• Legal Insider

    08
    300+ paperback copies were sold of Legal Insider during the first month of release.

    Reviews:

    “A brilliant guide with great insights into the legal sector! A must read for current and future lawyers.”New York Times Best Selling Author Dave Kerpen

    Legal Insider was also advertised in the 2020 Financial Times Innovative Lawyers Report.

    All royalties and proceeds raised for this book will be used to create a scholarship fund to support students wishing to pursue the GDL and/or LPC.

    About this book:

    The purpose of this project is to provide a collection of unfiltered insights from paralegals, trainee solicitors, associates and partners working across the legal sector at a range of organisations including in-house companies and private practice law firms.

    This resource might interest you if you are: an aspiring solicitor interested in learning more about the legal sector, a paralegal who wants to learn from other paralegals that recently obtained training contracts, a trainee solicitor moving into a different department and want to hear from another trainee solicitor who has recently completed that seat, a final seat trainee solicitor preparing for qualification, looking to move in-house, interested in commercial law.

    This book also focuses on topics such as Mental Health and Diversity and Inclusion by featuring legal professionals from BAME and LGBT+ backgrounds.

    All contributors gave consent to their responses being included in the book. Each contributor was also asked to consent for their name and employment title to be included in the book.

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    £3.00£11.40

    Legal Insider

    £3.00£11.40
  • Accounts Book Self Employed: Simple Income and Expenses Log Book for Small Business, Business Bookkeeping Record Book | 120 pages

    By using this accounts book for self employed individuals, you can record and keep track of your business income and expenses in an easy and efficient way.

    This book contains 120 pages, and on each page, there is a table that includes the following columns:

    • #
    • Date
    • Details
    • Income
    • Expenses
    • Mode Of Payment
    • Total

    Features :

    • 120 Pages.
    • Size: 8.5 x 11 Inches.
    • Matte cover.

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    £3.00
  • Accounting Ledger Book: Perfect for Bookkeeping, Recording Transactions, Balance Checkbook, Income and Expenses Tracker, Purple Cover

    The accounting ledger book is a great tracker for finances and transactions.

    It can be used for personal, small businesses, or home-based businesses.

    Our Objectif is to cover all the important info you need to track with a load of space and a well-organized Template of up to 28 Transactions per Page

    Details:

    • Size: 8.5″x11″
    • Print length: 110 Pages
    • Cover Type: Premium Soft Matte
    • Cover Color: Purple
    • Cover Design: Simple, Minimalist, Trendy
    • Paper Type: Premium White Paper
    • Ink Color: Black and White

    Features:

    This Book Includes:

    • Accounting information introduction page (Start Date, Book NO, Department Info, and more!)
    • Simple Accounting Ledger pages: (Year, Month, and Sheet No Sections, Date, Account, Description, Debit, Credit, and Balance)

    For more Sizes and Designs Check Our Author Page, or Contact us on knowledgesparkpublishing@gmail.com

    Get Yours Now!!

    We are waiting for your feedback

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    £2.90
  • The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs): No. 7

    01
    The way advertising works is not so transparent after all. Advertising does have some sort of hidden power which enables it to influence us without our realising it.

    The Hidden Power of Advertising presents a radical new challenge to traditional thinking about the way consumers interact with and process brand communication. For over 70 years the universal assumption has been that advertising is only effective if it consciously persuades consumers to choose a particular brand. In such circumstances attention is critical, which is why most of the advertising industry’s creative resource is focused on achieving the highest possible levels of interest and awareness. But how is it that advertising can and frequently does work, even when consumers have no conscious awareness of having seen or heard the ads themselves?

    Recent neuroscientific research has shown that the brain’s capacity to absorb certain types of brand information is far greater than we ever imagined. Building on these findings, Robert Heath is able to explain with exceptional clarity how advertising creates meaningful and enduring brand associations in our minds, even when we pay virtually no attention to it. These associations exert a powerful influence on our intuitive feelings, and can unknowingly drive us to choose and buy particular brands.

    This mechanism – low involvement processing – turns out to be an especially effective way of getting through to consumers, who in general have little or no interest in learning about brands. Heath shows that low involvement processing has been a major factor behind the success of mega-brands in markets as diverse as insurance, cars, toilet paper, cigarettes, and beer. The Hidden Power of Advertising is a must-read for those involved with creating, planning and researching effective advertising, advertising and marketing academics, indeed anyone interested in the field of advertising and marketing communications.

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    £2.90
  • SEO Mastery: Unlocking the Potential of Powerful Tools and Strategies for High Rankings and Time-Saving Success

    SEO Mastery: Unlocking the Potential of Powerful Tools and Strategies for High Rankings and Time-Saving Success is an extensive and authoritative guidebook that delves deep into the fascinating world of Search Engine Optimization (SEO). In this comprehensive volume, readers embark on an enlightening journey that equips them with the knowledge and expertise to harness the full potential of SEO tools and strategies, empowering them to achieve high rankings and save valuable time in the process.

    Within the pages of “SEO Mastery,” you’ll discover a carefully curated selection of cutting-edge SEO tools that are specifically designed to help you find link-building opportunities, diagnose site issues, create easy-to-understand SEO reports, and optimize Google’s crawl speed. From invaluable research tools like KWfinder and Google Ads Keyword Planner to indispensable analytics tools like Google Analytics and Call Rail, this book offers an extensive toolbox to enhance your SEO efforts and elevate your website’s performance to new heights.

    But “SEO Mastery” is not just a compilation of tools; it is a comprehensive resource that unravels the complexities of SEO, demystifying the algorithms and providing profound insights into Google’s ever-changing ranking factors. Learn how to navigate the shifting landscape of search engine algorithms and stay ahead of the curve with expert guidance on the latest algorithm updates, including the “Helpful Content Update,” and valuable tips on avoiding common pitfalls.

    Whether you’re a beginner taking your first steps in the world of SEO or a seasoned practitioner seeking advanced strategies, “SEO Mastery” has something for everyone. Its approachable writing style and clear explanations make it an indispensable resource for novices, while its in-depth analysis and practical advice cater to the needs of experienced SEO professionals.

    One of the most invaluable sections of “SEO Mastery” is the chapter dedicated to link-building tools. Explore the power of Ahrefs, Buzzstream, and Moz’s Link Explorer, and learn how these tools can help you enhance your website’s online authority, attract valuable backlinks, and improve your website’s overall performance in search engine rankings.

    Prepare to unleash the true potential of your website as “SEO Mastery” empowers you with the knowledge, skills, and confidence to navigate the ever-evolving world of SEO. Learn the art of keyword optimization, content creation, and competitor analysis to secure a prominent online presence for your business or brand. The book’s step-by-step approach and real-world examples will guide you through the process of optimizing your website for search engines, ensuring you stay competitive in today’s digital landscape.

    By embracing the power of SEO and implementing the insights shared in “SEO Mastery,” you’ll set yourself on a path to sustained success in the digital realm. Unlock the full potential of your website, rise to the top of search engine rankings, and make your mark in the online world. Whether you’re a website owner, an SEO enthusiast, or a digital marketing professional, “SEO Mastery” is your definitive resource for achieving SEO excellence and dominating the search engine results.

    • Expert guidance on staying ahead of the curve in the ever-changing world of search engine algorithms.
    • Valuable tips to avoid common pitfalls and ensure your SEO efforts are effective and efficient.
    • Step-by-step approaches to keyword optimization, content creation, and competitor analysis.
    • Comprehensive analysis of Ahrefs, Buzzstream, and Moz’s Link Explorer for effective link-building strategies.
    • Practical advice for beginners and advanced SEO professionals alike, ensuring everyone benefits from the book.

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    £2.90
  • Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit

    05

    Marketing needs a wake-up call or risks fading away!

    While most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of ‘digital everything’. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics.

    This book aims to shake marketing by the collar. To pull it from the precipice and encourage action… before it’s too late.

    If you’re a marketer, you’ll understand – marketing is powerful. But unless you have the courage and conviction for using that power effectively, it will remain undervalued, underutilised, and underperforming in the broader business community.

    Previously a confessed anti-marketing salesman who pulls no punches, Richard has redirected a lifetime passion for sales into the marketing lane. Now, he humbly shares how his perspective changed, and his eyes were opened to marketing’s unrivalled commercial importance.

    Using a non-jargon narrative, the book is a provocative pep talk with actionable strategies to guide marketers of all levels and aspirations towards their best performance and help tip the scales in marketing’s favour. Your marketing efforts must evolve. Using his book, you can take the first step towards making that happen therefore improving your and your organisation’s marketing efforts.

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    £2.90£19.00
  • The Dollars and Cents of Starting Your Small Farm or Homestead: A Decision-Making Workbook and Planning Guide

    For farm dreamers and homestead planners…

    Our goal is to help you launch your homestead dream with excitement as well as a practical outline for success.

    Dollars and Cents is not your typical homesteading How-To guide. It doesn’t hand you all the answers. Instead, this book, with its FREE printable worksheets, will walk you through the questions you need to ask yourself when getting started with your small farm or homestead dream.

    How do I find or choose a piece of property for my dream farm? 

    What are the most cost-effective building options and farm layout for my property?

    How do I choose the right livestock to start my homestead? 

    How can I avoid costly vet calls, and how do I know when to call the vet for my animals?

    Can I really do this? What if this ends up being bigger than I can handle? 

    Well, we think you CAN do it. We did it. And Dollars and Cents will help you sit down and think through the hard questions. The heart questions. The questions beginning farmers often overlook or don’t know to ask. It shares some of the mistakes we made and the trade-offs we’ve faced and shares insight into both the monetary costs and the emotional costs that come along with farming. 

    You can do this–and this book can help you get started!

    Read more

    £2.90
  • Accounting Ledger: Simple Bookkeeping Record Book| Cash Book|Accounts Bookkeeping Journal for Small Business | Income and expense|100 pages Financial … | Compliant with…

    Accounting Ledger/Account Journal

    Control your finances with this simplistic cash accounting record. Ideal for businesses to keep records of debits and credits during the year.

    This simple & basic bookkeeping layout helps you to write & keep track of all of your income expenses. Large 8.5″x11″ sheets provide an abundance of room to log under the titles of Date, Description, Debit, Credit, Balance. Simply record transactions as they occur before entering them into your accounting software.

    Book features:

    • 100 pages bookkeeping log
    • Size: 8.5 inches x 11 inches
    • Date, Description, Debit, Credit, Balance fields
    • Premium matte cover design
    • Printed on High-quality paper
    • Made in USA / UK

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    £2.80
  • accounting ledger book | 8.5 ” x 11 ” | 100 Pages

    02
    You can use the accounting ledger book for your business in the best way possible. thank you for choosing us

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    £2.80
  • A-Z GUIDE TO AMAZON ADVERTISING: A practical in-depth guide

    01

    Amazon advertising helps to increase sales and launch new products on Amazon successfully.

    Amazon advertising works, and equally, it may be easy to waste your money. This book helps you master Amazon advertising, giving you an in-depth guide from starting to an advanced level.

    Amazon advertising follows a pay per click model, and marketers have spent hours to figure the correct process. This book explains how to create the advertising process and execute them successfully. This in-depth guidebook shows you:

    • How to create Amazon ads
    • How to carry out keyword research
    • Advertising optimisation
    • Different types of ads
    • Advertising strategies
    • How to scale your sales with your advertising

    This practical book gives you the knowledge to advertise your product and grow your sales. Once you read this book, you will look into advertising differently and find ways to manage them well.

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    £2.80
  • Paid Attention: Innovative Advertising for a Digital World

    08

    As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry.

    Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

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    £2.80
  • How To Make Better Advertising And Advertising Better: The Manifesto for a New Creative Revolution

    02
    “The ad industry is in an unprecedented state of confusion. While the assertions and pomposity grow majestically, the advertising itself diminishes rapidly. Sadly there is no button we can push that will erase all the arrogance and self-delusion. Fortunately we have this book. It might be just the reset button we all need.” Bob Hoffman

    Something is rotten in the state of advertising. CEOs and marketers tell us that working with agencies is painful and laborious. Agency people tell us they feel undervalued, overworked and stifled by poor processes. And the poor old punter is left faced with advertising that is at best forgettable, and at worst insulting to the intelligence. Surely Advertising can be better than this?

    “This book is full of common sense. Which is rare, so it’s actually full of uncommon sense.” Dave Trott

    How as a businessperson or marketer can you get the most out of your advertising budget?
    What to look for in an agency or the people you choose to work with?
    What can help your advertising rise above the mass of messages out there?
    What can advertising agencies do to improve the quality and effectiveness of their output?

    We were having a cup of tea and a chat one morning when we had the idea for this book. In our opinion, the quality and effectiveness of advertising in general is not good enough. We think the way businesses work with agencies and the way that agencies organise themselves and develop advertising needs to be improved. It’s time the advertising industry had a much-needed kick up the proverbial. So we thought it would be helpful to collect the ideas and approaches that have helped us to make better advertising for our clients over the last ten years.

    Whether you’re a business owner, chief executive, marketer or brand director who works with ad agencies, or an agency chief, planner, ad exec or creative, we hope you find this book thought-provoking and challenging. Most of all, we hope it helps you make better advertising. Put the kettle on…

    “Vic and Andy have come up with a foolproof way to help you discover if you are a good agency. Ask yourself: ‘Dare I give this book to all my clients?’” Steve Harrison

    “Get it, read it. You’ll feel better for it. More importantly you’ll do better as a result of it.” Brian Jacobs, The Cog Blog

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    £2.80
  • Good Arguments: How Debate Teaches Us to Listen and Be Heard

    ‘Electrifying … A user manual for our polarized world’ Adam Grant, #1 New York Times-bestselling author of Think Again

    ‘Important, compelling and wise’ Johann Hari, Sunday Times-bestselling author of Stolen Focus

    How do you win an argument? How do you disagree without hard feelings? How do you debate in a way that moves the topic forward to an answer?

    Arguments matter, because we have them every day. We do it with loved ones and at work, over which restaurant to go to and which social viewpoint is right or fair. We trust the people we elect to argue on our behalf. We trust the news to dissect the arguments different parties are proposing. We have a system of justice which trusts the better argument will win out.

    Once, argument was taught and celebrated as a fundamental part of being a good citizen. But it isn’t anymore, and often we struggle to argue without furthering divisions, without hurt feelings or a useful progression of ideas at stake.

    As a two-time world debate champion, Bo Seo has made a career out of arguing well. In this book, he provides the reader with an unforgettable toolkit to improve their own disagreements, so that the outcome of having an argument is better than not having it at all.

    A thrilling adventure into the past and present of competitive debate, Good Arguments proves that good-faith disagreements can enrich our friendships, workplaces, and democracies — and in the process, our world.

    Previously published as The Art of Disagreeing Well

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    £2.80
  • ITIL For Dummies, 2011 Edition

    08
    ITIL For Dummies provides an easy-to-understand introduction to using best practice guidance within IT service management. It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers’ needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users. * Understanding how ITIL can help you * Getting to grips with ITIL processes and the service lifecycle * Implementing ITIL into your day to day work * Learn key skills in planning and carrying out design and implementation projects

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    £2.80
  • Selling to Serve: Sell Your Accounting & Bookkeeping Services with Unshakeable Confidence for More Than You Thought Possible (Audio Download): James Ashford, James Ashford,…

    01

    You’re not running an accountancy firm; you’re running a business. But most accountants and bookkeepers don’t have a business, they have chaos. You end up doing far more work than you get paid for, and you’re not valued enough by your clients. Ultimately, you’re not getting the rewards you deserve, which include financial rewards, the gift of time, growth, joy and fulfilment, which feels unfair and not why you started this. You wanted to serve and impact your clients to the highest levels and get rewarded for it. 

    This book will take you on a journey that will challenge some of your most limiting beliefs, remove conflicting thoughts, reveal the blueprint for a successful sales system, and give you the unshakeable confidence to do what you now perceive to be hard, to make life so much easier.

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    £2.80
  • Door to Door Sales: The ULTIMATE guide to making up to £1,000 per week as a Self Employed Canvasser

    08
    Door to Door Sales. The ULTIMATE guide to making up to £1,000 per week as a Self Employed Canvasser is a book packed full of proven direct sales techniques that will help you to earn thousands from canvassing door to door.

    This book is based on years of experience doing door to door sales, canvassing a variety of different products and cold calling on thousands of doors throughout the UK. It will teach you everything you need to know, from identifying suitable prospects to successfully turning blocks/objections, as well as giving you an insight into the day of a life of a Self Employed Canvasser.

    After reading this book, you will be well equipped to go out there, cold calling on a variety of prospects and dealing with a variety of challenges, and make a successful living from canvassing.

    All in all, this book is a must read for anyone contemplating on making a living from canvassing door to door.

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    £2.80
  • The Web before the Web: Putting the Hype into Hypertext

    In the mid-1970s, the personal computer began to completely revolutionise the world of information technology, creating a unique opportunity for those of us in that industry to invent a different type of computing experience.

    Over the next twenty years this innovative new world of personal computing was created. New applications were being invented and being enthusiastically adopted.

    By the mid-90s, the basic environment of personal computing had been determined: the internet and the World Wide Web had been established, enabling what we now recognise as the landscapeof modern communications and information publishing.

    This book describes these two decades when today’s information world was being invented for the first time; from our perspective as the developers of online interactive documents – hypertext -the technology on which the World Wide Web is based.

    The Web has now become the platform on which the modern information world is built: communications, publishing, commerce, and broadcasting are all enabled by this revolutionary technology.

    The Web before the Web describes our part in pioneering hypertext, the technology behind this phenomenon.

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    £2.80
  • Working in Accounting and Finance Tutorial (AAT Accounting – Level 2 Certificate in Accounting)

    03
    An essential teaching text for the AAT Level 2 Certificate in Accounting, ‘Work Effectively in Accounting and Finance’. Written in a clear, easy-to-understand style, the text is written closely to the syllabus and contains Case Studies, Key Terms, Activities and answers.

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    £2.70
  • Accounting and Finance for Building and Surveying (Building and Surveying Series)

    01
    Intended for undergraduate and equivalent students of building, building surveying, construction economics and quantity surveying, this book gives an accessible and clear explanation of accounting terminology, concepts, practices and procedures. The book is divided into two parts. The first eight chapters deal with financial reporting and analysis, covering such topics as business finance, the financial position and the balance sheet, profit and loss, cash flow and the interpretation of financial statements. The second part consists of a further nine chapters on management planning and control practices. Here topics such as costs, overhead attribution, cost/volume/profit analysis and budgeting are discussed, among others.

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    £2.70
  • The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.)

    03
    Marketing is a vital function of modern business. It plays a key role in the future success of every company – large and small. But the social world around us is changing rapidly. People’s wants, needs and beliefs no longer conform to the rigid and predictable ‘types’ of yesterday that enabled easy targeting. The old rules of marketing don’t seem to work any more. A new set of rules is required to enable companies to thrive in the future markeplace. The New Marketing Manifesto is a pioncering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow’s successful brands that have applied New Marketing methods.

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    £2.70
  • Learning Legal Rules: A Students’ Guide to Legal Method and Reasoning

    08
    When studying law, it is easy to become focused on the substantive aspects of the subject. In order to study and practice law effectively, it is essential not only to understand what the legal rules are, but also why they are as they are, and what consequences they might have.

    Learning Legal Rules brings together the theory, structure, and practice of legal reasoning in order for the reader to develop both their knowledge and reasoning skills. The book equips the student with the techniques of legal research, analysis and argument, and explains the operation of precedent as well as effective statutory interpretation. Learning Legal Rules has been used in common law countries around the world as a leading legal method guide for over twenty years.

    Online Resource Centre
    Learning Legal Rules is accompanied by an online resource centre which provides self-test questions and web links for students. For lecturers, there are downloadable versions of figures and tables from the book as well as an extensive and fully customizable test bank.

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    £2.70
  • Successful Health and Safety Management

    04
    This revised version includes up-to-date information on: legal changes in certain industries for demonstrating effective risk management; developments in standards and performance measurement; and experience in applying and implementing the text’s health and safety management framework.

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    £2.70
  • How They Blew It: The CEOs and Entrepreneurs Behind Some of the World’s Most Catastrophic Business Failures

    07
    How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.

    How They Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask “Why the hell did they do that?”

    The characteristics of successful entrepreneurs include resilience and the ability to learn from failure, and so the aim of How they Blew It is ultimately positive. By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.

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    £2.70
  • The Mind Gym : Give Me Time (Mind Gym)

    07

    The problem of not having enough time is as old as time itself, and so are most of the proposed cures. The trouble is, they don’t seem to work. The Mind Gym: Give me time proposes a radically different approach to time and how we use it. Combining extensive psychological research with five years of testing amongst The Mind Gym’s 100,000 members, this book offers practical solutions that will make you feel great about how your time is spent. The book is packed with techniques including
    *how to achieve more by slowing down
    * tiny time investments that deliver massive returns
    * how to say ‘no’ and be loved for it
    * simple ways to get other people to want to do your work for you
    * how to get time with people who haven’t got time for you
    And there’s no need to read this book from cover to cover. The questionnaire at the start guides you directly to the chapters that will help you most.

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    £2.60
  • Scientific Advertsing: the must have collector’s edition with more than 200 original ads by Claude Hopkins

    SCIENTIFIC ADVERTISING, THE MARKETING BIBLE FOR ENTREPRENEURS, IS FINALLY AVAILABLE IN A COLLECTOR’S EDITION!

    «Claude Hopkins, the greatest ad man who ever lived…»
    Gary Halbert

    «Claude Hopkins wrote it in 1923. Rosser Reeves, bless him, gave it to me in 1938. Since then, I have given 379 copies to clients and colleagues.»
    David Ogilvy

    Claude C. Hopkins, the grandfather of modern advertising, wrote Scientific Advertising in 1923. Since that year, every marketing genius, every copywriting expert, and every top entrepreneur has been reading this evergreen marketing classic.

    Whether you are building your career in marketing or want to better promote your business, it doesn’t really matter: start with Hopkins and only then move on to the rest.

    In this timeless classic, the father of modern marketing Claude Hopkins outlines how to get (and measure) results with advertising.

    A must-have gem for anyone navigating the restless seas of business, sales, and marketing: in this short volume Hopkins anticipates every trend in modern marketing, explaining what drives us to buy and what leads to sales.

    Scientific Advertising will not teach you how to write ads, instead, it provides much more valuable insights. It will teach you how to train your brain to write better copy. It will show you how to view advertising differently in a more effective way.

    If you want knowledge and ways to get better at copywriting then this book is a MUST.

    THIS IS THE FIRST COLLECTOR’S EDITION OF SCIENTIFIC ADVERTISING,

    FEATURING MORE THAN 200 OF CLAUDE C. HOPKINS ORIGINAL ADS!

    A must-have for everyone that is interested in studying marketing and advertising!

    ABOUT THE AUTHOR:

    Good Year? Launched by Claude Hopkins’ advertising.

    Pepsodent? Launched by Claude Hopkins’ advertising.

    Palmolive? Launched from the Claude Hopkins commercial.

    Corn-flakes and puffed rice? Also launched by Claude Hopkins.

    The advertising strategies of Claude C. Hopkins are responsible for the spread of many products and brands still used today, and this would be enough to have this 1923 gem on your desk.

    THE MASTER OF OGILVY, GARY HALBERT, DAN KENNEDY, FRANK KERN, TODD BROWN, AND JAY ABRAHAM.

    Every single person has played a major role in the last 100 years of advertising and marketing agrees: this is the most important book every entrepreneur, every advertiser, and every marketer can read. Hopkins was the master of masters, the pioneer among pioneers, and arguably the businessman and copywriter with the biggest legacy.

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    £2.50
  • English Legal System (Nutshell S.)

    This text is designed to serve as a revision guide to the English legal system, with exam tips, model questions and answers provided to ensure full understanding.

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    £2.50
  • How History Repeats Itself and Why It Matters for Today’s Investors

    Discover the Secret Yet Predictable Patterns of History They Don’t Teach You In School You So You Can Safeguard Your Investments While Positioning Them for Future Returns

    Use this historical knowledge to gain an advantage as an investor while avoiding wasting valuable time and effort reading through hundreds of history books to gain the same insights!

    This book will also uncover what the most successful investors throughout history have done in times of uncertainty, chaos, and crisis!

    Here’s just a tiny fraction of what you’ll discover:

    • Deadly investment mistakes made in history that help you avoid making the same ones and feeling like a fool because you didn’t know them beforehand;
    • 15 tips every investor should follow during a depression so you can position yourself to thrive instead of merely surviving;
    • Common formulas used by the most successful investors in history so you’re able to learn from those with proven track records instead of those that simply talk;
    • What we can learn from the richest man who ever lived so you’re able to gain insight into his mindset and figure out how he may have chosen to build his wealth today;
    • Lessons from the 1848 gold rush for today’s cryptocurrency investors, which lets you see who’s really making money in crypto (it’s not whom you think);
    • And much, MUCH more!

    And that’s not all! This book will also show you who made money during the 1929 Stock Market Crash and how you can follow their example today.

    So scroll up and click the “add to cart” button to stop relying on faulty investment forecasts and instead begin to feel like a truly educated investor (with examples of history backing up your decisions)!

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    £2.50
  • Un paso adelante: Cuando las ideas toman forma (Spanish Edition)

    En febrero de 2019, propuse al candidato a alcalde de una ciudad italiana, donde durante más de setenta años se habían elegido alcaldes del mismo grupo político, que intentara alcanzar el cargo utilizando de manera profesional y ética el poder de las redes sociales. También le prometí que, si lográbamos ganar, escribiría un libro sobre nuestra aventura. Así que aquí estoy, contándola.

    Me llamo Umberto y, en esencia, soy un eterno curioso.

    Esta es mi historia.

    prólogo

    capítulo 1

    • Nix y Assange
    • Arriba y Abajo
    • Cara Libro
    • Mister Gobbi
    • Tecnocasa, ¡Buenos Días!
    • Llamas ardientes
    • Ciudad Jardín
    • Promesas por Cumplir

    capítulo 2

    • Domenico Mesiano
    • Set Up
    • Mis Vueltas por Italia
    • Es Hora de Cambiar
    • El Doctor
    • Mercado del Planeta Tierra
    • Levanto la Mano
    • Delivery

    capítulo 3

    • A la Velocidad del Pensamiento
    • La Sonrisa de Tino
    • Infierno
    • Community
    • Americanismo
    • Spam
    • Sonrisas Crocantes

    capítulo 4

    • Master of Puppets
    • Winners Wins
    • Demasiado Tarde
    • Stargate LPGC
    • Nadar con Tiburones
    • Estamos en Live
    • A la Velocidad de la Luz
    • No Muestres la Pelota
    • DMC-12
    • No quiero Salvini

    capítulo 5

    • Jugar Limpio
    • Sabático
    • Mister Carnevali
    • Jaque Mate
    • Sound Check
    • Social Media Hacks Italia
    • Prejuicios
    • And The Winner Is…
    • Fxck Your Guru
    • Banda Tricolor

    epílogo

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    £2.50
  • Quirky Careers & Offbeat Occupations of the Past, Present, and Future: Exploring Weird, Wacky, and Interesting Jobs You Never Knew Existed

    01
    What do lamplighters, digital detox therapists, and professional cuddlers have in common?

    Hint: They aren’t your typical 9 to 5 jobs.

    This isn’t your standard career guide. In fact, it’s far from it. Dive into a world where jobs aren’t just about paychecks, but about passion, peculiarity, and sometimes, the downright bizarre.

    ★ Inside “Quirky Careers & Offbeat Occupations,” you’ll:

    • Journey to times where gigs like ‘Lamp Lighters’ and ‘Resurrectionist’ were legit.
    • Discover present-day roles so niche, you’ll wonder who even came up with them. Fatburg diver or professional mermaid, anyone?
    • Speculate on roles of the future: Could you be the first ‘Virtual Reality Historian’ or ‘Space Tour Guide’?

    Dive in NOT for career guidance, but for sheer entertainment. Revel in the fascinating, funny, and sometimes outright bizarre world of jobs across the ages.

    Ready for a journey packed with trivia, chuckles, and head-scratching moments? The wild world of work awaits.

    Explore, laugh, and marvel at human creativity at its finest!

    ★ But Wait, There’s More! ★

    Finished gawking at these amazing careers and peculiar professions? Think you’ve remembered the wackiest of them all? Flip to the back and challenge yourself (or dare your friends) with a quirky quiz! See who’s the true maestro of offbeat occupations.

    Perfect for gatherings, game nights, or simply testing your own retention of the wild world within these pages. It’s a lighthearted way to wrap up your journey and share the amusement with others. Ready to score those bragging rights?

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    £2.45
  • Pinterest Mastery: A Step-by-Step Guide to Marketing Your Business and Selling Products on Pinterest, Including Marketing Tips and SEO Strategies

    01

    Are you ready to take your Pinterest marketing to the next level? Look no further than this comprehensive guide to mastering Pinterest for business.

    With expert tips and strategies for crafting visually stunning pins, creating shareable content, and optimizing your boards and pins for search engine visibility, this book will help you unlock the full potential of Pinterest for your business.

    Learn the secrets of Pinterest SEO and how to use keywords effectively to increase your reach and drive more traffic to your website. Discover the power of group boards and influencer marketing, and find out how to monitor your competition to stay ahead of the game.

    Inside, you’ll discover:

    • The basics of Pinterest marketing and how to get started
    • Tips for creating visually appealing pins and boards that attract attention
    • Strategies for increasing engagement and building a loyal following
    • Advanced techniques for optimizing your content and increasing visibility
    • Best practices for measuring your success and adjusting your strategy for optimal results
    • And much more!

    Whether you’re a small business owner just starting out on Pinterest or a seasoned marketer looking to fine-tune your strategy, this book has everything you need to succeed in the world of Pinterest marketing.

    Don’t miss out on the opportunity to grow your business with Pinterest – get your copy today and start harnessing the power of the world’s most popular visual search engine.

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    £2.40
  • Online Cash Mastery: Earn Online

    Unlock the Secrets to Financial Freedom in the Digital Era!

    Are you ready to turn your aspirations into reality and delve into the vast world of online income? Look no further! “Online Cash Mastery: Earn Online” is your comprehensive guide to navigating the digital landscape and transforming your financial outlook.

    In this meticulously crafted eBook, we embark on a journey that transcends traditional earning methods, exploring the dynamic opportunities that the online realm has to offer. From affiliate marketing and e-commerce to freelancing and strategic investments, this guide is your roadmap to building sustainable and lucrative online income streams.

    What to Expect:

    ✨ Explore Diverse Avenues: Delve into the myriad ways you can earn online, backed by real-world examples and success stories.

    ???? Passion-Driven Profit: Learn how aligning your passions with your online ventures not only enhances authenticity but can also lead to sustainable financial success.

    ???? Strategic Scaling: Discover the art of scaling your online endeavors strategically, ensuring lasting financial freedom.

    ???? Financial Planning Essentials: Master the fundamentals of financial planning, from setting clear goals to managing debt and making wise investments.

    ???? Inspiration for Action: Realize the potential of online income through inspiring success stories that demonstrate the transformative power of dedication and innovation.

    ???? Resources for Further Learning: Take your knowledge to the next level with curated resources, including online courses, blogs, podcasts, and more.

    ???? Next Steps and Actionable Insights: Equip yourself with the tools and knowledge needed to take that crucial first step into your online money-making journey.

    Whether you’re a budding entrepreneur, a passionate creator, or someone seeking financial independence, “Online Cash Mastery: Earn Online” is your key to unlocking the door to digital prosperity. Fuel your journey with actionable insights, real-world guidance, and the inspiration to propel yourself into a future of financial abundance.

    Ready to transform your online aspirations into a tangible reality? Grab your copy now and embark on a journey towards financial mastery in the digital age! ????????????

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    £2.30
  • Peak Performance: Mindset Tools for Sales (Peak Performance Series)

    01
    PEAK PERFORMANCE: Mindset Tools for Sales highlights strategies that will take your sales performance to the next level.

    This bookexplores the habits of top-level sellers, the actions peak performing sellers take, and the strategies they employ. It is a kit providing various tools you can use to perform at your best.

    The number one goal in PEAK PERFORMANCE: Mindset Tools for Sales is to provide examples and strategies from elite sales coaches, consultants, business owners, and top sellers in real estate, commercial products, and services. There are no limits to what levels of performance we can achieve, and this book will provide an array of perspectives to train your mind and body as you strive toward peak performance in sales.

    The 24 expert-authors of this book come from all over the USA, Canada, the United Kingdom, Germany, Norway, Portugal, Switzerland, Costa Rica, and China. They are professionals who are leadership, emotional intelligence, and communication experts, senior business executives, sales coaches, TV personalities, TEDx Speakers, LinkedIn Trainers, C-Suite strategists, and more. The one thing these individuals have in common is that they all have an idea about peak performance, and these ideas can be applied to any situation in sales and in life.

    The co-authors of this book include Katie Armentrout, Michael Bosworth, David Brownlee, Heidi Dugan, Shawn Fechter, Karl Gorman, Matt Harris, Wendy Holtz, Florian Hoppen, Richard Jacobsen, Loren Kell, Jarvis Leverson, Adrian Logan, Bryan McDonald, Brooke, Oliphant, Michel Privé, Laetitia Ribier-Costa, Tim Robertson, Adam P. Smith, David Snyder, Désirée van der Laan, Sandra Venere, and Amy Wullenweber.

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    £2.30
  • Justin Michael Method 2.0: An Advanced Outbound System To Drive Explosive Pipeline Growth With New Sales Superpowers

    08

    Are you ready to take your outbound sales game to the next level? Look no further than the Justin Michael Method 2.0. This advanced outbound system is your ticket to driving unparalleled growth in your sales pipeline.

    Inside this advanced guide, you’ll discover a treasure trove of cutting-edge strategies and tactics designed to supercharge your outreach efforts. Mastering the art of prospecting, to crafting irresistible value offers through social media outreach, this book covers it all.

    By immersing yourself in the pages of this book, you will unlock sales skills and newfound results to obliterate your sales targets. The powerful strategies shared within these chapters will propel your sales results to unprecedented heights, leaving your competitors trailing behind in envy.

    Master the art of prospecting. Craft irresistible value offers through social media outreach. Leverage Open AI and Chat-GPT in ways you never thought possible with exact scripts and prompts. This book is part-two of the Justin Michael Method, however it’s designed as a standalone system to provide you with advanced strategies and mindset to transform your sales results. As you master the art of sales, your ability to close deals and generate revenue will be nothing short of jaw-dropping.

    With the Justin Michael Method 2.0, you’ll transform into a sales superhero armed with the skills and knowledge to overcome any challenge that comes your way. Say goodbye to stagnant pipelines and hello to explosive growth. This is your origin story to unlock sales superpowers.

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    £2.30
  • Super Duper Profitable Ads: Swipe My $5 Video Ads Playbook That Grew My Consulting Business To 7+Figures

    01

    Are you a coach, consultant, or service provider looking to boost your business without breaking the bank? Look no further! “Super Duper Profitable Ads” is your ultimate playbook for mastering a budget-friendly social media advertising strategy that can transform your marketing game.

    In today’s digital age, effective advertising doesn’t have to cost a fortune. With this step-by-step guide, you’ll learn how to harness the power of just $5 ads to connect directly with prospects who are ready to invest in your high-ticket offers. Say goodbye to complicated funnels and hello to a direct path to revenue.

    Inside “Super Duper Profitable Ads,” you’ll discover:

    • The $5 Ad Revolution: Uncover the secrets behind crafting compelling $5 ads that resonate with your target audience, ensuring your message reaches the right people.

    • Direct Prospect Engagement: Skip the lengthy sales funnels and engage directly with prospects who are primed and eager to buy your products and services.

    • Visual Playbook: Benefit from our easy-to-follow instructions and visual diagrams, making it simple to implement the $5 ad strategies even if you’re a beginner.

    • Maximizing ROI: Learn how to get the most out of every dollar spent on advertising, ensuring your campaigns are not only profitable but super duper profitable!

    “Super Duper Profitable Ads” is a must-read for coaches, consultants, and service providers seeking to level up their marketing efforts. Whether you’re just starting out or looking to optimize your advertising strategy, this book is your ticket to success in the world of high-ticket sales.

    Don’t miss your chance to revolutionize your marketing approach and supercharge your profits. Grab your copy of “Super Duper Profitable Ads” today and watch your business soar to new heights.

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    £2.30
  • Advertising Works: Cases from the Advertising Effectiveness Awards, IPA 2002

    Advertising Works 12:
    The award-winning case studies in Advertising Works 12 provide a wealth of practical guidance about how to create effective campaigns and evaluate marketing investment. It has been described as “being the cutting edge of new thinking in the marketing communications industry” by Lord MacLaurin, the Chairman of Vodafone.

    The book features 23 case studies describing real-life campaigns that illustrate the effective use of advertising or other communications disciplines. Every campaign won a major prize at the 2002 IPA Effectiveness Awards. Each case study describes in extensive detail:
    ƒ{ The objectives of the campaign
    ƒ{ Development of the brand and communications strategy
    ƒ{ Campaign execution
    ƒ{ Media thinking and planning
    ƒ{ Results of the campaign, including measurement of effects on sales or behaviour

    The case studies demonstrate ¡¥best practice in action¡¦, and provide a practical source of ideas and inspiration for a wide range of marketing problems. Winston Fletcher, Director of Delaney Lund Knox Warren, described it as “the most thorough, comprehensive and convincing collection of advertising case histories in the world.”

    Like the other volumes in the series, Advertising Works 12 represents a major contribution to our understanding of how communications work. The book proves that advertising and marketing expenditure can be judged against measurable criteria and that investment in communications can directly increase brand equity, corporate profits and shareholder value. Advertising Works 12 contains practical lessons from which all advertising and marketing professionals can learn and profit.

    Advertising Works 12 illustrates the successful use of:
    ƒ{ Media advertising, including TV, print, radio, outdoor and cinema
    ƒ{ Internet
    ƒ{ Ambient media
    ƒ{ Sponsorship
    ƒ{ Sales promotion
    ƒ{ Direct marketing
    ƒ{ SMS/WAP
    ƒ{ Public relations
    ƒ{ Integrated brand communications

    Contents:

    Gold winners;
    Barnardo¡¦s [Charity] Bartle Bogle Hegarty
    Halifax [Financial] Delaney Lund Knox Warren
    Skoda [Automotive] Fallon

    Silver winners:
    Hastings Hotels [Leisure] A V Browne
    The Economist [Media] Abbott Mead Vickers.BBDO
    Sainsbury¡¦s [Retail] Abbott Mead Vickers.BBDO
    Walkers Crisps [Food Snacks] Abbott Mead Vickers.BBDO
    Waitrose [Retail] Banks Hoggins O¡¦Shea FCB
    Olivio/Bertolli [Food Spreads] Bartle Bogle Hegarty
    Ocean Spray [Soft Drinks] Bates UK
    Domino¡¦s [Restaurants] BLM Media
    Budweiser [Drink] BMP DDB
    The Dairy Council [Milk] BMP DDB and OMD UK
    Hovis [Bread] BMP DDB
    Marmite [Food Spreads] BMP
    Volkswagen [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
    Volkswagen Passat [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
    Kellogg¡¦s Fruit Winders [Confectionery] Leo Burnett
    Tesco [Retail] Lowe
    Police recruitment [Public Sector] M&C Saatchi
    Anti-drink-driving campaign [Public Sector] McCann Erickson
    BT Cellnet and Big Brother 2 [Media] PHD Media
    Britannia [Financial] Walsh Trott Chick Smith

    Bronze winners:
    Advertising Works 12 also includes brief summaries of the following case studies:
    Lynx [Personal care]
    BT Retail [Telecoms]
    Benadryl [Pharmaceuticals]
    Bakers Complete [Petfood]
    Dr Beckmann Rescue Oven Cleaner [Household goods]
    Manchester Evening News [Media]
    Rimmel [Cosmetics]
    Tommy¡¦s [Charity]
    Stella Artois [Drink]
    Damage seatbelts campaign [Public Sector]
    Sainsbury¡¦s [Retail]
    Post Office [Retail/Financial]
    Mr Kipling [Food]

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    £2.20
  • ADVANCED SEO – SEARCH ENGINE OPTIMIZATION TECHNIQUES AND TIPS: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase … Your Online Presence…

    This book is a compelling guide that offers you the info you need to make the adjustments to your site right away to help improve your search rankings and also benefit from the increase in natural search traffic. SEO or Search Engine Optimization is simply the act of adjusting the web pages of your web site to be conveniently obtainable by online search engine spiders so they can be quickly spidered and also indexed. A crawler is a robotic that internet search engine use to inspect millions of web pages extremely quickly as well as arrange them by importance. A web page is indexed when it is spidered and considered suitable web content to be put in the online search engine results for individuals to click on.
    The art and scientific research of recognizing exactly how search engines determine pages that pertain to a question made by a visitor and designing advertising methods based on this is called SEO. Internet search engine use the most inexpensive system to obtain “genuine” and “live” organization leads. It is discovered that in most cases, SEO provides a much better ROI than other forms such as on the internet ads, e-mail marketing and newsletters, associate and pay per click marketing, and also digital projects as well as promotions.
    Search Engine Algorithms:
    Each internet search engine has something called a formula which is the formula that each online search engine utilizes to evaluate web pages as well as establish their relevance and worth when crawling them for feasible addition in their internet search engine. A spider is the robot that searches all of these web pages for the internet search engine.

    – GOOGLE ALGORITHM IS KEY TO SUCCESS
    – ALL ABOUT THE GOOGLE DANCE
    – GOOGLE DANCING TOOL
    – SUBMITTING YOUR LINK TO GOOGLE
    – STEP BY STEP WEB PAGE OPTIMIZATION
    – 4 STEPS TO OPTIMIZING YOUR WEBSITE

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    £2.20
  • Search Engine Optimization All-in-One For Dummies

    01
    The most comprehensive coverage of search engine optimization

    In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you’ll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.

    If SEO makes your head spin, this no-nonsense guide makes it easier. You’ll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!

    • Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
    • Covers SEO and optimizing servers for SEO
    • Provides important information on SEO web design
    • Shows you how to use SEO to stay “above the fold”

    If you’re a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

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    £2.20
  • Manifesto to SEO: Writing Content for a Better Ranking Website

    Manifesto to SEO is a book dedicated to businesses that wish to improve their Google ranking. It helps to emphasis your digital presence with the help of content in inbound marketing. Putting up content is just not enough, it needs to be optimized as per the SEO guidelines. The book is an elaborate representation of how SEO based content can help you flourish your business and reach your audience.

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    £2.20
  • Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

    NATIONAL BESTSELLER

    The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

    Jay Levinson’s Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible–and the book every small-business owner should have on his or her shelf.

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    £2.20
  • Lets Open a Cat Cafe: your comprehensive guide for a non-profit cat rescue with adoption center

    A Cat Café – What a Wonderful Idea!

    What exactly is it, and how do you open one?

    • A Cat Café, Rescue and Adoption Center is a unique concept that combines the pleasure of sipping on coffee while also enjoying the company of adorable, and adoptable rescue cats in a cozy atmosphere while they are waiting for their furever homes.
    • These cats have been rescued from an overcrowded shelter and now, in your Café they are living cage-free, safe, and free to roam and explore, and sleep soundly in cat trees, all while making new friends.
    • I have outlined a step-by-step process for you with tips from a successful Cat Café, Rescue, and Adoption Center since 2017.

    Have I piqued your interest in learning more?
    Scroll up and click the buy button

    See you inside!

    Read more

    £2.20

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