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The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO to Achieve Massive Results
“The Psychology of a Website” delivers a step-by-step blueprint for a complete makeover of your online presence. This book offers timeless techniques for turning underperforming websites into massive success stories for businesses, marketers, and entrepreneurs who need to get results now and don’t have the time to wait months to start selling on Google.Combining dozens of practical examples from some of the world’s most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step WebsitePSY Formula covered in this book will take you on a guided journey to: – Build instant trust and minimize friction- Reduce your bounce rates by learning how to overcome common objections- Encourage small commitments pulling the user towards your offer- Frame your offer using effective design and copywriting for the Web- Reassure with social proof to close more sales- Build conversion funnels to create a repeatable source of new customers“Matthew Capala provides something different and necessary” ― Dorie Clark, HBR Writer, Author of “Reinventing You”“Go get my brother’s book” ― Ja Rule, Celebrity Rapper and Founder of Iconn“Matt is THE expert when it comes to SEO” ― Deborah Malone, Content Manager at WSECURead more
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The Qualification Struggle: Master your sales qualification process
Have you ever wondered why you are always busy chasing opportunities? Why do you feel you have to pursue too many projects?The Qualification Struggle is written to make your sales pipeline healthier. Readers will understand why their attempts to structure the qualification process consistently fail. Why do you sometimes pursue too many and sometimes too few opportunities?
You can only spend your resources once. You better direct those resources to the prospects that add the most value to your business. It would be best if you stopped wasting energy on the wrong activities. You have to understand the factors that impact the qualification process.
The Qualification Struggle shows you the factors that influence your target opportunities. You will learn that traditional qualification frameworks, like BAND or MEDDICC, fall short in your business.
Have you ever wondered why you have trouble opening up a new market or entering a business relationship with your dream client? Have you ever wondered why fewer new opportunities present themselves in the weeks before the vacation season?
Human behavior guides salespeople in the direction of least resistance. Why should a salesperson put in additional effort to attract a dream client if the rest of the organization punishes him because the opportunity does not fit into the qualification criteria?
Should the qualification framework be the same for all sales team members at all times? For example, what happens if you keep disqualifying the opportunities from the new salesperson you just hired?
We all know the qualification process is flexible, but you can get a firm grip. Read The Qualification Struggle and regain control of finding the right opportunities. Those opportunities are a perfect fit for your core competencies.
Re-ignite your entrepreneurial flame and spark the motivation of the sales team again. Get your copy of “The Qualification Struggle” today. Change your life.
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£8.50 -
The Queering of Corporate America: How Big Business Went from LGBT Adversary to Ally (Queer Ideas/Queer Action)
An accurate picture of the LGBTQ rights movement’s achievements is incomplete without this surprising history of how corporate America joined the cause.Legal scholar Carlos Ball tells the overlooked story of how LGBTQ activism aimed at corporations since the Stonewall riots helped turn them from enterprises either indifferent to or openly hostile toward sexual minorities and transgender individuals into reliable and powerful allies of the movement for queer equality. As a result of street protests and boycotts during the 1970s, AIDS activism directed at pharmaceutical companies in the 1980s, and the push for corporate nondiscrimination policies and domestic partnership benefits in the 1990s, LGBTQ activism changed big business’s understanding and treatment of the queer community. By the 2000s, corporations were frequently and vigorously promoting LGBTQ equality, both within their walls and in the public sphere. Large companies such as American Airlines, Apple, Google, Marriott, and Walmart have been crucial allies in promoting marriage equality and opposing anti-LGBTQ regulations such as transgender bathroom laws.
At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.
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£17.60£25.70 -
The RAISING PROJECT FINANCE Handbook
Packed with advice on getting YOUR project financed, and backed with the author’s three decades experience as a project finance intermediary and direct financier. This book is now the Official Project Finance Exchange (PFX) User Guide
Most importantly it describes in detail how the Project Plan (PP) should be assembled and structured, and linked to its associated files in the project’s Dropbox folders. It presents how long-established, but time-consuming and expensive traditional finance raising tasks have been fully integrated into PFX and how the primary task of connecting finance raisers with financiers is now a streamlined, structured and pain-free process through PFX.
Ch1: History and Introduction
The essential backgrounder. Starting with the Eurodollar bond market in the 1960’s through the ascendance of investment banks, private equity, hedge and alternative investment funds to the present day dominated by private capital channelled through all those above plus asset managers, wealth managers, mandated lenders, corporate investors and family offices; Defining institutional and private capital; How research, data and comment from Wealth-X, McKinsey, Campden Wealth, Cap-Gemini (World Wealth Report), The Economist and others provide the basis for a global project finance capital market valuation of a minimum $2 trillion (updated in 2023 to $9tn).Ch2: Welcome to the Maze
The dreaded ‘broker chain’; Scams and frauds; How to spot ‘joker brokers’; Why it is best to avoid people you already know to assist in your finance raising.Ch3: What is ‘Shovel Ready’?
How to make any financier roll their eyes, tell them your project is ‘shovel ready’; Definition of ‘project finance’; Detailed presentation of what makes a project ‘submission ready’ and how only the investor and their counterparties can declare a project ‘shovel ready’.Ch4: The Project Plan (PP)
How to assemble and present this critical document; Organising your Dropbox/data-room folders; Supporting documentation (contracts, permits etc)Ch5: The Executive Summary (ES) and Submission
Just as vital as the PP; How the ES is part auto-filled for you by PFX; Keeping it short; Condensing information from the PP; PFX financiers request your ES direct from your elevator pitch.Ch6: Financing Structures
How there are probably as many financing structures as there are financiers; Conditions precedent; Tranches; Security; Default events and other fundamentals of what to expect in your Terms Sheet.Ch7: Financier Types and How to Find Them
Defining asset managers; Alternative investment funds; Corporate investors; Hedge funds; Mandated lenders; Multi-/single-family offices; Private banks; Private equity and debt funds; Wealth managers, etc.; All are registered PFX Financiers.Ch8: Fifteen Ways to Lose Your Financier
Fifteen errors made by project sponsors that have brought discussions and negotiations to a premature end.Ch9: Engagement and Protocols
Final terms sheet; The close; Post-close reporting.Ch10: Arbitrage Trading
How the PFX Trade Desk can help you leverage your available cash into higher equity in your project, making it more attractive to debt investors. And how investors can use arbitrage trading to rapidly grow their investable capital reserve.Ch11: The Project Finance Exchange(PFX)
Introduction; Raising project finance; Financiers; Intermediaries. How PFX is introducing structure and standards into the global project finance market.Read more
£11.70 -
The Reason Everything Happens: Mental Health Without The Bulls**t
I’m not a doctor, a psychologist or a psychiatrist and this isn’t an academic work.
These are just the thoughts of someone who got stuck in the mental health quagmire, who chose to find their own way back to dry land and how now tries to help others get trapped up to their necks.
In doing this, I use three key words:
Responsibility. Consequences. Accountability.
A stronger mind starts with us taking responsibility for everything we do and say.
We then need to understand the potential consequences of these words and actions.
And we need to be accountable to ourselves, to stick to the plan of who and what we want to be.
There’s no question these days that it’s too easy to blame others for how we’re feeling, to feign outrage or claim to be triggered. We’re encouraged to lash out, to look for scapegoats.
This isn’t a healthy way to be, not for us or for anyone around us, which is why The Reason Everything Happens encourages us to accept – even embrace – our own failings and weaknesses as well as our successes and strengths. It invites us to try to understand why other are the way they are, rather than isolating them because of it.
Because if every did this…well, the logic is that no one would be scapegoating anyone else, no one would be lashing out.
That’s a huge wish on my part, of course. But even if this book encourages one person to choose a new way of thinking, to accept responsibility and understand consequences, to be accountable, then it will have been worth writing.
Oh, and it also tells you how to cook the perfect Beef Wellington.Read more
£15.20 -
The Regulatory Reform (Fire Safety) Order 2005
The Regulatory Reform (Fire Safety) Order 2005 Original (As made) 2005 No. 1541 REGULATORY REFORM, ENGLAND AND WALESRead more
£12.40 -
The SaaS Sales Method for Account Executives : How to Win Customers (Sales Blueprints Book 5)
Sales account executives today face challenges from all directions. Customers want to do their own research. Sales cycles are shorter. Contract sizes are smaller. And few companies have the time or resources to invest in ongoing sales training. This set of Blueprints provides a detailed and structured approach to succeeding as a sales account executive. With advice for both individual salespeople as well as for sales team leaders, The SaaS Sales Method for Account Executives: How to Win Customers builds on The SaaS Sales Method by focusing on the fundamental sales skills needed to help customers commit, as opposed to just closing them.Read more
£1.20 -
The SaaS Sales Method for Sales Development Representatives: How to Prospect for Customers (Sales Blueprints Book 4)
The ultimate guide for Sales Development Representatives, also known as SDRs. In this book you will learn the most advanced prospecting sales skills from recognized leaders in the sales profession. Covering everything from determining the right fit to going deeper and understanding what a customer’s real pain is, The SaaS Sales Method for Sales Development Representatives: How to Prospect for Customers helps sales leaders, sales managers, and individual salespeople understand what it takes to succeed and provides step by step instructions.Read more
£0.70 -
The SaaS Sales Method Fundamentals: How to Have Customer Conversations (Sales Blueprints Book 3)
The SaaS Sales Method Fundamentals: How to Have Customer Conversations distills how the entire organization communicates with customers down to a simple set of interactions. These interactions happen across multiple channels, from email to phone to in person meetings. What is different about how Blueprints approaches communication is that it emphasizes Impact – understanding how everything in the customer relationship affects the customer’s business results. Sales professionals, whether Sales Development Representatives, Account Executives, Customer Success Managers, or Account Managers, will benefit from the important impact-oriented communications frameworks in this book.Read more
£0.70 -
The SaaS Sales Method: Sales As a Science (Sales Blueprints Book 1)
In a modern recurring revenue business it is impossible to scale without treating sales as a science. In this first book of the Sales Blueprints series, Jacco Van Der Kooij and Fernando Pizarro break down the science of sales into its basic elements. Unlike any book before it, The SaaS Sales Method exposes the math the underpins each stage in revenue production, from marketing, to sales, to customer success, and infers how revenue leaders should structure their processes, organizations, and training in each. By linking all three functions, The SaaS Sales Method provides a framework for the modern revenue leader to understand and improve their entire system, shifting from what the authors call a superstar culture to a science culture in the process. While subsequent books in the series go into depth on the specifics of each revenue function and the skills needed to succeed in each, The SaaS Sales Method is the glue that holds the entire approach together.Read more
£1.20 -
The Safety Compass: A Practical Approach To The Management Of Health And Safety Regulations (Simply Safety Management)
Are you ready to embark on a journey towards a safer and more secure workplace? Do you want to create an auditable health and safety management system, or seeking to gain ISO accreditation for your organisation? Look no further than “The Safety Compass: A Definitive Guide and Road Map to Health and Safety Management.”
In this comprehensive and authoritative guide, Craig McNaughton takes you by the hand and navigates the complex world of health and safety regulations with precision. This book isn’t just another manual; it’s your trusted companion on the path to creating a culture of safety within your organization.
Discover how to:
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Comply with Confidence: Learn to interpret and adhere to health and safety regulations effortlessly, turning compliance into a competitive advantage.
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Lead with Impact: Uncover the pivotal role of leadership in fostering a safety-first culture and become the visionary guide your team needs.
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Harness the Power of Technology: Embrace cutting-edge tools and techniques to streamline safety processes and incident reporting, ensuring a proactive approach.
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Empower Your Workforce: Engage employees at all levels, encouraging active participation, and making safety everyone’s responsibility.
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Learn from the Best: Explore real-world examples of organizations that have successfully implemented safety management strategies, and gain insights from their journeys.
“The Safety Compass” isn’t just a book; it’s your definitive guide to creating a safer, more productive, and compliant workplace. Whether you’re a seasoned safety professional or just starting on the road to workplace safety, this book equips you with the knowledge, tools, and inspiration to navigate the challenges and complexities of health and safety management.
Join the ranks of organizations that have made safety their compass, and let this road map lead you to a brighter, safer future. Your journey to excellence in health and safety management starts here.
Don’t wait! Secure your copy of “The Safety Compass” today and set your organization on the path to safety success.
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£34.20 -
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The Sales Book: How to Drive Sales, Manage a Sales Team and Deliver Results
SELLING AND SALES MANAGEMENT IN ACTION
The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:
# The objectives of each section
# An overview of the main principles
# What you need to do to achieve success
# A speed-read checklist to help you remember key points
Whether you’re looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.
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£13.40£14.20 -
The Sales Director’s Guide To Avoiding Month-End Madness!
UK Private Equity’s Go-To Sales Authority Graeme Hall has distilled his successful 30-odd year sales management career into a simple but powerful sales system. This system was proven time and again in the dynamic private equity environment which prizes results above all else.Any sales leader can benefit from this approach but new-in-post Sales Directors will find it particularly useful, as will anyone who needs to deliver sustainable sales improvement fast.Read more
£12.40 -
The Sales Engineer Manager’s Handbook: Mastering Technical Sales
John Care and Chris Daly lay out the 3+1 rules of SE Leadership. A simple framework designed for everyone – from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President. This is a fascinating blend of tactical and strategic advice based on 30+ years of experience and many years of running SE specific workshops. All designed to allow you to follow the 3+1 Rules: Develop And Serve Your People, Run Pre-Sales As A Business, and Serve Your Customers all matched up with Rule #0 Manage Yourself. It’s a common and often repeated story. You take a rock star Sales Engineer who is highly valued for their sales and business skills – and make them a manager because they are a great SE. With no regard for their possible leadership skills whatsoever. Perhaps they are pointed at a few online HR resources and take a mandatory “Managing Within The Law” session. Then they are released into the wild, and asked to manage, lead and motivate a team of Sales Engineers – each of whom performs the job differently than the newly minted manager used to do.Read more
£14.30 -
The Sales Operations Handbook: A Primer on the Sales Operations Function
Are you considering a career in sales operations?
Perhaps you have just started such employment and are eager to know as much as possible?
If that is the case, then this book is perfect for you. Sales Operations Handbook: A Primer on the Sales Operations Function, delivers the basics of sales operations for people just like you and is a ‘must read’ to help answer your questions.Inside these pages, you will find all the information you wanted, written in an easy-to-follow format and including:
- The role of sales operations
- Primary functions
- Secondary functions
- Sales tools
- Trends
- And much more…There is also a handy case study at the end of the book, which examines a scenario that is common in this line of business, to help you better understand what you could encounter and how to find a solution.When it comes to sales operations you cannot afford to leave anything to chance. The competition is just too intense. That’s why you MUST read the Sales Operations Handbook now. It will make all the difference in your new career.UPDATE!!! Case Study updated on 7th October.
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£10.30 -
The School Premises Handbook: a guide for premises staff, business managers, headteachers and governors
A handbook to inform school premises staff, business managers, headteachers and governors in England of their legal responsibilities around buildings compliance.
As well as exploring the impact of school buildings and grounds on student learning, The School Premises Handbook covers the working environment, fire safety, health and safety, statutory compliance duties, planning for maintenance, risk assessments, energy efficiency, environmental sustainability, and managing and developing a premises team. Jo Marchant, a highly experienced head of estates, introduces key legislation, further information sources, and an action checklist.
New premises staff will find a wealth of information, from what to do on their first day in the role to planning the year-long cycle of maintenance activities. More experienced premises staff will also gain plenty of useful insights. School business managers will find advice on managing premises staff and developing their school estate. Headteachers will be informed of their responsibilities for ensuring their schools are safe and compliant. And governors and trustees will learn how to hold school leadership to account.
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£15.20 -
The Science of SEO: Decoding Search Engine Algorithms
Go beyond the standard checklists and “ultimate guides” to learn what really makes Google tick
The Science of SEO is an intuitive and practical discussion of the computer science of search engine optimization. In the book, you’ll explore the relevant aspects of information retrieval, natural language processing, and generative AI you can use to accelerate and level-up your understanding of how search engines retrieve, parse, and―most importantly―rank information.
As you build your technical SEO skillset and improve your working knowledge of how modern search engines―like Google, Bing ,and Yandex―operate, you’ll learn to go beyond simply copying the tactics and strategies found in widely read blogs and build mental models of how search actually works―and evolves―on the modern web.
The book also offers:
- An easy-to-understand entry point for anyone trying to learn information retrieval on the web
- Techniques for building your own software (in Python and Node) that helps you analyze and navigate hidden opportunities presented by Google
- How to directly interface with engineering teams through SEO product management techniques and workflows
An essential and insightful presentation of technical SEO concepts paired with step-by-step Python and Node implementations to build your own search engine, The Science of SEO is tailor-made for SEO and web professionals seeking easy-to-follow information to help them advance their “under-the-hood” knowledge of search engine optimization.
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£41.50£45.10 -
The Scottish Legal System
The Scottish Legal System sets out to present the legal system and law of Scotland as a unique and constantly changing human enterprise’ and places the Scottish legal system in its broader political and social contexts. This is achieved by covering not only the central aspects of the system, such as the courts and the legal profession, but also the border areas with constitutional law and jurisprudence. This well established text provides an up-to-date treatment of all significant developments affecting the Scottish legal system.Read more
£23.70£39.90The Scottish Legal System
£23.70£39.90 -
The Secrets of SOCRATIC SELLING: How To Ask The Right Questions To Close The Sale
Discover the Transformative Power of Socratic Selling!
Unlock a revolutionary approach to sales that fosters genuine engagement, builds lasting relationships, and drives success. This insightful guide takes you on a journey through the Socratic method applied to modern-day sales interactions.
Here’s what you’ll learn:
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The Foundations of Socratic Selling: Delve into the history and core principles of the Socratic method, and discover how it revolutionizes sales engagement.
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Understanding the Buyer’s Mindset: Explore common buyer personas, and learn how to empathize with and better understand your customers’ needs through insightful questioning.
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The Art of Inquiry: Master the balance between open-ended and closed-ended questions to drive meaningful conversations and uncover the right solutions for your customers.
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Building and Maintaining Rapport: Learn techniques for establishing trust, building rapport through Socratic questioning, and maintaining a positive, consultative dialogue throughout the sales process.
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Overcoming Objections Gracefully: Discover how to employ Socratic questioning to address and overcome objections, backed by real-world examples and scenarios.
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Closing the Sale: Uncover strategies for identifying buying signals, guiding the conversation towards closing, and exploring various closing techniques that complement the Socratic approach.
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Continuous Learning and Self-Reflection: Engage in self-reflection, solicit feedback, and establish a routine for continuous improvement in your sales skills.
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Practical Applications and Exercises: Dive into real-world case studies, exercises, and role-play scenarios to practice and refine your Socratic selling skills.
This book is a powerful resource for sales professionals looking to elevate their sales game, build meaningful customer relationships, and achieve their sales goals with integrity and professionalism. Embrace the timeless wisdom of Socratic selling and transform your sales approach forever!
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£8.50 -
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The Selling Checklist: A Pocket Companion for Sales Success
“If selling was easy we’d all be doing it, and we’d all be rich.” That statement might be true, but while selling may not be easy, it doesn’t have to be complicated.
In this short but impactful checklist-style sales book, Andrew Goldberg takes his usual blunt and direct coaching style and brings it to the unnecessarily complex world of sales. In just a few short hours, you will learn how to break your sales process down into its simplest parts, and turn it into a checklist that will help you ensure you bring your most professional self to every sales call, thereby improving your conversion rate, your average sales value, and ultimately, your sales.
Review this book before every sales meeting, and you will always come out on top!Read more
£8.50 -
The SEO Entrepreneur: Start a Successful SEO Business and Turn Your Entrepreneurial Dreams Into Reality
The SEO Entrepreneur will show you how to start an SEO business from scratch.Here’s a fact:
According to countless studies, businesses are willing to pay between $1,000 – $5,000 per month for SEO services.
The question is, why?
Because every business cares about one thing:
Getting more customers.
And SEO is the single best way to accomplish that goal without paying for advertising.
Now, what does this have to do with you?
In this book, I’ll show you how to start an SEO agency from A-Z.
With the methods I’ll show, you’ll attract SEO clients willing to pay $1,000 – $5,000 + per month for your help.
Here’s the cool part:
You can do this without any experience from the comfort of your home. You don’t need a fancy office, startup capital, or business skills. All you need is a willingness to learn and a desire to be your own boss.
Just follow the proven step-by-step blueprint inside The SEO Entrepreneur and turn your entrepreneurial dreams into reality.
Here’s exactly what this book will show you:
- Why right now is the best time to enter the SEO industry
- How to think (like a successful SEO entrepreneur)…according to science
- The Lean Agency System…designed to run an insanely profitable SEO agency without needing tons of employees
- Proven methods for getting clients (even when no one knows you)
- Ethical client attraction techniques that make people want to work with you
- A dead simple way to close more SEO deals (hint: it doesn’t involve long, drawn-out sales processes)
- My proven SEO sales process (which has a 50% close rate)
- How to deliver an incredible client experience so you retain 99% of your clients
- My step-by-step SEO process for ranking #1 in Google consistently
And so much more!
Who is Nathan Gotch?
Nathan Gotch started Gotch SEO in 2013 when he was fired from his security guard job. He had no traffic, leads, or clients and was $40,000 in debt. But in six months, Nathan grew Gotch SEO to $20,000/mo, and now it’s a 7-figure business. He’s helped hundreds of clients in the most competitive verticals like health, legal, SaaS, and B2B get #1 rankings and more traffic from Google. Nathan also has one of the most popular SEO blogs in the world, a YouTube channel with over two million views, and his expertise is featured on Semrush, Ahrefs, and Search Engine Journal.
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£14.00 -
The Silva Mind Control Method: The Revolutionary Program by the Founder of the World’s Most Famous Mind Control Course
The revolutionary program that teaches you how to use meditation and visualization to change your life.First published in 1978, The Silva Mind Control Method has helped millions of people create better, happier, and more successful lives. Based on the extraordinary course pioneered by José Silva in the 1960s, this accessible guidebook uses meditation and visualization to help you alleviate stress, overcome bad habits and emotional insecurity, increase creativity, develop concentration, harness your dreams, and deepen your relationships. Featuring transformative advice and fascinating case studies, this revolutionary book teaches you to use your mind at a deeper and more effective level and reveal its extraordinary power.
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£10.98£14.45 -
The Single Sales Principle
When selling are the following statements true or false? : ** Always Be Closing ** ** Attitude Sets Altitude ** ** People Buy People ** ** Customers Like to Talk about Themselves ** ** It’s a Numbers Game ** ** Sell the Sizzle not the Sausage** ** Money Talks ** Fail to Plan, Plan to Fail ** All false, claims Mark Blackmore. They are myths of selling that have been passed on through generations without any evidence that they work. Through extensive research Mark substitutes the 8 myths with the Single Sales Principle – the definitive answer for why people buy. In addition, Mark introduces the DECIDE sales process, a methodology designed specifically to achieve the Single Sales Principle.Read more
£8.50 -
The Skint Cook: Discover the ultimate budget-busting cookbook with mouth-watering recipes for every mood and occasion – as seen on TV with Jamie Oliver!
This is cooking on a budget at its best: maximum flavour, minimum spend.
The Skint Cook is bursting with super simple, budget-friendly recipes that pack a big punch.
Whether you’re cooking for one or trying to feed a crowd, learn how to use up leftovers, knock out showstoppers and still have cash to spare.
Packed with good sense, good value recipes, The Skint Cook is all about getting back to basics and using what you have to create big, hearty, wholesome meals with ingredients that are accessible at prices that are affordable.
There’s updates on classics, flavour combos to die for and new recipes that are about to become your go-to staples – alongside a showcase of tricks and twists that are ingeniously simple and incredibly effective. Whether it’s swapping butter for margarine or turning leftover doughnuts into the bread pudding of your dreams, The Skint Cook shows you how to get resourceful and make cooking on a budget a fun, sustainable part of your everyday lifestyle.
From store-cupboard dinners to inventive family feasts, Friday night fake-aways to Sunday roasts, this is stress-free, feel-good food you can’t get enough of.
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£17.50£19.00 -
The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (Concise Advice)
The Smart Marketing Book is a handbook for modern marketing. It provides practical, evidence-based advice and inspiration on all aspects of marketing from business, brand and innovation strategy through to communications, sales promotion and customer experience. It contains no waffle nor jargon – just clear explanations and unique frameworks and visualisations that make sophisticated ideas easy to grasp, plus famous examples that bring key concepts to life. It offers the clearest summary of marketing principles and latest thinking available.Read more
£6.60£9.50 -
The Snowball: Warren Buffett and the Business of Life
Recounting the life and times of one of the most respected men in the world, The Snowball is the most fascinating financial success story of our time. Warren Buffett, the legendary Omaha investor has never written a memoir, but finally has given Alice Schroeder unprecedented access to him and all those closest to his work, opinions, struggles, triumphs, follies and wisdom. The result is this personally revealing and complete biography of ‘The Oracle of Omaha’, indispensable reading for those who wish to know the man behind the outstanding achievements.Read more
£13.70£16.10 -
The Soul Of A Deal: Making Deals in the Digital Age
Learn the skills to close your most important business deals. In this book Richard Wolpert shares the details of the deals he has completed with industry titans including Steve Jobs. Bill Gates, and many others. Richard also shares how he has been able to achieve such great success in deal making in his more than 30 year career that started out on the original software team for Macintosh at Apple. In addition, get the wisdom and insight of 22 other very successful business leaders and their secrets for closing deals including J.J.Abrams, Deepak Chopra, Peter Guber, Reid Hoffman, Penn Jillette and many others from fields as diverse as doing business with technology companies, in entertainment, with Africa, to deal making in war torn Iraq and Afghanistan. Whether you are in business school, have a job in business development, or just want insight into how deals really get done, this book is a must!Read more
£7.30 -
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (MARKETING/SALES/ADV & PROMO)
Put into practice today’s winning strategy for achieving success in high-end sales!
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It’s the method being used by one-half of all Fortune 500 companies to train their sales forces, and here’s the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes:
- Individual diagnostic exercises
- Illustrative case studies from leading companies
- Practical planning suggestions
- Provocative questionnaires
- Practice sessions to prepare you for dealing with challenging selling situations
Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
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£20.30£24.70 -
The Squiggly Career: The No.1 Sunday Times Business Bestseller – Ditch the Ladder, Discover Opportunity, Design Your Career
THE NO.1 SUNDAY TIMES BUSINESS BESTSELLER 2020
‘The Squiggly Career is about navigating work in a way that suits you, it’s a timely and brilliant handbook for now’ Stylist
‘A brilliant guide. Read it and get the tools you need to thrive in your career now and in the future’ Marie Forleo, author of Everything is Figureoutable
‘Logical, practical and based on tried and tested models’ Financial Times’s Book of the Month
Career ladders and jobs for life are a thing of the past
Today, we’re living in a world of squiggly careers, where moving frequently and fluidly between roles, industries, locations, and even careers, is becoming the new normal. Squiggly careers can feel stressful and overwhelming, but if you know how to make the most of them, they can be full of opportunity, freedom and purpose.
And to make the most of our increasingly squiggly careers we need to answer some important questions: What am I good at? What do I stand for? What motivates and drives me? Where do I want to go in the future?
In The Squiggly Career, you’ll learn how to:
– Play to your super strengths
– Discover your values
– Overcome your confidence gremlins
– Build better support networks
– Explore your future possibilitiesPacked with insights about the changing shape of work and inspiration from highly successful people, this book will fuel your growth and help you be happier, and ultimately more successful in your career.
If you enjoyed reading this, check out You Coach You, Helen and Sarah’s practical guide to getting unstuck, increasing self-awareness and solving knotty career conundrums.
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£10.50£16.10 -
The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales (Storytelling for Business)
★★★★★ 2023 Readers’ Favorite Award Silver Medal Winner ★★★★★
___Discover a proven, easy-to-follow system to unleash the storyteller within you!
Do you struggle to connect with your customers on a personal level?
Do you want to stand out in a very competitive market?
Or do you want to accelerate your sales career?
The StorySelling Method will teach you how to tell powerful stories that actually work in sales!
No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.
The techniques you’re about to learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business.
The methods within this book are simple, authentic, and effective.
Whether you’re a sales professional, entrepreneur, or consultant, this StorySelling blueprint is your ultimate resource to unlock your storytelling potential and level up your sales skills.
What to expect from The StorySelling Method:
In this step-by-step guide on everyday business storytelling, you’ll learn how to:
✓ Turn any moment (even the most boring one) into a captivating story
✓ Find, craft, and deliver the five fundamental story types that will yield the best results
✓ Build the confidence to share a story at any opportunity
✓ Weave stories into any sales conversation naturally and authentically
✓ Make storytelling an essential part of your communicationThese storytelling tactics and techniques will help you:
✓ Leave magical first impressions
✓ Become your clients’ #1 trusted advisor
✓ Communicate the value you’re bringing to the table
✓ Overcome any sales resistance
✓ Inspire, motivate, and positively influence anyone around youFilled with exercises and examples of everyday business storytelling, the book offers pragmatic advice on how to use stories to wow your customers.
Are you ready to unleash the power of storytelling?
Having coached thousands of people, I can say with certainty that everybody has the ability to become great at storytelling. You have the ability to tell amazing stories.
With the right techniques, a growth mindset, and practice, you’ll become a phenomenal storyteller.
Go ahead and grab your copy of The StorySelling Method now to get started today!
Scroll up to the top and hit the buy button!
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£12.30 -
The Strategy Book: How to think and act strategically to deliver outstanding results
“This book will help readers tackle the really important challenges they face both in developing strategies and putting them into action” Consulting Magazine
Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.
Strategy is simple, but simple is complex. The Third Edition includes updated examples and a new set of practical future-focused tools including the Quick Strategy Canvas and the Big Picture. These will help any manager, regardless of experience, to better develop their inner strategic potential for outstanding results in our ever changing world.
People who wanted to shape the future have created our present. With over 7 billion fellow humans sharing our planet, things are not going to slow down or get simpler. At the heart of strategy is the mind of the individual strategist, and by nurturing your ability to see the big picture you can get better at adapting successfully. You can get better at shaping events to get to somewhere better. Using available means to desirable ends.
Expectations keep shifting, new competitors keep appearing, rules change and then change again, technologies disrupt and then politics shake up the nature of the landscape in which you compete, work and live. Being more strategic is about our-thinking both competitors and limitations.
Strategy is not a solo sport. The Strategy Book focuses on how you can create powerful strategies with other people to deliver success together in a competitive world. It answers the following questions:
· What do we know about strategy?
· What can creative strategy do for you?
· How can you create winning strategies?
· How to think and act strategically?
· How can you engage people with strategy?
· How do you avoid pitfalls and screw-ups?
It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring to them again and again.
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£9.70£14.20 -
The Tao of Network Marketing: Harnessing the Wisdom and Freedom of an Entrepreneurial Journey
DISCOVER THE SECRETS OF NETWORK MARKETINGAre you contemplating or currently active in network marketing? Are you challenged by other people’s opinions or self-induced doubts? If you are delaying or second-guessing your commitment to network marketing, read on to discover how countless people are enjoying the fruits of networking marketing, including lifestyles of freedom, personal development, and being an inspiration to others.
Author and accomplished network marketing expert John Drennan has experienced many of the gifts of network marketing over the past 25 years. In his debut book, he shares his study of the deeper experiences for those who reach the Tao of Network Marketing.
Wherever you are on your path of network marketing, this book will empower you to:
- Assess your readiness for the journey
- Clarify the core system of the business
- Commit more deeply to your network marketing experience
- Cement the importance of personal development on the results you attain
- Uncover rewards others may view as “too good to be true”
- Hone the skills necessary for success
With The Tao of Network Marketing, John Drennan hits a home run. This book infuses Tao principles with deep personal insights into the network marketing industry. He combines a trio of spiritual depth, personal experience, and practical tools. His sage advice will help you in navigating your decision to take the journey of network marketing and the success of that journey.
—Lisa Mininni, bestselling author of Me, Myself, and Why and President of Excellerate Associates and the Business Innovation LabWith proper guidance, network marketing can be one of the best places for a would-be entrepreneur to pursue the creation of a business. I’m very excited at John’s body of work, helping to bring clarity to this through transparent storytelling, the healthy confrontation of conventional wisdom, conceptual reframing, and the provision of a roadmap.
—James Rosseau, Sr., CEO, The Corelink Solution and author of Success on Your TermsDrennan gives golden nuggets for network marketers at any level. There is no way that you will not gain from reading this book. I wish there were books like this for me to read when I got started in this industry.
—Brian Carruthers, bestselling author of Building an Empire, Money Mindset, and UntrappedJohn Drennan reveals in this book how to evaluate network marketing. Before there can be wealth creation there is wealth education. The Tao of Network Marketing helps provide an understanding of a proven and satisfying vehicle for earning money, uncovering concepts and principles core to the business.
—Frank AuCoin, Businessman of the Year in South Carolina, creator of Wealth DNA Revealed, and seven-figure earner in network marketing (NWM)John Drennan has brought to life the way network marketing works at its best and why it makes sense in today’s world. If you are in the industry, part- or full-time, or if you are considering it, do yourself a favor and read this book! Understanding what John has to say here will make all the difference for you.
—Lin Schussler-Williams, sales coach, speaker, and author of 9 Little Words to Change Your ResultsHaving coached thousands of individuals over the past 30 years, I have encountered countless who are misguided and disempowered by the hype in NWM. John Drennan, a gifted teacher and leader with a heart for truth, cuts through the hype and delivers a straightforward, honest look at the rewards the network marketing industry offers. His frankness and vulnerability in sharing his journey will empower people to discover their own personal path to success.
—Dr. Darcy Hoffman, author of Success Habits that Work, John C. Maxwell Certified Coach, seven-figure earner in NWMRead more
£10.60 -
The Teaching Delusion: Why teaching in our schools isn’t good enough (and how we can make it better)
The Teaching Delusion by senior education consultant Bruce Robertson offers a bold, refreshing and sometimes provocative stance on teaching and leadership. Informed by the latest educational research and drawing on two decades of professional experience, Robertson examines how teaching in schools can be transformed from good to great.The new title from John Catt Educational poses challenging yet important questions to its readers. Schools are filled with great teachers, but is great teaching taking place in every classroom? How can educators expect students to cultivate a lifelong passion for learning if they themselves are lacking this?
Robertson’s solution is twofold. To promote excellent teaching, there must be a shared understanding of what high-quality teaching really is what does it look like, and how can it be fostered? Secondly, there must be a school-wide desire to engage in professional learning. With his school having won the General Teaching Council for Scotland’s Excellence in Professional Learning Award in 2019, Robertson uses his personal track-record of success to explore how these barriers can be addressed to lead to a transformation in teaching practice.
Written by a teacher and school leader for teachers and school leaders, The Teaching Delusion aims to support teaching communities to develop and improve their practice, in order to ensure that all students receive the same level of excellent education. Aligning himself firmly on the side of teachers and keen to avoid teacher bashing, Robertson sensitively engages in an often controversial discussion about how to improve the quality of teaching, aiming to boost knowledge, awareness and ultimately self-esteem in both educators and learners.
The Teaching Delusion combines practicality with pedagogy in a thoughtful, unique approach making it a vital resource for teachers and leaders at all levels who are looking to better their practice.
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£14.30 -
The Tools of Argument: How the Best Lawyers Think, Argue, and Win
Joel Trachtman’s book presents in plain and lucid terms the powerful tools of argument that have been honed through the ages in the discipline of law. If you are a law student or new lawyer, a business professional or a government official, this book will boost your analytical thinking, your foundational legal knowledge, and your confidence as you win arguments for your clients, your organizations or yourself.Read more
£5.70£8.70 -
The Trading Game: A Confession
‘Compelling, intensely readable, unsettling. An unforgettable story of greed, financial madness and moral decay’ Rory Stewart
‘An incredibly important and timely book, very much of its era. The Wolf of Wall Street with a moral compass’ Irvine Welsh
*An outrageous, white-knuckle journey to the dark heart of an intoxicating world – from someone who survived the trading game and then blew it all wide open*
‘If you were gonna rob a bank, and you saw the vault door there, left open, what would you do? Would you wait around?
Ever since he was a kid, kicking broken footballs on the streets of East London in the shadow of Canary Wharf’s skyscrapers, Gary wanted something better. Something a whole lot bigger.
Then he won a competition run by a bank: ‘The Trading Game’. The prize: a golden ticket to a new life, as the youngest trader in the whole city. A place where you could make more money than you’d ever imagined. Where your colleagues are dysfunctional maths geniuses, overfed public schoolboys and borderline psychopaths, yet they start to feel like family. Where soon you’re the bank’s most profitable trader, dealing in nearly a trillion dollars. A day. Where you dream of numbers in your sleep – and then stop sleeping at all.
But what happens when winning starts to feel like losing? When the easiest way to make money is to bet on millions becoming poorer and poorer – and, as the economy starts slipping off a precipice, your own sanity starts slipping with it? You want to stop, but you can’t. Because nobody ever leaves.
Would you stick, or quit? Even if it meant risking everything?
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£14.30£23.80The Trading Game: A Confession
£14.30£23.80 -
The Trading Game: A Confession
‘Compelling, intensely readable, unsettling. An unforgettable story of greed, financial madness and moral decay’ Rory Stewart
‘An incredibly important and timely book, very much of its era. The Wolf of Wall Street with a moral compass’ Irvine Welsh
‘Astonishing, enraging, extremely funny and exquisitely sad – a magnificent exposé of the ‘masters of the universe’ whose greed imperils us all. I cannot recommend this book highly enough’ The Secret Barrister
*An outrageous, white-knuckle journey to the dark heart of an intoxicating world – from someone who survived the trading game and then blew it all wide open*
‘If you were gonna rob a bank, and you saw the vault door there, left open, what would you do? Would you wait around?
Ever since he was a kid, kicking broken footballs on the streets of East London in the shadow of Canary Wharf’s skyscrapers, Gary wanted something better. Something a whole lot bigger.
Then he won a competition run by a bank: ‘The Trading Game’. The prize: a golden ticket to a new life, as the youngest trader in the whole city. A place where you could make more money than you’d ever imagined. Where your colleagues are dysfunctional maths geniuses, overfed public schoolboys and borderline psychopaths, yet they start to feel like family. Where soon you’re the bank’s most profitable trader, dealing in nearly a trillion dollars. A day. Where you dream of numbers in your sleep – and then stop sleeping at all.
But what happens when winning starts to feel like losing? When the easiest way to make money is to bet on millions becoming poorer and poorer – and, as the economy starts slipping off a precipice, your own sanity starts slipping with it? You want to stop, but you can’t. Because nobody ever leaves.
Would you stick, or quit? Even if it meant risking everything?
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£19.80£23.80The Trading Game: A Confession
£19.80£23.80 -
The Transparent Sales Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results
It’s the age-old issue facing sales organizations. Sales training and enablement is focused on the sales team, not the leaders. The prevailing thought is if you have graduated to sales leadership, you must already know what you’re doing, otherwise you wouldn’t have been promoted into the role.
For most sales leaders, their approach is borne from experiences working for and around other sales leaders. No formal training. No framework. Limited understanding of how individual salespeople are inspired to stay, do their best, and advocate to others.
Hitting a revenue target is not the job, it’s the outcome.
The inspiration of your team is only “coin operated” if you’re doing it wrong.
But there’s good news!
Sales leadership doesn’t have to be that hard. There’s a massive opportunity to stand out from the rest; to be more prepared, more effective and to maximize the revenue capacity of your teams.
And in today’s environment, where the physical and emotional cost of changing sales jobs is practically non-existent, the ability to recruit, retain and optimize has never been more important.
The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to-implement framework for today’s sales leaders.
Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board.
In the end, you’ll see the holes before they form. You’ll stop chasing, and start growing.
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£15.20£16.10 -
The Trusted Advisor Sales Engineer
Sales and Sales Engineering leaders across the world have used the Trusted Advisor label hundreds of times over the past twenty years. Yet it really doesn’t mean that much without a lot of explanation. You may be thinking about some of these questions right now. Becoming a Trusted Advisor is not as simple as it sounds, which is why so many organizations either never try or make a half-hearted effort. Trusted Advisor – two words, five syllables, and fifteen letters hide a massive complexity. For the first time ever, there is now a book specifically designed to start the individual Sales Engineer on the journey to becoming a Trusted Advisor. Section One covers how to define and actually measure trust with your clients. Section Two looks at the practical aspects involved in building trust through Discovery, Presentations, Demos, and all the other standard activities of an SE. Section Three examines how to get started and put it all into practice – both for individuals and for SE teams. This is not one of those tiny 40-page eBooks. It’s over 150 pages of thoughts, ideas, best practices, and real-life examples based on dozens of clients and thousands of students who have already taken the workshop.** Note the Paperback is a reformatted version of the original eBook with only a few minor edits and updates with 2021-22 data. **Read more
£12.30 -
The Ultimate B2B Marketing List : 200+ Tactics You Need to Try
Packed with practical and fresh marketing tactics that can be implemented immediately and drive impact in a B2B business, this book is a must-have for any B2B Marketer.
Inside, find innovative ways to:
- Get to know your dream buyers
- Craft killer content
- Climb the search engine rankings
- Unleash the power of social media
- Master conversion optimisation
- Align sales and marketing
- Explore other creative tactics
- Keep customers coming back for more
- And more
You’ll find hacks, quick tips, and tools to make the marketer’s life easier, including a bonus guide on Chat-GPT for maximum marketing results.
It is a treasure trove of new ideas that can set marketers apart from their competition and provide value for even the most experienced marketing professionals.
Make this book your go-to resource to be a marketing superstar !
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£14.50 -
The Ultimate LinkedIn Messaging Guide: How to Use Written, Audio, Video and InMail Messages to Start More Conversations and Increase Sales
Get people to read, listen to, and watch your LinkedIn messages
The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You’ll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you’ll be able to start more conversations, create more opportunities and drive more sales and revenue.
What you’re looking for is out there – if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you’re legitimate. In this book, you’ll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action.
- Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to you
- Discover tips for building your network and reaching the decision makers at any company
- Leverage the power of audio and video messages to connect more effectively on LinkedIn
- Follow up and convert replies into sales, job offers, and high-value relationships
If you’ve struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.
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£14.80£18.00
