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Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life
With over 2.5 million copies sold worldwide, Who Moved My Cheese? is a simple parable that reveals profound truths
It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life, for example a good job, a loving relationship, money or possessions, health or spiritual peace of mind. The maze is where you look for what you want, perhaps the organisation you work in, or the family or community you live in. The problem is that the cheese keeps moving.
In the story, the characters are faced with unexpected change in their search for the cheese. One of them eventually deals with change successfully and writes what he has learned on the maze walls for you to discover. You’ll learn how to anticipate, adapt to and enjoy change and be ready to change quickly whenever you need to.
Discover the secret of the writing on the wall for yourself and enjoy less stress and more success in your work and life. Written for all ages, this story takes less than an hour to read, but its unique insights will last a lifetime.
Spencer Johnson, MD, is one of the world’s leading authors of inspirational writing. He has written many New York Times bestsellers, including the worldwide phenomenon Who Moved My Cheese? and, with Kenneth Blanchard, The One Minute Manager. His works have become cultural touchstones and are available in 40 languages.
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£7.57£8.99 -
Fundamentals of Advertising for New Biz/Newbies: Confused about growth and Advertising? Start by learning the basic principles, processes and more. Then things will click. Get…
Why Advertise? To grow your business.
But when it comes down to growth, everyone seems to have the answers. Except you.
There are courses on Digital Marketing, Social Media Advertising, how to buy Ads, how to get leads, how to convert leads. Great, you need to know them, eventually.
For now, you have questions no one talks about. How to sell your product/service? Who do I sell to? What do I say? For how long? Do I repeat myself? Is planning involved? Do I do it all? Can I do it all? Where to start? How does it all connect?
You’re confused. It’s only natural when jumping into something new without knowing the basics.
Things will click once you pick up this book and learn Advertising’s basic principles, processes, terms and costs.
It’s a quick, easy read, full of perspectives and answers. For your growing needs.
Ideal for start-ups and those starting out.
Author
EURO, JWT, Saatchi & Saatchi, O&M, Draft FCB, Y&R, just to name a few. Including stints as a lecturer, trainer, consultant and Ad Agency owner.From back in the day till today, last week to be precise.
M. R. Rosl is an unrepentant Ad Man. As a Copywriter, he saw it all and done it all for over 70 global clients. He has worked and lived in the US, MY, SG, HK and UK. He has packed 23 years of Advertising know-how into this book. His pain is your gain.
He resides in London. With his beloved wife, Liverpool and pint.
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Go Do Deals: The Entrepreneur’s Guide to Buying & Selling Businesses
Go Do Deals provides entrepreneurs with a practical method to source and buy companies without having capital and without borrowing lots of money.For those who are ready to take the next step on the entrepreneurial ladder and make the shift from customer to shareholder value creation, Go Do Deals shows them how to:
- Bypass the brokers and find businesses that are NOT for sale
- Find, approach, and have positive conversations with potential sellers
- Structure deals so that they do not need to contribute cash upfront
- Choose the right deals and avoid buying themselves a job
- Know the best time to exit or sell their business
Buying a company can double one’s business in an afternoon, free them from the treadmill of staff and customers, and avoid the blood, sweat, and years of start-up pain. It’s time to Go Do Deals.
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IT’S THE LAW!: The Little Book of Bizarre, Strange, Unusual, and Weird Laws from Around the World
First published in 2022 ‘IT’S THE LAW! The Little Book of Bizarre, Strange, Unusual, and Weird Laws from Around the World’ contains 458 unique entries from 66 countries. When travelling carry this little book wherever you go to help reduce the chances of being culturally insensitive, causing personal embarrassment, annoying the local population, being arrested, or even to avoid being fined or imprisoned. It is also perfect for using some of the entries as conversation starters, or for intriguing questions in a trivia quiz… such as: Where are you forbidden from dying? Where are UFO’s banned from landing? Where is it illegal not to flush the toilet? Where is it the law that you must walk your dog at least three times a day? Where can you be jailed for three months for picking cloudberries? Where is it illegal to wear ‘noisy footwear’? In which city are you legally required to smile at all times? You will find the answers to these intriguing questions, and many more Bizarre, Strange, Unusual, and Weird Laws inside this amazing little book.Read more
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Social Media Planner: Social Media Planner and Tracker for Influencers and Social Media Managers – Gift for Influencers – 6 Month Undated Social Media Planner.
Are you looking for the perfect planner for growing, tracking, and creating for your social media networks? This 8.5 x 11 inch 6-month undated social media planner is the perfect place to keep track of your progress, plan content, and stay organized! Makes the perfect gift for influencers, social media managers, and small business owners! ????✏Why you will love our 6-month Ultimate Social Media Planner:
- Over 165 pages of useful tools, information, planner space, tracking, and more!
- Stay inspired with our helpful content idea tool sheet.
- Track followers for 6 months on our useful follower tracking sheet.
- Have more than enough space to write on these large 8.5 x 11-inch pages!
- Printed front and back to provide you with more months of planning space!
- Well designed matte printed cover, stylish notebook
- 8.5 x 11-inch sized notebook is ideal for planning content and notes.
- Track multiple platforms (YouTube, TikTok, Instagram, Twitter, Pinterest, Facebook, and Space for More!)
- Pages for monthly, weekly, and daily planning!
- Hashtag research page to store your top-performing hashtags
- 60 content planning pages for planning and premiering top content for your socials!
- Designed by a professional social media manager for optimal use and growth!
- Hand designed by the publisher – you won’t find this interior anywhere else!
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ETSY SEO MASTERCLASS 2023: Kick Start Your Etsy Shop: How to Build a Successful Handmade Business
Do you have a product or a business idea and are you looking for a cost-efficient way to organically rank your Etsy shop and drive the right traffic? You’ve come to the right place!Hello, I’m Kato, an ecommerce Coach and entrepreneur, a full-time six-figure Etsy and Shopify Seller, and I’m here to teach you all about Etsy and the latest Search Engine Optimization (SEO) updates that rolled out in 2023.
I have been successfully selling on Etsy for about five years now, and this platform has opened numerous doors for my business. Thanks to Etsy, I was able to turn my hobby into a full-time job within just six months of opening my Etsy Shop and listing my first product. It has been an overwhelming and amazing experience that has completely transformed my life for the better in ways I could have never imagined. Currently, our shop ranks in the top 1.6% of the most successful shops on Etsy. We produce and ship our leather goods worldwide and have accumulated thousands of 5-star reviews, loyal customers, and a couple of best-selling listings. Today, Etsy is one of the primary selling channels for our business, along with other platforms such as Shopify and Amazon.
I know how busy you must be, running your own business, handling multiple tasks at once and that’s why in this book I won’t bore you with general topics. Throughout this book, I’ll be your personal guide to navigating the overwhelming experience of selling on Etsy. We’ll discuss what exactly works on this platform and how to make your shop stand out among the others.
This book is for anyone who creates amazing products and is planning to expand their business or for those who already have an Etsy shop and want to further optimize and grow it.
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Honest SEO: Demystifying the Google Algorithm To Help You Get More Traffic and Revenue
Amazon Bestseller in Search Engine Optimization, Strategy & Competition, and Web Marketing
Nonfiction Book Awards Gold Medal
SEO is confusing—but it doesn’t have to be
With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe.
That’s where Honest SEO, a book that’s been over 20 years in the making, comes in. Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO.
And you don’t have to know how to code or have a computer science degree to read and understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
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My Revision Notes: Cambridge National Level 1/2 Enterprise and Marketing
Target success in Cambridge National Level 1/2 Enterprise and Marketing with this proven formula for effective, structured revision. Key content coverage is combined with exam-style tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge.
With My Revision Notes, every student can:
– plan and manage a successful revision programme using the topic-by-topic planner
– consolidate subject knowledge by working through clear and focused content coverage
– test understanding and identify areas for improvement with regular ‘Now Test Yourself’ tasks and answers
– improve exam technique through practice questions, expert tips and examples of typical mistakes to avoid
– get exam ready with extra quick quizzes and answers to the practice questions available online.Read more
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Viral Marketing: Guide to Successfully Creating a Buzz Around Your Online Brand, Acquiring Social Media Audience and Bringing in the Profits
★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★Content is the cornerstone of effective viral marketing, there’s no way around that. If you wish to draw in a bunch of traffic from various places while you are still young, then viral content is the way to go.
However, the majority of people who have a go at viral marketing don’t really have a clue about how to make things happen and they overlook the fact that niche networks already exist.
Fortunately for you, you don’t need to waste your time because this book will provide you with the essence of viral marketing so that you can know which kind of content goes viral each and every day.
In this book, you can expect to learn:
•The reason why content goes viral
•What it takes for viral marketing to be successful
•How to draw in a bunch of sources from all around the web
•How to make the most out of your viral marketing while doing less work
•And a lot more…
Anyone can achieve some kind of viral outcome on the internet as long as the right knowledge is used, and that is what this book is all about. Doing something of a viral nature is a worthwhile life goal for anyone to accomplish at least once.
If you’re ready to discover a shortcut which can allow you to gain followers much more quickly, then scrolling over to the buy button and clicking it the first step towards that.
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The Soul Of A Deal: Making Deals in the Digital Age
Learn the skills to close your most important business deals. In this book Richard Wolpert shares the details of the deals he has completed with industry titans including Steve Jobs. Bill Gates, and many others. Richard also shares how he has been able to achieve such great success in deal making in his more than 30 year career that started out on the original software team for Macintosh at Apple. In addition, get the wisdom and insight of 22 other very successful business leaders and their secrets for closing deals including J.J.Abrams, Deepak Chopra, Peter Guber, Reid Hoffman, Penn Jillette and many others from fields as diverse as doing business with technology companies, in entertainment, with Africa, to deal making in war torn Iraq and Afghanistan. Whether you are in business school, have a job in business development, or just want insight into how deals really get done, this book is a must!Read more
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Done Deal: An Insider’s Guide to Football Contracts, Multi-Million Pound Transfers and Premier League Big Business
‘If you want to know and understand how football really works, this is the book for you.’ Guillem Balagué
‘A myth-busting and hugely entertaining look at the ever more complex machinations of the beautiful game. Essential.’ Raphael Honigstein
‘A must-read for football fans.’ Freddie Ljungberg
Insightful, enlightening and thought-provoking, leading Premier League lawyer Daniel Geey lifts the lid on the inner workings of modern football.
What really happens inside a club on transfer deadline day? Are football agents overpaid? Which club put a clause forbidding space travel into a midfielder’s contract? And which team’s players can never wear red boots?
Whether it is a manager being sacked, a star player transfer, billion-pound television rights negotiations or a controversial club takeover, leading football lawyer Daniel Geey has all the insight. With an accessible and thoughtful perspective, and featuring expert contributions, Done Deal explores the issues that shape the modern game, providing football fans with a fresh and authoritative look at all off-field football matters.
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Money: Know More, Make More, Give More: Learn how to make more money and transform your life
Do you want to get to the stage – soon – where you are truly financially independent, able to use your money in the way you’d like, and be completely confident in your ability to take care of yourself and your family?
That is a universal desire, but many of us regard wealth and financial independence as a goal which we’ll likely never achieve – there are just too many bills that need paying and there is a widespread belief that the money game is rigged. Even people who win the lottery or inherit money often seem to wind up losing it. The evidence suggests you can’t win a game that you don’t understand – even if you start out winning – because you never understood the game in the first place.
So how can you win with money? How can you create independent wealth and hold on to it? This inspiring book by self-made multi-millionaire Rob Moore explains the rules of the game, shares simple tricks for managing money better, details how to create a plan for an ambitious future, and shows you the very best way to become a millionaire – to think and behave like one!
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What They Don’t Teach You At Harvard Business School
Mark McCormack, dubbed ‘the most powerful man in sport’, founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.
Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don’t Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.
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How To Learn Xero Accounting Software Quickly!
How to learn Xero accounting software quicklyAre you looking for a comprehensive, beginner friendly (non-techie) guide how to use Xero and resolve any problems or challenges you may experience while using this platform? If you’ve answered YES, keep reading this short guide book…“How to learn Xero accounting software quickly” provides you with all the information you need to set up your own Xero account from scratch.Xero is fast emerging software as the leader of online accounting softwares around the world.Who is this for?•Anybody wanting to learn Xero accounting software – you can go from beginner to knowing your way around in just a day•Small business owners wanting to do their own accounts in Xero•Bookkeepers who want to quickly become familiar with XeroThroughout the book I share with you my expert knowledge having used Xero for over 7 years. I also give you advice on how you can improve Xero in your business.In order to become an accountant, bookkeeping is critically important to the short- and long-term health of your company. This book simplifies the process and saves your time, and it helps you leverage every feature, the Xero has to offer.We then cover the following sections which every business will benefit from knowing about:•Sales – designing, creating, sending, copying, amending, deleting•Purchases – entering, coding, attaching backup, copying, amending, deleting•Quotes – setting up, creating, sending, accepting, converting to sales invoices•Purchase Orders – creating, sending, converting to purchase invoices•Banking – setting up, linking, reconciling, importing, checking•Reporting – reviewing, printing, downloadingIn the book we show you step by step how everything is done in Xero. After introducing to Xero you, you will then be shown how to setup your Xero account properly before getting started.This guide book contains the newest features, including updates on generating reports, working with fixed assets and managing contacts, sales and payables so you can optimize your system to help your business thrive.The next sections are then more specialized and explained well:•VAT – setting up, understanding, preparing and checking a VAT return•Fixed Assets – setting up, tracking, depreciation•Payroll – setting up, adding employees, pay runs, reporting and filingIn this book all the features have been discussed concisely and effectively with a good sequencing to improve the user experience.And we finish off by reviewing what you have learned and what you should do next.Read more
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand – or million – customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ‘hack’ their company’s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
Silicon Valley has realized that growth hacking – not television commercials and billboards – is the successful start-up’s secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
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£7.20£8.50 -
Accounting: A Very Short Introduction (Very Short Introductions)
If you read the ‘business pages’ of a newspaper or if you listen to the financial news on the television or radio, you will often hear terms such as ‘liability’, ‘balance sheet’ or ‘earnings’. These terms turn up in non-financial contexts as well: ‘he was more of a liability than an asset’. If you invest in shares, have a building society account, or sit on a committee of the property company which owns your apartment block, you will receive financial statements every year. If you are a manager in a company, a hospital or a school, you will see accounting information often.This Very Short Introduction provides a guide to understanding and using accounting information. Christopher Nobes explains the main areas of accounting work, from bookkeeping and financial reporting to auditing and management accounting.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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£7.10£8.50 -
Nobody’s Perfect: Bill Bernbach and the Golden Age of Advertising
The real life “Mad Men” era story of the most influential advertising agency of the 20th century, and of its legendary founder, Bill Bernbach, told by the then public relations director of Doyle
Dane Bernbach.Read more
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Marketing: A Very Short Introduction (Very Short Introductions)
Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today’s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company’s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation’s ability to reach potential customers.
This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer’s purchasing habits.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Fish!: A remarkable way to boost morale and improve results
An updated edition of the international bestseller with inspirational stories and new resources to transform your life.
Imagine a workplace where everyone chooses to bring energy, passion and a positive attitude to the job every day. In this engrossing parable, a fictional manager has the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team.
Seattle’s Pike Place Fish is a world famous market that is wildly successful thanks to its fun, bustling, joyful atmosphere and great customer service. By applying ingeniously simple lessons learned from the Pike Place, our manager discovers how to energise and transform her workplace.
Addressing today’s most pressing work issues with an engaging metaphor and an appealing message, FISH! offers wisdom that is easy to grasp, instantly applicable, and profound.
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How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how you can too
This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so.With over 1.5 million new apps launched every year – over 4,000 a day – it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so.
This book is at least two things: part case study and part how-to guide.
It’s a case study of how one small app, Calm used by won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing, that helped it grow big.
It’s also a guide to how you can do too by following Calm’s example and applying the author’s “10 Golden Rules of PR and Guerrilla Marketing.”
You will learn why:
• There are two kinds of PR – and you need to do both.
• Silly PR is better than serious PR.
• “These days only two things win attention: Celebrities and ‘Weird’.”
• The best form of PR is content marketing – and the best form of content marketing is guerrilla content marketing.
• One lightning bolt of attention is not enough; you need rolling thunder.“Every app and startup should study
Peter’s 10 Golden Rules of PR and Guerrilla Marketing
and his advice on the secrets of creating a buzzy, talked-about brand.”
Michael Acton Smith, co-founder of CalmRead more
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Sales Log Book: Daily Order Log Book I Sales Order Tracker for Small Business
Easy-to-use Sales Log Book is a great way to track all your retail, or online orders.Key Features
- Large Print 8.5” x 11”
- Matte paperback cover
- 120 pages,
- Premium-made paperback Log Book that doesn’t tear easily
- Great gift idea for all that business owners out there
- Essential detailed information to keep track of:
- Date
- Order No.
- Product
- QTY
- Price
- Total
Everyone needs a Log Book like this, to keep themselves detailly informed and on track!
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Competition and Antitrust Law: A Very Short Introduction (Very Short Introductions)
Very Short Introductions: Brilliant, Sharp, InspiringCompetition is responsible for much of the prosperity around us. Competitive markets deliver lower prices, better quality, abundance of choice, and increased innovation. But while competition benefits the consumers, it can prove challenging to producers and sellers, who need to constantly improve to stay in business. As a result, sellers may sometimes look for ways to dampen the competitive process.
Our antitrust and competition laws are designed to address these risks and safeguard consumer welfare. The competition enforcers have the task of unravelling price-fixing cartels, challenging powerful companies that abuse their power, and monitoring proposed merger transactions that could undermine effective competition. In doing so, competition enforcers have to carefully consider the level of intervention and ensure they do not distort the natural dynamics of competition.
Drawing on case studies from the US and the European Union, this Very Short Introduction explores the promise and limitations of competitive market dynamics. In examining the laws and the way they are enforced, Ariel Ezrachi considers the delicate relationship between a free market economy and government intervention, and the fascinating forces of competition that shape modern society.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Law: A Very Short Introduction (Very Short Introductions)
bVery Short Introductionsb: Brilliant, Sharp, Inspiring /bLaw is at the heart of every society, protecting rights, imposing duties, and establishing a framework for the conduct of almost all social, political, and economic activity. Despite this, the law often seems a highly technical, perplexing mystery, with its antiquated and often impenetrable jargon, obsolete procedures, and endless stream of judgements and complex legislation.
In this Very Short Introduction Raymond Wacks introduces the major branches of the law, describing what lawyers do, and how courts operate, and considers the philosophy of law and its pursuit of justice, freedom, and equality. Wacks locates the discipline in our contemporary world, considering the pressures of globalization and digitalisation, and the nature of the law in our culture of threatened security and surveillance. In this new edition, the author considers a number of social and political events that have had an impact on the law, including the COVID-19 pandemic, the growth of social media and surveillance, and the increasing threats to the rule of law.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Fox Tossing, Octopus Wrestling and Other Forgotten Sports
For those who enjoyed the quirkiness of Schott’s Miscellany, the erudition of The Etymologicon or the extremes of The Dangerous Book for Boys, this is the perfect read.From Flagpole Sitting to Mumble a Sparrow, Edward Brooke-Hitching has researched through piles of dusty tomes to bring vividly back to life some of the most curious, dangerous and downright bizarre sports and pastimes that mankind has ever devised, before thinking better of it and erasing it from the memory.
After all, who would ever want to bring back Fox Tossing, a popular sport for men and women in 18th-century Germany? As the name suggests, it would involve dozens of couples pairing up and standing 20-25 feet apart in an enclosed field, each holding one end of a net, and then they would pull hard at both ends as the fox ran past, sending it flying high into the air.
There are many other sports revealed within these pages that are unlikely ever to make an appearance on Sky Sports, such as Firework Boxing, which is just as dangerous as it sounds. Meanwhile, Ski Ballet may not have been so risky, but Suzy ‘Chapstick’ Chaffee’s signature move – the Suzy Split (a complete forward split while balanced on the tips of her skis) – was probably not one to try at home. An intriguing, entertaining and occasionally shocking insight into the vivid imaginations of mankind across the years, Fox Tossing, Octopus Wrestling and Other Forgotten Sports is an unforgettable read.
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Mathematical Finance: A Very Short Introduction (Very Short Introductions)
In recent years the finance industry has mushroomed to become an important part of modern economies, and many science and engineering graduates have joined the industry as quantitative analysts, with mathematical and computational skills that are needed to solve complex problems of asset valuation and risk management. An important parallel story exists of scientific endeavour. Between 1965-1995, insightful ideas in economics about asset valuation were turned into a mathematical ‘theory of arbitrage’, an enterprise whose first achievement was the famous 1973 Black-Scholes formula, followed by extensive investigations using all the resources of modern analysis and probability. The growth of the finance industry proceeded hand-in-hand with these developments. Now new challenges arise to deal with the fallout from the 2008 financial crisis and to take advantage of new technology, which has revolutionized the practice of trading.This Very Short Introduction introduces readers with no previous background in this area to arbitrage theory and why it works the way it does. Illuminating pricing theory, Mark Davis explains its applications to interest rates, credit trading, fund management and risk management. He concludes with a survey of the most pressing issues in mathematical finance today.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Health And Safety Law: The Essential Handbook For Businesses Large Or Small
Health and Safety – The Essential Handbook For Businesses Large and Small, Revised Edition, by Samantha Walker will prove invaluable as a complete handbook for the existing and developing business and will guide managers in those businesses and assist them in ensuring that a comprehensive health and safety management system is in place. The following areas are covered in detail. Starting a business; what needs to be in place; being Covid-secure in the workplace; the enforcing authorities; employment status and health and safety; health and safety law; risk assessment; good management of health and safety; when things go wrong.Read more
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A Technique for Producing Ideas (Advertising Age Classics Library) (MARKETING/SALES/ADV & PROMO)
A step-by-step technique for sparking breakthrough creativity in advertising–or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young’s unique insights help you look inside yourself to find that big, elusive idea–and once and for all lift the veil of mystery from the creative process.
“James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal.”
–William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.Read more
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Ten Arguments For Deleting Your Social Media Accounts Right Now
Social media is supposed to bring us together – but it is tearing us apart.
‘A blisteringly good, urgent, essential read’ Zadie Smith
The evidence suggests that social media is making us sadder, angrier, less empathetic, more fearful, more isolated and more tribal.
Jaron Lanier is the world-famous Silicon Valley scientist-pioneer who first alerted us to the dangers of social media. In this witty and urgent manifesto he explains why its toxic effects are at the heart of its design, and, in ten simple arguments, why liberating yourself from its hold will transform your life and the world for the better.
WITH A NEW AFTERWORD BY THE AUTHOR
‘Informed, heartfelt and often entertaining … a timely reminder that even if we can’t bring ourselves to leave social media altogether, we should always think critically about how it works’ Sunday Times
‘Indispensable. Everyone who wants to understand the digital world, its pitfalls and possibilities should read this book – now’ Matthew d’Ancona, author of Post-Truth
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£7.00£9.50 -
The Best Responses to Overcome Sales Objections Pocket Guide: Sales Objection Pocket Guide
The Best Responses to Overcome Sales Objections Pocket Guide is a quick reference tool that salespeople from any industry can use whenever they need the Best Responses to Overcome Sales Objections.This pocket guide is the result of talking with 1000’s of salespeople, listening to 100’s of hours of successful and not-so-successful recorded sales calls, a little help from our A.I. vendor partners, and the real-world experiences of Dr. Billy R. Williams, considered by many as one of the world’s leading authorities on building and growing a successful sales organization.
The pocket guide will give you effective responses to handle objections during the 5 main areas of the sales cycle where you will most likely face objections:
- When initially contacting your lead or prospect,
- When you must leave a voicemail or send an email,
- When trying to gather information or schedule an appointment to gather information from your lead or prospect,
- When trying to follow up with your lead or prospect after the initial conversation, and
- When closing the sale.
Register for the free 15-minute training webinar that accompanies the pocket guide at https://register.gotowebinar.com/register/1305446191427066967.
The best salespeople in the world always have a response regardless of the situation.
I have trained and mentored 1000’s of salespeople and I can quickly tell the good ones from the bad ones. How do you ask?
The good ones understand how to control the emotions of the situation by asking the right questions, having the right responses, and not letting the prospect’s or customer’s emotions control how the salesperson goes about their job.
The responses we provide in this Best Responses Pocket-Guide will help you not only manage a lead, prospect, or customer’s emotions but also help you manage your emotions, which is the most essential step in overcoming sales objections.
Using the Best Responses Pocket Guide is very simple:
- Identify the situation,
- Select the type of communication method(s) you want to use such as phone, email, text message, social DM, Video response, etc.,
- Select the script or template from the pocket guide that you believe will be the most effective, and
- Use our recommended response(s) in their exact form or use them as a foundation and modify them to your personality when communicating with your lead, prospect, or customer.
The responses we provide in this Best Responses Pocket-Guide will help any salesperson, from any industry, in any situation to quickly locate and provide a response to almost any sales objection.
Would you like to download all of the scripts and templates provided in the pocket guide? Visit www.salesobjectionpocketguide.com or www.inspireanation.org for more details.
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Sales Director Coloring Book: A Versatile, Humorous, Anti Stress Adult Coloring Book Gift For Sales Director
Perfect Coloring Book For Any Day, Any Occasion.
A Versatile, Humorous & Motivating Adult Coloring Book for relaxing which has 29 decorative designs to relieve your stress or whenever you need a boost of confidence.
Features:
- 13 best quotes themed coloring pages decorated with mixed-up detailed designs.
- 3 gorgeous mandala pages.
- 1 social media special hashtag page.
- 1 birthday special page.
- 2 decorated pages for doodling.
- 1 “show your creativity” page.
- 4 different special coloring pages.
- 2 “Things I heard as a” pages.
- Single-sided coloring pages with black borders so that they can be cut and removed to use as a personalized gift.
Decorated Pages With Quotes/Content Like :
- “I’m Not Lazy I’m on Energy Saving Mood”
- “Things I Heard …That I Won’t Forget”
- “Brainstorming”
- “Mandalas”
If you are planning to turn your boring moments into awesomeness then this coloring book is for you. Your coloring ability with markers felt tips, gel pens, coloring pencils will complete these pages.
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Humankind: A Hopeful History
THE INTERNATIONAL BESTSELLER
A Guardian, Daily Telegraph, New Statesman and Daily Express Book of the Year‘Hugely, highly and happily recommended’ Stephen Fry
‘You should read Humankind. You’ll learn a lot (I did) and you’ll have good reason to feel better about the human race’ Tim Harford
‘Made me see humanity from a fresh perspective’ Yuval Noah HarariIt’s a belief that unites the left and right, psychologists and philosophers, writers and historians. It drives the headlines that surround us and the laws that touch our lives. From Machiavelli to Hobbes, Freud to Dawkins, the roots of this belief have sunk deep into Western thought. Human beings, we’re taught, are by nature selfish and governed by self-interest.
Humankind makes a new argument: that it is realistic, as well as revolutionary, to assume that people are good. By thinking the worst of others, we bring out the worst in our politics and economics too.
In this major book, internationally bestselling author Rutger Bregman takes some of the world’s most famous studies and events and reframes them, providing a new perspective on the last 200,000 years of human history. From the real-life Lord of the Flies to the Blitz, a Siberian fox farm to an infamous New York murder, Stanley Milgram’s Yale shock machine to the Stanford prison experiment, Bregman shows how believing in human kindness and altruism can be a new way to think – and act as the foundation for achieving true change in our society.
It is time for a new view of human nature.
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£6.99£9.99Humankind: A Hopeful History
£6.99£9.99 -
Cliff Richard 2024 Calendar, Month To View Slim Wall Calendar, Official Product
2024 Cliff Richard Slim Calendar. Each month features retro imagery from the iconic Cliff Richard. The calendar is ideally sized for smaller wall spaces but still includes monthly date panels with plenty of room for all of your 2024 plans
Product Dimensions: 420 X 149 MM
Danilo is the leading publisher of officially licensed calendars, diaries, greeting cards, gift wrap and gift bags in the UK. We are a family run company that’s been operating for more than 40 years. Our licenses range from baby to adult. All the paper we use is responsibly sourced and we only work with suppliers and manufacturers that meet our stringent ethical requirements.
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How to Start a Successful Gym Business: A Complete Guide to Opening, Running and Scaling Your Own Fitness Business
“How to Start a Successful Gym Business” by Ford Reyes is an essential guide for anyone interested in starting a gym business. Whether you’re a fitness enthusiast or a business entrepreneur, this book will provide you with the necessary knowledge and insights to create a successful gym business.
With his years of experience in the fitness industry, Reyes shares valuable tips on how to create a business plan, secure funding, select the right location, and market your gym effectively. He also provides expert advice on designing your gym space, selecting equipment, hiring staff, and creating a welcoming atmosphere for your clients.
In this book, Reyes emphasizes the importance of building a strong brand and developing relationships with your clients. He also highlights the latest trends in the fitness industry and offers advice on how to stay competitive in an ever-evolving market.
From the initial planning stages to the day-to-day operations of your gym, “How to Start a Successful Gym Business” covers everything you need to know to launch and maintain a thriving fitness business. With this book as your guide, you can turn your passion for fitness into a successful and profitable enterprise.Take the first step towards your dream gym business, scroll up and click on the “ADD TO CART”. Let’s get started.
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Investing for Teens: How To Invest and Grow Your Money!
So, why do you need to learn how to invest?
Investing is thinking about the future, thinking ahead, and making your adult life more comfortable even before it begins. As adulthood draws nearer, the focus often shifts from what’s right in front of you to what’s farther in the future.
College applications start to take up more of your time; you may be working a part-time job, and you are faced with the reality that your life will change after you graduate high school.
The problem is that you aren’t necessarily given the tools you may need to answer some bigger-picture questions you have surrounding your finances, like how and where to invest your money…
Especially with talks about investing happening on social media right now…
But you have free resources like YouTube videos and blog posts? You do have them, but none of them will be as complete as this guide.
With this guide, you will get everything you need to know about finances and investing presented through short but comprehensive step-by-step guides!
Here is what this finance and investing guide for teens can offer you:
- Start building a solid foundation for your future with expert financial advice
- Manage your finances like a pro with step-by-step directions on where to make and where to save money
- Bucket your income smartly and bulletproof your future with instructions on how to invest in plans such as 401k and IRA
- Make the buckets overflow with exclusive strategies and expert advice
- And much more finance and investing knowledge!
If you want to secure yourself financially and breeze through adulthood without money worries, all you need to do is follow the step-by-step guides and expert advice found inside.
Scroll up, click on “Buy Now with 1-Click,” and Get Your Copy Now!
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The Art of Sales: Sun Tzu’s The Art of War for the Sales Warrior (Art of War Plus Book 2)
Two books in one! The complete text of The Art of War PLUS a special adaptation for strategically developing your sales territory. This was Gary Gagliardi’s first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu’s principles line by line, with the complete text of The Art of War The Art of War is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. In the .EPUB and .MOBI formats, each stanza of The Art of War is followed by the stanza adapted for salespeople. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas.
A Complete Sales Guide
The Art of War for the Sales Warrior and The Art of War plus the Art of Sales (the title of an earlier editions) cover every aspect of sales. Each chapter is a highly condensed tutorial in basic sales strategy. Below we offer a brief description of each of the sales chapters.
- Sales Analysis covers Sun Tzu’s basic sales concepts and the five factors that determine success in sales.
- Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily.
- Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers.
- Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them.
- Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them.
- Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers.
- Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome.
- Adjusting to the Sales Situation emphasizes flexibi
Reviews
“Two books in one, this re-translating of Sun Tzu’s classic warfare text, The Art of War, runs side by side with Gagliardi’s application of it to the business of selling. Both are excellent guides to their subject…the material it delivers provides the weapons any sales professional needs to achieve his or her mission and win.”
F. JOHN REH, About.com Guide to Management
“In these hectic and competitive times, you always need to know better ways to sell. The Art of War for the Sales Warrior is full of techniques that you can read about on your way to a sales call and use during your meeting. I’ve already recommended it to my clients.”
JAN WALLEN, Consultant and Author of “CRM-Powered Selling” Column
“When you are in the trenches, The Art of War for the Sales Warrior gives you the strategy and tactics to pick your battles and win the war. A unique approach.”
MARJORIE BRODY, CSP, CMC, President, Brody Communications Ltd.
“One of the most unique and well-written sales books I have seen in many years. It is full of wisdom, power, and dignity. It stands in sharp contrast to the many hype-filled books on ‘sales motivation’ and the wimpy ‘new age’ books that rail on and on against the use of power and influence in selling. Sales Warrior is a breath of fresh air in the stale, stodgy world of sales training books.”
DONALD J. MOINE, Ph.D., Sales Psychologist, Coauthor, Unlimited Selling Power
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Technical Analysis for day trading: Introduction to trading world. How short term traders make profits from the market
★★★Technical Analysis for day trading: introduction to trading world. How short term traders make profits from the markets★★★
Are You Looking to Learn how to Make Money From Trading? If your answer is yes, This book will Definitely Help you out!
This book introduces you to technical analysis, what it is and how to use it to make money in any market you want: stock, gold, cryptocurrency…
Technical analysis is the study of the market primarily through the use of charts. And we come up with strategies in which we can make money in the market.
But… Technical analysis is not absolute, it’s a common misconception that technical analysts are able to forecast what the price is going to do. This couldn’t be further from the truth. What technical analysts can actually do is determine probabilities of the price doing certain things based on our previous two assumptions that human psychology leads to probable repetitions of the past and that all information is reflected in the price. So it’s not an exact science but more a combination of an artist science and a bit of common sense as well.
This is what you will get after reading this book:
◆How to actually make money Trading – Introduction to Technical Analysis.
◆How to Mastering Candlestick Charts.
◆Use basic yet effective indicators for technical analysis like Support and Resistance, Moving Average…
◆And finally, how to put it all together to structuring your own analysis framework that can help you consistency making money in the market.
Trading is hard and there is no guarantee of you being profitable. However this book will gives you an overview of the trading industry and the best chance to get started. Are you ready to actually make money trading? Now is the perfect time. Grab your copy now by clicking “Buy Now With 1-Click” Button.
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Simple Self Employed Accounts Book: Cash Book for Small Businesses, Startups, Print on Demand, Freelancers, Gigs, Clubs and Home
Are you tired of struggling to keep your finances in order as a small business owner, club treasurer, or even managing your home budget? Does the thought of managing your expenses, income, and cash balance seem daunting and overwhelming? Look no further – the ultimate solution has arrived!The Simple Accounts Book is designed specifically to meet the needs of someone who wants to minimise the time spent record keeping while maintaining all the key information in the simplest way.
- Easy to maintain all necessary financial records
- Business or home use
- Columns for Date, Details, Reference, Expense, Income and Balance
- Striped lines for clarity
- 31 lines per page, enough for one line a day
- Balance brought forward allows running total
- Yearly summaries at the back for comparison
- Monitor costs against a budget
Order one now to simplify your life!
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The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising
As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren’t good. They don’t achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people would be good at this by now.
The problem is people aren’t good at it. Rather, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even ineffective advertising. As brands have become able to produce spots more effectively, they’re seeing more rounds of development that increase costs. And, as brands continue to recognize the value of clear marketing communications, the client-agency relationship has continued to deteriorate. A vicious cycle is upon us where brands are spending large sums of money to learn that the advertising was ineffective; rather than fix the problems, they simply repeat–we are in our very own version of “Groundhog’s Day.”
This book is designed to give readers the tools they need to achieve meaningful improvement in their communications now and in the future. This book seeks to break the cycle of ineffective strategy and creative and help brands steer their marketing communications towards meaningful results and success. In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy. This strategy is brought to life via a concise and precise “creative brief” that acts as the blueprint for creative work.
In each chapter, the authors explain a particular part of the brief, review the value of the brief element to both clients and agencies, identify why brands fail and how to succeed, and answer common queries with regard to myths, misconceptions, and other questions.
Tactics will continue to evolve at a rapid pace, but the need for sound strategy is present now more than ever. This book gives readers the tools they need to achieve meaningful improvement in their communications now and in the future.Read more
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Crazy, as Usual: Master Your Mental Monkeys & Set Your Brilliance FREE
If you think you’re crazy, you may be right. You’re not alone.“I’m not insane,” Donna Carlson writes, “I’m fully aware I’m crazy. It’s time we talk about the realities of depression and burnout in the workplace. Then we can admit that we’re crazy, as usual, and set our brilliance free.”
Donna has a recurring record of success and self-sabotage in the workplace and in close relationships. Every crash has been linked to the crazymaking voices in her head she calls “the monkeys.” Those cheeky, sarcastic, wily monkeys in your mind can make you crazy with their constant chatter: You’ll never be good enough. You’re alone. What’s wrong with you? Why can’t you think/be like other people?
The monkeys can be your greatest source of wisdom and they can be a thief, trying to kill your opportunities, steal your confidence and destroy your dreams. “I used to think if I could cage the monkeys, they’d lose control over me. Then a friend showed me an even better way,” Donna says. “I’ve learned to pay attention to what the monkeys are telling, then let them know I’ve got it from here.”
Through candid conversations between two close friends in different stages of life—one a mom in her early forties locked in a high-pressured career, the other a retired CEO—Donna:
- Explains how monkeys can undermine workplace success and damage relationships.
- Demonstrates how monkey messages are often rooted in childhood trauma.
- Provides language to discuss the monkeys and their impact on mental health.
- Presents a tested prescription for neurological well-being called the NeuroRx.
- Underscores the ineffaceable value of community and friendship, Fridays at Five.
Join this journey. Make a new friend. Together let’s create more humanity in the workplace.
About the Author
Donna Carlson helps companies create happy customers, from the inside out. She started out as a journalist, then a long career in high-tech PR, where she realized that customer loyalty was less about marketing and more about experience. Instrumental to customer experience is a thriving, happy workforce, which led her to study for a Master of Arts in Global Leadership to cultivate a whole-life leadership program. Her training included three years as a Strategic Business Partner for the Center for Creative Leadership in Colorado Springs, before launching 360 Life Strategies in 2018. Her pandemic shift in 2020, when all her programs had to shut down, was a chief executive role starting a new Chamber of Commerce in Estes Park, leveraging that customer relationship strategy to triple membership in two years. For an encore she led member development in Colorado Springs in 2022 before creating a consulting program that provides customer relationship strategy from the inside out, connecting wellness service providers to catalyze thriving organizations.She lives in Colorado Springs with her husband Jeff and their only son—Riley, the eternal puppy—just looking forward to the next time their three brilliant adult daughters can visit. Find Donna @crazyasusual67 on Instagram or DonnaCarlson360 on LinkedIn. Visit www.crazyasusual.com to learn more about speaking opportunities and working women connecting on Fridays at Five in your city.
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POWERFUL SALES SCRIPTS SELL THE MEETING: Reach Buyers, Hear Yes, When B2B Cold Calling to Set Discovery Calls: A Business Development Process to Craft Lead Generation Phone…
Dump not-working phone scripts and reach your full sales potential.
Sales messaging. Why do some words attract buyers and lead to the conclusion that you are worth a meeting while other words chase perfect prospects away with a baseball bat.
If you are doing outbound cold calling, you need to know the difference.
Can’t sell the meeting to a soon to be buyer? There is no check coming.
Sell a meeting, you have a chance for a check.
The right words make the difference.Ineffective sales messaging is a key reason active buyers do not perceive you to be worth more time.
A sad truth is that many hard-working reps with too few excellent prospects are sitting on impactful piles of words they could use but are not.
Syllable by syllable, Scott Channell outlines a real world tested, sensible approach to communicate value as perceived by buyers. He has walked his walk, booking over 2,000 C-level sales appointments before coaching others and writing Setting Sales Appointments, 7 Steps to Sales Scripts for B2B Appointment Setting and his magnum opus Sell the Meeting.
Neglecting winning words you are practically sitting on is lead generation self-sabotage.
You will not earn a buyer’s undivided attention or be perceived as credible by never mentioning your hard earned strengths or what separates you from the pack with specifics and proof.
Fortunately, lead generation and business development results can change when you know the answer to one question…
What are the cold calling sales script structures and phrasing strategies of highly effective appointment setters?
You can learn phone script messaging tactics broken down sentence by sentence, word for word, with the why and strategy of each phrase explained.
Buyers soon to write a check to somebody will “get” your value and credibility, understand your difference, and be willing to explore it on a call. Your words will provide “cause for pause” to those who need you, but previously sputtered “all set” in knee-jerk fashion. Previous “all sets” turn into “let’s meet.”
The right words remove roadblocks to new sales.
Top earners and sales professionals most admired by their peers use sales messaging that does a better job of earning them a seat at the table.
Will you rise to your full wordsmith potential?
Review script messaging techniques and phrasing strategies of those most effective at booking discovery calls.
Table of contents
Free resources for readers
Introduction and Two Confessions
Return This Book If…
1. Five goals of good scripting
2. Own your messaging: your strengths, your specifics, your voice
3. Core drivers of scripting success
4. Step one: creating your “pile of words”
5. Opening your call: the critical first three seconds
6. Benefits, benefits, benefits
7. Your value exchange, proofs and ear candy
8. Craft great scripts with these key strategies
9. Your identify the decision-maker and determine worth script path
10. Sample scripts, a quick word…
11. Sample scripts: identifying the decision-maker and potential worth
12. Yikes! A prospect says hello. Your Sell The Meeting Script
13. Sample “Sell the Meeting” scripts
14. Your voicemail script
15: Sample voicemail scripts
16. Objection response keys
17. Objection response scripts
18. Sample scripts: responses to resistance
19. Phrases of shame and self-sabotage
20. Final words, meanderings, rants, and remindersTags: Business development, cold call, cold calling, lead generation, appointment setting, discovery calls, fanatical prospecting, sales prospecting, sales scripts, phone scripts, sales discovery, discovery call, discovery call script, sales discovery call, discovery call structure.
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£6.80
