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Luxury Wine Marketing: The art and science of luxury wine branding
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little is known about the world of luxury wine marketing, and how a wine brand can enter that special realm. This book helps to demystify this process by describing how to craft, implement and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before providing a step-by-step process on how to establish a luxury wine brand. Each chapter is supplemented with a case study of a successful luxury brand producer and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world’s top wine regions. Written as both a practitioner’s guide and a wine business textbook, Luxury wine marketing is a cornerstone reference resource for the business of wine. Awards: OIV Awards 2020 Special Mention, Vitivinicultural Economy Category; Gourmand International Awards 2020 World Of Wine Hall of FameRead more
£42.60£47.50 -
Public Law: Text, Cases, and Materials
Public Law: Text, Cases, and Materials offers a fresh approach to the study of constitutional and administrative law by exploring how the law works in practice.The inclusion of extracts from key cases, government reports and academic articles demonstrates the law in action and the incisive commentary that accompanies them explains the significance of each. The expert authors have distilled their knowledge of the institutions and legal principles into concise, focused prose, and they encourage reflection through regular questions and hypothetical examples.
This leading text provides students with a thorough and wide-ranging knowledge of public law, together will a full understanding of the theoretical and political debates in this fascinating and dynamic area of law.
Online resources
This book is accompanied by the following online resources:
-Multiple choice questions with answers for students to test their feedback
-Updates from the authors covering the latest developments in public lawRead more
£42.70 -
Business Accounting: An Introduction to Financial and Management Accounting
This textbook provides an accessible introduction to accounting, giving a clear and concise overview of financial accounting, management accounting and financial management. Using international examples, cases and real company data to contextualise the theory, the authors explain the key concepts in a logical fashion, providing students with a theoretical and practical foundation in the subject. In particular, the running case study helps students to keep applying new concepts to a familiar context. The main author, Jill Collis, is an experienced author who has a proven ability to simplify difficult topics and communicate them in a clear and engaging way.This textbook has been developed specifically to provide a comprehensive introduction to accounting for anybody coming to the subject for the first time, either at undergraduate or postgraduate level.
New to this Edition:
– The important and contemporary topics of ethics, corporate governance and corporate social responsibility are given more prominence in this new edition
– A new chapter on the statement of cash flows has been added
– The number of questions in the book and online has been increased substantially to provide students with more opportunity to test their understanding and provide lecturers with more materials to perform assessmentsAccompanying online resources for this title can be found at bloomsburyonlineresources.com/business-accounting-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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£42.70 -
Robert Greene Collection 4 Books Set (The Art of Seduction, Mastery, The 48 Laws of Power, The Laws of Human Nature)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:Robert Greene Collection 4 Books Set:
The Art Of Seduction:
Which sort of seducer could you be: *Siren? *Rake? *Cold Coquette? *Star? *Comedian? *Charismatic? or *Saint? This book will show you which. ‘Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once.Mastery:
Around the globe, people are facing the same problem – that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules – and then how to change them completely. Charles Darwin began as an underachieving schoolboy, Leonardo da Vinci as an illegitimate outcast.The 48 Laws Of Power:
Drawn from 3,000 years of the history of power, this is the definitive guide to help readers achieve for themselves what Queen Elizabeth I, Henry Kissinger, Louis XIV and Machiavelli learnt the hard way. Law 1: Never outshine the master Law 2: Never put too much trust in friends; learn how to use enemies Law 3: Conceal your intentions Law 4: Always say less than necessary.The Laws of Human Nature:
Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all – understanding people’s drives and motivations, even when they are unconscious of them themselves.Read more
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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
“The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns.” Dave Chaffey, Co-founder and Content Director, Smart Insights
This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for – to be able to implement genuinely integrated marketing campaigns.
This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students:
– How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns
– The opportunity and risks of social media
– How to navigate ethical and data management challenges
– How to use the current preferred digital marketing tools and technologyCovering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
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£43.20£44.60 -
Persuasive Advertising: Evidence-based Principles
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.Read more
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The English Legal System
The English Legal System combines comprehensive and thorough coverage of the main topics covered on English legal system courses with a lively and engaging style to capture students’ attention and provide them with a firm foundation for their study of law. This book enables students to first understand all of the key areas of the English legal system, and then to engage with the subject fully for themselves. The law is not just presented but critiqued, with a range of learning features which encourage students to actively engage with contentious issues and difficult questions. Everyday examples help students to apply their knowledge of the law in a practical way, while questions for reflection help students to analyse, evaluate, and think critically.Aided by a clear structure, arranged in five parts, students will be able to fully grasp the processes involving in making and reforming the law.
Digital formats and resources
The eighth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The online resources that support the book include:Podcasts – guide students through the book and accompany the questions for reflection in the textbook
Self-test questions – allow students to test understanding
Web links – provide opportunities to take learning further
Practical activities – help students to put their knowledge into practice
Glossary – outlining the key terms related to the English legal systemRead more
£43.60The English Legal System
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Marketing Management, Global Edition
Start thinking like a marketer with the gold-standard text for today’s Marketing Management.
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.
Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager’s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.
The text’s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands.
The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations.
Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field.
Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£43.60£66.50Marketing Management, Global Edition
£43.60£66.50 -
How to Plan Advertising
This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.Read more
£44.00£57.90How to Plan Advertising
£44.00£57.90 -
Natural Computing Algorithms (Natural Computing Series)
The field of natural computing has been the focus of a substantial research effort in recent decades. One particular strand of this research concerns the development of computational algorithms using metaphorical inspiration from systems and phenomena that occur in the natural world. These naturally inspired computing algorithms have proven to be successful problem-solvers across domains as diverse as management science, bioinformatics, finance, marketing, engineering, architecture and design.
This book is a comprehensive introduction to natural computing algorithms, suitable for academic and industrial researchers and for undergraduate and graduate courses on natural computing in computer science, engineering and management science.
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£45.30£52.20 -
Marketing Strategy: Based on First Principles and Data Analytics
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.
New to this Edition:
– Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies
– Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion
– Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments
– Vibrant visual presentation with a new full colour designAccompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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£45.40£50.30 -
Frank Wood’s Business Accounting
Prepare for your exams and learn essential accounting techniques with this bestselling introduction to financial accounting.
Frank Wood’s Business Accounting, 15th edition is the world’s best-selling textbook on bookkeeping and accounting, ideal for those who are new to the field as well as students and professionals who are more experienced.
With its clear structure and reader-friendly language, it is a comprehensive, easy-to-follow introduction to the principle ideas and methods in business accounting, from the all-important terminology and techniques to the key financial statements.
With updated, enhanced features and review questions, this edition will broaden your understanding of the methods around the subject and create a solid foundation for your knowledge in accounting.
Such features are the Learning Objectives and Outcomes included at the beginning and end of each chapter, giving you a clear learning direction and allowing you to check your knowledge of the material. A range of activities and questions throughout the book will help you further test what you have learned, followed by the answers at the end of each chapter so you can learn from your mistakes and solidify your knowledge.
Used by generations of students and professionals across the globe, this industry-leading text provides everything you need to know, to gain a solid understanding of the essential accounting principles and concepts.
Instructors, pair this text with MyLab® Accounting
By combining trusted author content with digital tools and a flexible platform, MyLab personalises the learning experience and improves results for each student. Over 700 questions and problems are available in MyLab which test the ideas in this book, many of which can be used multiple times with a different calculation each time to complete.
If you would like to purchase both the physical text and MyLab Accounting search for:
9781292365510 Frank Wood’s Business Accounting 15th Edition with MyLab® Accounting.
Package consists of:
- 9781292365435 Frank Wood’s Business Accounting 15th Edition
- 9781292365480 Frank Wood’s Business Accounting 15th Edition MyLab® Accounting
- 9781292365473 Frank Wood’s Business Accounting 15th Edition Pearson eText
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£45.50£56.00Frank Wood’s Business Accounting
£45.50£56.00 -
The Art of SEO 3e: Mastering Search Engine Optimization
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google’s Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.
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£45.60 -
Business Accounting Volume 1
Business Accounting is the world’s bestselling textbook on bookkeeping and accounting. It provides students with a clear and straight forward introduction to the core techniques and skills required to fully understand the foundations of financial accounting. Each topic is back up by a wealth of worked examples, as well as a rich pool of self assessment material, so that students can monitor their own progress and understanding.Read more
£45.60Business Accounting Volume 1
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Advertising and Promotion
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.
Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:
- Two brand new chapters on Social Media Advertising and Digital Advertising
- Commentary on how the COVID-19 pandemic has and will impact advertising
- The evolving role of advertising agencies in the post digital era
- Emerging forms of advertising and promotion, including the role of influencers
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£46.50Advertising and Promotion
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RTA Personal Injury Claims: A Practical Guide Post-Jackson
A clear but comprehensive guide to road traffic accident personal injury claims. Covers issues in relation to RTA claims dealing with such issues as the portal, fixed costs, liability, indemnity, vicarious liability, causation, litigation tactics, investigating quantum, vehicle related damages and head of special damages, commonly found in RTA cases and in particular focuses on the day-to-day issues in practice, one encounters with such cases. ABOUT THE AUTHOR Andrew Mckie, Barrister at Clerksroom Manchester, is a specialist in claimant and defendant personal injury, with a particular interest in cases involving alleged fraud, credit hire, highways, occupiers and defective premises cases. He was previously Head of Litigation and In-House Solicitor Advocate at a claimant personal injury firm with over 50 staff.Read more
£46.60 -
Fundamental Dishonesty and QOCS in Personal Injury Proceedings: Law and Practice
Dishonest claims and dishonest claimants (or at least allegedly dishonest claims and claimants) are by no means a novel phenomenon in personal injury claims; nor is the insurance industry’s desire to identify and expose such claims and such individuals. However, the legal framework surrounding allegations of dishonesty, the frequency with which they are made, and (at least in part) the reasoning and impetus behind making them, has taken on a different complexion following the introduction of the concept of ‘fundamental dishonesty’ into personal injury litigation.It is no exaggeration to say that for every practitioner involved in personal injury claims, a comprehensive understanding of the notion of ‘fundamental dishonesty’, both as it relates to Qualified One Way Costs Shifting (“QOCS”) and as it relates to s. 57 of the Criminal Justice and Courts Act 2015, is absolutely essential. It is simply not possible to carry on practice in this area of the law without an intimate working knowledge of these principles and how they apply in real terms.
Since ‘fundamental dishonesty’ first arrived on the scene on the 1st April 2013 as an exception to the QOCS regime, the concept has continued to develop and expand in its reach and application. Most importantly the term has been adopted within s. 57 of the Criminal Justice and Courts Act 2015; a significant piece of legislation representing a fundamental change to the law as it stood following the Supreme Court’s decision in Summers v Fairclough Homes.
Written with both claimant and defendant practitioners in mind, this book seeks to consider what it actually means to be ‘fundamentally dishonest’; to identify the relevant Civil Procedure Rules in play; to look at the costs consequences of a finding of ‘fundamental dishonesty’; to trace the origins of s. 57 and consider the wording and effect of the statutory provision; to discuss the principles expounded in the most relevant cases; to analyse the procedures and processes to be adopted when making or defending allegations of ‘fundamental dishonesty’, including how and when an application for a finding can and should be made; and to provide helpful insight and commentary from a practical perspective.
ABOUT THE AUTHOR
Jake Rowley is a barrister at Farrar’s Building specialising in high value personal injury litigation. His experience spans the full spectrum of such claims including those arising from road traffic accidents; employer’s liability; public liability; and occupier’s liability claims. His clients include private individuals, local authorities, major UK insurance companies, well-known national and international commercial entities, and National Governments.
Jake has a particular interest in, and significant experience of, cases involving allegations of fraud and/or fundamental dishonesty. A substantial proportion of Jake’s caseload involves accusations of dishonesty including, allegedly fabricated accidents; staged or induced collisions; phantom passenger/occupancy cases; low-velocity impacts; ‘late presentation’ claims; malingering; and fabricated or exaggerated injuries. Jake brings a meticulous and forensic approach to his consideration of the evidence and prides himself on conducting thorough and robust cross-examinations at trial. Jake is regularly invited to speak or provide training on the law and practice relating to fundamental dishonesty to both solicitors and insurers.
CONTENTS
Section (I) Legal Definitions
Section (II) CPR r. 44.16(1) – The Costs Issue
Section (III) Seeking a Finding Pursuant to CPR r. 44.16
Section (IV) Applicable Costs Assessment Provisions
Section (V) Section 57 of the Criminal Justice and Courts Act 2015
Section (VI) ConclusionRead more
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Accounting for Non-Accounting Students
The essential learning of real-world accounting problems made simple.
‘Everything a non-specialist accounting student needs. This latest edition is comprehensive, well-structured, easy to follow and contains plenty of all-important practice questions plus additional online resources.’
David Gilding, Programme Director, Business Management, Lifelong Learning Centre, University of Leeds
For undergraduate and graduate Accounting courses as part of non-Accounting programmes.
Accounting for Non-Accounting Students, 10th edition, by Dyson and Franklin, provides a real-life understanding of the subject by introducing you to the purpose and key ideas of financial and management accounting, whether you have little or no previous knowledge of the subject.
Renowned for its clear and non-technical explanations of essential accounting techniques, the textbook uses simple language accessible to all. Its engaging content will help you cross the bridge between classroom learning and real life to improve your employment prospects when applying for jobs.
Key and new features include:
- New – critical thinking questions related to the most recent news stories.
- Up-to-date, real company information and reports, with examples included.
- A companion website with additional learning resources to practice and improve your understanding of the essential accounting concepts.
- A glossary with nearly 100 key accounting definitions related to concepts and terms.
Along with contemporary examples and business articles, this textbook will allow you to explore, individually and within the classroom discussions, themes that go beyond the standard accounting techniques, challenging you to think and develop your knowledge and critical thinking skills around the subject.
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£46.80£54.10Accounting for Non-Accounting Students
£46.80£54.10 -
Management and Cost Accounting
For forty years, Colin Drury�s Management and Cost Accounting has successfully helped learners master the key concepts and processes of management and cost accounting. Now in its eleventh edition, the book retains its trademark clear and accessible style, covering everything students need to know for their accounting career and exams. Every chapter has been updated to include an �Employability Skills� question, new review problems from accounting examination bodies and recent examples of well-known international organizations such as ACCA, CIMA and ATT. The new edition also includes introductions to emerging new technologies such as big data, the Internet of Things and AI.Read more
£47.10£52.20Management and Cost Accounting
£47.10£52.20 -
Medical Law: Text, Cases, and Materials
Medical Law: Text, Cases, and Materials offers all of the explanation, commentary, and extracts from cases and key materials that students need to gain a thorough understanding of this complex topic. Key case extracts provide the legal context, facts, and background; extracts from materials provide differing ethical perspectives and outline current debates; and the author’s insightful commentary ensures that readers understand the facts of the cases and can navigate the ethical landscape to form their own understanding of medical law.Read more
£47.50 -
Marketing Management: European Edition
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book – and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
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£47.90£55.10Marketing Management: European Edition
£47.90£55.10 -
Financial Accounting and Reporting
For second year Financial Accounting modules or modules on Financial Reporting on undergraduate and MBA courses. Available with MyLab Accounting
‘Well-structured, informative, and enriched with relevant examples. The coverage of established and contemporary issues within financial accounting and reporting is comprehensive.’
Dr Chloe Wu, Lecturer and Assistant Professor in Accounting and Finance, University of Leeds
Gain a comprehensive understanding of financial accounting and reporting, and learn to prepare and discuss financial statements
The 20th edition of Financial Accounting and Reporting by Jamie Elliott and Barry Elliott provides a comprehensive overview of financial accounting and reporting, equipping you with the knowledge to prepare and critically discuss IFRS compliant financial statements, and introducing you to the commercial issues surrounding these. Now with enhanced coverage of interpretation of financial statements, ethical issues and accountability, the authors provide essential knowledge for advancing your studies and career.
Key features
- Exercises of varying difficulty including questions from past exam papers of professional accounting bodies
- Illustrations taken from real-world international company reports and accounts, which have been updated for this edition and help to demonstrate the applications of key principles in the life of real companies
- Up-to-date content including new material on accountability, sustainability, ethical problems and the future of audit services
- Includes the latest accounting standards set out in the IFRS, IAS and the Conceptual Framework for Financial Reporting, plus a discussion of the proposed IFRS on General Presentation and Disclosure
- Improved flow of topics and revised explanations makes the text even easier to follow and use
Instructors, pair this text with MyLab Accounting
By combining trusted author content with digital tools and a flexible platform, MyLab™ personalises the learning experience and improves results for each student. MyLab Accounting has been expanded for this edition to better align with feedback received from accounting course leaders and now includes over 1600 questions that can be assigned to students, including more exercises on accounts preparation for group accounts.
Pearson, the world’s learning company.
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£48.30£56.00Financial Accounting and Reporting
£48.30£56.00 -
Introduction to Accounting
Practical and crystal clear, the second edition of Peter Scott’s Introduction to Accounting and its accompanying online resources provide a supportive introduction to the subject, guiding students towards self-led practice.Reflecting current International Financial Reporting Standards (IFRS) and International Accounting Standards (IAS), and with coverage on both financial and cost and management accounting, the author walks the student carefully through the essential material to ensure they develop a solid foundation for more advanced modules. Scott’s lively writing style sets the numerical content within an easy-to-follow narrative, and the relevance of each tool or technique is explained at every turn. A multitude of worked and real-life examples help students to connect with the concepts, while each chapter ends with questions that are tiered according to difficulty to help students verify that they have mastered the essentials before progressing. Readers are directed towards additional support and exercises throughout to further encourage active participation and to prompt them to assess and consolidate their knowledge.
Digital formats and resources:
The second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
Online student resources supporting the book include:
– Interactive multiple-choice-questions for revising key topics;
– Numerical exercises for practicing the calculation of accounting information from given sets of data;
– ‘Go back over this again’ feature containing a mix of further examples, written exercises, true or false questions, and annotated accounting information to help consolidate learning and revise or revisit concepts;
– ‘Show me how to do it’ videos that provide practical demonstrations of dealing with more complex accounting tasks; and
– Web links for primary source material and articles through which readers can learn more about the companies and organizations discussed in the book.Online lecturer resources supporting the book include:
– Quizzes. A test bank of over 500 ready-to-use questions, written specifically to match the book’s content, giving lecturers the flexibility they need to manage, set and develop quizzes tailored to their course, and automatically graded to save time marking;
– Gradebook. Automatically grades student responses to quizzes, while its visual heat maps provide at-a-glance information about student achievement and engagement; and
– Course content. Additional material to support teaching, including a large double-entry case study, PowerPoint slides, and more examples and solutions.Read more
£48.50£52.20Introduction to Accounting
£48.50£52.20 -
Maritime Law (Maritime and Transport Law Library)
Now in its fifth edition, this authoritative guide covers all of the core aspects of maritime law in one distinct volume. Maritime Law is written by a team of leading academics and practitioners, each expert in their own field. Together, they provide clear, concise and fully up-to-date coverage of topics ranging from bills of lading to arrest of ships, all written in an accessible and engaging style. As English law is heavily relied on throughout the maritime world, this book is grounded in English law whilst continuing to analyse the key international conventions currently in force.
Brand new coverage includes:
The impact of the European Union (Withdrawal Agreement) Act 2020 which amends the European Union (Withdrawal) Act 2018.
Over one hundred new cases from the English courts, the Court of Justice of the European Union and the International Tribunal for the Law of the Sea.
Changes to the Merchant Shipping (Registration of Ships) Regulations 1993, including the Merchant Shipping (Registration of Ships) (Amendment) (EU exit) Regulations 2019.
Discussion of the Incoterms 2020 which are available for incorporation into sale contracts from 1 January 2020.
Updates on litigation and amendments to the Admiralty Civil Procedure Rules.
This book is a comprehensive reference source for students, academics and legal practitioners worldwide, especially those new to maritime law or a particular field therein.
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£49.10£57.00Maritime Law (Maritime and Transport Law Library)
£49.10£57.00 -
Marketing Research: Delivering Customer Insight
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.
New to this Edition:
– Expanded coverage of qualitative analysis, now with its own dedicated chapter
– Fresh material on hot topics such as big data analytics, social media listening and data visualization
– Updated content on online surveys, online group discussions and online samples, as well as data protection legislation
– Added ‘Industry Viewpoint’ features setting out the latest thinking from practitioners on important topics
– New author video introductions to each chapter and ‘Careers in Marketing Research’ video suite featuring the advice and experiences of a range of practitioners around the world
– New opening cases featuring well-known, international organizations
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£49.40 -
Technical Analysis of the Financial Markets: A Comprehensive Guide to Trading Methods and Applications
John J. Murphy has updated his landmark bestseller Technical Analysis of the Futures Markets, to include all of the financial markets.This outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock markets. Covering the latest developments in computer technology, technical tools, and indicators, the second edition features new material on candlestick charting, intermarket relationships, stocks and stock rotation, plus state-of-the-art examples and figures. From how to read charts to understanding indicators and the crucial role technical analysis plays in investing, readers gain a thorough and accessible overview of the field of technical analysis, with a special emphasis on futures markets. Revised and expanded for the demands of today’s financial world, this book is essential reading for anyone interested in tracking and analyzing market behavior.
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£49.90 -
Trading Price Action Trading Ranges: Technical Analysis of Price Charts Bar by Bar for the Serious Trader: 521 (Wiley Trading)
Praise for Trading Price Action Trading Ranges“Al Brooks has written a book every day trader should read. On all levels, he has kept trading simple, straightforward, and approachable. By teaching traders that there are no rules, just guidelines, he has allowed basic common sense to once again rule how real traders should approach the market. This is a must-read for any trader that wants to learn his own path to success.”
―Noble DraKoln, founder, SpeculatorAcademy.com, and author of Trade Like a Pro and Winning the Trading Game“A great trader once told me that success was a function of focused energy. This mantra is proven by Al Brooks, who left a thriving ophthalmology practice to become a day trader. Al’s intense focus on daily price action has made him a successful trader. A born educator, Al also is generous with his time, providing detailed explanations on how he views daily price action and how other traders can implement his ideas with similar focus and dedication. Al’s book is no quick read, but an in-depth road map on how he trades today’s volatile markets, complete with detailed strategies, real-life examples, and hard-knocks advice.”
―Ginger Szala, Publisher and Editorial Director, Futures magazineOver the course of his career, author Al Brooks, a technical analysis contributor to Futures magazine and an independent trader for twenty-five years, has found a way to capture consistent profits regardless of market direction or economic climate. And now, with his new three-book series―which focuses on how to use price action to trade the markets―Brooks takes you step by step through the entire process.
In order to put his methodology in perspective, Brooks examined an essential array of price action basics and trends in the first book of this series, Trading Price Action TRENDS. Now, in this second book, Trading Price Action TRADING RANGES, he provides important insights on trading ranges, breakouts, order management, and the mathematics of trading.
Page by page, Brooks skillfully addresses how to spot and profit from trading ranges―which most markets are in, most of the time―using the technical analysis of price action. Along the way, he touches on some of the most important aspects of this approach, including trading breakouts, understanding support and resistance, and making the most informed entry and exit decisions possible. Throughout the book, Brooks focuses primarily on 5 minute candle charts―all of which are created with TradeStation―to illustrate basic principles, but also discusses daily and weekly charts. And since he trades more than just E-mini S&P 500 futures, Brooks also details how price action can be used as the basis for trading stocks, forex, Treasury Note futures, and options.
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Accounting, 3rd Edition
We asked over 5000 accounting lecturers what would help them teach and students learn?
The results were:
Help with student engagement and varying levels of ability;
Real world examples to be used in class;
Content to break up lectures and engage students.Accounting 3e has been developed to incorporate these elements and much more!
Accounting 3e provides a very accessible and easy-to-follow introduction and is aimed at students studying accounting for the first time. The book introduces concepts in an engaging and easy-to-follow manner, and examples are tried and tested with many graded questions and answers.
The third edition is updated to reflect IFRS terminologies and format including the reorganisation of the UK standards committee in July 2012. Double entry bookkeeping is included, however, this can be bypassed for students not requiring this.
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£50.00£51.30Accounting, 3rd Edition
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Principles of Marketing
Create market value through innovative customer connections and engagement
Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world – examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help you understand how to create value and build customer relationships.
In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps you master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
New to this edition
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and developments including real time research and customer co-creation product development
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Updated coverage of emergent online, mobile and social media technologies including real-time listening and social selling
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Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections
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New end-of-chapter case studies and video cases to apply learning to actual companies.
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Increased coverage of sustainable marketing and global marketing
This is a key text for both undergraduate and postgraduate marketing programmes.
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals.
Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research.
Pearson, the world’s learning company.
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£50.30Principles of Marketing
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Accounting: A smart approach
Engaging and lively, clear and practical, this is the most applied accounting book written specifically for business and management students.Sam Smart is the budding entrepreneur on whom the case study at the heart of this book is based. Featured at the start of each chapter, we follow Sam as he goes from starting a small business, printing sports kits for local teams, to managing a global sports business. Throughout the course of the book he assesses the success of his business, finances activities, makes pricing decisions, opens new branches, looks at cash flow, and facilitates planning, control, and investment.
As we follow the case study, the core topics central to accounting are covered with clarity, imagination, and relevance, giving students the support they need to complete their course and exams with confidence. The wealth of additional examples and self-test exercises available alongside the case study enable students not only to develop an appreciation of how accounting information allows a manager to make key business decisions, but also to acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologies.
This book is accompanied by the following online resources:
For Students:
– Multiple choice questions
– Additional practice questions with answers
– Flashcard glossary
– Tables from the textFor Lecturers:
– Test bank
– PowerPoint presentations
– Solutions to end-of-part case studies
– Additional end-of-part case studies (with solutions)
– Assessment guide
– Double entry chaptersRead more
£50.30Accounting: A smart approach
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Financial Accounting for Decision Makers
Understand financial accounting principles and techniques, and develop the skills to make informed business decisions.
Financial Accounting for Decision Makers, 10th Edition by Peter Atrill & Eddie McLaney, is an accessible introduction to the subject, focusing on the ways in which financial statements and information improve the quality of decision-making.
Written by two highly regarded accounting authors, the text is ideal for those who study Financial Accounting modules in Undergraduate and MBA courses.
This latest edition has been thoroughly updated with examples, showing the pressure facing industries as a result of the Covid-19 pandemic. Maintaining its clear and friendly style throughout, the book regularly illustrates the outworking of financial accounting in real business issues, allowing you to experience the decision-facing environment.
The commentary from real company reports and survey data in the form of illustrative extracts further supports your understanding of the basic concepts surrounding the subject and challenges both your individual thinking and group discussion in class.
With its step-by-step approach, activities, and real-world examples, this textbook is an essential reading resource whether you are on an accounting degree or studying financial accounting modules within other disciplines.
Instructors personalise learning with MyLab® Accounting
By combining trusted author content with digital tools and a flexible platform, MyLab® personalises the learning experience and improves results for each student. MyLab Accounting for this edition includes over 1200 questions that you can assign to students.
If you would like to purchase both the physical text and MyLab Accounting, search for:
9781292409153 Financial Accounting for Decision Makers 10th edition with MyLab® Accounting
Package consists of:
- 9781292409184 Financial Accounting for Decision Makers 10th edition
- 9781292409122 Financial Accounting for Decision Makers 10th edition MyLab® Accounting
- 9781292409139 Financial Accounting for Decision Makers 10th edition Pearson eText
MyLab® Accounting is not included. Students, if MyLab Accounting is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Accounting should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£50.30£52.20Financial Accounting for Decision Makers
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Introduction to Financial Accounting, 9e
Introduction to Financial Accounting is a market-leading textbook that offers comprehensive coverage of all the fundamental accounting techniques and practices required by the major accountancy bodies, and explains the reasons why transactions are accounted for in a particular manner. The authors provide stimulating discussion that enables students to think strategically about the influence that accounting has on economic decision-making and its impact on wider society.For students undertaking a degree in accounting or business studies, this ninth edition has been fully revised and updated to the latest accounting standards. It provides a contemporary approach whilst retaining its highly valued concise, student-friendly chapters and practical content. This essential resource is packed with real world examples, worked examples and exercises to keep students engaged and to aid understanding of complex accounting theory.
Supported by McGraw-Hill Education’s market-leading digital adaptive technology including:
– Connect, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
– SmartBook®, our adaptive reading, study and practice environment specific to the book’s content.
For students: Connect features assignments that help you contextualize what you’ve learned through application, helping you synthesize information and think critically. SmartBook® helps you study more efficiently by highlighting where in the chapter to focus, asking review questions, and pointing you to resources until you understand.
For instructors: Create auto-graded assignments, tests and quizzes online that can be easily tailored to the goals of your course and your students’ needs. Connect will automatically grade assignments and quizzes, providing you with easy-to-read reports, so you know which students need more guidance. Instructor resources also include PowerPoints, instructors’ manual and solutions manual.
NEW TO CONNECT for 2022:
In response to customer needs, 100 brand new calculation based Problems have been added to Connect to further develop students practical application skills and cement theoretical understanding.
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£50.60£58.90Introduction to Financial Accounting, 9e
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Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization
How can you be an ethical corporate citizen in an increasingly complex, multiple-stakeholder world? This is the most pressing question facing businesses today, small and large, local and global. Business Ethics is a thorough yet accessible exploration of the main ethical theories and how these apply to the major stakeholders facing this question.Written from a truly international perspective and supported by diverse and innovative learning features, this book provides the tools and concepts necessary to understand and effectively manage ethical challenges wherever you are in the world. ‘Key Concepts’ and ‘Think Theory’ boxes ensure the essential ideas are straightforward to grasp but don’t go unchallenged, while ‘Ethics in Action’ boxes and Case Studies illustrate these ideas at play in the working world. Step into the shoes of a decision-maker with ‘Ethical Dilemma’ boxes and hear from them first hand with new ‘Practitioner Spotlight’ boxes, which feature fascinating insights from real-life practitioners on how they manage ethical decisions and what skills they consider to be crucial to success.
The fourth edition offers a wealth of new cases and examples as well as updates of favourites from previous editions, including features on AirBnB, TOMS, and McDonalds. Bespoke video interviews with the practitioners from the book and new multiple-choice questions enhance the online resources for students, while workshop and flipped classroom activity ideas support lecturers. In addition, content has been thoroughly updated across the book and online to reflect the latest developments and issues surrounding corporate citizenship, globalization, and sustainability.
Award-winning, best-selling, and up-to-date; this is the textbook of choice for those wishing to excel in business ethics.
The book is supported by an extensive range of online resources:
For students:
Practitioner Spotlight videos and web links
Additional Case Study web links
Additional Ethics in Action web links
Addition Ethics on Screen web links
Think Theory responses
Film list
Ethics career guide
Further reading
Multiple-choice questionsFor lecturers:
VLE content
PowerPoint slides
Test bank
Case bank
Sample course outline
Teaching notes for Case Studies
Teaching notes for Ethical Dilemmas
Teaching notes for Ethics in Action features
Teaching notes for Ethics on Screen features
Ideas for structured workshopsRead more
£50.90£52.20 -
Global Marketing
Learn and develop skills involving strategic global marketing decision-making
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.
Key Features include:
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A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process
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Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world
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End of part and end of chapter case studies to help you understand how the theory relates to real world application
New to this edition:
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The 8th Edition is concentrated around three major themes: ‘glocalization’, ‘internet of everything’ and ‘social media marketing’
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Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies
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Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo
This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.
Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.
Pearson, the world’s learning company.
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£51.30Global Marketing
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Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award**“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”
TAA Judges PanelThe market leading and award winning text on social media marketing has been fully updated for this fourth edition.
With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.
11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
A must-have text for those studying social media marketing.
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£51.30£53.20Social Media Marketing
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Introduction to Health and Safety in Construction: for the NEBOSH National Certificate in Construction Health and Safety
Introduction to Health and Safety in Construction has been specially written for the thousands of students who complete the NEBOSH National Certificate in Construction Health and Safety each year. Fully revised in alignment with the April 2015 syllabus, the fifth edition provides students with all they need to tackle the course with confidence.
The book covers all the essential elements of health and safety management in construction including the legal framework, risk assessment and control standards. Highly illustrated, with information provided in a clear, easily accessible format, it also provides checklists and record sheets to supplement learning.
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- Aligned to the NEBOSH National Certificate in Construction Health and Safety
- Practice questions and answers to test knowledge and increase understanding
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- Complete with a companion website containing extra resources for tutors and students at www.routledge.com/cw/hughes
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The only textbook endorsed for the NEBOSH National Certificate in Construction Health and Safety, the Introduction to Health and Safety in Construction is also suitable for construction courses in the UK and overseas and serves as a comprehensive reference for managers and professionals within the construction industry.
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ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples
-Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout
-Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
-New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video LibraryRead more
£51.90£54.10 -
Incerto: Fooled by Randomness, the Black Swan, the Bed of Procrustes, Antifragile, Skin in the Game
The landmark five-book series—all together in one boxed setThe Incerto is an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision making when we don’t understand the world, expressed in the form of a personal essay with autobiographical sections, stories, parables, and philosophical, historical, and scientific discussions, in non-overlapping volumes that can be accessed in any order. The main thread is that while there is inordinate uncertainty about what is going on, there is great certainty as to what one should do about it.
This boxed set includes:
FOOLED BY RANDOMNESS
THE BLACK SWAN
THE BED OF PROCRUSTES
ANTIFRAGILE
SKIN IN THE GAMERead more
£52.00£97.00 -
Financial Accounting ISE
Libby/Libby/Hodge wrote this text based on their belief that the subject of financial accounting is inherently interesting, but financial accounting textbooks are often not. They believe that accounting is an exciting field of study and one that is important to future careers in business. When writing this text, they considered career relevance as their guide when selecting material, and the need to engage the student as their guide to style, pedagogy, and design.Financial Accounting 11e successfully implements a real-world, single focus company approach in every chapter. The companies chosen are engaging and the decision-making focus shows the relevance of financial accounting regardless of if a student has chosen to major in accounting.
Libby/Libby/Hodge believes in the building-block approach to teaching transaction analysis. Most faculty agree that mastery of the accounting cycle is critical to success in financial accounting, and yet most financial texts introduce and develop transaction analysis in one chapter, bombarding a student early in the course with an overload of new concepts and terms. The authors slow down the introduction of transactions, giving students time to practice and gain mastery. This building-block approach leads to greater student success in their study of later topics in financial accounting such as adjusting entries.
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£52.10£54.10Financial Accounting ISE
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Accounting and Finance: An Introduction
For undergraduate and MBA courses in Accounting and Finance.
Gain a complete grounding in Accounting and Finance and develop skills to work with financial information
Accounting and Finance: An Introduction 10th Edition by Eddie McLaney and Peter Atrill contains all the information on Accounting and Finance you need to start your career in business. With an emphasis on introducing topics in a step-by-step and accessible way, you will be taught how to understand and use financial information and reports, and will gain an appreciation of the key roles that both accounting and finance have to play in business decision-making. This bestselling text continues to be popular in universities and business schools, and makes the experience of learning about accounting and finance relevant and practical through its use of real numerical accounting techniques, the inclusion of important international financial standards, an increased number of activities to encourage learning in an active way, and through a range of relevant, real-world examples, many of which are new to this edition. Covering financial accounting, management accounting and financial management in a single text, this book is focused on providing you with the tools you need to make informed, successful business decisions.
Also available with MyLab Accounting
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. MyLab Accounting for this textbook includes over 1700 questions, now including a larger number of algorithmic questions (more than 300) that require different numerical responses from different students. Learn more about MyLab Accounting.
Note: MyLab Accounting is not included. Students, if MyLab Accounting is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab Accounting should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Pearson, the world’s learning company.
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