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Masterful Marketing: How to Dominate Your Market With a Value-Based Approach
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape.Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns.
In today’s marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy.
Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer’s attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.
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£12.90 -
Google Ads (AdWords) Workbook (2023): Advertising on Google Ads, YouTube, & the Display Network (2023 Marketing – Social Media, SEO, & Online Ads Books)
2023 Updated Edition
Learn Google Ads (AdWords) in Plain English – Step by Step!
Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.- Updated – Fully updated for 2023 – coverage of RSAs (Responsive Search Ads), Keyword Match Types, and AI-based Campaigns such as ‘Performance Max.’
- Google Ads in all its Glory – master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube
- Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
- Learn to Advertise Your Business on Google without losing money
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively
- Use the Worksheets – download WORKSHEETS that guide you step-by-step to AdWords success.
- Access Free Tools – access the companion Marketing Almanac with free tools for Google AdWords!
The #1 Bestselling Workbook on Google Ads Advertising for Your Business
- Jason McDonald – written by a successful practitioner of AdWords. Just Google ‘Google Ads Expert Bay Area.’
- Stanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshops
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents- Google Ads Basics – the basics matter, so begin at the beginning.
- Google Ads Gotchas – identify and fix the six main ‘Google Ads Gotchas’ that may be costing you a LOT OF MONEY.
- Keywords – find and leverage transactional keywords that make you money and nix ones that lose you money.
- The Search Network: Organization – organize your Search Network campaigns for ease-of-use and maximum effect.
- The Search Network: Ads & Bidding – write “attract / repel” ads and learn how to bid for highest ROI
- Google Display Network – avoid rip offs in the GDN, and optimize for placements and strategies that truly work
- YouTube – Google’s subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
- Shopping – Shopping Ads on Google including the Google Merchant Center.
- Metrics – Learn what you can and should measure in Google Ads, and use this data to optimize your RETURN ON AD SPEND (ROAS)
- Tools – Includes a free companion Marketing Almanac, with hundreds of FREE tools to master Google Ads better, faster, cheaper.
Google Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords
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£33.10 -
Link Building Mastery: How to Rank Higher, Grow Your SEO Traffic and Build Authority with Backlinks
Are you ready to dramatically increase your Google rankings fast?Do you want to get more SEO traffic with link building?
Would you like to master the MOST important ranking factor for Google?
If you ever struggle with getting more traffic from Google, you’re not alone…
Maybe you’ve struggled to build backlinks, your website simply isn’t ranking on Google, or you have no idea what link building is.
The truth is, link building isn’t easy. And it’s important to remember that this is not your fault!
But the ‘publish and pray’ method doesn’t work…
If you want higher Google rankings, you need backlinks to your website.
And that’s how ‘Link Building Mastery’ will empower you.
Here’s what you’ll learn:
– 9 Tried, Tested And Proven Link Building Strategies That Actually Work
– The Powerful FREE Link Building Technique That Grew My Client’s SEO Traffic From Out Of Nowhere To 70,000+ Per Month
– How To Land Powerful Backlinks At Scale (Without Paying For Them)
– How I Land Free DR80+ Backlinks In Less Than 5 Minutes
– Why Backlinks Are The Most Important Ranking Factor For Your Website’s Google Rankings
– 1 Easy Outreach Strategy That Will Land You Backlinks (Without Writing A Single Blog Post)
– Why Over 90% Of Websites Don’t Rank On Google (And How You Can Rank Quickly)PLUS 3 bonus materials:
– Bonus 1: 5 Internal Link Building Hacks To Skyrocket Your Organic Traffic
– Bonus 2: How To Outsource Content Writing [And Save Hundreds Of Hours]
– Bonus 3: FREE access to my link building mastery video courseHow would your life change if you could drive thousands of leads, customers and sales to your website WITHOUT spending a single penny on advertising?
No matter how overwhelmed, doubtful or frustrated you may feel about SEO link building, you’ll learn how to finally land more backlinks and achieve the ‘Google love’ you truly deserve.
Even if you’re already familiar with link building or you’ve been building backlinks for years, this book will still teach you some new techniques.
So if you’re ready to increase your Google rankings and grow your website with link building today, then scroll up and click the “buy now” button.
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£8.60 -
How to Grow Your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & Facebook
Do you want to take your eCommerce sales and profits to the next level?How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.
Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.
Part 1: The business of eCommerce
Part one explains how to win at the business of eCommerce. It takes a bird’s eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:
- Business metrics, including profit and margin calculation
- Customer retention using email and other strategies
- Inventory management, including purchasing and stock management
- Inventory strategies, including dropshipping, white and own labelling
Part 2: Increasing Website Sales
Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:
- Conversion rate optimisation
- Search engine optimisation (SEO)
- Paid Search, including Google Ads
- Email marketing
- Affiliate marketing
- Social Media, including Facebook, Twitter, Pinterest and Instagram
- Web Analytics using Google Analytics
Part 3: Increasing sales through Online Marketplaces
Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:
- Amazon, including Amazon advertising and Fulfilled by Amazon (FBA)
- eBay, including eBay Sponsored Products
- International marketplaces, including Walmart, Bol.com, Tmall and Cdiscount
Byfollowing this book’s advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.
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About the Author
Trevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of hands-on experience into this digestible, jargon-free guide to building a thriving multi-channel online business.
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£9.50 -
The Value of SEO: 100 ILLUSTRATED ESSAYS AND STORIES TO HELP ANYONE TO BETTER EXPLAIN THE IMPORTANCE OF SEO.
Is SEO worth doing? This question is what many business owners have asked themselves over the years. We all use the internet to help us make decisions; we all turn to search engines to better educate ourselves and explore brands, businesses, products, and services. Sadly, this has left search engine optimisation in a place that seems at odds with life.
And yet, despite the overwhelming evidence surrounding us, businesses still see search engine optimisation as a risk. An investment that might not pay off.In this groundbreaking book, SEO specialist Andrew Holland turns the way we think about SEO on its head. Through 100 illustrated stories and essays, you will swallow the red pill and journey down the rabbit hole into SEO wonderland. Learning how to see and better explain the value of SEO to anyone in the process.
The Value of SEO is the book you’ll want to send to your prospects. It provides part education, part entertainment. The book doesn’t tell you how to do SEO but reminds you of why SEO is a must-do for any business that wants to matter to the people they seek to serve.
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£19.00 -
SEO for Marketing Managers: Get to #1 on Google and 10x your Website Traffic, Leads and Sales
I wrote this short book to give you a better understanding of how you can rank higher up on Google and start driving more web traffic, leads and sales from your site. There is a LOT of misinformation out there and although there are some great agencies in the industry, I’ve also come across plenty of agencies who are selling SEO services who have very little experience, with unfortunately not much integrity.My mission is to help educate people on what actually works and what doesn’t, so you can make an informed decision, whether you decide to build an in-house SEO team or hire an external agency to run your SEO.I hope you find this book of value.Read more
£3.80 -
SEO Workbook: Search Engine Optimization Success in Seven Steps
2023 Updated Edition
Learn SEO in Plain English – Step by Step!
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization- Optimize your Website – learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
- Learn Link-building – master the art of getting inbound links, blog mentions, and social authority.
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to do SEO.
- Use the Worksheets – download WORKSHEETS that guide you step-by-step to search engine optimization success.
- Measure via Metrics – navigate the complexities of GOOGLE ANALYTICS.
- Access Free Tools – access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!
One of the Best Books on SEO of 2022 for Search Engine Optimization for Beginners and Experts Alike
- Jason McDonald – written by a successful practitioner of SEO. Just Google ‘SEO Expert Bay Area’ or ‘SEO Expert Witness’. He’s there at the top!
- Stanford University – used by Dr. McDonald in his courses, both online and on campus, at Stanford University’s Continuing Studies
- An Easy to Follow Method – written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to ‘get SEO fit.’
Table of Contents- Goals: Define Your SEO Goals
- Keywords: Identify Winnable, High Value SEO Keywords
- On Page SEO: Optimize Your Website to ‘Speak Google’ via Page Tabs, your home page, and structural elements
- Content Marketing: Learn to produce content that pleases Google and your customers
- Off Page SEO: Build links, leverage social media, and go local. Includes detailed ‘Local SEO’ information for local businesses!
- Metrics: Master Google Analytics
- Learn: Pointers to SEO Tools and Online Resources
If you want to master SEO (Search Engine Optimization) for your business, you can do no better than the 2023 edition of the SEO Workbook!
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£31.60 -
Advanced SEO: A step-by-step guide on getting to the top of Google (Advanced Digital Marketing)
Are you tired of seeing your website buried on page three of Google’s search results? Do you want to learn how to get your site to the top of the rankings and stay there? Look no further than “Advanced SEO: A Step-by-Step Guide on Getting to the Top of Google.”
In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You’ll learn how to conduct thorough keyword research, optimize your website’s structure and content, build high-quality backlinks, and track your progress with analytics.
But this book goes beyond the basics. You’ll also learn advanced tactics such as how to use data-driven content marketing to drive traffic and conversions, how to leverage the power of social media for SEO, and how to keep up with the latest trends in mobile and voice search.
Written by an experienced SEO practitioner, “Advanced SEO” breaks down complex concepts into easy-to-understand language and provides step-by-step instructions for implementing each strategy. Whether you’re a seasoned SEO pro looking to take your skills to the next level or a beginner just starting out, this book has something for everyone.
Don’t let your website get lost in the vast sea of the internet. With “Advanced SEO,” you’ll have the knowledge and tools to climb to the top of Google’s search results and stay there. So what are you waiting for? Get your copy today and start taking your SEO game to the next level.
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£9.30 -
SEO For Dummies, 7th Edition
Up relevance scores, improve page speed, optimize voice search questions, and more!
Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of “how do I get people to visit my site?”
By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You’ll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.
- Develop a search strategy and use new SERP features
- Maximize the effects of personalized search
- Analyze results with improved analytics tools
- Optimize voice search strategies
There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.
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£21.80£24.70SEO For Dummies, 7th Edition
£21.80£24.70 -
Planning for Success: A practical guide to setting and achieving your social media marketing goals
Discover how to adapt to the ever-changing social media landscape and unleash its full marketing potential. From setting meaningful goals to understanding your target audience and analysing your competition, this book equips you with the essential tools for success.
Learn to captivate your audience through compelling storytelling, create content calendars, and optimise your activity for maximum impact. By the end of this book, you will know how to measure what matters and be ready to handle any potential crisis with confidence.
“This book is for everyone who would like to gain an understanding in the ever-changing field of social media. Planning for Success takes you on the complete social media marketing journey, stripping back the complex topic to allow you not just to understand all the various aspects, but also how to utilise them to achieve your goals, and measure the results. It’s the perfect no-nonsense guide.” Anna Miller, Early career marketer
“Once I started reading, I couldn’t put it down. This book is an essential guide if you’re using social media to market your organisation. Whether, like me, you’ve worked in social media for a decade, or you’re just starting out, there is a lesson for everyone. Why? Because this book uses data from industry professionals, case studies and expert opinions to provide you with best practices. This book will blow your mind, enable you to build smart strategies and send you on the path to social media success. I love this book, an absolute 10/10.” Jake Potter, Head of Social Media.
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Planning for Success is for early career marketers, digital natives entering the workforce, and digital immigrants who are navigating their way through the ever-changing world of social media.
At the end of each chapter, you will find a list of recommended actions. The intention is that you will be able to build a one-page social media marketing plan as you follow each chapter. Templates and further resources are available online at www.luanwise.co.uk/books
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£18.00 -
Cold Calling: What You Should Actually Do!
It’s ringing! This could be it. The next big client. But what are you going to say to them? You’ve done the training and read the books and they all seem to say the same thing. But there’s something not quite right. It’s difficult to put your finger on it. But surely, it can’t be this hard?You’re right. It’s not. Read this book and it won’t ever be again. You’ve been told wrongly. And because of that, the majority of those dreadful calls you’re forced to make end abruptly. Leaving you with that little jolt, which you put to one side. As usual.
Cold Calling: What You Should Actually Do is a concise, clearly written, guide to move you past all that. It’ll help you know exactly what to say and exactly when to say it. And it’ll show you how to take control of those nerves as well! It’s a fast read. And once you know it, you’ll see how much easier it makes things.
Just imagine: going to work knowing that the calls you make will either end in the prospect moving along the sales funnel or, at the very least, a new contact being made. No more annoyed prospects. No more being told where to go. Just sales, sales, sales…Imagine that!
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£9.50 -
A Dictionary of Marketing (Oxford Quick Reference)
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management.Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
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£12.20£13.30A Dictionary of Marketing (Oxford Quick Reference)
£12.20£13.30 -
E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.
E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.
Written by an experienced e-commerce growth advisor and operator,E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
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£23.70 -
Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.
Customer Insight Strategiesoutlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers – ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size.
Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.
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£20.90 -
Niche Navigator: How To Find A Profitable Niche In 1 Hour, Even If You’ve Struggled To Make Money Online For Years (The Internet Marketing Starter Pack Book 2)
Stop spinning your wheels and start moving with purpose. The Niche Navigator helps you discover your perfect money-making niche – in under an hour! This breakthrough book is your ticket to escaping the 9-to-5 grind, supercharging your income, and becoming your own boss.
Through the Niche Navigator, you will:
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Uncover Your Perfect Niche: Find your ideal, high-profit potential niche in less than 60 minutes, even if you’ve struggled for years or have no passions to start with.
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Turn Inexperience Into an Asset: Learn why being an “industry expert” isn’t a requirement for dominating your niche or building successful niche sites. Transform your perceived ‘inexperience’ into a lucrative asset!
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Maximize Profit Potential: Implement our proven formula to assess profit potential and ensure your first niche site is a jackpot hit.
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Navigate the Big 5 Niches: Explore the ‘Big 5’ niches with massive profit potential, and launch your business on the money-making expressway.
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Leverage the Power of Compounding: Learn how the right niche can fuel your momentum and propel your progress forward, setting you up for a windfall of wealth.
Written by seasoned digital marketer, Miles Beckler, this practical guide has already helped thousands of entrepreneurs like you choose their ideal niche and kickstart their niche sites.
This isn’t just another eBook; it’s a powerful tool designed to cut through the noise, leading you straight to your perfect niche in record time.
The Niche Navigator is your exciting new roadmap to success. Unleash the entrepreneur within, make more money, and enjoy the freedom of being your own boss. No more guesswork, no more frustration – just a clear path to success. Your entrepreneurial dreams deserve to be realized, so don’t wait another minute.
Start your journey to a rewarding and profitable journey in the right niche today!
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£0.70 -
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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more.
Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media’s contribution to the business.
Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as:
-Identifying and targeting audience segments
-Methods of two-way community engagement
-Reputation management
-Being present on the right channels
-Driving action through influencers
-Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagementWith example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.
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£30.40 -
HARNESSING THE POWER AT YOUR FINGERTIPS: A Leader’s Guide to B2B Marketing Communications (1) (Cutting Through the Bull Publishing)
Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business.
Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation.
No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including:
· Growing and protecting your business’s reputation
· The power of a symbiotic relationship between marketing communication and sales
· The significance of building an army of advocates, both in-house and out-of-house
· How to use agencies effectively in a world where old approaches to branding and advertising no longer work
· Getting value for money from your marketing communications
A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.
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£1.80£9.50 -
Sales Superpowers: A New Outbound Operating System To Drive Explosive Pipeline Growth (Justin Michael Method Book 1)
Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals. Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting, but he also built a thriving community of like-minded individuals seeking personal and professional growth.
Testimonials from industry leaders and JMM (Justin Michael Method) students serve as a testament to the effectiveness of this method. Sales executives, account executives, and co-founders alike share their experiences of rapid success and personal transformation.
What sets “The Justin Michael Method” apart is its scalability and adaptability, allowing salespeople to integrate the methodology seamlessly into their unique styles. This book emphasizes the importance of understanding human psychology to tap into the true potential of outbound sales, a principle that has consistently delivered results.
Justin Michael’s commitment to his students and clients shines through in their testimonials and raving reviews. His holistic approach goes beyond tactics and playbooks, delving into neuroscience, game theory, and negotiation, helping sales professionals become selfless advisors dedicated to their clients’ best interests.
Throughout the book, you’ll discover the skills to overcome cold-call reluctance to achieve profound confidence, and predicting outcomes with precision. Justin Michael’s personalized coaching has had a profound impact on the lives of sales professionals around the world, and now you have access to these new skills in this book.
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£4.60 -
TikTok Marketing for Viral Sales: A Young Girl’s Guide to Blowing Customers’ Minds (TEENAGE GIRLS AND BUSINESS)
TikTok is the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history.
TikTok has also become one of the world’s leading platforms for creativity, fun and business. It offers an unprecedented opportunity for businesses to advertise their products to people.
In reality it is much more difficult and complicated to become successful. This is because TikTok’s algorithm rewards content in a totally different way from other social media apps.
Going viral on TikTok requires that TikTok’s algorithm favors your content above those of the many millions on the app.
So how exactly can you succeed on TikTok? How can you make your contents go viral? How can you create a striking brand identity? How can you acquire thousands of followers? And how can you convert these followers to loyal customers for your business?
This book provides all the answers and more. It is a thoroughly researched girl’s handbook on TikTok marketing that contains everything you need to know about starting and running a TikTok account and ads campaign. Inside this book, you’ll find the following:
- A never-before-published TikTok cheat-sheet that lets you use the platform like an expert from day 1.
- The 5 strategies that will save you up to 4 hours a day in growing your TikTok account.
- Tip and tricks to create viral posts on TikTok.
- The Best 4 TikTok video ideas for your business.
- How to get the most out of TikTok influencers and micro-influencers.
- The Best strategies for creating effective TikTok ads.
- A Step-by-step Guide for creating the perfect TikTok profile by teaching you how to choose memorable TikTok usernames, and how to write captivating TikTok bios.
And much more.
While dancers and singers are noteworthy on TikTok, examples of other businesses with successful content creators are comedy, cooking, candle making, real estate, travel guide, jewelry, sports, politics, cakes and fashion.
Regardless of the industry you desire, there are numerous stories of people who’ve achieved extraordinary fame and success by using TikTok.
Lil Nas X’s Old Town Road, the photographer, Natalia Seth and dancer Addison Rae are a few of those examples.
Written over many months, this book’s author painstakingly combed through millions of words and data to understand precisely how TikTok’s algorithm works.
The book justifies every point using vivid examples from successful entrepreneurs who’ve adopted it. Furthermore, every point and explanation is backed up with photos showing you precisely how you can take your TikTok business to the next level.
This book simple, easy-to-read and fascinating. It breaks down complex research and facts into an easy to understand step-by-step guide, making it comprehensible to almost anyone, regardless of age.
However, this book is aimed at encouraging and supporting young girls to become entrepreneurs through TikTok. It offers a crash course on social media business and marketing for the modern age.
Finally, this book is also very useful if you only wish to grow your TikTok followers and not start a business. It offers useful ideas for making money as a TikTok influencer.
Scroll up and click “Add to Cart” right now.
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£6.60 -
Marketing Imagination, New, Expanded Edition
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive “Levitt on Marketing” Now Theodore Levitt – renowned as the Harvard Business School’s “guru of marketing” – has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay “Marketing Myopia” and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best – sharp, knowledgeable, erudite, and, yes, as imaginative as ever.Read more
£14.20 -
Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition
Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students’ understanding of the content and boost the skills required to tackle the NEA with confidence.
This Student Textbook is:
> Comprehensive – gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters.
> Accessible, reliable and trusted – structured to match the specification and provide the information required to build knowledge, understanding and skills.
> Designed to support you – boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge.
> Your go-to guide – expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.Read more
£24.70 -
Global Marketing
Learn and develop skills involving strategic global marketing decision-making
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.
Key Features include:
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A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process
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Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world
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End of part and end of chapter case studies to help you understand how the theory relates to real world application
New to this edition:
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The 8th Edition is concentrated around three major themes: ‘glocalization’, ‘internet of everything’ and ‘social media marketing’
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Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies
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Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo
This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.
Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.
Pearson, the world’s learning company.
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£51.30Global Marketing
£51.30 -
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Content Marketing Strategy: Harness the Power of Your Brand’s Voice
Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.
An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.
Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.
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£23.70 -
A-Z of Product Research : Find Winning Products in Hot Niche Markets to Sell on Amazon and Beyond, Amazon FBA Ecommerce Book for Startup Success, Financial Freedom, Business…
INTERNATIONAL BEST SELLER OF “AMAZON FBA MASTERY”
A-Z OF AMAZON PRODUCT RESEARCH
Prepare to immerse yourself in the dynamic realm of Amazon FBA and product research with this comprehensive guide. Whether you’re a newcomer venturing into Amazon selling or a seasoned seller seeking innovative strategies, this book is your ultimate resource.
Understanding Amazon Selling:
Before delving into product research, grasp the fundamentals. Explore diverse Amazon business models, navigate product restrictions, and identify categories to avoid. This knowledge lays the foundation for your journey toward becoming a successful Amazon seller.
Mastering Product Research:
Uncover the intricacies of product research using both manual and automated techniques. Harness social media platforms like TikTok, Pinterest, Instagram, Facebook, Twitter, Reddit, and Quora to find unique product opportunities.
Learn to leverage ChatGPT:
ChatGPT as a powerful research tool. Explore consumable products to reduce advertising costs and encourage customer loyalty, and delve into private labeling for effective branding.
Leveraging Data:
Dive into the world of product research tools and automated methodologies, sourcing invaluable data to guide your product selection and product validation in the competitive Amazon marketplace.
Pricing for Success:
Understand how to determine the optimal price point to maximize profits.
Protecting Intellectual Property:
Learn strategies to safeguard your unique concepts and designs.
Product Sourcing Mastery:
Discover the ins and outs of sourcing, from finding reliable suppliers to negotiating pricing effectively, with templates and guidance for streamlined interactions.
Unlock your Amazon success with strategic product research! In previous years, after dedicating 4 months to rigorous analysis, I launched my first Amazon product. Countless hours were invested in identifying the most profitable product with private label potential to expandable into a lucrative, sustainable brand. In this book, I’ll share the secrets that fast-track success.
Whether you’re beginning your Amazon journey or growing your business, this guide serves as your roadmap to achieving success in online commerce.
Start your journey today, unlocking the limitless potential of Amazon FBA, and initiate your path to success!
Scroll up, click on “Buy Now”, and Get Your Copy Today!
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£0.80 -
I’ve Got Your Back: The Essential Guide to Marketing Your Therapy Business
Promoting Your Therapy Business with Confidence I’ve Got Your Back is for you if you love the therapy part of your job but feel uncomfortable when it comes to selling what you do. Helen Bullen shares five principles which will enable you to feel good about your marketing while making a great income from doing what you enjoy. When you’ve read this book you will: Know exactly what you want from your business Recognise and release the beliefs that are holding you back Understand the importance of your well-being for your success Understand the marketing methods you need to grow your business Overcome procrastination, fear and imposter syndrome to take effective action that gets resultsRead more
£6.20£12.30 -
Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award**‘Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.’
TAA Judges PanelSocial Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives:
1. Community
2. Publishing
4. Entertainment
5/ CommerceThe new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
Suitable for modules and courses on social media marketing.
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£3.60Social Media Marketing
£3.60 -
Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.
Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing’s relationship with sales.
Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid.
This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.
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£27.70£28.50 -
An Offer They Can’t Refuse: 14 Tools to Create Better Offers for Network Marketing
Two offers
One offer is okay. The other offer? Wow!
Which offer will we choose?
It won’t take a rocket scientist to figure this out. Better offers rock!
We make offers every day in our network marketing businesses. What would happen if our offers were better?
Our prospects would say “yes” immediately. Isn’t that what we want?
So how good are our offers now?
Symptoms of a bad offer:
· Prospects say they are not interested
· No one gives us an appointment
· Friends walk on the other side of the street
· Prospects roll their eyes before falling asleep
Signs of a great offer:
· Prospects want to know more
· Smiles
· Drooling
· Eyes dilate with excitement
Let our competition work hard trying to sell their mediocre offers. Let them plead, beg and suffer frustration. We don’t have to join them.
Instead, let’s take our present offers and use the 14 tools in this book to make them … awesome!
There is magic in offers. We could be just one awesome offer away from changing our careers forever.
Let’s discover how to create that “life-changing” offer now.
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£12.60 -
ChatGPT for Social Media Marketing: The Ultimate Guide- 4 Books In 1: The Total Guide to Winning on Social Media and Becoming the Best Social Media Manager Through Utilizing…
Skyrocket Your Social Media ROI with ChatGPT
Introducing “The Ultimate ChatGPT Guide For Social Media Marketing: The Total Guide to Winning on Social Media and Becoming the Best Social Media Manager Through Utilizing Artificial Intelligence – 4 Books In 1!” This is your indispensable toolkit for leveraging ChatGPT to maximize your social media performance.
Inside this comprehensive guide with over 400 pages, you’ll find 4 parts packed with invaluable insights and actionable strategies:
Part 1: The Foundations of ChatGPT and Social Media Marketing
- Introduction to ChatGPT and Social Media Marketing
- Exploring Social Media Platforms: Facebook, Instagram, and Beyond
- Setting Up and Customizing Your ChatGPT
Part 2: Content Creation and Visual Storytelling with ChatGPT
- Content Creation with ChatGPT for Facebook and Instagram
- AI-Enhanced Visual Storytelling for Instagram
- ChatGPT for Community Management and Engagement on Facebook and Instagram
Part 3: Advanced Strategies and Analytics in ChatGPT Social Media Marketing
- Harnessing the Power of ChatGPT in Influencer Marketing and Collaborations on Instagram
- ChatGPT for Facebook Advertising, and how to get the most profit from your ads
- Deep Dive into Social Media Analytics and Leveraging ChatGPT for Facebook and Instagram domination
- Crisis Management and Reputation Control with ChatGPT on Facebook and Instagram, and exactly how to use AI to keep everything under control
Part 4: Future Trends and Implementation Strategies in Social Media Marketing with ChatGPT
- AI-Powered Content Curation and Scheduling for Facebook and Instagram
- Capitalizing on Social Media Trends with ChatGPT on Facebook and Instagram
- ChatGPT and the Future of Social Media Marketing… and how to stay ahead
- Case Studies: Success Stories of ChatGPT in Facebook and Instagram Marketing
- Building a Comprehensive Social Media Marketing Plan with ChatGPT
Harness AI-Powered Innovation! Use the power of AI to create high-impact content that resonates with your audience. Unlock creative avenues that can translate into increased engagement and conversions.
Apply Data-Driven Strategies: Equip yourself with proven tactics, analyze data with precision, and optimize your campaigns for maximum results. Learn how to collaborate effectively with influencers and handle challenges with poise.
Future-Proof Your Strategy: Stay ahead of the curve with ChatGPT. Understand and adapt to the trends that will shape the future of social media. Build a resilient brand that evolves with the times.
“The Ultimate ChatGPT Guide For Social Media Marketing: 4 Books In 1!” is more than just a book; it’s an investment in knowledge that can yield exponential returns. It’s where cutting-edge AI meets strategic brilliance.
Whether you’re an aspiring marketer, an established professional, or an ambitious entrepreneur, this book is your gateway to unparalleled social media success.
Boost your brand. Maximize your ROI. Dominate the market.
And set sail on your journey to social media excellence with “The Ultimate ChatGPT Guide For Social Media Marketing: 4 Books In 1!”. Get started NOW.
Secure your copy NOW.
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£18.10 -
The Digital Marketing Handbook: Deliver Powerful Digital Campaigns
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.
The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer’s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.
Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
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£20.90 -
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
Marketing has become ridiculously complicated, but yours doesn’t have to be.
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:
- Walk through a highly refined discovery process that culminates in finding your brand’s purpose
- Define your company’s purpose in eight words or fewer
- Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
- Assemble effective marketing plans that engage employees, inspire customers, and attract new business
- Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
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£13.30 -
3 Months to No.1: The “No-Nonsense” SEO Playbook for Getting Your Website Found on Google
“What Can You Expect From This Book?”
Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 9 Years & 500 clients later, he hands you the Playbook.
“SEO For 2021 Onwards…”
Is This You?
- Total SEO Virgin?
- Entrepreneur?
- Business or Blog Owner with Big Plans?
Or Perhaps THIS is You…
- Mom & Pop store owner
- Hard worker in need of technical knowledge
- Frustrated Google Ads spender
- SEO professional looking for time-saving hacks
- Affiliate marketer
- SEO forum & blog reader in need of some structure
…If So, This Book Was Written For You
“Features FREE Video Series + SEO Blueprint”
What Does This Book Deliver?
Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.
If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, ‘3 Months to No.1’ will give you all the tools and know-how required to get your website to the very top of Google where the profit is.
Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to…
- Discover SEO’s greatest secret – that it isn’t rocket science!
- Save thousands by doing SEO yourself, or with your in-house team
- Filter profitable traffic to your site
- Learn what on earth to do with your social media
- Effectively direct and monitor people doing SEO for you
- Gain the industry knowledge to call out anyone full of ‘BS’
Who is Will Coombe?
Before co-founding a successful Digital Marketing Agency in London over 10 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google.
Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline’, to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google.
He may have hung up his wings, but Will’s years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.
“Learn. Take Action. Get Results.”
A Carefully Curated SEO Guide for 2021 Onwards
This book doesn’t hold ‘secrets’ you can’t find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when.
‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.
“How High Will Your Revenue Go in 12 Weeks?”
You’ll Discover…
- Online marketing 101
- Personal advice for your business
- How to uncover money-making keywords
- Configuring WordPress for SEO success
- How to nail the technical elements
- How to win links
- A crash course in content marketing
- Social media account use (finally!)
- SEO if you’re a local business
- eCommerce SEO (inc. Shopify, Magento, & WooCommerce)
- Google penalty diagnosis & avoidance
- Why it’s quicker to go ‘white hat’ and not try to cheat Google
- + more…
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£15.20 -
Instagram Marketing 2023: How to Find Your Dream Clients, Build a Community of Raving Fans, and Catapult Your Business in Just 7 Steps (Start Your Business)
7 Steps to Build a Reliable Fanbase, Stand Out From the Competition, and Find Success Like Never Before
Are you looking to take your business to the next level? Do you want to learn how to market your business on Instagram like a pro? Do you only want the best for your business?
Of course, you do!
Imagine what it would be like to have a thriving Instagram account that attracts new customers and helps your business grow faster than ever before. With this book, that’s exactly what you can achieve.
Instagram Marketing 2023 is the perfect guide for anyone who wants to learn how to use Instagram to find new customers and grow their business. It’s packed with all the information and step-by-step instructions you need to get started!
Find expert tips, tricks, and strategies that will help you build a community of raving fans and catapult your business in just 7 steps.
In this book, you’ll discover:
- The top secrets to conquer Instagram marketing: Learn exactly how to create an irresistible offer, design beautiful graphics that capture attention, and write powerful captions that inspire action
- Step-by-step guidance: Know exactly what to do and how to do it – Leave all the guesswork behind and know that establishing your business on Instagram doesn’t have to be so hard.
- How to grow your business like a pro: Know the ins and out’s of Instagram and use that to your advantage. Master Instagram and reap insane benefits.
- Attract success like never before: All the information in this book is up-to-date and perfect for modern times. You’ll never have to waste time with outdated marketing strategies again.
- And so much more
With this guide, you can finally achieve the success you deserve using one of the most powerful social media platforms on the planet.
If You’re Ready to Start, Get Your Copy Today.
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£8.90 -
Social Media Marketing 2020: A Guide to Brand Building Using Instagram, YouTube, Facebook, Twitter, and Snapchat, Including Specific Advice on Personal Branding for Beginners
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to use the world’s most valuable marketing platforms?
Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
Two manuscripts in one book:
- Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers
- Instagram Marketing: Unlock the Secrets to Using this Social Media Platform for Personal Branding, Growing Your Small Business and Connecting with Influencers Who Will Grow Your Brand
Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
In part 1 of this book you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to know and grow with your audience
- How to use Facebook, YouTube, Twitter, Instagram, and Snapchat
- The top 7 social media tools for 2020
- … and much, much more!
In part 2 of this book you will learn:
- The Instagram changes you need to know to stay one step ahead
- Why you’re missing out by not having a proper Instagram presence and the 6 best ways to use stories to build your brand
- How to use hashtags to your advantage (the right way)
- Creating consistent content (that converts)
- How to sell your products on Instagram
- How Instagram advertising is different from other platforms and what to do to run ads effectively
- The little-known secrets to leveraging other users with a massive fan following to skyrocket your own success on Instagram
- The future of influencer marketing so you can always be ahead of the curve
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
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£11.50 -
How To Build Your Network Marketing Nutrition Business Fast
Do we sell nutrition products? Diet products? Other health products?
Let’s make our business easy. How? By learning exactly what to say and exactly what to do.
This book contains step-by-step instructions on how to get quick “yes” decisions, with no rejection. When we remove the “feeling nervous” factor, we can approach anyone.
Afraid to make a call for an appointment? No problem. We can make it easy for our prospects to say “yes” by customizing what we say to the three unique types of prospects. We don’t want to say the same things to a close friend that we would say to a cold prospect.
Once we have people to talk to, and they feel excited about our message, we must customize what we say for the decision steps in their brains. That is how we eliminate our prospects’ anxiety – by completing the four core steps in seconds.
With clear examples of a one-minute presentation, a two-minute story, where to get great prospects, and how to handle the most common objections, this is the complete starter manual for a successful health and nutrition network marketing business.
Prospects have questions. This approach naturally answers their questions before they arise. They will elevate us to “mind-reader” status and instantly connect with our message.
Prepare yourself for magic conversations that put your business into momentum.
Order your copy now!
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£12.30 -
Course Creation Simplified: The 6-Phase System To Profitable Online Courses
Learn How To Build World-Class Online Courses – From Jimmy Naraine, Mindvalley Author and Udemy Partner who has taught over 400,000 people through his online coursesIf you want to create an online course, but fear or complexity is holding you back, this book was written for you.
“Course Creation Simplified” offers a comprehensive yet straightforward, step-by-step process for building world-class online courses on any budget. It will give you all the crucial ingredients and the courage to publish your course.
You already have an expert “in you,” and this book will help you unleash it. Stop missing out on the tremendous opportunities an online course presence can give you.
In this book, you will learn:
- everything you need to know to create a top-quality digital product,
- scale your impact,
- strengthen your brand,
- and generate passive income while helping people from around the world.
Start Creating Your Profitable Online Course Today.
Based on the proven 6-Phase System developed by Udemy Partner Jimmy Naraine.“Jimmy is a true teaching savant”
James W. Skotchdopole, Oscar-winning ProducerRead more
£0.90 -
The Commercial Charity: How Business Thinking Can Help Non-Profits Grow Impact and Income
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services.
Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization.
Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
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£20.90 -
Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs’ through content that offers members the quality of engagement they seek.
This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers’ response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation.
Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.
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£85.50 -
Email Marketing That Doesn’t Suck: Have Fun Writing Emails Your Subscribers Will Want to Read (and That Will Actually Make You Money!)
Email marketing sucks…at least the way most marketers do it.
Conventional advice tells you to always be selling—or at least always be going for the click— but chances are, you hate writing emails, your audience hates reading them, and they aren’t making you any money.
But what if email didn’t suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money?
In Email Marketing That Doesn’t Suck, Harvard Law–grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince you that the old-school rules for email marketing are just plain dumb. He shows you how to do email right, teaching you the five phases of email marketing and how to infuse purpose into your message. You’ll learn how to tell a really good story that people want to read. But fair warning, if you’re a conversion copywriter, you’re an online marketing guru, or you have a serious problem with laughing at yourself, you probably should not read this book. If the occasional curse word makes you cringe, then you DEFINITELY should not read this book. Consider yourself warned.
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£3.80 -
From Nothing: Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More… Starting With
We’re all fed up with bogus “make money online” bulls**t.
Isn’t this industry long overdue for a legitimate, step-by-step guide to building an internet business?
Not a crappy $97 PDF delivered via email. Just the age-old gold standard: a reasonably priced book.
These pages contain EVERYTHING you need to start an online business in the affiliate marketing, internet marketing, blogging, and e-commerce industries… using less than $100.
It doesn’t matter if you’re brand new to this or if you’ve tried for years without seeing success.
If you can bring yourself to trust a ginger millennial as your guide (difficult, I know), you’ll be on your way to first-time success in online business the moment you begin reading.
What Our Community Members Are Saying About Our Training…
“Three lessons in and I put this on my shortlist as one of the most valuable courses I’ve taken, and that includes college, grad school, and studying law.” ~ Andre D.
“I already rank you as one of the best instructors I’ve had… As a former USAF pilot and currently one for a major airline I can get a sense when a guy has the right stuff. You do.” ~ John C.
“I already bought trainings for several hundred dollars and nothing worked…. I found Ian’s training and I was speechless.” ~ Gonde L.
“This is training you could easily charge $2,000 for.” ~ Danyon T.
“I’ve probably doubled the organic traffic we get to our site.” ~ Paul G.
“Your training is by far the #1 best training for anyone to succeed in this industry… I know deep down you are one of the most honest marketers I have EVER SEEN.” ~ Zahra A.
“I wish I found this four years ago.” ~ Rino S.
“Up until now it was just one scam after another! I am very excited to get the ball rolling and I can’t begin to explain to you how relieved I am that I found you…” ~ Jesse-Deana D.
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£14.20
