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Advertising Works: Cases from the Advertising Effectiveness Awards, IPA 2002
Advertising Works 12:
The award-winning case studies in Advertising Works 12 provide a wealth of practical guidance about how to create effective campaigns and evaluate marketing investment. It has been described as “being the cutting edge of new thinking in the marketing communications industry” by Lord MacLaurin, the Chairman of Vodafone.The book features 23 case studies describing real-life campaigns that illustrate the effective use of advertising or other communications disciplines. Every campaign won a major prize at the 2002 IPA Effectiveness Awards. Each case study describes in extensive detail:
{ The objectives of the campaign
{ Development of the brand and communications strategy
{ Campaign execution
{ Media thinking and planning
{ Results of the campaign, including measurement of effects on sales or behaviourThe case studies demonstrate ¡¥best practice in action¡¦, and provide a practical source of ideas and inspiration for a wide range of marketing problems. Winston Fletcher, Director of Delaney Lund Knox Warren, described it as “the most thorough, comprehensive and convincing collection of advertising case histories in the world.”
Like the other volumes in the series, Advertising Works 12 represents a major contribution to our understanding of how communications work. The book proves that advertising and marketing expenditure can be judged against measurable criteria and that investment in communications can directly increase brand equity, corporate profits and shareholder value. Advertising Works 12 contains practical lessons from which all advertising and marketing professionals can learn and profit.
Advertising Works 12 illustrates the successful use of:
{ Media advertising, including TV, print, radio, outdoor and cinema
{ Internet
{ Ambient media
{ Sponsorship
{ Sales promotion
{ Direct marketing
{ SMS/WAP
{ Public relations
{ Integrated brand communicationsContents:
Gold winners;
Barnardo¡¦s [Charity] Bartle Bogle Hegarty
Halifax [Financial] Delaney Lund Knox Warren
Skoda [Automotive] FallonSilver winners:
Hastings Hotels [Leisure] A V Browne
The Economist [Media] Abbott Mead Vickers.BBDO
Sainsbury¡¦s [Retail] Abbott Mead Vickers.BBDO
Walkers Crisps [Food Snacks] Abbott Mead Vickers.BBDO
Waitrose [Retail] Banks Hoggins O¡¦Shea FCB
Olivio/Bertolli [Food Spreads] Bartle Bogle Hegarty
Ocean Spray [Soft Drinks] Bates UK
Domino¡¦s [Restaurants] BLM Media
Budweiser [Drink] BMP DDB
The Dairy Council [Milk] BMP DDB and OMD UK
Hovis [Bread] BMP DDB
Marmite [Food Spreads] BMP
Volkswagen [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
Volkswagen Passat [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
Kellogg¡¦s Fruit Winders [Confectionery] Leo Burnett
Tesco [Retail] Lowe
Police recruitment [Public Sector] M&C Saatchi
Anti-drink-driving campaign [Public Sector] McCann Erickson
BT Cellnet and Big Brother 2 [Media] PHD Media
Britannia [Financial] Walsh Trott Chick SmithBronze winners:
Advertising Works 12 also includes brief summaries of the following case studies:
Lynx [Personal care]
BT Retail [Telecoms]
Benadryl [Pharmaceuticals]
Bakers Complete [Petfood]
Dr Beckmann Rescue Oven Cleaner [Household goods]
Manchester Evening News [Media]
Rimmel [Cosmetics]
Tommy¡¦s [Charity]
Stella Artois [Drink]
Damage seatbelts campaign [Public Sector]
Sainsbury¡¦s [Retail]
Post Office [Retail/Financial]
Mr Kipling [Food]Read more
£2.20 -
Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today�s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today�s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.Read more
£66.50 -
Advertising: Strategy, Creativity And Media
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.
Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
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£40.60 -
Affiliate Marketing Crash Course: The Complete Step-by-Step Guide for Beginners to Generate Passive Income by Selling Other People’s Products | Includes Most Profitable Niches
Unearth the Ultimate Crash Course on Affiliate Marketing – A Journey from Novice to Pro with Effective, Profit-Driven Strategies to Earn Passive Income, Even on a Small Budget!
Do you dream of a lucrative avenue that you can master in just a few minutes a day, regardless of your background or experience?
Would you like to step into the world of affiliate marketing with strategies that are data-backed and have been proven to work, time and again?
If so, Affiliate Marketing Crash Course is what you need!
With Affiliate Marketing Crash Course, you’re not just handed theoretical knowledge. Instead, you’re given a robust system, brimming with actionable, reliable strategies that you can set into motion straight away. Dive in, and you’ll soon be setting up an avenue of passive income that keeps on giving!
In this comprehensive collection, every chapter is a stepping stone, guiding you effortlessly from understanding the basics to implementing advanced tactics. This guide is committed to molding you from an eager beginner, who’s treading unfamiliar territory, to a confident affiliate marketer with a toolkit of effective strategies.
Here is what you will find inside the Affiliate Marketing Crash Course:
– The Ins and Outs of a Successful Affiliate Marketing Strategy: Dive deep into the core mechanics of building a robust affiliate blueprint, and ensure maximum conversions and recurring passive income.
– The Most Profitable Niches and How to Enter Them: Uncover the goldmines in the affiliate marketing landscape, and more importantly, learn the strategic steps to position yourself as a leading affiliate in these high-demand areas.
– Three Steps to Diversify Your Affiliate Marketing Business: Explore a triad of proven strategies that will not only protect your earnings from market fluctuations but will also optimize them, ensuring you reap benefits from multiple sources.
– A 7-Steps Checklist of the Successful Affiliate Marketer: This essential checklist is the roadmap every budding affiliate needs. Follow these seven steps meticulously, and watch your affiliate journey transition from a hobby to a full-blown income source.
– The Top Case Studies in the Industry: Real success stories are the best learning tools. Delve into detailed analyses of some of the most triumphant affiliates in the business. Extract invaluable lessons, avoid common pitfalls, and model your strategies after proven winners.
The freshly curated edition of Affiliate Marketing Crash Course also brings you 2 special BONUS, detailing innovative strategies, and the secrets of the experts.
Scroll up and Hit the “Buy Now” Button to Grow an Income with Affiliate Marketing!
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£27.50 -
Affiliate Marketing for Beginners: From Side Hustle to Financial Freedom in 10 Simple Steps
Are you looking to supplement your income? Want to learn how to do affiliate marketing and do it well?
Then, Affiliate Marketing for Beginners is exactly what you need!
This book will empower you with highly effective strategies and tools that you can start to implement straight away.
Each chapter is a clear step that will guide and support you on your journey from absolute beginner to professional affiliate marketer, ensuring you are set up for success with a recurring passive income!
Inside Affiliate Marketing for Beginners, you’ll discover:
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A step-by-step guide on how to get started in affiliate marketing, including researching the most profitable niches, how to choose the right platform and products.
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Top strategies and tools you can start implementing right now, including setting-up your website, how to create quality content and get started with email marketing.
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Common rookie mistakes to avoid, and future trends you should be prepared for.
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The best affiliate marketing platforms and networks you need to know about, including examples of what successful affiliate marketing looks like!
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How to build momentum and achieve sustainability with your affiliate marketing business.
After reading this book, you’ll have all the information you need to get started. So, stop worrying about being a newcomer. With practical examples and straightforward methods found in this book, you’ll become an unstoppable force as a professional affiliate marketer!
Ready to begin your journey to achieving financial freedom? Then, get your copy of Affiliate Marketing for Beginners now!
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£11.70 -
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Affiliate Marketing For Dummies
Get Your Piece of the Hottest Business Online Today!
Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer.
Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie!
- Choose the right affiliate product or service for you
- Find the best affiliate programs for you
- Find the best affiliate marketing strategies
Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker―big time.
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£17.20£20.90Affiliate Marketing For Dummies
£17.20£20.90 -
Affiliate Marketing: The Beginner’s Step By Step Guide To Making Money Online With Affiliate Marketing: 2 (Brief Guides on Passive Income, Affiliate … Small Business Ideas,…
Have you ever dreamed of something more than the typical 9-5? Are you tired of being a slave to your alarm clock?
Then put on some new underwear and prepare yourself to live a very different life with this brief step-by-step beginner’s guide to Affiliate marketing!
Why Start With Affiliate Marketing?
Affiliate marketing offers you a chance to start an online business with minimal capital. If you implement it successfully, you may add a few thousand dollars into your monthly income. This can give you the freedom to spend more time with your loved ones and do whatever it is you are truly passionate about. This can also provide you with the freedom to work from wherever your heart desires most.
This book provides you with all the tips and strategies you need to start your business. It provides you with the fundamental skills and knowledge needed in internet marketing. It also teaches you the process on how to become an affiliate marketer and how to make your business a success.
Here Is A Preview Of What You’ll Learn…
- Affiliate Marketing Definition
- Benefits of Starting with Affiliate Marketing
- Common Mistakes of Beginner Affiliate Marketers
- Affiliate Marketing Fundamentals
- Getting Started With Affiliate Marketing
- And Much More
Take action now and get this book if you dream of something more!
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£5.60 -
Agricultural Accounting: Third Edition
Agricultural Accounting addresses every aspect of the accounting that one might encounter in a farm, ranch, or related business. The intent is to not only explain accounting concepts, but also to provide examples and show how an accounting system can be constructed and operated. The book pays particular attention to unique aspects of agricultural accounting that are not encountered in other industries, including special valuation rules for inventory, hedging transactions, dealing with cooperatives, and recording non-current farm assets. In short, this book is an essential desk reference for anyone engaged in agricultural operations.Read more
£21.50 -
AI and the Future of Advertising: Precise Targeting and Real-Time Analytics
In a rapidly digitalizing world, Artificial Intelligence (AI) is making headway as a game-changer. This breakthrough is especially striking in the business-consumer relationship, chiefly in the domain of advertising. “AI and the Future of Advertising: Precise Targeting and Real-Time Analytics” is a Special Report that offers an intriguing exploration of the collision course between high-tech phenomena and strategic advertising.
Curiously intricate as AI may seem, despair not! This report has been designed to cut across layers of complexity and lay down the intricacies on a platter that’s as understandable as it is informative. From AI’s part in driving pinpointed targeting that aids businesses in tapping their desired market right on the nose, to the empowering role of real-time analytics for making calculated, intelligent choices – a deep dive is literally at your fingertips!
Report Highlights:
- The unfolding importance of AI in advertisement.
- The impact of precise targeting and real-time analytics.
- A plain-language introduction to the mechanics of AI and its algorithms in shaping ads.
- The ethical dilemmas posed by AI adoption in advertising.
- Preparing for a future where AI-driven strategies rule advertising.
Whether you’re an insider to the tech world, a marketing professional or simply curious about the future trajectory of advertising – this report is imperative reading. Join the author Sophie Andersen, a seasoned expert in the field, as she navigates the transformative currents AI is ushering in, and let her help you decode the future of advertising!
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£11.40 -
AI For Lawyers: How Artificial Intelligence is Adding Value, Amplifying Expertise, and Transforming Careers
Discover how artificial intelligence can improve how your organization practices law with this compelling resource from the creators of one of the world’s leading legal AI platforms.
AI for Lawyers: How Artificial Intelligence is Adding Value, Amplifying Expertise, and Transforming Careers explains how artificial intelligence can be used to revolutionize your organization’s operations. Noah Waisberg and Dr. Alexander Hudek, a lawyer and a computer science Ph.D. who lead prominent legal AI business Kira Systems, have written an approachable and insightful book that will help you transform how your firm functions.
AI for Lawyers explains how artificial intelligence can help your law firm:
- Win more business and find more clients
- Better meet and exceed client expectations
- Find hidden efficiencies
- Better manage and eliminate risk
- Increase associate and partner engagement
Whether focusing on small or big law, AI for Lawyers is perfect for any lawyer who either feels uneasy about how AI might change law or is looking to capitalize on the evolving practice. With contributions from experts in the fields of e-Discovery, legal research, expert systems, and litigation analytics, it also belongs on the bookshelf of anyone who’s interested in the intersection of law and technology.
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£19.80£24.70 -
AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More
- The Ultimate Artificial Intelligence Primer For Marketers
- AI Marketing Made Simple
- Be Inspired By The Future Of Marketing With AI
Are you ready to empower your marketing with artificial intelligence but need to know where to start? AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More will equip you with the knowledge and tools to lead the charge to transform your marketing with AI.
Complete with AI marketing strategies, this comprehensive marketing artificial intelligence book covers the basics of artificial intelligence and machine learning for businesses. You’ll discover the different AI applications in marketing, learn their benefits, and determine how to identify which AI tools are suitable for your organization.
Written for beginners and experts alike, marketers will master the principles of marketing with artificial intelligence by reading this insightful AI in marketing book. AI-Powered Marketing also recommends market-leading artificial intelligence software solutions to supercharge your social media marketing, email marketing, content marketing, SEO, marketing analytics, and more!
Discover AI tools like chatbots, image generators, and dynamic pricing software that can reduce your workload, create stunning assets, and generate more revenue. You’ll even learn how to get buy-in from stakeholders to deploy these powerful AI tools at your business.
Inside this easy-to-read manual, you will find a step-by-step guide to error-free marketing AI platform deployment. You’ll learn marketing AI deployment best practices and how to recognize and solve common marketing AI deployment issues.
As the definitive AI for business book, AI-Powered Marketing explores how AI functionality frees up marketers’ time and resources, allowing them to focus on higher-level tasks requiring human expertise like crafting compelling marketing strategies, interpreting data insights, and building authentic customer relationships.
In this applied artificial intelligence handbook for business leaders, marketers, and students, you will learn how to:
- Understand the different types of artificial intelligence and machine learning programs
- Get more time to focus on growth strategies like identifying new revenue channels
- Utilize AI to solve the biggest challenges facing your marketing department
- Identify the right AI platform solutions to match your business needs
- Integrate and deploy AI tools in your marketing department workflow
- Gain valuable insights into your market, industry, and customers
- Let AI streamline processes to allow your creativity to soar
- Leverage AI like the top companies in the world
- Develop the skills needed to use AI to its fullest potential now and in the future
By the end of this marketing artificial intelligence textbook, you’ll have all the skills, knowledge, and tools to develop a foundational framework for marketing AI. You’ll be able to take actionable steps to improve the efficiency, creativity, and effectiveness of all your marketing campaigns. You’ll know how to best optimize your AI tools to perform the most common marketing functions successfully. Furthermore, you’ll learn the common marketing AI mistakes and how to avoid them.
AI-Powered Marketing also offers AI marketing case studies from the biggest corporations in the world, sharing what tools they used to become market leaders. The book ends with an overview of the coming market trends that will shape the development of AI over the next decade–keeping you ahead of the curve!
Once you’ve finished reading this marketing AI business book, keep it on your bookshelf to act as a handy reference guide when selecting and deploying AI tools.
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£7.60 -
Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
“The best sales book of the year” strategy+business magazineThat gap between your company’s sales efforts and strategy? It’s realand a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.
In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.
With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.
Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.
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£14.80 -
Amazon Advertising: An Author’s Guide to Selling More Books – How to Make Your Ads Work
How to turn your Amazon Ads into a well oiled machine that earns you money while you sleep!
I’ll cut to the chase. Amazon Ads work, plain and simple. You just need to understand the system. Here are just some of the things this book will show you…
- Understand Amazon search: This is where most buyers start but it’s not as straightforward as you might think.
- Categories: Learn the importance of categories and how they affect sales.
- Relevancy: Easy to get wrong. Bad news when you do. Learn what it is and why it’s so important.
- Copywriting: Learn the basics of creating better sales copy.
- Sponsored Ads: Understand the difference types of Ads and their limitations.
- Optimisation: Ads don’t always start out perfect. Learn how to interpret the dashboard data and refine your ads over time.
- Reports: Learn how to use reports to filter out the things that aren’t working and improve the things that are.
- What to do if all else fails: I won’t lie, it can happen. If it does, then there will be only a handful of possible causes. I’ll show you how to pinpoint them.
Apparently, a picture is worth a thousand words. That’s handy …
Includes over 100 images and screenshots.
You’ve done the writing. Now it’s time to do the selling. Get started now.
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£7.60 -
An Easy Introduction to Financial Accounting: A Self-Study Guide
This book is a self-study guide written for someone who wishes to teach themselves basic financial accounting. It is based on a course by the same author that has been successfully completed by thousands of students worldwide. It explains concepts in simple language with illustrative examples, provides review questions and quizzes after each chapter and section, and contains two full-length practice exams at the end of the book. This book compares and contrasts US GAAP and IFRS for every topic covered in the book.Read more
£85.90 -
An Economic History of the English Garden
‘Roderick Floud’s ground-breaking study of the history, money, places and personalities involved in British gardens over the past 350 years gives fascinating insight into why gardening is part of this country’s soul.’ Michael Heseltine, Deputy Prime Minister (1996-1997)
‘Thousands of books have been written about the history of British gardens but Roderick Floud, one of Britain’s most distinguished economic historians, asks new and important questions: how much did gardens cost to build and maintain, and where did the money come from? Superbly researched, it is full of information which will surprise both economists and gardeners. The book is fun as well as edifying: Floud shows us gardens grand and humble, and introduces us gardeners, plantsmen and technologies in wonderful varieties.’ Jane Humphries, Centennial Professor, London School of Economics
At least since the seventeenth century, most of the English population have been unable to stop making, improving and dreaming of gardens. Yet in all the thousands of books about them, this is the first to address seriously the question of how much gardens and gardening have cost, and to work out the place of gardens in the economic, as well as the horticultural, life of the nation. It is a new kind of gardening history.
Beginning with the Restoration of Charles II in 1660, Roderick Floud describes the role of the monarchy and central and local government in creating gardens, as well as that of the (generally aristocratic or plutocratic) builders of the great gardens of Stuart, Georgian and Victorian England. He considers the designers of these gardens as both artists and businessmen – often earning enormous sums by modern standards, matched by the nurserymen and plant collectors who supplied their plants. He uncovers the lives and rewards of working gardeners, the domestic gardens that came with the growth of suburbs and the impact of gardening on technical developments from man-made lakes to central heating.
AN ECONOMIC HISTORY OF THE ENGLISH GARDEN shows the extraordinary commitment of money as well as time that the English have made to gardens and gardening over three and a half centuries. It reveals the connections of our gardens to the re-establishment of the English monarchy, the national debt, transport during the Industrial Revolution, the new industries of steam, glass and iron, and the built environment that is now all around us. It is a fresh perspective on the history of England and will open the eyes of gardeners – and garden visitors – to an unexpected dimension of what they do.
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£1.90 -
An Introduction to Personal Injury Law
Personal Injury law is one of the most ubiquitous areas of legal practice yet often forms no more than a tiny fraction of a student’s study of the law of Tort. This book is designed to provide the necessary background and information to take the reader from a standing start (whether law student, file handler, or litigant-in-person) to a level of understanding where they can run a claim with a real understanding of the underlying issues, the aims of such litigation and the issues which can arise. It provides a genuine touchstone for anybody involved in Personal Injury law, serving to remind them of what they are doing and why. ABOUT THE AUTHOR David Boyle read Law at Churchill College, Cambridge and has 21 years’ experience of Personal Injury work based at Deans Court Chambers in Manchester. He has a thriving practice across a broad spectrum of complex, high value, high profile and unusual Multi-Track claims, lectures at both undergraduate and postgraduate level and has been Head of Mini-Pupillage at Deans Court for 6 years. Always approachable, he has a particular appreciation of the need for clients to understand their litigation, no matter what the complexities, and has a reputation for clarity and forensic rigour in both his written and oral advocacy. In 2015, the Legal 500 said that he “Provides tactically astute, detailed advice and is able to convey this simply.” He has carried that through to his writing, the critically acclaimed “On Experts” and this, his second book. “He writes as he speaks: He surveys the territory with the advantage of a wealth of experience, richly leavened with a generous helping of personal anecdote, thereby combining authority with accessibility.” – Turner JRead more
£33.20 -
An Offer They Can’t Refuse: 14 Tools to Create Better Offers for Network Marketing
Two offers
One offer is okay. The other offer? Wow!
Which offer will we choose?
It won’t take a rocket scientist to figure this out. Better offers rock!
We make offers every day in our network marketing businesses. What would happen if our offers were better?
Our prospects would say “yes” immediately. Isn’t that what we want?
So how good are our offers now?
Symptoms of a bad offer:
· Prospects say they are not interested
· No one gives us an appointment
· Friends walk on the other side of the street
· Prospects roll their eyes before falling asleep
Signs of a great offer:
· Prospects want to know more
· Smiles
· Drooling
· Eyes dilate with excitement
Let our competition work hard trying to sell their mediocre offers. Let them plead, beg and suffer frustration. We don’t have to join them.
Instead, let’s take our present offers and use the 14 tools in this book to make them … awesome!
There is magic in offers. We could be just one awesome offer away from changing our careers forever.
Let’s discover how to create that “life-changing” offer now.
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£12.60 -
Analysis Book: 14 Cash Columns Analysis Account Book, 96 Pages, A4 Size | Book Keeping Analysis Paper Pad – 14 Column Cash Book | Accounting Book for … Home-based, Home Office…
14 Column Analysis Book – A4
This 14 money column analysis book makes it easy to keep your accounts in order.
Ideal for manual book keeping, as well as perfect for keeping track of your accounts.
It allows you enter and organise all different transactions and accounts using this A4 sized analysis book.
The 14 cash columns spread across each double page, together with column and line numbering make it easy for you to keep records of incoming and outgoing money.
Suitable for office, small business or home-based business use.Features:
- A4 size
- 96 pages per book
- 14 cash columns across each double page spread
- 41 lines per page with column and line numbering
- Printed on high-quality 90gsm white paper
- Durable matte finish bound cover
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£5.70 -
Applied Marketing Analytics Using R
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning.
Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course.
This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers.
Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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£41.20£42.70Applied Marketing Analytics Using R
£41.20£42.70 -
AQA A-Level Business Workbook 1
Support and encourage students in their study of AQA A-level Business with these revised and restructured write-in Workbooks.
These new edition Workbooks have been fully updated for 2020 and focused to help students practise their skills and improve their subject knowledge both inside and outside the classroom.
– Develop and consolidate understanding using practice questions and worked examples targeting each Assessment Objective
– Build key skills and practise the different question types
– Support assessment preparation using exam-style questions on every topic
– Use flexibly alongside your existing textbooks and schemes of work as homework, classwork and for intervention
– Answers provided onlineRead more
£7.60 -
AQA A-level Business Year 1 and AS Fourth Edition (Wolinski and Coates)
These fully revised and up-to-date new editions and answer guides from Wolinski and Coates provide comprehensive coverage of the AQA A-level Business specification.
– Wolinski and Coates’ comprehensive yet accessible style remains unchanged, covering everything students will need to succeed
– Updated fact files and case studies give profiles of real business, so students can understand the real-world context of what they’re learning
– Practice exercises and case studies with questions throughout allow students to apply their knowledge and prepare for assessment
– Answer guides support teaching and save time in markingRead more
£30.40 -
AQA A-level Law for Year 1/AS
Exam Board: AQA
Level: AS/A-level
Subject: Law
First Teaching: September 2017
First Exam: June 2018This title has been approved by AQA
Accurately cover the breadth of content in the new 2017 AQA A-level specification with this textbook written by leading Law authors, Jacqueline Martin and Nicholas Price.
This engaging and accessible textbook provides coverage of the new AQA A-level Law specification and features authoritative and up-to-date material on the important changes to the law.
– Book 1 covers all mandatory units for AS-level and for year 1 of a two-year course.
– Important, up-to-date and interesting cases and scenarios highlight key points.
– Discussion and activity tasks increase your understanding of more difficult concepts.
– Practice questions and ‘check your understanding’ questions to help your students prepare for their exams.Authors:
– Jacqueline Martin LLM has ten years’ experience as a practising barrister and has taught law at all levels.
– Nicholas Price is an experienced teacher of Law and an A-Level Law textbook author.Read more
£29.50£32.30AQA A-level Law for Year 1/AS
£29.50£32.30 -
AQA A-level Law for Year 2
Exam board: AQA
Level: A-level
Subject: Law
First teaching: September 2017
First exams: Summer 2019This title has been selected for an AQA approval process.
Accurately cover the breadth of content in the new 2017 AQA A-level specification with this textbook written by leading Law authors, Jacqueline Martin, Richard Wortley and Nicholas Price.
This engaging and accessible textbook provides coverage of the new AQA A-level Law specification and features authoritative and up-to-date material on the important changes to the law.
– Book 2 includes the second section of all mandatory units and both the Human Rights Law and Contract Law optional units.
– Important, up-to-date and interesting cases and scenarios highlight key points.
– Discussion and activity tasks increase your students’ understanding of more difficult concepts.
– Practice questions and ‘check your understanding’ questions to help you prepare for your exams.Authors:
– Jacqueline Martin LLM has ten years’ experience as a practising barrister and has taught law at all levels.
– Richard Wortley has taught law at all levels. He has held a number of examining and assessing roles over the past 25 years. He retired from a management position in a large FE College to work freelance in law teacher support, writing and assessment work.
– Nicholas Price is an experienced teacher of Law and an A-Level Law textbook author.Read more
£20.40£31.40AQA A-level Law for Year 2
£20.40£31.40 -
AQA Accounting AS 2nd Edition
Reflecting the changes to the AQA AS Accounting specification, this revised second edition includes updated assessment practice questions and IAS terminology throughout to help your students prepare accurately for the exam. Learning Objectives, clearly referenced to the related statements in the AQA specification, let students know exactly what they’ll need to learn and understand in that topic. Worked Examples show layouts and step-by-step guides for accounting procedures. Study tips provide essential advice on common errors and exam preparation. Summary questions promote independent learning and develop students’ exam techniques.Read more
£0.40 -
AQA Business for A Level (Marcousé)
Exam Board: AQA
Level: AS/A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2016Ian Marcousé has been trusted by Business students for over 15 years and his updated textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student’s learning.
– Guides students through the content in an easy to understand way, with the new ‘logic chain’ feature at the start of every chapter showing them the progression clearly
– Helps students apply their knowledge and analyse business data with real business examples throughout
– Consolidates students’ learning and prepares them for assessment with the workbook feature at the end of every chapter containing knowledge check and practice questionsRead more
£40.60 -
Are You Ready For Paid Ads?: How to get your business ready for massive growth
Have you ever wondered what paid advertising actually is?
Wondered how to master the magic art of Google Ads so your pay per click spend drives revenue?
Tried Facebook, Instagram and LinkedIn advertising but not reaped the rewards?
It’s time to choose a digital marketing book that unearths the expert’s secrets to success, so your paid advertising starts to work in your favour.
If you are responsible for the marketing strategy in your company – or want to understand more about entrepreneurial marketing, then this book is the perfect introduction to paid ads.
Not only will you learn to avoid eye wateringly expensive mistakes, but you will understand the role PPC ads plays in the larger marketing ecosystem.
Key breakthroughs you will discover include;
- Understanding how paid advertising works top level and being comfortable talking about goals and objectives in management meetings
- Knowing where and when paid advertising sits in your overall marketing strategy to actively drive your business goals
- How to avoid misguided decisions caused y the dangerous marketing myth ‘paid ads = sales’
- Discovering that good advertising campaigns are based on many different factors not just sales
- Understanding how and why your website needs to track visitor activity before you invest any money on advertising
- How to hire a good paid ads agency or an in-house specialist
Think of this book like a long letter from a friend who wants to see you succeed. By reading this book you will get a non-technical, to the point understanding of paid advertising overall – without losing time and valuable budget and instead make your money work for you!
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£5.70 -
Arguments and Tactics for Personal Injury and Clinical Negligence Claims
As the name implies, this book is intended to be a practical guide for those lawyers and non-lawyers who require a guide to pursuing (or defending) a claim for damages for personal injuries or clinical negligence. The key to success in all cases is preparation, so this involves knowing or researching the substantive law, knowing the procedure (the Civil Procedure Rules) and how to present cases on paper and orally before a court. The book covers these areas and provides helpful tips and tactics to improve chances of success. Worked examples include drafting interim applications and the evidence necessary, drafting skeleton arguments, making an opening and closing argument and how to appeal if things go wrong. Guidance is given on developing an advocacy style so as to persuade and influence the judge. The book will be useful for those embarking on their legal careers but will also be beneficial for more experienced practitioners who require a condensed summation in this specialist area. ABOUT THE AUTHOR Dorian Williams has practised as a solicitor in private practice for over 22 years, acting almost exclusively for claimants in personal injury and clinical negligence claims. Initially he worked for clients referred from a major Trades Union, specialising in industrial disease and employers’ liability claims. For the last 17 years, Dorian has received a broad spread of instructions whilst working in a general high street practice, Freeman Johnson. His caseload now mostly comprises clinical negligence cases which he has has been privileged to receive, and thanks all his clients for developing his experience. When Dorian is not at work, he may be found climbing peaks in the Lake District, Peak District, Snowdonia or Majorca.Read more
£28.50 -
Artificial Intelligence Basics: A Non-Technical Introduction
User level: BegRead more
£23.70 -
Assessment of Mental Capacity: A Practical Guide for Doctors and Lawyers
Written by experts from a variety of disciplines, this new edition of Assessment of Mental Capacity combines clarity as to the law with a practical, jargon-free approach to provide guidelines on issues ranging from medical treatment to making a will, sexual decision-making and capacity in the context of the Mental Health Act 1983.Read more
£52.30£57.00 -
Attendance Book for Gym: Daily Tracker for Gym Owners to See Details of When Members Use the Gym. Record Date, Member Name, Membership Number, Time in and Time Out.
Easy to use book to for gym owners and managers to keep track of when your members use the gym. This book allows for recording the month, year and separate dates.On each page there is a space for the date, member name, member number, time in and time it.
By using this book and keeping a log of members usage you can see who is using the gym, what are the most poplar times, how long people stay for.
You can use the information to improve your service for customers, maybe by adjusting opening hours or getting more equipment if your gym is very busy at certain hours.
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£5.20 -
Automatic Recruitment Agency: Scale to seven figures while working less
Many recruitment agency owners feel swamped with responsibilities and see little financial reward, so how can you gain financial freedom and choose how and when you work?
Automatic Recruitment Agency provides an actionable, replicable blueprint for starting, scaling and automating your business. Leaving behind old, tired business models and looking to a new era, it will take you from recruiter via recruitment agency owner to seven-figure CEO.
Read this book and learn how to:
- Automate your recruitment agency using systems and processes that deliver predictable, consistent results
- Harness assets that continually drive revenue and growth without effort
- Attract clients and candidates using the new-era model
- Run your business with less stress and overwhelm
- Scale your business and grow your income while working fewer hours – and no overtime
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£9.10£13.30 -
Avizandum Statutes on Scots Commercial and Consumer Law: 2023-24
Avizandum Statutes are designed specifically to provide undergraduates at Scottish universities with legislation and, where appropriate, other core materials in a readily accessible format. All materials have been selected on the basis of their relevance to university courses and appear in updated form. The lack of annotation and commentary means that the volumes are ideal for use in examinations.Avizandum Statutes on Scots Commercial and Consumer Law contain the main statutory provisions relating to commercial and consumer law in Scotland. Key contents include: – Partnership Act 1890- Consumer Credit Act 1974- Sale of Goods Act 1979- Debtors (Scotland) Act 1987, Parts 1, 1A and 3A, and Sch 2- Insurance Act 2015- Consumer Rights Act 2015- Bankruptcy (Scotland) Act 2016- Moveable Transactions (Scotland) Act 2023This edition incorporates the Moveable Transactions (Scotland) Act 2023 and recent amendments to primary legislation, including bankruptcy and diligence legislation.Alisdair D J MacPherson is Lecturer in Commercial Law at the University of Aberdeen.Read more
£28.30£33.20 -
Avizandum Statutes on Scots Family Law: 2023-2024
Avizandum Statutes are designed specifically to provide undergraduates at Scottish universities with legislation and, where appropriate, other core materials in a readily accessible format. All materials have been selected on the basis of their relevance to university courses and appear in updated form. The lack of annotation and commentary means that the volumes are ideal for use in examinations.Read more
£20.70£23.70Avizandum Statutes on Scots Family Law: 2023-2024
£20.70£23.70 -
Avoiding Extinction: Reimagining Legal Services for the 21st Century
“Mitch Kowalski has translated his considerable understanding of tomorrow’s legal profession into an original, provocative and entertaining narrative.” —Professor Richard Susskind, author of The End of Lawyers? “This is the most innovative law practice management book I’ve ever seen. Mitch has deftly combined an engaging novel about the lives of working lawyers with an illuminating treatise on how law firms must respond to extraordinary change in the legal marketplace. Avoiding Extinction is as entertaining as it is instructive — and it couldn’t be more timely.” —Jordan Furlong, Partner, Edge International “This is a must read for managing partners, and for all lawyers under the age of 50. Written as a parable, once you pick it up it’s difficult to put down. And it literally screams relevance to the lives of those lawyers today who worry about the sustainability of the current model of legal practice. Big firm or small. City or rural – no matter, this book is for you. Can the law be both a profession and a business? Is it possible to escape the tyranny of the billable hour? Is it realistic to imagine being a truly happy lawyer in private practice in the twenty-first century? You bet – and Mitch Kowalski shows us how! —Ian Holloway QC, Dean of Law, The University of Calgary “Avoiding Extinction is the most original, far-thinking and innovative book on transforming the way that law is practised that I have ever read. Mitch has taken the traditional law firm and turned it upside down. In the process he has reworked the law firm model and given us an insight into how a firm could be structured and run. If you are looking for a creative vision into what a new, truly different law firm could look like, then this book is manna from heaven.” —David J. Bilinsky, Practice Management Advisor, lawyer and writer on law practice management and technology. Creator of the law blog, Thoughtful Legal Management.Read more
£11.40 -
Awareness Days Social Media Content Planner 2024: For small business owners and entrepreneurs to help plan, organise and create social media content
From the serious to the sublime – there’s an awareness day for practically anything these days. This planner will make creating your social media content a breeze! Over 1000 social media content prompt ideas using awareness days, to help you create trending, on-brand, relevant content for your business niche.The Awareness Days Content Planner 2024 is a fantastic book to add to your business toolkit, helping to take the stress out of creating your social media content. Use the planner to find out more about what’s celebrated throughout the world, what topics might be trending at different times of the year, and help you to plan the content for your business every month, or simply find out some of the more comical days just for fun!
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£9.50 -
B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.
B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.
Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.
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£31.30 -
Barrister: Funny Journal. Barrister Gifts.
LOOKING FOR AN UNIQUE GIFT FOR BARRISTERS?A standard-sized 6”x9” – 108 pages lined Journal with 20 lines on each page (front side as well as backside). This is a perfect gift for men and women and useful at home & office. The book can be used for daily journaling, remember daily priorities, writing affirmations, and to-do lists; noting your thoughts or upcoming events, etc.
What You Will Receive?
- Artist Made Designs On Cover (Front & Back)
- Do It Yourself Table Of Content (Total 17 Entries)
- Machine Grade Binding
- Funny Quoted Cover
- Title Mentioned On The Spine
- Sturdy White Pages
- Smooth Matte Finish Cover
GIVE A CREATIVE GIFT. CLICK ‘BUY NOW’!
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£6.60 -
Basic Accounting: The step-by-step course in elementary accountancy (Teach Yourself)
Is this the right book for me?
Basic Accounting is a complete, step-by-step course in elementary accounting. Giving clear and concise explanations of accounting principles and practice including PAYE, cashflow statements, accounting for share capital, accounting standards and non-financial reporting, it is perfect for the newcomer to basic accounting, the first- level accounting student or anybody needing to brush up their accounting skills.
No prior knowledge of bookkeeping or accounting is assumed. Clear explanations, diagrams and worked examples enable you to master the basic principles then apply them to practical examples to consolidate and test your knowledge.
Basic Accounting includes:
Chapter 1: Introduction
Chapter 2: Source documents
Chapter 3: The ledger system
Chapter 4: Balancing the cash book
Chapter 5: Double entry theory and practice
Chapter 6: The trial balance
Chapter 7: Gross profit and stock
Chapter 8: Trading and profit and loss and accounts
Chapter 9: The balance sheet
Chapter 10: Illustrative example
Chapter 11: Cash and bank transactions
Chapter 12: Bank reconciliation
Chapter 13: The petty cash book
Chapter 14: Credit transactions and suppliers’ accounts
Chapter 15: The accounts of credit customers
Chapter 16: Purchases and sales returns
Chapter 17: VAT and PAYE
Chapter 18: Classification of ledger accounts
Chapter 19: Final accounts of a sole trader
Chapter 20: Interpretation of accounts
Chapter 21: Cash flow statements
Chapter 22: Capital and revenue expenditure
Chapter 23: The genera; journal
Chapter 24: Depreciation of fixed assets
Chapter 25: Bad debts and provision for bad debts
Chapter 26: Year-end adjustments
Chapter 27: Incomplete records and single entry
Chapter 28: Non-trading concerns and club accounts
Chapter 29: Control Accounts
Chapter 30: Partnership accounts
Chapter 31: Accounting for management
Chapter 32: Costs of production and manufacturing accounts
Chapter 33: Introduction to limited companies
Chapter 34: Accounting for share capital
Chapter 35: The final accounts of a limited company
Chapter 36: Accounting standards
Chapter 37: Non-financial reporting
Chapter 38: Computerized accountingLearn effortlessly with easy-to-read page design and interactive features:
Not got much time?
One, five and ten-minute introductions to key principles to get you started.Author insights
Lots of instant help with common problems and quick tips for success, based on the authors’ many years of experience.Test yourself
Tests in the book and online to keep track of your progress.Extend your knowledge
Extra online articles to give you a richer understanding of accounting.Try this
Innovative exercises illustrate what you’ve learnt and how to use it.Read more
£11.40£14.20 -
Basic Legal Drafting: Litigation Documents, Contracts, Legislative Documents
BASIC LEGAL DRAFTING offers down-to-earth instruction on how to draft well-organized and clearly articulated legal documents. A culmination of twenty-five years of teaching in the highly regarded Legal Drafting Program at the University of Florida College of Law, the book is designed to be used as a resource for law students and practicing attorneys, as well as a textbook for drafting classes. The text is particularly strong in its discussions of how to organize a document, often the most difficult task facing a drafter and typically under-addressed in other drafting manuals. Equally useful are the very concrete recommendations on how to articulate the language of a document in order to achieve clarity and precision. The text helpfully distinguishes traditional drafting principles from common conventions and stylistic preferences. The litigation chapter addresses complaints, answers and motions. Useful examples range from a simple negligence complaint to a complex statutory-based multi-count complaint and appropriate responses. The contracts chapter includes an extensive discussion, with examples, on how to create for any contract a logical, coherent framework that underlines the drafter’s (and presumably the client’s) intentions. The chapter addresses in detail the articulation of particular provisions, including definitions, termination and exculpatory provisions. Its comprehensive discussion of how to recognize and avoid various types of ambiguity will prove useful beyond the contract drafting context. The legislation chapter identifies common legislative protocols and applies, within those protocols, many of the organization and articulation principles set out in the contracts chapter. While the text uses litigation documents, contracts and legislation as the bases for its discussions, Basic Legal Drafting offers practical, realistic advice and instructions that will be useful to the drafter of any type of legal document.Read more
£12.50 -
Be Careful Not To Trip Over My Amazingness: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White Elephant Gift Idea
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
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£4.70
