• Fundamental Dishonesty and QOCS in Personal Injury Proceedings: Law and Practice

    Dishonest claims and dishonest claimants (or at least allegedly dishonest claims and claimants) are by no means a novel phenomenon in personal injury claims; nor is the insurance industry’s desire to identify and expose such claims and such individuals. However, the legal framework surrounding allegations of dishonesty, the frequency with which they are made, and (at least in part) the reasoning and impetus behind making them, has taken on a different complexion following the introduction of the concept of ‘fundamental dishonesty’ into personal injury litigation.

    It is no exaggeration to say that for every practitioner involved in personal injury claims, a comprehensive understanding of the notion of ‘fundamental dishonesty’, both as it relates to Qualified One Way Costs Shifting (“QOCS”) and as it relates to s. 57 of the Criminal Justice and Courts Act 2015, is absolutely essential. It is simply not possible to carry on practice in this area of the law without an intimate working knowledge of these principles and how they apply in real terms.

    Since ‘fundamental dishonesty’ first arrived on the scene on the 1st April 2013 as an exception to the QOCS regime, the concept has continued to develop and expand in its reach and application. Most importantly the term has been adopted within s. 57 of the Criminal Justice and Courts Act 2015; a significant piece of legislation representing a fundamental change to the law as it stood following the Supreme Court’s decision in Summers v Fairclough Homes.

    Written with both claimant and defendant practitioners in mind, this book seeks to consider what it actually means to be ‘fundamentally dishonest’; to identify the relevant Civil Procedure Rules in play; to look at the costs consequences of a finding of ‘fundamental dishonesty’; to trace the origins of s. 57 and consider the wording and effect of the statutory provision; to discuss the principles expounded in the most relevant cases; to analyse the procedures and processes to be adopted when making or defending allegations of ‘fundamental dishonesty’, including how and when an application for a finding can and should be made; and to provide helpful insight and commentary from a practical perspective.

    ABOUT THE AUTHOR

    Jake Rowley is a barrister at Farrar’s Building specialising in high value personal injury litigation. His experience spans the full spectrum of such claims including those arising from road traffic accidents; employer’s liability; public liability; and occupier’s liability claims. His clients include private individuals, local authorities, major UK insurance companies, well-known national and international commercial entities, and National Governments.

    Jake has a particular interest in, and significant experience of, cases involving allegations of fraud and/or fundamental dishonesty. A substantial proportion of Jake’s caseload involves accusations of dishonesty including, allegedly fabricated accidents; staged or induced collisions; phantom passenger/occupancy cases; low-velocity impacts; ‘late presentation’ claims; malingering; and fabricated or exaggerated injuries. Jake brings a meticulous and forensic approach to his consideration of the evidence and prides himself on conducting thorough and robust cross-examinations at trial. Jake is regularly invited to speak or provide training on the law and practice relating to fundamental dishonesty to both solicitors and insurers.

    CONTENTS

    Section (I) Legal Definitions
    Section (II) CPR r. 44.16(1) – The Costs Issue
    Section (III) Seeking a Finding Pursuant to CPR r. 44.16
    Section (IV) Applicable Costs Assessment Provisions
    Section (V) Section 57 of the Criminal Justice and Courts Act 2015
    Section (VI) Conclusion

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    £46.60
  • RTA Personal Injury Claims: A Practical Guide Post-Jackson

    A clear but comprehensive guide to road traffic accident personal injury claims. Covers issues in relation to RTA claims dealing with such issues as the portal, fixed costs, liability, indemnity, vicarious liability, causation, litigation tactics, investigating quantum, vehicle related damages and head of special damages, commonly found in RTA cases and in particular focuses on the day-to-day issues in practice, one encounters with such cases. ABOUT THE AUTHOR Andrew Mckie, Barrister at Clerksroom Manchester, is a specialist in claimant and defendant personal injury, with a particular interest in cases involving alleged fraud, credit hire, highways, occupiers and defective premises cases. He was previously Head of Litigation and In-House Solicitor Advocate at a claimant personal injury firm with over 50 staff.

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    £46.60
  • Advertising and Promotion

    Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. 

    Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:

    • Two brand new chapters on Social Media Advertising and Digital Advertising
    • Commentary on how the COVID-19 pandemic has and will impact advertising
    • The evolving role of advertising agencies in the post digital era
    • Emerging forms of advertising and promotion, including the role of influencers

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    £46.50
  • Business Accounting Volume 1

    08
    Business Accounting is the world’s bestselling textbook on bookkeeping and accounting. It provides students with a clear and straight forward introduction to the core techniques and skills required to fully understand the foundations of financial accounting. Each topic is back up by a wealth of worked examples, as well as a rich pool of self assessment material, so that students can monitor their own progress and understanding.

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    £45.60
  • The Art of SEO 3e: Mastering Search Engine Optimization

    08

    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

    Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

    • Comprehend SEO’s many intricacies and complexities
    • Explore the underlying theory and inner workings of search engines
    • Understand the role of social media, user data, and links
    • Discover tools to track results and measure success
    • Examine the effects of Google’s Panda and Penguin algorithms
    • Consider opportunities in mobile, local, and vertical SEO
    • Build a competent SEO team with defined roles
    • Glimpse the future of search and the SEO industry

    Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

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    £45.60
  • Frank Wood’s Business Accounting

    01

    Prepare for your exams and learn essential accounting techniques with this bestselling introduction to financial accounting.

    Frank Wood’s Business Accounting, 15th edition is the world’s best-selling textbook on bookkeeping and accounting, ideal for those who are new to the field as well as students and professionals who are more experienced.

    With its clear structure and reader-friendly language, it is a comprehensive, easy-to-follow introduction to the principle ideas and methods in business accounting, from the all-important terminology and techniques to the key financial statements.

    With updated, enhanced features and review questions, this edition will broaden your understanding of the methods around the subject and create a solid foundation for your knowledge in accounting.

    Such features are the Learning Objectives and Outcomes included at the beginning and end of each chapter, giving you a clear learning direction and allowing you to check your knowledge of the material. A range of activities and questions throughout the book will help you further test what you have learned, followed by the answers at the end of each chapter so you can learn from your mistakes and solidify your knowledge.

    Used by generations of students and professionals across the globe, this industry-leading text provides everything you need to know, to gain a solid understanding of the essential accounting principles and concepts.

    Instructors, pair this text with MyLab® Accounting

    By combining trusted author content with digital tools and a flexible platform, MyLab personalises the learning experience and improves results for each student. Over 700 questions and problems are available in MyLab which test the ideas in this book, many of which can be used multiple times with a different calculation each time to complete.

    If you would like to purchase both the physical text and MyLab Accounting search for:

    9781292365510 Frank Wood’s Business Accounting 15th Edition with MyLab® Accounting.

    Package consists of:

    • 9781292365435 Frank Wood’s Business Accounting 15th Edition
    • 9781292365480 Frank Wood’s Business Accounting 15th Edition MyLab® Accounting
    • 9781292365473 Frank Wood’s Business Accounting 15th Edition Pearson eText

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    £45.50£56.00
  • Marketing Strategy: Based on First Principles and Data Analytics

    01
    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.

    Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.

    New to this Edition:
    – Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies
    – Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion
    – Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments
    – Vibrant visual presentation with a new full colour design

    Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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    £45.40£50.30
  • Natural Computing Algorithms (Natural Computing Series)

    The field of natural computing has been the focus of a substantial research effort in recent decades. One particular strand of this research concerns the development of computational algorithms using metaphorical inspiration from systems and phenomena that occur in the natural world. These naturally inspired computing algorithms have proven to be successful problem-solvers across domains as diverse as management science, bioinformatics, finance, marketing, engineering, architecture and design.

    This book is a comprehensive introduction to natural computing algorithms, suitable for academic and industrial researchers and for undergraduate and graduate courses on natural computing in computer science, engineering and management science.

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    £45.30£52.20
  • How to Plan Advertising

    02
    This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

    Read more

    £44.00£57.90

    How to Plan Advertising

    £44.00£57.90
  • Marketing Management, Global Edition

    Start thinking like a marketer with the gold-standard text for today’s Marketing Management.

    Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.

    Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager’s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.

    The text’s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands.

    The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations.

    Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field.

    Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

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    £43.60£66.50
  • The English Legal System

    The English Legal System combines comprehensive and thorough coverage of the main topics covered on English legal system courses with a lively and engaging style to capture students’ attention and provide them with a firm foundation for their study of law. This book enables students to first understand all of the key areas of the English legal system, and then to engage with the subject fully for themselves. The law is not just presented but critiqued, with a range of learning features which encourage students to actively engage with contentious issues and difficult questions. Everyday examples help students to apply their knowledge of the law in a practical way, while questions for reflection help students to analyse, evaluate, and think critically.

    Aided by a clear structure, arranged in five parts, students will be able to fully grasp the processes involving in making and reforming the law.

    Digital formats and resources

    The eighth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
    – The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
    – The online resources that support the book include:

    Podcasts – guide students through the book and accompany the questions for reflection in the textbook
    Self-test questions – allow students to test understanding
    Web links – provide opportunities to take learning further
    Practical activities – help students to put their knowledge into practice
    Glossary – outlining the key terms related to the English legal system

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    £43.60
  • Persuasive Advertising: Evidence-based Principles

    02
    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

    Read more

    £43.50
  • Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

    03

    “The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns.” Dave Chaffey, Co-founder and Content Director, Smart Insights

    This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for – to be able to implement genuinely integrated marketing campaigns.

    This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students:

    – How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns
    – The opportunity and risks of social media
    – How to navigate ethical and data management challenges
    – How to use the current preferred digital marketing tools and technology

    Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.

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    £43.20£44.60
  • Robert Greene Collection 4 Books Set (The Art of Seduction, Mastery, The 48 Laws of Power, The Laws of Human Nature)

    07
    Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:

    Robert Greene Collection 4 Books Set:

    The Art Of Seduction:
    Which sort of seducer could you be: *Siren? *Rake? *Cold Coquette? *Star? *Comedian? *Charismatic? or *Saint? This book will show you which. ‘Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once.

    Mastery:
    Around the globe, people are facing the same problem – that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules – and then how to change them completely. Charles Darwin began as an underachieving schoolboy, Leonardo da Vinci as an illegitimate outcast.

    The 48 Laws Of Power:
    Drawn from 3,000 years of the history of power, this is the definitive guide to help readers achieve for themselves what Queen Elizabeth I, Henry Kissinger, Louis XIV and Machiavelli learnt the hard way. Law 1: Never outshine the master Law 2: Never put too much trust in friends; learn how to use enemies Law 3: Conceal your intentions Law 4: Always say less than necessary.

    The Laws of Human Nature:
    Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all – understanding people’s drives and motivations, even when they are unconscious of them themselves.

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    £42.80
  • Business Accounting: An Introduction to Financial and Management Accounting

    02
    This textbook provides an accessible introduction to accounting, giving a clear and concise overview of financial accounting, management accounting and financial management. Using international examples, cases and real company data to contextualise the theory, the authors explain the key concepts in a logical fashion, providing students with a theoretical and practical foundation in the subject. In particular, the running case study helps students to keep applying new concepts to a familiar context. The main author, Jill Collis, is an experienced author who has a proven ability to simplify difficult topics and communicate them in a clear and engaging way.

    This textbook has been developed specifically to provide a comprehensive introduction to accounting for anybody coming to the subject for the first time, either at undergraduate or postgraduate level.

    New to this Edition:
    – The important and contemporary topics of ethics, corporate governance and corporate social responsibility are given more prominence in this new edition
    – A new chapter on the statement of cash flows has been added
    – The number of questions in the book and online has been increased substantially to provide students with more opportunity to test their understanding and provide lecturers with more materials to perform assessments

    Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-accounting-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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    £42.70
  • Public Law: Text, Cases, and Materials

    04
    Public Law: Text, Cases, and Materials offers a fresh approach to the study of constitutional and administrative law by exploring how the law works in practice.

    The inclusion of extracts from key cases, government reports and academic articles demonstrates the law in action and the incisive commentary that accompanies them explains the significance of each. The expert authors have distilled their knowledge of the institutions and legal principles into concise, focused prose, and they encourage reflection through regular questions and hypothetical examples.

    This leading text provides students with a thorough and wide-ranging knowledge of public law, together will a full understanding of the theoretical and political debates in this fascinating and dynamic area of law.

    Online resources

    This book is accompanied by the following online resources:
    -Multiple choice questions with answers for students to test their feedback
    -Updates from the authors covering the latest developments in public law

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    £42.70
  • Luxury Wine Marketing: The art and science of luxury wine branding

    Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little is known about the world of luxury wine marketing, and how a wine brand can enter that special realm. This book helps to demystify this process by describing how to craft, implement and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before providing a step-by-step process on how to establish a luxury wine brand. Each chapter is supplemented with a case study of a successful luxury brand producer and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world’s top wine regions. Written as both a practitioner’s guide and a wine business textbook, Luxury wine marketing is a cornerstone reference resource for the business of wine. Awards: OIV Awards 2020 Special Mention, Vitivinicultural Economy Category; Gourmand International Awards 2020 World Of Wine Hall of Fame

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    £42.60£47.50
  • Safety at the Sharp End: A Guide to Non-Technical Skills

    08
    Many 21st century operations are characterised by teams of workers dealing with significant risks and complex technology, in competitive, commercially-driven environments. Informed managers in such sectors have realised the necessity of understanding the human dimension to their operations if they hope to improve production and safety performance. While organisational safety culture is a key determinant of workplace safety, it is also essential to focus on the non-technical skills of the system operators based at the ‘sharp end’ of the organisation. These skills are the cognitive and social skills required for efficient and safe operations, often termed Crew Resource Management (CRM) skills. In industries such as civil aviation, it has long been appreciated that the majority of accidents could have been prevented if better non-technical skills had been demonstrated by personnel operating and maintaining the system. As a result, the aviation industry has pioneered the development of CRM training. Many other organisations are now introducing non-technical skills training, most notably within the healthcare sector. Safety at the Sharp End is a general guide to the theory and practice of non-technical skills for safety. It covers the identification, training and evaluation of non-technical skills and has been written for use by individuals who are studying or training these skills on CRM and other safety or human factors courses. The material is also suitable for undergraduate and post-experience students studying human factors or industrial safety programmes.

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    £42.60£44.60
  • Principles of Health and Safety at Work

    08

    This is a reprint of ISBN 978-0-901-35743-4

    Widely acknowledged as the one stop summary of health and safety fundamentals, Principles covers law, safety technology, occupational health and hygiene and safety management techniques. Originally written by the late international health and safety expert Allan St John Holt, this new edition has been comprehensively updated by Allan’s colleague Jim Allen.

    The book is designed as a concise, accessible introduction to health and safety basics and includes revision notes and a wide range of references. It is a first class resource for NEBOSH Certificate students.

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    £42.40£44.60
  • Taxation Finance Act 2023

    02

    Gain a clear understanding of UK taxation rules and policies for 2023

    Taxation, 29th edition by Alan Melville, updated with the Finance Acts 2023, is the definitive, market-leading text on UK taxation. Known for its comprehensive coverage of the changes introduced by the annual Budget, the text is clean and well-structured, with a wealth of updated examples and exercises. This popular guide serves as both a core textbook for those studying taxation for the first time, and as a reference text that clearly explains the UK tax system and taxation regulations.

    This new edition brings the book completely up to date, covering major taxation changes including:

    • Further delays to MTD for income tax
    • Income tax higher rate limit reduced
    • Dividend allowance reduced
    • Basis period rules for 2023-24
    • Spreading of transition profits
    • AIA £1m limit made permanent
    • Pensions tax relief reforms
    • CGT annual exemption reduced
    • Corporation tax full expensing
    • R&D tax relief reforms
    • Investment zones
    • VAT aspects of Windsor Framework

    This text will be of value to both undergraduate and graduate students of accounting and finance, and will be particularly useful for students preparing for the following examinations:

    ICAEW Certificate Level, Principles of Taxation; ACCA Applied Skills Level, Taxation; ACCA Technician Scheme, Foundations in Taxation; CIPFA PQ, Taxation; CIPFA PAQ, Tax and Law; AAT Professional Diploma, Personal Tax and Business Tax; ATT Certificates, Personal Taxation and Business Taxation; AIA Professional Level 1, Taxation; IFA Personal Taxation, Business Taxation.

    Additionally, a free-to-access Companion Website at go.pearson.com/uk/he/resources features opportunities for extra practice, chapter appendices and a range of useful links to explore UK taxation rules and the tax system further.  

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    £41.90£45.60
  • Criminal Law: Text, Cases, and Materials

    02
    Criminal Law: Text, Cases, and Materials offers comprehensive legal coverage and insightful analysis alongside expertly selected extracts from key cases and academic sources.

    The effective two-part structure of each chapter in the book – the first part explaining the law as it is, the second examining the theoretical aspects of the law – ensures that readers not only gain a secure understanding of the law itself but also acquire a fundamental appreciation of the surrounding philosophical and ethical debates. Important theoretical material is made accessible to students through a particularly engaging writing style. The author’s clarity of expression brings the subject to life and places the law in context.

    This text is an essential and complete resource for all those wanting to get to grips with the fascinating and sometimes challenging area of criminal law.

    Digital formats and resources

    This edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.

    The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks

    The text is also supported by online resources, including:
    – Self-test questions
    – An introductory video from the author talking about the study of criminal law and his approach to the subject
    – Key case flashcards
    – Guidance on answering selected questions in the book
    – Bibliography
    – Useful web links

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    £41.80
  • Medical Law: Text, Cases, and Materials

    02
    Medical Law: Text, Cases, and Materials offers all of the explanation, commentary, and extracts from cases and key materials that students need to gain a thorough understanding of this complex topic. Key case extracts provide the legal context, facts, and background; extracts from materials provide differing ethical perspectives and outline current debates; and the author’s insightful commentary ensures that readers understand the facts of the cases and can navigate the ethical landscape to form their own understanding of medical law.

    Digital formats
    This sixth edition is available for students and institutions to purchase in a variety of formats.
    The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks

    Read more

    £41.60£45.60
  • The Science of SEO: Decoding Search Engine Algorithms

    Go beyond the standard checklists and “ultimate guides” to learn what really makes Google tick

    The Science of SEO is an intuitive and practical discussion of the computer science of search engine optimization. In the book, you’ll explore the relevant aspects of information retrieval, natural language processing, and generative AI you can use to accelerate and level-up your understanding of how search engines retrieve, parse, and―most importantly―rank information.

    As you build your technical SEO skillset and improve your working knowledge of how modern search engines―like Google, Bing ,and Yandex―operate, you’ll learn to go beyond simply copying the tactics and strategies found in widely read blogs and build mental models of how search actually works―and evolves―on the modern web.

    The book also offers:

    • An easy-to-understand entry point for anyone trying to learn information retrieval on the web
    • Techniques for building your own software (in Python and Node) that helps you analyze and navigate hidden opportunities presented by Google
    • How to directly interface with engineering teams through SEO product management techniques and workflows

    An essential and insightful presentation of technical SEO concepts paired with step-by-step Python and Node implementations to build your own search engine, The Science of SEO is tailor-made for SEO and web professionals seeking easy-to-follow information to help them advance their “under-the-hood” knowledge of search engine optimization.

    Read more

    £41.50£45.10
  • Applied Marketing Analytics Using R

    Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.

    Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning.

    Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course.

    This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers.

    Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.

    Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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    £41.20£42.70
  • Frank Wood’s Book-keeping and Accounts, 9th Edition

    04

    Now going into its 9th edition, the successful textbook Book-keeping and Accounts is a vital guide for students undertaking studies of book-keeping and accounting for the first time. Through its gradual introduction of topics, explanation of technical terminology in a clear, easy to understand way, this text provides an accessible and reliable guide for any student in their undergraduate career.

    New to this edition:

    · Fully compliant with International Financial Reporting Standards (IFRS), with current IFRS terminology.

    · Questions and exercises to test your understanding and help with revision.

    · Selected chapters amended and re-structured.

    · Full explanation of HMRC changes in VAT relating to cash discounts.

    · Illustrations and diagrams to help explain key concepts.

    · Updated ‘learning objectives’ and ‘chapter summaries’, to reflect developments in the financial environment

    · Easy to understand to double entry book-keeping using the ‘IN’ and ‘OUT’ approach.

    With its highly regarded authorship this text is used by lecturers for teaching students undertaking the following qualifications and examinations; Association of Accounting Technicians (AAT), International Association of Book-keepers (IAB), A Level Accounting, Oxford Cambridge and Royal Society of Arts (OCR), and as a general foundation text for personnel employed in the accountancy profession.

    Accompanying the text is a collection of resources to support both lecturers and students which can be found at www.pearsoned.co.uk/wood

    – For instructors : Solution’s manual, and

    – For students : Opportunities to practise and additional support with our companion website

    Read more

    £40.80
  • Marketing Communications: A European Perspective

    Learn the techniques and applications of marketing communications in a European context

    Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.

    Pearson, the world’s learning company.

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    £40.80£54.10
  • Safety-I and Safety-II: The Past and Future of Safety Management

    08
    Safety has traditionally been defined as a condition where the number of adverse outcomes was as low as possible (Safety-I). From a Safety-I perspective, the purpose of safety management is to make sure that the number of accidents and incidents is kept as low as possible, or as low as is reasonably practicable. This means that safety management must start from the manifestations of the absence of safety and that – paradoxically – safety is measured by counting the number of cases where it fails rather than by the number of cases where it succeeds. This unavoidably leads to a reactive approach based on responding to what goes wrong or what is identified as a risk – as something that could go wrong. Focusing on what goes right, rather than on what goes wrong, changes the definition of safety from ‘avoiding that something goes wrong’ to ‘ensuring that everything goes right’. More precisely, Safety-II is the ability to succeed under varying conditions, so that the number of intended and acceptable outcomes is as high as possible. From a Safety-II perspective, the purpose of safety management is to ensure that as much as possible goes right, in the sense that everyday work achieves its objectives. This means that safety is managed by what it achieves (successes, things that go right), and that likewise it is measured by counting the number of cases where things go right. In order to do this, safety management cannot only be reactive, it must also be proactive. But it must be proactive with regard to how actions succeed, to everyday acceptable performance, rather than with regard to how they can fail, as traditional risk analysis does. This book analyses and explains the principles behind both approaches and uses this to consider the past and future of safety management practices. The analysis makes use of common examples and cases from domains such as aviation, nuclear power production, process management and health care. The final chapters explain the theoretical and practical consequences of the new perspective on the level of day-to-day operations as well as on the level of strategic management (safety culture). Safety-I and Safety-II is written for all professionals responsible for their organisation’s safety, from strategic planning on the executive level to day-to-day operations in the field. It presents the detailed and tested arguments for a transformation from protective to productive safety management.

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    £40.80£44.60
  • Smith, Hogan, and Ormerod’s Criminal Law

    02
    Smith, Hogan, & Ormerod’s Criminal Law is rightly regarded as the leading doctrinal textbook on criminal law in England and Wales. The book owes its consistent popularity to its depth of analysis, breadth of coverage, and accessible style.

    Over fifty years since the publication of the first edition, Professor David Ormerod and Karl Laird continue the tradition set down by Professors Sir John Smith and Brian Hogan by producing a textbook of unrivalled quality. The text continues to be an invaluable resource for undergraduate students and an essential reference source for criminal law practitioners.

    Digital formats and resources

    The sixteenth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.

    The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks

    A selection of online resources accompany this text, including:
    – A selection of additional online chapters
    – A full bibliography arranged alphabetically and by chapter
    – Annual updates

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    £40.80
  • Complete Public Law: Text, Cases, and Materials

    Complete Public Law is supported by clear author commentary, choice extracts, and useful learning features. The explanations and examples in this textbook have been crafted to help students hone their understanding of public law.

    The Complete titles are ambitious in their scope; they have been carefully developed with teachers to offer law students more than just a presentation of the key concepts. Instead they offer a complete package. Only by building on the foundations of the subject, by showing how the law works, demonstrating its application through extracts from cases and judgments, and by giving students the tools and the confidence to think critically about the law will they gain a complete understanding.

    Digital formats and resources
    The fifth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
    · The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
    · The online resources include self-test questions with instant feedback and guidance on answering the end-of-chapter questions from the book.

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    £40.80
  • Advertising: Strategy, Creativity And Media

    02
    The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

    It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.

    Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

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    £40.60
  • AQA Business for A Level (Marcousé)

    08

    Exam Board: AQA
    Level: AS/A-level
    Subject: Business
    First Teaching: September 2015
    First Exam: June 2016

    Ian Marcousé has been trusted by Business students for over 15 years and his updated textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student’s learning.

    – Guides students through the content in an easy to understand way, with the new ‘logic chain’ feature at the start of every chapter showing them the progression clearly
    – Helps students apply their knowledge and analyse business data with real business examples throughout
    – Consolidates students’ learning and prepares them for assessment with the workbook feature at the end of every chapter containing knowledge check and practice questions

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    £40.60
  • The Art of SEO: Mastering Search Engine Optimization

    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverability

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    £40.20£50.30
  • Training and Assessing Non-Technical Skills: A Practical Guide

    Providing a practical guide to the training and assessment of non-technical skills within high-risk industries, this book will be of direct interest to safety and training professionals working within aviation, healthcare, rail, maritime, and other high-risk industries. Currently, each of these industries are working to integrate non-technical skills into their training and certification processes, particularly in light of increasing international regulation in this area. However, there is no definitive guidance to assist practitioners within these areas with the design of effective non-technical skills training and assessment programs. This book sets out to fully meet this need. It has been designed as a practically focussed companion to the 2008 book Safety at the Sharp End by Flin, O’Connor and Crichton. While Safety at the Sharp End provides the definitive exploration of the need for non-technical skills training, and examines in detail the main components of non-technical skills as they relate to safe operations, the text does not focus on the “nuts and bolts” of designing training and assessment programs. To this end, Training and Assessing Non-Technical Skills: A Practical Guide provides an extension of this work and a fitting companion text.

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    £40.20
  • Accounting and Finance for Non-Specialists

    01

    Familiarise yourself with essential accounting and finance principles for business decision-making.

    Connect your learning with relevant examples from real world businesses.

    Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the subject. It equips you with a solid foundation in the principles and practice of accounting and finance, thereby laying the groundwork necessary to make successful business decisions in your future career.

    Covering financial accounting, management accounting and financial management in a single text, you will discover what the major financial statements contain and why they are useful. You will also gain an appreciation of the key roles that accounting and finance play in business decision-making.

    This easy-to-follow textbook examines widely-used accounting techniques, considers important international financial standards and contains a range of relevant, real-world examples, many of which are new to this edition. Activities and exercises frequently appear throughout the book and provide opportunities to engage with the issues raised.

    Pair this text with MyLab®Accounting

    MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Accounting personalises the learning experience and improves results for each student.

    MyLab®Accounting is not included with this title. If you would like to purchase both the physical textbook and MyLab Accounting (which also comes with the eBook), search for: 

    9781292334745 Accounting and Finance for Non-Specialists 12th Edition ‘MyLab via Bundle’ which consists of: 

    • Print textbook
    • eBook
    • MyLab®Accounting

    Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information.

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    £40.00£54.10
  • Intellectual Property Law

    01
    Intellectual Property Law is the definitive textbook on the subject. The authors’ all-embracing approach not only clearly sets out the law in relation to copyright, patents, trade marks, passing off, and confidentiality, but also takes account of a wide range of academic opinion enabling readers to explore and make informed judgements about key principles. The particularly clear and lively writing style ensures that even the most complex areas are lucid and comprehensible.

    Digital formats and resources
    The sixth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
    The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbook.co.uk/ebooks

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    £40.00£45.60
  • Essentials of Marketing: Theory and Practice for a Marketing Career

    This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership, using real-life case studies and examples designed to engage today’s technologically savvy and internationally oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant, marketing manager, and marketing director within regional markets, applying the knowledge that they have learned in each chapter into modern, realistic contexts, which simulate a marketing career. Key features to aid learning and comprehension include case studies, chapter objectives and summaries, key learning points, and key questions. With a uniquely accessible and applied approach, Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing, marketing management, and principles of marketing modules. Digital learning resources include a comprehensive instructor’s manual to guide interaction with the applied case study, PowerPoint slides, and a test bank.

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    £39.90£44.60
  • Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

    Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

    Written by two highly experienced digital marketing consultants, the book shows you how to:

      • Draw up an outline integrated digital marketing plan
      • Evaluate and apply digital marketing principles and models
      • Integrate online and offline communications
      • Implement customer-driven digital marketing as part of digital transformation
      • Reduce costly trial and error
      • Measure and enhance your digital marketing
      • Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.

      This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.

      Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition,provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.

      Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

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      £39.90£44.60
    • The Logistics and Supply Chain Toolkit: Over 100 Tools for Transport, Warehousing and Inventory Management

      The Logistics and Supply Chain Toolkit provides practical tools for warehouse, inventory and transport managers and students to help them tackle the challenges of logistics and supply chain management. It is full of practical ideas and information to optimise the management of logistics and supply chain processes.

      The Logistics and Supply Chain Toolkit offers solutions and plans spanning across a variety of sub-disciplines such as warehousing, logistics, supply chain management, inventory and outsourcing. Each toolkit addresses key principles within its area of discipline, providing the reader with a precision approach to be used in complex and sensitive circumstances. The toolkit presents a number of major management tools such as Fortna’s Product Flow Smart Design, SMART, DMAIC and Gantt charts. General management, performance management and problem-solving tools have also been included to provide a broader, transferable scope of tools for the reader.

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      £39.90£44.60
    • Structured Finance: Leveraged Buyouts, Project Finance, Asset Finance and Securitization

      03

      Comprehensive coverage of all major structured finance transactions

      Structured Finance is a comprehensive introduction to non-recourse financing techniques and asset-based lending. It provides a detailed overview of leveraged buyouts, project finance, asset finance and securitisation.

      Through thirteen case studies and more than 500 examples of companies, the book offers an in-depth analysis of the topic. It also provides a historical perspective of these structures, revealing how and why they were initially created. Instruments within each type of transaction are examined in detail, including Credit Default Swaps and Credit Linked Notes. A presentation of the Basel Accords offers the necessary background to understand the regulatory context in which these financings operate.

      With this book, readers will be able to:

      • Delve into the main structured finance techniques to understand their components, mechanisms and how they compare
      • Understand how structured finance came to be, and why it continues to be successful in the modern markets
      • Learn the characteristics of financial instruments found in various structured transactions
      • Explore the global context of structured finance, including the regulatory framework under which it operates

      Structured Finance provides foundational knowledge and global perspective to facilitate a comprehensive understanding of this critical aspect of modern finance. It is a must-read for undergraduate and MBA students and finance professionals alike.

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      £39.90
    • Cambridge International AS & A Level Accounting Coursebook with Digital Access (2 Years)

      This series supports teachers and students of Cambridge International AS & A Level Accounting (9706) for examination from 2023. Empower your students to become confident learners and achieve success with our third edition of our Cambridge International AS & A Level Accounting series. Closely mapped to the new syllabus, our coursebook with digital access, workbook and digital teacher’s resource are the perfect addition to any classroom and come filled with real-world connections and exam support.

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      £39.80

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