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Sales Management: Motivational Sales Meetings: Ensuring that they’re productive and that they’re the ones the team look forward to attending.
Highly effective sales meetings motivate, excite, and provide the sales team with clarity and focus. As a consequence, the investment cost (in terms of both time and money) accrues a healthy Return on Investment (ROI), and supports achievement of the Sales Management job purpose of ‘achieving sales through others’. This return though doesn’t happen by accident. Careful attention to the right preparation, effective implementation via the use of well developed chairmanship and facilitation skills, along with robust follow-up all contribute to success; there is a recipe for success.Sometimes though, one or more of the ingredients can be lacking, or may even be missing altogether. This can turn the meeting from one which achieves an impressive ROI to one which impacts negatively on motivation, fails to contribute to clarity and focus, and (at best) provides only limited returns.This book plugs that gap, and provides the pragmatic and practical ‘know how’ (including a chapter on the do’s and don’ts related to virtual meetings) to ensure that sales meetings are indeed ‘motivational’!It’s puzzling then that so many organisations don’t provide their Sales Management team(s) with formal input regarding how to ensure this critically important activity drives success.Read more
£8.70 -
Sales Minutes for Sales Masters
What is it that separates the top sales performers – the ones making all the money and winning all the awards – from everyone else? It’s not genetics, education, or even luck. It’s the desire and commitment to get a little better every day.You don’t become the top dog in your business or bullpen just by learning the same systems and techniques as everyone else. You also need to give yourself little advantages. In this book you’ll find dozens of them. Even better, each one has been pulled from an industry legend and tested in the real world. These aren’t fun ideas; they are proven tips that create results.
Even if you only have a minute to shift your perspective or improve your skills, this book has all you need to take the next leap forward. Pick up your copy today to change your life and career in just a few moments at a time!
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£19.00 -
Sales Motivation: 99 Inspiring Quotes To Motivate You And Your Sales Team
The book “Sales Motivation: 99 Inspiring Quotes To Motivate You And Your Sales Team” features 99 unique motivational quotes by some of the most famous entrepreneurs, leaders and thinkers. Undoubtedly, this collection of quotes will give you a huge boost of inspiration and motivation!Read more
£4.70 -
Sales on Rails: A Sales Engineer’s Framework for Better Selling
This book is intended to help Sales Engineers (SEs) dramatically improve their sales results. Based on the author’s own experience as an SE in the field, the book contains a framework for understanding how and why prospects decide to buy and how to navigate that process with the least amount of work and the highest likelihood of closing the sale.Read more
£10.70 -
Sales Order & Products Stock Log Book: Daily Sales Order Log Book For Online Ethical Beauty business To keep Track And Record Costumers Orders , … order forms + stock log +…
Blank Ethical Beauty Daily Order Log Book
Keep track of your customer orders with this simple logbook for small businesses & online businesses.
Large and handy Size 7 inches by 10 inches.
109 pages enough space for writing.
Including sheets of:- Orders Forms :
- Name
- Contact
- Order number
- Order date
- GNT
- Product, Quantity and Total
- Space for 5 products per order form
- p&p and Total boxes
- Date paid & paiment method
- Order placed date and delivered date.
- Order posted and space for date and tracking number
- Stock log
- Order log
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£4.70 - Orders Forms :
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Sales Playbooks: The Builder’s Toolkit
A well-designed, relevant, and highly utilized sales playbook creates teams that engage with more prospects, produce more pipeline, and close more deals. A playbook creates more consistent top performers, more quickly. It will also close the gap between your top performers and everyone else.Playbooks are living tools that must continue to be developed, revised, and curated over time. Growing companies are constantly hiring new people, promoting internally, entering into new markets, and facing direct or unforeseen competition. In order to drive success, an understanding of how the business operates, what has worked in the past, what is presently working, and what is anticipated to work in the future is required.
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£19.20 -
Sales Presentations For Dummies
Are your sales presentations stuck in the 20th century?Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that’s constantly bombarding them with sales pitches. Motivating today’s buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you need to know to create and deliver compelling presentations. Pulled from examples and experiences of thousands of actual sales presentations, the information in this innovative resource offers the tools and tips you need to keep your leads engaged from hook to call to action.
Today’s business landscape is competitive. When your sales presentation is being compared to countless others, it’s important to stand out for all the right reasons. Instead of using dated sales approaches,, update your understanding of the art of selling―and create compelling, engaging presentations that hook audience members from the beginning.
- Leverage a proven, blockbuster formula that engages audiences in any industry
- Use the power of storytelling to connect with prospective clients and soften their resistance to your sales pitch
- Understand and apply customer insights to ensure that your solution is top-of-mind in purchasing decisions
- Update your professional skill set to encompass today’s most motivating sales tactics
Sales Presentations For Dummies brings your sales style into the 21st century and connects you with the skills you need to excel in today’s complicated business landscape.
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£12.50£17.10Sales Presentations For Dummies
£12.50£17.10 -
Sales Prospecting For Dummies
Prospecting – finding and qualifying prospective clients – is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Then there’s the fear of rejection that makes it so hard to approach strangers and talk to them persuasively about the product or service you represent. The good salesperson recognizes these challenges and finds ways to cope with them. The great salesperson, according to sales legend Tom Hopkins, turns them to her advantage and uses them to supercharge her selling and sell, sell, sell.Whether you’re a newcomer to sales or a seasoned pro, Sales Prospecting For Dummies is your survival guide for generating new leads. Tom Hopkins helps you gain a solid perspective on what prospecting is and shares simple, yet powerful ways to build a prosperous selling career by meeting and getting to know the right people. You’ll find out how t o:
- Build an appealing image
- Polish your phone skills
- Tap business contacts for leads
- Prospect your customer list
- Use the power of the Internet
- Get the biggest bang for your advertising buck
Here’s a gold mine of tried-and-true techniques and strategies for finding and keeping clients from America’s number one sales trainer. You’ll discover how to set your goals, plan your time, and multiply your leads by:
- Obtaining valuable free information from newspapers, magazines and specialized journals, radio and television, the Internet, and more
- Developing a network of friends and associates; and mining it for all it’s worth
- Speaking so others will listen and maximizing every meeting with every person
- Techniques for getting satisfied customers to become an endless source of new referrals
- Building your image to the point where prospects seek you out
- Handling failure and rejection, keeping a positive attitude, and staying motivated
A concise, yet comprehensive guide to getting and maintaining a salesperson’s most vital lifeline – new prospects – Sales Prospecting For Dummies is an indispensable tool of the trade for rookies and veteran salespeople alike.
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£12.30 -
Sales Prospecting Journal: Sales Call Tracker to Keep Record of Prospective Customers – Follow up Planner for salesperson
This sales prospecting journal will help you to keep track of your sales activities and outcomes over time, organize all the important information about your potential clients and build a strong relationship with them.
This book contains :
- Identification Page.
- 1 Page for Salesperson information (Full Name, address, Email, Phone Number) and Book Information (Start Date, End Date, Duration of Use).
- 1 Page for goals, Motivation, and Skills acquired to achieve those goals.
- 1 Page for setting a vision in (6 months,1 Year,2 Years,5 Years, and 10 Years).
- 1 Page that contains 60 reminders.
- 1 Page for The Affirmations that inspires you.
- 100 Pages for Sales call records (Client Name, Date, Phone, Follow up, Result, and Notes).
- 1 Page of Summary sales activities.
- 1 Page of Summary sales outcomes.
- 1 Page for writing in the lessons you have learned.
- 1 Page for writing in the improvements you had.
- 2 Pages for customers that you want to keep regular communication with (Client Name, Phone, Email, Purchase history).
-Book details :
-
Size 8.5*11 inches
-
112 Pages
- Matte Cover
★ Order it now to keep track of your prospective clients and organize your work !
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£8.50 -
Sales Record Log Book: A Notebook To Keep Track Of Orders That Have Been Received – Simple Sales Tracker For Small Business
Use this sales record log book to keep track of orders that have been received.
This sales record log book has space to record:
- Date
- Order
- Product
- Quantity
- Price
- Fee
- Total
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£4.70 -
Sales Register: Record Daily Simple Small Business Sales|Save Customer info – 112 Pages (8.5″ x 11″ Inches)
Keep track of your Sales with this simple logbook for small businesses, online businesses, and Retail.
This detailed large Business Sales register is 8.5 inches by 11 inches
112 Pages enough space for writing
- 100 pages of sales register
- 10 pages of customer information
Each page has one order form per page that include spaces for the following information:
- Date
- Document Number (invoice number)
- Customer name
- Quantity(Qty)
- Amount
- Balance
- Recieved by (for extra security in form of a signature)
- Customer Detail: Name, Address, E-mail, Phone
- up to 30 customers
- Notes
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£4.00 -
Sales Revolution: Explode Your Sales Within 21 Days!
Sales Revolution! (The Ultimate Sales Technique Book)You’re Only 4 Hours Away From Understanding Secrets That Most People Will Never Know on Making a Fortune in the Sales Industry That’s how long it takes to put the strategies in this sales training guide to work. Learn how to:Double or Even Triple Your Current Commissions or Salary By Using This Easy To Use Step-by-Step GuideStudies show that 97% of salespeople quit the sales industry within their first 6 months due to earning poor money. This is because the sales industry is TOUGH if you don’t have a strategy and you don’t know the secrets that are shared in this system. The collective wisdom in this sales advice guide took 4 years of solid study to amass, and you’re going to get it all for the price of a lunch ticket…How I stumbled Upon A Secret That Had Me Become One of The TOP Sales Earners in The Country Within 6 Months… Yes that’s right, my commission checks and closing rate were so high, that the company made me the sales trainer for the whole of the UK.And you can too with my step-by-step guide in just 4 hours or less, just simply copy the instructions within! Create A Powerful Sales Presentation In Just A Few Hours And Start Earning More Money – THIS WEEK!”But Neil, earning the money you’re talking about, it must be complicated and time consuming, right?” Well… not exactly. Inside this sales training guide, I spill ALL of my secrets, and teach you step-by-step how you can do the same in less than 4 hours of reading.For a complete Table of Contents, click the “Look Inside” button at the top left of the page. This guide is only for people that want to:earn more money, right away – THIS WEEK!Increase their conversion rate.Create a KILLER sales presentation, that Prospects love! Learn what it is that your prospects are looking for and how to make sure you hit all their desires. Discover how to get 300% more referrals.Discover the ‘SECRET’ questions that have your prospects tell you all of their objections! Learn the top sales mistakes that rookies make, and how you can avoid them Start your successful sales journey TODAY. You’re within 4 hours of mastering your sales success and earning more money! Scroll up & click the buy button straight away.Tags: sales training, sales book, sales technique, sales management, sales funnel, sales tips, sales training programs, sales training ideas, sales training courses, sales training seminars, sales training exercises, sales training books, sales training and development, sales training basics, sales training b2c, sales training b2b, sales training help, sales training advice, sales training guide, sales training tips, sales training kindle,Read more
£19.00 -
Sales Strategy for Business Growth: “… see a marked improvement in your company’s sales performance.”
It is essential that the key players in a business understand how to get the best out of its sales operation and its sales people to ensure that it maximises every sales opportunity.
Sales Strategy for Business Growth will help you to achieve these goals through increasing your sales performance. This book uses practical examples to underpin how to develop the best possible sales strategy and includes ideas from eminent experts to show how this can be achieved. It will help directors and key executives to develop a successful sales strategy and covers those topics that need to be addressed so that plans to achieve sales growth can be implemented.
This book has been written especially for:
- Business owners who may not have had any formal sales or management training and others who may want to review their existing sales strategy or improve its implementation.
- Directors who want to learn more about how members of a sales team work so they can understand the barriers and opportunities which impact on the strategic direction of the company.
- Sales managers who currently manage a sales team and who want to improve their understanding of the economic, sales, marketing planning and behavioural side to management in order to increase sales effectiveness.
The key benefit of reading this book will be better sales performance achieved through improved decision-making. Its unique selling point is that every chapter is supported by evidence from eminent business people.
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£4.70 -
Sales Superpowers: A New Outbound Operating System To Drive Explosive Pipeline Growth (Justin Michael Method Book 1)
Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals. Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting, but he also built a thriving community of like-minded individuals seeking personal and professional growth.
Testimonials from industry leaders and JMM (Justin Michael Method) students serve as a testament to the effectiveness of this method. Sales executives, account executives, and co-founders alike share their experiences of rapid success and personal transformation.
What sets “The Justin Michael Method” apart is its scalability and adaptability, allowing salespeople to integrate the methodology seamlessly into their unique styles. This book emphasizes the importance of understanding human psychology to tap into the true potential of outbound sales, a principle that has consistently delivered results.
Justin Michael’s commitment to his students and clients shines through in their testimonials and raving reviews. His holistic approach goes beyond tactics and playbooks, delving into neuroscience, game theory, and negotiation, helping sales professionals become selfless advisors dedicated to their clients’ best interests.
Throughout the book, you’ll discover the skills to overcome cold-call reluctance to achieve profound confidence, and predicting outcomes with precision. Justin Michael’s personalized coaching has had a profound impact on the lives of sales professionals around the world, and now you have access to these new skills in this book.
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£4.60 -
Sales Tactics & Strategies (Super Guides)
Master the art of selling How do you create a winning sales strategy? What tactics can bring you closer to your customers while steering clear of high-pressure sales that might endanger existing relationships? These are some of the crucial questions every salesperson and business owner face.
The Super Guide: Sales Tactics & Strategies is specifically written for entrepreneurs, salespeople, marketers, and business model analysts. The guide thoroughly explores the significance of a sales strategy, outlines successful sales strategies, and provides guidance on the avoidance of detrimental high-pressure sales tactics.
This book is a treasure trove of knowledge regardless of whether you’re involved in a startup or an established corporation. It provides unique insights and tools that will assist you in maximizing the effectiveness of your efforts.
For the solo entrepreneur or small business, these strategies and tactics can transform your sales approach and maximize your revenue. For those running larger teams, learn these insights without hiring an expensive consultant, and ensure you’re well-equipped when you do.
With the Super Guide: Sales Tactics & Strategies, you’ll do more than just meet your targets. You’ll master the art of selling and gear your business for long-term financial success!
Inside this Super Guide, you’ll discover:
- The difference and significance of sales tactics and strategies
- The importance and examples of successful sales strategies like Hubspot and Shopify
- Various types of sales strategies and their examples
- How to develop a sales process that supports the buyer’s journey
- Tips on maximizing sales through inbound and outbound strategies
- How to craft a compelling sales pitch and close deals with confidence
- Strategies on how to adapt your sales approach during a recession
- Key principles to developing a successful sales strategy
- Techniques for effective direct selling, avoiding high-pressure tactics, and much more.
Take a look inside! Read an excerpt from this Sales Tactics & Strategies Super Guide:
“Both a sales strategy and a sales approach are essential to your company’s success. Both are unique in their own right, yet share some characteristics that make them useful companions. Additionally, each one of them wants the same thing, which is an increase in both company sales and their balance sheets.”
This is must-have knowledge for entrepreneurs and business model analysts and consultants. If you want to dominate business models, this super guide was made especially for you.
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£14.70 -
Sales Training: How to Deal with Objections, Secret Techniques for Prospecting, and How to Find Success in Selling (Sell anything to anyone, Sales, Sales Training, Sales Books,…
The World’s First Sales Book to Make You ABSOLUTELY GREAT in SALES in a MATTER of DAYS(not months…)
Selling can be very frustrating…and confusing…when you don’t know how to sell.
- Part 1: How to OPEN sales calls, meetings, and presentations
- Part 2: How to get MASSIVE Rapport & Build TRUST with your prospects
- Part 3: Offer the HIGHEST offer, and get THE MOST out of every prospect
- Part 3: How to handle EVERY OBJECTION and finish the sale with excitment & enthusaism from both sides
When you understand how SIMPLE & EASY is to presuade, influence, and close – selling becomes a part of WHO YOU ARE, not only in business, but in life.
This book was written specifically for you to “take you by the hand” through the confusing world of selling, so you can build a customized & proven sales process and scripts that suits YOU and your SELLING STYLE, to get the HIGHEST CLOSING RATE while maximizing EACH & EVERY PROSPECT to get the biggest sales.
Here is what you get. You’ll learn:
- How to open a sales call, sales meetings, and sales situations no matter your industry
- The secrets to build MASSIVE rapport with your clients, making the sale much more smooth and easy
- How to build strong trust with your clients, even if you’ve just met them
- How to qualify your clients and know EXACTLY what is their SPENDING ABILITY
- How to add SCARCITY & URGENCY to avoid 99% of the objections
- Closing – How to suggest a close in a smooth way
- How to deal with ANY objection and motivate your client to buy now
- Upselling – How to get the BIGGEST SALE from EVERY CLIENT
“The version of you that wakes up tomorrow, is dependant on the actions you take today.”
BONUS: Buy Paperback, Get the Kindle Edition for FREE!
Scroll Up, Click on Buy Now with 1-Click Button and GET YOUR COPY NOW!
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£3.00 -
Sales Unplugged: The Invaluable “Go-To Guide” for Busy B2B Salespeople
Sales Unplugged is a comprehensively researched set of curated best practices for busy B2B salespeople, with the drive and ambition to succeed.
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£12.30 -
Salon Appointment Book 2024-2025: Daily & Hourly Appointment Book with 15 Minute Increments | To-Do List & Notes Pages | For Hairdressers, Beauty … – A4 – undated – Marble…
Salon Appointment Book 2024-2025 Hardcover.
This undated appointment book is helpful for keeping track of all your salon appointments.
Includes 104 weeks of tracking from Monday to Sunday (8 a.m. to 9 p.m.) with 15-minute appointment increments.Features:
- 104 weeks in an easy and simple design
- Each Week is a 2-page spread
- Enough for a whole 2 years
- A special section for notes each week
- To-Do List section
- Extra pages for notes at the end of the book
- Important dates Pages
- Yearly Overview 2024-2025
- Contact pages
- Large size 8.25×11 Inch
- Matte cover
The book is available on several different covers. Click on the author’s name to choose the book that best represents you.
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£14.20 -
Salon Appointment Book 2024: Beauty Appointment Diary 2024 with Times | Weekly and Daily Appointment Notebook with Date from 6 AM to 10 PM with 15-minute Slots.
About This Item
This weekly planner will help you to record all your client’s appointments from Monday to Sunday with Notes, 6 am to 10 pm with 15-minute increments.
Features of This Book:
• Contact List
• Dated 52 Weeks for 2024
• 6 AM to 10 PM
• Mon To Sun With Notes
• 15 Minute Increments
Book Details:
• 8.5 x 11 Inches(A4 Size)
• 115 Pages
• Matte CoverRead more
£6.60 -
Same as Ever: Timeless Lessons on Risk, Opportunity and Living a Good Life
The New York Times and Sunday Times Bestseller.As seen on Diary of a CEO podcast with Steven Bartlett.
From the author of the multi-million copy selling The Psychology of Money…
Same As Ever will arm you with a powerful new ability to think about risk and opportunity, and navigate the uncertainty of the future. When planning for the future, we often ask something like, “What will the economy be doing this time next year?” Or we want to know, “What will be different ten years from now?”
But forecasting is hard. The important events that will shape the future are inherently unpredictable.
Instead, we should be asking a different question: What will be the same in the future as it is now?
Knowledge of the things that never change is more useful, and more important, than an uncertain prediction of an unknowable future.
In Same As Ever, bestselling author Morgan Housel shares 24 short stories about the ways that life, behaviour, and business will always be the same.
As you see familiar themes repeat again and again in the years ahead, you’ll find yourself nodding and saying, “Yep, same as ever.”
With this new knowledge and confidence, you will be on the path to living a good life.
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£12.15£14.99 -
Sandra Boynton’s My Family Calendar 17-Month 2023-2024 Family Wall Calendar
Featuring the adored animal characters of beloved children’s author Sandra Boynton, this 17-month calendar begins with the school year in August 2023 and provides a vertical column for up to 6 family members’ appointments, academic events, lessons, haircuts, trips―you name it. Moms, Dads, and the whole family can quickly see everyone’s plans!
Features include:- 12″ x 12″ size (12″ x 24″ open)
- Printed on FSC certified paper with soy-based ink
- 17-months: August 2023–December 2024
- 6 family member columns to note activities
- Official major world holidays and observances
- Year in a glance for 2023, 2024, and 2025
- BONUS: 300+ planning stickers and a drop-down storage pocket
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£12.99£13.99 -
Save with Jamie: Shop Smart, Cook Clever, Waste Less
Let Jamie show you how to save money, time and resources in the kitchen with wholesome and delicious recipes in Save with Jamie
We all want to make the most of what we have – but how do we do that in the kitchen? In Save with Jamie, Jamie Oliver will teach you how to reduce waste and save money in your cooking, without compromising on flavour.
In this indispensable cookbook, Jamie will show you how to:
– Buy economically and efficiently
– Get the most out of your ingredients
– Save time and prevent food wasteAnd there’s no compromise – we’re talking big flavours, comfort food that makes you happy, and colourful, vibrant dishes.
Enjoy delicious recipes that won’t break the bank, including:
– SWEET AND SPICY BEEF TAGINE
– SLOW ROASTED PORK RAGU
– CRISPY SALMON TACOS
– CHICKEN AND SPINACH CANNELLONI
– MEXICAN FILLED OMELETTEWith Jamie’s bonus chapter on dishes for £1 a serving, you’re guaranteed to eat well for less.
In Jamie’s extensive collection of internationally loved and trusted cookbooks, this is the one about money saving meals.
‘There is only one Jamie Oliver. Great to watch. Great to cook’ Delia Smith
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£20.40£24.70Save with Jamie: Shop Smart, Cook Clever, Waste Less
£20.40£24.70 -
Schaum’s Outline of Financial Accounting, 2nd Edition (Schaum’s Outlines) (SCHAUMS’ BUSINESS ECONOMICS)
The ideal review for your financial accounting
More than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice.
- 490 fully-solved problems
- Full coverage of accounting concepts, principles, and tools
- Complete self-testing exams
- Supports and supplements the leading textbooks in financial accounting
- Appropriate for the following courses: Financial Accounting, Accounting for Management, Accounting Principles, Accounting I, Accounting II
- Easy-to-follow review of financial accounting
- Supports all the major textbooks for financial accounting courses
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£16.10 -
Scientific Advertising
“Scientific Advertising” by Claude C. Hopkins is a timeless masterpiece that unveils the secrets of successful advertising. With a captivating blend of practicality and insightful wisdom, Hopkins revolutionizes the way businesses approach their marketing strategies. Drawing from his extensive experience, he emphasizes the importance of tracking and measuring results, debunking myths and replacing guesswork with scientific principles. This groundbreaking book provides a comprehensive guide on how to craft persuasive messages, create compelling headlines, and understand the psychology of consumers, making it an essential read for anyone seeking to maximize the effectiveness of their advertising campaigns.Read more
£0.40Scientific Advertising
£0.40 -
Scientific Advertising
Scientific Advertising by Claude C. Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
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£7.60Scientific Advertising
£7.60 -
Scientific Advertising: Das Buch das vom Taufpate des modernen Marketing geschrieben wurde
Das Buch das vom Taufpate des modernen Marketing geschrieben wurde!
Endlich auf Deutsch!
Verstehe und profitiere von den Prinzipien des effektiven Advertising.
Ob du in erwägung ziehst eine Karriere im Advertising zu starten oder den besten Weg suchst dein Business zu vermarkten, beginne mit Hopkins und fahren dann mit dem Rest fort.
In diesem zeitlosen Meisterwerk, fasst der Taufpate des modernen Marketing zusammen wie man mit Advertising messbare Ergebnisse erhält.
Eine einmalige Perle für jeden der sich in die unruhigen Gewässer von Business, Umsätze und Marketing bewegt: In diesem kleinen Band antizipiert Hopkins jeden modernen Marketing Trend und erklärt was uns dazu bringt zu kaufen und was zum Verkauf führt.
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£10.70 -
Scientific Advertising: Original Classic Edition
The essential guidebook on how to make your marketing and advertising more profitable—faster.You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
- Create a winning personality for your ads
- Incentivize people to buy without using sensationalism or empty rhetoric
- Strategically incorporate visual design elements into ads
- Harness the power of coupon advertising, product sampling, and direct-mail marketing
- Run test campaigns to make smarter decisions about your advertising dollars
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
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£11.40 -
Scientific Advertsing: the must have collector’s edition with more than 200 original ads by Claude Hopkins
SCIENTIFIC ADVERTISING, THE MARKETING BIBLE FOR ENTREPRENEURS, IS FINALLY AVAILABLE IN A COLLECTOR’S EDITION!
«Claude Hopkins, the greatest ad man who ever lived…»
Gary Halbert«Claude Hopkins wrote it in 1923. Rosser Reeves, bless him, gave it to me in 1938. Since then, I have given 379 copies to clients and colleagues.»
David OgilvyClaude C. Hopkins, the grandfather of modern advertising, wrote Scientific Advertising in 1923. Since that year, every marketing genius, every copywriting expert, and every top entrepreneur has been reading this evergreen marketing classic.
Whether you are building your career in marketing or want to better promote your business, it doesn’t really matter: start with Hopkins and only then move on to the rest.
In this timeless classic, the father of modern marketing Claude Hopkins outlines how to get (and measure) results with advertising.
A must-have gem for anyone navigating the restless seas of business, sales, and marketing: in this short volume Hopkins anticipates every trend in modern marketing, explaining what drives us to buy and what leads to sales.
Scientific Advertising will not teach you how to write ads, instead, it provides much more valuable insights. It will teach you how to train your brain to write better copy. It will show you how to view advertising differently in a more effective way.
If you want knowledge and ways to get better at copywriting then this book is a MUST.
THIS IS THE FIRST COLLECTOR’S EDITION OF SCIENTIFIC ADVERTISING,
FEATURING MORE THAN 200 OF CLAUDE C. HOPKINS ORIGINAL ADS!
A must-have for everyone that is interested in studying marketing and advertising!
ABOUT THE AUTHOR:
Good Year? Launched by Claude Hopkins’ advertising.
Pepsodent? Launched by Claude Hopkins’ advertising.
Palmolive? Launched from the Claude Hopkins commercial.
Corn-flakes and puffed rice? Also launched by Claude Hopkins.
The advertising strategies of Claude C. Hopkins are responsible for the spread of many products and brands still used today, and this would be enough to have this 1923 gem on your desk.
THE MASTER OF OGILVY, GARY HALBERT, DAN KENNEDY, FRANK KERN, TODD BROWN, AND JAY ABRAHAM.
Every single person has played a major role in the last 100 years of advertising and marketing agrees: this is the most important book every entrepreneur, every advertiser, and every marketer can read. Hopkins was the master of masters, the pioneer among pioneers, and arguably the businessman and copywriter with the biggest legacy.
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£2.50 -
Scientific Research in Information Systems: A Beginner’s Guide: 0 (Progress in IS)
This book is designed to introduce doctoral and other higher-degree research students to the process of scientific research in the fields of Information Systems as well as fields of Information Technology, Business Process Management and other related disciplines within the social sciences. It guides research students in their process of learning the life of a researcher. In doing so, it provides an understanding of the essential elements, concepts and challenges of the journey into research studies. It also provides a gateway for the student to inquire deeper about each element covered. Comprehensive and broad but also succinct and compact, the book is focusing on the key principles and challenges for a novice doctoral student.Read more
£23.00£52.20 -
Search Engine Optimization All-in-One For Dummies
The most comprehensive coverage of search engine optimizationIn Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you’ll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.
If SEO makes your head spin, this no-nonsense guide makes it easier. You’ll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!
- Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
- Covers SEO and optimizing servers for SEO
- Provides important information on SEO web design
- Shows you how to use SEO to stay “above the fold”
If you’re a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.
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£2.20 -
Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance))
Get search engines to rank your site as the No. 1 result with help from this comprehensive resourceWhat’s the best hiding place in the world? The second page of Google’s search results!
If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you’ll find practical and easy-to-follow advice to increase your site’s chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines.
You’ll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You’ll also find out how to:
- Optimize your webpage with responsive design that makes it irresistible to Google
- Create a keyword strategy that keeps interested and engaged visitors flowing to your website
- Generate the backlinks that will teach Google you’re a trusted resource and help you climb the search engine results page
Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.
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£21.30£27.50 -
Secrets of Closing the Sale
Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and examples throughout that illustrate the relevance of these truths in the marketplace today. Also includes a foreword written by Tom Ziglar.Read more
£11.60£12.30Secrets of Closing the Sale
£11.60£12.30 -
Secrets of Successful Sales
If you don’t sell, you don’t have a business. In Secrets of Successful Sales, Alison Edgar, The Entrepreneur’s Godmother, brings together psychology and sales to help you develop a winning strategy for increasing sales and growing your business. Centred around Alison’s Four Key Pillars of Sales methodology, this book enables you to understand customer behaviours, provides you with a foolproof process, explains how to create an effective strategy, and close with confidence.Read more
£11.00£14.20Secrets of Successful Sales
£11.00£14.20 -
Secrets of the Millionaire Mind: Think Rich to Get Rich!
Mastering the Inner Game of Wealth. Have you ever wondered why some people seem to achieve wealth effortlessly while others work just as hard but still struggle financially? In this fresh and original book T. Harv Eker explains how you too can master the inner game of money so that you will not only achieve financial success but keep it once you have it. Using breakthrough techniques T. Harv Eker shows you how childhood and family experiences and inner mental attitudes shape your view of money. Each of us has a personal money and success blueprint already ingrained in our subconscious minds, and it is this blueprint that will determine the course of our financial lives. Eker reveals: Powerful ‘declarations’ that drive new, money-attracting beliefs into your subconscious; Dozens of high-income and wealth creation strategies; What truly wealthy people know that others do not; The cause of almost all financial problems; How to earn passive income, so that readers can make money while they sleep. Armed with insights provided in this book, you can begin taking action to transform your financial self, quickly and permanently.Read more
£5.70£10.40 -
SECRETS ON FIBONACCI TRADING: Mastering Fibonacci Techniques In Less Than 3 Days
Secrets of profiting from trades without anxiety even if you have failed with several strategies before
You have joined the trading journey with a high expectation of financial success. As exciting and colorful as it seems, financial trading can be one of the riskiest endeavors you have participated in.
Trading in the financial market without necessary preparation can lead to disastrous results.
- Have you ever experienced constant anxiety about the way the price goes in the chart?
- Have you ever struggled to figure out which strategies work and which don’t?
- Have you ever experienced the feeling of betrayal by the market, in which the price seemed to go opposite to your decision every time?
- Have you ever been out of control of entering and exiting the trades without knowing why?
Don’t panic! it is never too late to change things. It’s about whether or not you are determined enough.
Trading is not an easy endeavor, but it will become much more comfortable when you know the right strategies and techniques to give your trade a better winning probability.
You don’t want to wrap up yourself in a vicious cycle created by losing trades and negative feelings. Successful trading is not about some quick gimmicks of where to buy and where to sell.
Luckily, all traders can improve their trading if they are committed and disciplined enough to what they should do.
This book is about trading techniques surrounding Fibonacci tools, based on the miracle sequence discovered by an Italian mathematician centuries ago. The reliability of Fibonacci tools lies in their ability to closely connect with the three most important aspects in trading: support, resistance, and trend.
In Secrets On Fibonacci Trading, you will discover:
- The deep reason behind the use of leading oscillators and how they can save you tons of money which lagging indicators can’t;
- Step-by-step guidance on how to draw Fibonacci retracement and extension levels in the most accurate way;
- One trading method which can be combined with Fibonacci to best predict market movements;
- How to determine the ideal time to enter and exit a trade based on Fibonacci (and other market signals);
- The importance of Fibonacci projection and how to use it in your trading;
- How to optimize Fibonacci plotting in planning the size of the position, the stop loss placement, and the whole action plan;
- How to maximize profits using advanced Fibonacci techniques;
- What is the three-part rule and how to use it to protect your profits and let them grow;
- A great tool to combine with Fibonacci to boost up your trading efficiency;
- How to execute the best money management strategies to beat Mr. Market;
Most traders fail because they overcomplicate their trading systems while failing to adopt a necessary trading mentality, causing trading chaos. This is the reason why this book focuses on both the simplicity and clarity of trading strategies and the needed mindset so that you can benefit from them whether you are a newbie or an experienced trader.
So if you want to discover all the Fibonacci techniques inside and take your trading to the next level, scroll up and click the “Add to Cart” button now!
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£6.40 -
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
Our relationship with ads: it’s complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
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£21.50£24.70 -
Segregation of Lands – Renewable Energy (US Bureau of Land Management Regulation) (BLM) (2018 Edition)
Segregation of Lands – Renewable Energy (US Bureau of Land Management Regulation) (BLM) (2018 Edition) The Law Library presents the complete text of the Segregation of Lands – Renewable Energy (US Bureau of Land Management Regulation) (BLM) (2018 Edition). Updated as of May 29, 2018 The Bureau of Land Management (BLM) is amending its regulations to add provisions allowing the BLM to temporarily segregate from the operation of the public land laws, by publication of a Federal Register notice, public lands included in a pending wind or solar energy generation right-of-way (ROW) application, and public lands that the BLM identifies for potential future wind or solar energy generation right-of-way applications under applicable legal requirements. The purpose of such segregation is to promote the orderly administration of the public lands. Lands segregated under this rule will not be subject to appropriation under the public land laws, including location under the Mining Law of 1872 (Mining Law), for up to two years from the date of publication of notice under this rule, subject to valid existing rights, but would remain open under the Mineral Leasing Act of 1920 (MLA) and the Materials Act of 1947 (Materials Act). This book contains: – The complete text of the Segregation of Lands – Renewable Energy (US Bureau of Land Management Regulation) (BLM) (2018 Edition) – A table of contents with the page number of each sectionRead more
£13.20 -
Self Employed Accounts Book: Simple Accounting Book for Small Business and Sole Trader
Are you looking for an Accounting Book to keep record of your financial transactions ?
If the answer is yes, then this bookis a good choice for you !It has been designed for the well organized small business owner or for anyone seeking to stay on top of their personal finances, it contains 110 pages and each page contains a table with the following columns :
- #
- Date
- Details
- Income
- Expenses
- Mode Of Payment
- Total
Features :
- 110 Pages.
- A4 format (8.5 x 11 Inches)
- High quality interior paper and professional cover design.
- Very easy to use.
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£3.80 -
Self-Promotion Without Social Media: 33 Ways to Get Seen, Feel Connected, and Grow Your Business
Self-Promotion Without Social Media reveals how creatives and solo business owners from all industries can increase their visibility, attract clients and market their work, without the daily grind of active social media promotion.
Social media is often touted as an ideal platform to connect with customers and clients, but it’s becoming increasingly tougher to see results without large budgets or time spent on the platforms. Self-Promotion Without Social Media recognises this challenge and inspires readers to experiment and engage with other avenues for self-promotion.
The interactive workbook element sets Self-Promotion Without Social Media apart from other contemporary non-fiction business marketing books. The book also features interviews with small business owners, checklists for best practice, and lessons learned from the author’s own business journey.
Written and designed by Tess McCabe, author of Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic Designers, this guide packed with actionable, tried-and-true self-promotion strategies from one small business owner to another.
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£20.90 -
Sell More, Do Less: An MSP & IT Specialist’s Guide to Better Sales Calls
In sales, effective communication can mean the difference between closing a deal, receiving the bare minimum or even losing a potential customer. Whether you’re a seasoned IT professional or just starting out, Sell More, Do Less will help you take your sales game to the next level.Focusing on maximising your existing customer base, this guide is filled with proven strategies and tips to build stronger relationships with your customers, communicate more effectively, and differentiate yourself from the competition. With hundreds of practical insights, you’ll discover how to identify types and styles of opportunities, accurately qualify a lead for upselling and tailor your language and pitch to suit individual customers and, crucially, close more deals.
“In this book, Danny has pulled together a system for selling that will be of benefit to any MSP, IT solution provider or technology business.”
Richard Tubb, The IT Business Growth ExpertAbout the Author
Meet Danny Boyle, an IT and MSP sales expert with over 17 years of experience in the industry. Danny has worked for various IT companies and has developed a deep understanding of the market and the challenges faced by IT companies when it comes to selling.
With a proven history of success in driving step change growth for cloud software brands in the IT services sector, Danny is now a well-known, recognised and trusted MSP industry specialist, with an impressive network of contacts across the industry and extensive experience of sales team leadership. Having successfully led multiple sales teams and helped IT companies increase their revenue and conversion rates, Danny has earnt a strong reputation amongst many industry peers and MSP partners throughout EMEA.
Throughout his professional life, Danny comes from an extensive sales background which involves all areas of sales including retail, face-to-face, cold-calling, account management, customer service, coaching and management. A keen golfer, Danny loves nothing more than heading to the course after work to unwind after a busy day.
You can find Danny on:
LinkedIn: /danny-boyle
Email: danny@dannyboyle.ukRead more
£11.40
