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MY DAD ATE ALL THE F*CKING ICE CREAM: A collection of thoughts on how to succeed in the advertising world – and beyond.
A collection of thoughts on how to succeed in the advertising world – and beyond.This book is all about lessons, leadership, listening, and learning, what I’ve experienced in life and business and how the two can (and should) flourish together.
“In his new book, Frank Palmer smartly combines his own life experience with borrowed wisdom to offer a valuable collection of positive lessons for business and life. Having worked closely with Frank, I can confirm that he not only shares these helpful insights, he also embodies them.”
Keith Reinhard. Chairman Emeritus, DDB Worldwide.
“Those of us who have been lucky enough to work with Frank Palmer over the years have benefited immeasurably from his deep wisdom – not only for the workplace, but also for how to live a meaningful life. Now readers everywhere can carry Frank’s sageness with them in perfectly portioned bite-size insights. This book lets readers journey through the years alongside Frank, giving them direct access to a true legend of our times.”
Martine Lévy. Partner, Edery & Lord Communications.
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AI For Lawyers: How Artificial Intelligence is Adding Value, Amplifying Expertise, and Transforming Careers
Discover how artificial intelligence can improve how your organization practices law with this compelling resource from the creators of one of the world’s leading legal AI platforms.
AI for Lawyers: How Artificial Intelligence is Adding Value, Amplifying Expertise, and Transforming Careers explains how artificial intelligence can be used to revolutionize your organization’s operations. Noah Waisberg and Dr. Alexander Hudek, a lawyer and a computer science Ph.D. who lead prominent legal AI business Kira Systems, have written an approachable and insightful book that will help you transform how your firm functions.
AI for Lawyers explains how artificial intelligence can help your law firm:
- Win more business and find more clients
- Better meet and exceed client expectations
- Find hidden efficiencies
- Better manage and eliminate risk
- Increase associate and partner engagement
Whether focusing on small or big law, AI for Lawyers is perfect for any lawyer who either feels uneasy about how AI might change law or is looking to capitalize on the evolving practice. With contributions from experts in the fields of e-Discovery, legal research, expert systems, and litigation analytics, it also belongs on the bookshelf of anyone who’s interested in the intersection of law and technology.
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Starting an Online Business All-in-One For Dummies
The tools you need to follow your dream of starting and running an online business!
With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality.
The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.
- Fund your business for success and future growth
- Use SEO strategically to drive traffic to a well-designed site
- Market your business effectively as an entrepreneur
- Stand out, build customer relationships, and sell on social media
- Keep up with ecommerce trends to stay a step ahead
With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.
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£19.80£24.70Starting an Online Business All-in-One For Dummies
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Starting a Business All-in-One For Dummies
All the essential information in one placeStarting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business―from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide. This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You’ll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough.
- Access six books in one, covering the whole process of starting and running a new business
- Learn how to easily jump the hurdles that many new business owners face
- Tackle taxes, determine the best business model for you, and create a solid plan
- Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager
This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.
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£19.80£24.70Starting a Business All-in-One For Dummies
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Reading Financial Reports For Dummies (For Dummies (Business & Personal Finance))
Your personal roadmap to becoming fluent in financial reportsAt first glance, the data in financial reports might seem confusing or overwhelming. But, with the right guide at your side, you can learn to translate even the thickest and most complex financial reports into plain English.
In Reading Financial Reports For Dummies, you’ll move step-by-step through each phase of interpreting and understanding the data in a financial report, learning the key accounting and business fundamentals as you go. The book includes clear explanations of basic and advanced topics in finance, from the difference between private and public companies to cash flow analysis.
In this book, you’ll also find:
- Full coverage of how to analyze annual reports, including their balance sheets, income statements, statements of cash flow, and consolidated statements
- Real-world case studies and financial statement examples from companies like Mattel and Hasbro
- Strategies for analyzing financial reports to reveal opportunities for operations optimization
Reading Financial Reports For Dummies is a can’t-miss resource for early-career investors, traders, brokers, and business leaders looking to improve their financial literacy with a reliable, accurate, and easy-to-follow financial handbook.
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£19.80£20.90 -
Operations Management For Dummies
The plain language guide to getting things running smoothly in the world of business
Operations management is all about efficiency, and Operations Management For Dummies is all about efficiently teaching you what you need to know about this business hot topic. This book tracks typical operations management MBA courses, and it will help you un-muddle concepts like process mapping, bottlenecks, Lean Production, and supply chain management. Learn to step into a business, see what needs improving, and plug in the latest tools and ideas to shape things up in any industry.
This latest edition covers, you guessed it, digital transformation. Technology is completely upending operations management, and Dummies walks you through the latest, so you can stay at the front of the pack. Other new stuff inside: supply chain traceability, ethical sourcing and carbon footprint, business resiliency, and modularizing the supply chain. It’s all here!
- Optimize operations and increase revenue with strategies and ideas that make businesses run better and cheaper
- Get easy-to-understand explanations of complex topics and theories in operations management
- Learn how operations management is affected by digital transformation and sustainability concerns
- Evaluate, design, improve, and scale all sorts of processes, regardless of business size or area of operation
Businesses can’t operate successfully without effective operations and supply management. That makes Operations Management For Dummies a must―for MBA students and business professionals alike.
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£19.80£24.70Operations Management For Dummies
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.Read more
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The Trading Game: A Confession
‘Compelling, intensely readable, unsettling. An unforgettable story of greed, financial madness and moral decay’ Rory Stewart
‘An incredibly important and timely book, very much of its era. The Wolf of Wall Street with a moral compass’ Irvine Welsh
‘Astonishing, enraging, extremely funny and exquisitely sad – a magnificent exposé of the ‘masters of the universe’ whose greed imperils us all. I cannot recommend this book highly enough’ The Secret Barrister
*An outrageous, white-knuckle journey to the dark heart of an intoxicating world – from someone who survived the trading game and then blew it all wide open*
‘If you were gonna rob a bank, and you saw the vault door there, left open, what would you do? Would you wait around?
Ever since he was a kid, kicking broken footballs on the streets of East London in the shadow of Canary Wharf’s skyscrapers, Gary wanted something better. Something a whole lot bigger.
Then he won a competition run by a bank: ‘The Trading Game’. The prize: a golden ticket to a new life, as the youngest trader in the whole city. A place where you could make more money than you’d ever imagined. Where your colleagues are dysfunctional maths geniuses, overfed public schoolboys and borderline psychopaths, yet they start to feel like family. Where soon you’re the bank’s most profitable trader, dealing in nearly a trillion dollars. A day. Where you dream of numbers in your sleep – and then stop sleeping at all.
But what happens when winning starts to feel like losing? When the easiest way to make money is to bet on millions becoming poorer and poorer – and, as the economy starts slipping off a precipice, your own sanity starts slipping with it? You want to stop, but you can’t. Because nobody ever leaves.
Would you stick, or quit? Even if it meant risking everything?
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£19.80£23.80The Trading Game: A Confession
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Technical Analysis for Beginners: A Practical Guide for Charting
TECHNICAL ANALYSIS FOR BEGINNERS-A Practical Guide for Charting includes:
- Technical Analysis for Beginners Part One – Stop Blindly Following Stock Picks of Wall Street’s Gurus and Learn Technical Analysis
- Technical Analysis for Beginners Part Two – Riding the Stock Market Cycle
Many improvements have been added to previous versions:
- More than 180 full-color illustrations to facilitate the learning of the visual trader
- Improvements for the buy and sell signals on charts
- Bitcoin and cryptocurrency is now part of the book
- A glossary of technical analysis terms
- An alphabetical index
PART ONE: Stop Blindly Following Stock Picks of Wall Street’s Gurus and Learn Technical Analysis
This book has been written to help the new traders who trust blindly in those close to them, their colleagues or financial gurus, and want to understand chart patterns before investing. Learn how to use tools allowing detection of buy-and-sell signals. Inside, you’ll find examples, tables, charts, and comments of popular stocks and cryptocurrencies. Most of the charts show entry points, exit points, and false signals. After you read this guide, you’ll know:
- How to use charts to enter and exit the market at the right time
- How to enrich the charts with indicators
- How to use technical analysis to evaluate financial markets and detect stock trends, support and resistance
- How to avoid many traps and learn about trading psychology using the cycle of market emotions
- Learn about the bullish and the bearish patterns and candlesticks patterns
PART TWO: Riding the Stock Market Cycle
This book focuses on the four stages that make up the stock and crypto cycle. Being able to detect, before the crowd, the appropriate time to enter an upward stage is the key for any investor. Each stage can be recognized using technical indicators. The use of technical indicators remains fairly simple. In this book, you’ll know:
- How to use leading indicators that detect reversals
- How to use lagging indicators that launch buying and selling signals
- How to find the best stocks, ETFs and cryptocurrencies
- How to spot the positive and negative divergences
- Learn the basics about cryptos and Bitcoin
The combination of indicators, volume, lines, and patterns with the stages of the stock market cycle leads to better control of trading. Understanding each stage is a great way to anticipate the reaction of the markets.
Technical Analysis for Beginners – A Practical Guide for Charting will give a great boost to your trading performance by learning technical analysis. This guide helps make a better decision and increase your chances of greater profits. Don’t let the money to the sharks of Wall Street.
Charles G. Koonitz is the author of the books:- Ichimoku Charting & Technical Analysis
- Crypto Technical Analysis It’s More Than a Chart
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The Art of Effective Technical Writing: Developing in-demand skills from Technical Writing to API Documentation for career advancement
Master the art of crafting compelling technical writing portfolios and explore best practices of API documentation and efficient SOP creation for accuracy, completeness, and consistency.
Key Features
- Explore nuances in technical terminology, decode jargon, and simplify intricate concepts for diverse users
- Acquire skills in managing technical writing projects and collaboration with SME’s
- Discover optimal approaches to API documentation, integrating code examples, and assimilating developer feedback
Book Description
Dive into the world of technical writing with this comprehensive guide that equips you with the expertise to produce crystal-clear, concise, and captivating content across a myriad of technical domains.
Begin your journey with an introduction to technical writing, mastering project management and seamless collaboration with experts for exceptional documentation creation. The book then delves into an array of sought-after technical writing domains, encompassing API documentation, cybersecurity policy writing, SOP’s, knowledge management, grant proposals, white papers, case studies, and user manuals Uncover the power of tools like Swagger and Postman for user-friendly API documentation, and familiarize yourself with industry-leading tools like Jekyll, LaTeX, and MadCap Flare. Throughout the book, you’ll explore practical examples and engage in hands-on exercises for each documentation type, refining your writing skills. The journey culminates in crafting a robust technical writing portfolio and gaining valuable insights on securing a competitive role in the field.
By the end of the book, you’ll be well-prepared to thrive in a fulfilling technical writing career, equipped with the skills and knowledge that set you apart from the crowd.
What you will learn
- Build a captivating portfolio with organized writing samples for seamless navigation
- Craft policies in accordance with regulatory frameworks, and proposals that align with funding requisites
- Establish professional online presence and broaden your industry network
- Master the architecture and formats of white papers & case studies
- Gain insights into API documentation types, and user behavior analysis
- Learn tech writing skills across varied documentation, elevating your earning potential
- Gain hands-on experience in composing SOP’s for portfolio enrichment
Who This Book Is For
This book is intended for technical writers, product managers, software developers, developer advocates, and individuals tasked with the upkeep of technical documentation. Encompassing a thorough exploration of technical writing principles and techniques, it provides invaluable perspectives and actionable advice suitable for professionals at varying levels of proficiency. A foundational grasp of grammar and writing is presumed, given that the book primarily centers on best practices and strategies in technical writing.
Table of Contents
- Introduction to Technical Writing
- Managing Technical Writing Projects and Working With Subject Matter Experts
- API Documentation
- Cybersecurity Policy Writing
- Standard Operating Procedures
- Knowledge Management
- Grant Proposals
- White Papers
- User Manuals
- Creating a Technical Writing Portfolio
- Finding a Job As a Technical Writer
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Reassembling the Social: An Introduction to Actor-Network-Theory (Clarendon Lectures in Management Studies)
Reassembling the Social is a fundamental challenge from one of the world’s leading social theorists to how we understand society and the “social”. Bruno Latour’s contention is that the word “social” as used by Social Scientists has become laden with assumptions to the point where it has become a misnomer. When the adjective is applied to a phenomenon, it is used to indicate a stabilized state of affairs, a bundle of ties that in due course may be used to account for another phenomenon. Latour also finds the word used as if it described a type of material, in a comparable way to an adjective such as “wooden” or “steely”.Rather than simply indicating what is already assembled together, it is now used in a way that makes assumptions about the nature of what is assembled. It has become a word that designates two distinct things: a process of assembling: and a type of material, distinct from others. Latour shows why “the social” cannot be thought of as a kind of material or domain, and disputes attempts to provide a “social explanation” of other states of affairs. While these attempts have been productive (and probably necessary) in the past, the very success of the social sciences mean that they are largely no longer so. At the present stage it is no longer possible to inspect the precise constituents entering the social domain. Latour returns to the original meaning of “the social” to redefine the notion and allow it to trace connections again. It will then be possible to resume the traditional goal of the social sciences, but using more refined tools. Drawing on his extensive work examining the “assemblages” of nature, Latour finds it necessary to scrutinize thoroughly the exact content of what is assembled under the umbrella of Society.
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Follow the Money: ‘Gripping and horrifying… witty and brilliant. Buy it’ The Times
THE SUNDAY TIMES BESTSELLER
‘This is a brilliant book. Buy it, read it and weep’ The Times
‘The antidote to naivety that our political class needs’ Sunday Times, Book of the Week
‘A treasure trove of killer facts’ Guardian
‘Read it, absorb it, and understand how the country works’ Laura Kuenssberg
‘If you want to understand why crazy politics routinely trumps economic rationality in government choices, read this’ Robert Peston
Paul Johnson and the enormously respected Institute for Fiscal Studies aim to hold Government to account – without which politicians will get away with their half-truths, elisions and dubious claims. This is a forensic examination – by the man best placed to do so – of the way the state raises and spends £1 trillion of our money every year. To follow the money. To provide an explanation, of where that money comes from and where it goes to, how that has changed and how it needs to change.
Government decisions determine the welfare of the poor and the elderly, the state of the health service, the effectiveness of our children’s education, and how prepared we are for the future: whether that is a pandemic or global warming. As a society, we are a reflection of what the government spends.
Johnson looks at what happened following the financial crisis of 2008-09 and the austerity years that followed. He examines the way that the government tackled the economy during Covid – when the UK budget shot up to over a trillion for the first time – and he analyses prospects for our future as we grapple with looming recession and the cost of living crisis.
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The Intelligent Fund Investor: Practical Steps for Better Results in Active and Passive Funds
Investing in funds is not straightforward. We are faced with a countless range of options and constantly distracted by meaningless noise and turbulent markets. To make matters worse, our flawed beliefs and behavioural biases lead to repeated and costly mistakes, such as a damaging obsession with past performance and a dangerous attraction to thematic funds.There is a solution–a more intelligent way to invest in funds.
In The Intelligent Fund Investor, experienced portfolio manager and behavioural finance expert Joe Wiggins brings simplicity and clarity to fund investing. Each chapter of this fascinating and highly readable book focuses on a vital element of investing in funds–exploring how and why investors can get it badly wrong, and providing direct, actionable steps for better results.
Joe reveals: why we should avoid investing with star managers; how to decide between active and passive funds; why we should beware of smooth performance and captivating stories; why risk is far more than just volatility; the importance of a long time horizon; and much, much more. Using a combination of stories, empirical evidence and experience, Joe gives all fund investors–active and passive–what they need to reassess their beliefs, understand their biases, and make better investment decisions.
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£20.00£23.70 -
Elegant Legal Writing
Elegant Legal Writing helps attorneys elevate their writing from passable to polished. Drawing on ideas from cognitive science, stylistics, and litigation strategy, the book teaches practical techniques by example using fast-paced chapters. Readers will learn the essentials of effective legal composition:
- Writing clear, efficient prose
- Crafting strong arguments
- Telling a client’s story through a compelling narrative
- Overcoming procrastination and drafting more productively
Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.
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£20.00Elegant Legal Writing
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Accounting For Growth: 2nd Edition Stripping the Camoflage From Company Accounts
Was most of the growth seen in company profits during the late 80s, and in some cases in the early 90s, due to the improved efficiency of British industry – or was it generated from the manipulation of profits by creative accounting? This new edition of ACCOUNTING FOR GROWTH is a ruthless exposure of the accountancy practices – not illegal – which are used to bemuse the investing public and cast a rosy glow over the accounts of companies which in some cases were on the verge of bankruptcy. The first publication of the book in 1992 caused up an uproar in the City and beyond, and as a result of it many of the practices identified by Terry Smith have been changed or discontinued. This new edition, with much new material and additional chapters, is equally hardhitting and will once again put accountancy practices under the microscope.Read more
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Advertising the Black Stuff in Ireland 1959-1999: Increments of change (Reimagining Ireland Book 95)
1959 to 1999 was a pivotal time in the Republic of Ireland’s short history. This book’s journey commences in 1959 when the country had just taken its first steps on the road to internationalization. It concludes 40 years later in 1999, by which time Ireland had metamorphosed into one of the most globalized countries in the world. Inevitably, many of the country’s cultural and societal norms were challenged. The author charts many of the changes that occurred over the course of those years by piecing together a large number of the ads held in the Guinness Archive. Just as Irishness, cultural specificity and the provenance of Guinness formed an integral part of these ads, so too did the growing prevalence of international cultural tropes. The book seeks to interrogate the following: the influence of the Guinness brand’s provenance on advertising campaigns aimed at consumers living in Ireland; the evolution of cultural signs used in Guinness’s advertising campaigns aimed at consumers in Ireland between 1959 and 1999; the extent to which Ireland’s social and economic history might be recounted through the lens of Guinness’s ads; the extent to which Guinness’s advertising might have influenced Irish culture and society.
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Financial Intelligence, Revised Edition: A Manager’s Guide to Knowing What the Numbers Really Mean
The book Inc. magazine calls one of “the best, clearest guides to the numbers” on the market.
Inc. magazine calls it one of “the best, clearest guides to the numbers” on the market. Readers agree, saying it’s exactly “what I need to know” and calling it a “must-read” for decision makers without expertise in finance.
Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers–helping them to understand not only what the numbers really mean, but also why they matter.
This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business. It also addresses issues that have become even more important in recent years–including questions around the financial crisis and those around broader financial and accounting literacy.
Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence gives nonfinancial managers the confidence to understand the nuance beyond the numbers–to help bring everyday work to a new level.
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Mergers & Acquisitions For Dummies
Explore M&A, in simple terms
Mergers & Acquisitions For Dummies provides useful techniques and real-world advice for anyone involved with – or thinking of becoming involved with – transactional work. Whether you are a transactions pro, a service provider tangentially involved in transactions, or a student thinking of becoming an investment banker, this book will provide the insights and knowledge that will help you become successful. Business owners and executives will also find this book helpful, not only when they want to buy or sell a company, but if they want to learn more about what improves a company’s value. The evaluation process used by M&A professionals to transact a business sale is often quite different from the processes used by owners and executives to manage those businesses.
In plain English terms that anyone can understand, this book details the step-by-step M&A process, describes different types of transactions, demonstrates various ways to structure a deal, defines methods to identify and contact targets, provides insights on how to finance transactions, reveals what helps and hurts a company’s valuation, offers negotiating tips, explains how to perform due diligence, analyzes the purchase agreement, and discloses methods to help ensure the combined companies are successfully integrated. If you’re getting involved with a merger or an acquisition, this book will help you gain a thorough understanding of what the heck is going on. Updates to this second edition include quality of earnings reports, representation and warranty insurance, how to hire investment bankers, changes to the offering documents, the rise of family offices, and the ubiquity of adjusted EBITDA (earnings before interest, tax, depreciation, and amortization) as a basis for valuation.
- Understand the merger and acquisition process in a simple, easy-to-understand manner
- Learn the nomenclature and terminology needed to talk and act like a player
- Determine how to hire the people who will help you conduct M&A deals
- Discover tips on how to successfully negotiate transactions
Mergers & Acquisitions For Dummies is a great choice for business owners and executives, students, service providers, and anyone interested in M&A transactions.
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£20.30£25.60Mergers & Acquisitions For Dummies
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A Practical Guide To Quantitative Finance Interviews
This book will prepare you for quantitative finance interviews by helping you zero in on the key concepts that are frequently tested in such interviews. In this book we analyze solutions to more than 200 real interview problems and provide valuable insights into how to ace quantitative interviews. The book covers a variety of topics that you are likely to encounter in quantitative interviews: brain teasers, calculus, linear algebra, probability, stochastic processes and stochastic calculus, finance and programming.Read more
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Trading Market Dynamics Using Technical Analysis
Trading Market Dynamics Using Technical Analysis by Constance M. Brown
Summary: Now required reading for CFTe certification Level 1 and 2 by the International Federation of Technical Analysts. Applied technical analysis is different than theory. The interaction of signal, timing, and confirmation is critical in today’s markets. Trading Market Dynamics is a detailed progression of methods that lead to a final chapter showing how they are used for trading daily intraday signals in a trader’s log from January 1-31, 2022. The methods apply for longer horizon positions or short intraday swings. The 10th book by well known author.
Chapter One – Markets or stocks should not be traded as a single symbol. There is always a leading trend to lean on using another market. The global cash flow discussion will show you how to compare markets in detailed charts.
Chapter Two – A two-part chapter that covers classic cycles. It is written in two parts as the material will become required for CFTe levels 1 and 2. Other content is being evaluated for certification.
Chapter Three – How to use MS Excel as a step-by-step guide to examine market correlation objectively.
Chapter Four – Crowd psychology and the market pressure patterns they create.
Chapter Five – Essential and written to correct industry misunderstandings and under-utilization of oscillators. Includes original charts and text of George Lane’s original week long course. Understand why you need both normalized and unbound oscillators in volatility. Learn why the best signals are NOT divergence signals but formations that repeat in the mid-range of travel giving signal probabilities.
Chapter Six – Needed to understand Brown’s entry/exit and risk assessment criteria.
Chapter Seven – This chapter tracks the entire month of January 2022 in an daily intraday trading log of NASDAQ. All the logic, study and prep each evening, then trading as a running dialog written in real-time. Time periods drop from daily down to 4-minute charts as needed. It became a period of market transition that required most of the methods described earlier in the book. The chapter in retrospect shows how applied technical analysis is used in battle during an historic rollover in the NASDAQ.
FULL COLOR, 398 pages, 8.5 by 11 inches, 2.8 pounds.
(Beginner to Intermediate level)-provided by the Author.
ISBN-978-0-578-38286-9 (alk. paper)
1. Investment analysis. 2. Speculation. 3. Technical Analysis.
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Social Work Law: Applying the Law in Practice
Designed with the student in mind, this contemporary and creative textbook takes the fear out of learning law, and enables students to apply it to their social work practice with confidence.
Social Work Law is an exciting new textbook that supports students who are often intimidated by law as a subject. It helps them remember all the relevant Acts and legislation, and illustrates how the law can be applied in practice. Learning features such as mindmaps, end of chapter tests, and personal reflection boxes provide powerful tools for understanding and recall. It also explores key study skills to help students with essay preparation and taking a social work law exam.
Mapped to modules and based on teaching needs, it supports lectures too with up to date content and worked examples to follow throughout.
Accessible and engaging, this introduction guides readers through the modern professional and legal context of Social Work, equipping them with the tools they need to be able to think critically and adapt to whatever situation they may encounter in their practice.
Whether a qualifying student on an undergraduate degree course, an Social Work degree apprentice, or a newly qualified social worker, this is the go-to textbook for being able to understand , think critically, and apply law to your social work practice.
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£20.30£22.80Social Work Law: Applying the Law in Practice
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The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (MARKETING/SALES/ADV & PROMO)
Put into practice today’s winning strategy for achieving success in high-end sales!
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It’s the method being used by one-half of all Fortune 500 companies to train their sales forces, and here’s the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes:
- Individual diagnostic exercises
- Illustrative case studies from leading companies
- Practical planning suggestions
- Provocative questionnaires
- Practice sessions to prepare you for dealing with challenging selling situations
Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
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Supply Chain Management For Dummies
Putting together all the links in the supply chain
Supply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a rewarding supply chain career. This new edition is fully updated for changes to the supply chain in a post-Covid world. You’ll learn about the latest supply chain technologies, analytics and data-based optimization, and new strategies for delivering on your organization’s promises. This approachable resource can take your supply chain management skills to the next level with step-by-step explanations, expert tips, and real-life examples.
- Gain a foundational knowledge of issues in supply chain management
- Learn about today’s global supply chains, plus trends like reshoring and near-shoring
- Wrap your mind around how an organization’s moving parts can be coordinated in today’s high-tech world
- Discover strategies for dealing with disruptions, focusing on diversity, and increasing resilience
This For Dummies guide is great for entry-level supply chain professionals and anyone who needs an update on need-to-know concepts and recent changes in supply chain management.
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£20.30£25.60Supply Chain Management For Dummies
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Human Resources Kit For Dummies
The talent professional’s one-stop reference for best practices and tips
Human Resources Kit For Dummies is the guide talent pros turn to for improving their leadership across the businesses they serve. The world of HR is full of unforeseen challenges, and this For Dummies reference will help you to handle them with grace and professionalism. This book provides tips and tricks for creating an engaging employee experience from the get-go, prioritizing employee well-being and health, navigating the recent wave of resignations, and implementing better hiring practices. In this new era of virtual offices, you’ll also learn to implement remote and hybrid onboarding and work models. Plus, you’ll explore HR technologies, learning and development strategies that get results, hiring ethics, diversity and inclusion best practices, social media uses and policies, and beyond.
- Learn all the functions of the human resources role
- Discover new software, HR best practices, and employment trends
- Make your organization more ethical with diversity, equity, and inclusion initiatives
- Get insights on how to navigate remote workers and other common HR challenges
New and working HR professionals will love this friendly, easy-to-read resource for developing HR skills. If you’re a business owner, this book can also help you recruit, hire, and retain the right people, or build an HR function that gets results!
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£20.30£25.60Human Resources Kit For Dummies
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Save with Jamie: Shop Smart, Cook Clever, Waste Less
Let Jamie show you how to save money, time and resources in the kitchen with wholesome and delicious recipes in Save with Jamie
We all want to make the most of what we have – but how do we do that in the kitchen? In Save with Jamie, Jamie Oliver will teach you how to reduce waste and save money in your cooking, without compromising on flavour.
In this indispensable cookbook, Jamie will show you how to:
– Buy economically and efficiently
– Get the most out of your ingredients
– Save time and prevent food wasteAnd there’s no compromise – we’re talking big flavours, comfort food that makes you happy, and colourful, vibrant dishes.
Enjoy delicious recipes that won’t break the bank, including:
– SWEET AND SPICY BEEF TAGINE
– SLOW ROASTED PORK RAGU
– CRISPY SALMON TACOS
– CHICKEN AND SPINACH CANNELLONI
– MEXICAN FILLED OMELETTEWith Jamie’s bonus chapter on dishes for £1 a serving, you’re guaranteed to eat well for less.
In Jamie’s extensive collection of internationally loved and trusted cookbooks, this is the one about money saving meals.
‘There is only one Jamie Oliver. Great to watch. Great to cook’ Delia Smith
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£20.40£24.70Save with Jamie: Shop Smart, Cook Clever, Waste Less
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AQA A-level Law for Year 2
Exam board: AQA
Level: A-level
Subject: Law
First teaching: September 2017
First exams: Summer 2019This title has been selected for an AQA approval process.
Accurately cover the breadth of content in the new 2017 AQA A-level specification with this textbook written by leading Law authors, Jacqueline Martin, Richard Wortley and Nicholas Price.
This engaging and accessible textbook provides coverage of the new AQA A-level Law specification and features authoritative and up-to-date material on the important changes to the law.
– Book 2 includes the second section of all mandatory units and both the Human Rights Law and Contract Law optional units.
– Important, up-to-date and interesting cases and scenarios highlight key points.
– Discussion and activity tasks increase your students’ understanding of more difficult concepts.
– Practice questions and ‘check your understanding’ questions to help you prepare for your exams.Authors:
– Jacqueline Martin LLM has ten years’ experience as a practising barrister and has taught law at all levels.
– Richard Wortley has taught law at all levels. He has held a number of examining and assessing roles over the past 25 years. He retired from a management position in a large FE College to work freelance in law teacher support, writing and assessment work.
– Nicholas Price is an experienced teacher of Law and an A-Level Law textbook author.Read more
£20.40£31.40AQA A-level Law for Year 2
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The Evolution of Technical Analysis: Financial Prediction from Babylonian Tablets to Bloomberg Terminals
A comprehensive history of the evolution of technical analysis from ancient times to the Internet ageWhether driven by mass psychology, fear or greed of investors, the forces of supply and demand, or a combination, technical analysis has flourished for thousands of years on the outskirts of the financial establishment. In The Evolution of Technical Analysis: Financial Prediction from Babylonian Tablets to Bloomberg Terminals, MIT’s Andrew W. Lo details how the charting of past stock prices for the purpose of identifying trends, patterns, strength, and cycles within market data has allowed traders to make informed investment decisions based in logic, rather than on luck. The book
- Reveals the origins of technical analysis
- Compares and contrasts the Eastern practices of China and Japan to Western methods
- Details the contributions of pioneers such as Charles Dow, Munehisa Homma, Humphrey B. Neill, and William D. Gann
The Evolution of Technical Analysis explores the fascinating history of technical analysis, tracing where technical analysts failed, how they succeeded, and what it all means for today’s traders and investors.
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Avizandum Statutes on Scots Family Law: 2023-2024
Avizandum Statutes are designed specifically to provide undergraduates at Scottish universities with legislation and, where appropriate, other core materials in a readily accessible format. All materials have been selected on the basis of their relevance to university courses and appear in updated form. The lack of annotation and commentary means that the volumes are ideal for use in examinations.Read more
£20.70£23.70Avizandum Statutes on Scots Family Law: 2023-2024
£20.70£23.70 -
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers (BUSINESS BOOKS)
Proven customer engagement approaches for winning in the most important moments driving profitability and growth―customer retention and expansion
Industry analysts report that up 70- 80% of business growth comes from existing customers.
So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits all approach to acquisition as you do for expansions?
The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.
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£20.70£23.70 -
The Wyckoff Methodology in Depth: 1 (Trading and Investing Course: Advanced Technical Analysis)
Discover how Technical Analysis can help you anticipate market moves and become a profitable trader NOW!
Are you tired of losing money in the stock market? Have you tried countless trading methods and none of them work?
Get rid of everything that didn’t work for you and learn a professional approach: The Wyckoff Method.
Ruben Villahermosa, Amazon bestseller and independent trader, has refined and improved some of the most powerful concepts of stock market trading and makes them available to you in this book so that you too can benefit.
In this book you will learn…
- How financial markets works.
- Advanced concepts about price and volume.
- The 3 fundamental laws.
- How the accumulation and distribution processes develop.
- The 7 fundamental market events.
- The 5 phases of price structures.
- The 3 high probability trading zones.
- How to manage the position.
- And much more…!
Imagine that you open a chart and immediately you know if you should buy or sell. Imagine you know at all times who is in control of the market. Imagine you confidently run scenarios to anticipate price moves.
If you are ready to challenge yourself BUY THE BOOK NOW!
*black and white edition
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£20.80 -
Making Decisions Judicially: A Guide for Decision-Makers
Are you involved in making decisions in court, a tribunal, or another formal decision-making environment? This book gives guidance in the skills required to reach and deliver well-structured judicial decisions.The authors (all of whom have extensive judicial and quasi-judicial experience) instruct the readers on the skills required at each stage of a hearing, including:
– ensuring there is a fair hearing process;
– standards and conduct of decision-makers;
– successful communication;
– taking into account the needs of vulnerable participants and litigants in person;
– case management;
– assessing evidence; and
– the process of reaching and then delivering a well-structured decision.The book includes practical guidance, examples, and short exercises to help the reader engage with the issues discussed and understand the skills required. Buy this book and you will have the confidence you need to make great decisions.
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£20.90£23.70 -
Mooting and Advocacy Skills
Mooting and Advocacy Skills is an essential work for all those participating in and organising mooting competitions and curricular moots, written by lawyers with extensive experience of both mooting and advocacy in professional practice. This 3rd edition: covers all aspects of mooting from constructing persuasive arguments to answering questions from the judge; describes the key skills of advocacy step-by-step; demonstrates advocacy skills using an illustrative moot problem and numerous worked examples; contains 10 original moot problems covering six core subjects on the legal curriculum.Read more
£20.90Mooting and Advocacy Skills
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Starting & Running a Business All-in-One ForDummies 3e UK edition
Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business.
Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you.
- Discusses ways to identify new business opportunities and how to put together a business plan
- Get the scoop on securing the financing you need to get started
- Includes tips on finding, managing, and retaining excellent staff
- Offers information on marketing and selling your products or services
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Investing All-in-One For Dummies
Make the most of your investment portfolio with a mix of assets from stocks to real estate to cryptocurrency
There’s nothing more satisfying than seeing the balance of a financial account grow month over month. But before that can happen, you need to know the best places to invest your money. Who can you trust for solid, reliable investing advice?
Investing All-in-One For Dummies offers sound guidance for investors at every level. Whether you’re stumped by stocks, baffled by bonds, mystified about mutual funds, or curious about cryptocurrency, this book gives you a solid foundation in those investing concepts and many others. After reading the expert advice and considering your risk tolerance and timeline, you can confidently choose the best investments for your financial goals.
Containing advice from 10 different Dummies investing guides, Investing All-in-One For Dummies shows you how to:
- Set short- and long-term investing goals, invest to minimize your tax hit, and develop an investing strategy using a mix of investment vehicles
- Decide when to buy, hold, or sell an investment
- Choose the right mix of stocks, bonds, and mutual funds to create a diversified portfolio
- Identify real estate investment opportunities and find the capital to make purchases
- Execute trades through an online broker instead of using a traditional investment firm
- Evaluate modern investing trends like cryptocurrency and environmental, social, and governance (ESG) investing
For anyone who wants to dip their toes into the markets or who tends to leave their investment decisions in the hands of someone else, Investing All-in-One For Dummies is the must-read resource when you’re ready to make informed decisions and pick solid investments for your financial future.
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£20.90£26.60Investing All-in-One For Dummies
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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Video Marketing: Create Engaging Video Campaigns to Drive Brand Growth and Sales
In a ‘video first’ world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.
Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones.
Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
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£20.90 -
The Commercial Charity: How Business Thinking Can Help Non-Profits Grow Impact and Income
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services.
Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization.
Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
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The Digital Marketing Handbook: Deliver Powerful Digital Campaigns
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.
The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer’s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.
Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
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Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.
Customer Insight Strategiesoutlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers – ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size.
Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.
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2024 Social Media Content Planner & Guide for Coaches, Consultants & Online Experts
Introducing the 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts developed by the award-winning internationally renowned social media marketing strategist and trainer, Louise McDonnell. Designed to revolutionise your social media marketing game, it is a must-have for coaches, consultants, course creators, and online experts ready to unlock social media’s true potential and massively elevate their online presence. With over four best-selling books under her belt, McDonnell’s track record speaks for itself.
The 2024 Social Media Planner and Guide is not your average marketing book; it is a game-changer that demystifies the complexities of social media marketing. With its eye-catching layout and compact A5 format, it is so easy to navigate through every page. Packed with helpful suggestions and strategies, this book will empower you to skyrocket your social media engagement like never before.
It is like having an encyclopedia of tips and knowledge at your fingertips. From national days to add fun to your posts to a full year’s worth of diary space, this planner and guide has it all, transforming your social media posts and campaigns into powerful and engaging experiences for you and your growing followers.
One of the key features is the section dedicated to events and days to remember. You will never miss out on capitalising on those trending hashtags and popular trends. McDonnell knows that timing and relevance are key to successful social media campaigns, ensuring you have all the tools needed to stay ahead of the game. Another impressive aspect is the space it provides to jot down your ideas, insights, and personal reflections.
Why try to navigate the vast and ever-changing landscape of social media marketing trying to figure it out for yourself and getting more frustrated by the lack of results when you can easily start implementing strategies that work from the outset.
Here is a snapshot of what it contains:
Free Resources
1) 2024 Social Media Content Planning Calendar (Value €159/£138/$159)
2) Unlocking Social Media Success: 6 Strategies to Boost Leads for Coaches and Consultants: Free Training (Value€159/£138/$159)
3) Building Your Bio Blueprint (Valued at €59/£50/$59),
4) An invitation to join my private Facebook Group.
The Potential of Social Media as a Lead Generation Tool
Selling Services on Social Media: A Unique Approach Establishing A Brand Narrative
Consistently Better Content
Brand Awareness Content
Consideration Content
Conversion or Sales Content
Advocate Content
How to Get Social Media Posts Seen by More People
Fostering Engagement: The Power of Two-Way Communication on Social Media
AI Powered Social Media
Augment Organic Reach with Paid Ads
Review Performance to Inform Future Campaigns
How to Maximize the Benefits of Your Content Calendar
Social Media Prompts for 2024
Week to View Diary
The 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts is your secret weapon to success in the digital space and get the attention and interest you deserve to grow your business. Order your copy today!
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£20.90
