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Complete Facebook Advertising Guide for 2020 and Beyond: Learn how to use Facebook ads to get leads, make sales and up your digital marketing game (Entrepreneurial Pursuits)
Facebook Advertising is the new advertising platform of the digital age that is dominating the advertising industry. With over 2billion+ users on the platform facebook allows you scale to your specific target in a way no other forms of media can do. Unfortunately, Facebook ads can be categorized as the rocket science of the digital marketing industry, create effective and cost efficient ads is a very tedious and convoluted process, this book will aim to guide you into the right direction to save you from wasting ads spend, this book might be your best investment yet
This eBook will cover the following in details:
- Facebook ads guidelines
- Facebook Pixels mastery (So important!)
- Facebook Business accounts
- Different types of Facebook Ads in the eco-system, and when to use which
- Creating effective Facebook ads copy
- And much much more! Don’t wait, add to cart now!
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£2.10 -
Social Media Marketing 2020: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of…
If you want to start your journey to social media marketing success, then keep reading..
If you are having troubles understanding social media and growing your brand’s presence like the PROs do, don’t fret! This ultimate guide to social media marketing will help you do all these and more.
In this guide, we’re going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2020.
The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy.
The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here’s how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020;
- Up-to-date information and data on what’s working and not on Facebook, Instagram, Youtube and Twitter
- Clear and precise details and facts on social media marketing.
- Practical tips you can implement and start using immediately.
- Ways you can maneuver social media channels to give your brand an edge over competitors.
- The ultimate strategies for building up engagement on your social media pages.
- A detailed step-by-step guide to advertising successfully on each different social media channels.
- And much more!
With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue!
Whether you’re just starting out or you’re ready for bigger campaigns, get this book now and start your journey to social media marketing success!
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£2.10£19.00 -
Let’s Grow, Girl!: Your Network Marketing Playbook Where You Get Paid to Be You
Do you long for a lucrative career free from the constraints of the nine to five work world while affording you and your family the lifestyle you dream of?In this fun, irreverent, and highly practical playbook, mascara millionaire and network marketing maven Shari Owen Brown gives you the insight and know-how you need to start and grow a successful career in direct sales.
It all starts with how you think. Let’s Grow, Girl! introduces you to the five aspects of mindset that set you up for success. Through personal stories from Brown’s stellar career journey and examples of the remarkable women she has coached, she shows you how to establish a rock-solid foundation for your business. You will learn:
- how what makes you weird is your greatest gift and to embrace that special quirk that makes you different
- how to move from insecurities to influence and impact by showing how to create a community that empowers people and opens up space for magic to happen!
- how to move in the direction of every opportunity, harnessing fear to work for you not against you
- and, most importantly, the nuts and bolts of how to build your network and make serious MONEY.
Brown shows you her step-by-step process to achieve success, including the necessary skills of network building, duplicating, and power-house selling—even if you hate sales.
Based on the curriculum Brown teaches in workshops online and around the world, Let’s Grow, Girl! is a direct-selling bible for success! These lessons WORK and the thousands of women who have already followed Shari Brown’s coaching have the businesses to prove it. Now, it’s your turn!
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£2.00£13.30 -
Teen Investing 101: 101 of the Most Important Financial Literacy Terms (Teen Entrepreneurship / Teen Investing Book 3)
Teen Investing 101Teen Investing 101 is written by Jack Rosenthal, the author of “Teen Investing” the #2 best selling book on Teen Investing. Jack Rosenthal is an 18 year old entrepreneur and investor. He wrote this booklet to inform young readers about the 101 most important investment / finance terms every investor should know.
The book will cover the following types of terms
– Personal Finance Terms
– Income Statement Terms
– Balance Sheet Terms
– Modern Financial Metrics
– Wall Street Terms
– Stock Market Terms
– Terms every investor should know!
The book was written as a quick glossary for any investor to quickly review if they’re looking to understand what the top 101 terms in modern finance mean. Whether you’re a young investor looking to start their own investment portfolio, already have an investment portfolio and are looking to grow it, or are looking to pursue a career on Wall Street someday this book is for you!
As the author I wrote this book to help educate young people with all the terms I wish I had known when I was younger. I highly recommend you spend the $2 and get the booklet!
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The Personal MBA: A World-Class Business Education in a Single Volume
This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.
An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don’t want to work for a consulting firm or an investment bank, the chances are it simply isn’t worth it.
Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he’s torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know.
The Personal MBA teaches simple mental models for every subject that’s key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.
‘File this book under: NO EXCUSES’ Seth Godin, author of Purple Cow and Linchpin
‘Finally, here’s a 10.99 MBA. Well on its way to becoming a business classic. You’re pretty much guaranteed to get your money’s worth – if not much, much more’ Jason Hesse, Real Business
‘Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It’s rare to find complicated concepts explained with such clarity. Highly recommended’ Ben Casnocha, author of My Start-Up Life
Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website.
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Turn The Ship Around!: A True Story of Turning Followers into Leaders
‘David Marquet is the kind of leader who comes around only once in a generation . . . his ideas and lessons are invaluable’ Simon Sinek, author of Start With Why
Captain David Marquet was used to giving orders. In the high-stress environment of the USS Santa Fe, a nuclear-powered submarine, it was crucial his men did their job well. But the ship was dogged by poor morale, poor performance and the worst retention in the fleet.
One day, Marquet unknowingly gave an impossible order, and his crew tried to follow it anyway. He realized he was leading in a culture of followers, so he upended the traditional leadership model and put control in the hands of his crew. Before long, his team became fully engaged and the Santa Fe skyrocketed from worst to first in the fleet.
No matter your business or position, you can apply Marquet’s approach to create a workplace where everyone takes responsibility for their actions, people are healthier, happier – and everyone is a leader.
___________________________________________________________________________________WHAT READERS ARE SAYING ABOUT TURN THE SHIP AROUND:
‘I have bought this book for my entire senior team’ Amazon Review
‘Putting in place the ideas and practices has transformed my work life balance, engaged my teams and improved performance’ Amazon Review
‘Love this book. The most practical actionable advice I can remember reading’ Amazon Review
‘As an owner of a small business I found Marquet’s book inspirational’ Amazon Review
IN HIS LATEST BOOK, LEADERSHIP IS LANGUAGE, MARQUET BUILDS ON HIS TEACHING, SHOWING US HOW TO LEAD OUR TEAMS TO SUCCESS THROUGH THE LANGUAGE THAT WE USE.
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£1.99 -
Leaders Eat Last: Why Some Teams Pull Together and Others Don’t
Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge.
When we take care of our people, our people will take care of us. They will help see that our cause becomes a reality.
In Leaders Eat Last, Simon Sinek, internationally bestselling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don’t just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business and government – each putting aside their own interests to protect their teams.
‘Simple and elegant, it shows us how leaders should lead’ William Ury, co-author of Getting to Yes
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£1.99 -
Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know
NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA
★ 2023 update out now. Please find instant access on the website ★
★ Almost 200 psychological pricing effects in total ★
★ Go to: https://psychologyofpricing.com/ => Readers Area ★“Favorite 5 Books on Pricing”
―Journal “Consumer Neuroscience in Business”, issue June 2019, p. 21How to Make Your Prices (Almost) Irresistible?
Discover the Power of Psychological Pricing.Customers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts.
Many companies still focus only on numbers: internal costs (markup pricing), external competitors (competition-based pricing), or assume that people can objectively assess the products’ or services’ benefits they pay for (value-based pricing).
The Handbook on the Psychology of Pricing sheds light on what happens in your customers’ minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available. It introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion, and people’s perception of prices.
More specifically, you will
- Discover how to make your pricing more attractive and, thereby, lift sales and margins for your business.
- Learn how to increase customers’ willingness to pay for your products and services.
- Find how to reduce the attention to prices in buying decisions.
- Expand your pricing skill set and learn about more than one hundred effects unearthed from solid academic research.
This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.
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Small Gym, BIG Results: Your Complete Guide to Starting a Fitness Business the SixPax Way, Living the American Dream, and Changing Lives
Start your own gym, build a profitable business from scratch, and start changing lives.
You have a passion for fitness and helping others achieve their goals. But you’re also stuck working for someone else or living paycheck to paycheck after each training session.
Luckily, the combination of hard-won secrets to success and one man’s story of strength offers you a blueprint for building a thriving fitness business from scratch.
Self-made millionaire and founder of SixPax Gym, Siavash Fashi faced poverty, cancer, and political turmoil before building the most successful small gym in America. In his home country of Iran, his passion for bodybuilding was illegal, and he knew—like Arnold himself—he needed to find his way to the beaches of Southern California.
Woven in between stories of his determination, resilience, and grit, this step-by-step manual is packed with resources that will not only guide you to becoming a startup gym owner but will prove you can achieve anything. Small Gym, Big Results is an inspiring read for personal trainers or small-business owners looking to build a successful business, change their life, and make a difference in the world.
Learn how to:
- Start your own gym with minimal equipment and very little money
- Guide clients through short, intense training sessions that deliver fast and dramatic results (making you an expert in losing fat and gaining muscle)
- Get all the clients you’ll ever need without paying for advertising
- Become a celebrity in your town with his simple marketing method—and make membership with you a no brainer
- Price and package your services to bring maximum, predictable revenue
Siavash Fashi shares the exact system he uses to create, run, and grow your gym. Whether you’re a personal trainer or just fantasizing of the gym life, this book is your ticket to turning your dreams into reality. Get your copy and start training for success!
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£1.90 -
Surrounded by Bad Bosses and Lazy Employees: or, How to Deal with Idiots at Work
Surrounded by idiots at work? Fed up with a bad boss or lazy colleagues? Thomas Erikson, author of the runaway international bestseller Surrounded by Idiots, will help you handle them and get things done, the right way
Why is good leadership so rare? Everyone has to manage up to some extent but frankly some bosses are worse than others. If you’re being driven crazy by a micro-manager, frequently drown under your boss’s unreasonable expectations or struggle with being handed out responsibilities but no authority international behavioural expert Thomas Erikson is here to help.
Drawing on the simple four-colour system that made Surrounded by Idiots a global bestseller, Erikson shows how understanding your boss’s behavioural tendencies as well as your own will lead to a more harmonious and productive workplace. He also sets out what characterises an exemplary leader type and how you can adapt your behaviour to model it. Because there are two sides to every coin, Erikson also looks at employees themselves and why some colleagues frequently underachieve and what you can do to change this.
Written with Erikson’s signature humour and warmth, Surrounded by Bad Bosses (and Lazy Employees) will help you deal with the most hopeless managers and employees you can imagine – and keep you entertained along the way.
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Sales Made Personal: Unlock Your Full Potential
A Complete and Tailored Guide Tailored for Coaches & ConsultantsFrom Mindset Management to Communication Excellence: Building Robust Sales Systems Aligned with Your Professional Identity.
How do you connect, convince, and close deals without losing your identity or compromising your values?
In Sales Made Personal, Stephen Ritchie Rowan presents a compelling roadmap for independent coaches and consultants.
Drawing from a rich background in sales, business development, and strategy, Stephen demystifies the often-daunting sales world. He empowers you to align your professional skills with robust sales systems.
This is different from your ordinary sales books. It’s a journey into understanding the human condition, revealing the heart of meaningful conversations, building trust, and diagnosing client obstacles.
This book equips you with the confidence and strategies necessary to excel in coaching and consulting, transforming how you approach sales.
“Stephen is the real deal when it comes to sales and mindset. He’s put in the hard yards across industries, from training and hair salons to close protection (this guy has some wild stories). The knowledge he’s accumulated along the way is invaluable.
What I love about this book is that it comes from a place of morals and integrity. As Stephen says, “You can conduct your job as a salesperson with a strong dose of morality.” Yes to that! Too many books in this space are about manipulation and egos. This one is different.” Joel Stone
Who is this book for?
Sales Made Personal is aimed at independent coaches and consultants navigating the challenging sales and client acquisition terrain. The book is tailored for those experiencing a dip in confidence, feeling vulnerable to stepping into the sales spotlight, or facing hurdles in aligning their sales strategies with their professional identities.
It’s designed to resonate with individuals keen on evolving their sales processes, enhancing client relationships, and driving sustainable business growth in a manner that reflects their authentic selves.
By addressing both the practical and psychological facets of sales, this book serves as a valuable resource for those striving to master the art of sales while staying true to their professional ethos and personal values. Whether a seasoned consultant seeking a fresh sales perspective or a budding coach eager to build a trustworthy client base, readers across the spectrum of experience in the coaching and consulting domain will find actionable insights and guidance in Sales Made Personal.
This book delivers a powerful blend of practical advice, personal anecdotes, and actionable strategies. With humour and frankness, Stephen encourages you to reimagine sales—not as a challenging hill to climb but as a delightful walk through your favourite scenery.
Reconnect with your passion for helping others, master the art of selling your unique expertise, and step forward into a new chapter of growth in your professional life.
Get ready to make sales personal.
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£1.90 -
How To Wreck Your Business: It’s the story EVERY business owner NEEDS to read. The mistakes made here were ALL avoidable.
This is the story that EVERY business owner needs to read. This book is abrupt and VERY direct talking. That may not suit everyone. In light of the recent global impact of the Coronavirus the publication has been brought forward. Apologies if this book is “less than polished”. When “normality” returns, I’ll publish v2.0My business FAILED as I was not prepared for the Financial Crisis of 2008, as a result I paid a VERY heavy price for that. DO NOT make the same mistakes I did.
“How To Wreck Your Business” is not a book you will WANT to read, it’s a book you will NEED to read. The mistakes I made were ALL avoidable.
It looked like the ultimate success story, and in many ways it was. This is what I refer to as the “Illusion of Wealth.” Looks can be very deceiving.
This is the story, a true story, a horror story, that saw Scotland’s largest independent chain of print centres collapse on the business’s 20th Birthday.
This book shares the amazing highs, the hull-crushing lows, and the sudden, spectacular crash of a business, which at its peak had half a million pounds of cash (GBP£) in the bank and a £1.4m portfolio of properties.
It’s a must read for every business owner. Eight errors were all it took to start “The Perfect Storm.”
How many of those errors could you be making?
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£1.90 -
An Economic History of the English Garden
‘Roderick Floud’s ground-breaking study of the history, money, places and personalities involved in British gardens over the past 350 years gives fascinating insight into why gardening is part of this country’s soul.’ Michael Heseltine, Deputy Prime Minister (1996-1997)
‘Thousands of books have been written about the history of British gardens but Roderick Floud, one of Britain’s most distinguished economic historians, asks new and important questions: how much did gardens cost to build and maintain, and where did the money come from? Superbly researched, it is full of information which will surprise both economists and gardeners. The book is fun as well as edifying: Floud shows us gardens grand and humble, and introduces us gardeners, plantsmen and technologies in wonderful varieties.’ Jane Humphries, Centennial Professor, London School of Economics
At least since the seventeenth century, most of the English population have been unable to stop making, improving and dreaming of gardens. Yet in all the thousands of books about them, this is the first to address seriously the question of how much gardens and gardening have cost, and to work out the place of gardens in the economic, as well as the horticultural, life of the nation. It is a new kind of gardening history.
Beginning with the Restoration of Charles II in 1660, Roderick Floud describes the role of the monarchy and central and local government in creating gardens, as well as that of the (generally aristocratic or plutocratic) builders of the great gardens of Stuart, Georgian and Victorian England. He considers the designers of these gardens as both artists and businessmen – often earning enormous sums by modern standards, matched by the nurserymen and plant collectors who supplied their plants. He uncovers the lives and rewards of working gardeners, the domestic gardens that came with the growth of suburbs and the impact of gardening on technical developments from man-made lakes to central heating.
AN ECONOMIC HISTORY OF THE ENGLISH GARDEN shows the extraordinary commitment of money as well as time that the English have made to gardens and gardening over three and a half centuries. It reveals the connections of our gardens to the re-establishment of the English monarchy, the national debt, transport during the Industrial Revolution, the new industries of steam, glass and iron, and the built environment that is now all around us. It is a fresh perspective on the history of England and will open the eyes of gardeners – and garden visitors – to an unexpected dimension of what they do.
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HARNESSING THE POWER AT YOUR FINGERTIPS: A Leader’s Guide to B2B Marketing Communications (1) (Cutting Through the Bull Publishing)
Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business.
Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation.
No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including:
· Growing and protecting your business’s reputation
· The power of a symbiotic relationship between marketing communication and sales
· The significance of building an army of advocates, both in-house and out-of-house
· How to use agencies effectively in a world where old approaches to branding and advertising no longer work
· Getting value for money from your marketing communications
A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.
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£1.80£9.50 -
The Art Of Advertising: How To Sell Anything To Anyone
Discover timeless advertising and business principles THAT WILL help you make more money, grow your business, and make a bigger impact.How to quickly turn strangers into DREAM customers, and customers into loyal raving fans that will pay, stay, refer, and stand in line to buy anything you have to sell.
How to go from a nobody to completely dominating your industry and outselling your competition without being salesy, feeling like a fraud, or using outdated high-pressure sales tactics…even if you are in a highly competitive market and have a tiny budget.
How to create attention-grabbing advertising that stands out, gets customers excited, motivated, and eager to buy from you…and only YOU. It is the fastest way to make someone want what you’re selling.
How to use psychology techniques to persuade almost anyone to do anything, influence customers’ behavior, “hack” their minds, and make them actually want to open their wallets to BUY. Warning: What you are about to discover can be used for the forces of good or the forces of evil.
If you are struggling right now to grow your business and want more sales, more customers, more revenue or make a bigger impact – you owe it to yourself and your business to read this book.
This is probably one of the most complete, secretive, smart, and most powerful books ever written on how to make literally ANYONE to want to buy from YOU.
“This book should be a required reading for anyone who runs a business, or thinking about starting one. No matter where you live, what you sell, or who you sell it to. It doesn’t even matter how “weird” or “uncommon” your business, market, niche, or industry is.”
ABOUT MAX IVANIY
Max is a successful business strategist, advertising expert, entrepreneur, and author. He has helped hundreds of companies, from Fortune 500 to small local businesses, create profitable sales systems that attract paying customers on demand. In his book “The Art of Advertising”, Max reveals unconventional lessons he has learned, tested, and refined during his career so that you too can achieve incredible results from your advertising, exponentially grow your business and make more money.
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£1.60 -
Marketing Communications: Interactivity, Communities and Content
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level.
This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.
Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers.
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£1.60 -
Relevance Lost: Rise and Fall of Management Accounting
“Relevance Lost” is an overview of the evolution of management accounting in American business, from textile mills in the 1880s and the giant railroad, steel, and retail corporations, to today’s environment of global competition and computer-automated manufacturers. The book shows that modern corporations must work toward designing new management accounting systems that will assist managers more fully in their long-term planning. It is the winner of the American Accounting Association’s Deloitte Haskins and Sells/Wildman Award Medal. It is also available in hardcover.Read more
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Millennial Black: A motivational, authentic practical guide to success for black women at work
For fans of Slay in Your Lane and Little Black Book, this is the much-needed roadmap for young Black women to succeed in the workplace
From tips on setting boundaries, and avoiding the race pay gap, through advice on building your own ‘lady gang’, establishing your value and being able to negotiate, to tackling the serious issues of workplace sexual harassment and racist abuse, this is a comprehensive guide to building the career you want and being recognised in the workplace.
It also offers implementable guidance for employers and business owners who are tackling the essential task of building and retaining inclusive and diverse offices, as well as looking to be effective allies and leaders in the future of inclusive working.
Packed with interviews and insight from trailblazers at every stage of their careers, including June Sarpong, Aja Barber, Candice Brathwaite, Naomi Ackie and Munroe Bergdorf, this is the ultimate guide to the workplace for black women.Read more
£1.50£16.10 -
Business Wealth Without Risk: How to Create a Lifetime of Income & Wealth Every 3 to 5 years
“Do You Want To Discover The Secrets To Creating A Lifetime Of Income Every 3 to 5 Years—Even If You’re Just Starting Out? Then Keep Reading…”
Ever felt the thrill of a brilliant business idea only to slam into the brick wall of risk and uncertainty? You’re not alone. Even giants like Elon Musk and Warren Buffett faced the same daunting question at some point: “Is it worth the risk?”
The old business model would have you jump through hoops of fire, risk losing money and time, often only to hit a dead end. But those days are gone. Today, the smartest business owners on the planet know that financial growth doesn’t have to be a roll of the dice. Are you ready to step into this new paradigm?
In this book, you’ll discover:
- The foolproof formula for calculated business decisions that virtually eliminate common risks
- 7 unconventional avenues for sustainable profits you’ve probably overlooked
- The art of creating a ‘Risk-Resistance Shield’ for your business, even if you’re just getting started
- The science behind risk-free scalability, regardless of your industry
- How to turn competitors into collaborators and multiply your profits
- And so much more…
Still curious? Here are some answers…
Are the strategies in this book tested?
Absolutely! We’ve included real-life case studies to show you the results.
Does this really work for anyone?
Even if you’re a small business or a solo entrepreneur, these tactics are designed to launch, grow, and scale any business.
Are the benefits long-term?
100% The principles are rooted in timeless business practices used by the top 1% of business owners and entrepreneurs for sustainable growth.
This book is not just another business guide. It’s a comprehensive blueprint designed by experts who’ve turned businesses around in record times—even in recessions. These are the exact strategies being used today, and now you can use them too.
If you’re ready to unlock the secret to building sustainable wealth without risking everything to do so, don’t wait another minute. Begin your journey to a wealthier, more secure business future.
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£1.50 -
Accounting: An Introduction
Accounting: An Introduction is renowned for its clear, accessible and uncluttered style. It provides a comprehensive introduction to the main principles of financial accounting, management accounting, and the core elements of financial management. With a clear and unequivocal focus on how accounting information can be used to improve the quality of decision making by managers, combined with a strong practical emphasis, this book provides the ideal grounding for a career in management.Read more
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Go Pro – 7 Steps to Becoming a Network Marketing Professional (Book)
Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams. In this definitive guidebook, you will learn to: -Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. Eric’s wish is for you to make the decision to become a Network Marketing Professional. For you to truly Go Pro. Because it is a stone-cold fact that Network Marketing is a better way. Now let’s go tell the world.Read more
£1.40 -
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Advertising research organizations have been trying for years to measure the effectiveness of advertising.
Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at Millward Brown, has helped to show that the strongest factor predicting success is not the scheduling rate, but how much an advertisement is liked.
Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why ‘ad-liking’ is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy. He explores what ‘ad-liking’ really means, and suggests how use of this paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend.
Millward Brown were also behind the research for the BRANDchild initiative.
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The SaaS Sales Method for Account Executives : How to Win Customers (Sales Blueprints Book 5)
Sales account executives today face challenges from all directions. Customers want to do their own research. Sales cycles are shorter. Contract sizes are smaller. And few companies have the time or resources to invest in ongoing sales training. This set of Blueprints provides a detailed and structured approach to succeeding as a sales account executive. With advice for both individual salespeople as well as for sales team leaders, The SaaS Sales Method for Account Executives: How to Win Customers builds on The SaaS Sales Method by focusing on the fundamental sales skills needed to help customers commit, as opposed to just closing them.Read more
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Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization (Sales Blueprints Book 2)
An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success. Because of their very nature, SaaS companies live and die on revenue growth. And once the service is ready there is a very small window in which to scale. Missing that window is the difference between massive success and mediocrity. With such high stakes, it is crucial to get a sales team and process in place that will scale. Yet most early stage companies build their sales teams by the seat of their pants. This book distills the authors’ years of building high performance SaaS teams into a set of highly detailed instructions that will allow sales leaders to design, implement and execute all around sales plans. Blueprints for a SaaS Sales Organization provides detailed guidance for SaaS sales leaders on how to build an sales organization that works together across the entire customer relationship. It builds on the concepts in The SaaS Sales Method and provides detailed information on how to structure teams so that they apply fundamental sales skills during Moments That Matter.Read more
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The SaaS Sales Method: Sales As a Science (Sales Blueprints Book 1)
In a modern recurring revenue business it is impossible to scale without treating sales as a science. In this first book of the Sales Blueprints series, Jacco Van Der Kooij and Fernando Pizarro break down the science of sales into its basic elements. Unlike any book before it, The SaaS Sales Method exposes the math the underpins each stage in revenue production, from marketing, to sales, to customer success, and infers how revenue leaders should structure their processes, organizations, and training in each. By linking all three functions, The SaaS Sales Method provides a framework for the modern revenue leader to understand and improve their entire system, shifting from what the authors call a superstar culture to a science culture in the process. While subsequent books in the series go into depth on the specifics of each revenue function and the skills needed to succeed in each, The SaaS Sales Method is the glue that holds the entire approach together.Read more
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Frank Wood’s Business Accounting Volume 1
Business Accounting Volume 1 is the worlds best-selling textbook on bookkeeping and accounting. Now in its eleventh edition, it has become the standard introductory text for accounting students and professionals alike.
Business Accounting Volume 1 is used on a wide variety of courses in accounting and business, both at secondary and tertiary level and for those studying for professional qualifications.
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Business Accounting Vol 2
Business Accounting is the world’s bestselling textbook on bookkeeping and accounting. This volume builds on the clear and straight forward introduction of volume 1 to provide students with coverage of more advance aspects of financial accounting. Each topic is back up by a wealth of worked examples, as well as a rich pool of self assessment material, so that students can monitor their own progress and understanding.
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Financial Accounting for Decision Makers
Were you looking for the book with access to MyAccountingLab? This product is the book alone, and does NOT come with access to MyAccountingLab. Buy Financial Accounting for Decision Makers 7e (ISBN 9780273785767) if you need access to the MyAccountingLab as well, and save money on this brilliant resource.
Financial Accounting for Decision Makers provides a comprehensive and accessible introduction to the subject focusing on the ways in which financial statements and information can be used to improve the quality of decision making.
By introducing topics gradually and explaining technical terminology in a clear, friendly style, the authors cater both for accounting students, and for those studying entry-level accounting within another field.
The practical emphasis throughout the book ensures that the material is always relevant, whilst the accompanying MyAccountingLab provides an even greater level of support for learners and instructors.
Key features:
- Interactive ‘open-learning’ style, ideal for self-study, encourages you to check your progress continually.
- Fully integrated coverage of International Financial Reporting Standards (IFRS).
- Numerous activities and exercises enable you to constantly test your understanding and reinforce learning.
- Updated chapter on corporate governance outlines the issues and potential problems inherent to the separation of ownership of a company from day-to-day control.
- Colourful and relevant examples from the real world, including company reports and survey data, demonstrate the practical application and value of concepts and techniques learnt.
- Key terms, glossary and bulleted summaries providing excellent revision aids.
Need extra support?
This product is the book alone, and does NOT come with access to MyAccountingLab.This title can be supported by MyAccountingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor’s course.
You can benefit from MyAccountingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyAccountingLab: Buy Financial Accounting for Decision Makers 7e (ISBN 780273785767) Alternatively, buy access to MyAccountingLab and the eText – an online version of the book – online at www.MyAccountingLab.com.
For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
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I Will Teach You To Be Rich: No guilt, no excuses – just a 6-week programme that works – now a major Netflix series
THE INTERNATIONAL BESTSELLER WITH OVER 1 MILLION COPIES IN PRINT
As seen on the new NETFLIX series! The groundbreaking NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER that taught a generation how to earn more, save more and live a rich life – now in a revised 2nd edition!
If you think financial health is beyond your reach, think again. I Will Teach You To Be Rich is the modern money classic that has revolutionised the lives of countless people all over the world, teaching them how to effectively manage their finances, demolish their debt, save better and get the most out of their bank accounts, credit cards and investments.
Now, Ramit Sethi, who has been described by Forbes as a ‘wealth wizard’ and by Fortune as ‘the new finance guru’, is back with a completely revised second edition of I Will Teach You To Be Rich, updating it with new tools and insights on money and psychology, along with fantastic stories of how previous readers have used the book to enrich their lives. From crushing your debt and student loans to talking your way out of late fees, to dead simple investment strategies and negotiating that big raise at work, this is the no-guilt, no-excuses, no-BS 6-week programme that will help you get your finances where you want them to be.
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Hyperfocus: How to Work Less to Achieve More
Hyperfocus by Chris Bailey is a practical guide to managing your attention – the most powerful resource you have to become more creative, get stuff done, and live a more meaningful life.
‘The most productive man you’d ever hope to meet’ – TED
In Hyperfocus, you will learn:
– How working fewer hours can increase our productivity
– How we get more done by making our work harder, not easier
– How we do our best creative work when we’re the most tiredOur attention has never been as overwhelmed as it is today and we’ve never been so busy while accomplishing so little.
In Hyperfocus, Chris Bailey provides profound insights into how we can best manage our attention. He reveals how the brain switches between two mental modes – hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode – and how the surest path to being our most creative and efficient selves at work is to combine them both.
‘The best productivity plans call for strategy, not just hacks or tactics – When you read this book, get ready to do your most important work!’ – Chris Guillebeau, author of Side Hustle.
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YouTube SEO and Algorithm Hacks :: Getting Your Videos on Top
Unlock the secrets to skyrocketing your YouTube videos to the pinnacle of success with ‘YouTube SEO and Algorithm Hacks: Getting Your Videos on Top’. Delve into the art and science of dominating search results and capturing the algorithm’s attention. From crafting captivating thumbnails and titles to deciphering the intricacies of audience retention, this e-book is your comprehensive guide to mastering the YouTube ecosystem. With actionable insights and real-world strategies, this resource is a must-have for content creators seeking to not only captivate audiences but also conquer the algorithm. Whether you’re a seasoned creator or just starting out, this e-book equips you with the tools to rise above the competition and make your mark on the world’s largest video-sharing platform.Read more
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Course Creation Simplified: The 6-Phase System To Profitable Online Courses
Learn How To Build World-Class Online Courses – From Jimmy Naraine, Mindvalley Author and Udemy Partner who has taught over 400,000 people through his online coursesIf you want to create an online course, but fear or complexity is holding you back, this book was written for you.
“Course Creation Simplified” offers a comprehensive yet straightforward, step-by-step process for building world-class online courses on any budget. It will give you all the crucial ingredients and the courage to publish your course.
You already have an expert “in you,” and this book will help you unleash it. Stop missing out on the tremendous opportunities an online course presence can give you.
In this book, you will learn:
- everything you need to know to create a top-quality digital product,
- scale your impact,
- strengthen your brand,
- and generate passive income while helping people from around the world.
Start Creating Your Profitable Online Course Today.
Based on the proven 6-Phase System developed by Udemy Partner Jimmy Naraine.“Jimmy is a true teaching savant”
James W. Skotchdopole, Oscar-winning ProducerRead more
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Posts to Profits: The social media marketing blueprint for building a profitable six-figure online business
*** No. 1 Amazon Best Seller ***
How to make ONE post a day and get leads every single week…
…without spending a penny on ads, sending cold DMs, following soul-sucking trends, or spending hours on social media… and even if you have less than 1,000 followers.
Post$ to Profit$ is the step-by-step marketing blueprint for online coaches, course creators, and solopreneurs who want to create content that puts cash in the bank.
Digital marketer Simon Mitchell shows you his counterintuitive method that flies in the face of modern marketing. Discover how to use decades-old direct marketing principles to get consistent leads and sales from social media…
…even if you feel the algorithms hate you.
If you feel like you’re getting zero rewards for your time and effort, Posts to Profits is the counterintuitive system you need.
Post$ to Profit$ is helping entrepreneurs build six-and-seven-figure businesses. It’s time you learned their secrets…
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The Great Mental Models Volume 3: Systems and Mathematics
The much anticipated third installment in the Wall Street Journal Bestselling series ‘The Great Mental Models’. The secret to better decision-making is learning things that won’t change. Mastering a small number of versatile concepts with broad applicability enables you to rapidly grasp new areas, identify patterns, and understand how the world works. Don’t waste your time on knowledge with an expiry date – focus on the fundamentals. In part one, you’ll learn mental models from systems, helping you see unexpected connections and avoid costly mistakes. You’ll discover how these concepts govern the behaviors and interactions in your life. In part two, you’ll learn mental models from mathematics that reveal logical patterns in the world. This isn’t your high school math class. Mastering The Great Mental Models helps you thrive in an uncertain world. The right cognitive tools prepare you for any type of challenge. From parenting to healthy eating, relationships to personal productivity, and from learning to product design, this book will give you new lenses for understanding life.Read more
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Linked Outbound: How to Build Sales Pipeline using Sales Navigator, Prospecting & Outreach
This book was written for Sales Teams, Sales Leaders, and Entrepreneurs with responsibility for sales in their business. If you or your company has invested in LinkedIn Sales Navigator, then this book is a ‘must-read’. As a follow-up to ‘Linked Inbound’, this book was written to help you use LinkedIn as a digital selling tool.It will help you prospect effectively, to be able to find, reach and start conversations with decision-makers in your exact target market. If you are in a sales role, then filling sales pipeline is a priority. If you own a business, then filling sales pipeline is a priority. In this book Sam gives practical, insightful advice on how to do effective outreach using Sales Navigator.
What you will learn in this book:
- The most effective and easy content themes for salespeople
- The different features of Sales Navigator and how to apply them in your daily prospecting
- Prospecting campaigns, the different ways to approach your outbound activity on LinkedIn
- How to build your pipeline and generate leads on LinkedIn
- How to use Account Mapping and the Relationship Explorer for Enterprise Selling
- How to identify, search for and target your ideal clients
- How to increase acceptance rates from decision makers
- How to maximise opportunities from LinkedIn and Sales Navigator
- How to cut through the noise of the busy inboxes of the people you want to meet
- All the ways to grow your following
- How to build your personal brand as a salesperson or business owner
- All the ways you can leverage engagement and commenting to drive up your visibility
- Why Sales Navigator is a solid investment for you and your sales team
- All the mistakes that you and your sales team are making when it comes to prospecting
- The daily, weekly and monthly habits that will make you successful on LinkedIn
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Making Decisions: The new brilliant smart-thinking book to change how you think about leadership, judgement and decision making from former England cricket selector Ed Smith
Winning takes many forms. For fans of Matthew Syed, this is a great sports book about leadership, judgement and decision-making – rooted in the theory that helped Ed Smith lead England cricket to sustained success. And to help us all win more.
‘An absolutely fascinating book’ THE GAME, The Times football pod
- How do you spot the opportunities that others miss?
- How do you turn a team’s performance around?
- How do you make good decisions amid a tidal wave of information? And how can you improve?
As chief selector for the England cricket team, Ed Smith pioneered new methods for building successful teams and watched his decisions tested in real time on the pitch. During his three-year tenure, England averaged 7 wins in every 10 completed matches, better than they have performed before or since.
Making Decisions reveals Smith’s unique approach to finding success in a fast-changing and increasingly data-reliant world. The best decisions, Smith argues, rely on a combination of differing kinds of intelligence: from algorithms to intuition. This is a truth that the most successful people know: data cannot account for everything, it must be harnessed with human insight. Whatever the power of data, humans aren’t finished yet.
Sharing for the first time the tools he introduced as England selector, Smith’s book captures the immediacy of life at the sharp end, while also exploring frameworks from the top levels of sports, business and the arts. Decision-making is revealed as a creative enterprise, not a reductive system.
Making Decisions offers an invaluable guide for those who want a better framework for developing, explaining and implementing new ideas.
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You’re the Business: How to Build a Successful Career When You Strike Out Alone
Are you your own boss? No idea where to turn for help? This is the guide for you.
The 9-5 isn’t the only way to make a living. More and more of us are becoming freelancers, side-hustlers or creative entrepreneurs, drawn to flexible working, a better work-life balance and a greater sense of self-worth – all on our own terms. But once you’ve decided to strike out on your own, the reality dawns on you: where can you turn for help? How do you deal with a knotty client problem alone? What does “payments on account” even mean?
These uncertainties left Anna Codrea-Rado feeling overwhelmed and alone when she first started out. But now, having documented the hard-won lessons and mistakes made along the way in her popular newsletter LANCE, she knows what makes up a successful freelance career. Based on these personal experiences, her candid advice has already helped thousands of people – florists, accountants and journalists alike – develop the skills, knowledge and confidence needed to thrive. And now you can too.
From finding clients and setting rates, to saving for taxes and dealing with insecurities, You’re the Business will help you build a long-lasting career you love. Packed with everyday examples and transformative insights, this book will remind you that although you’re now going it alone, you don’t have to be alone.
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Business Adventures: Twelve Classic Tales from the World of Wall Street: The New York Times bestseller Bill Gates calls ‘the best business book I’ve ever read’
‘The best business book I’ve ever read.’ Bill Gates, Wall Street Journal
‘The Michael Lewis of his day.’ New York Times
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.
These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.
This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
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The Penguin History of Economics
The definitive guide to the history of economic thought, fully revised twenty years after first publication
Roger Backhouse’s definitive guide takes the story of economic thinking from the ancient world to the present day, with a brand-new chapter on the twenty-first century and updates throughout to reflect the latest scholarship.
Covering topics including globalisation, inequality, financial crises and the environment, Backhouse brings his breadth of expertise and a contemporary lens to this original and insightful exploration of economics, revealing how we got to where we are today.
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Google AdWords For Dummies, 3rd Edition
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
- Boasts approximately 85 percent updated or new content
- Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
- Incorporates changes to the AdWords interfaces
- Shares best practices in split testing, opt-in landing page structure, and ad group structure
- Reviews new, free tools included in AdWords as well as new and improved third-party tools
With this handy reference by your side, you’ll discover the best way to make a Google AdWords campaign to work for you!
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£0.80
