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The Advertising Effect: How to Change Behaviour
Want to know how to influence other people’s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.
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£20.90 -
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.Read more
£17.20£20.00 -
The Affiliate Marketing Bible: [5 in 1] The Pathway to Financial Freedom and Passive Income | A Complete Guide to Niche Selection, Website Building, Content Creation, and…
Are you tired of the 9-to-5 grind and dreaming of a life where your income works for you, not the other way around?
Are you overwhelmed by the complexity of affiliate marketing, unsure where to start or how to build a sustainable online business?
The traditional employment model has left many feeling restricted, while the complexities of starting an online business can be overwhelming. The dream of passive income and online success seems distant and unattainable, leaving aspiring entrepreneurs feeling uncertain about where to begin.
If you’re struggling with the lack of financial freedom and looking for a way to escape the cycle of trading time for money, it’s time to explore a proven pathway to success.
In “The Affiliate Marketing Bible”, you’ll discover a transformative 5-in-1 guide that unlocks the pathway to building a thriving affiliate marketing business from scratch. This comprehensive manual covers niche selection, website building, content creation, and scaling strategies, equipping you with the tools to break free from the traditional work model and achieve your online entrepreneurial dreams.
Inside this game-changing book, you will:
- Learn to identify profitable niches and target audiences for your affiliate marketing venture.
- Master the art of building a professional and captivating website that converts visitors into customers.
- Explore powerful content creation techniques, from compelling blog posts to engaging videos.
- Understand the secrets of effective SEO and social media strategies to drive organic traffic.
- Discover affiliate marketing’s intricacies, from choosing the right products to optimizing your commissions.
- Uncover email marketing strategies to nurture relationships and maximize your affiliate revenue.
- Dive into paid advertising methods, unlocking the potential to scale your business rapidly.
- Explore advanced tactics such as funnel optimization, retargeting, and influencer collaborations.
- Access case studies and success stories that reveal proven strategies for financial success.
- And so much more!
You might be skeptical about the feasibility of generating passive income through affiliate marketing, or you might doubt your ability to navigate the complexities of online business.
Fear not, “The Affiliate Marketing Bible” is your comprehensive roadmap, addressing your concerns and offering clear, actionable guidance. This book empowers you to turn your passion into profits, achieve financial freedom, and build a life on your terms.
Ready to escape the traditional work model and embark on an entrepreneurial journey towards financial freedom?
Add this book to your library and unleash the potential of affiliate marketing to create passive income streams and online success. Your path to a more flexible and prosperous future begins today!
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£14.20 -
The Alchemy of Finance: The New Paradigm (Wiley Investment Classics (Paperback))
New chapter by Soros on the secrets to his success along with a new Preface and Introduction.
New Foreword by renowned economist Paul Volcker
“An extraordinary . . . inside look into the decision-making process of the most successful money manager of our time. Fantastic.”
―The Wall Street JournalGeorge Soros is unquestionably one of the most powerful and profitable investors in the world today. Dubbed by BusinessWeek as “the Man who Moves Markets,” Soros made a fortune competing with the British pound and remains active today in the global financial community. Now, in this special edition of the classic investment book, The Alchemy of Finance, Soros presents a theoretical and practical account of current financial trends and a new paradigm by which to understand the financial market today. This edition’s expanded and revised Introduction details Soros’s innovative investment practices along with his views of the world and world order. He also describes a new paradigm for the “theory of reflexivity” which underlies his unique investment strategies. Filled with expert advice and valuable business lessons, The Alchemy of Finance reveals the timeless principles of an investing legend.
This special edition will feature a new chapter by Soros on the secrets of his success and a new Foreword by the Honorable Paul Volcker, former Chairman of the Federal Reserve.
George Soros (New York, NY) is President of Soros Fund Management and Chief Investment Advisor to Quantum Fund N.V., a $12 billion international investment fund. Besides his numerous ventures in finance, Soros is also extremely active in the worlds of education, culture, and economic aid and development through his Open Society Fund and the Soros Foundation.
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£16.70£20.00 -
The American Sign Language Phrase Book (NTC FOREIGN LANGUAGE)
The authoritative source on ASL is better than ever with more than 50 new phrasesFor more than 20 years, The American Sign Language Phrase Book has been the go-to guide for the hearing impaired and those who need to communicate with them including family, teachers and friends. Now this classic by ASL leader Lou Fant has been updated by his wife Barbara Fant to include signs for today’s lifestyle.
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£16.10 -
The Anatomy of Humbug: How to Think Differently About Advertising
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous… or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.Read more
£13.70£17.10 -
The Art of Advertising: George Lois on Mass Communication
A very successful art director provides insights into many of his most famous advertising campaigns in every print medium and on television and reveals the influences of past and present art movements in modern graphic workRead more
£110.80 -
The Art Of Advertising: How To Sell Anything To Anyone
Discover timeless advertising and business principles THAT WILL help you make more money, grow your business, and make a bigger impact.How to quickly turn strangers into DREAM customers, and customers into loyal raving fans that will pay, stay, refer, and stand in line to buy anything you have to sell.
How to go from a nobody to completely dominating your industry and outselling your competition without being salesy, feeling like a fraud, or using outdated high-pressure sales tactics…even if you are in a highly competitive market and have a tiny budget.
How to create attention-grabbing advertising that stands out, gets customers excited, motivated, and eager to buy from you…and only YOU. It is the fastest way to make someone want what you’re selling.
How to use psychology techniques to persuade almost anyone to do anything, influence customers’ behavior, “hack” their minds, and make them actually want to open their wallets to BUY. Warning: What you are about to discover can be used for the forces of good or the forces of evil.
If you are struggling right now to grow your business and want more sales, more customers, more revenue or make a bigger impact – you owe it to yourself and your business to read this book.
This is probably one of the most complete, secretive, smart, and most powerful books ever written on how to make literally ANYONE to want to buy from YOU.
“This book should be a required reading for anyone who runs a business, or thinking about starting one. No matter where you live, what you sell, or who you sell it to. It doesn’t even matter how “weird” or “uncommon” your business, market, niche, or industry is.”
ABOUT MAX IVANIY
Max is a successful business strategist, advertising expert, entrepreneur, and author. He has helped hundreds of companies, from Fortune 500 to small local businesses, create profitable sales systems that attract paying customers on demand. In his book “The Art of Advertising”, Max reveals unconventional lessons he has learned, tested, and refined during his career so that you too can achieve incredible results from your advertising, exponentially grow your business and make more money.
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£1.60 -
The Art Of Amazon SEO: How To Use Amazon SEO And Move Your Products Up The Search Rankings: Master The Amazon Seo Game
Amazon Search Engine Optimization (SEO) is the most important topic for every Amazon seller to master. You can generate sales in other ways, such as through Amazon PPC, other paid ads, influencer partnerships, and more, but no channel will ever be as profitable as Amazon search.
– How much more money would you make if your product had the coveted top spot on Amazon? The answer will surprise you and delight your bank manager.
– What is the optimum length of an SEO keyword?
– What’s the fastest way to go from page 2 of the search results to page 1?
– In what order should you put your words should it be product name first or last?Read more
£6.20 -
The Art Of Constructing A Second Brain: Dive Into The Proverbial Pool Of Knowledge Management To Better Sort Tedious Information, Manage Your Time, And … Learning And…
You don’t need to pay for a personal assistant. We can help you build one.
We’ve all been there: constantly reminding ourselves not to forget our wallet and keys.
When it’s time to head out, our brain seems to remember everything except those.
But let’s not jump to conclusions and put all the blame on our cognitive abilities.
After all, there’s only so much our brain can remember at a given time.
In fact, according to American psychologist George Armitage Miller’s The Magical Number Seven, Plus or Minus Two, short-term memory lasts about 15-30 seconds.
And short-term memory can only hold seven pieces of information.
In times like these, we all wish we could afford a personal assistant to remember all the minute details of our day-to-day endeavors.
What if we told you that you could build your very own personal assistant, intricately designed just for you, at a low cost?
This book is an all-encompassing self-help guide that helps you get there by laying out all the nitty-gritty of building a second brain—an efficient and effective knowledge management system.
According to the Technology Services Industry Association, over 70% of companies predict a 20% increase in productivity as a result of effective knowledge management.
That’s not to say that knowledge management is only suitable for big corporations.
Truth be told, if you’ve been creating a checklist on your phone’s inbuilt notes app or a sticky note on your fridge, you already have a knowledge management system in place.
We’re here to show you how you can utilize tools already at your disposal to refine your approach to knowledge management into a brilliantly polished gem.
Here’s a glimpse of what you’ll discover inside the book:
- Google’s simple yet effective goal-setting methodology (that you can apply to your personal life!)
- How to use gaming elements to turn your plans into epic adventures (reaching your goals doesn’t need to be boring)
- How Netflix uses its intricate knowledge management system to keep you satisfied (AND save the company about $1 billion a year!)
- Four free and easy-to-use note-taking apps to elevate your knowledge management system (you can use any or all based on your needs)
- How to keep a knowledge management system alive without killing off traditional physical sources of information in the digital age
- The one extremely common thing that can lead to increased unhappiness, a negative work environment, and decreased productivity and creativity
- A brilliant CODE for effective and efficient note-taking and organization
- Why you shouldn’t create a rigid knowledge management system—employ a mix of these six flexible elements instead
…and much, much more!
We’ve come across numerous books on knowledge management that teach the power of organization. But much to our surprise, they are filled with tenuous technical jargon and rigid systems.
While other books lack certain credibility, focus, and organization, this book makes up for all of it—tenfold.
It doesn’t simply present you with a rigid system to follow mindlessly; this book presents a myriad of possible solutions for readers from all walks of life.
Whether you’re a teacher, student, CEO, remote employee, parent, or homemaker, this interactive book will help you create a system designed for your specific needs.
Craft your cognitive powerhouse and unlock the path to greater productivity and success. Scroll up and hit the “Add to Cart” button now!
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£7.60 -
The Art of Consultancy: A Powerful Toolkit to Becoming a Top Consultant
This is the practical approach I wish I had come across much earlier in my career. Cynthia Pexton-ShawWhether you are just starting out, considering or already working as a consultant this book is essential reading, enabling you to understand the needs of your client and to get the result they want.
There are more factors to consider in order to be a successful management consultant than simply subject matter knowledge. Problem solving and solution delivery have to be accomplished in usually tight project timescales while keeping clients happy. This book, based on the experience of training thousands of consultants, provides insights into the key processes of selling and delivering consulting services, together with the essential underpinning tools and techniques, and the commercial imperatives for running a successful consulting practice.
This book contains the tools, tactics, secrets and attributes to develop and become a successful management consultant. The contents include chapters on the key processes such as:
- The business of consultancy
- Marketing and selling consultancy projects
- Overview of the delivery process
- Entry, Contracting, Diagnosis, Intervention and Closure
And the essential underpinning skills such as:
- Analytical tools and techniques
- Reporting and Influencing clients
- Designing, delivering training sessions and workshops
- The practice environment
‘This is the practical approach I wish I had come across much earlier in my career. Calvert provides a strong guiding framework for delivering consultancy projects from beginning to end. His writing makes consulting easily accessible for anyone who wishes to deliver their particular expertise into a client organisation.’ Cynthia Pexton-Shaw, Elevation Learning
‘A book that gets to multiple editions is clearly a classic of its sector. Calvert’s is in its seventh and will probably go on to many more. It achieves a threefold feat: of being useful to the expert and to the recently qualified and to the student. Even those of us who have spent decades in this profession need a consultancy bible to refer to. Calvert shows how to be rigorous and systematic, but the book is packed with practical advice from one who is both an academic expert and a senior practising consultant. This is both The Art and The Science of Consultancy.’ Ian Watson – Immediate Past Chair ICMCI
‘This book explains in plain English the role and daily challenges of life as a management consultant, and has been an excellent source of reference in building our business. Calvert presents a practitioners view covering the requisite soft skills as well as the mechanics of solving the client’s business problems.’ Martyn Evans, Consulting Director, Altus
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£11.20£14.20 -
The Art of Effective Technical Writing: Developing in-demand skills from Technical Writing to API Documentation for career advancement
Master the art of crafting compelling technical writing portfolios and explore best practices of API documentation and efficient SOP creation for accuracy, completeness, and consistency.
Key Features
- Explore nuances in technical terminology, decode jargon, and simplify intricate concepts for diverse users
- Acquire skills in managing technical writing projects and collaboration with SME’s
- Discover optimal approaches to API documentation, integrating code examples, and assimilating developer feedback
Book Description
Dive into the world of technical writing with this comprehensive guide that equips you with the expertise to produce crystal-clear, concise, and captivating content across a myriad of technical domains.
Begin your journey with an introduction to technical writing, mastering project management and seamless collaboration with experts for exceptional documentation creation. The book then delves into an array of sought-after technical writing domains, encompassing API documentation, cybersecurity policy writing, SOP’s, knowledge management, grant proposals, white papers, case studies, and user manuals Uncover the power of tools like Swagger and Postman for user-friendly API documentation, and familiarize yourself with industry-leading tools like Jekyll, LaTeX, and MadCap Flare. Throughout the book, you’ll explore practical examples and engage in hands-on exercises for each documentation type, refining your writing skills. The journey culminates in crafting a robust technical writing portfolio and gaining valuable insights on securing a competitive role in the field.
By the end of the book, you’ll be well-prepared to thrive in a fulfilling technical writing career, equipped with the skills and knowledge that set you apart from the crowd.
What you will learn
- Build a captivating portfolio with organized writing samples for seamless navigation
- Craft policies in accordance with regulatory frameworks, and proposals that align with funding requisites
- Establish professional online presence and broaden your industry network
- Master the architecture and formats of white papers & case studies
- Gain insights into API documentation types, and user behavior analysis
- Learn tech writing skills across varied documentation, elevating your earning potential
- Gain hands-on experience in composing SOP’s for portfolio enrichment
Who This Book Is For
This book is intended for technical writers, product managers, software developers, developer advocates, and individuals tasked with the upkeep of technical documentation. Encompassing a thorough exploration of technical writing principles and techniques, it provides invaluable perspectives and actionable advice suitable for professionals at varying levels of proficiency. A foundational grasp of grammar and writing is presumed, given that the book primarily centers on best practices and strategies in technical writing.
Table of Contents
- Introduction to Technical Writing
- Managing Technical Writing Projects and Working With Subject Matter Experts
- API Documentation
- Cybersecurity Policy Writing
- Standard Operating Procedures
- Knowledge Management
- Grant Proposals
- White Papers
- User Manuals
- Creating a Technical Writing Portfolio
- Finding a Job As a Technical Writer
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£19.90 -
The Art of Sales: Sun Tzu’s The Art of War for the Sales Warrior (Art of War Plus Book 2)
Two books in one! The complete text of The Art of War PLUS a special adaptation for strategically developing your sales territory. This was Gary Gagliardi’s first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu’s principles line by line, with the complete text of The Art of War The Art of War is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. In the .EPUB and .MOBI formats, each stanza of The Art of War is followed by the stanza adapted for salespeople. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas.
A Complete Sales Guide
The Art of War for the Sales Warrior and The Art of War plus the Art of Sales (the title of an earlier editions) cover every aspect of sales. Each chapter is a highly condensed tutorial in basic sales strategy. Below we offer a brief description of each of the sales chapters.
- Sales Analysis covers Sun Tzu’s basic sales concepts and the five factors that determine success in sales.
- Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily.
- Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers.
- Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them.
- Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them.
- Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers.
- Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome.
- Adjusting to the Sales Situation emphasizes flexibi
Reviews
“Two books in one, this re-translating of Sun Tzu’s classic warfare text, The Art of War, runs side by side with Gagliardi’s application of it to the business of selling. Both are excellent guides to their subject…the material it delivers provides the weapons any sales professional needs to achieve his or her mission and win.”
F. JOHN REH, About.com Guide to Management
“In these hectic and competitive times, you always need to know better ways to sell. The Art of War for the Sales Warrior is full of techniques that you can read about on your way to a sales call and use during your meeting. I’ve already recommended it to my clients.”
JAN WALLEN, Consultant and Author of “CRM-Powered Selling” Column
“When you are in the trenches, The Art of War for the Sales Warrior gives you the strategy and tactics to pick your battles and win the war. A unique approach.”
MARJORIE BRODY, CSP, CMC, President, Brody Communications Ltd.
“One of the most unique and well-written sales books I have seen in many years. It is full of wisdom, power, and dignity. It stands in sharp contrast to the many hype-filled books on ‘sales motivation’ and the wimpy ‘new age’ books that rail on and on against the use of power and influence in selling. Sales Warrior is a breath of fresh air in the stale, stodgy world of sales training books.”
DONALD J. MOINE, Ph.D., Sales Psychologist, Coauthor, Unlimited Selling Power
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£6.90 -
The Art of Selling Memberships: How I’ve Sold Millions of Dollars in Gym Memberships and How You Can Too
The Ultimate Sales Book for Closing More Gym Memberships and Making More Money.
A 5-Step Process That Anyone Can Master!
Selling gym memberships is a true art and like art you can create a beautiful masterpiece that brings you millions of dollars or you can be a starving artist. In this groundbreaking new book, you will learn how a man turned himself from a membership sales beginner into a membership sales master, selling millions of dollars in memberships along the way.
You’ll discover:
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How to ask the most powerful question in the universe to uncover your prospect’s true buying motivations.
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Techniques to prepare yourself for success both physically and mentally.
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The reasons why people buy memberships (it’s not what you think).
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Ways to generate and close leads from the telephone, from walk-ins, from the Internet/social media, and from face-to-face contacts.
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The only four objections a prospect will have, why every prospect has them, and how to overcome them with ease.
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Three keys to doing a great gym tour and trial workout.
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How to get a commitment and paid in full memberships.
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The art of closing the hesitant buyer with closes like the “You Are Getting In Your Own Way Close”, the “My Life Isn’t Going to Change Close”, the “Show Me The Money Close”, and many more.
Who is this book for?
Owners, operators, personal trainers, and program directors of gyms, fitness centers, health clubs, and martial arts studios who want to close more sales so that they can make more money with less effort. In fact, anyone who is involved in personal selling of any kind will benefit from the knowledge and experience shared in this book. From handling leads to closing prospects, this book takes you through it all.
Plus get these FREE BONUS GUIDES!
Purchase the book, text AOSMBONUS to (678) 506-7543, and you’ll get these FREE BONUS GUIDES:
10 Low Cost to No Cost Ways to Promote, Market, and Generate Leads for Your Gym!
The Silver Bullets of Selling: How to Generate Non Stop Referrals
Scroll up and get your copy today.
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£13.30 -
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The Art of SEO 3e: Mastering Search Engine Optimization
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google’s Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.
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£45.60 -
The Art of SEO: Mastering Search Engine Optimization
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverabilityRead more
£40.20£50.30The Art of SEO: Mastering Search Engine Optimization
£40.20£50.30 -
The B2B Sales Top Tips Guidebook (The B2B Selling Guidebook Series 3)
“In today’s hyper-competitive B2B selling environment, it is imperative for salespeople to keep learning, thriving and adapting to the rapid changes around them. This book, from Jim and 26 other specialist contributors delivers true value to your sales efforts. Choose a subject and learn from a real domain specialist. A great concept – absolutely thrilled to be involved.” Larry Levine – Author of Selling from the HeartThis book goes right to the core of B2B sales. Following on from the worldwide success of his first two books, Jim has collaborated with 26 thought leaders and friends to create a unique book. Each contributor adds a single chapter on their experience or expertise, focused on one specific subject. Jim has even included chapters written by those who buy from B2B salespeople, which deliver further great insight.
“My pal Jim has done it again! His first book on B2B Selling won a worldwide award. His second, on B2B leadership, gained critical acclaim. His third book is unique. He delivers more of his great advice on B2B sales. He has then also partnered with 26 others – authors (including me), procurement specialists, coaches and respected friends who each added a chapter, to create something very special. With a grand total of over 740 years experience in these pages, The B2B Sales Top Tips Guidebook will deliver wisdom directly to you!” Alison Edgar MBE – Author, Speaker, Entrepreneur”
The chapters cover a broad range of B2B sales topics, including researching before calling, questioning skills, handling objections, becoming more collaborative, adding value, listening to your customers, leading with integrity, negotiation and many others. There are also chapters on attitude, the psychology of sales and even ‘Lazy Pigeons’! These 26 guest chapters are full of advice, experience and wisdom designed to help you succeed. And Jim also adds another 10 chapters, building on the success of his first two books, to further cement and support your learning.
“In this book, Jim has collaborated with some of the best sales coaches, trainers, mentors, friends and experts to share with you the needed SKILLS + TOOLS + KNOWLEDGE to successfully sell in this new hybrid world. If you are in B2B sales, this book is a must-read!” Rick Denley – Your Transformational Growth Coach
Look online at the reviews for Jim’s first two books – The B2B Selling Guidebook and The B2B Leaders Guidebook. Each has received only 5* reviews and powerful supporting comments from experts, coaches and professional bodies.Imagine having access to world-class skills learning from 27 experienced practitioners. Now imagine what that experience and knowledge could do for you…
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£6.60 -
The Balanced Scorecard: Turn your data into a roadmap to success (Management & Marketing)
Turn your data into a roadmap to success ! This book is a practical and accessible guide to understanding and implementing the Balanced Scorecard, providing you with the essential information and saving time. In 50 minutes you will be able to : – Evaluate company performance and management efficiency – Focus on all perspectives of the business at once – Successfully apply the Balanced Scorecard to your business ABOUT 50MINUTES. COM| Management & Marketing 50MINUTES. COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.Read more
£8.10 -
The Basics of Starting a Business: Proper Planning Prevents P!ss Poor Performance
Embark on Your Entrepreneurial Journey with “The Basics of Starting a Business” – Your Ultimate Guide on How to Start a Business Successfully
Are you ready to transform your entrepreneurial dream into reality? Whether you aspire to escape the 9-5 grind, pursue a life of freedom, or have other motivations for becoming a business owner, “The Basics of Starting a Business” is your essential guide on how to start a business, navigating the exciting yet challenging path of entrepreneurship. Perfect for aspiring small business owners, online entrepreneurs, and startup enthusiasts, this book is your first step towards business success.
Why Choose “The Basics of Starting a Business”?
- Comprehensive Startup Guide: Learn how to start a business with our step-by-step approach. From crafting a winning business plan to mastering the art of branding and marketing, this book covers all aspects of starting a business. Understand financial planning, legal requirements, government regulations, and effective capital sourcing strategies.
- Discover Your Niche: Explore the pros and cons of popular business ideas and find your unique niche in the market. Understand competitor analysis and market research to carve out your space in the competitive business landscape.
- Empowering Mindset: Cultivate the right entrepreneurial mindset. This book guides you through the importance of passion and resilience in overcoming challenges and turning obstacles into opportunities.
- Practical Insights & Strategies: Get practical advice on handling accounting, understanding legal necessities, and implementing savvy branding and marketing tactics to stand out.
- User-Friendly & Relatable: Written in an easy-to-understand, friendly tone, our guide is relatable and free from jargon, making the process of how to start a business accessible to everyone.
- For All Types of Entrepreneurs: Whether you’re planning to open a brick-and-mortar store, become an online business guru, or embark on a different entrepreneurial venture, this book is for you.
What Will You Learn?
- Finding and nurturing your passion for sustained motivation
- Developing the right entrepreneurial mindset for success
- Identifying and capitalizing on lucrative business opportunities
- Financial planning made simple
- Creating an impactful business plan
- Sourcing capital effectively
- Navigating government, accounting, and legal aspects with ease
- Branding and marketing strategies to differentiate your business
- The value of seeking help and mentorship
Take Action Now
Don’t let the ‘what ifs’ hold you back. Turn your business idea into a profitable reality with “The Basics of Starting a Business.” This book is not just a guide on how to start a business; it’s your partner in your entrepreneurial journey, providing the guidance, support, and inspiration you need to succeed. Remember, starting a business is within your reach – let this book show you how!
Your Successful Business Journey Awaits – Grab Your Copy of “The Basics of Starting a Business” Today!
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£7.60 -
The Beginner’s Guide to Facebook Advertising: How to create effective ads, generate leads and increase your ROI (The Beginner’s Guide to Marketing)
Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.
Advertising on Facebook is so much more than just boosting a post. Don’t lose out on sales from “abandoned cart” customers! Capture potential customers who visit your website but don’t complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team’s delight when you present them with a list of qualified sales leads.
This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.
Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience in helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform. In this book, you’ll discover:
•What Facebook Advertising is
•Why you should be advertising your business on Facebook
•How you to advertise on Facebook
•And more!
“Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram!” — Amazon review
Get The Beginner’s Guide to Facebook Advertising and start generating more leads today!Read more
£10.60 -
The Beginner’s Guide to SEO: How to Optimize Your Website, Rank Higher on Google and Drive More Traffic (The Beginner’s Guide to Marketing)
Do you want to learn how to be a SEO wizard?Have you heard the saying “The best place to hide a dead body is page two of Google”? It’s true! If your website isn’t on page one, you may as well be on the digital struggle bus. Page one however can help your website achieve greater visibility for people who may actually convert to clients. SEO stands for search engine optimization, which is the process of optimizing your website to rank higher in the search results. For instance, when you query Google for a particular set of keywords, does your website rank on page one? Page two? Further back?If you like to learn more about this subject, The Beginner’s Guide to SEO. Is THE book for you!Inside, you’ll discover: •What SEO really is.•How to implement SEO on your own website.•What on-side, off-side, and technical SEO is.•The perks of going through chemotherapy (besides getting well!)•If you can manage technical SEO without a developer?•What Google Search Console is and how it works.•How to run a SEO audit•How not to kill your SEO when rebranding.•And more…This SEO guidebook is arranged in three parts that in turn, follows the same path to keep things clear for readers.Get The Beginner’s Guide to SEO today!Read more
£9.00 -
The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!
“Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals.” -Mark Terry, President, Harman Pro Group “A great read! Warren says it all in a way that’s not only easy to understand, but even easier to implement. No need to ever read another book on this subject.” -John Gamauf, President Consumer Replacement Tire Sales Bridgestone Firestone North American Tire, LLC “Put this book on your must-read list if you want to learn successful strategies for taking your distribution team to the next level. Through motivation and education, Warren Greshes has captivated our very best top managers and producers. He pushes them to succeed and to keep their goals out in front of them, all the while maintaining a clear message, infused with his sense of humor. Warren has helped pave our way to success.” -Bernadette Mitchell, Vice President Retirement Benefits Group, AXA Equitable “Warren is truly an expert in the field of sales! His grassroots ideas are practical, designed for immediate implementation, and are sure to lead to top-notch results. This book is a must-read for those new to sales and those veteran salespeople who want to take their skills to the next level.” -Raj Madan, corporate marketing executive, financial services industryRead more
£8.50 -
The Best Responses to Overcome Sales Objections Pocket Guide: Sales Objection Pocket Guide
The Best Responses to Overcome Sales Objections Pocket Guide is a quick reference tool that salespeople from any industry can use whenever they need the Best Responses to Overcome Sales Objections.This pocket guide is the result of talking with 1000’s of salespeople, listening to 100’s of hours of successful and not-so-successful recorded sales calls, a little help from our A.I. vendor partners, and the real-world experiences of Dr. Billy R. Williams, considered by many as one of the world’s leading authorities on building and growing a successful sales organization.
The pocket guide will give you effective responses to handle objections during the 5 main areas of the sales cycle where you will most likely face objections:
- When initially contacting your lead or prospect,
- When you must leave a voicemail or send an email,
- When trying to gather information or schedule an appointment to gather information from your lead or prospect,
- When trying to follow up with your lead or prospect after the initial conversation, and
- When closing the sale.
Register for the free 15-minute training webinar that accompanies the pocket guide at https://register.gotowebinar.com/register/1305446191427066967.
The best salespeople in the world always have a response regardless of the situation.
I have trained and mentored 1000’s of salespeople and I can quickly tell the good ones from the bad ones. How do you ask?
The good ones understand how to control the emotions of the situation by asking the right questions, having the right responses, and not letting the prospect’s or customer’s emotions control how the salesperson goes about their job.
The responses we provide in this Best Responses Pocket-Guide will help you not only manage a lead, prospect, or customer’s emotions but also help you manage your emotions, which is the most essential step in overcoming sales objections.
Using the Best Responses Pocket Guide is very simple:
- Identify the situation,
- Select the type of communication method(s) you want to use such as phone, email, text message, social DM, Video response, etc.,
- Select the script or template from the pocket guide that you believe will be the most effective, and
- Use our recommended response(s) in their exact form or use them as a foundation and modify them to your personality when communicating with your lead, prospect, or customer.
The responses we provide in this Best Responses Pocket-Guide will help any salesperson, from any industry, in any situation to quickly locate and provide a response to almost any sales objection.
Would you like to download all of the scripts and templates provided in the pocket guide? Visit www.salesobjectionpocketguide.com or www.inspireanation.org for more details.
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£7.00 -
The Big Book of Sales Games: Quick, Fun Activities for Improving Selling Skills or Livening Up a Sales Meeting (Big Book Series)
Another book in the bestselling “Big Book of Business Games Series,”The Big Book of Sales Games delivers dozens of 5-20 minute games and activities designed to motivate salespeople, teach key selling principles, or just liven up a sales meeting.
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£19.00 -
The Bitcoin Standard: The Decentralized Alternative to Central Banking
A comprehensive and authoritative exploration of Bitcoin and its place in monetary history
When a pseudonymous programmer introduced “a new electronic cash system that’s fully peer-to-peer, with no trusted third party” to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable and globally accessible hard money alternative to modern central banks. The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications.
While Bitcoin is an invention of the digital age, the problem it purports to solve is as old as human society itself: transferring value across time and space. Author Saifedean Ammous takes the reader on an engaging journey through the history of technologies performing the functions of money, from primitive systems of trading limestones and seashells, to metals, coins, the gold standard, and modern government debt. Exploring what gave these technologies their monetary role, and how most lost it, provides the reader with a good idea of what makes for sound money, and sets the stage for an economic discussion of its consequences for individual and societal future-orientation, capital accumulation, trade, peace, culture, and art. Compellingly, Ammous shows that it is no coincidence that the loftiest achievements of humanity have come in societies enjoying the benefits of sound monetary regimes, nor is it coincidental that monetary collapse has usually accompanied civilizational collapse.
With this background in place, the book moves on to explain the operation of Bitcoin in a functional and intuitive way. Bitcoin is a decentralized, distributed piece of software that converts electricity and processing power into indisputably accurate records, thus allowing its users to utilize the Internet to perform the traditional functions of money without having to rely on, or trust, any authorities or infrastructure in the physical world. Bitcoin is thus best understood as the first successfully implemented form of digital cash and digital hard money. With an automated and perfectly predictable monetary policy, and the ability to perform final settlement of large sums across the world in a matter of minutes, Bitcoin’s real competitive edge might just be as a store of value and network for the final settlement of large payments a digital form of gold with a built-in settlement infrastructure.
Ammous’ firm grasp of the technological possibilities as well as the historical realities of monetary evolution provides for a fascinating exploration of the ramifications of voluntary free market money. As it challenges the most sacred of government monopolies, Bitcoin shifts the pendulum of sovereignty away from governments in favor of individuals, offering us the tantalizing possibility of a world where money is fully extricated from politics and unrestrained by borders.
The final chapter of the book explores some of the most common questions surrounding Bitcoin: Is Bitcoin mining a waste of energy? Is Bitcoin for criminals? Who controls Bitcoin, and can they change it if they please? How can Bitcoin be killed? And what to make of all the thousands of Bitcoin knockoffs, and the many supposed applications of Bitcoin’s ‘block chain technology’? The Bitcoin Standard is the essential resource for a clear understanding of the rise of the Internet’s decentralized, apolitical, free-market alternative to national central banks.
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£10.50£23.70 -
The Black Girl’s Guide to Financial Freedom: Build Wealth, Retire Early, and Live the Life of Your Dreams
“Paris’s relatable guide will teach you how to build wealth and live life on your own terms.”—Kristy Shen, co-author of Quit Like A Millionaire“A great roadmap to mastering your money – and learning a lot about yourself in the process.—Lynnette Khalfani-Cox, The Money Coach(R), author of the New York Times bestseller, Zero Debt: The Ultimate Guide to Financial Freedom
Are you tired of spinning your wheels following financial advice that leaves you feeling broker than before? Are you pulling your hair out trying to follow the complicated instructions offered by the gurus? In The Black Girl’s Guide to Financial Freedom, Paris Woods takes the guesswork out of wealth-building and presents a plan that anyone can follow.
Paris spent years working in education and wanted to find a way to build wealth without changing careers or taking the traditional real estate or business routes. This book is the result of years of research and practice that helped her find a simpler path. Through real-life stories coupled with clear and actionable advice, you will learn to:
- Build generational wealth
- Avoid common financial traps
- Earn your next degree debt-free
- Achieve financial independence and retire early
- Design a dream life you can start living today
This book is perfect for Black women of any age, including young professionals just starting to set financial goals and mid-career women who are tired of following the same old rules and are ready to live life on their own terms. If freedom is your goal, then this is the book for you.
Pick up your copy today by clicking the BUY NOW button at the top of this page.
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£11.80 -
The Bloomsbury Student Planner 2024-2025
Stay organised and on top of your commitments this academic year! This is the ideal life-management tool for students who want to develop good habits and make the most of their time at university. Containing everything you need organise your busy life in and out of term-time, this bestselling planner includes study skills advice, a 13-month week-to-view diary, careers advice and financial information, as well as timetables, reading lists and habit trackers. Each double-page weekly spread contains: – Space to record each day’s commitments and activities – with space for ‘to do’ lists – A tip of the week which provides helpful bite-sized study skills guidance – A ‘this week’s priorities’ so you can easily keep track of your most important tasks each week – A separate section for any extra notes In addition to a selection of colourful stickers, daily and wellbeing routine-planners and a personal joy list, new features for this year’s Planner include: – A vision board which helps students create an inspiring vision for their academic year – An achievement page which encourages students to reflect on their different accomplishments, both big and small – Space to record details of personal tutor/supervisor meetings – both points to raise and actions needed – More material on saving and protecting moneyRead more
£10.40 -
The Book of Guinness Advertising
AT LAST! GUINNESS ADS BROUGHT TO BOOK!
Celebrating over fifty-five years of amusing and entertaining Guinness advertisements, with such memorable characters as the toucan (‘Just think what toucan do’) and the ostrich who swallowed his keeper’s Guinness glass and all!
This book tells the fascinating story of how and why Guinness advertising first began in 1928, and looks at the ways in which it has changed and developed over the years and around the world.
Recalled in these pages are the famous Guinness strong-man carrying his girder, the lumberjack who felled a tree at a stroke, the pelican who carried a week’s supply of Guinness in his bill and the little girl called Alice who had many strange adventures in a Guinness wonderland.
Almost every aspect of Guinness advertising is recorded here, from immortal poster slogans like ‘My Goodness My Guinness!’ and ‘I’ve. never tried it because I don’t like it’ to witty television commercials featuring the talking toucan and the Friends of the Guinnless.
Illustrated throughout with hundreds of pictures (in colour and black & white) including many examples of original artwork and unused designs. Among the famous artists and illustrators whose work is pictured are Ronald Searle, Rex Whistler, Edward Ardizzone, H.M. Bateman, Antony Groves-Raines, Eric Fraser, Emett, Thelwell, Erte, Hoffnung, Giles and the man who, for over twenty years, epitomized Guinness advertising John Gilroy.Read more
£4.30 -
The Braintenance: A scientific guide to creating healthy habits and reaching your goals
In Braintenance, neuroscientist and science communicator Dr Julia Ravey explains how you can take charge of your brain with methods based on science to change habits, achieve your goals and lead the life you want.
Your brain likes to keep you safely in your comfort zone. And that is what holds you back.
We have no trouble imagining the goals we would like to achieve – a healthier lifestyle, passing exams or embarking on a new career – but turning them into reality is far harder. Dr Julia Ravey explains the practical methods that will enable you to transform your life for the better.
By using the latest developments in science and psychology you will learn how to direct your focus, boost belief, beat procrastination – and why you should forget motivation. Using our current understanding about the brain and the way we behave, Ravey has developed techniques that enabled her to pursue her goals – and they will work for you, too.
The more you understand about your thinking, the more control you can have over your life. Change is good. Your brain just needs some convincing.
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£8.20£16.10 -
The Business of Coaching: Manual for Coaches, Consultants and Course Creators to Build a Thriving Online Business
Ready to dive into the exciting world of coaching, consulting, or creating your own online courses? Well, you’ve picked the perfect time! The online knowledge industry is booming, and the good news is, it’s not slowing down anytime soon. There are people out there waiting for your unique ideas and insights.
Every day, entrepreneurs just like you are building a life of time and financial freedom pursuing their passions and doing their life’s work. The most dedicated are changing their lives and their families lives by creating generational wealth. Are you ready to change your life?
Kristin Morris, is a Business & Marketing Strategist and seasoned entrepreneur who’s about to be your friendly companion in “The Business of Coaching.” She’s got your back as you embark on the adventure of building a hugely successful online business.
Get ready to brainstorm those brilliant business ideas and set some life-changing goals.
This book will guide you every step of the way, from building your foundational knowledge to mastering the art of marketing. By the time you reach the end, you will be ready to build an offer ecosystem which meets your potential clients at each stage of their customer journey.
Whether you’re a coach, consultant, or course creator dreaming of building an online empire that secures your family’s future, “The Business of Coaching” is your ultimate guide. Don’t let this opportunity pass you by. Grab your copy and start your journey to success today!
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£8.50 -
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.
The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses.
Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.
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£16.20£20.90 -
The Business of Sport Management
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed.
Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
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£52.20 -
The Car Sales Planner: Win The Day
This daily planner allows you to organise and plan each day so you never miss a task.All of your Follow Ups, Handovers, Critical Tasks and Enquiries in one place.
Stay ahead of the game by listing your daily tasks, follow ups, leads and problems needing solved. Tick them off as you go and go home each day safe in the knowledge that you left no stone unturned!
Happy selling!
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£9.50 -
The Case for the Green New Deal (Concept and Form)
In 2008, the first Green New Deal was devised by Pettifor and a group of English economist and thinkers, but was ignored within the tumults of the financial crash. A decade later, the ideas was revived within the democratic socialists in the US, forefront by Alexandria Ocasio Cortez. The Green New Deal demands a radical and urgent reversal of the current state of the global economy: including total de-carbonisation and a commitment to fairness and social justice.Critics on all sides have been quick to observe that the GND is a pipe dream that could never be implemented, and would cost the earth. But, as Ann Pettifor shows, we need to rethink the function of money, and how it works within the global system. How can we bail out the banks but not the planet? We have to stop thinking about the imperative of economic growth-nothing grows for ever. The program will be a long term project but it needs to start immediately.
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£4.80 -
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
From the authors of the internationally-bestselling business classic The Challenger Sale
‘A handbook of practices that will help you get into your customers’ heads, deliver good value, and win the sale’ Daniel H. Pink, author of To Sell is Human and Drive
—————————————————————
In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don’t focus on friendly, attentive customers. Instead, they target challenger customers.
Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.
Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these ‘mobilizers’ and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.
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£12.60£16.10 -
The ChatGPT Guide for Business: A Quick-Start Guide to Effective AI Use and Prompt Engineering In Work and Business (Essential Guide!)
Learn how to use ChatGPT effectively and ethically in work and business! A must-have guide for you or your team. This is a human-written book about AI!
The ChatGPT Guide for Business is full of practical applications and techniques to harness AI for productivity, enhance work, and gain a competitive edge. People who use AI will outperform those who don’t – This book ensures you reap the benefits rather than being left behind.
AI tools like ChatGPT are powerful but carry huge risks. For example, did you know that asking ChatGPT questions using customer information might break the law, putting your job and business at risk? Or that if you ask GPT for help, sometimes it makes up fake answers? And these aren’t the only risks.
This book tackles these concerns, offering tools to use ChatGPT in business, maximising strengths, minimising risks, and avoiding data protection breaches. Learn to use AI responsibly without damaging your business or compromising your values.
In this book, you will learn:
- Responsible AI use
Use ChatGPT in a value-adding way which is not lazy! Benefit from AI use without damaging your brand. - Critical foundation skills
The basics of ChatGPT and AI Large Language Models (LLMs), and the three laws for responsible AI use in business. - Practical tips and techniques
Practical applications for AI tools in various business areas. Prompt Engineering Techniques for business communications, learning, strategy, project management, marketing, and more. - AI ethics and how to navigate the future
Best practices for responsible AI use and ethical considerations. Insights on the future of AI and its impact on the workforce. - Techniques make you and your team AI-ready
How to adapt strategically to become an “AI first organisation”. Techniques to boost ChatGPT’s accuracy from 17% to near 100%.
This guide is hyper-relevant to most aspects of work and business, especially making it a must-have guide for you and your team! If you require a resource to persuade your colleagues to adopt AI, look no further!
Written by an experienced CEO with a deep understanding of business and technology, this book breaks down complex concepts into simple terms, making it accessible for readers without a technical background.
Be aware as AI changes the world – learn to adapt, thrive, and use these tools effectively and ethically.
What’s Inside? (Book Contents)
- Introduction
- Part 1: The Basics
- Chapter 1: Getting Started
- Chapter 2: Essential Skills
- Chapter 3: Risks and Warnings
- Part 2: Techniques and Prompts
- Why These Prompts?
- Chapter 4: Business Communications
- Chapter 5: Learning and Education
- Chapter 6: Business Strategy and Planning
- Chapter 7: Marketing Communications
- Chapter 8: Business Admin
- Chapter 9: Project Management
- Chapter 10: Sales
- Chapter 11: Recruitment
- Chapter 12: Team Management
- Chapter 13: Legal
- Chapter 14: Design and Creative Prompts
- Chapter 15: Have Fun with It
- Part 3: Deeper Concepts
- Chapter 16: Pro Tips and Tricks
- Chapter 17: AI Automations
- Chapter 18: Become an AI-First Organisation
- Chapter 19: Ethical Considerations
- Chapter 20: Looking to the Future
- What Next?
About the Author:
Andrew, a UK tech entrepreneur, acrobat, powerlifter, and serial author, is passionate about a future where technology enriches lives and bolsters productivity. He empowers businesses to embrace innovation. A dedicated sportsman, Andrew is an IPF World Bench Press Bronze Medallist for Great Britain.
Get this book today and ensure you read part 1 – The first 45 pages!
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£14.20 - Responsible AI use
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The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies
The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company’s strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company’s capabilities with genuinely attractive market sectors. The Handbook’s strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.
The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus.
The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics – such as, Peter Doyle, Malcolm McDonald, Nigel Piercy
The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.
Colin Egan is Professor of Strategic Management at Leicester Business School.
Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.
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£4.40 -
The Coaching Manual: The Definitive Guide to the Process, Principles, and Skills of Personal Coaching
Translated around the world, and recommended reading on many coaching programmes this bestselling book is trusted globally as the definitive guide to coaching.
This carefully revised edition will guide you through the entire process from first meeting to when coaching ends, with methods, tips and techniques that simply work.- Understand and develop the core skills and beliefs of an effective coach
- Know how to ask insightful questions that deliver valuable answers
- Gain practical help to plan coaching assignments that accelerate and improve your results
- Adeptly handle the main barriers to great coaching
- Feel fully confident in your ability to coach in any situation
Whether you’re new to coaching or already an experienced coach, you’ll find clear guidance and principles to help you coach more effectively and with greater impact.
To support you further The Coaching Manual has a range of free to download resources – templates, tools and checklists.Read more
£12.90£16.10 -
The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
Change your life and take your sales team to the next level by implementing Silicon Valley’s multi-billion dollar secret weapon.
Cold Email is a superpower. It allows you to:
* Pitch companies that do not know you in order to get what you want
* Clone your most profitable client
* Add predictability to your sales pipeline
* And more
Cold Email Manifesto distills the insights we’ve found teaching over 100,000 people across the globe and works for any B2B company.
Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.
Hop in and let’s transform your business in the next 90 days!
“Alex is the real deal, I’ve watched him write emails and get responses from Fortune 500 CEOs same day”
-Dennis Yu, Blitzmetrics
“Alex, just wanted to say thank you! Last month we had our best sales month ever. We did 10.5k in sales and this month I’m at 16k already and will probably hit around 20-25k this month”
-Matthew Fabrico, Agency Owner
“Alex, just want to thank you for the success you’ve already brought to my speaking business after learning your secrets about email outreach and marketing. From just our first hour [implementing your concepts] I’ve already generated 50k in business… ONE HOUR!! You’re definitely a game changer!”
-Magie Cook, CEO Magie’s Salsa (Acquired by Campbells)
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£0.80 -
The Commercial Charity: How Business Thinking Can Help Non-Profits Grow Impact and Income
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services.
Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization.
Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
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£20.90
