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Un paso adelante: Cuando las ideas toman forma (Spanish Edition)
En febrero de 2019, propuse al candidato a alcalde de una ciudad italiana, donde durante más de setenta años se habían elegido alcaldes del mismo grupo político, que intentara alcanzar el cargo utilizando de manera profesional y ética el poder de las redes sociales. También le prometí que, si lográbamos ganar, escribiría un libro sobre nuestra aventura. Así que aquí estoy, contándola.
Me llamo Umberto y, en esencia, soy un eterno curioso.
Esta es mi historia.
prólogo
capítulo 1
- Nix y Assange
- Arriba y Abajo
- Cara Libro
- Mister Gobbi
- Tecnocasa, ¡Buenos Días!
- Llamas ardientes
- Ciudad Jardín
- Promesas por Cumplir
capítulo 2
- Domenico Mesiano
- Set Up
- Mis Vueltas por Italia
- Es Hora de Cambiar
- El Doctor
- Mercado del Planeta Tierra
- Levanto la Mano
- Delivery
capítulo 3
- A la Velocidad del Pensamiento
- La Sonrisa de Tino
- Infierno
- Community
- Americanismo
- Spam
- Sonrisas Crocantes
capítulo 4
- Master of Puppets
- Winners Wins
- Demasiado Tarde
- Stargate LPGC
- Nadar con Tiburones
- Estamos en Live
- A la Velocidad de la Luz
- No Muestres la Pelota
- DMC-12
- No quiero Salvini
capítulo 5
- Jugar Limpio
- Sabático
- Mister Carnevali
- Jaque Mate
- Sound Check
- Social Media Hacks Italia
- Prejuicios
- And The Winner Is…
- Fxck Your Guru
- Banda Tricolor
epílogo
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£2.50 -
Understanding Business Accounting For Dummies – UK
The easy way to get your head around company finance
Having an understanding of your company’s finances is crucial for both small business owners and corporate managers with budget responsibilities. Understanding Business Accounting For Dummies simplifies the key elements of UK business accounting, covering everything from evaluating profit margins to writing financial reports.
Fully updated to cover the emergence of IFRS and dealing with foreign exchange, this new edition thoroughly outlines the essentials of business accounting. With comprehensive guidance and helpful strategies, this book makes light work of the financial fundamentals you need to move up the corporate ladder
- Use the latest technology to manage the bottom line
- Control profit and cash flow
- Budget with confidence
- Make sense of financial statements
- Survive an audit
If you’re ready to balance your budget, boost your profit margin and enhance your career profile, this hands-on guide has everything you need to get started.
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£19.00 -
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.
This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
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£23.70 -
Understanding Disease: A Health Practitioner’s Handbook
This book explains with a minimum of jargon how diseases start, what that main symptoms are and how they may affect us.
It is intended as a concise guide for those working in alternative medicine and also for those without a medical background who want a clearer understanding of the ways in which common illnesses develop and the terms used to describe them.
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£13.10£15.20 -
Unlawful Killings: Life, Love and Murder: Trials at the Old Bailey – The instant Sunday Times bestseller
THE INSTANT SUNDAY TIMES BESTSELLER
WINNER OF THE CWA GOLD DAGGER FOR NON-FICTION 2023‘Wendy Joseph’s gripping account of the law at work reads like a cliffhanger.’ Sunday Times
‘Absolutely superb. 5 stars for sheer readability alone. Her Honour entertains as she educates us about murder, about the law and about how we human beings are shaped as we create the culture we live with.’ PHILIPPA PERRY, author of THE BOOK YOU WISH YOUR PARENTS HAD READ
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‘Every day in the UK lives are suddenly, brutally, wickedly taken away. Victims are shot or stabbed. Less often they are strangled or suffocated or beaten to death. Rarely they are poisoned, pushed off high buildings, drowned or set alight. Then there are the many who are killed by dangerous drivers, or corporate gross negligence. There are a lot of ways you can kill someone. I know because I’ve seen most of them at close quarters.’High-profile murder cases all too often grab our attention in dramatic media headlines – for every unlawful death tells a story. But, unlike most of us, a judge doesn’t get to turn the page and move on. Nor does the defendant, or the family of the victim, nor the many other people who populate the court room.
And yet, each of us has a vested interest in what happens there. And while most people have only the sketchiest idea of what happens inside a Crown Court, any one of us could end up in the witness-box or even in the dock.
With breath-taking skill and deep compassion, the author describes how cases unfold and illustrates exactly what it’s like to be a murder trial judge and a witness to human good and bad. Sometimes very bad.
The fracture lines that run through our society are becoming harder and harder to ignore. From a unique vantage point, the author warns that we do so at our peril.
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‘The most exceptional book I have read in a long time.’ CLARE MACKINTOSH‘A very rare gem. written with authority, humility and compassion. Compellingly clever and sharply honest.’ PROFESSOR DAME SUE BLACK, author of ALL THAT REMAINS
‘Riveting, thought-provoking, and very, very entertaining. I loved it.’ RODDY DOYLE
‘Will make you question all the fundamentals that you’ve come to take for granted about offenders, the crimes that they commit – especially murder – and the punishment they deserve. A page turner that will leave you wanting to know more.’ EMERITUS PROFESSOR DAVID WILSON, author of MY LIFE WITH MURDERERS
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£8.99£10.99 -
Unlocking the English Legal System (Unlocking the Law)
Unlocking the English Legal System will help you grasp the main concepts of the legal system in England and Wales with ease. Containing accessible explanations in clear and precise terms that are easy to understand, it provides an excellent foundation for learning and revising.
This new edition offers a brand-new chapter on ‘Ethics and Law’ which details the duties and responsibilities of lawyers and introduces law students to the kinds of ethical dilemmas that they may encounter when they are lawyers. The up-to-date ongoing debates surrounding UK law are discussed, such as the impact Brexit and the coronavirus pandemic have, and continue to have, upon the English Legal System. Further detail on the devolution settlements in Northern Ireland, Scotland, and Wales is provided as well as looking at the question of Scottish independence. Learn how to read cases and statutes, about career skills and interview preparation, and find out further information on how the new Solicitors Qualifying Examination (SQE) will operate and the reaction it’s received from law schools. There is also focus on the impact of racism in the criminal justice system, the new Sentencing Code introduced in 2020, and how technology is changing the way the English Legal System operates.
The books in the Unlocking the Law series get straight to the point and offer clear and concise coverage of the law, broken down into bite-size sections with regular recaps to boost your confidence. They provide complete coverage of both core and popular optional law modules, presented in an innovative and visual format.
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£28.50£34.20 -
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
In 2006, Will Guidara and Swiss chef Daniel Humm were placed at the helm of Eleven Madison Park. The establishment, a brasserie with an identity crisis, was in desperate need of magic. In 2017, Eleven Madison Park was named the best restaurant in the world, legendary for its memorable, over-the-top, bespoke hospitality as much as its food. How did Eleven Madison Park pull off this radical transformation? The answer is simple – its world-class hospitality. Guidara’s team would send a family who had never seen snow to Central Park with a sled on a snowy night or track down the cab that a guest had left their iPhone in to retrieve the device. And his hospitality extended beyond the dining room and into the kitchen, where he encouraged his entire restaurant team to learn continuously, tap into their own passions, and think like owners no matter their roles. We can all transform ordinary business transactions into an extraordinary hospitality experience. Through sparkling stories of Guidara’s journey through the restaurant industry, featuring the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do – for ourselves, the people we work with, and the people we serve.Read more
£20.99£25.99 -
Untangle Your Sales: The business owner’s guide to making sales growth simple
Is a lack of confidence and expertise in selling holding back your business?
Now you can take the complexity out of sales growth, with this practical guide for business owners seeking a way out of the sales maze.
Untangle Your Sales identifies and debunks the most common sales myths and provides answers to the questions that every business leader should ask.
Read this book and you’ll be able to:
- Recognise the most common sales myths and separate fact from fiction
- Identify and engage your most valuable customers
- Attract and build a high-performing sales team
- Create and deliver a predictable sales plan
- Re-energise your staff and grow your business
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£14.20 -
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
WINNER: National Indie Excellence Awards 2023 – Marketing & Public Relations
SHORTLISTED: Business Book Awards 2023 – Smart Thinking
FINALIST: Next Generation Indie Book Awards 2023 – Business
WINNER: Readers’ Favorite Book Awards 2023 – Gold Medal in Non-Fiction – Marketing
WINNER: NYC Big Book Award 2023 – Marketing & Public Relations
FINALIST: American Book Fest Best Book Award 2023 – Marketing & AdvertisingIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.
Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.
Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect.
Featuring common mistakes to avoid and key takeaways at the end of each chapter, it’s also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.Read more
£26.20£28.50 -
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
Semiotics is a superpower for marketers. It’s a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.
Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.
Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands and is the only book on semiotics ever published that sets out a complete blueprint for research projects. This is your one-stop guide to learn how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings.
Start using semiotics today. Position and launch new brands, rejuvenate established ones, design products and packaging and inspire timely and provocative ad campaigns. See the future. Innovate.
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£26.10£28.50 -
Using the Internet Safely For Seniors For Dummies (For Dummies Series)
The Internet is amazing, but the risks you’ve heard about are real, too. You can avoid being a victim of online crime with the simple steps for staying safe online that you’ll find in Using the Internet Safely For Seniors For Dummies. Here’s the guide you need to steer safely through the hazards so you can shop, visit, invest, explore, pay bills, and do dozens of other things online – more securely. Learn to protect yourself from online predators, create strong passwords, find reliable information, spot e-mail and phishing scams, and much more. Find out how to share photos and videos, chat with others, and participate in online discussions-securely See how, with strong passwords and reasonable caution, online banking and bill-paying might be safer than the old way Learn to install and set up a browser, use search engines effectively, and sidestep suspicious ads Discover how personal information is collected and used by legitimate companies – and by crooks Be able to spot risks, find out how online criminals think, and know what makes you vulnerable Enjoy social networking sites without putting yourself at risk Spot reputable healthcare sites and avoid medical ID theft and scams There’s even a glossary of common computer terms and a guide to your rights when using the Internet. Using the Internet Safely For Seniors For Dummies helps you feel more secure by showing you how to protect yourself while enjoying the Web.Read more
£3.20 -
Value Pricing for Accounting Professionals: A Complete Guide for Accountants and Bookkeepers to Find the Right Clients and Increase Profitability
Accountants and bookkeepers are working long hours but not making the profits they should. A value pricing strategy can lead to better prices for accounting professionals and better results for their clients.
The concept of value pricing is simple to understand but many accountants struggle with the price conversation and lack the confidence to charge higher prices. Value Pricing for Accounting Professionals is a practical guide to building a clear pricing strategy, feeling more confident and increasing earnings. It covers the critical steps to pricing a new client and how to re-price existing clients without losing them by quantifying value.
The book’s step-by-step approach is backed up by dozens of real-life case studies of firms which applied these methods to get better results, along with benchmarking research based on a survey of thousands of accounting professionals. There is guidance on calculating a profitable price, creating effective packages and managing the ‘invisible’ cost of scope creep, and new insights into meeting clients remotely and pricing in difficult economic times. Become more profitable and deliver extraordinary solutions to clients with this essential guide to effective value pricing.
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£28.50 -
Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee.
The highly prestigious panels of contributors include:
Jean-Claude Larréché – INSEAD
Veronica Wong – Aston Business School
John Quelch – Harvard Business School
Susan Hart – Strathclyde Graduate Business School (SGBS)
Michael Baker – Emeritus Professor SGBS
Tim Ambler – London Business School
Tony Cram – Ashridge
Table of Contents:
PART I
Principles of Value Creation
1 Marketing and Shareholder Value
2 The Shareholder Value Approach
3 The Marketing Value Driver
4 The Growth Imperative
PART II
Developing High-Value Strategies
5 Strategic Position Assessment
6 Value-Based Marketing Strategy
PART III
Implementing High-Value Strategies
7 Building Brands
8 Pricing for Value
9 Value-Based Communications
10 Value-Based Marketing in the Digital Age
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£33.20 -
Venture Capital Deal Terms: A guide to negotiating and structuring venture capital transactions
So you’re (about to be) involved in a Venture Capital deal. How do you ensure you end up with the best possible deal?You need to know what you’re talking about. Not just on a basic level. On every level. You need to understand the ins and outs of the deal. What are your options? How exactly can they impact you, now as well as in the future? What are the people on the “other side of the table” aiming for? What are the pitfalls?
Only if you truly understand the deal, will you be able to come to the best possible deal. And to truly understand the deal, you need to understand the deal from the perspective of both the investor and the entrepreneur.
This new book of VC investor Harm de Vries and VC lawyers Menno van Loon and Sjoerd Mol, provides an in-depth practical look into venture capital deals. Together, the authors have been involved in hundreds of VC deals. Their expertise covers both the investor’s perspective and the entrepreneur’s perspective.
The book shows you how deal terms work out in practice and explains the economics behind the deal terms. And – crucially – it does so both from the point of view of the entrepreneur as well as that of the investor.
The book starts with an introduction of the investment process in general and the different stages of financing. Next, the book introduces a case study of a Series A financing of a startup. A Series A term sheet is used as the basis for the discussion of the different clauses used in venture capital transactions. Each subsequent chapter discusses a certain type of clause in the term sheet (e.g. milestone investments, liquidation preference, anti-dilution protection, and drag along). These chapters also include a standard (and, if applicable, alternative) version(s) of the relevant clause.
The book includes many examples, as well as negotiation tips for both entrepreneurs and investors. The result is an extremely practical guide to venture capital deals, which will be invaluable to anyone involved in venture capital transactions – investors, entrepreneurs and advisors.
For more information on this book and its authors, please see the book’s website: www.venturecapitaldealterms.com. The special VC Term Sheet Template contained in the book can be downloaded (for free) from the aforementioned website.
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£18.90 -
Video Marketing: Create Engaging Video Campaigns to Drive Brand Growth and Sales
In a ‘video first’ world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.
Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones.
Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
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£20.90 -
Viral Marketing: Guide to Successfully Creating a Buzz Around Your Online Brand, Acquiring Social Media Audience and Bringing in the Profits
★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★Content is the cornerstone of effective viral marketing, there’s no way around that. If you wish to draw in a bunch of traffic from various places while you are still young, then viral content is the way to go.
However, the majority of people who have a go at viral marketing don’t really have a clue about how to make things happen and they overlook the fact that niche networks already exist.
Fortunately for you, you don’t need to waste your time because this book will provide you with the essence of viral marketing so that you can know which kind of content goes viral each and every day.
In this book, you can expect to learn:
•The reason why content goes viral
•What it takes for viral marketing to be successful
•How to draw in a bunch of sources from all around the web
•How to make the most out of your viral marketing while doing less work
•And a lot more…
Anyone can achieve some kind of viral outcome on the internet as long as the right knowledge is used, and that is what this book is all about. Doing something of a viral nature is a worthwhile life goal for anyone to accomplish at least once.
If you’re ready to discover a shortcut which can allow you to gain followers much more quickly, then scrolling over to the buy button and clicking it the first step towards that.
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£7.30 -
Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely
“Virtual Selling more than fulfills my high expectations. It is research-based, sound, practical, and nuanced. Another example of why the team at RAIN Group are the leading thinkers in the world of sales strategy and training.” —Charles H. Green, Author, The Trusted Advisor
From bestselling authors of Rainmaking Conversations and Insight Selling.
Do you want to connect with buyers and win more sales in the new world of virtual selling?
Do you want to learn how to develop strong relationships with buyers virtually, lead masterful virtual sales conversations, and become a top performing seller in this new environment?
Recent world events have flipped sales on its head and driven unprecedented levels of virtual interaction. As a result, sellers are faced with more challenges than ever before.
You can’t sell the same way you did pre-2020. If you do, you won’t achieve the same results. You need to adapt. Pivot. And change almost everything you did previously. If you want to thrive in sales today, it will require that you transition to the new world of selling remotely…take the “new norm” by storm.
Change isn’t easy.
Whether you’ve been in sales for years or you’re just starting out, learning how to sell virtually can feel intimidating.
From the best-selling authors of Rainmaking Conversations and Insight Selling, this book helps sellers to navigate these uncharted waters.
With practical advice, virtual selling techniques you can apply immediately, and the latest groundbreaking research, Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely will take you step-by-step through everything you need to do from mastering the medium to sharpening your virtual selling skills. You will discover how to overcome virtual selling challenges and reach your sales goals without face-to-face meetings.
You will learn:
- The #1 thing virtual sellers needs to focus on to achieve higher win rates
- 4 key areas of virtual selling that, when mastered, will differentiate you from the competition
- How consultative selling has changed and how sellers must adapt
- 4 principles of rapport and 20 questions for building rapport online
- How to run the most effective virtual sales meetings
- Virtual selling best practices for mastering the medium, including meeting mechanics, setup, and technology
- How to uncover aspirations and afflictions and lead a virtual needs discovery
- 17 common business factors affecting financial impact and how to build a strong ROI case
- 5 keys to delivering a powerful convincing story online
- How to collaborate with buyers online and virtual meeting tools you can leverage
- Keys to growing existing accounts with virtual value labs
- 9 Habits of Extreme Productivity to overcome distractions and boost your sales productivity
- How to deliver powerful virtual sales presentations
- Surprising research on what factors most influence buyers’ decisions and how virtual sellers stack up
- How to capture buyer attention and maintain high levels of engagement throughout virtual sales meetings
Plus, gain access to exclusive guides, checklists, templates, and more to help you succeed in today’s new sales environment.
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£10.60 -
Visitor Log Book: Guest Sign In and Sign Out Register for Offices and Businesses: Tracking 3000 Entries with Ease (Midnight Blue)
Discover the transformative power of this Visitor Log Book, an all-in-one guest management solution that effortlessly tracks up to 3000 visitors.
This sleek and stylish log book is a game-changer for businesses, offices, schools, and residential complexes that are ready to elevate their visitor tracking and organization to new heights. Keep detailed records of visitor data, such as:
- Date, Visitor’s Name, Reason for Visit, Time In, Time Out, Sign / Initial
Features:
- 100 Pages to track 3000 Visits
- 30 visitors records per page
- Matte finish cover design
- Format: 8.5 x 11 Inches
- Printed on high-quality white paper
- Double-sided
- Non-perforated
Our expertly crafted Visitor Log Book is perfect for receptionists, office administrators, school officials, property managers, and security personnel who want to level up their visitor management systems and impress their guests at every turn.
Don’t miss out on the chance to revolutionize the way you manage and welcome visitors. Invest in this log book today and enjoy the unparalleled benefits of a high-capacity, sleek, and efficient visitor log book. Order your copy now and watch your visitor management system soar!
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£6.60 -
Warren Buffett Accounting Book: Reading Financial Statements for Value Investing
The Warren Buffett Accounting Book is the second volume learning experience to Warren Buffett’s Three Favorite Books. This book teaches: 1. Two methods for calculating the intrinsic value of a company 2. What is a discount rate and how does it work 3. Detailed instructions on how to read an income statement, Balance sheet, and cash flow statement 4. How to calculate important ratios to properly value any businessRead more
£9.50£11.20 -
Watertight Marketing: Delivering Long-Term Sales Results
Are you wasting your money on marketing? Most businesses are. They’ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket. Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense. Following the process laid out in this book puts you in control of your business growth. You’ll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve. Bryony Thomas has a refreshing style that means the ideas click and stick. She has distilled her wealth of experience into clear action points that you’ll want to tackle today.Read more
£0.40 -
Watertight Marketing: The proven process for seriously scalable sales
Are you tired of wasting time and money on marketing that doesn’t deliver? Do you wish there was a proven, fool-proof process that can reliably powerup your profits?Well there is, and this book holds the answer. Page by page you’ll unlock the Watertight Marketing method, a powerful toolkit that will equip you with the mindset, skills and processes you need to find customers you love, repeatedly increase sales results and positively transform profits. There’s no jargon and no time-wasting, just straight-talking, down-to-earth and honest advice that will change what you think about marketing. And it’s refreshingly clear, straightforward and highly practical style will bring your marketing to life, spark ideas that will stick, motivate and inspire you, and empower your business to succeed.
Tried, tested and trusted by thousands of businesses, Watertight Marketing puts you firmly in control of your marketing so you can finally step off the roller coaster of yo-yo results and develop enduring growth strategies that will keep on delivering, year after year.
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£17.00£17.60 -
Watson Glaser Test Practice Book: WG Critical Thinking Appraisal Questions with Answers and Explanations
If you need practice for the Watson-Glaser test, Exam Study Aids & Media’s Watson Glaser Test Practice Book: WG Critical Thinking Appraisal Questions with Answers and Explanations can help, even if you struggle with the most difficult critical and analytical thinking skills and verbal reasoning questions.The unique step-by-step explanations in this study guide illustrate how to solve the all of the questions that you will find on the real Watson Glaser assessment.
There are five mock practice tests in this book, each of which contains the following:
- 5 questions on drawing inferences
- 12 questions on identifying assumptions
- 5 questions on deductive thinking
- 6 questions on interpreting information
- 12 questions on evaluating arguments
There is an in-depth explanation for each question so that you can understand the rationale and logic behind each answer.
The explanations also provide tips and strategies that will help you on the day of your exam.All of the practice test questions in this study guide are in the same format and of the same level of difficulty that you will see on the real Watson Glaser exam.
Get a step ahead on your career path with Exam Study Aids & Media!
Note: The Watson Glaser test is a trademark of Pearson Assessment, which is neither affiliated with nor endorses this publication.
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£31.30 -
Wealth, Poverty and Politics
In Wealth, Poverty, and Politics, Thomas Sowell, one of the foremost conservative public intellectuals in this country, argues that political and ideological struggles have led to dangerous confusion about income inequality in America. Pundits and politically motivated economists trumpet ambiguous statistics and sensational theories while ignoring the true determinant of income inequality: the production of wealth. We cannot properly understand inequality if we focus exclusively on the distribution of wealth and ignore wealth production factors such as geography, demography, and culture.Sowell contends that liberals have a particular interest in misreading the data and chastises them for using income inequality as an argument for the welfare state. Refuting Thomas Piketty, Paul Krugman, and others on the left, Sowell draws on accurate empirical data to show that the inequality is not nearly as extreme or sensational as we have been led to believe.
Transcending partisanship through a careful examination of data, Wealth, Poverty, and Politics reveals the truth about the most explosive political issue of our time.
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£3.80 -
Web3 Marketing: A Handbook for the Next Internet Revolution
THE ESSENTIAL WEB3 MARKETING BOOK
For a limited time, claim an NFT with a copy of your book!
Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.
As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin―Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers―already working or investing in Web3, exploring what it means for their business, or considering a jump into something new―and for anyone who wants to understand the next internet revolution.
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£15.50£20.90 -
What About Law?: Studying Law at University
Praise for the previous edition: “x27What About Law?x27 succeeds where so many legal guidebooks fail. The authors give a measured, succinct tour around key legal issues that is both illuminating for the non-lawyer and refreshingly thought-provoking for those whose undergraduate days are long behind them…By anchoring the book in contemporary cases replete with human interest and a tangible effect on our lives, x27What About Law?x27 skilfully demystifies the law and ably proves its argument. The law is, indeed, all around us – and this book will whet your appetite to find out how and why.” – Alex Wade, The Times Law is one of the few subjects that the school leaver, choosing a degree course, will have very little real understanding of. This book comes to the rescue by clearly setting out what a prospective law student can expect and why a student should choose to study law. This new edition is updated to reflect the reality of studying law today, highlighting changes due to Brexit and reforms to constitutional law. The book covers the compulsory subjects every law student has to study: contract, criminal, property and trusts law, and brings them up to date. With a clear core structure and approach it takes a case from each of these subjects to illustrate legal issues and methodology. The writing style is accessible and has the audience – novices to law – firmly in mind. What About Law? shows how the study of law can be fun, intellectually stimulating and challenging. It introduces prospective students to the legal system, legal reasoning, critical thinking and argument. Written by a team of experienced teachers, this book should be read by every student about to embark on the study of law.Read more
£15.10£16.10What About Law?: Studying Law at University
£15.10£16.10 -
What About Law?: Studying Law at University
Most young people considering studying law, or pursuing a legal career, have very little idea of what learning law involves and how universities teach law to their students. The new edition of this book, which proved very popular when first published in 2007, provides a ‘taster’ for the study of law; a short, accessible presentation of law as an academic subject, designed to help 17- and 18-year old students and others decide whether law is the right choice for them as a university subject, or, if they have already made the choice, what to expect when they start their law degree. It helps answer the question ‘what should I study at university?’ and counters the perception that law is a dry, dull subject. “What About Law?” shows how the study of law can be fun, intellectually stimulating, challenging and of direct relevance to students. Using a case study approach, the book introduces prospective law students to the legal system, as well as to legal reasoning, critical thinking and argument. This is a book that should be in the library of every school with a sixth form, every college and every university, and it is one that any student about to embark on the study of law should read before they commence their legal studies. All of the authors have long experience in teaching law at Cambridge and elsewhere and all have also been involved, at various times, in advising prospective law students at open days and admissions conferences. Listed as one of the Six of the best law books that a future law student should read by the Guardian Law Online, 8th August 2012.Read more
£5.00 -
What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider’s Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency…
What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider’s guide for advertising agencies on how account management can create great client/agency relationships.
The first book on client/agency relationships to be written an ex-client, this book gives a true insider’s guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great.
In this step-by-step guide you will discover:
- What simple actions you can take today to generate great relationships with your clients.
- How to gain a deeper understanding of the pressures your clients face and why this is so important.
- Practical day-to-day advice on how to master positive relationship building behaviours.
- The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying;
– The 9 essential behaviours to prevent damage to the client/agency relationship.
– The 5 essential behaviours to take your client/agency relationships from good to great.
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£12.30 -
What Great Teachers Do Differently: Nineteen Things That Matter Most
What are the beliefs and behaviors that set great teachers apart? In this internationally renowned bestseller, Todd Whitaker reveals 19 keys to becoming more effective in the classroom.
This essential third edition features new sections on why it’s about more than relationships, how to focus on a consistent, engaging learning environment, and the importance of choosing the right mode―business, parent, child―to improve your classroom management.
Perfect for educators at any level of experience, for independent reading or for schoolwide book studies, this practical book will leave you feeling inspired and ready to do the things that matter most for the people who matter most―your students.
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£19.60£21.80 -
What It Takes: The Inspiring Journey of Sarina Wiegman and the Lionesses’ Rise to Success
Winning strategies of one of football’s most successful coaches
As FIFA’s most decorated female football manager and a former player, Sarina Wiegman has led both the Netherlands and England women’s national teams to historic victories. She stands out as a true pioneer in the game, and her coaching philosophy has earned her a reputation as one of the most successful coaches in football history.
This personal account of Sarina’s life journey begins with her early passion for football, and covers her key moments on the pitch as well as her ascension to the top of the coaching world. Join Sarina as she talks us through her rollercoaster ride of victories and challenges, the tough decisions she had to make both on and off the pitch, and the relentless pursuit of excellence that saw her rise to become an indomitable figure in the world of sports.
And, it’s not just about the game. In a world where football has become more competitive than ever, Sarina’s revolutionary approach to leadership, mentorship, and performance management has garnered global attention. In What It Takes we gain invaluable insight into Sarina’s unique philosophy, as she shares how she fostered an environment that values determination, teamwork, and mutual respect. A strong advocate for women in the sport, she outlines a transformative and inclusive future for football where everyone has an equal chance to shine, irrespective of gender.
Sarina Wiegman’s book ‘What It Takes’ was a Sunday Times bestseller w/c 06-11-2023.
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£11.00£22.00 -
What It Takes: The Inspiring Journey of Sarina Wiegman and the Lionesses’ Rise to Success
Winning strategies of one of football’s most successful coaches
As FIFA’s most decorated female football manager and a former player, Sarina Wiegman has led both the Netherlands and England women’s national teams to historic victories. She stands out as a true pioneer in the game, and her coaching philosophy has earned her a reputation as one of the most successful coaches in football history.
This personal account of Sarina’s life journey begins with her early passion for football, and covers her key moments on the pitch as well as her ascension to the top of the coaching world. Join Sarina as she talks us through her rollercoaster ride of victories and challenges, the tough decisions she had to make both on and off the pitch, and the relentless pursuit of excellence that saw her rise to become an indomitable figure in the world of sports.
And, it’s not just about the game. In a world where football has become more competitive than ever, Sarina’s revolutionary approach to leadership, mentorship, and performance management has garnered global attention. In What It Takes we gain invaluable insight into Sarina’s unique philosophy, as she shares how she fostered an environment that values determination, teamwork, and mutual respect. A strong advocate for women in the sport, she outlines a transformative and inclusive future for football where everyone has an equal chance to shine, irrespective of gender.
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£10.99 -
What on earth should I post? – 150+ Creative Content Ideas for your Social Media and Online Marketing: Perfect for Entrepreneurs, Consultants and Coaches
Fill Facebook, Instagram, LinkedIn etc. … DAILY! – But where do you get the content from?
- Would you like to do professional social media marketing and need interesting content every day that will make people click?
- Do you often catch yourself starting a post with similar or the same content as before?
- Do you urgently need new, fresh ideas that create variety, range, and interest?
“It has never been so simple to fill social media channels every day with top content”
✅ – Includes a free content plan
Your content or social media marketing only works if you manage to post exciting content with a high click rate – preferably daily. It’s very easy to quickly run out of ideas. But, with this book, you will never have this problem again.
In this book, you will find:
- More than 150 ideas for your posts and content for the coming years.
- Concepts for the implementation as well as text, pictures, or video.
- A practical structure of the ideas for simple and fast findability.
- Suitable topics for every taste and target group—from serious to very funny.
- Many specific and successful practical examples of posts from different topics.
How does this sound to you? Move on from the troublesome search for post ideas to get you noticed and buy the book now!
From practice for practice
Author, marketing expert, and keynote speaker, Roman Kmenta, inspires delegates of world-renowned companies like Würth, media group RTL, Zurich Insurance, and Suzuki with his talks on international forums. He is an intensive user of content marketing strategies. His content inspires more than 25,000 people a month and helps them be more successful in business.
In this book, you will find the best of his own practice as well as many ideas and examples from highly experienced colleagues in the marketing field. Here, you have a template with which you can produce content for your business with a wide range, quickly and easily.
This unique Content Marketing book is perfect for you if you …
- are an entrepreneur or owner of a small business and would like to reach potential customers via social media.
- are an aspiring influencer or would like to become one and need ideas to build a fan base.
- are a salesperson and want to support your sales with effective activities on Facebook, Instagram, LinkedIn, and other channels.
- are employed as an expert and use social media for the extension of your expert status to increase your career opportunities.
- are using social media for personal reasons and want to constantly provide your network with interesting or funny content.
Which category speaks to you? Whatever your social media marketing needs, this book can instantly help you to reach your targets. Buy it now!
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£16.10 -
What They Don’t Teach You At Harvard Business School
Mark McCormack, dubbed ‘the most powerful man in sport’, founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.
Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don’t Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.
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£7.30£10.40 -
What They Teach You at Harvard Business School: The Internationally-Bestselling Business Classic
‘For anyone thinking of doing an MBA, or indeed anyone who wants to understand how the corporate elite are moulded, this is a must read’ Luke Johnson, British entrepreneur
The internationally best-selling business classic that reveals what it’s really like to study an MBA at one of the most prestigious institutions in the world.
Philip Delves Broughton quit his position as New York correspondent for The Daily Telegraph to take his place on one of the most-coveted and exclusive courses in the world – an MBA at Harvard Business School – to acquire the wisdom reserved for the world’s global elite. And what he learns is truly jaw-dropping.
From his first class to graduation – encompassing the guest lectures, the Apprentice-style tasks, the booze-luge, the burnouts and the high flyers – Delves Broughton divulges the advice, wisdom and folly he found whilst studying at the most prestigious business school in the world.
‘Anyone considering enrolling will find this an insightful portrait of Harvard Business School life’ Economist
‘Very funny. An excellent book’ Wall Street Journal
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£9.40£10.40 -
Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life
With over 2.5 million copies sold worldwide, Who Moved My Cheese? is a simple parable that reveals profound truths
It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life, for example a good job, a loving relationship, money or possessions, health or spiritual peace of mind. The maze is where you look for what you want, perhaps the organisation you work in, or the family or community you live in. The problem is that the cheese keeps moving.
In the story, the characters are faced with unexpected change in their search for the cheese. One of them eventually deals with change successfully and writes what he has learned on the maze walls for you to discover. You’ll learn how to anticipate, adapt to and enjoy change and be ready to change quickly whenever you need to.
Discover the secret of the writing on the wall for yourself and enjoy less stress and more success in your work and life. Written for all ages, this story takes less than an hour to read, but its unique insights will last a lifetime.
Spencer Johnson, MD, is one of the world’s leading authors of inspirational writing. He has written many New York Times bestsellers, including the worldwide phenomenon Who Moved My Cheese? and, with Kenneth Blanchard, The One Minute Manager. His works have become cultural touchstones and are available in 40 languages.
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£7.57£8.99 -
Whole Enterprise Architecture
Exploring the context of an enterprise
Enterprise Architecture and IT Architecture are often seen as one and the same.
But do you fully understand the overall enterprise of which your organisation is only a part? Whole Enterprise Architecture brings together Tom Graves’ thirty years of experience working in EA in multiple industries around the world, to help you spot and tackle the common pitfalls which plague organisations facing change.
Presented in a series of approachable articles with diagrams, this book will help all organisations facing change to explore and resolve it effectively.
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£12.30 -
Why Advertising Fails: And How To Make Yours Succeed
Uncover the secrets of properly purposed advertising
How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what’s to blame―company leadership, the format for the ad, the product itself?
With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit―and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here’s the kicker: there’s no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns.
Featuring guest chapters from some of the world’s leading marketers, you’ll learn what you’re getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It’s not too late to turn your advertising around and start generating revenue―your business depends on it!Read more
£11.60£16.10Why Advertising Fails: And How To Make Yours Succeed
£11.60£16.10 -
Why Deals Fail and How to Rescue Them: M&A lessons for business success
Mergers and acquisitions are part of the fabric of business and economic life: they help drive growth in companies of all sizes. Most executives will at some point in their careers experience a takeover, as buyer, seller or intermediary. Yet, despite M&A’s obvious attractions, deals often fall short of expectations and, in extreme cases, can go disastrously wrong, with devastating consequences.
From their unique perspective as practitioners and researchers, Faelten, Driessen and Moeller have seen it all when it comes to M&A, and they’ve used this experience to develop their Three Big Mistakes of Deal-Making. Using case studies from a wide range of companies, many household names (Diageo, BMW, Microsoft, Kraft, HP and even Manchester United), and for deals ranging from the highly to the less successful to the downright questionable, Why Deals Fail offers both a commentary on the inexorable tendency for companies to merge, for good or ill, and a guide to the benefits and pitfalls of M&A as a growth strategy.
The result is a fascinating insight into why some deals work and why others go awry for anyone interested in how the corporate world works, or contemplating or facing a merger or acquisition themselves.
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£5.70 -
Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Throughout history, selling and entertainment have gone hand in hand – from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity , it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today s advertising is less liked and less effective than ever before.
But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective.
This is a fabulous book. …It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, OgilvyRead more
£16.70£19.00 -
Why We Get the Wrong Politicians: Shortlisted for the Waterstones Book of the Year
REVISED AND UPDATED TO INCLUDE THE EXPLOSIVE EVENTS OF 2021 and 2022
Winner at the Parliamentary Book Awards
Shortlisted for the Waterstones Book of the Year
Longlisted for the Orwell Prize
____________
Daily Telegraph’s Best Books of the Year
Guardian’s Best Books of the Year
Evening Standard’s Best Books of the Year
Daily Mail’s Best Books of the Year
BBC’s Biggest Books
Prospect’s Best Books of the YearPoliticians are consistently voted the least trusted professional group by the UK public. They’ve recently become embroiled in scandals relating to everything from expenses to sexual harassment to illicit parties. Every year, they introduce new legislation that doesn’t do what it sets out to achieve – often with terrible financial and human costs. But, with some notable exceptions, they are decent, hard-working people, doing a hugely difficult and demanding job.
In this searching examination of our political class, award-winning journalist Isabel Hardman tries to square this circle. She lifts the lid on the strange world of Westminster and asks why we end up with representatives with whom we are so unhappy. Filled with forensic analysis and revealing reportage, this landmark and accessible book is a must read for anyone who wants to see a future with better government.
‘This book has the power to fundamentally change how we do things in this country.’
Emily Maitlis
‘An entertaining read that addresses hard questions… invaluable for those who think they know what’s wrong with Westminster but have no idea how to put it right.’
John HumphrysRead more
£4.80 -
Wild Hope: Healing Words to Find Light on Dark Days
THE INSTANT SUNDAY TIMES BESTSELLER‘Beautiful and uplifting’ Davina McCall
‘So inspiring, so heartfelt … the way Donna writes is beyond beautiful.’ Lisa Snowdon
‘Some people have the Bible by their bed. Others a self help manual. I have Donna Ashworth’s new poetry collection.’ Susannah Constantine
Wild Hope is Donna Ashworth’s powerful new collection of wisdom to help us find hope, peace, self-acceptance and inspiration on the days we feel worn down, helpless or sad. Written with love and understanding, Donna – who is also the bestselling author of I Wish I Knew – reminds us that amidst our daily struggles and constant outpourings of bad news we have so much to hope for, and that every one of us can play a part, big or small, in making the world a better place.
With poems such as ‘Surrounded by Treasure’, ‘That Thing You Do’, ‘Through the Wringer’ and ‘Rope Ladder’, Donna helps us to remember that most people in this world are good, and that acts of kindness and love within our individual spheres of influence, however small, all contribute to a better future. She also gently guides us, no matter how busy or overburdened we may be, to practice better self-care and self-acceptance.
Hope exists when nothing else can. On the darkest of days Wild Hope will help you find more light.
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£11.75£12.99Wild Hope: Healing Words to Find Light on Dark Days
£11.75£12.99
