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Digital Marketing All-In-One For Dummies
Unlock the value in online marketing
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!
- Use targeted, measurable marketing strategies to promote brands and products
- Increase brand awareness, customer acquisitions, and audience engagement
- Measure what your online traffic is worth and improve ROI on digital marketing
- Develop a solid digital marketing plan and put it to work for your brand
From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
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ISO 45001 Implementation: How to Become an Occupational Health and Safety Champion
Over two million people worldwide die every year due to work-related accidents and illness, which corresponds to over 6000 deaths every day (International Labour Organisation, 2020). Globally, there are about 340 million occupational accidents and 160 million victims of work-related injuries and illness each year (International Labour Organisation, 2020). Occupational health and safety is a major challenge for many organizations.
Regardless of the size and nature of their business, organizations should protect their people and provide a safe and healthy working environment. They should identify the potential health and safety risks present in their workplace and take appropriate action to keep their workers free from harm. Occupational safety focuses on potential safety hazards that can cause injury. Occupational health, on the other hand, looks at potential health issues such as occupational medicine, occupational hygiene, and primary health care, including the wellbeing of workers.
For organizations that want to implement an occupational health and safety management system based on the ISO 45001:2018 standard but are not familiar with its structure and definitions, it often takes a significant amount of resources to understand the requirements of the standard and plan their implementation. This book provides guidance in establishing an occupational health and safety management system linked to the requirements of ISO 45001:2018. It aims to explain all the requirements of ISO 45001:2018 clause by clause to provide guidance to:
• Organizations preparing for ISO 45001:2018 implementation
• Individuals who want to build a career in occupational health and safety
• Health and safety practitioners and managers who want to improve their occupational health and safety performance
• Occupational health and safety consultants who prepare their clients for ISO 45001:2018 certification audits
• Internal and external auditors who audit occupational health and safety management systems.
In addition to the requirements of the standard, this book includes industry best practices, methods, and techniques to address these requirements. While clarifying each requirement of the standard, it also discusses the steps needed to achieve the requirement, areas that auditors may check, and mandatory or voluntary documents that may be maintained or retained to demonstrate conformity with the requirement.
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Legal Research: A Practitioner’s Handbook
Legal Research: A Practitioner’s Handbook provides practical advice on every aspect of effective legal research: problem analysis, selecting and finding the best sources; and presenting results effectively. This third edition has been thoroughly updated, taking into account the increasing popularity of commercial databases aimed at UK law practitioners; the overhaul of a number of government and other official sites (national and international); and significant changes to directions by UK courts relating to the conduct and presentation of legal research. New material on the use of social media in legal research, business information and making use of a law firm’s internal precedents has also been added. Part A covers problem identification and analysis, followed by advice on how to select the best sources and formats (paper or electronic) for research. Part B deals with the information most frequently sought by practitioners, listing sources with analytical comments and, for a selection of the most complex, ‘how to use’ instructions developed to a standard template. Jurisdictional coverage includes England, Wales, Scotland, Northern Ireland and the European Union, with the addition of information on key sources in European human rights and international law. Part C details sources on how to make the presentation of the results of legal research more effective. These three parts are supplemented by Part D, which describes in non-technical language how a practitioner might get the best value for money when buying information, whether print or online, from commercial law publishers. Extensive appendices provide indexes to abbreviations for Acts, journals and law reports; a glossary of technical terms used in legal research; a summary of the practice directions, statements and decisions of the UK courts relating to legal research; a table of guidance on how to devise more effective searches on the four most popular commercial databases; and a popular names index for legislation and cases relating to the UK and the EURead more
£39.10£46.60Legal Research: A Practitioner’s Handbook
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Parry’s Valuation and Investment Tables
First published in 1913, Richard Parry’s Valuation and Investment Tables has since become an essential tool for students and professionals in the study and practice of valuation and appraisal. That the book reached its centenary year in print and now fourteenth edition is a testament to its acclaim by the valuation and property professionals in an era of calculators and computers, and furthermore a tribute to the historical importance of Parry’s original vision and continued legacy.
The purpose of the book is to provide a comprehensive range of different valuation and investment tables in one volume. Although many of the tables will be used by practicing surveyors for valuation purposes, they will also be useful to accountants and others concerned with various types of investment and financial calculations.
Surveyors valuing freehold or leasehold interests in property have the choice of using either (a) annually in arrear, or (b) quarterly in advance figures of years’ purchase. The relevant tables for each concept are printed on different coloured edged pages for ease of reference.
In practice today, calculations are required for a variety of purposes which often justify more than one approach. To allow for this, Internal Rates of Return tables have been retained. Using these tables, both growth and non-growth scenarios can be analysed for more detailed appraisal of specific freehold properties and to provide a basis for more in-depth investment advice.
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£39.10£40.80Parry’s Valuation and Investment Tables
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Ethics in Marketing: International cases and perspectives
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing’s domain.
Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.
This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
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A Practical Guide to Prison Injury Claims
This book is intended to give practitioners an idea as to how the prison system works, and how to build a personal injury claim in circumstances that can be very challenging indeed. It is concerned mainly with injury claims brought by both prisoners and the people who work in prisons.Claims by prisoners frequently rely on different causes of action, such as negligence, trespass to the person, misfeasance in public office and human rights.
As a number of reports and court judgments on the prison system have shown, prisons can be highly secretive places, cut off from the outside world, where abuse and corruption can flourish unchecked. It is generally accepted by the courts that prisoners are highly vulnerable people, who require a high degree of protection.
ABOUT THE AUTHOR
Malcolm Johnson qualified as a solicitor in 1994. He works for Hudgell Solicitors as a Senior Solicitor. He is a solicitor advocate, who has represented his clients at trial, inquests, in the Upper Tier Tribunal and the Court of Appeal.
Malcolm is a Fellow of the Association of Personal Injury Lawyers and a member of the Law Society’s Personal Injury Panel. He is also the co-ordinator of APIL’s Child Injury Special Interest Group. He is the author of “Child Abuse Compensation Claims” published by Jordans. He has written numerous articles in the legal press. Malcolm also advises Coram Voice, a London based charity who support children in care. He is one of the authors of “Complaints for Advocates” published by Pavilion.
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French Law: A Comparative Approach
The second edition of French Law: A Comparative Approach provides an authoritative, comprehensive, and up to date account of the French legal system and its internal workings. It sets out the institutional frameworks, substantive law, and methodologies that underpin the system, and provides expert insight into the civil law way of thinking and an explanation of how law is made and enforced in France.It offers detailed case studies of how French law is shaped in practice in key areas, including commentary on landmark cases that have shaped modern French law. Illuminating and insightful comparisons to other legal jurisdictions are made throughout, helping readers appreciate the distinguishing features and unique nature of the French legal landscape.
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WJEC/Eduqas Law A Level: Second Edition
Written by experienced Law teachers and examiners, this comprehensive student book has been revised and updated to reflect the latest changes in the law. With up-to-date case examples, extensive exam support and a variety of useful features, it offers high quality support for the WJEC and Eduqas A Level Law courses.
– Designed for both the WJEC and Eduqas specifications, each topic is mapped to the relevant specifications for quick reference and easy navigation.
– Covers all the content of the AS and A Level courses in a single student-friendly book.
– Includes comprehensive exam support, with updated exam questions supported by detailed guidance and answers available online.
– A variety of features, including Grade Boost, Key Cases and Stretch and Challenge activities encourage students to think critically and help develop their knowledge and understanding and ability to analyse.
– An Exam practice and technique section provides advice and guidance on how to revise and helps develop the skills needed for the exams.Read more
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Smith, Hogan and Ormerod’s Essentials of Criminal Law
Your gateway to criminal law: drawing on the exceptional clarity and authority of Smith and Hogan, with a wealth of unique supportive learning features and guidance on assessment.Smith, Hogan, & Ormerod’s Essentials of Criminal Law takes students to the heart of this fascinating subject, providing focused, expert coverage alongside a wealth of student-friendly learning features to aid study. This is the perfect gateway into criminal law.
– Combines the authority you would expect from a Smith, Hogan, and Ormerod title with numerous supportive learning features and an eye on developing analytical and assessment skills
– The text offers a thorough, accessible, and unique introduction to criminal law for the student reader
– Numerous learning features across the text highlight key cases, sources for extra reading, assessment advice, and flag common areas of confusion to avoid
– Each chapter includes a section on reform including noted academic criticism of the law, furthering students’ analytical understandingDigital formats and resources
The fifth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
The e-book offers a mobile experience and convenient access along with self-test questions, videos, animated diagrams, audio introductions, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
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Technical Analysis and Stock Market Profits: The Real Bible of Technical Analysis
Technical Analysis and Stock Market Profits, is a worthy addition to any technical analyst’s personal library or any market library. His “pioneering research” represents one of the finest works ever produced on technical analysis, and this book remains an example of the highest order of analytical quality and incisive trading wisdom. Originally devised as a practical course for investors, it is as alive, vital and instructional today as the day it was written. It paved the way for Robert Edwards and John Magee’s best-selling Technical Analysis of Stock Trends – a debt which is acknowledged in their foreword: ‘Part One is based in large part on the pioneer researches and writings of the late Richard Schabacker.’ Schabacker presents technical analysis as a totally organized subject and comprehensively lays out the various important patterns, formations, trends, support and resistance areas, and associated supporting technical detail. He presents factors that can be confidently relied on, and gives equal attention to the blemishes and weaknesses that can upset the best of analytical forecasts. Factors which investors would do well to absorb and apply when undertaking the fascinating game of price, time and volume analysis.Read more
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Real Estate Investment and Finance: Strategies, Structures, Decisions, 2nd Edition (Wiley Finance)
The fully revised and updated version of the leading textbook on real estate investment, emphasising real estate cycles and the availability and flow of global capital
Real Estate Investment remains the most influential textbook on the subject, used in top-tier colleges and universities worldwide. Its unique, practical perspective on international real estate investment focusses on real-world techniques which measure, benchmark, forecast and manage property investments as an asset class. The text examines global property markets and real estate cycles, outlines market fundamentals and explains asset pricing and portfolio theory in the context of real estate.
In the years since the text’s first publication, conditions in global real estate markets have changed considerably following the financial crisis of 2008-2009. Real estate asset prices have increased past pre-crisis levels, signalling a general market recovery. Previously scarce debt and equity capital is now abundant, while many institutions once averse to acquiring property are re-entering the markets. The latest edition – extensively revised and updated to address current market trends and practices as well as reflect feedback from instructors and students – features new content on real estate development, improved practical examples, expanded case studies and more. This seminal textbook:
- Emphasises practical solutions to real investing problems rather than complex theory
- Offers substantial new and revised content throughout the text
- Covers topics such as valuation, leasing, mortgages, real estate funds, underwriting and private and public equity real estate
- Features up-to-date sections on performance measurement, real estate debt markets and building and managing real estate portfolios
- Includes access to a re-designed companion website containing numerous problems and solutions, presentation slides and additional instructor and student resources
Written by internationally-recognised experts in capital management and institutional property investing strategies, Real Estate Investment, Second Edition: Strategies, Structures, Decisions is an indispensable textbook for instructors and students of real estate fund management, investment management and investment banking, as well as a valuable reference text for analysts, researchers, investment managers, investment bankers and asset managers.
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Business Analysis
Business analysts must respond to the challenges of today’s competitive global economy by developing practical, creative and financially sound solutions and this excellent guide gives them the necessary tools to do so. It is also ideal for students wanting to gain university and industry qualifications. This fourth edition of the bestseller contains a new chapter on business analysis as a service and includes expanded material on strategic context, modelling business processes and gap analysis.Read more
£38.00£47.50Business Analysis
£38.00£47.50 -
Legal Skills
The best-selling legal skills textbook in the market, Legal Skills is the essential guide for law students, encompassing all the academic and practical skills in one manageable volume.It is an ideal text for students new to law, helping them make the transition from secondary education and giving them the skills they need to succeed from the beginning of their degree, through exams and assessments and into their future career.
The first part covers ‘Sources of Law’ and includes information on finding and using legislation, ensuring an understanding of where the law comes from and how to use it.
The second part covers ‘Academic Legal Skills’ and provides advice on general study and writing skills. This part also includes a section on referencing and avoiding plagiarism amongst a number of other chapters designed to help students through the different stages of the law degree.
The third and final part is dedicated to ‘Practical Legal Skills’; a section designed to help develop transferable skills in areas such as presentations and negotiations that will be highly valued by future employers.
The text contains many useful features designed to support a truly practical and self-reflective approach to legal skills including self-test questions, diagrams and practical activities. Students are given the opportunity to take a ‘hands on’ approach to tackling a variety of legal skills from using cases to negotiation. Each skill is firmly set in its wider academic and professional context to encourage an integrated approach to the learning of legal skills.
Online resources :
-For lecturers, a bank of multiple choice questions and diagrams from the book
-For students, answers to the self-test questions and practical exercises from the book and a glossary of all the keywords and terms used within the text. There is also an extensive range of videos with guidance on topics from what to expect from lectures and tutorials, how to research for essays and structure problem questions, to examples of good and bad practice in mooting and negotiations.Read more
£37.90Legal Skills
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Public Law: Text, Cases, and Materials
Public Law: Text, Cases, and Materials offers a fresh approach to the study of constitutional and administrative law by exploring how the law works in practice.The inclusion of extracts from key cases, government reports and academic articles demonstrates the law in action and the incisive commentary that accompanies them explains the significance of each. The expert authors have distilled their knowledge of the institutions and legal principles into concise, focused prose, and they encourage reflection through regular questions and hypothetical examples.
This leading text provides students with a thorough and wide-ranging knowledge of public law, together with a full understanding of the theoretical and political debates in this fascinating and dynamic area of law.
Digital formats and resources
The fifth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The online resources that support the book include multiple-choice questions with answer feedback for students to test their understandingRead more
£37.80£42.70Public Law: Text, Cases, and Materials
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Contract Law
Written by a leading contract lawyer with extensive teaching experience, Contract Law takes a unique approach to a complex subject.Chen-Wishart combines academic rigour with an innovative visual approach, presenting the law with diagrams, flowcharts and tables to provide students with a stimulating account of key principles and an engaging analysis of the complexities of contract law. Thought-provoking analytical features, such as the ‘Pause for reflection’ and ‘Counterpoint’ boxes, encourage active and critical engagement with the topics.
Digital formats and resources
The seventh edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
· The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
· The online resources include: animated diagrams; chapters in essence; guidance on answering the questions in the book; bi-annual updates on the latest key developments in contract law; and self-test questions on key topics, with feedback, providing an opportunity for students to test and consolidate their learning.Read more
£37.80Contract Law
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Stock Trader’s Almanac 2024 (Almanac Investor Series)
57th edition of the gold standard in US stock market trend, patterns, and cycles
In Stock Trader’s Almanac 2024, veteran trader and market strategist Jeffrey Hirsch delivers the latest edition of the most trusted source used by traders around the world to make sense of the complexities of the US stock market. You’ll master key cycles and trends, including the “January Barometer,” the “Santa Claus Rally,” the “Best Six Months,” and the four-year “Presidential Election Cycle” as you learn to trade and invest with confidence.
You’ll explore strategies for getting a handle on increased market volatility, identifying past periods of exceptional price movement in the market, as well as streaks of positive and negative performance likely to repeat themselves. You’ll also find:
- Month-by-month strategies that deliver reliably outsized market returns based on cyclical trends
- Key explanations and descriptions of seasonal and annual cycles that consistently repeat themselves, year after year
- Strategies and techniques that promise―and deliver―a sizeable impact on your investing bottom-line
For 57 years, the Almanac has offered savvy investors the freshest data and most insightful advice. Stock Trader’s Almanac 2024 is the comprehensive roadmap to investing eagerly anticipated by day traders, long-term investors, and portfolio managers alike.
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£37.50£42.50 -
English Legal System
An introduction to the complexities of law, with clarity
Elliott & Quinn’s English Legal System by Allbon and Kaur Dua has been relied upon by generations of students as an explanation of the English legal system and how it works in practice, being renowned for its wide-ranging coverage and signature writing style.
This text includes a variety of features to support your study, for example:
– topical debates to engage you in the discussion points and reforms of today
– relating the law, processes and procedure to our everyday lives
– a clear structure designed to aid systematic understanding of broad topics
– putting the law in context through the Bigger Picture
– key cases described and analysed in depth within a text box
– a glossary to explain complex concepts
Updated annually with all major case law and legislative developments, this 21st Edition includes coverage of:
● Debate of recent cases such as Miller in relation to constitutional law and Brexit
● Uber and Deliveroo ‘gig’ economy cases on employee status
● Modernisation of the administration of civil justice system
● Owens v Owens divorce case and resulting Divorce, Dissolution and Separation Bill enabling no-fault divorce
- recent recommendations regarding the promotion of ADR
● Review of LASPO by MOJ and implications for criminal justice
English Legal System is the ideal companion for anyone studying law at university. An enhanced ebook of this title is available with multiple choice questions, apply the law and .
Emily Allbon is a Senior Lecturer and the Director of Mooting at City, University of London.
Sanmeet Kaur Dua is a Senior Lecturer in Law and the Deputy Director for TEF at Queen Mary University of London.
Pearson, the world’s learning company.
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£37.40£40.80English Legal System
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Digital Marketing: Strategic Planning & Integration
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.
The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.
Key features:
- Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.
- A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios.
- ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing.
- ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.
- The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.
- Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading.
- Worked digital marketing plan.
- Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles.
Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
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£37.10£43.70Digital Marketing: Strategic Planning & Integration
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English Corporate Insolvency Law: A Primer
This unique book provides readers with a concise yet rigorous outline of the English corporate insolvency framework as it is practised in domestic and cross-border cases. In doing so, this primer provides clear and accessible guidance on what is often considered to be a highly technical subject.Throughout the book, Eugenio Vaccari and Emilie Ghio demonstrate how to successfully navigate the uncharted waters of the significantly revised English corporate insolvency rules and procedures. Chapters answer foundational questions in insolvency law, such as: How are companies liquidated in England? How and why are they rescued and restructured? What happens when a company is liquidated or restructured, but has assets and creditors in England and abroad? The book also includes a comprehensive analysis of the sweeping and far-reaching changes to the regulatory framework introduced in the wake of the COVID-19 pandemic.
Providing a blend of accessible but detailed guidance and critical discussion, the hybrid nature of English Corporate Insolvency Law: A Primer will make the book an ideal companion for students, practitioners (especially new entrants to the profession) and researchers in the fields of company and insolvency law, both within England and internationally.
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Future of Tourism Marketing
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies.
Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.
The chapters in this book were originally published in Journal of Travel & Tourism Marketing.
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£37.00Future of Tourism Marketing
£37.00 -
Legal Skills
A comprehensive and accessible guide to the academic and practical skills needed in the study of law, including essential techniques for legal research, reasoning, writing, advocacy, negotiation, interviewing and advising. Also features an extensive section on career development.Read more
£37.00Legal Skills
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Pearson Edexcel A level Business
Ian Marcousé’s accessible and engaging textbooks brought together in one updated volume covering everything your students need to know for the Pearson Edexcel A level Business specification.
– Breaks content down into short, clear chapters – covering all topics in the depth students need
– Updated business examples throughout the text and in end of unit case studies bring the subject to life
– A range of questions and activities provide students with the opportunity to apply what they know and practise questions
– Builds students’ confidence with key terms used in context and compiled in an accessible glossary
– Supported by an Answer Guide to assist teaching and save timeThis Student Book has been endorsed for use with the Pearson Edexcel A Level Business qualification.
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£37.00£41.80Pearson Edexcel A level Business
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Learning Legal Skills and Reasoning
Language skills, study skills, argument skills and the skills associated with dispute resolution are vital to every law student, professional lawyer and academic. The 5th edition of Learning Legal Skills and Reasoning draws on a range of areas of law to show how these key skills can be learnt and mastered, bridging the gap between substantive legal subjects and the skills required to become a successful law student.
The book is split into four sections:
- Sources of law: Including domestic, European and international law.
- Working with the law: Featuring advice on how to find and understand the most appropriate legislation and cases.
- Applying your research: How to construct a legal argument, answer a problem question and present orally (mooting).
- Skills for solving disputes: From negotiation to mediation and beyond.
Packed full of practical examples and diagrams to illustrate each legal skill, this new edition has been fully updated and now includes a new chapter on drafting. It will be an essential companion for any student wishing to acquire the legal skills necessary to become a successful law student.
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£36.60£40.80Learning Legal Skills and Reasoning
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SQE – Legal System of England and Wales 3e (SQE1)
The third edition of this manual provides a thorough and practical depiction of the relationship between solicitors and the legal system of England and Wales.
The new editions of The University of Law SQE1 manuals have been revised to bring the law and procedure up to date as at 1 April 2023 (titles with tax elements to 30 April 2023) and incorporate changes in the SQE1 assessment specification. These updated versions, together with our periodic updating service, will make sure your knowledge of the SRA’s SQE1 syllabus is ‘exam ready’.
Our practice assessment questions, embedded throughout the manuals, which are in the style of the Single Best Answer Questions which make up the SQE1 assessments, have also been reviewed and updated.
This book is part of a series of 15 University of Law study manuals that cover SQE1.
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£36.60£38.00SQE – Legal System of England and Wales 3e (SQE1)
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Investment Banking 101: 500+ Technical Questions Answered
Investment Banking 101: 500+ Technical Questions Answered, the third of the Investment Banking 101 series, is an unmatched problem solver that addresses the most frequently asked questions in investment banking, sales & trading, private equity, hedge fund, project finance, and infrastructure.Loaded with the most asked questions on sell-side and buy-side industries, it provides easy-to-understand, structured answers. It allows undergraduates, MBA students, career switchers, instructors, or professionals to extract necessary information easily.
Investment Banking 101: 500+ Technical Questions Answered contains over 500+ questions and answers, including multiple real-world case studies that enable you to truly master and refine the core skills of the successful investment professional.
Feedback:
“Advice can play a decisive role in personal development. The most important thing is who you get this advice from. Kevin Romanteau immediately recognized what was important for me to take the next step after the first few minutes of our conversation because he has been in my shoes himself and has the experience and expertise to do so. Specifically, his LBO training helped me to prepare for upcoming interview processes. The technical questions in his books are much more practical and go deeper than other common interview guides. Questions prepared by someone who has conducted several interviews with prospective interns. Absolutely recommended!“ Aris, M&A Intern – Goethe UniversityRead more
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Principles of Accounting
The accounting student faces the formidable task of learning every aspect of accounting, which covers an immense range of topics. The Principles of Accounting textbook covers the essentials, including how to record transactions, close the books, and produce financial statements. It also addresses the accounting for cash, investments, receivables, inventory, fixed assets, liabilities, and equity. In addition, the textbook describes how to account for payroll, the many ways to track costs, and the various approaches to setting up a budget and deciding whether to purchase assets. The intent is to provide the student with a firm grounding in fundamental accounting concepts, which we reinforce with hundreds of examples. Principles of Accounting is so comprehensive that it may be used as a desk reference after students have become professional accountants.Read more
£36.30Principles of Accounting
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Accounting and Finance for Managers: A Business Decision Making Approach
This textbook is the ideal guide for business and management students who need to understand accounting and finance information and develop analytical skills in order to make better-informed decisions.
Accounting and Finance for Managers rebukes the myth that in order to excel in accounting and finance you need to be great at mathematics. Split into two broad sections which focus on financial accounting and management accounting and finance, this textbook uses clear, accessible language that will appeal to students from a variety of academic backgrounds. Taking a uniquely practical approach that focuses on the financial aspects of business decisions, the textbook covers all the core topics of accounting and finance, including basic bookkeeping, financial analysis, business planning, cash-flow analysis and investment decisions.
Now in its third edition, Accounting and Finance for Managers contains updates on new accounting standards and regulations, as well as featuring up-to-date real-world examples of real options, value chain analysis and competitive advantage analysis. This textbook features ‘traditional’ accounting practices in detail, but also covers topics with a strategic focus to ensure students learn to think in broader strategic terms. Written for an international audience using International Financial Reporting Standards (IFRS) terminology with supporting online resources including additional exercise questions, curated further reading and lecture slides for each chapter.
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£36.30£40.80 -
Founding Sales: The Early Stage Go-to-Market Handbook
This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book will be targeted specifically to the realm of B2B SAAS software, and specifically as regards new, potentially innovative or disruptive offerings that are being brought to market for the first time.
In short, direct sales of the sort a B2B SAAS software startup would engage in.
With that said, if you are looking to be a first time salesperson, transitioning in from another type of role, or fresh out of school, in an organization that meets those characteristics above, you will get value out of this book.
Similarly, if you are a first time sales manager, either of the founder type, or a sales individual contributor who is transitioning into that role, again, in an organization who meets the criteria above, you will also get value from this book.
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Legal Systems & Skills: Learn, Develop, Apply
The only text that fully combines coverage of legal systems with academic and professional legal skills. Coupled with the focus on employability and commercial awareness, Legal Systems & Skills is the essential contemporary toolkit for law students.Legal Systems & Skills speaks directly to students – encouraging, engaging, and enthusing at all times. It is accessible, with a clear writing style and a wide range of pedagogical features to help students to apply their knowledge practically.
Learn how law works
· Students get to grips with all the essential topics of English legal system, think about different perspectives, and understand their implications.
· Clear, no-nonsense explanations, supported by annotated documents, flowcharts and diagrams that provide a visual representation of concepts and processes, build students’ confidence.Develop the essential skills
· Students are equipped with the tools they need to thrive in their academic studies and in subsequent employment. Students are encouraged to become adept researchers, nimble problem-solvers, dexterous writers, and competent communicators.
· Topics such as negotiation and mediation, presentations, and client meetings introduce students to the professional skills essential for progression into both legal practice and other professional careers.
· Commentary helping students engage with assessment criteria and develop their critical thinking skills.Apply them to succeed
· Students are encouraged to reflect on and actively improve their commercial awareness through case studies and activities. Targeted coverage of employability, practise interview questions, CV development, and transferrable skills help students to approach their future careers with confidence and communicate their own competencies effectively.
· ‘Practical exercises’ throughout provide opportunities to take a hands-on approach to tackling a wide range of legal skills.
· ‘What the professionals say’ boxes bring in voices from across the world of legal services and other professions, including comments from barristers, solicitors, CEOs, solicitors’ paralegals, and librarians.Digital formats and resources
This fourth edition is available for students and institutions to purchase in a variety of formats, and is suppported by online resources.
– The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The online resources
that support the book include:
– Self-test multiple choice questions
– The authors’ guidance to answering the practical exercises in each chapter
– Sample interview questions to help students identify which areas of commercial awareness they need to focus on
– A library of web links that direct students to useful websites and relevant mediaRead more
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Company Law
The fifth edition of this highly respected text continues to offer essential guidance and understanding to law students in addition to those studying the related subjects of accountancy, business management and banking. By highlighting the key areas on which practitioners advise clients, Company Law is also invaluable to professionals who are seeking a clear, logical and concise guide to company law in Scotland.Read more
£36.10Company Law
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Medical Law and Ethics
Medical Law and Ethics provides coverage of the major topics of medical law and ethics, combining detailed legal exposition and analysis with moral theory and philosophy. It considers the wider contextual pressures facing the law, such as the impact of patient consumerism and the changing perceptions of medicine. New for the Sixth Edition: – Data Protection Act 2018; Organ Donation (Deemed Consent) Act 2019; Mental Capacity (Amendment) Act 2019; – 73 additional cases, including the end of life cases brought by Noel Conway and Phil Newby and on behalf of Ashya King, Charlie Gard and Alfie Evans. Medical Law and Ethics is an ideal textbook for undergraduate law students, those studying at postgraduate level and researchers. The text will also provide a useful supplementary reader to students studying Philosophy, Ethics and Medicine.Read more
£36.10Medical Law and Ethics
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Poole’s Textbook on Contract Law
A student classic: clear, comprehensive, contextual. The immensely popular Poole’s Textbook on Contract Law has been guiding students through contract law for over 20 years. The law of contract is placed within its commercial context, and students are provided with a detailed yet accessible treatment of all the key areas of contract law.Case-driven content and succinct explanations are combined with summaries, questions, and examples to allow students to gain a sound understanding of the theory and application of contract law principles.
Digital formats and resources:
The sixteenth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with embedded self-assessment activities, and multi-media content including a series of supportive videos and links that offer extra learning support: a href=”http://www.oxfordtextbooks.co.uk/ebooks/” www.oxfordtextbooks.co.uk/ebooks/a
– The study tools that enhance the e-book are all also available as stand-alone online resources for use alongside the print book.Online resources include:
– Over 300 multiple choice questions with answers and feedback
– A selection of videos from the authors
– Guidance on answering problem questions in contract law
– Exercises and guidance on reading cases.Read more
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Constitutional and Administrative Law
Using numerous topical examples and a clear structure, this third edition textbook provides an accessible, discursive and scholarly treatment of the key contemporary issues in UK public law. Drawing upon their extensive teaching and research experience, Roger Masterman and Colin Murray offer an engaging account of the key topics which make up a constitutional and administrative, or public, law syllabus. Controversial issues and broader debates are highlighted throughout the text, allowing the reader to develop a strong understanding of both the application of key topics in the field and the socio-political context in which the constitution has developed. This fully revised edition includes detailed analysis of recent significant cases, the constitutional implications of the Covid-19 pandemic and a dedicated chapter on the consequences of Brexit.Read more
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Python for Finance Cookbook: Over 80 powerful recipes for effective financial data analysis, 2nd Edition
Use modern Python libraries such as pandas, NumPy, and scikit-learn and popular machine learning and deep learning methods to solve financial modeling problems
Purchase of the print or Kindle book includes a free eBook in the PDF format
Key Features
- Explore unique recipes for financial data processing and analysis with Python
- Apply classical and machine learning approaches to financial time series analysis
- Calculate various technical analysis indicators and backtest trading strategies
Book Description
Python is one of the most popular programming languages in the financial industry, with a huge collection of accompanying libraries. In this new edition of the Python for Finance Cookbook, you will explore classical quantitative finance approaches to data modeling, such as GARCH, CAPM, factor models, as well as modern machine learning and deep learning solutions.
You will use popular Python libraries that, in a few lines of code, provide the means to quickly process, analyze, and draw conclusions from financial data. In this new edition, more emphasis was put on exploratory data analysis to help you visualize and better understand financial data. While doing so, you will also learn how to use Streamlit to create elegant, interactive web applications to present the results of technical analyses.
Using the recipes in this book, you will become proficient in financial data analysis, be it for personal or professional projects. You will also understand which potential issues to expect with such analyses and, more importantly, how to overcome them.
What you will learn
- Preprocess, analyze, and visualize financial data
- Explore time series modeling with statistical (exponential smoothing, ARIMA) and machine learning models
- Uncover advanced time series forecasting algorithms such as Meta’s Prophet
- Use Monte Carlo simulations for derivatives valuation and risk assessment
- Explore volatility modeling using univariate and multivariate GARCH models
- Investigate various approaches to asset allocation
- Learn how to approach ML-projects using an example of default prediction
- Explore modern deep learning models such as Google’s TabNet, Amazon’s DeepAR and NeuralProphet
Who this book is for
This book is intended for financial analysts, data analysts and scientists, and Python developers with a familiarity with financial concepts. You’ll learn how to correctly use advanced approaches for analysis, avoid potential pitfalls and common mistakes, and reach correct conclusions for a broad range of finance problems.
Working knowledge of the Python programming language (particularly libraries such as pandas and NumPy) is necessary.
Table of Contents
- Acquiring Financial Data
- Data Preprocessing
- Visualizing Financial Time Series
- Exploring Financial Time Series Data
- Technical Analysis and Building Interactive Dashboards
- Time Series Analysis and Forecasting
- Machine Learning-Based Approaches to Time Series Forecasting
- Multi-Factor Models
- Modelling Volatility with GARCH Class Models
- Monte Carlo Simulations in Finance
- Asset Allocation
- Backtesting Trading Strategies
- Applied Machine Learning: Identifying Credit Default
- Advanced Concepts for Machine Learning Projects
- Deep Learning in Finance
Read more
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Marketing Plans: How to prepare them, how to profit from them
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step by step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands on guide to implementing every single concept included in the text. New chapters and content include: * A Does it Work feature throughout demonstrating examples of real successes using the processes in the book * More substantial coverage of consumer behaviour to balance the book s focus with B2B planning * Digital techniques and practices brought fully up to date * Also includes a comprehensive online Tutors Guide and Market2Win Simulator for those who teach marketing strategyRead more
£36.00£37.00 -
Health and Safety in Logistics: Assessing and Avoiding Risk in Warehousing and Transportation
Logistics is a complex industry that exposes employees to a whole variety of risks.
These include not only accidents on the road and deaths and injuries resulting from unsafe use of forklifts, but also the consequences of poor fire safety, long-term health risks due to poor manual handling technique and problems relating to mental health. Many thousands of incidents are recorded every year. This book examines each aspect of health and safety in turn, with a focus on warehousing and transportation.
Health and Safety in Logistics informs managers about potential hazards found in the industry and explains in detail how they can make the workplace as safe as possible.
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£35.70£39.90 -
Modern Legal Drafting: A Guide to Using Clearer Language
Modern Legal Drafting provides a comprehensive, authoritative guide to drafting legal documents in effective, plain English. Peter Butt, a leading expert in the field, has fully revised and updated the text for this new edition. It combines a practical focus with the legal principles that underpin the use of plain language in law. This dual practical and academic approach distinguishes it from other books in the field. It includes expanded material on the techniques for achieving a style that is both clear and legally sound. It also includes new material on the challenges and merits of drafting in plain language, and provides many before-and-after examples to help both practising lawyers and students develop their skills. It takes an international approach, drawing upon case law and statutes from England, Australia, New Zealand, the United States, Canada, Ireland, India, Malaysia, Singapore and Hong Kong.Read more
£35.50£38.90 -
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world’s leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.
Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing ‘rules’ upside-down.
Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level.
This fully revised second edition of The Luxury Strategy explores the diversity of meanings of ‘luxury’ across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.
Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
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SQE – Legal Services 3e (SQE1)
The third edition of this manual provides a comprehensive review of the sector and a thorough examination of the regulatory and statutory controls placed on those delivering legal services to the public.
The new editions of The University of Law SQE1 manuals have been revised to bring the law and procedure up to date as at 1 April 2023 (titles with tax elements to 30 April 2023) and incorporate changes in the SQE1 assessment specification. These updated versions, together with our periodic updating service, will make sure your knowledge of the SRA’s SQE1 syllabus is ‘exam ready’.
Our practice assessment questions, embedded throughout the manuals, which are in the style of the Single Best Answer Questions which make up the SQE1 assessments, have also been reviewed and updated.
This book is part of a series of 15 University of Law study manuals that cover SQE1.
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£35.10£38.00SQE – Legal Services 3e (SQE1)
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SQE2 Oral Skills for Lawyers 2e
Oral Skills for Lawyers is a thorough, up-to-date and practical explanation of how oral skills should be performed for the SQE2 examinations. The main skills covered are advocacy and interviewing skills (including attendance note/legal analysis). It covers all aspects of the skills you need to know, breaking them down in manageable parts, and giving you the tools you need for the SQE2.Read more
£35.10£38.00SQE2 Oral Skills for Lawyers 2e
£35.10£38.00
