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The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs): No. 7
The way advertising works is not so transparent after all. Advertising does have some sort of hidden power which enables it to influence us without our realising it.The Hidden Power of Advertising presents a radical new challenge to traditional thinking about the way consumers interact with and process brand communication. For over 70 years the universal assumption has been that advertising is only effective if it consciously persuades consumers to choose a particular brand. In such circumstances attention is critical, which is why most of the advertising industry’s creative resource is focused on achieving the highest possible levels of interest and awareness. But how is it that advertising can and frequently does work, even when consumers have no conscious awareness of having seen or heard the ads themselves?
Recent neuroscientific research has shown that the brains capacity to absorb certain types of brand information is far greater than we ever imagined. Building on these findings, Robert Heath is able to explain with exceptional clarity how advertising creates meaningful and enduring brand associations in our minds, even when we pay virtually no attention to it. These associations exert a powerful influence on our intuitive feelings, and can unknowingly drive us to choose and buy particular brands.
This mechanism – low involvement processing – turns out to be an especially effective way of getting through to consumers, who in general have little or no interest in learning about brands. Heath shows that low involvement processing has been a major factor behind the success of mega-brands in markets as diverse as insurance, cars, toilet paper, cigarettes, and beer. The Hidden Power of Advertising is a must-read for those involved with creating, planning and researching effective advertising, advertising and marketing academics, indeed anyone interested in the field of advertising and marketing communications.
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£2.90 -
The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy
The compelling new book by Richard Shotton, author of The Choice Factory.Every day, people make hundreds of choices.
Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?
These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.
The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.
You simply cannot afford to miss The Illusion of Choice.
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£10.60£14.20 -
The Insider’s Guide to Legal Skills
Confused by cases? Stuck on statutes? Or just unsure where to start with writing, research or revision? The Insider’s Guide to Legal Skills will show you what you need to succeed, applying skills in their real-world context and helping you get to grips with legal method and thinking.
Making use of problem-based learning and examples throughout, the fully updated second edition of this practical and accessible guide will provide you with a clear guide to skills within the law degree, including online learning. It will show you how to make the most of these skills in assessment and also help you to see their importance to a future legal career.
Designed for students who want a clear overview of what a law degree is all about, the book has been built on the skills curriculum, and is a suitable text for Legal Skills, Methods and Reasoning courses as well as a general introduction to law, or pre-reading for those considering a law degree.
For more information, including Brexit: The Comic Strip, visit https://tldr.legal/resource/brexit-the-comic-strip.html
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£27.50£31.30The Insider’s Guide to Legal Skills
£27.50£31.30 -
The Intelligent Fund Investor: Practical Steps for Better Results in Active and Passive Funds
Investing in funds is not straightforward. We are faced with a countless range of options and constantly distracted by meaningless noise and turbulent markets. To make matters worse, our flawed beliefs and behavioural biases lead to repeated and costly mistakes, such as a damaging obsession with past performance and a dangerous attraction to thematic funds.There is a solution–a more intelligent way to invest in funds.
In The Intelligent Fund Investor, experienced portfolio manager and behavioural finance expert Joe Wiggins brings simplicity and clarity to fund investing. Each chapter of this fascinating and highly readable book focuses on a vital element of investing in funds–exploring how and why investors can get it badly wrong, and providing direct, actionable steps for better results.
Joe reveals: why we should avoid investing with star managers; how to decide between active and passive funds; why we should beware of smooth performance and captivating stories; why risk is far more than just volatility; the importance of a long time horizon; and much, much more. Using a combination of stories, empirical evidence and experience, Joe gives all fund investors–active and passive–what they need to reassess their beliefs, understand their biases, and make better investment decisions.
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£20.00£23.70 -
The Laws of Restitution
In The Laws of Restitution, Robert Stevens shows that there is no unified law of restitution or unjust enrichment. Instead, there are seven or eight different kinds of private law claim, depending on how you count them, which have nothing important in common one with another that have been grouped together by commentators. Few of these claims have anything to do with enrichment, and what is restituted differs between them. Like all private law claims, those gathered here concern (in)justice between individuals, but they have no further unity. Many of them are not based upon an agreement or a wrong, but that negative feature has no utility. “Restitution” or “unjust enrichment’ should cease to be discussed as unified areas of law.With close attention to caselaw and legislation, the work identifies and describes the various reasons for “restitution” that any properly constructed system of private law ought to recognise. It explains how the law of restitution relates to, and is bound up with, contract, torts, equity, and property law.
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£80.90£85.50The Laws of Restitution
£80.90£85.50 -
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
THE INTERNATIONAL BESTSELLING SENSATION
‘The Lean Startup changes everything.’ – Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You’ll learn how to test your vision continuously, adapting and adjusting before it’s too late.
With over a million copies sold across the globe, now is your time to think Lean.
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£12.30£14.20 -
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
THE INTERNATIONAL BESTSELLING SENSATION
‘The Lean Startup changes everything.’ – Harvard Business Review
———-
Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You’ll learn how to test your vision continuously, adapting and adjusting before it’s too late.
With over a million copies sold across the globe, now is your time to think Lean.
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£12.30£14.20 -
The Legal Team of the Future: Law+ Skills
The legal profession needs more than law. Whether you are a student, a law school, a university, a law firm or an in-house legal team, The Legal Team of the Future is the definitive guide to understanding and building the holistic skills required of those working in legal services now and in the future. Highlighting the importance of multidisciplinary teams working collaboratively to solve legal problems, the book introduces a ‘Law+’ model for the profession, comprising sixteen skills across four quadrants: Law+People, Law+Business, Law+Change and Law+Technology. As well as outlining each of the skills, the book explains how to build those skills as an individual, a law firm, an in-house team, a university or a law school. Designed for both lawyers and business professionals working in law, The Legal Team of the Future dispels the myth that the ‘lawyer of the future’ is solely responsible for the future of the profession, instead focusing on diverse individuals working within their own specializations. The Law+ model is more than an academic theory, containing real-world examples and case studies and devised by an expert in legal innovation who is still working in the field on a daily basis. This book is the guide you need to navigate the future of the legal profession and to stay ahead of the pack in delivering legal services to clients.Read more
£8.90£23.80The Legal Team of the Future: Law+ Skills
£8.90£23.80 -
The Legal Tech Ecosystem: Innovation, Advancement & the Future of Law Practice
“A leading voice in the world of legal technology, Colin Levy has written a thoughtful, wide-ranging, and invaluable guide to the increasingly important field of legal tech.” –David Lat, founder, Above the LawThe legal landscape is evolving at an unprecedented pace, with the seismic shifts of recent years demanding a fresh perspective on the role of technology and innovation within the legal profession. The Legal Tech Ecosystem delves into this essential transformation, shedding light on the crucial interplay between law and technology in today’s complex world.
At its core, this book addresses the profound changes unfolding in the legal domain, driven by macro-economic forces. These changes have placed an ever-increasing burden on legal departments to accomplish more with fewer resources. A quartet of pillars—the explosive growth of regulations, the challenges posed by globalization, the convergence of risk dimensions, and the pressure on corporate profits—has created an environment where legal professionals must adapt swiftly to succeed.
Author Colin S. Levy, an esteemed legal practitioner with diverse experiences spanning publishing, education, technology, and cyber security, serves as an invaluable guide through this dynamic landscape. His unique insights, honed across industries and organizational scales, offer readers a deep understanding of the intricate nexus where law, technology, and business converge.
While emerging legal technology has provided effective solutions to these challenges, The Legal Tech Ecosystem emphasizes that technology alone is not sufficient. Legal departments must undergo a fundamental digital transformation, rethinking their structures, processes, and approaches to truly capitalize on the benefits technology brings. The real value lies in data—capturing it, analyzing it, and deriving transformative insights from it.
Colin has emerged as a leading thinker in this space, sharing his perspective through podcasts, writings, and insightful commentary. His expertise illuminates the path forward for legal professionals seeking to thrive in this era of change. Agility, flexibility, and innovation will define success, and this book is the perfect companion for those seeking to embrace the future with confidence.
As the legal profession evolves, those equipped with the knowledge and insights provided by The Legal Tech Ecosystem will be at the forefront of this transformation. The changing legal environment demands proactive engagement, and this book, curated by one of the field’s luminaries, offers the guidance needed to navigate the exciting journey ahead.
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£11.70 -
The Little Book of Big Management Theories: … and how to use them
Winner of the ‘Practical Manager’ category at the CMI Management Book of the Year Awards 2015 and now fully revised, updated and with 31 new theories.
“A delight to read and a highly refreshing approach to the world of management. I highly recommend it.” Rebecca Taylor, the Dean and Director of Studies at the Open University Business School
‘I’ll make sure that every manager in our pharmacy outlets gets a copy of this book.’ Manjit Jhooty, Managing Director, Jhoots Pharmacy
‘Every manager should read this book.’
Geoff Round, Chief Executive, Birmingham Civic Housing Association Ltd
101 management theories from the world’s best management thinkers – the fast, focussed and express route to success.
As a busy manager, you need solutions to everyday work problems fast. The Little Book of Big Management Theories gives you access to the very best theories and models that every manager should know and be able to use.
Cutting through the waffle and hype to focus only on the ones that really matter to managers day-to-day, each theory is covered in two pages – what it is, how to use it and the questions you should be asking – so you can immediately apply your new knowledge in the real world.
The Little Book of Big Management Theories will ensure you can:
· Understand a wide range of management theories, their context and how you can apply them
· Discover clear insights into a wide range of practical management issues and how to deal with them.
· Quickly resolve a wide range of management problems
· Better motivate and influence your staff, colleagues and stakeholders
· Be a more effective manager and demonstrate that you are ready for promotion
All you need to know and how to apply it – in a nutshell.
Winner of the ‘Practical Manager’ category at the Chartered Management Institute Management Book of the Year Awards.
Rebecca Taylor, the Dean and Director of Studies at the Open University Business School, explained why the book deserved to win:
“This book was a delight to read and was a highly refreshing approach to the world of management. The ‘big’ ideas have been boiled down into easily-digestible chunks that are perfect either as an introduction or a refresher for the more experienced manager. The personal writing style and lack of preaching makes it a brilliant desk-side companion for a manager of any level, and I highly recommend it.”
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£10.30£12.30 -
The Logistics and Supply Chain Toolkit: Over 100 Tools for Transport, Warehousing and Inventory Management
The Logistics and Supply Chain Toolkit provides practical tools for warehouse, inventory and transport managers and students to help them tackle the challenges of logistics and supply chain management. It is full of practical ideas and information to optimise the management of logistics and supply chain processes.
The Logistics and Supply Chain Toolkit offers solutions and plans spanning across a variety of sub-disciplines such as warehousing, logistics, supply chain management, inventory and outsourcing. Each toolkit addresses key principles within its area of discipline, providing the reader with a precision approach to be used in complex and sensitive circumstances. The toolkit presents a number of major management tools such as Fortna’s Product Flow Smart Design, SMART, DMAIC and Gantt charts. General management, performance management and problem-solving tools have also been included to provide a broader, transferable scope of tools for the reader.
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£39.90£44.60 -
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world’s leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.
Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing ‘rules’ upside-down.
Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level.
This fully revised second edition of The Luxury Strategy explores the diversity of meanings of ‘luxury’ across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.
Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
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£35.10 -
The Machine: A Radical Approach to the Design of the Sales Function: 1
Don’t read this book if you’re looking for an affirmation of the sales status quo. Roff-Marsh argues that the marketplace has changed dramatically since the evolution of the standard sales model and that radical change is being forced on organizations—like it or not!
Here are just some of the radical changes that Roff-Marsh advocates (and sacred cows he slays) in this comprehensive and impeccably-argued treatise.
Salespeople should be inside, not in the field.
Engineers should perform necessary field sales activities.Revenue should be the responsibility of Operations, not Sales.
Sales should focus exclusively on the pursuit of new business.Only commercial relationships are truly important.
Personal relationships are more likely to be the consequence of good commercial relationships than they are to be the cause of them.Salespeople should be paid their market value in the form of a salary.
Piece-rate pay (commissions) should be eliminated in sales, just like it has been elsewhere.Sales performance should be mandatory, not optional.
Salespeople should be actively managed, and it should be a condition of their employment that they generate a commercially reasonable volume of new business.Salespeople should not prospect.
The marketing department should be responsible for replenishing salespeople’s opportunity queues daily.The qualification of sales opportunities (or leads) destroys value.
Salespeople should be selling to your competitors’ customers—not to folks who are actively looking for a new supplier.The Sales Development Rep role should be eliminated.
SDRs are one of many common examples of sub-optimization in sales environments. You increase the salesperson’s win rate but you reduce the total volume of business won.Salespeople should focus on selling programs, not products.
Unless a product is new and revolutionary, it should be packaged into a program of some kind (or it should be sold without salespeople).Shut down your branch offices and open (fewer) distribution centers.
It’s speed to customer that’s important (not proximity).The Machine is a field guide for the executive who’s prepared to wrestle sales away from autonomous field-based artisans in favor of a tightly synchronized team of specialists. Readers will embrace The Machine either to exploit the new sales order or to avoid falling victim to it.
If you employ salespeople and you’re committed to the growth of your organization, you really should read this book.
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£12.40 -
The Manager: Inside the Minds of Football’s Leaders
From the post room to the board room, everyone thinks they can be the manager. But how do you manage outrageous talent? What do you do to inspire loyalty from your players? How do you turn around a team in crisis? What’s the best way to build long-term success? How can you lead calmly under pressure? The issues are the same whether you’re managing a Premier League football team or a FTSE 100 company.
Here, for the first time, some 30 of the biggest names in football management reveal just what it takes. With their every decision, remark, skill, and success or failure under constant scrutiny from the media and the fans, these managers need to be the most adroit of leaders. In The Manager they explain their methods, give examples of lessons they’ve learned along the way, and describe the decisions they make and the leadership they provide.
Each chapter tackles a key leadership issue for managers in any walk of life and, in their own words, shows how the experts deal with the challenges they face in an abnormally high-pressure environment. Offering valuable lessons for business leaders and fascinating behind-the-scenes insights for football fans, The Manager is an honest, accessible and unprecedented look at the day-to-day work of these high-profile characters and the world of top-level football management.
Contents: A Piece of the Action (Roy Hodgson); The Art of One-on-One (Carlo Ancelotti); Behind the Scenes (Arsène Wenger); Building High-performing Teams (Sam Allardyce); The Field of Play (Roberto Mancini); Handling Outrageous Talent (José Mourinho); Pursuing a Career Under Pressure (Brendan Rodgers); Seeing the Bigger Picture (Harry Redknapp); Creating Sustained Success (Sir Alex Ferguson); Crisis Response and Turnaround (Walter Smith); Triumph and Despair (Mick McCarthy).
Also featuring: Gerard Houllier, Tony Pulis, Martin O’Neill, Neil Warnock, Howard Wilkinson, Kevin Keegan, Dario Gradi, Andre Villas-Boas, David Moyes, Alex McLeish, Hope Powell, Martin Jol, Glenn Hoddle, Chris Hughton, David Platt, Paul Ince, and George Graham.
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£3.40 -
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
- Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
- Develop highly efficient management systems and more effective account teams
- Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
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£22.80 -
The Medical Professional’s Guide to LGBT+ Inclusion: Creating a Workplace Culture that Nurtures a Welcoming, Inclusive, and Affirming Environment
The rates of medical bullying, absences by LGBT+ professionals due to lack of safety in the workplace, and subsequent suicidality for LGBT+ youth and adults are exponentially higher than for non-LGBT+ youth and adults. As a result, many LGBT+ patients and professionals are suffering needlessly, and many business leaders are unsure of what to do. This book solves that problem.
Featuring real-life situations and scenarios, a glossary, and further resources, this book enables professionals in a variety of business roles to integrate foundational concepts into their everyday interactions with potential and current employees to create an overall medical workplace culture that nurtures a welcoming, inclusive, and affirming environment for all. This book can be utilized by independent readers, department teams, and entire medical corporations reading experiences.
Setting out best practices and professional guidance for creating an LGBT+ inclusive medical workplace, this approachable and easy-to-follow book guides medical leaders and anyone working in a medical facility toward appropriate and proven ways to create safer working environments, update workplace policies, enhance hiring and staff retention protocols, and better support LGBT+ employees in the workplace as well as for LGBT+ patient experiences.
The real-life scenarios are a unique feature of this book. While many offer information, this book is practical and requires active engagement with the material for the reader. The scenarios offer the reader the opportunity to try out the foundational knowledge they obtained in earlier chapters by giving real business place experiences that others have been challenged by. After reading the scenario, there are intentional pointed thought questions, which can be used for discussion if the book is read in groups or teams. This encourages teamwork and shared learning. Then, readers will receive guidance from America’s leading LGBT+ expert, who uses her 25+ years of experience to guide the reader as if they were receiving individualized guidance right from her to them!
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£16.00 -
The Mind Gym : Give Me Time (Mind Gym)
The problem of not having enough time is as old as time itself, and so are most of the proposed cures. The trouble is, they don’t seem to work. The Mind Gym: Give me time proposes a radically different approach to time and how we use it. Combining extensive psychological research with five years of testing amongst The Mind Gym’s 100,000 members, this book offers practical solutions that will make you feel great about how your time is spent. The book is packed with techniques including
*how to achieve more by slowing down
* tiny time investments that deliver massive returns
* how to say ‘no’ and be loved for it
* simple ways to get other people to want to do your work for you
* how to get time with people who haven’t got time for you
And there’s no need to read this book from cover to cover. The questionnaire at the start guides you directly to the chapters that will help you most.Read more
£2.60 -
The Mind Gym: Wake Up Your Mind
In much of our lives, our mind operates on autopilot. Rather like the tourist who repeats the same words louder each time the local doesn’t understand, we often tend to think and behave in set ways, even if it doesn’t get us what we want.
However, once we can spot our mental habits, we can change them. And, as result, we are more likely to: make the right things happen; come up with original ideas; achieve more in less time; gain energy and have less negative stress; win people round to our point of view.
Over 100,000 people have taken part in and recommended The Mind Gym’s workouts. Now, for the first time, hundreds of these practical tips and techniques based on applied psychology are packed into this book and, with your free personal membership number, at The Mind Gym Online.
It’s not too late to change your mind …
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£0.40 -
The Missing Reel: The Untold Story of the Lost Inventor of Moving Pictures
In September 1890, on his way to Washington, DC, to file a patent on the first moving picture camera and projector, French inventor Augustin Le Prince vanished. No trace of him has ever been found. Shortly after Le Prince’s disappearance, Thomas Alva Edison was granted the patent for the same instruments that would revolutionize the motion picture industry. This is an account of Rawlence’s quest to discover what happened to Le Prince and why. Annotation copyright Book News, Inc. Portland, Or.Read more
£9.70 -
The Momentum Sales Model: How to achieve success in sales, exceed targets and generate explosive growth
Are your sales plateauing? Struggling to find your rhythm? Do sales come one month and disappear the next? The Momentum Sales Model is a proven system for explosive sales growth that you can take anywhere.Whether you’re in sales or an entrepreneur, I’ve been where you are, starring at a target, wondering how on earth I am going to hit it based on the current pipeline, state of the product and lack of new business leads. That was, until I learned how to create momentum.
Let me guide you towards success in sales, so that you can land those all-important first clients and keep landing them, smash targets and sell more.
This is not a book you read once and then forget, it will impact your whole way of selling, allowing you to experience new levels of success, prosperity and wealth. The world has changed, clients need that human touch more than ever and salespeople who understand this and what it takes are going to win.
We need more top salespeople, that’s how we advance the human race, every idea must first be sold. Let’s unleash your inner greatness, develop sales confidence and become a world class salesperson.
This book will help you reach the top 1% of salespeople, so what are you waiting for?
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£12.30 -
The Money Basics: Manage money, plan for the future
The essential guide to the basics of personal finance
Selected as one of The Sun’s ‘Top Books to Turn the Page on Money Woes’.
Manage money, plan for the future in five simple steps
Becoming your own financial hero is simpler than you think. The principles of financial security have been cloaked in mystery for generations. Money plays a key role in our daily lives, but for many of us, these skills were not taught or developed at a young age.
THE MONEY BASICS: How to Become Your Own Financial Hero is the straightforward, practical guide to money management, based on Peter Komolafe’s innovative and accessible five-step B. A. S. I. C. approach: Budget, Avoid Debt, Save Early, Invest Early and Credit Score.
Anyone can implement these methods, no matter what your financial situation. Learn the principles of financial security by cutting through the murk and jargon.
The Money Basics will:
· Help you identify poor money habits
· Set you on a budgeting plan that works for you
· Demystify financial terms and processes
· Provide you with a system to control debt, not let it control you
· Define investing once and for all
· And more…Manage money, and plan for the future with confidence. Take control of the one thing that will give you freedom of choice―money.
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£14.20£16.10The Money Basics: Manage money, plan for the future
£14.20£16.10 -
The Money Maze: Navigate Your Way Through Personal Finance in the UK – How to Manage Money, Pay Off Debt & Save Well
Are you fed up with personal finance books telling you what to do, but not how to do it? Then you’re in luck.
Time and time again we are told to reduce spending, pay off debts and save up an emergency fund.
And yet… Not once is how this can be done ever explained properly.
That’s without mentioning that pretty much all the personal finance content and information out there is all geared toward U.S audiences and financial systems.
Leaving us brits, in the dark when it comes to sorting out our financial lives.
Well, that is until now. In The Money Maze, you’ll discover:
- Where you can find thousands of pounds that you didn’t even know you had!
- How and where to record your entire financial position, on one easy-to-navigate spreadsheet, which will also be provided.
- What a payslip actually tells you and how you are taxed.
- How to cut out needless expenses and save on those you thought impossible.
- The secret to creating a one-time budget, that won’t involve recording each and every transaction that you make for the rest of your life.
- How to get started paying off your debts in the cheapest and most efficient way possible, saving you hundreds of pounds!
- And finally, not just how to save, but also where and what accounts you’ll need.
This book has been designed for even those of you who have failed before, to follow along easily and get the results that you deserve.
So, don’t get left behind because you’re too scared of failing, now is the time to kick-start you’re new life of financial literacy and prosper by clicking “Add to basket” now.
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£14.20 -
The Money-Saving Gardener: Create Your Dream Garden at a Fraction of the Cost
Beat the rising cost of living and transform your garden on a budget with Anya the Garden Fairy.
The Money-Saving Gardener reveals the tips and tricks to keeping costs down without compromising on style or impact. Learn how to repurpose what you have, make the most of so-called garden “waste”, and boost your plant collection for next to nothing with seed-saving and propagation hacks.
Revealing the plants that will give you the best long-term value for money, cost-cutting tips for every season, and projects for making the most of your propagated cuttings and seedlings, The Money-Saving Gardener proves that a stunning garden doesn’t need to cost the earth or break the bank.
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£12.80£16.10 -
The Money-Saving Gardener: Create Your Dream Garden at a Fraction of the Cost
Beat the rising cost of living and transform your garden on a budget with Anya the Garden Fairy.
The Money-Saving Gardener reveals the tips and tricks to keeping costs down without compromising on style or impact. Learn how to repurpose what you have, make the most of so-called garden “waste”, and boost your plant collection for next to nothing with seed-saving and propagation hacks.
Revealing the plants that will give you the best long-term value for money, cost-cutting tips for every season, and projects for making the most of your propagated cuttings and seedlings, The Money-Saving Gardener proves that a stunning garden doesn’t need to cost the earth or break the bank.
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£13.60£16.10 -
The New Confessions of an Economic Hit Man: How America really took over the world
***THE WORD OF MOUTH INTERNATIONAL BESTSELLER NOW UPDATED WITH 15 EXPLOSIVE NEW CHAPTERS***
False economics. Threats, bribes, extortion. Debt, deception, coups, assassinations and unbridled military power. These are the tools used by the ‘corporatocracy’ – a vast network of corporations, banks, colluding governments and rich and powerful individuals – to ensure that they retain and expand their wealth and influence, growing richer and richer as the poor become poorer.
In his original, post 9/11 book, John Perkins revealed how he was recruited as an economic hit man in the 1970s, and exposed the corrupt methods American corporations use to spread their influence in the developing world, cheating countries out of trillions of dollars. In this new, extensively updated edition he lays bare the latest, terrifying evolution of the economic hit man, and how the system has become even more entrenched and powerful than ever before.
In New Confessions of an Economic Hit Man, John Perkins provides fresh and chilling evidence of how the corporatocracy has grown its influence to every corner of the globe, making us all unwitting slaves to their regime. But he also provides advice on how we can end our unconscious support of the system and its self-serving, lethal economy.
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“Perkins has, once again, made a substantial contribution to a world that needs whistle-blowers to open its eyes to the true sources of political, social, and economic power” – Yanis Varoufakis
“It comes from the heart. I highly recommend it.” – Michael Brownstein
“it’s all here in toe-curling detail’ – Guardian
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£12.30£14.20 -
The New Finance: Overreaction, Complexity and Uniqueness: International Edition
A supplement for junior/senior and graduate level courses in Investments, Behavioral Finance Theory, and related courses.
This brief text makes the case for the inefficient market and the complexity and chaos on asset pricing, positioning the efficient market paradigm at the extreme end of a spectrum of possible states. It presents a comprehensive and organized collection of the evidence contradicting market efficiency.
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£11.90 -
The New Global Politics of the Asia-Pacific: Conflict and Cooperation in the Asian Century
Now in its new and fully updated third edition, The New Global Politics of the Asia Pacific continues to provide a compelling analysis of a region undergoing dramatic changes. Based on new research and offering fresh interpretation, this edition evaluates the prospects for continuing US dominance in the ‘Asian Century’. Whilst presenting evidence for a multifaceted ‘Beijing Strategy’, which aims to counter the US by building an alternative regional order, it also explains Japan’s definitive departure from its limited military role. Providing an introductory guide for the main frameworks needed to understand the region, including realism, liberalism and critical theory, this new edition is reader-friendly, and offers sophisticated competing explanations. Key content includes:
- Intra-regional conflicts in the South China Sea and the Korean peninsula,
- The different responses within the Asia-Pacific to the globalization of Western ideas of democracy and political economy,
- The underappreciated success of the Association of Southeast Asian Nations in building a regional identity,
- The European Union’s soft power in the region.
A highly topical account, which offers an overview of the main actors, institutions and contemporary issues in the Asia-Pacific, the book will be essential reading for undergraduate students of Asian Studies, International Politics, and anyone interested in the region.
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£34.20£38.00 -
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.)
Marketing is a vital function of modern business. It plays a key role in the future success of every company – large and small. But the social world around us is changing rapidly. People’s wants, needs and beliefs no longer conform to the rigid and predictable ‘types’ of yesterday that enabled easy targeting. The old rules of marketing don’t seem to work any more. A new set of rules is required to enable companies to thrive in the future markeplace. The New Marketing Manifesto is a pioncering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow’s successful brands that have applied New Marketing methods.Read more
£2.70 -
The New Model of Selling: Selling to an Unsellable Generation
With humor, keen insight, and a fresh perspective, The New Model of Selling is an essential guide for sales professionals looking to sell the right way, implementing persuasive techniques aligned with human behavior.
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£11.30£13.30 -
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques
As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.
An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!
The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
The definitive guide on the future of marketing, this must-have resource will help you:
- Incorporate the new rules that will keep you ahead of the digital marketing curve
- Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
- Gain valuable insights through compelling case studies and real-world examples
The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
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£18.20£21.90 -
The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies
Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman – the global lead in sales and development.
Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of ‘win-win’ and making it one of the bestselling books on sales ever published. The response to ‘win-win’ was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list in the industry.
Now, learn from the latest, third edition of this genuine business classic with The New Strategic Selling which confronts the rapidly changing world of B2B sales including:
– Real-world examples
– Strategies for confronting the competition
– New content on the most common challenges and questions from the Miller Heiman workshopThe New Strategic Selling remains essential reading for any sales directors, managers or executives in any type of company and industry.
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£25.70£27.50 -
The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business
A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect?It’s easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company’s bank account mirrors your own emotions in a rollercoaster of inconsistency and instability—you’ve left the rat race, only to find yourself on a 6- or 7-figure hamster wheel.
In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott’s 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.
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£11.40 -
The Only Technical Analysis Book You Will Ever Need: A Must-Have Charting Manual for Traders and Investors
Crack the code of technical analysis and unlock the secrets of market trends and patterns
to maximize your profitsAre you confused and overwhelmed by all the conflicting
trading advice out there?Do you feel that every trade you make depends a lot on
guesswork?Do you want a proven system of identifying market trends and predicting
profitable trades, one that you can always rely on?Then you’re in luck – it’s time to
crunch numbers and make data more meaningful with this must-have charting
manual.Even though charts, patterns, and various technical indicators look complex at
first glance, once they’re broken down into simple, easy-to-understand concepts, they are
the answer to a profitable and stress-free trading experience.These technical
indicators aren’t just a bunch of random lines and theories that make no sense to anyone except
mathematicians.They’re much easier to understand than you can possibly imagine –
there’s no guesswork involved, just simple strategies that you can benefit from to make more
winning trades.And once you’ve mastered these 6 indicators, you’ll be a well-informed
and profitable trader in no time.Whether you day trade or invest for the long term,
charts, patterns, and technical indicators will help you systematically predict when to
buy and sell stocks, cryptocurrencies, commodities, or any financial security of your
choice.In this guide, you will discover:
- 6 of the best technical indicators
and how to use them to guarantee you have more winning than losing
trades - Real-world trading strategies that have been tested and proven to work in
any market - How to read charts and chart patterns like a pro to make better
trading decisions and earn profits - How to interpret and use candlestick
patterns to make sound trading decisions and make profits while you sleep - Everything
you need to know to create your own unique trading strategy that works for you and will
make you a successful trader - Essential risk management actions to minimize your
losses and increase your profits… you will never make reckless trading decisions
again - Real-life stories of inspirational action: how billionaire traders made it to
the top (and which ones went bust a few times before they got their trading strategy
right)
And much more.
Of course, not every trade you make will
be a winning trade, even when you have mastered these indicators.This book
doesn’t guarantee you a surefire way to make heaps of money, but it does offer you the
opportunity to be a better and more successful trader in less time than you ever thought
possible.Whether you’re an experienced trader or just starting out, this book will equip
you with all the tools you need to take your trading to the next level.If you want to
up your trading game and become a technical analysis expert, then scroll up and click the “Add
to Cart” button right now.Read more
£10.40 - 6 of the best technical indicators
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The Other Side of Sales: An insider reveals the secrets to dealing with professional buyers
Whether it is in sports, in games or in business, the ones who are most successful are often the ones who know how to think like their opponent. And especially in the continuously evolving world of buying and selling, will these insights truly make the difference. Want to put an end to lost sales or decreasing margins? Re-think the relationship with your buyer.
In ‘The Other Side of Sales’ author Mark Schenkius crosses over to the other side of the table and shares his secrets from almost two decades of experience in negotiations and procurement.
Packed with new content, fresh insights and a unique set of 47 questions, this book is undeniably a game-changer for any sales professional.
Mark Schenkius is the founder of ROI10, a globally operating training and consultancy firm focused on making you successful in sales and negotiations. He has worked for Mars Inc. for over 17 years in a variety of procurement functions, and has extensive experience providing training to both sales and procurement professionals.
Full details of current services can be found at www.roi-10.com.
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£3.20 -
The Penguin History of Economics
The definitive guide to the history of economic thought, fully revised twenty years after first publication
Roger Backhouse’s definitive guide takes the story of economic thinking from the ancient world to the present day, with a brand-new chapter on the twenty-first century and updates throughout to reflect the latest scholarship.
Covering topics including globalisation, inequality, financial crises and the environment, Backhouse brings his breadth of expertise and a contemporary lens to this original and insightful exploration of economics, revealing how we got to where we are today.
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£0.90 -
The Personal MBA: A World-Class Business Education in a Single Volume
This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.
An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don’t want to work for a consulting firm or an investment bank, the chances are it simply isn’t worth it.
Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he’s torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know.
The Personal MBA teaches simple mental models for every subject that’s key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.
‘File this book under: NO EXCUSES’ Seth Godin, author of Purple Cow and Linchpin
‘Finally, here’s a 10.99 MBA. Well on its way to becoming a business classic. You’re pretty much guaranteed to get your money’s worth – if not much, much more’ Jason Hesse, Real Business
‘Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It’s rare to find complicated concepts explained with such clarity. Highly recommended’ Ben Casnocha, author of My Start-Up Life
Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website.
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£1.99 -
The Pocket Guide to High Ticket Selling: A 12-Phase Sales Script You Can Use to Sell Millions Over the Phone
“After closing millions and millions of dollars on the phone myself, and training big sales teams, I can honestly say this guide and all of Dan’s knowledge is no BS. This booklet is to the point and gives people an in-depth understanding of the psychology behind selling and how to master persuasion. This handbook will get you up to speed in no time and make you a master, just like Dan himself. I highly recommend this to anyone trying to master sales, build a sales team, or close higher ticket sales. This is a MUST-read.”
– Rudy Mawer, MawerCapital.comDan Henry is a Wall Street Journal bestselling author of Digital Millionaire Secrets, professional speaker, founder of multiple million-dollar companies including GetClients.com, the CRO and Co-Founder of CloseDeals.com, and one of the most influential entrepreneurs in the world. Dan has been featured in Forbes, Entrepreneur Magazine, Business Insider, and more. Dan started his first company to pay his way through college. His first efforts, while only mildly successful, inspired him to drop out of college and pursue entrepreneurship full time. Since then, Dan has generated over $30M in revenue in his business, which he attributes in part to the Big Money Script found in this book. Dan has even closed over $1 million from stage in a single day using many of the strategies he freely shares on YouTube.
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£0.80 -
The Power of Proven Sales Principles in Retail Business: Recall and Implement Best Practices and Tatics: How to Lead a Conversation with Customers, Deliver Value, Overcome…
Are you a hard-working salesperson who is struggling to connect with customers?
Would you like to improve your selling skills with simple and effective methods that will empower you to handle any sale objection during a conversation?
Have you been wondering if a book that can transform you into a successful salesperson who can turn a No into a Yes exists?You’ll be happy to know that there is. This is the book for you!
As a salesperson, the only thing separating you from an exceptional performance is an improvement of your soft skills. According to research, proper training will improve your soft skills by at least 20%. With this book, you’re definitely on your way to the top!
The author, Son Zimo, has worked as a salesman and life coach for years. Now, he has combined his knowledge and expertise to create an invaluable and comprehensive book that will enlighten modern salespeople with essential tips for their careers. Through simplifying sales principles, informing the reader of the psychology of sales, and helping them create and cultivate a plan to achieve their sales goals, Zimo shares his triumphs with readers.
Inside The Power of Proven Sales Principles in Retail Business, you’ll discover:
● Compelling selling psychology principles that will make you close any sale you put your mind to, irrespective of your experience!
● Ice Breaking techniques to gain your customers’ attention, get past the first no, and build lasting relationships with them.
● A comprehensive look at the power of body language and how you can use it in all your conversations.
● The art of upselling and the usage of power words.
● Ten effective ways you can transform your mindset and become an irresistible salesperson!
● The most common rejections encountered and how to overcome them.
And much, much more!
Your days of being an ordinary salesman are over! From now on, you’ll have the power to create lasting relationships with your customers, get more referrals, and exceed your sales goals. You’ll confidently grow into a reputable salesperson known only for one thing: giving maximum value to your customers!
Are you ready to start closing sales?
Then read The Power of Proven Sales Principles in Retail Business now!
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£3.70 -
The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.Read more
£5.00 -
The Psychological Safety Playbook: Lead More Powerfully by Being More Human
*Nonfiction Book Award Silver Medal**2023 NYC Big Book Award Distinguished Favorite*
The how-to guide for transformative leadership
Every employee, at every level, wants to feel seen, heard, and respected. If we don’t feel safe, we can’t be our best selves or do our most creative work. This is why leaders must ensure psychological safety for everyone in their team. Whether you’re a manager, CEO, or entrepreneur, The Psychological Safety Playbook is the guide you need to lead your team to the highest levels of performance and innovation.
The Psychological Safety Playbook invites you to explore twenty-five specific actions that will create more psychological safety in your workplace. These are all moves that every leader can adopt and practice. Each move features a description of why to try it, instructions on how to do it, and a nutshell summary. You can start anywhere in the playbook—all the plays and moves are self-contained!
Written by Karolin Helbig, a highly respected executive mindset coach with a doctorate in human genetics and extensive consulting experience, and Minette Norman, a sought-after leadership consultant with thirty years of experience in the tech sector, The Psychological Safety Playbook is the essential guide for leaders who are committed to fostering psychological safety in their teams.
In their combined years of business and applied practice, the authors have continually observed how creating a high-performing, innovative workforce starts with building a foundation of respect and shared humanity. When we hold back our true thoughts because we’re afraid of the consequences, everyone misses out. By contrast, when we can ask a naïve question, propose a wild idea, or share our honest emotions—that’s when psychological safety fuels team performance.
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£14.20
