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Accounting Ledger: Simple Ledger Book For Small Businesses And Self Employed, income and expenses log book a4.
Accounting Ledger.
Keep track of your business income and expenses in one place with this logbook and keep an eye on your professional earnings.Include sections for:
– No.
– Date
– Description
– Income
– Expenses
– TotalBook details:
– 110 pages
– Durable matte paperback cover
– Size 8,5 x 11 inchesGET YOUR COPY TODAY!
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£3.80 -
Accounting Made Simple: Accounting Explained in 100 Pages or Less (Financial Topics in 100 Pages or Less)
Find all of the following explained in Plain-English with no technical jargon:
The Accounting Equation and why it’s so significant
How to read and prepare financial statements
How to calculate and interpret several different financial ratios
The concepts and assumptions behind Generally Accepted Accounting Principles (GAAP)
Preparing journal entries with debits and credits
Cash method vs. accrual method
Inventory and Cost of Goods Sold
How to calculate depreciation and amortization expensesRead more
£10.10 -
Accounting QuickStart Guide: The Simplified Beginner’s Guide to Financial & Managerial Accounting For Students, Business Owners and Finance Professionals (QuickStart Guides™ -…
THE ULTIMATE GUIDE TO ACCOUNTING FOR STUDENTS, BUSINESS OWNERS, & FINANCE PROFESSIONALS!
UPDATED AND EXPANDED 3RD EDITION
The ONLY accounting book written by a CPA for both a small business owners and accounting students!
#1 AMAZON BEST SELLER!
->Are you a student that wants to master the fundamentals of financial and managerial accounting?
Then you NEED this book. Buy now and start reading today!->Are you a business owner who wants to operate a successful and financial sound operation?
Then you NEED this book. Buy now and start reading today!->Are you a finance professional who need to understand financial statements?
Then you NEED this book. Buy now and start reading today!Meet Josh Bauerle, reluctant accounting student turned super CPA and author of Accounting QuickStart Guide, 3rd Edition. This revolutionary book expertly simplifies accounting fundamentals and is an invaluable resource for accounting students, business owners, bookkeepers, and other finance and record keeping professionals everywhere! Whether you are a business owner looking to boost your bottom line or an accounting student looking to boost your grade, this book will prove indispensable on your journey.
Why do accounting students, business owners, and finance professionals love this book so much? Accounting QuickStart Guide smashes the myth that says accounting must be dry, dense, and difficult to learn. Josh Bauerle simplifies the core principles of accounting with entertaining stories and examples as well as clarifying illustrations and practice problems—all of which combine to provide learners a path to fast and effective mastery of the material.
FOR BUSINESS OWNERS
Learn how to control your cash flow, audit-proof your business, and increase your profits. Accounting QuickStart Guide will teach you the key insights to boost your bottom line in an easy-to-read, informative format.FOR ACCOUNTING STUDENTS:
Learn the fundamental principles of both financial and managerial accounting in an engaging and educating format that you simply will not find in any textbook. Understand core accounting concepts such as the fundamental accounting equation, financial statements, managerial accounting and more through practical, real-world examples. Utilize Accounting QuickStart Guide to supplement existing material for high school, undergraduate, or graduate courses.YOU WILL LEARN:
- The Logic and Methods of Classic Double-Entry Accounting!
- Business Entity Types; Their Pros, Cons and Their Financial Statements!
- The Principles of Financial Accounting, Managerial Accounting and Tax Accounting!
- GAAP Standards and Why They Matter to Accountants!
- How to Fraud-Proof Your Business Using Simple Accounting Tactics!
QuickStart Guides are books for beginners, written by experts.
*FREE ACCOUNTING DIGITAL RESOURCES:
Each book includes tons of online resources including workbooks, cheat sheets, calculators reference guides, chapter summaries and more! Follow the instructions in the book to receive your free digital resources.**GIVING BACK*
QuickStart Guides proudly supports One Tree Planted as a Reforestation partner. Working with One Tree Planted, we plant trees where they are needed most!Read more
£14.80£17.10 -
Accounting Workbook For Dummies (UK Edition)
Want to become an accountant? Own a small business but need help balancing your books? Worried about managing your finances under the cloud of the recession?This hands-on workbook gets you up to speed with the basics of business accounting, including reading financial reports, establishing budgets, controlling cash flow, and making wise financial decisions. The question and answer sections encourage you to find your own solutions to challenging accounting problems – and there’s plenty of space to scribble your workings out! Accounting Workbook For Dummies is the only book that makes truly light work of the financial fundamentals that many businesspeople try to bluff their way through every day.
Accounting Workbook For Dummies, UK Edition covers:
Part I: Business Accounting Basics
Chapter 1: Elements of Business Accounting
Chapter 2: Financial Effects of Transactions
Chapter 3: Getting Started in the Bookkeeping Cycle
Chapter 4: The Bookkeeping Cycle: Adjusting and Closing EntriesPart II: Preparing Financial Statements
Chapter 5: The Effects and Reporting of Profit
Chapter 6: Reporting Financial Condition in the Balance Sheet
Chapter 7: Coupling the Profit & Loss Statement and Balance Sheet
Chapter 8: Reporting Cash Flows and Changes in Owners’ Equity
Chapter 9: Choosing Accounting MethodsPart III: Managerial, Manufacturing, and Capital Accounting
Chapter 10: Analysing Profit Behavior
Chapter 11: Manufacturing Cost Accounting
Chapter 12: Figuring Out Interest and Return on InvestmentPart IV: The Part of Tens
Chapter 13: Ten Things You Should Know About Business Financial Statements
Chapter 14: A Ten-Point Checklist for Management AccountantsMain changes in the UK edition include:
- UK Accounting practice
- Currency
- UK institutions – Inland Revenue and Customs and Excise etc
- National Insurance, PAYE
- UK taxation and VAT
- Partnerships and Limited company information
- UK legal practice
- UK specific forms
- UK specific case studies
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£12.70£15.20Accounting Workbook For Dummies (UK Edition)
£12.70£15.20 -
Accounting, 3rd Edition
We asked over 5000 accounting lecturers what would help them teach and students learn?
The results were:
Help with student engagement and varying levels of ability;
Real world examples to be used in class;
Content to break up lectures and engage students.Accounting 3e has been developed to incorporate these elements and much more!
Accounting 3e provides a very accessible and easy-to-follow introduction and is aimed at students studying accounting for the first time. The book introduces concepts in an engaging and easy-to-follow manner, and examples are tried and tested with many graded questions and answers.
The third edition is updated to reflect IFRS terminologies and format including the reorganisation of the UK standards committee in July 2012. Double entry bookkeeping is included, however, this can be bypassed for students not requiring this.
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£50.00£51.30Accounting, 3rd Edition
£50.00£51.30 -
Accounting: A book for beginners to learn Financial Accounting Basics
Understanding the basics of financial accounting can be a tricky task to master. This practical guidebook provides an overview of the fundamental principles in a jargon-free and simple format.
”Accounting : A book for beginners to learn Financial Accounting Basics” provides concise overviews of the key financial accounting topics supplemented by practical examples and exercises to enable readers to test their knowledge and understanding in bite-sized chunks. In empowering students to learn at their own pace, the book enhances course learning to maximise chances of overall success.
Paperback: 73 pages.
Product Dimensions: 6 x 9 inches. 15.24 x 22.86 cm
Largeur : 31,80
Hauteur : 23,50Read more
£5.30 -
Accounting: A smart approach
Engaging and lively, clear and practical, this is the most applied accounting book written specifically for business and management students.Sam Smart is the budding entrepreneur on whom the case study at the heart of this book is based. Featured at the start of each chapter, we follow Sam as he goes from starting a small business, printing sports kits for local teams, to managing a global sports business. Throughout the course of the book he assesses the success of his business, finances activities, makes pricing decisions, opens new branches, looks at cash flow, and facilitates planning, control, and investment.
As we follow the case study, the core topics central to accounting are covered with clarity, imagination, and relevance, giving students the support they need to complete their course and exams with confidence. The wealth of additional examples and self-test exercises available alongside the case study enable students not only to develop an appreciation of how accounting information allows a manager to make key business decisions, but also to acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologies.
This book is accompanied by the following online resources:
For Students:
– Multiple choice questions
– Additional practice questions with answers
– Flashcard glossary
– Tables from the textFor Lecturers:
– Test bank
– PowerPoint presentations
– Solutions to end-of-part case studies
– Additional end-of-part case studies (with solutions)
– Assessment guide
– Double entry chaptersRead more
£50.30Accounting: A smart approach
£50.30 -
Accounting: A Smart Approach
Engaging and lively, clear and practical, Accounting: a Smart Approach 2e brings accounting to life for both lecturers and students. Developed specifically with non-specialist students in mind, it addresses key questions that students might have:Why is accounting relevant to business?
How does accounting help managers to understand and develop their businesses?
How will studying accounting help me after my course?Following the global success of the first edition, Accounting: A Smart Approach 2e continues this fresh and effective approach to accounting for non-specialists, using a running case study to help students to understand the relevance of accounting alongside their wider studies:
Sam Smart is the budding entrepreneur who forms the basis of the case study at the heart of this book. We follow Sam as he goes from starting as a sole trader , printing sports kits for local teams, to managing a global sports business. Throughout the course of the book he assesses the success of his business, finances day to day activities, makes pricing decisions, opens new branches, looks at cash flow, and facilitates planning, control, and investment. Featuring at the start of every chapter, directing students to the implications and applications of the the topic they are about to study, Sam and his business provide consistency and connection.
As we follow the case study, all the topics central to accounting are covered with clarity, imagination and relevance, giving students confidence in approaching their course and exams. Through the wealth of additional examples and self-test exercises available alongside the case study, students will not only develop an appreciation of how accounting information allows a manager to make key business decisions, but they will also acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologies.
Through the provision of integrated PowerPoint slides, a comprehensive test bank of questions and a detailed assessment guide, lecturers are provided with an invaluable package of support, which is vital when teaching large student cohorts.
An Online Resource Centre accompanies the text book and includes:
For Students:
Flashcard glossary
Multiple choice questions
Additional practice questions with answers
Tables from the text
Extra chapters on double-entry bookkeepingFor Lecturers:
Solutions to end-of-part case studies
Additional end-of-part case studies (with solutions)
Assessment guide
PowerPoint presentations
Test bankRead more
£4.40 -
Accounting: A Very Short Introduction (Very Short Introductions)
If you read the ‘business pages’ of a newspaper or if you listen to the financial news on the television or radio, you will often hear terms such as ‘liability’, ‘balance sheet’ or ‘earnings’. These terms turn up in non-financial contexts as well: ‘he was more of a liability than an asset’. If you invest in shares, have a building society account, or sit on a committee of the property company which owns your apartment block, you will receive financial statements every year. If you are a manager in a company, a hospital or a school, you will see accounting information often.This Very Short Introduction provides a guide to understanding and using accounting information. Christopher Nobes explains the main areas of accounting work, from bookkeeping and financial reporting to auditing and management accounting.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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£7.10£8.50 -
Accounting: An Introduction
Accounting: An Introduction is renowned for its clear, accessible and uncluttered style. It provides a comprehensive introduction to the main principles of financial accounting, management accounting, and the core elements of financial management. With a clear and unequivocal focus on how accounting information can be used to improve the quality of decision making by managers, combined with a strong practical emphasis, this book provides the ideal grounding for a career in management.Read more
£1.40 -
Accounting: Theory and Practice, 7th Ed.
Accounting Theory and Practice is a comprehensive and wide-ranging textbook on the theory and practice of modern financial and management accounting. It provides a theoretical framework for the understanding of accounting, and an appreciation of the purpose of various accounting practices. Accounting Theory and Practice is an essential text for first year and second year undergraduate degree courses in accounting, first year MBA courses, professional accountancy examinations and practising accountants who want a broader view of the accounting process.Read more
£4.00 -
Accounting: Understanding and Practice: Understanding and Practice
The fourth edition of Accounting: Understanding and Practice by Danny Leiwy and Robert Perks has been fully revised throughout and updated in accordance with the International Financial Reporting Standards. Ample practice illustrations and examples help present the subject in relation to a business world to which readers can easily relate.Read more
£56.90£58.90 -
Accounts book self employed: Accounting book | business bookkeeping record book – income and expense log book – financial ledger – Journal For Sole … with accounting…
✓ This accounting ledger is perfect for keeping your small business transactions under control.
This simple & basic bookkeeping layout helps you to write & keep track of all of your income expenses
Suitable for personal or small business accounting
• Perfect for small businesses to keep track of income & expenses throughout the tax year. Spacious 8.5″x11″ pages allow plenty of room to record entries under the headings of Date, Description, Income, Expenses, and Total. Easily record incomings & outgoings as they happen so you always know where you stand financially at any point in the year. This versatile accounting book will suit most types of small business
- 120 ledger pages
- Month and year at the top of each page
-
Plenty of writing space large size 8.5″x11″ 120 pages
◆ Complies with accounting obligations◆
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£6.60 -
Accounts Book Self Employed: Accounting Ledger Book for Personal Finance Bookkeeping | Income and Expense Log Book for Small Business Owners or Sole Trader
Accounts Book Self Employed
This accounting ledger is perfect for keeping your small business transactions under control. The simplest way to keep your business records in order.
Book Content:
- No.
- Date
- Details
- Income
- Expenses
- Balance
Book Details:
- 8.5 x 11 Inches (A4)
- 120 Pages
- Matte Cover
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£6.60 -
Accounts Book Self Employed: Simple Bookkeeping Accounts For Sole Trader Or Small Business To Keep Track Of Your Business Income And Expenses. Accounts Book A4 Size With 120 PAGE
Accounts Book Self Employed Ledger ” Compliant with accounting obligations “
Keep track of your :
⁕ Checkbook Registers
⁕ Bank transactions
⁕ Personal Checking Account Ledger
⁕ Account Payment Record Tracking
⁕ Management Finance Budget ExpenseFeatures:
- Size 8.5” x 11” inch
- Paper High-quality white paper
- Pages 120 pages
- Cover Soft and matte
⁕ Quick and easy to add entries.
⁕ Great for gel pen, ink or pencilsRead more
£4.70 -
Accounts Book Self Employed: Simple Income and Expenses Log Book for Small Business, Business Bookkeeping Record Book | 120 pages
By using this accounts book for self employed individuals, you can record and keep track of your business income and expenses in an easy and efficient way.This book contains 120 pages, and on each page, there is a table that includes the following columns:
- #
- Date
- Details
- Income
- Expenses
- Mode Of Payment
- Total
Features :
- 120 Pages.
- Size: 8.5 x 11 Inches.
- Matte cover.
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£3.00 -
Accounts Book: Simple Accounting Ledger Book for Self Employed, Small Business and Sole Trader to Record and Keep Track of Income & Expenses
★ Are you looking for Accounting Ledger Book ? ★ Are you looking for Accounts Book ? ★ Are you Self Employed, Small Business or Sole Trader ? ★ Are you looking for log book to track & record Income & Expenses ?
If any of the answers above is yes, then we are certain our Accounts Book is going to be instrumental & helpful tool in your Income & Expenses bookkeeping journey. This big size blank template log book contains 125 Blank accounts pages, calendar and key contacts recording pages . With 30 spaces per page and clear space for notes, it is a must have tool for small businesses.
Unique Features :
- Easy to Use, Simple & Elegant Layout
- International standard for credit & debit record keeping
- Plenty of clear space for recording all financial transactions
- Thick 90 GSM premium quality white paper which supports writing on both sides
- Includes 2022 & 2023 Calendar, Key Contacts & Ledger recording templates
- Log 30 wide, spacious rows on each page with space for total approx 3600 transactions
- 125 Premium high quality white crisp pages, with space for notes at the bottom of each page.
- Suitable for Self Employed, Small Business & Sole Traders or or for home based businesses.
- Spacious 8.5″x11″ large size pages to record entries under the headings of Number, Date, Description, Mode of Payment, Income, Expenses, Balance.
Perfect as gift & presents – Simply the must have log book for all small businesses. This simple yet elegant accounting ledger book is ideal for recording all your financial transactions and perfectly sized at 8.5 x 11 inches to fit into your backpack or laptop bag for easy usage on the go.
– Notion Publishing
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£5.70 -
Accounts Demystified: The Astonishingly Simple Guide To Accounting
The bestselling and astonishingly simple guide to the fundamental principles of accounting, written specifically for those without a financial background.
Simple, easily absorbed and clearly explained, this book will guide you through all the major accounting concepts. You will learn how to master company accounts, understand balance sheets, profit and loss accounts and cash flow systems and how to analyse and monitor your company’s financial performance.
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£12.90£16.10 -
Ace the Technical Pilot Interview
Advance your career with this dynamic tool for acing the technical pilot interview…Let an experienced airline pilot help you succeed on the Technical Pilot Interview. This one-of-a-kind study tool asks the right questions so you’ll know the right answers. Open it and start learning what you need to know in order to get a powerful edge over the competition – at every stage of your piloting career. This unique study guide helps you: get to know material likely to be asked on your interview; practice with almost one thousand exam-style questions – complete with answers; build confidence, skills, and knowledge; and, focus your study on what you need to know.Can you answer these questions? If you were loading an aircraft to obtain maximum range, would you load it with a forward or aft center of gravity? Why does an aircraft climb as high as possible? What does an aircraft descend quicker when it’s lighter? What is a fail operational autopilot/landing system? What is an assumed/flexible temperature? Open this study guide for: answers to almost 1000 questions you may be asked during the technical interview; more than 50 illustrations to clarify key essential points; comprehensive coverage ranging from light aircraft to heavy jet operations; a convenient quick-find, cross-referenced presentation; and, material that has global application.Read more
£8.50 -
Actor Gifts: 6×9 inches 108 Lined pages Funny Notebook | Ruled Unique Diary | Sarcastic Humor Journal for Men & Women | Secret Santa Gag for Christmas | Appreciation Gift
A Most Beautiful Gift!
An excellent blank lined journal. This awesome and crazy lined paper book for Adults. The perfect gift for any person to keep their ideas in one place. Also a great present for a son, daughter, brother or sister.
The Book Contains:- Blank, Lined Pages.
- White Color Pages.
- 6″ x 9″ – Large size provides plenty of room for writing inside.
- 108 pages.
- High-quality paper – 60gm.
If you are looking for similar books to use at office or at home. Be sure to click on the author name for other journal designs and concepts.
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£6.60 -
Ad Campaign Tracker: Keep Track of All Your Ad Campaigns, Marketing Ad Campaigns Book, Social Media Advertising Notebook
Track and monitor all your current and past ad campaigns in one convenient notebook! The Ad Campaign Tracker is designed to organize your campaign information.Sections of the book:
✅ PLATFORM
✅ AD
✅ TYPE
✅ START
✅ END
✅ COST
✅ REVENUE
✅ NOTESSpecifications:
✅ Size 6 X 9 inches
✅ 120 PagesORDER TODAY!
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£5.90 -
Advanced Accounting
In the newly revised eighth edition of Advanced Accounting, a decorated team of accounting professionals delivers authoritative and comprehensive coverage of all three methods of consolidated financial reporting: cost, partial equity, and complete equity. This invaluable work compares and contrasts United States and international principles, drawing reader attention to enduring differences between the two frameworks.
The authors draw on their extensive experience with US and international accounting to connect advanced accounting methods to practical applications with challenging exercises that feature the financial statements of real-world companies. With a consistent focus on clarity and accessibility, the authors highlight current business news stories and their relevance to core concepts. Ideal for accounting majors seeking an insightful and robust exploration of complex accounting methods, Advanced Accounting also includes:
- The latest changes by the Financial Accounting Standards Board and the Governmental Accounting Standards Board
- Discussions of the tax consequences of a variety of business combinations
- New end-of-chapter materials with additional problems, exercises, and questions
- New “In the News” boxes with updated stories
- Updated tutorial videos and international comparisons
- Revised test bank questions
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£90.50Advanced Accounting
£90.50 -
Advanced Charting and Technical Analysis For Beginners: Secret Guide To Read Chart Patterns, Candlestick Patterns, Supply and Demand, RSI Indicators and Channel Trading Strategies
“Advanced Charting and Technical Analysis for Beginners” is an informative guidebook that provides a comprehensive introduction to the world of charting and technical analysis. Whether you’re a novice or an experienced trader, this book equips you with the necessary tools to analyze charts and make informed trading decisions.The book covers a range of topics, including candlestick patterns, chart patterns, trend analysis, indicators, and oscillators. It provides step-by-step guidance on how to use these tools to identify potential market trends and assess market sentiment.
The language used in the book is easy to understand, and the examples are presented in a clear and concise manner. The author takes a practical approach to teaching, focusing on real-world scenarios and trading situations. This approach helps beginners to quickly grasp the concepts of charting and technical analysis and apply them to their trading strategies.
By the end of the book, readers will have a solid understanding of charting and technical analysis and will be able to apply these skills to their own trading activities. The book is an essential resource for anyone who wants to learn how to analyze charts and make informed trading decisions.
Here are some of the top topics that readers will learn from “Advanced Charting and Technical Analysis for Beginners”:
1. Understanding price charts and candlestick patterns
2. Identifying chart patterns, including support and resistance levels
3. Using trend lines to determine market direction and momentum
4. Understanding technical indicators, such as moving averages and Bollinger Bands
5. Using oscillators, such as the Relative Strength Index (RSI) and the Stochastic Oscillator
6. Applying technical analysis to different markets, including stocks, currencies, and commodities
7. Creating and implementing a trading strategy based on technical analysis
8. Managing risk and minimizing losses through the use of stop-loss orders and other techniques
9. Developing a trading plan that fits your personal style and risk tolerance
10. Avoiding common pitfalls and mistakes that beginners often make when trading based on technical analysis.These topics are all covered in-depth in the book and provide readers with a solid foundation in charting and technical analysis.
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£9.10 -
ADVANCED SEO – SEARCH ENGINE OPTIMIZATION TECHNIQUES AND TIPS: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase … Your Online Presence…
This book is a compelling guide that offers you the info you need to make the adjustments to your site right away to help improve your search rankings and also benefit from the increase in natural search traffic. SEO or Search Engine Optimization is simply the act of adjusting the web pages of your web site to be conveniently obtainable by online search engine spiders so they can be quickly spidered and also indexed. A crawler is a robotic that internet search engine use to inspect millions of web pages extremely quickly as well as arrange them by importance. A web page is indexed when it is spidered and considered suitable web content to be put in the online search engine results for individuals to click on.
The art and scientific research of recognizing exactly how search engines determine pages that pertain to a question made by a visitor and designing advertising methods based on this is called SEO. Internet search engine use the most inexpensive system to obtain “genuine” and “live” organization leads. It is discovered that in most cases, SEO provides a much better ROI than other forms such as on the internet ads, e-mail marketing and newsletters, associate and pay per click marketing, and also digital projects as well as promotions.
Search Engine Algorithms:
Each internet search engine has something called a formula which is the formula that each online search engine utilizes to evaluate web pages as well as establish their relevance and worth when crawling them for feasible addition in their internet search engine. A spider is the robot that searches all of these web pages for the internet search engine.– GOOGLE ALGORITHM IS KEY TO SUCCESS
– ALL ABOUT THE GOOGLE DANCE
– GOOGLE DANCING TOOL
– SUBMITTING YOUR LINK TO GOOGLE
– STEP BY STEP WEB PAGE OPTIMIZATION
– 4 STEPS TO OPTIMIZING YOUR WEBSITERead more
£2.20 -
Advanced SEO: A step-by-step guide on getting to the top of Google (Advanced Digital Marketing)
Are you tired of seeing your website buried on page three of Google’s search results? Do you want to learn how to get your site to the top of the rankings and stay there? Look no further than “Advanced SEO: A Step-by-Step Guide on Getting to the Top of Google.”
In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You’ll learn how to conduct thorough keyword research, optimize your website’s structure and content, build high-quality backlinks, and track your progress with analytics.
But this book goes beyond the basics. You’ll also learn advanced tactics such as how to use data-driven content marketing to drive traffic and conversions, how to leverage the power of social media for SEO, and how to keep up with the latest trends in mobile and voice search.
Written by an experienced SEO practitioner, “Advanced SEO” breaks down complex concepts into easy-to-understand language and provides step-by-step instructions for implementing each strategy. Whether you’re a seasoned SEO pro looking to take your skills to the next level or a beginner just starting out, this book has something for everyone.
Don’t let your website get lost in the vast sea of the internet. With “Advanced SEO,” you’ll have the knowledge and tools to climb to the top of Google’s search results and stay there. So what are you waiting for? Get your copy today and start taking your SEO game to the next level.
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£9.30 -
Advanced Technical Analysis: A Guide to High Probability Trading by Aligning with Smart Money
****Amazon allows spam and inaccurate reviews so please read verified purchase reviews before making a decision****Jonathon, or simply Jon, has been trading various markets such as stocks, currencies, options, futures, and commodities since early 2014. His limited free time in the United States Navy (2014 – 2018) was spent studying charts and playing video games. He shares his experience and opinions with other aspiring traders so they may find a better chance of success than relying on their own. You can find his Instagram profile @jonfibonacci.
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£22.90 -
Adventures Of A Modern Renaissance Academic In Investing And Gambling, The: William T Ziemba (UBC): 12 (World Scientific Series in Finance)
This book tells the story of how financial markets have evolved over time and became increasingly more complex. The author, a successful and experienced trader, who among other things won the 2015 battle of the quants futures contest held in New York, shares how one can navigate today’s dangerous financial markets and be successful. Readers at all levels will benefit from his analysis and many real life examples and experiences. The coverage is broad and there is considerable discussion on ways to stay out of trouble, protect oneself and grow one’s assets. The author was the first one to do turn of the year January effect trades in the futures markets starting in the beginning of S&P 500 futures trading in 1982. That has been successful and the author explains his ideas and experiences from the beginning in simple markets to the current, very complex markets we have in 2017.
The author discusses the various ways that traders and investors lose money in the financial markets. Many examples are provided, including Long Term Capital Management, ENRON, Amarath, Neiderhoffer’s funds and many major companies such as Lehman Brothers, Society Generale, Saloman Brothers. This is invaluable to understanding ways to avoid such losses.
The author discusses great investors and their methods and evaluation and the authors work with several of them. Risk arbitrage and mean reversion strategies are described through actual use. Asset-liability models for pension funds, insurance companies and other financial institutions devised by the author are described. The author uses racetrack bias ideas in behavorial finance in trading index futures and options. Large stock market crashes that can be predicted are discussed with several models of the author and others. Eight mini crashes including the January-February 2016, Brexit and the Trump election that are plausible but largely unpredictable are described and how they were dealt with successfully.
Along with ways to deal with them, investment in top quality racehorses, oriental carpets, real estate and other interesting investments are covered. The author was instrumental in viewing racing as a stock market. The ideas are used by the top racing syndicates as well as hedge funds.
The book proceeds by weaving these aspects of the financial markets in the modern era into a story of the author’s academic, professional and personal life. This is told through the people he met and worked with and the academic and personal travel he had all over the world this past half century. The text is simply written with details, sources and references in the notes of each chapter. Details of various important events and how they evolved are described. There are numerous color and black and white photos in the text plus graphs, tables etc. in the notes to tell the story. The teaching and research into various financial and gambling markets takes the reader to interesting places around the world. These include the US and its many stock market ups and downs, Japan when they were ruling the financial world and then they collapsed, the UK visits with lectures, teaching and research work at their great Universities including Cambridge and Oxford, Europe with many activities in France, Italy, Germany and other places, to Asia including discussions about travels to Persia, Turkey, Singapore, Korea, China, Afghanistan, Russia and other countries. His work with horse racing syndicates took him to Australia and Hong Kong. Crises like those in Greece, US housing and internet and the flash crash are discussed.
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£31.60 -
Advertising and Integrated Brand Promotion
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O�Guinn/Semenik’s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today’s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.Read more
£69.30 -
Advertising and Integrated Brand Promotion
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today’s world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today’s most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.Read more
£72.20 -
Advertising and Promotion
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.
Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:
- Two brand new chapters on Social Media Advertising and Digital Advertising
- Commentary on how the COVID-19 pandemic has and will impact advertising
- The evolving role of advertising agencies in the post digital era
- Emerging forms of advertising and promotion, including the role of influencers
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£46.50Advertising and Promotion
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Advertising and Promotion
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency.
Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose.
The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. “Snapshots” bring in aspects of cross-cultural advertising such as Barbie in China.
The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, SAGE journal articles, links to further online resources and author Videos.
The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.
Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.
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£102.60£125.40Advertising and Promotion
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.Read more
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Advertising Copywriter Because Badass Miracle Worker Isn’t An Official Job Title: Blank Lined Notebook Journal, Sarcastic Humor Present for Advertising Copywriter
Beautifully designed Blank lined notebook/journal to write down notes, thoughts, ideas…. Simple & funny to give as a gift for Advertising Copywriter.Read more
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Advertising Creative: Strategy, Copy, and Design
Written in an accessible style, Advertising Creative: Strategy, Copy, and Design gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising.
Key Features:
Media Writing: Covers the role of a contemporary copywriter to show students how to get started and create more effective concepts for all media, including the Internet
Sample Campaigns: Contains current examples of promotional campaigns to illustrate key points of advertising
Student Creativity: Provides exemplary work done by students to demonstrate high levels of creativity at the college level
Diversity: Incorporates examples and case histories related to issues of diversity throughout the text to show the affects of advertising on today’s diverse world
Real-World Experience: Includes real-life anecdotes, or “War Stories,” from some of the hottest professionals in the business that are part case history, part lessons-to-be-learned
Words of Wisdom: Uses timely quotes from some of the most influential people in the business, past and present, to bring key points to life in every chapter
Who’s Who in the Industry: Provides students with short biographies of professionals mentioned in the book
NEW to the 2nd Edition: Revised chapter organization reflect changes in the industry and allows for greater tactical discussion based on similarities within each group (e.g., the one chapter on print combines former chapters on newspaper and magazine; broadcast merges radio and TV; digital addresses the expansion of on-line and off-line digital media)
NEW to the 2nd Edition: Completely new interior design with numerous 4-color inserts to showcase sample ads
NEW to the 2nd Edition: End-of-chapter exercises, designed for in-class use to actualize the concepts discussed in the chapter
Advertising Creative is an excellent textbook for students studying advertising, public relations, or marketing in courses such as Advertising Copywriting, Advertising Strategies, Creative Strategy and Tactics, Advertising Campaigns, Marketing Communications, and Media Writing. It is also an ideal resource for entry-level professionals in advertising and marketing.
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£13.30£34.20Advertising Creative: Strategy, Copy, and Design
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Advertising For Dummies
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:
- Identify and reach your target audience
- Define and position your message
- Get the most bang for your buck
- Produce great ads for every medium
- Buy the different media
- Create buzz and use publicity
- Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
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£11.40Advertising For Dummies
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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
IN MARKETING What is the main difference between “”pathetic”” and “”profitable?”” A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it’s a website, Yellow Pages ad, sales letter, postcard, marketing brochure, or newspaper or magazine ad, the right advertising headline attracts, persuades, and retains the most loyal and valuable customers. It’s true, a great headline makes all the difference. It’s been proven over and over that just by changing a headline, one can increase an ad’s profitability by two, three, even five times. Advertising Headlines that Make You Rich is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for readers’ businesses―the kind of headlines that produce record-breaking sales results. David Garfinkel, copywriting expert who mentors other copywriters for $15,000 and up, offers one of his most prized possessions which is his carefully chosen, market-tested set of advertising headline templates that can truly make anyone rich.Read more
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order EntrepreneursRead more
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Advertising Superpowers: Tricks for creating great ads.
In “Advertising Superpowers”, Santiago Cosme shares the formulas and tricks he discovered through his years in top agencies around the world; tricks that he used many times to come up with winning ideas that got him out of trouble with his Creative Directors, kept his marketing clients happy and made his campaigns worthy of more than 30 International Awards.Whether you are a student or a professional working in Marketing or as a creative, whether you are looking for ways to come up with ideas, or to find the next best advertising concept for a print or digital ad, the book will explain everything you need to know about how to get there.
Free yourself from negative thoughts about not being creative. You don’t have to struggle to come up with ideas to better advertise your brand. With your newly acquired “Superpowers”, you can become anything you want in the world of communication, from the money making person to the award winning, cherished by all creative. It’s up to you.
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Advertising the Black Stuff in Ireland 1959-1999: Increments of change (Reimagining Ireland Book 95)
1959 to 1999 was a pivotal time in the Republic of Ireland’s short history. This book’s journey commences in 1959 when the country had just taken its first steps on the road to internationalization. It concludes 40 years later in 1999, by which time Ireland had metamorphosed into one of the most globalized countries in the world. Inevitably, many of the country’s cultural and societal norms were challenged. The author charts many of the changes that occurred over the course of those years by piecing together a large number of the ads held in the Guinness Archive. Just as Irishness, cultural specificity and the provenance of Guinness formed an integral part of these ads, so too did the growing prevalence of international cultural tropes. The book seeks to interrogate the following: the influence of the Guinness brand’s provenance on advertising campaigns aimed at consumers living in Ireland; the evolution of cultural signs used in Guinness’s advertising campaigns aimed at consumers in Ireland between 1959 and 1999; the extent to which Ireland’s social and economic history might be recounted through the lens of Guinness’s ads; the extent to which Guinness’s advertising might have influenced Irish culture and society.
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£20.20
