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E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.
E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.
Written by an experienced e-commerce growth advisor and operator,E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
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£23.70 -
Accounting for Non-Accountants
Accounting has a reputation as a technical and jargon-heavy subject, but there is no reason why those without formal training cannot master the basics of interpreting accounts and making good decisions.
Accounting for Non-Accountants assumes no prior knowledge of the subject area and is designed to serve as an introductory text for managers and non-specialists who wish to gain an oversight of the accounting discipline. The book covers both financial and management accounting in sufficient detail to allow data to be interpreted but in a clear and accessible manner so the reader can quickly gain an understanding of the basic principles of the subject area.
Now in its 12th edition, Accounting for Non-Accountants has been fully updated to the latest regulatory requirements including the UK GAAP framework, International Financial Reporting Standards (IFRS) and International Accounting Standards (IAS). The final chapter focuses on the impact of changes in the economic environment on businesses and there are introductions to areas including tax, transfer pricing and creative accounting. This practical guide includes review questions in each chapter, with answers and workings where appropriate, and is supported online by over 200 questions and a glossary to develop a firm understanding of all topics.
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£23.70 -
Managing Your Money All-in-One For Dummies
A hands-on, power-packed guide to managing all things money
Time and money. Those are the two most important assets you have, and smart people manage both of them wisely. Managing Your Money All-in-One For Dummies is your one-stop resource to turn to when you’re ready to manage your money. It offers everything you need to confidently handle your finances. When you’re ready to create a budget, pay down debt, and scale back your expenses, you’ll find the support you need here. If you’re eyeing the future, you’ll find advice on improving your credit score, saving for college and retirement, and planning an estate. As if all of that isn’t enough, this comprehensive book covers other financial topics such as buying insurance, investing in your 401(k), and so much more.
The authors of Managing Your Money All-in-One For Dummies explain how to handle your money in a way that encourages you to think and act positively, no matter what your financial situation looks like. And as you move toward financial freedom, you can come back to this book to get advice on topics that go beyond day-to-day money management, such as taking out a mortgage, investing online, and more.
- Get your financial life in order, whatever your stage of life
- Make a budget, manage your credit, and pay down your debt
- Demystify financial reports, online investing, and retirement plans
- Save for college and learn how to balance your saving and spending habits in any economy
- Navigate the new norm of online banking
Spend some time learning how to manage your money today. It’ll be a wise investment of both of your most valuable assets.
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£24.30£29.40Managing Your Money All-in-One For Dummies
£24.30£29.40 -
Great Debates in Tort Law (Great Debates in Law)
Exploring the key discussions and arguments in tort law, this book enables students to get a deeper and more rounded understanding of the subject.Part of the Great Debates series, it is an engaging introduction to the more advanced legal concepts, such as negligent breach of duty and vicarious liability. Each chapter is structured around questions and debates that provoke deeper thought. It features summaries of the views of notable experts on key topics and each chapter ends with a list of further reading.
This book is ideal for use by ambitious students alongside a main course textbook, encouraging them to think critically, analyse the topic and gain new insights. The development of these skills and the discursive nature of the series, with an emphasis on contentious topics, means the book is also useful for students when preparing their dissertations. Suitable for use on courses at all levels, this book helps students to excel in coursework and exams.
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£24.40£28.50Great Debates in Tort Law (Great Debates in Law)
£24.40£28.50 -
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.
In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.
Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?
In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.
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£24.50£26.60 -
Construction Accounting: Fourth Edition
Construction Accounting addresses every aspect of the accounting for a construction business. The intent is to not only explain accounting concepts, but also provide examples and show how an accounting system can be constructed and operated. The book pays particular attention to unique aspects of construction accounting that are not encountered in other industries, including the job cost ledger, change orders, back charges, percentage of completion calculations, and the treatment of anticipated losses on contracts. In short, Construction Accounting is the go-to source for information about the accounting for a construction firm.Read more
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The Accounting Procedures Guidebook: Fourth Edition
The typical business needs a system of policies and procedures in order to reduce errors, minimize fraud, and maintain tight control over its operations. The Accounting Procedures Guidebook contains the detailed procedures and forms needed for every accounting system, from accounts payable to treasury, as well as for such operational areas as order entry, shipping, purchasing, and receiving. Procedures are separately stated for manual and computerized accounting systems. The book also addresses how to create and enforce procedures, as well as when to update them. In short, this book provides the baseline policy and procedure information needed to enhance the operations of any business.Read more
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Business management for the IB Diploma: Prepare for Success
Enable your students to achieve success with the ultimate course companion; providing fully worked explanations of all framework requirements and topics, with practice questions and toolkit links to support and develop learning.
– Strengthen skills and build confidence with exam-style questions relating to the four key concepts: Change, Creativity, Ethics and Sustainability, and how to incorporate context and content connections into exam answers.
– Practice and revise effectively with a range of high achieving example answers, and demonstrations on the strategies used to reach them.
– Business management toolkit feature highlights the essential tools in the new course with tasks designed to support understanding.
– Achieve the best grades through advice given from a highly experienced author on how to approach each topic, with top tips and how to avoid common mistakes.
– Answers are available to download for free: www.hoddereducation.com/ib-extrasRead more
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Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition
Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students’ understanding of the content and boost the skills required to tackle the NEA with confidence.
This Student Textbook is:
> Comprehensive – gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters.
> Accessible, reliable and trusted – structured to match the specification and provide the information required to build knowledge, understanding and skills.
> Designed to support you – boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge.
> Your go-to guide – expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.Read more
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Smart Startups: What Every Entrepreneur Needs to Know–Advice from 18 Harvard Business School Founders
Two startup company founders and angel investors go inside eighteen companies founded by Harvard Business School graduates, uncovering surprising lessons for success and unexpected pitfalls essential for aspiring entrepreneurs.
Conventional “wisdom” holds that the most successful entrepreneurs in the world are born with a genius for starting companies, experience one lightning-bolt moment of inspiration after another, follow a tried-and-true process to scale to a billion dollars, and attract deep-pocketed investors at every turn.
The real story is a bit more unconventional—and much more interesting.
Would-be-entrepreneurs Catalina Daniels and James Sherman, hungry to study and apply the best practices of startups to their own ventures, studied the nuts-and-bolts of entrepreneurship as classmates at Harvard Business School. Years later, after successfully founding and exiting several companies, and as angel investors in start-ups, they were surprised to realize that their experiences greatly differed from what they had been taught in school. HBS provided a world-class education in the basics. But there was so much they learned the hard way—working in the trenches—that, looking back, they wished they’d known before starting up.
Inspired, Daniels and Sherman interviewed eighteen HBS graduates and entrepreneurs about their experiences founding companies such as Blue Apron, Rent the Runway, Gilt, and AdoreMe, probing them about what they discovered along the way and what they wish they had known beforehand. The authors bring these insights to life by showcasing the founders in their own words and giving readers the experience of chatting with these remarkable entrepreneurs over a cup of coffee No other book has unearthed advice from so many HBS entrepreneurs. The result is wisdom that challenges assumptions, destroys preconceived notions, crystalizes hunches, and articulates perceptions with a depth possessed by few people in the world.
Starting a business is hard. Seventy percent of startups today fail after their seed round, and less than ten percent achieve success for founders and investors. Faced with such a daunting threshold, aspiring entrepreneurs need all the advice, wisdom, and inspiration they can get. Smart Startups is written for them—a timeless record of essential knowledge that can help them avoid failure and achieve success.
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£25.50£28.50 -
Matthew Dixon Collection 2 Books Set (The Challenger Customer, The Challenger Sale)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:
Matthew Dixon Collection 2 Books Set (The Challenger Customer, The Challenger Sale):
The Challenger Customer:
In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don’t focus on friendly, attentive customers. Instead, they target challenger customers.Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.The Challenger Sale:
Matthew Dixon and Brent Adamson share the secret to sales success: don’t just build relationships with customers. Challenge them! What’s the secret to sales success?If you’re like most business leaders, you’d say it’s fundamentally about relationships – and you’d be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.Their conclusion? The best salespeople don’t just build relationships with customers. They challenge them.Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.Read more
£25.60£30.40 -
The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation
This book is the first practical, hands-on guide that shows how leaders can build psychological safety in their organizations, creating an environment where employees feel included, fully engaged, and encouraged to contribute their best efforts and ideas.Read more
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Sustainable Marketing: The Industry’s Role in a Sustainable Future
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?
Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing’s current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good.
This is the perfect guide for marketing and sustainability professionals working through their company’s sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony’s Chocolonely, The Onlii and AkzoNobel.
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£25.60 -
Empowering Marketing and Sales with HubSpot: Take your business to a new level with HubSpot’s inbound marketing, SEO, analytics, and sales tools
Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers
Key Features
- Explore a full software stack for marketing, sales, and customer services to grow your business
- Understand how to organize, track, and build better relationships with leads and customers
- Learn to prioritize and execute your marketing tasks in an efficient way
Book Description
Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.
This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.
By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.
What you will learn
- Explore essential steps involved in implementing HubSpot correctly
- Build ideal marketing and sales campaigns for your organization
- Manage your sales process and empower your sales teams using HubSpot
- Get buy-in from your management and colleagues by setting up useful reports
- Use Flywheel strategies to increase sales for your business
- Apply the inbound methodology to scale your marketing
- Re-engage your existing database using the HubSpot retargeting ads tool
- Understand how to use HubSpot for any B2B industry in which you operate
Who this book is for
This HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.
Table of Contents
- Overview of HubSpot – What you MUST know
- Generating Quick Wins with HubSpot in the First 30 Days
- Using HubSpot for Managing Sales Processes Effectively
- Empowering your sales team through HubSpot
- Increasing Online Visibility Using HubSpot’s SEO Tool
- Getting Known through Social Media on HubSpot
- Expanding your reach with Paid Ads managed on HubSpot
- Conducting a Portal Audit
- Converting your visitors to customers
- Revise your database with the HubSpot email marketing tools
- Proving That Your Efforts Worked Using the Reports
- Inbound or Outbound – Which Is Better for Your Business?
- Leveraging the Benefits of the Marketing Flywheel
- Using Hubspot For all Types of Businesses
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£25.60 -
Social Media Marketing for Business 2020: Your Guide to Branding, Mastery, and Sales with Proven Formulas on Instagram, Facebook, YouTube, and Twitter. Make Money and Accelerate…
If You Want to Learn How to Make Your Business Earn More Money Using Social Media, Then You Must Take Advice Found in This Amazing Book!
Doesn’t matter if you already have a good product, you can make it even better. Social networks are a great place to market your product. With a few tips and advice, you can make your brand stand out from the rest, even if you have never used social media marketing before!
Social media are a great place for marketing, indeed, but if you are not prepared, they can be ruthless. With this book in your hands, learn all the secrets of social networking. All the whys, wheres and whens, all the dos and don’ts!
This book contains information about the rules that are behind every great social platform, so you can always be one step ahead. This book will help you master social media marketing and use it to start making more money than ever before.
Here is what you will find in this amazing book:
• Optimize the use of social media marketing! Find out what are the four reasons you don’t get results with social media.
• Lands of opportunity! Every social platform is a land of opportunity. Discover the right working model for you and increase your profit.
• Gears behind the curtains! Find out the secrets behind big platforms algorithms, make your product/service known, and start earning money!
• To err is human! But you don’t have to! Find out what are the ten most common mistakes that people make when using social media, and how to avoid them.
Improve your business now! With the expert advice and tips in this book, you will learn how to find the right model for you to work from home, and your business will boom in no time!
Scroll up, click on “Buy Now,” and Start!
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£25.60£28.50 -
The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies
Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman – the global lead in sales and development.
Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of ‘win-win’ and making it one of the bestselling books on sales ever published. The response to ‘win-win’ was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list in the industry.
Now, learn from the latest, third edition of this genuine business classic with The New Strategic Selling which confronts the rapidly changing world of B2B sales including:
– Real-world examples
– Strategies for confronting the competition
– New content on the most common challenges and questions from the Miller Heiman workshopThe New Strategic Selling remains essential reading for any sales directors, managers or executives in any type of company and industry.
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£25.70£27.50 -
Digital Business Strategy: How to Design, Build and Future-Proof a Business in the Digital Age
Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market?
Digital Business Strategy – How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation.
Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation.
Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.
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£25.80£28.50 -
Managing Technical Debt: Reducing Friction in Software Development (SEI Series in Software Engineering)
“This is an incredibly wise and useful book. The authors have considerable real-world experience in delivering quality systems that matter, and their expertise shines through in these pages. Here you will learn what technical debt is, what is it not, how to manage it, and how to pay it down in responsible ways. This is a book I wish I had when I was just beginning my career. The authors present a myriad of case studies, born from years of experience, and offer a multitude of actionable insights for how to apply it to your project.”
–Grady Booch, IBM Fellow
Master Best Practices for Managing Technical Debt to Promote Software Quality and Productivity
As software systems mature, earlier design or code decisions made in the context of budget or schedule constraints increasingly impede evolution and innovation. This phenomenon is called technical debt, and practical solutions exist. In Managing Technical Debt, three leading experts introduce integrated, empirically developed principles and practices that any software professional can use to gain control of technical debt in any software system.Using real-life examples, the authors explain the forms of technical debt that afflict software-intensive systems, their root causes, and their impacts. They introduce proven approaches for identifying and assessing specific sources of technical debt, limiting new debt, and “paying off” debt over time. They describe how to establish managing technical debt as a core software engineering practice in your organization.
- Discover how technical debt damages manageability, quality, productivity, and morale–and what you can do about it
- Clarify root causes of debt, including the linked roles of business goals, source code, architecture, testing, and infrastructure
- Identify technical debt items, and analyze their costs so you can prioritize action
- Choose the right solution for each technical debt item: eliminate, reduce, or mitigate
- Integrate software engineering practices that minimize new debt
Managing Technical Debt will be a valuable resource for every software professional who wants to accelerate innovation in existing systems, or build new systems that will be easier to maintain and evolve.
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£25.90£28.50 -
Financial Times Guides: Technical Analysis: How to Trade like a Professional: Ten Steps To Becoming A Professional Trader (The FT Guides)
Beginning with the very basics of technical analysis and market price behaviour, this book teaches you how to apply these concepts and principles to your own trading.
With this comprehensive and straight talking guide you will soon be using the same successful techniques and formulas as the professionals.
Learn how to:
- Understand those trading systems that will generate high returns
- Identify price patterns and trends
- Use the right technical indicators to get the best out of the markets
- Write and execute a trading plan that increases your chances of beating the market
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£25.90£28.50 -
Black’s Law Dictionary – 1st Edition (1891): Volume 2
Black’s Law Dictionary – 1st Edition: Volume 2 of 2.
By Henry Campbell Black, 1891.Studying law on a budget? Looking for a copy to mark, scribble, and highlight? This version of Henry Black’s Law Dictionary is for you!
This book is Volume 2 of 2. To complete the set, please see Volume 1 of 2 (ISBN: 9798852430434).
The world-renowned dictionary is now available in an affordable softcover format! This historical edition of A Law Dictionary Adapted to the Constitution…, commonly known as “Black’s Law Dictionary,” is Henry Black’s first legal dictionary — originally published in the year 1891. With a collection of Latin maxims throughout, and a complete list of references relevant to its time, this book is a valuable asset for law students and long-time experts of the legal profession alike!This book is a facsimile of the original manuscript and has been improved for better readability.
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£26.10 -
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
Semiotics is a superpower for marketers. It’s a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.
Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.
Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands and is the only book on semiotics ever published that sets out a complete blueprint for research projects. This is your one-stop guide to learn how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings.
Start using semiotics today. Position and launch new brands, rejuvenate established ones, design products and packaging and inspire timely and provocative ad campaigns. See the future. Innovate.
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£26.10£28.50 -
Cambridge Technicals Level 3 Business
Exam Board: Cambridge
Level: KS4
Subject: Business
First Teaching: September 2016
First Exam: June 2017Support your teaching of the new Cambridge Technicals 2016 suite with Cambridge Technical Level 3 Business, developed in partnership between OCR and Hodder Education; this textbook covers each specialist pathway and ensures your ability to deliver a flexible course that is both vocationally focused and academically thorough.
Cambridge Technical Level 3 Business is matched exactly to the new specification and follows specialist pathways in human resources, marketing, accounting and business planning.
– Ensures effective teaching of each specialist pathway offered within the qualification.
– Focuses learning on the skills, knowledge and understanding demanded from employers and universities.
– Provides ideas and exercises for the application of practical skills and knowledge.
– Developed in partnership between Hodder Education and OCR, guaranteeing quality resources which match the specification perfectlyHodder Education have worked with OCR to make updates to our Cambridge Technicals textbooks to bring them more closely in line with the model assignment course requirements. We would like to let you know about a recent change to this textbook, updated pages which are now available free of charge as a PDF when you click on the ‘Amended Pages’ link on the left of this webpage.
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£26.20£28.50Cambridge Technicals Level 3 Business
£26.20£28.50 -
Cambridge Technicals Level 3 IT
Exam Board: Cambridge
Level: Key Stage 4
Subject: IT
First Teaching: September 2016
First Exam: June 207Support your teaching of the new Cambridge Technicals 2016 suite with Cambridge Technical Level 3 IT, developed in partnership between OCR and Hodder Education; this textbook covers each specialist pathway and ensures your ability to deliver a flexible course that is both vocationally focused and academically thorough.
Cambridge Technical Level 3 IT is matched exactly to the new specification and follows specialist pathways in IT Infrastructure Technician, Emerging Digital Technology Practitioner, Application Developer, and Data Analyst.
– Ensures effective teaching of each specialist pathway offered within the qualification.
– Focuses learning on the skills, knowledge and understanding demanded from employers and universities.
– Provides ideas and exercises for the application of practical skills and knowledge.
– Developed in partnership between Hodder Education and OCR, guaranteeing quality resources which match the specification perfectlyHodder Education have worked with OCR to make updates to our Cambridge Technicals textbooks to bring them more closely in line with the model assignment course requirements. We would like to let you know about a recent change to this textbook, updated pages which are now available free of charge as a PDF when you click on the ‘Amended Pages’ link on the left of this webpage.
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£26.20£28.50Cambridge Technicals Level 3 IT
£26.20£28.50 -
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
WINNER: National Indie Excellence Awards 2023 – Marketing & Public Relations
SHORTLISTED: Business Book Awards 2023 – Smart Thinking
FINALIST: Next Generation Indie Book Awards 2023 – Business
WINNER: Readers’ Favorite Book Awards 2023 – Gold Medal in Non-Fiction – Marketing
WINNER: NYC Big Book Award 2023 – Marketing & Public Relations
FINALIST: American Book Fest Best Book Award 2023 – Marketing & AdvertisingIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.
Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.
Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect.
Featuring common mistakes to avoid and key takeaways at the end of each chapter, it’s also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.Read more
£26.20£28.50 -
The Handbook of Carbon Management: A Step-by-Step Guide to High-Impact Climate Solutions for Every Manager in Every Function
Every manager and every employee in every function can embed climate solutions and reduce greenhouse gas emissions. This book, written by experts in the field of sustainability in business, shows you how.
The climate crisis is one of the greatest challenges we face today, and it affects all aspects of business and society. Consequently, everyone needs to know the best high-impact climate solutions that can be embedded into their organisational area. In this book you will find ideas for your team, your department and your organisation to make this a reality. We provide you with implementation plans and inspiring case studies, with practical and helpful tools that will help you to scale up climate solutions effectively and efficiently. If you are an owner of a company or an executive in any organisation, you will benefit from this step-by-step guide on how to set up your own greenhouse gas management plan, how to set targets and how to reduce the greenhouse gas emissions of your whole organisation. We explain key terms such as Net Zero, Carbon Neutral, carbon emissions equivalents and the three scopes. In order to halve our emissions worldwide by 2030 to achieve Net Zero by 2050, individual actions on a large scale are required, but also systemic changes. We look at the bigger picture in this book and also how you could effect change.
This is the first book to offer an easy-to-implement approach to decarbonise organisations and transform societies, and is appropriate for managers at any level. This book can also be used in business schools to inspire future managers and business leaders. Last, but not least, everyone can find ideas here that they can implement in their personal lives – let’s scale up together!
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£26.20£28.50 -
Introduction to the English Legal System
Introduction to the English Legal System is the ideal foundation for those coming new to the study of law. Writing in a highly engaging and accessible style, Martin Partington introduces the purposes and functions of English law, the law-making process, and the machinery of justice, while also challenging assumptions and exploring current debates.Drawing on over 40 years’ experience in the law, Martin Partington examines beliefs about the English legal system, and encourages students to question how far it meets the growing demands placed on it. Incorporating all the latest developments, this concise introduction brings law and the legal system to life.
Digital formats and resources:
This edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The online resources include questions for reflection and discussion; self-test questions; a glossary; further reading materials; web links; and a link to Martin Partington’s blog, which covers key developments in the English justice system.Read more
£26.40£28.50Introduction to the English Legal System
£26.40£28.50 -
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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Great Debates in Medical Law and Ethics: 6 (Great Debates in Law)
This textbook is an ambitious and engaging introduction to the more advanced writings on medical law and ethics, primarily designed to allow students to ‘get under the skin’ of the topic and begin to build their critical thinking and analysis skills. Each chapter is structured around key questions and debates that provoke deeper thought and, ultimately, a clearer understanding. The aim of the book is not to present a complete overview of theoretical issues in medical law and ethics, but rather to illustrate the current debates which are currently going on among those working in and shaping the area. The text features summaries of the views of notable experts on key topics and each chapter ends with a list of guided further reading.A perfect book for students taking a module in medical law, or for those wanting to deepen their knowledge.
New to this Edition:
– The Supreme Court decision in Montgomery receives extensive discussion and analysis
– Recent developments on the best interests test under the Mental Capacity Act are explored
– The latest case law on end of life decision making is set out
– Debates over whether abortion should be decriminalised are examined
– The Charlie Gard case is considered
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301 Legal Forms, Letters & Agreements
This bestselling compendium is packed with forms, letters and agreements for legal protection in a whole range of situations. It provides a complete do-it-yourself library of 301 ready-to-use legal documents, approved by a barrister, for business or personal use. Each document shows clearly what you should and where.Read more
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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series…
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?
In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.
Inside:
- Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting
- Up-to-date guidance on communicating in a fast-paced, multichannel world
- How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
- Real-world examples from 100+ nonprofits of all sizes and missions
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
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StrengthsFinder 2.0: From Gallup: By the New York Times Bestselling Author of Wellbeing
DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY? Chances are, you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on bestseller lists and ignited a global conversation, while StrengthsFinder helped millions discover their top five talents.
In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment. While you can read this book in one sitting, you’ll use it as a reference for decades. Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself — and the world around you — forever.
Available exclusively through the unique access code included in StrengthsFinder 2.0: A new and upgraded edition of the StrengthsFinder assessment, a personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month and year, 50 Ideas for Action (10 strategies for building on each of your top five themes) and the redesigned StrengthsFinder 2.0 companion website.Read more
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Great Debates in Land Law (Great Debates in Law)
While there are plenty of land law textbooks on the market, there is, in general, an absence of critical texts designed for law students to deepen their understanding of the subject. Great Debates in Land Law provides students with the contextual and critical aspects of this exciting topic. Each chapter introduces topics for debate such as “Is tenancy a property or a personal right?” and goes on to include features such as boxed discursive notes from the authors, important cases and suggestions for further reading.The Great Debates series provides engaging and accessible analysis of the more advanced legal concepts. For books in the major taught subjects, such as land law, the series is designed for use by ambitious students alongside a main course textbook. For books addressing subjects that are less often taught (such as family law), the series provides a clear and critical exposition of the key areas of debate. By focussing on particular questions and tensions underlying a subject, Great Debates titles encourage students to think critically, analyse a topic and gain additional insights. These skills and the discursive nature of the series, with an emphasis on contentious topics, are also useful for students when preparing their dissertations.
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£27.00£31.30Great Debates in Land Law (Great Debates in Law)
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Decrement Indices: Purpose, Performance, Pricing, Hedging, Marketing
Content of the book
This book proposes a full journey in the world of Decrement Indices: the reason for their creation in the mid 2010’s and their generalised market adoption as the underlying for structured products and autocallables since the dividends rout of 2020, percentage decrements versus fixed points decrements, the expected performance of those indices compared to regular equity indices, how the implied volatility and forward of those indices compare to regular indices, and how those synthetic indices are hedged by traders. Finally the book addresses the marketing of those indices.Audience
This book should be of interest to traders, structurers and salespeople at banks, but also to investors, advisors and wealth managers who are willing to understand in what product they invest!Author
Eric Barthe has traded, designed, analyzed, researched and taught structured products and exotic derivatives for the last 20 years
He was an equity exotics trader at Goldman Sachs in London for 8 years, trading Index exotics, single stock exotics and dispersion. He was managing director at Leonteq Securities as global head of financial engineering. He taught finance at HEC Paris business schoold and EDHEC Business School.Read more
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The AdAdderall Bible of Creative Advertising Idea Generation Techniques: 80+ Advertising Concepting Methods and Creative Processes
A handbook of 80+ Advertising Concepting Methods, 25 Creative Processes of Creative Advertising Titans, Principles of Breakthrough Ad Campaign & Platforms and Tips I Wish I Knew When I Was a Junior Copywriter.THE AD ADDERALL HANDBOOK IS A COMPREHENSIVE COLLECTION OF ALL OF THE MOST EFFECTIVE & FRUITFUL CREATIVE ADVERTISING CONCEPT GENERATION TECHNIQUES, THINKING MODELS, PRINCIPLES, TIPS, AND TECHNIQUES OF TITANS, AS SHARED BY BOTH EXCEPTIONAL AND UP-AND-COMING CREATIVE PROFESSIONALS.
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Creating an LGBT+ Inclusive Workplace: The Practical Resource Guide for Business Leaders
Setting out best practices and professional guidance for creating LGBT+ inclusive workplaces, this approachable and easy to follow book guides current and future leaders of all industries toward appropriate and proven ways to create safer working environments, update company policies, enhance continuing education and training, and better support LGBT+ people in the workplace.
Featuring real-life situations and scenarios, a glossary, and further resources, Creating an LGBT+ Inclusive Workplace enables professionals in all aspects of professional roles to integrate foundational concepts into their everyday interactions with staff at all levels as well as within the community to create an overall workplace culture that nurtures a welcoming, inclusive, and affirming environment for all. This book includes postcards from PostSecret as its foreword and more than a dozen exclusive interviews from the world’s top leaders in a variety of industries with world-renowned reputations.
Enabling professionals in a variety of business roles to create an overall workplace culture that nurtures a welcoming, inclusive, and affirming environment for all, this book is an essential resource for independent readers, department teams, and entire corporations.
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Technical Analysis of Stock Trends
Long considered the definitive foundational work on technical analysis, this milestone, expanded 9th edition of “The Bible of Technical Analysis” offers both proven, time-tested trading and investing techniques and updated contemporary know-how for success in different market conditions: how to improve your trading and investment success by analyzing stock trends; how to apply the three basic principles of charting, and how to interpret common patterns; when to buy, how to use stops; how to avoid significant losses by using charts to figure out when and how far prices will fall; what to do during speculative frenzies; contemporary updates to Dow Theory; practical portfolio theory and practice; and, 500 plus real-life chart examples – each an analysis and trading lesson in itself.Read more
£27.50£38.00Technical Analysis of Stock Trends
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The Insider’s Guide to Legal Skills
Confused by cases? Stuck on statutes? Or just unsure where to start with writing, research or revision? The Insider’s Guide to Legal Skills will show you what you need to succeed, applying skills in their real-world context and helping you get to grips with legal method and thinking.
Making use of problem-based learning and examples throughout, the fully updated second edition of this practical and accessible guide will provide you with a clear guide to skills within the law degree, including online learning. It will show you how to make the most of these skills in assessment and also help you to see their importance to a future legal career.
Designed for students who want a clear overview of what a law degree is all about, the book has been built on the skills curriculum, and is a suitable text for Legal Skills, Methods and Reasoning courses as well as a general introduction to law, or pre-reading for those considering a law degree.
For more information, including Brexit: The Comic Strip, visit https://tldr.legal/resource/brexit-the-comic-strip.html
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£27.50£31.30The Insider’s Guide to Legal Skills
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Affiliate Marketing Crash Course: The Complete Step-by-Step Guide for Beginners to Generate Passive Income by Selling Other People’s Products | Includes Most Profitable Niches
Unearth the Ultimate Crash Course on Affiliate Marketing – A Journey from Novice to Pro with Effective, Profit-Driven Strategies to Earn Passive Income, Even on a Small Budget!
Do you dream of a lucrative avenue that you can master in just a few minutes a day, regardless of your background or experience?
Would you like to step into the world of affiliate marketing with strategies that are data-backed and have been proven to work, time and again?
If so, Affiliate Marketing Crash Course is what you need!
With Affiliate Marketing Crash Course, you’re not just handed theoretical knowledge. Instead, you’re given a robust system, brimming with actionable, reliable strategies that you can set into motion straight away. Dive in, and you’ll soon be setting up an avenue of passive income that keeps on giving!
In this comprehensive collection, every chapter is a stepping stone, guiding you effortlessly from understanding the basics to implementing advanced tactics. This guide is committed to molding you from an eager beginner, who’s treading unfamiliar territory, to a confident affiliate marketer with a toolkit of effective strategies.
Here is what you will find inside the Affiliate Marketing Crash Course:
– The Ins and Outs of a Successful Affiliate Marketing Strategy: Dive deep into the core mechanics of building a robust affiliate blueprint, and ensure maximum conversions and recurring passive income.
– The Most Profitable Niches and How to Enter Them: Uncover the goldmines in the affiliate marketing landscape, and more importantly, learn the strategic steps to position yourself as a leading affiliate in these high-demand areas.
– Three Steps to Diversify Your Affiliate Marketing Business: Explore a triad of proven strategies that will not only protect your earnings from market fluctuations but will also optimize them, ensuring you reap benefits from multiple sources.
– A 7-Steps Checklist of the Successful Affiliate Marketer: This essential checklist is the roadmap every budding affiliate needs. Follow these seven steps meticulously, and watch your affiliate journey transition from a hobby to a full-blown income source.
– The Top Case Studies in the Industry: Real success stories are the best learning tools. Delve into detailed analyses of some of the most triumphant affiliates in the business. Extract invaluable lessons, avoid common pitfalls, and model your strategies after proven winners.
The freshly curated edition of Affiliate Marketing Crash Course also brings you 2 special BONUS, detailing innovative strategies, and the secrets of the experts.
Scroll up and Hit the “Buy Now” Button to Grow an Income with Affiliate Marketing!
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A Marketer’s Guide to Digital Advertising: Transparency, Metrics, and Money
How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available.
With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer’s Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry.
Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company’s priorities list. A Marketer’s Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.
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Junior: Writing Your Way Ahead in Advertising
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.This book is not a retrospective from some ad legend. It’s a book that should be instantly useful for people starting out. A guide for the first few years at a place you’d actually want to work.
Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.
That’s been done.
Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
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£27.50
