s very easy to quickly run out of ideas. But, with this book, you will never have this problem again.
In this book, you will find:
- More than 150 ideas for your posts and content for the coming years.
- Concepts for the implementation as well as text, pictures, or video.
- A practical structure of the ideas for simple and fast findability.
- Suitable topics for every taste and target group—from serious to very funny.
- Many specific and successful practical examples of posts from different topics.
How does this sound to you? Move on from the troublesome search for post ideas to get you noticed and buy the book now!
From practice for practice
Author, marketing expert, and keynote speaker, Roman Kmenta, inspires delegates of world-renowned companies like Würth, media group RTL, Zurich Insurance, and Suzuki with his talks on international forums. He is an intensive user of content marketing strategies. His content inspires more than 25,000 people a month and helps them be more successful in business.
In this book, you will find the best of his own practice as well as many ideas and examples from highly experienced colleagues in the marketing field. Here, you have a template with which you can produce content for your business with a wide range, quickly and easily.
This unique Content Marketing book is perfect for you if you …
- are an entrepreneur or owner of a small business and would like to reach potential customers via social media.
- are an aspiring influencer or would like to become one and need ideas to build a fan base.
- are a salesperson and want to support your sales with effective activities on Facebook, Instagram, LinkedIn, and other channels.
- are employed as an expert and use social media for the extension of your expert status to increase your career opportunities.
- are using social media for personal reasons and want to constantly provide your network with interesting or funny content.
Which category speaks to you? Whatever your social media marketing needs, this book can instantly help you to reach your targets. Buy it now!
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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:
- Establish your brand values and positioning
- Get the all-important name right
- Bring your brand to life
- Turn your customers into your advocates
- Manage your PR and use your marketing budget wisely
- Inspire your staff to live the brand too
- Deal with problems when something goes wrong
Branding isn’t about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
‘Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.’ Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4’s The Secret Millionaire
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£16.10£19.00 -
Schaum’s Outline of Financial Accounting, 2nd Edition (Schaum’s Outlines) (SCHAUMS’ BUSINESS ECONOMICS)
The ideal review for your financial accounting
More than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice.
- 490 fully-solved problems
- Full coverage of accounting concepts, principles, and tools
- Complete self-testing exams
- Supports and supplements the leading textbooks in financial accounting
- Appropriate for the following courses: Financial Accounting, Accounting for Management, Accounting Principles, Accounting I, Accounting II
- Easy-to-follow review of financial accounting
- Supports all the major textbooks for financial accounting courses
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The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.
The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses.
Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.
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Legal Personhood (Elements in Philosophy of Law)
This Element presents the notion of legal personhood, which is a foundational concept of Western law. It explores the theoretical and philosophical foundations of legal personhood, such as how legal personhood is defined and whether legal personhood is connected to personhood as a general notion. It also scrutinises particular categories of legal personhood. It first focuses on two classical categories: natural persons (human beings) and artificial persons (corporations). The discussions of natural persons also cover the developing legal status of children and individuals with disabilities. The Element also presents three emerging categories of legal personhood: animals, nature and natural objects, and AI systems. This title is also available as Open Access on Cambridge Core.Read more
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Coffee’s for Closers: The Best Real Life Sales Book You’ll Ever Read
Practical, real-world sales advice you can apply immediately to improve your numbers
In Coffee’s For Closers: The Best Real Life Sales Book You’ll Ever Read, veteran sales leader and coach Tony Morris delivers a can’t-miss, hands-on guide to becoming the best salesperson you can be. This is not a book filled with high-level theories – rather it is a book that offers innovative and easy-to-understand sales techniques you can apply immediately and integrate into your daily life as a salesperson.
In the book, you’ll explore tried-and-true, step-by-step tutorials on getting past gatekeepers, cold-calling, questioning, listening to customers, and crafting airtight proposals. You’ll also find:
- Expert tips on gaining commitment and closing, as well as advice on how to handle prospects’ objections and stalling tactics
- Ways to generate leads, build rapport with customers, prepare for your next sales call, and even manage your time wisely
- Strategies for handling rejection – a frequently encountered experience for every salesperson
A practical blueprint for sales success that is heavily informed by real-world experience and commonsense, Coffee’s For Closers will become one of those essential resources you rely on to inform your everyday approach to sales.
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£16.20£18.00 -
The Accidental Sales Manager: How to Take Control and Lead Your Sales Team to Record Profits
Key skills to make sales managers better developers of salespeopleGet out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That’s the “sales management trap,” and it’s exactly what The Accidental Sales Manager addresses and solves.
Full of helpful steps you can apply immediately?whether you’re training a sales manager, or are one yourself?this practical guide reveals step-by-step methods sales managers can use to both learn their jobs and lead their teams.
- Get tactics to stop burning time and exhausting yourself, while taking effective actions to use time better as a leader
- Discover how to integrate learning into leading and make sales meetings an active conversation on what works and what doesn’t
- Author has a previous bestseller, The Accidental Salesperson
Don’t get caught in the “sales management trap” or, if you’re in it, get the tools you need to escape it. Get The Accidental Sales Manager and lead your team to do what you do best: make sales, drive profits, and get winning results.
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£16.20£18.00 -
Complete MBA For Dummies, 2nd Edition
Your guide to understanding the basics of an MBAWant to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:
- Know and respond to your customers’ needs
- Handle budgets and forecasts
- Recruit and retain top people
- Establish and run employee teams
- Use Sarbanes-Oxley to your company’s advantage
- Negotiate with the best of them
- Build long-term relationships with clients
- Avoid common managerial mistakes
- Improve cash flow
- Market your products and services
- Make the most of your advertising dollar
Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!
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£16.20£18.00Complete MBA For Dummies, 2nd Edition
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Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever―this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
- Discover the new rules of marketing
- Stand out and create WOW moments
- Build a loyal and vocal customer base
- Learn who will shape the future of customer choice
Every few years brings a “new” marketing movement, but experienced marketers know that this time its different; it’s not just the rules that have changed, it’s the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
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£16.20£20.00Marketing 4.0: Moving from Traditional to Digital
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Corporate Finance: The Basics
Corporate Finance: The Basics is a concise introduction to the inner workings of finance at the company level. It aims to take the fear out of corporate finance and add the fun in, presenting the subject in a way that is simple to grasp and easy to digest. Its aim is to explain – and demystify – the essential ideas of corporate finance, avoiding the heavy use of maths and formulae. The calculations and figures in the book are purely to illustrate fundamental concepts, appealing to readers’ common sense, rather than stretch their ability to do “number-crunching”.
Topics covered include:
- Financial statements through the corporate finance lens
- How to make investment decisions
- Cash versus profit
- Net working capital management
- How to determine the value of a business
Through the use of a subject map, this book explains how the key components of the subject are connected with each other, strengthening the reader’s understanding. This book is the ideal introduction for anyone looking for a short yet scholarly overview of corporate finance.
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£16.30£19.00Corporate Finance: The Basics
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Six-Figure Sales Secrets: The Ultimate Guide to Overfilling Your Pipeline, Closing More, and Earning in the Top 1% of Salespeople
Simple Strategies, Remarkable ResultsMastering sales is one of the fastest ways to fortune and freedom. Sara Blakely (founder of Spanx) and Zig Ziglar (author, motivational speaker) started their careers doing direct sales and went on to build billion dollar and multi-million dollar empires, respectively.
Marcus Chan, one of the world’s leading sales experts, has followed in their footsteps to launch a highly profitable business of his own. Now, he’s bringing you Six-Figure Sales Secrets, a proven framework for taking your sales results to the next level.
Whether you’re new to sales or ready to accelerate and maximize your potential, this book will propel you toward extraordinary success. Marcus reveals simple but powerful strategies, high-performance habits, and field-tested frameworks that you can implement today. You’ll learn to work smarter, not harder, and you’ll discover how to turn your dials into dollars—without the burden of burnout.
You’ll learn:
- How “The Whisper Test” will have your prospects begging to buy from you
- Why sending thousands of emails is the wrong way to prospect
- How to land bigger deals and bring home more commissions
- The scripts you need to overfill your calendar with qualified prospects
- Why sales is not a numbers game
- The system to cut your sales cycle in half, regardless of industry or product
- How to become a wildly efficient sales machine
… and much more.
Six-Figure Sales Secrets will show you exactly how to earn an additional $50K to $100K in commissions this year without working 60+ hours per week, making thousands of cold calls, or using sleazy sales tactics—even if you have zero experience.
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£16.30 -
Technical Analysis For Dummies, 4th Edition
Grasp and apply the basic principles of technical analysis
Savvy traders know that the best way to maximize return is to interpret real-world market information for themselves rather than relying solely on the predictions of professional analysts. This straightforward guide shows you how to put this into profitable action―from basic principles and useful formulas to current theories on market trends and behavioral economics―to make the most lucrative decisions for your portfolio.
The latest edition of Technical Analysis for Dummies includes a brand-new chapter on making the right decisions in a bull or bear market, an updated look at unique formulas and key indicators, as well as refreshed and practical examples that reflect today today’s financial atmosphere.
- Become an expert in spotting market trends and key indicators
- Get the skinny on the latest research on behavioral economics
- Take a deep dive into how to read market sentiment and make it work for you
- Get a look at the first innovation in charting for decades―straight from Japan
With comprehensive coverage from charting basics to the cutting edge, Technical Analysis for Dummies includes everything you need to the make informed independent market decisions that will maximize your profits. Happy trading!
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£16.50£20.90Technical Analysis For Dummies, 4th Edition
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Legal Writing in Plain English, Third Edition: A Text with Exercises (Chicago Guides to Writing, Editing, and Publishing)
The leading guide to clear writing—and clear thinking—in the legal profession for more than two decades, now newly updated.Admirably clear, concise, down-to-earth, and powerful—all too often, legal writing embodies none of these qualities. Its reputation for obscurity and needless legalese is widespread. Since 2001, Bryan A. Garner’s Legal Writing in Plain English has helped address this problem by providing lawyers, judges, paralegals, law students, and legal scholars with sound advice and practical tools for improving their written work. Now the leading guide to clear writing in the field, this indispensable volume encourages legal writers to challenge conventions and offers valuable insights into the writing process: how to organize ideas, create and refine prose, and improve editing skills.
Accessible and witty, Legal Writing in Plain English draws on real-life writing samples that Garner has gathered through decades of teaching experience. Trenchant advice covers all types of legal materials, from analytical and persuasive writing to legal drafting, and the book’s principles are reinforced by sets of basic, intermediate, and advanced exercises in each section.
For this third edition, Garner has retained the structure of the previous versions, with updates and new material throughout. There are new sections on making your writing vivid and concrete and on using graphics to enhance your argument. The coverage and examples of key topics such as achieving parallelism, avoiding legalese, writing effective openers and summaries, and weaving quotations into your text have also been expanded. And the sample legal documents and exercises have been updated, while newly added checklists provide quick summaries of each section.
Altogether, this new edition will be the most useful yet for legal professionals and students seeking to improve their prose.
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£16.50£17.10 -
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb…
Ditch the failed sales tactics, fill your pipeline, and crush your number
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.
The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
This book reveals the secrets, techniques, and tips of top earners. You’ll learn:
- Why the 30-Day Rule is critical for keeping the pipeline full
- Why understanding the Law of Replacement is the key to avoiding sales slumps
- How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection
- The 5 C’s of Social Selling and how to use them to get prospects to call you
- How to use the simple 5 Step Telephone Framework to get more appointments fast
- How to double call backs with a powerful voice mail technique
- How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond
- How to get text working for you with the 7 Step Text Message Prospecting Framework
- And there is so much more!
Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.
In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.
Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It’s time to get off the feast or famine sales roller-coaster for good!
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£16.50£20.90 -
Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media (Routledge Studies in Marketing)
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.
Food Advertising and Childhood Obesity seeks to gain a better understanding of children’s food choice based on children’s exposure to different advertising by analyzing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ways in which children become consumers and the role of advertising in this process. It then explores a range of advertising variables in children’s food choice and consumption. This includes theoretical and practical discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on entertainment level, such as using new media to present ‘advergames’ supported by television advertising. Each chapter is supported with relevant theories and a research summary is presented on each topic for clarification. The book also introduces some ways of constructive working with children and concludes with a chapter dedicated to market research and children.
Written for students and practitioners of marketing, market research, and advertising, especially within the global food industry, this book offers readers a new approach to understanding child food choice and consumption that will inform effective corporate social responsibility strategies to address this issue.
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Business Studies For Dummies
Your hands-on introduction to modern business and business educationWhether you’re deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.
You’ll get trusted, easy-to-follow coverage of all the topics you’ll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.
- Includes a clear, engaging, and concise overview of the key topics you’ll encounter in your studies
- The perfect study companion for students
With Business Studies For Dummies, you’ll be one step ahead of the competition―at university and on the job.
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£16.60£18.00Business Studies For Dummies
£16.60£18.00 -
Health and Safety at Work For Dummies, UK Edition
Are you complying with health and safety regulations in the workplace?Making mistakes in many areas of health and safety can be both incredibly dangerous and hugely costly. So what can you do to avoid hazards and expensive, time-consuming legal battles? That’s where Health & Safety at Work For Dummies comes in. Cutting through the clutter, it provides you with the practical, must-know information you need to ensure your workplace is a suitably safe environment that complies with government health and safety rules and regulations.
Did you know that in 2014, 1.2 million working people suffered from work-related illnesses, 2,535 mesothelioma deaths occurred due to past asbestos exposure and 133 workers were killed on the job? The list goes on – and the statistics are staggering. Health & Safety at Work For Dummies shows you how to keep your employees safe from becoming another statistic in this frightening data. Arming you with critical information needed to adhere to health and safety regulations, it offers expert guidance on managing and implementing health and safety in your business, controlling workplace risks, going the extra mile in following orders and much more.
- Offers an easy-to-follow overview for getting started with health and safety
- Provides tips and advice for planning your health and safety management
- Includes guidance on monitoring and reviewing your health and safety systems
- Clearly demonstrates how to organize and motivate your workforce to comply with rules and regulations
You can’t afford to run a business that doesn’t provide a safe work environment. Be smart, safe and proactive with the help of this essential guide.
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£16.70£19.00Health and Safety at Work For Dummies, UK Edition
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Business Development For Dummies
Growing a small business requires more than just salesBusiness Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It’s not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You’ll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can’t just “hire a sales guy” and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it’s about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
- Learn the core concepts of business development, and how it differs from sales
- Build a practical, step-by-step business development strategy
- Incorporate marketing, sales, and customer management in general planning
- Develop and implement a growth-enhancing partnership strategy
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
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£16.70£19.00Business Development For Dummies
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The Alchemy of Finance: The New Paradigm (Wiley Investment Classics (Paperback))
New chapter by Soros on the secrets to his success along with a new Preface and Introduction.
New Foreword by renowned economist Paul Volcker
“An extraordinary . . . inside look into the decision-making process of the most successful money manager of our time. Fantastic.”
―The Wall Street JournalGeorge Soros is unquestionably one of the most powerful and profitable investors in the world today. Dubbed by BusinessWeek as “the Man who Moves Markets,” Soros made a fortune competing with the British pound and remains active today in the global financial community. Now, in this special edition of the classic investment book, The Alchemy of Finance, Soros presents a theoretical and practical account of current financial trends and a new paradigm by which to understand the financial market today. This edition’s expanded and revised Introduction details Soros’s innovative investment practices along with his views of the world and world order. He also describes a new paradigm for the “theory of reflexivity” which underlies his unique investment strategies. Filled with expert advice and valuable business lessons, The Alchemy of Finance reveals the timeless principles of an investing legend.
This special edition will feature a new chapter by Soros on the secrets of his success and a new Foreword by the Honorable Paul Volcker, former Chairman of the Federal Reserve.
George Soros (New York, NY) is President of Soros Fund Management and Chief Investment Advisor to Quantum Fund N.V., a $12 billion international investment fund. Besides his numerous ventures in finance, Soros is also extremely active in the worlds of education, culture, and economic aid and development through his Open Society Fund and the Soros Foundation.
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Writing Business Bids and Proposals For Dummies
Acquire the necessary skills to win business through proposals, bids, tenders, and presentations―this hands-on guide is your partner for success
You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession ― a growing and increasingly important one and an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers. Proposal writers have a professional organization ― the Association of Proposal Management Professionals (APMP) ― and their best practices are the foundation for this book.
Proposal writing is a skill you can learn, practice, and master; you can even go through a professional certification process to prove your mastery. Writing Business Bids & Proposals For Dummies is your no-nonsense guide to finding out what professional proposal writers know and for applying it to your own business.
If you’re a small- to medium-size business owner, a first-time proposal writer in a medium-size company, or a sales representative, you know that a written proposal (printed or electronic) is still a common, personal, and effective way to win business. Written in plain English, Writing Business Bids & Proposals For Dummies will help you to:
- Know the difference between reactive proposals (the RFP or request for proposal) and proactive proposals
- Focus on the customer by going beyond their requirements to address their true needs
- Know your competition through research and analysis
- Write persuasively to develop a winning business proposal
- Plan and use a repeatable proposal process
- Incorporate a lessons learned aspect to your proposal process
- Use tools and templates to accelerate your proposals
- Motivate and lead your proposal team to ensure they’re on the same page
- Use graphics to enhance your proposals
- Learn ways to automate your proposal development process
- And a whole lot more
Additionally, you’ll gain access to ten templates for building a proposal, find out ten common misconceptions about bids and proposals, and add a compiled list of online resources to your toolset. Grab a copy of Writing Business Bids & Proposals For Dummies to start sharpening your proposal writing skillset.
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£16.70£19.00Writing Business Bids and Proposals For Dummies
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Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Throughout history, selling and entertainment have gone hand in hand – from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity , it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today s advertising is less liked and less effective than ever before.
But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective.
This is a fabulous book. …It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, OgilvyRead more
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Management and Cost Accounting For Dummies – UK
With easy-to-understand explanations and real-life examples, Management & Cost Accounting For Dummies provides students and trainees with the basic concepts, terminology and methods to identify, measure, analyse, interpret, and communicate accounting information in the context of managerial decision-making.
Major topics include:
- cost behaviour
- cost analysis
- profit planning and control measures
- accounting for decentralized operations
- budgeting decisions
- ethical challenges in management and cost accounting
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£16.70£19.00Management and Cost Accounting For Dummies – UK
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Starting a Business For Dummies
Launch your new business with confidence and skill using the latest guidance from the UK’s most trusted small business guru
Starting a business is one of those courageous and audacious decisions that many of us dream about. If you’re ready to take the leap and turn your great idea into action, or you already have, you’ll need to arm yourself with the best strategies you can find. In Starting a Business For Dummies: UK Edition, business growth expert Colin Barrow, MBA, provides these strategies as he walks you through every critical step in launching your company.
From writing your first business plan to surviving and thriving in your first year, and everything in between, you’ll learn how to go from concept to revenue, handle the post-Brexit United Kingdom regulatory and tax environment and utilise public grants and incentives to help get you off the ground. You’ll also:
- Understand how the UK business landscape has been impacted by Brexit and COVID-19 and the practical steps you can take to adapt
- Finance your new venture with grants from the UK government and enjoy brand-new tax incentives aimed at R&D and innovation
- Find your inspiration with motivating case studies of real-world successes who conquered every challenge the market threw at them
You’ve spent your life building the skills you’ll need for this moment. Let Starting a Business For Dummies: UK Edition show you how to apply them for maximum effect as you grow your company from an idea into an unstoppable juggernaut.
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£16.80£24.70Starting a Business For Dummies
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The Fund: Ray Dalio, Bridgewater Associates and The Unraveling of a Wall Street Legend
‘The most explosive, mind-blowing business book I’ve ever read’ – Bradley Hope, New York Times bestselling author of Billion Dollar Whale
‘Jaw-dropping . . . well-told, well-structured and exquisitely reported’ – Financial Times book review
Discover the unauthorized, unvarnished story of famed Wall Street hedge-fund manager Ray Dalio.
When Ray Dalio, billionaire founder of Bridgewater Associates, the world’s largest hedge fund, announced in October 2022 that he was stepping down from the company he founded forty-seven years ago, the news made headlines around the world. Dalio achieved worldwide fame thanks to a mystique of success cultivated in frequent media appearances, celebrity hobnobbing, and his bestselling book, Principles. In The Fund, Rob Copeland draws on hundreds of interviews with those inside and around the firm to reveal what really goes on with Dalio and his cohorts behind closed doors.
Tracing more than fifty years of Dalio’s leadership, The Fund peels back the curtain to reveal a rarefied world of wealth and power, where former FBI director Jim Comey kisses Dalio’s ring, recent Pennsylvania Senate candidate David McCormick sells out, and countless Bridgewater acolytes describe what it’s like to work at this fascinating firm.
Dalio has stepped down from Bridgewater before; will the legacy of his Principles continue to chart the course of the firm? The Fund provides unique insight into the story of Dalio and Bridgewater, past, present and future.
‘A taut, nonfiction thriller’ – Bryan Burrough, bestselling author of Barbarians at the Gate
‘Manages to both shock and entertain at the same time’ – Philipp Meyer, bestselling author of American Rust and The Son
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More ProActive Sales Management: Avoid the Mistakes Even Great Sales Managers Make And Get Extraordinary Results
Building on the concrete advice and practical, powerful strategies revealed in its predecessor, More ProActive Sales Management provides harried sales managers with a proven method for managing the sales process and their peo ple. Packed with specific, field-tested techniques, this helpful guide focuses on the five primary areas in which mistakes occur: internal team decisions, up ward decisions, sales decisions, infrastructure decisions, and decisions regarding the manager himself.This book shows sales managers at every level how to manage for great results!
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Watertight Marketing: The proven process for seriously scalable sales
Are you tired of wasting time and money on marketing that doesn’t deliver? Do you wish there was a proven, fool-proof process that can reliably powerup your profits?Well there is, and this book holds the answer. Page by page you’ll unlock the Watertight Marketing method, a powerful toolkit that will equip you with the mindset, skills and processes you need to find customers you love, repeatedly increase sales results and positively transform profits. There’s no jargon and no time-wasting, just straight-talking, down-to-earth and honest advice that will change what you think about marketing. And it’s refreshingly clear, straightforward and highly practical style will bring your marketing to life, spark ideas that will stick, motivate and inspire you, and empower your business to succeed.
Tried, tested and trusted by thousands of businesses, Watertight Marketing puts you firmly in control of your marketing so you can finally step off the roller coaster of yo-yo results and develop enduring growth strategies that will keep on delivering, year after year.
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The Five Dysfunctions of a Team: A Leadership Fable (J–B Lencioni Series)
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen, Decision Tech’s CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down the entire company. Will she succeed? Will she be fired? Will the company fail? Lencioni’s utterly gripping tale serves as a timeless reminder that leadership requires as much courage as it does insight. Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.Read more
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Becoming a Critical Thinker: For your university studies and beyond
Becoming a critical thinker is a straight-forward, reassuring, and complete guide to critical thinking – one that helps you to understand critical thinking and develop the skills needed to employ it. This book supports the reader to not only think critically, but to do so independently, as a student, professional, and global citizen.The book has a clear three-part structure: firstly, examining what critical thinking is; secondly, exploring the three overarching aims of critical thinking; and finally, focussing on how to develop the essential tools to support those aims. This text assumes no prior knowledge or understanding: it has been developed to gently guide the reader from school-level education to university-level thinking in a clear and engaging manner.
This is the only critical thinking skills text to offer insights and advice from professionals and students, helping the reader learn from the experiences of others in a range of contexts. Each chapter also offers guided exercises, checklists, and further reading to encourage the reader to apply techniques learnt to real situations. It is also the only text to offer chapters dedicated to listening and speaking, which are often overlooked, but are vitally important skills.
This is the ideal introduction to critical thinking for students across all disciplines.
Digital formats and resources
Becoming a Critical Thinker is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The book’s online resources include:For students:
– Additional ‘student say’ features
– Links to additional resources
– Downloadable Tools Matrix
– Downloadable checklists
– Fully-customisable argument map
– MCQs
– Flashcard glossaryFor lecturers:
– Tutorial suggestions
– PowerPoint slidesRead more
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Net Zero for Business: How to write an effective carbon reduction plan in 6 simple steps: How to write an effective carbon reduction plan in 7 simple steps
Unlock the path to a sustainable future with “Net Zero for Business.” As the effects of climate change become increasingly evident, businesses must step up and take action. This essential guide, tailored specifically for business managers, empowers you to transform your company and achieve Net Zero.Inside, you’ll discover the revolutionary MARTOC method—a practical, six-step process that will guide you towards creating a powerful Carbon Reduction Plan. Measure your carbon footprint, set ambitious goals aligned with your vision, and implement effective strategies to reduce emissions across your operations.
With simple yet impactful steps, “Net Zero for Business” helps you navigate the complexities of sustainability and bring structure to your efforts. It’s time to take action and become a leader in sustainable business practices.
Join the movement today and revolutionise your business for a better tomorrow. Together, we can make a significant impact in the race against climate change.
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Your Recovery Workbook and Journal.
This Journal and Workbook Consist of Skills and Techniques giving you more power to combat difficulties in your life .
This book is Full of Uplifting Quotes Throughout.
It also has a Food and Snacks Intake Tracker, Water Tracker, Monitoring Sleep and Mood to Help you Identify Possible Triggers.Read more
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IF YOU DON’T DO POLITICS, POLITICS WILL DO YOU…: A guide to navigating office politics effectively and ethically. (And yes, it is possible.)
Most people try to avoid office politics at all costs, seeing them as unpleasant, unfair, unethical and an unnecessary distraction from their ‘real work’. If You Don’t Do Politics, Politics Will Do You will open your eyes to the fundamentals you didn’t know you need to know – the fundamentals no-one ever teaches you, including what office politics actually are and how being politically intelligent is the single biggest determinant of your personal and professional success.
Drawing on her own experiences as an executive, together with insights from some of the leading business thinkers of our time, in this personal, practical and frank book, Niven Postma will show you it is possible to play politics without sacrificing your principles and teach you how to use politics to advance your career, benefit your team and build the organisation you are part of.
“Niven Postma will help you to understand why workplace politics are inevitable and how you can navigate office politics in order to be both useful and successful.” – Liz Wiseman, New York Times bestselling author of “Multipliers” and “Rookie Smarts”
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Personal Finance For Dummies
Take stock of your financial situation
From budgeting, saving, and reducing debt, to making timely investment choices and planning for the future, Personal Finance For Dummies provides fiscally conscious readers with the tools they need to take charge of their financial life.
This new edition includes coverage of an extensive new tax bill that took effect in 2018 and the impact on individuals, families, small businesses, and on real estate and investing decisions. Plus, it covers emerging investing interests like technology and global investing, cryptocurrencies, pot stocks, the lifestyle changes occurring with millennials, and more.
- Evaluate and manage your financial fitness
- Assess your credit report and improve your score
- Make smart investments in any economic environment
- Find out about international investing
The expert advice offered in Personal Finance For Dummies is for anyone looking to ensure that their finances are on the right track―and to identify the areas in which they can improve their financial strategies.
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£17.10Personal Finance For Dummies
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