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The 22 Immutable Laws Of Branding
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today’s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world’s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.Read more
£9.00£10.40The 22 Immutable Laws Of Branding
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Navigating Off-Grid: A Guide to UK Planning Law: Legal insights for a purposeful off-grid lifestyle
Discover the keys to sustainable, off-grid living in the UK. This guide decodes planning laws, from applications to compliance. Learn to leverage rules, build harmoniously, and engage with communities. Forge your path to a conscious, connected lifestyle.
In “Navigating Off-Grid,” you’ll find practical advice and invaluable legal insights. Whether you’re a pioneer or a dreamer, this book is your essential companion on the journey to a life lived with purpose and in harmony with the land in the UK.
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Health & Safety at Work Essentials: The One-Stop Guide to Health and Safety Issues in the Workplace
Over the past 30 years, the health and safety obligations and duties placed upon employers have ballooned. The price for failing to comply, whether through fines or claims by employees, can be high. This is a handy, one-stop guide for anyone responsible for, or interested in these issues in the workplace. Revised and updated for this new ninth edition, the book sets out the background legal essentials and provides succinct, practical advice on what measures to take. Covers: Legal background;managing health and safety; registering your business; maintenance and building work; equipment and machinery; harmful substances; accidents and emergency procedures; healthcare; vehicles in the workplace; protective equipment; recruitment and staff training; insurance provisions; defending HSE prosecutions; corporate manslaughter Includes: diagrams, template documents, useful addresses, publications,regulations, statutes, and work-related diseases and their causesRead more
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HSE Health And Safety Law Poster A3 FWC30/A3: what you need to know
- Endorsed by the HSE
- Features a unique serial number and hologram
- Printed on PP5 fully recyclable plastic that is durable
- High quality, UV-fast inks are resistant to direct sunlight for up to 5 years
- Matte finish has no reflection, making it easier to read
- Antimicrobial coating stops the growth of microorganisms
- Details HSE and incident contact centre helpline numbers
- Size: A3
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Unlawful Killings: Life, Love and Murder: Trials at the Old Bailey – The instant Sunday Times bestseller
THE INSTANT SUNDAY TIMES BESTSELLER
WINNER OF THE CWA GOLD DAGGER FOR NON-FICTION 2023‘Wendy Joseph’s gripping account of the law at work reads like a cliffhanger.’ Sunday Times
‘Absolutely superb. 5 stars for sheer readability alone. Her Honour entertains as she educates us about murder, about the law and about how we human beings are shaped as we create the culture we live with.’ PHILIPPA PERRY, author of THE BOOK YOU WISH YOUR PARENTS HAD READ
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‘Every day in the UK lives are suddenly, brutally, wickedly taken away. Victims are shot or stabbed. Less often they are strangled or suffocated or beaten to death. Rarely they are poisoned, pushed off high buildings, drowned or set alight. Then there are the many who are killed by dangerous drivers, or corporate gross negligence. There are a lot of ways you can kill someone. I know because I’ve seen most of them at close quarters.’High-profile murder cases all too often grab our attention in dramatic media headlines – for every unlawful death tells a story. But, unlike most of us, a judge doesn’t get to turn the page and move on. Nor does the defendant, or the family of the victim, nor the many other people who populate the court room.
And yet, each of us has a vested interest in what happens there. And while most people have only the sketchiest idea of what happens inside a Crown Court, any one of us could end up in the witness-box or even in the dock.
With breath-taking skill and deep compassion, the author describes how cases unfold and illustrates exactly what it’s like to be a murder trial judge and a witness to human good and bad. Sometimes very bad.
The fracture lines that run through our society are becoming harder and harder to ignore. From a unique vantage point, the author warns that we do so at our peril.
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‘The most exceptional book I have read in a long time.’ CLARE MACKINTOSH‘A very rare gem. written with authority, humility and compassion. Compellingly clever and sharply honest.’ PROFESSOR DAME SUE BLACK, author of ALL THAT REMAINS
‘Riveting, thought-provoking, and very, very entertaining. I loved it.’ RODDY DOYLE
‘Will make you question all the fundamentals that you’ve come to take for granted about offenders, the crimes that they commit – especially murder – and the punishment they deserve. A page turner that will leave you wanting to know more.’ EMERITUS PROFESSOR DAVID WILSON, author of MY LIFE WITH MURDERERS
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Instagram Marketing 2023: How to Find Your Dream Clients, Build a Community of Raving Fans, and Catapult Your Business in Just 7 Steps (Start Your Business)
7 Steps to Build a Reliable Fanbase, Stand Out From the Competition, and Find Success Like Never Before
Are you looking to take your business to the next level? Do you want to learn how to market your business on Instagram like a pro? Do you only want the best for your business?
Of course, you do!
Imagine what it would be like to have a thriving Instagram account that attracts new customers and helps your business grow faster than ever before. With this book, that’s exactly what you can achieve.
Instagram Marketing 2023 is the perfect guide for anyone who wants to learn how to use Instagram to find new customers and grow their business. It’s packed with all the information and step-by-step instructions you need to get started!
Find expert tips, tricks, and strategies that will help you build a community of raving fans and catapult your business in just 7 steps.
In this book, you’ll discover:
- The top secrets to conquer Instagram marketing: Learn exactly how to create an irresistible offer, design beautiful graphics that capture attention, and write powerful captions that inspire action
- Step-by-step guidance: Know exactly what to do and how to do it – Leave all the guesswork behind and know that establishing your business on Instagram doesn’t have to be so hard.
- How to grow your business like a pro: Know the ins and out’s of Instagram and use that to your advantage. Master Instagram and reap insane benefits.
- Attract success like never before: All the information in this book is up-to-date and perfect for modern times. You’ll never have to waste time with outdated marketing strategies again.
- And so much more
With this guide, you can finally achieve the success you deserve using one of the most powerful social media platforms on the planet.
If You’re Ready to Start, Get Your Copy Today.
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SOCIAL MEDIA MARKETING FOR REALTORS: Maximizing Your Real Estate Business with Effective Social Media Strategies
Meet Jennifer, a determined real estate agent who faced countless challenges in a competitive market. Frustration and disappointment became my constant companions as I tirelessly tried traditional marketing methods, only to see lackluster results. However, just when I was on the verge of giving up, a serendipitous moment changed everything.
Through sheer perseverance, I stumbled upon a social media strategy that transformed my life forever. I witnessed a huge transformation as my online presence blossomed, and my sales began to soar higher than ever before. From silent followers to raving fans, my engaging content captured the hearts of potential buyers and sellers alike.
But this isn’t just a tale of personal triumph; it’s a heartfelt invitation to join me as I reveals my invaluable insights, tips, and techniques. Discover how I crafted compelling content, leveraged the power of storytelling, and built an authentic brand that resonated deeply with her audience.
“SOCIAL MEDIA MARKETING FOR REALTORS” is more than just a guide—it’s a lifeline for real estate professionals yearning to break free from the chains of mediocrity. Unleash your potential and open doors to a thriving real estate business in today’s digital era.
Whether you’re a seasoned realtor looking for a fresh approach or a beginner real estate agent seeking guidance, this book will be your beacon of hope, illuminating the path to unparalleled success.
Dare to dream big, embrace the digital revolution, and turn your passion into a flourishing empire.
Join me as I take you under my wing and empowers you to become a social media sensation in your own right. The time is now to rewrite your story, unleash your true potential, and conquer the real estate market through the power of SOCIAL MEDIA MARKETING!
Get a copy of this life changing book now!Read more
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The Legal Team of the Future: Law+ Skills
The legal profession needs more than law. Whether you are a student, a law school, a university, a law firm or an in-house legal team, The Legal Team of the Future is the definitive guide to understanding and building the holistic skills required of those working in legal services now and in the future. Highlighting the importance of multidisciplinary teams working collaboratively to solve legal problems, the book introduces a ‘Law+’ model for the profession, comprising sixteen skills across four quadrants: Law+People, Law+Business, Law+Change and Law+Technology. As well as outlining each of the skills, the book explains how to build those skills as an individual, a law firm, an in-house team, a university or a law school. Designed for both lawyers and business professionals working in law, The Legal Team of the Future dispels the myth that the ‘lawyer of the future’ is solely responsible for the future of the profession, instead focusing on diverse individuals working within their own specializations. The Law+ model is more than an academic theory, containing real-world examples and case studies and devised by an expert in legal innovation who is still working in the field on a daily basis. This book is the guide you need to navigate the future of the legal profession and to stay ahead of the pack in delivering legal services to clients.Read more
£8.90£23.80The Legal Team of the Future: Law+ Skills
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General Ledger Accounting using Microsoft Excel: (Source Code & Example) (Excel and Accounting)
Using Microsoft Excel in processing accounting data is the right choice. This is because Microsoft Excel offers convenience for you in running an application. Fast Excel Accounting that is designed in this package offers high reliability. The main process in the accounting cycle designed with a smart way to produce an application that reliable and accurate and can be used in the small and medium scale business or for you who is studying in Excel/Accounting. The design in this package is the main features in the accounting cycle is from the Journal transaction, ledger, trial balance, income statement, balance sheets, cash flows statement and closing entry.Read more
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BUSINESS PLANNING ESSENTIALS FOR DUMMIES
All the basics you need to design a successful business planWhether you’re starting your first business or you’re a serial entrepreneur, you know how important a good business plan is to your business’s ultimate success. Bad or non-existent business plans are a primary cause of business failure. But don’t fret! Business Planning Essentials For Dummies gives you all the essential, practical information you need to succeed―from deciding what your business is really all about to building a long-term vision of where your company will go. In between, the book covers budgeting and finance, pricing, predicting sales, and much more.
- Covers all the essentials of writing a business plan and getting on the road to turn your plan into a reality
- Serves as an ideal refresher or introduction to the topic in an affordable small-format edition
- Intended for anyone starting their first business or even just thinking about it
Business Planning Essentials For Dummies is packed with everything you need to know to get started on building your dream business. So what are you waiting for?
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£8.80£10.00BUSINESS PLANNING ESSENTIALS FOR DUMMIES
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Miguel Barclay’s Super Easy One Pound Meals
Simple ingredients + 1 pan = stress-free meals.
Minimum fuss, maximum flavour, and all for £1 per person.
Over 90 mouthwatering recipes by the bestselling One Pound Chef.With his budget-friendly style, Miguel has created mouthwatering meals made with yet more of his clever cooking cheats and hacks. In Super Easy One Pound Meals you’ll find tasty stews, curries and chillies, but Miguel has taken this concept one step further with traditionally more complicated recipes, such as a lasagne, a roast dinner and a sweet potato pie. The majority of the recipes are made from start to finish in just one pan, (a few recipes need a second pan to boil rice, potatoes or pasta). All the recipes are super simple and perfect for a speedy lunch or a flavour-packed dinner.
If you have a small kitchen, can’t be bothered with washing up or just want hassle-free meals, this is the book for you.
Miguel Barclay’s new recipe book, GREEN ONE POUND MEALS, is available for pre-order now!
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£8.80£16.10Miguel Barclay’s Super Easy One Pound Meals
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Girls Just Wanna Have Impact Funds: A Feminist Guide to Changing the World with Your Money
Do you want to make money while making the world a better place? Then this is the book for you.
After the bestselling success of Girls Just Wanna Have Funds, the founders of Female Invest are back, and this time they’re focusing on impact investing. Cutting through the noise and ditching the jargon, this book teaches you how to build wealth while creating positive change.
From understanding investment basics to identifying the ethics behind different assets, you’ll learn how to make money while supporting the issues you really care about. By introducing you to important concepts and strategies, and combining them with simple, actionable steps, aligning your investments with your values has never been easier. The good news? You don’t need to be rich or an expert to get started.
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Feel Good in 15: The new how to guide for 2023 from best-selling author and body coach with tips and tricks to boost your wellness, health and fitness
Recipes, workouts and life hacks to change your life in just 15 minutes
Joe Wicks, the nation’s favourite Body Coach, teaches you how best to harness your day with life hacks, tips and tricks to help you feel your best.
EASY WINS IN FIFTEEN MINS!
We all live busy lives, so let me show you how just 15 minutes a day can make all the difference. I’ve taken 10 years of experience helping people to get fit, strong, healthy and happy and shared it all here.
Simple, nutritious 15-minute recipes
Awesome, mood-boosting 15-minute home workouts
Quick health hacks and 15-minute small daily winsThis is the feel-good way to bring some joy, energy and happiness into your life by doing the simple things well – all you need is 15 minutes.
This book is packed full of useful advice you’ll wish you’d read sooner, including:
- Yummy recipe ideas for breakfast, lunch, dinner and snacks
- Tips on how to sleep better and find focus
- Workout routines to energise you
- Ideas to help you manage your time in the way that works best for you
- Gratitude and journaling prompts to help you find the joy in everyday life
Are you ready to see some change? Let’s go!
Joe Wicks’ book ‘Feel Good Food’ was a Sunday Times bestseller w/c 09-01-2023.
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SEO Made Easy: Everything You Need to Know About SEO and Nothing More
Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn
How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy!
Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!
• Build online trust, the #1 currency of search success
• Supercharge your results with all five key ingredients of Google optimization
• Reel in links with 17 up-to-the-minute, link-building strategies
• Use the Nuclear Football: today’s #1 technique for attracting targeted traffic
• Track traffic, engagement, conversions, and the effectiveness of each site element
• Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques
• Systematically convert strong SEO results into real paying customers
• Prepare for the revolution in social search that’s barreling toward you
• Use keyword tools to uncover underserved, high-profit business niches
• Leverage your content investments to forge powerful new relationships and partnershipsRead more
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Sales Management: Motivational Sales Meetings: Ensuring that they’re productive and that they’re the ones the team look forward to attending.
Highly effective sales meetings motivate, excite, and provide the sales team with clarity and focus. As a consequence, the investment cost (in terms of both time and money) accrues a healthy Return on Investment (ROI), and supports achievement of the Sales Management job purpose of ‘achieving sales through others’. This return though doesn’t happen by accident. Careful attention to the right preparation, effective implementation via the use of well developed chairmanship and facilitation skills, along with robust follow-up all contribute to success; there is a recipe for success.Sometimes though, one or more of the ingredients can be lacking, or may even be missing altogether. This can turn the meeting from one which achieves an impressive ROI to one which impacts negatively on motivation, fails to contribute to clarity and focus, and (at best) provides only limited returns.This book plugs that gap, and provides the pragmatic and practical ‘know how’ (including a chapter on the do’s and don’ts related to virtual meetings) to ensure that sales meetings are indeed ‘motivational’!It’s puzzling then that so many organisations don’t provide their Sales Management team(s) with formal input regarding how to ensure this critically important activity drives success.Read more
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Renewable Project Finance for Lenders: Step-by-Step Walkthrough
From the Back Cover
Are you looking for ways to get into infrastructure finance?
Are you interested to learn about renewable energy?
Are you curious about the lending processes at a bank and how a project financing transaction comes together?Project finance is a method for sponsors to raise the financing required to develop large infrastructure projects around the world. This could include power generation facilities, pipelines, mining projects, social infrastructure projects, etc.
This book lets you step into the shoes of a project finance lender to evaluate a wind farm financing from the initial receipt of due diligence materials from a sponsor right up to bank approval and closing of a transaction. This step-by-step walkthrough provides a practical guide on how to evaluate a transaction, which questions to ask, and key elements for success.
Are you ready to take a deep dive into what it’s like to go through a project financing transaction? Grab your copy now and be prepared for any opportunities in lending, infrastructure, and renewable energy finance.
About the Author
Jason Han is an experienced project finance lender who worked at a North American commercial bank for over a decade and has worked on financings across many industries, asset classes, and jurisdictions.Read more
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Gordon Ramsay’s Playing with Fire
The bestselling follow-up to Humble Pie, now in paperback. When he was struggling to get his first restaurant in the black, Gordon Ramsay never imagined he’d be famous for a TV show about how to run profitable eateries, or that he’d be head of a business empire. But he is and he did. Here’s how.
“In the beginning there was nothing.
Not a sausage – penniless, broke, fucking nothing – and although, at a certain age, that didn’t matter hugely, there came a time when hand-me-downs, cast-offs and football boots of odd sizes all pointed to a problem that seemed to have afflicted me, my mum, my sisters, Ronnie and the whole lot of us. It was as though we had been dealt the ‘all-time dysfunctional’ poker hand.
I wish I could say that, from this point on, the penny dropped and I decided to do something about it, but it wasn’t like that. It would take years before the lessons of life, business and money began to click into place – before, as they say, I had a pot to piss in.
This is the story of how those lessons were learned.”
This is Gordon Ramsay at his raw, rugged best. PLAYING WITH FIRE is the amazing story of Gordon’s journey from sous-chef to superstar. In his no-holds-barred style, Gordon shares his passion for risk and adventure and his hard-won success secrets.
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£8.70£9.50Gordon Ramsay’s Playing with Fire
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Practical Accounts & Bookkeeping in easy steps, 2nd Edition
This second edition of Practical Accounts & Bookkeeping in easy steps has been updated to cover the latest UK legislation. It starts with the basics you need to know to record your day-to-day transactions and how they appear in Nominals, Trial Balance, Profit & Loss and the Balance Sheet. It then covers:
- Understanding accounts and why they are important
- The legal documents required when preparing accounts
- What happens if accounts are not submitted in time and when accounts need to be sent to authorities
- Creating a balance sheet using sales ledgers, purchase ledgers and nominal ledgers
- VAT registering, charging and reclaiming
- Annual adjustments Prepayments, Accruals, etc.
- Calculating Profit for tax and Capital Accounts
- Key Accounting Principles: Double Entry, Direct and Indirect costs, Fixed and Current Assets, Depreciation, Capital Allowance, and more!
This book will help you make sense of the ‘daunting’ accounts world. It will help you to spot problems in the accounts and explain them to others using the correct terminology. It will also show you how computer software has been designed to simplify the processes.
Master basic bookkeeping, then work through the book at your own pace to get a deeper understanding of Accounts. Practical Accounts & Bookkeeping in easy steps, 2nd Edition is ideal for business owners as well as students.
Includes examples to practice, and a Questions and Answers section to test yourself!
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Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give.
The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising.
Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media.
He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof.
In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.Read more
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The Effect of Social Media on Adolescents’ Mental Health and Well-Being
Like, Comment, Follow, Subscribe.As social media has boomed in the past decade, there has been an increase in internet use and virtual communication through computers, mobile phones and tablets in adolescents. Putting images of themselves online as they carve out an identity and chase likes, they encounter many dangers: cyberbullying, race discrimination, discrimination because of one’s sexual orientation, eating disorders, self-harm, suicide, alcohol addiction and addiction to gaming.
With adolescent’s mental health issues on the rise, The Effect of Social Media on Adolescents’ Mental Health and Well-Being acts as a guide for parents and teachers alike in supporting their adolescents’ mental health and well-being while they navigate the internet.
Dr Steph Adam explains by using case studies, and her own experience of counselling young people, the risks and benefits of social media and how to keep adolescents safer online.
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Link Building Mastery: How to Rank Higher, Grow Your SEO Traffic and Build Authority with Backlinks
Are you ready to dramatically increase your Google rankings fast?Do you want to get more SEO traffic with link building?
Would you like to master the MOST important ranking factor for Google?
If you ever struggle with getting more traffic from Google, you’re not alone…
Maybe you’ve struggled to build backlinks, your website simply isn’t ranking on Google, or you have no idea what link building is.
The truth is, link building isn’t easy. And it’s important to remember that this is not your fault!
But the ‘publish and pray’ method doesn’t work…
If you want higher Google rankings, you need backlinks to your website.
And that’s how ‘Link Building Mastery’ will empower you.
Here’s what you’ll learn:
– 9 Tried, Tested And Proven Link Building Strategies That Actually Work
– The Powerful FREE Link Building Technique That Grew My Client’s SEO Traffic From Out Of Nowhere To 70,000+ Per Month
– How To Land Powerful Backlinks At Scale (Without Paying For Them)
– How I Land Free DR80+ Backlinks In Less Than 5 Minutes
– Why Backlinks Are The Most Important Ranking Factor For Your Website’s Google Rankings
– 1 Easy Outreach Strategy That Will Land You Backlinks (Without Writing A Single Blog Post)
– Why Over 90% Of Websites Don’t Rank On Google (And How You Can Rank Quickly)PLUS 3 bonus materials:
– Bonus 1: 5 Internal Link Building Hacks To Skyrocket Your Organic Traffic
– Bonus 2: How To Outsource Content Writing [And Save Hundreds Of Hours]
– Bonus 3: FREE access to my link building mastery video courseHow would your life change if you could drive thousands of leads, customers and sales to your website WITHOUT spending a single penny on advertising?
No matter how overwhelmed, doubtful or frustrated you may feel about SEO link building, you’ll learn how to finally land more backlinks and achieve the ‘Google love’ you truly deserve.
Even if you’re already familiar with link building or you’ve been building backlinks for years, this book will still teach you some new techniques.
So if you’re ready to increase your Google rankings and grow your website with link building today, then scroll up and click the “buy now” button.
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Do Purpose: Why Brands with a Purpose Do Better and Matter More (Do Books): 7
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies connect with us because they have a reason to exist over and above making a profit: They have a purpose.Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to create, build and sustain a purpose-driven company. You know, those companies we all fall in love with. The crazy ones that don’t just make something, but change something as well.
B&W photographs and illustrations throughout.
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Begin With You: Invest in Your Mental Well-being and Satisfaction at Work
Too many of us work through burnout and sacrifice our work-life balance to get ahead in our careers. But the real path to success and happiness begins with you.
Rather than just accepting the fatigue and burnout, renowned mental health expert Petra Velzeboer shows you how to prioritize your wellbeing and mental health at work. From recognizing the impact of internal and external influences to learning support mechanisms, Begin With You offers you key strategies that will lead to a rewarding life and career.
Petra Velzeboer draws upon her personal experiences of trauma and hardship to offer insights on how you can overcome difficult periods and develop a positive outlook. Packed with case studies and psychological research, Begin With You is the essential guide to becoming a mental health champion and transforming your career and life for the better.
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Fortune’s Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street
In 1956 two Bell Labs scientists discovered the scientific formula for getting rich. One was mathematician Claude Shannon, neurotic father of our digital age, whose genius is ranked with Einstein’s. The other was John L. Kelly Jr., a Texas-born, gun-toting physicist. Together they applied the science of information theory–the basis of computers and the Internet–to the problem of making as much money as possible, as fast as possible.
Shannon and MIT mathematician Edward O. Thorp took the Kelly formula to Las Vegas. It worked. They realized that there was even more money to be made in the stock market. Thorp used the Kelly system with his phenomenally successful hedge fund, Princeton-Newport Partners. Shannon became a successful investor, too, topping even Warren Buffett’s rate of return. Fortune’s Formula traces how the Kelly formula sparked controversy even as it made fortunes at racetracks, casinos, and trading desks. It reveals the dark side of this alluring scheme, which is founded on exploiting an insider’s edge.
Shannon believed it was possible for a smart investor to beat the market–and William Poundstone’s Fortune’s Formula will convince you that he was right.
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One Pound Meals: Delicious Food for Less
Miguel Barclay’s new recipe book, GREEN ONE POUND MEALS, is available for pre-order now!
Over 80 super-simple and tasty recipes that will save you both time and money. Here is delicious food for less.
So much more than cheap dinner ideas – here are meals that cost under £1 but look and taste a million dollars! Recipes for the whole family without breaking the bank, including lots of favourite and familiar storecupboard ingredients.
Instagram chef sensation Miguel Barclay is taking the world by storm with his delicious meals that cost less than £1 per person.
‘I’ve always loved cooking but I’m not a fan of needlessly over-complicated recipes that waste time and money.
So I’ve created my own style of cooking: simple ingredients, straightforward recipes and mouthwatering meals, all on a budget.
Now you can eat the food you love – from meatball marinara to chicken katsu curry, lamb moussaka to aubergine dal – all for under £1 per person.’
Miguel’s easy-to-follow, ready-in-minutes recipes are for a single serving, and can all be cooked for under £1 per person – just multiply them up for more servings.
‘As you would expect from such a relaxed style of cooking, the book is laid out in a similarly laidback manner. There are no chapters or themes. Just flick through the pages and cook whichever dish you fancy. But, as a nod to my Instagram roots and to help you identify types of dish, I have labelled each recipe with hashtags, so if you want to find veggie food, just look out for the veggie hashtags.
One Pound Meals are designed to use a core group of ingredients, and this is the key to eliminating waste. Just start with one recipe, and depending on what you have left over, choose your next recipe accordingly. I want you to bounce around the book on a sort of never-ending random journey as you use up those leftover ingredients. It also means you can plan a week’s worth of meals in one go and shop more efficiently.’
With savvy supermarket shopping swaps and time-saving tips, One Pound Meals makes cooking quicker, easier and tastier, and with less waste.
One Pound Meals includes:
* Lasagne
* Crab mac & cheese
* Chicken katsu curry
* Pork chop in a mustard & leek sauce
* Spaghetti carbonara
* Mushroom risotto
* Quiche lorraine
* Aubergine dal & chapati
* Scotch Egg
* Ultimate £1 burger
* Ham & mushroom pizza
* Pancake stackRead more
£8.60£16.10One Pound Meals: Delicious Food for Less
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Sole Trader Accounting – A Complete Bookkeeping Training Kit
This is a kit that includes (via email) A4 sized pages of all the forms you need to practice ‘doing the books’ along with either the kindle or pocket print edition. A larger print version is also available and kindle illustrations are all ‘pinchable’. Learn how to complete your own sole trader “Books” using this hands-on guide and save money on accountant’s fees. Updated tax rates and QuickBooks. HMRC encourage sole traders to DIY and use their ‘simplified accounts’ system taught in this kit so no need for complex ‘Dummies Accounting” double entry accounting systems, charts of accounts, inventory records, balance sheets, cash flow statements, asset registers, ledgers, accruals or prepayments. You learn with a hands on case study and set of transaction records covering sales income, purchases, simple HMRC home and vehicle use rates, telephone and broadband, stationery, postage and ebay plus paypal costs (and money saving tips) if you sell online. How to fill in your annual tax form with three easy figures from your ‘books’. How to use your personal bank statement and a credit card to save money on bank costs. Learn the case study methods and then do your own business ‘books’. All the necessary ‘books’ forms are provided plus extra digital resources (email the author) including copies of all case study files (including blanks for your own business) and – if you want to progress beyond paper ‘books’ – an automated spreadsheet that allows latest profit to be immediately seen after every one of your own business transactions. A break even calculator spreadsheet is also available free and a master class in records keeping. Available as a Kindle or larger print paperback book.Read more
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Cost Accounting: A Managerial Viewpoint
Cost control is considered to be one of the primary functions of management. This can only be achieved by understanding costs in details. This book discusses various types of costs which a business may have to incur and how management should deal with those costs. Although there are some technical areas in this book, the primary purpose of this book is to broaden the understanding of managers in this area rather than to make them a cost accountant.Read more
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RETHiNK Social Media Advertising
Rethink Social Media Advertising is not just another ‘how-to’ book. Paul and Sam show the exact steps anyone can follow to utilise the power you have at your fingertips to launch or grow a business.
There’s no need to have any prior experience, have ever used social media before or even be a ‘techy’ person. All you need to do is follow the 4 simple sections Paul and Sam lay out in this book and you too can grow your business further than you thought possible.
In Rethink Social Media Advertising, you’ll discover how to transform the way you market your business and learn the practical, hands-on steps to start now.
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A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position.
This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners.
New approaches to PR are also uncovered, including:
- SEO PR: How to increase organic search engine optimization (SEO) through PR.
- Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content.
- Social PR: How to engage with reporters on social media to gain story ideas and connections.
With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book.
Most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.
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DIGITAL MARKETING For Beginners 2022: A Comprehensive Guide to Online marketing, Locating Your Customers, and expanding your Business Profitably
If you want to learn more about getting started in the world of online advertising, you’ve come to the right place.In the modern world, we are surrounded by digital media. We use our smartphones, computers, tablets, TVs, and games consoles to access the internet for all kinds of reasons. And, as we’ll explore in this guide to digital marketing, this constant connectivity is a goldmine for marketers.
If you’ve always fancied getting started in digital marketing, this is the book for you. We take a look at what exactly it is, why it’s important, what different types there are, and how you can get the most of it.
With around 4.5 billion internet users worldwide, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.
We’ve also seen how vital online shopping is in the first half of 2020. At the peak of the COVID-19 lockdown in the UK, online orders were up 200% compared to the previous year. For all kinds of companies, digital marketing and the sales it generated were a lifeline when stores were closed.
We’ve got the latest on everything from social media to search engine optimization (SEO), content marketing and the user experience (UX), as well as updates on everything from marketing automation, messaging and email, to online and off-line integration. We’ve also got the latest on everything from artificial intelligence (AI) to data security strategies.
Add this book to your library now!Read more
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The 22 Immutable Laws Of Marketing
Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.Read more
£8.50£9.50The 22 Immutable Laws Of Marketing
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Personal trainer appointment book 2024: Gym appointments clients & classes. 2024 Yearly overview / month to view calendar diary/ Hourly planner with 15 minute slots (6am – 9pm)
Personal trainer appointment book 2024. This 11 x 8.5 gym appointments book is perfect for scheduling your clients & classes in 2024.The appointment book features the following –
- 2024 double page yearly overview
- Double page month to view calendar for monthly planing
- Daily / hourly appointments planner with 15 minute slots running from 6am – 9pm
- Lined notes section in the rear for memos
- Contacts section in the front to have all your clients details close at hand.
The perfect tool for staying organised with your personal training / fitness business in 2024.
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WOMEN’S JOURNALS 2024: Journal 2024, My Mental Health Diary 2024
WOMEN’S JOURNALS 2024. 100 unique template pages. Each page contains spaces to fill in:-gratitude
-meditation
-physical movement
-funny stuff
-kind things
-memorable quote
-thoughts before bed
-colouring mandalaWOMEN’S JOURNALS 2024 – Self-Therapy Journal has been designed to provide mental comfort to anyone who uses it.
Self-Therapy Journal 2024 makes a guaranteed and essential contribution to physical and mental health.
Self-Therapy Journal teaches you to know yourself better, to understand your emotions and to learn how to manage them.
Self-Therapy Journal urges you to reflect, to meditate, to inner knowledge and love. Self-love is a key element in finding inner peace, constructive emotions and happiness.
When you are happy, this is reflected in your outward beauty, in your ability to enjoy the little things, to live your emotions to the fullest and to focus better on what really matters in life.
All the little physical and mental activities you have every day make an impression on who you are and help you become the person you want.
WOMEN’S JOURNALS 2024 – Self-Therapy Journal is the guide to your own happiness, to your own well-being. Use it daily and you will see how quickly your life will change for the better.
Self-Therapy Journal will always be with you, ready to receive your thoughts in the morning and in the evening or whenever you feel like writing.
Self-Therapy Journals 2024 are the perfect gifts for men in your life, whether it’s dad, brother, son, grandfather, brother-in-law, cousin, boyfriend, coworker, neighbor and so on.
If you want to find the cheap and fast way to a better life, to inner peace and happiness, choose this complex mental health diary with a unique template and you will not regret it.
Grab a copy for a friend and share the journey together! Get your copy today!
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The Qualification Struggle: Master your sales qualification process
Have you ever wondered why you are always busy chasing opportunities? Why do you feel you have to pursue too many projects?The Qualification Struggle is written to make your sales pipeline healthier. Readers will understand why their attempts to structure the qualification process consistently fail. Why do you sometimes pursue too many and sometimes too few opportunities?
You can only spend your resources once. You better direct those resources to the prospects that add the most value to your business. It would be best if you stopped wasting energy on the wrong activities. You have to understand the factors that impact the qualification process.
The Qualification Struggle shows you the factors that influence your target opportunities. You will learn that traditional qualification frameworks, like BAND or MEDDICC, fall short in your business.
Have you ever wondered why you have trouble opening up a new market or entering a business relationship with your dream client? Have you ever wondered why fewer new opportunities present themselves in the weeks before the vacation season?
Human behavior guides salespeople in the direction of least resistance. Why should a salesperson put in additional effort to attract a dream client if the rest of the organization punishes him because the opportunity does not fit into the qualification criteria?
Should the qualification framework be the same for all sales team members at all times? For example, what happens if you keep disqualifying the opportunities from the new salesperson you just hired?
We all know the qualification process is flexible, but you can get a firm grip. Read The Qualification Struggle and regain control of finding the right opportunities. Those opportunities are a perfect fit for your core competencies.
Re-ignite your entrepreneurial flame and spark the motivation of the sales team again. Get your copy of “The Qualification Struggle” today. Change your life.
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The Single Sales Principle
When selling are the following statements true or false? : ** Always Be Closing ** ** Attitude Sets Altitude ** ** People Buy People ** ** Customers Like to Talk about Themselves ** ** It’s a Numbers Game ** ** Sell the Sizzle not the Sausage** ** Money Talks ** Fail to Plan, Plan to Fail ** All false, claims Mark Blackmore. They are myths of selling that have been passed on through generations without any evidence that they work. Through extensive research Mark substitutes the 8 myths with the Single Sales Principle – the definitive answer for why people buy. In addition, Mark introduces the DECIDE sales process, a methodology designed specifically to achieve the Single Sales Principle.Read more
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The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!
“Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals.” -Mark Terry, President, Harman Pro Group “A great read! Warren says it all in a way that’s not only easy to understand, but even easier to implement. No need to ever read another book on this subject.” -John Gamauf, President Consumer Replacement Tire Sales Bridgestone Firestone North American Tire, LLC “Put this book on your must-read list if you want to learn successful strategies for taking your distribution team to the next level. Through motivation and education, Warren Greshes has captivated our very best top managers and producers. He pushes them to succeed and to keep their goals out in front of them, all the while maintaining a clear message, infused with his sense of humor. Warren has helped pave our way to success.” -Bernadette Mitchell, Vice President Retirement Benefits Group, AXA Equitable “Warren is truly an expert in the field of sales! His grassroots ideas are practical, designed for immediate implementation, and are sure to lead to top-notch results. This book is a must-read for those new to sales and those veteran salespeople who want to take their skills to the next level.” -Raj Madan, corporate marketing executive, financial services industryRead more
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Sales Prospecting Journal: Sales Call Tracker to Keep Record of Prospective Customers – Follow up Planner for salesperson
This sales prospecting journal will help you to keep track of your sales activities and outcomes over time, organize all the important information about your potential clients and build a strong relationship with them.
This book contains :
- Identification Page.
- 1 Page for Salesperson information (Full Name, address, Email, Phone Number) and Book Information (Start Date, End Date, Duration of Use).
- 1 Page for goals, Motivation, and Skills acquired to achieve those goals.
- 1 Page for setting a vision in (6 months,1 Year,2 Years,5 Years, and 10 Years).
- 1 Page that contains 60 reminders.
- 1 Page for The Affirmations that inspires you.
- 100 Pages for Sales call records (Client Name, Date, Phone, Follow up, Result, and Notes).
- 1 Page of Summary sales activities.
- 1 Page of Summary sales outcomes.
- 1 Page for writing in the lessons you have learned.
- 1 Page for writing in the improvements you had.
- 2 Pages for customers that you want to keep regular communication with (Client Name, Phone, Email, Purchase history).
-Book details :
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Size 8.5*11 inches
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112 Pages
- Matte Cover
★ Order it now to keep track of your prospective clients and organize your work !
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The Selling Checklist: A Pocket Companion for Sales Success
“If selling was easy we’d all be doing it, and we’d all be rich.” That statement might be true, but while selling may not be easy, it doesn’t have to be complicated.
In this short but impactful checklist-style sales book, Andrew Goldberg takes his usual blunt and direct coaching style and brings it to the unnecessarily complex world of sales. In just a few short hours, you will learn how to break your sales process down into its simplest parts, and turn it into a checklist that will help you ensure you bring your most professional self to every sales call, thereby improving your conversion rate, your average sales value, and ultimately, your sales.
Review this book before every sales meeting, and you will always come out on top!Read more
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The Secrets of SOCRATIC SELLING: How To Ask The Right Questions To Close The Sale
Discover the Transformative Power of Socratic Selling!
Unlock a revolutionary approach to sales that fosters genuine engagement, builds lasting relationships, and drives success. This insightful guide takes you on a journey through the Socratic method applied to modern-day sales interactions.
Here’s what you’ll learn:
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The Foundations of Socratic Selling: Delve into the history and core principles of the Socratic method, and discover how it revolutionizes sales engagement.
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Understanding the Buyer’s Mindset: Explore common buyer personas, and learn how to empathize with and better understand your customers’ needs through insightful questioning.
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The Art of Inquiry: Master the balance between open-ended and closed-ended questions to drive meaningful conversations and uncover the right solutions for your customers.
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Building and Maintaining Rapport: Learn techniques for establishing trust, building rapport through Socratic questioning, and maintaining a positive, consultative dialogue throughout the sales process.
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Overcoming Objections Gracefully: Discover how to employ Socratic questioning to address and overcome objections, backed by real-world examples and scenarios.
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Closing the Sale: Uncover strategies for identifying buying signals, guiding the conversation towards closing, and exploring various closing techniques that complement the Socratic approach.
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Continuous Learning and Self-Reflection: Engage in self-reflection, solicit feedback, and establish a routine for continuous improvement in your sales skills.
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Practical Applications and Exercises: Dive into real-world case studies, exercises, and role-play scenarios to practice and refine your Socratic selling skills.
This book is a powerful resource for sales professionals looking to elevate their sales game, build meaningful customer relationships, and achieve their sales goals with integrity and professionalism. Embrace the timeless wisdom of Socratic selling and transform your sales approach forever!
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