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INTRODUCING to SEO: Understand How To Leverage Search Engine Optimization For Internet Marketing Strategies (1) (The Seo Secrets)
✅✅✅ Get a 55% discount NOW for BookStores, DON’T miss this opportunity! ✅✅✅
Even though social networks are growing faster you need to be found!
Users flock to a site/profile site because of its visibility….
If you’re ready to make yourself known on all fronts???
For example, the Google Browser (for everyone just Google) today is the most searched “site”, and unlikely to be replaced in the short term.
If you are a smart trader you can not afford not to be found and, believe me, most out there is not “visible” in the eyes of users (possible buyers)!
Knowing where to put your hands or wanting to delegate your “web presence” will no longer be so difficult/impossible…
Nowadays knowledge is the new business: learn how to exploit information, even and especially your own!
Whatever your current skill level, there’s always a new place to take your story (of your business or personal brand)…
✅✅✅ Get a 55% discount NOW for BookStores, DON’T miss this opportunity! ✅✅✅
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£18.00£29.00 -
Pinterest Mastery: A Step-by-Step Guide to Marketing Your Business and Selling Products on Pinterest, Including Marketing Tips and SEO Strategies
Are you ready to take your Pinterest marketing to the next level? Look no further than this comprehensive guide to mastering Pinterest for business.
With expert tips and strategies for crafting visually stunning pins, creating shareable content, and optimizing your boards and pins for search engine visibility, this book will help you unlock the full potential of Pinterest for your business.
Learn the secrets of Pinterest SEO and how to use keywords effectively to increase your reach and drive more traffic to your website. Discover the power of group boards and influencer marketing, and find out how to monitor your competition to stay ahead of the game.
Inside, you’ll discover:
- The basics of Pinterest marketing and how to get started
- Tips for creating visually appealing pins and boards that attract attention
- Strategies for increasing engagement and building a loyal following
- Advanced techniques for optimizing your content and increasing visibility
- Best practices for measuring your success and adjusting your strategy for optimal results
- And much more!
Whether you’re a small business owner just starting out on Pinterest or a seasoned marketer looking to fine-tune your strategy, this book has everything you need to succeed in the world of Pinterest marketing.
Don’t miss out on the opportunity to grow your business with Pinterest – get your copy today and start harnessing the power of the world’s most popular visual search engine.
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£2.40 -
Comprehensive Guide to Building Your Website with Wix: Learn Step-by-Step [Includes SEO Strategies]
Looking to create your own website effortlessly? Look no further! Our comprehensive book, “Build Your Website with Wix,” is the ultimate guide that will empower you to design and launch a stunning website using the user-friendly Wix platform. Whether you’re a beginner or an experienced user, this book is tailored to provide you with the knowledge and skills to build a professional website that stands out from the competition.
With over 300 pages of in-depth content, this book takes you on a journey from the fundamentals of website building to advanced techniques that enhance your online presence. Inside, you’ll discover:
- Step-by-step instructions: Follow our clear and concise instructions to navigate the Wix platform seamlessly. Build your website from scratch or use pre-designed templates – the choice is yours!
- Design and customization: Unleash your creativity with Wix’s intuitive drag-and-drop editor. Learn how to personalize your website with stunning layouts, fonts, colors, and images that resonate with your brand.
- Mobile optimization: Create a mobile-friendly website that looks amazing on all devices. Enhance user experience and boost your search engine rankings by ensuring your site is fully responsive.
- E-commerce integration: Turn your website into an online store with Wix’s powerful e-commerce features. Learn how to showcase products, manage inventory, process payments, and optimize conversions.
- SEO strategies: Master the art of search engine optimization and drive organic traffic to your website. Learn proven techniques to optimize your content, meta tags, and URLs to rank higher on search engine results pages.
- Blogging and content creation: Establish yourself as an authority in your niche by creating compelling blog posts and engaging content. Learn how to attract and retain visitors with valuable information that keeps them coming back for more.
- Analytics and performance tracking: Dive into the world of data-driven insights. Understand website analytics and tracking tools to measure your success, identify areas for improvement, and make data-backed decisions.
With “Build Your Website with Wix,” you’ll have everything you need to create a professional website that captivates your audience and helps you achieve your online goals. Join thousands of satisfied users who have unlocked their website-building potential with Wix!
Bullet Points:
- SIMPLIFIED WEBSITE CREATION: Effortlessly build your website using Wix’s user-friendly platform
- CUSTOMIZATION MADE EASY: Personalize your site with stunning layouts, fonts, colors, and images
- OPTIMIZED FOR MOBILE: Create a responsive website that looks amazing on any device
- POWERFUL E-COMMERCE TOOLS: Turn your website into a fully functional online store
- SEO STRATEGIES THAT WORK: Drive organic traffic and boost your search engine rankings
- ENGAGE WITH CONTENT: Establish your authority through blogging and valuable content creation
- TRACK YOUR SUCCESS: Measure performance, analyze data, and make data-backed decisions
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£9.10 -
ETSY SEO MASTERCLASS 2023: Kick Start Your Etsy Shop: How to Build a Successful Handmade Business
Do you have a product or a business idea and are you looking for a cost-efficient way to organically rank your Etsy shop and drive the right traffic? You’ve come to the right place!Hello, I’m Kato, an ecommerce Coach and entrepreneur, a full-time six-figure Etsy and Shopify Seller, and I’m here to teach you all about Etsy and the latest Search Engine Optimization (SEO) updates that rolled out in 2023.
I have been successfully selling on Etsy for about five years now, and this platform has opened numerous doors for my business. Thanks to Etsy, I was able to turn my hobby into a full-time job within just six months of opening my Etsy Shop and listing my first product. It has been an overwhelming and amazing experience that has completely transformed my life for the better in ways I could have never imagined. Currently, our shop ranks in the top 1.6% of the most successful shops on Etsy. We produce and ship our leather goods worldwide and have accumulated thousands of 5-star reviews, loyal customers, and a couple of best-selling listings. Today, Etsy is one of the primary selling channels for our business, along with other platforms such as Shopify and Amazon.
I know how busy you must be, running your own business, handling multiple tasks at once and that’s why in this book I won’t bore you with general topics. Throughout this book, I’ll be your personal guide to navigating the overwhelming experience of selling on Etsy. We’ll discuss what exactly works on this platform and how to make your shop stand out among the others.
This book is for anyone who creates amazing products and is planning to expand their business or for those who already have an Etsy shop and want to further optimize and grow it.
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£7.40 -
How To Use Google Business Profile For SEO: 2023 Boss Girl Edition
“Unlock the full potential of Google Business Profile and skyrocket your website’s visibility with ‘How to Use Google Business Profile for SEO.’ In the digital age, a solid online presence is crucial for any business to thrive, and with Google Business Profile becoming an indispensable tool, understanding its power is paramount.
In this comprehensive guide, SEO expert Jennifer Martin reveals proven strategies and insider tips to leverage Google Business Profile effectively and boost your search engine rankings. Whether you’re a small business owner, an aspiring entrepreneur, or a seasoned marketer, this book is your ultimate companion to harness the true potential of this invaluable platform.
Inside ‘How to Use Google Business Profile for SEO,’ you’ll find step-by-step instructions on how to set up and optimize your profile, ensuring that it grabs the attention of potential customers. From crafting compelling descriptions, selecting the correct categories to manage reviews, and utilizing Google Posts, you’ll discover the key elements that will make your business stand out.
But this book continues beyond the basics. It delves deeper into advanced SEO techniques, providing invaluable insights on making the most of Google Business Profile’s features. Learn how to enhance your local SEO by leveraging location data, optimizing your website for voice search, and leveraging Google Analytics to track and analyze your profile’s performance.
With ‘How to Use Google Business Profile for SEO’ as your guide, you’ll be equipped to build a solid online presence, attract more customers, and drive targeted Traffic to your website. Packed with real-life examples, case studies, and practical advice, this book gives you the knowledge and tools you need to succeed in the competitive online landscape.
Keep your business from getting lost in the vast ocean of search results. Take control of your online presence and harness the power of Google Business Profile to propel your business to new heights. Whether you’re a local brick-and-mortar store or an e-commerce giant, this book is your ultimate roadmap to success in the digital age.
*** Use Google Business Profile- it’s Completely Free. Take advantage and leverage this Free Google tool to help you rank on Google and Drive more Traffic and business***
How Google Business Profile helps local SEO:
- Increases online visibility for local searches.
- Improves local search rankings on Google.
- Enhances the chances of appearing in the Local Pack.
- Boosts organic search traffic to your website.
- Increases credibility and trust among potential customers.
- Helps customers find your business quickly and easily.
- Provides accurate and up-to-date business information.
- Allows customers to leave reviews and ratings.
- Allows you to publish regular updates and promotions.
- Provides insights into customer engagement and behavior.
- Increases click-through rates (CTRs) for local searches.
- Supports mobile optimization for local mobile searches.
- Builds trust through high-quality customer testimonials.
- Integrates with Google My Business Insights for data analysis.
- Helps to stand out from competitors in local searches.
- Improves local search results on Google Maps.
- Assists in managing multiple locations under one account.
- Supports optimization for voice searches.
- Increases the likelihood of being featured in Google’s “Local Carousel.”
Google Business Profile can significantly impact your local SEO efforts and improve your online visibility to attract more customers.
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£7.60 -
SEO para principiantes: Guía con técnicas e introducción al posicionamiento web
Y los que posicionan su web ¿Cómo lo hacen?
Pues muy fácil, te lo cuento yo: con mucho cuidado y mucho cariño.
No es un secreto que el SEO es uno de los métodos de captación de tráfico más rentables, pero tampoco lo es que una de las claves es sin duda la paciencia. In SEO patience pays (es decir, la paciencia paga).
Así que si eres una persona paciente y tienes este libro en cuenta no deberías tener problemas a la hora de posicionar tu página web. Así es como he generado ingresos pasivos y he levantado una empresa de tiendas online.
¿Vas a dejar que tu competencia se quede con el tráfico? ¡Da el paso ahora!
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£5.60 -
COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors. (Essential SEO Strategies Books)
COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors.
“COMPLETE SEMrush for SEO” is the ultimate guide for mastering search engine optimization using the SEMrush toolkit. SEMrush is a powerful SEO tool that provides invaluable insights into your website’s search engine performance and helps you identify areas for improvement. In this comprehensive guide, you’ll learn how to use SEMrush to conduct keyword research, track your rankings, analyze your competitors, and optimize your content.
The book is written by an experienced SEO expert who has used SEMrush to drive traffic and sales for numerous clients. The author provides step-by-step instructions for using SEMrush’s features, with clear explanations and examples that make it easy for beginners to understand.
Whether you’re a seasoned SEO pro or just starting out, “COMPLETE SEMrush for SEO” will teach you everything you need to know to optimize your website and improve your search engine rankings. You’ll learn how to:
- Conduct keyword research to find the best keywords for your website
- Analyze your competitors’ SEO strategies and identify areas where you can gain an advantage
- Track your website’s rankings and monitor your progress over time
- Optimize your website’s content to improve your search engine visibility
Use SEMrush’s advanced features to uncover new opportunities for growth
With “COMPLETE SEMrush for SEO” as your guide, you’ll have all the knowledge and tools you need to succeed in the highly competitive world of SEO.
Whether you’re a blogger, online business owner, or marketing professional, this book is an essential resource for anyone looking to improve their search engine rankings and drive more traffic to their website.
scroll up and purchase!!!!!!
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£12.20 -
Good Arguments: How Debate Teaches Us to Listen and Be Heard
‘Electrifying … A user manual for our polarized world’ Adam Grant, #1 New York Times-bestselling author of Think Again
‘Important, compelling and wise’ Johann Hari, Sunday Times-bestselling author of Stolen Focus
How do you win an argument? How do you disagree without hard feelings? How do you debate in a way that moves the topic forward to an answer?
Arguments matter, because we have them every day. We do it with loved ones and at work, over which restaurant to go to and which social viewpoint is right or fair. We trust the people we elect to argue on our behalf. We trust the news to dissect the arguments different parties are proposing. We have a system of justice which trusts the better argument will win out.
Once, argument was taught and celebrated as a fundamental part of being a good citizen. But it isn’t anymore, and often we struggle to argue without furthering divisions, without hurt feelings or a useful progression of ideas at stake.
As a two-time world debate champion, Bo Seo has made a career out of arguing well. In this book, he provides the reader with an unforgettable toolkit to improve their own disagreements, so that the outcome of having an argument is better than not having it at all.
A thrilling adventure into the past and present of competitive debate, Good Arguments proves that good-faith disagreements can enrich our friendships, workplaces, and democracies — and in the process, our world.
Previously published as The Art of Disagreeing Well
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£2.80 -
The Science of SEO: Decoding Search Engine Algorithms
Go beyond the standard checklists and “ultimate guides” to learn what really makes Google tick
The Science of SEO is an intuitive and practical discussion of the computer science of search engine optimization. In the book, you’ll explore the relevant aspects of information retrieval, natural language processing, and generative AI you can use to accelerate and level-up your understanding of how search engines retrieve, parse, and―most importantly―rank information.
As you build your technical SEO skillset and improve your working knowledge of how modern search engines―like Google, Bing ,and Yandex―operate, you’ll learn to go beyond simply copying the tactics and strategies found in widely read blogs and build mental models of how search actually works―and evolves―on the modern web.
The book also offers:
- An easy-to-understand entry point for anyone trying to learn information retrieval on the web
- Techniques for building your own software (in Python and Node) that helps you analyze and navigate hidden opportunities presented by Google
- How to directly interface with engineering teams through SEO product management techniques and workflows
An essential and insightful presentation of technical SEO concepts paired with step-by-step Python and Node implementations to build your own search engine, The Science of SEO is tailor-made for SEO and web professionals seeking easy-to-follow information to help them advance their “under-the-hood” knowledge of search engine optimization.
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£41.50£45.10 -
SEO Backlinks Made Easy For 2023
Are you among those looking for how to increase traffic to your website? Or do you want to know why your website kept lagging behind and never reached the top pages of search results? You must know the secret about Search engine optimization, PageRank, and Website Backlinks.
SEO Backlinks Made Easy For 2023 is a cursory exposition of proven link-building SEO strategies to help you understand the importance of search engine algorithms and website authority.
You will learn how to increase your site ranking through Google SEO, understand the most valuable types of backlinks, and how to get them for your site domain.
In this simplified guide, you will learn how to use professional backlinks generation strategies like creating:- Target Keyword in Anchor Text
- Linkable Assets such as Infographics
- Backlinks from Link Roundups,
- The Moving Man Method,
- The Broken Link Building Strategy
- Guest Posting
- Submitting Testimonials
- Blogger Reviews
- Link Reclamation
- Using HARO
- Reverse Engineering Competitor’s Backlinks,
- Content Styles to grow your website’s organic traffic and attract more Backlink Authority for yourself, all in a do-it-yourself style.
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£5.70 -
Manifesto to SEO: Writing Content for a Better Ranking Website
Manifesto to SEO is a book dedicated to businesses that wish to improve their Google ranking. It helps to emphasis your digital presence with the help of content in inbound marketing. Putting up content is just not enough, it needs to be optimized as per the SEO guidelines. The book is an elaborate representation of how SEO based content can help you flourish your business and reach your audience.Read more
£2.20 -
The Beginner’s Guide to SEO: How to Optimize Your Website, Rank Higher on Google and Drive More Traffic (The Beginner’s Guide to Marketing)
Do you want to learn how to be a SEO wizard?Have you heard the saying “The best place to hide a dead body is page two of Google”? It’s true! If your website isn’t on page one, you may as well be on the digital struggle bus. Page one however can help your website achieve greater visibility for people who may actually convert to clients. SEO stands for search engine optimization, which is the process of optimizing your website to rank higher in the search results. For instance, when you query Google for a particular set of keywords, does your website rank on page one? Page two? Further back?If you like to learn more about this subject, The Beginner’s Guide to SEO. Is THE book for you!Inside, you’ll discover: •What SEO really is.•How to implement SEO on your own website.•What on-side, off-side, and technical SEO is.•The perks of going through chemotherapy (besides getting well!)•If you can manage technical SEO without a developer?•What Google Search Console is and how it works.•How to run a SEO audit•How not to kill your SEO when rebranding.•And more…This SEO guidebook is arranged in three parts that in turn, follows the same path to keep things clear for readers.Get The Beginner’s Guide to SEO today!Read more
£9.00 -
Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization
Turn website traffic into real clients for your law practice. This comprehensive guide, Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization, teaches you how to boost visibility and attract more prospects online.
Master core SEO concepts to climb the rankings for valuable keywords. Optimize your site’s content, technical elements, reviews and citations to outperform the competition. Implement proven link-building and content marketing strategies to build authority. Measure progress with analytics and refine your approach over time.
Packed with sector-specific tips, this complete playbook on SEO for law firms will help you:
- Research the right keywords
- Structure your website for higher rankings
- Optimize for local SEO
- Get more 5-star online reviews
- Create compelling content to earn high-quality backlinks
- Identify and fix technical issues
- Continuously improve visibility and conversions.
Includes access to downloadable templates to get you started:
- Keyword Research Template
- On-Page SEO Content Audit Template
- Technical SEO Audit Template
- Citations Tracker.
Stop losing potential clients to firms outranking you. Follow the battle-tested tactics in Law Firm SEO to take the #1 spots for your practice areas.
Dan Verghese has over twenty years of digital marketing experience. He has held senior agency and in-house roles managing SEO campaigns, strategies and teams.
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£11.40 -
Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance))
Get search engines to rank your site as the No. 1 result with help from this comprehensive resourceWhat’s the best hiding place in the world? The second page of Google’s search results!
If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you’ll find practical and easy-to-follow advice to increase your site’s chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines.
You’ll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You’ll also find out how to:
- Optimize your webpage with responsive design that makes it irresistible to Google
- Create a keyword strategy that keeps interested and engaged visitors flowing to your website
- Generate the backlinks that will teach Google you’re a trusted resource and help you climb the search engine results page
Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.
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£21.30£27.50 -
The SEO Entrepreneur: Start a Successful SEO Business and Turn Your Entrepreneurial Dreams Into Reality
The SEO Entrepreneur will show you how to start an SEO business from scratch.Here’s a fact:
According to countless studies, businesses are willing to pay between $1,000 – $5,000 per month for SEO services.
The question is, why?
Because every business cares about one thing:
Getting more customers.
And SEO is the single best way to accomplish that goal without paying for advertising.
Now, what does this have to do with you?
In this book, I’ll show you how to start an SEO agency from A-Z.
With the methods I’ll show, you’ll attract SEO clients willing to pay $1,000 – $5,000 + per month for your help.
Here’s the cool part:
You can do this without any experience from the comfort of your home. You don’t need a fancy office, startup capital, or business skills. All you need is a willingness to learn and a desire to be your own boss.
Just follow the proven step-by-step blueprint inside The SEO Entrepreneur and turn your entrepreneurial dreams into reality.
Here’s exactly what this book will show you:
- Why right now is the best time to enter the SEO industry
- How to think (like a successful SEO entrepreneur)…according to science
- The Lean Agency System…designed to run an insanely profitable SEO agency without needing tons of employees
- Proven methods for getting clients (even when no one knows you)
- Ethical client attraction techniques that make people want to work with you
- A dead simple way to close more SEO deals (hint: it doesn’t involve long, drawn-out sales processes)
- My proven SEO sales process (which has a 50% close rate)
- How to deliver an incredible client experience so you retain 99% of your clients
- My step-by-step SEO process for ranking #1 in Google consistently
And so much more!
Who is Nathan Gotch?
Nathan Gotch started Gotch SEO in 2013 when he was fired from his security guard job. He had no traffic, leads, or clients and was $40,000 in debt. But in six months, Nathan grew Gotch SEO to $20,000/mo, and now it’s a 7-figure business. He’s helped hundreds of clients in the most competitive verticals like health, legal, SaaS, and B2B get #1 rankings and more traffic from Google. Nathan also has one of the most popular SEO blogs in the world, a YouTube channel with over two million views, and his expertise is featured on Semrush, Ahrefs, and Search Engine Journal.
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£14.00 -
Honest SEO: Demystifying the Google Algorithm To Help You Get More Traffic and Revenue
Amazon Bestseller in Search Engine Optimization, Strategy & Competition, and Web Marketing
Nonfiction Book Awards Gold Medal
SEO is confusing—but it doesn’t have to be
With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe.
That’s where Honest SEO, a book that’s been over 20 years in the making, comes in. Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO.
And you don’t have to know how to code or have a computer science degree to read and understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
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£7.40 -
The Art of SEO: Mastering Search Engine Optimization
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverabilityRead more
£40.20£50.30The Art of SEO: Mastering Search Engine Optimization
£40.20£50.30 -
A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position.
This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners.
New approaches to PR are also uncovered, including:
- SEO PR: How to increase organic search engine optimization (SEO) through PR.
- Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content.
- Social PR: How to engage with reporters on social media to gain story ideas and connections.
With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book.
Most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.
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£8.50£9.50 -
Beyond The Marketing Funnel: Playing Digital Mouse Trap To 10X Your Business
Over the past few years, the best online marketing results have come from adapting the tried-and-true strategies of direct response sales to the online space. While there has been plenty written about online marketing and funnel building from this perspective, Beyond The Marketing Funnel takes it to the next level by helping you discover how you can implement a comprehensive marketing automation system for your entire business. The difference between earning money with individual promotions that typically govern the direct response sales approach and a running a full-fledged business is entirely in the structure and the details. Beyond The Marketing Funnel bridges that gap. You’ll learn the fundamental components of a proper individual product marketing funnel in this book, but more importantly, you’ll discover the best way to string those funnels together to form a cohesive business.Read more
£11.10 -
Social Media Marketing: Leverage the Power of the Internet to Grow Your Business
Social Media Marketing
Leverage the Power of the Internet to Grow Your Business
If you want your business to not only be successful, but be recognized as an authority in your industry, then continue reading…
“Social media will help you build loyalty with your customer base to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury
You’ve heard it before and now you’re hearing it again… Social media is the new age of advertising. The platforms are easy to use, typically free, and you can reach millions of clients with the click of a button. But who’s going to answer all of your questions?
Where do I start? Which platform do I use? Do I hire a marketing agency, or should I try dabbling on my own? And for God’s sake what the hell is SEO??
If you don’t understand the immediate answers to the above, you’re not alone.
You see, social media marketing isn’t just a buzz word that should be thrown around lightly; it’s become the very foundation for small and large businesses alike, the backbone of new companies, and a never ending pool of potential clients.
Inside, you’ll find not only the answers to the aforementioned questions, but a deeper knowledge and understanding of what it means to advertise in the 21st century, and how to leverage the power of the Internet.
In Social Media Marketing, you’ll discover:
- Which platforms are right for you
- How to set realistic, but optimized goals
- How to prioritize your campaigns
- How to master content writing
- How to boost productivity by outsourcing
- How to build your brand the right way
- How to optimize results using SEO and analytics
Check out Social Media Marketing: Leverage the Power of the Internet to Grow Your Business and begin your journey towards success today!
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£12.40 -
Applied Marketing Analytics Using R
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning.
Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course.
This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers.
Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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£41.20£42.70Applied Marketing Analytics Using R
£41.20£42.70 -
Meaningful Marketing: 38 Simple Principles To Make Your Marketing Match Your Mission
A much-needed approach to marketing, advertising and life.
Alin Dragu has led marketing for the last decade at a Fortune 500 company, one of the fastest growing churches in America with over 60,000+ engaged people and now the #1 Christian Marketing agency. Alin has taught these marketing principles to seasoned leaders via workshops and his writing has been engaged with over 2M times on X (Formerly Twitter).
Now, for the first time ever, Alin Dragu offers the core of his marketing wisdom in one compact, accessible, timeless package. Meaningful Marketing shows you how to do work that actually matters in a world absorbed with themselves. Whether you’re a small business owner, church pastor or real estate broker.
Meaningful marketing isn’t obsessed over what we can get from our people but what we can do for our people. The tactics of a meaningful marketer aren’t to wake up and throw spaghetti at the wall but to understand how their day-to-day moves their entire mission in life forward.
This book isn’t about email campaigns, ROI or viral social media posts. It’s about empathy, care and generosity. Meaningful Marketing emphasizes 38 simple principles that help you clearly understand not just what decisions to make in marketing, but why you should make those decisions.
No matter what your product or service, this book will help you reframe how your people experience it, in order to meaningfully connect with the people who need it most. Alin blends his coveted online writing style to this timeless piece through a signature blend of memorable stories, pithy one liners and obscure observation.
A few things you’ll learn while reading Meaningful Marketing:
- Why people make decisions emotionally, not rationally
- How to employ a marketing strategy that lasts decades, not months
- How your mission, strategy and tactics should all match
- Principles that explain why you makes decisions, not just how
- How to identify the exact person you seek to serve
- Why some companies are marketing geniuses and others are just plain bad
You can do work that matters for people who need it. This book will show you how.
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£13.80 -
Marketing Strategy and Competitive Positioning
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation
Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.
This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.
Key features include:
- Focus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantage
- Increased emphasis on competing through differentiation and customer knowledge, including new business models
- Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity
- Emphasis on competing globally within a digitalization context
- Updated vignettes and new case studies to help you connect marketing principles with practical applications
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£53.20 -
AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More
- The Ultimate Artificial Intelligence Primer For Marketers
- AI Marketing Made Simple
- Be Inspired By The Future Of Marketing With AI
Are you ready to empower your marketing with artificial intelligence but need to know where to start? AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More will equip you with the knowledge and tools to lead the charge to transform your marketing with AI.
Complete with AI marketing strategies, this comprehensive marketing artificial intelligence book covers the basics of artificial intelligence and machine learning for businesses. You’ll discover the different AI applications in marketing, learn their benefits, and determine how to identify which AI tools are suitable for your organization.
Written for beginners and experts alike, marketers will master the principles of marketing with artificial intelligence by reading this insightful AI in marketing book. AI-Powered Marketing also recommends market-leading artificial intelligence software solutions to supercharge your social media marketing, email marketing, content marketing, SEO, marketing analytics, and more!
Discover AI tools like chatbots, image generators, and dynamic pricing software that can reduce your workload, create stunning assets, and generate more revenue. You’ll even learn how to get buy-in from stakeholders to deploy these powerful AI tools at your business.
Inside this easy-to-read manual, you will find a step-by-step guide to error-free marketing AI platform deployment. You’ll learn marketing AI deployment best practices and how to recognize and solve common marketing AI deployment issues.
As the definitive AI for business book, AI-Powered Marketing explores how AI functionality frees up marketers’ time and resources, allowing them to focus on higher-level tasks requiring human expertise like crafting compelling marketing strategies, interpreting data insights, and building authentic customer relationships.
In this applied artificial intelligence handbook for business leaders, marketers, and students, you will learn how to:
- Understand the different types of artificial intelligence and machine learning programs
- Get more time to focus on growth strategies like identifying new revenue channels
- Utilize AI to solve the biggest challenges facing your marketing department
- Identify the right AI platform solutions to match your business needs
- Integrate and deploy AI tools in your marketing department workflow
- Gain valuable insights into your market, industry, and customers
- Let AI streamline processes to allow your creativity to soar
- Leverage AI like the top companies in the world
- Develop the skills needed to use AI to its fullest potential now and in the future
By the end of this marketing artificial intelligence textbook, you’ll have all the skills, knowledge, and tools to develop a foundational framework for marketing AI. You’ll be able to take actionable steps to improve the efficiency, creativity, and effectiveness of all your marketing campaigns. You’ll know how to best optimize your AI tools to perform the most common marketing functions successfully. Furthermore, you’ll learn the common marketing AI mistakes and how to avoid them.
AI-Powered Marketing also offers AI marketing case studies from the biggest corporations in the world, sharing what tools they used to become market leaders. The book ends with an overview of the coming market trends that will shape the development of AI over the next decade–keeping you ahead of the curve!
Once you’ve finished reading this marketing AI business book, keep it on your bookshelf to act as a handy reference guide when selecting and deploying AI tools.
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£7.60 -
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques
As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.
An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!
The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
The definitive guide on the future of marketing, this must-have resource will help you:
- Incorporate the new rules that will keep you ahead of the digital marketing curve
- Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
- Gain valuable insights through compelling case studies and real-world examples
The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
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£18.20£21.90 -
The Tao of Network Marketing: Harnessing the Wisdom and Freedom of an Entrepreneurial Journey
DISCOVER THE SECRETS OF NETWORK MARKETINGAre you contemplating or currently active in network marketing? Are you challenged by other people’s opinions or self-induced doubts? If you are delaying or second-guessing your commitment to network marketing, read on to discover how countless people are enjoying the fruits of networking marketing, including lifestyles of freedom, personal development, and being an inspiration to others.
Author and accomplished network marketing expert John Drennan has experienced many of the gifts of network marketing over the past 25 years. In his debut book, he shares his study of the deeper experiences for those who reach the Tao of Network Marketing.
Wherever you are on your path of network marketing, this book will empower you to:
- Assess your readiness for the journey
- Clarify the core system of the business
- Commit more deeply to your network marketing experience
- Cement the importance of personal development on the results you attain
- Uncover rewards others may view as “too good to be true”
- Hone the skills necessary for success
With The Tao of Network Marketing, John Drennan hits a home run. This book infuses Tao principles with deep personal insights into the network marketing industry. He combines a trio of spiritual depth, personal experience, and practical tools. His sage advice will help you in navigating your decision to take the journey of network marketing and the success of that journey.
—Lisa Mininni, bestselling author of Me, Myself, and Why and President of Excellerate Associates and the Business Innovation LabWith proper guidance, network marketing can be one of the best places for a would-be entrepreneur to pursue the creation of a business. I’m very excited at John’s body of work, helping to bring clarity to this through transparent storytelling, the healthy confrontation of conventional wisdom, conceptual reframing, and the provision of a roadmap.
—James Rosseau, Sr., CEO, The Corelink Solution and author of Success on Your TermsDrennan gives golden nuggets for network marketers at any level. There is no way that you will not gain from reading this book. I wish there were books like this for me to read when I got started in this industry.
—Brian Carruthers, bestselling author of Building an Empire, Money Mindset, and UntrappedJohn Drennan reveals in this book how to evaluate network marketing. Before there can be wealth creation there is wealth education. The Tao of Network Marketing helps provide an understanding of a proven and satisfying vehicle for earning money, uncovering concepts and principles core to the business.
—Frank AuCoin, Businessman of the Year in South Carolina, creator of Wealth DNA Revealed, and seven-figure earner in network marketing (NWM)John Drennan has brought to life the way network marketing works at its best and why it makes sense in today’s world. If you are in the industry, part- or full-time, or if you are considering it, do yourself a favor and read this book! Understanding what John has to say here will make all the difference for you.
—Lin Schussler-Williams, sales coach, speaker, and author of 9 Little Words to Change Your ResultsHaving coached thousands of individuals over the past 30 years, I have encountered countless who are misguided and disempowered by the hype in NWM. John Drennan, a gifted teacher and leader with a heart for truth, cuts through the hype and delivers a straightforward, honest look at the rewards the network marketing industry offers. His frankness and vulnerability in sharing his journey will empower people to discover their own personal path to success.
—Dr. Darcy Hoffman, author of Success Habits that Work, John C. Maxwell Certified Coach, seven-figure earner in NWMRead more
£10.60 -
Mastering Vacation Rental Marketing: Lessons learned from over $50 million in direct bookings
Mastering Vacation Rental Marketing: Lessons Learned From $50,000,000 in Direct BookingsWritten by Conrad O’Connell, a seasoned expert with a proven track record in vacation rental marketing, “Mastering Vacation Rental Marketing” is a strategic guide designed for vacation rental managers, hosts, and STR professionals eager to scale their business without becoming overly reliant on Online Travel Agencies (OTAs) like Airbnb, Vrbo, or Booking.com.
Far from a collection of “just” hacks, “Mastering Vacation Rental Marketing” is a meticulously curated guide that illuminates the path toward building a sustainable marketing machine and a potent, unforgettable brand that magnetizes repeat and referral business, even amidst the shifting sands of the industry. Though O’Connell’s strategies have successfully driven well over $50,000,000 in direct bookings, this book isn’t reserved for towering giants in the rental management space. It’s crafted for anyone, regardless of their revenue figures, who’s committed to mastering their marketing and solidifying the future of their business.
Structured into sections inspired by boxing weight classes—Featherweight to Super Heavyweight—this guide accompanies you through every phase of your business journey, offering relevant case studies, actionable tips, and a strategic map to guide you from where you are to where you desire to be. O’Connell refuses to suggest that readers withdraw from OTAs. Instead, he demonstrates how to transform OTA bookings from a crutch to a “nice to have,” amplifying your autonomy and control over your business.
Expect to dive deep into the highest-performing marketing channels—search, social, and email—and to learn how to optimize these channels for enduring performance. O’Connell ensures transparency, revealing almost everything that’s worked in his extensive experience in driving direct bookings.
This book is more than a theoretical exploration: it’s a practical roadmap, each chapter prompting you with questions that assist you in assessing your current position and aligning your strategies for potent marketing and revenue amplification. Whether you’re just stepping into the ring or you’re a seasoned pro, “Mastering Vacation Rental Marketing” is your companion in constructing a robust, self-reliant business that thrives in any landscape.
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£7.80 -
Donald Miller Collection 3 Books Set (How to Grow Your Small Business, Business Made Simple, Marketing Made Simple)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image Shall be Dispatched Collectively:Donald Miller Collection 3 Books Set (How to Grow Your Small Business, Business Made Simple, Marketing Made Simple):
How to Grow Your Small Business:
Speak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate. Donald Miller, author of the bestselling Building a StoryBrand, has helped thousands of individuals, corporations, and justice-oriented organizations turn vision into action using the organized, easy to implement communication framework outlined in these pages.Business Made Simple:
Donald Miller knows that business is more than just a good idea made profitable it s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward.Marketing Made Simple:
Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business.It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.Read more
£28.50£44.60 -
Structural Econometric Modeling in Industrial Organization and Quantitative Marketing: Theory and Applications
A concise and rigorous introduction to widely used approaches in structural econometric modeling
Structural econometric modeling specifies the structure of an economic model and estimates the model’s parameters from real-world data. Structural econometric modeling enables better economic theory–based predictions and policy counterfactuals. This book offers a primer on recent developments in these modeling techniques, which are used widely in empirical industrial organization, quantitative marketing, and related fields. It covers such topics as discrete choice modeling, demand modes, estimation of the firm entry models with strategic interactions, consumer search, and theory/empirics of auctions. The book makes highly technical material accessible to graduate students, describing key insights succinctly but without sacrificing rigor.
• Concise overview of the most widely used structural econometric models
• Rigorous and systematic treatment of the topics, emphasizing key insights
• Coverage of demand estimation, estimation of static and dynamic game theoretic models, consumer search, and auctions
• Focus on econometric models while providing concise reviews of relevant theoretical modelsRead more
£70.30 -
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.
This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
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£23.70 -
Marketing For Startups: Tips And Techniques To Develop An Effective Marketing Strategy For Startup: Startup Marketing Campaigns
When you decide to start a business, it’s very important to set an effective marketing plan because it will directly affect the profits. This book gives proven strategies that help startups to find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. It provides a practical step-by-step framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. Discover how to:
– Nail your niche and write copy that cuts through
– Construct your buyer journey from awareness to customer
– Discover the best digital marketing channels to use for your business
– Create a predictable recurring pipeline
– Scale and go globalRead more
£6.20 -
Marketing Research: Delivering Customer Insight
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.
New to this Edition:
– Expanded coverage of qualitative analysis, now with its own dedicated chapter
– Fresh material on hot topics such as big data analytics, social media listening and data visualization
– Updated content on online surveys, online group discussions and online samples, as well as data protection legislation
– Added ‘Industry Viewpoint’ features setting out the latest thinking from practitioners on important topics
– New author video introductions to each chapter and ‘Careers in Marketing Research’ video suite featuring the advice and experiences of a range of practitioners around the world
– New opening cases featuring well-known, international organizations
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£49.40 -
Scientific Advertising: Original Classic Edition
The essential guidebook on how to make your marketing and advertising more profitable—faster.You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
- Create a winning personality for your ads
- Incentivize people to buy without using sensationalism or empty rhetoric
- Strategically incorporate visual design elements into ads
- Harness the power of coupon advertising, product sampling, and direct-mail marketing
- Run test campaigns to make smarter decisions about your advertising dollars
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
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£11.40 -
Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.
From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
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£23.60 -
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.
The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook.
Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data.
New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies.
This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.
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£156.80 -
Flourish First Digital Marketing and Business Planner
Hey Flourishing Entrepreneurs & Mumbosses! ???? Ready to take your business to new heights? Meet your secret weapon for success – The Flourish First®️ planner, meticulously crafted for business owners and solopreneurs like you!
Why Flourish First? ???? In a world potential overwhelm, this planner is your compass to navigate the realms of digital marketing and business strategy in a clear, simple, tried and tested way. Designed and created by The Flourish Mentor®️ herself, Holly Wood, it’s not just a planner; it’s your partner in success.
What Makes It Special?
???? ???? Tailored for You: Whether you’re a seasoned business owner or just starting your entrepreneurial journey, this planner suits your pace. And guess what? It’s undated! Start your flourishing adventure any time of the year.???? Holistic Approach: Beyond just numbers and marketing strategies, we’ve got your mindset covered. Set and track your goals, manage your finances, and check in with your mindset – because flourish first and success unfolds.
???? Versatility at Its Best: Use it solo or alongside your favourite planners. The Flourish First planner is your flexible companion, adapting to your unique workflow.
What’s Inside?
???? ???? 6-Month Journey: Dive into a 6-month adventure of planning and flourishing. Your next-level business evolution starts here.???? Marketing Magic: Map out with marketing channels you’re using, associated actions & achievements. Plus benchmarking so you can effectively track your marketing growth and ROI.
???? Financial Fitness: Track your income, expenses, and financial goals with money mantras to keep you going!
???? Mindset Mastery: A space for regular positive reflections, gratitudes and evaluations to keep your success mindset in top form.
Why Trust The Flourish Mentor? ???? Holly Wood, The Flourish Mentor®, brings her 13+ years of experience as a Marketing Strategist and Positive Psychology Coach to every page. Backed by an MSc in Psychology and a Coaching Certification in Positive Psychology, she knows the science of success and wants to share it with you.
Join the Flourish Revolution! ???? Flourish isn’t just a word; it’s a lifestyle. With The Flourish First®️ planner, you’re not just planning; you’re flourishing. It’s time to supercharge your success. So, grab your copy now and let’s turn your business dreams into reality!
[Your Flourishing Future Starts Here – Add to Cart Now!]
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£15.20 -
Decrement Indices: Purpose, Performance, Pricing, Hedging, Marketing
Content of the book
This book proposes a full journey in the world of Decrement Indices: the reason for their creation in the mid 2010’s and their generalised market adoption as the underlying for structured products and autocallables since the dividends rout of 2020, percentage decrements versus fixed points decrements, the expected performance of those indices compared to regular equity indices, how the implied volatility and forward of those indices compare to regular indices, and how those synthetic indices are hedged by traders. Finally the book addresses the marketing of those indices.Audience
This book should be of interest to traders, structurers and salespeople at banks, but also to investors, advisors and wealth managers who are willing to understand in what product they invest!Author
Eric Barthe has traded, designed, analyzed, researched and taught structured products and exotic derivatives for the last 20 years
He was an equity exotics trader at Goldman Sachs in London for 8 years, trading Index exotics, single stock exotics and dispersion. He was managing director at Leonteq Securities as global head of financial engineering. He taught finance at HEC Paris business schoold and EDHEC Business School.Read more
£27.10 -
Luxury Wine Marketing: The art and science of luxury wine branding
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little is known about the world of luxury wine marketing, and how a wine brand can enter that special realm. This book helps to demystify this process by describing how to craft, implement and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before providing a step-by-step process on how to establish a luxury wine brand. Each chapter is supplemented with a case study of a successful luxury brand producer and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world’s top wine regions. Written as both a practitioner’s guide and a wine business textbook, Luxury wine marketing is a cornerstone reference resource for the business of wine. Awards: OIV Awards 2020 Special Mention, Vitivinicultural Economy Category; Gourmand International Awards 2020 World Of Wine Hall of FameRead more
£42.60£47.50 -
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.
In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media.
Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
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£17.10 -
Growth Marketing: Entrepreneur’s Toolkit, Brand Psychology for Customer Acquisition, Marketing Secrets for Monetization & Upsell, Facebook & Google Ads Masterclass, Business…
How does the future look like? What’s going to happen to our businesses?
Are we at the beginning of a new era or we will soon go back to how It used to be?
Analysts say that our habits are going to change, and so consumer behaviours. But the recent events may just have accelerated inevitable changes.
So, what do you need to know to keep your business running during uncertain times? What should you focus on?
If you own a small or a medium business, you can’t afford to miss this book!
How to prepare for what’s next? How to make business when the environment gets so unpredictable?
Growth Marketing will show you the key things you need to know to outmanoeuvre uncertainty and get your business ready for the future.
You will learn
- Branding Secrets: Discover proven successful techniques to make your brand irresistible and stick into people’s mind
- Monetization Techniques: learn how to monetize your customers and sell more, more often without the need of creating new products
- Purchase Behavior: Discover the one single force that drives human behavior during the buying process and how you can apply it to your business
- Customer Relationship: Learn how to get new customers and increase loyalty of your customer base, so they will always come back to buy from you
- Website Secrets: The key secrets of a modern website that sells. Get your website ready to take orders and accept transactions
- Facebook and Google Ads: Super easy step by step instructions to setup your campaigns with budget recommendation and flexible targeting suggestions, even if you are not tech savvy
- Rank Higher in the search Engines: secret techniques to drive free traffic to your website and get more visitors
- Business Strategy core principles: learn smart actions you can take to start or accelerate the digital pivot you need to make to prepare for the new era
What are you waiting for?
Growth Marketing: written for entrepreneurs to give them all the tools they need to prepare for the times ahead.
Prepare for what’s next. Embrace digital change and thrive. Read Growth Marketing
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£4.10£27.50
