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Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.
Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.
Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.
Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.
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£33.20 -
Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee.
The highly prestigious panels of contributors include:
Jean-Claude Larréché – INSEAD
Veronica Wong – Aston Business School
John Quelch – Harvard Business School
Susan Hart – Strathclyde Graduate Business School (SGBS)
Michael Baker – Emeritus Professor SGBS
Tim Ambler – London Business School
Tony Cram – Ashridge
Table of Contents:
PART I
Principles of Value Creation
1 Marketing and Shareholder Value
2 The Shareholder Value Approach
3 The Marketing Value Driver
4 The Growth Imperative
PART II
Developing High-Value Strategies
5 Strategic Position Assessment
6 Value-Based Marketing Strategy
PART III
Implementing High-Value Strategies
7 Building Brands
8 Pricing for Value
9 Value-Based Communications
10 Value-Based Marketing in the Digital Age
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£33.20 -
CIMA BA3 Fundamentals of Financial Accounting: Course Book
The Course Book provides all the knowledge required in a user friendly format with easy navigation. It is specifically designed to make your studies as effective and efficient as possible throughout.Read more
£33.30 -
Law for Business Students
Explore the key aspects of business law through accessible, engaging real-life cas
Law for Business Students, 12th edition, by Adams, Caplan and Lockwood provides you with contemporary and comprehensive coverage of the fundamental legal principles relating to the business environment. It introduces legal concepts to non-law students in a practical and engaging way through real-life cases relevant to the business world. The book offers a range of features to help you understand, apply and analyse legal concepts, including scenarios to encourage the development of opinions and application of relevant legal concepts. The ‘Worth thinking about’ sections provide discussion points to analyse within the classroom, while ‘Exam tips’ help revision practice by pointing to areas of the law which are likely to appear in exam questions.
The new edition has been thoroughly updated to cover legal developments in a range of diverse areas relevant to the core topics of law: contract (including intellectual property), tort, employment and business organisations (including formation), governance, and dissolution. It reflects the changes in the law as a result of Brexit, as well as Covid litigation arising in relation to employment rights.
This title also has a Companion Website.
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£33.40£39.90Law for Business Students
£33.40£39.90 -
x Technical Analysis of Stock Trends
This is a guide to everry aspect of charting stocks – from basic principles to advanced trading techniques – to help investors make money regardless of waht the market is doing. It advises on what what to buy, when to buy it, and when to sell it.Read more
£34.00£56.00x Technical Analysis of Stock Trends
£34.00£56.00 -
The Safety Compass: A Practical Approach To The Management Of Health And Safety Regulations (Simply Safety Management)
Are you ready to embark on a journey towards a safer and more secure workplace? Do you want to create an auditable health and safety management system, or seeking to gain ISO accreditation for your organisation? Look no further than “The Safety Compass: A Definitive Guide and Road Map to Health and Safety Management.”
In this comprehensive and authoritative guide, Craig McNaughton takes you by the hand and navigates the complex world of health and safety regulations with precision. This book isn’t just another manual; it’s your trusted companion on the path to creating a culture of safety within your organization.
Discover how to:
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Comply with Confidence: Learn to interpret and adhere to health and safety regulations effortlessly, turning compliance into a competitive advantage.
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Lead with Impact: Uncover the pivotal role of leadership in fostering a safety-first culture and become the visionary guide your team needs.
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Harness the Power of Technology: Embrace cutting-edge tools and techniques to streamline safety processes and incident reporting, ensuring a proactive approach.
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Empower Your Workforce: Engage employees at all levels, encouraging active participation, and making safety everyone’s responsibility.
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Learn from the Best: Explore real-world examples of organizations that have successfully implemented safety management strategies, and gain insights from their journeys.
“The Safety Compass” isn’t just a book; it’s your definitive guide to creating a safer, more productive, and compliant workplace. Whether you’re a seasoned safety professional or just starting on the road to workplace safety, this book equips you with the knowledge, tools, and inspiration to navigate the challenges and complexities of health and safety management.
Join the ranks of organizations that have made safety their compass, and let this road map lead you to a brighter, safer future. Your journey to excellence in health and safety management starts here.
Don’t wait! Secure your copy of “The Safety Compass” today and set your organization on the path to safety success.
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£34.20 -
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The New Global Politics of the Asia-Pacific: Conflict and Cooperation in the Asian Century
Now in its new and fully updated third edition, The New Global Politics of the Asia Pacific continues to provide a compelling analysis of a region undergoing dramatic changes. Based on new research and offering fresh interpretation, this edition evaluates the prospects for continuing US dominance in the ‘Asian Century’. Whilst presenting evidence for a multifaceted ‘Beijing Strategy’, which aims to counter the US by building an alternative regional order, it also explains Japan’s definitive departure from its limited military role. Providing an introductory guide for the main frameworks needed to understand the region, including realism, liberalism and critical theory, this new edition is reader-friendly, and offers sophisticated competing explanations. Key content includes:
- Intra-regional conflicts in the South China Sea and the Korean peninsula,
- The different responses within the Asia-Pacific to the globalization of Western ideas of democracy and political economy,
- The underappreciated success of the Association of Southeast Asian Nations in building a regional identity,
- The European Union’s soft power in the region.
A highly topical account, which offers an overview of the main actors, institutions and contemporary issues in the Asia-Pacific, the book will be essential reading for undergraduate students of Asian Studies, International Politics, and anyone interested in the region.
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£34.20£38.00 -
Projects in Computing and Information Systems: A Student’s Guide: A Student’s Guide (3rd Edition)
This book is the essential guide for any student undertaking a computing/IS project, and will give you everything you need to achieve outstanding results.
Undertaking a project is a key component of nearly all computing/information systems degree programmes at both undergraduate and postgraduate levels. Projects in Computing and Information Systems covers the four key aspects of project work (planning, conducting, presenting and taking the project further) in chronological fashion, and provides the reader with the skills to excel.
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Civil Litigation 2022/2023: Legal Practice Course Guides (LPC)
Civil Litigation is a thorough, up to date and practical introduction to the Civil Procedure Rules and the principles and tactics used in pursuing a civil case. The civil process has been divided into five stages, starting with pre-action considerations, moving on to examine the issue and service of proceedings, before considering interim matters, trial and enforcement. The aim of the book is to equip readers with the knowledge necessary to enable them successfully to navigate their way through these stages. The text has a user-friendly structure and includes checklists and specimen documents which build up into a case study forming a useful overview of the civil litigation process. The appendices incorporate helpful templates, flow diagrams, case study documents and copies of the more common court forms used in civil litigation.
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Criminal Litigation: 2022/2023: Legal Practice Course Guides (LPC)
Criminal Litigation: Practice and Procedure provides a thorough and practical guide to all areas of the law and practice with which the aspiring criminal litigator needs to be familiar. Written with the LPC in mind, this book is suitable for both the core module of Criminal Litigation and the Advanced Criminal Practice option.
Case study documents are used to demonstrate both common documents and skills required of a criminal practitioner (eg bail application, plea in mitigation, bad character and hearsay) and, in addition, examples are used throughout the text to illustrate points of complexity. Completed copies of the most important court forms are included where appropriate, and invaluable flowcharts can be found at the end of each chapter to assess understanding of the topics covered.
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Foundations of Marketing, 6e
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy.
Discover:
- How marketing adds value to customers and organizations
- How innovative brand positioning drives commercial success
- How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels
- How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities.
Key features:
- Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC.
- Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally.
- Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues.
- 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry.
- Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
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£34.20£54.10Foundations of Marketing, 6e
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Frank Wood’s Business Accounting Volume 1
Were you looking for the book with access to MyAccountingLab? This product is the book alone and does NOT come with access to MyAccountingLab. Buy Frank Wood’s Business Accounting Volume 1, 13th edition with MyAccountingLab access card (ISBN 9781292088549) if you need access to MyAccountingLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyAccountingLab.
‘An excellent book, well written with each chapter building logically on the last, allowing students to build their knowledge in manageable steps.’
Stephen McNamee, University of Ulster
The world’s best-selling textbook on book-keeping and accounting, Business Accounting Volume 1 continues to provide an indispensable introduction for students and professionals across the globe. It is renowned for its clarity, with easy-to-understand language and a plethora of examples to aid your understanding.
In the 13th edition, which is fully compliant with International Financial Reporting Standards (IFRS), all topics have been fully updated, including areas such as computerised accounting, banking, and accounting concepts and assumptions. With a brand new Chapter 2 on double entry, and more than 100 new review questions and activities, this edition contains all you need to understand and consolidate the key concepts in accounting.
MyAccountingLab
Join over 11 million students benefiting from Pearson MyLabs.
This title can be supported by MyAccountingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyAccountingLab to accelerate your learning? You need both an access card and a course ID to access MyAccountingLab.
These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a course ID but no access code, you can benefit from MyAccountingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyAccountingLab (ISBN:9781292088549)
4. If your lecturer is using the MyLab and you would like to purchase the product…
Go to www.myaccountinglab.com to buy access to this interactive study programme.
For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
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£34.20£46.50Frank Wood’s Business Accounting Volume 1
£34.20£46.50 -
FIA Foundations of Financial Accounting FFA (ACCA F3): Workbook
Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as an ACCA Approved Content Provider, BPP Learning Media s suite of study tools will provide you with all the accurate and up-to-date material you need for exam success.Read more
£34.40£36.10 -
FIA Foundations in Management Accounting FMA (ACCA F2): Workbook
Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as an ACCA Approved Content Provider, BPP Learning Media s suite of study tools will provide you with all the accurate and up-to-date material you need for exam success.Read more
£34.40£36.10 -
Designing Data-Intensive Applications: The Big Ideas Behind Reliable, Scalable, and Maintainable Systems
Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords?
In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications.
- Peer under the hood of the systems you already use, and learn how to use and operate them more effectively
- Make informed decisions by identifying the strengths and weaknesses of different tools
- Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity
- Understand the distributed systems research upon which modern databases are built
- Peek behind the scenes of major online services, and learn from their architectures
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£34.75£47.99 -
The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative Ideas, Strategies and Campaigns
How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry’s concept drawings of over 400 of the greatest ads of all time.For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360° branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury’s Gorilla and Old Spices The Man Your Man Could Smell Like, both conceptually timeless campaigns.An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.Read more
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Marketing Plans: Profitable Strategies in the Digital Age
The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
- A best-practice, step-by-step process for coordinating marketing strategy and planning
- Methods to create powerful, differentiated value propositions
- Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits
- Lessons from the leaders on how to embed world-class marketing within the organisation.
Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
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£35.00£38.00 -
SQE2 Oral Skills for Lawyers 2e
Oral Skills for Lawyers is a thorough, up-to-date and practical explanation of how oral skills should be performed for the SQE2 examinations. The main skills covered are advocacy and interviewing skills (including attendance note/legal analysis). It covers all aspects of the skills you need to know, breaking them down in manageable parts, and giving you the tools you need for the SQE2.Read more
£35.10£38.00SQE2 Oral Skills for Lawyers 2e
£35.10£38.00 -
SQE – Legal Services 3e (SQE1)
The third edition of this manual provides a comprehensive review of the sector and a thorough examination of the regulatory and statutory controls placed on those delivering legal services to the public.
The new editions of The University of Law SQE1 manuals have been revised to bring the law and procedure up to date as at 1 April 2023 (titles with tax elements to 30 April 2023) and incorporate changes in the SQE1 assessment specification. These updated versions, together with our periodic updating service, will make sure your knowledge of the SRA’s SQE1 syllabus is ‘exam ready’.
Our practice assessment questions, embedded throughout the manuals, which are in the style of the Single Best Answer Questions which make up the SQE1 assessments, have also been reviewed and updated.
This book is part of a series of 15 University of Law study manuals that cover SQE1.
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£35.10£38.00SQE – Legal Services 3e (SQE1)
£35.10£38.00 -
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world’s leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.
Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing ‘rules’ upside-down.
Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level.
This fully revised second edition of The Luxury Strategy explores the diversity of meanings of ‘luxury’ across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.
Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
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Modern Legal Drafting: A Guide to Using Clearer Language
Modern Legal Drafting provides a comprehensive, authoritative guide to drafting legal documents in effective, plain English. Peter Butt, a leading expert in the field, has fully revised and updated the text for this new edition. It combines a practical focus with the legal principles that underpin the use of plain language in law. This dual practical and academic approach distinguishes it from other books in the field. It includes expanded material on the techniques for achieving a style that is both clear and legally sound. It also includes new material on the challenges and merits of drafting in plain language, and provides many before-and-after examples to help both practising lawyers and students develop their skills. It takes an international approach, drawing upon case law and statutes from England, Australia, New Zealand, the United States, Canada, Ireland, India, Malaysia, Singapore and Hong Kong.Read more
£35.50£38.90 -
Health and Safety in Logistics: Assessing and Avoiding Risk in Warehousing and Transportation
Logistics is a complex industry that exposes employees to a whole variety of risks.
These include not only accidents on the road and deaths and injuries resulting from unsafe use of forklifts, but also the consequences of poor fire safety, long-term health risks due to poor manual handling technique and problems relating to mental health. Many thousands of incidents are recorded every year. This book examines each aspect of health and safety in turn, with a focus on warehousing and transportation.
Health and Safety in Logistics informs managers about potential hazards found in the industry and explains in detail how they can make the workplace as safe as possible.
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£35.70£39.90 -
Marketing Plans: How to prepare them, how to profit from them
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step by step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands on guide to implementing every single concept included in the text. New chapters and content include: * A Does it Work feature throughout demonstrating examples of real successes using the processes in the book * More substantial coverage of consumer behaviour to balance the book s focus with B2B planning * Digital techniques and practices brought fully up to date * Also includes a comprehensive online Tutors Guide and Market2Win Simulator for those who teach marketing strategyRead more
£36.00£37.00 -
Python for Finance Cookbook: Over 80 powerful recipes for effective financial data analysis, 2nd Edition
Use modern Python libraries such as pandas, NumPy, and scikit-learn and popular machine learning and deep learning methods to solve financial modeling problems
Purchase of the print or Kindle book includes a free eBook in the PDF format
Key Features
- Explore unique recipes for financial data processing and analysis with Python
- Apply classical and machine learning approaches to financial time series analysis
- Calculate various technical analysis indicators and backtest trading strategies
Book Description
Python is one of the most popular programming languages in the financial industry, with a huge collection of accompanying libraries. In this new edition of the Python for Finance Cookbook, you will explore classical quantitative finance approaches to data modeling, such as GARCH, CAPM, factor models, as well as modern machine learning and deep learning solutions.
You will use popular Python libraries that, in a few lines of code, provide the means to quickly process, analyze, and draw conclusions from financial data. In this new edition, more emphasis was put on exploratory data analysis to help you visualize and better understand financial data. While doing so, you will also learn how to use Streamlit to create elegant, interactive web applications to present the results of technical analyses.
Using the recipes in this book, you will become proficient in financial data analysis, be it for personal or professional projects. You will also understand which potential issues to expect with such analyses and, more importantly, how to overcome them.
What you will learn
- Preprocess, analyze, and visualize financial data
- Explore time series modeling with statistical (exponential smoothing, ARIMA) and machine learning models
- Uncover advanced time series forecasting algorithms such as Meta’s Prophet
- Use Monte Carlo simulations for derivatives valuation and risk assessment
- Explore volatility modeling using univariate and multivariate GARCH models
- Investigate various approaches to asset allocation
- Learn how to approach ML-projects using an example of default prediction
- Explore modern deep learning models such as Google’s TabNet, Amazon’s DeepAR and NeuralProphet
Who this book is for
This book is intended for financial analysts, data analysts and scientists, and Python developers with a familiarity with financial concepts. You’ll learn how to correctly use advanced approaches for analysis, avoid potential pitfalls and common mistakes, and reach correct conclusions for a broad range of finance problems.
Working knowledge of the Python programming language (particularly libraries such as pandas and NumPy) is necessary.
Table of Contents
- Acquiring Financial Data
- Data Preprocessing
- Visualizing Financial Time Series
- Exploring Financial Time Series Data
- Technical Analysis and Building Interactive Dashboards
- Time Series Analysis and Forecasting
- Machine Learning-Based Approaches to Time Series Forecasting
- Multi-Factor Models
- Modelling Volatility with GARCH Class Models
- Monte Carlo Simulations in Finance
- Asset Allocation
- Backtesting Trading Strategies
- Applied Machine Learning: Identifying Credit Default
- Advanced Concepts for Machine Learning Projects
- Deep Learning in Finance
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Constitutional and Administrative Law
Using numerous topical examples and a clear structure, this third edition textbook provides an accessible, discursive and scholarly treatment of the key contemporary issues in UK public law. Drawing upon their extensive teaching and research experience, Roger Masterman and Colin Murray offer an engaging account of the key topics which make up a constitutional and administrative, or public, law syllabus. Controversial issues and broader debates are highlighted throughout the text, allowing the reader to develop a strong understanding of both the application of key topics in the field and the socio-political context in which the constitution has developed. This fully revised edition includes detailed analysis of recent significant cases, the constitutional implications of the Covid-19 pandemic and a dedicated chapter on the consequences of Brexit.Read more
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Poole’s Textbook on Contract Law
A student classic: clear, comprehensive, contextual. The immensely popular Poole’s Textbook on Contract Law has been guiding students through contract law for over 20 years. The law of contract is placed within its commercial context, and students are provided with a detailed yet accessible treatment of all the key areas of contract law.Case-driven content and succinct explanations are combined with summaries, questions, and examples to allow students to gain a sound understanding of the theory and application of contract law principles.
Digital formats and resources:
The sixteenth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with embedded self-assessment activities, and multi-media content including a series of supportive videos and links that offer extra learning support: a href=”http://www.oxfordtextbooks.co.uk/ebooks/” www.oxfordtextbooks.co.uk/ebooks/a
– The study tools that enhance the e-book are all also available as stand-alone online resources for use alongside the print book.Online resources include:
– Over 300 multiple choice questions with answers and feedback
– A selection of videos from the authors
– Guidance on answering problem questions in contract law
– Exercises and guidance on reading cases.Read more
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Medical Law and Ethics
Medical Law and Ethics provides coverage of the major topics of medical law and ethics, combining detailed legal exposition and analysis with moral theory and philosophy. It considers the wider contextual pressures facing the law, such as the impact of patient consumerism and the changing perceptions of medicine. New for the Sixth Edition: – Data Protection Act 2018; Organ Donation (Deemed Consent) Act 2019; Mental Capacity (Amendment) Act 2019; – 73 additional cases, including the end of life cases brought by Noel Conway and Phil Newby and on behalf of Ashya King, Charlie Gard and Alfie Evans. Medical Law and Ethics is an ideal textbook for undergraduate law students, those studying at postgraduate level and researchers. The text will also provide a useful supplementary reader to students studying Philosophy, Ethics and Medicine.Read more
£36.10Medical Law and Ethics
£36.10 -
Company Law
The fifth edition of this highly respected text continues to offer essential guidance and understanding to law students in addition to those studying the related subjects of accountancy, business management and banking. By highlighting the key areas on which practitioners advise clients, Company Law is also invaluable to professionals who are seeking a clear, logical and concise guide to company law in Scotland.Read more
£36.10Company Law
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Legal Systems & Skills: Learn, Develop, Apply
The only text that fully combines coverage of legal systems with academic and professional legal skills. Coupled with the focus on employability and commercial awareness, Legal Systems & Skills is the essential contemporary toolkit for law students.Legal Systems & Skills speaks directly to students – encouraging, engaging, and enthusing at all times. It is accessible, with a clear writing style and a wide range of pedagogical features to help students to apply their knowledge practically.
Learn how law works
· Students get to grips with all the essential topics of English legal system, think about different perspectives, and understand their implications.
· Clear, no-nonsense explanations, supported by annotated documents, flowcharts and diagrams that provide a visual representation of concepts and processes, build students’ confidence.Develop the essential skills
· Students are equipped with the tools they need to thrive in their academic studies and in subsequent employment. Students are encouraged to become adept researchers, nimble problem-solvers, dexterous writers, and competent communicators.
· Topics such as negotiation and mediation, presentations, and client meetings introduce students to the professional skills essential for progression into both legal practice and other professional careers.
· Commentary helping students engage with assessment criteria and develop their critical thinking skills.Apply them to succeed
· Students are encouraged to reflect on and actively improve their commercial awareness through case studies and activities. Targeted coverage of employability, practise interview questions, CV development, and transferrable skills help students to approach their future careers with confidence and communicate their own competencies effectively.
· ‘Practical exercises’ throughout provide opportunities to take a hands-on approach to tackling a wide range of legal skills.
· ‘What the professionals say’ boxes bring in voices from across the world of legal services and other professions, including comments from barristers, solicitors, CEOs, solicitors’ paralegals, and librarians.Digital formats and resources
This fourth edition is available for students and institutions to purchase in a variety of formats, and is suppported by online resources.
– The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The online resources
that support the book include:
– Self-test multiple choice questions
– The authors’ guidance to answering the practical exercises in each chapter
– Sample interview questions to help students identify which areas of commercial awareness they need to focus on
– A library of web links that direct students to useful websites and relevant mediaRead more
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Founding Sales: The Early Stage Go-to-Market Handbook
This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book will be targeted specifically to the realm of B2B SAAS software, and specifically as regards new, potentially innovative or disruptive offerings that are being brought to market for the first time.
In short, direct sales of the sort a B2B SAAS software startup would engage in.
With that said, if you are looking to be a first time salesperson, transitioning in from another type of role, or fresh out of school, in an organization that meets those characteristics above, you will get value out of this book.
Similarly, if you are a first time sales manager, either of the founder type, or a sales individual contributor who is transitioning into that role, again, in an organization who meets the criteria above, you will also get value from this book.
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Accounting and Finance for Managers: A Business Decision Making Approach
This textbook is the ideal guide for business and management students who need to understand accounting and finance information and develop analytical skills in order to make better-informed decisions.
Accounting and Finance for Managers rebukes the myth that in order to excel in accounting and finance you need to be great at mathematics. Split into two broad sections which focus on financial accounting and management accounting and finance, this textbook uses clear, accessible language that will appeal to students from a variety of academic backgrounds. Taking a uniquely practical approach that focuses on the financial aspects of business decisions, the textbook covers all the core topics of accounting and finance, including basic bookkeeping, financial analysis, business planning, cash-flow analysis and investment decisions.
Now in its third edition, Accounting and Finance for Managers contains updates on new accounting standards and regulations, as well as featuring up-to-date real-world examples of real options, value chain analysis and competitive advantage analysis. This textbook features ‘traditional’ accounting practices in detail, but also covers topics with a strategic focus to ensure students learn to think in broader strategic terms. Written for an international audience using International Financial Reporting Standards (IFRS) terminology with supporting online resources including additional exercise questions, curated further reading and lecture slides for each chapter.
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£36.30£40.80 -
Principles of Accounting
The accounting student faces the formidable task of learning every aspect of accounting, which covers an immense range of topics. The Principles of Accounting textbook covers the essentials, including how to record transactions, close the books, and produce financial statements. It also addresses the accounting for cash, investments, receivables, inventory, fixed assets, liabilities, and equity. In addition, the textbook describes how to account for payroll, the many ways to track costs, and the various approaches to setting up a budget and deciding whether to purchase assets. The intent is to provide the student with a firm grounding in fundamental accounting concepts, which we reinforce with hundreds of examples. Principles of Accounting is so comprehensive that it may be used as a desk reference after students have become professional accountants.Read more
£36.30Principles of Accounting
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Investment Banking 101: 500+ Technical Questions Answered
Investment Banking 101: 500+ Technical Questions Answered, the third of the Investment Banking 101 series, is an unmatched problem solver that addresses the most frequently asked questions in investment banking, sales & trading, private equity, hedge fund, project finance, and infrastructure.Loaded with the most asked questions on sell-side and buy-side industries, it provides easy-to-understand, structured answers. It allows undergraduates, MBA students, career switchers, instructors, or professionals to extract necessary information easily.
Investment Banking 101: 500+ Technical Questions Answered contains over 500+ questions and answers, including multiple real-world case studies that enable you to truly master and refine the core skills of the successful investment professional.
Feedback:
“Advice can play a decisive role in personal development. The most important thing is who you get this advice from. Kevin Romanteau immediately recognized what was important for me to take the next step after the first few minutes of our conversation because he has been in my shoes himself and has the experience and expertise to do so. Specifically, his LBO training helped me to prepare for upcoming interview processes. The technical questions in his books are much more practical and go deeper than other common interview guides. Questions prepared by someone who has conducted several interviews with prospective interns. Absolutely recommended!“ Aris, M&A Intern – Goethe UniversityRead more
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SQE – Legal System of England and Wales 3e (SQE1)
The third edition of this manual provides a thorough and practical depiction of the relationship between solicitors and the legal system of England and Wales.
The new editions of The University of Law SQE1 manuals have been revised to bring the law and procedure up to date as at 1 April 2023 (titles with tax elements to 30 April 2023) and incorporate changes in the SQE1 assessment specification. These updated versions, together with our periodic updating service, will make sure your knowledge of the SRA’s SQE1 syllabus is ‘exam ready’.
Our practice assessment questions, embedded throughout the manuals, which are in the style of the Single Best Answer Questions which make up the SQE1 assessments, have also been reviewed and updated.
This book is part of a series of 15 University of Law study manuals that cover SQE1.
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£36.60£38.00SQE – Legal System of England and Wales 3e (SQE1)
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Learning Legal Skills and Reasoning
Language skills, study skills, argument skills and the skills associated with dispute resolution are vital to every law student, professional lawyer and academic. The 5th edition of Learning Legal Skills and Reasoning draws on a range of areas of law to show how these key skills can be learnt and mastered, bridging the gap between substantive legal subjects and the skills required to become a successful law student.
The book is split into four sections:
- Sources of law: Including domestic, European and international law.
- Working with the law: Featuring advice on how to find and understand the most appropriate legislation and cases.
- Applying your research: How to construct a legal argument, answer a problem question and present orally (mooting).
- Skills for solving disputes: From negotiation to mediation and beyond.
Packed full of practical examples and diagrams to illustrate each legal skill, this new edition has been fully updated and now includes a new chapter on drafting. It will be an essential companion for any student wishing to acquire the legal skills necessary to become a successful law student.
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£36.60£40.80Learning Legal Skills and Reasoning
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Pearson Edexcel A level Business
Ian Marcousé’s accessible and engaging textbooks brought together in one updated volume covering everything your students need to know for the Pearson Edexcel A level Business specification.
– Breaks content down into short, clear chapters – covering all topics in the depth students need
– Updated business examples throughout the text and in end of unit case studies bring the subject to life
– A range of questions and activities provide students with the opportunity to apply what they know and practise questions
– Builds students’ confidence with key terms used in context and compiled in an accessible glossary
– Supported by an Answer Guide to assist teaching and save timeThis Student Book has been endorsed for use with the Pearson Edexcel A Level Business qualification.
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£37.00£41.80Pearson Edexcel A level Business
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Legal Skills
A comprehensive and accessible guide to the academic and practical skills needed in the study of law, including essential techniques for legal research, reasoning, writing, advocacy, negotiation, interviewing and advising. Also features an extensive section on career development.Read more
£37.00Legal Skills
£37.00 -
Future of Tourism Marketing
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies.
Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.
The chapters in this book were originally published in Journal of Travel & Tourism Marketing.
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£37.00Future of Tourism Marketing
£37.00 -
English Corporate Insolvency Law: A Primer
This unique book provides readers with a concise yet rigorous outline of the English corporate insolvency framework as it is practised in domestic and cross-border cases. In doing so, this primer provides clear and accessible guidance on what is often considered to be a highly technical subject.Throughout the book, Eugenio Vaccari and Emilie Ghio demonstrate how to successfully navigate the uncharted waters of the significantly revised English corporate insolvency rules and procedures. Chapters answer foundational questions in insolvency law, such as: How are companies liquidated in England? How and why are they rescued and restructured? What happens when a company is liquidated or restructured, but has assets and creditors in England and abroad? The book also includes a comprehensive analysis of the sweeping and far-reaching changes to the regulatory framework introduced in the wake of the COVID-19 pandemic.
Providing a blend of accessible but detailed guidance and critical discussion, the hybrid nature of English Corporate Insolvency Law: A Primer will make the book an ideal companion for students, practitioners (especially new entrants to the profession) and researchers in the fields of company and insolvency law, both within England and internationally.
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£37.10 -
Digital Marketing: Strategic Planning & Integration
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.
The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.
Key features:
- Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.
- A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios.
- ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing.
- ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.
- The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.
- Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading.
- Worked digital marketing plan.
- Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles.
Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
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£37.10£43.70Digital Marketing: Strategic Planning & Integration
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