OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

• A new preface by the authors: Help! My Ocean Is Turning Red
• Updates on all cases and examples in the book, bringing their stories up to the present time
• Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

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Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald’s fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.

Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work.

Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.

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Brand-new tools to unlock your brain’s potential! This expanded edition of the New York Times and #1 Wall Street Journal bestseller includes chapters on A.I., nootropics, discovering your brain type, and more.

For over 30 years, Jim Kwik, the world-renowned brain coach, has been the secret weapon of success for a diverse range of high achievers, including actors, athletes, CEOs, and business pioneers. In Limitless, he reveals science-based practices and field-tested tips to accelerate self-learning, communication, memory, focus, recall, and speed reading to create amazing results.

In this expanded edition, you’ll find four new chapters:

· How to harness A.I. (Artificial Intelligence) to boost H.I. (Human Intelligence)
· The latest breakthroughs in nootropics and nutrition to enhance cognitive performance
· Limitless at Work–tools to adapt and thrive, whether you’re fully remote, embracing the hybrid model, or resuming the traditional office setting
· A self-assessment to crack your “brain animal” code

Newly updated with transformative success stories from people who’ve used Jim’s teaching in the real world, the expanded edition of Limitless gives people the ability to accomplish more―more productivity, more transformation, more personal success, more business achievement―by changing their Mindset, Motivation, and Methods and creating unstoppable Momentum. These “4 M’s” live in the pages of Limitless along with practical techniques that unlock the superpowers of your brain and change your habits.

Learn how to:

· FLIP YOUR MINDSET – Identify and challenge the assumptions, habits, and procrastinations that limit you and expand the boundaries of what you believe is possible.

· IGNITE YOUR MOTIVATION – Uncovering what motivates you is the key that opens up limitless mental capacity. When you unleash your passions, purposes, and sources of energy, you stay focused and clear on your goals.

· MASTER THE METHODS – Accelerate learning, improve memory, and enhance brain performance. Jim Kwik applies the latest neuroscience for accelerated learning so you can finish a book 3x faster through speed reading (and remember it), learn a new language in record time, and master new skills with ease.

· BUILD MOMENTUM – Unstoppable momentum is the product of mindset, motivation, and methods. Jim offers new insights and tools to unlock the first 3 M’s so you can become truly limitless.

Limitless Expanded Edition is the ultimate brain training book, packed with practical techniques to help you level up your mental performance and transform your life.

“There’s no genius pill, but Jim gives you the process for unlocking your best brain and brightest future.” ― Mark Hyman, M.D.

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