-
Cosmetics Marketing: Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role
of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Read more
£30.90 -
Legal Skills
The best-selling legal skills textbook in the market, Legal Skills is the essential guide for law students, encompassing all the academic and practical skills in one manageable volume.It is an ideal text for students new to law, helping them make the transition from secondary education and giving them the skills they need to succeed from the beginning of their degree, through final year exams and dissertations.
The first part covers ‘Sources of Law’ and includes information on finding and using legislation and case law, ensuring an understanding of where the law comes from and how to use it.
The second part covers ‘Academic Legal Skills’ and provides advice on study, writing, and exam skills, alongside topics such as legal reasoning and referencing.
The third and final part is dedicated to ‘Practical Legal Skills’ that students are likely to require for their course and beyond, covering skills such as mooting, presentations, and negotiation.
The text contains many useful features designed to support a truly practical and self-reflective approach to legal skills, including self-test questions, diagrams and practical activities. Students are given the opportunity to take a hands-on approach to tackling a variety of legal skills from using cases to negotiation.
Digital formats and resources:
The eighth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with embedded self-assessment activities, and multi-media content including a series of supportive videos and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The study tools that enhance the e-book are all also available as stand-alone online resources for use alongside the print book. They include answers to the self-test questions and practical exercises from the book, and a glossary of all the keywords and terms used. There is also an extensive range of videos with guidance on topics from what to expect from lectures and tutorials, how to research for essays and structure problem questions, to examples of good and bad practice in mooting and negotiations.
– These resources have been developed to enhance students’ understanding of and engagement with the text, bring aspects of it to life, and help develop legal skills further.Read more
£31.00Legal Skills
£31.00 -
Essentials of Services Marketing, Global Edition: Wirtz Essentials of Services Marketing, Global Edition 3
Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Read more
£31.00£63.60 -
Technical Agile Coaching with the Samman Method
Samman Technical Coaching is an approach to Agile training that focuses on technical questions concerning how code is written. It is a highly effective way of increasing agility in your software development organization. The first part of the Samman method involves the coach working in an ensemble with development teams, programming in their production codebase. This hands-on mentoring is accompanied by daily “learning hour” sessions for mastering particular techniques. In this book you will discover how to put Samman into practice, improve your coding procedures and how you collaborate. It is a practical guide for aspiring and experienced coaches looking for fresh ideas and new ways of teaching Agile. It is both challenging and fun for developers and coaches alike.Read more
£31.30 -
Construction Law
Construction Law presents a straightforward overview of the whole field of law relevant to construction, thoughtfully and comprehensively explained in a clear, concise tone that is suitable for both the student and professional reader.nnGuides the reader through the complex world of construction contracts, claims, disputes and their resolution; Covers all aspects of law relating to the setting up and carrying out of construction projects, including private and public law, and domestic and international law; Extensive quotations from statutes, leading cases, and the standard forms of contract; Coverage of different forms of procurement using FIDIC, NEC, JCT and ICC forms; Includes a Glossary of Legal Terms.nnProfessor John Uff CBE QC draws on his wide experience of the construction industry as a practicing QC, arbitrator, academic and member of influential bodies within the industry, to provide an essential text for students, lawyers, and those working in the construction industry.Read more
£31.30Construction Law
£31.30 -
Watson Glaser Test Practice Book: WG Critical Thinking Appraisal Questions with Answers and Explanations
If you need practice for the Watson-Glaser test, Exam Study Aids & Media’s Watson Glaser Test Practice Book: WG Critical Thinking Appraisal Questions with Answers and Explanations can help, even if you struggle with the most difficult critical and analytical thinking skills and verbal reasoning questions.The unique step-by-step explanations in this study guide illustrate how to solve the all of the questions that you will find on the real Watson Glaser assessment.
There are five mock practice tests in this book, each of which contains the following:
- 5 questions on drawing inferences
- 12 questions on identifying assumptions
- 5 questions on deductive thinking
- 6 questions on interpreting information
- 12 questions on evaluating arguments
There is an in-depth explanation for each question so that you can understand the rationale and logic behind each answer.
The explanations also provide tips and strategies that will help you on the day of your exam.All of the practice test questions in this study guide are in the same format and of the same level of difficulty that you will see on the real Watson Glaser exam.
Get a step ahead on your career path with Exam Study Aids & Media!
Note: The Watson Glaser test is a trademark of Pearson Assessment, which is neither affiliated with nor endorses this publication.
Read more
£31.30 -
B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.
B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.
Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.
Read more
£31.30 -
Social Media Marketing Workbook: How to Use Social Media for Business (2023 Marketing – Social Media, SEO, & Online Ads Books)
UPDATED: Fall, 2023 – FALL UPDATED EDITION
2023 UPDATED EDITION – Social Media Marketing 2023Learn SOCIAL MEDIA MARKETING in Plain English – Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.- Updated – Fully updated for 2023, including the concepts of “Recommendation Engines” vs. “Traditional” social media.
- Social Media Marketing explained. It’s a PARTY and you are the PARTY THROWER.
- Platform-by-Platform – Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.
- Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
- Learn to Advertise on Social Media Platforms without losing money
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
- Use the Worksheets – download WORKSHEETS that guide you step-by-step for EACH platform – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
- Access Free Tools – access the companion Marketing Almanac with free tools for social media marketing!
The #1 Bestselling Book on Social Media Marketing for Your Business
- Jason McDonald – written by a successful practitioner of Social Media Marketing
- Stanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshops
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents- Introduction – how this book works. How to access the companion worksheets and resources.
- Social Media Marketing – what it means to use social media for ‘marketing.’ It’s a Party and you are the Party Thrower.
- Content Marketing – Content is the ‘food and entertainment’ of your social media party. How to create a content marketing machine.
- Facebook – understanding how to market, “organically,” on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.
- Facebook Ads – master the in’s and out’s of advertising on Facebook and Instagram.
- LinkedIn – optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.
- Twitter – Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.
- Instagram – the #1 platform for visual shopping and consumer outreach. Both organic and advertising.
- YouTube – the three uses of video – supportive, SEO, and sharing / viral plus native video on other platforms.
- TikTok – the new kid on the block and how to use TikTok for B2C marketing.
- Pinterest – Pin it to win it on Pinterest
- Email Marketing – the Rodney Dangerfield of social media marketing
Social Media Marketing in PLAIN ENGLISH – step-by-step with a leading instructor from Stanford Continuing Studies
Read more
£31.50 -
Adventures Of A Modern Renaissance Academic In Investing And Gambling, The: William T Ziemba (UBC): 12 (World Scientific Series in Finance)
This book tells the story of how financial markets have evolved over time and became increasingly more complex. The author, a successful and experienced trader, who among other things won the 2015 battle of the quants futures contest held in New York, shares how one can navigate today’s dangerous financial markets and be successful. Readers at all levels will benefit from his analysis and many real life examples and experiences. The coverage is broad and there is considerable discussion on ways to stay out of trouble, protect oneself and grow one’s assets. The author was the first one to do turn of the year January effect trades in the futures markets starting in the beginning of S&P 500 futures trading in 1982. That has been successful and the author explains his ideas and experiences from the beginning in simple markets to the current, very complex markets we have in 2017.
The author discusses the various ways that traders and investors lose money in the financial markets. Many examples are provided, including Long Term Capital Management, ENRON, Amarath, Neiderhoffer’s funds and many major companies such as Lehman Brothers, Society Generale, Saloman Brothers. This is invaluable to understanding ways to avoid such losses.
The author discusses great investors and their methods and evaluation and the authors work with several of them. Risk arbitrage and mean reversion strategies are described through actual use. Asset-liability models for pension funds, insurance companies and other financial institutions devised by the author are described. The author uses racetrack bias ideas in behavorial finance in trading index futures and options. Large stock market crashes that can be predicted are discussed with several models of the author and others. Eight mini crashes including the January-February 2016, Brexit and the Trump election that are plausible but largely unpredictable are described and how they were dealt with successfully.
Along with ways to deal with them, investment in top quality racehorses, oriental carpets, real estate and other interesting investments are covered. The author was instrumental in viewing racing as a stock market. The ideas are used by the top racing syndicates as well as hedge funds.
The book proceeds by weaving these aspects of the financial markets in the modern era into a story of the author’s academic, professional and personal life. This is told through the people he met and worked with and the academic and personal travel he had all over the world this past half century. The text is simply written with details, sources and references in the notes of each chapter. Details of various important events and how they evolved are described. There are numerous color and black and white photos in the text plus graphs, tables etc. in the notes to tell the story. The teaching and research into various financial and gambling markets takes the reader to interesting places around the world. These include the US and its many stock market ups and downs, Japan when they were ruling the financial world and then they collapsed, the UK visits with lectures, teaching and research work at their great Universities including Cambridge and Oxford, Europe with many activities in France, Italy, Germany and other places, to Asia including discussions about travels to Persia, Turkey, Singapore, Korea, China, Afghanistan, Russia and other countries. His work with horse racing syndicates took him to Australia and Hong Kong. Crises like those in Greece, US housing and internet and the flash crash are discussed.
Read more
£31.60 -
SEO Workbook: Search Engine Optimization Success in Seven Steps
2023 Updated Edition
Learn SEO in Plain English – Step by Step!
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization- Optimize your Website – learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
- Learn Link-building – master the art of getting inbound links, blog mentions, and social authority.
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to do SEO.
- Use the Worksheets – download WORKSHEETS that guide you step-by-step to search engine optimization success.
- Measure via Metrics – navigate the complexities of GOOGLE ANALYTICS.
- Access Free Tools – access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!
One of the Best Books on SEO of 2022 for Search Engine Optimization for Beginners and Experts Alike
- Jason McDonald – written by a successful practitioner of SEO. Just Google ‘SEO Expert Bay Area’ or ‘SEO Expert Witness’. He’s there at the top!
- Stanford University – used by Dr. McDonald in his courses, both online and on campus, at Stanford University’s Continuing Studies
- An Easy to Follow Method – written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to ‘get SEO fit.’
Table of Contents- Goals: Define Your SEO Goals
- Keywords: Identify Winnable, High Value SEO Keywords
- On Page SEO: Optimize Your Website to ‘Speak Google’ via Page Tabs, your home page, and structural elements
- Content Marketing: Learn to produce content that pleases Google and your customers
- Off Page SEO: Build links, leverage social media, and go local. Includes detailed ‘Local SEO’ information for local businesses!
- Metrics: Master Google Analytics
- Learn: Pointers to SEO Tools and Online Resources
If you want to master SEO (Search Engine Optimization) for your business, you can do no better than the 2023 edition of the SEO Workbook!
Read more
£31.60 -
Health and Safety at Work: An Essential Guide for Managers
This practical guide for employers in the UK continues to provide managers with the essential advice on how to establish health and safety procedures in organizations. Written in jargon-free language, Health and Safety at Work cuts through the legal complexities to enable you to fully understand the law and its implications for your business. Filled with expert knowledge and written in an accessible style, this book equips you with the legal and practical knowledge you need to protect your employees and your business.
This 10th Edition of the indispensable guide, Health and Safety at Work, has been updated to comply with all recent changes and additions to Health and Safety law including The Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 2013, The Construction (Design and Management) Regulations 2015 and increased legislation and prioritisation of issues of stress at work. This new edition also comes with downloadable online resources and templates that you can use in your business.
Read more
£31.70 -
International Legal English: A Practical Introduction for Students and Professionals
English is the dominant language of international business relations, and a good working knowledge of the language is essential for today’s legal or business professional.
This book provides a highly practical approach to the use of English in commercial legal contexts, and covers crucial law terminology and legal concepts. Written with the needs of both students and practitioners in mind, this book is particularly suitable for readers whose first language is not English but need to use English on a regular basis in legal contexts.
The book covers both written and verbal legal communication in typical legal situations in a straightforward manner. In addition to chapters on the grammar and punctuation utilised in legal writing, the book features sections on contract-drafting and the language used in negotiations, meetings and telephone conversations. It features a companion website which contains exercises covering the majority of the topics covered in the book’s chapters.
This edition thoroughly revises and expands the content of the companion website and contains updated examples, more detailed explanations of problematic areas and an expanded section on writing law essays.
Read more
£32.00£35.10 -
Financial Modeling Using Quantum Computing: Design and manage quantum machine learning solutions for financial analysis and decision making
Elevate your problem-solving prowess by using cutting-edge quantum machine learning algorithms in the financial domain
Purchase of the print or Kindle book includes a free PDF eBook
Key Features
- Learn to solve financial analysis problems by harnessing quantum power
- Unlock the benefits of quantum machine learning and its potential to solve problems
- Train QML to solve portfolio optimization and risk analytics problems
Book Description
Quantum computing has the potential to revolutionize the computing paradigm. By integrating quantum algorithms with artificial intelligence and machine learning, we can harness the power of qubits to deliver comprehensive and optimized solutions for intricate financial problems.
This book offers step-by-step guidance on using various quantum algorithm frameworks within a Python environment, enabling you to tackle business challenges in finance. With the use of contrasting solutions from well-known Python libraries with quantum algorithms, you’ll discover the advantages of the quantum approach. Focusing on clarity, the authors expertly present complex quantum algorithms in a straightforward, yet comprehensive way. Throughout the book, you’ll become adept at working with simple programs illustrating quantum computing principles. Gradually, you’ll progress to more sophisticated programs and algorithms that harness the full power of quantum computing.
By the end of this book, you’ll be able to design, implement and run your own quantum computing programs to turbocharge your financial modelling.
What you will learn
- Examine quantum computing frameworks, models, and techniques
- Get to grips with QC’s impact on financial modelling and simulations
- Utilize Qiskit and Pennylane for financial analyses
- Employ renowned NISQ algorithms in model building
- Discover best practices for QML algorithm
- Solve data mining issues with QML algorithms
Who this book is for
This book is for financial practitioners, quantitative analysts, or developers; looking to bring the power of quantum computing to their organizations. This is an essential resource written for finance professionals, who want to harness the power of quantum computers for solving real-world financial problems. A basic understanding of Python, calculus, linear algebra, and quantum computing is a prerequisite.
Table of Contents
- Quantum Computing Paradigm
- Quantum Machine Learning Algorithms
- Quantum Finance Landscape
- Derivatives Valuation
- Portfolio Valuations
- Credit Risk Analytics
- Implementation in Quantum Clouds
- HPCs and Simulators Relevance
- NISQ Quantum Hardware Evolution
- Quantum Roadmap for Banks and Fintechs
Read more
£32.30 -
The Handbook of Technical Writing
From abstracts to online professional profiles, from blogs and forums to formal reports and manuals, the Handbook of Technical Writing uses smart, accessible language to spotlight and clarify technical writing today. Hundreds of topic entries, 90+ sample documents, at-a-glance checklists, and clear, explicit models, communicate the real-world practices of successful technical writers.
Developed by a legendary author team with decades of combined academic and professional experience, the book’s intuitive, alphabetical organization makes it easy to navigate its extensive coverage of grammar, usage, and style. Plus, updated, in-depth treatment of pressing issues like the job search, audience awareness, source documentation, and social media use on the job resonate both in class and at the office.
With a refreshed, integrated focus on the ways technologies shape writing, this Twelfth Edition is the indispensable reference tool for writing successfully in the workplace.
Read more
£32.30 -
Legal Writing
Legal Writing guides students comprehensively through this vital legal skill and addresses a range of assessment methods from exam questions to final essays and problem answers. It considers how to deconstruct essay and problem questions and how to conduct and apply legal research to answer set questions.
Lisa Webley explains how to reference others’ work clearly and correctly, making this book a useful tool for students concerned about issues of plagiarism. It also focuses on how to develop critical thinking and communicate legal arguments, with both good and bad examples of written work considered and discussed in the text.
Legal Writing is particularly useful for undergraduate students, especially at the beginning of degree studies, and for GDL and CPE students too.
This fully revised fourth edition includes:
-
- Guidance on the avoidance of plagiarism including examples of poor practice and best practice.
- Worked examples throughout the text, including guidance on deciphering essay questions in exams and coursework
Clearly written and easy to use, Legal Writing enables students to fully engage with essay and exam writing as a vital foundation to their undergraduate degree.
Read more
£32.30£37.00Legal Writing
£32.30£37.00 -
-
Legal English: How to understand and master the language of law
Legal English: How to Understand and Master the Language of Law offers a contemporary guide for students and practitioners alike who want to improve their language skills and build confidence in communicating effectively from the classroom to the courtroom.
The second edition has been completely revised and updated to cover all aspects of language as used in a legal context where effective communication is crucial to both academic and professional success.
Read more
£32.30 -
Marketing Communications: Touchpoints, sharing and disruption
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.
The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
Read more
£32.30£53.20 -
Management and Cost Accounting
Were you looking for the book with access to MyAccountingLab? This product is the book alone and does NOT come with access to MyAccountingLab. Buy Management and Cost Accounting, 6th edition with MyAccountingLab access card (ISBN 9781292063553) if you need access to MyAccountingLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyAccountingLab.
This popular text offers clear and comprehensive coverage of management and cost accounting for students and professionals. Management and Cost Accounting is the European adaptation of Horngren, Datar and Rajan’s leading US text, Cost Accounting: A Managerial Emphasis. The content has been significantly revised to reflect management accounting syllabuses across Europe. Rich in examples and real-life applications, Management and Cost Accounting brings technical and theoretical concepts to life. The international focus of the text is supported by a wealth of case studies featuring companies from around the world, and all coverage is fully updated in line with recent research.
Read more
£32.40£47.50Management and Cost Accounting
£32.40£47.50 -
International Law
Written by one of the world’s leading international lawyers, this is a landmark publication in the teaching of international law. International law can be defined as ‘the rules governing the legal relationship between nations and states’. However, with political, diplomatic and socio-economic factors shaping the law and its application, international law is much more complex. This refreshingly clear, concise textbook encourages students to view international law as a dynamic system of organising the world. Bringing international law back to its first principles and breathing new life and energy into the subject, the book is organised around four questions: Where does it come from? To whom does it apply? How does it resolve conflict? What does it say? This fourth edition includes references to new case-law and literature, and features (brief) discussions on recent topics of general interest, including the Ukraine invasion, global health law and energy law.Read more
£32.50International Law
£32.50 -
Study Guide for Technical Analysis Explained Fifth Edition (BUSINESS BOOKS)
The hands-on STUDY GUIDE to Martin Pring’s TECHNICAL ANALYSIS classic
Technical Analysis Explained is the definitive guide for mastering technical analysis. In this hands-on companion, technical analysis wizard Martin Pring serves as your personal investing coach, taking you step-by-step through his long-proven methods.
Packed with hundreds of questions that correspond to chapters and sections throughout the book, Study Guide for Technical Analysis Explained, Fifth Edition, features:
- Charts and graphs to help you visually digest the concepts presented
- Full text answers to guarantee your complete understanding of each important idea
- Fill-in-the-blank, multiple-choice, and matching question formats
- The straightforward, no-nonsense style that made Technical Analysis Explained a classic
Technical analysis mastery isn’t easy, but its financial rewards make it indispensable. Use Study Guide for Technical Analysis Explained to reach the next level of technical analysis education and ensure that you start every trading day with the skills you need to come out on top.
Read more
£32.60£47.50 -
Constitutional and Administrative Law
Hilaire Barnett’s Constitutional and Administrative Law has consistently provided students with reliable, accessible and comprehensive coverage of the Public Law syllabus. Mapped to the common course outline, the Fifteenth edition equips students with a thorough understanding of the UK constitution’s past, present and future by analysing and illustrating the political and socio-historical contexts that have shaped the major rules and principles of constitutional and administrative law, as well as ongoing constitutional reform.
This edition has been fully updated throughout, including a restructure to Chapters 22 and 26, as well as additional pause and reflect sections in order to aid student understanding of this complex area of the law. The online digital content also includes updates to the Multiple Choice Questions, Instructor Test Bank and Web Links.
Ideal for students studying constitutional and administrative law for the first time, this is an indispensable guide to the challenging concepts and legal rules in public law.
Read more
£32.60£36.10Constitutional and Administrative Law
£32.60£36.10 -
Criminal Litigation: 2023/2024: Legal Practice Course Guides (LPC)
Criminal Litigation: Practice and Procedure provides a thorough and practical guide to all areas of the law and practice with which the aspiring criminal litigator needs to be familiar. Written with the LPC in mind, this book is suitable for both the core module of Criminal Litigation and the Advanced Criminal Practice option.
Case study documents are used to demonstrate both common documents and skills required of a criminal practitioner (e.g bail application, plea in mitigation, bad character and hearsay) and, in addition, examples are used throughout the text to illustrate points of complexity. Completed copies of the most important court forms are included where appropriate, and invaluable flowcharts can be found at the end of each chapter to assess understanding of the topics covered.
Read more
£32.70£36.10 -
Business Law and Practice 2023/2024: Legal Practice Course Guides (LPC)
Business Law and Practice provides a detailed guide to the forms of business most commonly encountered in practice, examining how they must be run in accordance with the statutory and common law applicable to them. It explains these businesses’ relationships with outsiders and gives an overview of their possible tax liabilities. As such, the book provides a comprehensive and practical introduction to advising businesses, whatever their type.Read more
£32.80£36.10 -
Property Law and Practice 2023/2024: Legal Practice Course Guides (LPC)
Property Law and Practice provides a detailed examination of the processes involved in freehold and leasehold property transactions, clearly addressing the issues that arise in both the residential and commercial fields. It deals with all the issues confronting the practitioner on a day-to-day basis to provide a complete overview of modern conveyancing practice.Read more
£32.80£36.10 -
Legal Foundations 2023/2024: Legal Practice Course Guides (LPC)
Legal Foundations provides a practical introduction to five subjects that are an intrinsic part of legal practice and which must be clearly understood by all practitioners: Revenue Law, Professional Conduct, EU Law, Human Rights, and Probate and Administration. Worked examples illustrate how these topics are applied in practice.Read more
£32.80£36.10 -
Business and Company Legislation 2022/2023: Legal Practice Course Guides (LPC)
Published annually, Business and Company Legislation details the main regulations governing the operation of companies in England and Wales. It also includes relevant legislation on insolvency, partnerships (including limited liability partnerships) and financial services.
Read more
£32.80£36.10 -
Derivatives and Hedge Accounting_2nd Edition
This book is a revised edition of the very well-received “Derivatives and Hedge Accounting” published in 2016.This revision is necessitated by the fact that IAS 39 Financial Instruments: Recognition and Measurements (except its hedge accounting provisions) has been superseded by IFRS 9 Financial Instruments effective 1 January 2018, and also due to the IBOR Reform.
As in the first edition, this book discusses and illustrates the nature, valuation and accounting for derivative instruments in Chapter 1 as a prelude to hedge accounting. Hedge accounting under IAS 39 is discussed and illustrated in Chapter 2, and hedge accounting under IFRS 9 in Chapter 3.
The book is written by four authors with many years of teaching, research and practical experience. It is hoped that accounting practitioners and students will continue to benefit from this revised edition.
Read more
£32.80 -
Google Ads (AdWords) Workbook (2023): Advertising on Google Ads, YouTube, & the Display Network (2023 Marketing – Social Media, SEO, & Online Ads Books)
2023 Updated Edition
Learn Google Ads (AdWords) in Plain English – Step by Step!
Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.- Updated – Fully updated for 2023 – coverage of RSAs (Responsive Search Ads), Keyword Match Types, and AI-based Campaigns such as ‘Performance Max.’
- Google Ads in all its Glory – master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube
- Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
- Learn to Advertise Your Business on Google without losing money
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively
- Use the Worksheets – download WORKSHEETS that guide you step-by-step to AdWords success.
- Access Free Tools – access the companion Marketing Almanac with free tools for Google AdWords!
The #1 Bestselling Workbook on Google Ads Advertising for Your Business
- Jason McDonald – written by a successful practitioner of AdWords. Just Google ‘Google Ads Expert Bay Area.’
- Stanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshops
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents- Google Ads Basics – the basics matter, so begin at the beginning.
- Google Ads Gotchas – identify and fix the six main ‘Google Ads Gotchas’ that may be costing you a LOT OF MONEY.
- Keywords – find and leverage transactional keywords that make you money and nix ones that lose you money.
- The Search Network: Organization – organize your Search Network campaigns for ease-of-use and maximum effect.
- The Search Network: Ads & Bidding – write “attract / repel” ads and learn how to bid for highest ROI
- Google Display Network – avoid rip offs in the GDN, and optimize for placements and strategies that truly work
- YouTube – Google’s subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
- Shopping – Shopping Ads on Google including the Google Merchant Center.
- Metrics – Learn what you can and should measure in Google Ads, and use this data to optimize your RETURN ON AD SPEND (ROAS)
- Tools – Includes a free companion Marketing Almanac, with hundreds of FREE tools to master Google Ads better, faster, cheaper.
Google Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords
Read more
£33.10 -
Health and Safety Leadership Strategy: How Authentically Inclusive Leaders Inspire Employees to Achieve Extraordinary Results
The purpose of this book is to awaken leaders to the unique opportunities now present in the areas typically delegated to Health and Safety. It is a strategy to utilize existing resources to fully develop and engage human potential to catapult business achievement. The confluence of Covid-19, the resulting burnout, the attention on diversity, equity and inclusion generated by the Black Lives Matter movement and the ‘great resignation’ continues to create openings to fundamentally change how we address personal development, sustainable growth and social responsibility. The argument within is that the better we manage the social aspects of the organization, the better our business results.
Elucidating to the reader the societal shifts of workplace culture in recent years, this text expertly analyzes the importance of mental health in the workplace, whilst also explaining how management and HR departments can improve. It examines who is responsible for generating psychological safety and provides relationship strategies that will improve performance. The critiques in this text establish why it is imperative for business leaders to concentrate on how their company culture affects their employees, and whether their employees feel safe, seen and supported. The concepts and practices in this book are the ones that leaders have used across the ages to create commitment, accountability and excellence. Managers will benefit from a deeper understanding of how these issues impact every aspect of organizational performance.
This book is essential reading for executives, leaders and those interested in leadership. They could be in the C-suite, operations, health and safety and HR. It is also directly relevant to organization development and change management specialists interested in including safety within their practice.
Read more
£33.20 -
Deemer on Technical Analysis: Expert Insights on Timing the Market and Profiting in the Long Run (BUSINESS BOOKS)
Build profits even in the worst of times with the methods of a Technical Analysis legend
“Deemer on Technical Analysis will become an instant investment book classic.”
―Douglas A. Kass, Seabreeze Partners Management, Inc.“Serving on the front lines of this investment discipline for the past 40 years with some of the most influential investors of our time, Deemer provides a front-row seat on some fascinating history, rich with insights and anecdotes and, of course, loaded with wisdom. His true gift is making the arcane world of technical analysis accessible and relevant to all investors. If Warren Buffett is the Oracle of Omaha, Deemer is the Prophet of Port St. Lucie.”
―Sandra Ward, Senior Editor, Barron’s“I have had the great pleasure of working with and getting to know some of the greatest technical analysts throughout the past 50 years. Walt Deemer is widely recognized as one of the best. His charm and wit in explaining the keys to successful investing will make [this] book a must-read and an all-time classic for first-time investors and professionals alike.”
―Paul Desmond, Lowry Research“Every investor can learn something from Walter Deemer.”
―David Fuller, Global Strategist, Fullermoney.comToday’s volatile markets are challenging for professional and retail investors alike. Just in time, Walter Deemer, a cornerstone of technical analysis for nearly 50 years, has culled his insight and knowledge to show investors how to achieve steady investment gains in the current markets.
With the stock market expected to trade generally sideways for many years, a buy-and-hold strategy may not give you the returns you need on your investments. In Deemer on Technical Analysis, Walter distills his decades spent on the front lines of the financial markets into a useful strategy that shows you how to time the markets to successfully grow wealth. The key is solid technical analysis.
Inside, you will learn the nuts and bolts of charting, identifying indicators, recognizing trends, and selecting the best stocks for your goals. This step-by-step guide shows you how to:
- Read the emotional characteristics of the markets in order to better direct investments
- Pinpoint the most profitable entry and exit points
- Effectively use the long-term timing tools preferred by top experts, including investor sentiment, relative strength, and trend recognition
- Cut through short-term noise with the Kondratiev Wave Cycle, Four-Year Cycle, and simple long-term chart analysis
Deemer on Technical Analysis also weaves in entertaining and clarifying anecdotes from the author’s colorful life working at prestigious firms, where he rubbed elbows with A-list icons of Wall Street. Each anecdote reinforces real-world applications of covered material to help you more effectively seize opportunities in the financial markets.
From his early days with Bob Farrell at Merrill Lynch and Gerry Tsai at the Manhattan Fund, to his years as head of market analysis at Putnam Investments and president of DTR, Inc., Deemer has been dispensing timely advice exclusively to top figures in the field.
Now, in his quasi-retirement, this technician’s technician has written a book that levels the playing field, so that you, too, can invest like a pro.
Read more
£33.20 -
Technical Analysis of the Future Markets: A Comprehensive Guide to Trading Methods and Applications
Covers the philosophy of technical analysis, charting theory, trends, reversal patterns, continuation patterns, commodity indices, averages, oscillators, the Elliott wave theory, time cycles, computers, and trading tactics.Read more
£33.20 -
Contract Law
Students often find the complex and commercial nature of contract law a real challenge. Contract Law tackles this head-on with problem scenarios and illustrations that reinforce learning and bring the law to life. It equips students with comprehensive knowledge of contract law and gives them the opportunity to engage with the content at a much deeper level.The clear structure and guiding narrative, married with rigorous academic analysis and examination of the law, provides unrivalled support to enable students to confidently navigate the complexities of contract law. Contract Law empowers students to understand, analyse, and critique the law, and to develop their ability to participate in academic debate with confidence and skill.
Digital formats and resources:
The third edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
-The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– On the accompanying online resources students can find additional support for their studies, including podcasts and videosRead more
£33.20Contract Law
£33.20 -
A Practical Guide To: UK Employment Law: For HR Professionals, Managers & Employees
As reviewed in CIPD’s People Management Magazine, November 2023: “This book does what it says on the proverbial tin. Michael Bear offers a guide to and accessible overview of the core principles of employment law in the UK, with case law examples and a glossary of common terms, as well as 110 handy ‘test yourself’ questions spread across the chapter endings to help reinforce the learnings.”
In the premier instalment of the “A Practical Guide To” series, which tackles many Human Resources subjects, “UK Employment Law” delves into the intricate rights, obligations, and prerequisites of companies in employment. This comprehensive guide navigates critical topics, such as the elements of an employment contract and holiday policies, to the complexities of employment tribunals.
Designed to be a user-friendly resource, the book is ideal for Human Resources professionals and employees who wish to understand the laws that shape their employment. Furthermore, it is an indispensable tool for international businesses contemplating an expansion into the UK. The guide ensures they are well-informed and fully compliant with the numerous subtleties inherent in the country’s labour laws.
Key Features:
- Covers all key areas of UK Employment Law clearly and concisely.
- Filled with fascinating facts and real-world examples.
- Includes 110 end-of-chapter ‘Test Yourself’ questions to reinforce learnings.
- Features case studies of real employment tribunal outcomes, exploring how they have changed the law.
- Includes ‘Glossary of Common Employment Law Terms’ with over 100 terms defined in plain language.
- Commonly cited employment laws are summarised and outlined, including amendments.
About The Author
Michael Bear ACIPD is a highly skilled Human Resources Professional, boasting over 15 years of experience in managing and implementing HR processes. He has also been instrumental in the training and development of stakeholders and employees on workplace matters. Having worked with a multinational household name brand, various startups, and a significant player in the charity sector, Michael has gained a comprehensive overview of HR practices in the UK and beyond.
A consummate academic, Michael is captivated by process, precedent, and protocol matters. However, he also possesses the rare ability to translate complex concepts gleaned from these into easily understandable explanations. He is completing an MSc in Human Resources Management at the highly prized University of London, marking him as one of the UK HR profession’s most promising talents.
Chapters
- Chapter 1 – An Overview of UK Employment Law
- Chapter 2 – Rights & Responsibilities
- Chapter 3 – Employment Contracts
- Chapter 4 – Wages, Benefits & Pensions
- Chapter 5 – Health & Safety in The Workplace
- Chapter 6 – Resolving Issues In The Workplace
- Chapter 7 – Employment Tribunal
- Chapter 8 – Employment Tribunal Case Studies
- Chapter 9 – Future of Employment Law in the UK
- Appendix I – Glossary of Common Terms
- Appendix II – Glossary of Frequently Cited Laws
- Appendix III – Resources for Further Exploration
- Appendix IV – Test Yourself – The Answers
- Appendix V – Credits & Sources
- Appendix VI – Index
Read more
£33.20£38.00 -
International Humanitarian Law: Cases, Materials and Commentary
By drawing together key documents, case law, reports and other materials on international humanitarian law from diverse sources, the book presents in a systematic and analytically coherent manner this body of law and to offer students, teachers and practitioners an easily accessible, targeted but also critically informed account of the relevant rules and of how they apply in practice. It covers all areas of international humanitarian law and specifically addresses issues of contemporary interest such as cyber warfare, targeting, occupation, detention, human rights in armed conflict, peacekeeping, neutrality, responsibility and accountability, enforcement, reparations. The book is ideal for instruction, research, reference and application purposes either as a standalone resource or as accompaniment to textbooks and more specialist references.Read more
£33.20£36.10 -
Smith, Hogan, and Ormerod’s Essentials of Criminal Law
Smith, Hogan, & Ormerod’s Essentials of Criminal Law provides an ideal gateway into the dynamic world of criminal law. Focused, expert coverage, a hallmark of the Smith, Hogan, and Ormerod books, is supported by a wealth of student-friendly learning features that enhance learning in this ideal introduction for first time students.Dr John Child and Professor David Ormerod QC skilfully guide the new undergraduate reader through the subject, addressing all the key topics on the LLB. Complex issues are demystified and explained, offering a clear understanding of all offences and principles.
Particular attention is paid to student assessment, with end of chapter sections offering advice on how to approach essay and problem questions. Short learning and assessment tips are provided throughout the chapters.
Digital formats and resources
The fourth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
The e-book offers a mobile experience and convenient access along with self-test questions, videos, animated diagrams, audio introductions, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
The online resources include:
– Over 400 self-test questions
– A selection of videos from the authors explaining key topics and principles
– Sample examination questions with answer guidance to help hone your assessment skills
– Chapter summary sheets
– Animated diagrams
– Audio introductions to each chapter
– Web links and further readingRead more
£33.20£36.10 -
Contract Law Directions
Contract law is a core first or second year module on all undergraduate law degrees in the UK. It is a core module on law conversion courses (GDL) and LLM.A considered balance of depth, detail, context, and critique, Contract Law Directions offers the most student-friendly guide to the subject; empowering students to evaluate the law, understand its practical application, and approach assessments with confidence.
The Directions series has been written with students in mind. Contract Law Directions is the ideal guide as they approach the subject for the first time, this book will help them:
– Gain a complete understanding of the topic: we won’t overload or leave students short, just the right amount of detail conveyed clearly
– Understand the law in context: with scene-setting introductions and highlighted case extracts, the practical importance of the law becomes clear
– Identify when and how to evaluate the law critically: students will be introduced to the key areas of debate and given the confidence to question the law
– Deepen and test knowledge: visually engaging learning and self-testing features aid understanding and help students tackle assessments with confidence
– Elevate their learning: with the ground-work in place, your students can aspire to take their learning to the next level, with direction provided on how to go further, each chapter now has a ‘digging deeper’ feature to further develop understandingNew to this Edition
– This edition has been fully revised and incorporates a number of new cases at Supreme Court, Privy Council, Court of Appeal and High Court level, including the following: TRW v Panasonic (CA) (battle of forms), Pakistan International Airlines v Times Travel (Supreme Court) (lawful act duress), Billy Graham Evangelistic Association v Scottish Event Campus (Sheriff Court) (force majeure-triggered by Covid), Triple Point Technology v PTT (Supreme Court) (liquidated damages and termination), A-G Virgin Islands v Global Water Associates (Privy Council) (remoteness of damages), and many others.
– The opportunity was taken at proof stage to incorporate a discussion of the important 2023 decision of the Supreme Court in Barton v Morris (in place of Gwyn-Jones) (unilateral contracts).Digital formats and resources
The ninth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.The e-book offers a mobile experience and convenient access, along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
The text is also supported by online resources, which include:
– Self-test questions
– Guidance on answering essay and problem questions
– Web links
– Flashcard glossaryAdditional lecturer resources include:
– Diagrams from the bookRead more
£33.20Contract Law Directions
£33.20 -
Public Law
Fresh, modern, and practical, Public Law provides law undergraduates with a unique approach to constitutional and administrative law, aptly demonstrating why this is an exciting time to be studying the subject.Writing in a fluid, succinct style, the authors carve a logical pathway through the key areas studied on the LLB, guiding students to a solid understanding of the fundamental principles. This theoretical grounding is then rooted in reality, with each concept applied to a hypothetical scenario (included at the start of each chapter) to set it into a practical context.
While this practical element helps students to understand how the law applies and develop problem-solving skills, a trio of supportive learning features also encourages active engagement with and a critical appreciation of public law. ‘Key case’ boxes highlight and analyse the significant case law in each area; ‘Counterpoint’ boxes flag alternative viewpoints and areas of debate; and ‘Pause for reflection’ boxes prompt readers to consider the impact of laws, and what potential developments and reforms may lie ahead.
Public Law’s modern approach and unique combination of practical application and theoretically critical discussion makes it the ideal choice for students seeking to understand concepts not only in the abstract but in practice, helping them to develop the skills they need to succeed at university and beyond.
Digital formats and resources
This second edition is supported by online resources and is available for students or institutions to purchase in a variety of digital formats.
– The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
-Online resources to support the book feature guidance on approaching and analysing the real life scenarios in the book, a bank of multiple choice questions, legal updates, and links to useful material elsewhere on the web.Read more
£33.20Public Law
£33.20 -
Learning Legal Rules: A Students’ Guide to Legal Method and Reasoning
Written by leading authors with extensive experience in both teaching and practice, this established and trusted title equips the student with all the techniques of legal research, analysis, and argument they will need for their law course and beyond. Holland & Webb take an engaging and practical approach with examples and exercises throughout which allow students to develop their knowledge and their reasoning skills making this an ideal text for first year students.Digital formats and resources
The eleventh edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.– The ebook offers a mobile experience and convenient access along with functionality tools, navigation features and links that extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The accompanying online resources include multiple choice questions for each chapter, links to useful websites and a guide to using Halsbury’s Laws.For futher insight into legal skills, visit legaleducation.wordpress.com.
Read more
£33.20 -
The Deal Paradox: Mergers and Acquisitions Success in the Age of Digital Transformation
The Deal Paradox explores what successful dealmaking looks like in the age of digital transformation, drawing on interviews with top dealmakers and M&A experts sharing their stories, triumphs, and challenges.
Taking a dynamic storytelling approach, The Deal Paradoxnavigates the transition from traditional and ingrained methods to new techniques, showing how AI, big data, and machine learning can be used to generate new opportunities and enable diversity. It walks through the attributes and skills needed in this new landscape and how M&A professionals can build them into their approach, from finding and executing deals to making sure they deliver the desired outcomes.
The Deal Paradox draws on 60 years’ combined experience of cutting-edge deal making, built on landmark deals ranging from Morgan Stanley’s IPO at the height of the 1980s banking boom and Kraft’s takeover of Cadbury to key tech deals including the £1bn sale of financial data intelligence company Acuris to ION. Chapters are richly illustrated throughout with real-world examples featuring organizations such as Apple, Google, BP and SoftBank Vision Fund.
Read more
£33.20 -
An Introduction to Personal Injury Law
Personal Injury law is one of the most ubiquitous areas of legal practice yet often forms no more than a tiny fraction of a student’s study of the law of Tort. This book is designed to provide the necessary background and information to take the reader from a standing start (whether law student, file handler, or litigant-in-person) to a level of understanding where they can run a claim with a real understanding of the underlying issues, the aims of such litigation and the issues which can arise. It provides a genuine touchstone for anybody involved in Personal Injury law, serving to remind them of what they are doing and why. ABOUT THE AUTHOR David Boyle read Law at Churchill College, Cambridge and has 21 years’ experience of Personal Injury work based at Deans Court Chambers in Manchester. He has a thriving practice across a broad spectrum of complex, high value, high profile and unusual Multi-Track claims, lectures at both undergraduate and postgraduate level and has been Head of Mini-Pupillage at Deans Court for 6 years. Always approachable, he has a particular appreciation of the need for clients to understand their litigation, no matter what the complexities, and has a reputation for clarity and forensic rigour in both his written and oral advocacy. In 2015, the Legal 500 said that he “Provides tactically astute, detailed advice and is able to convey this simply.” He has carried that through to his writing, the critically acclaimed “On Experts” and this, his second book. “He writes as he speaks: He surveys the territory with the advantage of a wealth of experience, richly leavened with a generous helping of personal anecdote, thereby combining authority with accessibility.” – Turner JRead more
£33.20
