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Smart Startups: What Every Entrepreneur Needs to Know–Advice from 18 Harvard Business School Founders
Two startup company founders and angel investors go inside eighteen companies founded by Harvard Business School graduates, uncovering surprising lessons for success and unexpected pitfalls essential for aspiring entrepreneurs.
Conventional “wisdom” holds that the most successful entrepreneurs in the world are born with a genius for starting companies, experience one lightning-bolt moment of inspiration after another, follow a tried-and-true process to scale to a billion dollars, and attract deep-pocketed investors at every turn.
The real story is a bit more unconventional—and much more interesting.
Would-be-entrepreneurs Catalina Daniels and James Sherman, hungry to study and apply the best practices of startups to their own ventures, studied the nuts-and-bolts of entrepreneurship as classmates at Harvard Business School. Years later, after successfully founding and exiting several companies, and as angel investors in start-ups, they were surprised to realize that their experiences greatly differed from what they had been taught in school. HBS provided a world-class education in the basics. But there was so much they learned the hard way—working in the trenches—that, looking back, they wished they’d known before starting up.
Inspired, Daniels and Sherman interviewed eighteen HBS graduates and entrepreneurs about their experiences founding companies such as Blue Apron, Rent the Runway, Gilt, and AdoreMe, probing them about what they discovered along the way and what they wish they had known beforehand. The authors bring these insights to life by showcasing the founders in their own words and giving readers the experience of chatting with these remarkable entrepreneurs over a cup of coffee No other book has unearthed advice from so many HBS entrepreneurs. The result is wisdom that challenges assumptions, destroys preconceived notions, crystalizes hunches, and articulates perceptions with a depth possessed by few people in the world.
Starting a business is hard. Seventy percent of startups today fail after their seed round, and less than ten percent achieve success for founders and investors. Faced with such a daunting threshold, aspiring entrepreneurs need all the advice, wisdom, and inspiration they can get. Smart Startups is written for them—a timeless record of essential knowledge that can help them avoid failure and achieve success.
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£25.50£28.50 -
Smith, Hogan and Ormerod’s Essentials of Criminal Law
Your gateway to criminal law: drawing on the exceptional clarity and authority of Smith and Hogan, with a wealth of unique supportive learning features and guidance on assessment.Smith, Hogan, & Ormerod’s Essentials of Criminal Law takes students to the heart of this fascinating subject, providing focused, expert coverage alongside a wealth of student-friendly learning features to aid study. This is the perfect gateway into criminal law.
– Combines the authority you would expect from a Smith, Hogan, and Ormerod title with numerous supportive learning features and an eye on developing analytical and assessment skills
– The text offers a thorough, accessible, and unique introduction to criminal law for the student reader
– Numerous learning features across the text highlight key cases, sources for extra reading, assessment advice, and flag common areas of confusion to avoid
– Each chapter includes a section on reform including noted academic criticism of the law, furthering students’ analytical understandingDigital formats and resources
The fifth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
The e-book offers a mobile experience and convenient access along with self-test questions, videos, animated diagrams, audio introductions, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
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£38.00 -
Smith, Hogan, and Ormerod’s Criminal Law
Smith, Hogan, & Ormerod’s Criminal Law is rightly regarded as the leading doctrinal textbook on criminal law in England and Wales. The book owes its consistent popularity to its depth of analysis, breadth of coverage, and accessible style.Over fifty years since the publication of the first edition, Professor David Ormerod and Karl Laird continue the tradition set down by Professors Sir John Smith and Brian Hogan by producing a textbook of unrivalled quality. The text continues to be an invaluable resource for undergraduate students and an essential reference source for criminal law practitioners.
Digital formats and resources
The sixteenth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
A selection of online resources accompany this text, including:
– A selection of additional online chapters
– A full bibliography arranged alphabetically and by chapter
– Annual updatesRead more
£40.80 -
Smith, Hogan, and Ormerod’s Essentials of Criminal Law
Smith, Hogan, & Ormerod’s Essentials of Criminal Law provides an ideal gateway into the dynamic world of criminal law. Focused, expert coverage, a hallmark of the Smith, Hogan, and Ormerod books, is supported by a wealth of student-friendly learning features that enhance learning in this ideal introduction for first time students.Dr John Child and Professor David Ormerod QC skilfully guide the new undergraduate reader through the subject, addressing all the key topics on the LLB. Complex issues are demystified and explained, offering a clear understanding of all offences and principles.
Particular attention is paid to student assessment, with end of chapter sections offering advice on how to approach essay and problem questions. Short learning and assessment tips are provided throughout the chapters.
Digital formats and resources
The fourth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
The e-book offers a mobile experience and convenient access along with self-test questions, videos, animated diagrams, audio introductions, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
The online resources include:
– Over 400 self-test questions
– A selection of videos from the authors explaining key topics and principles
– Sample examination questions with answer guidance to help hone your assessment skills
– Chapter summary sheets
– Animated diagrams
– Audio introductions to each chapter
– Web links and further readingRead more
£33.20£36.10 -
So, they say you’ve broken the law: Challenging Legal Authority
This little book will give you the information, the know-how and the tools to successfully challenge alleged AUTHORITY in and out of court. Barristers, QCs and lawyers worldwide have read and discussed the content with the author and cannot find a legal argument against it. It works. Use it for defense, appeal or to challenge any claim made upon you.Read more
£3.90 -
So, You Want Your Website To Rank?: The Complete Guide To SEO
So, you want your website to rank? Well, you have made the first step by selecting my complete guide to SEO. This book is specifically designed to provide you with a thorough understanding of search engine optimisation. We will cover all aspects; from ensuring that your website is friendly to search engines, to understanding the behaviour of your traffic and building high quality backlinks. By implementing the suggested changes in this guide, your website will be fully optimised and you will soon start seeing positive results.Some will take to this like a duck to water, for others it might take some time, but with a willingness to learn and a desire to continue improving, there is no reason why you can’t make your website a success and develop it into the backbone of your business.Chapter 1 – Introduction to SEOChapter 2 – The Beginners GuideChapter 3 – Keyword ResearchChapter 4 – Content CreationChapter 5 – On-Page SEOChapter 6 – Technical SEOChapter 7 – Link BuildingChapter 8 – Tracking ResultsSearch engine optimisation is the art of increasing the number of visitors to a website by improving the online visibility to users on search engines such as Google or Bing. I want to be clear from the beginning, you do not pay for results with SEO, the results are free!Did you take note then? ‘the results are free’ – This is why so many businesses are investing their time in to getting this right. Who wouldn’t want sales or bookings that didn’t cost a penny to generate?What will you learn?1.Introduction to SEOIn this chapter, we delve deeper in to understanding exactly what SEO is and why it is so important. Here you are going to gain vital knowledge that will see you through the rest of the course and set you up to successfully market your website on search engines in the future.2.The Beginners GuideTo gain a real understanding of SEO, it is important to know exactly how a search engine works. Once completed you are going to have knowledge of how robots crawl the internet to find websites and add it to their indexes. Without this, all the other work is pointless.3.Keyword ResearchThis chapter allows you to understand exactly how to find out what your audience is searching for. Using a proven technique and helpful online tools, you will be able to set up your entire website strategy around the exact words and phrases that your customers are looking for.4.Content CreationIf your content is boring, your visitors will leave. This chapter is all about how to incorporate your Keyword Research in to high-quality, engaging page content that will not only appeal to readers, but increase conversion rates.5.On-Page SEOThis is most definitely the longest chapter and arguably one of the most important. I will show you how to optimise your website design, include the keyword research to full effect and improve the user experience.6.Technical SEOWhereas the on-page SEO focuses on human behaviour, technical SEO focuses on robots. This section covers the elements of a website and how to ensure that search engines can successfully read your website and understand exactly what it is about.7.Link BuildingNow that your website is in good health, it is time to find some traffic. This chapter will teach you all about how to find websites that will link back to you, the different types of backlinks and why this method is so vitally important to ensuring that you receive the right sort of attention.8.Tracking ResultsAn essential part of any change is understanding what works and what doesn’t. It is no difference for search engine optimisation. In this section you will learn all about how to set up, understand and learn from website analytics.Thank you for taking the time to read the description of my book on SEO. I sincerely believe that this publication will provide many benefits and will give you the confidence to begin work on your own website.Read more
£11.40 -
Social Media For Small Business: Marketing Strategies for Business Owners
Discover how social media can transform your business and help you attract more customers
Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:
- Effective marketing strategies to get more out of your social media efforts.
- Systems to bring structure into your entire marketing approach.
- Tools to make your brand irresistible across your customer touchpoints.
- Case studies to highlight the application of the book’s principles to the real-world
- Practical strategies you can put in place immediately to see a rapid return on investment
Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
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£11.40£14.70 -
SOCIAL MEDIA GROWTH FOR SMALL BUSINESSES: Unlock the Secrets of Using Social Media to Grow Your Small Business
Are you a small business owner looking to up your social media game? Do you want to learn how to maximize your reach and get the most out of your marketing budget?Look no further than Social Media Growth for Small Businesses.
This comprehensive guide provides the essential tools, tips, and tricks you need to master social media marketing and get the most out of your marketing budget. With easy-to-understand, step-by-step instructions, you’ll learn how to create effective campaigns, maximize your reach, and engage your target audience.
You’ll learn how to identify your target audience and create content that resonates with them. You’ll also discover strategies to increase followers and engagement on the most popular social media platforms. Plus, you’ll learn how to measure the success of your campaigns and track the results.
Here are 10 benefits of using this book:Increase Reach: Following this social media growth guide can help your small business increase its reach as it provides guidance on how to increase followers and engagement.
Generate Leads: This social media growth guide can help your small business generate leads and create brand awareness.
Boost Engagement: Following this social media growth guide can help your small business boost engagement, as this book provides tips and strategies on how to engage followers and create meaningful conversations.
Increase Sales: Following this social media growth guide can help your small business increase sales by providing guidance on how to create effective social media campaigns.
Improve Brand Recognition: This social media growth guide can help your small business improve brand recognition by providing tips and strategies on how to create engaging content.
Enhance Customer Loyalty: Following this social media growth guide can help your small business enhance customer loyalty by providing guidance on how to build relationships with customers.
Monitor Competitors: This social media growth guide can help your small business monitor competitors by providing tips and strategies on how to keep an eye on what other businesses in your industry are doing.
Increase Traffic to Your Website: Following this social media growth guide can help your small business increase traffic to its website by providing guidance on how to use social media to drive more people to your website.
Connect With Influencers: This social media growth guide can help your small business connect with influencers by providing tips and strategies on how to reach out to influencers in your industry.
Reach New Audiences: Following this social media growth guide can help your small business reach new audiences by providing guidance on how to engage with new potential customers.This book will teach you how to maximize your budget, drive leads, and increase sales. You’ll learn how to make the most of every dollar, with tips for optimizing your campaigns for maximum ROI.
Plus, you’ll discover how to create content that converts and use data to inform your strategy.
If you’re ready to take your social media marketing to the next level, Social Media Marketing for Small Businesses: The Complete Guide is the perfect resource for you. With easy-to-understand instructions and actionable tips, you’ll be able to create effective campaigns, measure the success of your efforts, and maximize your reach.
Buy this guidebook now to learn powerful strategies that will help you reach more customers and grow your business!
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£10.40 -
Social Media Guide For Mortgage Brokers: How to Grow Your Brand on Social Media
Do you ever read a book and think “that was great but HOW can I actually achieve this for myself?”
Social Media Guide for Mortgage Brokers has been written by Rosalia Lazzara-Tilley to equip today’s financial adviser with the right tools and strategies to embrace social media marketing. Rosalia believes that social media should be used as a digital stage to inform and educate.
After health, and love, what else is more important?
Money! Rosalia truly believes that financial advisers hold a serious responsibility and have an honourable job where they can truly make a positive impact to society by educating and empowering our nation to make better financial decisions.
This book has been written to build the confidence of today’s financial adviser so that they feel equipped and empowered to use their voice to help shape the future.
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£14.20 -
Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award**‘Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.’
TAA Judges PanelSocial Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives:
1. Community
2. Publishing
4. Entertainment
5/ CommerceThe new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
Suitable for modules and courses on social media marketing.
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£3.60Social Media Marketing
£3.60 -
Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award**“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”
TAA Judges PanelThe market leading and award winning text on social media marketing has been fully updated for this fourth edition.
With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.
11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
A must-have text for those studying social media marketing.
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£51.30£53.20Social Media Marketing
£51.30£53.20 -
Social Media Marketing 2020: A Guide to Brand Building Using Instagram, YouTube, Facebook, Twitter, and Snapchat, Including Specific Advice on Personal Branding for Beginners
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to use the world’s most valuable marketing platforms?
Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
Two manuscripts in one book:
- Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers
- Instagram Marketing: Unlock the Secrets to Using this Social Media Platform for Personal Branding, Growing Your Small Business and Connecting with Influencers Who Will Grow Your Brand
Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
In part 1 of this book you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to know and grow with your audience
- How to use Facebook, YouTube, Twitter, Instagram, and Snapchat
- The top 7 social media tools for 2020
- … and much, much more!
In part 2 of this book you will learn:
- The Instagram changes you need to know to stay one step ahead
- Why you’re missing out by not having a proper Instagram presence and the 6 best ways to use stories to build your brand
- How to use hashtags to your advantage (the right way)
- Creating consistent content (that converts)
- How to sell your products on Instagram
- How Instagram advertising is different from other platforms and what to do to run ads effectively
- The little-known secrets to leveraging other users with a massive fan following to skyrocket your own success on Instagram
- The future of influencer marketing so you can always be ahead of the curve
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
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£11.50 -
Social Media Marketing 2020: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of…
If you want to start your journey to social media marketing success, then keep reading..
If you are having troubles understanding social media and growing your brand’s presence like the PROs do, don’t fret! This ultimate guide to social media marketing will help you do all these and more.
In this guide, we’re going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2020.
The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy.
The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here’s how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020;
- Up-to-date information and data on what’s working and not on Facebook, Instagram, Youtube and Twitter
- Clear and precise details and facts on social media marketing.
- Practical tips you can implement and start using immediately.
- Ways you can maneuver social media channels to give your brand an edge over competitors.
- The ultimate strategies for building up engagement on your social media pages.
- A detailed step-by-step guide to advertising successfully on each different social media channels.
- And much more!
With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue!
Whether you’re just starting out or you’re ready for bigger campaigns, get this book now and start your journey to social media marketing success!
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£2.10£19.00 -
Social Media Marketing All-in-One For Dummies, 5th Edition
Get social with the bestselling social media marketing book
No person can ignore social media these days–and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram–and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble–in the way you want it to be.
These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff–like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest–you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.
- Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more
- Blend your social side with your traditional marketing presence
- Become more engaging and metric your success
- Get to know your fans with user data
Wherever you’re coming from–social media strategist, site manager, marketer, or something else–social media is where your customers are. This book shows you how to be there, too.
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£21.30£27.50 -
SOCIAL MEDIA MARKETING FOR BEGINNERS 2023: Learn how to grow your social media with beginner’s strategy updated for this specific year; this book provides an easy and organized…
Discover how you can pass from being a beginner to a professional Social Media Marketer today!
If you are a beginner who wants to approach the world of social media marketing, you are in the right place.
This book will allow you, once finished, to have important knowledge to grow and become relevant on the major social medias that you know. The techniques and strategies that you will find described step by step in this guide are very updated to today’s social interactions, this is a fundamental feature for this kind of books, the modern world changes day by day and keeping up is difficult but essential to be successful.
And to be successful in social media, you need to speak today’s language.
Would you like to learn more about Social Media Marketing? If so, then you are in the right place.
I want to show you some of the things that we are going to cover together in the book so that you can better understand what we are going to learn.
Here are just some of the topics we will touch together:
● Startup
● Instagram Marketing Strategy
● TikTok
● Much more…
If you want to know more about Social Media Marketing, all you have to do is follow the advice found in this book. So what are you waiting for?
Scroll up, click on “Buy Now with 1-Click”, and Get Your Copy Now!
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£11.70 -
Social Media Marketing for Business 2020: Your Guide to Branding, Mastery, and Sales with Proven Formulas on Instagram, Facebook, YouTube, and Twitter. Make Money and Accelerate…
If You Want to Learn How to Make Your Business Earn More Money Using Social Media, Then You Must Take Advice Found in This Amazing Book!
Doesn’t matter if you already have a good product, you can make it even better. Social networks are a great place to market your product. With a few tips and advice, you can make your brand stand out from the rest, even if you have never used social media marketing before!
Social media are a great place for marketing, indeed, but if you are not prepared, they can be ruthless. With this book in your hands, learn all the secrets of social networking. All the whys, wheres and whens, all the dos and don’ts!
This book contains information about the rules that are behind every great social platform, so you can always be one step ahead. This book will help you master social media marketing and use it to start making more money than ever before.
Here is what you will find in this amazing book:
• Optimize the use of social media marketing! Find out what are the four reasons you don’t get results with social media.
• Lands of opportunity! Every social platform is a land of opportunity. Discover the right working model for you and increase your profit.
• Gears behind the curtains! Find out the secrets behind big platforms algorithms, make your product/service known, and start earning money!
• To err is human! But you don’t have to! Find out what are the ten most common mistakes that people make when using social media, and how to avoid them.
Improve your business now! With the expert advice and tips in this book, you will learn how to find the right model for you to work from home, and your business will boom in no time!
Scroll up, click on “Buy Now,” and Start!
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£25.60£28.50 -
Social Media Marketing For Dummies, 4th Edition
Make friends and sell things to people through social media
Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale―often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns―and then iterate and optimize for increased success.
Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.
- Choose the best SMM combination for you
- Avoid common mistakes and pitfalls
- Track your customers from awareness to retention
- Try out the latest stuff that really works
Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!
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£17.70£20.90Social Media Marketing For Dummies, 4th Edition
£17.70£20.90 -
SOCIAL MEDIA MARKETING FOR REALTORS: Maximizing Your Real Estate Business with Effective Social Media Strategies
Meet Jennifer, a determined real estate agent who faced countless challenges in a competitive market. Frustration and disappointment became my constant companions as I tirelessly tried traditional marketing methods, only to see lackluster results. However, just when I was on the verge of giving up, a serendipitous moment changed everything.
Through sheer perseverance, I stumbled upon a social media strategy that transformed my life forever. I witnessed a huge transformation as my online presence blossomed, and my sales began to soar higher than ever before. From silent followers to raving fans, my engaging content captured the hearts of potential buyers and sellers alike.
But this isn’t just a tale of personal triumph; it’s a heartfelt invitation to join me as I reveals my invaluable insights, tips, and techniques. Discover how I crafted compelling content, leveraged the power of storytelling, and built an authentic brand that resonated deeply with her audience.
“SOCIAL MEDIA MARKETING FOR REALTORS” is more than just a guide—it’s a lifeline for real estate professionals yearning to break free from the chains of mediocrity. Unleash your potential and open doors to a thriving real estate business in today’s digital era.
Whether you’re a seasoned realtor looking for a fresh approach or a beginner real estate agent seeking guidance, this book will be your beacon of hope, illuminating the path to unparalleled success.
Dare to dream big, embrace the digital revolution, and turn your passion into a flourishing empire.
Join me as I take you under my wing and empowers you to become a social media sensation in your own right. The time is now to rewrite your story, unleash your true potential, and conquer the real estate market through the power of SOCIAL MEDIA MARKETING!
Get a copy of this life changing book now!Read more
£8.90 -
Social Media Marketing Workbook: How to Use Social Media for Business (2023 Marketing – Social Media, SEO, & Online Ads Books)
UPDATED: Fall, 2023 – FALL UPDATED EDITION
2023 UPDATED EDITION – Social Media Marketing 2023Learn SOCIAL MEDIA MARKETING in Plain English – Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.- Updated – Fully updated for 2023, including the concepts of “Recommendation Engines” vs. “Traditional” social media.
- Social Media Marketing explained. It’s a PARTY and you are the PARTY THROWER.
- Platform-by-Platform – Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.
- Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
- Learn to Advertise on Social Media Platforms without losing money
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
- Use the Worksheets – download WORKSHEETS that guide you step-by-step for EACH platform – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
- Access Free Tools – access the companion Marketing Almanac with free tools for social media marketing!
The #1 Bestselling Book on Social Media Marketing for Your Business
- Jason McDonald – written by a successful practitioner of Social Media Marketing
- Stanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshops
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents- Introduction – how this book works. How to access the companion worksheets and resources.
- Social Media Marketing – what it means to use social media for ‘marketing.’ It’s a Party and you are the Party Thrower.
- Content Marketing – Content is the ‘food and entertainment’ of your social media party. How to create a content marketing machine.
- Facebook – understanding how to market, “organically,” on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.
- Facebook Ads – master the in’s and out’s of advertising on Facebook and Instagram.
- LinkedIn – optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.
- Twitter – Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.
- Instagram – the #1 platform for visual shopping and consumer outreach. Both organic and advertising.
- YouTube – the three uses of video – supportive, SEO, and sharing / viral plus native video on other platforms.
- TikTok – the new kid on the block and how to use TikTok for B2C marketing.
- Pinterest – Pin it to win it on Pinterest
- Email Marketing – the Rodney Dangerfield of social media marketing
Social Media Marketing in PLAIN ENGLISH – step-by-step with a leading instructor from Stanford Continuing Studies
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£31.50 -
Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal … and Using Influencers…
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to make use of one of the world’s most valuable marketing platforms?
Have you tried endless other solutions, but nothing seems to work for more than a few weeks?
Do you finally want to say goodbye to throwing money away in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
You see, making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
Here is just a tiny fraction of what you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to use Facebook, Twitter, Instagram, and others!
- The top 7 social media tools for 2020
- … and much, much more!
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
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£10.50 -
Social Media Marketing: Leverage the Power of the Internet to Grow Your Business
Social Media Marketing
Leverage the Power of the Internet to Grow Your Business
If you want your business to not only be successful, but be recognized as an authority in your industry, then continue reading…
“Social media will help you build loyalty with your customer base to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury
You’ve heard it before and now you’re hearing it again… Social media is the new age of advertising. The platforms are easy to use, typically free, and you can reach millions of clients with the click of a button. But who’s going to answer all of your questions?
Where do I start? Which platform do I use? Do I hire a marketing agency, or should I try dabbling on my own? And for God’s sake what the hell is SEO??
If you don’t understand the immediate answers to the above, you’re not alone.
You see, social media marketing isn’t just a buzz word that should be thrown around lightly; it’s become the very foundation for small and large businesses alike, the backbone of new companies, and a never ending pool of potential clients.
Inside, you’ll find not only the answers to the aforementioned questions, but a deeper knowledge and understanding of what it means to advertise in the 21st century, and how to leverage the power of the Internet.
In Social Media Marketing, you’ll discover:
- Which platforms are right for you
- How to set realistic, but optimized goals
- How to prioritize your campaigns
- How to master content writing
- How to boost productivity by outsourcing
- How to build your brand the right way
- How to optimize results using SEO and analytics
Check out Social Media Marketing: Leverage the Power of the Internet to Grow Your Business and begin your journey towards success today!
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£12.40 -
Social Media Planner: Social Media Planner and Tracker for Influencers and Social Media Managers – Gift for Influencers – 6 Month Undated Social Media Planner.
Are you looking for the perfect planner for growing, tracking, and creating for your social media networks? This 8.5 x 11 inch 6-month undated social media planner is the perfect place to keep track of your progress, plan content, and stay organized! Makes the perfect gift for influencers, social media managers, and small business owners! ????✏Why you will love our 6-month Ultimate Social Media Planner:
- Over 165 pages of useful tools, information, planner space, tracking, and more!
- Stay inspired with our helpful content idea tool sheet.
- Track followers for 6 months on our useful follower tracking sheet.
- Have more than enough space to write on these large 8.5 x 11-inch pages!
- Printed front and back to provide you with more months of planning space!
- Well designed matte printed cover, stylish notebook
- 8.5 x 11-inch sized notebook is ideal for planning content and notes.
- Track multiple platforms (YouTube, TikTok, Instagram, Twitter, Pinterest, Facebook, and Space for More!)
- Pages for monthly, weekly, and daily planning!
- Hashtag research page to store your top-performing hashtags
- 60 content planning pages for planning and premiering top content for your socials!
- Designed by a professional social media manager for optimal use and growth!
- Hand designed by the publisher – you won’t find this interior anywhere else!
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£7.40 -
Social Media Specialist Funny Gifts: 6×9 inches 108 Lined pages Funny Notebook | Ruled Unique Diary | Sarcastic Humor Journal for Men & Women | Secret Santa Gag for Christmas |…
A Most Beautiful Gift Under $5.00!
An excellent blank lined journal. This awesome and crazy lined paper book for Adults. The perfect gift for any person to keep their ideas in one place. Also a great present for a son, daughter, brother or sister.
The Book Contains:- Blank, Lined Pages.
- White Color Pages.
- 6″ x 9″ – Large size provides plenty of room for writing inside.
- 108 pages.
- High-quality paper – 60gm.
If you are looking for similar books to use at office or at home. Be sure to click on the author name for other journal designs and concepts.
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£4.70 -
Social Media Specialist Gifts: 6×9 inches 108 Lined pages Funny Notebook | Ruled Unique Diary | Sarcastic Humor Journal for Men & Women | Secret Santa Gag for Christmas |…
A Most Beautiful Gift Under $5.00!
An excellent blank lined journal. This awesome and crazy lined paper book for Adults. The perfect gift for any person to keep their ideas in one place. Also a great present for a son, daughter, brother or sister.
The Book Contains:- Blank, Lined Pages.
- White Color Pages.
- 6″ x 9″ – Large size provides plenty of room for writing inside.
- 108 pages.
- High-quality paper – 60gm.
If you are looking for similar books to use at office or at home. Be sure to click on the author name for other journal designs and concepts.
Read more
£4.70 -
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.
Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media’s contribution to your business through:
– Identifying and targeting audience segments
– Maximizing social search
– Enhanced reputation management
– Managing a diversified influencer portfolio
– Selecting the right channels for organic and paid social
– Creating a process and structure to improve efficiencies
– Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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£27.70£28.50 -
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more.
Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media’s contribution to the business.
Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as:
-Identifying and targeting audience segments
-Methods of two-way community engagement
-Reputation management
-Being present on the right channels
-Driving action through influencers
-Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagementWith example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.
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£30.40 -
Social Work Law: Applying the Law in Practice
Designed with the student in mind, this contemporary and creative textbook takes the fear out of learning law, and enables students to apply it to their social work practice with confidence.
Social Work Law is an exciting new textbook that supports students who are often intimidated by law as a subject. It helps them remember all the relevant Acts and legislation, and illustrates how the law can be applied in practice. Learning features such as mindmaps, end of chapter tests, and personal reflection boxes provide powerful tools for understanding and recall. It also explores key study skills to help students with essay preparation and taking a social work law exam.
Mapped to modules and based on teaching needs, it supports lectures too with up to date content and worked examples to follow throughout.
Accessible and engaging, this introduction guides readers through the modern professional and legal context of Social Work, equipping them with the tools they need to be able to think critically and adapt to whatever situation they may encounter in their practice.
Whether a qualifying student on an undergraduate degree course, an Social Work degree apprentice, or a newly qualified social worker, this is the go-to textbook for being able to understand , think critically, and apply law to your social work practice.
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£20.30£22.80Social Work Law: Applying the Law in Practice
£20.30£22.80 -
Sole Trader Accounting – A Complete Bookkeeping Training Kit
This is a kit that includes (via email) A4 sized pages of all the forms you need to practice ‘doing the books’ along with either the kindle or pocket print edition. A larger print version is also available and kindle illustrations are all ‘pinchable’. Learn how to complete your own sole trader “Books” using this hands-on guide and save money on accountant’s fees. Updated tax rates and QuickBooks. HMRC encourage sole traders to DIY and use their ‘simplified accounts’ system taught in this kit so no need for complex ‘Dummies Accounting” double entry accounting systems, charts of accounts, inventory records, balance sheets, cash flow statements, asset registers, ledgers, accruals or prepayments. You learn with a hands on case study and set of transaction records covering sales income, purchases, simple HMRC home and vehicle use rates, telephone and broadband, stationery, postage and ebay plus paypal costs (and money saving tips) if you sell online. How to fill in your annual tax form with three easy figures from your ‘books’. How to use your personal bank statement and a credit card to save money on bank costs. Learn the case study methods and then do your own business ‘books’. All the necessary ‘books’ forms are provided plus extra digital resources (email the author) including copies of all case study files (including blanks for your own business) and – if you want to progress beyond paper ‘books’ – an automated spreadsheet that allows latest profit to be immediately seen after every one of your own business transactions. A break even calculator spreadsheet is also available free and a master class in records keeping. Available as a Kindle or larger print paperback book.Read more
£8.50 -
Solomon Secret: Financial Wisdom from History s Wealthiest Man
Solomon was more than just a character in the Bible he was the richest man who ever lived. If we could learn from him directly, today, what would he teach us about how to grow in riches and knowledge? And how can we relate his life and wisdom to the society and successful financial planning of our contemporary world? Bruce Fleet’s SOLOMON SECRET brings together instructional parables highlighting the wisdom of history’s wealthiest and wisest man, with practical and sound financial advice for twenty-first-century readers. In the bestselling tradition of The Richest Man in Babylon, SOLOMON SECRET follows King Solomon as he mentors his young protégé, Abidan, on the seven basic principles of life and how they influence financial success. Each of these parables illustrates a key principle that Abidan must discover before he can garner more wealth and happiness, and is then proceeded by Fleet’s masterful application of these principles to the reader’s life and to the most urgent and essential financial questions of our time. Fleet, a successful financial adviser and owner of a large investment firm, draws from the time-honored and historically proven wisdom of the life of the ancient king to offer through the siphon of his own talent and perspective the very best in financial strategies for today’s challenging economic climate.Read more
£18.20 -
Some days, the best thing about my job is that the chair spins.: Coworker Notebook (Funny Office Journals)- Lined Blank Notebook Journal
A lined notebook journal to show appreciation to someone special. The Perfect Christmas Gift for female employee, coworker or friend. Makes a great employee appreciation gifts for women.
- 108 LINED pages.
- Dimensions: 6″ x 9”.
- Custom Designed Glossy Cover.
Click on BossLady Awesome Notebooks (Author) for more awesome gifts.
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£5.70 -
Spark for the Fire: How youthful thinking unlocks creativity
This is the most extraordinary time for people with a desire to make things
Spark for the Fire is for everyone who wants to excel. For the people who are passionate about what they want to do. For those whose imaginations demand to be put to use, in any discipline. it is for the youthful: in age, experience or attitude – and those who want to be – whether to kick-start a career or reignite an established one.
Now more than ever, youthful thinking can help spark the fire of creativity. This must-read book reveals how.
Featuring among others
– Nick Park
– Michael Wolff
– Lord David Puttnam
– Jean Oelwang
– Rory Sutherland
– Ajaz Ahmed
– Jamie OliverRead more
£9.50 -
Spreadsheets for Accounting Tutorial (AAT Advanced Diploma in Accounting)
An essential teaching text for the AAT AQ2016 Advanced Diploma in Accounting (Level 3) Unit ‘Spreadsheets for Accounting’. Presented in a clear and accessible style the text is written closely to the AAT syllabus and contains Case Studies, Key Terms, Activities and answers.Read more
£15.40 -
SQE – Legal Services 3e (SQE1)
The third edition of this manual provides a comprehensive review of the sector and a thorough examination of the regulatory and statutory controls placed on those delivering legal services to the public.
The new editions of The University of Law SQE1 manuals have been revised to bring the law and procedure up to date as at 1 April 2023 (titles with tax elements to 30 April 2023) and incorporate changes in the SQE1 assessment specification. These updated versions, together with our periodic updating service, will make sure your knowledge of the SRA’s SQE1 syllabus is ‘exam ready’.
Our practice assessment questions, embedded throughout the manuals, which are in the style of the Single Best Answer Questions which make up the SQE1 assessments, have also been reviewed and updated.
This book is part of a series of 15 University of Law study manuals that cover SQE1.
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£35.10£38.00SQE – Legal Services 3e (SQE1)
£35.10£38.00 -
SQE – Legal System of England and Wales 3e (SQE1)
The third edition of this manual provides a thorough and practical depiction of the relationship between solicitors and the legal system of England and Wales.
The new editions of The University of Law SQE1 manuals have been revised to bring the law and procedure up to date as at 1 April 2023 (titles with tax elements to 30 April 2023) and incorporate changes in the SQE1 assessment specification. These updated versions, together with our periodic updating service, will make sure your knowledge of the SRA’s SQE1 syllabus is ‘exam ready’.
Our practice assessment questions, embedded throughout the manuals, which are in the style of the Single Best Answer Questions which make up the SQE1 assessments, have also been reviewed and updated.
This book is part of a series of 15 University of Law study manuals that cover SQE1.
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£36.60£38.00SQE – Legal System of England and Wales 3e (SQE1)
£36.60£38.00 -
SQE Bundle FLK 1 & 2: 3e (SQE1)
The Law & Professional Practice (FLK1 & FLK2) bundle contains all 15 study manuals that have been specially collated to focus on the Law area of the Solicitors Regulation Authority (SRA) syllabus for the Solicitors Qualifying Examination (SQE1) in a concise and tightly focused manner.
Published and updated regularly, these user-friendly study manuals are designed to help you successfully prepare for the SQE1 exams. They provide solid knowledge and understanding of fundamental legal principles and rules, while bringing the law and practice to life with example scenarios based on realistic client problems.
Each title is complemented by worked examples and sample assessment questions that enable you to test your knowledge and understanding through single best answer questions that have been modelled on the SRA’s sample assessment questions.
For students at The University of Law, the study manuals are used alongside other learning resources and the University’s assessment bank to prepare students not only for the SQE1 exams, but also for a future life in professional legal practice.
The legal principles and rules contained within this study manual are stated as at 1 April 2023 (titles with tax elements to 30 April 2023)
Titles included in this bundle:
- Business Law and Practice
- Dispute Resolution
- Contract
- Tort
- Legal System of England and Wales
- Constitutional and Administrative Law and EU Law
- Legal Services
- Property Practice
- Wills and the Administration of Estates
- Solicitors Accounts
- Land Law
- Trusts
- Criminal Law
- Criminal Practice
- Ethics and Professional Conduct
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£407.80£455.90SQE Bundle FLK 1 & 2: 3e (SQE1)
£407.80£455.90 -
SQE2 Oral Skills for Lawyers 2e
Oral Skills for Lawyers is a thorough, up-to-date and practical explanation of how oral skills should be performed for the SQE2 examinations. The main skills covered are advocacy and interviewing skills (including attendance note/legal analysis). It covers all aspects of the skills you need to know, breaking them down in manageable parts, and giving you the tools you need for the SQE2.Read more
£35.10£38.00SQE2 Oral Skills for Lawyers 2e
£35.10£38.00 -
Staff Training Log Book: Employee training record for health safety and environmental compliance.
Staff training is important for the effective running of your business. Also it is required for Health and Safety and environmental compliance. And your business advancement, legal protection in the event of incidents or accidents and other outcomes to a large extent depends on it.
So, why don’t you keep a complete record of your staff training with the help of this Staff Training Log Book.
Features of this book include :
• The first page is for writing the business details of the owner.
• The second and third pages are for training calendar.
• On the remaining pages you can write down the following information:
– Date Of training
– Employee name
– Description Of training
– Trainer Signature
– Employee Signature
– NotesThis log book is set out in a way that important information about Staff training is accessible.
Don’t forget to click the ” to Basket ” button to get your copy!
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£4.70 -
Start A Gym: Everything You Need to Start and Scale a Fitness Business
This is the best time to start a business.
And the best business to start is a gym.
The industrial economy is mostly over. There are no more 9-to-5, punch-a-clock-then-retire jobs left. You can’t depend on a college degree to guarantee a career anymore.
Here’s the great news: the new economy is a blank slate. You have the opportunity to create any career you want for yourself. For the first time ever, new entrepreneurs have an unlimited audience for any product or service they can dream up. For the first time in history, you have the opportunity to use your passion to help others, even if you don’t know them yet.
The world is open to entrepreneurs who can create value for their audience. And the greatest value we can deliver is the gift of longevity, vitality and self-reliance: the gift of health.
What produces health? Fitness and nutrition. How are fitness and nutrition best delivered? Through coaching.
I’ve been a gym owner since 2005.
I opened a gym because my family was starving on my Personal Trainers’ salary. But no one told me how to do it well. So while I survived, it took me nearly a decade of stress and pain just to fix the mistakes that I made in the first week of business ownership.
The decisions you make at startup–or even before–will affect the rest of your life. Your business can be the engine that feeds your family, pays for vacations, and changes the lives of hundreds of people in your city. Or it can be the thing that ruins your life. The decisions you make NOW will echo for decades.
Every mistake you make at startup will take a year to fix.
I made mistakes on my model; my pricing; my staffing; my ideal clientele; my location; AND my equipment. It took me six years to fix all of these problems–six years that I could have spent making more money, spending more time with my kids and worrying a LOT less.
Now that my gyms are successful, my mission is to make 1 million fitness businesses successful so that we can change the world’s health together. I do that through mentorship and books like this one. We work with thousands of gym owners around the world, and the lessons in this book have each been proven thousands of times. I’ll also share some of our private data for the first time!
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£14.00 -
Starting & Running a Business All-in-One For Dummies
Get well on your way to business success
Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don’t have to bounce from book to book as you learn. And it’s all written in simple terms anyone can understand. You’ll be flipping that sign around to open up shop any day now!
- Get UK-specific advice on structuring and launching your own business
- Learn the most effective methods of marketing, virtually and otherwise
- Keep your books in order and find success in your first year of business
- Write a stellar business plan and hire good people to keep your business going
This book is for any new entrepreneur looking to start a UK business from the ground up and keep it running successfully, as well as veteran entrepreneurs who want to get up-to-date on the latest business trends.
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£19.30£23.70Starting & Running a Business All-in-One For Dummies
£19.30£23.70 -
Starting & Running a Business All-in-One ForDummies 3e UK edition
Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business.
Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you.
- Discusses ways to identify new business opportunities and how to put together a business plan
- Get the scoop on securing the financing you need to get started
- Includes tips on finding, managing, and retaining excellent staff
- Offers information on marketing and selling your products or services
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£20.90
